HUBSPOT | FRIDAY, APRIL 25, 2014
[Product] Scoble: Google Is Starting to Remind Me of Microsoft
Then the guy who runs marketing for Google Glass found himself fending off a blast of bad publicity from people like Robert Scoble (once a huge evangelist for Glass) who say Google has done a lousy job of launching the product. But if you can’t finish the product and make it good, it hampers our belief that you can be really innovative.”
JUNTA 42 | SATURDAY, JUNE 20, 2015
[Product] This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You)
Many on Wall Street have been calling for him to step down over the past year, as Twitter has struggled to add new members and generate more revenue from its ad products. The most recent development is that Northern Brewer recently resumed production of Brewing TV. This week’s show. Recorded live June 15, 2015; Length: 1:02:36).
FUNNEL FOCUS | MONDAY, JULY 26, 2010
[Product] Spotlight: Jep Castelein Shows Marketers How to Avoid Follow-up Failure
There’s been much research conducted that shows a high propensity for longer-term leads to buy a product they’ve shown interest in within 2 years. Jep Castelein is a long-time marketer, a thought leader in the area of lead management and marketing automation and principal of LeadSloth. Use it to your advantage.
KOMARKETING ASSOCIATES | MONDAY, JANUARY 7, 2013
[Product] How Link Building Management Will Change in 2013 & Beyond
With data in hand, we can better understand the types of communication most effective, the platforms most appropriate per interest group (or client, project, etc), and what it takes to build productive relationships, not just links. 81% of the 500+ respondents claimed no recovery. The Original Link Management Need. What do you think?
INBOUND SALES NETWORK | THURSDAY, APRIL 7, 2011
[Product] The World Has Changed…Has Your Marketing?
78% of Internet users conduct product research online ( Pew Internet & American Life Project , May 2010). The Internet has fundamentally transformed the way people discover, share, connect and shop. 79% of adults use the internet ( Pew Internet & American Life Project , May 2010). Websites were brochure ware. Educational books.
HUBSPOT | TUESDAY, AUGUST 9, 2011
[Product] 6 Ways to Establish Yourself as an Industry Thought Leader
Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. well-written blog will make prospects and current customers confident that the products and services they buy from you are created using industry expertise.
VERTICAL RESPONSE | WEDNESDAY, JULY 2, 2014
[Product] A Beginner’s Guide to Google Webmaster Tools
For instance, if a local hotel highlights text about its upcoming concert series and categorizes it under “event,” Google will showcase it in a search like this: There are several kinds of data that you can highlight including: articles, events, local businesses, restaurants, products, software applications, movies, TV episodes and books.
REVENUE JOURNAL | WEDNESDAY, MARCH 19, 2014
[Product] Why I’m Buying from John
I’m in the market for a business-to-business software product. I’m pretty far along in my buying process and I have narrowed down my choices to three vendors. He’s almost an “anti-salesperson.” He knows his product really well, and he’s honest when he doesn’t have an answer. He helps me compare his product to the others.
SALES CHALLENGER | THURSDAY, NOVEMBER 14, 2013
[Product] 10 Things to Never Say at Work
If no one else needs help, start thinking about new products or services your group could create that would add value to your firm. Things can get tough at work. But lots of times, people – myself included, sometimes! – get bogged down to the point of negativity and non-constructiveness. We’re “doing more with less!”. You get the idea.
WEBBIQUITY | TUESDAY, JULY 14, 2015
[Product] 31 Sensational Social Media Marketing and PR Stats and Facts
Product/brand recommendations on social media mean more to younger people. Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Be responsive. Strategize and measure.
FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 1, 2011
[Product] Find New Customers announces – Marketing Grading Service
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Marketing Grading Service. If you were to present your current company’s marketing operations as a case study in an. Business Professors at Notre Dame.
VIDYARD | THURSDAY, JUNE 4, 2015
[Product] A Step-by-Step Guide: Map your Audience’s Website Journey & Build a Video Plan to Match
In Vidyard’s case, we can use this data to guide our decision on the content we include on our Product Tour page, for example. And as a result, convert more of those buyers. Cha-ching! But for real, how do you go about tackling all that mapping? Full disclosure: it’s not the simplest of simple tasks, especially the website path mapping part.
FEARLESS COMPETITOR | FRIDAY, JANUARY 23, 2015
[Product] 5 Tips for Developing Strong Buyer Personas
To start developing personas, start with the ideal buyers of the products and services your company sells. Now that you know what companies to target, think about the titles that buy your products and services. To create great lead generation campaigns , you start with buyer personas. In fact, in his. Amen, Mike.). What about IT?
HUBSPOT | MONDAY, JUNE 1, 2015
[Product] Why Pinterest’s Buy Button Could Dominate Social Media Commerce
It’s possible they’ll read about new products and connect with brands to get the latest news, but for the most part, users want to share. Sure, Facebook and Twitter boast more active users than Pinterest, but at 70 million monthly users, the pinning platform is nothing to sniff at. Why Facebook and Twitter Struggle. Social Media Ecommerce
SAZBEAN | MONDAY, MAY 9, 2011
[Product] Caution! What value message are you sending with Groupon?
And what message are you sending to your customers about the value of your products? Social discounting sites like GroupOn , Living Social , Facebook deals, etc. are all the rage. Consumers love a great deal and businesses get more traffic. Win win, right? Maybe. Have you thought about how more traffic might affect your current customers?
ANNUITAS | THURSDAY, SEPTEMBER 25, 2014
[Product] Three Things to Think About Before You Develop a Vertical Marketing Strategy
I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Besides discussing the need to align strategically to the buyer, we did have a longer conversation where I cautioned against taking a vertical go-to- market approach.
INSIGHTIQ BLOG | FRIDAY, JUNE 24, 2011
[Product] 2 Critical B2B Marketing Insights from the MarketingProfs B2B Forum
But what we really need to think about is how our products/services/solutions solve problems. Last week, I had the benefit if attending the MarketingProfs B2B Forum here in Boston. Engage based upon behavior, not just demographic and firmographic information. They also make decisions based upon rational and emotional decisions. Cheers, Rena
DIGITAL B2B MARKETING | TUESDAY, APRIL 30, 2013
[Product] Is Twitter Using Research to Mislead Marketers?
” Fixed: “A significant improvement in the quality of your product improves word of mouth and increases sales.” “Overall, a 30% increase in positive Tweets is four times more effective in driving sales than a 30% increase in existing above-the-line advertising.” Unfortunately, it isn’t true. Your Turn.
MODERN B2B MARKETING | MONDAY, MAY 19, 2014
[Product] Missed Our Road to Success Virtual Event? Get the Recap Here!
Jon Miller, VP of Product Marketing and Co-Founder of Marketo, and Mike Telem, VP of Product Marketing for Real-Time Personalization at Marketo, discuss how websites can become as customized and targeted as emails have become today. If you missed the Road to Success Virtual Event, or you need a refresher course, never fear! Speed.
ENGAGE | MONDAY, FEBRUARY 25, 2013
[Product] Passion Project: What The Verge and Joshua Toplosky Taught Me About Content Success
“The people that work here—the sales, editorial, and product teams—they’re also the viewers of our content and if we build it we know it will be really great because we really, truly do care.” I do not know Joshua Topolsky. But I feel like I should—know him, that is. Take Josh (Do his friends call him that?), for example.
WINDMILL NETWORKING | FRIDAY, DECEMBER 14, 2012
[Product] 6 Twitter Contest Ideas Worth Exploring
Twitter contest is a great way to increase engagement, increase followers as well as increase product awareness. You can simply ask users to tweet a photo of them holding your product, food and more. This increase in connections and connectivity help boost your contest and product visibility all at once. Fastest correct answer.
THE POINT | TUESDAY, SEPTEMBER 11, 2012
[Product] Does Your Email Campaign Make a Case for Action?
If there’s one key element of demand generation copy that distinguishes it most from, let’s say: product collateral, or PR, or even social media, it’s this: a demand generation campaign is designed to drive action. But then there’s the copy. and “What’s in it for me?” Remember: your campaign has one aim – getting people to respond.
B2B MEMES | MONDAY, DECEMBER 5, 2011
[Product] Doubling Down on Print, for Better or Worse
Over the weekend, New York Times reporter Julie Bosman described how book publishers have begun putting extra effort into making their print products more physically and esthetically engaging. A nice specimen. Photo by Robert Burdock/Flickr. As a book collector, I’m pleased that books will be more beautiful. They just want the content.
SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 29, 2010
[Product] Sarah Evans: Social Media Allows Us to Break Boundaries
company needs to at least monitor the web to see where their name/product/brand is used and what kind of reception it’s receiving. She is also a guest writer for Mashable and runs her own blog at PRsarahevans.com. Finally, she shares a daily resource for PR professionals called Commentz. An interview. 1. Don’t over think it. So why monitor?
MARKETING ACTION | MONDAY, JANUARY 20, 2014
[Product] Diversity: A Strategic Business Issue
Talent and Productivity. To improve products and services (42.6%). Diversity powers innovation, helping your business generate new products and services. This can affect messaging, product names, media buys, distribution channels, and much more. “We may have all come on different ships, but we’re in the same boat now.”.
B2B MARKETING INSIDER | MONDAY, JANUARY 19, 2015
[Product] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
In a category all its own, this is obviously not something everyone could pull off, bit you have to hand it to Lego for making a Hollywood movie about their product and then seeing it make millions at the box office. As a student of marketing and social media, I am always looking for the best examples of content out there. Best Slideshares.
GREAT B2B MARKETING | WEDNESDAY, MARCH 18, 2015
[Product] How to Rejuvenate a Troubled B2B Brand
And if you have changed the company or product name — other than the fact you want to redirect anyone looking for the old brand name to the new content — it is best to banish the old naming and messaging from your vocabulary. Two months ago, I wrote an article titled The Economic Value of Your Company Brand. More about this in a future post.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, JANUARY 14, 2014
[Product] What Do You Think of These 2014 Sales Predictions?
Not your products. Every year sales pundits offer their best guesses about the year ahead. Are they right? Who knows. We rarely revisit past predictions. That''s why I''ve never much liked them. until I read a Making Predictions Makes You Learn Better by Annie Murphy Paul. Not your services. But what''s more important is YOUR 2014 prediction.
FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 2, 2011
[Product] What I’m looking forward to this weekend – Notre Dame Football
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Notre Dame Football ! | Are You Ready for Some Football! Yes, kids. Notre Dame Football opens for 2011 tomorrow vs. Skip Holtz’s South Florida team.
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 3, 2011
[Product] What is SEO? 8 Resources To Propel You To The Top of Search Rankings
In simpler terms it means showing up in the top spots when someone “Googles” your company, you personal brand or your product name and any related terms. There have been some amazing articles written over the last few weeks about SEO. And yet, some marketers still confuse SEO with paid search. What is SEO? Search is Hard.
B2B MARKETING UNPLUGGED | THURSDAY, APRIL 9, 2015
[Product] The End of Valued Customers
Your application is always a treat to use, but is there a way we can turn off the in-product reminders to buy the modules I have repeatedly reminded Amanda I am not going to purchase any time soon? Dear Valued Supplier, Thank you for your quarterly newsletter. Could you look into that? Quite a treasure. Sincerely, Your Under-valued customer.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JANUARY 30, 2011
[Product] QR Codes Have the Beer Can Problem
One of my most interesting jobs was global marketing director for aluminum packaging products (like beverage cans). There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. No instructions.
MARKETING ACTION | WEDNESDAY, APRIL 24, 2013
[Product] How to Link Content Marketing and Sales
Michiels identified productive content strategies you can employ, and introduced ways to measure and justify the investments. Outbound marketing is the traditional form of advertising communications, designed to promote and sell products and services to customers. Can you map content to sales results? Reduce the noise.
HUBSPOT | SATURDAY, AUGUST 2, 2014
[Product] The 6 Elements of a High-Performing Modern Sales Culture
You can do things like display that throughout the office, whether that''s just on a whiteboard, in all-hands and alignment meetings, or something more real-time. (At Attend.com , we''re looking to put in flat screens throughout the office that stream critical sales, product, and marketing metrics.). How do we communicate that to Product?
SAZBEAN | MONDAY, MARCH 23, 2015
[Product] The Importance of Hashtags on Instagram
So users who browse through the Detroit hashtag will come across your photo, your business, and perhaps, eventually, a product. Though they started on Twitter, there might not be a place where hashtags are utilized more right now than Instagram. And it has really taken off on Instagram. Hashtags are also great for industry events.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 10, 2013
[Product] The CIO and Social Media: Embracing Change
Online chat was counter-productive to getting work done, so it should be shut off. Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. The Old Way. Putting a Structure in Place.
FEARLESS COMPETITOR | WEDNESDAY, JULY 13, 2011
[Product] Find New Customers congratulates the Demand Generation Experts in BtoB Magazine
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. BtoB Demand Generation |Top Experts in B2B Magazine. We offer them all our best wishes and congratulations! Adam Blitzer, COO, Pardot. Todd Davidson, President, Bulldog Solutions.
HUBSPOT | WEDNESDAY, JANUARY 12, 2011
[Product] 5 Tips to Create Content That Delivers Results from Noah Kagan
Don't talk about your product. Chances are, it's not your product. I had the chance to sit down with Noah Kagan , early employee of Facebook.com and Mint.com who currently runs the site AppSumo.com , to talk about content. Tips to Create Content That Delivers Results. 1. Always have a goal. Why are you creating content?
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MARCH 3, 2015
[Product] Do I need two Twitter accounts?
Thank you for using our product! – MWS This is a low-effort, low-risk option to humanize the brand and still operate under one brand banner that is commonplace today. 3) Blending personal/corporate — In some cases there are corporate accounts assigned to individuals, especially in customer service roles. ” A great question. Yankee Fan.
CONTENT MARKETING TODAY | FRIDAY, NOVEMBER 6, 2009
[Product] Give Your Marketing Real Depth to Deliver Offline and Online Results
This is similar to a one sheet product sheet sent to a business or an announcement of a 50% off sale at a department store. As we have written in Get Content Get Customers, Best Buy’s magazine targets their very best customers with an enthusiast’s paradise chock full of product information about everything from iPods to sports cars.
JUNTA 42 | SATURDAY, APRIL 25, 2015
[Product] This Week in Content Marketing: Media Serves Two Content Masters, Brands Serve Just One
Robert’s rave: In this article , CMSWire explores the growing sophistication of technology, which may soon be able to partially automate the production of some content. Joe’s rave/rant: In an interview with DigiDay , Time Inc.’s new CEO, Joe Ripp, predicts that the giant publisher will soon be able to start selling readers products. I
REVENUE JOURNAL | FRIDAY, NOVEMBER 14, 2014
[Product] How to avoid the most common business failure
But if your product is not what the market wants, no amount of persistence will move the revenue needle. Persistence only pays off if it is combined with a market-pleasing product or service. Because of some earlier discussions, I had a feeling I knew where he was going. At this stage, the owner is open to new ideas and approaches.
SALES CHALLENGER | TUESDAY, DECEMBER 3, 2013
[Product] Get Your Star Reps to Stay
For starters, there are the costs associated with recruiting, onboarding, training, and salary paid to employees who have yet to reach full productivity. Turnover has always been a problem in sales. But what are the costs of turnover anyway? times more likely to keep their online professional profiles up to date, and are 1.9
INDUSTRIAL MARKETING TODAY | MONDAY, APRIL 23, 2012
[Product] Content Marketing for Engineers
Here is a brilliant example of humanizing an industrial product with a healthy dose of humor. I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.”
CEEKUE | TUESDAY, JUNE 22, 2010
[Product] Publish your pricelist
For me it says don’t be afraid to ask a fixed price for your products or services. Last week I came across this great picture on Chris Brogan’s blog. And do not immediately start giving discounts the moment your customer hesitates. This picture, Chris’ post and a post I read the same day on Bob Bly’s blog also [.].
SYNECORE | MONDAY, JULY 8, 2013
[Product] SMBs Embrace Digital Marketing; Poised for Growth
Brendon O’Donovan, Product Marketing Manager at Vocus, gets it right when he says digital marketing “creates a personal connection, establishes a dialogue, and delivers a customer experience previously unattainable with traditional marketing.”. Here’s a rundown of key findings from the survey: SMBs embrace digital tools. SMBs are practical.
INBLURBS | THURSDAY, APRIL 25, 2013
[Product] 5 Tips for Content that Crosses Cultural and Linguistic Borders
You are engaging with others, convincing them to buy into your idea or product. Wh en creating content, it pays to think big. Publishing online gives us access to a readership that’s almost too large to imagine. Do it right and your words could be read by people in places you might never even have heard of. Embrace the Multilingual Web.
SOCIAL MEDIA B2B | WEDNESDAY, SEPTEMBER 4, 2013
[Product] What Social Media Looks Like at the New B2B Version of Kodak
It can’t just be press releases about new products. Post after post of product specs and new releases is not a corporate blog. And finally, the LinkedIn products page definitely represents the new B2B version of Kodak. Yesterday as Kodak emerged from bankruptcy , Antonio M. Now that company is gone. And the name has to go.
HINGE MARKETING | FRIDAY, JULY 3, 2015
[Product] How Prospective Clients find High-Visibility Expertise
By far, the most productive way to search for expertise is online. Today, professional services firms face a wide range of business challenges. And in the Hinge Research Institute’s recent research, we wanted to find out why and how these firms go about looking for expertise to help them address those challenges. Additional Resources.
INDUSTRIAL MARKETING TODAY | SUNDAY, NOVEMBER 14, 2010
[Product] Why More Engineers Ought to be in Sales and Marketing
Setting aside emotions, the key takeaway is and I’m quoting Pragmatic Marketing here, “Ideally, you should use architecture to free yourself from the technical and refocus on how the product solves problems for buyers. Or as Adele would say, “Got a great product? The disconnect is strong and distinct. Get over it. Hallelujah!
3D2B | TUESDAY, MARCH 11, 2014
[Product] How to Use Account Profiling to Gain a Competitive Advantage in B2B Marketing
They enable you to prioritize who to call, create customized messages that grab their attention, encourage decision-makers to consider your products, shorten the sales cycle, and close the sale. . . . Where do we have the greatest potential for cross-selling and up-selling our products and solutions? What You Need to Know to Grow.
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 14, 2012
[Product] Insights into the Latest Research: B2B Content Marketing and Consumption
Yet according to the B2B Content Marketing Trends 2012 report, a majority of companies still segment mainly by product or service. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute and MarketingProfs. What it takes to keep prospects engaged. Aligning goals with strategy.
SAVVY B2B MARKETING | MONDAY, MARCH 29, 2010
[Product] Three Steps to Make Sure You Get What You Want from Your Freelance Pro
tone, length, and purpose will make your revision rounds much more productive. Hiring a freelance marketing pro, copywriter, web designer, etc. is a great way to get fantastic results without laying out the cash required for a full-service agency or full-time employee. Talk about length, audience, tone and content.
MARKETING ACTION | TUESDAY, AUGUST 13, 2013
[Product] 10 Easy Ways to Vary Anchor Text
Not all links using your company name are going to link to your homepage, just like not all product or service related keywords are going to link to an internal page. The most natural backlink profile is one with very few product or service specific keywords phrases as the top anchor text. There’s no hard-and-fast answer to that.
B2B MEMES | TUESDAY, SEPTEMBER 6, 2011
[Product] Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)
Last week, Susan Currie Sivek wrote about how magazine programs within journalism schools are increasingly giving up on traditional magazines—or as she less cynically puts it, how they are teaching beyond the magazine. It’s the right direction for J schools to take. But does it go far enough? Related posts: Is B2B Ready for Corporate Journalism?
HUBSPOT | MONDAY, SEPTEMBER 19, 2011
[Product] 5 Types Of Lead Nurturing Emails You Should Be Sending
You can provide educational content regarding marketing, technology related to your service/product, selling to their customers, managing their business better, etc. 2. Demo / Product Offer Email - Did a lead click on product info in an email or on your website? This is a guest post written by Pam Sahota. Do so.
BIZNOLOGY | MONDAY, MAY 4, 2015
[Product] Understanding diversity in the workplace
The unhealthy tension that results from neglecting diversity can lead to: Loss of productivity. Diversity – what comes to mind when you read this word? We tend to think diversity only applies to race and ethnicity, but in reality, it encompasses so much more. These differences come from our backgrounds and our unique worldviews.
EMAGINE B2B BLOG | MONDAY, SEPTEMBER 15, 2014
[Product] Creating Visual Content With Canva
Canva can be a great tool to aid with production of visual assets. When it comes to content marketing, having a strong visual toolbox can be extremely helpful to a marketer. Since we as people are drawn to visual content, great visuals can generate higher engagement on social media. This is where a tool like Canva is extremely useful.
BIZNOLOGY | TUESDAY, OCTOBER 4, 2011
[Product] The Long Tail of Blogger Outreach
There are times when you’ve been given a huge retainer by a huge client to push a “meh” product to an A-list that’s not interested and the time passes, the bell rings and you’ve rolled snake eyes. Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago. The Internet is such a gift.
VIRALLY BLOG | MONDAY, JULY 21, 2014
[Product] New feature – Email Notifications
Someone who maybe is interested in learning more about your product or service. Its exciting getting a lead right? You want to jump on it right away like a fish on a hook right! Well with this in mind the next feature of Virally is about to Launch. Email Notifications. PDF reports – Have your Virally reports exported and emailed to you.
HUBSPOT | THURSDAY, NOVEMBER 18, 2010
[Product] Twitter Rolls Out Analytics Tool
Although the analytics feature is expected to roll out by the end of 2010, Evan Williams did not elaborate on the official analytics product at the Web 2.0 Want to be able to measure your Twitter ROI? Would you like to see how many clicks, retweets, replies, and faves your tweets have received? Soon you’ll be able to, right on Twitter.
SOCIAL MEDIA B2B | WEDNESDAY, JULY 24, 2013
[Product] Make Your B2B Social Media Headlines Compelling and Clickable
Move beyond company news and product announcements with the below guide to types of blog posts. And finally, we share a review of the next stage of storytelling called storydoing and how it elevates companies to be more productive and to drive business results. Every B2B company wants their social media posts read, clicked and shared.
B2B IDEAS @ WORK | THURSDAY, JULY 14, 2011
[Product] Early Lessons to Shape Your Content Marketing Program
But it’s at this formative stage that a healthy dynamic takes over – and the “content marketing mindset” inspires companies to: Get introspective: Companies aspiring to become industry thought leaders are often motivated to take a fresh look at their own products, services and processes. ” , etc.
WEBBIQUITY | TUESDAY, MAY 28, 2013
[Product] Where Google Moved Your Digital Cheese
” The point of the tale is to promote productive approaches to dealing with change. ’ They live in a maze, a representation of one’s environment, and look for cheese, representative of happiness and success. One day both groups happen upon a cheese-filled corridor at ‘Cheese Station C.’ Content marketing.
VERTICAL RESPONSE | THURSDAY, DECEMBER 18, 2014
[Product] Email Marketing Helps S&S Brand Whet Its Customers’ Appetites
The company sends at least one newsletter per month that includes a calendar of events, recipes, product news, discounts and links to new posts on Sarah’s barbecue blog, City Que. Check out the video below!). The smells were amazing!). All rights reserved.
HUBSPOT | FRIDAY, AUGUST 12, 2011
[Product] 14 Million Americans Used QR Codes in June [Data]
Next in line is product packaging (35%), followed by websites on PCs (27%). Use QR codes to give consumers product discounts, send people to landing pages on your website, dial your business' phone number, etc. According to its new report , 14 million people in the U.S. scanned a QR code with a mobile device in June.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 9, 2009
[Product] Research shows small business owners struggle with Twitter
Based on the findings, companies interested in using social media to engage small business customers and prospects would be wise to: Develop educational webinars and/or podcasts which address specific small business needs in the process of introducing company products or services. Business.com, December 7, 2009, [link].
LEAD VIEWS | MONDAY, NOVEMBER 28, 2011
[Product] Don’t let your B2B Marketing lose steam this Holiday Season!
This will be a great opportunity to tell them about your product/service and give yourself a chance of being part of their vendor evaluation list for the coming year. They may want to freeze on the right products/ services to use up this budget. If you are not marketing and selling now, you are missing out on a golden opportunity.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 29, 2012
[Product] My Favourite Marketing Metric
As the amount of computing power and number of solutions targeted at the front office increases, so too has the appetite to measure sales and marketing productivity and effectiveness. by Fergus Gloster Companies today can measure almost every aspect of a business process or investment with a variety of interesting metrics.
VOLACCI | TUESDAY, FEBRUARY 25, 2014
[Product] Why Drupal is the Right Choice for Business Websites
Mobile apps being the trend of the day, you can acquire a large number of customers that wish to buy your products and services on the go. Today, websites are an integral part of any business. It is very difficult to find a business that doesn’t have a website of its own. It is also easy to integrate mobile apps with Drupal.
JUNTA 42 | WEDNESDAY, NOVEMBER 30, 2011
[Product] Is Content an Asset or an Expense?
One blog post can deliver returns for years after production. Jim Burns from Avitage recently asked me a question. Do most marketing professionals view content marketing as an asset ? The answer is no…no almost across the board. Marketers view spending on content marketing as an expense. First some questions. What Is an Asset?
THE B2B RESEARCH BLOG | TUESDAY, OCTOBER 23, 2012
[Product] B2B Marcomms Agency League – highlights
We’ve the juicy challenge of bringing to life what can often, at face value, be rather dry products and engaging with buyers on an emotional as well as functional basis. Aren’t we B2B marketers are blessed? We’ve the intellectual stimulation that comes from getting to grips with complex markets and decision making processes. out of 10.
HUBSPOT | FRIDAY, JUNE 6, 2014
[Product] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
LinkedIn''s official message said they shut it down because they wanted to invest more time and money in building out other parts of the product. This would include the Questions product for Pages (sometimes referred to as "Facebook Polls"), which many marketers used to engage fans in a way other than just posting to their page''s wall.
SALES LEAD DYNAMICS | THURSDAY, JULY 14, 2011
[Product] Eat Your Peas: Always Be Networking
And we feel so productive! In the good times, the phone rings and business just rolls in. There is no time or need for systematic networking (or so we think). Why should you eat your peas (networking) when there is so much steak around (client work)? Because you’ll run out of steak. It’s called feast or famine. Eat more peas and less steak.
SALES CHALLENGER | MONDAY, JUNE 17, 2013
[Product] Overcoming Sales’ Unpredictability
But today, that just gets to the commoditization of products and solutions. The “old world” of selling was defined by being a highly efficient, “Six Sigma” sales organization, meant to outperform our competitors to meet customer needs. This is how we won. What do we mean? We built scorecards. The most common? Customers in a state of flux.
VERTICAL RESPONSE | TUESDAY, OCTOBER 8, 2013
[Product] Keys to Creating Memorable Social Media Promotions
When creating a social media promotion, you can’t act like TV pitchman Billy Mays , touting your product like crazy. If you have a boring product you’ve got to find a way to jazz it up a bit. People who share your promotion are spreading the word about your product,” Pond says. Give up? Ok, let’s back up a bit.
VIDYARD | MONDAY, DECEMBER 16, 2013
[Product] inContact: Using Video Marketing to Drive Millions in Pipeline
inContact knows that prospects prefer information in short, digestible pieces and video is a great way to deliver this on their website where everyone’s hunting for fast, clear ways to understand the product offering. Here’s what Scott had to tell us about the inContact video marketing strategy: Why inContact is Using Video.
HUBSPOT | THURSDAY, DECEMBER 22, 2011
[Product] 10 Brilliant Marketing Personalization Tips to Implement ASAP
Create targeted LinkedIn Company Product Page variations. LinkedIn Company Pages offer an awesome targeting tool that enables you to personalize the products/services a LinkedIn page visitor sees when they visit your company product page on LinkedIn. Recently watched and enjoyed The Breakfast Club ? And did you return for more?
ANYTHING GOES MARKETING | THURSDAY, SEPTEMBER 7, 2006
[Product] Integrated marketing campaigns using YouTube!
Thinking about a new marketing campaign to promote a new product? Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Sounds difficult eh? Check out the video below from NFLShop.com. Simplify this.
LEADERSHIP | TUESDAY, JULY 15, 2014
[Product] 10 Ways to Empower Channel Partners and Drive Sales Growth
One of the most common misconceptions among B2B manufacturers is that their channel partners will create demand for their products. As a B2B manufacturing organization, you must realize that the purpose and goal of channel partners is to make money and profits from selling your products. Ensure sound lead nurturing processes.
HUBSPOT | FRIDAY, DECEMBER 20, 2013
[Product] Merry Marketing: 7 of the Best Holiday Campaigns of 2013
The streak stays alive with this touching spot that, once again, shows the company''s a step ahead of the competition when it comes to showing the usefulness of its products and adding in that human element that draws people in. It also means we get to enjoy some of the most heartwarming and humorous marketing efforts we''ll see all year.
ONPATH | TUESDAY, AUGUST 21, 2012
[Product] Google+ is Dead! Or is it?
However I do think that if Google+ doesn't start to build up more product differences that solve bigger problems than Facebook and Twitter, user adoption will remain low and Google+ will certainly die. Google+ is Dead! Or is it? My friends aren't on Google+ (even though I invited most of them). As a result, Google+ has low value to me.
ONPATH | TUESDAY, SEPTEMBER 20, 2011
[Product] Is Face-to-Face Marketing "Old School?"
Face-to-face will help you close more sales for complex products and services. About OnPath OnPath helps enterprise companies in Ottawa , Toronto and Montreal develop more effective lead generation programs for complex products and services. Both face-to-face and virtual marketing have specific benefits.
HUBSPOT | FRIDAY, JANUARY 11, 2013
[Product] 7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates]
With this CTA, you could promote any product or service. Next, I'm going to add another visual that represents someone talking about this product. To do that, I'm going to place an image that links to a product page about our mobile app. But for us mere mortals of the marketing world, we have a lot more on our plate. Voila!
YOUR SALES MANAGEMENT GURU | MONDAY, MAY 9, 2011
[Product] Sales Leadership: Why Winners Win!
Winners hang on to dreams…they are self fulfilling prophecy; positive illusions promote the capacity to productive work and a successful life. Remember that past frustrations build anxiety, while we must recognize frustration, it is a healthy by product of working towards your goals/dreams. Work on the positives of life.
BIZNOLOGY | WEDNESDAY, APRIL 3, 2013
[Product] Avoid the Pitfalls of Third-Party Content
When you allow someone outside of your trusted circle inclusion in online products with your company name attached, it can be a scary prospect. Photo credit: trixie. Does allowing third-party content on your site make you nervous? Take a look at some common concerns, and suggestions for overcoming them, when it comes to third-party content.
MARKETING ACTION | THURSDAY, OCTOBER 3, 2013
[Product] “Scandal”: The Show That Twitter Built
Those same gladiators return the kindness with unwavering loyalty, and are the first to seize on developments in the show’s narrative and production. These create the opportunity for you to learn directly from your customer what they wish to see online, and what they’re looking for in the products they purchase from your company.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 11, 2013
[Product] Case study: Fox Sports connects social media to advertiser revenue
But even if you’re not bringing in a sponsor to your web activities, what about offering a discount for your product and service based on the contest participation? Or just collecting the name/e-mail address for another mini competition and then adding this person to your email subscriber database? We’d love to hear your feedback.
TRADESMEN INSIGHTS | WEDNESDAY, MARCH 21, 2012
[Product] How Are You Managing Your Content Marketing?
70% say content marketing makes them feel closer to the sponsoring company, while 60% say company content helps them make better product decisions. The job of marketing today isn’t to create new customers but to create passionate subscribers to our brand. Our challenges are to make a person stop, read, think and behave differently.
INDUSTRIAL MARKETING TODAY | MONDAY, MARCH 12, 2012
[Product] Industrial Companies Underuse the One Social Media Tactic with Proven ROI
It is a lot easier to set up free Twitter, Facebook and LinkedIn accounts and use them to promote products and announce new ones. Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 21, 2015
[Product] 14 Data Visualization Tools to Tell Better Stories with Numbers
As with other products of this nature its utility is firmly anchored in visual exploration of data using every format imaginable. Data visualization is technology that lets corporate executives and other end users see data to better understand information in context. Which tools are best to tell your story? You can click and drag to zoom.
B2B IDEAS @ WORK | WEDNESDAY, APRIL 13, 2011
[Product] The B2B Inbound State of Mind: Build Relationships
These advocates, actual customers or not, can help share positive messages about your product or service and these actions help drive visitors to your website--inbound marketing in action. Click to see "Inbound State of Mind" video. ” Social media engagement is an excellent forum for engaging other like-minded professionals.
WRITTENT | THURSDAY, FEBRUARY 20, 2014
[Product] 57 Notable and Unique Content Marketing Ideas
Why not be their lifeguard at rescue with quality product they badly need? Product Comparison Guides. It won’t take long to compile a chart that objectively compares your product or services to others in your industry, but you’ll be sure to win the hearts of prospects for making their life so much easier. Co-Creation. Posts.
INDUSTRIAL MARKETING TODAY | SATURDAY, JUNE 11, 2011
[Product] Build Industrial Websites as Dynamic Blog Sites
On-site search engine optimization (SEO) is much easier to do by adding new posts using long tail keywords and deep linking to specific product pages within your company’s site. For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. Advantages of a blog site. Share your thoughts here.
MARKETING ACTION | FRIDAY, MARCH 14, 2014
[Product] 6 Tips for Better Email
If you have a short sales cycle, fast turnover, and lower-priced products, you may be able to do one-off, product-focused messages that work. You may be able to segment them into various tracks by product interest or some other factor that harkens back to the personalization discussed earlier. Product demos.
MODERN B2B MARKETING | TUESDAY, JANUARY 20, 2015
[Product] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
Engagement marketing is about building relationships —which is much bigger than just selling a product. That requires a strong marketing organization with an understanding of its role in the enterprise, of the consumer, of what about their product or their service is attractive and what that can lead to. couldn’t agree more. sure do.
AD YOUR COMMENT HERE | FRIDAY, JULY 1, 2011
[Product] [Jun 25 - Jul 1] Social Media Highlights
Google Take Out allow users to download a data bundle that includes all data stored in Google’s products, while Google Analytics adds “Social Tracking functions based on Google +1 Button. Google + Project Launched on Tuesday. The newly updated Google + UI highly resembles that of Facebook. The Project is still in Beta version.
THE POINT | THURSDAY, JULY 1, 2010
[Product] Do Email Open Rates Really Matter?
Thanks to Dan Reed, Spear’s ace Technical Production Manager and all-around email guru, for his contribution to this post. Open rates are generally paid more attention than they’re due. Let’s start by defining what open rate means. In both cases, no image call can ever be made, further reducing the accuracy of the open rate measure..
THE FORWARD OBSERVER | TUESDAY, JANUARY 6, 2015
[Product] 4 Tricks To Master The Magic Of Modern Lead Generation
In “ The Buyer Persona Manifesto ,” Adele Revella describes a buyer persona: “It’s an archetype, a composite picture of the real people who buy, or might buy, products like the ones you sell.”. When that part of the journey is complete, they begin to compile a list of available vendors and products within their solution strategy.
FEARLESS COMPETITOR | THURSDAY, JUNE 23, 2011
[Product] My totally awesome review of the book, Launch, by Michael A. Stelzner
The book was designed to help marketers figure out how to best launch a company, website, product, or service—or how to take an existing company to the next level. I review the new book by Michael A. Stelzner, Launch , here. Who should read this book? It’s not just a book for social media marketers. feel vindicated. refused. Alexa].