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  • SYNECORE  |  FRIDAY, NOVEMBER 8, 2013
    [Product] Forget Mobile First: It’s Bigger Than That
    She goes seamlessly from a work email to plans with friends to putting something on Facebook—that jump between work, social, productivity and utility is all bound up in her phone, so it serves all those purposes…. We marketers love buzzwords and phrases. For Sephora, mobile is part of our strategy. Youth Gone Mobile. Follow @chrshorton.
  • TONY ZAMBITO  |  TUESDAY, APRIL 12, 2011
    [Product] Engage the Social Buyer Persona
      Setting up avenues for B2B buyers to place reviews of your product or service can be powerful – and yes – frightening.    Collaboration : Opening avenues of engagements to collaborate on innovation and new product development is another step B2B companies can take today to allow buyers to opt-in on engaging.
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [Product] The Rise of the Content Marketer « The Effective Marketer
    If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2011
    [Product] The Ultimate Cheat Sheet for Expert Twitter Marketing
    Gather feedback about your products/service. Use Twitter to ask for and collect feedback about your products or services. Then share it with your product team. neat little trick is to also use it to bookmark customer testimonials or praise from your followers about your content, products, or services. HubSpot ). 2.
  • PAUL GILLIN  |  FRIDAY, JUNE 22, 2012
    [Product] Research Finds Expanded Marketing Role Correlates With Business Results
    It finds that the best marketers have higher-than-average involvement in products, price, placement and promotion than average. At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. You can see a 28-slide summary of the top findings here.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Product] How to Design Content Remarketing Campaigns That Actually Work
    For example, your data might show that visitors to your pricing or product page are more valuable than your blog visitors. The most common tactic is to simply promote your highest value offers, like a free trial of your product, a request for a demo, etc. What time do they search for your products? About Ad Fatigue. So, be bold!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 30, 2011
    [Product] Mobile Web and Email are Doubling [Chart]
    by Jesse Noyes | Tweet this Mobile should be on everyone’s agenda, whether it be for marketing to mobile devices, designing a product for mobile, or even drop-testing an iPhone 4S and a Galaxy S2 to determine which phone to buy. OK, that shouldn’t be on everyone’s agenda, I’d rather just watch the video.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 11, 2014
    [Product] IBM CEO points to social strategy with a twist
    She likened social media to the “new manufacturing plant, not just the new water cooler” and pointed to the rapid adoption of its Connections internal social media software and its impact on employee productivity. In her speech she described three “big shifts” pushing Big Blue’s strategy. Big Data Analytics.
  • FATHOM  |  WEDNESDAY, APRIL 27, 2016
    [Product] This Week in Publish or Perish: How to Remove Slack Using Salesforce Chatter
    On this week’s episode of Publish or Perish , podcast hosts Jeff Herrmann and Jon Pogact discuss ways to get rid of time wasters and focus on sales productivity through Salesforce. Through the use of Chatter, Jon and Jeff have seen over 50% fewer emails along with fewer meetings and more productive meetings. Building Groups. Blog Fee
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 7, 2015
    [Product] Why Your Website Needs a Good Cleaning
    They can find your horrible mission statement from 2009, the dumb photo of your receiving department’s holiday party and, who can forget the product brochure from 2004? Have you been keeping your website content up to date? Let me help you out. The answer is no. Why should we? Except this one, horrible fact: every page is a landing page.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, AUGUST 1, 2012
    [Product] Industrial Marketing is not Disconnected Tactics
    Many manufacturers and industrial companies are learning some hard lessons these days. Business as usual is not working – referrals are trickling in, if at all and the pipeline of leads is running dry. The old way of hiring away salespeople from the competition with their “ready book of business” is not producing the quick sales they had expected.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 3, 2011
    [Product] Align Sales Compensation with Your Goals
    Each has its own business, margins and mix of products and services. You’ll need to factor in variables such as new product launches and major promotions, as well as consider your personnel structure. million of products and services, his CoS is 10 percent. Align Sales Compensation with Your Goals. Sizing It Up.
  • SALES ENGINE  |  WEDNESDAY, MARCH 30, 2016
    [Product] Lead Nurturing: The Power of a Drumbeat
    That way, when a salesperson does reach out, the MQL is ready to have a productive qualification conversation. These help make the case to the prospect that they need the kind of product or service our client offers. That doesn’t necessarily mean they’re a viable sales prospect or ready to buy. This strategy is called lead nurturing.
  • THE POINT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Product] How to Sell Marketing Automation to Your CEO (& Other Burning Questions)
    How often do you release product enhancements? 5. Recently I was asked to contribute some thoughts to Marketo’s new ebook, “ The Definitive Guide to Marketing Automation.” Below is my contribution (see Page 71.). What are the most important things to look for in a marketing automation vendor? HS: Here are the questions I’d ask: 1.
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 15, 2012
    [Product] Why Time is on Your Side When Marketing to Small Business
    Those of us whose bonus depends on moving some products to this market will be anxious to count the revenue from this season. In fact, most will pay more for a product if it gives them back a little bit of time. They’ll be the ones who can position their products and services with a succinct Return On Time Invested (ROTI) discussion.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Product] 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
    In Trello's extensive free product, you can invite as many people as you want to your board. can't take credit for this idea: I came across this post on Medium from David Ghent , a product designer at Pivotal Labs. Image Credit: Product Labs on Medium. This is where tools like Trello come in. And why shouldn't we? The calendar.
  • MARKETRI  |  THURSDAY, MARCH 7, 2013
    [Product] Does Your A/E/C Firm Need a Competitive Advantage?
    While marketing involves identifying human needs and wants (typically those of the customer or client), and offering products and services to satisfy those demands, PR is much broader. PR professionals use a different “tool kit” than marketers, and go well beyond the distribution, promotion and sale of products or services.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Product] 5 Surprising Studies on What People Consider "Good" Customer Service
    Product shortcomings. In theory, the “tricks” to delivering awesome customer service are pretty straightforward: Empathy. Appreciation. Helpfulness. Seems pretty easy, right? Just develop these three skills, and you''ll be set. There are quite a few counterintuitive truths that can make or break how your customers feel about your service.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Product] Your Lead Scoring Blind Spot: The Internet
    When you score prospects based on activity, your scoring is biased towards prospects that are considering your solution or view your products favorably. This is the most obvious solution to some, but solutions to automate and support monitoring identified prospects for intensity of product or category discussion are not yet mainstream.
  • SALES ENGINE  |  THURSDAY, MARCH 3, 2016
    [Product] Matt Spangler of Compass Disrupts an Industry With Content Marketing
    Coming from a creative agency and media production background that includes Tribeca Enterprises (owners of Tribeca Films and the Tribeca Film Festival), Matt Spangler was looking for an opportunity to apply his skills to disrupt a larger industry. Our head of creative production is from Pixar. The results have been tremendous.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 4, 2015
    [Product] 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
    We spend so much time thinking about how we can get our customers to buy our product or use our service but we don’t always think about the basic necessities they need to do so. Launching a content marketing strategy or improving upon past content success can seem like a daunting task. Leverage Keyword Tools. What do I mean? Final Thoughts.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 8, 2016
    [Product] Seasonal Autoresponders
    For example , only 25 percent send post-purchase messages requesting product reviews; just 25 percent use them to recommend other products; only 24 percent send suggestions for date-based renewals or reorders; and a mere 18 percent send messages triggered by website visits or browsing behavior. Ah, mid-summer. All rights reserved.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JUNE 4, 2013
    [Product] Example of a LinkedIn Strategy That Gets Big Payoffs
    What my company does – but focus on the issues or business goals we help companies with. (It’s never, ever a product pitch.). While selling for a growing technology company, Jill Rowley embraced "social selling" via LinkedIn, Twitter and more with a vengeance! Here''s a little food for thought first. The research may surprise you!). _.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Product] Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
    As Ryan Spoon , ESPN's SVP of product development told Fast Company , "The last time we did a redesign, there was no concept of a mobile application or fragmentation between iOS and Android. People begin with needing exploratory information on the field, then progress into more and more specific questions related to your product and company.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 20, 2013
    [Product] Marketers: Supercharge the Sales Team with Big Data and Social Selling
    Today’s buyer knows what products and services are out there, and what people are using to solve their problems. If your sales reps hope to talk about products and needs on the same level as today’s buyer, they need to not only be well-informed, but socially savvy. Marketing Has What Sales Reps Need. Follow the Buyer on His Journey.
  • HUBSPOT  |  MONDAY, FEBRUARY 21, 2011
    [Product] How Do You Learn from Companies Outside Your Industry? [Marketing Cast]
    You can learn so much by looking at what an independent consultant, or a non-profit, or a rock band, or a church is doing to market its services or products. Their marketplace or category of products don't matter all that much. Too often, companies look for industry case studies to learn from. Marketing Lessons from the Grateful Dead.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 29, 2013
    [Product] Your Sales Management Guru - Untitled Article
    They have been going through our  3-week new hire training program which is a prescriptive approach to ensuring new salespeople know everything from how to sell their company, and products/services to how to use the copier and telephone system. Sales Management: Keeping Your Team On Top. How are all of these actions inner-related?
  • WRITTENT  |  THURSDAY, JULY 25, 2013
    [Product] 10 Actionable Blog Tricks to Skyrocket Your Sales
    As Heidi Cohen advises , “once your content gets them primed to find out more or buy the product, lead them to take the next step.”. One of the most effective blog tricks you adopt could be focusing on more than just how your product or service benefits your customers. Naturally Showcase Your Product or Service. Unlikely.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 30, 2011
    [Product] 5 Content Marketing Questions: #2 Why Hasn’t This Problem Been Solved?
    Inspired by Maria Velosa’s  Web Copy that Sells , a blueprint for creating simple copy that works to market your products and services. #2 Why Hasnt This Problem Been Solved?" alt=" 5 Content Marketing Questions: #2 Why Hasnt This Problem Been Solved?" />. #2 Why Hasnt This Problem Been Solved?" What is possible? What is different now?
  • SNAPAPP  |  THURSDAY, FEBRUARY 4, 2016
    [Product] How Are You Preparing for the 2016 SaaStr Conference?
    As an event marketer I have a special affinity for the sponsorship side of conferences, mostly because that’s where a company can create a brand and really build demand for their product. DoubleDutch has really come a long way in the past year, and raised 45 million dollars in funding in early 2016 to focus on product advancements.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 15, 2011
    [Product] Five ways to stay ahead of the digital arms race
    Downloading the latest productivity app was not on the agenda, although a game called “Angry Barbarians&# probably would have been a big hit. The other day I was talking to my favorite web developer Holly and encouraged her to begin moving her company toward mobile optimization and complementary apps. In a word, yes. Enough from me.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 15, 2013
    [Product] Are Your Inside Sales Reps Prospecting With Too Much Collateral?
    As a business development representative, I am armed with collateral to help prospects gain insight into my client’s products and services. This is part of our job- providing additonal information when we can’t qualify a prospect as a lead. But is there such a thing as ‘too much collateral’?
  • INFER  |  THURSDAY, APRIL 21, 2016
    [Product] Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
    The only predictive vendor to extensively mine every activity data point inside a company’s marketing automation platform, Infer offers behavioral models that help companies identify which prospects are ready to buy their product within a set time period (e.g. three weeks). About Infer. Additional Resources. Follow Infer on Twitter @InferInc.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Product] 7 Inspiring Examples of Omni-Channel User Experiences
    If you walk into one of their stores, you’ll find sales associates armed with iPads that are available to give you on-the-spot, accurate, and up-to-date product information. With the company’s omni-channel initiative, you’ll find up-to-date and accurate product information at every turn. What Is an Omni-Channel User Experience?
  • TONY ZAMBITO  |  SUNDAY, MAY 8, 2011
    [Product] Content Marketing and Sales Enablement Must Get Married
      In this illustration, marketing labeled their production “content marketing” but from a cultural standpoint produced it much like it had before – without much input from sales.  Image via Wikipedia. The raging waters of the sales and marketing alignment debate continues to make its’ way through the halls of corporate America. 
  • AD YOUR COMMENT HERE  |  THURSDAY, JUNE 30, 2011
    [Product] 78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success
    92% of executives and 82% of millennials believe that work-related web-based apps greatly or somewhat increased their productivity. 89% of executives, 88% of millennials and 76% of general knowledge workers believe that they and their teams would be more productive if they could dramatically reduce the time spent writing and reading emails.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 10, 2015
    [Product] Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy
    It builds the goodwill for an attendee to request a product demo or start a conversation. Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. The most valuable lesson we learned? little appreciation and gratitude go a long way.
  • BIZIBLE  |  FRIDAY, JULY 15, 2016
    [Product] All 11 Marketing Attribution Models, Explained
    But in reality, just about every marketing analytics product considers any visitor who doesn’t have a referral source as Direct. A few months ago we put together an attribution flow chart to help marketers figure out which attribution model was the right fit for their situation. First Touch Attribution. Lead Conversion Touch Attribution.
  • WEBBIQUITY  |  MONDAY, AUGUST 29, 2011
    [Product] Review: Six Small Business CMS and Web Marketing Systems
    For businesses looking beyond “free&# tools, here are six CMS and WMS options that can help you get more sales and marketing productivity out of your website, while being easy on your web content contributors. What’s the best web content management system (CMS) for your small business? CMS Only. Squarespace. LightCMS. The catch?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 28, 2012
    [Product] What Are You Doing To Prevent Cold Calling Burn-out?
    Bottom line is that our product is our people. If we’re not empowering them, then our product will undoubtedly suffer. In many of the interviews I’ve done over the years here at AG, I always find myself looking for the best way to encapsulate the setting we try to create for the teleprospecting team.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 25, 2012
    [Product] Business tweeting is a life-sentence
    Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. My first question is: why have you waited until now? My second is: why now? Is that your solemn vow? To a point. As of October 2009, the company had about 7,000 employees, 700 of them in Tulsa).
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Product] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    and cause them to write you off before you even get a chance to demonstrate how valuable your product or service may be. With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Luckily, all of our top seven LinkedIn mistakes are easily corrected once realized. On LinkedIn?
  • MARKETING ACTION  |  WEDNESDAY, MAY 21, 2014
    [Product] Content Syndication: 3 Key Techniques
    It’s difficult at best for marketing teams to continually pump out a high volume of quality content, so it’s important that the man hours and the budget that gets poured into content production really pay off. Many businesses have turned to content syndication to get more exposure (and more sales leads) out of the content they’ve produced.
  • BIZNOLOGY  |  FRIDAY, JANUARY 9, 2015
    [Product] From “digital first” to “digital everyone”
    Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available. Everybody is talking about how brands should become even more digital, how processes have to be digital, and of course, how a digital way to perform has to be established.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 24, 2015
    [Product] The Top 10 Best Resources to Learn About SEO
    Of course, as a business owner, you want your own website to come up when people are searching for your product or service. When you’re looking for a answer, what do you do? You Google it, right? Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. SEO websites and blogs. 1.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 11, 2015
    [Product] Be the End of Quarter Secret Weapon
    Discounting is one of the first tactics to come across a marketer’s desk at the end of the quarter, but it can potentially cheapen your product or service if not executed properly. The clock is running down. Sales is pushing hard to meet their quarterly targets, and they are looking for marketing to step up and help them finish strong.
  • ANNUITAS  |  THURSDAY, APRIL 7, 2016
    [Product] Walking the B2B Tightrope
    Companies often have two kinds of content;fluffy thought-leadership pieces and salesy product-centric pieces. Every B2B marketer walks a lead qualification tightrope, and to fall to either side imperils the reputation and success of their entire department. In this scenario, sales knows exactly what marketing does: waste their time.
  • ANNUITAS  |  THURSDAY, DECEMBER 3, 2015
    [Product] Why We Love an Infographic
    Just as drive-through coffee sounds great, the reality of complex orders and the time needed to produce the product, a Starbucks drive through generally isn’t a time-saver, nor a pleasant experience. Sadly, it’s the same for many infographics. The goal of the infographic to is convey a message without too many words.
  • VIDYARD  |  TUESDAY, JANUARY 26, 2016
    [Product] 35 Million Reasons To Say Thanks
    Furthermore, we believe that you’re our best product managers. I’m currently airborne – somewhere above the mid-west. I’m the most reflective at 35,000 feet, sitting in seat 12C surrounded by strangers – a space I’ve become increasingly accustomed to over the past 4 years as co-founder and CEO of Vidyard. feel excited.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 7, 2015
    [Product] What's WYSIWYG? How Today's Online Editor Came to Be
    Before it was used to describe the technology that enabled users to visualize what the end product would look like, WYSIWYG -- pronounced wiz-ee-wig -- was popularized by a newsletter titled WYSIWYG. million in funding from Silicon Graphic's president and COO Tom Jermoluk, John McCrea set out to launch a product line for web authoring.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 16, 2012
    [Product] Who Won at the European Markie Awards
    Sony Professional Solutions Europe (PSE) creates and supplies products, systems, and solutions to the business market – verticals include retail, transportation, and healthcare. by Sheila Lahar | Tweet this The annual Markie awards have become synonymous with marketing automation and Revenue Performance Management best practices.
  • LEAD411  |  THURSDAY, OCTOBER 2, 2014
    [Product] Dreamforce Cheatsheet for Sales Pros
    Join us to hear how sales teams use solutions from AppExchange to close deals faster, be more productive in the field and in the office, and eliminate manual processes. General. Attire : Business casual – Don’t forget to wear comfortable shoes. Weather : San Francisco 10-Day – It’s usually awesome in October.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 22, 2013
    [Product] Highlights of this week’s best blog posts
    By failing to plan and do personas, they tend to document what they know – their products and services. Weekly Summary of the Best Posts from Fearless Competitor.com – and don’t forget the offer at the top right of a great white paper. Brand Reputation Management Requires CRM. It’s sad but true. Hope you enjoy it.
  • CLIENT BRIDGE  |  THURSDAY, DECEMBER 6, 2012
    [Product] INFOGRAPHIC: Small Business Content Marketing Matrix
    This can vary depending on the products or services offered and the target consumers. What type of content is best for promoting a small business with content marketing? From PRWeb, here's an infographic that shows how different types of content can appeal to different consumers, and offers facts or suggestions for each.
  • AVITAGE  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Product] Asking the Right Questions of Your Marketing Scoreboard
    Jon’s insights touch upon lead generation, sales productivity, and marketing portfolio productivity. Your marketing metrics, or your scoreboard, should measure both activity and results.  Unfortunately it is the hidden insights into the relationship between the two that creates actionable intelligence. 
  • SAZBEAN  |  FRIDAY, MARCH 9, 2012
    [Product] 7 Components That Comprise a Comprehensive Brand Strategy
    Brand strategy is the how, what, when, and to whom you plan on communicating your product or service. Having a clear and concise brand strategy leads to stronger overall brand equity — how people feel about or perceive your product, and how much they are willing to pay for it. News & Notes
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 21, 2012
    [Product] Quantivo Offers High-Volume Customer Analytics at a Modest Price
    For example, the first analysis might find all transactions that involve a specific product on a single date. The second pass might find all transactions with that product/date pair that were made by a given customer. These are exciting times in the world of analytical systems. Quantivo is part of this latest technical flowering.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 22, 2011
    [Product] HubSpot Spreads Its Wings
    Both events mark a continued expansion of their product. In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems. The company gave me a brief preview of the App Marketplace back in May, when the public beta had just launched.
  • LEADSLOTH  |  TUESDAY, NOVEMBER 16, 2010
    [Product] Drip Campaigns: Tips From Marketing Automation Monday
    Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Lead Nurturing Based on Product Usage. Many of them have trial programs, so potential clients can try the product before they buy. At one company, product managers for the different product lines could request email campaigns.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Product] Why Companies Don’t Market to Their Customers
    I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line.  This was a significant statement that would have major impact for the organization.  Lack of Data Governance. Lack of Demand Generation Focus.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Product] Useful Tactics for closing a B2B Deal
    B2B customer purchases usually follow a particular supply chain and business model. A B2B salesperson must not only understand products and people, but also market trends, industries and external and internal business processes. Simply put, you just don’t screw up the close. No one has time to mess around with ill-fitting leads.
  • FATHOM  |  TUESDAY, APRIL 7, 2015
    [Product] My Favorite Content Creation Tools for OEM Marketing
    If your manufacturing products and processes are very technical, this tool is a great way to be sure you’re communicating in a way your audience can understand. 4. Each and every manufacturing company uses unique processes and creates products that are fascinating. Content creation is one of many manufacturing marketing trends. Canva.
  • PUREB2B  |  WEDNESDAY, JULY 13, 2016
    [Product] Account Manager
    The Account Manager promotes customer satisfaction and loyalty by demonstrating an understanding of customers’ lead generation goals/objectives, serving as the internal voice of the client and working hand-in-hand with the assigned Salesperson to identify PureB2B products and services that help clients meet their business objectives. Career
  • BLUE FOCUS MARKETING  |  FRIDAY, FEBRUARY 6, 2015
    [Product] #IBMVerse is all the rage at #IBMConnectED #NewWayToEngage #SocBiz
    Naturally, IBM Verse , the product designed specifically to facilitate this new kind of engagement, took center stage during his talk. All they have to do is lead with their why: to make the workplace more productive without making employees learn yet another new system from scratch. Did I use chat? FOR EWORD by David C.
  • FATHOM  |  MONDAY, APRIL 11, 2016
    [Product] Abandoning the Marketing Campaign: How to Think Long Term
    According to Investopedia , “a marketing campaign is a coordinated series of steps that can include promotion of a product through different mediums (television, radio, print, online) using a variety of different types of advertisements.”. The marketing campaign has been dying a slow death for awhile now. In fact, as an Inc. Think long term.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Product] The Democratization of Ecommerce Through SaaS (and the Importance of Uptime)
    This means when it comes to high holiday traffic, or maybe just high traffic from an appearance on Shark Tank or a product mention in your new documentary or TV show (referencing Beyonce and Duck Commander here), all you have to worry about is converting those new visitors rather than if your site will be able to handle the increased load.
  • B2B MARKETING ONLINE  |  WEDNESDAY, APRIL 14, 2010
    [Product] Social Media: right here right now, or one for the future?
    The ability that it offers decision makers and influencers to by-pass traditional vendor-driven product and service information and gather views, opinions and attitudes direct from contemporaries promises to fundamentally change how must B2B brands conduct marketing , and how they communicate with their audiences. Normal. 0. 0. 1. 10. 2.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 3, 2012
    [Product] Event Marketing Maintenance Release
    The post Event Marketing Maintenance Release appeared first on VR Product Blog. We wanted to let you know about the latest improvements and fixes to VR Event Marketing. There will be a maintenance release rolling out this week to address a few issues that were affecting customers. Fixes. This has been fixed and will display properly.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Product] Balancing Engagement and Marketing: Cut Clutter and Start Crowdsourcing
    So harness your activity taking place online—whether in the form of positive tweets about your brand or negative tweets about a competitor, blog posts and comments about your latest products or services, or shares/likes on Facebook and other social platforms. So they''re bidding farewell to the days of static brochure-ware websites.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 11, 2012
    [Product] 5 Steps for Turning Big Data Into Big Revenue
    complete buyer profile based on products purchased, channels of engagement, and service history. 2. by Jesse Noyes | Tweet this Today’s guest post comes from Joe Cordo, Chief Marketing Officer of Extraprise. Extraprise provides demand generation expertise to enterprises and is an Eloqua partner. It’s doesn’t have to be that way.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 23, 2011
    [Product] The Limits of Crowdsourcing
    These days crowdsourcing is all the rage, with startups seeking to leverage the phenomenon to solve basic mechanical problems, identify the best content, even create the next revolutionary product. Other startups are turning to the crowd for product design and R&D. by Jesse Noyes | Tweet this. The wisdom of crowds or groupthink?
  • SAZBEAN  |  WEDNESDAY, MAY 11, 2011
    [Product] The Increasing Value in Being Local
    Local companies have an opportunity to compete on service (at least for products and services where good customer service is valued). I don’t know if it’s just a Detroit thing, but there seems to be an increasing value in being a local company serving local customers. Meaning in Community. The state economy is down.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Product] The Social Media Manager's Guide to Staying Organized
    For most people, high productivity comes from closing out of email for several hours at a time. Many of these included brand new ebooks, upcoming webinars, upcoming product launches, or marketing collateral from other companies that she thought the HubSpot audience would appreciate. What''s trending right now? Social Media
  • SAVVY B2B MARKETING  |  MONDAY, MAY 9, 2011
    [Product] Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process
    By enabling a publishing rather than a traditional point production approach, Avitage helps companies generate the volume and quality of relevant content required to fuel lead gen and nurture and sales enablement initiatives. We're pleased to present this guest post by Jim Burns of Avitage. The concept of re-purposing content is maturing.
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 29, 2015
    [Product] An Agile Response Requires Agile Marketing
    The more you know about your customers , the better equipped you are to keep them and sell them more products and services along the way. In the last 30 years, she has helped hundreds of companies use technology to sell their products and build customer relationships. . First Things First. Break It Down. Use Data to Focus on the User.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 21, 2013
    [Product] How to Set Up a Successful Call Strategy for Your Calling Campaign
    Not only are your prospects more likely to recognize your company name from the show, but it’s a great way for your team to get their feet wet calling on a product or service they are just learning. Our job is to find highly qualified sales leads for our customers that will lead to qualified opportunities. Let’ start with the obvious.
  • 6SENSE  |  TUESDAY, DECEMBER 22, 2015
    [Product] 4 B2B Marketing Trends to Watch in 2016
    For example, a product announcement should merit more than just a press release and analyst briefing from your product marketing team. For Russell Glass, head of products at LinkedIn Marketing Solutions, relevance marketing is the driving force of 2016. Here is what we learned : Marketers Using Cross-Channel Strategies Will Win.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 30, 2012
    [Product] What if LOWERING Quotas Improved Sales Results?
    Problem is, what they are doing is counter-productive. (Editor’s Note: This post should create some controversy. Telling CEO’s and VPs of Sales that they are wrong is fun.). The world of sales is ugly today. And businesses want to grow revenue. So how do we grow revenues? Raise quotas more? They’re dead wrong.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Product] [Infographic] Is Cute Marketing Effective Marketing? Brand Lessons from Pet Celebrities
    Additionally, you might already have fans of your product or service that are featuring you and their pets together on these digital channels—try to uncover them, perhaps by running a photo contest, and see how you can work together in the future. Quick answer: Incorporate animals into your marketing. The overwhelming consensus? Animals.
  • AVITAGE  |  THURSDAY, MARCH 28, 2013
    [Product] IDG On Connecting the Dots Between Content and Sales
    ” This IDG Enterprises report is the result of a survey of 1,025 IT decision makers to “to gain a better understanding of the role content consumption plays in the purchase process for major technology products and services.” My first observation is this is the estimated spend.
  • SAZBEAN  |  SATURDAY, JANUARY 19, 2013
    [Product] Top Internet strategy, marketing and technology links for the week of January 19, 2013
    Practical eCommerce) Using Slideshare for Research and Blog Posts  (Small Biz Trends). News & Notes
  • AVITAGE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Product] Conversation Support Competency for Content Strategy
      Content Header Target Audiences:  VP of Marketing / CMO VP Sales Product Marketing Sales Enablement  Purpose:  Introduce a new perspective and suggested approach to improve customer conversations and content, as well as the productivity, effectiveness and efficiency of marketing, sales and content development teams. “Personas!
  • SAZBEAN  |  THURSDAY, MAY 16, 2013
    [Product] Google Wallet Makes It Easier than PayPal to Send Money
    This could have far reaching impact on eCommerce — think about selling products or services without having to setup an eCommerce website… Meet a client for lunch, get paid on the spot. Google Wallet Logo (Photo credit: Wikipedia) So far Google Wallet has been on the sideline. What do you think? percent fee tacked on.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 15, 2010
    [Product] 1-Page SWOT Analysis with Action Items
    Include trusted vendors, top distributors and sales people (if you can successfully sell a product or service, you quickly learn the business strengths, weaknesses, opportunities and threats), board members, consultants and employees at all levels. Tweet. SWOT Analysis may have a simple presentation, but the analysis is the hard part.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 14, 2014
    [Product] 3 Simple & Effective Email Marketing Tips for the New Year
    After the ball has dropped and folks get back into their post holiday routines, it’s a great time to send out a win back campaign. A win back is typically used to get folks who purchased or considered purchasing from you in the past, but haven’t in a while to come back and give your product or service another try. Win ‘Em Back.
  • ACT-ON  |  THURSDAY, MAY 5, 2016
    [Product] Team Trifecta: Why Align Customer Success with Sales & Marketing?
    We also use our technology to identify customers who haven’t adopted certain pieces of our product, and then direct marketing campaigns to them to see if we can get them educated and better engaged with the product. Why is this so important? Why alignment matters, by the numbers. So the challenge is: how can marketers do this?
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Product] Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]
    News Articles . 3 in 5 consumers read branded content while looking at products to buy. Your Website. website health check will show what needs to be fixed to get the most from your content. 2. Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. Take your fill. Features. Blogs. Newsletter . Infographics .
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Product] The Best Example of a Human Email…EVER.
    If done right, good marketing will lead to excitement around your product or services which (fingers crossed) leads to more sales, more revenue. Author: DJ Waldow   “We don’t have time for a long email, and neither do you. We’re collecting clues, so if you have any tips please tweet them to @Eat24 with #Eat24Investigates.”. think.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 8, 2013
    [Product] 3 Principles of Customer Retention – i?marketing (Part 7)
    Except now, instead of focusing on the buyer’s journey, you’re focusing on the customer’s journey — their experience with your product, service, company, and brand, and how they feel about those things. Keep your customers informed of your product and service updates, and prevent unpleasant surprises. Congratulations!
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Product] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    In Adele Revella’s “ The Buyer Persona Manifesto ,” she offers this definition of a buyer persona : "It’s an archetype, a composite picture of the real people who buy, or might buy, products like the ones you sell.". Would you like your social media strategy to help increase website traffic, leads and sales? Avoiding "Ready, Fire, Aim".
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 23, 2012
    [Product] Social Media, Conflicting Data, and the Search for Truth
    You can learn more about the products and services The Social Habit will provide and stay up to date on the information and opportunities we’ll provide by visiting The Social Habit’s new website and signing up for our email list. A few months ago, I hired an SEO company to do some work on behalf one of my clients. Tweet.
  • HUBSPOT  |  TUESDAY, OCTOBER 27, 2015
    [Product] Preparing Your Ecommerce Company for a Banner Holiday Shopping Season
    That means these consumers will research products and services well before they’re ready to buy. If they can save money on shipping by purchasing a bundle of products at a discount, you can be sure they’ll take that deal. Last year, online retailers took home more than $101 billion during November and December. Check Your Tech.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Product] 11 Embarrassing Spelling and Grammar Mistakes From Brands
    When Old Navy released its " Superfan Nation" collegiate t-shirts back in 2011, it quickly became evident that it could have used a second pair of eyes before moving to production. Did you know that Coke makes four times fewer writing mistakes than Pepsi in its posts on LinkedIn? 11 Spelling and Grammar Fails by Brands. 1) Old Navy. Awkward.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 20, 2016
    [Product] How Marketing and IT Can Team Up to Drive Engagement with Marketing Automation
    Ease of use also results in no loss in productivity or system abandonment when key users leave. Author: Graham Gallivan As a marketer, it’s important to have all the tools and resources you need to build, measure, and optimize your campaigns. These days, 87% of people demand a meaningful brand experience, according to Edelman Consulting.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 22, 2013
    [Product] How to Attract and Retain Inside Sales Millennials
    It’s what they know, so make them as productive as possible by making these investments. There’s been a lot of talk about millennials recently. The term seems to be making its way into more and more conversations that I’ve been having with my peers when discussing managing inside sales teams. Millennials care about lifestyle. Recognize them.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Product] Why We Need to Tell the Truth About Marketing
    Yes, everyone now carries a full production studio in their pocket, new networks are popping up every day (anyone looked at Ello yet?), and your customers can complain or praise at any hour of the day -- but these all require new skills and resources to be successful. Talk, talk, talk, and very little do, do, do. And CMOs are worried.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Product] 10 Deadly Reasons Most Websites Fail [SlideShare]
    At HubSpot, we started this inbound marketing blog and developed The Step-by-Step Guide to Internet Marketing even before we had a product to market. Once we launched the HubSpot software , we already had a subscriber base we could market our product to. 22 years ago, something remarkable happened. Think about it. Cough. Yikes!
  • CHIEFMARTECH  |  MONDAY, SEPTEMBER 28, 2015
    [Product] The 5 digital dynamics that are transforming marketing
    As humans, our two greatest challenges are (1) being willing to adapt ourselves and our organizations in response to such rapid change and (2) learning to thinking combinatorially about our products, services, and operations. Digital transformation is about reimagining a business in the digital world. How fast do you move? Precision !=
  • WRITTENT  |  FRIDAY, NOVEMBER 22, 2013
    [Product] 5 Ways to Win the Hearts of Your Customers With Blogging
    Wasn’t it amazing – and maybe even a bit creepy – scrolling through their personalized product recommendations? They’ve purchased your product and service, but are they using it correctly? image credit: FreeDigitalPhotos. You probably don’t have to look very far to increase your organization’s sales and revenue.
  • ACT-ON  |  TUESDAY, MAY 17, 2016
    [Product] 5 Tips to Get Your Content Shared More Often
    Forty-nine percent of people in the study said that they share to inform others about products, change the opinions of others, or encourage action. The market is flooded with information each minute – 1,400 blog posts, 277,000 tweets and 204 million email messages – and that’s just scratching the surface. Sharing … It’s a Science.
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