Most organizations will have multiple personas/profiles depending on multiple product sets and offerings.  Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. I have said before that there is no better time to be in B2B Marketing and with all the momentum that was built up this year, I am anxiously waiting for what’s to come in 2011. Every New Year gives us an opportunity to set priorities and reset our focus. With that in mind, let me offer up the Top 5 New Year’s Resolutions for the B2B Marketer in 2011. MORE >>

Marketers often ask me questions such as, “How can we find out our customers’ challenges, and how they view our product or service?”  Adding this insight allows you to see your customers’ product/service challenges, potential skills gaps, other key issues. Product Development & Product Management. After two years, and hundreds of thousands of dollars being spent on development, marketing, sales, the product life cycle was over.  Because marketing-sales was not aligned with product management/development.  strategies. A true statement indeed. MORE >>

If you trying to build a relationship with consumers, one in which they value you for more than just your products or services, great content is the next best thing. Enterprise brands are in the long-term process of figuring out how they can think and act like media companies, but instead of selling advertising or content, they are trying to sell more products and/or services. The #1 rule for effective content marketing is this – realize that your customers don’t care about our products, our services or anything about us in general…they care about themselves. MORE >>

Gone are the days of buyers contacting companies directly to learn about a product or service. Middle of the funnel content is still focused on educating, informing and supporting the buyer until they’re ready to learn more about a specific solution or product. Our system manages the ideation, production, distribution and analysis components of the process, so that marketers can efficiently and successfully operate their own content marketing machine, driving more new business at lower cost. The B2B buyer’s journey has changed. Enter content marketing. . MORE >>

All you have to do is buy a technology product, flip the switch, and be on your way to riches and glory.  Over the past few months, I have most assuredly become a candidate for rotator cuff surgery.  This development is due to the countless number of pitches I have thrown to my son during batting practice in preparation for the upcoming high school baseball season.  Pitch after pitch he works to fine-tune his swing.  He also began throwing, working on his pitching mechanics. What started out as a fun backyard activity when he was three, has become an obsession.  He’s absolutely right. MORE >>