FEARLESS COMPETITOR | SATURDAY, MAY 14, 2011
[Product] 3 Ways to Ditch the “And” in “Sales and Marketing”
We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Lead Generation | Ditch the “And in Sales and Marketing. Editors note: Thank you for reading this blog. Did you know you can also subscribe on a Kindle ? Carlos Hildago. ll be honest.
SAZBEAN | THURSDAY, MARCH 27, 2014
[Product] Just Like Anything, Internet Marketing Takes Patience
Taking time to do research will help you tailor your messaging, tactics and even products to align more closely with what your potential customers want and need. Good internet marketing is about providing the right message to the right people at the right time. Most marketing is a best guess based on research and previous experience.
SAZBEAN | TUESDAY, JUNE 28, 2011
[Product] Trust is the Only Currency You Have with Customers
Why does someone purchase a product or service from you? Because they trust that they will get what they pay for. They trust that it will do whatever it is that you’ve claimed. Similarly, people build relationships with people they trust, online and off. Short Term Gains for Long Term Loss. Your Reputation is Key. What do you think?
SAZBEAN | TUESDAY, JUNE 15, 2010
[Product] Making Your Brand Stand for More than Just Your Company
Highlighting customers who have used their products, gives a nice shout out as well as builds reputation. One of the nice things about social media is that it provides the opportunity to make your brand more than a logo. As you communicate, listen and converse with people you humanize your brand and add some personality and reputation too.
CONNECT THE DOCS | THURSDAY, JANUARY 14, 2010
[Product] White Paper Success Summit 2010
Launching White Papers Like Products: 7 Steps to Boosting White Paper Performance. White paper marketing works! based on recent study by Eccolo Media ). White papers yield powerful influence: 84% of businesses find white papers either moderately or extremely influential in their purchasing decisions. What is White Paper Success Summit 2010?
HUBSPOT | FRIDAY, FEBRUARY 1, 2013
[Product] Facebook Starts Rolling Out Gift Cards for Select Brands
Yesterday, Facebook announced the arrival of Facebook gift cards, or what they're calling the "Facebook Card." In a nutshell, this is a gift card that a user can purchase to use at stores or stores' websites -- either for themselves or a friend. You know. gift card. Pretty standard stuff. So, who is this for? Should marketers care? How do they work?
BUYEROLOGY | MONDAY, AUGUST 22, 2011
[Product] Buyer Personas Require Regular Refreshing
The foundational purpose of personas – be they user, consumer, or buyer personas – is to inform strategy related to product innovation and marketing innovation. Wired into the DNA of organizations for the past century has been the constant notion of pushing products outwards and conducting voluminous push messaging.
BUYEROLOGY | SUNDAY, JULY 10, 2011
[Product] The Future of Buyer Personas is Social - Part 2
Organizations implemented simple to complex strategies designed to find buyers and persuade them to hear what they have to say about their products, services, and solutions being offered. Image by daniel_iversen via Flickr. Much of marketing and sales still operates the same way today from this frame of reference.
WEBBIQUITY | WEDNESDAY, OCTOBER 13, 2010
[Product] What’s the Best Social Media Monitoring Tool? It Depends
If you’re familiar with terms like product placement and slotting fees, and your brand is familiar to consumers through prime time TV advertising, you should probably evaluate this tool. Until fairly recently, keeping track of your organization’s online presence was relatively easy. No more. Alterian SM2 Freemium. Social Mention.
B2B MARKETING INSIDER | THURSDAY, JANUARY 27, 2011
[Product] Be The Change You Want To See In B2B Marketing
and found that he was making fewer mistakes and was actually more productive. “Be the change you want to see in the world is an oft-used phrase by Mahatma Gandhi. But now that January is coming to a close, most resolutions have fallen by the wayside and many of us find ourselves back into the same old routine. Are you keeping up? I
FEARLESS COMPETITOR | THURSDAY, AUGUST 14, 2014
[Product] How Changing Sales is Impacting Your Business (without your knowledge)
Product Centered Selling. Product/Price. Product/Service Bundling. Product Expert. 'At the nicest B2B marketing company, Find New Customers , we’ve really cranked up marketing. That’s important for smaller businesses in this noisy world of today. Thought leadership was my idea. No sales pitches. Dr. Douglas A.
MUTT GROUP | TUESDAY, DECEMBER 7, 2010
[Product] That Thing You Do, That’s Not Lead Generation
Here’s what they describe – we rent an email list from a trade publication or an association and then send product promotions via email to the recipients on those lists. Basic product promotions are not going to generate a sufficient number of new leads. How will you, or your products, help them make more money?
HUBSPOT | MONDAY, MARCH 3, 2014
[Product] Why Marketing Automation Fails: 3 Common Reasons
Typical customer journeys span the following five steps: Discovery - Prospects find out about your brand (or product) for the first time. Realization of Need - Prospects start to realize that your product will add value to their lives. Consideration - Prospects decide to learn more about your product; at this moment, they become leads.
PAUL GILLIN | THURSDAY, OCTOBER 2, 2014
[Product] American Express Dreams Up a Potential Win-Win-Win
According to a press release, “These events provide online sellers with the opportunity to put their products in front of customers in a traditional retail setting. 'Here’s an example of a B2B2C initiative that looks like a potential winner for all parties involved. I’ve long been impressed by American Express OPEN.
SOCIAL MEDIA B2B | TUESDAY, JULY 17, 2012
[Product] SAP Brands B2B Social Media Profiles as Part of Global Campaign
It is usually their products, services and generally company culture and attitude that creates a sense of brand for their customers and prospects. SAP also extended the look of the campaign to their LinkedIn product page, which lets you create free banners (640 x 220 pixels) that can link to a landing page. YouTube. Twitter. Facebook.
WEBBIQUITY | TUESDAY, JANUARY 14, 2014
[Product] 29 (of the) Best Twitter Guides, Tips and Infographics of 2013
Shea Bennett delves into specific uses of Twitter search to track shares of any link on Twitter, and narrow these searches with advanced search operators to find brand, product, blog, competitor and other types of shared URLs. It was the second-largest Internet IPO ever by an American company, trailing only Facebook. Twitter Guides and Tips.
PUZZLE MARKETER | MONDAY, MAY 14, 2012
[Product] Social Media has a Strong Influence on SEO
This can be a very effective way to develop relationships and get people talking about your products, services and brand. Quality Content Ultimately, you cannot control whether people talk about your site or products on social media. In recent years, many people have started to use social media on a daily basis.
LEADER NETWORKS | WEDNESDAY, OCTOBER 19, 2011
[Product] Putting Customer Events On Steroids, Why You Need An Online Customer Community
Especially with big ticket items or those that have a complex deployment environment, such as with technical products or consulting services, the customer needs more than just the annual conference to make the most of their purchases. You already have a community and you might not even know it. It does have to be this way.
MARKETING ACTION | MONDAY, APRIL 1, 2013
[Product] 7 Ways to Use Facebook to Display Brand Personality
If you’re using Facebook to heavily advertise your products using corporate-speak, the approach probably isn’t doing your brand any favors. Newsjacking the biggest current events is a powerful way to capture attention and shares, and it’s even better if you can do it through the filter of your company’s product or service. Use memes.
WRITING ON THE WEB | MONDAY, AUGUST 16, 2010
[Product] Writing The Naked Blog: Dress Up Your Words
This weekend Attila the Hubby and I went to The Naked Stage production of Night, Mother , the 1983 Pulitzer Prize winning drama by Marsha Norman. What can you learn about blog writing and content marketing from the theater? Hence the name, Naked Stage : the presentation is devoid of any of the usual visual aids. He yelled, “GUN SHOT!
MARKETING GENIUS BLOG | WEDNESDAY, MAY 12, 2010
[Product] Do’s And Don’ts Of Building A B2B Community On Twitter
great place to start is to share links to industry news or new product announcements. Recently in an article on B2Bbloggers.com , I stated that the rate of adoption of Twitter for B2B marketing is being slowed because, frankly, at first Twitter can be difficult to understand and hard to use. These must Do’s are focused on Tweeting.
IT'S ALL ABOUT REVENUE | FRIDAY, DECEMBER 23, 2011
[Product] Chart: The Holidays are Hot for B2B
Prospects are taking the time during this hectic season to educate themselves about B2B products and services. by Jesse Noyes | Tweet this Think B2C has the corner on holiday marketing? Think again. It makes sense that B2C companies push out more emails and see greater page views during the holiday season than their B2B counterparts.
CUSTOMER EXPERIENCE MATRIX | MONDAY, JUNE 28, 2010
[Product] Saffron Technology Organizes Data into Memories
This is an interesting product in its own right. Saffron describes itself as an “associative memory base product,” a phrase that definitely takes some explaining. Summary: Saffron Technology provides an analytical database that explores relationships among entities and their attributes. Or one of the items could be a time dimension.
HUBSPOT | MONDAY, JULY 30, 2012
[Product] 11 Ways to Make Social Media Marketing Less of a Time Suck
And if you're anything like me, that kind of constant distraction is paralyzing to your overall productivity. While creating your content in advance is a serious boon to productivity, social media marketers should still be leaving room for timely updates, too. Nailed it. Uh, not really. 1) Compose your updates in advance. social.
SALES PROSPECTING PERSPECTIVES | THURSDAY, OCTOBER 18, 2012
[Product] 5 Tips For Inside Sales Reps To Boost Your Number Of Leads
Join as many groups as possible that are relevant to your industry and monitor the discussion threads for any questions or comments where your product or service could be useful. With the major holiday months upon us, this can be a difficult time for inside sales professionals. Social selling, or Sales 2.0,
VIEWPOINT | TUESDAY, SEPTEMBER 24, 2013
[Product] Power Opinions - BANT is BUNK … Revisited
In other words, what environment is the purchaser in and how can a sales person leverage that context to make a compelling case for their product or service?". 'BANT is an acronym for Budget, Authority, Need and Time Frame. have written articles and blogs against BANT (as a lead qualifying criterion) for years. Think: lead nurturing.
HINGE MARKETING | MONDAY, MAY 26, 2014
[Product] What Every Managing Partner Needs To Know About Branding Professional Services
Besides all of the management issues that every CEO faces, from strategy to cash flow, we must also deal with a “product” that carries its own special challenges. But nowhere in our scope of responsibilities are the issues more complex than in the area of branding and marketing our highly complex “product.”
THE POINT | WEDNESDAY, JUNE 27, 2012
[Product] 5 Campaign Ideas for When You Have No Content
If you’ve built up a good-sized library of white papers, videos, archived Webinars, technical briefs, case studies, and the like, market that library as a useful resource for anyone researching your product category, related trends, or the business challenges that your company solves. Answer: you get creative. Run a survey.
FEARLESS COMPETITOR | FRIDAY, JULY 8, 2011
[Product] What do you think of the content at Find New Customers, Hunter?
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. From Hunter Boyle of AweberCommunications to Todd Lebo of MarketingSherpa. Thanks Hunter. We’re flattered. Paul Dunay, Buzz Marketing for Technology.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 22, 2011
[Product] The Fearless Competitor to review the new book by Mike Stelzner – “Launch”
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Win a free copy of this great book. Details below. This is due to the remarkable popularity of this blog (Thank You!) and our past book reviews. How YOU can win this book!
FEARLESS COMPETITOR | WEDNESDAY, APRIL 27, 2011
[Product] Congrats to Marketing Automation companies for a great quarter!
We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Lead Generation Company | Great quarter in marketing automation. Find New Customers wishes to congratulate the marketing automation industry for a fine quarter. Eloqua reaching 900 customers.
YOUR SALES MANAGEMENT GURU | MONDAY, NOVEMBER 1, 2010
[Product] Business & Sales Management Planning for 2011
Ken provides Keynotes, consulting services and products designed to improve business performance. Ken@AcumenMgmt.com www.AcumenManagement.com. Business and Sales Management: Planning for 2011 what you need to do! Budgeting and developing strategy for 2011 should be near the top of your “to-do” list. What did not go well?
ENGAGE | WEDNESDAY, JULY 25, 2012
[Product] A Simple Formula for Social Media Engagement
Some people will tell you you need Radian 6 or something fancier, and that may be the case, but Google Reader is one hell of a product). Using a listening station on a daily basis is essential to being on top of what people are saying about your brand, your people, or your product for better or worse. No, we know what the buttons do.
SALES INTELLIGENCE VIEW | TUESDAY, APRIL 16, 2013
[Product] How to Maintain Ethical Boundaries in Sales
Some salespeople have acted in the following unethical ways: Lied about a product’s availability, benefits or features to get customers to buy. Sold products they knew didn’t meet customers’ needs while assuring them the product is what they needed. Some salespeople engage in unethical sales practices.
WORKFACE | TUESDAY, JUNE 12, 2012
[Product] Are You Using the Social Business Model in Your Company?
Product Development. Integration with other social media and business tools such as CRM systems, partner relationship management (PRM) software, product development, website analytics, and employee-recruiting applications. Customer Support. Recruiting. Crowdsourcing. Internal employee collaboration. Sales. Supply Chain Operations.
BLOG MY CALLS | FRIDAY, JUNE 14, 2013
[Product] Marketing Strategy 101: Affinity Marketing
Pros: Develop products and services with the insight of an invested outside party. The product development team is doing affinity marketing when they find ways to integrate their service with another product or service. 'Make friends. Make friends on the job. Make friends for your job. Gain access to your partners lead base.
INBOUND SALES NETWORK | TUESDAY, OCTOBER 18, 2011
[Product] The Truth About Online Lead Generation
Trying to sell a cold prospect who has never heard of your, your company or your product in one or two messages just does not work. Put five business-to-business (B-to-B) marketers together in a room and ask them to name the best lead generation medium, then sit back and watch the sparks fly. Time to Lead. Campaign Objectives.
VERTICAL RESPONSE | MONDAY, NOVEMBER 4, 2013
[Product] Lights, Camera, Video Marketing – How to Add Videos to Your Marketing Mix
Vine creates a six-second looping video and can be used to show off the best parts of your product quickly. Additionally, if you have a fun work environment or an interesting product creation process, show it off. 'Alright, answer honestly… how many online videos have you watched today? Let’s find out. All rights reserved.
HUBSPOT | FRIDAY, FEBRUARY 25, 2011
[Product] Is Your Business Prepared for the Mobile Browsing Takeover?
As consumers increasingly turn to their mobile devices to browse the web and seek information about products and services, it's extremely important that businesses make sure their websites are mobile-friendly and compatible. There's no doubt about it. This all begs the question. Is your business prepared?". Photo Credit: Robert Scoble.
IT'S ALL ABOUT REVENUE | TUESDAY, OCTOBER 21, 2014
[Product] Tips to Amplify Your Lead Gen with Next Gen Social Data
Customers have multiple touch points between thinking of making a purchase and actually buying a product or service. Are you still having trouble nailing down an ROI from social media? You aren’t alone. We have good reason to be skeptical. Why is email getting more challenging? Nine out of 10 marketing emails go unopened. Segmentation.
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 7, 2012
[Product] 4 Areas of Importance to Focus on When Creating a Customer Community
Whatever the purpose if for your community, whether you sell a product or a service, make sure that you set and track specific customer goals. Learn about current and upcoming product or service features. Your customers are the ones on the front line using your product or service each day, so give them the opportunity to participate.
INBOUND SALES NETWORK | TUESDAY, FEBRUARY 7, 2012
[Product] The Secret to Getting Leads, Not Just Likes
He says: “by truly understanding the market problems that your products and services solve for your buyer personas, you transform your marketing from mere product-specific, egocentric gobbledygook that only you understand and care about, into valuable information people are eager to consume.” 148% greater conversions.
BLUE FOCUS MARKETING | FRIDAY, SEPTEMBER 21, 2012
[Product] Recalculating Route: The New Customer Journey
For years, marketers have focused on what is called the AIDA model , in which brands drive A wareness, I nterest, and D esire for products to achieve A ction (purchase). Everything changes. You might say that even change itself changes. However, the discipline of marketing teaches us that the cycle doesn’t simply end with a purchase.
HUBSPOT | FRIDAY, DECEMBER 16, 2011
[Product] 10 Data Points You Need to Convert More Customers
Do you sell products tailored to a more senior demographic? Then you probably don't want to bother adding a rogue teeny-bopper lead to your lead nurturing campaign for those products. Do leads from that particular industry have specific needs and care about only certain products and services you offer? Did they click any links?
B2B MARKETING UNPLUGGED | THURSDAY, DECEMBER 15, 2011
[Product] Six Reasons to Text in your 2012 Plan
You know that after two months of squabbles with the Squirrels, the Keebler Elves and the product managers, some moron is going to look at the penultimate draft and say “well nobody’s going to read it anyway” And you will be right to kill this person. Say, how’s your 2012 plan coming along? What’s Win-win.
WRITTENT | FRIDAY, NOVEMBER 22, 2013
[Product] 5 Ways to Win the Hearts of Your Customers With Blogging
Wasn’t it amazing – and maybe even a bit creepy – scrolling through their personalized product recommendations? They’ve purchased your product and service, but are they using it correctly? 'image credit: FreeDigitalPhotos. You probably don’t have to look very far to increase your organization’s sales and revenue.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, FEBRUARY 18, 2014
[Product] Two Ideas for Breaking Through Sales Barriers
You''re probably talking about your product/service way too early. 'Recently I was approached by a salesperson who was facing a tough challenge. When he gets his targeted buyers on the line he frequently has to deal with these sales objections: "We recognize your proven credentials but aren''t taking on any new suppliers.".
HUBSPOT | THURSDAY, FEBRUARY 20, 2014
[Product] 10 Ways Real Brands Spiced Up Their LinkedIn Banner Images [SlideShare]
In the SlideShare below, we highlight 10 popular styles of LinkedIn banner images, from the product-centric to the people-centric. 'We get it: It''s LinkedIn, the professional network. Business in the front … more business in the back. And not a single funny cat video to be found anywhere. ” So, where do you start? Social Media
HUBSPOT | THURSDAY, FEBRUARY 7, 2013
[Product] How to Capture More (and Better) Lead Intel With Progressive Profiling
or “What other products are you using?” For example, you might think that someone who ends up on your product demo request landing page is further along in the marketing funnel, and as a result, you might want to display a form that asks some more sales-specific questions. Raise your hand if you hate filling out forms!
ENGAGE | TUESDAY, NOVEMBER 26, 2013
[Product] Do People Love Your Brand?
Beware the temptation to hire writers to produce glowing product recommendations. Express your gratitude to your brand advocates by inviting them to review products or preview sales in advance of the public. Brand advocacy starts with a quality product from a quality company. 'Advocacy is the new advertisement. Be authentic.
JUNTA 42 | WEDNESDAY, OCTOBER 6, 2010
[Product] The 80/20 Rule of Corporate Content
It talks about our products and features and how wonderful we are. I was reading a book last night with my two boys right before bedtime. In the story was a girl named Jan. Jan was new at school and was trying to make friends with the other children. Jan only talked about herself. It was all about Jan. It's obvious, right? This is Jan.
INDUSTRIAL MARKETING TODAY | TUESDAY, MARCH 1, 2011
[Product] Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity
Salespeople mail out marketing brochures and product datasheets in an effort to maintain a relationship. Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “ B2B Lead Generation without Lead Nurturing is Doomed to Fail. ”.
SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 20, 2010
[Product] Using Customer Cases in Marketing and Sales 2.0
Since most customer cases are primarily intended for the sales team and as commercial referrals for prospects visiting the website, the intention of our client was to approach the content in a promotional and rather company- and product-centric way. Don’t talk too much about your company or product. However, we disagreed.
HUBSPOT | THURSDAY, JANUARY 3, 2013
[Product] 8 Real-Life Examples of Outbound Marketing Gone Terribly Wrong
Do you ever see celebrities endorsing products in advertisements and wonder if they even use it in real-life? Well in this 1979 commercial for Paul Masson's sparkling wine, Orson Welles is proof that some celebrities believe in testing products before becoming a spokesperson. And you know what makes prevention a lot more difficult?
SYNECORE | MONDAY, MAY 20, 2013
[Product] Want to Increase Website Conversion? Fix These 5 Areas
Informative blogs, quick how-to videos, highly-visual eBooks that are easy to access and digest provide value; offering useful content will establish your brand as a go-to resource for consumers in the market for the product or service you provide. How do you expect to offer a more relevant product or add value without measuring performance
SAVVY B2B MARKETING | TUESDAY, MAY 24, 2011
[Product] Savvy Speaks: White Paper Writing Best Practices
Now draw a straightl line between how your product's features solve them and what the result will be. Cover topics of interest to your audience -- believe it or not, that won't always be about your product or service. These days everyone has a white paper or an ebook they'd like you to download. Jamie. It solves my problem.
SAVVY B2B MARKETING | THURSDAY, JULY 8, 2010
[Product] Mama Nature’s Marketing Tips: Drones Don’t Cut it in the Biz World
Rote productivity. Hit the 2-minute mark of this video: Though the idea of having dutiful and productive ants as employees might be initially appealing, those types of drones just don’t cut it in today’s ever-changing marketplace. This post is part of my “Marketing According to Mother Nature series.
SAVVY B2B MARKETING | TUESDAY, JULY 6, 2010
[Product] B2B Marketers: When NOT to Pursue a Case Study
One of the key reasons to publish case studies is to demonstrate the value of your product or service. For example, perhaps your product speeds up database-processing time and you've got all kinds of test results proving it. But not every story is ready for prime time or worth pursuing just because a sales rep or executive says so.
SAVVY B2B MARKETING | WEDNESDAY, JUNE 30, 2010
[Product] The Millenials Are Here!!! Are You Relevant?
When most or all tradeshows are virtual and when your next product launch copy will primarily be sent in 160 character or less text messages. About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. It happens to all of us eventually.
SAVVY B2B MARKETING | MONDAY, JUNE 21, 2010
[Product] Proud Mary, Kodak and Your Brand - A Cautionary Tale
market share in film products regularly topped 70%. In fact, I was listening to a Kodak marketing manager describe the new Slice product line when the John Fogerty-issue popped into my mind. You can defend your brand without struggling. Just pay attention when customers tell you you're losing touch with it. Brands come and brands go.
SALES PROSPECTING PERSPECTIVES | MONDAY, MARCH 25, 2013
[Product] 10 Ways To Create The Ideal Environment For Your Teleprospecting Team
In the industry, we talk a lot about how to create the best environment for teleprospecting teams, from a day to day perspective, that will increase employee productivity. We’re constantly thinking of ways to incent our teams through more lucrative compensation plans, more robust training, better tools from a technology standpoint, etc.
B2B MEMES | FRIDAY, AUGUST 12, 2011
[Product] Do B2B Editors Get Twitter?
A marketer for the Hays Group healthcare practice , Owens tells how after a year of using Twitter as a glorified bulletin board, he realized that he was not using it productively. As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account.
SAZBEAN | FRIDAY, JANUARY 6, 2012
[Product] 5 Questions and 5 Reasons Your Customers Want the Answers
If you don’t choose keywords relevant to your product or service, then your people (your customers and prospects) can’t find you. Your website should have a theme that connects to your product or service, and your keywords should relate to that theme. Where are you online? What’s your domain name and what are your keywords?
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 6, 2010
[Product] Creating a content marketing plan — without any content
Here are some examples: A small business owner I know commented on a magazine’s Facebook site and was invited to send her product to the editor for coverage. This can be an extremely complicated, time-consuming and expensive proposition! Spend time thinking through a set of keywords that represent your business and your customer needs.
WRITING ON THE WEB | WEDNESDAY, MAY 29, 2013
[Product] Engage Your Blog Readers with Meaty Content
When an organization like the Community Financial Services Association of America issues a white paper called “Payday Loans and Deposit Advance Products,” you can write a post about it and provide a link to it for your readers. Good business blogs – the ones that have large readership – are like good restaurants.
VOICE-BASED MARKETING | FRIDAY, MAY 30, 2014
[Product] How to Turn a Conversation With a Customer Into a Sale
Here are some steps to follow when discussing products or services, rather than selling them: Don’t Be Afraid to Scare Them. Don’t think of the initial encounter with the buyer as the first and last chance to sell them on a product or service. Don’t believe me? Ready…set…stats! Identify Needs. Rather, think of it as a first date.
WEBBIQUITY | TUESDAY, NOVEMBER 1, 2011
[Product] On-Page SEO: Eight Techniques for On-Page Website Optimization
Too often, websites use generic menu text like “Products” and “Services.” Instead of naming an image file IMG02134.jpg or something similarly meaningless, use a search-friendly file name like electric-blue-widget.jpg (or whatever is relevant for your product, service or topic). In the body text. ” 2.
HUBSPOT | MONDAY, MARCH 9, 2015
[Product] 4 Essential Tips for Navigating the Content Planning Roadmap
Users are looking for influencing information in the form of vendor/product comparisons, case studies, trial downloads, and live demos. 'What makes for a successful family road trip? Content planning is a similar undertaking. Today’s buyers are willing to travel, but need a little nurturing from you to get to the right destination. Awareness.
BUYEROLOGY | SATURDAY, APRIL 2, 2011
[Product] 7 Sure Signs That You Are Losing Your Understanding of Buyers
Missing Segments : you are reading all the industry reports and you read about segments that are using your product or service – and you ask – why are we not selling in this segment? Image by yelowcap via Flickr. In today’s changing buyer landscape, this type of statement may no longer be 100% true.
ENGAGE | MONDAY, JUNE 2, 2014
[Product] Native is the New Black
If an advertiser is really pushy about mentioning a new product, or do a feature about the product, we recommend using the advertising that surrounds the content to be about that. We were able to organically integrate some of the products into that feature. billion on it this year, a 20.5 billion. The same is for brands as well.
THE POINT | TUESDAY, FEBRUARY 24, 2015
[Product] Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
For example, you may wish to measure the performance of “branded terms” – the name of your company, product names, names of competitors – based on impressions, or even ad position, whereas more generic terms will be measured on Cost Per Lead or Cost Per Qualified Lead. It’s easy to see why. Your search campaign should measure: 1. And so on.
EMAGINE B2B BLOG | TUESDAY, APRIL 16, 2013
[Product] Calls to Action: The Importance of Soft or Complementary CTAs
Many times, your interior product or services pages are also “landing pages” in that they are the entrance page for a visitor who finds that page in the search engine results pages. CTA3 (soft + complementary) – follow us on LinkedIn for the latest in product announcement, industry trends and tips for your business.
BIZNOLOGY | THURSDAY, SEPTEMBER 19, 2013
[Product] Are Marketers Considering Learning Styles?
If you have a new product that perhaps solves a problem in a new way, your top goal is educating your prospects. 'Photo credit: Wikipedia). Educators are constantly talking about learning styles. Some people are auditory. Others are kinesthetic. As a marketer, are you thinking about the learning style of your audience? ” you might ask.
B2B MARKETING ONLINE | WEDNESDAY, JULY 28, 2010
[Product] The magic of integration
If we accept that knowledge of a customer is even more important than performance of your product, then CRM can be a key differentiator, and a key to business survival. For CRM to really work its magic, integration must be a crucial ingredient. But services such as customer support are only as valuable as the customer views them to be.
B2B MARKETING ONLINE | MONDAY, JUNE 14, 2010
[Product] Dotcom or Community site? Which is best?
You need to encourage off-topic chat, recipes and talk about the World Cup, right alongside all manner of the usual product dialogue. And all the proposition data (products, services, financial packages, etc etc) AND all the customer community moves out to a genuine community platform. You've got have one. No choice. Which one is best?
HUBSPOT | TUESDAY, AUGUST 6, 2013
[Product] Facebook Announces News Feed Changes, Gets More Transparent With Businesses
All in all it sounds like Facebook''s more dedicated to providing helpful resources for marketers that explain the logic behind their product choices. That’s the gist of an event Facebook held today. Facebook''s Plans for Better Communication to Businesses. Facebook''s News Feed Changes. Here are some features you''ll see: 1) Story Bumping.
WEBBIQUITY | TUESDAY, DECEMBER 2, 2014
[Product] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones. 'Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. General Marketing Stats. Really.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 8, 2014
[Product] Must Attend Marketing Events In 2014
This year’s event theme is “ Transforming Sales, Marketing and Product.”. 'by Amanda Batista | Tweet this Marketing events are a trifecta benefit of being part of this exciting and evolving industry. Here is a compilation of events to inspire you in 2014. Social Media Insider Summit - Jan 29-Feb 1 / South Seas Island Resort, FL.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MARCH 31, 2013
[Product] A Rant: In Praise of The Unremarkable
” The product? When I rant, it is not a knee-jerk reaction. It is more like a slow burn. Stuff accumulates in my brain until I can’t take it any more. And then it breaks loose. Here’s the kindling that has started today’s fire: Endless “manifestos” about dreaming your way to success and adventure. Really?
HUBSPOT | WEDNESDAY, SEPTEMBER 24, 2014
[Product] The Essential Guide to Creating an SEO-Friendly Customer Journey
If Google was the first place you went to find the product or service you wanted, then you''re a very typical buyer in today''s internet-driven world. Or, worse, the customer won''t be able to find his or her way, and will end up frustrated and bereft of the product or service. Was it a plane ticket? An espresso machine? Win-win.
FEARLESS COMPETITOR | THURSDAY, JUNE 30, 2011
[Product] Lead Nurturing Belongs in Your Recession Strategy
Leads interested in your product offerings before the recession, probably need you now—more than ever. She has a unique ability to develop content strategies that work hand-in-glove with overall corporate and product positioning to deliver hard hitting e-marketing programs and tools that compel customers to buy. Stick to your story.
FEARLESS COMPETITOR | MONDAY, JUNE 20, 2011
[Product] 5 Tips for Developing Strong Buyer Personas
To start developing personas, start with the ideal buyers of the products and services your company sells. Now that you know what companies to target, think about the titles that buy your products and services. Buyer Personas are the foundation of great B2B marketing. Amen, Mike.). Got that, Microstrategy ?- What about IT? Go ask them.
WEBBIQUITY | TUESDAY, JANUARY 6, 2015
[Product] 27 (of the) Best Social PR Guides and Tips of 2014
They have the ability to reach top media outlets and get content assets covered—content assets that are more about solving a large problem in a given industry than they are about touting a brand and its products.” 'In few professions has the emergence of social media been such a double-edged sword as public relations. Read it again.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, MARCH 23, 2011
[Product] Google’s Latest Algorithm Update Raises the Bar for Content Quality
Check your content for the right balance of useful content versus promoting your products and solutions. Yet, marketing tends to focus on 20% of the content that is all about the how great the company and its products are. Last month, Google announced a change to its search algorithm, called the “Panda” update.
SYNECORE | SATURDAY, JANUARY 26, 2013
[Product] The Best Branded Content of the Week: January 26, 2013
Though the commercials kind of annoy me, I do appreciate Target’s creative approach to advertising its less glamorous product line. Target selected and displayed hundreds of random user tweets accompanied by models showing off the relevant product. Brands are getting smart about promoting their branded content across multiple channels.
KOMARKETING ASSOCIATES | THURSDAY, APRIL 10, 2014
[Product] 5 Insightful B2B Content Marketing Strategy Videos
TL;DW Summary : Marcom Productions defines and describes the role of buyer personas in B2B content marketing, while noting several helpful tips in creating personas to better content strategies. 'Content is king, and the king is everywhere we turn on the web. However, gone are the days of “batch N’ blast” success stories.
SMALL MANUFACTURER BLOG | FRIDAY, FEBRUARY 4, 2011
[Product] Easy Tips for Marketing Your B2B Video Content
And, rather than bunching videos on one page, sprinkle them throughout your site to capture people's interest as well as demonstrate products or services. Tweet February, 2011. Published by Dianna Huff. Volume 11, Number 1. Welcome! As I write this, snow is piled up around my house and yard. Be sure to download the CMI report. Grasshopper.
HUBSPOT | TUESDAY, APRIL 12, 2011
[Product] 3 Steps for Marketers to Take Leadership
And who can argue success when a company's products continue to sell without the aid of a marketing leader? In truth, this pitch is much more about the prospect than it is about the product. Then and only then should marketers tell prospects how and why their products are better than any alternative. Far from it.
LEADERSHIP | FRIDAY, APRIL 10, 2015
[Product] Interesting Infographics: Biggest Drivers of Increased Data Marketing
'Data-driven marketing may sound like the latest buzzword, but it’s a lot more than that. In fact, data-driven marketing has become the default marketing method as technology and consumer trends accelerate in that direction. It has become the expectation on both the consumer and enterprise side of the equation.
MODERN B2B MARKETING | MONDAY, MAY 21, 2012
[Product] Why Content Matters in B2B Marketing: A Conversation with C.C. Chapman
If someone isn’t ready to buy your product today, they’re probably not ready for a demo. by Jon Miller Recently I was interviewed by content marketing expert and co-author of Content Rules C.C. Chapman on his Content Conversations cinchcast. Content In the following episode I chat with C.C about taking content marketing to the next level.
E-LIGN | MONDAY, JULY 15, 2013
[Product] 5 Ways Easter Eggs in Your Website Can Maximize User Experience
If there’s something you don’t have that users may want, such as a specific page or specific product, it’s useful to use Easter eggs as a way to make the experience enjoyable regardless of any disappointment. 'Adding semi-hidden features and functions to your website can attract new users and keep your customers coming back for more.
CONVERSIONATION | TUESDAY, JANUARY 25, 2011
[Product] Customer Engagement: the Role of Social Networks and Email
7% more companies use social networks for innovation and product development than in the report’s 2010 edition. Econsultancy published the 2011 edition of its ‘ Customer Engagement Report ’, in cooperation with cScape. summary of the most striking findings. 46% feels the same about micro-blogging (being mainly Twitter).
EMAGINE B2B BLOG | THURSDAY, JULY 18, 2013
[Product] What is the Measure of Success in SEO?
Main product or services page to contact sales page – If the main purpose of the site is to promote the organization’s main product, did the visitor review the product page, then the pricing page then the contact sales page? So, too are the cries of “SEO is dead” across the website. Search Engine Marketing
AVITAGE | TUESDAY, OCTOBER 9, 2012
[Product] I Need 200 Videos for the Channel, Chapter Two
A traditional production approach to creating videos is almost always tightly linked to a specific use case. Max Wilson, Director of Marketing at WE-CAN Technologies sent the following email to Jim Everett, VP of Marketing at WE-CAN. The first question I will answer in this email. They include: How will we produce the videos?
WRITING ON THE WEB | WEDNESDAY, JULY 28, 2010
[Product] Online Persuasion: What Do Clients Say?
Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used.
SALES INTELLIGENCE VIEW | WEDNESDAY, OCTOBER 3, 2012
[Product] Qualify Your Leads with Social Media
If you don’t filter your leads by decision maker, you may end up creating a lot of campaigns designed to discover qualification criteria about individuals who will never buy your products. Opportunities to initiate and nurture connections flood digital social media today. Are you taking advantage of them to nurture leads? Develop Connections.
THE ROI GUY | MONDAY, SEPTEMBER 22, 2014
[Product] Your Unique Value: Solution Focused versus Challenge Centric?
What your marketing and sales enablement teams might not fully realize is that: Product / service differentiators are fleeting, especially today where new product launches are faster than ever before and solutions are quickly commoditized. SiriusDecisions). and “Why do so now?” , way before “Why your solution?”.
FATHOM | TUESDAY, FEBRUARY 25, 2014
[Product] 10 Tips to Maximize ROI at Manufacturing Tradeshows
While many industries have moved away from spending money on setting up booths, many manufacturers continue to tout tradeshows as an effective way to get out their brand name, showcase new products, nurture relationships with existing customers, and build relations with new prospects. If you will demonstrate new products. 4: Blog!
MARKETING ACTION | MONDAY, JUNE 2, 2014
[Product] Persona: More Than A Movie
The idea is to determine who is most likely to find your products or services desirable, and then to focus on marketing to them, using their common characteristics to guide your efforts. Outline the steps the good buyer takes from the status quo until they purchase your product. In ancient Latin, the word meant “mask.”
CK'S B2B BLOG | SATURDAY, FEBRUARY 12, 2011
[Product] B2B Mobile Marketing: The Insider's Guide To Engaging Business Customers Through Mobile.
It becomes all the more important to consider not just graphical design, but also the physical design of your mobile product. I am both thrilled and humbled that MobiThinking has featured me in their just-released "Insider's Guide To Engaging Business Customers by Mobile. Access the B2B mobile marketing piece here.