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  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Product] 7 Tech Predictions That Totally Missed the Mark
    From forecasting the demise of certain companies and technologies, to predicting the mass adoption of particular products, tech fortune-tellers have long been waxing philosophical about what's to come. How far will technology advance in the next 20 years? That's kind of a difficult question to wrap your head around, isn't it? were around $92.8
  • FATHOM  |  MONDAY, JULY 18, 2016
    [Product] Can Marketing Be Your Unfair Advantage?
    Imagine no longer being entirely contingent on your products and services for marketing (and, accordingly, business) success. We have two products, which are essentially the same in composition, which people cannot tell the difference between, and which activate the same neurological reaction in people when they’re unaware of the brand.
  • CEROS  |  WEDNESDAY, JUNE 8, 2016
    [Product] Can You Quantify the ROI of Great Storytelling?
    Having an effective storytelling strategy may not always generate quick conversions, but it can illustrate why a consumer should invest in your product instead of a competitor’s. The story isn’t always about Nike, but the amazing people who wear the products. This post, Can You Quantify the ROI of Great Storytelling? Happy reading!
  • B2B MARKETING INSIDER  |  FRIDAY, SEPTEMBER 11, 2015
    [Product] 5 Best Paid Distribution Methods And When to Use Them
    The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Why Sponsored Updates? The numbers.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 9, 2012
    [Product] Meeting Objections at the Close of a Sale
    It’s a prospect’s final opportunity to back out, and prospects want to be 100% sure that buying your products or services is a good idea. The best way to handle these objections is to answer honestly while focusing on the benefits your product or service offers. When people buy products, they just want their problems to be solved.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Product] Social Pro Case Study: Creating a Presence on Facebook
    Recently, we put together a case study showcasing one of our clients, 365 Healthcare Staffing, and the impact the award-winning Social Pro product from the Haley Marketing Group had on its social media growth and website traffic. Let’s take a look at their Facebook growth: Facebook. The strategy for Facebook was a two-part approach.
  • WRITTENT  |  TUESDAY, JUNE 18, 2013
    [Product] How B2B Brand Storytelling Can Benefit Your Business
    His assignment was to create compelling content about one of the most boring products to ever be sold at the market. After 3 weeks of using our product, our client’s operations department didn’t have to work past 6 pm. There once lived a valiant B2B marketer named Lance. Stories aren’t just for children. What is a Narrative? Xerox.
  • VIEWPOINT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Product] How the CEO Can Enhance Sales, Marketing, and the Executive Branch
    In the epiphany stage they want education and unique perspectives; in the awareness stage they want product information and subject matter experts (SMEs); and in the interest stage they want benchmarks and best practices.". Measure engagement and sales productivity. Someone once told me that CEOs don’t care about leads. But it isn’t.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 1, 2016
    [Product] 7 Cross-Channel Apps of Highly Effective Modern Marketers
    These apps enable you to process credit card payments and track transactions for products, services, events, online stores, and more. As we share in our new eBook, Visions From the Future of Marketing Automation: An Explorer’s Guide to Cross-Channel Marketing , there are lots of ways to get creative in reaching your customers.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 1, 2014
    [Product] 8 Ways to Improve Your B2B Content Marketing Video
    A recent Animoto survey revealed that 73% of adult consumers are more likely to buy a product or service after seeing an online video that explains it. Your videos should look similar in production value, open and close title cards or even use the same person to deliver information from video to video. 6. Keep it short. ?Internet
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 19, 2016
    [Product] Digital casualties: digital diversity at the workplace
    Having a workforce population that reflects the digital diversity of the world you serve goes a long way in developing and delivering products and services they actually need. This is the third “digital casualties” post. You can read the first two here and here. Something similar seems to happen with digital skills.
  • B2B LEAD BLOG   |  TUESDAY, APRIL 12, 2011
    [Product] Nine Reasons Why B2B Marketing Should Own the Teleprospecting Function
    After all, to manage teleprospecting, marketing has to worry about recruitment, on-boarding, on-going training, activity and productivity metrics, attrition, capacity planning – many of the same challenges faced by the sales organization. Why do you suppose that is happening? For good reasons. But so what? Can sales do the same thing?
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Product] Marketing Automation’s Growing Role in Customer Lifecycle Management
    She has over 30 years of experience in corporate product marketing, demand management, and sales enablement roles. If you have an onboarding process that’s a very short one-week process, think about well what would happen if you would actually nurture that customer through their first year of using your product or service.
  • 3D2B  |  TUESDAY, JULY 5, 2016
    [Product] 3 Inside Sales Techniques that Work Surprisingly Well
    After all, technology gives us answers instantly to our burning questions as well as access to services, products and entertainment. Instead, raise the pain point that your product or services address. According to the Harvard Business Review , more and more sales organizations are shifting their resources from field to inside sales.
  • BIZNOLOGY  |  THURSDAY, AUGUST 18, 2016
    [Product] Marketing moves from schemers to schemas
    While marketers might not have become the winners of the most trusted profession surveys, they are no longer universally reviled as dirty little schemers that are just trying to fool us into buying their crappy products. Marketing has come a long way in the last 20-odd years since the advent of the Worldwide Web. If not, why not?
  • CONTENT STANDARD  |  SATURDAY, AUGUST 6, 2016
    [Product] Do Marketing Campaigns Make Sense Anymore?
    Brand marketing efforts are often the product of many smaller marketing campaigns, each with their own timelines of goals, and each contributing to the brand’s larger mission. For marketers, the term “campaign” is a basic form of measurement, and an essential way of building a larger content strategy. The New Data Economy.
  • VIEWPOINT  |  FRIDAY, MARCH 27, 2015
    [Product] 4 Tips to Power Up Prospecting in 2015: #4 Use the Telephone!
    Mike says to use it as an opportunity to leave “value nuggets”—short, focused messages about the prospect’s needs, not your product. Here we are at the fourth and final installment of the series, 4 Tips to Power Up Prospecting in 2015 , from Mike Weinberg’s presentation at the 2015 Virtual Sales Kickoff. Part 1: Tip #1 Believe it Works.
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Product] How to Run a Successful Kickstarter Campaign: Insights From RingSafe
    While we could have funded production ourselves, there was a risk that we were just dropping in money without certainty that there is a real market and without enough feedback to make the product appealing. We used some of the classic tenets of complementary product marketing. December 2013: We got really busy! Email. nonprofi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 29, 2011
    [Product] Can you adapt to radical social media marketing change?
    The ability to use the web to network, improve productivity, and find answers will be a highly-prized part of a personal skill portfolio.  In fact, there is some research to back it up. A few years ago, I was in a graduate leadership program at Carnegie Mellon University and took a class from a talented educator and author named Robert E.
  • JUNTA 42  |  WEDNESDAY, MAY 23, 2012
    [Product] 12 Challenges that Stop Marketers from Creating Epic Content Marketing
    Not Knowing What Good Content Is. I had a conversation just last week with an equipment manufacturer that was praising the success of their content marketing program.  I asked him, “So, how much of your content is educational and how much is product oriented?” Sheer Lack of Editorial Calendar Usage. The chief storyteller. Get one!
  • CLIENT BRIDGE  |  THURSDAY, APRIL 25, 2013
    [Product] Misconceptions of B2B Marketing
    Display advertising doesn''t drive leads" A study found that prospects who viewed search marketing ads for a company were 82% more likely to buy the product in question than if they received no exposure. From MarketingProfs, here are seven misconceptions about what makes for successful B2B marketing and how to avoid them.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Product] Pin Like a Pro: 8 Simple Ways to Take Your Pinterest Pins Up a Notch
    Web developers can apply to Pinterest for permission to create Rich Pins -- pins that feature products, movies, articles, recipes, or places. You''ll want to send pinners to a mobile-optimized page on your site, whether that''s a landing page, a blog post, or a product page. Tumblr. Instagram. Source: BrandonGaille ). Now what?
  • FATHOM  |  WEDNESDAY, MARCH 23, 2016
    [Product] This Week in Publish or Perish: Persona Hacking – An Inbound Approach to Prospecting
    Learn how to achieve sales productivity, warm up cold prospects, and have the right conversation with the right person, by listening to the podcast now or checking out the interview below. JH: How does content drives sales productivity? Personas are only useful for content marketers, right? JH: How do you collect persona research?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 26, 2013
    [Product] Making the Social Connection an Emotional Connection – guest post by Jeffrey Hayzlett
    twankers).  By engaging positively, you’re able to insert your unique value proposition into the relationship, and instill excitement around your product/service. by  Jeffrey Hayzlett , Global Business Celebrity, Bestselling Author, Sometime Cowboy. Every CMO needs to read this post, as Jeffrey has tips for you. Nice cowboy hat, Jeff!
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Product] 12 Things You Should Be Using Your Blog For (Besides Blogging)
    Content to feed your website: If you're looking for the right words to explain a concept, product, or service elsewhere on your website, you might already have found the words. Think about it -- you're writing blog posts that teach your leads how they can solve their problems, and how your product or service fits into that solution.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Product] How Google Is Killing Native Advertising
    the article was written by a CenturyLink colocation product VP! Native advertising has been one of the hottest advertising topics of 2013. According to a recent survey, the majority of publishers now offer or plan to offer native advertising programs. One of the key reasons, however, is the surprising part. Google. What Marketers Can Do.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 16, 2012
    [Product] 5 Content Marketing Lessons from Gene Simmons of KISS
    Likeable content translates to likeable business and of course more adoring fans that are much more likely to buy your product. 2)  “The most important thing is to use the right language.” by Jason Miller With over 100 million albums sold worldwide, KISS is arguably one of the biggest and most successful bands on the planet.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Product] Does Your Drip Marketing Leak Leads?
    Provide contextual information to first help them answer questions, solve problems or navigate to products of interest. There are few email marketing no-no’s more irritating than getting excited about a product, only to click on the image and be routed to a homepage. 3. More info means more response. Actually not true.
  • BIZNOLOGY  |  TUESDAY, MARCH 15, 2016
    [Product] Influencer marketing should not be about collecting influencers
    It has more in common with sales, account management, event production, publicity, and good old fashioned PR rife with the sort of personal attention and consistent personal relationship that most people don’t see behind the curtains. Before I start, please attend my free webinar on March 22,  Do-It-Yourself Influencer Marketing. Ready?
  • HUBSPOT  |  THURSDAY, JANUARY 3, 2013
    [Product] 8 Real-Life Examples of Outbound Marketing Gone Terribly Wrong
    Do you ever see celebrities endorsing products in advertisements and wonder if they even use it in real-life? Well in this 1979 commercial for Paul Masson's sparkling wine, Orson Welles is proof that some celebrities believe in testing products before becoming a spokesperson. And you know what makes prevention a lot more difficult?
  • LEANDATA  |  FRIDAY, JUNE 26, 2015
    [Product] 5 Tips for Tapping into Your Buyer’s Emotions with Content Marketing
    Here are some tips for creating content that makes your buyers feel something and, as a consequence, do something whether it’s sharing, consuming more content or requesting a demo of your product. What questions—outside of our product—are customers asking?”. Guest post by  Braveen Kumar , Content Marketer & Editor with Uberflip.
  • VOLACCI  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Product] Use Rich Snippets to Increase Click-through Rates with the Schema.org Module for Drupal
    For example, on your product website, is “4” the price? The star rating of the product? You can also optimize content types for events, people (like bio pages), products, offers, even recipes and ingredients! Ever thought about how much content is uploaded to the Internet? and Bing. The weight? Ready for the best part of all?
  • HUBSPOT  |  THURSDAY, MARCH 17, 2016
    [Product] 13 Valuable Skills You Can Teach Yourself for Free
    If you're looking for a few quick reads, two helpful blog posts include " How to Disagree Without Being Disagreeable: 7 Tips for Having More Productive Discussions " and " The Introvert's Guide to Successful Negotiating.". Overall, it's a skill that will make you much, much more productive. Ever wanted to become a master at Excel?
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Product] 4 Genius Ways to Use LinkedIn Group Statistics for Lead Gen
    Participating in group discussions can help you grow your company's reach, but if you join a group with employees mostly working in IT and you're trying to sell a product to management consultants, you'll be wasting precious time you could have spent elsewhere. Create Better Targeted LinkedIn Product Pages. Connect with HubSpot
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 8, 2016
    [Product] 10 B2B Social Media Marketing Resolutions for 2016
    Don’t focus on your products or services. We are now 8 days into the new year and it is the end of the first work week. Just when you thought all this talk about resolutions was over, here’s another post about it. Gym attendance has already dropped off, but work is just getting started. It probably has a lot of good ideas in it.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 21, 2016
    [Product] How Marketers Should Engage Their Mobile User
    Whether you’re a B2B SaaS product manager or as an eCommerce social media specialist, your goal should be to provide the best experience for your ever-growing number of mobile users. In our modern world, the average person has an attention span that lasts eight seconds. You read that correctly: eight seconds. Time spent in app. Revenue.
  • RADIUS  |  TUESDAY, JULY 7, 2015
    [Product] 4 Reasons Segmentation Builds Success and Growth
    deep understanding of your customers is the first step toward properly aligning product offerings and go-to-market requirements against customer segment needs. It provides the tools you need to test and stay nimble when you don’t have an immediate execution plan or may not know everywhere your product or offering will have traction.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 21, 2016
    [Product] Email Reactivation
    While the potential categories are endless, popular segmentation methods include dividing customers by the kinds of products they’ve purchased or perused, by previous emails they’ve opened, by demographics or by their stage in the sales funnel (awareness, evaluation or purchase). ” Prognosticators point to a burgeoning 143.8
  • HUBSPOT  |  SUNDAY, FEBRUARY 9, 2014
    [Product] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
    How Salesforce Reached $3B in Revenue by Improving Management Productivity. Good news: Elay Cohen, Salesforce.com''s former SVP of sales productivity, has some great advice for you. In his post , featured on Inbound Hub''s Sales section , Elay walks through three key steps to improving management productivity. But guess what?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 6, 2013
    [Product] Sales Prospecting Perspectives Weekly Recap - Week of December 6, 2013
    Did you know an average salesperson only spends 2 hours per day, or 23% of their time, on sales-related activities, according to Pace Productivity ? Good morning, Sales Prospecting Perspectives readers, and Happy December! The holidays are upon us, as is the ending of the fourth quarter for sales. May the odds be ever in your favor!
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Product] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    Here’s how I defined the concept in a previous blog post : “Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. ” Don’t worry. Your instincts are dead-on. But it’s more than a buzzword. Demand Gen Stats You Should Know. 11) U.S.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 22, 2014
    [Product] Your Unique Value: Solution Focused versus Challenge Centric?
    What your marketing and sales enablement teams might not fully realize is that: Product / service differentiators are fleeting, especially today where new product launches are faster than ever before and solutions are quickly commoditized. SiriusDecisions). and “Why do so now?” , way before “Why your solution?”.
  • ANNUITAS  |  THURSDAY, JANUARY 22, 2015
    [Product] Spreading the Word
    Don’t write for your product team, don’t write to impress investors, write to help your buyers solve their problems. Shout it out loud. Make yourself be heard. Spray and pray. Those used to be the best methods for sharing information. Today that is considered being loud, rude and ineffective. Avoid buzz words and write simply.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Product] To Prefer or Not to Prefer: You Must Ask The Question
    When you “lose permission” to interact with those customers, you are left unable to approach them about additional products or services.”- Author: Letty Ernst Admittedly, I am a salesperson for Marketing Software, but I’m also a consumer just like you, so I have a feel for what works and what doesn’t on the internet. Yes, or no.
  • VOLACCI  |  MONDAY, AUGUST 12, 2013
    [Product] Social Currency: Pay with a Tweet
    Pay with a Tweet is the brainchild of Leif Abraham and Christian Behrendt created for websites to “sell [their] products for the price of a tweet.” Leverage your social media authority in a whole new way with the latest in online currency -- Pay with a Tweet. What is Pay with a Tweet? What does it do? How do I get it? Social promotion.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 29, 2014
    [Product] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    If you’re brave, try Write or Die to stay productive! Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over $100 billion spent on it each year , so inevitably, it makes the Content Marketer’s day a busy one. 500 views?
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 14, 2016
    [Product] Nominate Your Favorite Small Town to Receive a Main Street Revival Worth $500,000
    Email marketing is now an offering in a suite of small business marketing services and products provided by Deluxe. © 2016, Linzi Breckenridge. What’s your favorite small town? Simultaneously, our country is enjoying a resurgence in the number of small businesses operating today. According to the U.S. sales, and 55% of all jobs.
  • ANNUITAS  |  TUESDAY, MARCH 22, 2011
    [Product] What’s Your ROI?
    Consideration: When you are trying to get people to consider your product or solution, marketing tactics are highly measurable. You should look for increases in the number of branded or product-related searches, landing page hits and a steady growth in website visitors. Michael Brenner is a Sr. Director of Marketing for SAP. Metrics
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 13, 2016
    [Product] Demanding Clients: How Far Should You Let Them Go?
    Running ads to gain as many followers as possible in the next 6 months — and no, they don’t have to have any relation to our brand/product. I get it. Everyone has demanding clients. I’ve been feeding myself the usual clichés lately … “If it were easy everyone would do it.” And therein lies the rub. And Dad?
  • CONFLUENT FORMS  |  WEDNESDAY, JANUARY 30, 2013
    [Product] Portfolio: Pinch Gallery
    Product purchasing page in the Shop. Artist page in the Shop showcasing all of the products for sale online by that artist. Pinch is a vibrant, eclectic artisan gallery in Northampton, MA with a focus on art for the home and art to wear. The site was featured as a Blogger Blog of Note in November of 2010. Blog post for an artist.
  • B2BBLOGGERS  |  MONDAY, SEPTEMBER 24, 2012
    [Product] Five Tactics To Create A Winning B2B Facebook Contest
    In a sweepstakes, entrants fill out several fields with their contact info and press “enter.” In a “choose your favorite” style contest, you give entrants a few images too look at — maybe variants of a new product or logo — and click on their top choice. geography, position in company, experience with your product/service).
  • HUBSPOT  |  THURSDAY, MARCH 1, 2012
    [Product] Tried and True Techniques for Fusing Offline and Online Marketing
    Is a new version of your product hitting the shelves tomorrow? It's okay to balance your blog content with information about your product or service. The bulk of its products are printed, but that hasn't stopped them from bringing their customer base online. How Do You Integrate Your Offline and Online Marketing? Great! HubSpot.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Product] Why the First Rule of Culture Is Misguided [SlideShare]
    But, we came to learn that articulating and communicating company culture is not pointless -- it was actually exceptionally productive. Technology and products come and go, but people with passion and purpose create great stories to tell.” The first rule of culture is that you don’t talk about culture. Now I know why.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Product] The Social Media Manager's Guide to Staying Organized
    For most people, high productivity comes from closing out of email for several hours at a time. Many of these included brand new ebooks, upcoming webinars, upcoming product launches, or marketing collateral from other companies that she thought the HubSpot audience would appreciate. What''s trending right now? Social Media
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 25, 2014
    [Product] The Importance of Personalization in BtoB Marketing today
    Both of those companies offer products to help you personalize your marketing – however you can do it without either product, as we did in our own campaign. Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! This has been a popular topic on both the Marketo and Hubspot blog.
  • BIZNOLOGY  |  THURSDAY, JULY 3, 2014
    [Product] Has social business finally arrived?
    One of the other major changes in how social business is impacting organizations comes from the area of product development. Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. Innovation is being crowdsourced.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 22, 2012
    [Product] Sales Leadership: Nine Minutes on Monday
    Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. Nine Minutes on Monday. The Quick and Easy Way to Go from Manager to leader. By James Robbins. McGraw Hill. Each question is simple, but profound on its potential impact on your team.
  • HUBSPOT  |  THURSDAY, APRIL 4, 2013
    [Product] Everything Marketers Should Know About Secondary CTAs
    For example, if someone is already a lead who has converted on a bunch of your top-of-the-funnel offers like educational ebooks, your primary CTA might be for a more middle-of-the-funnel offer such as a product demo. Chocolate or vanilla? Comedy or drama? Heels or flats? People love options. What Is a Secondary CTA? No problemo! In Emails.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Product] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    In his book, Jonah Berger explains how and why certain things catch on, which can help you not only understand trends better, but also employ these tactics to make your own product catch on. Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. Highly Recommended.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JANUARY 3, 2013
    [Product] 19 Things We Can Learn From Numerous Heatmap Tests
    This proves a hypothesis for marketers, bearing with it a lot of potential – If the visual impact of a product can override consumer preferences, especially in a time-sensitive and distracting environment like online shopping, then strategic changes to a website’s design can seriously shift visitors’ attention. Image source.
  • BLUE FOCUS MARKETING  |  SUNDAY, FEBRUARY 13, 2011
    [Product] What is a brand?
    Would you wait overnight, outside for the privilege of buying any “other&# brand’s products? “Simply irresistible brands&#. What makes a brand irresistible ?   Let’s start with a common understanding by asking a simple question:  What is a brand? But, a brand is actually defined by a combination of factors.  Brand Challenge.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Product] Why You Need an Editorial Calendar for Social
    At Marketo, we use this approach in email marketing, on our blog, and especially in social, because it allow you to find common ground with your audience — common ground besides  that fact that they might one day buy your products. Using Regardless of which category your company falls into, an editorial calendar is what you need.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 18, 2011
    [Product] Happiness, joy and big fat Klout scores
    For example, this week I was offered a lot of money to begin having “sponsored posts&# (aka paid product reviews) on my blog.  Back in my 20s I was full of energy and ambition. One time we were sitting around having coffee and I was whining about the increasing anxiety in my workplace. My defensiveness was up. Happiness is temporary. 
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Product] How to Deliver the Perfect Sales Demo
    Apply this logic to the product you are demoing: Be specific and tactful in what you show, why you show it, and what you say. Explain overall why this product exists, and link it to the prospect’s needs confirmed by the GPCT. Each feature you demo should tie back into this idea of "why this product is perfect to solve your problem."
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 10, 2010
    [Product] The Three Biggest Mistakes Companies Make with B2B Websites
    The main focus was the printed product brochure. Poor messaging On the Home or Products/Services pages of your website, you need to state exactly what you offer and how it will benefit people. Once the brochure was complete, it was then added to the website, usually in the same format in which it was printed. is good. Admin.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 25, 2016
    [Product] 3 Ways to Increase Sales With In-App Messages
    And for brands that align in-app messages with user behavior in a freemium or free trial version of their product, in-app messages have the potential to increase paid subscriptions. You can use messages to reveal: How your product has helped other organizations: Direct them to client case studies for organizations similar to their own.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 10, 2014
    [Product] 4 Ways to Get Better ROI on Every Marketing Campaign
    product launch? Whether we’re sharing a product launch, thought leadership, or a feature/benefit of the SnapApp platform , we keep the problem we’re solving front and center. . Ask any demand gen marketer: Executing a great marketing campaign is not easy. . Savvy marketers squeeze out as much value as possible from every campaign.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Product] The Need for Leads: Why Marketing is the Perfect Wingman for Sales
    Additional training in the CRM can help both sides create a more productive system for everyone involved. Historically, the two “top guns” of customer engagement have never really seen eye-to-eye thanks to a long time rivalry fueled by their ego and perpetuated by differing metrics. The Customer Journey Has Changed Over the Years.
  • HUBSPOT  |  WEDNESDAY, JUNE 11, 2014
    [Product] When "Good Enough" Is Good Enough
    The fact is, if you are responsible for any aspect of content production for your company’s inbound efforts, you suffer from a far more demanding set of expectations regarding creative output than almost any other creative professional. “Is this good enough?” for their companies. Why Creators Run Into This Problem.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Product] The Content Marketing A-Team
    This person needs to develop the content strategy , and have some authority over the content process, but needs to be a true collaborator as not all the content production resources will be under their control. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.”
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 14, 2013
    [Product] The 4-Letter Words You Never Want to Hear From a Sales Rep
    What was that new feature the product team released this morning? Cost:  Cost/price is a tricky one – how do you tell customers the actual value of your product without evoking the dread every customer faces about parting with his or her money? What are their openers? What are their objectives? Who can? Why won’t you know?
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Product] 15 of the Most Creative Billboard Ads From Around the World
    To unveil a new line of hair products, this company created a digital billboard depicting a stationary woman that could tell when a train was arriving. Yes, you read that correctly. just used the adjective "creative" to describe billboard advertisements. But don''t take my word for it. See for yourself. Source: Coloribus. Source: We Love Ad.
  • BIZNOLOGY  |  THURSDAY, AUGUST 6, 2015
    [Product] New directions for B2B data-driven marketing
    In the future, says Nitin Julka , product manager at LinkedIn, more and more of the complexity of running marketing campaigns is going to be automated, in a simpler way, so that marketers can focus on what truly matters—their target audiences, buyer’s journeys, and messaging. Where does this all come from? Okay, we’re in the maelstrom.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 5, 2012
    [Product] What Does Facebook Get Back for Every Sales & Marketing Dollar? [Chart]
    In fact, that user base is actually the product.  The paying customer of this product are the other organizations and businesses who buy ads, making this akin to a B2B relationship. You should definitely check out Jesse Noyes’  10 fast facts about Facebook. What Does Facebook Get Back for Every Sales & Marketing Dollar?
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2016
    [Product] Why Marketing ROI is Never a Guarantee
    Developing metrics for measuring ROI is not only a productive exercise, but a necessary one. An agency may not have expertise within your specific industry, product or audience and that’s not necessarily a bad thing. The ROI Hang Up. But this is where the conversation gets a bit hairy, because ROI is rarely guaranteed. My heart sank.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 5, 2012
    [Product] What Makes A Successful Social Executive?
    Markets like products are being transformed exponentially; social is the cultural language of every market and especially those growing and emerging.  Following this train of thought a little further, I decided to ask some colleagues what traits they prized in these business leaders. They are confident (i.e., There really is no alternative.”.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 30, 2014
    [Product] More on Marketing to Things
    Once this sort of thing starts to happen, there’s an opportunity for the different machines to negotiate with each other or for suppliers to incent the different machines to favor their products. This is another product somebody should build if they haven''t already. It gives a whole new meaning to the term, “red light district”.
  • JUNTA 42  |  WEDNESDAY, APRIL 22, 2015
    [Product] Do Larger Brands Really Have It Easier With Content Marketing? [New Research]
    This makes perfect sense because the content marketing process is so much more complex for large enterprises with multiple divisions and product lines. A few weeks ago, an article on our blog generated a small debate in the comments. The article, by Neil Patel, shared eight content marketing innovations from the world’s best brands.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Product] 8 Tips on Building Brand Awareness From Top UK Growth Hackers
    Innocent has really adopted the publisher model of marketing -- they''ve published multiple recipe books which have had a huge impact on their brand growth -- plus they’re not just seen as a company who want to sell a product to make money. iMedia Connection ). Even in today’s heavily competitive world, little can still get big.".
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 16, 2013
    [Product] 35 Expert Tips To Make B2B Content More Manageable
    Sales, customer service, product management, and marketing all need to talk to one another in order to create a strong content strategy – ? Answer your clients’ questions and provide value, even if it’s not directly about your products – ? Content. Trust me, I understand this issue on a personal level. jchernov?. 4.
  • BUSINESS GROWTH DEVELOPMENT  |  SUNDAY, MARCH 20, 2011
    [Product] Strategies For Demand Generation
    If you’re wondering how demand generation for products and services works then you need to start by thinking about what your business is bringing to the market. What you’re creating demand for essentially is the product or service that fits a particular type of customer with certain beliefs, values and tastes.
  • BUSINESS GROWTH DEVELOPMENT  |  SUNDAY, MARCH 20, 2011
    [Product] Strategies For Demand Generation
    If you’re wondering how demand generation for products and services works then you need to start by thinking about what your business is bringing to the market. You’ve either got a new product or service that nobody knows exists yet or you’ve got a product or service that already exists in the market and you;re offering an alternative choice.
  • HINGE MARKETING  |  MONDAY, JULY 25, 2016
    [Product] Growth Strategy for Professional Services Firms
    In the consumer products world this strategy involves selling more product to the same consumer group. Traditional consumer products companies sometimes use alternative distribution channels to promote products in saturated markets. We’ve all been to this strategic planning retreat. Sound familiar? But everyone wins.
  • HUBSPOT  |  MONDAY, JUNE 18, 2012
    [Product] How to Breathe New Life Into Your Marketing With Visual Content
    If you're a business who creates visually stimulating products or offers services that yield something beautiful, I bet this seems pretty intuitive to you -- hairdressers pin pictures of amazing hair 'dos, clothing resellers pin pictures of hip ensembles, etc. Visual content is awesome. Let's get started! Pinterest. And HubSpot? Facebook.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 4, 2015
    [Product] 8 Must-Dos for Pinning to Your Business Pinterest Account
    Include a price : Always include a price when you pin a product or service. Rich Pins include additional information, such as when a product is in stock, or when an item changes in price. This works especially well for those who have non product-based businesses. In addition, include the link directly in your photo caption.
  • BLUE FOCUS MARKETING  |  THURSDAY, MARCH 14, 2013
    [Product] Advertising in a Hyper-Real-Time World – Wharton FoA 2020 Project @WhartonFoA #WhartonFoA
    Advertisers will benefit from more elaborate social media monitoring applications to research and identify meaningful consumer sentiment and trends—capturing candid feedback on brands and products. The distinction between these three elements will blur as each ingredient blends into a new brand formula for success. link].
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Product] 4 Reasons to Attend Marketo’s Road to Success Virtual Event
    Join Marketo’s co-founder and VP of Product Marketing Jon Miller, and Marketo’s VP of Product Marketing for Real-Time Personalization, Mike Telem for  Make Your Website As Personalized As Your Email , where you’ll learn how to personalize your digital content to better engage with your website visitors. Mobile Moments .
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 20, 2012
    [Product] B2B Companies Can Target LinkedIn Updates
    Do different functions in an organization use your product or service differently? Unless you have a local product or service, be careful about targeting this one too tightly. LinkedIn now lets companies target their status updates by a variety of factors. And remember, only company page admins can post company status updates.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 28, 2013
    [Product] 3 Techniques Inside Sales Reps Can Learn from Journalists
    This product is great because” and “Do you think this is because …?” The office is teeming with people moving between desks, rushing to write information down or share something with a co-worker. Phone conversations can be heard from every corner of the office, and the voices mingle to produce one low drone, a din heard throughout.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Product] Business Conversations Equal More Sales Opportunities
    If these goals are met, an inside sales rep should be able to disposition the target prospect “in” or “out” as a potential opportunity. I am a firm believer that in order to uncover an opportunity an individual must be comfortable with the product or material he/she is speaking about. company, technology in place, etc).
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 4, 2011
    [Product] More Systems for Business-to-Consumer Marketing Automation
    Of all these products, you'll note that only RedPoint is a general purpose marketing system. I spent yesterday prowling the exhibit hall at the Direct Marketing Association annual conference in Boston. RedPoint – a suite of tools for database building, campaign management, and analytics. Cleveland-based with mostly local clients.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 23, 2015
    [Product] Why Your Website is About to Become a Lot Less Important
    So we pried them out of the Productivity Prevention Department’s purview and hired webmasters, who became web managers, who became digital marketers as the skillsets changed. My agency suit friend, Marc has very sore feet this week. You see, he’s been making the rounds of the holiday parties. And don’t get him started on the client dinners.
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Product] Interesting Infographics: Hats of to the Modern CMO
    Over half of the marketing executives cited “influencing product and market strategy” and “building partnerships between marketing and other functions” as personal aims, while 49% were shooting to influence corporate strategy. Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term.
  • BIZIBLE  |  THURSDAY, APRIL 14, 2016
    [Product] Attribution Modeling: Is Multi-Touch For You? [Flowchart]
    You may promote different blog posts, ebooks, your product page, your homepage, and maybe a compete page. Once you’ve come to the realization that marketing should generate revenue and that you need marketing attribution to track that, the next question is, which attribution model should you use? Multi-touch (e.g. Shaped). Marketing Spend.
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Product] 7 Shameless Tactics Marketers Use to Lure an Audience
    It extends beyond just cute brand mascots, too; laundry detergent brand Snuggle decided to not only name its product "Snuggle" (how cute is that?) They put that baby on all of their products to appeal to mothers who loved their cuddly little buggers. Slow and steady wins the race. Take a look at Geico, for example. Big whoop!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 20, 2015
    [Product] How Missguided Won Over Fast-Fashionistas With Trigger-Based Marketing
    Consumers are using more devices than ever before to compare and research even more products. For marketers working in online fashion, competition is particularly prevalent as consumers shop around; never more than a click away from finding a product at a lower price or something more suited to their needs. Content Marketing
  • CONVERSIONATION  |  MONDAY, AUGUST 1, 2011
    [Product] The Cross-Channel Customer Experience Must and How to Achieve It
    If you think you are, here is a first question: is your company structered depending on customer needs and business objectives, rather than based on traditional product and business functions? Actually, I don’t like the word customer-centric too much, I prefer the term ‘people-centric’. Why is the customer experience so important?
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Product] Rethink Marketing Automation – for the CASL-Compliant Marketer
    Use newsletters and new feature announcements to keep your customers in the loop, help them expand their use of your products, and let them know their satisfaction matters. It’s also a great idea to set up triggered communications based on product or feature use (or non-use). Caveat: This is not legal advice. Build Brand Awareness.
  • EARNEST ABOUT B2B  |  THURSDAY, FEBRUARY 5, 2015
    [Product] Etiquette & Propriety: a quintessential guide to decorum in B2B marketing
    Mobile courtesy: As audiences and consumers increasingly browse and buy through new platforms, ensure that your products and services are mobile enabled to encourage and capture those away from their desktop. There’s an online survey, she says, on Buzzfeed. So this has me thinking – what pitfalls are there in the world of B2B marketing?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Product] 5 Marketing Problems Google+ Says It Can Solve
    Google’s latest product, Google Ripples , will help marketers get a better look at the life cycle of the posts they share on Google+. by Jesse Noyes | Tweet this Modern marketers face a slew of problems: a fractured media environment, a need to target and segment messaging across platforms, a noisy marketplace. Christian Oestlien. 1.
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