| | | Agile B2B Copywriter | |  Product | 7 articles |
| Page 1 of 1 | Previous | Next | AGILE B2B COPYWRITER FEBRUARY 2, 2011  Three Tips for Easy Editorial Calendars conferences, product releases/updates, customer panels, etc.). Some have promotional calendars and are really good at ensuring promotions are properly staggered, hit all the different product lines, target different buyers, etc. Tweet We’ve all heard it. see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. Title. | AGILE B2B COPYWRITER DECEMBER 2, 2010  6 Keys for Creating Compelling White Papers Writing to a single reader focuses the white paper on how a product or service solves a particular issue for a particular person. Or none that will fit because it’s a new product or service? See a product demonstration. What was at the top of the list? White papers. Of course not all white papers are created equally. 1 – Write to a single ideal prospect. And that’s ok. | | | | | |
| AGILE B2B COPYWRITER OCTOBER 8, 2012  The Small Business Social Media Advantage Post pictures of new products on profiles, talk about upcoming events and provide followers with social media-specific discounts. Tweet Today's post from the Chamber of Commerce features advice on how small businesses can use social media to their advantage. Social media is so widely used that some would argue it is becoming ineffective. In a word, “yes.” staggering 89 percent of U.S. | AGILE B2B COPYWRITER NOVEMBER 30, 2012  Why Quality Content Matters Articles can piggyback off of important research or information that is industry-wide or be written to specifically address a product or service offered by the hosting company. Tweet Today's post from the Chamber of Commerce features advice on why quality content matters. Writing for the Web is a particular science all in itself. Adding quality content is another. Blogs. Articles. | AGILE B2B COPYWRITER SEPTEMBER 23, 2010  3 Reasons Why You Need a Creative Brief Interestingly, while clients seem happy to provide key project information for a creative brief, they often look at it as an agency product. One look at the brochure told me it was a generic product brochure that listed every feature we thought any buyer might possibly be interested in. Tweet When you think “creative brief” you may automatically think “ad agency.” And that’s ok. | AGILE B2B COPYWRITER SEPTEMBER 30, 2010  B2B Technology Marketers Find Out What Works Video is also a good choice for product tutorials/demos. Most respondents had consumed videos on product tutorials/demos and found them to be influential. Tweet Last week Eccolo Media released the 2010 B2B Technology Collateral Survey Report. This survey gathered preferences of 500 U.S.-based based respondents who were influencers or decision makers on a technology buy. Effectiveness. | | | | | | | |
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AGILE B2B COPYWRITER | THURSDAY, OCTOBER 7, 2010  3 Ways to Get the Most from Case Studies
First, you want a case study for each of your products and how they’re used in the different verticals you sell to. Case studies for customer segments you no longer serve or for products you are phasing out need to be removed or put on the list for updates. You may think that video is a no-go because of increased cost and production time. Make sure they’re easy to find and with the related product or vertical information. Tweet What’s one of the most valuable pieces of collateral you can have in your B2B marketing toolkit? Case studies. Customer stories. Tweet This! MORE >>
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