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  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Product] The Never-Ending Cycle: Content Informs Data Informs Content
    casual Facebook post with a playful visual will not get as much play on LinkedIn, and a product press release on a company website would likely seem self-serving and overly formal if posted directly to the company blog. The most effective content is informed by strong data. The most effective data is driven by great content. Data Is King.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 27, 2012
    [Product] Dell To Resell Pardot Marketing Automation
    Other products in the suite include Salesforce.com for sales automation and customer service, Adobe EchoSign for e-signatures, AppExtremes Conga Composer for proposal creation, Dell’s own Boomi for application integration, and a Dell-built analytics platform. That is some pretty good company to keep.
  • CAPTORA  |  TUESDAY, MARCH 1, 2016
    [Product] CMO to CEO: Meet 3 Digital Marketers Who’ve Made the Leap
    Her response: “We have smart engineers and highly technical talent in the company — but it’s not just about the product anymore, it’s not just about the technology. It’s not a new trend, but one clearly gaining momentum: Businesses are tapping CMOs to become their CEOs. ” Which CMOs have made the leap to CEO?
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 8, 2011
    [Product] Infographic Art: The Types and Trends Marketers Need to Know
    This could be the development of a product or idea or just a showcase of events that have happened. 3) Process – Have you ever noticed that on the back of many food boxes, the instructions that show how to prepare that item tend to include images? by Maria Pergolino Infographic Art: The Types & Trends Marketers Must Know.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 3, 2014
    [Product] The Wild and Woolly World of Marketing Agency Names
    According to their site, “A square tomato, which ships and stores more efficiently than a regular one, is a product of ingenuity and engineering that achieves a business objective. With an emphasis on representing outdoor sports products, they provide a rock-solid presence in their industry. Personally, I think it’s fantastic.
  • THE ROI GUY  |  MONDAY, OCTOBER 29, 2012
    [Product] Your Sales Cycle Dilemma in 2013
    If you think your sales teams could do better, here are some important guides that will be vital for addressing the Sales Cycle Dilemma in 2013: Empowering Sales with Mobile Value Selling Product, Solution Value? In our recent ValueStory™ roadshows , attendees have indeed confirmed lengthening decision cycles. proving you are not the same.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 22, 2011
    [Product] The Long Tail Story of B2B Social Media
    No one ever had an emotional response over the product specs of a 2×16 Copper Gigabit SPAN Physical Layer Switch (except maybe your network admin). Whether it is answering a product question on Twitter or responding to a comment about an ebook, companies need to listen and engage on social platforms. Storytelling. Engagement.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 24, 2015
    [Product] Marketing to the B2B Millennial: 6 Things to Remember
    Gen X and Baby Boomer members tend to prioritize based on speedy delivery of products and quick responses. Developing new slang, using selfie sticks, and religiously watching reality shows are a few of the most commonly used characteristics to describe the Millennial generation (ages 18-34). Did you know? Noticing a trend? Final thoughts.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 1, 2012
    [Product] How the Internet has made your B2B sales process outdated
    Basically, what it says is that a well-qualified lead has all of those qualities–the budget to make the purchase, the authority to do so, a proven need for what your product or service does, and a timeline in which to take action. Photo credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales.
  • MARKETRI  |  FRIDAY, SEPTEMBER 7, 2012
    [Product] 4 Ways to Leverage Case Studies in Your B2B Marketing
    One of the biggest challenges for B2B marketers is that we are often selling services, rather than products. Services can be tougher to sell than products because potential customers can’t physically see and touch a service before purchasing it. Thus, the value and benefits of a service are simply harder to see. Blog about it.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Product] CEOs: You Can't Afford to Ignore Social Media Anymore
    In fact, a new study released by BRANDfog suggests that social CEOs are better leaders who can strengthen brands, build trust in products and services, demonstrate brand values, and communicate accountability -- all by simply being on a social network. The days where chief executives can hide behind the boardroom doors are gone. Social Medi
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, JUNE 14, 2013
    [Product] Three Ways to Make Repeat Sales
    Of course circumstances may arise that are beyond your control, but ensure you aren’t the reason a product or service is delayed in its delivery to a new client. 2. Ask how a particular service or product is working out and listen to any concerns that arise. Making a sale is always a challenge. Follow through on promises.
  • LEADERSHIP  |  TUESDAY, AUGUST 27, 2013
    [Product] 10 Event Marketing Tips to Accelerate B2B Lead Generation
    For instance, if you are launching an upgraded product, purchase during or after the showcase event is likely to happen sooner than when you are launching a completely new product. Concluding the Back-to-School B2B Primer—Part Four. Until this point, “walking into a lion’s den” was only an idiom I had heard. It happened to me recently.
  • BIZNOLOGY  |  THURSDAY, JANUARY 29, 2015
    [Product] The Tech trends to follow in 2015
    For consumers who enable beacon technology, it can open a whole new world of shopping experiences that include discounts, aisle-by-aisle maps, and even product information. Remember when QR codes were the latest, greatest thing for in-store marketing? Biometric apps. The name sounds a little bit intimidating but the concept is simple.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 18, 2012
    [Product] The 7 Questions That Unlock Social Media Traffic Secrets
    How does xxx product (what we sell) solve her problems? How does that affect the sales of your product if you market to person A and not person B? If you’re reading this post you are interested in generating traffic via social media. What demographics does she fall into? How much does she earn? Where was she educated? Her problems?
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Product] The Ultimate 2015 SEO Redesign Checklist
    Seeing how your competitors present their products or services (in terms of imagery, content, placement, and hierarchy) can be extremely helpful and save you a lot of time. For product pages, this can be difficult and time consuming (which is when you hire an agency to help!), but it’s worth it. hl=en. Why start from scratch?
  • SAZBEAN  |  TUESDAY, JANUARY 4, 2011
    [Product] Common Sense Guidelines for the Legal Use of Social Media
    Consumers need to be able to properly judge any statements about your products and services. There are legal and best practice guidelines for how social media should and can be used by companies ( Disclaimer: I don’t claim to be a lawyer. For legal guidance on these issues, please seek one out). When in doubt, just ask the author.
  • SNAPAPP  |  WEDNESDAY, OCTOBER 21, 2015
    [Product] Engagement Marketing for Customer Relationships
    On the webinar, Marketo’s Group Vice President of Product & Corporate Marketing, Chandar Pattabhiram, will walk through the tools and strategy required to build authentic, lasting relationships with our customers – at scale. “Individual attention” and “operating at scale” seem like mutually exclusive concepts, don’t they? ET / 1 p.m.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, OCTOBER 28, 2014
    [Product] Ready for Events That Work?
    For lunch, you can get away with doing a sales pitch or a product demo as long as there is some up-front value from your speaker. Ideally, time it around a content launch, like a new white paper, which is, I hope, timed to support a new product. I’ve got just three words for you: Breakfast. Lunch. Dinner. More on that later. mean it.
  • HINGE MARKETING  |  THURSDAY, JUNE 23, 2016
    [Product] Applying Consumer Market Web Usability Lessons to Professional Services
    That last point may or may not be real science, since it was revealed by a recent study** that Microsoft commissioned to help sell its online analytics and advertising products. And product recommendations adapt fluidly as the system learns more about what interests you. Next, let’s consider Amazon’s product reviews and descriptions.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Product] Google Maps Gallery: Showing Your Work Just Got a Lot Easier
    There are a variety of products available, including: Maps API: This lets you overlay your own data on a Google Map, embed them on your website, and perform geo-related computations. Your product or development team can leverage the open source data and technology to develop new applications. What Is Google Maps Engine? nonprofit
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 6, 2012
    [Product] Designing a Promotional Video
    You’ve been asked to design a product video. Video is big, it’s really big and many companies are finding out that video can be a powerful tool wjen creating buzz around their product. Now what do you do? The thing to remember though is that this is not your Daddy’s video. Well times have changed.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 16, 2011
    [Product] Savvy Speaks - Setting Marketing Goals
    Keep your message and product newsworthy by creating ongoing stories – remembering that it is all about the your audience first and selling your product second. We all know that you can't get anywhere unless you know where you're going. But there are a lot of ways to slice that pie! Kate. I set goals by working backwards.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 9, 2011
    [Product] Savvy Speaks - Writing Fearless Press Releases
    Weave your product message in, but keep the focus on the benefits of working with you in a way that your audience (other people like your existing client, perhaps) will "get." As David Meerman Scott says, the press release is no longer just to announce new products. Ah, the press release. Wendy. Make sure it rocks. Jamie.
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Product] 6 Types of Facebook Posts That'll Help You Generate Leads
    In general, a lead is a person who has in some way, shape, or form indicated interest in your company''s product or service by giving you their information. This post is an excerpt from our ebook, How to Generate Leads Using Facebook. which is definitely a number that needs to change. What Is a Lead?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 16, 2013
    [Product] How to Maintain Ethical Boundaries in Sales
    Some salespeople have acted in the following unethical ways: Lied about a product’s availability, benefits or features to get customers to buy. Sold products they knew didn’t meet customers’ needs while assuring them the product is what they needed. Some salespeople engage in unethical sales practices.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2011
    [Product] Convincing the CEO to blog: Mission Impossible?
    Our blog is the hub of our social business initiative.  It plays a leading role in telling our company’s story.  It shows prospects and customers alike that we are a business that matters.  It’s the most cost-efficient way to tell a deep story about our products.  It’s critical for finding and cultivating brand evangelists.”. Next….
  • BIZNOLOGY  |  WEDNESDAY, APRIL 4, 2012
    [Product] Global Search Marketing
    Lots of companies have products that can be sold outside their home country, but search marketing makes it easier than ever. Yesterday’s monthly Biznology® Webinar was called “Global Search Marketing.” I talked for 30 minutes about how to optimize your Web site for a global audience.   Global Search Marketing from Mike Moran on Vimeo.
  • HUBSPOT  |  THURSDAY, DECEMBER 3, 2015
    [Product] Conquering the Free Shipping Conundrum: How to Make Money Without Forfeiting Margins
    Continuous access to the internet allows 59% of shoppers to simultaneously search competitor’s product listings or even access barcode scanner apps to find the same product for the cheapest possible price online. If you are competing based on product price, then it may be that you have no ability to absorb free shipping costs.
  • BIZIBLE  |  TUESDAY, DECEMBER 22, 2015
    [Product] Tactics For Revenue Focused Technology And IT Marketing
    In IT and technology products, prospects prefer to do as much research up front as possible. Marketing technology and IT services is difficult work. You need as much intel as you can for choosing the most enticing value proposition, and deciding the right time to engage prospects depending on their readiness to buy. Measure ROI Accurately.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 17, 2011
    [Product] Can Your Customers Find Your B2B Industrial Company Online?
    Or joining relevant LinkedIn discussion forums and answering questions your product is a solution for? Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Check the rest of the search results.
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Product] 17 Examples of Twitter Brand Page Backgrounds to Inspire You
    IdeaPaint's Twitter background cleverly features the brand's signature product -- paint that transforms walls into whiteboards -- in action. The Twitter background design for Dropbox , a file and folder sharing service, features a cute and clever cartoon that embodies its brand/product. Take Twitter brand pages for example. Are you?
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Product] 17 Compelling Stats That Make the Case for Smarter Site Design
    14) While 78% of marketers reported that their broader marketing campaigns were at least somewhat driven by website optimization results, only 47% of marketers indicated that their web design or product development actually changed as a result of optimization lessons. Questions about it keep us up at night. Could we improve the layout?
  • HUBSPOT  |  SUNDAY, MARCH 15, 2015
    [Product] 15 Clever Examples of Interactive Print Ads
    To promote its sunscreen products, Nivea created a print ad with a solar panel that could charge a cell phone. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Print ads were once the standard format for creative advertising. This print ad won the Mobile Grand Prix at Cannes in 2014.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 31, 2015
    [Product] 6 Key Steps to Global (Marketing) Domination
    Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. Pre-sales content is delivered in the required languages and formats to best position your products in each target market. What is it? Step 6.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 15, 2014
    [Product] AMP UP Your Sales
    In today’s selling environment too many salespeople are telling not selling their products/services. This concept is especially important with more product/service commodization. for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. Amp Up Your Sales.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 16, 2013
    [Product] Sales Mgmt: Achieving Balance: Fear vs Respect
    Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. Achieving the Balance Between Having Your Sales Team Respect You But Not Fear You. Ken: This week we have a guest blog. Fear breads contempt. Trust them to do what they were hired to do. .
  • JUNTA 42  |  WEDNESDAY, JUNE 20, 2012
    [Product] Setting Uncomfortable Content Marketing Goals: Now
    If you truly have a product or story that is worthy of being talked about (if you don’t, you have bigger problems than content marketing), then becoming the trusted expert in your industry is central to you selling more on a consistent basis. I just finished reading The 10X Rule by Grant Cardone. That said, be audacious! Would anyone miss it?
  • READYPULSE  |  WEDNESDAY, AUGUST 19, 2015
    [Product] Visualizing Word of Mouth Marketing – A Picture Really is Worth a Thousand Words
    Given them a context, a product, a category, a theme. Take the most engaging pictures from social and post them on your website, mapping back to the original product, category, or theme. 2. Give away a product if you want, recognize or thank people for their feedback. What’s captured your attention lately using social media?
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 11, 2015
    [Product] Be the End of Quarter Secret Weapon
    Discounting is one of the first tactics to come across a marketer’s desk at the end of the quarter, but it can potentially cheapen your product or service if not executed properly. The clock is running down. Sales is pushing hard to meet their quarterly targets, and they are looking for marketing to step up and help them finish strong.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Product] Personal review: Aprimo Lead Management
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. Does Aprimo Lead Management Measure Up? found it well-designed and flexible. What do you think?
  • CINTELL  |  TUESDAY, DECEMBER 1, 2015
    [Product] Marketing Was Never Supposed to Be This Way (Our TEDx Talk)
    In this talk, Cintell co-founder and CMO Katie Martell looks back at the origin of the profession, revealing the role of propaganda, psychology, and mass-production in forming the modern marketing industry. It’s because of Bernays that we see product placement in movies. And the model set up by Bernays is this: Here’s the product.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Product] 8 Tips From Top Experts on How to Achieve More in 2015
    In his High Performance Academy , one of Brendon’s tools is his 1 page productivity planner. This 1 page daily planner enables you to focus on the projects that matter, interact and respond to others at the right time, and postpone distractions until after you’ve had a productive day. Did you achieve all that you wanted to in 2014?
  • ANNUITAS  |  TUESDAY, JANUARY 6, 2015
    [Product] Five 2015 B2B Demand Generation and Content Marketing Resolutions
    When a buyer first engages with your brand, they are not necessarily looking to find the latest enhancements to a vendor’s product. As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated.  The best news?
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 24, 2011
    [Product] Why Design Matters in Content Marketing
    The companies that rise above certainly have great products or services, exemplary customer service and well-crafted messages. Finally, there’s the implementation – or production – process. I’m pleased to present this interview with Margery Stegman of Schenkel/Stegman Communications Design. wrote for AG Salesworks last fall.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Product] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Great show! It’s a must-watch! We thank J.
  • THE B2B RESEARCH BLOG  |  FRIDAY, JANUARY 13, 2012
    [Product] The seven R’s of thought leadership
    Demonstrating genuine, unparalleled expertise is especially critical in any sector where the product is, well, expertise.  In these circumstances good thought leadership gives potential buyers confidence that the quality of service received will live up to the promise. Thought leadership.  It’s a showcase.  It’s a conversation starter. 
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 20, 2013
    [Product] Marketers: Supercharge the Sales Team with Big Data and Social Selling
    Today’s buyer knows what products and services are out there, and what people are using to solve their problems. If your sales reps hope to talk about products and needs on the same level as today’s buyer, they need to not only be well-informed, but socially savvy. Marketing Has What Sales Reps Need. Follow the Buyer on His Journey.
  • JUNTA 42  |  WEDNESDAY, MAY 30, 2012
    [Product] Finding Your Content Marketing Hedgehog
    Once you find that, then you can look for where your product or service fits in. If you’ve read anything from Jim Collins , most notably the author of Good to Great , you know about the hedgehog. believe the hedgehog exists in content marketing as well. There was some backlash to this. We can’t just focus on one thing, can we?
  • SOCIAL MEDIA B2B  |  MONDAY, MAY 9, 2011
    [Product] The Evolution of Social Business
    Since the beginning of time (at least in my lifetime), consumers have been sharing their thoughts, opinions, joy, fears and criticisms with their friends, family, community groups, even strangers about the products they love and the ones they hate. The social customer is not a new concept. No related posts. Communications social business
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Product] The Do’s and Don’ts of YouTube Marketing
    These reasons illustrate that more and more people are turning to video to learn about how to do common everyday tasks and to check products and services before committing to a purchase. Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. Ask and AOL combined!)
  • HUBSPOT  |  THURSDAY, APRIL 4, 2013
    [Product] Everything Marketers Should Know About Secondary CTAs
    For example, if someone is already a lead who has converted on a bunch of your top-of-the-funnel offers like educational ebooks, your primary CTA might be for a more middle-of-the-funnel offer such as a product demo. Chocolate or vanilla? Comedy or drama? Heels or flats? People love options. What Is a Secondary CTA? No problemo! In Emails.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 4, 2013
    [Product] 3 More Critical Roles that Need SEO Skills
    Rather, every person in digital media production needs to know how their work affects search effectiveness. Panda and Penguin. Last month , I wrote about how SEO is not just the domain of consultants. Thing is, if you rely on Google to discover your content and give it the value it deserves, you will often be disappointed. Paid Search Leads.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 10, 2013
    [Product] A Social Media Photo Sharing Smackdown: Instagram vs. Twitter
    Twitter also just recently revamped their Twitter for Business site , giving you helpful info about the basics, marketing, ad products, the art of tweeting, tools you need, and more, including success stories by business size ! What was the straw that broke the Twitter bird’s back? Was this a wise decision? All rights reserved.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2012
    [Product] 7 Fatal Business Blogging Mistakes (And Easy Fixes!)
    Publishing Too Much Product-Centric Content. Mistake (And Why It Hurts): The content you publish on your blog is too heavily focused on you -- your products, services, achievements, and why you’re awesome -- and it’s seriously lacking thought leadership. Ready to start applying some blogging band-aids? 1.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 30, 2013
    [Product] How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings
    Once the purchase has been completed, the shopper will then be given an opportunity to instantly submit a review.Please note that this means the shopper submits the review prior to receiving the product, so slow checkout process, price changes, hidden charges, etc. Low or No Cost Review Portals. Google Checkout. Reseller Ratings. Bizrate.
  • FATHOM  |  WEDNESDAY, MAY 4, 2016
    [Product] Moving Up The Paid Media Experience Curve – Part 1
    Going after existing demand for your product or service is only one part of the puzzle, though. Simply put, your budget has to work harder when faced with a consumer who is not aware of your product or isn’t ready to buy right now.  It has become increasingly difficult for brands to reach their target audience in the Age of Noise.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 16, 2013
    [Product] 9 Mobile Apps Every B2B Marketer Should Try
    You can improve your workplace productivity by bringing brainstorm sessions to life. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer. As Let’s face it: we’re tethered individuals, marketers perhaps even more so. Our mobile devices have become part of us.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Product] 8 Ways What You Write Will Affect Your Bottom Line
    What triggers your customers to come searching for your products? If your readers weren’t considering purchasing your products, they wouldn’t be researching your company in the first place. Using studies, statistics and news stories will add credibility to your claims about your product and its benefits. Be Relevant.
  • SYNECORE  |  WEDNESDAY, JANUARY 30, 2013
    [Product] Mobile Advertising Works. So Why is Nobody Doing It?
    Among those who have made a purchase as a result of a mobile ad, 45% have referred a product or service to a friend or colleague. We don’t need data points to realize that the world is going mobile. New statistics are coming out almost daily evidencing the increased usage of smartphones and tablet computers by today’s consumers. 2016: 6.3%*.
  • ANNUITAS  |  THURSDAY, MARCH 20, 2014
    [Product] Notes from the Marketing Operations Executive Summit 2014
    Too many companies speaking “product out” instead of “customer value in” @SherylPattek #marketingopssummit. Lots of small, digestible thoughts from the show, sometimes retweeted from my colleagues at the event (marked RT at the beginning of the line). Enjoy! RT @RHsays   What does sales need from marketing? And this?
  • SALES ENGINE  |  THURSDAY, APRIL 7, 2016
    [Product] Is sales and marketing alignment just a buzzword?
    Sales and marketing alignment has been overused because many B2B companies are still operating with an outdated model where marketing builds branding and awareness and sales books appointments. If that describes your company’s current sales and marketing process, then yes, alignment is just a buzzword. They might love their current vendor.
  • HUBSPOT  |  MONDAY, NOVEMBER 3, 2014
    [Product] S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]
    Trying to get a journalist interested in a product she doesn’t know through a person she doesn’t recognize is hard enough as it is -- don’t withhold critical information that could make or break the story. It pretty much goes without saying that most business interested in growing are interested in more press coverage. Are reporters perfect?
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 29, 2015
    [Product] 8 Dos and Don’ts of Networking Follow up
    DO: Extend an offer for a free demo or ways to learn about your product or service. There are networking opportunities everywhere and whether it’s at a trade show , conference, meetup, or even chatting with someone on your commute you need to make the most of every opportunity because you never know who you might meet!
  • MARKETING ACTION  |  WEDNESDAY, MAY 21, 2014
    [Product] Content Syndication: 3 Key Techniques
    It’s difficult at best for marketing teams to continually pump out a high volume of quality content, so it’s important that the man hours and the budget that gets poured into content production really pay off. Many businesses have turned to content syndication to get more exposure (and more sales leads) out of the content they’ve produced.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Product] The Future of Digital Marketing According to the Giants
    Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. Let’s have a look. Their solution? How about you?
  • ANNUITAS  |  TUESDAY, APRIL 26, 2011
    [Product] Five Myths of Lead Management
    Here was the response that we helped our client provide: The lack of lead follow up is having a significant effect on sales productivity and overall revenue.  Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010.  So what are these myths? Lead Planning. Metrics.
  • ACT-ON  |  THURSDAY, MAY 5, 2016
    [Product] Team Trifecta: Why Align Customer Success with Sales & Marketing?
    We also use our technology to identify customers who haven’t adopted certain pieces of our product, and then direct marketing campaigns to them to see if we can get them educated and better engaged with the product. Why is this so important? Why alignment matters, by the numbers. So the challenge is: how can marketers do this?
  • NUSPARK  |  MONDAY, JANUARY 9, 2012
    [Product] The missing topic on b2b digital lead generation: advertising
    Because audiences are likely to be outside the funnel, your advertising message needs to promote informational content or webinars, explaining to audiences how a solution such as yours can contribute to their bottom-line cost efficiency and productiveness.  Remember advertising?  Don’t believe it.  Remember advertising?  Event sponsorships.
  • BIZIBLE  |  TUESDAY, JANUARY 12, 2016
    [Product] Do Lead Conversion Rates Go Down On Fridays?
    It’s a smooth educational process that hopefully develops into a business relationship if the product solves the potential customer’s need. For marketers in companies that have sales teams, it makes sense that weekends aren’t a great time to be driving a ton of leads. They’re just not well suited for the marketing/sales process.
  • FATHOM  |  MONDAY, APRIL 15, 2013
    [Product] Offline Data Targeting “Partner Categories” Now Available on Facebook
    Now, with the data provided by those third parties, I can include targeting options—“upscale department store card,” “above average online buyer,” “fashionistas,” “high-end retail buyers”—for people whom I would deem wealthy enough to purchase the products I was selling.…
  • WRITTENT  |  SUNDAY, DECEMBER 21, 2014
    [Product] SEO Copywriting Best Practices for 2015
    Google search is about to turn 20, and consumers are well-accustomed to performing product and service research via branded content. 2014 was another fast-paced year in the world of SEO. From the new preference towards SSL-encrypted (HTTP) websites to the destruction of  Google authorship , there was no end to the surprises. Absolutely.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Product] 10 Award-Winning Websites With Kick-Ass Designs
    The Russian-based coffee roasting company does a wonderful job in not only showing off its great product (that coffee in the middle makes me start salivating), but also in telling its story. Every once in a while I find a new website that makes me stop and stare. It''s a modern-day masterpiece. million views and counting. 5) Mahedine Yahia.
  • SYNECORE  |  TUESDAY, MARCH 5, 2013
    [Product] 5 Content Marketing Guidelines for Catching the Big Fish
    It’s good to show potential customers that you're up on the latest advances relevant to your product or service, but do them a favor by bringing it to their level of understanding. Over-Emphasizing Your Own Product. Would you rather get the catch of the day, or too many sunnies to count? Appropriateness to Your Target Audience.
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Product] A Keyword Primer: Finding and Using Keywords Effectively
    Keywords define a business, and represent the essence of the products and services that are offered. You could, for example, survey your own best customers to ask what keywords they would use to find your website, or products like yours, and cross those results on your other research. What Are Keywords? Keyword Definitions.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 9, 2014
    [Product] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    Newsletters deliver relevant content that can build your brand, set your organization up as a thought leader in your industry, introduce a new product, offer videos and whitepapers, and much more. AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. Making it Easier.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Product] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    When potential clients are first looking up our company online, they are not just learning about our product, but also seeing our company’s credibility. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Here''s what they told us. 1) It''s Great for Recruiting. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Product] 14 Data Visualization Tools to Tell Better Stories with Numbers
    As with other products of this nature its utility is firmly anchored in visual exploration of data using every format imaginable. Data visualization is technology that lets corporate executives and other end users see data to better understand information in context. Which tools are best to tell your story? You can click and drag to zoom.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 21, 2013
    [Product] Why Search Results Don’t Always Mean Business Results
    Add in other sources of information such as customer service calls/emails and consumer reviews of your products and services to paint a clearer picture of customer needs. But whether you’re selling products, gathering leads, or enlisting actions, you’re trying to close a deal. Photo credits: www.roadtrafficsigns.com.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Product] SMX East 2014 Preview: Competitive Research for SEO
    For example, a company Twitter feed can tell you if they are launching new products, writing blog posts, releasing a whitepaper, engaging with customers, and more. In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” So how did they do it? Not familiar with source code?
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Product] Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
    Common email campaigns consist of product or service announcements, a company newsletter, lead nurturing, and sales promotions. Shotgun emails that go to the inboxes of people who have no interest in your company or product are worthless. You’re not alone. Three ways to market your business explained. Content Marketing. Video.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 15, 2015
    [Product] Darth Vader or Anakin? Is Your Marketing a Force for Good or Evil?
    People, not algorithms, buy products so it’s important for your copy to engage consumers while still grabbing the attention of the search engines. 2. For example, if your email is promoting a new product, you would include a link to drive readers to that product page. Keyword overkill. So some keywords are good for SEO.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 13, 2012
    [Product] Help! I Need a Marketing Automation Vendor with Social Media Savvy
    Corporate blogging tools for routing and publishing Links: Social Marketing ,  Aprimo Marketing Studio on Demand (click on Product Overview) Eloqua Incorporate social content in landing pages, from within the UI. Links: IBM Unica Interact ; IBM EMM (Products tab) Infusionsoft Publish emails and web forms to social channels. dynamics.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 2, 2012
    [Product] Who Sells More: The Quiet Rep, or The Aggressive Rep?
    If you sell a complex product to a number of different clients, a quieter sales team may work well for you, and if you can’t afford to offer flexible options to your clients, an aggressive team will serve you well. It’s a good question to ask, but what is a sales personality, exactly? If you have to choose, what should you decide? Listening.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Product] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
    Though it has eligibility requirements, once accepted, you have access to free versions of all Google products, including tutorials for each to help you get started (not too shabby, we know). How does your organization use Google for Nonprofits'' products? Google for Nonprofits , a membership program for nonprofits based in the U.S.
  • MARKETING EDGE  |  FRIDAY, MARCH 5, 2010
    [Product] Do They Teach This is Marketing School?
    Be the carrier of valued (entertaining) content, then the subject of the piece is the premium product you now desire and can purchase. Be the carrier of valued (entertaining) content, then the subject of the piece is the premium product you now desire and can purchase. It’s a classic a case of hip-notic marketing. Brilliant!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, APRIL 17, 2013
    [Product] How to Fight Your Biggest Sales Competitor (It's Not Who You Think)
    Doing nothing is the absolute easiest thing for people to do -- even if the process or products they''re using now aren''t doing a good job. Who''s your biggest sales competitor? It''s not who you think. It''s the status quo. Over the years, I''ve always lost about 50% of my identified prospects to no decision.
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 30, 2013
    [Product] A New Generation of Business Intelligence – For the Front Lines
    Over the next few weeks, I will dive into an area of this new business intelligence world that is particularly relevant to every organization that sells a product: CRM Intelligence. Business Intelligence (BI) arrived on the scene in the 1990s with a simple and compelling value proposition: we will make your business smarter. Sales 2.0
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 8, 2013
    [Product] 3 Principles of Customer Retention – i?marketing (Part 7)
    Except now, instead of focusing on the buyer’s journey, you’re focusing on the customer’s journey — their experience with your product, service, company, and brand, and how they feel about those things. Keep your customers informed of your product and service updates, and prevent unpleasant surprises. Congratulations!
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 23, 2015
    [Product] Why You Have to Think Big Picture with Brand Storytelling
    When you shift focus from product to customer, it allows you to build trust and earn a loyal audience. You’re not selling them the product first. Shopping for a content marketing platform? Maybe they want their company to be viewed as a thought leader in their industry. Maybe they’re trying to grow their target audience.
  • SYNECORE  |  WEDNESDAY, JUNE 25, 2014
    [Product] Calls to Action: Are They Truly Effective?
    You have only a matter of seconds to grab prospects’ attention, in which time you need to show them that nowhere else will they be able to find better offers, more useful information, or higher quality products or services. However, is your call to action (CTA) clear, concise, and effective enough to make this transition easy? Be Clear.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JANUARY 28, 2013
    [Product] 5 Steps to Better Referral Selling
    The most effective, productive way to build a business is through referrals,” Black insists. Today's post from the Chamber of Commerce features business-growth advice for small companies. There are many sales strategies, but none as effective as referral selling. So, how can people in sales best tap into the power of referral selling?
  • WEBBIQUITY  |  WEDNESDAY, MARCH 14, 2012
    [Product] 17 (of the) Best AdWords and SEM Guides of 2011
    Janel Landis Laravie highlights changes Google had made to give paid search results more prominence, among them Local, Product, Video, Phone and Sitelinks, and states that “If you still are not using these, you are missing out.” That high-level analysis is misleading, however. pages with a conversion form and limited content).
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Product] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    Here’s how I defined the concept in a previous blog post : “Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. ” Don’t worry. Your instincts are dead-on. But it’s more than a buzzword. Demand Gen Stats You Should Know. 11) U.S.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 17, 2016
    [Product] What is Content Marketing? 10 Expert Video Responses
    ” The narrator of the video then goes on to explain how various popular brands leverage content marketing to support their products. I was at a family cookout last summer talking to a group of my relatives, when someone asked me about my job as a content marketer. Content Marketing Institute: History of Content Marketing.
  • SALESFUSION  |  TUESDAY, DECEMBER 17, 2013
    [Product] Four Reasons Subject Lines Matter
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half valign="middle"] Partner Portal. Batman had Robin… You have SalesFUSION.
  • MARKETRI  |  MONDAY, JULY 2, 2012
    [Product] Lawyers, you are a reluctant choice, to be avoided where possible. Deal with it.
    " The report states that, while in many areas of life, the Internet has helped empower consumers to make more informed decisions and open up access to products and services, "this revolution (.) This is according to a report on the Legal Futures website. has yet to reach legal services. (.) Time for a review?
  • SAZBEAN  |  MONDAY, JANUARY 16, 2012
    [Product] 4 Tips to Keep Your Website Ahead of the Curve in 2012
    Sure, having a website for your business serves a practical need: to draw net-surfing users to your product or service. However, it’s also much more than slapping on a run of the mill two-column template and calling it a day. Nothing kills an online buzz like a poorly designed or drastically outdated website. Don’t Be Afraid to be Bold.
  • SAZBEAN  |  THURSDAY, OCTOBER 13, 2011
    [Product] 3 Tips to Use Social Media for Exceptional Customer Service
    Don’t set up a Twitter account and neglect to monitor your @replies, direct messages, or various mentions of your brand, products, and services. A few weekends ago, a certain fast food restaurant upset me. At the core of my frustration was a miscommunication between the menu pricing and the total rung up at the register. News & Notes
  • SAZBEAN  |  THURSDAY, FEBRUARY 17, 2011
    [Product] 8 Tips to Improve Your Facebook Ads
    Here are some tips based on the analysis: Be Interesting or Fun – Brands & Products that are fun to discuss perform better since people are on Facebook primarily for fun and entertainment. Getting the most out of your Facebook advertising can be tricky. The 11,529 ads served 4.5 billion impressions and collected 2.2 million clicks.
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