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  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 14, 2013
    [Product] Awards: When Are They Worth It?
    Is there an appropriate category for my company/product/service? Make sure that whatever you enter reinforces the value of your product/service/company in the industry. with an innovative process that reduces your company’s environmental impact, by creating a new product that makes XYZ industry better). When they’re worth it.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 4, 2013
    [Product] 3 More Critical Roles that Need SEO Skills
    Rather, every person in digital media production needs to know how their work affects search effectiveness. Panda and Penguin. Last month , I wrote about how SEO is not just the domain of consultants. Thing is, if you rely on Google to discover your content and give it the value it deserves, you will often be disappointed. Paid Search Leads.
  • HUBSPOT  |  MONDAY, FEBRUARY 10, 2014
    [Product] The 10 Best Parody Twitter Accounts to Follow
    NotZuckerberg, however, parodies Facebook''s path to world domination with snarky comments about everything from earnings updates to product releases. 'The marketing spoof is one of the best and worst institutions in our industry. Done well, it can result in one hilarious comedy skit after another. The 10 Best Parody Twitter Accounts. Pigeon.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 17, 2014
    [Product] Dreamforce 2014: It’s the Community, Stupid
    By my rough count, more than 50% of Dreamforce keynote time was dedicated to non-product, non-technology, non-SaaS topics, suggesting that that Salesforce.com and Marc Benioff have ambitions to make Dreamforce about much more than a user conference. It’s about the community. In fact, it felt like the place was busting at the seams. leads).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Product] Executives long for “customer-activated company” but social media is a stumbling block
    The “most radical” of the three shifts is an overwhelming recognition of the social web’s unleashing of customer influence and its impact on not just new product development, but collaborative approaches on business strategy. 'The business world wants to go digital … and fast. Craft engaging customer experiences.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Product] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    Is there some sort of quiz or assessment that you can create around your product or service that plays to this? Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. ’, ‘What European City…?’,
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 10, 2011
    [Product] Social Media Minute: For B2B Marketing Influence,use LinkedIn Groups
    Resist the tempation to overtly sell your B2B product or service in your LinkedIn Group. The 2011 HubSpot State of Inbound Marketing report declares that LinkedIn is the most effective customer acquisition social media tool for B2B businesses. LinkedIn Groups are a key component for ongoing engagement with B2B prospects.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 20, 2012
    [Product] Why Marketing Needs to Find the Church Key
    Forget about the milk, leave the honey for the vegan tea drinkers—you need to give your flock the religion with pulpit-thumping sermons from your product development people, branding guys, market research gurus, marketing geniuses and even the Squirrel Kings themselves. I met a guy named Dan on the plane the other day. thought so.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, DECEMBER 2, 2010
    [Product] The Furry Dead Things at the Unimpressed Feet of Sales
    This can include rewriting product literature, redesigning your corporate stationery, whining about a lack of marketing support or exploring the contents on their left nostril. They have no idea how long it takes to write a product sheet. No bruises from the product manager’s gutting of a webpage. And what did you get? grunt?
  • TOMORROW PEOPLE  |  TUESDAY, JANUARY 15, 2013
    [Product] Online Marketing: the Musical!
    Ladies and gentlemen, boys and girls, we have a New Production underway! The show is filled with great ideas about online marketing and what you can learn about modern marketing techniques from a theatre production. Prepare your strategy properly, ensuring your entire team knows back-to-front how you’re trying to sell your products.
  • LOOPFUSE  |  FRIDAY, MAY 10, 2013
    [Product] The Marketing Technology LUMAscape
    Build awareness, drive the sales funnel, demonstrate ROI, properly package and position the company/product. 'This is a great albeit crowded graphic of the marketing technology landscape put out by the smart folks at Luma Partners.  Let me reinforce that point – use technology to support your strategy and processes.  Enjoy!
  • CK'S B2B BLOG  |  TUESDAY, APRIL 9, 2013
    [Product] Mobile Innovation (Part 2): Innovating Brand Engagement Through Mobile
    'As introduced last week , I'm currently running a 6-Part Article Series on Mobile Innovation that will illuminate 5 mobile innovation strategies across brand engagement, sales channels, product offerings, customer experiences, and value propositions.  audiences engage with their brands. Get Article #2 here.
  • LOOPFUSE  |  MONDAY, MAY 21, 2012
    [Product] LoopFuse in the Marketing Automation Times [Podcast]
    Some highlights: Loopfuse started in 2007 so we have a relatively mature and strong product platform that does all the things that marketing automation needs to do. We have made ourselves unique in the market in terms of our focus on small to mid market businesses so we are not targeting the highest end of the market like Eloqua and Marketo.
  • PUZZLE MARKETER  |  SATURDAY, FEBRUARY 11, 2012
    [Product] SnapTags vs QR Codes
    One problem is that these scanable codes are visually non-descriptive of the product or company. A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk. They ‘re mostly random dots, squares, or other shapes.
  • LOOPFUSE  |  FRIDAY, JANUARY 6, 2012
    [Product] Why choose LoopFuse for your marketing automation needs?
    In fact, he wrote up a great post on his decision, the other products he reviewed, and why he chose us in his  Lone Ranger Content Marketing post. Ask Bob Scheier and he’ll tell you. Here is our favorite part: Of the two, LoopFuse won me over because their customer list included VMware, ET ETC. Thanks Bob!
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 30, 2011
    [Product] Ladies and Gentlemen, Start Your Marketing Automation Engines
    Making the decision to automate parts of your marketing process and to make use of a marketing automation software product are no exception. Sometimes getting started can be the hardest part. The benefits to doing this are measurable and seriously compelling , so what’s keeping you from getting started?
  • FUNNEL FOCUS  |  TUESDAY, JULY 5, 2011
    [Product] Marketing and Sales Alignment Award Winner SalesStaff Shares Their Success Story
    Winning companies also successfully eliminated manual batch-and-blast strategies and increased overall productivity. Award winners showcased an impressive ability to significantly increase lead generation metrics, enhance marketing effectiveness, build a stronger database and nurture prospects soundly throughout the pipeline.
  • MARKETING INTERACTIONS  |  SATURDAY, FEBRUARY 13, 2010
    [Product] Issues with Corp-sourcing Marketing Content
    was once told I had to include the phrase "with an Internet connection" whenever I talked about accessing an SaaS product. They know everything about the products - how they operate, how all the parts work together, and how to use them to get the best results. And, let's not forget the brand and legal people.
  • VIEWPOINT  |  THURSDAY, JUNE 6, 2013
    [Product] Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing
    The most sought after content are research reports, white papers, case studies and product reviews. 'Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via GreatB2BMarketing.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 16, 2013
    [Product] 5 Tips For Better Sales Role Plays
    As the trainer, you’ll be armed with great information and give the trainee the opportunity to use what they’ve learned about your product in a situation that’s as real as real is going to get. Sales Prospecting Perspectives is pleased to bring you a guest post from Christopher R. Snell Jr., Inside Sales Manager at Care.com. Don’t do that.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Product] Basic Training For B2B Social Media Turtles: Research & Preparation
    Set up Google Alerts for your customers’ industries, as well as their products, services and competitors. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare.
  • SAVVY B2B MARKETING  |  WEDNESDAY, FEBRUARY 2, 2011
    [Product] Savvy Speaks: How Do You Use LinkedIn?
    When you post a LinkedIn update, it gets sent out to your contacts automatically, so it is a great way to point your network to articles, blogs, product announcements and the like. Recently, we've been looking at how businesses use social media for marketing. This week the Savvy Sisters reveal their secrets for using LinkedIn. Stephanie.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Product] 11 Golden Rules for Lead Generation that Works
    During the consideration and decision stages, offer detailed information about your product or service. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Product] 11 Golden Rules for Lead Generation that Works
    During the consideration and decision stages, offer detailed information about your product or service. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Product] 5 Pinterest Tactics + Back-to-School = A+ Sales
    Create and pin your own content around these topics, any of your own related products or services, and/or any useful third party content. There are five different types of Rich Pins: movie, recipe, article, product and place. You don’t have to purely rely on product or stock images to reel people in on Pinterest. Target.
  • VIDYARD  |  WEDNESDAY, MARCH 12, 2014
    [Product] How ClearFit Combines Video and Marketo for More Clicks and Customers
    They send out product announcement emails like this one to recover mindshare: As you can see, ClearFit keeps all of their leads updated on new products and features. Although marketing automation is great for segmenting and nurturing, it’s also amazing for bringing together data from a bunch of different sources. Hint: Yup).
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Product] How to Deliver the Perfect Sales Demo
    Apply this logic to the product you are demoing: Be specific and tactful in what you show, why you show it, and what you say. Explain overall why this product exists, and link it to the prospect’s needs confirmed by the GPCT. Each feature you demo should tie back into this idea of "why this product is perfect to solve your problem."
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 2, 2010
    [Product] Five questions to ask before beginning a social media initiative
    But for more niche markets and products, or more specialised B2B sales models – it may take some more research and listening to your customers before you begin any outreach via social channels. New concepts like ‘social CRM’ are appealing for many reasons. But, ultimately, are not a replacement for traditional CRM.
  • ENGAGE  |  TUESDAY, NOVEMBER 25, 2014
    [Product] Companies That Fake a Commitment to Content Fool Only Themselves
    Do they care as much about the quality of their content as they do about the quality of the product or service it’s designed to promote? . This short film is every bit as good in production values and storytelling as a scene snatched out of an epic motion picture about World War I—and a good one, at that. grocery chain Sainsbury’s.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2011
    [Product] 6 Ways to Instantly Improve Facebook Fan Engagement
    Nurturing these current fans into even bigger fans will ultimately reward you with a larger following of super fans who will be more likely to share your content and spread positive messages about your company and its products/services. Ask them to share their thoughts on a new product, service, or feature you've launched. Participate!
  • CONTENT MARKETING TODAY  |  FRIDAY, OCTOBER 23, 2009
    [Product] Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers
    Whenever possible, use your own company’s products or services to prove their worth to your customers. This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. Drink your own Kool-Aid. It’s not the money.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Product] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    Whether you’re promoting an event, new product, special deal, or webinar, your cover photo is the perfect place to highlight your most important promotion. 'Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? Read some more ideas for creative cover photos here.). Social Media
  • HUBSPOT  |  FRIDAY, MARCH 4, 2011
    [Product] 20 Examples of Great Facebook Pages
    Learn about upcoming product releases such as their newest flavor Stur-D right from Facebook. Best Buy's Fan Page let's you shop and read reviews from products right on Facebook. Marketers are becoming more and more interested in measuring the ROI of social media. Although only 15.4% One great way to do this is through a Facebook Page.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Product] 7 Quick Ways to Curate Industry Content for Your Blog
    And while posts about an esteemed latest hire or an exciting product update are important pieces to help your readers keep up with company culture, the most impactful posts will be about your industry as a whole. Think about what your company does, and what products or services a buyer would likely purchase in addition to yours.
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 14, 2010
    [Product] Content Marketing Challenge: What to Write?
    Of course it’s all about their company products and services, why wouldn’t it be? Can you see how hard this might be when you’re selling serious products and services? Many of the small business clients I consult with have this problem. What do they write to replace the lorem ipsom ? Human faces and eye contact.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 15, 2010
    [Product] The Ladder of Emotional Values: Pleasure Reigns
    At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. The only way to differentiate a company’s products and services is through adding emotional value. What emotions are people seeking to satisfy online?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Product] The Big List of Must-Attend Marketing Events of 2015
    But events that only cater to the latest product features from sponsors and vendors simply won’t cut it anymore. 'Author: Michael Powers Ah the holidays, a time to kick back, relax and enjoy time with you friends and families. That is, after you have finalized your 2015 plans! But, how do you stay on top of trends? Events. January. February.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 23, 2012
    [Product] 5 Ways to Build Trust When Mixing Social and Marketing
    Find ways to help your consumers use your product or service – solve problems – Believe in your product or service, then own lapses or gaps.  In recent posts we have talked about the changing marketing landscape ; it’s a social landscape that is creating new opportunities and presenting new challenges.  Have a personality.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 5, 2013
    [Product] The Future of Marketing – Adapt And Be Creative!
    The way we’ve addressed these challenges is by having a focus on the customer – trying to understand their needs and opportunities and how we can support them via our products and channels to market. Today’s interview is with Telus Communication’s Social Media Marketing Manager Paula Cusati. Tell us about yourself?
  • WRITTENT  |  THURSDAY, FEBRUARY 13, 2014
    [Product] 20 Go-To Places for Truly Awesome Newsletter Templates
    Any way you choose to go, these products will make it look like you’re a design pro: 1. All it takes is 60 seconds to build an original, HTML email newsletter template using Campaign Monitor’s products – no coding knowledge required! 'If you’re using email marketing to promote your content , you’re certainly on the right track.
  • JUNTA 42  |  WEDNESDAY, JUNE 20, 2012
    [Product] Setting Uncomfortable Content Marketing Goals: Now
    If you truly have a product or story that is worthy of being talked about (if you don’t, you have bigger problems than content marketing), then becoming the trusted expert in your industry is central to you selling more on a consistent basis. I just finished reading The 10X Rule by Grant Cardone. m calling bull on that. Would anyone miss it?
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Product] 15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare]
    You’ve got to believe in the product.” 'Let''s face it -- it''s really easy to have Shiny Object Syndrome in marketing today. With such a rapidly changing industry , we''re always trying to stay up on the latest and greatest. New tools! New social networks! New audiences! Gotta try them all!". We try to write in the vernacular.”
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 2, 2012
    [Product] Why Small Businesses Need Smart Marketing
    Small businesses need loans in order to take product and service ideas to the next level. Photo credit: Wikipedia. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. Smart marketing has never been more vital to small businesses than it is today. Local. and Bing.
  • VOLACCI  |  TUESDAY, MARCH 18, 2014
    [Product] About Our Partnership with Net-Results
    If we can accomplish that then I believe we’ll be well on our way to a successful product launch. 'Today we announced that Automatr, our marketing automation platform for Drupal, was built on the Net-Results platform. The partnership we have with Net-Results is about playing to our strengths. Not to mention the technology is great!
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Product] Study: Everyone Talks 'Engagement,' Nobody Knows What It Means
    Zappos, Dove beauty products, and T-Mobile are a few that Kolsky admires. “Just as a person would not engage into a long-term relationship with another person after just one meeting or interaction, a brand cannot expect their customers to engage with them after one interaction or product purchase,” Kolsky writes. Well, no.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 6, 2014
    [Product] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    The strategy we’ve all been running in B2B marketing has moved from selling individual products, because they can be commoditized, to selling solutions that sell bigger, broader services needs,” Adamson noted. We have to show customers along the journey that they’ve missed something, and show them the ways they failed to learn on their own.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Product] Weekly Wrap-up: March 23rd
    Lisa Angelettie shares some ideas on how to move from overwhelm to productive Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We get the same charge from certain blog posts we stumble across. Enjoy!
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Product] Savvy Speaks: Inspirational Marketing Campaigns
    " (CLR cleaning products) It manages to capture the exact message they want to get across, while using a modern, unusual expression (like "I am all kinds of _ right now") that can also be easily understood by anyone who maybe hasn't heard that particular colloquialism. Clear, concise and creative. One kind of clean."
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 20, 2011
    [Product] How Are You Providing Value To Your Inside Sales Team?
    Schedule a weekly call conversation around new verticals to dial into, a new product demo to watch or call shadowing sessions with your clients inside team. Sometimes in our business, it’s difficult to stick to a daily agenda or plan. Sales Management has its ups and downs. Sit in on calls with BDRs that are hitting road blocks.
  • PUZZLE MARKETER  |  WEDNESDAY, OCTOBER 10, 2012
    [Product] The Rise of Real-Time Bidding. Is Your Business Behind?
    If you don’t know how many consumers are bouncing off your landing pages versus purchasing your products or signing up for your newsletter, then you’re stuck. Below is a guest post by Aubree Parsons , a bright and energetic writer/journalist focused on many topics including marketing. Install some web analytics software.
  • CK'S B2B BLOG  |  SATURDAY, FEBRUARY 12, 2011
    [Product] B2B Mobile Marketing: The Insider's Guide To Engaging Business Customers Through Mobile.
    It becomes all the more important to consider not just graphical design, but also the physical design of your mobile product. I am both thrilled and humbled that MobiThinking has featured me in their just-released  "Insider's Guide To Engaging Business Customers by Mobile. Access the B2B mobile marketing piece here.
  • B2B MEMES  |  WEDNESDAY, APRIL 14, 2010
    [Product] 5 Keys to Effective B2B Content
    If you write about your own product, it will sound like an ad. No matter how objective you are, when you talk about your own product or service you will reveal your bias. If you believe in your product, you should show it, whether in your PR or your traditional marketing. Photo by Brenda Starr. Why the surprise?
  • B2B MARKETING SAVVY  |  THURSDAY, AUGUST 27, 2009
    [Product] First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz
    A software client company we shepherd just dipped a toe into Twitter waters as part of a tech product launch.  Other Popular Posts:      Analog Bridges to Social Media       “News&# as Sales Collateral        Twitter Blurs the Line       Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. Welcome!
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 25, 2013
    [Product] eMagine Launches New Websites
    Their product, HCS Interactant™ , is an integrated, modular suite of clinical and financial applications that answers regulatory and functional requirements enterprise-wide – and exceeds the needs of facilities across the spectrum of care. We use this blog to provide educational material for our visitors on these subjects. Boston Biomedical.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Product] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
    recent product example (outside B2B) is HP’s TouchPad, the tablet offering that was abruptly scrapped following a chilly reception by the market. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Or Modernista! Modernista! Oracle Sitewire
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Product] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
    recent product example (outside B2B) is HP’s TouchPad, the tablet offering that was abruptly scrapped following a chilly reception by the market. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Or Modernista! Modernista! Oracle Sitewire
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Product] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
    For example, create a gift guide full of fun products that your company sells, offer how-to articles about the perfect holiday meal and share local charitable events with your audience. Customers will reach out to you via social media for information about exchange policies, store hours and product questions. 'Brace yourself.
  • PAUL GILLIN  |  THURSDAY, AUGUST 26, 2010
    [Product] Millennials: Coming Soon to a Cubicle Near You
    They will encounter managers who believe that Facebook is a productivity drain and who would rather  employees spend an hour in traffic jams each day than get work done from home. This weekend I’ll pack my daughter off to college, so as a little celebration, I took her and a friend to a Six Flags amusement park this week. Media Everywhere.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 30, 2014
    [Product] The Do’s and Don’ts of Holiday Email Marketing
    You can incorporate creativity into your email by thinking of a fun subject line, providing a creative offer or time sensitive discount, or creating a new asset about your product and the holidays. 'Author: Lizzy Funk It’s finally here! have to admit; this is my favorite time of year. But do they work? Get creative! Incorporate social.
  • MODERN B2B MARKETING  |  MONDAY, JULY 26, 2010
    [Product] 5 Questions You Must Ask Potential Lead Sources
    In many cases, lead gen providers ask in-depth questions specific to the product or service being sought, as well as contact information. You only want leads that are genuinely interested in your products or services– not those who just signed up for chance at a free iPad or $100 gift card. Do you have a credit or return policy?
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Product] How to Conduct a Competitive SEO Audit to Outrank Industry Rivals
    What are their products and/or services? Create genuinely remarkable content, products, and services, and stand by them. Think about how you will use this information -- whether it be for your content strategy, product or service positioning, social engagement tactics, etc. -- all of which help with your SEO in the long run.
  • B2B IDEAS @ WORK  |  WEDNESDAY, NOVEMBER 10, 2010
    [Product] B2B Seminar Eavesdropping: “Branding Schmanding”
    He was an old-school print production guy who could accurately declare the details of a paper stock with a glance, a graceful flick of a corner, and a gentle fingertip stroke. The product was fully recognizable and conveyed the client’s ownership across all means of communication. “Feels like a 14-point Kromekote cover.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Product] Communicating your Brand’s Story through Marketing Automation
    Apple markets its products under the umbrella of its brands perception – and wins because of it.  Ideally, your company or products will be living on for many more successful years to come. How you package and present your company is as important as the product or service you offer. He can be reached at  jgray@leadmd.com.
  • BIZNOLOGY  |  THURSDAY, JULY 3, 2014
    [Product] Has social business finally arrived?
    One of the other major changes in how social business is impacting organizations comes from the area of product development. 'Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. Innovation is being crowdsourced.
  • BIZNOLOGY  |  MONDAY, JANUARY 6, 2014
    [Product] Answers to 5 common questions about SEO strategy
    In particular, this content strategy should encompass the goal of creating useful content that resonates with your target market and the keywords they use to search for services or products like yours online. 'Image via CrunchBase. How do I earn and sustain top rankings in Google and Bing? Do I really have to write unique content?
  • SOCIAL MEDIA B2B  |  FRIDAY, NOVEMBER 22, 2013
    [Product] Ways to Improve a B2B Cold Sales Call and Make it Social
    She did a terrible job explaining the product and phone call demo she was trying to schedule. If this is a lead prospecting tool, let me know that companies similar to mine have increased their pipeline by 50% using their product, tool, service. 'Yesterday my cell phone rang and it was a Raleigh NC number that I didn’t recognize.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Product] How to Give Negative Feedback Without Sounding Like a Jerk
    Instead of hiding from awkward feedback conversations, turn them into productive dialogues with the following tips. At that point, you can barely remember what it was that happened to have a productive conversation about it.” To make feedback productive, don’t point fingers; focus on the outcome. Skip the Sh*t Sandwich.
  • BUYEROLOGY  |  WEDNESDAY, APRIL 27, 2011
    [Product] Creating Scenarios About Your Social Buyer Persona
      In the design of products as well as in experience design, stories presented as scenarios began to appear in the mid to late 90’s as a way of imagining the usage of products in a contextual environment.  Image by jasoneppink via Flickr. Story telling has obviously been around for a long, long, long time. 
  • BUYEROLOGY  |  TUESDAY, APRIL 12, 2011
    [Product] Engage the Social Buyer Persona
      Setting up avenues for B2B buyers to place reviews of your product or service can be powerful – and yes – frightening.    Collaboration : Opening avenues of engagements to collaborate on innovation and new product development is another step B2B companies can take today to allow buyers to opt-in on engaging.
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Product] 6 Critical Lessons You Need to Learn From Your Sales Team
    Customer objections refer to the pushback sales reps get from prospects, like "I''m not ready to buy," or "I don''t think your product will solve my problems." For example, let’s say your company sells lawn care products, and one common customer objection your sales reps hear is that your products are too expensive.
  • HUBSPOT  |  WEDNESDAY, AUGUST 29, 2012
    [Product] A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
    Here's a sketch of the buying cycle that should help you align the right content with the right stage of the buying cycle so your leads keep on loving the offers you send their way: Awareness: The prospect gets acquainted with your brand or realizes they have a need for your product/service. The creative coupon. The helpful ebook.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 25, 2012
    [Product] How to Give Your Audience the 5-Star Treatment With Exclusive Offers
    4) Product Buy-in and Development. If you're selling a product, you have an opportunity to make your audience feel like part of an exclusive bunch every time you start developing new features or product lines -- and the side effects show in customer retention, upselling, and cross-selling. Limited time offer! something. because.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JUNE 26, 2012
    [Product] Help! I Can't Close Sales: 5 Ideas to Increase Your Close Ratio
    What are your objectives relevant to the business drivers this product/service addresses? Recently I got an email from Ahmed that said, "Do you have anything on how to close sales? Getting into an account isn't a problem for me. But I get stuck after submitting a proposal. They seem interested. Then, after they get my proposal, nothing.
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2012
    [Product] 9 Ways to Dramatically Reduce Email Unsubscribe Rates
    For example, an email subscriber that is in the evaluation stage of the buying cycle would benefit from a case study focused on their industry, or a use case of your product that fixes a problem on which they've fixated. Unsubscribes are, in very technical terms, a huge bummer. Ways to Reduce Email Unsubscribes. Better segment your list.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Product] 10 Habits of Top-Notch Content Creators
    They publish thought leadership-driven content in addition to their product-focused content. Focus on topics related to your industry, not your products. They stick to addressing the needs, wants, and problems of their best customers to create content that truly caters to the right audience for their products/services.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Product] 7 Social Media Time-Sucks to Eliminate Today
    Stop talking about your product. Don't waste your time talking about yourself and your products or services, because, well, no one really wants to hear it. But another very important thing inbound marketers must optimize is time. Yes, compared to outbound marketing, inbound marketing saves money and is much more effective.
  • CONTENT MARKETING TODAY  |  SATURDAY, JULY 17, 2010
    [Product] 5 Content Marketing Lessons to Learn from The Agony of an Auto Dealer Showroom Experience
    Wouldn’t it be great to get some tangible product information in a showroom without having to survive a gauntlet of desperate-seeming sales guys? Display in-depth knowledge of your products and services in the context of your customers’ concerns. They Don’t Make It Easy to Buy. They Make You Want to Run for Your Life. One can dream.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Product] Backlinks: Why They Still Matter and How to Build Them
    natural link is earned because someone finds value in your site, page, products or content. Their blog features stunning real world product photos, weekend plans , and even a weekly playlist. This is why having quality links pointing to your site can help you gain more visitors organically versus relying on paid efforts.
  • MARKETING ACTION  |  WEDNESDAY, MAY 21, 2014
    [Product] Content Syndication: 3 Key Techniques
    It’s difficult at best for marketing teams to continually pump out a high volume of quality content, so it’s important that the man hours and the budget that gets poured into content production really pay off. Many businesses have turned to content syndication to get more exposure (and more sales leads) out of the content they’ve produced.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 30, 2013
    [Product] 4 Keys to Nurture Leads and Customers by Creating an Emotional Connection
    For example, a brand-new customer will be focused on product adoption while a customer of five years will want to understand how to take advantage of additional products and features. 'Author: Dayna Rothman Effective lead nurturing today depends on making sure your message gets absorbed by buyers as they are considering their options.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 13, 2012
    [Product] Help! I Need a Marketing Automation Vendor with Social Media Savvy
    Corporate blogging tools for routing and publishing Links: Social Marketing ,  Aprimo Marketing Studio on Demand (click on Product Overview) Eloqua Incorporate social content in landing pages, from within the UI. Links: IBM Unica Interact ; IBM EMM (Products tab) Infusionsoft Publish emails and web forms to social channels. dynamics.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Product] Are You Using Landing Pages? If Not, Maybe You Should Be.
    If you like this post you might like: Product Landing Pages: Tips on How to Improve their Performance. No matter what kind of promotion you’re doing, when going after the professional tradesmen, the bottom line is you want them to ask for more info and ultimately a sale. You You can’t do that in an ad(print or digital) by itself. You
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Product] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    But, hey, the assessment you write for your product or service could be the next viral internet phenom; in which case your metrics would be even higher. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Follow Seth on Twitter @sethwlieberman. . Lots of people. 
  • NUSPARK  |  SUNDAY, OCTOBER 21, 2012
    [Product] Targeting B2B Companies with Online Display and Social Media Advertising
    You have a product/service that specific firms may need to complement their own solutions. With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs). 
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 24, 2013
    [Product] 7 Steps to Improve Collaboration at Work
    'Whether everyone in your company works from the same office or you’re part of a virtual team, engaging with others who have complementary perspectives can lead to increased productivity. Figuring out specific problems ahead of scheduled meetings ensures the time spent collaborating will be productive and efficient. Have an agenda.
  • WRITTENT  |  FRIDAY, SEPTEMBER 5, 2014
    [Product] 9 Ways to Create Great Content
    If you are marketing a product or building a brand, the internet is arguably the best tool at your disposal. Should they write to their congressmen, try a new approach to a problem, or buy your product? 'Image source. It has the potential to introduce your ideas to thousands or even millions of viewers a day. Be Unique. Be Concise.
  • B2B MARKETING ONLINE  |  TUESDAY, AUGUST 24, 2010
    [Product] More data, so what?
    We have become data consumption monsters in both our personal and business lives – Overrun with emails, reports, stats and charts but is it making us any more productive? Guest blog by Graham Cooke, managing director of QuBit Digital. Too much data leads to indecision and a lack of ability to focus on the most strategic issues.
  • B2B MARKETING ONLINE  |  FRIDAY, MAY 21, 2010
    [Product] Want ROI from social and mobile media? Don't just show up (participation). step it up (innovation).
    and they’re looking to your apps to solve their problems and improve their productivity. Many B2B marketers advocate for companies to integrate emerging technologies into the marketing mix. Naturally, I count myself among them. Participation in these media keeps your brand relevant. Check! Facebook group? Check! Mobile App? Check!”
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Product] CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night
    As product and service advantages erode under the weight of global competition, CMOs are asked to drive more differentiating value from the brand itself. Rather than blathering on about their products, they engage audiences with an inspiring point of view, which is beautifully rendered. 'It''s a tough world out there for CMOs.
  • VIDYARD  |  FRIDAY, SEPTEMBER 5, 2014
    [Product] 6 Clear Signs You’re Ready for a Video Marketing Platform
    'Whether you’ve got a few marketing videos or a whole library of them, by now you’ve likely gone through the typical production and distribution process for video assets and – because you’re planning on creating even more to meet the growing demand – you’re probably thinking about ways to streamline your video marketing operation.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MARCH 9, 2010
    [Product] Email Design Review Gallery « The Effective Marketer
    This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) Side banner is a good way to try “sell&# additional product and increase registrations. Are you in search of inspiration? Or just want to see what’s out there? Too confusing.
  • MEASURABLE MARKETING  |  TUESDAY, SEPTEMBER 21, 2010
    [Product] The Question of Email vs. Social Media: 4 Reasons Why Email is Still Relevant
    Sending out permission-based, segmented, personalized emails is relatively easy, especially when you’re using an email campaigns software product designed for non-technical users. Don’t forget about email! Email is still the biggest and simplest way for marketers to connect with their target audience. can’t. It’s easy.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JANUARY 13, 2009
    [Product] How much is too much? Frequency management and control
    If the messages are in an "active interest" category, you may suppress Low and Moderate Engagement segments from receiving them (up to the minute news, detailed product information, etc), and if the messages are in a "moderate interest" category you may only suppress the Low Engagement segment. conversation. Aunt Hilda? Neighbors?
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 27, 2013
    [Product] Secrets and Lies and Marketing
    So to address the Exxon comment, people will buy Exxon products when not thinking about it and over the long term. They are more likely to buy Apple products when focused and thinking. The study, tellingly named “ Secrets and Lies ” has been released and is available here. Three key findings. Here are the U.S. while China’s was “sex.”.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 21, 2014
    [Product] Sales Prospecting Perspectives Weekly Recap - Week of February 21, 2014
    We hope you had a productive week; we sure did, and this afternoon we''ll be having a contest between inside sales reps who passed leads this week. 'Happy Friday, Sales Prospecting Perspectives readers! It''s important to stay vigorous even through equally vigorous weather conditions. Great advice! We''re often cold calling in the office.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 10, 2014
    [Product] Sales Prospecting Perspectives Weekly Recap - Week of January 10, 2014
    At VanillaSoft, Kevin Thornton asks a big question: Are internal conflicts stifling your sales productivity ? 'Happy Friday, Sales Prospecting Perspectives readers! We''ve had a busy week, with clients arriving and inside sales reps ramping up for a successful Q1. At AG Salesworks, we often hold contests for inside sales reps.
  • HUBSPOT  |  THURSDAY, MAY 3, 2012
    [Product] How to Leverage Thank-You Page Real Estate for Better Marketing
    It's kind of like buyer's euphoria -- capitalize on that feeling to direct them to case studies, information about your company, your product and pages, and the like. The survey results help our product marketing team gauge the effectiveness of their messaging efforts. that moment after a lead converts , and you say "thank you.".
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JUNE 9, 2014
    [Product] 3 Reasons Your Website Isn’t a Brochure
    Back in the day, a brochure was something a small manufacturer created to help communicate its capabilities and products / services. '“Our website is our online brochure,” I often hear from owners of small industrial companies. Given my pre-Internet, print media background, I understand this mindset. They definitely weren’t sexy.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 21, 2012
    [Product] Marketing Automation: Why You're Doing it Wrong
    Or maybe I clicked through on an email you sent me out of curiosity, but am actually a better fit for an entirely different product you sell. Marketing automation sometimes sounds like a dirty word, and for good reason. If that's not enough to make marketers want to wash out their mouths with soap, I'm not sure what is. Probably not.
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Product] The Ultimate 2015 SEO Redesign Checklist
    Seeing how your competitors present their products or services (in terms of imagery, content, placement, and hierarchy) can be extremely helpful and save you a lot of time. For product pages, this can be difficult and time consuming (which is when you hire an agency to help!), of the top 10 million websites online using the tool today.
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