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  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, APRIL 3, 2011
    [Product] Content is the Foundation of Good Relationship Marketing
    Ross Perot that exemplifies this business philosophy: “Business is not just doing deals; business is having great products, doing great engineering, and providing tremendous service to customers. Describe or show (videos) how your products/services solve those problems. Here’s a quote from billionaire industrialist H. Think again!
  • JUNTA 42  |  THURSDAY, AUGUST 27, 2009
    [Product] Your Content, Their Content & the Brand
    How will the company react if a person discusses using the product incorrectly versus using the product in a way that could be dangerous? How will the company react if the person is using the product in the proper way, but just doesn’t like it?  Ken offers some interesting thoughts on content and the customer conversation. 
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 14, 2017
    [Product] Live Video in 5 Steps: From Creation to Measurement
    From product unveilings to interviews, people naturally gather around this “watercooler” type of content to stay up-to-date on the latest trends and events. Author: Cameron Jahn Live video has tremendous power to bring people together. Content Creation. Content Promotion. Creating content is just one piece of the puzzle. update on Twitter.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 19, 2015
    [Product] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
    One MECLABS research partner worked with an outside publisher to develop educational webinars and brought in some editorial support to help them develop some thought leadership pieces that didn’t focus on products or sales. Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. ” 8.
  • BIZIBLE  |  MONDAY, JANUARY 9, 2017
    [Product] How To Plan, Execute & Measure a Direct Mail Campaign
    We worked with a printing company to orchestrate the production and distribution of the boxes. In the closing months of 2016, we wanted to run a campaign that would impact sales opportunities and help our sales team have a great Q4. We decided on a direct mail campaign. Direct mail can set your company apart. Planning. Execution. On Dec.
  • DISCOVERORG  |  WEDNESDAY, FEBRUARY 1, 2017
    [Product] [VIDEO] How to Get 30% Response Rates with Prospecting Emails
    You have a good product that does a dozen different things, dozen different features – you also have your company story to talk about, how fast you’ve grown, how many great customers you have, awards you’ve won. Whether you’re in sales or marketing , you’ve probably spent a lot of time thinking about your email messaging.
  • SALES ENGINE  |  WEDNESDAY, AUGUST 17, 2016
    [Product] 5 easy steps to building ongoing thought-leadership content
    Conduct content planning workshops and document a production plan that maps to your editorial calendar. Determine the skills needed for content production and schedule time with your thought-leaders. Have your questions written out, know what information you want to extract, and line up the video clips with that production plan.
  • KAPOST  |  FRIDAY, NOVEMBER 11, 2016
    [Product] The 3 Rules for Marketing Alignment with Content
    Here’s a framework that Kapost developed from studying the production processes of hundreds of successful teams: Rule 1: Agree to an Organization-Wide Goal. ” Some tips for an effective governance board: Appoint leaders from multiple teams including sales, customer success, account management, product, and engineering.
  • WEBBIQUITY  |  SATURDAY, SEPTEMBER 22, 2012
    [Product] Eight Ways to Rock at Your Job (or Get a Better One)
    There is no such thing as a “boring product” or service only bored employees. The best ideas are good ones, of course, but even interesting ideas that don’t ultimately make it into production are important and show that you have, well, passion for the business. You’re smart, hard-working, and loyal as a dog.
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [Product] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    Yet, the gains in sales productivity alone (more qualified, sales-ready leads) are enough to justify the investment. This blog post is not targeted to the Seeking Alpha crowd. The program investment required for a proper L2RM strategy is non-trivial. This is the reason I am long on many of the players in the marketing automation eco-system.
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Product] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    Here are some examples of JSON-LD using the Product Schema type. Today, we’re going to chat about Knowledge Graph listing. As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. As a bonus, it can be perceived by searchers as adding legitimacy and trust to your brand. Great!
  • HUBSPOT  |  MONDAY, SEPTEMBER 7, 2015
    [Product] B2B vs. B2C: How Content Marketing Changes by Target Audience
    B2C marketing is focused on price and the emotional satisfaction of obtaining the product.”. Key takeaway: B2B publishers should focus the format of their content on blogs, white papers, case studies, and product guides. A company trying to reach decision-makers at another company requires a different mindset and strategy. Intent.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, DECEMBER 2, 2011
    [Product] Choosing the Right Topic for Your Content Curation Initiative
    Secondly, look at your answers to those questions through the prism of your company’s products or services. What is the storyline that connects your products or services to either the information needed to do their jobs or the actions they will need to take to respond to important changes occurring in their business?
  • B2B MEMES  |  TUESDAY, SEPTEMBER 6, 2011
    [Product] Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)
    In Sivek’s article, Medill ’s Rachel Davis Mersey repositions the role of journalism education in brilliantly simple terms: “I object to the idea that all new products have to be digital products. It’s the right direction for J schools to take. But does it go far enough? The field is wide open and you can roam wherever you want.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, APRIL 11, 2011
    [Product] [X+1] NexTargeting Conference: Cross-Channel Attribution and Online Ad Scalability Remain Hot Topics
    I’ve skipped some of the subtleties of the Media+1 product. X+1] also used the conference to announce an even broader product, called Origins, scheduled for release this summer. Continuing my adventures in online ad measurement, I attended [X+1] ’s NexTargeting Summit last week. television) is a happy bonus.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 17, 2011
    [Product] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad”
    In contrast, most B2B websites are deadly dull – products, services, about us and other boring content. B2B marketers need to learn how to tell stories about their people, products and services.You ought to hire a great story-teller. B2B Lead Generation | The Power of Great Story-telling. We hope you enjoy it. They are complex.
  • HUBSPOT  |  FRIDAY, AUGUST 1, 2014
    [Product] Facebook, OkCupid, and the Ethics of Online Social Experiments
    It doesn''t really sound ethical, but on the other hand, we''re all spending hours and hours using a free product -- except that nothing is free. We tend not to think about how much influence a website can have on our feelings," says Dan Ritzenthaler , HubSpot Product Designer and UX expert. We''re All Part of These Experiments.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, DECEMBER 11, 2011
    [Product] Q&A: Trouble Setting Up a Follow-Up Meeting
    TERRY ASKS: I help people with new product launches. For example, you could say: "We've talked about a number of issues related to your product launches. When I meet with prospects, I do a decent job of building rapport and quantifying their pain. But I run into trouble when I try to nail them down for the next step. One more thing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 13, 2015
    [Product] Driving Engagement and Conversion with Marketing Apps
    “ Now, we’re putting together entire lifecycle campaigns with a cadence of emails based on the products our customers have and what they’re interested in. So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. Hitting the Open Road. Mobile.
  • HUBSPOT  |  TUESDAY, OCTOBER 30, 2012
    [Product] The Somewhat Surprising State of Online Advertising [New Data]
    So while the action of 'Liking' a brand on social media results in no action for 35% of respondents, many more still proceeded to check out the product their friend liked, or visit the brand's website or social media page. And while only 2% of people purchased the product, we all know that marketing takes a funnel (or funnel-like) shape.
  • VIDYARD  |  THURSDAY, DECEMBER 15, 2016
    [Product] Have You Met V-Bot?
    Everything we do is focused on the people who use our product. When you think of technology and software, do you think of something that’s cold, mechanical, and unfriendly? Software is something for the IT department to deal with, right? Something you have to use to get your job done. Yes, we’re a software company. Hi, I’m V-Bot! Ta da!
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, MAY 18, 2011
    [Product] An interview with Jaakko Alanko: MD, Alanko Consulting
    We’ve seen a clear move away from product marketing to service and solution marketing; there’s been less focus on the technical or physical item, but a much stronger emphasis on the expertise, skills and knowledge of the organisation that is doing the selling. What are the biggest? Technology enables us to do this. . Yes, there are several.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 27, 2016
    [Product] My Best Biznology Blog Posts of 2016
    Folks are really starting to understand the value of the micro-influencer when it comes to promoting their event, brand, product, service, or cause. Everyone’s doing clip shows this late into the year. I think I’ll predict the future right after I attend Renaissance Weekend this week in Charleston, SC. Like this post?
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Product] The Essential Email Marketing Metrics You Should Be Tracking
    If this is your goal, the emails you''re sending will likely provide content more closely related to your business and your product or service. Your calls-to-action may include "Get a demo," "Watch a Video of Our Product in Action," or "Start a Free Trial." There''s a lot to say when it comes to how to do email marketing well.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 13, 2016
    [Product] 37 Reasons to Attend the Modern Marketing Experience 2016
    Chat with the people who make the products. There is so much for modern marketers to do now that it is 2016, and one thing that should be high on the list is plan to attend the Modern Marketing Experience in Las Vegas from April 26-28, 2016. This will the place to be to soak up the latest and greatest that modern marketing has to offer.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 9, 2014
    [Product] Knowledge as a service: people as a “de facto” Enterprise Service Bus
    A question I often hear when speaking about how social collaboration technologies can make us all more productive is: if the organization becomes more productive, wouldn’t that make workers superfluous? One of these approaches was called the Enterprise Service Bus.
  • ACT-ON  |  FRIDAY, FEBRUARY 5, 2016
    [Product] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
    But what do you do when the challenges of marketing come from the strict government regulation of an intangible product – and sometimes from the very audience you’re marketing to? . Over the course of a year, you could confront everything from executive scandal to an embarrassing product failure to a class-action lawsuit. Finance.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 12, 2014
    [Product] Twitter Truth #2: Sometimes You Need to Shut Up
    This shot is a good representation of the less-than-productive dialogue with their customers. Last week we looked at some recent Twitter escapades that had in common the mistaken belief by marketers that Twitter has something to do with them. This backfires rather a lot. Another thing that often ends badly is saying anything at all.
  • WRITING ON THE WEB  |  MONDAY, MAY 16, 2011
    [Product] Content Marketing with Videos: Free Webinar
    And it’s really easy when you use a monthly production service like I do: iMotionVideo , who does it all for me!). You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. Will be recorded!). link].
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Product] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    This definition distinguishes CDPs from traditional marketing automation products, which do their own execution, and from real-time interaction managers, which lack persistent data stores. This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now.
  • OPENTOPIC  |  FRIDAY, OCTOBER 2, 2015
    [Product] The Transaction Machine: How Content Marketing Drives Business Growth
    Justin goes on to break it down into 3 states that real people can have when thinking about your product: Are they thinking about this product. Are they starting to think about this product. Catch the #TransactionMachine every Thursday at 11:00AM EST for Expert Content Marketing Q&A with professional marketers.
  • BLUE FOCUS MARKETING  |  SUNDAY, OCTOBER 3, 2010
    [Product] Simply Authentic Branding
    We say to our clients ‘…Let’s sit down and talk about the kind of products, the kind of services [and] interactions that you want to have with your customers… How does that all need to change in order to make this direction a reality?” It’s not easy to make choices on the actual product quality. “Simple is Smart&#. London.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 10, 2013
    [Product] Should Marketing Be Compensated On Revenue?
    Marketers create tremendous interest and nearly 45% of those who are interested in some manner buy someone’s product. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Qualified leads. Closed leads. Total Revenue.
  • ANNUITAS  |  TUESDAY, JUNE 14, 2016
    [Product] 3 Elements For Building Better Landing Pages
    Author: Sydney Gordon @SydneyDGordon Marketing Automation Production, ANNUITAS. “A great landing page can make the difference between a successful email marketing campaign and a wasted opportunity,” according to a recent post on building landing pages that convert by Litmus. Why focus on the landing page? Visual Hierarchy-. Be bold.
  • CHIEFMARTECH  |  SUNDAY, DECEMBER 6, 2015
    [Product] The race for the #1 and #2 marketing technology brands
    4 The Law of Perception : Marketing is not a battle of products, it’s a battle of perceptions. #8 If we mash these together (with apologies to Ries and Trout), the simple conclusion is that almost every product category eventually converges to a “two horse race,” with a leading brand and a following brand.
  • FATHOM  |  WEDNESDAY, MARCH 23, 2016
    [Product] This Week in Publish or Perish: Persona Hacking – An Inbound Approach to Prospecting
    Learn how to achieve sales productivity, warm up cold prospects, and have the right conversation with the right person, by listening to the podcast now or checking out the interview below. JH: How does content drives sales productivity? Personas are only useful for content marketers, right? JH: How do you collect persona research?
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 6, 2013
    [Product] Five Ways You Can Get Big Value from LinkedIn
    In fact, LinkedIn has so many productive uses that I found it tough to narrow the list. When the user of your product or service is researching or evaluating purchase options, you want to be the company name that pops into his/her mind. I talk about social media quite a bit in my blog posts, articles and conference presentations.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 30, 2015
    [Product] 4 Steps to Achieving Initial Email Marketing Success
    Tell subscribers about a new product or service that you’re offering. Provide useful tips that show subscribers how to use your product better. It’s time to rev up your marketing engine. This engine combines three major components: sign up forms , emails and social media marketing. It’s that simple. Try a few tests.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Product] Meet the New ‘Status Quo’: Personalized, Customized User Experiences
    One of those changes is that customers and prospects expect more highly customized experiences of your products and services than ever before. Author: Frank Passantino As any marketer can tell you, the nature of commerce has dramatically changed in the last decade – in fact, it’s changed a lot in the last year. Persona based marketing tools.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 5, 2013
    [Product] What eMagine Customers are Saying: Client Recommendations
    “eMagine did a fantastic job for GSMS on our re-design and launch of new product. This was difficult project due to managements limited time but Emagine proved to be patient, productive and creative in their efforts to get our vision into a functional solution. Working with Emagine has been a complete pleasure!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 12, 2011
    [Product] 8 Million Sales Triggers Delivered
    For example, a business event — like an acquisition or merger — that warrants sales outreach, or news event like a product launch, that matters to the ongoing sales conversation. Summer of Sales Intelligence: InsideView Sees Huge Gains in Customers and Major CRM Platforms, Delivers 8 Million Sales Triggers in Recent Quarter.
  • HUBSPOT  |  FRIDAY, NOVEMBER 16, 2012
    [Product] 4 Advanced Targeting Techniques Every Facebook Advertiser Should Master
    Now let’s say you sell a product that is targeted specifically for company presidents, vice presidents, CEOs, and other high-level executives, and you want to target very specific companies. Marketing 101 says that the best sales come when a customer: 1) quickly identifies the need for a product or service, and 2) can easily afford it.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Product] How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs
    It also includes which key activities sales reps must follow to keep deals moving forward, and important sales strategies for increasing productivity, efficiency, and data visibility. When you start an online business, there are thousands of questions that need answering. How much money do you really need to start a business? Website Grader.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 16, 2014
    [Product] 12 Tips to Running a Winning Social Media Contest
    Know what you want Are you trying to get newsletter subscriptions, expose certain products, gain brand recognition, or drive up Facebook fans? In this post, we share 12 recommendations, choices for you to consider, and options to keep in mind to run a successful social media contest of your own. Want an all encompassing campaign? link].
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 29, 2014
    [Product] Google Retires Google Authorship
    Authorship joins other retired Google products like Google Reader to face an early Google grave. Google announced yesterday that after three years, the company has retired Google Authorship. With this in mind, we’ve made the difficult decision to stop showing authorship in search results,” says Muller. Why or why not?
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 1, 2017
    [Product] The New LinkedIn Encourages B2B Marketing to Embrace Its Human Side
    Consider mixing in content about your industry, company philosophies, and accomplishments alongside your regular product-oriented material. Find for me the marketer who, at a young age, proudly declared, “I want to grow up to market IT solutions for manufacturing brands at scale.” And it’s, well, beautiful. to 5:00 p.m.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Product] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    White papers, product demos, datasheets, case studies, analyst reports, testimonials and videos are just a few of the many content assets that should live in the resources center. There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. High-Quality Resource Sections. Fortinet. Adobe.
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Product] Is “social media campaign” an oxymoron?
    Non-targets could win Hitachi consumer products and went to a separate database. If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach. You’ve heard of Farmville, right?
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 1, 2011
    [Product] Marketing IS Business: The Wisdom of Peter Drucker
    But recently someone asked me when and where Drucker said some of these things, particularly: The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself … The aim of marketing is to make selling superfluous. So I did some research and found this great paper by Frederick E.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Product] Getting to the Heart of Customer Value and Sharing the Right Stories
    Not how you help their business ‘increase efficiency’ or ‘generate more revenue’, I’m talking about the real difference you make in the careers and lives of the individuals who made the painstaking decision to adopt your product or service? When have you felt a true sense of value from using the product or interacting with our team?”.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Product] Elements of a Successful Brand 9: Imagery
    In the 1990s, Italian clothing merchant Benetton attracted a lot of attention for its worldwide ad campaign that featured provocative photos—none of which had anything to do with their products. Simple product shots silhouetted against a white background convey a powerful sophistication. A brand is a complex organism.
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Product] Skepticism on Gallup’s Gloomy Social Media Assessment
    When I speak to audiences I often ask who has made a recent travel reservation or product decision in which customer reviews have played a role. A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. More than Marketing. Related articles.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 13, 2015
    [Product] Optimizing Lead Distribution for Higher Conversion
    Match leads based on product or industry vertical expertise. Tweet The management of sales leads is critical to generating marketing ROI. Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. That’s a complex question when you think about it. Leverage this.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 19, 2011
    [Product] Brochureware Is Not a Dirty Word
    Brochureware is the term used, often with derogatory marketing implications, to describe websites consisting entirely of static pages that promote a company’s products and services, people and value proposition. Brochureware simply sits online, like a printed brochure sits on a coffee table.
  • HALEY MARKETING  |  FRIDAY, NOVEMBER 27, 2015
    [Product] “THANKS” GIVING
    Without you, we couldn't deliver the products and services we provide. understanding how to deliver an incredible result (even when constrained by a tight budget), and constantly working to make our products and services not only look great, and perform great, but that they also to deliver exceptional results. Thank you to…. Thank you!
  • BLUE FOCUS MARKETING  |  MONDAY, MARCH 11, 2013
    [Product] The New Integrated Advertising Approach in 2020: Advertising in a Hyper-Real-Time World.
    Advertisers will benefit from more elaborate social media monitoring applications to research and identify meaningful consumer sentiment and trends—capturing candid feedback on brands and products. The distinction between these three elements will blur as each ingredient blends into a new brand formula for success. link].
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 3, 2013
    [Product] What Google’s Latest Panda Update Means for Your SEO
    If you’re a business owner looking to draw attention to your products or services, you may have considered writing guest posts for high traffic sites in exchange for a backlink or two, either within the text or in your bio. Translation: don’t spam the Web with copies of your product pitch masquerading as an op-ed.
  • MARKETING CRAFTMANSHIP  |  MONDAY, SEPTEMBER 12, 2016
    [Product] 7 Signs that You’re NOT a Thought Leader
    If you’re unwilling to provide insights, information and recommendations without making yourself the hero, or without directly plugging your firm’s products / services, then you’re not really practicing Thought Leadership. Thought Leadership is perhaps the most widely used and consistently abused strategy in professional services marketing.
  • LEANDATA  |  MONDAY, MAY 2, 2016
    [Product] How ABM Is Helping Spiceworks Grow the Business
    As Co-founder Scott Abel explained in a video on the firm’s website: “We’ve become the most trusted marketplace for IT products and services on the planet.” Then, sales, marketing and product work collaboratively on establishing deep relationships within those companies. writing? New phrase, old concept. Nick Bhavsar. “I he explained.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 11, 2015
    [Product] The Making of Our Most Engaging (Halloween) Video Ever
    I mean, obviously they didn’t plug the light bulb in, so I assumed that Blake and Mat added this in in post-production. If there was no secondary image then when Blake removed his own arm (yep – I just typed that) in After Effects during post-production there would just be a black hole where his arm was previously.
  • HINGE MARKETING  |  MONDAY, JANUARY 18, 2016
    [Product] Elements of a Successful Brand 5: The Name
    Over the past five decades a whole industry has emerged to help entrepreneurs and corporations name their businesses and products. A name encapsulates all of the content — intellectual and emotional — that people associate with a product or service. Stand for something more universal than your product or service.
  • LEANDATA  |  MONDAY, NOVEMBER 21, 2016
    [Product] DIY Account-Based Plays in Three Easy Steps
    We used our own product to tag all the leads and contacts associated with those target accounts with the value of “2nd demo” in a segmentation field. Closing out with another marketing email featuring a second product datasheet. We’ve reached peak ABM hype. It also doesn’t involve having to buy the hottest, newest toy on the market.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Product] 23 Outstanding Social Media Marketing Guides
    Keri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g., Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase. How are social media marketing best practices evolving? do that for me?”
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 13, 2017
    [Product] Report: More Organizations are Embracing Agile Marketing Strategies
    Agile focuses on improving the speed, productivity, adaptability, and responsiveness of creative work,” said Joe Staples, chief marketing officer at Workfront. A number of companies are turning to agile marketing strategies to resonate with their customers and drive results, according to new research. Reaping the Benefits of Agile Marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Product] 53 Questions to Help You Choose the Right Interactive Content Creation Platform
    How does the vendor’s product road map align with your expected priorities? How much of a voice will you have in determining future features, providing feedback to the product team, etc? An interactive video showcasing a product line. But how do you choose which solution is right for you? How easy is the solution to use?
  • HUBSPOT  |  TUESDAY, APRIL 30, 2013
    [Product] Two Personas Every Marketer Should Care About, Even if They Never Buy
    An influencer is another example of a persona that may not purchase a product from you, but can have a big impact on the success of your brand. At HubSpot we talk about personas a lot. When discussing personas, we usually talk about buyer personas and how identifying them can help you create marketing people really love. The Company Fan.
  • VIEWPOINT  |  FRIDAY, AUGUST 5, 2016
    [Product] What Does “Full Funnel Marketing” Really Mean?
    The book covers a wide range of “full funnel marketing” areas, including technology, sales enablement, productivity best practices and more. The core idea behind this book is that marketers need to embrace and take responsibility for the entire sales funnel, not just the top half. So how do Full Funnel Marketers measure their work?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 7, 2016
    [Product] Five tips to prepare for your first international speaking assignment
    I go through every slide and word in detail to find anything that might be a uniquely American cultural reference, or a term or product that might not be known where I am speaking. “All of us can find our opportunity to turn our passion into influence on the web.” In fact they are rewarded for fitting in, not standing out.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 30, 2012
    [Product] Three Ways Personas Improved My Marketing
    I thought I knew my prospect base (PR professionals, product managers and chief marketing officers) well enough to come up with content that would fascinate them. In this week's guest post, Bob Scheier illustrates the value of buyer personas. Read on for inspiration! And boy, did I get an education. Learning Curve. Very important?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 30, 2011
    [Product] Discover Your B2B Social Media Super Influencers
    Well, unless they approached you at your trade show booth and managed to convey their excitement about your products in a non-creepy, pre-internet way. Customers provide recommendations about your products and services. Every B2B company has advocates, fans and influencers, but they are not all created equal. Where do they share it?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Product] The CIO and Social Media: Embracing Change
    Online chat was counter-productive to getting work done, so it should be shut off. Employees can sign up and receive incentives for sharing social messages that promote product launches, new content assets, events, and other important company information. The Old Way. Social as a Thoughtful Business Channel. Do not lie. Social Media
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Product] The 6 Biggest Marketing Storylines of 2016
    Playstation VR has done the best by far, at 745,434 projected sales , but none of the new products have exactly stormed the market. Snapchat, likewise, continued to expand into AR with its first hardware product—Snapchat Spectacles—and improved on its iconic lenses , which can now alter the world around you as well as your face.
  • KAPOST  |  FRIDAY, FEBRUARY 10, 2017
    [Product] How to Write Marketing Content More Efficiently
    At the same time, a simple, consistent format for content development can really help with productivity. Do live or quick post-production of materials, then share a “snippet” to gain attention. What’s an organization to do with new social and information sharing platforms popping up one week to the next?
  • MARKETING ACTION  |  THURSDAY, JULY 18, 2013
    [Product] Right-Sized Marketing Automation
    This can result in frustration and disappointment when anticipated gains in productivity and ROI don’t show up. However, we weren’t willing to give up the functionality and the features that had been available through the big enterprise product.”. Marketing automation could be called the Swiss Army knife of marketing technologies.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Product] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    Two years ago, we started scoring on product interest to give our internal sales team an idea of the products a lead was researching. Author: Tanya Chu What do the marketing leads look like? Where are all our leads going? On the marketing operations team, we get asked these questions often by the demand generation and sales teams.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 17, 2016
    [Product] How 4 Brands Are Revolutionizing the Customer Experience
    Discover how to provide customer experiences that are managed as carefully as your product, price, and the promotion of the marketing mix in the Customer Experience Simplified guide. As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good.
  • HUBSPOT  |  SUNDAY, MARCH 22, 2015
    [Product] 8 Phrases You'll Hear When You Have a Big Problem in Your Creative Department
    In fact, people are more productive and creative when they take more breaks throughout the day. It means that either something with the project went wrong or the person or team is struggling with productivity and time management. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
  • BIZNOLOGY  |  FRIDAY, JUNE 6, 2014
    [Product] Why growing e-Commerce businesses need an SEO Manager, and tips on finding one
    This is especially true if your business is positioned in a competitive market where staying relevant in organic search results requires consistent optimized content and product development– i.e., researching viability of new products with regards to search audience. SEO has always been evolving. The role of an SEO manager.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 8, 2015
    [Product] How to Make Social Proof Work for You
    When writing on the web about your services or products, I can’t emphasize enough the importance of testimonials and client reviews. Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion. or Robert M.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 14, 2015
    [Product] 9 Quick Tips for B2B Lead Generation to Implement Today
    When considering partners, choose: A company with products that complement yours, something your potential customers may need anyway. Here are a few tips for creating a great free offer: Provide a link to an assessment that helps prospects understand if your product is right for them. L eads are the lifeblood of your business.
  • NUSPARK  |  FRIDAY, JANUARY 11, 2013
    [Product] The Growth of Video and Mobile Marketing; Key Stats and Trends
    Partnering with media agencies that provide video and motion graphics services ensures creative production and high quality output, without a huge investment. As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Video Posts
  • FATHOM  |  MONDAY, OCTOBER 19, 2015
    [Product] 10 Tips To Improve PPC Performance
    These steps also give search engines a better reason to show your ads precisely when people are looking for your product or service. The logic here is to drive users back to your site when they are once again shopping around for the products you offer. Even with fantastic results, continual tweaks are needed to maintain success.
  • LEADERSHIP  |  FRIDAY, JULY 3, 2015
    [Product] Interesting Infographics: The Business Case for Personalization
    And when it comes to sales, personalization delivers clear returns on investment; 41% of consumers buy more when they receive personalized emails, 40% buy more when that personalization is multi-channel, and 39% buy more when products are suggested based on past orders. That’s why personalization stands out to us. Click To Tweet.
  • KEO MARKETING  |  TUESDAY, MARCH 7, 2017
    [Product] Why mobile website design is no longer an option. It is required.
    Consumers are now able to search for products, services and information on their mobile devices always as well as connect with the businesses that offer them. Since its introduction in the early 2000’s, the smartphone has become an indispensable technology. According to Pew Research , 77% of Americans own a smartphone. Mobile Optimization
  • HALEY MARKETING  |  FRIDAY, APRIL 22, 2016
    [Product] Prince and Intellectual Property: How Legends Do Business
    For an artist, writer or musician, their creative work is their livelihood and the only product they have to offer. You may have thought about streaming some Prince music yesterday in a wave of sadness and nostalgia in the wake of his death. If so, you were likely disappointed. What’s The Business Lesson Here? Plagiarism Cuts Deep.
  • READYPULSE  |  FRIDAY, JULY 22, 2016
    [Product] Fashion Influencer Marketing: What Good Looks Like
    A social influencer is someone who uses a social network like Facebook, Twitter, Pinterest, Instagram, YouTube, or other sites to deliver opinion pieces or feedback about a particular product. The fashion industry is a vibrant mix of artistry, inspired design, and creative marketing. What Is a Fashion Industry Social Influencer?
  • CONTENT MARKETING TODAY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Product] How Content Marketing Convinced Amy Adams to Join The Muppets Movie
    The video is not an expensive production. A Compelling and Affordable Video Did the Trick. Normally in Hollywood, when you’re trying to get someone to join the cast of a picture, it involves actors and their agents, directors, studios, sending scripts back and forth, and lots of other rigmarole. At worst, it is completely ineffective.
  • CMO ESSENTIALS  |  TUESDAY, DECEMBER 8, 2015
    [Product] Do Marketing and Community Management Mix?
    To give you an example, there’s a real difference between your generic, could-be-any-community response of: “We value your feedback and strive to provide our community with the best experience possible within our next product release.”. Part 2 of 2. Value the 1-to-1 Personal Relationship (And Write Like You Do!). Be Transparent and Genuine.
  • THE ROI GUY  |  THURSDAY, MAY 14, 2015
    [Product] Roadmap for how B2B marketing and sales can use unique value to market better, stand out & sell more
    The Frugalnomics Survival Guide is a best practices roadmap, designed for B2B marketing, sales leadership, and enablement professionals, to help transition customer conversations and engagements from product pitches to selling with value. The book was published by Alinean Press, and is available from Amazon: [link].
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, DECEMBER 15, 2011
    [Product] Brands: It’s not enough to be liked
    What do your consumers want from you – coupons, product updates, cutting-edge video, exclusive deals or contests? Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. But only 0.2
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Product] Savvy Speaks: Top Collaboration Tools
    It may take you a while to find your favorites, but you'll be happier (and more productive) if you limit your toolbox to only those tools you love, and eliminate the "fluff." Collaboration is an important element of being a freelance marketing professional. The Savvy Sisters share their favorites: Michele. Join.me Wendy. Jamie.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Product] Savvy Speaks: Can I Get a Witness?
    Testimonials are great, but stay away from generic testimonials like "Company A's product is awesome!" In these days of Web 2.0, no one wants to purchase anything without a review of some sort from the online masses. This week the Savvy Sisters weigh in on the do's and dont's of using testimonials to sell. Be specific.
  • SAZBEAN  |  MONDAY, JUNE 6, 2011
    [Product] Treat Your Customers Unequally
    For example, if you have a variety of products, some of which are one-time purchases and others are sold on a subscription model, there is a different lifetime value for each type of customer. Notice I didn’t say unfairly. I said unequally. Unfairly isn’t nice (and isn’t good for business). Unequally is good for business.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 29, 2011
    [Product] Savvy Week in Review: April 29th
    How to Create 5 (Content Marketing) Products from 1 Interview by @ThomasClifford via @junta42. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Did you have spring? I'm pretty sure it came and went in one day here in the marvelous northeast. Typical. Crazy. Have a great weekend! by @markwschaefer.
  • SAZBEAN  |  THURSDAY, JANUARY 20, 2011
    [Product] Should You Use Facebook for Your Business?
    Also think about what they’re passionate about (no, it’s probably not your products). You might think it strange that I’m asking a question about whether your business should be on Facebook. Many businesses just assume that they should be on Facebook because everyone else is there. Do You Have Time for Engagement? Thoughts?
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 18, 2011
    [Product] Nine Expert Guides to Local SEO
    Nearly half of consumers start a local search for products or services with no specific business in mind. As with SEO generally, keywords and content matter (though for local SEO that includes geography- or region-specific terms) and links play a significant role (though key link sources are different for local businesses). Digg this!
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Product] 9 Ways Interior Designers Can Reach New Clients Using Houzz
    Any company offering home and property design, build, repair, improvements or products should carefully consider adding Houzz to their marketing strategies. Especially hot are bathroom and kitchen-related products and services. If you’re selling products, you should have your own great images to share. Home and outdoor media.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 13, 2011
    [Product] Social Media Success Starts with Commitment, Not Pilot
    Cisco has seen huge success from social media (and other non-traditional channels) for product launches , but Cisco was investing in social media for years before seeing these results. One of the biggest differences between social media and most other marketing channels is the idea of developing an audience. Marketers test new opportunities.
  • NUSPARK  |  SATURDAY, MAY 28, 2011
    [Product] An Email to Bob in Sales: Thanks for aligning with us in Marketing
    As you know, most of your prospects are doing a ton of research on our products and services on the Internet, so that’s why we combined our new marketing automation system with a better lead generation program to capture leads by offering our good content to those looking for answers via search engines and social media. How are you?
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 3, 2014
    [Product] Should You Market to Pain or Persona?
    Basically, products and services exist to answer the needs, challenges and desires of customers. I just had an interesting conversation about campaign targeting with a really smart client. The technical definition of persona is “the way you present yourself to the world.” In other words, to overcome their pain points. Carpe occasio.
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