Requesting web visitors for the time frame in which they are looking to buy your product can be problematic as the person completing the form may lie to avoid getting a call from a sales rep even if they are looking to purchase in the next 3 months. Hi everyone. Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. People lie. Seasons change. People change. How did Avid do this? MORE >>

You may use it to highlight upcoming events, press releases and product/service updates. have an example where a customer saw me on Twitter and posted a message on Twitter with my Twitter name ( @chadhorenfeldt ) on a product issue. Your company may have just started down the path of using Twitter as another communication channel. If you're not there yet, that's cool but keep reading because there are some items to be aware of. Now back to our story). Using it for this purpose is fairly straightforward. have seen and read about a few experiences and will share these here. Chad H. MORE >>

If you're trying to grow your lists and get your name out there, how can your audience get enthused about your company or your product? When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. For example, you rarely have celebrity endorsements or crazy contests that reach millions that you typically see with brands such as Nike or Coke. It usually involves a landing page that contains a blurb about the offer and a form that you need to fill out. It's Time to get Interactive. Translator. The PEBCAK I.T. Chad H. MORE >>

Think about how you can time the changes to your pictures to promote events or product launches. Movies are jumping into the Twittersphere – check out: [link] Think about an upcoming event or a new product release – would it make sense to create a unique Twitter account? When someone fills out a form or purchases a product, you should be able to trace this back to the link you tweeted about. Are you already tired of Twitter? Do you think it’s just a fad? Well think again because the popularity of Twitter is growing at an alarming rate. This is simple, yet brilliant. MORE >>

At your own company there still may be plenty of interest for your products or services but companies may not have the budget to purchase from you which means longer sales cycles and missed forecasts. Although we’re in a down economy I’ve still been able to travel twice out of the last three weeks meeting with clients, working until all hours of the night and seeing first hand what is on the minds of marketers these days. personally wouldn’t have it any other way. You may have the following reactions: I don’t think this is a big deal. Why should sales get their own parking spaces? MORE >>