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  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Product] Online Marketers are Creepy
    Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Product] Online Marketers are Creepy
    Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • JUNTA 42  |  SATURDAY, AUGUST 15, 2015
    [Product] This Week in Content Marketing: The Sad Future Reality of Brands Battling for Advertising
    Rants and raves include a new web documentary video series sponsored by MillerCoors that highlights artisanal products and their creators, plus an opinion piece that gets content marketing all wrong. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Sponsor (41:07).
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 26, 2012
    [Product] Balihoo Offers "Local Marketing Automation" for Channel Partners
    This and similar seeds have since sprouted into a forest of products that help brand marketers work with dealers, distributors, franchisees, and agents. These products are part of the marketing automation industry, although their specialized nature places them on the periphery. So it was worth taking a look. I’m glad I did.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 5, 2012
    [Product] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
    You need to examine the report itself to see answers for individual products. As you might expect, products for larger companies have more features available. (In this and following charts, “feature availability” is the ratio the actual vendor scores to the highest possible scores. Real marketers care about what the systems can do.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 15, 2013
    [Product] What to Do if the Competition Stalks Your Customers Online
    Inbound marketing is the art of attracting, engaging and nurturing prospective customers so that they become new customers or buy more of your products and services. 2. It’s sad for the marketer who doesn’t have enough customers and connections to build a social network organically like I did. Be original, organic and true.
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 22, 2013
    [Product] Social Media ROI [Video]
    Social proof that a product or brand is worth purchasing 2. This is a great little video by Ignite Social Media  on the ROI of social media. While it’s quick in nature, it’s a good, high-level look at how social media effects the bottom line in various aspects of business. Transcript (Courtesy of Ignite Social Media). Awareness.
  • HUBSPOT  |  SUNDAY, MAY 19, 2013
    [Product] YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week
    With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better. It feels like social media is easier to use than ever before. Check out this week’s round-up and let us know what you think.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 3, 2012
    [Product] Why Your Competitor’s High Google Ranking May be a Good Thing
    Over 45 days, the authors teamed up with a pet product company running a sponsored search campaign on Google, capturing daily data on clicks, orders and costs for the keywords used. by Jesse Noyes | Tweet this It’s a simple equation. Your competitor rises in Google’s search results, you take the hit. Easy math. What they found was surprising.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Product] Proof Event Marketing Isn’t Going Anywhere
    Ever since Steve Jobs made the product launch more like a rock concert, marketers who manage events have made concerted efforts to turn from dry presentations to epic shows. by Jesse Noyes | Tweet this The recession brought doom and gloom prophecies of marketing budgets slashed. One of the first things to go, many thought, was events. Only 3.6%
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 7, 2014
    [Product] Why Hackers Take Down Sites (and How to Protect Yourself)
    Blameless users simply trying to accomplish a routine task (such as order a product or read a blog) are unable to proceed due to a denial of service attack (often referred to as a “DoS” or “DDoS” attack). By Kerry Gorgone, {grow} Contributing Columinist. Why do the Bad Guys try to take down our websites? Fighting back.
  • KAPOST  |  FRIDAY, JULY 1, 2016
    [Product] Get It Together: Your Checklist for a Successful Content Marketing Strategy
    Find out: who has a need for your product or service? Does your product do better with SMBs or enterprise companies? What pain points does your product solve for them? Perhaps the company has set a goal to increase sales for a specific product line. Content marketers, it’s time to get our s together.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Product] 7 Ways to Inspire Trust from Ecommerce Customers
    Whether this proof comes in the form of formal testimonials, reviews, a social media feed, celebrity endorsements, or even just the number of products already purchased, the most important thing is simply that you make it available. Getting people to spend money online is easier than ever, but that doesn’t mean it’s easy for everyone.
  • NUSPARK  |  TUESDAY, OCTOBER 13, 2015
    [Product] The Relationship between Social Influence and Customer Experience
    It’s the natural by-product of developing a company culture dedicated to delivering extraordinary customer experience and nurturing relationships in every channel. Who influences you, and whom do you influence? For years there’s been talk about creating “brand advocates” with social media. So how do you develop social influence?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Product] “If we just do _, everything will be fine”
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. “We need someone who knows Eloqua and Salesforce and has recently implemented it.&#.
  • NUSPARK  |  FRIDAY, JANUARY 11, 2013
    [Product] The Growth of Video and Mobile Marketing; Key Stats and Trends
    Partnering with media agencies that provide video and motion graphics services ensures creative production and high quality output, without a huge investment. As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Video Posts
  • CEROS  |  THURSDAY, OCTOBER 13, 2016
    [Product] What Soviet Propaganda Can Teach Us About Creativity
    Born in Moscow just one year before the fall of the Soviet Union, the 26-year-old began her professional career as a touring ballerina with a prestigious Russian dance company—a product of the national ballet training system. High productivity is the foundation of communism.” Happy reading! Listen to this story. Forbidden Fruit.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 24, 2012
    [Product] How Print Media Companies Are Adapting to a New Marketplace
    Often, these companies wind up expanding their offering beyond simply information and offering value added products and services. Instead, those companies producing these print products fulfill orders via print-on-demand. The difference has to do with how the consumer views the book product. Thanks Dominck. Online transition.
  • FATHOM  |  TUESDAY, MARCH 1, 2016
    [Product] Content Strategy Lessons from 2 Big, Successful Companies
    In other words, the leadership of this company know in order to find long-term success, they probably can’t rest on the superiority of their software product alone. Assuming your product/service is already excellent , you can then bring your “content game” up to speed. “Hit me over the head. Tell a unique story.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Product] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    Throughout your LinkedIn profile you should use keywords that are related to your products and services. My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound social selling. Use the Right Keywords.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 9, 2011
    [Product] 5 Ways to Make Your Customers Love You
    They are the ones taking a risk on your product or service, and they are the ones driving your revenue numbers. Sometimes, customers don’t want to talk to anyone at all – instead, they’d rather figure out how to use your platform or product by themselves. Step this up a notch! ” 3. How have they worked?
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 7, 2015
    [Product] Why Your Website Needs a Good Cleaning
    They can find your horrible mission statement from 2009, the dumb photo of your receiving department’s holiday party and, who can forget the product brochure from 2004? Have you been keeping your website content up to date? Let me help you out. The answer is no. Why should we? Except this one, horrible fact: every page is a landing page.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, OCTOBER 28, 2014
    [Product] Ready for Events That Work?
    For lunch, you can get away with doing a sales pitch or a product demo as long as there is some up-front value from your speaker. Ideally, time it around a content launch, like a new white paper, which is, I hope, timed to support a new product. I’ve got just three words for you: Breakfast. Lunch. Dinner. More on that later. mean it.
  • NUSPARK  |  SATURDAY, MAY 28, 2011
    [Product] An Email to Bob in Sales: Thanks for aligning with us in Marketing
    Dear Bob, It’s Paul in Marketing.  How are you?  I haven’t seen you much around the office lately; I know we’re both crazy busy people. Your definitions of quality leads differed from ours. We weren’t on the same page when it came to target marketing and reaching your desired sales-ready leads. You guys only knew the basics of Salesforce.com.
  • HUBSPOT  |  WEDNESDAY, JUNE 26, 2013
    [Product] The 7 Principles of Conversion-Centered Landing Page Design
    landing page is a standalone page that uses congruent design -- working toward a single collective purpose -- to usher your visitors toward the finish line, be it the collection of personal data or education about your product/service before passing the baton to the next phase of your conversion funnel. Landing pages sit at the heart of CCD.
  • SYNECORE  |  FRIDAY, NOVEMBER 8, 2013
    [Product] Forget Mobile First: It’s Bigger Than That
    She goes seamlessly from a work email to plans with friends to putting something on Facebook—that jump between work, social, productivity and utility is all bound up in her phone, so it serves all those purposes…. We marketers love buzzwords and phrases. For Sephora, mobile is part of our strategy. Youth Gone Mobile. Follow @chrshorton.
  • CONTENTLY  |  FRIDAY, APRIL 15, 2016
    [Product] 4 Virtual Reality Rules for Brands
    Many brands who have already dipped their toes in the water have treated VR like any other type of branded content—as a way to make their product look great. Your brand story in VR isn’t necessarily your product. Will virtual reality  replace TV  in 10 years? Will headsets  make iPhones obsolete ? Get a drink at the bar!
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 10, 2011
    [Product] B2B Social Media is for the Long Haul
    Companies have developed pilot programs, created social media presences around events and even built social campaigns around product campaigns. It can be 6-9 months, with some cycles as long as 12-18 months for very complex products with many decision makers on the customer-side. Simple, generic product messaging is not what they need.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 26, 2013
    [Product] What’s New Weekly: Tile and Update to Twitter Lead Generation Cards [Video]
    We’re back with another episode of “What’s New Weekly.” In this episode, we highlight a cool new product called Tile and provide an update on a new feature to Twitter Lead Generation Cards. As always, look for a new episode every week. © 2013, VR Marketing Blog. All rights reserved.
  • PUZZLE MARKETER  |  MONDAY, MAY 14, 2012
    [Product] Social Media has a Strong Influence on SEO
    This can be a very effective way to develop relationships and get people talking about your products, services and brand. Quality Content Ultimately, you cannot control whether people talk about your site or products on social media. In recent years, many people have started to use social media on a daily basis.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 16, 2016
    [Product] 7 Steps to Success for Sales Managers
    for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. 7 Steps to Success for Sales Managers. -A book review-. This emotional connection can only come first when the sales manager is under personal control. Without trust the relationship becomes dysfunctional. Respect.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 29, 2016
    [Product] What You Gain (and Lose) With Ungated Content
    They know that if they enter their email address, they’re going to end up in a drip feed (or, worse, a sales call queue) for a product they may not need. The company meticulously designed the store to get people inside to play with the latest products. For a brief time in college, I spent my days working at Gap. The problem.
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Product] Why Your Content Marketing Strategy Should Include Long-Form Content
    However, far from all marketers are able to afford projects of these dimensions because of their relative production costs compared to standard blog posts. These expertly crafted stories look and feel great, but to justify their production, publishers need more than a pretty page—they need results. Still others defended short-form.
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Product] How to Add Pinterest's Buttons & Widgets to Your Website
    Place these buttons next to concept visualizations, infographics , product screenshots, etc. on blog articles, landing pages, product pages, other website pages, and even within email messages! Didjya hear the news? Yesterday, Pinterest launched business accounts! If you're feeling a little frazzled -- "Ahh! What do I do?
  • HG DATA  |  FRIDAY, NOVEMBER 4, 2016
    [Product] Company Culture and Teamwork Trump Systems
    And this is not just the opinion of the marketing department to make things sound “fluffy” and awesome, below are direct quotes from the HG Data sales and product teams. The workplace is changing. Most teams are made up various types of employees: on-site, remote, contractors and even bots! Relationships are built on trust.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Product] Change or Die | Fast Company
    trillion a year in the United States alone, or 15% of gross domestic product. ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design. Work/Life.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JUNE 17, 2013
    [Product] Perceived Business Risks Quickly Become Sales Objections
    And your ability to tie it in with our new product launch is unsurpassed. I''ll never forget my meeting with the VP of Sales for a hot telecom company. Your pricing is fair. However, we''ve decided to go with your competitor.". My jaw dropped. stared at him in shock. We just can''t do that.". Our prospects deal with it all the time.
  • HINGE MARKETING  |  THURSDAY, APRIL 3, 2014
    [Product] Hinge’s Fab Five: March 2014
    LinkedIn recently announced that it’s retiring the Product and Services tabs on company profile pages, effective April 14th. On each of these showcase pages, companies can feature a product or service. Top Professional Services Marketing Content from March 2014. Each month an enormous amount of content is published on marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Product] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 26, 2011
    [Product] Online Games Teach Kids Valuable Work Skills
    The goal is to develop the best products you can with what you have, through hard work and creativity.  . By Neicole Crepeau, Contibuting {grow} Columunist. Yes, you heard me right. The Amazing World of Minecraft. If you haven’t already heard of the indie game Minecraft, you will.  The game allows you to get quite sophisticated. Your kids.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 25, 2013
    [Product] eMagine Launches New Websites
    The new site allows visitors to research products and rates, open accounts, and learn about The Lowell Five’s history and community involvement. “We are excited to offer a refreshed version of lowellfive.com to our customers and site visitors. We use this blog to provide educational material for our visitors on these subjects. Asahi-America.
  • SCRIBBLELIVE  |  WEDNESDAY, NOVEMBER 9, 2016
    [Product] How to Align Content Marketing and Demand Generation Teams
    I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [ read that blog post here ]. Now, I’d like to discuss the relationship between content marketing and demand generation. In fact, 85% of B2B content marketers say that their most important goal is lead generation.
  • THE ROI GUY  |  MONDAY, OCTOBER 29, 2012
    [Product] Your Sales Cycle Dilemma in 2013
    If you think your sales teams could do better, here are some important guides that will be vital for addressing the Sales Cycle Dilemma in 2013: Empowering Sales with Mobile Value Selling Product, Solution Value? In our recent ValueStory™ roadshows , attendees have indeed confirmed lengthening decision cycles. proving you are not the same.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 24, 2013
    [Product] The Paradox of Choice – Barry Schwartz TED video
    His relatable examples, from consumer products (jeans, TVs, salad dressings) to lifestyle choices (where to live, what job to take, who and when to marry), underscore this central point: Too much choice undermines happiness. Buffer. Why you should listen to him: 3,190,247 Views. As he says “Choice creates paralysis.”
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 24, 2014
    [Product] Marketing Strategy: 3 steps to help optimize website user experience
    Next, James put together a cross-functional team from Sales, Marketing and Product Management to help drive visibility, awareness and buy-in on the new initiative. Tweet If you want a snapshot of the user experience on your websites from the perspective of your prospects, just ask them. Step #1. Identify your goals. Step #2. Step #3.
  • WEBBIQUITY  |  TUESDAY, MAY 5, 2015
    [Product] The SEO Journey – How long before you start seeing results?
    These include whitepapers, FAQ section updates, blogging, expanding product descriptions and company information. Guest post by Jack Dawson. Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? Old vs. new SEO. In the past, SEO was about identifying the best keywords for businesses.
  • REPUTATION TO REVENUE  |  FRIDAY, MARCH 25, 2011
    [Product] B2B ads worth spreading
    BMW made a huge splash in the ad world in 2001 by commissioning top Hollywood directors to create short, high production value films promoting the ultimate driving machines. Most agencies today at least hope their productions will catch the popular imagination and go viral. It wasn't an original idea. So what's the B2B connection?
  • BIZIBLE  |  TUESDAY, NOVEMBER 15, 2016
    [Product] How We Increased Pipeline 504%
    We’ve expanded our production to include webinars, ebooks, data-based reports, infographics and scorecards, while also publishing four or more blogs posts per week. Recently, our marketing team ran an opportunity and pipeline analysis report to see how much our organization has improved over the last year. The value of content is undeniable.
  • TONY ZAMBITO  |  FRIDAY, MARCH 30, 2012
    [Product] Channeling Buyer-Based Experiences in SMB
    While the shiny object these days is inbound and the incessant promotion of content marketing, for some products and services, the ultimate deciding factor will continue to come down to the buyer conversation taking place.  © All Rights Reserved I-5 Design and Manufacturer. Therein lays the new buyer realities of today.  Really? 
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Product] 7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)
    Honda's Pinterest account features a mix of product-centric boards ("2012 Honda Civic Tour"), boards that tie in with Honda advertising campaigns ("What's on Your Leap List?") and a really unique concept called the #Pintermission, which Honda has undertaken to set themselves apart in the social media marketing world. Not necessarily.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Product] Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More
    Erica Moss , Community Manager at Trello : Because [Facebook offers] such a small amount of real estate, it's important to get to the point quickly with one specific call-to-action, whether it's a discount to redeem, an event to attend or a prompt to learn more about your product or service. don’t] love our content. Facebook lets you do that.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 17, 2011
    [Product] Can Your Customers Find Your B2B Industrial Company Online?
    Or joining relevant LinkedIn discussion forums and answering questions your product is a solution for? Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Check the rest of the search results.
  • MARKETRI  |  MONDAY, NOVEMBER 5, 2012
    [Product] 3 Lessons B2B Brands Can Learn from Man's Best Friend
    B2B companies that push products, services and features will lose in today’s digital world. I open my front door, my heart fills with joy as my beautiful, precious Cavalier King Charles Spaniel (“Cav”) runs to leap in my arms and shower me with kisses. What does this have to do with B2B brands? Dogs get it!
  • MARKETRI  |  MONDAY, JULY 2, 2012
    [Product] Lawyers, you are a reluctant choice, to be avoided where possible. Deal with it.
    " The report states that, while in many areas of life, the Internet has helped empower consumers to make more informed decisions and open up access to products and services, "this revolution (.) This is according to a report on the Legal Futures website. has yet to reach legal services. (.) Time for a review?
  • LEADERSHIP  |  TUESDAY, MARCH 31, 2015
    [Product] If You Dream About Going Rogue, Do It!
    The organization’s product portfolio has been recently consolidated to focus on the cash cows and eliminate or downplay some of the more exciting ones that haven’t quite achieved market leadership status. The Sales team is simply battling the top competitors’ products in the field, for what do they need to sell? Not quite.
  • KEO MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Product] Webinars Still a Vital Part of Content Marketing
    webinar can be a great way to demonstrate a product, or educate prospects and customers about products or important topics related to your industry. They can also be used for training, in helping your audience learn trips and tricks for getting the most out of your products or services.
  • HUBSPOT  |  WEDNESDAY, AUGUST 21, 2013
    [Product] Announcing the Next Generation of HubSpot's Inbound Marketing Platform
    We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. could give you the specs of each of these apps, but that’s what the product page is for. We’ve started using this customization on our own homepage and product pages -- see if you can spot where.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Product] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    White papers, product demos, datasheets, case studies, analyst reports, testimonials and videos are just a few of the many content assets that should live in the resources center. A few B2B organizations I suggest using as a model: SEOmoz. Each of these visits and interactions with the brand builds awareness among the customer base. Fortinet.
  • ANNUITAS  |  TUESDAY, MARCH 11, 2014
    [Product] The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?
    Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. posed a few questions at the end of the post — is a Marketing Technologist role really the approach we should be taking to managing marketing’s growing investment in technology? But how have they been doing? Or does it?
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 24, 2011
    [Product] Why Design Matters in Content Marketing
    The companies that rise above certainly have great products or services, exemplary customer service and well-crafted messages. Finally, there’s the implementation – or production – process. I’m pleased to present this interview with Margery Stegman of Schenkel/Stegman Communications Design. wrote for AG Salesworks last fall.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Product] ‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks
    We also offer ad products that our client can really be involved in. As a client, you can have specific messaging or specific ways to shoe a product in there. The realest joke in all of marketing came three years ago in the form of an Onion article. It’s like a treat.” Brought to you buy Four Loko.” Are you kidding?
  • CHIEFMARTECH  |  TUESDAY, SEPTEMBER 15, 2015
    [Product] Marketing technology? Digital? It should be #HumanFirst
    For her it’s one experience that should get her the best product, at the best price, at a time, location ,and channel — offline or online — of her choice. The ultimate goal is not technology but getting her the best product and experience. Most of all, he’s been a great friend and an inspiration to me personally. CONTEXT.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Product] How Social Media Capitalism Will Affect Your Future Marketing Strategy
    Skimlinks takes the URLs that people pin on Pinterest and attaches affiliate marketing referral codes to them, which allows Pinterest to get paid when a person discovers a product on the service and then visits a website to purchase that product. Create Blog Content Prospects Love - Stop talking about your products.
  • B2BBLOGGERS  |  MONDAY, APRIL 23, 2012
    [Product] Are You Ready for B2B Mobile Marketing?
    Creating engaging images and video delivers customers tremendous value for product research, education, training, installations, troubleshooting … the list goes on and on. Mobile computing is not only a challenge for consumer brands. In 2011, the number of mobile-connected tablets tripled to 34 million. Advertising. Creating Mobile Apps.
  • ANNUITAS  |  THURSDAY, DECEMBER 3, 2015
    [Product] Why We Love an Infographic
    Just as drive-through coffee sounds great, the reality of complex orders and the time needed to produce the product, a Starbucks drive through generally isn’t a time-saver, nor a pleasant experience. Sadly, it’s the same for many infographics. The goal of the infographic to is convey a message without too many words.
  • JUNTA 42  |  SATURDAY, JANUARY 24, 2015
    [Product] This Week in Content Marketing: Why is Marketing Still Subservient to Sales?
    think Google has benefitted from gathering a lot of data from the Glass project, which will be useful in developing the next-generation product, while Robert believes it’s an example of Google’s total inability to tell and evolve a story. This week’s show. Recorded live on January 19, 2015; Length: 59:56). million views.
  • VIEWPOINT  |  THURSDAY, JUNE 2, 2016
    [Product] Lead Nurturing: Triple Your Marketing Return
    In the epiphany stage they want education and unique perspectives; in the awareness stage they want product information and subject matter experts (SMEs); and in the interest stage they want benchmarks and best practices. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Product] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    Two years ago, we started scoring on product interest to give our internal sales team an idea of the products a lead was researching. Author: Tanya Chu What do the marketing leads look like? Where are all our leads going? On the marketing operations team, we get asked these questions often by the demand generation and sales teams.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 15, 2013
    [Product] Cntrl-Alt-Delete- Reboot Your Business and You – @mitchjoel on Marketing Made Simple TV
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers and it is hosted by the award-winning marketing expert, Jeff Ogden. Mitch pulls no punches in this provocative best-selling book or on this show. This is why you need to watch this show. Mitch Joel. Why data is key to business success today.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 22, 2012
    [Product] How to Find New Customers – the superb, classic and free white paper
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. Lead Generation Made Simple – and a true classic. How to Find New Customers.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Product] 5 Mindset Shifts Marketing Leaders Must Make
    This erosion of asymmetry of information, the consumerization of IT, and the lower entry-point pricing of many products (e.g., We all know that real change starts with a shift in thinking. And so we are winding down the  Future of Marketing  series (for now) with this post on the 5 mindset shifts marketing leaders need to make. Photo Source.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 26, 2016
    [Product] Make the most of your CRM this year
    Personalize marketing by offering product and service suggestions based on what your customers have purchased or viewed on your website in the past. Unless you know what their interests are, what they want to know about your products or your industry, and what bothers them the most, your content will miss the mark. Customer Loyalty.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 13, 2011
    [Product] B2B Marketers: Have You Localized Your Content Plan?
    Finding: Though white papers ranked highest for effective content in 7 of the 10 countries surveyed, product literature and trial downloads also made the top 3 list of most effective content type for most countries. If one thing has become clear, it’s that IT professionals search online for information to support their buying decisions.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 2, 2015
    [Product] 5 Tips for Making Your Customer Marketing Shine Bright During the Holidays
    Middle-of the-funnel prospects:  These are prospects who are actively evaluating your product. Holiday marketing should keep you on their radar and help put your product on their short-list for purchases in 2016. More than 80% of business in Q4 can occur during the last two weeks of December. Focus Your Holiday Marketing.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 17, 2012
    [Product] The Marketer's Ultimate Guide to Using Dynamic, Personalized CTAs
    Are they just doing research, or are they comparing your product/service to that of the competition? For example, for a visitor you've already identified as a marketing qualified lead , you might want to surface a more product-specific call-to-action such as a free trial offer. Just consider the stats for segmentation in email alone.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Product] Foursquare Launches 'Promoted Updates,' PPC for Local Businesses
    This enables users to get the latest news from places where they're loyal customers about things like new specials, products, or other promos. These updates can include anything from a money-saving special, news about a new product line, or a photo of a restaurant's latest menu item. What Are Local Updates? What Are Promoted Updates?
  • VIDYARD  |  MONDAY, OCTOBER 31, 2016
    [Product] Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm
    The Forrester Wave methodology included a rigorous process of vendor surveys, scenario-based product demos, executive strategy briefings and customer reference calls to validate each vendor’s products and qualifications. About Vidyard. Media Contact: Brad Hem. Phone: (281) 543-0669. press@vidyard.com. Press Releases
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 18, 2015
    [Product] Emails That Encourage Customer Engagement
    You want customers to love your brand and go out of their way to buy your product or service. You can promote an event or a product occasionally, but your newsletter should focus on engagement rather than sales. How are you currently engaging your customers? One of the easiest ways to increase customer engagement is through email.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 21, 2012
    [Product] Our latest marketing project – Protegrity USA
    Protegrity USA has a wonderful product, vaultless tokenization. That protects critical information like credit card numbers by storing “fake data” rather than actual card numbers, making actual data invisible to hackers. They own dozens of patents. They have world-class customers. And they are a customer of Marketo.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 18, 2011
    [Product] Hug your customers and prospects
    Case in point, we use a marketing automation software product – we’ve paid them a lot of money. If there is one mistake I see businesses make each and every day, it is this: They fail to show some love to customers and prospects! If we post a problem or complaint, they respond. They never call. It is never about me.
  • TONY ZAMBITO  |  TUESDAY, APRIL 12, 2011
    [Product] Engage the Social Buyer Persona
      Setting up avenues for B2B buyers to place reviews of your product or service can be powerful – and yes – frightening.    Collaboration : Opening avenues of engagements to collaborate on innovation and new product development is another step B2B companies can take today to allow buyers to opt-in on engaging.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 25, 2011
    [Product] Use Content Marketing to Manage Industrial Sales Funnels
    All this sounds great for content marketers but if you are a manufacturer or a distributor, you don’t want to be a content publisher, you want to sell more of your industrial products. B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads.
  • HUBSPOT  |  MONDAY, DECEMBER 28, 2015
    [Product] How to Build Your Brand With Instagram: 4 Tried-and-True Tips
    These are your fans -- the people who will purchase your products and services. What this will look like for your business will depend on your industry, but think outside of posting images of your own products and services. Instagram is a platform that has demonstrated tremendous growth. But why? We've seen it work. Unpaid Shout-outs.
  • WRITTENT  |  TUESDAY, NOVEMBER 26, 2013
    [Product] 13 Undeniable Reasons to Start a Business Blog
    Customers don’t purchase products from companies and businesses they don’t trust. With your blog, you now have a place where you can freely promote and advertise your products (and you should be!). When you have a new product, you can utilize this space to tell your customers about your product. Really.
  • TOMORROW PEOPLE  |  MONDAY, MARCH 26, 2012
    [Product] The Death of Branding [INFOGRAPHIC]
    The Design Council defines a brand as: “a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation. What is branding and why does it matter? Branding is a word that is used a great deal these days. But what does it actually mean? The Design Council). Read more: Pin It.
  • THE NEW STRATEGIST  |  MONDAY, SEPTEMBER 21, 2015
    [Product] Marketing Doubleshot Podcast – Ep.10 – Ad Blocking & Missing out on the Mobile Moment
    Luke Wroblewski – Product Director at Google – twitter.com/lukew – www.lukew.com/. In this episode, Jonathan Barrick and Josh Muirhead discuss the latest in digital ad blocking developments, and the ‘mobile moment’ that many brands and marketers are approaching from the wrong angle. Hotel Tonight – [link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Product] Reading between the lines of the latest Facebook usage data
    Here’s his answer: “We’ve asked about Google+ in the past and were worried when we heard respondents being interviewed that they weren’t sure if we were asking about the social networking platform or more broadly about use of any Google product. I LOVE getting new reports from the Pew Research Center’s Internet Project. The post.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 16, 2013
    [Product] 5 Must-Have Views For Your Sales Team Within Your CRM
    To stay strategically focused, I believe it’s a good idea to create a smaller, more targeted list that only includes accounts that are seemingly ideal matches for your product/solution. Whether you are a sales person, or a teleprospector generating leads, you should look to yourself as the CEO of your assigned accounts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Product] Five companies with a human social media presence
    It adds an extraordinary element of intimacy to a business based on grand productions. By Mandy Edwards, {grow} Community Member. Right now “being human” is an important theme for businesses. But how do you achieve this across an enterprise? Our customers want to relate, be accepted and be noticed. American Cancer Society. Buffer.
  • LATTICE  |  WEDNESDAY, OCTOBER 5, 2016
    [Product] Preparing your Enterprise for AI: Lessons from predicting sales for B2B
    We monitor every model in production at every customer through a set of automated tests. Will their predictions be as accurate for a $1000 product being sold through the channel, as a $100,000 product being sold direct? Artificial Intelligence (AI) lurks behind consumer applications, often without the end-user’s knowledge.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 6, 2011
    [Product] Leverage Your B2B Marketing Assets
    These could be a niche customer segment, a product or service or knowledge that your competitors don’t have, a speech your CEO gives that is highly popular, or even content on your website that gets the most traffic. Is there content that may point you to a previously-unknown opportunity for a new product or service?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Product] Are Apple and Google protecting us or the criminals?
    Two trends I mentioned were 1) the “malignant complexity” of the web that would lead to an increase in security breaches and 2) the opportunities this would create to actually market data security as a product feature. Late last year, Tom Webster and I did a podcast with our six marketing predictions for 2014. It depends.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Product] 87 New (Really) Marketing Automation Stats
    Among B2B marketing managers, the most important criteria for a marketing automation system are (1) price, (2) product integration (e.g., Email is ranked as the #1 preferred communication channel by consumers for initial introduction to a product/service, learning about a product/service, and post-purchase follow-up about a product/service.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Product] 9 Companies With Truly Inspiring Mission Statements
    Patagonia''s mission statement combines both the values that bring them market success (building safe, high quality products) and the values that contribute to a better world (philanthropic efforts to help the environment.) Our goal is to create a product in which the true taste of the leaves come through. Question Assumptions. Honest.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 2, 2015
    [Product] Reborn AutoPilot Aims to Simplify Multi-Channel Marketing
    Email and landing pages are still native to the product but the vendor has added tools to import, edit, and reuse HTML from external Web sites and email systems. It sees itself as filling the gap between simple email systems and enterprise marketing automation products. wrote about Bislr in November 2013. So what has changed?
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 28, 2012
    [Product] Are Infographics Becoming Too Complex?
    If you’ve got a great product for instance, you can explain some of its main features in a graphic. You can’t really review a product using an infographic, for instance. There’s  no better way to attract new customers than with a clever graphic. Get Your Point Across. This post even, would not work as an infographic.
  • B2B MEMES  |  WEDNESDAY, JULY 4, 2012
    [Product] The Skeuomorphic Byline: How Journatic Screwed Up by Looking Backward
    Reading Mathew Ingram’s take today  on the controversy over content provider Journatic’s use of fake bylines in its stories for newspapers, I realized that the problem is more complex than it seems. The real issue was not that the company used fake bylines on its stories, but that it used bylines at all. No related posts.
  • MI6 MARKETING AGENCY  |  SATURDAY, DECEMBER 17, 2011
    [Product] Ready for the Empowered Customer?
    There’s a bit of a product plug but still some good insights and advice for marketers and customer service groups. The bad companies, with substandard products and services, that don’t listen, care, engage and adapt will have a hard time competing in this customer, consumer and citizen centric world we now find ourselves in.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, FEBRUARY 25, 2011
    [Product] Eqentia content curation gives control to information consumer.
    Eqentia provides tools, included faceted search  and creation of personal content streams, that enable information consumers to browse and drill down into the curated content.  It is a real productivity booster because even curated content can be too much information sometimes.  No trackbacks yet. Theme: INove by NeoEase
  • CONTENT MARKETING FOR BI  |  TUESDAY, AUGUST 31, 2010
    [Product] The Content Marketing Sweet Spot
    newsletters – Publish monthly and include product and company news, customer success stories, technical “how-to’s”, and business ideas. It’s not an area you want to hand off to your already busy product managers or the new marketing coordinator you just hired. You can download the report for yourself here. More hits to the website?
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