WEBBIQUITY | TUESDAY, FEBRUARY 23, 2010
[Product] Best Business Blogging Tips of 2009, Part 2
Aswani Srivastava provides an outstanding list of topic ideas sure to jumpstart your muse, such as special events, news, book reviews, product reviews, “top tips, definitions of terms specific to your industry, interviews, beginner’s guides, and if all else fails—soliciting guest posts. Attract more blog traffic? Digg this!
HUBSPOT | WEDNESDAY, JANUARY 11, 2012
[Product] 15 Tenets of Proper Email Marketing Etiquette
And if a contact has only opted in to receive a certain type of communication, such as new blog posts, don't add them to other segments of your list that have opted in to receive other communications like product updates. The ultimate vision for inbound marketers is to "make marketing that people love." Obtain permission first. Respect that.
MODERN B2B MARKETING | FRIDAY, SEPTEMBER 28, 2012
[Product] Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management
Productivity improvement. by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?
HUBSPOT | TUESDAY, SEPTEMBER 25, 2012
[Product] How to Give Your Audience the 5-Star Treatment With Exclusive Offers
4) Product Buy-in and Development. If you're selling a product, you have an opportunity to make your audience feel like part of an exclusive bunch every time you start developing new features or product lines -- and the side effects show in customer retention, upselling, and cross-selling. Limited time offer! something. because.
SOCIAL MEDIA B2B | WEDNESDAY, OCTOBER 17, 2012
[Product] 10 Google+ Power Tips for B2B Social Media
Because Google has integrated Google+ into so many aspects of its products, when you receive email notification of someone +mentioning you in a post in your Gmail, you can see the entire post and respond right from that email. Early adopters flocked to Google+ when it was launched last year because that is what they do. Circles. Posting.
LEAD VIEWS | TUESDAY, MARCH 29, 2011
[Product] Research Proves – Google’s Farmer Update Good For B2B Websites
Company 4 – Product Development. Google’s recent algorithm change more popularly known as the Farmer/Panda update is all set to impact nearly 12% of Google’s search queries. At LeadFormix, we wanted to see how this change in Google search algorithm will affect our B2B clients in the US. Company 2 – Data Archiving.
SAVVY B2B MARKETING | THURSDAY, MAY 26, 2011
[Product] Top 10 Rules of B2B Blogging from DemandCon Social Media Panel
About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. Here is a copy of the presentation that I promised to all the attendees. For those of you who didn’t attend here is some context for my Top Ten Rules of B2B Blogging slides.
YOUR SALES MANAGEMENT GURU | MONDAY, JUNE 27, 2011
[Product] Building Culture to Increase Profits
Previous blog on building belief would be a good read on this topic, but in summary focus on building success stories on where your product/service has greatly benefited your client base and share them at least quarterly. Sales Leadership: Building Culture to Increase Profits. Ages 2005 2010.
CONTENT MARKETING FOR BI | WEDNESDAY, APRIL 20, 2011
[Product] How to Bake a White Paper from Scratch: Part Four – The Consumption
But, how about adding a small blurb and link on the relevant product page? It’s a perfect way to keep your company and product top of mind. Having been in IT and been pitched by sales folks, I’ve seen many who understand their product but have no clue how it would be used in the real world. We need to do more. Tweet about it.
FATHOM | TUESDAY, OCTOBER 15, 2013
[Product] Thoughts from Cleveland Clinic’s 2013 Medical Innovation Summit, Day 1
The conference started with some 15 startups discussing their new products and services, each one more innovative than the next. Why is a digital healthcare marketer like myself hanging out in a room full of doctors, ACOs, insurance companies and angel funders? Stay tuned for more ideas as the conference continues!
HUBSPOT | TUESDAY, FEBRUARY 18, 2014
[Product] Why Writing for a Company Publication Is So Damn Hard
The content highlights weaknesses in the company''s products/services/vision/mission. 'Last week during the HubSpot content team''s monthly meeting, we got into an interesting discussion about passion in writing. Hard to argue with that, right? But leave it to us pragmatists on the content team to find a way. The company? Not at all.
B2B VOICES | FRIDAY, AUGUST 24, 2012
[Product] Klout Gets Closer But Can It Ever Arrive?
You can’t know with enough precision today (or anytime in the foreseeable future) who exactly is going to be the key to spreading that great story about your brand or product. Those who know me are aware that I’ve long been a Klout skeptic. Anyone who mostly does B2B communications should be, quite frankly. All good.
YOUR SALES MANAGEMENT GURU | WEDNESDAY, AUGUST 22, 2012
[Product] The Power of the Influencer
In developing your sales strategy make sure you seek out those individuals that your product/service will impact within the organization and include them in key steps of your sales process. The Power of Selling the Influencer . It maybe informal power, but it is still power. Sales Leadership Training Sales Management Training Sales Trainin
YOUR SALES MANAGEMENT GURU | MONDAY, FEBRUARY 6, 2012
[Product] Secrets of Hiring Top Performing Salespeople
Ken provides Keynotes, consulting services and products designed to improve business performance. Ken@AcumenMgmt.com www.AcumenManagement.com. How to Take Emotion Out of the Sales Hiring Process and Hire the Best Salespeople. What could be the results of attending this web cast? How to evaluate the traits of high performers.
B2B VOICES | MONDAY, DECEMBER 5, 2011
[Product] Digital on the Rise in B2B, But Audience Engagement Lags
Leveraging social media to improve product development and customer service grows advocates and reinforces loyalty. Recent research from Forrester has good news and bad news, from my perspective. Unfortunately, how they are doing so seems to be putting immediate gratification (i.e. First, the good news. Wow, right? Not brand building.
HUBSPOT | THURSDAY, SEPTEMBER 1, 2011
[Product] 6 Ways to Use LinkedIn for Lead Generation
If your product sells for $500 each, investing $50 to generate $500 is not a bad return on investment. Are you effectively leveraging LinkedIn's lead generation potential? Like Facebook and Twitter, LinkedIn can also be a powerful source of leads for your business. Ways to Use LinkedIn for Lead Generation. Bingo, you’re in. and a lead!
SALES PROSPECTING PERSPECTIVES | THURSDAY, OCTOBER 21, 2010
[Product] Use Multiple Inside Sales Reps To Boost Results.
Everyone wants to be top dog and the competition will drive productivity to a whole new level. Because of the factors above, these managers are usually pleasantly surprised to see the number increase by a lot more than double as the production levels of the reps drastically increase when they have a couple of peers in the trenches with them
FUNNEL FOCUS | WEDNESDAY, MAY 5, 2010
[Product] Use Marketing Automation to Improve Lifecycle Management
Examples include full profile information, purchased products and services and even related case studies. By applying this information, highly relevant and personalized drip campaigns can be created to help specific customers gain additional value from their investments in your products. These are two different audiences.
BIZNOLOGY | TUESDAY, JULY 9, 2013
[Product] Reputation Management in the Age of PRISM
'While nothing’s changed at all since before Edward Snowden leaked both the existence of the NSA ‘s PRISM program and its full reach, I now have the opportunity to have a little bit of a different conversation with you, my reader. My assumption is that you’ve heretofore been drenched in statecraft, spycraft, and surveillance.
HUBSPOT | TUESDAY, APRIL 5, 2011
[Product] 3 Marketing Lessons From Charles Darwin
Studies show: 78% of internet users are conducting product research online 1. “Search engines, blogging and other Internet trends have fundamentally transformed the way people and businesses purchase products, but most small businesses still use outdated and inefficient marketing methods.” Marketing Evolution.
HUBSPOT | WEDNESDAY, JANUARY 30, 2013
[Product] The Blog Editor's Ultimate Guide to Managing Multiple Contributors
Sampling of Successful Blog Posts: Providing examples of awesome finished products will give contributors tangible evidence of what great contributions looks like. You can either share this feedback over email, or sit down with them one-on-one after the fact if that's more productive. The answer is simple -- don't do it all yourself!
ONPATH | THURSDAY, MAY 5, 2011
[Product] Elevator Pitch: One Sentence Can Change Your Life
If you have a product, focus on what the main benefit the product delivers to the customer). Have you ever been in an elevator when a stranger asks what you do for a living? When this happens are you taken by surprise? If you are like most people the answer to both of these questions is YES. One sentence can change your life. Step 1.
THE ROI GUY | TUESDAY, JULY 30, 2013
[Product] Is All Content Created Equal?
3) Show Me the Money - A lmost 2/3rds of respondents strongly agree that B2B vendors focus too much of their content on products and not enough on value – the ability to solve specific business problems and impact the prospect’s bottom line. With less time, your prospects leverage content that is more concise, relevant and recommended.
INBLURBS | FRIDAY, DECEMBER 2, 2011
[Product] How to attract 55 percent more customers with proven inbound marketing system
Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer. Today customers no matter if the are B2C or B2B are overwhelmed with information and offers. It is not enough anymore to be there. One thing is try and error. LinkedTube.
LEADSLOTH | TUESDAY, OCTOBER 26, 2010
[Product] Guest Post: Best Practices in Marketing Automation
Segment your database by demographics, such as: industry, job titles, or product/service interest shown. By: Lisa J. Cramer, President & Co-Founder, LeadLife Solutions. There are certainly a lot of capabilities within marketing automation. Improve Lead Interaction with Good Segmentation. Use Drip Marketing Based on Triggers.
BIZNOLOGY | FRIDAY, NOVEMBER 30, 2012
[Product] Seeing Past Internet Marketing Silos
Putting a hard product that is clearly defined in a silo makes real good sense. Photo credit: wattpublishing. Picture this: You are driving through the middle of the US. Let’s just say you’re in Kansas, Nebraska, or somewhere like that. You are on a long straight road that is flat and never seems to have a turn in it. Big silos.
DIGITAL B2B MARKETING | THURSDAY, DECEMBER 1, 2011
[Product] Online Marketers are Creepy
Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
DIGITAL B2B MARKETING | THURSDAY, DECEMBER 1, 2011
[Product] Online Marketers are Creepy
Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
HUBSPOT | WEDNESDAY, OCTOBER 23, 2013
[Product] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
Social media has enabled people to get content and product suggestions directly from friends and, according to Nielsen Research , 92% of consumers worldwide trust recommendations from friends and family more completely. 'A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links.
SALES LEAD INSIGHTS | MONDAY, MAY 23, 2011
[Product] B2B Marketing Automation: Crawl, Walk, Run, Win
wonderful by-product of marketing automation is data about activity and results that you can use as market intelligence. The bad news is that when it comes it comes to implementing marketing automation for generating, nurturing and qualifying leads, many B2B marketers are daunted by the perceived complexity. The good news? The bottom line?
HUBSPOT | FRIDAY, JUNE 7, 2013
[Product] What You Need to Know This Morning: June 7, 2013
Yet at the same time, they want to be active participants in shaping brands, and they want to “co-create” products and services. 'Don’t know about you, but I’m feeling pretty bad for Mindy Crandell, that Florida mom who let an 84-year-old woman cut in front of her in line for lottery tickets. and then the line-cutter won the $590.5 On sale.
MARKETING ACTION | MONDAY, SEPTEMBER 9, 2013
[Product] Better Calls To Action = More Conversions
It’s the trigger that leads the visitor to engage in a meaningful next step with your organization — whether that step is engaging the audience in the comments, finding more content, or buying your product or service. The second tier for CTAs catches visitors while they’re considering your company, product, or service. On a top banner.
DIANNA HUFF - B2B MARCOM | THURSDAY, APRIL 14, 2011
[Product] Announcing My Partnership with the Content Marketing Institute
Editorial and Content Production services — For those clients that need to source editorial or writing services, CMI works with its sister company Junta42 to help source the best content marketing agencies for enterprise clients. a manufacturer of HVLS ceiling fans. DH Communications News CMI Consulting Practice
MODERN B2B MARKETING | TUESDAY, MARCH 12, 2013
[Product] The Top Social Media Topics On the Minds of Real Marketers
We get product feedback, use cases, and product development information. by Dayna Rothman In Marketo’s recent Social Marketing Rockstar Tour, we visited 15 cities to talk about implementing, executing, and measuring social strategy. The common denominator? Every organization uses social in a different way. Let’s take a look!
VIEWPOINT | WEDNESDAY, AUGUST 21, 2013
[Product] 'Gold Calling' Is Alive and Well
This does sound logical, but it is only true for commoditized services solutions or products or for relatively low-ticket offerings. 'More musings on the premature death knell for outbound sales. Anthony Iannarino wrote in a blog that “All generalizations are lies.” One of the biggest and most damaging is that cold calling is dead.
BLOG MY CALLS | FRIDAY, APRIL 5, 2013
[Product] A Few Quotes From our Webinar With Brian Massey, The Conversion Scientist
And keep in mind, people are not coming to your website to learn about your company or your product--which is what most content on there is about--they''re coming there to solve a problem. 'Yesterday we hosted a webinar with special guest Brian Massey, The Conversion Scientist. Characteristics of Good Landing Pages. landing pages is focused.
HUBSPOT | MONDAY, FEBRUARY 13, 2012
[Product] How to Master the Design of Compelling Calls-to-Action
For instance, you might want to ask them to request a consultation and try out your product. Calls-to-action (CTAs) are one of the most important elements of lead generation , and they should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows. the list goes on. Contrast Is Key.
SALES INTELLIGENCE VIEW | THURSDAY, FEBRUARY 28, 2013
[Product] The Most Important Information You Need to Know About Your Customers
When news affects customers that have already purchased your products or services, new needs and opportunities arise. For example, a company that expands sales operations in a new geography may need additional services or products from an organization that sells them sales enablement tools. Benefits of Customer Intelligence.
HUBSPOT | TUESDAY, FEBRUARY 11, 2014
[Product] 9 Agonizing Business Skills You Need to Grit Your Teeth and Learn
You might never have to work in Sales, but you''ll have to sell yourself, your ideas, your team, your business, your employees -- and yes, maybe you''ll have to actually sell your product, too. 'When I was little, I decided I wanted to be an astronaut. Then someone told me astronauts are really good at math, and I decided it wasn''t for me.
HUBSPOT | SUNDAY, JUNE 2, 2013
[Product] BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week
Over the past few months, Google+ has made quite a number of changes to its layout and product features that give marketers better opportunities to engage with its 500 million users. 'Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks. Yahoo!
THE EFFECTIVE MARKETER | THURSDAY, FEBRUARY 9, 2012
[Product] When Inbound Marketing Goes Wrong
Content developed for inbound marketing should be more focused on your prospects’ problems and concerns than on your product or solution – Marketo. The fact that Inbound Marketing is taking over traditional marketing methods is not news. Marketing is evolving , there is no denying that. Why Your Inbound Program Isn’t Working.
DIGITAL BODY LANGUAGE | WEDNESDAY, MARCH 17, 2010
[Product] Calculating the Value of a B2B Marketing Campaign
marketing campaign results in a website visit, a product is added to the visitor’s shopping basket, and the transaction is completed. It’s the ultimate question in marketing: What effect did this campaign have on revenue? Tying the buying event to that marketing campaign is both easy and sensible.
DIGITAL BODY LANGUAGE | WEDNESDAY, FEBRUARY 4, 2009
[Product] Four Practices to Increase Webinar Effectiveness
Tip 1: Compelling and Simple Email Copy Provide Value: When putting together your event email copy, always remember that your email is about the webinar and not your product. Are you using webinars as a lead-generation tactic in your marketing efforts? This is a great way to capture your audiences' attention. Leverage offline channels.
FIFTH GEAR ANALYTICS | THURSDAY, SEPTEMBER 20, 2012
[Product] The missing ingredient in targeting your best prospects – their interest in you.
Often these models are produced without the benefit of data that identifies a prospect’s interest in the product. Following development of the predictive models, we habitually compare the model results to those that actually acquired the product. These models uncover the best prospects, those most likely to act.
KOMARKETING ASSOCIATES | MONDAY, APRIL 9, 2012
According to Google product manager Andreas Tuerk, “Every day [Google aims] to make technology so simple and intuitive that you stop thinking about it—we want Google to work so well, it just blends into your life.” However, the new policy , which allows Google to synchronize data across all its services (Gmail, search history, YouTube, etc.)
HUBSPOT | FRIDAY, SEPTEMBER 23, 2011
[Product] 9 A/B Tests Mere Marketing Mortals Can Use to Increase Leads
For example, on our blog, people appreciate ebook offers more than free trial offers, and the inverse is true on our product pages. If you are not trying any A/B tests currently, you're probably doing yourself a disservice. There, I said it!) Anyone can do it, you might be surprised what you learn, and you know what? It's fun! Small images?
HUBSPOT | THURSDAY, OCTOBER 18, 2012
[Product] Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing
In other words, include calls-to-action (CTAs) for high-value marketing offers that will move your leads further along in the sales cycle, such as a consultation with your sales team or a free trial of your product. That's right: Transactional emails are one of the most effective types of communication to engage your prospects with.
BIZNOLOGY | THURSDAY, JUNE 13, 2013
[Product] Content Marketing and Your Buying Cycle
Here’s where your content needs to be highly targeted to the keywords your audience is using when they search for the products/services you offer. 'Photo credit: Shannon Paul. Relevance will most certainly depend on the specifics of your audience, which is why smart content marketers think in terms of audience segments. Detective.
B2B MARKETING UNPLUGGED | SUNDAY, MAY 16, 2010
[Product] Trade Shows Part 5: Getting People to Your Booth
It should be a combination of your product stuff and things generally considered lovely. One year, I hit key retail software buyers at an event with a gift basket of wine and cheese, cleverly stuffed also with product samples, pricing sheets and an invitation to an exclusive party. This is where good marketing needs to happen.
B2B MARKETING UNPLUGGED | FRIDAY, JUNE 24, 2011
[Product] Coming soon to a P-Cube Near You
She will be adept at scanning pages, following QR codes, flushing propaganda and asking complete strangers for a detailed assessment of their experience with your product. She will be equally adept at providing such an assessment for other strangers about your product. It’s been about a year since we met our friends in the P-Cube.
SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 3, 2012
[Product] Don’t let your most important marketing asset walk out the door
Here’s a quick brainstorm of ideas for small (and big) ways you can show your customers you still think they are all that and a side of fries: Exclusive products/services/access. It doesn’t matter how big or small your company is. It doesn’t matter if you’re B2B or B2C or B2monkeys. blame marketing. Eww.). Mistake.
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 5, 2012
[Product] Bic for Her is not for Me
According to an article on ABC, Margaret Huyck, the president of OWL’s national board, says of a report they conducted: “We just have a long history of discounting older women as productive workers” The report finds the pay gap grows wider as a woman ages. And it frightens me. Really? Women are in trouble.
SAVVY B2B MARKETING | WEDNESDAY, MARCH 16, 2011
[Product] Savvy Speaks - Setting Marketing Goals
Keep your message and product newsworthy by creating ongoing stories – remembering that it is all about the your audience first and selling your product second. We all know that you can't get anywhere unless you know where you're going. But there are a lot of ways to slice that pie! set goals by working backwards. Jamie.
HUBSPOT | THURSDAY, APRIL 28, 2011
[Product] 3 Marketing Lessons from Kate Middleton’s Biggest Secret
This is the same reason companies like Apple schedule exciting press announcements regarding new product releases: to generate pre-release buzz. In fact, chatter about Kate’s wedding dress is one of the highest search trends on Google and every possible mention of it stirs up even more gossip. Make Exciting News Early. Final Thoughts.
VOLACCI | MONDAY, OCTOBER 7, 2013
[Product] Mobile Marketing, Simplified: The Drupal 8 Mobile Initiative
Add products to a marketplace? 'An average person’s mobile device is never more than an arm’s length away giving marketers the ability to reach target customers anyplace, at anytime. The last thing that you want is for a visitor to tap on a button that doesn''t respond and end up frustrated by your mobile website experience.
MARKETING INTERACTIONS | MONDAY, SEPTEMBER 27, 2010
[Product] Using Content for Inbound Marketing: Mine or Yours?
The types of content curation vary, but here are two types to consider: External content created about (or referencing your company or products). The discussion is focused on several different options to meet the growing content needs for prospect engagement and includes ideas about content aggregation, curation, filtering and syndication.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 28, 2010
[Product] What Should I Tweet? 5 Ways to Find Great Content for Your Twitter Followers
Sure, there’s never a lack of personal information that you can share about yourself, but what if you are using it professionally and like to share industry-wide or product-related 3rd party information? Twitter is both a tool for communicating with your network as it is about sharing information that interests you.
DELICIOUS B2BMARKETING | MONDAY, DECEMBER 13, 2010
[Product] The State of the Blogosphere 2010
However, the ease of curation combined with the pervasiveness of microblogging starts to entice consumers to share information, converting the static consumer into a productive curator or creator. Personally, I believe the answer lies in the nature of circumstances. If drinking from the glass, it is then half empty. The weapon of choice?
YOUR SALES MANAGEMENT GURU | FRIDAY, DECEMBER 28, 2012
[Product] Rural Wisconsin and the Passion of Impact
Ken provides Keynotes, consulting services and products designed to improve business performance. Ken@AcumenMgmt.com www.AcumenManagement.com. Holiday Reflections and the Passion of Impact. I grew up in rural Wisconsin-that is how it is supposed to be on Christmas morning. What do I mean by rural? Amazing…. link].
B2B VOICES | FRIDAY, JUNE 22, 2012
[Product] Are Newspapers Fading? And What Can B2B Communicators Do About it?
” This is at least the second time in newspaper history that collapsed advertising revenues and rising production costs have thrown the newspaper biz into a crisis. The newspaper business is certainly getting a lot of attention these days, but not much of it is good news. Seven-day publishing “only” foundation: The U.S.
HUBSPOT | MONDAY, JUNE 13, 2011
[Product] 3 Marketing Lessons From HubSpot Customer Benchmarks [New Data]
We have over 4500 customers using the HubSpot product. ” With these aggregated benchmarks, we can address this question for our customers in the product. Consultants are in the business of providing compelling content as a product. As marketers we want to understand how we stack up against the competition. Monthly Leads.
MODERN B2B MARKETING | THURSDAY, JULY 15, 2010
[Product] Better Messaging = Better Results: Thought Leadership with Michael Cannon
Objectively, the problem is that most companies are using corporate, market, and product messaging to answer the prospective customer’s key buying questions and it does not work. As you see in the product messaging category, most of the messaging describes what the product does, what’s included, how it works, and some of the key benefits.
CONTENT MARKETING EXPERIENCE | TUESDAY, MARCH 19, 2013
[Product] An editorial calendar for your corporate blog: tips and templates
It’s not there to simply put out content about your business, your products or how great you are. Note that the planned content production is based on previous research regarding content gaps, keywords, social monitoring, touchpoints , events, etc. Your corporate blog exists for a reason. The mix of channels that will be used.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 7, 2012
[Product] What’s Your Mobile Media Strategy for 2012?
Product service info – 25%. Moving forward in 2012, is mobile media going to be part of your overall marketing strategy? According to a recent survey by the Association of Strategic Marketing (ASM), 2011 Trends in Mobile Marketing , 58% of respondents indicated that they were not using mobile marketing. Customer retention – 15%.
WEBBIQUITY | THURSDAY, DECEMBER 16, 2010
[Product] Top Social Media and Marketing Books of 2010
In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services… Need more ideas? Stumped for that last-minute Christmas idea? Happy shopping! Defy Gravity by Rebel Brown. Share this on Bebo.
JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, FEBRUARY 25, 2014
[Product] Why Half-Baked Ideas Are Perfect Sales Conversation Starters
was speaking at a sales kickoff meeting, stressing a key message—that sellers, not their products or services, are the key differentiator today. 'It happened again last week. said, "Be an idea person. Today’s crazy-busy prospects love it when you bring them ideas on how to improve their business.". That’s when the hand popped up. WRONG!
THE ROI GUY | TUESDAY, OCTOBER 1, 2013
[Product] Alinean Launches Free ROI Calculators for Sales, Marketing & IT
'New ValueStory Calculators help executives benchmark current spending and improve key performance metrics. We wanted you to know about the launch of free return on investment (ROI) calculators for our ValueStory™ App. Today''s B-to-B executive is budget constrained and risk adverse. Click here to see the press release.
MODERN B2B MARKETING | FRIDAY, JANUARY 4, 2013
[Product] Digital Marketing Expert Mitch Joel Talks About Leveraging Influencers and Real-Time Social Engagement
it’s about waking up and saying, “do we have a product that anyone cares about?”. by Jason Miller Mitch Joel is a digital marketing expert. blogger, podcaster, author, and passionate entrepreneur, Marketing Magazine recently dubbed him the “Rock Star of Digital Marketing”. Are you are finding that to be the case? wrote a blog post about it.
INBOUND SALES NETWORK | TUESDAY, AUGUST 16, 2011
[Product] Are You Strategically Valuable to Your Customers?
Their customers will see them as difference makers…champions who deliver value far surpassing that of any single product or service. It means delivering a new kind of help that is more about expertise and know-how than about products and services, and offer the kind of help that touches every facet of a business.
DIGITAL VOICES | WEDNESDAY, AUGUST 22, 2012
[Product] Best Practices for Implementing Site Search on your Web or Mobile Site.
This way, if a user misspells a complicated product name or subject, they will not become instantly frustrated and leave your site. A few months back I heard a woman say something that was surprising and commonsense. She said, “The Internet is really incredible, you know, you have all that information right there.” 1] [link].
INSIGHTIQ BLOG | MONDAY, FEBRUARY 27, 2012
[Product] Big D, little d, What Begins with D? Try Direct and direct.
Your Direct customers provide the perfect platform for testing, measuring and refining offers, products, and interactions across channels. Instead, spend your time, effort and resources on your top 10, 20 or 30% (depending on your business), increasing your understanding of your most valuable (current and potential) customers. Be social.
INSIGHTIQ BLOG | THURSDAY, NOVEMBER 3, 2011
[Product] Embracing Digital Customer Interaction
You will have to think more holistically about the kinds of measures that best help you to understand the depth of engagement with your customers and how well you are investing to deliver your messages and products to them. Many are "digital capable", meaning that they have the ability to plan and execute isolated digital tactics.
THE CRAP REPORT | WEDNESDAY, FEBRUARY 17, 2010
[Product] Top 100 Qualities of a Great Teleprospecting Rep – #91: Creative Thinking
Inevitably, no matter how much I studied my client’s product or service offering, some prospect wound up asking me a question that I didn’t know how to answer. Okay, before you read ANY further, I’m going to spoil this season of LOST for you if you read the following paragraph. I just want to make sure you understand that. You know what?
THE CRAP REPORT | WEDNESDAY, FEBRUARY 3, 2010
[Product] Keep Your Teleprospectors from Becoming LOST
Help your BDR’s by nailing down the top two or three titles in an organization who would want to buy your product or service. If you’re like me and my friends, you were pretty hyped up for last night’s season premiere of LOST. To tell you anymore within the confines of this blog would break the space-time continuum. What do you think?
MODERN B2B MARKETING | FRIDAY, APRIL 22, 2011
[Product] Easy Search Marketing Advice with Rand Fishkin
The activity of search shows how strong a lead is interested in your product or service. Most B2B sites only think about the product they need to market, when it should be around the brand. Read below for some quick search marketing advice, or watch the video. Pay attention to search. While Web 2.0
HUBSPOT | MONDAY, OCTOBER 17, 2011
[Product] 5 Steps to Ensure Your Business Blog Isn’t Boring
guarantee you that 95% of your customers don't understand or care for the technical industry jargon and language behind your products or services. Of course, you can describe the logic behind one of the processes of your products, but try to be clear, define terms, and use analogies to make the read as easy as possible. Get a blog.
THE ROI GUY | FRIDAY, SEPTEMBER 13, 2013
[Product] Interview Abstract: Why Selling with Value Requires Modern Tools + Modern Training
SiriusDecisions says the #1 issue preventing Sales quota achievement is not the lack of marketing leads, lack of good solutions, or a lack of product knowledge, but the inability for Sales teams to effectively communicate value messaging. Do you believe that this Value Deficit is the top issue? So there is definitely a value gap.
ILLUMINATING THE FUTURE | SATURDAY, APRIL 10, 2010
[Product] Leading Lights: Marketing and PR Strategist David Meerman Scott
Before the Web came along, there were only three ways to get noticed: buy expensive advertising, beg the mainstream media to tell your story for you, or hire a huge sales staff to bug people one at a time about your products," he writes. We've been liberated to elevate our businesses and ourselves through the new tools of marketing.
WINDMILL NETWORKING | WEDNESDAY, NOVEMBER 30, 2011
[Product] Social Media plus Content Marketing can Yield Powerful Results
The term, and the above definition, is just a fancy way of describing a sales and marketing approach in which you lead with content, generally as part of a “soft offer” (as opposed to a hard offer, i.e. a pitch for products or services that mentions price). Brings Content from King to Ka-ching. Content is King.” Conclusion. among others.
MODERN B2B MARKETING | WEDNESDAY, APRIL 3, 2013
[Product] The Power of Peer-to-Peer Amplification for Marketers [Video Motion Graphic]
In this case, Samson didn’t do anything to encourage it (besides having a great product). by Jason Miller Last week I saw a post on Facebook from C.C. Chapman about a small microphone that he uses for interviewing and dictating while on the road. is in my network and someone whose opinion I trust. How can we make it trackable?
MODERN B2B MARKETING | THURSDAY, MARCH 28, 2013
[Product] Improving Content Conversion with Dynamic Content
Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. by Dayna Rothman Today’s marketers know that quality content is essential to marketing success. Content needs to educate, excite, and inspire prospects, customers, and partners alike.
SAZBEAN | WEDNESDAY, FEBRUARY 27, 2013
[Product] Every Brand Will Need A Content Strategy
Content strategy often is the starting point before getting into the nuts and bolts activities which support it, like developing a content calendar, putting an editorial process in place or supporting content production with writers producers and creative talent. Both have their place and they can and should work together. News & Notes
SAZBEAN | WEDNESDAY, FEBRUARY 13, 2013
[Product] 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition
New customer acquisition is the primary objective, and search allows SMBs to get in front of prospective customers who aren’t already familiar with their brand, but are in need of their products or services. Social media is all the rave, and for good reason. News & Notes
SAZBEAN | THURSDAY, FEBRUARY 7, 2013
[Product] Word-of-mouth: focus on the steak, not the sizzle
Media, or product? Is social media, and the data it produces, overvalued? As companies continue to struggle the ROI from their social initiatives, some are starting to suggest that social’s impact might have been overestimated. According to Ed Keller, the CEO of Keller Fay Group, we may be doing just that in 2013. News & Notes
SAZBEAN | SATURDAY, FEBRUARY 25, 2012
[Product] Top Internet strategy, marketing and technology links for the week of February 25, 2012
Discover the Secrets of 9 Productive Bloggers: Blog Wise (ProBlogger). Here are the top Internet strategy, marketing and technology links for the week of February 25, 2012… . The Four Starring Roles Every Business Project Needs (Marketing Profs). Blogging: It’s all about doing the work (Jim’s Marketing Blog). Take the Test.
SAZBEAN | MONDAY, FEBRUARY 13, 2012
[Product] Is Your Blog Doing Okay?
We could take that a step or two further—a post like that could give you the expectation that you should be selling products, or even that you should be monetizing your blog. Last week, I told the story of how I achieved my best month ever on DPS. Neither of those ideas is necessarily appropriate for every blog, or every blogger.
SAZBEAN | FRIDAY, DECEMBER 16, 2011
[Product] Five key marketing trends for 2012: Are you being served?
Whether it’s a brand’s CSR strategy, product innovation or instructional demo – brand stories are never told via traditional TV ads. In a fluctuating economic world, it is essential for brands to adapt. Here’s how. Advertising-as-a-service. Traditional advertising must evolve. Connected devices. by Chris Gorell Barnes.
B2B MEMES | WEDNESDAY, DECEMBER 7, 2011
[Product] There Are Two Sides to Every Editorial Wall
Benkoil seems to recognize this when he writes (emphasis mine), “Can you name another business in which the people who make the key product are allowed, even encouraged , to be ignorant of how they make money?” My only complaint is with what seems to be his guiding premise: that the fault is all theirs. Ethics Journalism
SAZBEAN | WEDNESDAY, MARCH 23, 2011
[Product] Jumpstarting Your Crowdsourcing with a Bounty
Every business hopes to use the power of the crowd to spread the word about their fabulous products and services. Many are disappointed when they put this awesome offer out there and no one picks it up. Or they create and post a hilarious video that no one shares. What gives? free copies?), What are your thoughts?
SAZBEAN | WEDNESDAY, JULY 7, 2010
[Product] 5 Tips for Reaching Your Audience Online
Define Your Benefits – Understanding what benefits your product or service offers to your potential customers will help you fine tune not only your marketing, but also your content and can help you look in the right places to connect. It can help to think in terms of job titles. Be as specific as you can. Converse. What did I miss?
SYNECORE | THURSDAY, FEBRUARY 21, 2013
[Product] Not All Responsive Web Design is Created Equal
This is the difference between a visitor looking at your website and saying “Oh these are the products” (not thinking) versus “Where do I start? RWD is an amazing way to design your website that makes it possible for visitors to access your content anywhere, anytime, from virtually any device. Usability Trumps All. Why do they call it that?
WINDMILL NETWORKING | TUESDAY, MAY 22, 2012
[Product] 3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage
healthy organization is defined by minimal politics and confusion, high morale and productivity – and low turnover among good employees; it’s social. Social businesses have a significant competitive advantage, as they keep pace with today’s market. When businesses leverage health and embrace social, marketing is a natural outcome. Thank you!
B2B MARKETING SAVVY | THURSDAY, OCTOBER 8, 2009
[Product] Twitter Misunderstanding
Double think before you click, or risk suffering the consequences, Real time case study: An electronic firm last week issued news as part of a product line refresh. Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. Welcome!
VERTICAL RESPONSE | WEDNESDAY, MAY 8, 2013
[Product] Butter Up Your Social Media Calls-to-Action
Cohen recently wrote about ways to improve your social media calls-to-action; her tips include: Clearly determine what action you want readers to take – CTAs aren’t just about closing sales, other common actions include signing up for email newsletters, downloading a whitepaper, watching a product demo or scheduling a consultation.
ENGAGE | WEDNESDAY, MARCH 9, 2011
[Product] 3 Web Design Tools for Non-Web Designers Who Need to Explain Design Ideas
There are other products that offer this functionality, but Framebox is free (for now, anyway). I couldn’t draw you a 6-inch straight line if you gave me a ruler, a pencil, and a 5-inch head start. Seriously, design is not my forte. Just ask anyone who has ever tried to copy off my papers in high school. Markup.io is your tool.
FEARLESS COMPETITOR | MONDAY, AUGUST 29, 2011
[Product] Medium Sized companies struggle with B2B demand generation too
Young and inexperienced marketing managers can blast out emails and create product brochures. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Mid Sized Companies. Would they do better?
THE B2B RESEARCH BLOG | MONDAY, JUNE 20, 2011
[Product] Better B2B segmentation: Four steps and a case study
This struck me as the B2B equivalent of targeting a FMCG product at everybody under the age of 70. Deeper understanding of what makes the market tick, products that better meet requirements, messages that resonate and optimum use of resources as only genuine prospects are targeted. I was tempted. However, I declined for two reasons.
FEARLESS COMPETITOR | TUESDAY, MAY 10, 2011
[Product] (Don’t) Get Caught Snoozing: Reducing List Churn
By Bryan Brown, Director of Product Strategy, Silverpop. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Find New Customers is a Gold Silverpop partner. Introducing the Snooze function in email marketing. That’s all. Go grab it now!
FEARLESS COMPETITOR | WEDNESDAY, MARCH 23, 2011
[Product] B2B Lead Generation: Edelman Trust Factor 2011: Credentials Count More Than Ever
In the case of a product recall , the technical expert and the CEO are the preferred spokespeople (30 percent and 37 percent,respectively). Do Salespeople want more leads? Yes, indeed! Trust in experts rises—and after years of being at or near the bottom, CEO s see increase in credibility. Click here for the Executive Summary. About Edelman.
FEARLESS COMPETITOR | THURSDAY, JUNE 17, 2010
[Product] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad”
In contrast, most B2B websites are deadly dull – products, services, about us and other boring content. B2B marketers need to learn how to tell stories about their people, products and services. Have you heard of AMC’s critically acclaimed series “Breaking Bad? consider it an Owners Manual for B2B marketing today.