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  • HUBSPOT  |  TUESDAY, NOVEMBER 2, 2010
    [Product] Why Social Media is BS
    Social media won’t make your products better. I’ve been meaning to write an article like this for a while, since I’m a little tired of the hype around social media. The transformation of marketing started long before social media was popular, and it is only one factor in the revolution happening today. Connect with HubSpot
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 27, 2012
    [Product] What is So(Social) Mo(Mobile) Lo(Local) and Why is it important to Marketers?
    Consumers are now able to receive and transmit information more easily and instantaneously than ever before, which has transformed the way they buy products and services. Get this: 62% of all online shoppers read product-related comments from friends on Facebook and 75% of these shoppers click through to the retailer’s site.
  • ENGAGE  |  THURSDAY, JANUARY 31, 2013
    [Product] The Super Social Media Bowl
    The engaging tactic forces a connection between the product and its consumers by pairing the customer’s excitement for the game with the brand’s product or service. Think about all of the things you could do with $3.8 million. Daydreaming yet? Now realize this: That $3.8 To put things in perspective, $3.8 477,386 bags of chips. Proof?
  • HUBSPOT  |  THURSDAY, JUNE 23, 2011
    [Product] The Pros and Profits of Podcasting
    It is a cheap (possibly free) way for marketers to create a campaign or ad to promote a product, service, or idea. It's 2011, and chances are you find it convenient to listen to things on the go. Similar to watching TV shows on demand, podcasting is used as a platform for adversiting. As numbers grew, advertisers came into play.
  • WEBBIQUITY  |  THURSDAY, DECEMBER 16, 2010
    [Product] Top Social Media and Marketing Books of 2010
    In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services… Need more ideas? Stumped for that last-minute Christmas idea? Happy shopping! Defy Gravity by Rebel Brown. Share this on Bebo.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 23, 2012
    [Product] 10% of Social Media Reviews Will Be Fake by 2014, and Other Marketing Stories of the Week
    Do you rely on online reviews when purchasing a product or service? If you’re pushing too many promotional product offers via social, you might want to cool down and bring it back as a place for learning, entertainment, and engagement. It’s as if we’re moving on a never ending treadmill, constantly trying to keep up! Aw, too bad.
  • BUYEROLOGY  |  WEDNESDAY, APRIL 27, 2011
    [Product] Creating Scenarios About Your Social Buyer Persona
      In the design of products as well as in experience design, stories presented as scenarios began to appear in the mid to late 90’s as a way of imagining the usage of products in a contextual environment.  Image by jasoneppink via Flickr. Story telling has obviously been around for a long, long, long time. 
  • BUYEROLOGY  |  TUESDAY, APRIL 12, 2011
    [Product] Engage the Social Buyer Persona
      Setting up avenues for B2B buyers to place reviews of your product or service can be powerful – and yes – frightening.    Collaboration : Opening avenues of engagements to collaborate on innovation and new product development is another step B2B companies can take today to allow buyers to opt-in on engaging.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 12, 2014
    [Product] Is Outbound Marketing Dead?
    For instance, after a lead converts, they are more likely to next want information about your company before getting a price quote or product demo. In years past, when a buyer was researching a purchase, they had to contact the seller in order to learn about the product , pricing, options, guarantees, etc. It’s not that simple.
  • PAUL GILLIN  |  MONDAY, JANUARY 16, 2012
    [Product] Live Blog: How to Make Collaboration Cook
    Liew told of one product manager who spotted a post on the company’s Facebook page that he couldn’t decipher: “Holi hay ghar me mat bhetto.” ” Google Translate couldn’t figure it out, so the product manager put the question on the network. The start with knowing what you want to accomplish.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Product] The Appeal of B2B Social Networks
    They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. “Community isn’t just about discussing products but about getting to know each other and making friendships,&# says Nicholas Tolstoshev, a Spiceworks community manager.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Product] 6 Ways Social Data Can Inform Your Marketing Strategy
    Another way to track what''s going on with your competitors is through HubSpot''s Social Inbox , which can help identify pain points from people who are using your products, but purchased from competitors. If there are some negative comments, you can always jump in and offer a free trial of your product or service to cheer them up!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 26, 2013
    [Product] 4 Tips to Organize Your Content Marketing and Social Media Efforts
    Therefore, after you''ve pulled off a productive webinar and the chatter has died down, you don''t have a melt down when someone casually asks how many leads did we get from that webinar, all because you forgot to follow up. Hey, what about that participant list from the last webinar? Social sharing; check! Follow ups; done! Social.
  • CONTENT MARKETING TODAY  |  SATURDAY, JULY 17, 2010
    [Product] 5 Content Marketing Lessons to Learn from The Agony of an Auto Dealer Showroom Experience
    Wouldn’t it be great to get some tangible product information in a showroom without having to survive a gauntlet of desperate-seeming sales guys? Display in-depth knowledge of your products and services in the context of your customers’ concerns. They Don’t Make It Easy to Buy. They Make You Want to Run for Your Life. One can dream.
  • VIEWPOINT  |  WEDNESDAY, AUGUST 21, 2013
    [Product] 'Gold Calling' Is Alive and Well
    This does sound logical, but it is only true for commoditized services solutions or products or for relatively low-ticket offerings. 'More musings on the premature death knell for outbound sales. Anthony Iannarino wrote in a blog that “All generalizations are lies.” One of the biggest and most damaging is that cold calling is dead.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 5, 2014
    [Product] How to Market Your Business Through Social Media Networks
    Start backwards from when a sale is made and list the different people (if more than one) who are researching, evaluating and making a decision on buying your product. Think about every question you and your team receive while a prospect is evaluating your product or service. 'Artillery B2B Marketing Blog > The Forward Observer.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 23, 2013
    [Product] 7 Best Practices for Email Deliverability
    Return Path, a leader in email intelligence, offers a product called Sender Score, which, in addition to providing you with your reputation score, shows you how your email marketing program stacks up against your competitors’. Your reputation as a sender is crucial. When it comes to modern email delivery, it’s good to know the fundamentals.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 21, 2013
    [Product] Why Should You Use Social Media in New Business Development?
    But what about all the other potential users of your product or service that you don’t know about? In most cases, especially for manufacturers who are selling more complicated products, there is a sales funnel you need to take folks through before they are ready to buy. Think of social media as your silent salesman.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 18, 2013
    [Product] From MAGNET: Fail Fast, Fail Cheap
    Simply stop spending time and money on developing new processes, products, or  marketing messages without trying it out. Contact Linda Barita at 216-391-7766 or visit MAGNET’s Product Design & Development landing page to learn more about how our engineers can help you learn how to “Fail Fast, Fail Cheap.”. Fail Fast, Fail Cheap.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 21, 2013
    [Product] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
    Customer Service: Evaluate customer service data to understand common problems and challenges with products and solutions. His article in Advertising Age discusses these fundamentals, which are: Design is the New Marketing. Value is the Currency. Agents Broker Brand Relationships. People are the Regulators. Design is the New Marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Product] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    But, hey, the assessment you write for your product or service could be the next viral internet phenom; in which case your metrics would be even higher. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Follow Seth on Twitter @sethwlieberman. . Lots of people. 
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Product] A Year in Review: The Biggest Social Media Updates of 2013
    We believe in giving marketers more context through product features , too.). 2) Promoted Pins became Pinterest''s first ad product. That’s why Pinterest launched Rich Pins , which include new kinds of pins for especially for articles, products, recipes, places, and movies. 'Can you believe 2013 is almost over? Ebooks?
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Product] 10 Habits of Top-Notch Content Creators
    They publish thought leadership-driven content in addition to their product-focused content. Focus on topics related to your industry, not your products. They stick to addressing the needs, wants, and problems of their best customers to create content that truly caters to the right audience for their products/services.
  • WEBBIQUITY  |  MONDAY, JANUARY 10, 2011
    [Product] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    Ken Mueller notes several situations where you have no choice but to “like&# a page or company on Facebook even if you really feel no affinity toward it, such as when conducting research or even to express displeasure with a company’s product or service on their fan page. It’s hard to overstate the impact of Facebook.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 19, 2012
    [Product] Social Media for Startups: You’re Doing It Wrong.
    A combination of social media, blogs, forums, Google & Facebook ads, paid search, and good old-fashioned networking–plus, of course, having a product that people wanted to buy. Social Media for Startups. It sounds like a no-brainer, doesn’t it? Because…TechCrunch.) Gen Y is the generation of digital natives. Wrong. Profitably.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Product] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    Are the products and options presented meaningfully on a small screen? 'Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the  U.S. Census Bureau , nearly 17 percent of the U.S. population identify themselves as Hispanic or Latino, comprising more than 53.4 million in 2000 to 50.5
  • NUSPARK  |  SUNDAY, OCTOBER 21, 2012
    [Product] Targeting B2B Companies with Online Display and Social Media Advertising
    You have a product/service that specific firms may need to complement their own solutions. With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs). 
  • VIEWPOINT  |  MONDAY, OCTOBER 24, 2011
    [Product] Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation
    Derek notes that Salesforce’s Chatter is used to communicate both externally (customers, suppliers and distributors) and internally (production, engineering, and purchasing). An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like?
  • HUBSPOT  |  TUESDAY, FEBRUARY 1, 2011
    [Product] How Pandora Leverages Personalization in Email Marketing
    His presentation at MarketingSherpa's 2011 Email Summit highlighted personalization as the key component not only of the product itself, but also of the product's marketing. To learn more about email marketing, don't forget to register for our Science of Email marketing webinar. Are you a Pandora listener? Know Your Business.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 14, 2011
    [Product] The Future of Marketing
    The article compels us not to make the biggest marketing mistake by focusing on just our company, our products and our terminology. Instead of linear “assembly line&# campaigns with a formal briefing, a production period, an execution period and a parade of results, we are entering a world of always-on customer interaction.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 19, 2013
    [Product] Link-Builders versus Content Marketers
    If you don’t feed Google what it wants, Google will choose Google+, Yelp, Wikipedia, or the news instead of you, your products, and services. 'Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. And self-promotion. And shamelessness.
  • B2B MARKETING ONLINE  |  TUESDAY, AUGUST 24, 2010
    [Product] More data, so what?
    We have become data consumption monsters in both our personal and business lives – Overrun with emails, reports, stats and charts but is it making us any more productive? Guest blog by Graham Cooke, managing director of QuBit Digital. Too much data leads to indecision and a lack of ability to focus on the most strategic issues.
  • B2B MARKETING ONLINE  |  FRIDAY, MAY 21, 2010
    [Product] Want ROI from social and mobile media? Don't just show up (participation). step it up (innovation).
    and they’re looking to your apps to solve their problems and improve their productivity. Many B2B marketers advocate for companies to integrate emerging technologies into the marketing mix. Naturally, I count myself among them. Participation in these media keeps your brand relevant. Check! Facebook group? Check! Mobile App? Check!”
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 27, 2011
    [Product] What Are You Doing to Insure a Successful QR Code Campaign?
    Did you WOW them with a video, did you give them a discount on the product? QR codes in the world of marketing are relatively new and as such a novelty. For those who might be interested, we have a Trends in Mobile Media white paper that can be downloaded that will give you a pretty good overview of what’s currently available.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 27, 2013
    [Product] What’s the Difference Between Lead Nurturing and Follow-Up Calls?
    70% of those prospects didn’t know you made that product. When introducing a new product, make sure they are copied on the promotion. 'In my mind, not much. think they both work together to move prospects through the sales funnel. Using a nurturing system, you can start to identify their needs.  When do you take someone off your list?
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Product] 7 Tips for Creating a Better Call to Action
    Using them on product packaging and in printed marketing messages makes it easier for readers to respond. Provide value here as well, like “Share your favorite product on Facebook and get entered to win a $10 gift card.”. If you’re sending an email, make sure images, headlines, and products all link to relevant landing pages.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 9, 2012
    [Product] Out with the Old, In with the New: Making Google’s Privacy Policy Work for You
    According to Google product manager Andreas Tuerk, “Every day [Google aims] to make technology so simple and intuitive that you stop thinking about it—we want Google to work so well, it just blends into your life.”  However, the new policy , which allows Google to synchronize data across all its services (Gmail, search history, YouTube, etc.)
  • THE EFFECTIVE MARKETER  |  TUESDAY, MARCH 9, 2010
    [Product] Email Design Review Gallery « The Effective Marketer
    This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) Side banner is a good way to try “sell&# additional product and increase registrations. Are you in search of inspiration? Or just want to see what’s out there? Too confusing.
  • MEASURABLE MARKETING  |  TUESDAY, SEPTEMBER 21, 2010
    [Product] The Question of Email vs. Social Media: 4 Reasons Why Email is Still Relevant
    Sending out permission-based, segmented, personalized emails is relatively easy, especially when you’re using an email campaigns software product designed for non-technical users. Don’t forget about email! Email is still the biggest and simplest way for marketers to connect with their target audience. can’t. It’s easy.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JANUARY 13, 2009
    [Product] How much is too much? Frequency management and control
    If the messages are in an "active interest" category, you may suppress Low and Moderate Engagement segments from receiving them (up to the minute news, detailed product information, etc), and if the messages are in a "moderate interest" category you may only suppress the Low Engagement segment. conversation. Aunt Hilda? Neighbors?
  • SYNECORE  |  SUNDAY, FEBRUARY 2, 2014
    [Product] Why Mobile Apps will Drive the Future of Marketing
    Digital marketers focused on producing ever greater amounts of web-based content in an attempt capture consumer mindshare may want to consider this and shift some resources into specific-use mobile app production. 'Virtually every day, new evidence emerges of the consumer shift to mobile. Forming Connections with Mobile. In 2013, the U.S.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Product] Playing the online reputation shell game
    'If you find yourself in the crosshairs of an online attack, one that is particularly vicious, mean-spirited, personal, sensational and unrelenting, then you’ll need to initiate an online reputation management campaign. Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. My name is Chris Abraham.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Product] 10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]
    One of the biggest missed opportunities for nonprofits is Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants, which is a $10,000 monthly grant to advertise on Google.com. Do: Leverage all variations of brand, product, and service terms as keywords. Yes, we said billion.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2011
    [Product] 5 Common Stages of B2B Lead Nurturing
    This is a great time to introduce case studies that provide more depth into how customers solved similar issues, data sheets that demonstrate the impact of your product, and white papers that shed more light on your industry. Let’s just say it can feel more like an odyssey than a simple business transaction. Welcome. Progressive. Accelerator.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Product] Online Marketers are Creepy
    Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Product] Online Marketers are Creepy
    Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 18, 2011
    [Product] Social Media for Business – Establishing Effective Structure
    It is important to exhaust all possible resources – especially free ones – in order to expand a business, connect with customers, and be more productive. With the explosion of high speed internet and the social media scene, businesses that aren’t getting in will most certainly be put out. Focus is Paramount.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 24, 2013
    [Product] How to Link Content Marketing and Sales
    Michiels identified productive content strategies you can employ, and introduced ways to measure and justify the investments. Outbound marketing is the traditional form of advertising communications, designed to promote and sell products and services to customers. Can you map content to sales results? Reduce the noise.
  • THE ROI GUY  |  THURSDAY, JUNE 6, 2013
    [Product] Which One: Sales Skills or Sales Tools?
    'If you gave a weekend duffer Tiger Wood’s golf clubs could they win the next tournament? No way. It takes more than just a set of good clubs to perform against the best. Equally, if you replace Tiger Wood’s modern golf clubs with those of several decades ago, could he win either? No way. Will the job get done in a timely manner?
  • EB2BLEADS  |  FRIDAY, JUNE 10, 2011
    [Product] Lead Generation Marketing Gets Technology Start-up Major Win
    Cilk's Vice President of marketing, Ilya Mirman, faced a unique challenge when he began working at Cilk: The company wanted to time its product launch slightly ahead of the mass market demand for multi-core computing. Cilk Arts is a software company based in the US. It's the results of 15 years of research and development at MIT.
  • TOM PISELLO  |  TUESDAY, JANUARY 11, 2011
    [Product] Is there an ROI from Social Media? Latest Research Indicates Yes and No.
    However, even though social media ROI measurement is important, Altimeter found that benchmarking efforts are incomplete, with: 65% of corporations using only Engagement Data as the top measurement metric, a mere 22% capturing Product Revenue, a key element in quantifying value and ROI.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 26, 2013
    [Product] Manufacturers: Tips on Getting More of Your Distributors Time
    From the manufacturer’s point of view, their biggest challenge is getting the distributor’s salespeople to focus on their products. While most people focus on products, don’t overlook the opportunity of how to sell and look for application opportunities when on a job site or in a plant. Sound familiar?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, JANUARY 28, 2013
    [Product] 5 Steps to Better Referral Selling
    The most effective, productive way to build a business is through referrals,” Black insists. Today's post from the Chamber of Commerce features business-growth advice for small companies. There are many sales strategies, but none as effective as referral selling. So, how can people in sales best tap into the power of referral selling?
  • HUBSPOT  |  MONDAY, AUGUST 23, 2010
    [Product] Understanding the ROI of Customer Evangelism
    As “evangelists,” happy customers engage others in positive communication around a specific service or a product in order to “convert” them. If you have forms that encourage product sharing within an existing pool of customers, make sure you track the success of these initiatives. “ What is the ROI?
  • B2B IDEAS @ WORK  |  THURSDAY, APRIL 5, 2012
    [Product] Theory of Reasoned Action in B2B Marketing
    Soon after the client launched the product, they wanted to add the phrase “Be Green” to the existing messaging to appeal to social attitudes regarding recycling and saving the environment. Scientific Theory: According to the Theory of Reasoned Action (TRA), people often make decisions based both on personal and social attitudes.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JANUARY 25, 2012
    [Product] Foot in The Door: Getting B2B Prospects to Make a Big Leap By Starting Small
    For example, if you are marketing a B2B product or service that requires your prospects to make a huge change (such as switching from a provider they’ve used for decades), it may be useful to have them agree to a smaller change first to get your foot in the door.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JUNE 22, 2011
    [Product] Subscribers to Free Content are NOT Leads
    Track 2 should be for nurturing those prospects who meet your general demographics but have not scored high enough to receive content meant for the middle of the funnel such as case studies, application notes and product comparison guides. I’ve heard some of my manufacturing clients call their subscribers free content leads. Timeframe.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MARCH 1, 2011
    [Product] Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity
    Salespeople mail out marketing brochures and product datasheets in an effort to maintain a relationship. Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “ B2B Lead Generation without Lead Nurturing is Doomed to Fail. ”.
  • READYPULSE  |  THURSDAY, OCTOBER 10, 2013
    [Product] #BeyondHashtags
    Give them social proof that your product is high-quality, and cool right on your eCommerce site by integrating authentic social stories from your most influential customers. By displaying your cool customers’ photos on your product page you get a similar social experience shopping online as you would shopping in-store.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2011
    [Product] Top Questions You Asked about Producing a Webinar
    To help businesses get started on using webinars for lead generation, yesterday we hosted a session that extensively covered the webinar production process. Livestream and AnyMeeting.com offer free versions of their product. So do you have any comments that will continue our discussion about webinar production?
  • LEADERSHIP  |  TUESDAY, APRIL 15, 2014
    [Product] What’s Your B2B Marketing Mission?
    To embark on a mission that drives us to deliver not just the best product or service but to strive for something better than the best. Musk reminds us that it’s very easy to ask customers what they like about your product. 'Start Thinking Out-Of-The-Planet! That’s the magic of this innovation…it only gets better every day.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 15, 2013
    [Product] Are You Marketing to the Right Audience?
    Figure out what needs to happen for your client to buy your products in the shortest amount of time possible. For example, if you sell legal management software, organizations and individuals in the midst of legal action are most likely to purchase your products. few practices, however, can help you understand your customers.
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 27, 2010
    [Product] Using Content for Inbound Marketing: Mine or Yours?
    The types of content curation vary, but here are two types to consider: External content created about (or referencing your company or products). The discussion is focused on several different options to meet the growing content needs for prospect engagement and includes ideas about content aggregation, curation, filtering and syndication.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 17, 2014
    [Product] How to Create a Compelling Company Explainer Video
    'Get this: 92% of B2B customers watch online video, and 43% of them  watch online video  when researching products and services for their business. You can save lots of time, since most video production houses have the voice over talent and everything you need in-house. If you answered no, you’re not alone. Work with a Pro.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 14, 2013
    [Product] 5 Copywriting Tips to Enhance User Experience
    'When it comes to copywriting and your business, you may have put a lot of thought into how you  describe your product or service on your website or in ads, but have you considered how your copywriting impacts your  user experience (aka UX)? ” Just by changing some words! “Copywriting is the secret weapon of UX.” What is it?
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 17, 2014
    [Product] 11 B2B Website Mistakes and How to Avoid Them
    Make sure that your writer doesn’t write boring content that is so typical for B2B product and service marketing! 'Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Your content is static.
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Product] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    The Amazon app allows shoppers to snap a photo of a product instead of scanning the barcode or typing the name of the item into a search bar. It then pulls up the product from the photo, allowing customers to purchase it instantly. eCommerce: Creating a More Convenient (Personalized) Shopping Experience. billion, an estimated 18.4
  • VIDYARD  |  MONDAY, SEPTEMBER 9, 2013
    [Product] Joe Gelata: Opportunities for marketers using marketing automation and video
    By including video in emails to leads, you’re able to monitor engagement data specific to certain leads, and then send customized follow up featuring calls to action about products that viewers seem particularly interested in. Segment and consolidate to target leads at the right time.
  • HUBSPOT  |  THURSDAY, JANUARY 3, 2013
    [Product] Is the Marketing Campaign Dead?
    As a result, your marketing needs to be about them , not you -- at least until they trust you enough to want to know more about you and your products. In the old world of marketing, you could run a campaign of ads that promoted your product, and then you could turn off all of your marketing for a while. wink wink) “. What next?
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 7, 2013
    [Product] Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups
    The expertise demonstrated in your blog makes people think your products and services are equally topnotch. 'Artillery B2B Marketing Blog > The Forward Observer B2B companies who blog can benefit from all the essential marketing nutrients it provides, including increased awareness, better quality leads and sales. So what exactly is a blog?
  • ANNUITAS  |  THURSDAY, FEBRUARY 20, 2014
    [Product] Content Creation Fundamentals
    Your goal is to write something your buyer wants and NEEDS to read to help them solve their problems, not the latest product specs or brand propaganda. 'People have an irrational fear of writing I think. Why do people struggle creating content, even short blog posts? How much content do we create? That is just an editorial calendar. Ask them.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Product] 12 New Year's Marketing Resolutions You Can Actually Keep
    We all know that when consumers look for a product or service, they turn to search engines for answers. With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. How will your business keep up? Well here's the good news. And, hey, no need to wait. Tweet this resolution! ).
  • ILLUMINATING THE FUTURE  |  TUESDAY, APRIL 23, 2013
    [Product] Gridlock: Why B2B Marketers Must Get Off the Content Grid
    Content production becomes an end in itself. Expectations then begin to eclipse content production capabilities. And, should the results of awareness and demand campaigns prove disappointing relative to the content production investment, the credibility of Content Marketing is called into question. Want added complexity?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 3, 2013
    [Product] Adjust How You Think About Content (It Could Actually Lessen Your Workload)
    Your sales team has very “real-world” experience with your products and services that you or your marketing team may not have. And of course, create content that addresses the FAQs they receive every day to make their time more productive. If implemented properly, though, content can easily lessen your overall workload plus save costs.
  • HUBSPOT  |  WEDNESDAY, APRIL 11, 2012
    [Product] How to Select the Right CTA for Every Page on Your Site
    Awareness: Prospects have either become aware of your product or service, or they have become aware that they have a need that must be fulfilled. Evaluation: Prospects are aware that your product or service could fulfill their need, and they are trying to determine whether you are the best fit. CTAs are a great way to do that. Voila!
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 4, 2013
    [Product] Ted Talks – The Puzzle of Motivation with Dan Pink
    Marketing Made Simple TV is a production of Find New Customer s and is hosted by Jeff Ogden , who holds a degree in Marketing from the University of Notre Dame. New 'Here at the top-rated B2B marketing blog Fearless Competitor, we believe Sundays are for learning. This is why we share TED Talks. This is why we share TED Talks. million times).
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 15, 2011
    [Product] Sales Prospecting Perspectives Weekly Recap - Week of July 11th
    It’s as if you're about to sell them this insane product that they clearly don't need, but somehow you'll talk them into buying. To more of a productive call that could help to uncover some genuine interest.". Happy Friday, everyone! We have a great little recap for you this week. found a couple blogs that are well worth noting.
  • LOOPFUSE  |  WEDNESDAY, JULY 14, 2010
    [Product] Why APIs Matter
    However, what is often missed is this automation can expand outside of the product itself.  For example, if prospects haven’t used the product after registering, the first challenge is to get them to use it. LoopFuse offers a wide variety of webservice APIs to allow for such automated integration. Report Email Abuse © 2010.
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 3, 2010
    [Product] How you can make life easier for your sales team « Loopfuse.
    LoopFuse even provides a direct link to the product so any sales member can drill down into more detail on the lead’s activity or the company’s activity as a whole. Not to mention, speaking intelligently to a lead about their pain points helps them relate better to you and the product which makes the sales process much smoother.
  • YOUR SALES MANAGEMENT GURU  |  FRIDAY, DECEMBER 28, 2012
    [Product] Rural Wisconsin and the Passion of Impact
    Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com               www.AcumenManagement.com. Holiday Reflections and the Passion of Impact. I grew up in rural Wisconsin-that is how it is supposed to be on Christmas morning. What do I mean by rural? Amazing…. link].
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 7, 2012
    [Product] Are You Ready For A Discussion Or Do You Want To Have A Monologue?
    This persistent information flow creates a robust body of work about the product, service or company. Recently, I blogged about measuring engagement in online communities. The post and accompanying framework were focused on measuring engagement within private online communities - primarily B2B. The problem is one of engagement.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 18, 2011
    [Product] Why Content Marketing with Video Is Key
    Tom had installed a video production studio in his house and was gearing up for making his own infomercials and training videos. Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Even back then (2005?) As a professional speaker, it was a natural marketing vehicle for Tom.
  • SALES CHALLENGER  |  TUESDAY, APRIL 16, 2013
    [Product] Why You Should Question Your Sales Culture
    Whether on a journey from product selling to solution selling, or on a transformation to build a Challenger organization, most of us are implementing changes to cope with increasingly informed buyers. 'Today, more than ever before, sales organizations are embracing change. And, can sales culture be changed anyway?
  • SALES CHALLENGER  |  TUESDAY, MAY 15, 2012
    [Product] Cross-Selling: Mission Impossible?
    Lack of knowledge of other products and divisions. The mission seems simple enough: engage customers with additional parts of our business.  We know there are additional ways to be partnering with these customers that can benefit both parties.  However, it always feels so difficult, often times, nearly impossible.  What gives? 
  • B2BMARKETINGSMARTS  |  FRIDAY, NOVEMBER 12, 2010
    [Product] Two ways to use your B2B customer database as a valuable targeting tool.
    B2B market must be: Able to be clearly defined and described, Big enough to warrant B2B marketing efforts and costs, Reachable via some channel — direct mail, email, telemarketing, industry pubs, membership groups, trade shows, Qualified to buy the B2B product or service being sold. There’s the value of networking, of course.
  • STORIES THAT SELL  |  TUESDAY, AUGUST 3, 2010
    [Product] The ‘Tell ‘Em, Tell ‘Em, Tell ‘Em’ Approach to Case Studies
    For example, maybe the #1 take-away is that the featured product enables faster customer support. Ever heard this popular expression regarding presentations? "Tell them what you’re going to tell them. Tell them. And then tell them what you told them." " Or something along those lines. Why should we repeat ourselves?
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Product] How to Protect Your Website Content From Future Panda Updates
    If you run an online store, consider a weekly product roundup in which you list the highest selling products of the week as well as what makes those products great and unique. Balliett is also the co-founder of Killer Infographics, an infographic design firm based on Seattle. Easier said than done, right? They aren't dead.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 5, 2011
    [Product] Trade Shows and ROI Measurement: 5 Key Metrics
    If you’re launching a new product, consider giving one-on-one or group demonstrations. Pay special attention to the pages for the products and offers you featured at the show. Most of you participate in various trade shows from time to time. Enjoy. That’s OK though. Consider Here are a few of our suggestions: 1.  Leads: .
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Product] 19 Reasons Your Social Media Might Not Work Out the Way You Planned
    Letting current events and product launches sneak up on you can make your marketing feel all out of wack. 'Social media is the most volatile and unpredictable marketing channel we’ve ever seen. Each network is constantly being innovated, redesigned, or updated. 1) You’ve Assumed Your Audience Is All the Same. 3) It’s Not as Easy as It Looks.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 5, 2011
    [Product] 10 Business Blog Posts You Should Write NOW
    With that problem in mind, write a detailed blog post that provides practical and non-product focused solutions. The Data Story - As a business, you are working on selling an idea as well as a product or service to your customers. Creating content is the cornerstone of inbound marketing. This problem ends today. Let's get started!
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 12, 2013
    [Product] Dude, Where’s My Phone Lead?
    Businesses that use intelligent call routing have the option of steering that lead to the right agent or department based on custom specifications (location, product, etc.) When a sale is on the line, the last thing you want to hear your agents saying is, “Dude, where’s my phone lead?!” Tracking Which Marketing Activities Generate Leads.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 14, 2012
    [Product] 17 (of the) Best AdWords and SEM Guides of 2011
    Janel Landis Laravie highlights changes Google had made to give paid search results more prominence, among them Local, Product, Video, Phone and Sitelinks, and states that “If you still are not using these, you are missing out.” That high-level analysis is misleading, however. pages with a conversion form and limited content).
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Product] Identifying A Target Audience for Manufacturers
    that you want to engage in order to best sell your product(s). Next identify who you want to buy your products. However, you may find out that the real decisions makers are CFOs who don’t center themselves around the product specifications but focus on big picture results. When: When do customers buy your products?
  • SALES LEAD INSIGHTS  |  MONDAY, MARCH 1, 2010
    [Product] B2B Marketing University: 3/3 in DC and 4/7 in Palo Alto
    No product pitches. Join us for a complimentary afternoon seminar and take your business-to-business marketing and lead generation to the next level. Your attendance is free, compliments of B2B Marketing University’s sponsor, Silverpop. The best part is that B2B Marketing University is 100% pure education for serious B2B marketers.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Product] Four “New Marketing” Skills You’d Better Learn Quick
    His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty.  by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz. You can connect with Matt via email , Twitter , LinkedIn or his blog. Are you taking advantage?
  • MARKETING INTERACTIONS  |  TUESDAY, JUNE 22, 2010
    [Product] Webinar Q&A: How to Build an eMarketing Strategy to Drive Sales
    If you’re creating content designed to help a prospect solve a problem, then your strategy is often the same across services, professions and product/solution companies. It’s not about the products or services. Thanks to the attendees of today's Swiftpage Thought Leader webinar series - you were terrific. Email Subject Lines.
  • EMARKETING STRATEGIST  |  MONDAY, FEBRUARY 14, 2011
    [Product] Even the Big Guys Screw Up SEO
    They even outranked manufacturer’s websites for their own product names. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” wasn’t surprised because I think it happens way more often than Google lets on. Penney’s site ranked so well. Featured
  • PR MEETS MARKETING  |  WEDNESDAY, MARCH 4, 2009
    [Product] Measuring The Cost of Bad or Good Online Reputation
    If I assumed that each person bought at least one Skittles product that cost $0.75, then the potential value would be $448,500.  . By noblelgnoble via flickr. received this question from Nathalie Seoteman after she read my free ebook on using social media:  . efforts? This raises an interesting and very complex question. The “formulas”.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 30, 2008
    [Product] How to use social media for lead generation
    The team established the group as a forum to discuss issues not related to the company or its products but issues related to network test equipment and security. I’ve been blogging for over five years. When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 12, 2012
    [Product] If There’s One Thing Constant About Marketing, It’s Change
    Someone who wants to buy a product or service now has a whole world to shop in (online) or at least to investigate what they want to buy before they buy it. the customer’s experience using the product purchased. If you like change, you might consider a career in marketing. Marketing has changed light years in the last ten years.
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