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  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 6, 2012
    [Product] 5 Sales Blunders to Avoid when Prospects Are Ready to Buy
    Once you’ve explained your product, it’s your turn to listen to what your prospect needs, and you can’t listen when you’re talking. As a salesperson, your skills make or break a deal. You own responsibility for bringing revenue to your company, but if you can’t cut it, you’ll lose a lot more than deals. Talking too much. Don’t cross it.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Product] 7 Quick Ways to Curate Industry Content for Your Blog
    And while posts about an esteemed latest hire or an exciting product update are important pieces to help your readers keep up with company culture, the most impactful posts will be about your industry as a whole. Think about what your company does, and what products or services a buyer would likely purchase in addition to yours.
  • WONDERING OUT LOUD  |  WEDNESDAY, JANUARY 13, 2010
    [Product] Information isn’t power anymore
    They wanted information about your products and services and where better to go then the company website? Leigh Anne Reynolds of The B2B Lead Blog posted yesterday about tearing down the gates in front of her marketing content and watching the clickthroughs rise. But that was when information was power and that time is long gone. Difficult?
  • JUNTA 42  |  WEDNESDAY, MAY 30, 2012
    [Product] Finding Your Content Marketing Hedgehog
    Once you find that, then you can look for where your product or service fits in. If you’ve read anything from Jim Collins , most notably the author of Good to Great , you know about the hedgehog. believe the hedgehog exists in content marketing as well. The Move to the Hedgehog. There was some backlash to this. Cover what you do best.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 25, 2013
    [Product] B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller
    Companies can expect three core benefits: more pipeline, more productive sales reps, and higher revenue. Furthermore, They found that companies can expect to achieve an increase in marketing staff productivity between 1.5 and increase sales productivity by an average of 4%. What is Marketing Automation? and 6.9% Awesome!
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 1, 2011
    [Product] New IBM Study Addresses Major Challenges Facing CMOs
    new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to traditional marketing methods of brand and product marketing. As CMOs struggle, there is a window of opportunity for ad agency new business. .
  • REVENUE JOURNAL  |  WEDNESDAY, JUNE 15, 2011
    [Product] Yes, but WHO ARE YOU?
    I'm thinking of buying your product or service. It's a fairly serious decision, and I'm weighing a bunch of tradeoffs. One of my questions, given that I will be trusting you with parts of my life that matter to me, is, Who are you? What do I get? read more. web copy Websites that sell
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Product] Communicating your Brand’s Story through Marketing Automation
    Apple markets its products under the umbrella of its brands perception – and wins because of it.  Ideally, your company or products will be living on for many more successful years to come. How you package and present your company is as important as the product or service you offer. He can be reached at  jgray@leadmd.com.
  • WRITESPARK  |  TUESDAY, OCTOBER 8, 2013
    [Product] Maximizing the Content Value of an Interview Call
    For example, the customer''s creative use of your product may be good source material for an application note. 'Good content is a shame to waste. Especially when it''s right in front of you, ready to be adapted for a document, video, or presentation. And so, a potentially very valuable marketing opportunity is wasted.
  • WRITESPARK  |  TUESDAY, AUGUST 13, 2013
    [Product] Do You Need a Long-Form or Short-Form Copywriter?
    Another benefit offered by long-form copywriters: They are able to translate these skills across multiple content types, including technical white papers, product brochures, web articles, e-books, and customer case studies. Sounds good, right? Different project types simply have differing needs for a writer''s knowledge, skill, and focus.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 19, 2011
    [Product] Brochureware Is Not a Dirty Word
    Brochureware is the term used, often with derogatory marketing implications, to describe websites consisting entirely of static pages that promote a company’s products and services, people and value proposition. Brochureware simply sits online, like a printed brochure sits on a coffee table.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Product] Debunking the 80/20 Rule…and 4 Other Sales Force Myths
    Myth: Sales productivity can be improved by teaching the successful techniques of the top 20% performers to the rest of the sales team. Do the top 20% really bring in 80% of the bacon? Some of the conventional wisdom that’s debunked in the article is worth noting, including: Myth : The Internet is making sales professionals obsolete.
  • WRITESPARK  |  TUESDAY, JUNE 12, 2012
    [Product] White Papers: Too Much Fat, Not Enough Meat
    Basic information about your company isn't the place to drone on about your company's mission, historical achievements, information about individual products, commitment to providing outstanding customer support, blah, blah, blah. According to an Eccolo Media survey of IT buyers, ". Avoid throat-clearing text. Segment lengthy content.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Product] Choosing the Right Social Media Platform
    Personally, I don’t want to see an offer or coupon on Pinterest- I want to see a great picture of your product and how I can use it in my daily life. I recently watched a video on Mashable and decided to share it with some of my “followers." Facebook, Twitter, Pinterest, Linked-In, Google+ and StumbleUpon. Where should I share this? .
  • CLIENT BRIDGE  |  THURSDAY, APRIL 26, 2012
    [Product] Website Elements that Hamper Inbound Marketing
    Generic Stock Photography Show pictures of real customers, real employees, your product, and your location, instead. Hubspot says that one of the central tenets of inbound marketing is "Do Not Annoy". And yet, many websites contain elements that only generate complaints from visitors. Here are Hubspot's 15 most annoying things on websites.
  • INSIGHTIQ BLOG  |  TUESDAY, APRIL 24, 2012
    [Product] Embrace Your Digital Shadow
    We work with digital data every day and I can assure you there is no lengthy historical, Hoover-like file on even your anonymous online behavior. First, the average online cookie only lasts 45 days.  These two basic factors alone should put your mind at ease when contemplating the extensive digital tracks you may or may not be leaving behind.  .
  • WRITESPARK  |  WEDNESDAY, MAY 4, 2011
    [Product] Good Writers: You Can Never Know Too Many
    new product launch needs several writers working in parallel. You may be perfectly happy with your current in-house and freelance resources for writing. If so, great! But not all writers can write everything well, in spite of their optimistic willingness to try. project needs a copywriter with highly technical knowledge.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 6, 2011
    [Product] Are You Failing at Marketing Automation?
    From the Hubspot Blog, here are 10 signs that your marketing automation efforts aren't productive. You have to hire help just to work the numbers." Focus on quality rather than quantity. Analyzing marketing results should be done as close to real time as possible. You're using multiple systems and software packages to make it work."
  • CLIENT BRIDGE  |  WEDNESDAY, MARCH 16, 2011
    [Product] Marketing Strategies to Maintain Your Online Reputation
    The blogosphere provides customers with the opportunity to evangelize your product/brand if they have a good experience. Unfortunately, it also provides the opportunity to write a negative review when they have a bad interaction with your company. Use a team approach to blogging. Customers really want to hear from your employees.
  • CLIENT BRIDGE  |  MONDAY, MARCH 14, 2011
    [Product] Balance Your Social Media Strategy
    Valuable in finding out where you need to focus your research, thought leadership and product roadmap. If you're trying to establish yourself as a thought leader and using micromedia (i.e. Twitter) as your primary tool, you need to add longer content to the mix. Twitter has become overloaded. Quality isn't a factor. Another permanent archive.
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 28, 2011
    [Product] Building the Data Foundation, A Brief Interlude – Master Data Management
    product catalog, suppliers, and distribution channels).  In Part I of this two-part (plus this update) series , I talked about the importance of building a solid data foundation, informed by an overarching data strategy.  There are two closely related disciplines that best serve this purpose: Customer Data Integration (CDI).
  • LEAD VIEWS  |  FRIDAY, JULY 16, 2010
    [Product] Blog to Generate Leads
    Or it could be targeted at putting across how your offerings are different from similar products/services available in the industry. The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Name your blog.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 2, 2011
    [Product] CFOs Take More Control: Frugalnomics in Full Effect
    This includes more CFO involvement in key decision making, including helping to set business strategy, deciding where to invest capital and even looking at product mix and go-to-market strategies. CFOs don’t want a dog and pony show, so the typical product PPT just won’t cut it – Product Selling to executives doesn’t work at all.
  • MARKETING EDGE  |  SATURDAY, JANUARY 5, 2008
    [Product] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 4, 2013
    [Product] 3 More Critical Roles that Need SEO Skills
    Rather, every person in digital media production needs to know how their work affects search effectiveness. Panda and Penguin. Last month , I wrote about how SEO is not just the domain of consultants. Thing is, if you rely on Google to discover your content and give it the value it deserves, you will often be disappointed. Paid Search Leads.
  • BLUE FOCUS MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Product] Announcing Winners of 2013 #Nifty50 Top Twitter Men Writers!
    These thought leaders understand that the greatest product of a good idea is more good ideas, and it’s great to see that their generosity and thought leadership in online communities is being recognized. 'In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. David Armano  @armano.
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 31, 2011
    [Product] When B2B Messaging Builds To A Climax, You've Made Your Point
    Or maybe your messaging surrounds how your product/service is better than the competition, in which case you might want to make your copy your argument, with the main argument at the end. I feel like a constant dilemma in B2B marketing is determining how to structure the message. Does your headline speak to the top USP?
  • VIDYARD  |  FRIDAY, DECEMBER 13, 2013
    [Product] Ann Handley on Using Compelling Calls to Action in Video
    Unfortunately a lot of people are focused primarily on getting their video marketing ‘just right’ when it comes to production value, but this Goldilocks mindset isn’t helping when it comes to connecting videos to ROI. So if not CTAs, what are marketer’s focusing on? Using Strategic Calls to Action.
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Product] 6 Critical Lessons You Need to Learn From Your Sales Team
    Customer objections refer to the pushback sales reps get from prospects, like "I''m not ready to buy," or "I don''t think your product will solve my problems." For example, let’s say your company sells lawn care products, and one common customer objection your sales reps hear is that your products are too expensive.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 25, 2012
    [Product] How to Give Your Audience the 5-Star Treatment With Exclusive Offers
    4) Product Buy-in and Development. If you're selling a product, you have an opportunity to make your audience feel like part of an exclusive bunch every time you start developing new features or product lines -- and the side effects show in customer retention, upselling, and cross-selling. Limited time offer! something. because.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 20, 2012
    [Product] Why Marketing Needs to Find the Church Key
    Forget about the milk, leave the honey for the vegan tea drinkers—you need to give your flock the religion with pulpit-thumping sermons from your product development people, branding guys, market research gurus, marketing geniuses and even the Squirrel Kings themselves. I met a guy named Dan on the plane the other day. thought so.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, DECEMBER 2, 2010
    [Product] The Furry Dead Things at the Unimpressed Feet of Sales
    This can include rewriting product literature, redesigning your corporate stationery, whining about a lack of marketing support or exploring the contents on their left nostril. They have no idea how long it takes to write a product sheet. No bruises from the product manager’s gutting of a webpage. And what did you get? grunt?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, OCTOBER 1, 2014
    [Product] Pssst. Trade Shows Suck at Lead Generation. Pass it on.
    “Where else could we demo the product? While there is always merit in handing out a keychain and showing off a new product, you can’t really justify 50 big ones for that, can you? If you have a new product to show off, a trade show is a terrific place to do it. 'Sales squirrels ignoring you? Select all that apply.
  • TOMORROW PEOPLE  |  TUESDAY, JANUARY 15, 2013
    [Product] Online Marketing: the Musical!
    Ladies and gentlemen, boys and girls, we have a New Production underway! The show is filled with great ideas about online marketing and what you can learn about modern marketing techniques from a theatre production. Prepare your strategy properly, ensuring your entire team knows back-to-front how you’re trying to sell your products.
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Product] How to Conduct a Competitive SEO Audit to Outrank Industry Rivals
    What are their products and/or services? Create genuinely remarkable content, products, and services, and stand by them. Think about how you will use this information -- whether it be for your content strategy, product or service positioning, social engagement tactics, etc. -- all of which help with your SEO in the long run.
  • LOOPFUSE  |  FRIDAY, MAY 10, 2013
    [Product] The Marketing Technology LUMAscape
    Build awareness, drive the sales funnel, demonstrate ROI, properly package and position the company/product. 'This is a great albeit crowded graphic of the marketing technology landscape put out by the smart folks at Luma Partners.  Let me reinforce that point – use technology to support your strategy and processes.  Enjoy!
  • LOOPFUSE  |  MONDAY, MAY 21, 2012
    [Product] LoopFuse in the Marketing Automation Times [Podcast]
    Some highlights: Loopfuse started in 2007 so we have a relatively mature and strong product platform that does all the things that marketing automation needs to do. We have made ourselves unique in the market in terms of our focus on small to mid market businesses so we are not targeting the highest end of the market like Eloqua and Marketo.
  • PUZZLE MARKETER  |  SATURDAY, FEBRUARY 11, 2012
    [Product] SnapTags vs QR Codes
    One problem is that these scanable codes are visually non-descriptive of the product or company. A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk. They ‘re mostly random dots, squares, or other shapes.
  • LOOPFUSE  |  FRIDAY, JANUARY 6, 2012
    [Product] Why choose LoopFuse for your marketing automation needs?
    In fact, he wrote up a great post on his decision, the other products he reviewed, and why he chose us in his  Lone Ranger Content Marketing post. Ask Bob Scheier and he’ll tell you. Here is our favorite part: Of the two, LoopFuse won me over because their customer list included VMware, ET ETC. Thanks Bob!
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 30, 2011
    [Product] Ladies and Gentlemen, Start Your Marketing Automation Engines
    Making the decision to automate parts of your marketing process and to make use of a marketing automation software product are no exception. Sometimes getting started can be the hardest part. The benefits to doing this are measurable and seriously compelling , so what’s keeping you from getting started?
  • FUNNEL FOCUS  |  TUESDAY, JULY 5, 2011
    [Product] Marketing and Sales Alignment Award Winner SalesStaff Shares Their Success Story
    Winning companies also successfully eliminated manual batch-and-blast strategies and increased overall productivity. Award winners showcased an impressive ability to significantly increase lead generation metrics, enhance marketing effectiveness, build a stronger database and nurture prospects soundly throughout the pipeline.
  • MARKETING INTERACTIONS  |  SATURDAY, FEBRUARY 13, 2010
    [Product] Issues with Corp-sourcing Marketing Content
    was once told I had to include the phrase "with an Internet connection" whenever I talked about accessing an SaaS product. They know everything about the products - how they operate, how all the parts work together, and how to use them to get the best results. And, let's not forget the brand and legal people.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 16, 2013
    [Product] 5 Tips For Better Sales Role Plays
    As the trainer, you’ll be armed with great information and give the trainee the opportunity to use what they’ve learned about your product in a situation that’s as real as real is going to get. Sales Prospecting Perspectives is pleased to bring you a guest post from Christopher R. Snell Jr., Inside Sales Manager at Care.com. Don’t do that.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Product] Basic Training For B2B Social Media Turtles: Research & Preparation
    Set up Google Alerts for your customers’ industries, as well as their products, services and competitors. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare.
  • SAVVY B2B MARKETING  |  WEDNESDAY, FEBRUARY 2, 2011
    [Product] Savvy Speaks: How Do You Use LinkedIn?
    When you post a LinkedIn update, it gets sent out to your contacts automatically, so it is a great way to point your network to articles, blogs, product announcements and the like. Recently, we've been looking at how businesses use social media for marketing. This week the Savvy Sisters reveal their secrets for using LinkedIn. Stephanie.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Product] 11 Golden Rules for Lead Generation that Works
    During the consideration and decision stages, offer detailed information about your product or service. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Product] 11 Golden Rules for Lead Generation that Works
    During the consideration and decision stages, offer detailed information about your product or service. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities.
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 2, 2010
    [Product] Five questions to ask before beginning a social media initiative
    But for more niche markets and products, or more specialised B2B sales models – it may take some more research and listening to your customers before you begin any outreach via social channels. New concepts like ‘social CRM’ are appealing for many reasons. But, ultimately, are not a replacement for traditional CRM.
  • HUBSPOT  |  FRIDAY, MARCH 4, 2011
    [Product] 20 Examples of Great Facebook Pages
    Learn about upcoming product releases such as their newest flavor Stur-D right from Facebook. Best Buy's Fan Page let's you shop and read reviews from products right on Facebook. Marketers are becoming more and more interested in measuring the ROI of social media. Although only 15.4% One great way to do this is through a Facebook Page.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 9, 2014
    [Product] Advice from a Social Pro: Using Video for Your Small Business or Non-Profit [VIDEO]
    Using Vine or Instagram video to highlight small pieces of information about your product or service. Based in Portland, Maine, Brooks provides great tips to efficiently and effectively integrate video into your social media and marketing activities. Some of the highlights that Rich hits include: Creating videos that are 2 to 3 minutes long.
  • HUBSPOT  |  WEDNESDAY, AUGUST 29, 2012
    [Product] A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
    Here's a sketch of the buying cycle that should help you align the right content with the right stage of the buying cycle so your leads keep on loving the offers you send their way: Awareness: The prospect gets acquainted with your brand or realizes they have a need for your product/service. The creative coupon. The helpful ebook.
  • CONTENT MARKETING TODAY  |  FRIDAY, OCTOBER 23, 2009
    [Product] Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers
    Whenever possible, use your own company’s products or services to prove their worth to your customers. This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. Drink your own Kool-Aid. It’s not the money.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 6, 2014
    [Product] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    The strategy we’ve all been running in B2B marketing has moved from selling individual products, because they can be commoditized, to selling solutions that sell bigger, broader services needs,” Adamson noted. We have to show customers along the journey that they’ve missed something, and show them the ways they failed to learn on their own.
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Product] 15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare]
    You’ve got to believe in the product.” 'Let''s face it -- it''s really easy to have Shiny Object Syndrome in marketing today. With such a rapidly changing industry , we''re always trying to stay up on the latest and greatest. New tools! New social networks! New audiences! Gotta try them all!". We try to write in the vernacular.”
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 15, 2013
    [Product] Are You Marketing to the Right Audience?
    Figure out what needs to happen for your client to buy your products in the shortest amount of time possible. For example, if you sell legal management software, organizations and individuals in the midst of legal action are most likely to purchase your products. few practices, however, can help you understand your customers.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 30, 2013
    [Product] 4 Keys to Nurture Leads and Customers by Creating an Emotional Connection
    For example, a brand-new customer will be focused on product adoption while a customer of five years will want to understand how to take advantage of additional products and features. 'Author: Dayna Rothman Effective lead nurturing today depends on making sure your message gets absorbed by buyers as they are considering their options.
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 14, 2010
    [Product] Content Marketing Challenge: What to Write?
    Of course it’s all about their company products and services, why wouldn’t it be? Can you see how hard this might be when you’re selling serious products and services? Many of the small business clients I consult with have this problem. What do they write to replace the lorem ipsom ? Human faces and eye contact.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 15, 2010
    [Product] The Ladder of Emotional Values: Pleasure Reigns
    At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. The only way to differentiate a company’s products and services is through adding emotional value. What emotions are people seeking to satisfy online?
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Product] 7 Tips for Creating a Better Call to Action
    Using them on product packaging and in printed marketing messages makes it easier for readers to respond. Provide value here as well, like “Share your favorite product on Facebook and get entered to win a $10 gift card.”. If you’re sending an email, make sure images, headlines, and products all link to relevant landing pages.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Product] 7 Social Media Time-Sucks to Eliminate Today
    Stop talking about your product. Don't waste your time talking about yourself and your products or services, because, well, no one really wants to hear it. But another very important thing inbound marketers must optimize is time. Yes, compared to outbound marketing, inbound marketing saves money and is much more effective.
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [Product] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    Yet, the gains in sales productivity alone (more qualified, sales-ready leads) are enough to justify the investment. 'This blog post is not targeted to the Seeking Alpha crowd. The program investment required for a proper L2RM strategy is non-trivial. This is the reason I am long on many of the players in the marketing automation eco-system.
  • B2B LEAD BLOG  |  MONDAY, DECEMBER 2, 2013
    [Product] Learn How to Maximize Lead Generation
    To me, the big offender is list vendors, who present their products as “lead lists.”  'Anyone with a blog can call themselves a thought leader – but how do you find the real deal? If you’re lucky, you meet Ruth P. Stevens (her incredibly impressive bio is at the end of the article).  Budget? Technique? Lack of alignment? don’t have a number. 
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Product] CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night
    As product and service advantages erode under the weight of global competition, CMOs are asked to drive more differentiating value from the brand itself. Rather than blathering on about their products, they engage audiences with an inspiring point of view, which is beautifully rendered. 'It''s a tough world out there for CMOs.
  • JUNTA 42  |  WEDNESDAY, JUNE 20, 2012
    [Product] Setting Uncomfortable Content Marketing Goals: Now
    If you truly have a product or story that is worthy of being talked about (if you don’t, you have bigger problems than content marketing), then becoming the trusted expert in your industry is central to you selling more on a consistent basis. I just finished reading The 10X Rule by Grant Cardone. m calling bull on that. Would anyone miss it?
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 2, 2012
    [Product] Why Small Businesses Need Smart Marketing
    Small businesses need loans in order to take product and service ideas to the next level. Photo credit: Wikipedia. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. Smart marketing has never been more vital to small businesses than it is today. Local. and Bing.
  • VOLACCI  |  TUESDAY, MARCH 18, 2014
    [Product] About Our Partnership with Net-Results
    If we can accomplish that then I believe we’ll be well on our way to a successful product launch. 'Today we announced that Automatr, our marketing automation platform for Drupal, was built on the Net-Results platform. The partnership we have with Net-Results is about playing to our strengths. Not to mention the technology is great!
  • MARKETING ACTION  |  TUESDAY, MARCH 18, 2014
    [Product] Keep Calm and Learn How to Nurture Leads
    If you’re discussing how your target buyers are having success with a particular part of your product, link to posts that offer more detail on that product. 'OR: 9 Simple Ideas for Integrating a Variety of Marketing Tactics in a Lead Nurturing Program. How do they put all these things in place to stay competitive? Lead nurturing.
  • WRITTENT  |  THURSDAY, MARCH 6, 2014
    [Product] Write Like a Pro: Top 10 Secrets of Professional Copywriters
    learned that good copywriters get to know so much about the product and the prospect and his or her wants, fears, assumptions, and lingo that the copy soon wants to burst forth as if a dam is breaking. the product’s features, advantages, and deep benefits. testimonials that prove your product has worked for others. Don’t rush.
  • CK'S B2B BLOG  |  SATURDAY, MARCH 2, 2013
    [Product] New, Improved and Innovative: CK's new sites, services & eBooks!
    This power-packed eBook focused on the most important part, product & process of business: Innovation. I am so pleased to introduce my new websites (destktop & mobile), new eBooks and new services. So, what all is new? In a word: EVERYTHING! For a short overview of everything new, please go here. Retreats & More.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Product] Weekly Wrap-up: March 23rd
    Lisa Angelettie shares some ideas on how to move from overwhelm to productive Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We get the same charge from certain blog posts we stumble across. Enjoy!
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Product] Savvy Speaks: Inspirational Marketing Campaigns
    " (CLR cleaning products) It manages to capture the exact message they want to get across, while using a modern, unusual expression (like "I am all kinds of _ right now") that can also be easily understood by anyone who maybe hasn't heard that particular colloquialism. Clear, concise and creative. One kind of clean."
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 20, 2011
    [Product] How Are You Providing Value To Your Inside Sales Team?
    Schedule a weekly call conversation around new verticals to dial into, a new product demo to watch or call shadowing sessions with your clients inside team. Sometimes in our business, it’s difficult to stick to a daily agenda or plan. Sales Management has its ups and downs. Sit in on calls with BDRs that are hitting road blocks.
  • PUZZLE MARKETER  |  WEDNESDAY, OCTOBER 10, 2012
    [Product] The Rise of Real-Time Bidding. Is Your Business Behind?
    If you don’t know how many consumers are bouncing off your landing pages versus purchasing your products or signing up for your newsletter, then you’re stuck. Below is a guest post by Aubree Parsons , a bright and energetic writer/journalist focused on many topics including marketing. Install some web analytics software.
  • WEBBIQUITY  |  MONDAY, AUGUST 2, 2010
    [Product] Five Social Media Marketing Reports and Guides Worth Checking Out
    This report explores the state of current b2b lead generation efforts and, more importantly, provides recommendations for marketers on how to improve both the productivity of lead generation programs and the measurement of ROI. Much has been written about content marketing from the delivery side. How are they doing it? They need to cut costs.
  • B2B MEMES  |  WEDNESDAY, APRIL 14, 2010
    [Product] 5 Keys to Effective B2B Content
    If you write about your own product, it will sound like an ad. No matter how objective you are, when you talk about your own product or service you will reveal your bias. If you believe in your product, you should show it, whether in your PR or your traditional marketing. Photo by Brenda Starr. Why the surprise?
  • B2B MARKETING SAVVY  |  THURSDAY, AUGUST 27, 2009
    [Product] First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz
    A software client company we shepherd just dipped a toe into Twitter waters as part of a tech product launch.  Other Popular Posts:      Analog Bridges to Social Media       “News&# as Sales Collateral        Twitter Blurs the Line       Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. Welcome!
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Product] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
    recent product example (outside B2B) is HP’s TouchPad, the tablet offering that was abruptly scrapped following a chilly reception by the market. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Or Modernista! Modernista! Oracle Sitewire
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Product] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
    recent product example (outside B2B) is HP’s TouchPad, the tablet offering that was abruptly scrapped following a chilly reception by the market. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Or Modernista! Modernista! Oracle Sitewire
  • LEADSLOTH  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Product] Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?
    However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. That brings up a range of questions: What does CRM integration mean?
  • HUBSPOT  |  THURSDAY, MAY 3, 2012
    [Product] How to Leverage Thank-You Page Real Estate for Better Marketing
    It's kind of like buyer's euphoria -- capitalize on that feeling to direct them to case studies, information about your company, your product and pages, and the like. The survey results help our product marketing team gauge the effectiveness of their messaging efforts. that moment after a lead converts , and you say "thank you.".
  • BIZNOLOGY  |  THURSDAY, JULY 3, 2014
    [Product] Has social business finally arrived?
    One of the other major changes in how social business is impacting organizations comes from the area of product development. 'Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. Innovation is being crowdsourced.
  • BIZNOLOGY  |  MONDAY, JANUARY 6, 2014
    [Product] Answers to 5 common questions about SEO strategy
    In particular, this content strategy should encompass the goal of creating useful content that resonates with your target market and the keywords they use to search for services or products like yours online. 'Image via CrunchBase. How do I earn and sustain top rankings in Google and Bing? Do I really have to write unique content?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 11, 2014
    [Product] Multiple or Single Calls to Action? Conventional Wisdom Might Be Wrong
    Need to get the word out on that fancy new product you just spent six months building? Links should ONLY go to that product page. 'Digital (and especially email) Marketing 101 teaches us to use one single, solitary call to action (CTA) in almost any imaginable situation. Want to increase downloads of your new white paper?
  • BUYEROLOGY  |  WEDNESDAY, APRIL 27, 2011
    [Product] Creating Scenarios About Your Social Buyer Persona
      In the design of products as well as in experience design, stories presented as scenarios began to appear in the mid to late 90’s as a way of imagining the usage of products in a contextual environment.  Image by jasoneppink via Flickr. Story telling has obviously been around for a long, long, long time. 
  • BUYEROLOGY  |  TUESDAY, APRIL 12, 2011
    [Product] Engage the Social Buyer Persona
      Setting up avenues for B2B buyers to place reviews of your product or service can be powerful – and yes – frightening.    Collaboration : Opening avenues of engagements to collaborate on innovation and new product development is another step B2B companies can take today to allow buyers to opt-in on engaging.
  • PAUL GILLIN  |  MONDAY, JANUARY 16, 2012
    [Product] Live Blog: How to Make Collaboration Cook
    Liew told of one product manager who spotted a post on the company’s Facebook page that he couldn’t decipher: “Holi hay ghar me mat bhetto.” ” Google Translate couldn’t figure it out, so the product manager put the question on the network. The start with knowing what you want to accomplish.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Product] The Appeal of B2B Social Networks
    They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. “Community isn’t just about discussing products but about getting to know each other and making friendships,&# says Nicholas Tolstoshev, a Spiceworks community manager.
  • CONTENT MARKETING TODAY  |  SATURDAY, JULY 17, 2010
    [Product] 5 Content Marketing Lessons to Learn from The Agony of an Auto Dealer Showroom Experience
    Wouldn’t it be great to get some tangible product information in a showroom without having to survive a gauntlet of desperate-seeming sales guys? Display in-depth knowledge of your products and services in the context of your customers’ concerns. They Don’t Make It Easy to Buy. They Make You Want to Run for Your Life. One can dream.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, SEPTEMBER 20, 2012
    [Product] Make the Most of Your Blog
    Post entries on industry trends, new products and events in your industry. Involved readers are more likely to think of your product or service when they need it. Today's post from the Chamber of Commerce features business-growth advice for small companies. Where some companies go wrong, however, is in the execution. Update it weekly.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Product] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    Whether you’re promoting an event, new product, special deal, or webinar, your cover photo is the perfect place to highlight your most important promotion. 'Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? Read some more ideas for creative cover photos here.). Social Media
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Product] Why You Need to Start Thinking Like a Media Brand
    None of the examples felt like a thinly veiled product pitch. On the business -centric side of things, you’re teaching prospects more about your product or offering and trying to increase conversion. 'As a marketer, you’re looking to create a feeling with your content. You know the one. The question is, how do you get it?
  • VIDYARD  |  FRIDAY, SEPTEMBER 12, 2014
    [Product] Jazz up Your B2B Video Marketing With These B2C Lessons
    You have a smaller audience, your products only appeal to a niche, and there’s only about ten people on planet Earth who can wrap their heads around what it is you offer. There’s absolutely no reason it couldn’t be swapped out for a massive IT server or other B2B products in a funny way. 'Okay, admit it.
  • NUSPARK  |  SUNDAY, OCTOBER 21, 2012
    [Product] Targeting B2B Companies with Online Display and Social Media Advertising
    You have a product/service that specific firms may need to complement their own solutions. With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs). 
  • VIEWPOINT  |  MONDAY, OCTOBER 24, 2011
    [Product] Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation
    Derek notes that Salesforce’s Chatter is used to communicate both externally (customers, suppliers and distributors) and internally (production, engineering, and purchasing). An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like?
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 28, 2012
    [Product] Getting Started with Pinterest
    Dubbed as a “virtual pinboard,” it lets you organize and share photos of the many products, places, and things you find interesting online. Ninety-nine percent of the approximately 7,000 pins tagged on their Pinterest board comes from advocates of the ModCloth brand and products, she says. Who Enjoys Pinning? Not necessarily. Brand.
  • B2B MARKETING ONLINE  |  TUESDAY, AUGUST 24, 2010
    [Product] More data, so what?
    We have become data consumption monsters in both our personal and business lives – Overrun with emails, reports, stats and charts but is it making us any more productive? Guest blog by Graham Cooke, managing director of QuBit Digital. Too much data leads to indecision and a lack of ability to focus on the most strategic issues.
  • B2B MARKETING ONLINE  |  FRIDAY, MAY 21, 2010
    [Product] Want ROI from social and mobile media? Don't just show up (participation). step it up (innovation).
    and they’re looking to your apps to solve their problems and improve their productivity. Many B2B marketers advocate for companies to integrate emerging technologies into the marketing mix. Naturally, I count myself among them. Participation in these media keeps your brand relevant. Check! Facebook group? Check! Mobile App? Check!”
  • INBOUND SALES NETWORK  |  THURSDAY, OCTOBER 4, 2012
    [Product] What’s Wrong With Marketing Automation?
    Marketing automation involves more than the implementation of a new product. You need to get away from thinking linearly about how to sell your product to thinking dynamically about how your customers buy. Everyone loves a shiny new toy. It’s new and shiny and well, what else could you ask for? Not getting enough leads into the system.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Product] B2B Websites: How To Generate More Leads
    Decision makers and influencers are more likely to find you before you know they are in the market for your product or service. Rather than trying to get your blog readers to ask for a product demo, take it slow and try to get them to just subscribe to your blog so you can begin an ongoing relationship. Don''t be. But there’s a catch.
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 14, 2013
    [Product] Hook, Line & Whitepaper: Why Content Needs to Know Its Place
    More and more, I suspect, we are generating demand for content, and not for our products. 'I’m not sure why content is suddenly all that. Good B2B marketers have been flinging whitepapers , worksheets, calculators and webinars into the ether for years. Truly this is content’s Golden Age. Here’s a hint: to sell things.
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