INDUSTRIAL MARKETING TODAY | TUESDAY, MARCH 1, 2011
[Product] Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity
Salespeople mail out marketing brochures and product datasheets in an effort to maintain a relationship. Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “ B2B Lead Generation without Lead Nurturing is Doomed to Fail. ”.
READYPULSE | THURSDAY, OCTOBER 10, 2013
Give them social proof that your product is high-quality, and cool right on your eCommerce site by integrating authentic social stories from your most influential customers. By displaying your cool customers’ photos on your product page you get a similar social experience shopping online as you would shopping in-store.
LEADERSHIP | TUESDAY, APRIL 15, 2014
[Product] What’s Your B2B Marketing Mission?
To embark on a mission that drives us to deliver not just the best product or service but to strive for something better than the best. Musk reminds us that it’s very easy to ask customers what they like about your product. 'Start Thinking Out-Of-The-Planet! That’s the magic of this innovation…it only gets better every day.
SALES INTELLIGENCE VIEW | FRIDAY, FEBRUARY 15, 2013
[Product] Are You Marketing to the Right Audience?
Figure out what needs to happen for your client to buy your products in the shortest amount of time possible. For example, if you sell legal management software, organizations and individuals in the midst of legal action are most likely to purchase your products. few practices, however, can help you understand your customers.
MARKETING INTERACTIONS | MONDAY, SEPTEMBER 27, 2010
[Product] Using Content for Inbound Marketing: Mine or Yours?
The types of content curation vary, but here are two types to consider: External content created about (or referencing your company or products). The discussion is focused on several different options to meet the growing content needs for prospect engagement and includes ideas about content aggregation, curation, filtering and syndication.
VERTICAL RESPONSE | MONDAY, FEBRUARY 17, 2014
[Product] How to Create a Compelling Company Explainer Video
'Get this: 92% of B2B customers watch online video, and 43% of them watch online video when researching products and services for their business. You can save lots of time, since most video production houses have the voice over talent and everything you need in-house. If you answered no, you’re not alone. Work with a Pro.
B2B MARKETING TRACTION | TUESDAY, JUNE 17, 2014
[Product] 11 B2B Website Mistakes and How to Avoid Them
Make sure that your writer doesn’t write boring content that is so typical for B2B product and service marketing! 'Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Your content is static.
WINDMILL NETWORKING | MONDAY, MAY 7, 2012
[Product] Give Your Social Media Campaign a Face with Video
Executive Profile Videos are a great way to build rapport and increase trust both for individual executives as well as for the company and its products and/or services. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. To me, this is the most important part of the show.
HUBSPOT | TUESDAY, FEBRUARY 1, 2011
[Product] How Pandora Leverages Personalization in Email Marketing
His presentation at MarketingSherpa's 2011 Email Summit highlighted personalization as the key component not only of the product itself, but also of the product's marketing. To learn more about email marketing, don't forget to register for our Science of Email marketing webinar. Are you a Pandora listener? Know Your Business.
SYNECORE | THURSDAY, APRIL 3, 2014
[Product] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
The Amazon app allows shoppers to snap a photo of a product instead of scanning the barcode or typing the name of the item into a search bar. It then pulls up the product from the photo, allowing customers to purchase it instantly. eCommerce: Creating a More Convenient (Personalized) Shopping Experience. billion, an estimated 18.4
WINDMILL NETWORKING | TUESDAY, JUNE 14, 2011
[Product] Leveraging Social Media to Expand the Power of Sports Marketing
They know their relationships with teams and players have unmatched power to build a brand, promote products and create a community of common interest. And finally, how do you find the right balance of messaging around sports and the company products for fans coming to follow their favorite team or player? Marketers understand this.
ANNUITAS | THURSDAY, FEBRUARY 20, 2014
[Product] Content Creation Fundamentals
Your goal is to write something your buyer wants and NEEDS to read to help them solve their problems, not the latest product specs or brand propaganda. 'People have an irrational fear of writing I think. Why do people struggle creating content, even short blog posts? How much content do we create? That is just an editorial calendar. Ask them.
ILLUMINATING THE FUTURE | TUESDAY, APRIL 23, 2013
[Product] Gridlock: Why B2B Marketers Must Get Off the Content Grid
Content production becomes an end in itself. Expectations then begin to eclipse content production capabilities. And, should the results of awareness and demand campaigns prove disappointing relative to the content production investment, the credibility of Content Marketing is called into question. Want added complexity?
TRADESMEN INSIGHTS | THURSDAY, DECEMBER 15, 2011
[Product] Is Mobile Marketing the Best Way to Reach the Professional Tradesmen?
If you put them on product packaging, make sure, for example, a how-to-use video is short and clear. Yes, I know the stats are overwhelming that of all smartphones today, over 50% connect to the Internet that way, and by 2014, 90% will be using mobile as a main way of staying connected. DON’T SEND PEOPLE TO A NON-MOBILE SITE.
HUBSPOT | MONDAY, SEPTEMBER 16, 2013
[Product] 10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]
One of the biggest missed opportunities for nonprofits is Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants, which is a $10,000 monthly grant to advertise on Google.com. Do: Leverage all variations of brand, product, and service terms as keywords. Yes, we said billion.
FEARLESS COMPETITOR | TUESDAY, JULY 22, 2014
[Product] How a Sudden Health Issue Changes Everything = a great lesson for everyone
A customer needed a product that we did not have on the sales floor, but we had it in the warehouse. 'Let me share my story, so that you can prepare for something unexpected like I did. In the first few months of 2014, the future looked bright indeed: I had my first keynote speech in early April. Find New Customers had a great new client.
HUBSPOT | THURSDAY, DECEMBER 29, 2011
[Product] 12 New Year's Marketing Resolutions You Can Actually Keep
We all know that when consumers look for a product or service, they turn to search engines for answers. With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. How will your business keep up? Well here's the good news. And, hey, no need to wait. Tweet this resolution! ).
WINDMILL NETWORKING | TUESDAY, NOVEMBER 27, 2012
[Product] 5 “Must Have’s” in any So(Social) Mo(Mobile) Lo(Local) Strategy
Are they in your store looking at products? The content in your product or service-based video can pave the way to solving a consumer’s challenge. If a consumer is in one of your locations and decides to order a product or service online are they able to do that from a smartphone? Must-Have’s in any SoMoLo Strategy: 1. Content.
LOOPFUSE | WEDNESDAY, JULY 14, 2010
[Product] Why APIs Matter
However, what is often missed is this automation can expand outside of the product itself. For example, if prospects haven’t used the product after registering, the first challenge is to get them to use it. LoopFuse offers a wide variety of webservice APIs to allow for such automated integration. Report Email Abuse © 2010.
LOOPFUSE | FRIDAY, SEPTEMBER 3, 2010
[Product] How you can make life easier for your sales team « Loopfuse.
LoopFuse even provides a direct link to the product so any sales member can drill down into more detail on the lead’s activity or the company’s activity as a whole. Not to mention, speaking intelligently to a lead about their pain points helps them relate better to you and the product which makes the sales process much smoother.
YOUR SALES MANAGEMENT GURU | FRIDAY, DECEMBER 28, 2012
[Product] Rural Wisconsin and the Passion of Impact
Ken provides Keynotes, consulting services and products designed to improve business performance. Ken@AcumenMgmt.com www.AcumenManagement.com. Holiday Reflections and the Passion of Impact. I grew up in rural Wisconsin-that is how it is supposed to be on Christmas morning. What do I mean by rural? Amazing…. link].
LEADER NETWORKS | WEDNESDAY, MARCH 7, 2012
[Product] Are You Ready For A Discussion Or Do You Want To Have A Monologue?
This persistent information flow creates a robust body of work about the product, service or company. Recently, I blogged about measuring engagement in online communities. The post and accompanying framework were focused on measuring engagement within private online communities - primarily B2B. The problem is one of engagement.
WRITING ON THE WEB | WEDNESDAY, MAY 18, 2011
[Product] Why Content Marketing with Video Is Key
Tom had installed a video production studio in his house and was gearing up for making his own infomercials and training videos. Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Even back then (2005?) As a professional speaker, it was a natural marketing vehicle for Tom.
SALES CHALLENGER | TUESDAY, APRIL 16, 2013
[Product] Why You Should Question Your Sales Culture
Whether on a journey from product selling to solution selling, or on a transformation to build a Challenger organization, most of us are implementing changes to cope with increasingly informed buyers. 'Today, more than ever before, sales organizations are embracing change. And, can sales culture be changed anyway?
SALES CHALLENGER | TUESDAY, MAY 15, 2012
[Product] Cross-Selling: Mission Impossible?
Lack of knowledge of other products and divisions. The mission seems simple enough: engage customers with additional parts of our business. We know there are additional ways to be partnering with these customers that can benefit both parties. However, it always feels so difficult, often times, nearly impossible. What gives?
B2BMARKETINGSMARTS | FRIDAY, NOVEMBER 12, 2010
[Product] Two ways to use your B2B customer database as a valuable targeting tool.
B2B market must be: Able to be clearly defined and described, Big enough to warrant B2B marketing efforts and costs, Reachable via some channel — direct mail, email, telemarketing, industry pubs, membership groups, trade shows, Qualified to buy the B2B product or service being sold. There’s the value of networking, of course.
HUBSPOT | THURSDAY, JANUARY 3, 2013
[Product] Is the Marketing Campaign Dead?
As a result, your marketing needs to be about them , not you -- at least until they trust you enough to want to know more about you and your products. In the old world of marketing, you could run a campaign of ads that promoted your product, and then you could turn off all of your marketing for a while. wink wink) “. What next?
VOICE-BASED MARKETING | FRIDAY, JULY 12, 2013
[Product] Dude, Where’s My Phone Lead?
Businesses that use intelligent call routing have the option of steering that lead to the right agent or department based on custom specifications (location, product, etc.) When a sale is on the line, the last thing you want to hear your agents saying is, “Dude, where’s my phone lead?!” Tracking Which Marketing Activities Generate Leads.
HUBSPOT | FRIDAY, JULY 26, 2013
[Product] 19 Reasons Your Social Media Might Not Work Out the Way You Planned
Letting current events and product launches sneak up on you can make your marketing feel all out of wack. 'Social media is the most volatile and unpredictable marketing channel we’ve ever seen. Each network is constantly being innovated, redesigned, or updated. 1) You’ve Assumed Your Audience Is All the Same. 3) It’s Not as Easy as It Looks.
SALES LEAD INSIGHTS | MONDAY, MARCH 1, 2010
[Product] B2B Marketing University: 3/3 in DC and 4/7 in Palo Alto
No product pitches. Join us for a complimentary afternoon seminar and take your business-to-business marketing and lead generation to the next level. Your attendance is free, compliments of B2B Marketing University’s sponsor, Silverpop. The best part is that B2B Marketing University is 100% pure education for serious B2B marketers.
HUBSPOT | MONDAY, AUGUST 23, 2010
[Product] Understanding the ROI of Customer Evangelism
As “evangelists,” happy customers engage others in positive communication around a specific service or a product in order to “convert” them. If you have forms that encourage product sharing within an existing pool of customers, make sure you track the success of these initiatives. “ What is the ROI?
HUBSPOT | FRIDAY, APRIL 29, 2011
[Product] Top Questions You Asked about Producing a Webinar
To help businesses get started on using webinars for lead generation, yesterday we hosted a session that extensively covered the webinar production process. Livestream and AnyMeeting.com offer free versions of their product. So do you have any comments that will continue our discussion about webinar production?
MARKETING INTERACTIONS | TUESDAY, JUNE 22, 2010
[Product] Webinar Q&A: How to Build an eMarketing Strategy to Drive Sales
If you’re creating content designed to help a prospect solve a problem, then your strategy is often the same across services, professions and product/solution companies. It’s not about the products or services. Thanks to the attendees of today's Swiftpage Thought Leader webinar series - you were terrific. Email Subject Lines.
WRITTENT | WEDNESDAY, DECEMBER 11, 2013
[Product] 10 Shortcuts for Writing a Blog Post in Record Time
Here are some hard-learned, expert hacks to guide your journey to extreme productivity: 1. Become a Master of Productivity Hacks. The world’s most brilliant bloggers don’t necessarily write faster than you or I, but they’ve mastered some seriously smart productivity hacks to avoid distractions. Well, you’re not alone. Blogging
B2B MARKETING TRACTION | FRIDAY, OCTOBER 12, 2012
[Product] If There’s One Thing Constant About Marketing, It’s Change
Someone who wants to buy a product or service now has a whole world to shop in (online) or at least to investigate what they want to buy before they buy it. the customer’s experience using the product purchased. If you like change, you might consider a career in marketing. Marketing has changed light years in the last ten years.
EMARKETING STRATEGIST | MONDAY, FEBRUARY 14, 2011
[Product] Even the Big Guys Screw Up SEO
They even outranked manufacturer’s websites for their own product names. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” wasn’t surprised because I think it happens way more often than Google lets on. Penney’s site ranked so well. Featured
PR MEETS MARKETING | WEDNESDAY, MARCH 4, 2009
[Product] Measuring The Cost of Bad or Good Online Reputation
If I assumed that each person bought at least one Skittles product that cost $0.75, then the potential value would be $448,500. . By noblelgnoble via flickr. received this question from Nathalie Seoteman after she read my free ebook on using social media: . efforts? This raises an interesting and very complex question. The “formulas”.
B2B LEAD GENERATION BLOG | TUESDAY, DECEMBER 30, 2008
[Product] How to use social media for lead generation
The team established the group as a forum to discuss issues not related to the company or its products but issues related to network test equipment and security. I’ve been blogging for over five years. When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation.
HUBSPOT | TUESDAY, SEPTEMBER 3, 2013
[Product] Adjust How You Think About Content (It Could Actually Lessen Your Workload)
Your sales team has very “real-world” experience with your products and services that you or your marketing team may not have. And of course, create content that addresses the FAQs they receive every day to make their time more productive. If implemented properly, though, content can easily lessen your overall workload plus save costs.
HUBSPOT | THURSDAY, NOVEMBER 17, 2011
[Product] How to Save Ecommerce Sales With Abandoned Cart Emails
Ecommerce sites lose out on many potential sales simply because customers abandon their carts in the middle of shopping, and it’s not always because they’re no longer interested in purchasing the product (although that might be true in some cases). Loses interest in product. Tab/browser accidentally crashes/closes.
MARKETING ACTION | MONDAY, SEPTEMBER 9, 2013
[Product] Better Calls To Action = More Conversions
It’s the trigger that leads the visitor to engage in a meaningful next step with your organization — whether that step is engaging the audience in the comments, finding more content, or buying your product or service. The second tier for CTAs catches visitors while they’re considering your company, product, or service. On a top banner.
B2B IDEAS @ WORK | WEDNESDAY, FEBRUARY 2, 2011
[Product] Research Tips for B2B Marketing
Focus groups are an adaptable research tool that can be used to discover a multitude of things, from an assessment of a product, to its potential issues or weaknesses, or just the lay of the landscape and how the product fits into it. So the next time you need to learn about your company or product or service, ask the people who know.
WINDMILL NETWORKING | THURSDAY, SEPTEMBER 27, 2012
[Product] What is So(Social) Mo(Mobile) Lo(Local) and Why is it important to Marketers?
Consumers are now able to receive and transmit information more easily and instantaneously than ever before, which has transformed the way they buy products and services. Get this: 62% of all online shoppers read product-related comments from friends on Facebook and 75% of these shoppers click through to the retailer’s site.
SYNECORE | THURSDAY, JULY 17, 2014
[Product] The Digital Reality: How Technology has Transformed the New Business
Here’s what I’ve come up with so far: Instead of the marketing team working alongside the finance guys, who work alongside the product gurus, who work alongside tech team, all of these departments, including their goals and strategies, begin to overlap and work in tandem. 'Technology builds the business. Technology refines the business.
SYNECORE | THURSDAY, APRIL 24, 2014
[Product] The Real Value of Viral for Businesses
In the end, viral is perhaps most useful when viewed as a success metric reflecting the extent to which a given campaign is able to fulfill its intended objective(s), whether to re-brand a product or service, as in the case of Old Spice, or to accomplish some other marketing initiative. Of Viral, Social Influence, and Word-of-Mouth.
SYNECORE | WEDNESDAY, APRIL 2, 2014
[Product] You’re Blogging It Wrong: 5 Common Content Mistakes
Your blog is not a sales tool, and if you are constantly using that space to promote your own products you are not going to retain readers. Blogs are an indirect way to drive the sales process through good content; don’t use your blog only to plug your own products and services. You want to be seen as a thought leader. You’re busy.
SYNECORE | WEDNESDAY, JANUARY 22, 2014
[Product] Look Through The Social Window
So, help your audience share their stories about and experiences with your brand and products. In regards to our product or service, what type of content (i.e. 'That glorious “bing” heralding from your social page signals more than just a comment or mention. Repeat after me: “Bing” = Content Ideas. Just how do you do so? The worst?
HUBSPOT | WEDNESDAY, APRIL 11, 2012
[Product] How to Select the Right CTA for Every Page on Your Site
Awareness: Prospects have either become aware of your product or service, or they have become aware that they have a need that must be fulfilled. Evaluation: Prospects are aware that your product or service could fulfill their need, and they are trying to determine whether you are the best fit. CTAs are a great way to do that. Voila!
VERTICAL RESPONSE | THURSDAY, DECEMBER 5, 2013
[Product] How to Strike While the Iron is Hot with Your Website Visitors
While you’ve got visitors on your website and they’re potentially adding products or services to a virtual shopping cart, they’re showing intention to buy. Online retailer Anthroplogie does a great job of this with their, “get the look” recommendations right below the product, and their, “you may also like” section.
JILL KONRATH'S SELLING TO BIG COMPANIES | MONDAY, JANUARY 28, 2013
[Product] 5 Steps to Better Referral Selling
The most effective, productive way to build a business is through referrals,” Black insists. Today's post from the Chamber of Commerce features business-growth advice for small companies. There are many sales strategies, but none as effective as referral selling. So, how can people in sales best tap into the power of referral selling?
THE FORWARD OBSERVER | THURSDAY, JUNE 5, 2014
[Product] So What Exactly IS Inbound Marketing?
In years past, when a buyer was researching a purchase, they had to contact the seller in order to learn about the product, pricing, options, guarantees, etc. Now , thanks to the Internet, buyers can research the product without having to first go to the seller. Here''s a primer. Here''s an overview. But first, some historical context.
LEADER NETWORKS | THURSDAY, MARCH 25, 2010
[Product] The Role Of Social Engineering In Social Media
Next, perhaps, you will want the members to view a video on the site that discusses some company-centric new product offering. This is just a way to help focus the energies of engagement into a productive step-wise process. What do Disney World and social media have in common? The answer to the question is social engineering. Right.
YOUR SALES MANAGEMENT GURU | MONDAY, JUNE 27, 2011
[Product] Building Culture to Increase Profits
Previous blog on building belief would be a good read on this topic, but in summary focus on building success stories on where your product/service has greatly benefited your client base and share them at least quarterly. Sales Leadership: Building Culture to Increase Profits. Ages 2005 2010.
WRITING ON THE WEB | TUESDAY, SEPTEMBER 28, 2010
[Product] Content Marketing with Blogs: What Do You Believe?
They don’t care about your products so much as what they will do for them. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values. What’s your true purpose?
HUBSPOT | TUESDAY, AUGUST 9, 2011
[Product] How to Protect Your Website Content From Future Panda Updates
If you run an online store, consider a weekly product roundup in which you list the highest selling products of the week as well as what makes those products great and unique. Balliett is also the co-founder of Killer Infographics, an infographic design firm based on Seattle. Easier said than done, right? They aren't dead.
SAZBEAN | MONDAY, SEPTEMBER 12, 2011
[Product] Hard Learned Lessons about Advertising and Small Business
The average selling price of one startup’s product was $1,200, but the advertising cost to obtain a single lead was over $300. By contrast, if the product price is $25,000 and the advertising cost to obtain a lead was $200, then the producer may have a viable marketing strategy. Trust but Verify. Gauge the Appropriateness of the Media.
SAZBEAN | MONDAY, DECEMBER 13, 2010
[Product] ASICS uses Facebook App to Find New Spokeswoman
As fans engage with the brand for the contest, they can also get product information, view behind the scenes videos, and get a list of upcoming marathon events. This expands on their strategy of recruiting runners at last May’s Paris Marathon. Whether this campaign will resonate with ASICS fans remains to be seen. What do you think?
B2B MEMES | WEDNESDAY, DECEMBER 8, 2010
[Product] Publishers and the iPad: No Future in Control
It makes it too hard to control who gets their product, how much they can charge for it, and who they have to compete against. Control. Magazine publishers love it. Especially B2B publishers (why do you think they call it “controlled circulation ?). Or at least they love it until someone else has it. Then it’s evil. Not necessarily.
CONNECT THE DOCS | WEDNESDAY, SEPTEMBER 23, 2009
[Product] A Content Marketing Reality Check
There's a big difference between getting publicity and getting productive, reveals Wendy Piersall , founder of Sparkplugging.com , a blog network that focuses on work-at-home resources for solo business owners. Sure, it sounds great to be able to say you've been interviewed by so-and-so, or featured on such-and-such. Check it out!
JUNTA 42 | TUESDAY, AUGUST 11, 2009
[Product] Are You Creating Necessary Content?
I'm not talking about the information you create that talks about your products and services. To do that today, you need to have not only the best products and services, but you need to be the provider of the best information. Is it necessary? That, in and of itself, may not be enough. why do it at all?
HUBSPOT | WEDNESDAY, OCTOBER 5, 2011
[Product] 10 Business Blog Posts You Should Write NOW
With that problem in mind, write a detailed blog post that provides practical and non-product focused solutions. The Data Story - As a business, you are working on selling an idea as well as a product or service to your customers. Creating content is the cornerstone of inbound marketing. This problem ends today. Let's get started!
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JULY 9, 2014
[Product] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
Newsletters deliver relevant content that can build your brand, set your organization up as a thought leader in your industry, introduce a new product, offer videos and whitepapers, and much more. 'AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. marketing?”)
CONTENT MARKETING TODAY | SUNDAY, DECEMBER 13, 2009
[Product] Is Your Marketing as Smart as a 5th Grader’s?
We all know how important it is to deliver our marketing messages to those who are best positioned to purchase our products and services. This Young Neighbor Understands Target Marketing Perfectly. We have just moved into a great new neighborhood with plenty of energetic young kids. Our local dog sitting entrepreneur gets it exactly right.
INBOUND SALES NETWORK | TUESDAY, JANUARY 3, 2012
[Product] How to Sell Your Executives on Outsourced Lead Generation
Even if such a move produced a conservative 10 percent increase in sales productivity, the potential for much greater revenue is obvious. ” Then team up with your sales leaders to determine what kind of revenue production that additional sales capacity might represent. Wondering how to do it can be done? Sell The Vision.
HUBSPOT | MONDAY, AUGUST 12, 2013
[Product] Foolproof Formulas to Turn a Cluttered Twitter Stream Into Real Business
At this stage they''re thinking more directly about products than they are, say, at the top of the funnel. While content was the start of the relationship, it''s product innovation and personal attention that has kept us as customers. 'In one second on the internet , there are more than 6,000 tweets. Take a breath. Blink again.
INDUSTRIAL MARKETING TODAY | TUESDAY, NOVEMBER 22, 2011
[Product] Cool Stuff Manufactured in America
Marlin Steel in Baltimore, MD manufactures Custom Wire Baskets, Mesh Baskets, Stainless Steel Products, Custom Wire Forming and Precision Sheet Metal Fabrication for the Automotive and the Ammunition industries and a range of other industrial applications. ve selected three for this post because they are about small manufacturers in the US.
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 6, 2013
[Product] 3 Behavioral Insights Marketers Should Be Mining
Mining the real world first, allows more productivity in mining the digital world – helping to answer key buyer insight questions such as: When buyers enter our site, which business issues generate more interaction? Providing him with a pulse on rapidly changing buying behaviors in the new digital age. Mining the Real World.
THE POINT | THURSDAY, OCTOBER 20, 2011
[Product] Radian6 Email Campaign Hits the Mark
Most notable: not once in the entire copy is the company or product mentioned. Note that whereas there’s no mention of the product, the people most interested in what the ebook has to offer (“…how companies are integrating social tools and strategies …”) are by default those that will be interested in Radian6 solutions. What I like: 1.
YOUR SALES MANAGEMENT GURU | MONDAY, SEPTEMBER 26, 2011
[Product] Step One: Creating Your Menu for Life: Passion of Impact
Ken provides Keynotes, consulting services and products designed to improve business performance. Acumen Management Group Ltd. operationalizes” sales management systems and processes that pull revenue out of the doldrums into the fresh zone. Move up and move ahead! Ken@AcumenMgmt.com www.AcumenManagement.com. 3f4qb8v9ge.
THE POINT | WEDNESDAY, SEPTEMBER 19, 2012
[Product] Converting Trial & Freemium Users: Keep Selling Post-Trial
Lead nurturing programs designed to convert trial users tend to focus, as they should, on the very front end of the trial period, when it’s critical to make sure the user is fully engaged with the product being tested. Another option is to send a brief survey as the final communication asking why he/she didn’t buy.
YOUR SALES MANAGEMENT GURU | WEDNESDAY, AUGUST 22, 2012
[Product] The Power of the Influencer
In developing your sales strategy make sure you seek out those individuals that your product/service will impact within the organization and include them in key steps of your sales process. The Power of Selling the Influencer . It maybe informal power, but it is still power. Sales Leadership Training Sales Management Training Sales Trainin
LEADER NETWORKS | THURSDAY, JUNE 23, 2011
[Product] Social Business Readiness: 5 Questions for Human Resources
Have HR staff undergone a proper immersion and education program about social media so that they can answer questions and support productive uses of social media within the organization? Human resources are the people finders and keepers. Organizations usually benefit when there are multiple intersections among staffers through social media.
YOUR SALES MANAGEMENT GURU | MONDAY, FEBRUARY 6, 2012
[Product] Secrets of Hiring Top Performing Salespeople
Ken provides Keynotes, consulting services and products designed to improve business performance. Ken@AcumenMgmt.com www.AcumenManagement.com. How to Take Emotion Out of the Sales Hiring Process and Hire the Best Salespeople. What could be the results of attending this web cast? How to evaluate the traits of high performers.
MODERN B2B MARKETING | TUESDAY, AUGUST 21, 2012
[Product] Four “New Marketing” Skills You’d Better Learn Quick
His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz. You can connect with Matt via email , Twitter , LinkedIn or his blog. Are you taking advantage?
HUBSPOT | MONDAY, APRIL 4, 2011
[Product] How an e-Commerce Company Boosted Web Traffic 600% without Spending a Dime on "Advertising"
Ask yourself the hard question: "Am I providing the products/answers to my potential customer's search behavior and questions?". This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. And the result? Marketing Takeaways. Don't miss it!
HUBSPOT | WEDNESDAY, JULY 27, 2011
[Product] What's Your Facebook Ecommerce Strategy?
What is to stop this very same process from occurring with actual products and services, not just games? You could build up a Facebook virtual credit line, and then perhaps use it to buy streaming movies, MP3 ’s, or even products that would ship directly to the buyers. Facebook now has several integrated payment partners.
HUBSPOT | MONDAY, JULY 11, 2011
[Product] 3 Awesome Emails to Increase Customer Retention
Clued into the shopping cycles of busy households, Alice.com is an online source for products like soap, cleaning supplies, batteries and other home essentials. The site enables you to set up alerts for products that frequently run out. My only critique of the email reminder is that the products are listed as “overdue.”
INBOUND SALES NETWORK | THURSDAY, JUNE 9, 2011
[Product] 4 Steps to Endless Referrals - Guaranteed
Make sure your colleagues, clients, and customers fully understand all of your products and services. It amazes me how many people the average professional has in their network, yet how many of those contacts don't truly understand all of the professional's product or service offerings. However, getting referrals is not that simple.
B2B MARKETING SAVVY | TUESDAY, AUGUST 4, 2009
[Product] Put “Relationships” Back into Public Relations: B2B Clients/Agency Reap the Benefits
It’s my observation that product promotion has largely replaced the beneficial activity of relationship building. Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. Enjoy the read, please subscribe to my RSS feed , or. Promotional bombast has replaced relationship building. Welcome!
WEBBIQUITY | WEDNESDAY, MARCH 14, 2012
[Product] 17 (of the) Best AdWords and SEM Guides of 2011
Janel Landis Laravie highlights changes Google had made to give paid search results more prominence, among them Local, Product, Video, Phone and Sitelinks, and states that “If you still are not using these, you are missing out.” That high-level analysis is misleading, however. pages with a conversion form and limited content).
EMARKETING STRATEGIST | FRIDAY, JANUARY 7, 2011
[Product] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
It’s realistic to expect customers to search for what you’re selling, click on your website and buy something if you sell physical products such as shoes, tech toys or books. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. One is not better than the other. You do!
NUSPARK | SATURDAY, JULY 17, 2010
[Product] Set the Record Straight: Marketing Automation vs. Email Programs
Landing pages are microsites that promote specific products/services with call-to-action web forms. If you have a sales team, and sell a complex product or service, then Marketing Automation is the solution. We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. Get it?
TOM PISELLO | MONDAY, JANUARY 10, 2011
[Product] Let the Good Times Roll? IT Spending on the Rise, But Executives Remain Economic-Focused
In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity. A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT.
VIDYARD | MONDAY, NOVEMBER 11, 2013
[Product] The Future of Video Marketing: My Top 10 Predictions
If your sales team isn’t already asking for video, it’s only a matter of time before they realize the benefits, the tools available, and ask for an in-house production manager. Similar to a trailer for a movie, you’ll release a teaser video to current customers in email to announce new products and your attendance at events.
CONFLUENT FORMS | THURSDAY, FEBRUARY 7, 2013
[Product] Your business should be blogging (actively!)
A lot has changed in the last few years and especially in the last few months where online marketing is concerned. Changes to Google's search algorithms (Panda, etc.), changes to the way Facebook Pages work (pay to reach your fans), new search features (authorship), and much more. Blogging can and should be a large part of that strategy.
TRADESMEN INSIGHTS | TUESDAY, NOVEMBER 1, 2011
[Product] New IBM Study Addresses Major Challenges Facing CMOs
new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to traditional marketing methods of brand and product marketing. As CMOs struggle, there is a window of opportunity for ad agency new business. .
MARKETING ACTION | WEDNESDAY, MAY 21, 2014
[Product] Content Syndication: 3 Key Techniques
It’s difficult at best for marketing teams to continually pump out a high volume of quality content, so it’s important that the man hours and the budget that gets poured into content production really pay off. Many businesses have turned to content syndication to get more exposure (and more sales leads) out of the content they’ve produced.
THE FORWARD OBSERVER | TUESDAY, MAY 7, 2013
[Product] Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups
The expertise demonstrated in your blog makes people think your products and services are equally topnotch. 'Artillery B2B Marketing Blog > The Forward Observer B2B companies who blog can benefit from all the essential marketing nutrients it provides, including increased awareness, better quality leads and sales. So what exactly is a blog?
SOCIAL MEDIA B2B | WEDNESDAY, SEPTEMBER 1, 2010
[Product] The Best Free iPad Apps for B2B Marketers
If you are using an iPad for sales presentations and to share other product materials, this is best way to make sure those out in the field always have the latest versions. Now that Apple has sold 3 million iPads, the platform is worth looking at for B2B marketers. It is much more of a consuming device, rather than a creating device.
MODERN B2B MARKETING | WEDNESDAY, APRIL 2, 2014
[Product] How For-Profits Look to Non-Profits for Marketing Inspiration
Just as huge crowds of people flocking toward a cause or a product is persuasive, so is a single person – if that single person is a big deal. Pepsi has a long tradition of enlisting big names to promote its products — Michael Jackson, Ray Charles, Britney Spears, Madonna, Christina Aguilera, Mariah Carey, and Mary J.
HUBSPOT | TUESDAY, JANUARY 17, 2012
[Product] 9 Common and Costly B2B Social Media Marketing Mistakes
Blabbering About Boring Products. huge difference exists between generating leads with social media and publishing boring, product-focused content. While you need to be generating leads with social media, that doesn't mean you should be talking non-stop about your product. Yes, B2B companies should be using social media.
B2B MARKETING INSIDER | TUESDAY, APRIL 12, 2011
[Product] Delivering Return On Marketing – What’s Your ROI?
Consideration: When you are trying to get people to consider your product or solution, marketing tactics are highly measurable. You should look for increases in the number of branded or product-related searches, landing page hits and a steady growth in website visitors. What's Your ROI? What is your return on marketing?
THE EFFECTIVE MARKETER | WEDNESDAY, MARCH 17, 2010
[Product] B2B Email Design – Gallery 2 « The Effective Marketer
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not. Short copy. Big blue lead in.
JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, JUNE 26, 2012
[Product] Help! I Can't Close Sales: 5 Ideas to Increase Your Close Ratio
What are your objectives relevant to the business drivers this product/service addresses? Recently I got an email from Ahmed that said, "Do you have anything on how to close sales? Getting into an account isn't a problem for me. But I get stuck after submitting a proposal. They seem interested. Then, after they get my proposal, nothing.
KOMARKETING ASSOCIATES | THURSDAY, MARCH 21, 2013
[Product] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
Customer Service: Evaluate customer service data to understand common problems and challenges with products and solutions. His article in Advertising Age discusses these fundamentals, which are: Design is the New Marketing. Value is the Currency. Agents Broker Brand Relationships. People are the Regulators. Design is the New Marketing.
B2BMARKETINGSMARTS | THURSDAY, OCTOBER 21, 2010
[Product] Four ways to keep your B2B marketing Web site from turning away customers.
Productivity. When the visitor clicks on the category that matches their interests, the page that appears should address the issues specific to that grouping and the benefits the product or service delivers in that area. love the title. It made me act, just like the strong title of any white paper should. For example: Title Navigation.
FOLLOW THE LEAD | THURSDAY, AUGUST 15, 2013
[Product] Before you build prospect list, Build a customer profile
What do they need help with to increase their revenue, and how do my product or services help them in achieving their goals? How does my product or service solve their problems? 'Identifying the right audience is the most important step in the process of finding new customers, prospects or leads. Who are my customers? Location?
SALES INTELLIGENCE VIEW | WEDNESDAY, DECEMBER 12, 2012
[Product] Appealing to All Decision Makers
Business people are self interested and want to know how a product or service will help their company and their careers. By providing product specifications, descriptions, features, and benefits on the webpages, and packaging them for specific title and job roles, you can influence all the decision makers with one website. Sales 2.0
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 24, 2014
[Product] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
Is there some sort of quiz or assessment that you can create around your product or service that plays to this? Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. ’, ‘What European City…?’,
VERTICAL RESPONSE | THURSDAY, OCTOBER 31, 2013
[Product] How a Welcome Email Can Boost Your Business
“The customer didn’t just buy your product, they bought the support and customer service that comes with it.” For example, encourage the customer to watch a video, read a blog post, check out related items, register his or her new product, fill out a profile on your company site or direct them to other helpful resources.