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  • WRITTENT  |  THURSDAY, JANUARY 31, 2013
    [Product] Interview with Kai Soremekun on Creating an Effective Web Series
    This is how you come up with a truly great product. It’s always nice to meet and talk to a woman with the passion. You figure out your story and tie it to your business. got a chance to talk to Kai Soremekun, filmmaker, actress and the creator of “CHICK: Within Me Lives a [.]. Video
  • THE ROI GUY  |  MONDAY, OCTOBER 29, 2012
    [Product] Your Sales Cycle Dilemma in 2013
    If you think your sales teams could do better, here are some important guides that will be vital for addressing the Sales Cycle Dilemma in 2013: Empowering Sales with Mobile Value Selling Product, Solution Value? In our recent ValueStory™ roadshows , attendees have indeed confirmed lengthening decision cycles. proving you are not the same.
  • MARKETRI  |  THURSDAY, OCTOBER 11, 2012
    [Product] The DOs and DON'Ts of Writing Effective Calls-to-Action
    Whether you want to grow your email list, set more prospect meetings, promote an e-book, or sell a product/service, you can use this list of good and bad CTA practices to grow your business through content marketing. DO create a dedicated landing page for each product, service, or CTA. There’s good reason for this.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, NOVEMBER 28, 2013
    [Product] What To Do With Your Net Promoters
    Keep in mind I’ve used this product for about a month. The next week it was the head of sales training wondering if I could speak at a product launch meeting and maybe join a customer advisory panel. thought this product was supposed to save me time? My supplier, with whom I am (was) quite pleased, sent me a little survey.
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 19, 2010
    [Product] Be Your Own Closet Monster
    What product features can you add to kick your company’s ass? Here’s a fun thing to do at your next terrible offsite , or just for a giggle:  pretend to be the Competitor-from-Hell. Imagine that you are all recently laid off from your current company and decide to form a new competitor together.  escwilliams@gmail.com.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 22, 2010
    [Product] Holy Crap I’m a Porcupine
    Turns out, in my enthusiastic list-building, I had grabbed not just happy customer files but also a bag full of porcupines, who were burning our products in the streets and required medication just to utter our corporate brand name. Well only a part-time porcupine. The rest of the time I try to be a more benign member of the woodland family. 
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 16, 2010
    [Product] Toxic Auto-Spamming at Happy Hour
    Good examples would include selling a product for one price and then hitting the same customer two months later with a new-customer only-offer at a lower price. Or clearing out some old merchandise at a lower price and slamming your customer with an email touting the virtues of the new line of products they didn’t buy. How often?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 31, 2011
    [Product] The Road to Yes is Paved with Maybe
    That might be sage advice if all you sell is anxiety-enhancing consulting or Donald Trump action figures, but it’s pretty stupid if your product or service is used, installed or supported by someone else. They want to hear about how your product makes them better, faster, stronger. Word: These are your functional types.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, APRIL 27, 2011
    [Product] Guest Post: Beware the ROICAGR
    As told by Mr. Jabber Wocky, Product Manager in Wonderland. Beware the ROICAGR. With apologies to Lewis Carroll.  . Twas the 90’s, and the shifting paradigms. Did gyre and gimble the Macs & PCs. All flashy were the PPTs. Beware the ROICAGR, my son! with forecasts that bite, and links that catch! so rested he by the Moneytree.com. KPOOH!
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JULY 1, 2011
    [Product] Helpful Hints for the Clydesdales of B2B Content
    Never, never NEVER mention your product by name until the very end and even then, with extreme care and deference. Put in a sidebar with a case study about a real customer — yes, your customer, using the real product, which you refer to only in its most generic sense. have, for example, a pile of dressage horses on my desk.: Seriously.
  • MEASURABLE MARKETING  |  FRIDAY, MAY 27, 2011
    [Product] Google Wallet: NFC's North American Beachhead
    Google is currently testing links between Google Wallet and their other products, such as Google Maps, Google Latitude, and Google Offers. Yesterday, Google announced the launch of Google Wallet , a system that uses near-field communication devices inside of mobile phones to send payments.
  • THE EFFECTIVE MARKETER  |  THURSDAY, AUGUST 5, 2010
    [Product] Best Companies Don't Need Marketing
    The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 10, 2011
    [Product] How Everybody Wins with HubSpot's Funding « The Effective Marketer
    Is almost like a virtuous cycle, where money goes to marketing software vendors, who use it to build better products and educate the market, which then learns about the benefits of such solutions, purchase those solutions, and publicize it themselves and pay those vendors for services. Everyone Wins But it also means something else.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, FEBRUARY 9, 2010
    [Product] Find Trend Pitches In Your Earnings Releases
    That’s when Voltage says one reason for its success is that many customers are using Voltage’s encryption products to reduce the size of their PCI (Payment Card Industry) audits. It’s good news these days to see a company whose revenue grew more than 70% year over year, as encryption vendor Voltage Security announced today.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 30, 2013
    [Product] Top Marketing Predictions For 2014
    One of the biggest trends I am seeing involves brands acting as producers – going beyond the publisher mentality and setting up newsrooms and production studios. also talked about the connection between personal branding, content marketing and social selling in a truly social business. think I had the topics right. So there you have it. 
  • WRITTENT  |  TUESDAY, MAY 14, 2013
    [Product] 25 Success Tips for Writing Irresistible Customer Success Stories
    Consumer research is more self-directed than ever before, and case studies are a powerful way to demonstrate real applications of your product or service without a hard sell. Customer success stories aren’t very effective if you stick to demonstrating that your product worked. Here are some ways to write stories that convert: 1.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Product] 11 LinkedIn Marketing Gems You're Missing Out On
    Targeted Product Tabs. You probably know about the product tab on your LinkedIn company page, but did you know you can do more than just blanket product information out there for the entire LinkedIn universe? You can actually create different variations of your product tab for each segment of your target audience.
  • VIDYARD  |  MONDAY, DECEMBER 16, 2013
    [Product] inContact: Using Video Marketing to Drive Millions in Pipeline
    inContact knows that prospects prefer information in short, digestible pieces and video is a great way to deliver this on their website where everyone’s hunting for fast, clear ways to understand the product offering. Here’s what Scott had to tell us about the inContact video marketing strategy: Why inContact is Using Video.
  • DIGITAL VOICES  |  WEDNESDAY, MARCH 5, 2014
    [Product] Reaching the Pot of Gold: How Investments in Analytics Are Paying Off
    Many firms, such as banks, have infrastructures that are still oriented to products vs. customers and so collecting, storing, and analyzing customer data is a tremendous challenge. 'There is a lot of buzz currently about analytics and big data, and rightfully so. Perhaps most importantly, marketing analytics tools pay back $10.66
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 20, 2012
    [Product] The missing ingredient in targeting your best prospects – their interest in you.
    Often these models are produced without the benefit of data that identifies a prospect’s interest in the product. Following development of the predictive models, we habitually compare the model results to those that actually acquired the product. These models uncover the best prospects, those most likely to act.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 14, 2013
    [Product] A Simple Teleprospecting Pitch Can Be Easier Than You Think
    Working with some of the brightest sales and marketing minds out there has helped to provide us fresh perspective on how to differentiate your product from the masses. If you were to try to explain your product to someone who has no understanding of the industry/product/service etc. Prospects will appreciate this.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 29, 2010
    [Product] Are Your Teleprospecting Efforts Targeted To Your Audience?
    It’s not a simple task, and it takes the synchronization of different components to get there – marketing targets the right audience, IT increases the productivity of the staff, sales has the right messaging, and the CEO ensures the unity of the machine. When targeting IT, focus on functionality, integration or productivity.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 3, 2015
    [Product] 6 Time-Saving Business Tools to Help You Get Organized
    Here are six online tools you can use to organize all your business needs, and make this your most productive and time-savvy year yet. 'Getting ( and staying ) organized is a goal for many busy small business owners juggling multiple tasks with limited time. Evernote is free to use. If the answer is yes, give Toggl a try. All rights reserved.
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 21, 2011
    [Product] Milli Vanilli Marketing
    In this dynamic era of business and marketing, companies must move beyond simply offering quality products and value-added services to rendering amazing customer experiences in order to differentiate and capture customer mindshare. Let’s get one thing clear, marketing is meant to sell stuff. Come on… get a life! Really? Web 2.0
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Product] Selling the C-Level: 7 Content Marketing Myths Debunked
    Effective content initiatives require a  significant investment in internal staff , as well as production and distribution resources. During Jay Baer’s and my SXSW presentation , we had a number of questions about selling content marketing into the organization and to senior executives. So…let’s debunk them. Yikes!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Product] What PR Pros Can Learn from The Huffington Post
    To that end, we issued a press release about a new product feature designed specifically to help marketers comply.  by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist.  For the sake of comparison, Newsweek sold for $1. Was Newsweek’s writing $299,999,999 worse than The Huffington Post’s? 
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Product] 7 Tips for Creating a Better Call to Action
    Using them on product packaging and in printed marketing messages makes it easier for readers to respond. Provide value here as well, like “Share your favorite product on Facebook and get entered to win a $10 gift card.”. If you’re sending an email, make sure images, headlines, and products all link to relevant landing pages.
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Product] Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
    For example, if someone recently purchased one type of cosmetic, you could surface a related product that other similar customers have purchased in the past. Additionally, if someone subscribes for your content, that means they are likely very engaged with your brand, and may be open to learning about the products and services you offer.
  • SYNECORE  |  SATURDAY, NOVEMBER 15, 2014
    [Product] Marketing Students: Education vs. Application
    Product Life Cycle. 'Not many things frustrate me more than the current curriculum taught to marketing students around the nation. There is a substantial barrier between the general marketing knowledge being taught to students and the applicable marketing involvement they should be experiencing as they develop skills for marketing careers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 29, 2013
    [Product] Digital revolution brings us back to basics
    In 2013, people don’t expect you to tell them that you know how to build a product … they assume that already. 'By Gregory Pouy, {grow} Community Member. lot has been said about the digital transformation and in fact, newspapers, magazines and blogs are writing about this revolution every single day. Brand value. Establish value.
  • INBOUND SALES NETWORK  |  THURSDAY, OCTOBER 20, 2011
    [Product] Already Planning for 2012? You Better Be!
    While many companies are structured around product line, companies that will be leading the charge in 2012 know that they need to focus on persona marketing (targeting buyer types). You need to rethink and retool your traditional product marketing processes to greater reflect how your customers buy. Sales Enablement.
  • BUYEROLOGY  |  MONDAY, FEBRUARY 14, 2011
    [Product] The Design of Content Marketing
      While experience design has its’ roots in product design and later with customer experience, there are crossover applied principles that can be beneficial to the emerging field of content marketing.  Image by neonihil via Flickr.   Thus, we could fall into the trap of spinning our way right out of the buyer’s mind. 
  • CK'S B2B BLOG  |  SATURDAY, FEBRUARY 12, 2011
    [Product] B2B Mobile Marketing: The Insider's Guide To Engaging Business Customers Through Mobile.
    It becomes all the more important to consider not just graphical design, but also the physical design of your mobile product. I am both thrilled and humbled that MobiThinking has featured me in their just-released  "Insider's Guide To Engaging Business Customers by Mobile. Access the B2B mobile marketing piece here.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 22, 2013
    [Product] How to Use Landing Pages for Better Traffic Conversions
    Your product pages are a horrible place to send inbound traffic,” Gardner points out. Anybody arriving on your product page is going to be struck with about 40 things to do. … If you send people to a product page or your homepage for any marketing campaign, you are giving them, on average, 20 to 50 iteration points.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Product] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    Engagement marketing is about building relationships —which is much bigger than just selling a product. That requires a strong marketing organization with an understanding of its role in the enterprise, of the consumer, of what about their product or their service is attractive and what that can lead to. couldn’t agree more. sure do.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 19, 2012
    [Product] You talking to me? 6 Tips for Channeling Voice of Customer to Boost Content and Social Media Marketing Efforts
    The key (no pun intended) to uncovering the right words, according to Tony, “is to include in your analysis those that relate to product features and benefits, not just brand names and product categories.” It is a huge topic, and one that is hard to do justice to across B2B, B2C, services and products, and small and large business. 
  • JUNTA 42  |  WEDNESDAY, MAY 23, 2012
    [Product] 12 Challenges that Stop Marketers from Creating Epic Content Marketing
    I asked him, “So, how much of your content is educational and how much is product oriented?” Great content marketing, content that is shared and spread by customers and prospects, is almost never about the company’s products or services. And, by the way, this is not an all encompassing list. Should I repeat that?
  • HUBSPOT  |  SUNDAY, NOVEMBER 18, 2012
    [Product] Twitter Makes Search More Visual, and Other Marketing Stories of the Week
    The first is a tool called Shortlists, where users can bookmark and compare products that are featured on Google Shopping and other sites. With this tool, a user can share their Shortlist with others who can add products to the list or leave notes on the products to assist with shopping organization. Plain and simple. Uh oh.
  • JUNTA 42  |  MONDAY, NOVEMBER 14, 2011
    [Product] 8 Content Marketing Initiatives To Seriously Consider for 2012
    Test a Niche Related to Your Products. Openview Labs , a product of Openview Venture Partners [ disclaimer : I am an Openview Advisor], develops almost all of the content for this resource site themselves, using their internal employees and an on-site studio. thought I’d share it with you. Tackle One Goal with Content for 2012.
  • HUBSPOT  |  MONDAY, APRIL 11, 2011
    [Product] Americans Spend Nearly 3.5 Hours Per Week Watching Online Video [Data]
    You can start small by hiring a video production intern and doing a few interviews with your customers, demoing your product in a more engaging way or even showcasing the quirks of your employees. If you are like me, you don’t think much about the time you spend watching online video. This is a fortunate reality for businesses.
  • LEADERSHIP  |  TUESDAY, MARCH 4, 2014
    [Product] Leadership Secrets of CMOs —What B2B Marketers Can Learn
    Gain a deep understanding of your organization’s product portfolio. Not just knowing the product’s tangible features and benefits but studying how each product meets buyers’ needs. While consistency, best practice, perseverance and team work are all important, you also need a good measure of inspiration from time to time.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MAY 3, 2010
    [Product] What Your Inside Sales Team Knows Might Hurt Them!
    If I got a question I couldn't answer (or BS my way around) I would immediately go to my product specialists and sales team and fire questions at them. The value in using it was that it would allow these manufacturers a way to create their products faster, using less money and with a much higher quality. Thanks again Chris!
  • INBLURBS  |  THURSDAY, APRIL 25, 2013
    [Product] 5 Tips for Content that Crosses Cultural and Linguistic Borders
    You are engaging with others, convincing them to buy into your idea or product. 'Wh en creating content, it pays to think big. Publishing online gives us access to a readership that’s almost too large to imagine. Do it right and your words could be read by people in places you might never even have heard of. Take Languages Seriously.
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, DECEMBER 18, 2011
    [Product] Joe Chernov from Eloqua Dishes on New Facebook for B2B Report
    Sweepstakes can be tricky for B2B, After all, the potential audience for a B2B product is typically more finite than for consumer goods. Tweet I’ve been paying more attention to Facebook with regard to B2B, especially with all of the changes going down (including Timeline , which deployed worldwide last week). How can B2B use these?
  • HUBSPOT  |  FRIDAY, MAY 27, 2011
    [Product] How to Become the Awesomest Marketer EVER
    78% of people use search engines to conduct product research. If you are not AWESOME at using search engines and social networks to market your company/product/service, you are most definitely missing the proverbial boat. Want to become The Awesomest Marketer EVER? Here's a simple 5-step formula to guarantee your success. STEP 2.
  • SALES CHALLENGER  |  MONDAY, APRIL 1, 2013
    [Product] Is Your Salesforce Mobile-Ready?
    And even within these activities, we see a greater focus on low-complexity, non-customer facing activities that increase productivity or drive efficiency. Organizations often struggle to provide timely and relevant information to salespeople. How are you using mobile in sales?
  • BIZNOLOGY  |  MONDAY, AUGUST 6, 2012
    [Product] Three Ways to Build Links in the Age of Google Penguin
    Of course, they’re not going to share a bunch of hype about your products. Image credit: Getty Images via @daylife. Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content. Why is this important? That’s what we’ll cover today. Now, it is all algorithmic. Internal Links.
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 22, 2012
    [Product] How to Optimize for “Direct” Website Traffic
    Visitors may type your URL into their browser address bars based on seeing a company profile, product review, news release pickup, subject matter expert quote or other mention in industry media. But for most b2b websites, one of the top three sources of traffic—and often the largest single source—is “direct” visits. Vendors.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 14, 2013
    [Product] 5 pieces of social media advice that trapped me
    learned from an expert’s online course that I should survey your customers before you sell your products. But when I finally shipped the products based on the eager answers, these eager people weren’t so eager any more. 'By Mars Dorian, Contributing {grow} Columnist. It’s common advice. I listened, and worse, implemented it all.
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 26, 2011
    [Product] Join the Inner Circle and Become an Insider – InsideView Community
    InsideView is a revolutionary product for sales and marketing teams. With so much data available to teams to identify prospects, qualify them and create opportunities, knowing where to start can be a burden. Intelligence on your prospects and customers gives you an edge over the competition. Filed under: Sales 2.0. Sales 2.0
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 10, 2014
    [Product] Dedicated to Winning the Sales Game?
    ” - Will Spendlove, VP Product Marketing | InsideView. In his presentation at AA-ISP’s Inside Sales event last week, InsideView’s VP of Product Marketing, Will Spendlove, explained what makes for a successful salesperson. 'Practice makes perfect: How passionate salespeople polish their craft. Your customers social.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Product] Useful Tactics for closing a B2B Deal
    B2B salesperson must not only understand products and people, but also market trends, industries and external and internal business processes. Regardless of how much your prospect researches you and your products before the initial conversation, their first impression of you sets the tone for the remainder of the sale.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 2, 2012
    [Product] Who Sells More: The Quiet Rep, or The Aggressive Rep?
    If you sell a complex product to a number of different clients, a quieter sales team may work well for you, and if you can’t afford to offer flexible options to your clients, an aggressive team will serve you well. It’s a good question to ask, but what is a sales personality, exactly? If you have to choose, what should you decide? Listening.
  • LEAD VIEWS  |  TUESDAY, MARCH 29, 2011
    [Product] Research Proves – Google’s Farmer Update Good For B2B Websites
    Company 4 – Product Development. Google’s recent algorithm change more popularly known as the Farmer/Panda update is all set to impact nearly 12% of Google’s search queries. At LeadFormix, we wanted to see how this change in Google search algorithm will affect our B2B clients in the US. Company 2 – Data Archiving.
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Product] When NOT to Use Lead-Gen CTAs in Your Marketing
    If the goal of inbound marketing is finding people who are excited to learn about your product or service, then your CTAs are the big (occasionally red and blinking) heralds telling your site visitors where to go next. Calls-to-action (CTAs) are the directional signals on your website. PR and Social "Buzz" Campaigns. doubt very many.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 26, 2011
    [Product] Top 10 Rules of B2B Blogging from DemandCon Social Media Panel
    About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. Here is a copy of the presentation that I promised to all the attendees. For those of you who didn’t attend here is some context for my Top Ten Rules of B2B Blogging slides.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 24, 2014
    [Product] Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore
    BzzAgent says brand advocates are: 75% more likely to share a great experience about a product. happy customers, employees, partners, and fans – to spread the word about your company, products, and services via their networks and communities. Product development. History and the above data points suggest they’re right.
  • ANNUITAS  |  TUESDAY, AUGUST 14, 2012
    [Product] Who is Marketing’s Customer?
    In essence, marketing is delivering a product (leads) to a buyer (sales) and meeting their need.  One by-product that comes from developing a Lead Management Framework SM is a better definition of the roles marketing and sales need to play, and what each should do to better manage the buying relationship from beginning to end.
  • VOICE-BASED MARKETING  |  FRIDAY, MAY 30, 2014
    [Product] How to Turn a Conversation With a Customer Into a Sale
    Here are some steps to follow when discussing products or services, rather than selling them: Don’t Be Afraid to Scare Them. Don’t think of the initial encounter with the buyer as the first and last chance to sell them on a product or service. Don’t believe me? Ready…set…stats! Identify Needs. Rather, think of it as a first date.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, APRIL 20, 2011
    [Product] How to Bake a White Paper from Scratch: Part Four – The Consumption
    But, how about adding a small blurb and link on the relevant product page? It’s a perfect way to keep your company and product top of mind. Having been in IT and been pitched by sales folks, I’ve seen many who understand their product but have no clue how it would be used in the real world. We need to do more. Tweet about it.
  • VISIONEDGE  |  FRIDAY, SEPTEMBER 20, 2013
    [Product] 4 Steps to Guarantee Your Strategy’s Success
    Perhaps a simple way to start addressing execution is to think about how your organization is going to synchronize itself to ensure the right products get to the right customers at the right time. good strategy that is well executed has the ability to impact a market, competitive position or business model. What causes execution to go wrong?
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 25, 2011
    [Product] B2B Data Hygiene: It Pays to Scrub Your Lists
    Create pre-defined lists that fit your product, service, or target type. Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Bounce rates are hitting the ceiling. Direct mail return rates are shockingly wasteful. D&B says: A new business opens every minute.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 29, 2014
    [Product] Trade Shows: Are You Telling a Compelling Story?
    So let’s step back for a minute and assume that you have a great product, customer service to die for and a sales staff that understands and can articulate your value proposition. I’m not talking about small companies either. I’m sure some of them have seven-figure trade show budgets. Remember, quality over quantity.).
  • HUBSPOT  |  MONDAY, JUNE 6, 2011
    [Product] 7 Reasons Your Blog Isn't Growing
    When I first started blogging , this one surprised me: Nobody gives a hoot about my products, services, or me. That also means most people don't care about you, your company, or your products. Perhaps you buy into the notion that your blog shouldn't be about your products. Do you blog? The good news is you're not alone.
  • WRITTENT  |  FRIDAY, SEPTEMBER 5, 2014
    [Product] 9 Ways to Create Great Content
    If you are marketing a product or building a brand, the internet is arguably the best tool at your disposal. Should they write to their congressmen, try a new approach to a problem, or buy your product? 'Image source. It has the potential to introduce your ideas to thousands or even millions of viewers a day. Be Unique. Be Concise.
  • FUNNEL FOCUS  |  WEDNESDAY, MAY 5, 2010
    [Product] Use Marketing Automation to Improve Lifecycle Management
    Examples include full profile information, purchased products and services and even related case studies. By applying this information, highly relevant and personalized drip campaigns can be created to help specific customers gain additional value from their investments in your products. These are two different audiences.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Product] The History of SEO, and a Glimpse Into Its Future [SlideShare]
    No longer are we waiting to stumble on an ad to realise we need something -- we''re actively seeking out information online about products and services we want to buy. What language do they use to search for information that’s relevant to your products or services? 'It’s hard to imagine a world without search engines.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Product] The Do's and Don'ts of Using Vine for Marketing
    You could turn these lemons into lemonade, though, by using Vine to encourage other people to apply to be a member or user of your service or product! That means maybe you put out some teaser content that shows the value of signing up for your product or service that entices a wider audience to learn a little bit more about what you do.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, JUNE 14, 2013
    [Product] Three Ways to Make Repeat Sales
    Of course circumstances may arise that are beyond your control, but ensure you aren’t the reason a product or service is delayed in its delivery to a new client. Ask how a particular service or product is working out and listen to any concerns that arise. Making a sale is always a challenge. Follow through on promises. Stay in touch.
  • HUBSPOT  |  SUNDAY, JUNE 3, 2012
    [Product] A Penguin-Damaged Company Makes its SEO Recovery & Other Marketing Stories of the Week
    Is Pinterest Really Leading to Product Purchases? There's been a ton of hoopla around Pinterest as of late, but does it actually lead to product purchases? It may have been a shorter work week than usual, but the inbound marketing news sure didn't slow down. Recovering From an Over Optimization Penalty From SEOmoz. Muahaha. Juicy data?
  • INBOUND SALES NETWORK  |  FRIDAY, NOVEMBER 2, 2012
    [Product] B2B Lead Generation – It’s about Needs not “Likes”
    He says: “by truly understanding the market problems that your products and services solve for your buyer personas, you transform your marketing from mere product-specific, egocentric gobbledygook that only you understand and care about, into valuable information people are eager to consume.”. Develop Personas for Your Ideal Clients.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 30, 2014
    [Product] The Do’s and Don’ts of Holiday Email Marketing
    You can incorporate creativity into your email by thinking of a fun subject line, providing a creative offer or time sensitive discount, or creating a new asset about your product and the holidays. 'Author: Lizzy Funk It’s finally here! have to admit; this is my favorite time of year. But do they work? Get creative! Incorporate social.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 4, 2013
    [Product] Book Review: Marketing in the Round
    Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Becoming a social business means change, which is never easy. Four Marketing Round Approaches. Measurement, Refinement, and Improvement.
  • PAUL GILLIN  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Product] What You Probably Didn’t Know About Editors
    Editors get little credit for what they do, but like film directors and record producers, their function is essential to a quality product. Editors take pride in seeing a product they can be proud of. 'This morning I spent 45 minutes cutting an article by a technology marketer by one-third. And that made me happy. Wrong.
  • THE POINT  |  MONDAY, NOVEMBER 9, 2009
    [Product] Citrix Email Campaign Crashes on Takeoff
    Increase productivity” is a throwaway – every software product ever developed can make the same claim. Yet the last line of the email is “Sign up now to start saving” which sounds to my ear like an invitation to buy the product. If you want me to buy the product, tell me why I should buy the product.
  • ONPATH  |  THURSDAY, MAY 5, 2011
    [Product] Elevator Pitch: One Sentence Can Change Your Life
    If you have a product, focus on what the main benefit the product delivers to the customer). Have you ever been in an elevator when a stranger asks what you do for a living? When this happens are you taken by surprise? If you are like most people the answer to both of these questions is YES. One sentence can change your life. Step 1.
  • INBLURBS  |  FRIDAY, DECEMBER 2, 2011
    [Product] How to attract 55 percent more customers with proven inbound marketing system
    Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer. Today customers no matter if the are B2C or B2B are overwhelmed with information and offers. It is not enough anymore to be there. One thing is try and error. LinkedTube.
  • FATHOM  |  THURSDAY, FEBRUARY 13, 2014
    [Product] Get Motivation for Your 2014 Retail Marketing Plan
    People don’t call it e-commerce anymore, it’s called omni-commerce, and it’s the idea that digital permeates every step of the purchase chain from product discovery to trial to pricing to actual purchase.” – Tolman Geffs, Co-President of the Jordan Edmiston Group (JEGI). 'It’s easy to lose motivation in the midst of winter. Feeling motivated?
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 12, 2013
    [Product] And now, some shameless promotion of eMagine: Why Partner with eMagine?
    Of course, eMagine excels at projects with tight deadlines, but never at the expense of putting our a first-class, results-producing finished product. We know what works, based on extensive client experience, data and formal research. We deliver what we promise, when we say we’ll have it done, for the price we promise. B2B Web Strateg
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Product] The 2013 Social Business Marketing Manifesto
    Marketers need to help our companies evolve from product promoters to social conversationalists. Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And so now there is a social business imperative. Marketers
  • BIZNOLOGY  |  THURSDAY, DECEMBER 15, 2011
    [Product] We don’t need a social media ROI model
    For companies in the forefront of the social media battleground, such as newspapers, book publishers, and TV channels, investing heavily in new Web technologies has often been a question of survival, and decision makers had significant leeway in trying new ways of delivering their products and services, with the full blessing of their stakeholders.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 14, 2011
    [Product] Google+ for Business doesn’t have a lot of pluses
    So, if you have a business or a brand or a product or a local place, you can now set up a Google+ page. Image via Wikipedia. Perhaps you saw the announcement of Google+ for Business–it made big news for a day, but there isn’t that much to say about it. That’s about it. That’s about the end of the excitement. Perhaps.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 23, 2011
    [Product] Sales Management: benchmark you business
    During the past three weeks I have visited three partner organizations, each of varying sizes in revenue, products/services offered and operational effectiveness. Ken Thoreson provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com www.AcumenManagement.com.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 20, 2010
    [Product] Sales Management: How Does March Look?
    Here are just a just a few examples: 1) Broadway ticket sales=future tourist revenue, 2) diesel-fuel sales=Industrial production, and 3) subway-passenger traffic near Union Station in San Francisco=sales tax revenue. Sales Management: How Does March Look? One of the concepts that I truly believe in is developing “leading indicator” analysis.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 22, 2010
    [Product] Sales Managers: What are you Thankful For?
    am thankful for: The great products or services my company provides to our clients. Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com Blog:  www.YourSalesManagementGuru.com. Sales Managers: What Are You Thankful For?
  • JUNTA 42  |  WEDNESDAY, NOVEMBER 30, 2011
    [Product] Is Content an Asset or an Expense?
    One blog post can deliver returns for years after production. Jim Burns from Avitage  recently asked me a question. Do most marketing professionals view content marketing as an asset ? The answer is no…no almost across the board. Marketers view spending on content marketing as an expense. First some questions. What Is an Asset?
  • SOCIAL MARKETING FORUM  |  SUNDAY, NOVEMBER 21, 2010
    [Product] Prospecting the Social Customer
    The broader the range of products and solutions that you offer and the larger your “target groups&# are, the more potential customers. And they must be defined according to the needs of the customer, not a function of the product or service. That is the simple definition. Easy too. prospect is a potential customer. Always. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 30, 2012
    [Product] Facebook, You’ve Failed Us
    Their revenue depends on a great product. By Neicole Crepeau, Contributing {grow}  Columnist. There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least  slowing in some parts of the world  and if that is true, it is a problem of Facebook’s own making. The Tweet.
  • SALES LEAD INSIGHTS  |  MONDAY, MAY 23, 2011
    [Product] B2B Marketing Automation: Crawl, Walk, Run, Win
    wonderful by-product of marketing automation is data about activity and results that you can use as market intelligence. The bad news is that when it comes it comes to implementing marketing automation for generating, nurturing and qualifying leads, many B2B marketers are daunted by the perceived complexity. The good news? The bottom line?
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 7, 2013
    [Product] How Link Building Management Will Change in 2013 & Beyond
    With data in hand, we can better understand the types of communication most effective, the platforms most appropriate per interest group (or client, project, etc), and what it takes to build productive relationships, not just links. 81% of the 500+ respondents claimed no recovery. The Original Link Management Need. What do you think?
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Product] 10 Innovative Ideas for B2B Mobile Apps
    It's a digital magazine and catalog that provides editorial content along with the ability to shop and purchase products within the app. Supply Ordering App: Are you a business product supplier? Create a supply ordering app that lets people order new supplies by photographing a bar code on the product they need restocked.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 14, 2011
    [Product] Announcing My Partnership with the Content Marketing Institute
    Editorial and Content Production services — For those clients that need to source editorial or writing services, CMI works with its sister company Junta42 to help source the best content marketing agencies for enterprise clients. a manufacturer of HVLS ceiling fans. DH Communications News CMI Consulting Practice
  • ANNUITAS  |  THURSDAY, APRIL 17, 2014
    [Product] Common Pitfalls in Demand Generation Strategy
    We love to write about ourselves, our products, our solutions. 'The word “strategy” is so over-used these days. No doubt about it we all want to have ground-breaking strategies , be thought of as strategic thinkers, and win awards for our companies or agencies with our strategy of the year. Not at all what I’d call a strategy. Sound familiar?
  • TRADESMEN INSIGHTS  |  THURSDAY, DECEMBER 15, 2011
    [Product] Is Mobile Marketing the Best Way to Reach the Professional Tradesmen?
    If you put them on product packaging, make sure, for example, a how-to-use video is short and clear. Yes, I know the stats are overwhelming that of all smartphones today, over 50% connect to the Internet that way, and by 2014, 90% will be using mobile as a main way of staying connected. DON’T SEND PEOPLE TO A NON-MOBILE SITE.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 1, 2011
    [Product] New IBM Study Addresses Major Challenges Facing CMOs
    new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to traditional marketing methods of brand and product marketing. As CMOs struggle, there is a window of opportunity for ad agency new business. .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 29, 2011
    [Product] Can you adapt to radical social media marketing change?
    The ability to use the web to network, improve productivity, and find answers will be a highly-prized part of a personal skill portfolio.  The other day I was enjoying a warm spring and decided to eat my lunch outside on one of the many public plazas in New York City.  Pigeons strutted around me waiting for a speck of food to drop.  Kelly. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Product] Social Media Case Study: How I made $47 million from my B2B blog
    This led to productive conversations about the business solutions that were being discussed in the targeted content. This led to productive conversations about the business solutions that were being discussed in the targeted content. 'By Sander Biehn, {grow} Community Member. It’s true. Here is our story. All sales had dried up.
  • HUBSPOT  |  MONDAY, MARCH 21, 2011
    [Product] How Do You Use Your Email List Effectively? [Marketing Cast]
    Here is how you can achieve more of this: Don’t Use Email to Exclusively Market Your Product. ” The messages they send would revolve around some special product offers, discounts and free shipping. Do you remember the sweet anticipation of receiving new email messages? Earn the Attention of Email Subscribers.
  • WINDMILL NETWORKING  |  SATURDAY, OCTOBER 12, 2013
    [Product] Social Media Contest App Review: PromoSimple
    Related Stories 20 Simple Ways to Integrate Social Media with Traditional Marketing Practices How the Right Social Media Dashboard Can Increase Your Social Productivity Social Media Influencers or Ambassadors? And there are countless others that exist. Featuring Contributions from Global Thinkers. How to Identify Them.
  • INBOUND SALES NETWORK  |  FRIDAY, FEBRUARY 1, 2013
    [Product] Dirty Data = Lost Revenue
    Bad data—whether purchased, gathered via download offers, or stored in your internal database—costs companies billions every year in wasted resources and lost productivity. Lower productivity. Inaccurate and incomplete data drives up costs, hampers productivity, damages brand image, and can cripple a company's competitive edge.
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