Acquiring Minds

Trending Sources

Juniper Networks: Reaching for the Sky, Feet Firmly on the Ground

Acquiring Minds

of services for every $1 of Juniper product sold. The mood was buoyant at the Juniper Networks Americas Partner Conference , held April 11 – 13 in Phoenix. Juniper Networks is on a roll after coming off a strong 2010.

Destructive B2B Sales Practices

Acquiring Minds

The research is focused on end users and is statistically significant: McKinsey interviewed 1,252 purchasing decision-makers of high tech products and services at small, medium and large business in the US and Western Europe. .

Comparing B2B Online Data Sources - New Research

Acquiring Minds

For a data provider to refer to the data as 'sales leads' is mis-using a key B2B term and over promising on their product. At last year's MarketingProfs B2B Forum , I met Ruth Stevens , consultant, author, columnist, educator and B2B guru. Ruth was planning an analysis of online data providers and was considering some options for structuring the approach.

Channel Partners don’t want to generate leads

Acquiring Minds

Generating new business is the keystone for tech companies. Most large tech organizations sell primarily or completely through channel partners. In turn, the channel arm of a tech organization allocates significant resources to lead generation programs for channel partners.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. B2B Marketing.

Why team on Lead Generation in the Channel?

Acquiring Minds

Lead generation is fraught with challenges for most organizations. Yet, most technology vendors look to their channel partners to create demand. This teaming of two independent organizations to generate leads adds another layer of complexity. So why do so?

Why team on Lead Generation in the Channel?

Acquiring Minds

Lead generation is fraught with challenges for most organizations. Yet, most technology vendors look to their channel partners to create demand. This teaming of two independent organizations to generate leads adds another layer of complexity. So why do so?

Why team on Lead Generation in the Channel?

Acquiring Minds

Lead generation is fraught with challenges for most organizations. Yet, most technology vendors look to their channel partners to create demand. This teaming of two independent organizations to generate leads adds another layer of complexity. So why do so?

The Moment of Truth for Sales

Acquiring Minds

Surveys of buyers identify a crisis in the sales conversation: McKinsey found that the two most destructive sales behaviors were inadequate product knowledge and excessive customer contact. the freemium model). Products can be purchased is small quantities (i.e.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. B2B Marketing.

Buyer centricity on a shoestring lead generation budget

Acquiring Minds

If you are in telesales, how can you be both buyer-centric AND productive? For telesales groups that target the SMB segment (Small, Medium Business), the dynamics are very different than in pursuing large mid-market or enterprise accounts.

Marketing on the Outbound

Acquiring Minds

Given that 20% of a list decays over a year, marketers are well-served if data can be cleaned as a by-product of outbound marketing efforts.

Should marketing be compensated like sales?

Acquiring Minds

Frank Falcone , Senior Product Lead, Microsoft Dynamics CRM, Microsoft Canada; Ajay Sirsi , PhD, Associate Professor, Marketing, Schulich School of Business; (missing) Rick McCutheon , President, FullContactSelling (April 27, 2009). Should marketing carry a quota on revenue?

Having a blast with B2B email?

Acquiring Minds

In a webinar earlier this year, Alexander Drobik, Managing VP Gartner Research simply states: In the current era of economic uncertainty and increasing IT productivity, users will congregate their IT software spend in megavendors and their ecosystems. When you think email, do you think email blasts? You know - a humongous email broadcast - the digital equivalent of a large mail drop.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. B2B Marketing.

Network Solutions levers Sales 2.0 for a 360 degree customer view

Acquiring Minds

As SVP of Sales, Service and Product Delivery, Travis is responsible for the breadth of customer experience at Network Solutions. Travis believes that buyer dissatisfaction with broken promises is a problem with most sales channels, especially those selling complex products. Travis Fore is in a unique position to profit from Sales 2.0. I spoke with Travis prior to his appearance on a panel discussing 'Sales Lead Management 2.0' at the Sales 2.0 Conference in Boston.

Sales 2.0 Techniques for the Job Search

Acquiring Minds

An added bonus is that the use and configuration of a CRM system will give you the insight and experience of being a sales rep (where you are the product). Usually I write for the B2B professional who is conducting lead generation programs. Today's post is for the professional who is the program. As an out-of-work B2B practioner, you may be looking for innovative ways to search for your next position. If you are the proverbial cobbler , you may have neglected the marketing of you.

Lead Generation Takes Precedence in the Downturn

Acquiring Minds

IDC forecasts deep to moderate cuts in branding, big tent events, marketing strategy and product marketing but moderate increases in lead management and qualification and sales enablement. Remember that Change is Opportunity - with your competitors shedding unprofitable product lines, cutting back on marketing spend, tarnishing their customer satisfaction levels and laying off valuable staff, now may be the time to seize the day.

Crowdsourcing: Wikipedia vs. The Economist

Acquiring Minds

According to article, the cost savings on crowdsourcing can evaporate when intellectual property such as product designs must be legally verified as to their ownership. Two diverse questions came to mind as I read an article on crowdsourcing: Is crowdsourcing losing its appeal? Is journalism threatened by Wikipedia? Recently, the Economist published an article on crowdsourcing that discussed the past and future of this social medium where idea generation is outsourced to online crowds.

More Reasons that Small Businesses Excel at Social Media

Acquiring Minds

Giles Crouch, Partner & CEO, MediaBadger / Blogger, Webconomist "Building Loyalty : Small biz can engage customers more directly, leading to product innovations and increased loyalty through conversations.". After my last posting on small business and social media, Chris Brogan was kind enough to tweet my blog and attract some savvy writers. At the same time, Ann Handley was a welcome visitor to ye old blog.

Top 10 Reasons Small Businesses Excel at Social Media

Acquiring Minds

The production of relevant social media content requires this dedication and investment. Today I attended Forrester' s Webinar "Defining Your B2B Social Media Strategy" with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. The seminar was chock full of interesting facts on social media usage by B2B marketers and by B2B decision-makers.

18 Productivity-Boosting Bots for Marketers

Hubspot

In fact, we've found AI to be pretty helpful in certain situations, especially when it comes to boosting productivity. We rounded up some of our favorite productivity-boosting bots and compiled them into a directory. Directory of 18 Productivity-Boosting Bots for Marketers.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video.

Spring 2016 Product Release Highlights

Captora

This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo?

Being Busy is Not Being Productive

Puzzle Marketer

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The next day begins a new cycle of non-productivity. Busy but non-productive tasks include: Checking emails Making/returning phone calls Holding meetings Reading the news & blogs Reading/updating social media Wait a second.You’re telling me that I can’t check my email?

28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. Productivity. Productivity Daily TOFU

How to use Product Hunt to boost your business

grow - Practical Marketing Solutions

By now you might have heard about Product Hunt – a website and mobile app that ranks new products every day. But it might be a little harder to tell if Product Hunt is the right platform for your own company. Only silly products like “Ship Your Enemies Glitter?”

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

ScribbleLive

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. Together, the two marketing counterparts can help target buyers understand their product within the context of what problem it solves.

9 Willpower Workouts to Maximize Your Productivity

Hubspot

According to author Robert Pozen, regular exercise increases productivity. Although you might put an emphasis on going to the gym for that reason, are you putting enough energy into arguably the most important muscle affecting your productivity -- your willpower?

What promotional products are on your desk? [survey results]

Biznology

When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. Can you name a brand of company/organization featured on promotional products on your desk? The promotional product must be relevant to your brand.

Benefits of promotional products advertising campaigns

Biznology

Have you used promotional products for advertising and branding for your company? In this article, we will feature statistics from an informative infographic all about promotional product advertising campaigns. Promotional Products Can Show Off Your Brand.

Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime.

The Making of Vidyard’s New Website Product Tour Videos

Vidyard

Being who we are, and believing so strongly in the power of video, we knew that video would have to be front and center in how we told our story and explained our product to our website visitors. Our previous website had included a series of videos that we refer to as our “ Product Tour ”.

Are Pessimists More Productive Than Optimists?

Hubspot

There’s no arguing that positive thinking is a key to productivity. With a multitude of studies backing positive thinking as a key to being productive, is the converse true? As it turns out, according to new research, pessimists might actually be more productive than their colleagues.

How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? Then you might have some animated explainer videos, motion graphic videos, or business profile videos on your website that explain, at a high level, about your company or the product/service.

How to Be Productive After a Long Weekend

Hubspot

How to Be Productive During a Four-Day Week. Plus, this system helps you avoid multitasking , which is estimated to cost businesses billions of dollars in productivity loss each year. Productivity Office Life TOFUWhat could be better than a three-day holiday weekend?

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. 12 Ways to Be More Productive on the Weekends.

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices.

8 Powerful TED Talks on Designing a More Productive Life

Hubspot

For many of us, achieving peak productivity can seem like a Sisyphean struggle. While accomplishing tasks is certainly part of the picture, being productive isn’t just about checking items off a list. 8 Inspiring TED Talks That Will Change How You Think About Productivity.