Use Twitter to link to your press releases, new product information, or events. Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. The key is to be strategic about it, and understand how it can work for your business before you get started. lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Survey your stakeholders. Are your customers, clients, referral sources on social media? If they are, what platforms do they use? Track results. Social Media/Web 2.0 MORE >>

You need to know which are the most frequently-used when your target prospects search for your products or services. Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization),  marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results. Marketing Copywriting. There are two things that copywriting is critical for today – social sharing and content. Content Optimization. MORE >>

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Over the lifetime of a product or service, you go through different stages of introduction, growth, maturity, and decline. Introduction Stage of Marketing Product Lifecycle. When a product category is introduced, it’s time to educate potential customers and build awareness. Growth Stage of Marketing Product Lifecycle. Maturity Stage of Marketing Product Lifecycle. MORE >>

They will take advantage of the long-tail of demand , which allows them to get found online for even the most obscure products and services very cost-effectively. There are two major developments for B2B marketers I’m thankful for. One, B2Bl marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline. Citizen Marketing and Social Media. In 2007 Ben McConnell and Jackie Huba wrote the book, Citizen Marketing. MORE >>

'McDonald’s Canada released an online video ad that showed the truth about how they market their products. B2B marketers should sit up and take note of why it was successful, and what it means for business-to-business marketing. Many years ago when I lived in San Francisco, one of my friends was a food photographer. learned that a lot goes into photographing food – so much so that you would definitely NOT want to eat the food in the photography shoot. They created an ad about it – a reality advertisement, if you will. million views. People want the real story. MORE >>