Anything Goes Marketing

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Customer Nurturing: It's Not Lead Nurturing so Stop Calling it That

Anything Goes Marketing

You know, I really want to do X with your product. Can you get on a call to chat? This is a typical message that customer success managers or any customer facing person hears from their customers almost on a daily basis. In many of these situations there is in fact a solution. The problem is that the customer wasn’t aware of it. This can happen for many reasons. The trick is to try and get in

5 Corporate B2B Blogs That You Should Copy

Anything Goes Marketing

Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. The importance of blogs in your B2B marketing mix can't be overlooked. recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. However, anyone that can open a.

HP Gets it Right With Their "Change Artists" Lead Generation Campaign

Anything Goes Marketing

Putting a time constraint works with selling products, it will definitely work with people accessing information that is informative and entertaining (I kick myself when I don't read each of the MarketingSherpa articles before they expire). would much rather hear a CEO talk about a real life situation then hearing them spew out a list of benefits of their products.

Top Automated Marketing Personalization Tactics

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This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? personalized approach facilitates this process. I've listed the top tactics that I typically discuss in my day to day client meetings.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

Email Autoresponders 2.0 in B2B Marketing

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Now, there are many different types of autoresponder emails from product/service confirmations to event detail information. Dynamic Content : This is one of the key areas that makes me smile when I'm reviewing how our customers are getting the most out of our product. Heather has some good tips to ensure that your information and call to action(s) is up to date. Email Autoresponder 1.0

Top 10 Triggered B2B Email Marketing Campaigns

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If your product or service is subscription based, automatically enter key customer contacts into an email campaign that sends auto email notifications that their contract is about to expire at the 90, 60 and 30 day mark prior to the renewal date. Your product may have been purchased by a select few but will be used throughout the organization. white paper, webinar, etc.), Trial tips.

Integrated marketing campaigns using YouTube!

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Thinking about a new marketing campaign to promote a new product? Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Sounds difficult eh? Check out the video below from NFLShop.com. Don't have enough money for a TV ad? Simplify this. Chad H.

Tips to Improve How You Segment Your Database

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Requesting web visitors for the time frame in which they are looking to buy your product can be problematic as the person completing the form may lie to avoid getting a call from a sales rep even if they are looking to purchase in the next 3 months. Hi everyone. Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. Chad H.

How To Build a Lead Nurturing Culture Part I

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If you think that product sales sheets are appropriate for lead nurturing, you will not achieve optimal results. In addition, there is a significant savings in cost per opportunity by focusing on leads that have already expressed interest in your product or service. Are any of you out there new fathers? Lead nurturing can mean many different things to may different people. Chad H.

Wake up and Send More Email

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The marketer needs to make educational materials that will guide the prospect along the buyer’s journey as they progress through the evaluation stages to the eventual product purchase. Lead Nurturing Programs for leads that are currently evaluating your product or services Longer term lead nurturing programs for leads that have been passed back to marketing Reengagement Programs.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

How do I Generate More Leads from my Website?

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Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. Think about it, a prospective buyer is evaluating your product and wants to read more about you. Most likely, they'll fill out a form (if it's simple) to get a PDF on your product. This means that many registrants really don't want to be called and don't really care to answer such questions as "When do you plan to buy a product like ours?". Chad H.

Paper 11

Lead Management and Football

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The defense could be a marketing automation system that is not fully synced with a CRM, it could be your competition providing higher quality products or it could be a breakdown in the hand off process between sales and marketing - there are many more possibilities. Why football? Well, if I compared it to hockey no one outside of Canada would care. Are you ready for some football? Thank you."

How do you allow prospects to get closer to your product?

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Have you ever been miffed when trying to test out a product from a website? It amazes me at times when I go to websites and when I want to demo or test drive a product I'm either given a message such as "Fill out a form and someone will contact you", sent to a fact-sheet with boring statistics or a powerpoint presentation opens that shows me nice pictures of happy people. Chad H.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

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The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. This post as an example, was written from the product of social media (Twitter). jill_rowley : @lauraramos - content needs to be about me and my needs, not you and your products, your awards. Because it’s real.

Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

Email Marketing Metrics You Should be Tracking

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Did a combined direct mail and email campaign really lift response for a new product launch or was email sufficient? If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. I was inspired to write this post by a group of brave Canadian ski jumpers that are have been denied permission to compete in the upcoming games. Database Accuracy Metrics.

Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

Process drives productivity - start with process then implement technology. If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page. What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them.

Sharing Space: Marketing and Sales

Anything Goes Marketing

At your own company there still may be plenty of interest for your products or services but companies may not have the budget to purchase from you which means longer sales cycles and missed forecasts. personally wouldn’t have it any other way. You may have the following reactions: I don’t think this is a big deal. They should repaint the white lines and repave the cracked pavement. Chad H.

Email Marketing Gone Wrong - It's not the 1990s Anymore

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Here is the email once I enabled the images: If you notice, the products being advertised are women's beauty products. The products that I should see could be something like shaving gel. In fact they should know my previous purchases and use that data to promote relevant products. click on the image of the women's' beauty products - that link works! Ok, I will.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Twitter and Customer Service - Potential PR Nightmare

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You may use it to highlight upcoming events, press releases and product/service updates. have an example where a customer saw me on Twitter and posted a message on Twitter with my Twitter name ( @chadhorenfeldt ) on a product issue. Now back to our story). Using it for this purpose is fairly straightforward. have seen and read about a few experiences and will share these here. Chad H.

How to Prevent List Attrition yet Drive Event Attendance

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Here is the question that was asked: How does your company email customers about events and web seminars without sending too many emails to the same customer that may share several products within a product line? Instead of creating one email for each event, consider creating one email and using dynamic content to display multiple events based on a person's product purchases.

Newsletter Content that Engages Your Marketing Database

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This beer company is going beyond their product to focus on their target audience. I can imagine the thought process of the agency in their board room: "What content can we produce that will engage Anheuser Bush's customers?" Many company newsletters you receive in your inbox today talk about how their company is changing and what new products are being released. So what? Chad H.

The Right Way to Generate More Leads on Your Site

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For example: "Send me Product Alerts". It's been a very busy month with lots of travel thrown in. From that conference, combined with a very good study on email tactics in retail I've been inspired to write a post on this topic. What's in it for me? Even the submit button should be written in a way that answers the question "What's in it for me". Don't assume anything. Test, test, test.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

For example, a white paper that outlines a ten step plan to turn around their business using your product or service. As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. For those that are thinking "email is email - how can it change?", keep reading. Automating email using RSS feeds. maybe.

Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

However, B2B companies are creating entertaining videos to draw attention to their product and services. Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Bob is one of those crazy co-workers that has a few screws loose. You can check it out at www.whohiredbob.com. Possibly. Chad H.

Americans Hate Canadians

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While the web can be used to virally promote your product/service or TV show , it can just as easily destroy it. I'm pretty steamed at the moment. don't know how else to explain this but to say that Americans hate their brothers and sisters to the North. Are you guys jealous of our health care system or something? What is it?? I'm sorry, what?! think that this is grossly underestimated.

How to Adjust Your Landing Pages For Search

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It has a call to action right at the top which outlines how to purchase the product and has a good first paragraph that summarizes the product. This main page should focus on outlining the features of this solution in a clear and concise way while providing options to the web visitor to explore additional information on this product. Does your website have a home page? Chad H.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

5 Ways to Set Expectations in Online Marketing

Anything Goes Marketing

In this way, you can keep the enthusiasm going that you had when you purchased the product/service and relieve some of the cognitive dissonance (wasn't psych 101 great?) I was camping this past weekend and my sister brought with her a CD of this hilarious comedian, John Pinette. If you haven't heard of him, you will soon enough. Here's a clip of him describing how he hates lines of any kind.

Driving More Web Traffic: The Community Effect

Anything Goes Marketing

What is the "social glue" that will keep people coming back to your site, opening your emails and buying your products and services? As this idea grows, you may want to move to a format where you bring in advocates of your products and services. I was at a wedding this past weekend and I was talking to a 10 and 12 year old who were avid "gamers" (video game players). Watch out A-Rod!

Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

Think about how you can time the changes to your pictures to promote events or product launches. Movies are jumping into the Twittersphere – check out: [link] Think about an upcoming event or a new product release – would it make sense to create a unique Twitter account? When someone fills out a form or purchases a product, you should be able to trace this back to the link you tweeted about. Are you already tired of Twitter? Do you think it’s just a fad? As you read these, you need to think about your end goals. This is not a post on the basics of Twitter. It’s that easy.

How to Improve Your Email Newsletter

Anything Goes Marketing

If the person has a question about your industry, product or service have that person contacted right away! You also get the idiots out there who have nothing to contribute except for wanting to advertise their product or service. Do you have an email newsletter? Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. Chad H.

Even Your Father is on YouTube

Anything Goes Marketing

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? Marketers must think beyond the YouTube community and see YouTube for what it really is - another channel to help spread the word about your product or service to your target market. What does this all mean? My father sure wasn't. youtube

Drive Web Traffic or Drive Loyalty?

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Yes, your product may do all the talking but what else can you do that will reinforce your cool product? Did you know that XYZ has increased sales 300% since using our product?". Yes, it's been a while but it's taken some time for my wife and I to settle into our new place. I'm looking out my window at the Best Buy across the street which is also a distraction. digress. Chad H.

B2B 2

Viral Marketing in B2B - It Works!

Anything Goes Marketing

If you're trying to grow your lists and get your name out there, how can your audience get enthused about your company or your product? A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience. When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. Translator.

Does Your Business do Podcasts? It Should

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If you're team can't come up with any ideas, here are a few to get them thinking: Interview a few of your customers regarding a specific challenge that they faced and how your service/product helped them overcome this. Let your customers do the product plug. Interview a few people in your company regarding a new product that was developed. It looks like I'm not the only one.

IBM Allows you to Chat With a Sales Representative

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How can you use this time productively? You see someone looking at your products, why not start a chat with them? If you've been on IBM's site lately, you may have noticed a new feature. You can see it here. What better way then to interact with potential clients then to allow them to speak with you without having to pick up the phone. Typically, no one cares what you have to say.

Microsites, Blogging and Business Blogshit

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This gives marketers the flexibility to focus on promoting a single product/service or product line while allowing for new features that may seem risky for the main website. Therefore based on a person's behaviour and/or attributes (eg: industry or product interest) different content is served up. This includes the use of blogs as well as other web 2.0 The sky is the limit.

Honda Gets its Elements in Order With Fun Game

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It's a great product. Start off with a great product and you're off to a good start It's fun. Here's an award winning integrated campaign by Honda to promote it's sporty Element. It combined, TV spots, search marketing and even YouTube videos !! The agency that designed the campaign ended up winning an award which isn't too surprising. Why is this campaign so good? It's funny! Chad H.