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  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Product] The Real Roadblock to Social Business Success
    Employee advocacy not only has the ability to acquire new leads, but also can help create original content and bump your search rankings on Google, Yahoo, and MSN…Prospective clients are more likely to recognize your brand when you’ve got a network of employee advocates helping to sell your product through social media.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 23, 2012
    [Product] 10% of Social Media Reviews Will Be Fake by 2014, and Other Marketing Stories of the Week
    Do you rely on online reviews when purchasing a product or service? If you’re pushing too many promotional product offers via social, you might want to cool down and bring it back as a place for learning, entertainment, and engagement. It’s as if we’re moving on a never ending treadmill, constantly trying to keep up! Aw, too bad.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, AUGUST 6, 2012
    [Product] How to Improve Your Sales Time Management
    And, he's not spouting the same old stuff you've heard from every productivity guru. In essence, you’re making a production plan for your work. If you're crazy-busy, Dan Markovitz , author of a Factory of One , has some fresh ideas to help you free up more time for selling. Here's my recent interview with him. __. Why not? agree!
  • HUBSPOT  |  THURSDAY, OCTOBER 21, 2010
    [Product] Why Direct Mail Can't Help Your Business Grow
    The Internet has long become the channel for sparking product interest and building relationships with prospects. Her company dropped the production of 15,000-25,000 pieces of direct mail that were distributed every season. Even for charities, direct marketing appeals started falling since 2008. Did the recipient take any action?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 21, 2014
    [Product] Sales Prospecting Perspectives Weekly Recap - Week of February 21, 2014
    We hope you had a productive week; we sure did, and this afternoon we''ll be having a contest between inside sales reps who passed leads this week. 'Happy Friday, Sales Prospecting Perspectives readers! It''s important to stay vigorous even through equally vigorous weather conditions. Great advice! We''re often cold calling in the office.
  • SYNECORE  |  SUNDAY, FEBRUARY 2, 2014
    [Product] Why Mobile Apps will Drive the Future of Marketing
    Digital marketers focused on producing ever greater amounts of web-based content in an attempt capture consumer mindshare may want to consider this and shift some resources into specific-use mobile app production. 'Virtually every day, new evidence emerges of the consumer shift to mobile. Forming Connections with Mobile. In 2013, the U.S.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 10, 2014
    [Product] Sales Prospecting Perspectives Weekly Recap - Week of January 10, 2014
    At VanillaSoft, Kevin Thornton asks a big question: Are internal conflicts stifling your sales productivity ? 'Happy Friday, Sales Prospecting Perspectives readers! We''ve had a busy week, with clients arriving and inside sales reps ramping up for a successful Q1. At AG Salesworks, we often hold contests for inside sales reps.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Product] 10 Habits of Top-Notch Content Creators
    They publish thought leadership-driven content in addition to their product-focused content. Focus on topics related to your industry, not your products. They stick to addressing the needs, wants, and problems of their best customers to create content that truly caters to the right audience for their products/services.
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 28, 2012
    [Product] B2B vs. B2C Marketing
    Business marketing will be driven by the relationship where as consumer marketing will be driven by the product. Each product you offer will determine who you need to sell to. Some products will be marketable to both businesses and consumers. Guest post by Megan Totka. Both concepts are pretty self-explanatory.
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Product] Inspirational Quotes From the Late, Great Steve Jobs [SlideShare]
    1) "It''s really hard to design products by focus groups. The products speak for themselves." 'Steve Jobs led an incredible life. He co-founded Apple Computer in 1976. In 1985, the board threw him out of his own company. In 1996, they brought him back to save the place, which was in danger of going out of business. And you''d be right.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Product] 6 Ways Social Data Can Inform Your Marketing Strategy
    Another way to track what''s going on with your competitors is through HubSpot''s Social Inbox , which can help identify pain points from people who are using your products, but purchased from competitors. If there are some negative comments, you can always jump in and offer a free trial of your product or service to cheer them up!
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Product] Playing the online reputation shell game
    'If you find yourself in the crosshairs of an online attack, one that is particularly vicious, mean-spirited, personal, sensational and unrelenting, then you’ll need to initiate an online reputation management campaign. Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. My name is Chris Abraham.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, FEBRUARY 25, 2014
    [Product] Why Half-Baked Ideas Are Perfect Sales Conversation Starters
    was speaking at a sales kickoff meeting, stressing a key message—that sellers, not their products or services, are the key differentiator today. 'It happened again last week. said, "Be an idea person. Today’s crazy-busy prospects love it when you bring them ideas on how to improve their business.". That’s when the hand popped up. WRONG!
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Product] 5 Reasons Your Business Should be Sponsoring Social Media Events
    Notice how when ConnectOC promoted Sanyo, they used the exact Twitter handle for that Sanyo product. Now anyone who viewed the tweet will more than likely go to that Twitter URL to find out more about the product and hopefully start following the company for more information. 10 of the 12 ConnectOC Organizing Committee Members.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2011
    [Product] How to Enhance Your Marketing Videos With Analytics
    On top of the production process, marketers stress about video promotion to enable people to find it , like it, and share it. boring, irrelevant to the viewer), production quality (e.g. Take more time to plan your projects, improve the production quality, make sure your sound recording is perfect, and work on your editing skills.
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Product] How to Unseat an Incumbent?
    This business case quantifies how the new vendor could deliver superior business benefits (improved productivity and processes, reduced risks and revenue gains) while at the same time lowering total cost of ownership (TCO - lower IT capital and operating costs) compared to the current vendor. Click here for more information.
  • THE ROI GUY  |  THURSDAY, JUNE 6, 2013
    [Product] Which One: Sales Skills or Sales Tools?
    'If you gave a weekend duffer Tiger Wood’s golf clubs could they win the next tournament? No way. It takes more than just a set of good clubs to perform against the best. Equally, if you replace Tiger Wood’s modern golf clubs with those of several decades ago, could he win either? No way. Will the job get done in a timely manner?
  • EB2BLEADS  |  FRIDAY, JUNE 10, 2011
    [Product] Lead Generation Marketing Gets Technology Start-up Major Win
    Cilk's Vice President of marketing, Ilya Mirman, faced a unique challenge when he began working at Cilk: The company wanted to time its product launch slightly ahead of the mass market demand for multi-core computing. Cilk Arts is a software company based in the US. It's the results of 15 years of research and development at MIT.
  • TOM PISELLO  |  TUESDAY, JANUARY 11, 2011
    [Product] Is there an ROI from Social Media? Latest Research Indicates Yes and No.
    However, even though social media ROI measurement is important, Altimeter found that benchmarking efforts are incomplete, with: 65% of corporations using only Engagement Data as the top measurement metric, a mere 22% capturing Product Revenue, a key element in quantifying value and ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Product] Case study: Fox Sports connects social media to advertiser revenue
    But even if you’re not bringing in a sponsor to your web activities, what about offering a discount for your product and service based on the contest participation?  By Ian Cleary, Contributing {grow} Columnist. Clearly that is the essential goal for any business — connecting all this social activity to business goals.
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [Product] 5 Ways CEOs Can Be Interesting on Twitter [SlideShare]
    Put another way -- 82% of Fortune 500 CEOs are missing out on the opportunity to lend an authentic voice to their brand, share product news, and hear from customers. 'Get ready for this stat, marketers, because it''s going to blow you out of the water: Only 18% of Fortune 500 CEOs are on Twitter. Ways CEOs Can Be Interesting on Twitter.
  • HUBSPOT  |  TUESDAY, FEBRUARY 15, 2011
    [Product] Facebook Pages Offically Killing FBML In Favor of iFrames
    You can now easily add product pages to your Facebook page and create calls-to-action to drive more sales directly through Facebook. Last week Facebook, made some big changes to its Pages platform. We covered the news and talked about its implications for businesses working to leverage Facebook as a marketing channel. Connect with HubSpot
  • B2B IDEAS @ WORK  |  THURSDAY, APRIL 5, 2012
    [Product] Theory of Reasoned Action in B2B Marketing
    Soon after the client launched the product, they wanted to add the phrase “Be Green” to the existing messaging to appeal to social attitudes regarding recycling and saving the environment. Scientific Theory: According to the Theory of Reasoned Action (TRA), people often make decisions based both on personal and social attitudes.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JANUARY 25, 2012
    [Product] Foot in The Door: Getting B2B Prospects to Make a Big Leap By Starting Small
    For example, if you are marketing a B2B product or service that requires your prospects to make a huge change (such as switching from a provider they’ve used for decades), it may be useful to have them agree to a smaller change first to get your foot in the door.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JUNE 22, 2011
    [Product] Subscribers to Free Content are NOT Leads
    Track 2 should be for nurturing those prospects who meet your general demographics but have not scored high enough to receive content meant for the middle of the funnel such as case studies, application notes and product comparison guides. I’ve heard some of my manufacturing clients call their subscribers free content leads. Timeframe.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MARCH 1, 2011
    [Product] Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity
    Salespeople mail out marketing brochures and product datasheets in an effort to maintain a relationship. Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “ B2B Lead Generation without Lead Nurturing is Doomed to Fail. ”.
  • READYPULSE  |  THURSDAY, OCTOBER 10, 2013
    [Product] #BeyondHashtags
    Give them social proof that your product is high-quality, and cool right on your eCommerce site by integrating authentic social stories from your most influential customers. By displaying your cool customers’ photos on your product page you get a similar social experience shopping online as you would shopping in-store.
  • LEADERSHIP  |  TUESDAY, APRIL 15, 2014
    [Product] What’s Your B2B Marketing Mission?
    To embark on a mission that drives us to deliver not just the best product or service but to strive for something better than the best. Musk reminds us that it’s very easy to ask customers what they like about your product. 'Start Thinking Out-Of-The-Planet! That’s the magic of this innovation…it only gets better every day.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 15, 2013
    [Product] Are You Marketing to the Right Audience?
    Figure out what needs to happen for your client to buy your products in the shortest amount of time possible. For example, if you sell legal management software, organizations and individuals in the midst of legal action are most likely to purchase your products. few practices, however, can help you understand your customers.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 19, 2012
    [Product] Social Media for Startups: You’re Doing It Wrong.
    A combination of social media, blogs, forums, Google & Facebook ads, paid search, and good old-fashioned networking–plus, of course, having a product that people wanted to buy. Social Media for Startups. It sounds like a no-brainer, doesn’t it? Because…TechCrunch.) Gen Y is the generation of digital natives. Wrong. Profitably.
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 27, 2010
    [Product] Using Content for Inbound Marketing: Mine or Yours?
    The types of content curation vary, but here are two types to consider: External content created about (or referencing your company or products). The discussion is focused on several different options to meet the growing content needs for prospect engagement and includes ideas about content aggregation, curation, filtering and syndication.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2009
    [Product] How B2Bs can Improve SEO by Avoiding Duplicate Content
       This happens frequently for B2C companies, as many companies may be selling the same product with similar product descriptions on different websites.    While B2B companies may not be selling products on consumer sites, we still have to deal with the potential problems caused by content duplication.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 17, 2014
    [Product] 11 B2B Website Mistakes and How to Avoid Them
    Make sure that your writer doesn’t write boring content that is so typical for B2B product and service marketing! 'Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Your content is static.
  • HUBSPOT  |  TUESDAY, NOVEMBER 2, 2010
    [Product] Why Social Media is BS
    Social media won’t make your products better. I’ve been meaning to write an article like this for a while, since I’m a little tired of the hype around social media. The transformation of marketing started long before social media was popular, and it is only one factor in the revolution happening today. Connect with HubSpot
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Product] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    The Amazon app allows shoppers to snap a photo of a product instead of scanning the barcode or typing the name of the item into a search bar. It then pulls up the product from the photo, allowing customers to purchase it instantly. eCommerce: Creating a More Convenient (Personalized) Shopping Experience. billion, an estimated 18.4
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 23, 2013
    [Product] 7 Best Practices for Email Deliverability
    Return Path, a leader in email intelligence, offers a product called Sender Score, which, in addition to providing you with your reputation score, shows you how your email marketing program stacks up against your competitors’. Your reputation as a sender is crucial. When it comes to modern email delivery, it’s good to know the fundamentals.
  • ANNUITAS  |  THURSDAY, FEBRUARY 20, 2014
    [Product] Content Creation Fundamentals
    Your goal is to write something your buyer wants and NEEDS to read to help them solve their problems, not the latest product specs or brand propaganda. 'People have an irrational fear of writing I think. Why do people struggle creating content, even short blog posts? How much content do we create? That is just an editorial calendar. Ask them.
  • ILLUMINATING THE FUTURE  |  TUESDAY, APRIL 23, 2013
    [Product] Gridlock: Why B2B Marketers Must Get Off the Content Grid
    Content production becomes an end in itself. Expectations then begin to eclipse content production capabilities. And, should the results of awareness and demand campaigns prove disappointing relative to the content production investment, the credibility of Content Marketing is called into question. Want added complexity?
  • TRADESMEN INSIGHTS  |  THURSDAY, DECEMBER 15, 2011
    [Product] Is Mobile Marketing the Best Way to Reach the Professional Tradesmen?
    If you put them on product packaging, make sure, for example, a how-to-use video is short and clear. Yes, I know the stats are overwhelming that of all smartphones today, over 50% connect to the Internet that way, and by 2014, 90% will be using mobile as a main way of staying connected. DON’T SEND PEOPLE TO A NON-MOBILE SITE.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 22, 2014
    [Product] How a Sudden Health Issue Changes Everything = a great lesson for everyone
    A customer needed a product that we did not have on the sales floor, but we had it in the warehouse. 'Let me share my story, so that you can prepare for something unexpected like I did. In the first few months of 2014, the future looked bright indeed: I had my first keynote speech in early April. Find New Customers had a great new client.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 9, 2014
    [Product] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    Newsletters deliver relevant content that can build your brand, set your organization up as a thought leader in your industry, introduce a new product, offer videos and whitepapers, and much more. 'AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. marketing?”)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 2, 2010
    [Product] PR versus marketing: The final battle over social media
    2) While there are many useful PR-related social media applications, directly or indirectly these activities are enabling a civic, political, labor, and business climate to make it easier to manufacture and sell products to customers. Key survey findings include the following: Lines between PR and marketing continue to blur.  But lead, no.
  • MARKETING ACTION  |  FRIDAY, APRIL 12, 2013
    [Product] When is the right time to implement marketing automation?
    We’d love to share how automation can make your marketing life easier and more productive. 'Timing, they say, is everything. If you’re considering marketing automation, there are five particularly auspicious times to consider it: When the business is in startup mode. Plus, it’s never too soon to avoid bad habits.).
  • LOOPFUSE  |  WEDNESDAY, JULY 14, 2010
    [Product] Why APIs Matter
    However, what is often missed is this automation can expand outside of the product itself.  For example, if prospects haven’t used the product after registering, the first challenge is to get them to use it. LoopFuse offers a wide variety of webservice APIs to allow for such automated integration. Report Email Abuse © 2010.
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 3, 2010
    [Product] How you can make life easier for your sales team « Loopfuse.
    LoopFuse even provides a direct link to the product so any sales member can drill down into more detail on the lead’s activity or the company’s activity as a whole. Not to mention, speaking intelligently to a lead about their pain points helps them relate better to you and the product which makes the sales process much smoother.
  • YOUR SALES MANAGEMENT GURU  |  FRIDAY, DECEMBER 28, 2012
    [Product] Rural Wisconsin and the Passion of Impact
    Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com               www.AcumenManagement.com. Holiday Reflections and the Passion of Impact. I grew up in rural Wisconsin-that is how it is supposed to be on Christmas morning. What do I mean by rural? Amazing…. link].
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 7, 2012
    [Product] Are You Ready For A Discussion Or Do You Want To Have A Monologue?
    This persistent information flow creates a robust body of work about the product, service or company. Recently, I blogged about measuring engagement in online communities. The post and accompanying framework were focused on measuring engagement within private online communities - primarily B2B. The problem is one of engagement.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 18, 2011
    [Product] Why Content Marketing with Video Is Key
    Tom had installed a video production studio in his house and was gearing up for making his own infomercials and training videos. Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Even back then (2005?) As a professional speaker, it was a natural marketing vehicle for Tom.
  • SALES CHALLENGER  |  TUESDAY, APRIL 16, 2013
    [Product] Why You Should Question Your Sales Culture
    Whether on a journey from product selling to solution selling, or on a transformation to build a Challenger organization, most of us are implementing changes to cope with increasingly informed buyers. 'Today, more than ever before, sales organizations are embracing change. And, can sales culture be changed anyway?
  • SALES CHALLENGER  |  TUESDAY, MAY 15, 2012
    [Product] Cross-Selling: Mission Impossible?
    Lack of knowledge of other products and divisions. The mission seems simple enough: engage customers with additional parts of our business.  We know there are additional ways to be partnering with these customers that can benefit both parties.  However, it always feels so difficult, often times, nearly impossible.  What gives? 
  • B2BMARKETINGSMARTS  |  FRIDAY, NOVEMBER 12, 2010
    [Product] Two ways to use your B2B customer database as a valuable targeting tool.
    B2B market must be: Able to be clearly defined and described, Big enough to warrant B2B marketing efforts and costs, Reachable via some channel — direct mail, email, telemarketing, industry pubs, membership groups, trade shows, Qualified to buy the B2B product or service being sold. There’s the value of networking, of course.
  • STORIES THAT SELL  |  TUESDAY, AUGUST 3, 2010
    [Product] The ‘Tell ‘Em, Tell ‘Em, Tell ‘Em’ Approach to Case Studies
    For example, maybe the #1 take-away is that the featured product enables faster customer support. Ever heard this popular expression regarding presentations? "Tell them what you’re going to tell them. Tell them. And then tell them what you told them." " Or something along those lines. Why should we repeat ourselves?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 6, 2013
    [Product] 3 Behavioral Insights Marketers Should Be Mining
    Mining the real world first, allows more productivity in mining the digital world – helping to answer key buyer insight questions such as: When buyers enter our site, which business issues generate more interaction? Providing him with a pulse on rapidly changing buying behaviors in the new digital age. Mining the Real World.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Product] Online Marketers are Creepy
    Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Product] Online Marketers are Creepy
    Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Product] 12 New Year's Marketing Resolutions You Can Actually Keep
    We all know that when consumers look for a product or service, they turn to search engines for answers. With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. How will your business keep up? Well here's the good news. And, hey, no need to wait. Tweet this resolution! ).
  • WEBBIQUITY  |  THURSDAY, DECEMBER 16, 2010
    [Product] Top Social Media and Marketing Books of 2010
    In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services… Need more ideas? Stumped for that last-minute Christmas idea? Happy shopping! Defy Gravity by Rebel Brown. Share this on Bebo.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 23, 2010
    [Product] Best Business Blogging Tips of 2009, Part 2
    Aswani Srivastava provides an outstanding list of topic ideas sure to jumpstart your muse, such as special events, news, book reviews, product reviews, “top tips,&# definitions of terms specific to your industry, interviews, beginner’s guides, and if all else fails—soliciting guest posts. Attract more blog traffic? Digg this!
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 12, 2013
    [Product] Dude, Where’s My Phone Lead?
    Businesses that use intelligent call routing have the option of steering that lead to the right agent or department based on custom specifications (location, product, etc.) When a sale is on the line, the last thing you want to hear your agents saying is, “Dude, where’s my phone lead?!” Tracking Which Marketing Activities Generate Leads.
  • SALES LEAD INSIGHTS  |  MONDAY, MARCH 1, 2010
    [Product] B2B Marketing University: 3/3 in DC and 4/7 in Palo Alto
    No product pitches. Join us for a complimentary afternoon seminar and take your business-to-business marketing and lead generation to the next level. Your attendance is free, compliments of B2B Marketing University’s sponsor, Silverpop. The best part is that B2B Marketing University is 100% pure education for serious B2B marketers.
  • WINDMILL NETWORKING  |  MONDAY, MAY 7, 2012
    [Product] Give Your Social Media Campaign a Face with Video
    Executive Profile Videos are a great way to build rapport and increase trust both for individual executives as well as for the company and its products and/or services. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. To me, this is the most important part of the show.
  • MARKETING ACTION  |  TUESDAY, MARCH 19, 2013
    [Product] Five Tips for Achieving Social Media ROI
    Qualitative benefits from social media could include business  intelligence; customer feedback; market insight; new ideas for  products or services; publicity; brand awareness;  solutions to problems; connections to new partners and suppliers; cost-effective customer service, and recruiting. First define what you’re trying to accomplish.
  • MARKETING INTERACTIONS  |  TUESDAY, JUNE 22, 2010
    [Product] Webinar Q&A: How to Build an eMarketing Strategy to Drive Sales
    If you’re creating content designed to help a prospect solve a problem, then your strategy is often the same across services, professions and product/solution companies. It’s not about the products or services. Thanks to the attendees of today's Swiftpage Thought Leader webinar series - you were terrific. Email Subject Lines.
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Product] 19 Reasons Your Social Media Might Not Work Out the Way You Planned
    Letting current events and product launches sneak up on you can make your marketing feel all out of wack. 'Social media is the most volatile and unpredictable marketing channel we’ve ever seen. Each network is constantly being innovated, redesigned, or updated. 1) You’ve Assumed Your Audience Is All the Same. 3) It’s Not as Easy as It Looks.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 12, 2012
    [Product] If There’s One Thing Constant About Marketing, It’s Change
    Someone who wants to buy a product or service now has a whole world to shop in (online) or at least to investigate what they want to buy before they buy it. the customer’s experience using the product purchased. If you like change, you might consider a career in marketing. Marketing has changed light years in the last ten years.
  • EMARKETING STRATEGIST  |  MONDAY, FEBRUARY 14, 2011
    [Product] Even the Big Guys Screw Up SEO
    They even outranked manufacturer’s websites for their own product names. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” wasn’t surprised because I think it happens way more often than Google lets on. Penney’s site ranked so well. Featured
  • PR MEETS MARKETING  |  WEDNESDAY, MARCH 4, 2009
    [Product] Measuring The Cost of Bad or Good Online Reputation
    If I assumed that each person bought at least one Skittles product that cost $0.75, then the potential value would be $448,500.  . By noblelgnoble via flickr. received this question from Nathalie Seoteman after she read my free ebook on using social media:  . efforts? This raises an interesting and very complex question. The “formulas”.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 30, 2008
    [Product] How to use social media for lead generation
    The team established the group as a forum to discuss issues not related to the company or its products but issues related to network test equipment and security. I’ve been blogging for over five years. When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation.
  • HUBSPOT  |  TUESDAY, FEBRUARY 1, 2011
    [Product] How Pandora Leverages Personalization in Email Marketing
    His presentation at MarketingSherpa's 2011 Email Summit highlighted personalization as the key component not only of the product itself, but also of the product's marketing. To learn more about email marketing, don't forget to register for our Science of Email marketing webinar. Are you a Pandora listener? Know Your Business.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 14, 2011
    [Product] Leveraging Social Media to Expand the Power of Sports Marketing
    They know their relationships with teams and players have unmatched power to build a brand, promote products and create a community of common interest.  And finally, how do you find the right balance of messaging around sports and the company products for fans coming to follow their favorite team or player? Marketers understand this.
  • B2B IDEAS @ WORK  |  WEDNESDAY, FEBRUARY 2, 2011
    [Product] Research Tips for B2B Marketing
    Focus groups are an adaptable research tool that can be used to discover a multitude of things, from an assessment of a product, to its potential issues or weaknesses, or just the lay of the landscape and how the product fits into it. So the next time you need to learn about your company or product or service, ask the people who know.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 27, 2012
    [Product] 5 “Must Have’s” in any So(Social) Mo(Mobile) Lo(Local) Strategy
    Are they in your store looking at products? The content in your product or service-based video can pave the way to solving a consumer’s challenge. If a consumer is in one of your locations and decides to order a product or service online are they able to do that from a smartphone? Must-Have’s in any SoMoLo Strategy: 1. Content.
  • SYNECORE  |  THURSDAY, JULY 17, 2014
    [Product] The Digital Reality: How Technology has Transformed the New Business
    Here’s what I’ve come up with so far: Instead of the marketing team working alongside the finance guys, who work alongside the product gurus, who work alongside tech team, all of these departments, including their goals and strategies, begin to overlap and work in tandem. 'Technology builds the business. Technology refines the business.
  • SYNECORE  |  THURSDAY, APRIL 24, 2014
    [Product] The Real Value of Viral for Businesses
    In the end, viral is perhaps most useful when viewed as a success metric reflecting the extent to which a given campaign is able to fulfill its intended objective(s), whether to re-brand a product or service, as in the case of Old Spice, or to accomplish some other marketing initiative. Of Viral, Social Influence, and Word-of-Mouth.
  • SYNECORE  |  WEDNESDAY, APRIL 2, 2014
    [Product] You’re Blogging It Wrong: 5 Common Content Mistakes
    Your blog is not a sales tool, and if you are constantly using that space to promote your own products you are not going to retain readers. Blogs are an indirect way to drive the sales process through good content; don’t use your blog only to plug your own products and services. You want to be seen as a thought leader. You’re busy.
  • SYNECORE  |  WEDNESDAY, JANUARY 22, 2014
    [Product] Look Through The Social Window
    So, help your audience share their stories about and experiences with your brand and products. In regards to our product or service, what type of content (i.e. 'That glorious “bing” heralding from your social page signals more than just a comment or mention. Repeat after me: “Bing” = Content Ideas. Just how do you do so? The worst?
  • WRITTENT  |  WEDNESDAY, JUNE 19, 2013
    [Product] 7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
    It’s a referral traffic powerhouse, and many Pinterest users view the network as a tool for discovering products to purchase. Your company can stand out on the visually-driven network where pins of products with prices reign supreme, but it requires some ingenuity and effort. Sure, but it’s a bit harder. Create Custom Images.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, JANUARY 28, 2013
    [Product] 5 Steps to Better Referral Selling
    The most effective, productive way to build a business is through referrals,” Black insists. Today's post from the Chamber of Commerce features business-growth advice for small companies. There are many sales strategies, but none as effective as referral selling. So, how can people in sales best tap into the power of referral selling?
  • HUBSPOT  |  THURSDAY, JANUARY 3, 2013
    [Product] Is the Marketing Campaign Dead?
    As a result, your marketing needs to be about them , not you -- at least until they trust you enough to want to know more about you and your products. In the old world of marketing, you could run a campaign of ads that promoted your product, and then you could turn off all of your marketing for a while. wink wink) “. What next?
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 5, 2014
    [Product] So What Exactly IS Inbound Marketing?
    In years past, when a buyer was researching a purchase, they had to contact the seller in order to learn about the product, pricing, options, guarantees, etc. Now , thanks to the Internet, buyers can research the product without having to first go to the seller. Here''s a primer. Here''s an overview. But first, some historical context.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Product] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    Is there some sort of quiz or assessment that you can create around your product or service that plays to this? Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. ’, ‘What European City…?’,
  • LEADER NETWORKS  |  THURSDAY, MARCH 25, 2010
    [Product] The Role Of Social Engineering In Social Media
    Next, perhaps, you will want the members to view a video on the site that discusses some company-centric new product offering. This is just a way to help focus the energies of engagement into a productive step-wise process. What do Disney World and social media have in common? The answer to the question is social engineering. Right.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 27, 2011
    [Product] Building Culture to Increase Profits
    Previous blog on building belief would be a good read on this topic, but in summary focus on building success stories on where your product/service has greatly benefited your client base and share them at least quarterly. Sales Leadership: Building Culture to Increase Profits. Ages                2005                2010.
  • WRITING ON THE WEB  |  TUESDAY, SEPTEMBER 28, 2010
    [Product] Content Marketing with Blogs: What Do You Believe?
    They don’t care about your products so much as what they will do for them. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values. What’s your true purpose?
  • SAZBEAN  |  MONDAY, SEPTEMBER 12, 2011
    [Product] Hard Learned Lessons about Advertising and Small Business
    The average selling price of one startup’s product was $1,200, but the advertising cost to obtain a single lead was over $300. By contrast, if the product price is $25,000 and the advertising cost to obtain a lead was $200, then the producer may have a viable marketing strategy. Trust but Verify. Gauge the Appropriateness of the Media.
  • SAZBEAN  |  MONDAY, DECEMBER 13, 2010
    [Product] ASICS uses Facebook App to Find New Spokeswoman
    As fans engage with the brand for the contest, they can also get product information, view behind the scenes videos, and get a list of upcoming marathon events. This expands on their strategy of recruiting runners at last May’s Paris Marathon. Whether this campaign will resonate with ASICS fans remains to be seen. What do you think?
  • B2B MEMES  |  WEDNESDAY, DECEMBER 8, 2010
    [Product] Publishers and the iPad: No Future in Control
    It makes it too hard to control who gets their product, how much they can charge for it, and who they have to compete against. Control. Magazine publishers love it. Especially B2B publishers (why do you think they call it “controlled circulation&# ?). Or at least they love it until someone else has it. Then it’s evil. Not necessarily.
  • CONNECT THE DOCS  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Product] A Content Marketing Reality Check
    There's a big difference between getting publicity and getting productive, reveals Wendy Piersall , founder of Sparkplugging.com , a blog network that focuses on work-at-home resources for solo business owners. Sure, it sounds great to be able to say you've been interviewed by so-and-so, or featured on such-and-such. Check it out!
  • JUNTA 42  |  TUESDAY, AUGUST 11, 2009
    [Product] Are You Creating Necessary Content?
      I'm not talking about the information you create that talks about your products and services.    To do that today, you need to have not only the best products and services, but you need to be the provider of the best information. Is it necessary? That, in and of itself, may not be enough. why do it at all?
  • CONTENT MARKETING TODAY  |  SUNDAY, DECEMBER 13, 2009
    [Product] Is Your Marketing as Smart as a 5th Grader’s?
    We all know how important it is to deliver our marketing messages to those who are best positioned to purchase our products and services. This Young Neighbor Understands Target Marketing Perfectly. We have just moved into a great new neighborhood with plenty of energetic young kids. Our local dog sitting entrepreneur gets it exactly right.
  • INBOUND SALES NETWORK  |  TUESDAY, JANUARY 3, 2012
    [Product] How to Sell Your Executives on Outsourced Lead Generation
    Even if such a move produced a conservative 10 percent increase in sales productivity, the potential for much greater revenue is obvious. ” Then team up with your sales leaders to determine what kind of revenue production that additional sales capacity might represent. Wondering how to do it can be done? Sell The Vision.
  • HUBSPOT  |  MONDAY, AUGUST 23, 2010
    [Product] Understanding the ROI of Customer Evangelism
    As “evangelists,” happy customers engage others in positive communication around a specific service or a product in order to “convert” them. If you have forms that encourage product sharing within an existing pool of customers, make sure you track the success of these initiatives. “ What is the ROI?
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Product] 7 Tips for Creating a Better Call to Action
    Using them on product packaging and in printed marketing messages makes it easier for readers to respond. Provide value here as well, like “Share your favorite product on Facebook and get entered to win a $10 gift card.”. If you’re sending an email, make sure images, headlines, and products all link to relevant landing pages.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, NOVEMBER 22, 2011
    [Product] Cool Stuff Manufactured in America
    Marlin Steel in Baltimore, MD manufactures Custom Wire Baskets, Mesh Baskets, Stainless Steel Products, Custom Wire Forming and Precision Sheet Metal Fabrication for the Automotive and the Ammunition industries and a range of other industrial applications. ve selected three for this post because they are about small manufacturers in the US.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2011
    [Product] Top Questions You Asked about Producing a Webinar
    To help businesses get started on using webinars for lead generation, yesterday we hosted a session that extensively covered the webinar production process. Livestream and AnyMeeting.com offer free versions of their product. So do you have any comments that will continue our discussion about webinar production?
  • THE POINT  |  THURSDAY, OCTOBER 20, 2011
    [Product] Radian6 Email Campaign Hits the Mark
    Most notable: not once in the entire copy is the company or product mentioned. Note that whereas there’s no mention of the product, the people most interested in what the ebook has to offer (“…how companies are integrating social tools and strategies …”) are by default those that will be interested in Radian6 solutions. What I like: 1.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 26, 2011
    [Product] Step One: Creating Your Menu for Life: Passion of Impact
    Ken provides Keynotes, consulting services and products designed to improve business performance. Acumen Management Group Ltd. operationalizes” sales management systems and processes that pull revenue out of the doldrums into the fresh zone. Move up and move ahead! Ken@AcumenMgmt.com www.AcumenManagement.com. 3f4qb8v9ge.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Product] Converting Trial & Freemium Users: Keep Selling Post-Trial
    Lead nurturing programs designed to convert trial users tend to focus, as they should, on the very front end of the trial period, when it’s critical to make sure the user is fully engaged with the product being tested. Another option is to send a brief survey as the final communication asking why he/she didn’t buy.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, AUGUST 22, 2012
    [Product] The Power of the Influencer
    In developing your sales strategy make sure you seek out those individuals that your product/service will impact within the organization and include them in key steps of your sales process. The Power of Selling the Influencer  . It maybe informal power, but it is still power. Sales Leadership Training Sales Management Training Sales Trainin
  • LEADER NETWORKS  |  THURSDAY, JUNE 23, 2011
    [Product] Social Business Readiness: 5 Questions for Human Resources
    Have HR staff undergone a proper immersion and education program about social media so that they can answer questions and support productive uses of social media within the organization? Human resources are the people finders and keepers. Organizations usually benefit when there are multiple intersections among staffers through social media.
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