Anything Goes Marketing

article thumbnail

How do you allow prospects to get closer to your product?

Anything Goes Marketing

Have you ever been miffed when trying to test out a product from a website? I want to test out your product so I can evaluate it myself before I have a salesperson call me or before I invest anymore time in your company! It's time to think outside the box on how you can show off your products and services. Call it web 2.0

Microsite 100
article thumbnail

Customer Nurturing: It's Not Lead Nurturing so Stop Calling it That

Anything Goes Marketing

You know, I really want to do X with your product. Can you get on a call to chat? This is a typical message that customer success managers or any customer facing person hears from their customers almost on a daily basis. In many of these situations there is in fact a solution. The problem is that the customer wasn’t aware of it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

This beer company is going beyond their product to focus on their target audience. For many companies, newsletters are key to either keeping customers, creating repeat customers or nurturing prospects who are interested in your products but not yet ready to buy. This goes beyond your product and beyond your company.

article thumbnail

How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

Here is the question that was asked: How does your company email customers about events and web seminars without sending too many emails to the same customer that may share several products within a product line? You could even make this dynamic to only show events that are relevant to the individual based on their product purchases.

RSS 100
article thumbnail

5 Corporate B2B Blogs That You Should Copy

Anything Goes Marketing

Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. The importance of blogs in your B2B marketing mix can't be overlooked.

B2B 100
article thumbnail

Email Marketing Gone Wrong - It's not the 1990s Anymore

Anything Goes Marketing

Here is the email once I enabled the images: If you notice, the products being advertised are women's beauty products. The products that I should see could be something like shaving gel. In fact they should know my previous purchases and use that data to promote relevant products. It gets worse - much worse.

article thumbnail

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

If your product or service is subscription based, automatically enter key customer contacts into an email campaign that sends auto email notifications that their contract is about to expire at the 90, 60 and 30 day mark prior to the renewal date. This type of campaign can prevent issues from boiling up. Renewal reminders. Trial tips.