Avitage

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Content Publishing vs. Traditional “Point Production” Process

Avitage

People regularly ask me to clarify the differences and reasons for adopting a content publishing process rather than the traditional “point production” process. Here is a simple list of reasons.

Process 120
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The evolution of content quality criteria

Avitage

Agencies and production teams were hired to not only deliver quality content, but to figure out what that actually meant. With greater content production and accountability moving internally, this gap in thinking and practice is an important reason for low content performance. It also impacts content operations productivity.

Content 120
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The epidemic in B2B sales prospecting

Avitage

I and others use “value sale” Even companies with a traditional, product selling model are not immune. Companies that experience stalled revenue growth may attempt to shift from traditional product selling, to a more consultative and comprehensive solutions or platform approach. Then they experienced the revenue plateau.

B2B Sales 149
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Before Your Next Content Project

Avitage

This may have been acceptable in the traditional, periodic, “point production” content outsourcing model. After content vendors come up their learning curve, conduct their research, and deliver their work product, lots of knowledge walks out the door. Principles and […].

Content 120
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Before Your Next Content Project

Avitage

This may have been acceptable in the traditional, periodic, “point production” content outsourcing model. After content vendors come up their learning curve, conduct their research, and deliver their work product, lots of knowledge walks out the door. Principles and.

Content 120
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Objectives-Based Content Strategy Framework

Avitage

They have shifted from a product-based to a persona-based content framework. To survive and thrive, product and solution marketers must evolve their competencies.” Client portal access required) This guidance has convinced organizations to shift their emphasis from product-centric to education-oriented content.

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Objectives-Based Extension to SiriusDecisions Persona-Based Content Framework

Avitage

They have shifted from a product-based to a persona-based content framework. To survive and thrive, product and solution marketers must evolve their competencies.” Client portal access required) This guidance has convinced organizations to shift their emphasis from product-centric to education-oriented content.

B to B 120