FEARLESS COMPETITOR | THURSDAY, MAY 5, 2011
[Product] Changing direction | The difficulty in changing a tiger’s stripes
We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Had a very interesting conversation with an SVP of Marketing for a $500MM software company this week. Their challenge? They sell mainly to IT, but want to sell to business leaders.
FEARLESS COMPETITOR | WEDNESDAY, MAY 4, 2011
[Product] Jill Konrath on HubspotTV
We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Jill Konrath. Please support Jill! HubspotTV is the fun and witty sales and marketing show that airs for 20-25 minutes every Friday starting at 4:00pm ET at HubspotTV. Don’t Miss it!
FEARLESS COMPETITOR | WEDNESDAY, APRIL 20, 2011
[Product] The Definitive Guide to Making Quota
We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Sales | Tips from top experts. Ever wish you could discuss your sales challenges with top experts like Dave Stein, Jill Konrath, Kendra Lee or Kevin Temple? Now you can. What do you think?
SOCIAL MEDIA B2B | FRIDAY, NOVEMBER 22, 2013
[Product] Ways to Improve a B2B Cold Sales Call and Make it Social
She did a terrible job explaining the product and phone call demo she was trying to schedule. If this is a lead prospecting tool, let me know that companies similar to mine have increased their pipeline by 50% using their product, tool, service. 'Yesterday my cell phone rang and it was a Raleigh NC number that I didn’t recognize.
SYNECORE | MONDAY, MARCH 10, 2014
[Product] Social Mapping: Will Findery Make its Mark?
With Foursquare check-ins, Yelp reviews, Instagram captures, and daily postings of opinions throughout the social sphere, social media has become a well-saturated space of personal stories and product promotions. 'Social discovery is not a new concept. Did you know that Janis Joplin lived on this street? Bumping” Alerts. Notemap Building.
SALES CHALLENGER | TUESDAY, APRIL 16, 2013
[Product] Why You Should Question Your Sales Culture
Whether on a journey from product selling to solution selling, or on a transformation to build a Challenger organization, most of us are implementing changes to cope with increasingly informed buyers. 'Today, more than ever before, sales organizations are embracing change. And, can sales culture be changed anyway?
SALES CHALLENGER | TUESDAY, MAY 15, 2012
[Product] Cross-Selling: Mission Impossible?
Lack of knowledge of other products and divisions. The mission seems simple enough: engage customers with additional parts of our business. We know there are additional ways to be partnering with these customers that can benefit both parties. However, it always feels so difficult, often times, nearly impossible. What gives?
B2B MEMES | TUESDAY, APRIL 10, 2012
[Product] Blog Comments: Chaos or Currency?
Certainly the comments they approve and respond to all reflect a genuine and productive engagement with the topic. Are comments more trouble than they are literally worth? According to Animal’s Joel Johnson, the answer is a resounding Yes. believe I’m right, and I think it’s important to start the discussion. Please let me know.).
B2B MEMES | FRIDAY, JUNE 24, 2011
[Product] Innocent and Malignant Typos and the Case of Filloux v. Jarvis
To be a productive writer, you need a tolerance for innocent slip-ups. Overdosed on typos? As one who cares more than he should about such things, I’ve been spending way too much time today mulling over Rob O’Regan’s recent post on eMedia Vitals , “Can you spare 15 minutes in the battle against typos?”. That day’s press run was done forever.
SAZBEAN | WEDNESDAY, MAY 11, 2011
[Product] The Increasing Value in Being Local
Local companies have an opportunity to compete on service (at least for products and services where good customer service is valued). I don’t know if it’s just a Detroit thing, but there seems to be an increasing value in being a local company serving local customers. Meaning in Community. The state economy is down.
SAZBEAN | WEDNESDAY, JANUARY 12, 2011
[Product] Why Understanding Your Customers is Vital to Your Social Media Strategy
If you understand the needs of your customers, you’ll know how your product meets those needs and can communicate in terms of their needs. Whenever I help a company with a digital or social media strategy, we spend a lot of time defining the business and understanding their customers. But they may not. Your customers’ needs.
PHOENIX RISING | WEDNESDAY, AUGUST 12, 2009
[Product] If you Can't Say Something Nice, SHHH, Say Nothing!
Do you like it when a sales rep starts telling you how bad all the alternatives are except the thing he wants you to buy - his product. So says the wise Thumper. Who's Thumper? Ah come on, you remember Thumper. Bambi's rabbit friend and spiritual guru? Here's why.
HUBSPOT | SUNDAY, DECEMBER 22, 2013
[Product] Free Content Creation Resources, How to Dominate Organic Search, and More in HubSpot Content This Week
You want to sell your product, but you don''t want to sound "salesy." 'The modern marketer wears many hats. From creating killer content , to crafting compelling emails , to engaging with folks on social , there''s always plenty to keep a marketer busy. Alright, that''s not entirely true, but the sentiment is spot on: Marketing. Ain''t.
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 15, 2012
[Product] Create a World of Marketing Automation Through Good Content—and Imagination
You may have to start by pushing out links to favorable industry articles that mention your products or services. by Kelly Waffle “The way to get started is to quit thinking and begin doing.” I think Disney’s advice rings true today for those considering marketing automation. Use your imagination. Repurpose. Repurpose. Start small.
SALES PROSPECTING PERSPECTIVES | THURSDAY, SEPTEMBER 12, 2013
[Product] Behind the Scenes of "The Upward Spiral:" Inspiration for the eBook
In our newest eBook “ The Upward Spiral: How Company Culture Increases Productivity, Passion and Profit ” I go into some depth and level of detail on the topic and look forward to further research and development for years to come. 'Back in 1995, I got to know a Professor of Anthropology from Rhode Island College. Richard was a great guy.
WRITTENT | WEDNESDAY, JUNE 5, 2013
[Product] Small Business Lessons from B2B Brands with Amazing Content Strategy
Your small business strategy should aim to engage your end user by providing up-to-date information on the topics they need to know, even if they aren’t perfectly aligned with your product. 'Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Don’t Be Like Your Competition.
THE ROI GUY | MONDAY, DECEMBER 12, 2011
[Product] Infographic: Technology an Alternative for Business Travel?
Have you found yourself wanting to do the right thing and “do your part” by helping to reduce the production of greenhouse gas emissions (GHG) from your business travel? This time of year business travel is more painful than ever, especially with weather related travel delays, packed flights and holiday travelers.
LEADER NETWORKS | TUESDAY, OCTOBER 11, 2011
[Product] Five Ways To Avoid the "Valley of the Social Tools"
Are you trying to reach a new audience with your products? Social strategy and social operations are causing big changes in business today -- online and offline. And, as usual with big changes, there's no shortage of confusion in the market about exactly what's happening, what's working and what's not. insert social tool name here.)
WRITTENT | MONDAY, MARCH 31, 2014
[Product] The 15 Best Facebook Posts Ever Written
All Starbucks did was showcase their product from an angle their employees see often, but customers rarely get to check out. By both showcasing their products and providing an open forum for discussion, they earned 34 shares! 'I’m confident that for most social media managers, the path to gaining engagement isn’t always simple. Disney.
BIZNOLOGY | WEDNESDAY, MARCH 27, 2013
[Product] It’s a Small (Online) World After All
Me, an employee working on the production floor, was found independent of the company and was able to open up communication. Image via CrunchBase. First, a little recap about what I do for a living. work for Page One Power who is a link building exclusive company.
BIZNOLOGY | MONDAY, OCTOBER 8, 2012
[Product] 7 Tips for Getting More Local Website Traffic
Customers in your area are likely to use some kind of location-based term when searching for local products and services. Photo credit: Wikipedia. Establishing a strong web presence is a challenge that every business owner faces. For small businesses in particular, generating local traffic is key. 1) Find Reliable Hosting. 5) Local Linking.
BIZNOLOGY | MONDAY, JULY 9, 2012
[Product] Every Digital Marketer’s Most Valuable Asset: The Extended Network
Offer free webinars, trials or discounts on new products. Photo credit: Wikipedia. Every job seeker knows that his network is the key to his next employment opportunity. In theory, every digital media marketer is or has been a job seeker at some point. So why does it seem that we only think about the network in terms of personal use? Events.
HUBSPOT | FRIDAY, DECEMBER 9, 2011
[Product] How to Design a Killer Facebook Advertising Campaign
purchased product? This is an excerpt from our new ebook, Beyond the Facebook Business Page. Download your free copy to get more valuable insights into using Facebook for marketing. There are a number of ways businesses can use Facebook to support their marketing efforts. Set Up Your Goals. What do you want to achieve from your campaign?
SYNECORE | THURSDAY, FEBRUARY 28, 2013
[Product] Real-Time Content Marketing and What SMBs Can Learn from Oreo
Corporate marketers, incentivized to drive traffic, have adopted the concept of content marketing to take advantage of this evolution in the news industry; with greater resources, their content often enjoys a greater online reach than amateur productions vying for the same recommendations. Anyway, here we are. There’s no going back.
WRITING ON THE WEB | WEDNESDAY, FEBRUARY 27, 2013
[Product] Better Content Marketing: Words and Numbers Matter
Roger Dooley recommends this: if you are describing a benefit of your product or service, expressing it in terms of absolute number will maximize its impact. When writing online content , I try to apply neuroscience to understanding why some copy outperforms others. Words matter. Content matters. One out of 20 patients die from the procedure.
LEADER NETWORKS | WEDNESDAY, DECEMBER 8, 2010
[Product] Social Media Leadership: Will Readers Thank You or Ignore You?
Before your marketing department skips off to push information about a webinar or a new product or service out the virtual door, it's worth taking a moment to ask: Is this information adding value in the social sphere? This is stuff I never read, and I doubt you do either. Our efforts drive most of our clients to call us.
WRITING ON THE WEB | FRIDAY, JULY 15, 2011
[Product] Online Persuasion: How to Write to Create Desire
It doesn’t matter what industry you’re in, or what you’re selling, or whether it’s a product or an experience. When writing online , how can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. It’s easier than you might think.
WRITING ON THE WEB | WEDNESDAY, OCTOBER 27, 2010
[Product] Engaging Content: Get Emotional, Really Emotional
Telling stories about clients who use your services and products isn’t just a marketing tactic. How can content marketers create content that engages – truly engages – the emotions of readers ? When Harry Met Sally , Sally insisted men could never tell when women were faking an orgasm. It’s neuroscience in action.
THE EFFECTIVE MARKETER | THURSDAY, AUGUST 18, 2011
[Product] How Great Content Can Solve Problems
Then, look for what could be a solution to this problem (I’m assuming you sell products or services to retailers) and create content addressing the issue (maybe “5 ways to squeeze more cash out of your sales” or “The new retail mindset and five steps to improve your margins today” for example). Create content that is timely. The problem?
B2BMARKETINGSMARTS | MONDAY, APRIL 25, 2011
[Product] How often to send B2B lead acquisition efforts? Find your Uncle Harry.
The number is different for every company, every product, every target market. Only through testing can a B2B company determine which frequency is the most productive and cost-effective. Several months ago, a prospective B2B client called me for messaging help on her company’s sales-generation email program. Who’s he?
HUBSPOT | WEDNESDAY, OCTOBER 31, 2012
[Product] Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads
For instance, if your product helps make sales teams more efficient, then make sure you target a sales director, call out the job title in the ad, and illuminate a problem that they most likely have, such as "how can you work your most qualified leads faster?". In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks.
THE FORWARD OBSERVER | TUESDAY, MAY 7, 2013
[Product] Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups
The expertise demonstrated in your blog makes people think your products and services are equally topnotch. 'Artillery B2B Marketing Blog > The Forward Observer B2B companies who blog can benefit from all the essential marketing nutrients it provides, including increased awareness, better quality leads and sales. So what exactly is a blog?
HUBSPOT | FRIDAY, FEBRUARY 10, 2012
[Product] The Laws Marketers Need to Know to Avoid Legal Backlash
Per the FTC's guidelines, a positive review from a person connected to the seller -- or someone who receives cash or payment to review a product or service -- should disclose the connection between the reviewer and the seller of the product or service. Law has been all over the marketing news lately. social network, Path. CAN-SPAM Act.
WINDMILL NETWORKING | THURSDAY, MAY 10, 2012
[Product] Email Marketing Is Growing Up — Leaving “Batch and Blast” Behind
Passionate about product marketing, lead generation and marketing automation, Deborah has over 10 years, experience in communications and program management. Recently, I had an interesting conversation with a VP of Marketing about converting emails into two-way conversations. We found it easy to visualize the emails themselves. How about you?
GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, AUGUST 22, 2009
[Product] Four senior-level marketing job openings
A friend of mine is recruiting for these senior-level marketing positions at a Fortune 500 company based in the Midwest U.S. If you are interested in applying or learning more, please send your resume to Ms. Vikki Boney at email@example.com. Good luck! Visit Schaefer Marketing Solutions at www.businessesGROW.com.
THE FORWARD OBSERVER | MONDAY, SEPTEMBER 16, 2013
[Product] The Secret to B2B Landing Page Construction: Foundation and Framing
Buyer Persona – In “ The Buyer Persona Manifesto ,” Adele Revella describes a buyer personas: “ It’s an archetype, a composite picture of the real people who buy, or might buy, products like the ones you sell.” landing page is a website page specifically designed to convert visitors to leads. Use just enough form fields , and not any more.
MODERN B2B MARKETING | WEDNESDAY, APRIL 2, 2014
[Product] How For-Profits Look to Non-Profits for Marketing Inspiration
Just as huge crowds of people flocking toward a cause or a product is persuasive, so is a single person – if that single person is a big deal. Pepsi has a long tradition of enlisting big names to promote its products — Michael Jackson, Ray Charles, Britney Spears, Madonna, Christina Aguilera, Mariah Carey, and Mary J.
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 27, 2011
[Product] What PR Pros Can Learn from The Huffington Post
To that end, we issued a press release about a new product feature designed specifically to help marketers comply. by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist. For the sake of comparison, Newsweek sold for $1. Was Newsweek’s writing $299,999,999 worse than The Huffington Post’s?
VOICE-BASED MARKETING | MONDAY, AUGUST 26, 2013
[Product] Use Bid Adjustment Strategies to Maximize Google PPC ROI
While some studies suggest RLSA may be best suited for products with a longer, more complex sales cycle, online retailers and other businesses have also reported some positive results. 'With the cost of Google PPC search advertising on the rise , marketers are looking for ways to minimize their costs per conversion.
ENGAGE | MONDAY, AUGUST 27, 2012
[Product] 5 Things I Learned About Journalism (That They Don’t Teach You in School)
In exchange, they give us a space and a readership to promote great places, events, and products – which in return get more attention. Journalism schools are scary places nowadays. They continue to teach bright, eager students to produce quality content, but sometimes, we’re not sure why. After all, prospects are supposed to be gloomy, right?
GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, APRIL 2, 2011
[Product] Are you ready for the Social Boom?
How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, … and Grind Your Competition into the Dirt. When it comes to practical sales and marketing advice, nobody does it better than Jeffery Gitomer. What a great opportunity to work with a legend!
E-QUIP | TUESDAY, MAY 29, 2012
[Product] E-Quip Blog: Making the Compelling Case for Change
Productivity. Tuesday, May 29, 2012. Making the Compelling Case for Change. When the pain of change exceeds the pain of staying the same, change is unlikely. That quote from sales trainer Bill Scheessele has proven true over my 20-plus years as a change initiative leader. In my last post , I outlined six steps to effective corporate change.
LEAD VIEWS | MONDAY, NOVEMBER 28, 2011
[Product] Don’t let your B2B Marketing lose steam this Holiday Season!
This will be a great opportunity to tell them about your product/service and give yourself a chance of being part of their vendor evaluation list for the coming year. They may want to freeze on the right products/ services to use up this budget. Dear Readers, Hope you had a fabulous Thanksgiving weekend, with family and friends.
HUBSPOT | WEDNESDAY, DECEMBER 5, 2012
[Product] 13 Free Design Tools for Visual Marketers on a Budget
From the creators of Evernote (another product we’re super thankful for ) comes the simple screenshot tool, Skitch. They say don’t judge a book by its cover, but let's be honest. pretty cover sure doesn’t hurt. Problem is, actually creating all these beautiful visuals isn't exactly every marketer's forte. Oh, another problem? 1) Design-Seeds.
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 3, 2012
[Product] Communicating your Brand’s Story through Marketing Automation
Apple markets its products under the umbrella of its brands perception – and wins because of it. Ideally, your company or products will be living on for many more successful years to come. How you package and present your company is as important as the product or service you offer. He can be reached at firstname.lastname@example.org.
VERTICAL RESPONSE | WEDNESDAY, APRIL 23, 2014
[Product] Social Media Marketing Automation Dos and Don’ts
It’s okay if it’s not immediate, but do set aside some time for answering questions on Twitter, responding to Facebook comments, sharing Instagram pictures of your product or store and circling your fans on Google+. Here are some dos and don’ts on how to integrate social media automation into your online marketing.
HUBSPOT | FRIDAY, SEPTEMBER 28, 2012
[Product] 7 Companies That Jumped on a Viral Craze at Just the Right Time
Online shipping marketplace uShip jumped on the popular craze by creating this viral video promoting their product using The Social Network as a twist: uShip was the first company to make a parody like this for the film, and their timing was perfect. Remember what you thought when you first saw the Old Spice guy? So what can you do? Maybe.
MODERN B2B MARKETING | TUESDAY, JULY 3, 2012
[Product] Email and Spam – The Two That Shouldn’t Tango
Businesses are having a tough time grabbing their readers’ attention and retaining interest in their offered product or services. by Ravali Ravulapati. With the increasing importance of email marketing , spam proofing your content is one of the most important tasks in today’s marketing. Does the content flow?
LEADSLOTH | MONDAY, JULY 12, 2010
[Product] Hubspot Review
HubSpot’s Medium and Large products give you the option to keep using your own site. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! see two clearly distinct target groups for HubSpot: Small business owners. Small Businesses.
HUBSPOT | WEDNESDAY, MAY 15, 2013
[Product] NPS for Marketing: An Interview With the Creator of the Net Promoter System
If you''re unfamiliar with NPS, it''s a customer loyalty framework that evaluates, on a scale of 1-10, the degree to which people would recommend your company/product to others. 'We’re big followers of Net Promoter Score (NPS) at HubSpot. Here''s what Fred had to say. Is NPS for any company, or just big consumer brands?
HUBSPOT | MONDAY, JULY 9, 2012
[Product] How to Shave 20 Minutes Off Your Next Blog Post
My best advice on blogging is to find a time of day that has been productive for you in past blogging efforts, and block that off on your schedule. If the outline can't stand on its own, you may have a wandering post on your hands that will suck hours out of your day with no useful end product. Odds are you've been where I am now.
MUTT GROUP | THURSDAY, MAY 12, 2011
[Product] Don’t Trust Your Sales People To Do Your Marketing!
also feel very strongly that if you know for a fact money is truly being left on the table, or even worse, money is being spent with your competitor for products or services you also sell, somebody is not doing their job! I just finalized a deal with a large software developer. Therefore, millions of dollars are left on the table every year.
SALES INTELLIGENCE VIEW | THURSDAY, DECEMBER 6, 2012
[Product] The Prospect Calling Code: A Guide to Keeping Prospects on the Phone
Ask if they have a few minutes to speak to you about your products. If you ask a prospect, “When was the last time you purchased X product/service?” Getting prospects on the phone is hard enough; keeping them on the phone can be even harder. Follow a few sales call guidelines to keep your prospects from hanging up on you.
THE ROI GUY | MONDAY, MARCH 24, 2014
[Product] Gartner: The Technology Sales Rep Has Lost Their Mojo!
'As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. The evidence? The Gartner research is outlined in this blog article by Tiffani Bova at: [link].
INDUSTRIAL MARKETING TODAY | THURSDAY, OCTOBER 7, 2010
[Product] Rules of B2B Lead Scoring – Who’s Hot, Who’s Not
Lead scoring increases sales productivity and drives revenues. It plays an important role in increasing the productivity of your sales team and driving bottom-line revenues for your company. According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity. Leads sent to sales 1,372 1,058. 40.9%.
THE FORWARD OBSERVER | TUESDAY, FEBRUARY 25, 2014
[Product] The #1 Step To Take To Create B2B Marketing Goals
You may have a unique product. You might be slower to bring new products to market due to a cautious approach in R&D. You may have an outdated production facility. You might have a chance to expand your product line. You might have a competitor coming out with a new innovative product later this year.
HUBSPOT | THURSDAY, NOVEMBER 17, 2011
[Product] 3 Ways to Waste Money on Online Advertising
Be sure that you're sending visitors to a dedicated landing page with clear instructions for the action you want them to take, whether it's completing a form to download an ebook, or signing up for a free product trial. Display ads, for instance, can be a great way to promote your content and drive visitors to your website for conversion.
WRITING ON THE WEB | SATURDAY, SEPTEMBER 24, 2011
[Product] Writing Web Content that Gets Results: Questions
Know your product or service. And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while. The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Good stuff.
B2B MARKETING TRACTION | FRIDAY, DECEMBER 7, 2012
[Product] Are QR Codes Redonkulous for B2B Marketing?
The problem that I’ve seen in B2B marketing is that the QR codes often link to a Home page instead of the page with specific product or service information. So, what began as a productivity tool in the automotive industry is proving difficult to implement for many. I think there is a use in B2B marketing for QR codes.
B2B MARKETING TRACTION | THURSDAY, JUNE 28, 2012
[Product] How to Blog: What Blog Categories Should I Create?
Blog Post Categories Should Mirror Your Products and Services. don’t remember which one said it, but the tip was to make your blog categories match the services (and/or products) you provide and write directly to what you do. A successful blog has carefully thought-out categories under which you group your blog posts.
CONTENT MARKETING FOR BI | WEDNESDAY, APRIL 13, 2011
[Product] How to Write a White Paper from Scratch: Part Three—The Design
You may already have diagrams that show how your product works or pictures of your product in use. We’re now half way through the white paper creation process. In part one , you defined your purpose and determined your topic. In part two , you got down to business, starting with the outline and then putting the meat on the bones.
THE ROI GUY | SATURDAY, AUGUST 31, 2013
[Product] How to Unseat an Incumbent?
This business case quantifies how the new vendor could deliver superior business benefits (improved productivity and processes, reduced risks and revenue gains) while at the same time lowering total cost of ownership (TCO - lower IT capital and operating costs) compared to the current vendor. Click here for more information.
THE ROI GUY | THURSDAY, JUNE 6, 2013
[Product] Which One: Sales Skills or Sales Tools?
'If you gave a weekend duffer Tiger Wood’s golf clubs could they win the next tournament? No way. It takes more than just a set of good clubs to perform against the best. Equally, if you replace Tiger Wood’s modern golf clubs with those of several decades ago, could he win either? No way. Will the job get done in a timely manner?
HUBSPOT | TUESDAY, AUGUST 20, 2013
[Product] Why Sales Is Going Inbound: Introducing Signals
Instead of managing the flow of information to a prospect, leads now come to sales reps warm and well studied on your product -- but the sales rep has no way of knowing it. 'I started my sales career back in the 90s, and to this day, I still consider myself a salesperson. It’s in my blood. And pricing -- well, it’s right there on our website.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 25, 2012
[Product] How to Create a #Winning Content Marketing Campaign
want to increase sales of product X is a specific business goal. by Kieran Flanagan Content marketing is nothing new , but its role in a successful online marketing strategy has continued to increase over the past number of years. But what are some of the key steps to a successful content marketing campaign? Mapped Against Business Goals.
JILL KONRATH'S SELLING TO BIG COMPANIES | THURSDAY, SEPTEMBER 20, 2012
[Product] Make the Most of Your Blog
Post entries on industry trends, new products and events in your industry. Involved readers are more likely to think of your product or service when they need it. Today's post from the Chamber of Commerce features business-growth advice for small companies. Where some companies go wrong, however, is in the execution. Update it weekly.
JUNTA 42 | TUESDAY, MARCH 20, 2012
[Product] 7 Content Marketing Lessons from Napoleon Hill
” As Mr. Hill says, ideas are the products of the imagination. Napoleon Hill’s classic Think and Grow Rich was first published back in 1937. Now, in its 75th anniversary year, Mr. Hill’s lessons are still extremely relevant and valuable, even today. Here they are with my notes. Desire. Faith. It was unquestioned. Cover that.
THE ROI GUY | TUESDAY, FEBRUARY 21, 2012
[Product] The High Cost of Discounting
Discounting is unfortunately a way of life for many of our sales professionals today. There is a new breed of buyer who is more skeptical and frugal than ever before, indicating that price is the key factor in over 64% of decisions (U of Dayton). Instead, the engagement occurs when the “bake-off” is in full swing.
MODERN B2B MARKETING | FRIDAY, MAY 24, 2013
[Product] The Doctor Will See You Now: Lessons For Marketers From The Healthcare Technology Industry
product shot. For example, we were surprised when features beat out benefits in one test, and the conversion rate of a product shot outperformed a patient image by 2-1 in another. That first track then diverges into 3 tracks based on product interest. But it’s far from a global power, never mind a hotbed of innovation.
FOLLOW THE LEAD | TUESDAY, MARCH 19, 2013
[Product] For faster decisions, be a decision guide
This can be especially true with products and services that a business does not buy often. She offers practical suggestions to help you move along a customer’s purchase decision by being an expert on process, as well as product. You’ve had this happen: your key contact doesn’t know all the steps involved in making a purchase decision.
VOICE-BASED MARKETING | TUESDAY, MARCH 4, 2014
[Product] Hooking Online Shoppers and Reeling Them In
'Brace yourself, this may be shocking: Only 2% of shoppers make a purchase during their first visit to an online store, while 98% abandon shopping carts or continue to browse the web to compare prices and products. It may seem counterintuitive to assume online shoppers would seek out a phone chat before buying a product or service.
VOICE-BASED MARKETING | TUESDAY, OCTOBER 22, 2013
[Product] RIP: Here Lies Traditional Marketing, Here Comes Growth Hacking
Most companies strategically place “Follow Us” and “Like Us” buttons on their blogs and webpages; others incentivize social media engagement by offering a Facebook coupon code for their product or something similar in exchange for a page Like. But that’s changing now. Here are some examples. Incentivize Social Media Engagement.
WINDMILL NETWORKING | THURSDAY, OCTOBER 20, 2011
[Product] Are You Making any of These 6 Blog Content Mistakes?
Same goes with products that YOU might think are cool, but is it relevant to THEM, your target audience? I get asked by a lot of companies as well as bloggers as to ideas on what they should be blogging about. My golden rule, as a tool of Inbound Marketing , is to try to blog about topics that my potential clients might be interested in.
INBLURBS | WEDNESDAY, AUGUST 24, 2011
[Product] 47 Percent of your competitors are not using Social Media for business
These communication channels are the places where your target audience is around, where they communicate, ask their network friends for product and services opinion and where major brands and thousands of small business worldwide are ready and prepared to step into the conversation with their audience. am just kidding, let’s get serious now.
WRITTENT | FRIDAY, JANUARY 17, 2014
[Product] 8 Deep Questions to Define Your Blogging Strategy
Experiental: Brand essence is a largely visceral concept – make sure that it describes how your product or service makes your customers feel. You’ve got to identify whether you’re going to cover your range of products and services, a broader range, or narrow your focus further. ' The majority of blogs aren’t a success.
WRITTENT | WEDNESDAY, DECEMBER 11, 2013
[Product] 10 Shortcuts for Writing a Blog Post in Record Time
Here are some hard-learned, expert hacks to guide your journey to extreme productivity: 1. Become a Master of Productivity Hacks. The world’s most brilliant bloggers don’t necessarily write faster than you or I, but they’ve mastered some seriously smart productivity hacks to avoid distractions. Well, you’re not alone. Blogging
LEADERSHIP | FRIDAY, OCTOBER 18, 2013
[Product] How To Have A Sexy Campaign In An Unsexy Industry
'Let’s be honest here – business products lack sex appeal. This is why social media promotions in the B2B industry can be particularly tricky, which is an opposite undertaking within the B2C industry. Top 5 Social Media Must-Knows To Help Build A Sexy Presence. You must invest in social media. LinkedIn (82%). YouTube (77%). Facebook (71%).
JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, FEBRUARY 18, 2014
[Product] Two Ideas for Breaking Through Sales Barriers
You''re probably talking about your product/service way too early. 'Recently I was approached by a salesperson who was facing a tough challenge. When he gets his targeted buyers on the line he frequently has to deal with these sales objections: "We recognize your proven credentials but aren''t taking on any new suppliers.".
MARKETING ACTION | TUESDAY, FEBRUARY 11, 2014
[Product] Multiple or Single Calls to Action? Conventional Wisdom Might Be Wrong
Need to get the word out on that fancy new product you just spent six months building? Links should ONLY go to that product page. 'Digital (and especially email) Marketing 101 teaches us to use one single, solitary call to action (CTA) in almost any imaginable situation. Want to increase downloads of your new white paper?
WINDMILL NETWORKING | THURSDAY, FEBRUARY 9, 2012
[Product] How Does Your Brand Experience Translate in Social Media?
” A good brand, however, does more than merely differentiate itself from the others: It creates an emotional attachment, a bond that says even at a higher price it still has fans that will buy the product.
SALES LEAD DYNAMICS | TUESDAY, JANUARY 4, 2011
[Product] The Phone Has Stopped Ringing. Now What?
The need to launch a new product. When times were good, many successful professionals didn’t need a well defined niche. All their business came via “R & R” (Repeat and Referral). They relied on their reputations and connections. The The phone rang. Business flowed in. Then, the phone stopped ringing. They have no target market. To Whom.
THE CRAP REPORT | FRIDAY, MARCH 12, 2010
[Product] Point – Counterpoint: Using Calendar Invites for Lead Gen
get Mike’s point – who the heck is this guy, who doesn’t know me from a whole in the wall, getting time on my calendar to talk to me about his product!? So as I was perusing my TweetDeck the other day, I saw that my buddy, appointment setting guru Mike Damphousse wrote a blog entry last week that I missed (sorry about that pal!)
B2B VOICES | FRIDAY, JUNE 22, 2012
[Product] Are Newspapers Fading? And What Can B2B Communicators Do About it?
” This is at least the second time in newspaper history that collapsed advertising revenues and rising production costs have thrown the newspaper biz into a crisis. The newspaper business is certainly getting a lot of attention these days, but not much of it is good news. Seven-day publishing “only” foundation: The U.S.
YOUR SALES MANAGEMENT GURU | MONDAY, AUGUST 8, 2011
[Product] Sales Leadership; Improving Won/Lost Ratios
What’s their status quo relevant to your product/service/solution? Ken provides Keynotes, consulting services and products designed to improve business performance. Ken@AcumenMgmt.com www.AcumenManagement.com. Sales Leadership: Improving your Won/Lost Results. However, that is not our topic today. Better pre-call planning.
THE POINT | WEDNESDAY, MARCH 9, 2011
[Product] Help Your Favorite Local Businesses Get Found on Google
By one account , more than 97 percent of all consumers use the Internet when researching products or services in their local area, of whom 90 percent use search engines. And you can populate that Places Page with a lot of information, including: • details about your business/products/services. At no cost to them. photos and videos.
WEBBIQUITY | MONDAY, AUGUST 30, 2010
[Product] Should a Blog be Part of Your Corporate Website or Stand on Its Own?
This is valuable because blog posts are often more effective “link bait than typical website copy (“About Us, product/service descriptions, etc.). Whether viewing the blog or regular product/service content, visitors never leave your site. The next question is: where should I put the blog? widget-industry-news.com).
B2B MARKETING UNPLUGGED | MONDAY, MARCH 25, 2013
[Product] Things Were Weirder Then: A Book Review
Sort of like a productive Charlie Sheen. Now before you make popcorn and settle in to watch the public flogging of your Productivity Prevention Department, you should know that the punishment in question seems to be to simply cancel useless projects rather than actually making anyone suffer. Jobs versus Mike Scott.
B2B MARKETING UNPLUGGED | THURSDAY, JULY 28, 2011
[Product] Trout on Strategy is an Acquired Taste
Product, pricing, distribution, advertising – all the activities that make up the marketing mix must be coherently focused on the tactic. Tactics, on the other hand, are ideas that exist independent of time and externally to the product, service and company. There are plenty of ways to clear a room full of marketers. And why?
SALES INTELLIGENCE VIEW | TUESDAY, JUNE 12, 2012
[Product] How to Improve Your Cold Calling Techniques
Instead, remind yourself that you have a good product or service that can help the prospect. When they say this, your response is to let them know you only need five or 10 minutes of their time, and in that short period you can show them how your product or service can help their business. This should only take a few minutes.
BLOG MY CALLS | FRIDAY, MARCH 29, 2013
[Product] Your LogMyCalls Easter Basket (Plus Creepy Easter Pictures)
When we launched LogMyCalls we knew that we needed something to differentiate in the marketing war with our competitors (besides our world-class and award-winning product), so we decided to create a mascot. When I was a kid, I loved Easter. It was second only to Christmas in its utter wonderment. mean think about it! This mascot is a Beaver.
THE POINT | WEDNESDAY, MARCH 13, 2013
[Product] 3 Keys to an Effective Autoresponder Program
In most cases, the goal of an effective autoresponder program isn’t to convince the prospect to buy your product, or even to persuade him or her to request contact from sales. An effective lead follow-up strategy , therefore, is essential to ensuring that you’re getting the most from your investment in demand generation.
WONDERING OUT LOUD | MONDAY, JULY 27, 2009
[Product] Social media and revenue: fast friends or oil and water
The idea, misplaced or not, that a company cannot promote their products and services, the first commandment in the SM-sphere. Who wrote the rules that SM is different, that it can’t be used to openly market products to prospective customers? It’s product neutral. Like the podcast, it is product agnostic.
CUSTOMER EXPERIENCE MATRIX | MONDAY, JANUARY 6, 2014
[Product] BrightInfo: Content Recommendations Made Simple
BrightInfo officially released its product last September, after about a year of development. 'I spent much of last year writing about Customer Data Platform systems and have reviews on tap for a half dozen more. But I thought I’d start out 2014 with something different, just to show I’m not totally obsessed. But what’s the CDP angle?
EB2BLEADS | WEDNESDAY, FEBRUARY 16, 2011
[Product] The Generation Of IT Leads
Instead of thinking about products or services, think about what problems you can solve for your customers. Here are some different pieces of content that you will need; Web Pages – that show people the products and services you provide and how they help. The answer is Yes and No. Although some things are become simpler.
WEBMARKETCENTRAL | TUESDAY, SEPTEMBER 1, 2009
[Product] SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean
The click-through rate is typically lower (as it is for display ads in general, as prospects see your ads while reading content rather than specifically searching for your product or service), but conversion rates are generally similar. Google's content network can be a valuable addition to any AdWords search marketing program. If not: 9.
ENGAGE | WEDNESDAY, JUNE 13, 2012
[Product] 30 Tweets Worth Reading, Retweeting, and Maybe Even Printing Out From #AMP12
Getting some great video production tips at #AMP12. The great thing about Twitter is that for live events you can get in on the action without really being there. For example, Association Media and Publishing is having it’s annual meeting, which is kind of a big deal for those in the association media space. ” Just go for it!
HUBSPOT | THURSDAY, AUGUST 26, 2010
[Product] The March Of Twitter: Analysis of How And Where Twitter Spread
Apple gives their users that same sensation of belonging to an elite, even as they sell products in malls across the country. This is a guest post by Pete Warden , the founder of OpenHeatMap , a free and easy way to turn your spreadsheet into a map. year later there were an estimated 150,000 people using the service. The SXSW explosion.
SALES INTELLIGENCE VIEW | THURSDAY, FEBRUARY 28, 2013
[Product] The Most Important Information You Need to Know About Your Customers
When news affects customers that have already purchased your products or services, new needs and opportunities arise. For example, a company that expands sales operations in a new geography may need additional services or products from an organization that sells them sales enablement tools. Benefits of Customer Intelligence.
BLUE FOCUS MARKETING | WEDNESDAY, JUNE 12, 2013
[Product] Facebook Home – The Pursuit of Social WOW for Brands
Brands of any size can learn a lesson or two about transforming a perceived weakness into a strength—or in this case a product’s big selling point. 'On April 12, in an exclusive partnership with AT&T, HTC released the exciting new HTC First. The Facebook Home platform aims to do just that. Leave your family at the table. It’s powerful.”.
INBLURBS | MONDAY, MARCH 28, 2011
[Product] 6 Smart ways for local inbound marketing for restaurants
When people research for products and services they go online first. No matter if they research for local products and services. Restaurants are mostly dependent on local clients. As any other business it is important for them to get found and to get visited in the second step. They go to Google search to find them! Video. Coupons.