B2B Marketing Traction

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3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Are you wondering if promotional products or giveaways make a difference? Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks! Get some customer-produced video testimonials about your products or services? Selfie stick video or photo social media campaign.

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

The adoption rate was so fast on Pinterest, of course it got the attention of businesses who want to create brand awareness and promote their products and services. And, Pinterest users (pinners) are using it for their business projects, pinning information about solutions and products for the project. The intangible benefits of your products and services? Your philosophy?

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Where in the Product Lifecycle is SEO?

B2B Marketing Traction

Yes, you should know what keywords they use to find your products and services and use those in your site, especially in page titles and headlines on the pages. If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution. SEO developed slowly over time, but as an “industry,” it’s now in decline.

Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

Now almost 40% of B2B purchasers use mobile devices to buy products and services and more than half of millennials use them to research their purchase ( Acquity Group State of B2B Procurement study ). According to Google, 70% of those researching b-to-b products and services use video in making their decision. You did the research. You wrote the plan. Not so fast.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

They seemed to be a waste of time because they were full of self-promotional spammers hawking products, services and events. Automation helped people share their blog posts, product pages and events on LinkedIn Discussion Groups. There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results.

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” ” Buyers want more than a boring product or service. Going beyond the boring product pages online? They want and expect an experience, not only with a brand, but with the people behind it. Trust. Transparency. Tell it!

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Post updates about your business on your Company, including links to blog posts, press releases, product launches and releases, events, awards and other news. Too many companies keep all marketing information limited to product and service details. Some business to business (B2B) marketers are still hesitant about investing in social media. Here is why they are wrong. LinkedIn.

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

One had a product development niche that was reflected in its branding and social media content. Some of its products were more innovative than most in the industry and focused on a particular trend in the product space. For these companies, a decision to buy their product would probably come down to price, unless a buyer could discern a material difference in the product.

3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

”) Take it one step further, and make your product name hyperlink to a product page on your website. Visuals will also help, so a picture of your product or of your production area with the product are a plus. 3. Email marketing is easy, right? Right? Wrong. A few days ago I got an email from a company announcing their name change. Is yours clear?

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Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. We launched the product and were the first to offer remote data entry in the early 1990s. Find out if they have discontinued any products or services, expanded or contracted their sales force or employee count, closed offices or made other changes. Any new players?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

B2B Marketing Traction

have used one of these products, but I have to caution you – it was not that intuitive for a non-programmer and is not the best solution. Google changed their search engine algorithm to favor mobile friendly websites. But don’t let a web developer or SEO vendor sell you a bill of goods as a solution. Here’s what you need to know. Apparently the pre-announcement was unusual.

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

It is being implemented by a business owner or product manager rather than the marketing department. A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. Those that allocated more got greater results.

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Educate your customers about your products and services? You might also want to read my recent post, 5 Ways to Systematize Your eNewsletter Production Process. You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1. Set clear objectives for your eLetter.

B2B Marketers Must Be Transparent to Build Trust

B2B Marketing Traction

The company decided to embrace social media and very transparently aired negative complaints from customers (“Domino’s pizza crust tasted like cardboard”) and showed the pain the comments caused their employees, who wanted to do a good job and produce a winning product. Doing business today requires transparency, which builds trust with your customers and partners.

Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

B2B Marketing Traction

” It makes sense – you love your product, why wouldn’t everyone else? The ad he intended was a diagram of the product and its features. It all started because an assertive salesperson who needed to make their quota made a sales call to an inventor who wanted to believe his product would sell like hotcakes. worked with a client to launch two new product lines.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

It seems easy to come up with ideas for videos for consumer products. But what about video for your business-to-business (B2B) products or services? video of how your product is tested. Do you have a quality assurance or testing process for your product or service that you can convey in a video? video of how you ship your product. video of your company party.

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

Provide links to your and others’ content about your products, services and industry. Send important updates via the LinkedIn messaging feature such as an annual update, new product or service announcement. Still haven’t dipped your toe into business-to-business social media marketing waters? Here is the easiest and most foolproof way to get started. Some Rights Reserved.

LinkedIn Product and Services Pages Discontinued

B2B Marketing Traction

Today LinkedIn Products and Services pages will be discontinued. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Products & Services tab is just what it sounds like – a place to describe in detail what a company offers. suspect that most companies never built Products & Services pages.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

they praise your products and capabilities. more likely to trust a brand or product recommendation from friends or family than from an online. entrepreneurship by offering their counselors access to products, content, and experts like kildal. involvement in the planning, funding, and purchasing of business and technology products and. engage with peers. Read this report.

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

Make sure that your writer doesn’t write boring content that is so typical for B2B product and service marketing! Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Here are eleven website mistakes and tips on how to avoid them. 1.

Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

You have a great product or service. But your buyers are first and foremost human , and the way they buy consumer products has changed. They also buy because they feel good about the company that manufactures or supplies a product or service. In solving a business problem with your product or service, are you also solving some human problems? They want stories.

What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

Busy executives may want case studies – how do others succeed with a product or solution? For tips on how to streamline the eNewsletter process, read my previous post, 5 Ways to Systematize your eNewsletter Production Process.). Deciding what kind of content to include in your B2B eNewsletter isn’t easy. They are thoughtful and intelligent. Understand your target audience.

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Discipline and a Plan Are Keys for Success in Content Marketing

B2B Marketing Traction

Understanding your audience, how to leverage your services and products, and how to execute content are key factors. If you’ve chosen the right audiences, they want and need your products or services. Now it’s time to put out content that educates and explains why they need what you have and how to use it if it’s a new product or service. Know your audience.

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

Quick how-to’s about a product or service. 2. I don’t know much about Vine, and I like it already. Here’s why – have you ever NOT watched a video because all you want is the few seconds that show you how to do the thing, and the video is 4 minutes long? The new Vine is a six-second video that continues to play in a loop until you stop it. Check them out.

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Sometimes competitive analyses turn up intelligence about products and services that a business cannot develop due to patents, lack of resources or logistics. In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Here are some of the ways a competitive analysis can help your B2B marketing. 1. Is your industry new and fragmented?

How Burger King Turned World Peace Day into a Cheesy Marketing Ploy

B2B Marketing Traction

” “Are we adding value and being transparent about our products and company?” A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day. What was Burger King thinking? Photo by Razor512 on Flickr.

14 Do’s and Don’ts of Marketing One Sheets

B2B Marketing Traction

Boring colors, conservative design, staid business copywriting, boring details about your product or service. You can say whatever you want about your product or services. If your one sheet just says what you do or simply describes a product with no call to action, ho-hum! Go to your site to get the free whitepaper about a product or service? What are you selling? SNORE!

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Your blog is a way to respond immediately to issues about your or a competitor’s products or services or important happenings in your community or industry. Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. 1. Add value for prospects and customers. Create credibility for your business. Position you as a thought leader.

Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Write a creative marketing persona that describes each type of customer that buys your product or service. Stand out from the crowd because of the way you package your product or because of the customer experience you create. Make sure the quality of your content is high – consistent with your products and services and customer experience with other touchpoints.

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3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

wrote about them in my answer to one of ten top questions business owners have about marketing in the marketing chapter of The Book on Business from A to Z – “ What’s the best strategy for marketing my product or service?” Tweet. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Know thy customer; 2.

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Why We Need to Reverse-Pimp Our Products Like McDonalds

B2B Marketing Traction

McDonald’s Canada released an online video ad that showed the truth about how they market their products. B2B marketers should sit up and take note of why it was successful, and what it means for business-to-business marketing. Many years ago when I lived in San Francisco, one of my friends was a food photographer. million views. People want the real story. In innovation?

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. The CIO job is to reduce risk and improve productivity while at the same time staying within budget. Therefore, a CIO’s decision to purchase your product or service is not made lightly. Get customers and industry experts to recommend your product.

How to Integrate Social Media into Your B2B Marketing

B2B Marketing Traction

Use Twitter to link to your press releases, new product information, or events. Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. Survey your stakeholders. Are your customers, clients, referral sources on social media? If they are, what platforms do they use? Select strategic social media platforms for your business.

How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

Often these are by product or service names (for example “car insurance”) as well as general industry searches (“insurance companies”). You can track the top search performers using a matrix spreadsheet that shows the company names on the left vertical columns and the product, service and company keyword searches across the top. Contact New Incite today.

Countdown for a Successful Rolling Product Launch

B2B Marketing Traction

I recently read and curated a Forbes article that suggested a successful product launch is a rolling launch. It inspired me to write this countdown to a successful rolling product launch. The Forbes article, 10 Steps For Successfully Launching A New Product Or Service , has ten great suggestions for what to do. I’ve included some of them in my countdown.

CMO Influence Rises But Most Are Still Not Social Media Ready

B2B Marketing Traction

Customers want to feel valued when they are in their buying process as well as when they use a product or service. They want to feel that they have a partnership with product and service providers – that they matter. It’s about building relationships that extend through the entire organization, from marketing to sales to customers service and product development.

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Does Your Website Have Performance Issues?

B2B Marketing Traction

You should have easy-to-use navigation that allows the interested buyer to drill down and get some amount of detail about your products and services. 4. Photo on Flickr by shock264, some rights reserved. Your website is often the first impression prospective customers have of your company and brand. How well your website works also affects search engine performance.