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Infographic of the Week: 22 Ways to Create Compelling Content #infographic

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content production Infographics content creation content marketingCopyblogger gives us a few ways to get over the content creation challenge that many of us feel (all too well!). Thanks guys, we all needed that!

How to make your visual content beautiful (and not just for Pinterest) #infographic

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Content Production Infographics curalate engagement images infographic pinterest We came across this fantastic infographic from the Curalate blog  that discusses how brand can drive engagement using visual content and images – “marketing without words” if you will. While the infographic focused solely on a data set from Pinterest, many of these observations can be (directionally) applied to other social platforms as well. In particular: Lightness of your photograph. Ever notice your eyes scan over dimly photos on Facebook?

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Google+ Hangouts: The Future of Live Broadcasting [Event Summary] #SMWNYC #SMWGoogle

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They kept production down by using a webcam etc. They’ve also had high-production events…which highlights the  options available for quality within the Hangout feature. We’re here at Social Media Week 2014 in NYC! Panel Description: . You may have used Google+ Hangouts to connect with friends online, but did you know that you can broadcast Hangouts to a live global audience, record them to YouTube to broadcast later, and even develop apps to run within Hangouts? Summary: From Steve Grove, Director of Community Partnerships for Google+.

10 Interesting Content Ideas for You

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content production blog content ideas Facebook Online Communities TwitterCreating social content requires skill, but like any skill it can be refined with some practice and tips. This month HubSpot came out with a great report on 100 Community Manager Content Ideas. We thought we’d pull a few good ones out for you, below. Relate your how?to content to a current event or a celebrity.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

How to generate revenue from blogging and content marketing [Infographic of the Week] #infographic

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content production Infographics blogging content marketing infographic revenue ROI social media ROIWe do a ton of writing around here for clients – blogging, eBooks, white papers, press releases, etc – and we know the value it brings, both tangible and intangible. They also get up to 97% more inbound links (which search engines like!).

Social Media Analytics and Tracking [Presentation Summary for #AISocMed with @patrickjpowers]

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Conferences & Events Content Production Higher ed Patrick Powers ROI Social Media Analytics social media monitoring Social Media TrackingSocial Media Analytics and Tracking with Patrick Powers, as part of the Academic Impressions Social Media Summit , 17-19 September 2012.

Tumblr CEO David Karp talks about innovation on the web [#IUNY13]

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These products evolve. Fast Company Editor Robert Safian sits down with Tumblr’s CEO, David Karp, for a wide-ranging exploration of what it means to innovate on the web and in the social sphere today. Part of Fast Company’s Innovation Uncensored 2013 , 23-24 April in NYC. Not word-for-word). Safian: The theme of today is lessons of the most innovative companies. And ad platform?

Content Production and Your Communications Program [Slides]

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Today I presented to the Executive Education program at the Newhouse School on the topic of content production, which we love here at OSG. Why is a content production strategy important and how can it benefit your existing communications and marketing programs? Content Production and Your Communications Program. Some of the main areas covered: What is “content”?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

Steve Nicholls on Social Media as a Crucial Component for Success

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For example, a Facebook Fan Page is great to nurture a community of customers and keep them updated with product news while Elance is a community of freelancers with all sorts of skills where the ‘right person for the job’ can be found. Rating systems are another way to use collective intelligence to find out how much consumers like a certain product for instance. Thinking of a business strategy without social media has become antiquated, unless you travel at least 20 years back in time. Today, a business is no longer sustainable without an effective social media agenda.

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#BWENY Session: The Future of Content Curation

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content production CurationPanel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. There’s no overwhelming narrowness to curation. FH: Eric, when you moved to HuffPo, what was your experience? EH: Today, you’re one link away from another story.

MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

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A study released last month by MarketingProfs  and the Content Marketing Institute  highlights some significant numbers in the area of content marketing for the B2B industry.  In short, content production has become and will continue to be a major piece of the marketing mix for B2B marketers. Business to Business content production B2B content marketing Marketing MarketingProfs

Social Media ROI [Video]

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Social proof that a product or brand is worth purchasing 2. This is a great little video by Ignite Social Media  on the ROI of social media. While it’s quick in nature, it’s a good, high-level look at how social media effects the bottom line in various aspects of business. Transcript (Courtesy of Ignite Social Media). Awareness. Consideration. Preference. Intent. Purchase.

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Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success

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92% of executives and 82% of millennials believe that work-related web-based apps greatly or somewhat increased their productivity. 89% of executives, 88% of millennials and 76% of general knowledge workers believe that they and their teams would be more productive if they could dramatically reduce the time spent writing and reading emails. Jive Software came out with the results of study yesterday of 902 US-based knowledge workers that indicated that social business is a top executive strategic imperative, and, as you can imagine, amongst millenials.

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[Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media

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Here’s one example: On Memorial Day, I tweeted a simple thank-you to US service members for all they do, and particularly thanked Best Buy employees who are making sacrifices to serve in the military reserves.  A few minutes later later I received a note from Jen Whitacre, a product specialist in one of our stores in Missouri.  You can’t use them only when things are good. 

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Content Marketing Webinar with @jasonfalls with #awarenessinc

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content production Discussion awareness networks Jason Falls webinarThis post has a joint goal. The first goal is to highlight some of the thoughts from Awareness Networks webinar this past week, “What No One Is Telling You about Your Content Strategy with Jason Falls.”. The second goal is to play around with Storify, and see how it interacts with blog posting. We’ll see!

Brands as Content Agents: Creators, Providers and Publishers [#IUNY13 Panel]

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Racing itself has changed in terms of product relevance, and we’ve needed to change with it. What are the tools that we have to employ, and what are the changes we’ve made to push our product to a younger audience. Conrad: Sometimes it’s hard to directly correlate these things, at the end of the day we want to sell our products. If you look at some of these changes in our brand marketing, all these pieces coming together to generate new fans, explore digital and social, increase product relevance, ad-track better. How do we deal with legal?

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Kate will join Jeff Cutler to discuss content curation at this year’s BlogWorld LA

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Jeff Cutler and Kate will be doing a joint panel discussion on Content Production at this years BlogWorld LA conference in early November. This situation is hugely beneficial to those of us with any sort of content production need, and can make the process of storytelling much richer for our audiences. Talk details are below. You can register here. Related articles.

What is Social Writing?

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Content production as a brand has come to include a wide-variety of content – from written to video, created to curated. Content Production Olivier Blanchard Search engine optimization Social Media social media marketing social writing writingAdditionally, advances in search have made some of the mediums such as photo or video more attractive from the standpoint of SEO. However, writing and text-based content is still highly valuable. Since writing is a large part of what we do here, we use the term  “social writing”   to describe what we do for clients.

Social Media and Content Production presentation for #UCDA

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Social Media + Content Production: What You Need to Know to Implement an Effective Program at Your Institution. Conferences & Events Content Production Social Media communications social media marketing UCDAPresentation at UCDA mélange conference in Montreal, 13-16 October in Montreal, Quebec. Implementing a social media program at your college or university is a big and sometimes overwhelming commitment. This session will cover some of the key areas to focus on when starting to think about and develop a social media program.

As a Communicator, it helps to think like a Journalist

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Content Production brand journalism communications Ragan storytelling We’ve always thought there are some clear benefits to thinking like a journalist when you’re in the role of marketer, public relations pro, or a related communications field. It comes down to storytelling, connecting with your audience emotionally, and providing valuable content.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Becoming an Influencer: How to get there and how to stay there

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Person-brand content production influencer Personal brandingMashable had an article a few weeks ago, “ HOW TO: Jump-Start Your Career By Becoming an Online Influencer &# (16 February 2011).  In it, they highlighted ways to actually become an influencer: You Must Create Content. Go After a Niche. Create a Regular Series. Request to Interview Influencers. Offer Yourself for an Interview.

#BWENY Session: The Future of Content Curation

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content production CurationPanel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. There’s no overwhelming narrowness to curation. FH: Eric, when you moved to HuffPo, what was your experience? EH: Today, you’re one link away from another story.

10 Ways to Make Your Content Socially & Digitally Friendly [Presentation]

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Conferences & Events Content Production content marketing Social MediaA presentation to the communications managers at Syracuse University on how to think about their content in a digital world. 10 Ways to Make Your Content Socially & Digitally Friendly. View more presentations from Other Side Group.

Google Making its Biggest Effort Yet?

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After trying multiple times, Google has introduced another attempt to take on Facebook and dominate the social networking scene.   The biggest question is whether this new product will attract enough users to be competitive. The product offers group text messaging called ‘GroupMe’ and a group video chat referred to as ‘Hangouts’. So I’m commenting from my armchair. What is it?

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

[Jun 25 - Jul 1] Social Media Highlights

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Google Take Out allow users to download a data bundle that includes all data stored in Google’s products, while Google Analytics adds “Social Tracking&# functions based on Google +1 Button. Google + Project Launched on Tuesday. Launched on Tuesday, Google + Project, the long anticipated Social Networks, marks a grand ambition of the Search Engine Giant into Social Mediasphere.

Reinventing News on Your University Website: Chatting with @radiofreegeorgy #highered

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Conferences & Events Content Production georgy cohen social writingA group of SU communications professionals had the pleasure of listening to Georgy Cohen this morning speak about how to best. Georgy is a writer, speaker and consultant focused on digital communications in higher education and nonprofits. Tufts Now. They weren’t talking to each other. We came up with Tufts Now.

Top 9 OSG posts on social media marketing and content production for 2011

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Well, some of you thought our content was pretty good! Here are some of the top posts of the year from Ad Your Comments Here. Your Outposts: Going from centralized to a “decentralized federation” (August) – Putting some structure around as institutional social media program that supports the whole as much as the parts. Bernie Fine, Communications, and PR Crisis Management (December) – Some of my thoughts on communication in the wake of dealing with a sex scandal at SU. Infographic of the Week: A Visual Guide to SEO (October). Social media, journalism, personal branding and value.

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[Talk] Social Media for Marketing and Business 101

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Content Production Resources. I’m doing a small talk tonight for the Cazenovia Chamber , along with local emarketing colleague Tom Lyga , to have a preliminary discussion on how some of the local businesses can start using social media for marketing purposes.  I’ve put together two sets of resources: Social Networking and Marketing Resources.

Finding content within your company that’s actually worth sharing

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If you don’t have a blog post to announce whatever new product you have? content production International Marketing John Cass John Yunker marketing strategyCreating content that people want to share with one another is really difficult. And Facebook and Twitter are forcing companies to take a more personal (and, hopefully, honest) approach to their content strategies.&#.

Creating, Curating and Distributing Content Worth Sharing from #2012AcademicSummit

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Rebecca:  I’m going to talk about content marketing, which is really how brands are moving online to promote their products and services. Julia: Who are you giving your content production needs to? But very few are getting into the “social” type of content production that’s really needed. Julia: How does production value go into this? How do brands define the value of content production? Conferences & Events Content Production Altimeter Group Andy Wiedlin Buzzfeed content marketing Jack Teuber Marketing PwC Rebecca Lieb