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  • FEARLESS COMPETITOR  |  FRIDAY, JULY 8, 2011
    [Product] What do you think of the content at Find New Customers, Hunter?
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. From Hunter Boyle of AweberCommunications to Todd Lebo of MarketingSherpa. Thanks Hunter. We’re flattered. Paul Dunay, Buzz Marketing for Technology.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 22, 2011
    [Product] The Fearless Competitor to review the new book by Mike Stelzner – “Launch”
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Win a free copy of this great book. Details below. This is due to the remarkable popularity of this blog (Thank You!) and our past book reviews. How YOU can win this book!
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Product] How to Create 200 Hours Worth of Marketing Content in One Night
    Great question. A “hack night” (or “hack day” or “hackathon”) is a specific amount of time set aside for a bunch of your team members, coworkers, or employees to get together and work toward some sort of productive goal, typically with the aim of completing a project from start to finish within that timeframe.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [Product] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    92% of B2B buyers use online resources to research products and services. Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers. How are marketers measuring social media success? hours.
  • MARKETING INTERACTIONS  |  TUESDAY, NOVEMBER 16, 2010
    [Product] Buyers Set the Pace for B2B eMarketing
    Products and solutions are growing in complexity that takes more time to understand, but the kicker is that your buyers don't have more time. The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer's friend. Maybe so, maybe not. In fact, quite the opposite is likely true.
  • PAUL GILLIN  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Product] What You Probably Didn’t Know About Editors
    Editors get little credit for what they do, but like film directors and record producers, their function is essential to a quality product. Editors take pride in seeing a product they can be proud of. This morning I spent 45 minutes cutting an article by a technology marketer by one-third. And that made me happy. Wrong.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 13, 2015
    [Product] Is your (Body of) Content Ready for Beach Season?
    product recommendation tied to the challenges they shared? Is your content failing you? Are you finding your click through rates are low, your leads are declining, your pipeline is looking way too thin, or perhaps, too flabby? It may be time for a quick content tune up, before beach season really starts. As a result they have achieved a 5.6x
  • BIZNOLOGY  |  FRIDAY, JANUARY 23, 2015
    [Product] Mobile will disrupt your industry: 3 ways to protect your business
    Anyone carrying and using a mobile phone creates a stream of data about their likes and their locations that many innovators plan to leverage for delivering improved products and services. How important is mobile for marketing your business in 2015? Even coffee only got support from just over half the respondents. That means some 4 to 4.5
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Product] 5 Deadly Twitter Sins to Avoid
    Although Twitter gives you the opportunity to spread your message, don't use it purely for the purpose of promoting your business, products, and services. Constantly pitching your followers with "Try our product. If you're desperate to get your product out there to this audience, consider retweeting others' reviews. The bonus?
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 22, 2012
    [Product] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
    There is obviously more that you can do with your page, primarily by establishing robust Products and Services pages. Assuming that you currently work at the business for which you will be creating the page, you will be able to edit your company’s page by changing the settings for the page.  What other tips would you add? My Google Profile+.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 21, 2012
    [Product] Our latest marketing project – Protegrity USA
    Protegrity USA has a wonderful product, vaultless tokenization. That protects critical information like credit card numbers by storing “fake data” rather than actual card numbers, making actual data invisible to hackers. They own dozens of patents. They have world-class customers. And they are a customer of Marketo.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 24, 2011
    [Product] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
    Our technology helps sales teams be more productive, successful, and increases company’s top-line revenue by at least ten percent. Today is a special day for InsideView and the more than 75,000 sales professionals across 1,000 companies currently using our Sales Intelligence technology. tools by both sellers and buyers.
  • GREAT B2B MARKETING  |  MONDAY, AUGUST 29, 2011
    [Product] Where to Find B2B Leads – Part 2
    Microsites – A microsite is an area of your website that is devoted to a specific area of your product or service offerings.  Online Demos – If you have a product or service that can be demonstrated (e.g. In a recent post, I talked about six direct marketing sources of B2B sales leads.  You can view that post here. Pull Marketing.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 29, 2010
    [Product] Have You Got a Social Media Policy?
    Define a process for crisis issues like a Twitter storm on a specific product. Identify internally who will be responsible for granting permission on industry trends, new products, etc. Since anyone can be a spokesperson on social media, your company should have established guidelines that outline rules for online engagement.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JULY 7, 2013
    [Product] Thought Leadership Marketing in a Vertical Market
    Develop ongoing programs to train employees in industry-specific sales skills and, if necessary, certify their knowledge about particular technologies, products or services.   . Learn how thought leadership marketing will impact your vertical market presence. Plenty, in my experience. They include: Higher revenues. Better margins.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 21, 2012
    [Product] How Are You Managing Your Content Marketing?
    70% say content marketing makes them feel closer to the sponsoring company, while 60% say company content helps them make better product decisions. The job of marketing today isn’t to create new customers but to create passionate subscribers to our brand. Our challenges are to make a person stop, read, think and behave differently.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 2, 2014
    [Product] B-to-B Video is on the Rise: Are You Taking Advantage?
    How-to videos, troubleshooting, new product launches are just a few that come to mind. Videos don’t have to be long or be made into a Hollywood production. Does your company have a presence on YouTube? If not consider these stats: 1 Billion unique visitors each month. Over 6 billion hours of video watched each month.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 28, 2014
    [Product] How to Focus Your Marketing Messaging on What People Really Want
    If the product is positioned as a way to make Tom’s work take less time so he can accomplish more, he’ll bite. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 7, 2010
    [Product] Twitter’s Biggest Scams Part 1: MLM
    The distributors profit from the sale of real products and from commissions for recruiting new distributors — so the more “levels,&# the more profitable they are. However, Internet MLM schemes seldom rely on the sale of a physical product or legitmate service.  So, I figured if I was wondering, you might be wondering too.  
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Product] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    Whether you’re promoting an event, new product, special deal, or webinar, your cover photo is the perfect place to highlight your most important promotion. Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? Read some more ideas for creative cover photos here.). Social Media
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 15, 2011
    [Product] Laugh and Learn featuring @fearlesscomp | Episode 34 – Captain Inbound
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B demand generation | Laugh and Learn. After you’ve been doing it awhile, the audience expects it. You just can’t miss a show.&#. You are right, Mike. Very creative!
  • VIDYARD  |  THURSDAY, MAY 21, 2015
    [Product] The Value-Add of Video in the Content Journey
    Videos further in the funnel like product demos, customer testimonials, or personalized sales videos can all help move buyers towards the close. Marketers consistently look for new ways to Engage buyers. Today’s best marketers are analytical, creative and measure everything to ensure we achieve optimal results. The Role of Video? Using Data.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Product] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. If your business is sending out an advertisement for products or services, it needs to be completely obvious that that is the intention of the email. CAN-SPAM. Yikes. You don''t have to do it that day. And so on.
  • AVITAGE  |  MONDAY, AUGUST 6, 2012
    [Product] Theory of Postponement and Content Marketing
    Just as postponement is designed into a manufacturing production process, it must be designed into a content production process.  The theory of postponement is well understood in the supply chain and manufacturing world.  Think of the genius in the Dell custom PC supply chain. 
  • MARKETING INTERACTIONS  |  MONDAY, DECEMBER 14, 2009
    [Product] Is Your B2B Marketing Content Reader Friendly?
    Yet, according to Lorie Loe from Eccolo Media, “Decision makers and those who influence them want information that is straightforward, well-crafted and can inform their earliest research into vendors and products.” So why haven't we shifted the formatting and style of white papers to make our content more reader friendly? Up and down.
  • INBLURBS  |  MONDAY, JULY 16, 2012
    [Product] Eloqua Announces Chatter Integration
    Eloqua connected me with their product team who gave me a demo. Eloqua revealed this week a new integration with social enterprise app innovator Chatter. The Salesforce.com-owned business network will automatically be integrated into Eloqua’s Marketing Automation (MA) platform free of charge. Also, data from Eloqua is synced with Chatter.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 18, 2011
    [Product] Getting Your Small Business Ready for Google+
    Here are two immediate actions I would recommend they take: 1.      As a priority I would ensure that the Google+ button is added to your articles and sales pages so that people can share your great content with their network. 2.      Listen for mentions of your brand, product and services in Google+ to manage your reputation online.  Yeah.”.
  • HUBSPOT  |  WEDNESDAY, JANUARY 5, 2011
    [Product] 3 Compelling Manufacturing Lead Generation Calls-to-Action
    While manufacturers may not be able to shout ‘buy now’ like retailers, don’t fall into the trap of thinking that you don't have anything other than products to offer perspective customers. For prospects who aren’t ready to request a quote, create other calls-to-action related to your products and services.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Product] 8 Ads With Subliminal Messages You've Probably Missed
    David Ogilvy, the modern Father of Advertising, once shared this great quote : “A good advertisement is one which sells the product without drawing attention to itself.”. Advertising is supposed to be impactful and clever without overpowering. In short, be subtle. And advertisements have a long history of being subtle. And why should it?
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Product] B2B Videos: Go Beyond Humdrum to Engage & Enthrall
    Once you’ve been wowed by the interactive wizardry and special effects served up by Hollywood, it’s hard to settle for a talking head juxtaposed against tedious office and product shots. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 16, 2014
    [Product] 5 Lessons Content Marketers Can Take Away from the 2014 World Cup
    The gathering of fans truly is a special scene as they back their home country and a product that’s put on the field that they can be proud of. Now, much like your average American, I feel that professional soccer falls somewhere between Cornhole and Quidditch in terms of everyday sports importance. Credit: www.forzaitalianfootball.com.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 28, 2015
    [Product] Google+ Collections: What You Need To Know
    Tech Start Up could focus on a collection based on the Internet of Things, Products, Tech Trends, etc. On top of all the recent Google Updates , now Google+ is at it again despite speculation that the network is on it’s way out. This month they made an update leveraging it’s users to curate content. Collections vs. Communities. Functionality.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Product] Prove Your Worth:10 KPIs for Marketers
    To prevent churn, you need 360-degree view of your customer , and to constantly be monitoring customer satisfaction and usage of your product. 4. What is it that causes someone to search for your product for the first time? What numbers would you give them? What key performance indicators (KPIs) would you use? Sales Revenue. Right?!
  • SCHEIER ASSOCIATES  |  MONDAY, NOVEMBER 18, 2013
    [Product] Anything as a Cloud Service
    It eliminates the entire concept of RAID and LUNs, says Senior Director, Products, Sean Derrington. Pertino, which relied on extensive feedback from the Spiceworks community when shaping the product, is focused on organizations of up to 500 employees. says CEO Scott Petry. There’s even an ease-of-use play. Pricing starts at $9,995.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Product] Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
    It''s a super effective way of reconnecting with people who have already expressed some kind of interest in your companies, products or services. If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. You might find they pay off in a big way. Crazy, right?
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Product] 8 Tips From Top Experts on How to Achieve More in 2015
    In his High Performance Academy , one of Brendon’s tools is his 1 page productivity planner. This 1 page daily planner enables you to focus on the projects that matter, interact and respond to others at the right time, and postpone distractions until after you’ve had a productive day. Did you achieve all that you wanted to in 2014?
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 30, 2011
    [Product] 5 Ways to Find Your B2B Company’s Online Fans
    If your B2B company has been diligent in its product research, sales relationship and customer service development, it has developed a core group of fans. These fans love your products and services, and would gladly recommend them to their co-workers, clients and business contacts. Review your blog comments. Simply ask.
  • SAZBEAN  |  TUESDAY, JUNE 12, 2012
    [Product] How to Make More Money From Existing Customers With Marketing Automation
    We’ve got more products that might strike your fancy, additional services that would make you squeal, and who knows what we’ll roll out in the future! Many businesses focus on bringing in more and more new customers; but the fact is, most of us aren’t in a one-and-done situation. Ready? Let’s make some (more) money.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Product] 11 LinkedIn Marketing Gems You're Missing Out On
    Targeted Product Tabs. You probably know about the product tab on your LinkedIn company page, but did you know you can do more than just blanket product information out there for the entire LinkedIn universe? You can actually create different variations of your product tab for each segment of your target audience.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Product] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    Increase maximum CPC bids for under performing terms that include a specific term in the keyword phrase, as that keyword is relevant to my client’s product. Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. Ad Level: Pause. STRATEGY EXAMPLES. Summary.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Product] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    Increase maximum CPC bids for under performing terms that include a specific term in the keyword phrase, as that keyword is relevant to my client’s product. Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. Ad Level: Pause. STRATEGY EXAMPLES. Summary.
  • INBOUND SALES NETWORK  |  TUESDAY, FEBRUARY 14, 2012
    [Product] All’s Fair in Love and Lead Generation
    It’s not about asking your customer to buy your product or service and put it on the shelf with all the other products or services they have bought in the past. In some situations, such as when you are in love or when you are generating leads, you have to throw your old rules regarding relationships out the window.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Product] The Top #Nifty50 Women in Technology on Twitter for 2012
    Chicago-based technology marketer Elyse DeVries most recently worked as Marketing Manager, Demand Generation at The SAVO Group, and prior to that did stints as Marketing Manager, Social Media at Alterian (owner of the former Techrigy SM2 social media monitoring product) and Marketing Specialist, ERP USA at Comarch. Stacey Acevero. sacevero.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 19, 2012
    [Product] 5 Marketing Tools I Am Thankful For
    Having all of these integrated has made my life much easier and my work life much more productive. I’m sure there are other tools available that make a marketer’s life much easier, but these five really stood out to me. Without these tools, it would take more resources, time, and energy to accomplish routine daily tasks.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, AUGUST 6, 2013
    [Product] 50 Ways to Market Your Website to Generate Links
    Products Tip #9: Dyson adds its URL to its vacuum cleaner handle. Last week, my good friend Jill Whalen asked people, “What’s a good tip for marketing a link-worthy website which in turn might actually garner links?” Her Question of the Week is my favorite part of the newsletter!). See, nothing complicated.) Enjoy!
  • SAZBEAN  |  WEDNESDAY, OCTOBER 10, 2012
    [Product] What Should You Tell Customers About How You’re Using Data?
    If you’re a senior manager launching a Big Data initiative, you should start by asking three simple, high-level questions to guide your organization’s data collection strategy.  Once you have an analytics strategy in place, it’s time to think about how you’re going to apply the data you’re collecting in the marketplace.
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 20, 2010
    [Product] Keep It Simple to Win: Apple Beats Microsoft on Presentations Alone
    You may not love Apple or Steve Jobs or their groundbreaking series of iPhones first launched in 2007 Conversely, you may love much of what Microsoft has brought us in terms of operating systems and office productivity applications. Admittedly, he did have to address a complex set of product issues. This is the Windows Phone 7 Slide.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, AUGUST 1, 2012
    [Product] Industrial Marketing is not Disconnected Tactics
    Many manufacturers and industrial companies are learning some hard lessons these days. Business as usual is not working – referrals are trickling in, if at all and the pipeline of leads is running dry. The old way of hiring away salespeople from the competition with their “ready book of business” is not producing the quick sales they had expected.
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Product] How to Unseat an Incumbent?
    This business case quantifies how the new vendor could deliver superior business benefits (improved productivity and processes, reduced risks and revenue gains) while at the same time lowering total cost of ownership (TCO - lower IT capital and operating costs) compared to the current vendor. Click here for more information.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 11, 2015
    [Product] Conversations Matter
    This festive stuff is the product part. They jumped into the personal computing market early and with decent products and then something happened. I’m not sure what, but it seems as if they went into the kitchen for a long time and came out dressed as Miss Havisham and it all went to hell. Oh dear, poor Radio Shack has bought the farm.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Product] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    In a category all its own, this is obviously not something everyone could pull off, bit you have to hand it to Lego for making a Hollywood movie about their product and then seeing it make  millions at the box office. As a student of marketing and social media, I am always looking for the best examples of content out there. Best Slideshares.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 21, 2010
    [Product] Bye Bye, Advertising Madmen. Hello, Marketing Nurturers.
    They now find it easier to search online – especially within their trusted networks – to find solutions, products and services. ” We fertilize the Internet with valuable content that will help our prospects learn about and become loyal to our products and services and grow into customers. Tweet. Madmen Are Out.
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 14, 2011
    [Product] What’s the ROI of [put tactic here]!
    All you need to do is take a look at how you buy products and services and ask yourself what ONE thing made me buy that product, visit that restaurant or hire a technology consulting firm. It’s the Wrong Question to Ask. hear this question often, see tons of charts on the topic and read about it gosh at least once of month.
  • JUNTA 42  |  WEDNESDAY, DECEMBER 1, 2010
    [Product] The Three Rules of Content Marketing
    The non-media brand does this to ultimately sell more products and services. Our products, our services, features and benefits. On the flight over to Belgium I was reading a combination of Content Rules by Ann Handley and C.C. Chapman, Screw It, Let's Do It by Sir Richard Branson, and Why We Suck by Denis Leary.  Ann and C.C.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 23, 2012
    [Product] Social Media, Conflicting Data, and the Search for Truth
    You can learn more about the products and services The Social Habit will provide and stay up to date on the information and opportunities we’ll provide by visiting The Social Habit’s new website and signing up for our email list. A few months ago, I hired an SEO company to do some work on behalf one of my clients. Tweet.
  • B2BMARKETINGSMARTS  |  THURSDAY, NOVEMBER 4, 2010
    [Product] Four Hot B2B Marketing Ideas Emerge from Blob
    I’ve opted-in to receive content from a large number of marketing and technology publishers, so I get dozens of informational emails every day. These include Marketing Sherpa , Marketing Profs , Media Post , BMI , Target Marketing’s TM Tipline, BtoB Marketing , Direct Marketing News … well, the list goes on and on. This sucks.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 20, 2013
    [Product] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
    At these meetings marketing should update sales on campaign activity and plans and product updates. Artillery B2B Marketing Blog > The Forward Observer B2B companies that align marketing with sales experience 20% annual revenue growth. Here''s how to do it. Pretty strong language, either way you look at it. How many customers do you need?
  • INSIGHTIQ BLOG  |  THURSDAY, APRIL 7, 2011
    [Product] Quaero Founder Naras Eechambadi Featured in BtoB Magazine Virtual Roundtable
    Database face-to-face B2B Magazine's expert panel discusses how information integration across all sales and marketing channels has created new opportunities and challenges    Recently, Forrester Research released “The Forrester Wave: U.S. BtoB: As marketing service providers, you fill a critical role connecting list sources and marketers.
  • CLIENT BRIDGE  |  WEDNESDAY, APRIL 6, 2011
    [Product] Coming Trends in Marketing Technology
    Marketers can participate in these forums and demonstrate the value of their products/services. As Twitter and Facebook become more established as marketing platforms, other technologies with marketing potential will be introduced. Foursquare, Gowalla and Facebook Places all connect repeat customers with deals at local businesses.
  • CLIENT BRIDGE  |  MONDAY, FEBRUARY 28, 2011
    [Product] Yahoo and Bing to Allow Trademark Keywords
    ” The concern of trademark holder is that a competitor will use trademarked terms to promote their own products. On March 3, Bing and Yahoo will allow the use of trademarked names as keywords in search ads. This is a change in policy, bringing them in line with Google, which has allowed trademark names for search ads since 2004.
  • CLIENT BRIDGE  |  WEDNESDAY, FEBRUARY 16, 2011
    [Product] How to Get Online and Offline Publicity
    Be aware of publishing production schedules. Publicity is seven times more credible than advertising and implies something is newsworthy. By it's very nature, publicity is free. So the value of publicity can be enormous, but not many attempt a DIY approach. Rather than contacting the reporter, comment on their stories online, if possible.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 19, 2010
    [Product] Thought Leader Interview #10 – the Leadsloth Jep Castelein
    In contrast, if you only write about your company or your products, people will lose interest. The main issue is still that organizations like to write about themselves and their products. Our goal is to bring you insights from the smartest people in B2B Marketing today. I’m excited about this interview. What would they be?
  • WORKFACE  |  MONDAY, JULY 30, 2012
    [Product] Human Availability & Website Visitors = Great Investment
    According to a 2011 WebVisible/Nielsen study, 80 percent of consumers say they have researched a product online before buying. Many consumers will investigate multiple sources in the process, from websites that feature product reviews to social media such as Facebook and Twitter. The Internet has made buyers much more sophisticated.
  • ANNUITAS  |  THURSDAY, MARCH 26, 2015
    [Product] Maximizing Event Effectiveness 3 Ways
    However, when you are exhibiting at the events, the months of planning, creative development, production, scheduling the staff, shipping crates, not to mention the content marketing strategy to drive attendees to your booth and how to Engage them once they are there…well, it can be a bit much. Why do we exhibit at these industry events?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 15, 2011
    [Product] Flexibility is Key | Guest Post by Jeremy Sacco of BuyerZone
    lead generation service like BuyerZone tends to attract buyers who are in active but early research stages: they’re gathering information on products and vendors, but they’re not always ready to make a final decision. Find out more at [link]. Thanks Jeremy. We appreciate you sharing your insights with our readers. Level of detail.
  • NUSPARK  |  SUNDAY, APRIL 21, 2013
    [Product] Facebook Business Pages; Measuring What Matters for Success
    Website Traffic :  Very simply, are people who are users of your page and content interested in your products or services by clicking to your website.  How’s your Facebook business page doing? Ask that question 50 times, and I am sure you’ll get 50 unique answers.  The result?  then gather the metrics that are important to me and my analysis. 
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, JANUARY 7, 2011
    [Product] I Love, Love, Love this "Salesperson's Credo"
    Help them solve problems and realize value rather than buy products. Chuck Carey, CEO of Compendian , wrote this. He keeps it on the wall by his desk to remind him of what's important. Thought you might want to as well! __. Salesperson's Credo. Think the way your customer thinks. Look at yourself through your customer's eyes.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 15, 2013
    [Product] 5 Simple Remedies To Heal Your Ailing Email Subject Lines
    Being able to attract visitors to your website does not necessarily mean they’re ready to purchase your services or products. Sales Prospecting Perspectives is pleased to bring you a guest post from James Hutto , co-founder of Valeo Marketing. In an ideal world, we’d all have 100% email open rates. If only things were that simple.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 15, 2010
    [Product] Sales Leadership: your menu for personal & professional success
    Your professional life includes: fulfillment, productivity, teamwork, leadership, time management, commitment to personal/professional growth, focus/discipline, and communication skills. Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com.
  • THE POINT  |  FRIDAY, FEBRUARY 4, 2011
    [Product] Top 5 Benefits of Adopting Marketing Automation
    Increased sales productivity due to better identification of sales-ready leads. On Focus.com , Craig Rosenberg asks: “What are the top benefits of adopting marketing automation?” My response: Based on our firm’s experience , the most common benefits of marketing automation are these: 1.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 28, 2011
    [Product] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    ” And 93% planned to use some form of user-generated content in their marketing efforts this year, including customer stories, product suggestions or ideas, and customer reviews. And 56% of decision makers believe that remote workers are more productive. Or that 73% of U.S. ” Nearly a quarter prefer video content to text.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 15, 2010
    [Product] Using Social Media to Increase Brand Loyalty
    What if another product of similar quality was offered for a lower price? Every company wishes for brand loyalists like Apple attracts. Airlines use frequent flier programs to try to increase loyalty. Local restaurants and coffee shops use stamp cards (buy 10 and get one free). Probably not. Look at Harley-Davidson. image by Aaron Worsham ).
  • CONFLUENT FORMS  |  TUESDAY, DECEMBER 10, 2013
    [Product] Creating value & new opportunity with Google Helpouts
    Google +Helpouts are a new product by Google that enables "real help from real people in real time" via Person-to-Person Google Hangouts, coupled with a paid aspect allowing the service provider to provide their time for free, or at a per-minute or per-session rate. It wouldn''t be surprising if you hadn''t yet heard of Google Helpouts.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 8, 2013
    [Product] 3 Tests Every Marketing Dashboard Must Pass
    Members of the C-Suite are invest in marketing initiatives that will help the company acquire more of something, faster, less expensively, for example, more customers, more market share, more business with existing customer; faster conversion rates, and faster product adoption.  More hands went down. Enable you to make strategic decisions?
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Product] Basic Training For B2B Social Media Turtles: Research & Preparation
    Set up Google Alerts for your customers’ industries, as well as their products, services and competitors. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, APRIL 9, 2014
    [Product] Marketers Need to Get Their Stories Straight
    Get the Story Straight. I was glad to see I’m not the only one feeling this lack of storytelling is plaguing many marketers, as Ardath Albee explains in her post, the product is not the hero of the story. The story that focuses on the product is the wrong kind. Producing enough content. Producing the kind of content that engages.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 19, 2012
    [Product] You talking to me? 6 Tips for Channeling Voice of Customer to Boost Content and Social Media Marketing Efforts
    You can also use online and offline surveys to get a bead on customer concerns related to your product or service, and find and stay close to online groups that cater to product categories, such as those on Facebook, LinkedIn, Web forums, and email lists. But how does one do this in practice?  Hit while the iron is hot! among others.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, NOVEMBER 13, 2013
    [Product] Advisory Boards
    For instance, the group might evaluate your sales and service functions or serve as a sounding board for new product ideas. Generally, members of such boards aren’t compensated, but you could acknowledge their contributions with small gifts or special product or service offers. Advisory Boards  . Both topics are covered below. 
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 26, 2013
    [Product] B2B Marketing: Why Marketing shouldn’t promise BANT qualified leads for Sales
    Lead scoring can make marketing leads even more productive by helping salespeople: Avoid calling some leads that are very unlikely to convert. Tweet Many marketers use a model for lead qualification based on these four key characteristics: B = Budget. A = Authority. N = Need. T= Timing. The approach is dubbed BANT. They need each other.
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Product] 7 Terrible Commercials You Wish You Could Unwatch
    Not all products are "sexy." For tips on how to create more interesting content for your not-so-sexy product or service, check out this article. 7) Mentos: Bench. It's no secret that TV commercials -- like cold calls in the middle of dinner -- are usually interruptive. and then boom -- a commercial for toothpaste hits. Alright.
  • SALES LEAD INSIGHTS  |  MONDAY, MAY 23, 2011
    [Product] B2B Marketing Automation: Crawl, Walk, Run, Win
    wonderful by-product of marketing automation is data about activity and results that you can use as market intelligence. The bad news is that when it comes it comes to implementing marketing automation for generating, nurturing and qualifying leads, many B2B marketers are daunted by the perceived complexity. The good news? The bottom line?
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 23, 2013
    [Product] 9 brands prove vulnerability is good for business
    BODYFORM : a UK maker of feminine hygiene products was called out by a snarky male on its Facebook page. Facebook group called for a boycott of all J & J products. Photo credit: Wikipedia. New media channels – digital, social media and mobile – change marketing from a monologue to a conversation. See for yourself.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 21, 2011
    [Product] The 5 Hidden Powers of Business Blogs
    For providing resourceful industry information, background regarding your press releases, in-depth analysis of new product launches, promotions, or simply conveying up-to-date company news, they are an invaluable tool for many current businesses.  Business blogs are becoming an increasingly common way to expand a company’s online presence. 
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Product] 5 Ways You Can Add Social Proof to Your Landing Pages
    Your product or service could be the best in the world, and it''s okay to lay that claim -- it''s just that people may not believe you unless they hear it from other people, too. On Twitter, you can track mentions of your offers, products/services, or company with a third-party tool like Social Inbox. Would you believe me?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Product] 5 Ways To Use LinkedIn For Prospecting
    we uncovered several relatively large projects they were getting ready to undertake by noticing they were connecting with vendors and consultants who offered services that were a good fit for our products. Finding the Prospecting Needle In the LinkedIn Haystack. That is so true today. Everyone wants to keep you out! This past year.
  • LEAD VIEWS  |  THURSDAY, JULY 8, 2010
    [Product] Why ‘Sales Ready’ is Important in Lead Generation Equation
    Sales ready Leads do not fall from the sky and every company needs a multi-level strategy to ensure there is enough ‘production’ of sales ready Leads. sales-ready Lead can be defined as any prospect which is evaluating solution for a business problem, and you (your company) has a product/solution which fits this situation.
  • WRITTENT  |  FRIDAY, APRIL 25, 2014
    [Product] 11 Tips for Effective Website Copywriting
    Searching for similar products or services on the internet can help you determine how customers might perform a search for your organization. Write professionally but in a conversational tone, as though you were describing your business and products to an interested uncle. 4. Research first. Tell a story. Keep it simple. Be accessible.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 20, 2013
    [Product] Are you Using Database Strategies to Reach the Professional Tradesmen?
    Your message to a current user of your product should talk more about applications/performance data while the message to a potential new customer might be more features/benefits of a product or an end-user testimonial from one of their peers. Distributors as a rule are very protective of “their” customers.
  • TOMORROW PEOPLE  |  TUESDAY, FEBRUARY 28, 2012
    [Product] How to Transform Social Media into a Powerful Marketing Tool
    Don’t start anything until you are clear what message you want to be putting out there, how you want your product and company to be seen and the kinds of people you want to convert into leads. Want to be part of the social media revolution? There’s no escaping the rising business use of social media networking sites. Follow up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2011
    [Product] Prediction: A Paradigm Shift in Social Media Sharing
    If you have followers on Twitter or fan of your Facebook page, you’ll be able to group them into segments, such as Product Managers or Marketers, Small Business CEOs, Bloggers or Consultants, and so on. By Neicole Crepeau, Contributing {grow} Columnist. Google + Circles has finally provided sharing in the way that most people want.
  • WRITESPARK  |  TUESDAY, APRIL 6, 2010
    [Product] Interviews Part 1: Are you interviewing or just chatting?
    When you are interviewing a customer, are you really getting the information you need or are you just shooting the breeze? Of course you want to establish rapport with customers during an interview for a case study or other marketing project. And you want customers to feel comfortable in sharing their feedback or information for publication.
  • INSIGHTIQ BLOG  |  FRIDAY, MAY 20, 2011
    [Product] Turning audience data into revenue: Part II
    These are critical to broaden and expedite the insight you need to inform CRM-driven capabilities like new program design, campaign planning, content and product development, or even basic contact optimization strategies. . In Part I of this series, we covered the first phase of turning your data into $.  Don't wait until it's perfect.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JUNE 22, 2011
    [Product] Secondary Research in B2B Marketing
    And finally, how does that tie into your product or service? If you assume you fully know your target audience after conducting secondary research, you’re less likely to look for ways your product or service might be useful to them (other than the ways you’ve already considered). Who are they? What do they like or not like?
  • SAVVY B2B MARKETING  |  MONDAY, MAY 9, 2011
    [Product] Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process
    By enabling a publishing rather than a traditional point production approach, Avitage helps companies generate the volume and quality of relevant content required to fuel lead gen and nurture and sales enablement initiatives. We're pleased to present this guest post by Jim Burns of Avitage. The concept of re-purposing content is maturing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 17, 2014
    [Product] Content Marketing and the challenge of radical filters
    This new era of mega-filters will also present a challenge to any organization or brand trying to introduce a new idea or product. This new era of mega-filters will also present a challenge to any organization or brand trying to introduce a new idea or product. I have seen the future and it is ZIte-like. Where are you? Who are you?
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 29, 2012
    [Product] B2B Marketers: Integrate Marketing for Response Compression
    At the trade show, Joe sees a brief demo of the product and asks for more information. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers are wondering how to stay “top of mind” with their prospects and customers. How does it work? The end result?
  • LEAD VIEWS  |  TUESDAY, DECEMBER 21, 2010
    [Product] B2B Social Media Marketing –Is it relevant?
    The message does not necessarily have to be about the product, but could be anything either relatively or remotely associated; many successful viral campaigns have gathered steam by focussing on the interests of the social media enthusiasts with a subtle presence in the form of a company logo or tagline included. 2. Wonder why?
  • BIZNOLOGY  |  MONDAY, MAY 12, 2014
    [Product] The end of the digital free lunch
    In the early days of social media, brands rushed to market their products through the social networks because they could reach targeted audiences for free. Your social media marketing campaign may become a lot more expensive in 2015. Thank Tom Wheeler for that. Or so they thought. That perceived digital free lunch never really existed.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 18, 2013
    [Product] Crowdsourced Opinions: Get Ready to Be Steamrolled
    Author: Paul Gillin Last summer I was talking to the marketing director at a company that makes a well-known desktop software product. He had never even heard of Spiceworks, much less known that his product had been the subject of more than 600 discussions there. The ratings were mostly dismal, averaging less than two stars.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Product] The 100 Most Loved Companies in the World
    Cracking that code and finding a way to get people to have an emotional connection with a company or product is a big part of what marketers do. A version of this post originally appeared on Up & to the Right , a new section of Inbound Hub. To read more content like this, subscribe to Up & to the Right. Here’s the Full List.
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