KEO MARKETING | MONDAY, MARCH 2, 2015
[Product] How B2B Marketers Can Get the Most Out of LinkedIn
Your company page should be as complete and detailed as possible, with succinct yet descriptive (and persuasive) information about all of your products and services. You might view LinkedIn as the quiet workhorse of the social media world. HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter.
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 16, 2011
[Product] Savvy Speaks: Top Collaboration Tools
It may take you a while to find your favorites, but you'll be happier (and more productive) if you limit your toolbox to only those tools you love, and eliminate the "fluff." Collaboration is an important element of being a freelance marketing professional. The Savvy Sisters share their favorites: Michele. Wendy. Jamie. Simple.
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 28, 2011
[Product] Savvy Speaks: Can I Get a Witness?
Testimonials are great, but stay away from generic testimonials like "Company A's product is awesome!" In these days of Web 2.0, no one wants to purchase anything without a review of some sort from the online masses. This week the Savvy Sisters weigh in on the do's and dont's of using testimonials to sell. Be specific.
SAZBEAN | MONDAY, JUNE 6, 2011
[Product] Treat Your Customers Unequally
For example, if you have a variety of products, some of which are one-time purchases and others are sold on a subscription model, there is a different lifetime value for each type of customer. Notice I didn’t say unfairly. said unequally. Unfairly isn’t nice (and isn’t good for business). Unequally is good for business.
SAVVY B2B MARKETING | FRIDAY, APRIL 29, 2011
[Product] Savvy Week in Review: April 29th
How to Create 5 (Content Marketing) Products from 1 Interview by @ThomasClifford via @junta42. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Did you have spring? I'm pretty sure it came and went in one day here in the marvelous northeast. Typical. Crazy. Have a great weekend! by @markwschaefer.
SALES PROSPECTING PERSPECTIVES | FRIDAY, SEPTEMBER 21, 2012
[Product] How To Cook The Best Quality Leads With Your Inside Sales Team
Our goal is to identify the issues and to interest the contact in the product/solution. personally learn more about a product talking to the sales rep, since they know it inside and out. Sales Prospecting Perspectives is pleased to bring you a guest post from one of our BDR's, Samantha Jacoby. Not Every Lead is the Same.
MODERN B2B MARKETING | THURSDAY, MAY 1, 2014
[Product] What the Board of Directors Expects from Marketers Today
Your audience is now researching products and services before they speak to sales, which means marketing has a lot more influence. Author: Brian Kardon We’ve all heard (and will continue to hear) about the increasingly prominent role of the Chief Marketing Officer, or CMO. Here are a few of my favorite takeaways: 1. Use Your Data.
DIGITAL B2B MARKETING | WEDNESDAY, APRIL 13, 2011
[Product] Social Media Success Starts with Commitment, Not Pilot
Cisco has seen huge success from social media (and other non-traditional channels) for product launches , but Cisco was investing in social media for years before seeing these results. One of the biggest differences between social media and most other marketing channels is the idea of developing an audience. Marketers test new opportunities.
VERTICAL RESPONSE | THURSDAY, AUGUST 1, 2013
[Product] The Advantages of Segmenting Your Email Lists
If you know your customers in one region have a preference for some products or services over others, you can target those groups with special offers for the things they most likely want. You may have a monthly newsletter that goes to everyone and then more targeted emails that advertise specific products or services. It’s true.
MARKETING ACTION | THURSDAY, OCTOBER 9, 2014
[Product] Discover 3 Types of Marketing Automation Engagements for Agencies
Create editorial calendars, map content, schedule production, and upload assets. Content mapping, production, and uploading assets. The economy has recovered a bit, but it’s still a very competitive environment for marketing agencies, with thin margins … and thinner client loyalties. Provide Design and Development Services.
IT'S ALL ABOUT REVENUE | THURSDAY, MARCH 26, 2015
[Product] Case Study: Modern Marketing Meets Storytelling Comic Strips
Through our Nexsan product brand, Imation is a unique position to generate relevant, fun, compelling and highly buzz-worthy content and conversations among geeky and trendy Creative Pros. Have you ever read a Dilbert comic strip where you laugh, learn and share them with your colleagues? Powered by Oracle. Know Your Villains.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 27, 2013
[Product] What’s the Difference Between Lead Nurturing and Follow-Up Calls?
70% of those prospects didn’t know you made that product. When introducing a new product, make sure they are copied on the promotion. In my mind, not much. think they both work together to move prospects through the sales funnel. Using a nurturing system, you can start to identify their needs. When do you take someone off your list?
MODERN B2B MARKETING | WEDNESDAY, MARCH 18, 2015
[Product] SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing
Meanwhile, Martinet emphasized the importance of humanizing the brand and creating a persona far beyond the products you sell. Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. And those signals should live across platforms , not in silos.
BLUE FOCUS MARKETING | THURSDAY, MARCH 14, 2013
[Product] Advertising in a Hyper-Real-Time World – Wharton FoA 2020 Project @WhartonFoA #WhartonFoA
Advertisers will benefit from more elaborate social media monitoring applications to research and identify meaningful consumer sentiment and trends—capturing candid feedback on brands and products. The distinction between these three elements will blur as each ingredient blends into a new brand formula for success. link].
ANNUITAS | THURSDAY, FEBRUARY 20, 2014
[Product] Content Creation Fundamentals
Your goal is to write something your buyer wants and NEEDS to read to help them solve their problems, not the latest product specs or brand propaganda. People have an irrational fear of writing I think. Why do people struggle creating content, even short blog posts? How much content do we create? That is just an editorial calendar. Ask them.
B2BBLOGGERS | MONDAY, MAY 24, 2010
[Product] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
Demand Generation Marketing automation facilitates demand generation through targeted marketing programs that drive awareness for a product or service. But it doesn’t stop there, marketing automation software offers a number of benefits to help funnel better leads. 1. B2Bbloggers.com is an online magazine for B2B marketers.
HUBSPOT | THURSDAY, MARCH 29, 2012
[Product] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
If you’re a product-driven business, sharing beautiful images of your products on Pinterest is a simple way to leverage the tremendous power of visuals on a booming social network that is dedicated solely to sharing beautiful and interesting images. And why should they be? And we have! Great. it depends. Pinterest. minutes.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 23, 2011
[Product] Infusionsoft Helps Clients Map Their Marketing Strategy
Of course, this is the same scope as traditional CRM, but the micro-business systems add stronger process automation than most CRM products. But that has more to do with pricing and sales models than the products themselves. Both are needed for marketing automation to reach to a wider audience. Okay, that was totally unfair. corporate?
HUBSPOT | THURSDAY, MARCH 29, 2012
[Product] How to Breathe Life Into a Boring Email Newsletter
If you've ever been on the receiving end of an email newsletter, you've likely been more bored than that shamelessly cute baby to the right. I get it -- when you're not sure what to write, but you feel like an email has to go out, why not send an update about products, services, and what's going on at your company? Poorly Segmented List.
VIEWPOINT | THURSDAY, JANUARY 31, 2013
[Product] PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps
As Josiane asks sales leaders to say “bye, bye to meaningless cold calls,” she notes that succeeding in this new environment requires a different approach to measuring productivity. Joining me today is Josiane Feigon, President of TeleSmart. TeleSmart is a leader in providing inside sales coaching and consulting to Fortune 1000 companies.
MARKETING GENIUS BLOG | MONDAY, JULY 11, 2011
[Product] Bootstrapping Sales and Marketing for Small Business: 5 Tips to Get Started Fast
As you develop and update your web site, you will be able to figure out whether you need additional Sales people to finalize the sale of your products. One of the hardest questions I get all the time from friends and colleagues starting a small business is “how do I get started with my sales and marketing?” Now you can start to…. Digg this!
B2B MARKETING INSIDER | THURSDAY, JULY 21, 2011
[Product] Do Marketers Have Any Credibility?
With this knowledge comes confidence in gathering and interpreting market data so that the best product, service, and go-to-market decisions can always be made. In a recent survey, almost three-quarters of CEOs think marketers lack credibility. And according to the report, we’re not helping ourselves either. Sounds great to me!).
YOUR SALES MANAGEMENT GURU | TUESDAY, SEPTEMBER 4, 2012
[Product] Sales Growth: 5 Proven Strategies
Ken provides Keynotes, consulting services and products designed to improve business performance. Sales Growth. Five Proven Strategies from the Worlds Sales Leaders. Over the Labor Day weekend I picked up a book with the above title, written by Thomas Baumgartner, published by John Wiley & Sons. Five Strategies for Sales Growth.
DIGITAL B2B MARKETING | THURSDAY, DECEMBER 1, 2011
[Product] Online Marketers are Creepy
Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
SALES INTELLIGENCE VIEW | TUESDAY, JANUARY 22, 2013
[Product] InsideView Customer Spotlight: How Rosetta Stone Increased Win Rate 12%
With this information, they often become champions of our products which allows us to rapidly grow the size of our accounts.”. InsideView today released some findings from our customer, Rosetta Stone , regarding their sales success in 2012. The stats? How did they do it? Through improving their targeting capabilities.
HUBSPOT | FRIDAY, JANUARY 20, 2012
[Product] How Customer-Centric Analytics Will Change the Future of Marketing
The two concepts above are patterns that other analytics products are likely to follow very soon. However, an analytics product, on its own, isn't going to be enough to give you all the answers you want. And that's all well and good, but there's a deficiency in many of these analytics platforms. canonical identity.
CUSTOMER EXPERIENCE MATRIX | SUNDAY, FEBRUARY 26, 2012
[Product] Balihoo Offers "Local Marketing Automation" for Channel Partners
This and similar seeds have since sprouted into a forest of products that help brand marketers work with dealers, distributors, franchisees, and agents. These products are part of the marketing automation industry, although their specialized nature places them on the periphery. So it was worth taking a look. I’m glad I did.
CUSTOMER EXPERIENCE MATRIX | SUNDAY, FEBRUARY 5, 2012
[Product] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
You need to examine the report itself to see answers for individual products. As you might expect, products for larger companies have more features available. (In this and following charts, “feature availability” is the ratio the actual vendor scores to the highest possible scores. Real marketers care about what the systems can do.
AD YOUR COMMENT HERE | TUESDAY, JANUARY 22, 2013
[Product] Social Media ROI [Video]
Social proof that a product or brand is worth purchasing 2. This is a great little video by Ignite Social Media on the ROI of social media. While it’s quick in nature, it’s a good, high-level look at how social media effects the bottom line in various aspects of business. Transcript (Courtesy of Ignite Social Media). Awareness.
HUBSPOT | THURSDAY, MAY 21, 2015
[Product] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
simply changed the tense to present and substituted readers, information and Facebook for consumers, products and marketing to illustrate the parallel. Last week, Facebook made a big announcement : the release of their new Instant Articles feature. But I think he's missing the point. Let me show you what I mean. Users are in control.
MARKETING ACTION | THURSDAY, MAY 9, 2013
[Product] Email Marketing: Best Practices in a Multichannel, Multi-Device World
Send emails to recipients on how to use more of your product and remind them of the capabilities and benefits you offer. In the last twenty years, email’s become a well established, stalwart marketing channel with dependable ROI. Hmmm…things marketing automation does well. Just sayin’.). Use trigger emails. Usage encouragement.
BIZNOLOGY | TUESDAY, DECEMBER 15, 2015
[Product] Your website must adapt based on data
The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. While many of us are just discovering the power of WordPress Plugins and freeish tools like MailChimp , the Fortune 500 have their entire companies wired for sound. How many hours would an MAS save you?
MODERN B2B MARKETING | TUESDAY, AUGUST 13, 2013
[Product] Why Social Media is Like Improv Comedy
Listen to the conversations going on across the social media landscape and use that information to improve your products, customer experiences and brand perception. The other two panelists and I agreed that the needed skill sets have changed over the past few years, and you need a more diverse team to be successful. An improv class?
TRADESMEN INSIGHTS | WEDNESDAY, JANUARY 25, 2012
[Product] 4 Reasons Why B-to-B Email Newsletters Should be a Part of Your Marketing Plan for 2012
Most templates give you room for a customized message, like look for a new product launch coming next month or promotion of a webinar. . Are you using email newsletters to keep in touch with customers and prospects? If not, you should be considering it. They are relatively easy to do, especially if you do a blog. Build a mailing list.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 29, 2012
[Product] My Favourite Marketing Metric
As the amount of computing power and number of solutions targeted at the front office increases, so too has the appetite to measure sales and marketing productivity and effectiveness. by Fergus Gloster Companies today can measure almost every aspect of a business process or investment with a variety of interesting metrics.
HUBSPOT | MONDAY, FEBRUARY 11, 2013
[Product] 101 Sure-Fire Ways to Make People Hate Your Marketing
11) Make your business blog all about promoting your products/services. Your business blog should be all about how awesome your business' products and services are. Just go all out and start spreading rumors about how awful their products and services are in social media. If you're creating marketing people love , that is.
VOICE-BASED MARKETING | WEDNESDAY, SEPTEMBER 17, 2014
[Product] How to Avoid Customer Service Disasters
Finding out up front if they are a current customer who needs support, a prospect who is ready to buy your product, or someone who is looking for some general information about your product or service can ensure that you forward them on to the the right part of your customer service team. Call Routing Hosted IVR
VERTICAL RESPONSE | FRIDAY, NOVEMBER 13, 2015
[Product] The Basics of Mobile Friendly
Conclusion: Consumers are mobile, and searching for products or services. “How many people in the world are using their mobile phone right now?” ” Job seekers have reported getting this question when interviewing at Google and Facebook. This question also implies just how important mobile has become to our society.
TONY ZAMBITO | FRIDAY, MARCH 30, 2012
[Product] Channeling Buyer-Based Experiences in SMB
While the shiny object these days is inbound and the incessant promotion of content marketing, for some products and services, the ultimate deciding factor will continue to come down to the buyer conversation taking place. © All Rights Reserved I-5 Design and Manufacturer. Therein lays the new buyer realities of today. Really?
B2B MARKETING INSIDER | TUESDAY, JULY 28, 2015
[Product] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
If you want more traffic and leads, don’t write about your company and its products. Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? Here’s how to get started. Content is the fuel that drives successful marketing. And that translates into more visitors and leads.
HUBSPOT | WEDNESDAY, MARCH 19, 2014
[Product] From Vague to Valuable: Putting Buyer Personas to Work
For us, discerning between a marketer who has expressed interest in our product and a business owner who is interested in educational content on marketing makes a world of difference in our approach (and ultimately, the results we see). “You’ve got to know your customer.” There are. Solving Segmentation With Personas.
SAZBEAN | FRIDAY, FEBRUARY 27, 2015
[Product] Must-Have Tools to Help Monitor Your Business Remotely
Make sure productivity doesn’t drop while you’re away by implementing task management software to monitor certain projects. Owners need the flexibility to monitor their business while they are on the go. How can you be hands-on when you are away? Skype for conducting meetings remotely. Iridium for staying in touch off-the-grid.
CMO ESSENTIALS | MONDAY, DECEMBER 22, 2014
[Product] 2005 Called, It Wants Its Marketing Trends Back
This is because they first want to educate themselves on the products / services that best meet their needs through using the information available through the web, social media portals and online communities. The ultimate benefit of this is reducing the buyer effort to understand the benefits of your products / services.
FATHOM | WEDNESDAY, JULY 9, 2014
[Product] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
Having a polished, comprehensive digital presence that allows you to showcase products and services to potential customers is a good thing, obviously. Digital marketers love telling businesses across a wide spectrum of verticals that they need to become engaged on social media channels like Facebook, Twitter and Pinterest.
VERTICAL RESPONSE | THURSDAY, APRIL 3, 2014
[Product] The Top 20 Places Your Business Needs to Be Listed Online
Listings come with access to a full profile that includes business information, a link to your website, product descriptions and more. Highlight your products and brands on your business profile. Remember when you had to find a phone book and flip through hundreds of pages in order to find a local business? Advantages. Advantages.
HUBSPOT | WEDNESDAY, JANUARY 6, 2016
[Product] How to Avoid Costly Hiring Mistakes: A Step-by-Step Guide for Recruiting Top Talent
always say, “How can I expect someone to market my product well if they can’t market themselves well?”. Ask the candidate to create a one-page summary comparing one of your products or services to a competitor’s. For example, you might include someone to test for culture, product aptitude, or analytical skills. Our advice?
PUZZLE MARKETER | MONDAY, MAY 14, 2012
[Product] Social Media has a Strong Influence on SEO
This can be a very effective way to develop relationships and get people talking about your products, services and brand. Quality Content Ultimately, you cannot control whether people talk about your site or products on social media. In recent years, many people have started to use social media on a daily basis.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JANUARY 25, 2013
[Product] Sales Prospecting Perspective Weekly Recap - Week of January 21, 2013
Responsiveness to your messaging and how well your product fits into the marketplace are two areas that can be uncovered rather quickly and easily through your calling efforts, as well as your target titles and feedback on collateral (what resonates?). First, as most of you are aware, I have a post to share with you that I read this week.
KEO MARKETING | WEDNESDAY, FEBRUARY 11, 2015
[Product] Email Marketing: Amazon Launches Workmail
Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. The latest addition: Workmail, an email and calendar service. This service is designed solely for work-related communication, not for personal use.
BLUE FOCUS MARKETING | TUESDAY, JUNE 5, 2012
[Product] What Makes A Successful Social Executive?
Markets like products are being transformed exponentially; social is the cultural language of every market and especially those growing and emerging. Following this train of thought a little further, I decided to ask some colleagues what traits they prized in these business leaders. They are confident (i.e., There really is no alternative.”.
MARKETING ACTION | MONDAY, JULY 13, 2015
[Product] Successful Sales and Marketing Alignment, Part 2: Understand the Buyer
You can identify your most valuable customers using the factors most meaningful to your business, such as revenue generated, product purchased, sales cycle time, etc. After you have created your personas, outline the steps a buyer takes from their current state to after they purchase your product or service. Look for common traits.
MARKETING ACTION | MONDAY, AUGUST 24, 2015
[Product] Digital Marketing: The 7 Essential Channels
What’s more, you can use search engine data to uncover a wealth of information about your audience, such as their location, gender, and what time of day they’re likely to search for your product or service category. In the old days, you would run an ad in a magazine or newspaper to provide information about your product or service.
HUBSPOT | WEDNESDAY, FEBRUARY 3, 2016
[Product] The Art of Being a Great Coworker: 13 Ways to Improve Your Work Relationships
There's a lot we can learn from our coworkers, and it all starts with finding a productive way to coexist and collaborate. According to a survey on office habits conducted by the office product supplier Viking, nearly 29% of participants admitted that they find it frustrating when their colleagues are regularly late. Want more on this?
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 16, 2012
[Product] How to Balance the Content Marketing Equation
Until reading this report, I’d considered the apex of content marketing to be the DeBeers “three months salary” guidelines – a remarkable program in which the supplier tells the buyer how much to spend (a lot) on their products. Turns out, however, illumination can be a very good feeling. Culture isn’t limited to the marketing department.
INFLUITIVE B2B | FRIDAY, MAY 15, 2015
[Product] Start Showing ROI For Your B2B Community In 4 Easy Steps
Showing an increase in customer satisfaction, or how community feedback has helped you improve products, are other ways to demonstrate that your community is providing value. The problem is, many B2B community managers are unsure about how to get started. Define your goals and make a plan. Look at the numbers. Here are a few for starters: A.
SALES INTELLIGENCE VIEW | MONDAY, MARCH 4, 2013
[Product] 4 Simple and Inexpensive Ways to Improve Your Website for Lead Generation
Prospective clients use certain keywords to find companies offering your products or. You need to concisely reveal what B2B service or product you provide or who your customer base is. Make sure you don’t bury important company and product information. 3. We all know our websites are crucial to our marketing success.
FEARLESS COMPETITOR | MONDAY, OCTOBER 27, 2014
[Product] The Importance of a Good Leadership page – Rob and Deploy Ideas
Additionally, Mr. Giuliani’s tenure includes four years at ACTMEDIA working with the launch team of the Instant Coupon Machine, as well as in CPG sales and marketing with Beecham Products and Frito-Lay, Inc. “R&D – Rob and Deploy – the best marketing ideas from others” by Henry Devries. No he does not. Bottom line.
HUBSPOT | WEDNESDAY, NOVEMBER 16, 2011
[Product] 10 Guaranteed Ways to Get More Google+ Page Followers
Share interesting video content, charts, and graphs, or simply share photos of your employees working on a new product or your customers using your product in unique ways. But let's face it: starting a brand new social presence from scratch is kind of a pain. 10 Tips for Attracting New Google+ Page Followers. 1. Where's the value?
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 11, 2012
[Product] Marketing Profs’ Ann Handley Talks Creating Epic Content and Rick Springfield
Talk about your products and services in terms of what they do for others. Finding those stories that show how your products and services live in the real world, how they shoulder your customers burdens, and how they ease their pain. Marketo: What is your number one tip for businesses who are struggling to find content ideas?
SALES ENGINE | MONDAY, JANUARY 25, 2016
[Product] The fastest route to success requires lateral thinking.
Today, I think so many companies are trying to muscle their way to more productivity with content rather than reimagining how they use it. You can see this media property clearly markets to a specific persona creating content on specific departmental topics that are tangential but not directly related to the benefits of their products.
EMAGINE B2B BLOG | TUESDAY, JUNE 25, 2013
[Product] eMagine Launches New Websites
The new site allows visitors to research products and rates, open accounts, and learn about The Lowell Five’s history and community involvement. “We are excited to offer a refreshed version of lowellfive.com to our customers and site visitors. We use this blog to provide educational material for our visitors on these subjects. Asahi-America.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MARCH 25, 2009
[Product] The Future of Advertising is one word.
And some might say that's just good product placement (read Contextual). Ok, then the only advertising will be within the TV shows themselves - hence product placement or contextual. Contextual Now I know this isnt such a new statement - but consider these clues. Following the release of the movie Reese's Pieces sales went up 65%.
SAZBEAN | TUESDAY, NOVEMBER 19, 2013
[Product] Google Glass Needs to Find a Way to Be Cool or Useful
Image via CrunchBase Google Glass has a problem. They’re really not cool to wear. ’ Glass is a very basic platform currently — you can get directions, weather, take photos or videos, and do Google searches. where being able to interact with online apps without pulling out my phone would be pretty cool. What do you think?
SOCIAL MEDIA B2B | TUESDAY, JUNE 10, 2014
[Product] YouTube Insights for B2B from the Frozen Food Master
The “No Value to Anyone But the Sales Team” Method: They post product demos and video brochures. This works for me because I do not own or work for any of the products that I review. You can be very successful using voiceover over a product demo. Greg has been reviewing frozen food on Freezerburns since 2008.
BLOG MY CALLS | MONDAY, MARCH 18, 2013
[Product] Mobile Click-to-Call Without Call Tracking Is Dumb
So when customers look for a product or any service on smartphone, they often prefer to call a business rather than visit its website. I just got back from a family vacation in New York City. love that place and though I travel there frequently, I hadn't done the tourist thing before. made this mistake on the metro. by Jason Wells, CEO
HUBSPOT | MONDAY, JANUARY 27, 2014
[Product] Answers to 11 Questions You've Been Dying to Ask About Twitter
Your promotion goes out to real people, and if your targeting is right and your content is enticing, some of those people will be interested in your product or service and want to learn more about your company. As a concept, using Twitter seems simple. You need to say what you want to say in fewer than 140 characters. and that''s about it.
BIZNOLOGY | TUESDAY, JANUARY 28, 2014
[Product] Google unmasks the anonymous with Google Authorship
Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. ANONYMOUS (Photo credit: Andrewww26). This demands drawing out as many anonymous visitors as possible. Google wants to triangulate real name with as much online behavior as possible.
BIZNOLOGY | WEDNESDAY, DECEMBER 11, 2013
[Product] How to reach content marketing’s Holy Grail: revenue
Production. No surprise, we still have to plan, but now our planning goes beyond mapping out a year’s worth of articles, social media participation and other content and aligning it all with the products or services we’re marketing. Production. No point in even trying – it’s counter-productive.
KEO MARKETING | TUESDAY, NOVEMBER 18, 2014
[Product] B2B Marketers Can Benefit from Creating White Papers
To get the maximum payoff from the time and energy you invest into creating your white paper, don’t view it as a solitary, one-off product. While content marketing can be extremely beneficial and valuable for all marketers, the form it takes (or should take) can differ greatly depending on the target audience.
B2BBLOGGERS | MONDAY, MARCH 26, 2012
[Product] B2B And A Resistance To Video Marketing
B2B marketing seems especially difficult to pull off with video, since you’re often selling parts or products in bulk or hard-to-illustrate services. Conventional wisdom says that you would use every tool at your disposal to reach potential business prospects. That’s not always the case, however. Video Optimization Seems Daunting.
HUBSPOT | FRIDAY, SEPTEMBER 28, 2012
[Product] 7 Companies That Jumped on a Viral Craze at Just the Right Time
Online shipping marketplace uShip jumped on the popular craze by creating this viral video promoting their product using The Social Network as a twist: uShip was the first company to make a parody like this for the film, and their timing was perfect. Remember what you thought when you first saw the Old Spice guy? So what can you do? Maybe.
HUBSPOT | FRIDAY, JANUARY 30, 2015
[Product] 10 Excel Tricks Every Marketer Should Know
You can either download an ODBC driver for the type of database you want to access, or subscribe to a cloud-based service that incorporates the necessary connectivity into their product offering. Excel is a useful tool for a number of marketing tasks. Why are pivot tables important? Pivot Tables help you do exactly that. Watch the video.
GREAT B2B MARKETING | TUESDAY, JULY 23, 2013
[Product] B2B Retargeting – Benefits and Pitfalls
Are visiting websites that have something to do with accounting software, including your website, competitors’ websites, industry websites, or product comparison websites. In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. Social retargeting works in a similar fashion. Chris.
MARKETRI | THURSDAY, AUGUST 16, 2012
[Product] More Tips for B2B Video Marketing -- Best Practices for Shooting, Editing, and Promoting
Even if your “set” is simply an office or conference room, it's important to be aware of all the small details of the production ahead of time. With the buzz that inbound marketing is making lately in the B2B world, more and more firms are exploring newer, more interactive ways to engage and educate an audience.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 2, 2015
[Product] Are You Using First Party Data To Drive Personalized Customer Experience?
First-party data is the customer information brands collect and own themselves, including website, mobile apps, call centers, and anything else that is produced by the brand or within their products and services. Customer experiences are one of the most complex challenges marketers face today. Consumer data is no longer optional.
CONVERSIONATION | MONDAY, AUGUST 1, 2011
[Product] The Cross-Channel Customer Experience Must and How to Achieve It
If you think you are, here is a first question: is your company structered depending on customer needs and business objectives, rather than based on traditional product and business functions? Actually, I don’t like the word customer-centric too much, I prefer the term ‘people-centric’. Why is the customer experience so important?
WRITTENT | TUESDAY, JULY 9, 2013
[Product] 28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
Servio, the copywriting team behind Target’s witty product descriptions, was faced with the not-small task of transitioning tens of thousands of products onto a new platform. McGladrey’s 4-Step Process Increases Content Production 300%, Web Traffic 100%. Content marketers need to be empathetic, detail-oriented, and tech-savvy.
TRADESMEN INSIGHTS | WEDNESDAY, JULY 22, 2015
[Product] Manufacturers: Are you Using Marketing Automation Tools?
Depending on what you’re selling (engineered product), the selling cycle is longer, and in many cases, there are multiple decision makers, all of which have different hot buttons. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. And there are plenty of options out there: Marketo and Hubspot being two of the better known.
MARKETRI | FRIDAY, MAY 4, 2012
[Product] Meant to be Read: Writing a Smart Case Study
How much has productivity increased? When it comes to marketing collateral, there are few — if any — assets I like more than the case study. If structured and written correctly, a case study is a relatively short, interesting and effective weapon in your arsenal (i.e., a piece that will actually be read by your intended audience).
NUSPARK | SATURDAY, JUNE 8, 2013
[Product] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. look it up.
BLOG MY CALLS | MONDAY, JUNE 3, 2013
[Product] Local Marketing: 5 Ways to Increase Same-Store Sales
They want to know what percentage of callers are purchasing products or making appointments over the phone. What does your product/service fulfill or solve for your target market? 1) Get Your Listings Right. If you want to increase your same-store sales, step 1 is to get your listings right. Get your listings right. That''s a fact.
SYNECORE | SUNDAY, DECEMBER 20, 2015
[Product] Learners Edge: Website Design of the Year Submission [HubSpot Impact Awards]
We worked closely with the Learners Edge team throughout each step of the website redesign process — from initial strategy and planning to site mapping, wireframing, designing, development, testing, and launching of the finished product. I bet you’re wondering what the HubSpot Impact Awards are all about? The Challenge. The Impact.
CONTENT MARKETING TODAY | THURSDAY, AUGUST 12, 2010
[Product] Content Marketing Converts Even the Toughest Business Buyers
You can create trusted information products that minimize all the skeptical thoughts that are lurking in the minds of your prospective buyers. Once you have completed that content marketing mission, you can then lead your prospects to in-depth information about your company, its products, its reputation, its customers, and its people.
LEADERSHIP | WEDNESDAY, AUGUST 19, 2015
[Product] CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondel?z International
If your customers are finding online videos from third parties to solve a problem with your product, they are not going to wait until your tech support responds to their ticket, returns their phone call or replies to an email. That is quite the paradigm shift from what others have said about predicting the future. Click To Tweet.
HUBSPOT | FRIDAY, APRIL 4, 2014
[Product] Samsung, Selfies, and Sponsored Content: How Marketers Might Ruin a Good Thing
Celebrities have been touting products and services they’ve signed with for years. Product placements support the entertainment industry. On the surface level, there seems nothing harmful about selfies. At their best, they boost your self esteem as more and more people like a near-flawless photo of you. All harmless fun, right?
LEADERSHIP | FRIDAY, DECEMBER 4, 2015
[Product] Create Snackable Content for Your Mobile Customers
Here are a few tips: Retweet, repost, or otherwise share content that customers write about your brand or products – it’ll save you time and encourage further engagement. It may not surprise you to hear that a whopping 60% of social networking happens on mobile devices. After all, most of us look at our phones at least a dozen times per day.
CMO ESSENTIALS | WEDNESDAY, DECEMBER 3, 2014
[Product] 8 Free Research Reports to Guide your 2015 Marketing Plan
In highly competitive markets, firms know that they must not only compete on strategy, talent, service, and product excellence, but on the ability to engage buyers with highly informative or highly entertaining content (and sometimes both). The State of Marketing Automation 2014: Processes that Produce. Good luck!
HUBSPOT | WEDNESDAY, SEPTEMBER 30, 2015
[Product] Why Blog? The Benefits of Blogging for Business and Marketing
That makes for a far more productive sales conversation than one held between two relative strangers. And while this shouldn't be their primary use, blogs also become great outlets through with marketers can communicate other PR-type important information -- things like product releases or event information. Sure it was. Whoops.
SOCIAL MEDIA B2B | THURSDAY, FEBRUARY 20, 2014
[Product] 7 Ways Your Sales Team Can Get Results with B2B Social Media
For sales of B2B products and services, LinkedIn is probably the most significant platform for your sales team’s activities. Are your salespeople actively engaged in social media as part of their lead generation efforts? Here are ways to encourage your sales team to embrace social media: 1. Direct your salespeople to refine their profiles.
SAVVY B2B MARKETING | THURSDAY, JANUARY 13, 2011
[Product] B2B Marketers: Have You Localized Your Content Plan?
Finding: Though white papers ranked highest for effective content in 7 of the 10 countries surveyed, product literature and trial downloads also made the top 3 list of most effective content type for most countries. If one thing has become clear, it’s that IT professionals search online for information to support their buying decisions.
TRADESMEN INSIGHTS | WEDNESDAY, APRIL 29, 2015
Get feedback on new products. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Think about the people you care about and like both in your personal life as well as your professional one. I bet one of the reasons you like them is because they take the time to listen. Here are some highlights: Generate leads by solving problems.
VOICE-BASED MARKETING | WEDNESDAY, SEPTEMBER 10, 2014
[Product] Four Ways Marketers and Agencies Score Phone Leads to Prove (and Improve) ROI
When done well, lead scoring enables sales teams to become more productive by focusing on those prospects most likely to purchase. That may be something that can happen on the call, but it might also take weeks or months, even years, depending on the products or services being marketed. That’s what keyword spotting is for.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 12, 2013
[Product] Why Is B2B Marketing Automation Growing So Slowly?
In reality, I constantly discover new (to me) marketing automation products tailored to specific industries such as insurance, real estate, franchises, dentists, local retailers, and so on. Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. million vs. 39.6 million).
VERTICAL RESPONSE | MONDAY, SEPTEMBER 9, 2013
[Product] Intro to Remarketing Lists for Search Ads
Additionally, you can target someone who bought specific products with other products that complement what they’ve already purchased. Back in July, Google released Remarketing List for Search Ads out of beta along with Enhanced Campaigns. This is both valuable and effective because it combines both user intent and context.
VIRALLY BLOG | FRIDAY, APRIL 24, 2015
[Product] The Link Between Content And SEO
By this, I mean see what random things your audience searches for to do with your product or service. Review products or services that are in your area, like me for instance. I say my opinions on Buffer, Sprout Social, Canva, PicMonkey etc. Product Information As Content. Find target keywords that your competitors overlook.
VERTICAL RESPONSE | TUESDAY, OCTOBER 1, 2013
[Product] Four Signs Your Business Needs a Members-Only Site
That’s because these types of sites and forums are typically frequented by enthusiastic members who are incredibly invested in the subject matter, product or community. There’s no real need for a membership site for just a single product, and it’s difficult to maintain a dynamic site around a static product. All rights reserved.
HUBSPOT | TUESDAY, FEBRUARY 10, 2015
[Product] How to Send Group Direct Messages on Twitter [Quick Tip]
In a blog post on Twitter''s official blog, Product Director Jinen Kamdar reiterated the importance of direct messaging: " Private conversations on Twitter are a great complement to the largely public experience on the platform. In this post, we''ll talk about the details of the group message function. Let''s get to it. The Details.
CONTENT STANDARD | THURSDAY, NOVEMBER 12, 2015
[Product] What Is Content Marketing? It’s All About Control
” You, the consumer, decide if you want the product, and the advertiser—not only Netflix, but any company involved in the content marketing game— gently convinces through shared knowledge, interesting information, enriching experience, and most of all, a mutual trust and respect. What is content marketing? Let’s give it a shot.
ONPATH | THURSDAY, FEBRUARY 7, 2013
[Product] CTV News Ottawa - OnPath is Hiring!
OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. CTV Ottawa Published Wednesday, Feb. 6, 2013 4:31PM EST With a report from CTV’s John Hua. Ottawa companies shine bright light on gloomy job market. There's tons of talent in Ottawa.
B2B MARKETING TRACTION | TUESDAY, DECEMBER 6, 2011
[Product] Leverage Your B2B Marketing Assets
These could be a niche customer segment, a product or service or knowledge that your competitors don’t have, a speech your CEO gives that is highly popular, or even content on your website that gets the most traffic. Is there content that may point you to a previously-unknown opportunity for a new product or service?