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  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JANUARY 25, 2012
    [Product] Winning the Complex Sale
    Johnson Controls , an industrial controls and facilities management company, sells complex products and solutions. If you’re a B2B marketer, you know that one of the biggest overarching trends in your work over the last few years has been the gradual complication of the sales process.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Product] 3 Recommendations in Lead Management from Carlos Hildago
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | 3 Recommendations in Lead Management. What should your revenue improvement priorities be? Carlos Hildago. Where are you today as an organization?Regardless
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 1, 2011
    [Product] Find New Customers announces – Marketing Grading Service
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Marketing Grading Service. If you were to present your current company’s marketing operations as a case study in an. Business Professors at Notre Dame.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 28, 2011
    [Product] Special Sunday Post: From where do great ideas come?
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. On Sundays our goal is to expand your mind and share something of interest – especially a really interesting video clip. We’re successful only if we get a “ Wow!
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2012
    [Product] Savvy Speaks: New Year's Resolutions for Marketers!
    After a well-deserved holiday break, the Savvy Sisters are ready to go with these resolutions that will keep us focused and productive in 2012 -- see if any of them are right for you! A New Year is a new opportunity to rev up your business. Jamie. Stepping Out and Stepping Up. Carpe Annum! Heather. Sharpening the Saw. Michele. Wendy.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Product] The 5 "Must Haves" To Ignite A Lead Generation Blog
    According to Adele Revella of Buyer Persona Institute , " Buyer personas are examples of the real buyers who influence or make decisions about the products, services or solutions you market.". Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? Wendy Piersall.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JUNE 27, 2013
    [Product] Download the 2013 B2B Content Marketing Report
    More than 82 percent of B2B marketers are increasing their content production over the next 12 months. Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Product] Savvy Speaks: Just Give Me a Reason!
    But "Pricing 101" tells us that when you are selling a specialized product, you never compete on price. The key is making sure your client knows you are selling a specialized product - not a commodity. What are some of the reasons you give to people to purchase your product or skills? Jamie. Show, don't tell.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 16, 2015
    [Product] How to Move Your External Marketing Messages In-Store
    If you’re here for our February Clearance Sale, all of our sale products are in this aisle.” Savvy retailers use the products they sell in hundreds of creative ways to showcase exciting solutions inside. Marketing may seem like it all happens outside the store – in print media or across cyberspace.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Product] Your Guide to Online Sales Tax
    Since most companies selling products need storage, this is a rare occurrence. If you sell other items, you’ll need to charge sales tax on the products that don’t fit the “food or clothing” description. Starting an ecommerce company comes with a lot of tiny details. Some outlets will tell you sales tax isn’t required for online sales.
  • WEBBIQUITY  |  TUESDAY, MAY 14, 2013
    [Product] 30 Awesome Blogging Guides, Tips and Resources
    Those getting started or already active in blogging will discover how to: • grow blog traffic, • make content more valuable to readers, • increase blogging productivity, • generate more comments and social shares, • find royalty-free images, • promote your blog, and. Why Blog. Why You Want To Be the Last Blog Standing by Outspoken Media.
  • FUNNEL FOCUS  |  FRIDAY, MARCH 18, 2011
    [Product] Now Available: The Lead Nurturing Cookbook – 7 Must-Have Recipes for B2B Marketers
    We are pleased to announce the availability of The Lead Nurturing Cookbook , a comprehensive eBook that provides step-by-step guidance in the form of “recipes” for creating proven-effective lead nurturing programs that B2B marketers can use in real-world situations. Download your free copy of the eBook today! Bon Appétit!
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 2, 2015
    [Product] The Walking Dead Approach to Slaying Marketing
    The investment in this type of narrative stems from the same energy that consumers apply to making sure they are the first in line for a new product. Once consumers are hooked to a product or service, they will never want to miss out on an update or improvement. Some programs have a greater hold over viewers than others.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2012
    [Product] 11 Sure-Fire Ways to Increase Email Click-Through Rates
    Don't give readers the opportunity to get distracted by your blog posts, product pages, or any other part of your site. 8.) tactic that works particularly well for product marketers is putting limits on your offers. If your email marketing is well segmented , you're providing them with a product that is well suited to their needs!
  • SOCIAL MEDIA B2B  |  MONDAY, MAY 9, 2011
    [Product] The Evolution of Social Business
    Since the beginning of time (at least in my lifetime), consumers have been sharing their thoughts, opinions, joy, fears and criticisms with their friends, family, community groups, even strangers about the products they love and the ones they hate. The social customer is not a new concept. No related posts. Communications social business
  • VIEWPOINT  |  FRIDAY, APRIL 26, 2013
    [Product] Good Reads for B2B Marketing - Staple Yourself to a Lead
    B2B marketing exec, Michael Brenner confirms that today’s B2B buyer is overwhelmed with the amount of product-centric content on the web. Online content in the sales and marketing industries is dynamic and constantly changing. Staple Yourself to a Lead. Via Marketo. Build A Content Hub That Converts. Via B2B Marketing Insider. Via Mashable
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 25, 2012
    [Product] How Sage Does Social Demand Generation
    One of the first steps Sage took for its HRMS social initiative was to conduct a social media audit. “We found that there was a high volume of activity around HR products, and that included identifying the influencers,” Baird said. But many demand generation marketers don’t know what to make of it. Do a Social Audit. Don’t Over Promote.
  • INBOUND SALES NETWORK  |  TUESDAY, AUGUST 16, 2011
    [Product] Are You Strategically Valuable to Your Customers?
    Their customers will see them as difference makers…champions who deliver value far surpassing that of any single product or service. It means delivering a new kind of help that is more about expertise and know-how than about products and services, and offer the kind of help that touches every facet of a business.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Product] 60 Proven Ways to Increase Your Online Marketing Influence
    Stop talking about your products and services and create valuable content. 2. Find people who have your audience but not your products and co-create with them. On July 7, in the late afternoon, I tuned in to The Influencer Project. cannot remember when I've received this much solid advice in such a short amount of time. 1. ’ 10.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 12, 2014
    [Product] Twitter Truth #2: Sometimes You Need to Shut Up
    This shot is a good representation of the less-than-productive dialogue with their customers. Last week we looked at some recent Twitter escapades that had in common the mistaken belief by marketers that Twitter has something to do with them. This backfires rather a lot. Another thing that often ends badly is saying anything at all.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 1, 2014
    [Product] 8 Ways to Improve Your B2B Content Marketing Video
    A recent Animoto survey revealed that 73% of adult consumers are more likely to buy a product or service after seeing an online video that explains it. Your videos should look similar in production value, open and close title cards or even use the same person to deliver information from video to video. 6. Keep it short. ?Internet
  • PHOENIX RISING  |  TUESDAY, APRIL 6, 2010
    [Product] The Plan was a Success but the Business Died
    What if the goal changed, the market shifted, that product wasn't quite it was cracked up to be?  Whether it's in our personal or business lives, we often just plain need to change our plans to be successful. The question is, do we alter our course, or do we just keep going according to plan? No matter what it took.
  • PHOENIX RISING  |  WEDNESDAY, JANUARY 20, 2010
    [Product] Keepers of the Truth
    We all think we know our markets, know that we can promote what we believe to be best for our buyers - which happens to be our products. Reality comes from our markets, not ourselves. seek customer, prospect and partner feedback before I ever begin to brainstorm a strategy.    It’s not that I don’t believe them. I do. 
  • LEADERSHIP  |  FRIDAY, DECEMBER 12, 2014
    [Product] Interesting Infographics: Who Do People Buy From?
    In addition, on average, decision makers consume 5 pieces of content before being ready to speak to someone about the product or service. In today’s Interesting Infographic, we focus on the buyer – who do B2B buyers purchase from and why? What resonates best with a B2B buyer? Becoming Thought Leaders. Choosing the Right Platform.
  • WEBBIQUITY  |  SATURDAY, SEPTEMBER 22, 2012
    [Product] Eight Ways to Rock at Your Job (or Get a Better One)
    There is no such thing as a “boring product” or service only bored employees. The best ideas are good ones, of course, but even interesting ideas that don’t ultimately make it into production are important and show that you have, well, passion for the business. You’re smart, hard-working, and loyal as a dog.
  • VISIONEDGE  |  MONDAY, MARCH 24, 2014
    [Product] Weaving Contextual Data into Models
    Contextual data adds another dimension to the model by weaving in predisposition information that reflects content, timing and frequency-for example what products they currently use, the last time they purchased, their complete buying history, the types of keywords they used in their search, etc. Keep in mind, timing is everything.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Product] 32 White Hat Ways to Build Inbound Links
    You can ask users of your product and industry experts or analysts to review new features you're rolling out, for example. 32) Give away free trials and sneak peeks of your product. This is a guest post by Corey Northcutt, who manages a Chicago-based SEO and content marketing agency called Northcutt. blog is meant to be a social tool.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Product] What Are You Doing With All Those Email Leads You’re Getting?
    calculator link to help them figure out how much product they need. Ask questions - when sending out the initial request, give them options of things that might interest them, i.e., markets, product or applications that they would find useful. We all have a list of customers’ emails in some assemblage of order.
  • THE NEW STRATEGIST  |  FRIDAY, SEPTEMBER 9, 2011
    [Product] Social Media needs a Mantra, and this should be it.
    quality product that does what we say it will. An environment that demands better products and services. We’ve never seen a business environment like this before. How will your mind choose to approach it? started this day by listening to a playlist I hadn’t heard in a long time on the way to the office this morning. Ten years ago.
  • JUNTA 42  |  THURSDAY, DECEMBER 15, 2011
    [Product] 15 Reasons Why Marketers Don’t Use Content Marketing
    Your company is set up to sell products or services, not to provide relevant and valuable information to customers and prospects.  It takes a real mindset change to start thinking about your customers’ informational needs as part of your marketing strategy. also added a few additional reasons compliments of the community. organization.
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Product] Is “social media campaign” an oxymoron?
    Non-targets could win Hitachi consumer products and went to a separate database. If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach. You’ve heard of Farmville, right?
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 26, 2011
    [Product] Savvy Week in Review: August 26
    This one asks what the heck is up with all this BIG brands launching and abandoning products. If you're on the east coast of the US (as many of us Savvy Sisters are), you're likely battening down the hatches in preparation for Hurricane Irene's arrival. Stay safe! And for those outside the storm belt, enjoy a pleasant weekend!).
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 20, 2014
    [Product] Does mobile search work for your business?
    With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. Which begs the question: does mobile search work? The answer unequivocally is yes. Read on and see.
  • ONPATH  |  TUESDAY, JUNE 7, 2011
    [Product] The Most Expensive Magazine in America
    So why not target market the sale of your products and services to the best potential prospects? For 110,000 lucky readers, the most expensive magazine in America - Worth is actually free. But chances are you haven’t seen it. That’s because you don't have enough m oney. Then again, Worth has no interest in being ordinary. The $18.95
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Product] Is Content Marketing A Sustainable Marketing Strategy?
    But that when we are ready to buy, we will look for the best, most relevant information on that product. Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan. ” So first, the context. Always has.
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Product] How Can Content Marketing Generate Leads?
    Product Comparisons. Product reviews. Content marketing is in essence, the creation of content to promote your brand. Content marketing can come in many forms including video, social media, written page copy, infographics, and blog content. . How Does Content Marketing Work? Some specific examples of these items might include: .
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Product] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    Facebook search has tripled in the past two years even before the company announced their new search product recently.  To some young people, Google is already obsolete because they never leave Facebook as it is. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Time to mix it up!
  • SALES CHALLENGER  |  TUESDAY, MARCH 19, 2013
    [Product] Measuring Sales Force Effectiveness
    When it comes to individual sales reps and how they spend their time, companies often compare time spend to sales performance (called a time/productivity analysis; learn more here ) to identify and differentiate between high value activities and low value activities. How do you measure the effectiveness of a sales force? What did we miss?
  • MARKETING ACTION  |  THURSDAY, DECEMBER 19, 2013
    [Product] Act-On Software a Leader in Marketing Automation
    Act-On is a customer centric company dedicated to product innovation, and the customer reviews and ratings from G2 Crowd support that. Today G2 Crowd released its winter crowdsourced review grid for marketing automation. Over 700 reviews on marketing automation technologies were sourced across 14 companies. Get a demo of the act-on platform.
  • MARKETING ACTION  |  FRIDAY, MARCH 8, 2013
    [Product] 7 Key Marketing Areas and How to Integrate Them
    Gather data about our products. Don’t miss the third annual Direct Marketing Day @ Your Desk Virtual Conference & Expo (DMDay) Thursday, March 14, from 10 a.m. until 5:00 p.m. Eastern time. It’s a one-day virtual event for marketers that brings today’s hot issues and experts right to your desk, at no cost to you. Email. 2. Social. 3.
  • HUBSPOT  |  TUESDAY, FEBRUARY 15, 2011
    [Product] Facebook Pages Offically Killing FBML In Favor of iFrames
    You can now easily add product pages to your Facebook page and create calls-to-action to drive more sales directly through Facebook. Last week Facebook, made some big changes to its Pages platform. We covered the news and talked about its implications for businesses working to leverage Facebook as a marketing channel. Connect with HubSpot
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 3, 2011
    [Product] Upcoming Marketing Conferences « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? Also, the earlier you register usually the better deal you can get. Did I forget a conference?
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 6, 2010
    [Product] How to Conduct a Content Audit
    In order to do a Content Audit, you first need to gather a couple of items: Buyer Personas – deep insights on the people who buy your products and services. Buying Process – the steps buyers go through to acquire your products and services. Those companies are undoubtedly asking themselves…. Is our content really working?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 16, 2013
    [Product] 35 Expert Tips To Make B2B Content More Manageable
    Sales, customer service, product management, and marketing all need to talk to one another in order to create a strong content strategy – ? Answer your clients’ questions and provide value, even if it’s not directly about your products – ? Content. Trust me, I understand this issue on a personal level. jchernov?. 4.
  • B2B MARKETING ONLINE  |  FRIDAY, NOVEMBER 19, 2010
    [Product] Are you failing to maximise the power of exhibitions and in doing so giving them a bad name?
    Attending the right exhibitions and tradeshows for your sector provides you with the perfect opportunity to engage with your target market, develop relations and offers the ideal platform to showcase your products and services. In my opinion it's these reasons that give exhibitions a bad name. Please visit [link].
  • MODERN B2B MARKETING  |  MONDAY, JULY 15, 2013
    [Product] How Digital Marketing is Reshaping Financial Services
    Online Video is very effective; 46% of consumers are more likely to investigate a product after seeing an online video. Adopting high volume, low-production-cost video can significantly boost a firm’s inbound and social marketing success. Author: Fab Capodicasa Consumer technology is moving at a hectic pace. Trend. Opportunity. Trend.
  • BIZNOLOGY  |  MONDAY, DECEMBER 23, 2013
    [Product] Covering your bases: content marketing components
    Content ideas include: How Tos: Provide actionable advice on using your product or solving a common problem experienced by your audience. While the white paper shouldn’t be a blatant ad for your company, you should include an “About Us” section at the end where you cover the product or service specialities your company offers. Email.
  • ONPATH  |  MONDAY, JUNE 11, 2012
    [Product] Bionic Inside Sales Rep Books 150 Appointments in 90 Days
    About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Date : Tuesday June 19, 2012 Time : 3:00pm EST / 12:00pm PST Registration : [link]. Jason was a struggling inside sales rep until we almost fired him for poor performance. Can't attend?
  • ONPATH  |  FRIDAY, JUNE 1, 2012
    [Product] Algonquin College - Winner of Marketo Revvie Award
    About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Congratulations to the Revvie Award Winners! Most Dramatic Business Impact. Award winners also demonstrate how quickly they started to see results (in terms of days, weeks, or months).
  • ONPATH  |  MONDAY, NOVEMBER 28, 2011
    [Product] OnPath Drives 53 Leads in 20 Days for BDC
    About OnPath Located in Ottawa Canada, OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. How would you like to get million dollar leads for less than $500 per lead? Find out by watching this webinar, it's FREE. You'll learn: 1. How much it costs.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 16, 2011
    [Product] Vendor Selection: Writing a Good Requirements Document
    Here's what he'll be looking for: Background: a general description of your business, including the products, company size, and industry characteristics. My last two posts (not counting this morning’s detour into Marketo-land) described common errors marketers make when selecting marketing automation systems. Marketers are marketers.
  • THE ROI GUY  |  TUESDAY, JULY 30, 2013
    [Product] Is All Content Created Equal?
    The importance of content marketing has increased dramatically, this according to a recent survey by the DemandGen Report that found 68% of B2B prospects rely more on content to make key purchase decisions than they did a year ago. With less time, your prospects leverage content that is more concise, relevant and recommended. and “Why Now?”.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 15, 2013
    [Product] Sales Prospecting Perspective Weekly Recap - Week of February 11, 2013
    Looking at activity levels, messaging and bringing those teleprospecting reps back to the basics can be just the fire they need to increase productivity. So I typically reserve this section of the weekly recap to share a great piece of content I have run across throughout the week. Now on to this week's recap. Monday, February 11, 2013.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 12, 2013
    [Product] The Top Social Media Topics On the Minds of Real Marketers
    We get product feedback, use cases, and product development information. by Dayna Rothman In Marketo’s recent Social Marketing Rockstar Tour, we visited 15 cities to talk about implementing, executing, and measuring social strategy. The common denominator? Every organization uses social in a different way. Let’s take a look! 1.
  • FATHOM  |  MONDAY, APRIL 15, 2013
    [Product] Offline Data Targeting “Partner Categories” Now Available on Facebook
    Now, with the data provided by those third parties, I can include targeting options—“upscale department store card,” “above average online buyer,” “fashionistas,” “high-end retail buyers”—for people whom I would deem wealthy enough to purchase the products I was selling.…
  • MARKETING ACTION  |  MONDAY, APRIL 22, 2013
    [Product] US Fleet Tracking Scores Success With Marketing Automation
    In real time, within the Act-On dashboard, Sims was able to see which clients received the email he sent, whether they clicked on it, and whether they went to the website to research the products in the promotion. He knew he wanted a system that could also communicate across multiple systems in multiple markets.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 19, 2012
    [Product] Inside Sales Reps: Find Your Mojo!
    Janet talks about focusing on the result not the product, slowing down and listening! Here are a three of my favorite points from Janet’s post: Focus on the result, not the product Prospects need to understand how your product/service will solve their problems and be able to quantify the benefit. Pizzazz! Be yourself!
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 11, 2012
    [Product] A 50-Point Checklist For Creating The Ultimate Landing Page
    Do you use bullet points to describe the benefits of your product/service? Does your landing page explain how your product/service is unique (USP)? Do you provide examples of previous customers using or complimenting your product/service? Product Development. Build, Publish & A/B Test Landing Pages Without IT. About.
  • SAZBEAN  |  MONDAY, DECEMBER 20, 2010
    [Product] Best of 2010 – Understanding Facebook Page Insights
    This can give you some feedback on which posts have done better than others and what your fans are engaging with.  On the right you’ll see some demographic data about the fans who are interacting and posting on your page, which may help you tailor your message (and possibly your product). The Year in Review! But what does it all mean?
  • STORIES THAT SELL  |  THURSDAY, DECEMBER 1, 2011
    [Product] Customer Quotes That Compel and Sell in Case Studies
    For example, quote several people that were involved in the decision and usage of the product. In a customer story, quotes are the very voice of the customer, your sound bites. Without them, a story can feel flat. Studies have even shown that people who skim tend to read text that's called out in quotes more than the rest of a story.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Product] 5 Tips for Developing Strong Buyer Personas
    To start developing personas, start with the ideal buyers of the products and services your company sells. Now that you know what companies to target, think about the titles that buy your products and services. To create great lead generation campaigns , you start with buyer personas. In fact, in his. Amen, Mike.). What about IT?
  • HUBSPOT  |  MONDAY, SEPTEMBER 26, 2011
    [Product] A Valuable Lesson From a Twitter Marketing Fail [Marketing Cast]
    “People died in Cairo during the Egypt uprising, and you don’t make light of that to try to point people to your particular products or services,” says David. “Don’t try to hijack a hashtag to talk about one of your products,” says David. What is the biggest failure you have seen on Twitter?
  • SALES CHALLENGER  |  SUNDAY, AUGUST 5, 2012
    [Product] The Biggest Casualty of M&A: Your Customers
    SEC research has shown that the best companies direct their energies to: 1) Communicate Change to Customers During M&A: Maintaining customer communication enables companies to update customers on the progress of the M&A, any changes in services or new product offerings, and how these changes will affect customers.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JUNE 2, 2010
    [Product] Why Do Small Businesses Act Like Consumers? Hint: It’s Not Because They Want To
    We can’t seem to resolve the paradox of serving this market: providing business-grade products and services to customers, with business-grade margin to ourselves and systems that scale to the vast numbers of firms in this segment. Can we set up peer networks for small business owners to support one another with our products? The nerve.
  • INSIGHTIQ BLOG  |  TUESDAY, JULY 31, 2012
    [Product] Big Ideas From Big Data
    The online event featured three experts from CSG International: Monica Ricci, Director of Product Marketing, Jennifer Fellows, Vice President of Product Management, and Dan Smith, Chief Architect, Quaero. Did you get a chance to attend Pipeline’s Webinar, Big Opportunities from Big Data? But really, how big is Big Data?
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Product] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
    For example, create a gift guide full of fun products that your company sells, offer how-to articles about the perfect holiday meal and share local charitable events with your audience. Customers will reach out to you via social media for information about exchange policies, store hours and product questions. Brace yourself.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 9, 2012
    [Product] Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week
    With this said, how can B2B marketers creatively sell some seriously unsexy products? Have you noticed anything different lately? Noisy yellow school buses, cute little backpacks, and excited children's chatter have filled the streets. That’s right. The kids are back in school! Do you know what that means? If not, you may want to start!
  • HUBSPOT  |  MONDAY, JUNE 13, 2011
    [Product] New Marketing Data Shows More Content Means More Leads
    So how can companies start climbing the mountain to bigger blog, indexed page, and landing page totals while remaining true to the belief that content needs to be fresh and remarkable to be productive? In Short, the Data Revealed: Companies that blogged 20 or more times in a month saw the most return in traffic and leads. They should.
  • HUBSPOT  |  SUNDAY, NOVEMBER 4, 2012
    [Product] The Shelf Life of Facebook Posts, and Other Marketing Stories of the Week
    If your lead has reached those MOFU stages, it’s clear that they’d like to receive more information about your products and services. Can you provide noteworthy examples of customers who are successfully using your products or services? You may have heard us say the phrase, " data is a marketer’s best friend" many times before.
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 3, 2013
    [Product] The Challenger Sale Vs. The Effortless Experience
    So, when you put this all together, what we can say is this: B2B suppliers need to make sure that they are delivering an effortless service experience to the end users of the products and solutions they sell. And, First, let’s quickly recap the two books. There’s obviously a lot more to it than that (!), but that’s the argument in a nutshell.
  • SAZBEAN  |  MONDAY, JANUARY 5, 2015
    [Product] Getting Started with Twitter for Business
    The branding—profile picture, graphics, Twitter handle, bio—should be consistent with the rest of your branding, be it on your website, other social media accounts, or physical products. Like most entrepreneurs, chances are you didn’t start your own business so you could run a Twitter page. Set up your Twitter profile.
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 23, 2012
    [Product] The Emerging Role of the CMO
    Two thirds agreed that consumers no longer relied on sales people before they make a product purchases. The B2C and B2B Buyer Controls the Sales Process. If you haven’t read IBM’s CMO Study it’s a core piece of research marketers should have sitting on their desks and on their screens. Key Points from the Video.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 8, 2011
    [Product] 4 Fresh Reasons Why Social Media is the New Farmer’s Market
    Farmer’s markets don’t just sell agricultural products, either, so listen up all you small businesses! Chances are that platform will be Facebook, but depending on your product you might have better luck concentrating on LinkedIn. Have you ever sold a product through a Facebook Page comment?  Don’t be shy: engage. Let’s chat!
  • TRADESMEN INSIGHTS  |  THURSDAY, MAY 9, 2013
    [Product] From MAGNET: Addressing the Skills Gap and Improving the Bottom Line
    Program outcomes included   attainment of a  National Career Readiness Certificate  (NCRC) and the  Manufacturing Skill Standards Council  (MSSC) Certified Production Technician credential. Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). Four Ohio sites were selected.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Product] How Content Marketing Convinced Amy Adams to Join The Muppets Movie
    The video is not an expensive production. A Compelling and Affordable Video Did the Trick. Normally in Hollywood, when you’re trying to get someone to join the cast of a picture, it involves actors and their agents, directors, studios, sending scripts back and forth, and lots of other rigmarole. At worst, it is completely ineffective.
  • HUBSPOT  |  MONDAY, NOVEMBER 3, 2014
    [Product] S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]
    Trying to get a journalist interested in a product she doesn’t know through a person she doesn’t recognize is hard enough as it is -- don’t withhold critical information that could make or break the story. It pretty much goes without saying that most business interested in growing are interested in more press coverage. Are reporters perfect?
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Product] Inspirational Quotes From the Late, Great Steve Jobs [SlideShare]
    Words of Wisdom From Steve Jobs. 1) "It''s really hard to design products by focus groups. A lot of times, people don''t know what they want until you show it to them." The products speak for themselves." Steve Jobs led an incredible life. He co-founded Apple Computer in 1976. In 1985, the board threw him out of his own company.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JUNE 16, 2010
    [Product] 6 Steps to a Successful (B-to-B) Direct Marketing Campaign
    Create Compelling Copy & Offers: Why should I buy your product, let alone respond? For most products and services, a compelling USP will only generate so much response, so identify any number of offers that can be tied into your campaign. Establishing a clear objective at the onset will lead you down the path of a sound campaign.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2015
    [Product] Why the economics of blogging are diminishing
    This again sounds counterproductive, because the usual advice is always to ‘Make it about the reader/customer’ I think that’s true for products you ask money for, but if you publish a free post and you have a strong voice in your market, people want to know what YOU have to say about your chosen topic. And so did the clients.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 4, 2013
    [Product] Ted Talks – The Puzzle of Motivation with Dan Pink
    Marketing Made Simple TV is a production of Find New Customer s and is hosted by Jeff Ogden , who holds a degree in Marketing from the University of Notre Dame. New Here at the top-rated B2B marketing blog Fearless Competitor, we believe Sundays are for learning. This is why we share TED Talks. This is why we share TED Talks. million times).
  • MARKETING ACTION  |  MONDAY, JANUARY 26, 2015
    [Product] 6 Steps to a Content Marketing Plan that Can Drive Conversions
    Focused on the customer’s pain points, not the company’s product offerings. Collaborate with your sales and product teams – they have unique perspective of your buyer’s challenges as they interact with your buyers in a very different way.  Collaborate with sales and product teams for content creation. And it makes sense.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 7, 2014
    [Product] Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014
    However, this option should only be available if there are efficient managers to ensure productivity. Happy Friday, Sales Prospecting Perspectives readers! It''s finally the weekend. After a snow-laden week here at AG, with icy roads and cold winds, we''re ready to go home, sit by the fire, and watch the Sochi Winter Olympics.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 25, 2014
    [Product] Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads
    They might be interested in your product or service but not actively searching for it. “If they browse a certain t-shirt pattern on your site you can place an ad which shows up in their news feed, with the exact product they were looking for on your site,” says Golden. Audience targeting. Be specific. Share with us!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 5, 2014
    [Product] Gamergate and the great Twitter Debate
    This debate devoured my life for nearly three weeks and my productivity plummeted. This debate devoured my life for nearly three weeks and my productivity plummeted. By Mars Dorian, {grow} Contributing Columnist. It’s a hashtag that’s either about ethics in video game journalism, or harassment of women in the video game industry.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 24, 2011
    [Product] Content Marketing tips and techniques
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B content marketing | tips and techniques. SoftwareAdvice.com invited me to do a guest video post for their very popular blog on B2B marketing.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 21, 2011
    [Product] @fearlesscomp to appear on SLMA radio
    Find New Customers helps companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. B2B Lead Generation | The Fearless Competitor to appear on SLMA Radio. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 21, 2013
    [Product] Sales Leadership: Bringing a Sharp Focus to Your Sales Meetings
    Ken Thoreson provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. Sales Leadership:  Bringing a Sharp Focus to Your. Sales Meetings. For example $250,000. Write each entry underneath your sales goal. The 50% list becomes your “upside” list.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, FEBRUARY 11, 2012
    [Product] The six elements of human behavior that drive social media
    Example:  There are many recent studies revealing the power of peer recommendations on purchasing behavior and product discovery. You have to love a person who describes herself as somebody who studies “the dark side of Customer Management.” ”   Ana Isabel Canhoto is just such as person. Altruism. Hedonism. Homophily.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Product] Is Your Open Office Causing a Creative Crisis?
    2011 study found that employees who moved to an open office space perceived that communication had improved, but they reported that they felt less productive and creative in their new setup, citing noise and visual distractions as two of the causes. This post originally appeared on Agency Post. Barbarian Group''s 1,100-foot-long desk.
  • HUBSPOT  |  FRIDAY, NOVEMBER 16, 2012
    [Product] 4 Advanced Targeting Techniques Every Facebook Advertiser Should Master
    Now let’s say you sell a product that is targeted specifically for company presidents, vice presidents, CEOs, and other high-level executives, and you want to target very specific companies. Marketing 101 says that the best sales come when a customer: 1) quickly identifies the need for a product or service, and 2) can easily afford it.
  • PAUL GILLIN  |  FRIDAY, MAY 4, 2012
    [Product] Finding Balance in the Always-On World
    What follows is an engagingly uplifting read that focuses on making the most of your productive time so that you can maximize the value of your downtime. Multitasking actually makes us less productive. I picked up Erik Qualman’s Digital Leader expecting a very different experience from the one I got. Everything else can wait.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 25, 2011
    [Product] Get your free sample of Personal Branding Magazine!
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Find New Customers congratulates a good friend, Dan Schwabel, who published a new edition of Personal Branding Magazine. Paid subscription URL:  [link]. Facebook page: [link].
  • INBLURBS  |  FRIDAY, OCTOBER 28, 2011
    [Product] Your competitor has increased his Internet marketing budget by 11 percent
    As increasingly companies discover the power of internet and digital marketing, the air for errors, bad customer service or bad products becomes thinner. Traditional media budget are increasingly shifted to Internet/ Digital marketing! How about you? Do you have an Internet/ Digital marketing strategy yet? What does it mean to you?
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 11, 2013
    [Product] Encore: YOUTility – Why Smart Marketing is About Help not Hype: @jaybaer on Marketing Made Simple TV
    To learn about Jay, please visit Convince and Convert   the top-rated content marketing blog, or follow Jay on Twitter at @jaybaer Marketing Made Simple TV is a production of Find New Customer s. The show also offers a great free excerpt of the book – just click the offer in the show. Jay Baer. Sell and you win a customer today.
  • MARKETING INTERACTIONS  |  WEDNESDAY, DECEMBER 9, 2009
    [Product] Q and A from 3 Must-Haves for Successful Lead Nurturing Webinar
    It's likely that by the time a sales conversation takes place, the buyer knows quite a bit about the problem they're solving, the product and company and is now looking to see exactly how it will apply to their specific situation. Take a look at the problems your products and solutions solve. May I send it over?"
  • ANNUITAS  |  TUESDAY, DECEMBER 9, 2014
    [Product] What Will It Take for Marketing Enablement?
    Having a marketing team that is highly trained will not only make for a more productive marketer, it raises the bar for your whole team, your organization and will surely help to drive better results from your marketing. As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014.
  • WHAT WORKS - WHAT DOESN'T  |  MONDAY, APRIL 26, 2010
    [Product] Boeing Redesigns Web Site Around Features. And the Business Case Is?
    The aim, as Randy Tinseth , vice president, marketing for Boeing Commercial Airplanes says in his blog, is to publicize its people and its customer as well as its technology, to make it easier for readers to share content on social media, and to open a “wider, more productive two-way dialogue” with the world.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MAY 6, 2012
    [Product] What Brain Research Teaches about Selecting Marketing Automation Software
    But I also know that first impressions, at least where software is concerned, can’t possibly uncover all the important facts about a product. I’m spending more time on airplanes these days, which means more time browsing airport bookshops. Since spy stories and soft core porn are neither to my taste, the pickings are pretty slim.
  • SYNECORE  |  TUESDAY, FEBRUARY 25, 2014
    [Product] Email Marketing In A Nutshell
    Whether your goal is to send out a series of lead-nurturing messages, an email blast to promote a limited-time offer, a monthy newsletter, or a special update about your company and its products or services, you have to consider how the audience will view it among the hundreds or thousands of other emails they receive each day. Takeaway.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 21, 2009
    [Product] Warning: Bad Marketing Habits Are Worse in 2.0
    They are now in a position to collaborate with companies on everything from product development to customer service protocols. Before you put a single word on your Web site or in your product catalog, make sure you're equipped to deliver on your promises. "Truth in Advertising" has long been the butt of many jokes. Don't.
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