WINDMILL NETWORKING | TUESDAY, NOVEMBER 27, 2012
[Product] 5 “Must Have’s” in any So(Social) Mo(Mobile) Lo(Local) Strategy
Are they in your store looking at products? The content in your product or service-based video can pave the way to solving a consumer’s challenge. If a consumer is in one of your locations and decides to order a product or service online are they able to do that from a smartphone? Must-Have’s in any SoMoLo Strategy: 1. Content.
DIGITAL B2B MARKETING | THURSDAY, DECEMBER 1, 2011
[Product] Online Marketers are Creepy
Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
DIGITAL B2B MARKETING | THURSDAY, DECEMBER 1, 2011
[Product] Online Marketers are Creepy
Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
MARKETING ACTION | WEDNESDAY, APRIL 24, 2013
[Product] How to Link Content Marketing and Sales
Michiels identified productive content strategies you can employ, and introduced ways to measure and justify the investments. Outbound marketing is the traditional form of advertising communications, designed to promote and sell products and services to customers. Can you map content to sales results? Reduce the noise.
THE ROI GUY | THURSDAY, JUNE 6, 2013
[Product] Which One: Sales Skills or Sales Tools?
'If you gave a weekend duffer Tiger Wood’s golf clubs could they win the next tournament? No way. It takes more than just a set of good clubs to perform against the best. Equally, if you replace Tiger Wood’s modern golf clubs with those of several decades ago, could he win either? No way. Will the job get done in a timely manner?
EB2BLEADS | FRIDAY, JUNE 10, 2011
[Product] Lead Generation Marketing Gets Technology Start-up Major Win
Cilk's Vice President of marketing, Ilya Mirman, faced a unique challenge when he began working at Cilk: The company wanted to time its product launch slightly ahead of the mass market demand for multi-core computing. Cilk Arts is a software company based in the US. It's the results of 15 years of research and development at MIT.
TOM PISELLO | TUESDAY, JANUARY 11, 2011
[Product] Is there an ROI from Social Media? Latest Research Indicates Yes and No.
However, even though social media ROI measurement is important, Altimeter found that benchmarking efforts are incomplete, with: 65% of corporations using only Engagement Data as the top measurement metric, a mere 22% capturing Product Revenue, a key element in quantifying value and ROI.
THE FORWARD OBSERVER | THURSDAY, JUNE 5, 2014
[Product] So What Exactly IS Inbound Marketing?
In years past, when a buyer was researching a purchase, they had to contact the seller in order to learn about the product, pricing, options, guarantees, etc. Now , thanks to the Internet, buyers can research the product without having to first go to the seller. Here''s a primer. Here''s an overview. But first, some historical context.
B2B IDEAS @ WORK | THURSDAY, APRIL 5, 2012
[Product] Theory of Reasoned Action in B2B Marketing
Soon after the client launched the product, they wanted to add the phrase “Be Green” to the existing messaging to appeal to social attitudes regarding recycling and saving the environment. Scientific Theory: According to the Theory of Reasoned Action (TRA), people often make decisions based both on personal and social attitudes.
B2B IDEAS @ WORK | WEDNESDAY, JANUARY 25, 2012
[Product] Foot in The Door: Getting B2B Prospects to Make a Big Leap By Starting Small
For example, if you are marketing a B2B product or service that requires your prospects to make a huge change (such as switching from a provider they’ve used for decades), it may be useful to have them agree to a smaller change first to get your foot in the door.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, JUNE 22, 2011
[Product] Subscribers to Free Content are NOT Leads
Track 2 should be for nurturing those prospects who meet your general demographics but have not scored high enough to receive content meant for the middle of the funnel such as case studies, application notes and product comparison guides. I’ve heard some of my manufacturing clients call their subscribers free content leads. Timeframe.
INDUSTRIAL MARKETING TODAY | TUESDAY, MARCH 1, 2011
[Product] Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity
Salespeople mail out marketing brochures and product datasheets in an effort to maintain a relationship. Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “ B2B Lead Generation without Lead Nurturing is Doomed to Fail. ”.
READYPULSE | THURSDAY, OCTOBER 10, 2013
Give them social proof that your product is high-quality, and cool right on your eCommerce site by integrating authentic social stories from your most influential customers. By displaying your cool customers’ photos on your product page you get a similar social experience shopping online as you would shopping in-store.
LEADERSHIP | TUESDAY, APRIL 15, 2014
[Product] What’s Your B2B Marketing Mission?
To embark on a mission that drives us to deliver not just the best product or service but to strive for something better than the best. Musk reminds us that it’s very easy to ask customers what they like about your product. 'Start Thinking Out-Of-The-Planet! That’s the magic of this innovation…it only gets better every day.
B2B MARKETING INSIDER | TUESDAY, APRIL 12, 2011
[Product] Delivering Return On Marketing – What’s Your ROI?
Consideration: When you are trying to get people to consider your product or solution, marketing tactics are highly measurable. You should look for increases in the number of branded or product-related searches, landing page hits and a steady growth in website visitors. What's Your ROI? What is your return on marketing?
SALES INTELLIGENCE VIEW | FRIDAY, FEBRUARY 15, 2013
[Product] Are You Marketing to the Right Audience?
Figure out what needs to happen for your client to buy your products in the shortest amount of time possible. For example, if you sell legal management software, organizations and individuals in the midst of legal action are most likely to purchase your products. few practices, however, can help you understand your customers.
MARKETING INTERACTIONS | MONDAY, SEPTEMBER 27, 2010
[Product] Using Content for Inbound Marketing: Mine or Yours?
The types of content curation vary, but here are two types to consider: External content created about (or referencing your company or products). The discussion is focused on several different options to meet the growing content needs for prospect engagement and includes ideas about content aggregation, curation, filtering and syndication.
VERTICAL RESPONSE | MONDAY, FEBRUARY 17, 2014
[Product] How to Create a Compelling Company Explainer Video
'Get this: 92% of B2B customers watch online video, and 43% of them watch online video when researching products and services for their business. You can save lots of time, since most video production houses have the voice over talent and everything you need in-house. If you answered no, you’re not alone. Work with a Pro.
B2B MARKETING TRACTION | TUESDAY, JUNE 17, 2014
[Product] 11 B2B Website Mistakes and How to Avoid Them
Make sure that your writer doesn’t write boring content that is so typical for B2B product and service marketing! 'Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Your content is static.
SYNECORE | THURSDAY, APRIL 3, 2014
[Product] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
The Amazon app allows shoppers to snap a photo of a product instead of scanning the barcode or typing the name of the item into a search bar. It then pulls up the product from the photo, allowing customers to purchase it instantly. eCommerce: Creating a More Convenient (Personalized) Shopping Experience. billion, an estimated 18.4
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 28, 2014
[Product] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
But, hey, the assessment you write for your product or service could be the next viral internet phenom; in which case your metrics would be even higher. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Follow Seth on Twitter @sethwlieberman. . Lots of people.
HUBSPOT | MONDAY, SEPTEMBER 16, 2013
[Product] 10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]
One of the biggest missed opportunities for nonprofits is Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants, which is a $10,000 monthly grant to advertise on Google.com. Do: Leverage all variations of brand, product, and service terms as keywords. Yes, we said billion.
ANNUITAS | THURSDAY, FEBRUARY 20, 2014
[Product] Content Creation Fundamentals
Your goal is to write something your buyer wants and NEEDS to read to help them solve their problems, not the latest product specs or brand propaganda. 'People have an irrational fear of writing I think. Why do people struggle creating content, even short blog posts? How much content do we create? That is just an editorial calendar. Ask them.
ILLUMINATING THE FUTURE | TUESDAY, APRIL 23, 2013
[Product] Gridlock: Why B2B Marketers Must Get Off the Content Grid
Content production becomes an end in itself. Expectations then begin to eclipse content production capabilities. And, should the results of awareness and demand campaigns prove disappointing relative to the content production investment, the credibility of Content Marketing is called into question. Want added complexity?
HUBSPOT | THURSDAY, DECEMBER 29, 2011
[Product] 12 New Year's Marketing Resolutions You Can Actually Keep
We all know that when consumers look for a product or service, they turn to search engines for answers. With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. How will your business keep up? Well here's the good news. And, hey, no need to wait. Tweet this resolution! ).
BIZNOLOGY | WEDNESDAY, AUGUST 6, 2014
[Product] Changing perspectives in a world without barriers
This is a significant jump from the belief that “the user/consumer buys our products or services because we have the best or the most value for the money” to “ I serve my consumers for the purpose they hired me for.”. But, for the most part, we’re still guessing. Yet, we know that’s not the way innovation works.
WINDMILL NETWORKING | THURSDAY, SEPTEMBER 27, 2012
[Product] What is So(Social) Mo(Mobile) Lo(Local) and Why is it important to Marketers?
Consumers are now able to receive and transmit information more easily and instantaneously than ever before, which has transformed the way they buy products and services. Get this: 62% of all online shoppers read product-related comments from friends on Facebook and 75% of these shoppers click through to the retailer’s site.
FEARLESS COMPETITOR | TUESDAY, JULY 22, 2014
[Product] How a Sudden Health Issue Changes Everything = a great lesson for everyone
A customer needed a product that we did not have on the sales floor, but we had it in the warehouse. 'Let me share my story, so that you can prepare for something unexpected like I did. In the first few months of 2014, the future looked bright indeed: I had my first keynote speech in early April. Find New Customers had a great new client.
HUBSPOT | MONDAY, AUGUST 23, 2010
[Product] Understanding the ROI of Customer Evangelism
As “evangelists,” happy customers engage others in positive communication around a specific service or a product in order to “convert” them. If you have forms that encourage product sharing within an existing pool of customers, make sure you track the success of these initiatives. “ What is the ROI?
SALES PROSPECTING PERSPECTIVES | FRIDAY, JULY 15, 2011
[Product] Sales Prospecting Perspectives Weekly Recap - Week of July 11th
It’s as if you're about to sell them this insane product that they clearly don't need, but somehow you'll talk them into buying. To more of a productive call that could help to uncover some genuine interest.". Happy Friday, everyone! We have a great little recap for you this week. found a couple blogs that are well worth noting.
LOOPFUSE | WEDNESDAY, JULY 14, 2010
[Product] Why APIs Matter
However, what is often missed is this automation can expand outside of the product itself. For example, if prospects haven’t used the product after registering, the first challenge is to get them to use it. LoopFuse offers a wide variety of webservice APIs to allow for such automated integration. Report Email Abuse © 2010.
LOOPFUSE | FRIDAY, SEPTEMBER 3, 2010
[Product] How you can make life easier for your sales team « Loopfuse.
LoopFuse even provides a direct link to the product so any sales member can drill down into more detail on the lead’s activity or the company’s activity as a whole. Not to mention, speaking intelligently to a lead about their pain points helps them relate better to you and the product which makes the sales process much smoother.
YOUR SALES MANAGEMENT GURU | FRIDAY, DECEMBER 28, 2012
[Product] Rural Wisconsin and the Passion of Impact
Ken provides Keynotes, consulting services and products designed to improve business performance. Ken@AcumenMgmt.com www.AcumenManagement.com. Holiday Reflections and the Passion of Impact. I grew up in rural Wisconsin-that is how it is supposed to be on Christmas morning. What do I mean by rural? Amazing…. link].
LEADER NETWORKS | WEDNESDAY, MARCH 7, 2012
[Product] Are You Ready For A Discussion Or Do You Want To Have A Monologue?
This persistent information flow creates a robust body of work about the product, service or company. Recently, I blogged about measuring engagement in online communities. The post and accompanying framework were focused on measuring engagement within private online communities - primarily B2B. The problem is one of engagement.
WRITING ON THE WEB | WEDNESDAY, MAY 18, 2011
[Product] Why Content Marketing with Video Is Key
Tom had installed a video production studio in his house and was gearing up for making his own infomercials and training videos. Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Even back then (2005?) As a professional speaker, it was a natural marketing vehicle for Tom.
SALES CHALLENGER | TUESDAY, APRIL 16, 2013
[Product] Why You Should Question Your Sales Culture
Whether on a journey from product selling to solution selling, or on a transformation to build a Challenger organization, most of us are implementing changes to cope with increasingly informed buyers. 'Today, more than ever before, sales organizations are embracing change. And, can sales culture be changed anyway?
SALES CHALLENGER | TUESDAY, MAY 15, 2012
[Product] Cross-Selling: Mission Impossible?
Lack of knowledge of other products and divisions. The mission seems simple enough: engage customers with additional parts of our business. We know there are additional ways to be partnering with these customers that can benefit both parties. However, it always feels so difficult, often times, nearly impossible. What gives?
B2BMARKETINGSMARTS | FRIDAY, NOVEMBER 12, 2010
[Product] Two ways to use your B2B customer database as a valuable targeting tool.
B2B market must be: Able to be clearly defined and described, Big enough to warrant B2B marketing efforts and costs, Reachable via some channel — direct mail, email, telemarketing, industry pubs, membership groups, trade shows, Qualified to buy the B2B product or service being sold. There’s the value of networking, of course.
HUBSPOT | FRIDAY, APRIL 29, 2011
[Product] Top Questions You Asked about Producing a Webinar
To help businesses get started on using webinars for lead generation, yesterday we hosted a session that extensively covered the webinar production process. Livestream and AnyMeeting.com offer free versions of their product. So do you have any comments that will continue our discussion about webinar production?
HUBSPOT | THURSDAY, JANUARY 3, 2013
[Product] Is the Marketing Campaign Dead?
As a result, your marketing needs to be about them , not you -- at least until they trust you enough to want to know more about you and your products. In the old world of marketing, you could run a campaign of ads that promoted your product, and then you could turn off all of your marketing for a while. wink wink) “. What next?
WEBBIQUITY | THURSDAY, DECEMBER 16, 2010
[Product] Top Social Media and Marketing Books of 2010
In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services… Need more ideas? Stumped for that last-minute Christmas idea? Happy shopping! Defy Gravity by Rebel Brown. Share this on Bebo.
HUBSPOT | THURSDAY, NOVEMBER 17, 2011
[Product] How to Save Ecommerce Sales With Abandoned Cart Emails
Ecommerce sites lose out on many potential sales simply because customers abandon their carts in the middle of shopping, and it’s not always because they’re no longer interested in purchasing the product (although that might be true in some cases). Loses interest in product. Tab/browser accidentally crashes/closes.
HUBSPOT | FRIDAY, JULY 26, 2013
[Product] 19 Reasons Your Social Media Might Not Work Out the Way You Planned
Letting current events and product launches sneak up on you can make your marketing feel all out of wack. 'Social media is the most volatile and unpredictable marketing channel we’ve ever seen. Each network is constantly being innovated, redesigned, or updated. 1) You’ve Assumed Your Audience Is All the Same. 3) It’s Not as Easy as It Looks.
WEBBIQUITY | TUESDAY, FEBRUARY 23, 2010
[Product] Best Business Blogging Tips of 2009, Part 2
Aswani Srivastava provides an outstanding list of topic ideas sure to jumpstart your muse, such as special events, news, book reviews, product reviews, “top tips, definitions of terms specific to your industry, interviews, beginner’s guides, and if all else fails—soliciting guest posts. Attract more blog traffic? Digg this!
HUBSPOT | TUESDAY, SEPTEMBER 3, 2013
[Product] Adjust How You Think About Content (It Could Actually Lessen Your Workload)
Your sales team has very “real-world” experience with your products and services that you or your marketing team may not have. And of course, create content that addresses the FAQs they receive every day to make their time more productive. If implemented properly, though, content can easily lessen your overall workload plus save costs.
VOICE-BASED MARKETING | FRIDAY, JULY 12, 2013
[Product] Dude, Where’s My Phone Lead?
Businesses that use intelligent call routing have the option of steering that lead to the right agent or department based on custom specifications (location, product, etc.) When a sale is on the line, the last thing you want to hear your agents saying is, “Dude, where’s my phone lead?!” Tracking Which Marketing Activities Generate Leads.
SALES LEAD INSIGHTS | MONDAY, MARCH 1, 2010
[Product] B2B Marketing University: 3/3 in DC and 4/7 in Palo Alto
No product pitches. Join us for a complimentary afternoon seminar and take your business-to-business marketing and lead generation to the next level. Your attendance is free, compliments of B2B Marketing University’s sponsor, Silverpop. The best part is that B2B Marketing University is 100% pure education for serious B2B marketers.
VIDYARD | MONDAY, NOVEMBER 11, 2013
[Product] The Future of Video Marketing: My Top 10 Predictions
If your sales team isn’t already asking for video, it’s only a matter of time before they realize the benefits, the tools available, and ask for an in-house production manager. Similar to a trailer for a movie, you’ll release a teaser video to current customers in email to announce new products and your attendance at events.
MARKETING INTERACTIONS | TUESDAY, JUNE 22, 2010
[Product] Webinar Q&A: How to Build an eMarketing Strategy to Drive Sales
If you’re creating content designed to help a prospect solve a problem, then your strategy is often the same across services, professions and product/solution companies. It’s not about the products or services. Thanks to the attendees of today's Swiftpage Thought Leader webinar series - you were terrific. Email Subject Lines.
JILL KONRATH'S SELLING TO BIG COMPANIES | MONDAY, JANUARY 28, 2013
[Product] 5 Steps to Better Referral Selling
The most effective, productive way to build a business is through referrals,” Black insists. Today's post from the Chamber of Commerce features business-growth advice for small companies. There are many sales strategies, but none as effective as referral selling. So, how can people in sales best tap into the power of referral selling?
HUBSPOT | WEDNESDAY, APRIL 11, 2012
[Product] How to Select the Right CTA for Every Page on Your Site
Awareness: Prospects have either become aware of your product or service, or they have become aware that they have a need that must be fulfilled. Evaluation: Prospects are aware that your product or service could fulfill their need, and they are trying to determine whether you are the best fit. CTAs are a great way to do that. Voila!
B2B MARKETING TRACTION | FRIDAY, OCTOBER 12, 2012
[Product] If There’s One Thing Constant About Marketing, It’s Change
Someone who wants to buy a product or service now has a whole world to shop in (online) or at least to investigate what they want to buy before they buy it. the customer’s experience using the product purchased. If you like change, you might consider a career in marketing. Marketing has changed light years in the last ten years.
EMARKETING STRATEGIST | MONDAY, FEBRUARY 14, 2011
[Product] Even the Big Guys Screw Up SEO
They even outranked manufacturer’s websites for their own product names. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” wasn’t surprised because I think it happens way more often than Google lets on. Penney’s site ranked so well. Featured
PR MEETS MARKETING | WEDNESDAY, MARCH 4, 2009
[Product] Measuring The Cost of Bad or Good Online Reputation
If I assumed that each person bought at least one Skittles product that cost $0.75, then the potential value would be $448,500. . By noblelgnoble via flickr. received this question from Nathalie Seoteman after she read my free ebook on using social media: . efforts? This raises an interesting and very complex question. The “formulas”.
B2B LEAD GENERATION BLOG | TUESDAY, DECEMBER 30, 2008
[Product] How to use social media for lead generation
The team established the group as a forum to discuss issues not related to the company or its products but issues related to network test equipment and security. I’ve been blogging for over five years. When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 19, 2011
[Product] 5 Common Stages of B2B Lead Nurturing
This is a great time to introduce case studies that provide more depth into how customers solved similar issues, data sheets that demonstrate the impact of your product, and white papers that shed more light on your industry. Let’s just say it can feel more like an odyssey than a simple business transaction. Welcome. Progressive. Accelerator.
MARKETING ACTION | MONDAY, SEPTEMBER 9, 2013
[Product] Better Calls To Action = More Conversions
It’s the trigger that leads the visitor to engage in a meaningful next step with your organization — whether that step is engaging the audience in the comments, finding more content, or buying your product or service. The second tier for CTAs catches visitors while they’re considering your company, product, or service. On a top banner.
B2B IDEAS @ WORK | WEDNESDAY, FEBRUARY 2, 2011
[Product] Research Tips for B2B Marketing
Focus groups are an adaptable research tool that can be used to discover a multitude of things, from an assessment of a product, to its potential issues or weaknesses, or just the lay of the landscape and how the product fits into it. So the next time you need to learn about your company or product or service, ask the people who know.
HUBSPOT | TUESDAY, AUGUST 9, 2011
[Product] How to Protect Your Website Content From Future Panda Updates
If you run an online store, consider a weekly product roundup in which you list the highest selling products of the week as well as what makes those products great and unique. Balliett is also the co-founder of Killer Infographics, an infographic design firm based on Seattle. Easier said than done, right? They aren't dead.
SYNECORE | THURSDAY, JULY 17, 2014
[Product] The Digital Reality: How Technology has Transformed the New Business
Here’s what I’ve come up with so far: Instead of the marketing team working alongside the finance guys, who work alongside the product gurus, who work alongside tech team, all of these departments, including their goals and strategies, begin to overlap and work in tandem. 'Technology builds the business. Technology refines the business.
SYNECORE | THURSDAY, APRIL 24, 2014
[Product] The Real Value of Viral for Businesses
In the end, viral is perhaps most useful when viewed as a success metric reflecting the extent to which a given campaign is able to fulfill its intended objective(s), whether to re-brand a product or service, as in the case of Old Spice, or to accomplish some other marketing initiative. Of Viral, Social Influence, and Word-of-Mouth.
SYNECORE | WEDNESDAY, APRIL 2, 2014
[Product] You’re Blogging It Wrong: 5 Common Content Mistakes
Your blog is not a sales tool, and if you are constantly using that space to promote your own products you are not going to retain readers. Blogs are an indirect way to drive the sales process through good content; don’t use your blog only to plug your own products and services. You want to be seen as a thought leader. You’re busy.
SYNECORE | WEDNESDAY, JANUARY 22, 2014
[Product] Look Through The Social Window
So, help your audience share their stories about and experiences with your brand and products. In regards to our product or service, what type of content (i.e. 'That glorious “bing” heralding from your social page signals more than just a comment or mention. Repeat after me: “Bing” = Content Ideas. Just how do you do so? The worst?
THE FORWARD OBSERVER | TUESDAY, MAY 7, 2013
[Product] Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups
The expertise demonstrated in your blog makes people think your products and services are equally topnotch. 'Artillery B2B Marketing Blog > The Forward Observer B2B companies who blog can benefit from all the essential marketing nutrients it provides, including increased awareness, better quality leads and sales. So what exactly is a blog?
VERTICAL RESPONSE | THURSDAY, DECEMBER 5, 2013
[Product] How to Strike While the Iron is Hot with Your Website Visitors
While you’ve got visitors on your website and they’re potentially adding products or services to a virtual shopping cart, they’re showing intention to buy. Online retailer Anthroplogie does a great job of this with their, “get the look” recommendations right below the product, and their, “you may also like” section.
WRITTENT | WEDNESDAY, JUNE 5, 2013
[Product] Small Business Lessons from B2B Brands with Amazing Content Strategy
Your small business strategy should aim to engage your end user by providing up-to-date information on the topics they need to know, even if they aren’t perfectly aligned with your product. 'Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Don’t Be Like Your Competition.
HUBSPOT | WEDNESDAY, OCTOBER 5, 2011
[Product] 10 Business Blog Posts You Should Write NOW
With that problem in mind, write a detailed blog post that provides practical and non-product focused solutions. The Data Story - As a business, you are working on selling an idea as well as a product or service to your customers. Creating content is the cornerstone of inbound marketing. This problem ends today. Let's get started!
MODERN B2B MARKETING | TUESDAY, AUGUST 21, 2012
[Product] Four “New Marketing” Skills You’d Better Learn Quick
His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz. You can connect with Matt via email , Twitter , LinkedIn or his blog. Are you taking advantage?
LEADER NETWORKS | THURSDAY, MARCH 25, 2010
[Product] The Role Of Social Engineering In Social Media
Next, perhaps, you will want the members to view a video on the site that discusses some company-centric new product offering. This is just a way to help focus the energies of engagement into a productive step-wise process. What do Disney World and social media have in common? The answer to the question is social engineering. Right.
YOUR SALES MANAGEMENT GURU | MONDAY, JUNE 27, 2011
[Product] Building Culture to Increase Profits
Previous blog on building belief would be a good read on this topic, but in summary focus on building success stories on where your product/service has greatly benefited your client base and share them at least quarterly. Sales Leadership: Building Culture to Increase Profits. Ages 2005 2010.
WRITING ON THE WEB | TUESDAY, SEPTEMBER 28, 2010
[Product] Content Marketing with Blogs: What Do You Believe?
They don’t care about your products so much as what they will do for them. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values. What’s your true purpose?
HUBSPOT | MONDAY, AUGUST 12, 2013
[Product] Foolproof Formulas to Turn a Cluttered Twitter Stream Into Real Business
At this stage they''re thinking more directly about products than they are, say, at the top of the funnel. While content was the start of the relationship, it''s product innovation and personal attention that has kept us as customers. 'In one second on the internet , there are more than 6,000 tweets. Take a breath. Blink again.
CRIMSON MARKETING | TUESDAY, JULY 30, 2013
[Product] Creating a Clear Customer Message
'A true connection between the customer and company can be easily lost if your customers have a bad experience, you launch the wrong product, or you misdirect an ad placement, among other things. The main goal of your messaging strategy is to determine customer needs and solve their pain points. You must next gain the trust of your customers.
CRIMSON MARKETING | THURSDAY, JULY 11, 2013
[Product] 359 Million Reasons to Join Google+
Google+ is a product of Google ; where do you go when you want to find out information? 'Google+ is absolutely one of the best social media networks available to you. lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. You
SAZBEAN | MONDAY, SEPTEMBER 12, 2011
[Product] Hard Learned Lessons about Advertising and Small Business
The average selling price of one startup’s product was $1,200, but the advertising cost to obtain a single lead was over $300. By contrast, if the product price is $25,000 and the advertising cost to obtain a lead was $200, then the producer may have a viable marketing strategy. Trust but Verify. Gauge the Appropriateness of the Media.
SAZBEAN | MONDAY, DECEMBER 13, 2010
[Product] ASICS uses Facebook App to Find New Spokeswoman
As fans engage with the brand for the contest, they can also get product information, view behind the scenes videos, and get a list of upcoming marathon events. This expands on their strategy of recruiting runners at last May’s Paris Marathon. Whether this campaign will resonate with ASICS fans remains to be seen. What do you think?
B2B MEMES | WEDNESDAY, DECEMBER 8, 2010
[Product] Publishers and the iPad: No Future in Control
It makes it too hard to control who gets their product, how much they can charge for it, and who they have to compete against. Control. Magazine publishers love it. Especially B2B publishers (why do you think they call it “controlled circulation ?). Or at least they love it until someone else has it. Then it’s evil. Not necessarily.
CONNECT THE DOCS | WEDNESDAY, SEPTEMBER 23, 2009
[Product] A Content Marketing Reality Check
There's a big difference between getting publicity and getting productive, reveals Wendy Piersall , founder of Sparkplugging.com , a blog network that focuses on work-at-home resources for solo business owners. Sure, it sounds great to be able to say you've been interviewed by so-and-so, or featured on such-and-such. Check it out!
JUNTA 42 | TUESDAY, AUGUST 11, 2009
[Product] Are You Creating Necessary Content?
I'm not talking about the information you create that talks about your products and services. To do that today, you need to have not only the best products and services, but you need to be the provider of the best information. Is it necessary? That, in and of itself, may not be enough. why do it at all?
HUBSPOT | MONDAY, APRIL 4, 2011
[Product] How an e-Commerce Company Boosted Web Traffic 600% without Spending a Dime on "Advertising"
Ask yourself the hard question: "Am I providing the products/answers to my potential customer's search behavior and questions?". This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. And the result? Marketing Takeaways. Don't miss it!
HUBSPOT | WEDNESDAY, JULY 27, 2011
[Product] What's Your Facebook Ecommerce Strategy?
What is to stop this very same process from occurring with actual products and services, not just games? You could build up a Facebook virtual credit line, and then perhaps use it to buy streaming movies, MP3 ’s, or even products that would ship directly to the buyers. Facebook now has several integrated payment partners.
HUBSPOT | MONDAY, JULY 11, 2011
[Product] 3 Awesome Emails to Increase Customer Retention
Clued into the shopping cycles of busy households, Alice.com is an online source for products like soap, cleaning supplies, batteries and other home essentials. The site enables you to set up alerts for products that frequently run out. My only critique of the email reminder is that the products are listed as “overdue.”
CONTENT MARKETING TODAY | SUNDAY, DECEMBER 13, 2009
[Product] Is Your Marketing as Smart as a 5th Grader’s?
We all know how important it is to deliver our marketing messages to those who are best positioned to purchase our products and services. This Young Neighbor Understands Target Marketing Perfectly. We have just moved into a great new neighborhood with plenty of energetic young kids. Our local dog sitting entrepreneur gets it exactly right.
INBOUND SALES NETWORK | TUESDAY, JANUARY 3, 2012
[Product] How to Sell Your Executives on Outsourced Lead Generation
Even if such a move produced a conservative 10 percent increase in sales productivity, the potential for much greater revenue is obvious. ” Then team up with your sales leaders to determine what kind of revenue production that additional sales capacity might represent. Wondering how to do it can be done? Sell The Vision.
MODERN B2B MARKETING | WEDNESDAY, APRIL 2, 2014
[Product] How For-Profits Look to Non-Profits for Marketing Inspiration
Just as huge crowds of people flocking toward a cause or a product is persuasive, so is a single person – if that single person is a big deal. Pepsi has a long tradition of enlisting big names to promote its products — Michael Jackson, Ray Charles, Britney Spears, Madonna, Christina Aguilera, Mariah Carey, and Mary J.
INDUSTRIAL MARKETING TODAY | TUESDAY, NOVEMBER 22, 2011
[Product] Cool Stuff Manufactured in America
Marlin Steel in Baltimore, MD manufactures Custom Wire Baskets, Mesh Baskets, Stainless Steel Products, Custom Wire Forming and Precision Sheet Metal Fabrication for the Automotive and the Ammunition industries and a range of other industrial applications. ve selected three for this post because they are about small manufacturers in the US.
THE POINT | THURSDAY, OCTOBER 20, 2011
[Product] Radian6 Email Campaign Hits the Mark
Most notable: not once in the entire copy is the company or product mentioned. Note that whereas there’s no mention of the product, the people most interested in what the ebook has to offer (“…how companies are integrating social tools and strategies …”) are by default those that will be interested in Radian6 solutions. What I like: 1.
YOUR SALES MANAGEMENT GURU | MONDAY, SEPTEMBER 26, 2011
[Product] Step One: Creating Your Menu for Life: Passion of Impact
Ken provides Keynotes, consulting services and products designed to improve business performance. Acumen Management Group Ltd. operationalizes” sales management systems and processes that pull revenue out of the doldrums into the fresh zone. Move up and move ahead! Ken@AcumenMgmt.com www.AcumenManagement.com. 3f4qb8v9ge.
THE POINT | WEDNESDAY, SEPTEMBER 19, 2012
[Product] Converting Trial & Freemium Users: Keep Selling Post-Trial
Lead nurturing programs designed to convert trial users tend to focus, as they should, on the very front end of the trial period, when it’s critical to make sure the user is fully engaged with the product being tested. Another option is to send a brief survey as the final communication asking why he/she didn’t buy.
YOUR SALES MANAGEMENT GURU | WEDNESDAY, AUGUST 22, 2012
[Product] The Power of the Influencer
In developing your sales strategy make sure you seek out those individuals that your product/service will impact within the organization and include them in key steps of your sales process. The Power of Selling the Influencer . It maybe informal power, but it is still power. Sales Leadership Training Sales Management Training Sales Trainin
LEADER NETWORKS | THURSDAY, JUNE 23, 2011
[Product] Social Business Readiness: 5 Questions for Human Resources
Have HR staff undergone a proper immersion and education program about social media so that they can answer questions and support productive uses of social media within the organization? Human resources are the people finders and keepers. Organizations usually benefit when there are multiple intersections among staffers through social media.
YOUR SALES MANAGEMENT GURU | MONDAY, FEBRUARY 6, 2012
[Product] Secrets of Hiring Top Performing Salespeople
Ken provides Keynotes, consulting services and products designed to improve business performance. Ken@AcumenMgmt.com www.AcumenManagement.com. How to Take Emotion Out of the Sales Hiring Process and Hire the Best Salespeople. What could be the results of attending this web cast? How to evaluate the traits of high performers.
INBOUND SALES NETWORK | THURSDAY, JUNE 9, 2011
[Product] 4 Steps to Endless Referrals - Guaranteed
Make sure your colleagues, clients, and customers fully understand all of your products and services. It amazes me how many people the average professional has in their network, yet how many of those contacts don't truly understand all of the professional's product or service offerings. However, getting referrals is not that simple.
B2B MARKETING SAVVY | TUESDAY, AUGUST 4, 2009
[Product] Put “Relationships” Back into Public Relations: B2B Clients/Agency Reap the Benefits
It’s my observation that product promotion has largely replaced the beneficial activity of relationship building. Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. Enjoy the read, please subscribe to my RSS feed , or. Promotional bombast has replaced relationship building. Welcome!
EMARKETING STRATEGIST | FRIDAY, JANUARY 7, 2011
[Product] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
It’s realistic to expect customers to search for what you’re selling, click on your website and buy something if you sell physical products such as shoes, tech toys or books. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. One is not better than the other. You do!
NUSPARK | SATURDAY, JULY 17, 2010
[Product] Set the Record Straight: Marketing Automation vs. Email Programs
Landing pages are microsites that promote specific products/services with call-to-action web forms. If you have a sales team, and sell a complex product or service, then Marketing Automation is the solution. We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. Get it?
TOM PISELLO | MONDAY, JANUARY 10, 2011
[Product] Let the Good Times Roll? IT Spending on the Rise, But Executives Remain Economic-Focused
In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity. A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT.
HUBSPOT | FRIDAY, AUGUST 15, 2014
[Product] The 12 Types of People You’ll Meet at a Conference
The difference here is that salespeople are usually only interested in selling their company’s core products and services. However, I’d suggest attending a conference with some of the first eleven goals in mind -- you’ll be a lot more productive that way. ;-). So which type of conference attendee are you? 10) The Spy.
HUBSPOT | TUESDAY, JANUARY 17, 2012
[Product] 9 Common and Costly B2B Social Media Marketing Mistakes
Blabbering About Boring Products. huge difference exists between generating leads with social media and publishing boring, product-focused content. While you need to be generating leads with social media, that doesn't mean you should be talking non-stop about your product. Yes, B2B companies should be using social media.
JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, JUNE 26, 2012
[Product] Help! I Can't Close Sales: 5 Ideas to Increase Your Close Ratio
What are your objectives relevant to the business drivers this product/service addresses? Recently I got an email from Ahmed that said, "Do you have anything on how to close sales? Getting into an account isn't a problem for me. But I get stuck after submitting a proposal. They seem interested. Then, after they get my proposal, nothing.