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  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 2, 2010
    [Product] Five questions to ask before beginning a social media initiative
    But for more niche markets and products, or more specialised B2B sales models – it may take some more research and listening to your customers before you begin any outreach via social channels. New concepts like ‘social CRM’ are appealing for many reasons. But, ultimately, are not a replacement for traditional CRM.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 9, 2014
    [Product] Advice from a Social Pro: Using Video for Your Small Business or Non-Profit [VIDEO]
    Using Vine or Instagram video to highlight small pieces of information about your product or service. Based in Portland, Maine, Brooks provides great tips to efficiently and effectively integrate video into your social media and marketing activities. Some of the highlights that Rich hits include: Creating videos that are 2 to 3 minutes long.
  • CONTENT MARKETING TODAY  |  FRIDAY, OCTOBER 23, 2009
    [Product] Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers
    Whenever possible, use your own company’s products or services to prove their worth to your customers. This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. Drink your own Kool-Aid. It’s not the money.
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Product] 15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare]
    You’ve got to believe in the product.” 'Let''s face it -- it''s really easy to have Shiny Object Syndrome in marketing today. With such a rapidly changing industry , we''re always trying to stay up on the latest and greatest. New tools! New social networks! New audiences! Gotta try them all!". We try to write in the vernacular.”
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Product] 7 Social Media Time-Sucks to Eliminate Today
    Stop talking about your product. Don't waste your time talking about yourself and your products or services, because, well, no one really wants to hear it. But another very important thing inbound marketers must optimize is time. Yes, compared to outbound marketing, inbound marketing saves money and is much more effective.
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Product] CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night
    As product and service advantages erode under the weight of global competition, CMOs are asked to drive more differentiating value from the brand itself. Rather than blathering on about their products, they engage audiences with an inspiring point of view, which is beautifully rendered. 'It''s a tough world out there for CMOs.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 15, 2013
    [Product] Are You Marketing to the Right Audience?
    Figure out what needs to happen for your client to buy your products in the shortest amount of time possible. For example, if you sell legal management software, organizations and individuals in the midst of legal action are most likely to purchase your products. few practices, however, can help you understand your customers.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 30, 2013
    [Product] 4 Keys to Nurture Leads and Customers by Creating an Emotional Connection
    For example, a brand-new customer will be focused on product adoption while a customer of five years will want to understand how to take advantage of additional products and features. 'Author: Dayna Rothman Effective lead nurturing today depends on making sure your message gets absorbed by buyers as they are considering their options.
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 14, 2010
    [Product] Content Marketing Challenge: What to Write?
    Of course it’s all about their company products and services, why wouldn’t it be? Can you see how hard this might be when you’re selling serious products and services? Many of the small business clients I consult with have this problem. What do they write to replace the lorem ipsom ? Human faces and eye contact.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 15, 2010
    [Product] The Ladder of Emotional Values: Pleasure Reigns
    At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. The only way to differentiate a company’s products and services is through adding emotional value. What emotions are people seeking to satisfy online?
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [Product] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    Yet, the gains in sales productivity alone (more qualified, sales-ready leads) are enough to justify the investment. 'This blog post is not targeted to the Seeking Alpha crowd. The program investment required for a proper L2RM strategy is non-trivial. This is the reason I am long on many of the players in the marketing automation eco-system.
  • B2B LEAD BLOG  |  MONDAY, DECEMBER 2, 2013
    [Product] Learn How to Maximize Lead Generation
    To me, the big offender is list vendors, who present their products as “lead lists.”  'Anyone with a blog can call themselves a thought leader – but how do you find the real deal? If you’re lucky, you meet Ruth P. Stevens (her incredibly impressive bio is at the end of the article).  Budget? Technique? Lack of alignment? don’t have a number. 
  • WRITTENT  |  THURSDAY, MAY 16, 2013
    [Product] Does SEO Copywriting Limit Creativity?
    Don’t be afraid to spend time between tasks doing “non-productive” things, like taking a walk, browsing competitors’ content, or chatting with customer service reps. Breaks not only recharge your creative batteries, they also make you more productive and help you generate new ideas. Image Credit: Kukhahn Yoga/Flickr. SEO.com. Hubspot.
  • JUNTA 42  |  WEDNESDAY, JUNE 20, 2012
    [Product] Setting Uncomfortable Content Marketing Goals: Now
    If you truly have a product or story that is worthy of being talked about (if you don’t, you have bigger problems than content marketing), then becoming the trusted expert in your industry is central to you selling more on a consistent basis. I just finished reading The 10X Rule by Grant Cardone. m calling bull on that. Would anyone miss it?
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 2, 2012
    [Product] Why Small Businesses Need Smart Marketing
    Small businesses need loans in order to take product and service ideas to the next level. Photo credit: Wikipedia. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. Smart marketing has never been more vital to small businesses than it is today. Local. and Bing.
  • VOLACCI  |  TUESDAY, MARCH 18, 2014
    [Product] About Our Partnership with Net-Results
    If we can accomplish that then I believe we’ll be well on our way to a successful product launch. 'Today we announced that Automatr, our marketing automation platform for Drupal, was built on the Net-Results platform. The partnership we have with Net-Results is about playing to our strengths. Not to mention the technology is great!
  • CK'S B2B BLOG  |  SATURDAY, MARCH 2, 2013
    [Product] New, Improved and Innovative: CK's new sites, services & eBooks!
    This power-packed eBook focused on the most important part, product & process of business: Innovation. I am so pleased to introduce my new websites (destktop & mobile), new eBooks and new services. So, what all is new? In a word: EVERYTHING! For a short overview of everything new, please go here. Retreats & More.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Product] Weekly Wrap-up: March 23rd
    Lisa Angelettie shares some ideas on how to move from overwhelm to productive Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We get the same charge from certain blog posts we stumble across. Enjoy!
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Product] Savvy Speaks: Inspirational Marketing Campaigns
    " (CLR cleaning products) It manages to capture the exact message they want to get across, while using a modern, unusual expression (like "I am all kinds of _ right now") that can also be easily understood by anyone who maybe hasn't heard that particular colloquialism. Clear, concise and creative. One kind of clean."
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 20, 2011
    [Product] How Are You Providing Value To Your Inside Sales Team?
    Schedule a weekly call conversation around new verticals to dial into, a new product demo to watch or call shadowing sessions with your clients inside team. Sometimes in our business, it’s difficult to stick to a daily agenda or plan. Sales Management has its ups and downs. Sit in on calls with BDRs that are hitting road blocks.
  • PUZZLE MARKETER  |  WEDNESDAY, OCTOBER 10, 2012
    [Product] The Rise of Real-Time Bidding. Is Your Business Behind?
    If you don’t know how many consumers are bouncing off your landing pages versus purchasing your products or signing up for your newsletter, then you’re stuck. Below is a guest post by Aubree Parsons , a bright and energetic writer/journalist focused on many topics including marketing. Install some web analytics software.
  • WEBBIQUITY  |  MONDAY, AUGUST 2, 2010
    [Product] Five Social Media Marketing Reports and Guides Worth Checking Out
    This report explores the state of current b2b lead generation efforts and, more importantly, provides recommendations for marketers on how to improve both the productivity of lead generation programs and the measurement of ROI. Much has been written about content marketing from the delivery side. How are they doing it? They need to cut costs.
  • B2B MEMES  |  WEDNESDAY, APRIL 14, 2010
    [Product] 5 Keys to Effective B2B Content
    If you write about your own product, it will sound like an ad. No matter how objective you are, when you talk about your own product or service you will reveal your bias. If you believe in your product, you should show it, whether in your PR or your traditional marketing. Photo by Brenda Starr. Why the surprise?
  • B2B MARKETING SAVVY  |  THURSDAY, AUGUST 27, 2009
    [Product] First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz
    A software client company we shepherd just dipped a toe into Twitter waters as part of a tech product launch.  Other Popular Posts:      Analog Bridges to Social Media       “News&# as Sales Collateral        Twitter Blurs the Line       Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. Welcome!
  • MARKETING ACTION  |  THURSDAY, APRIL 11, 2013
    [Product] Tweetchat 101
    Each conversation happening in the social sphere can give insight and intelligence that can be used to improve a company’s product offering, brand image, or sales strategy. 'What’s a Tweetchat? And why should you care? For all of you green social media users, Tweetchats are: Virtual meetings held on Twitter.
  • HUBSPOT  |  THURSDAY, MAY 3, 2012
    [Product] How to Leverage Thank-You Page Real Estate for Better Marketing
    It's kind of like buyer's euphoria -- capitalize on that feeling to direct them to case studies, information about your company, your product and pages, and the like. The survey results help our product marketing team gauge the effectiveness of their messaging efforts. that moment after a lead converts , and you say "thank you.".
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Product] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
    recent product example (outside B2B) is HP’s TouchPad, the tablet offering that was abruptly scrapped following a chilly reception by the market. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Or Modernista! Modernista! Oracle Sitewire
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Product] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
    recent product example (outside B2B) is HP’s TouchPad, the tablet offering that was abruptly scrapped following a chilly reception by the market. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Or Modernista! Modernista! Oracle Sitewire
  • LEADSLOTH  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Product] Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?
    However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. That brings up a range of questions: What does CRM integration mean?
  • BIZNOLOGY  |  THURSDAY, JULY 3, 2014
    [Product] Has social business finally arrived?
    One of the other major changes in how social business is impacting organizations comes from the area of product development. 'Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. Innovation is being crowdsourced.
  • BIZNOLOGY  |  MONDAY, JANUARY 6, 2014
    [Product] Answers to 5 common questions about SEO strategy
    In particular, this content strategy should encompass the goal of creating useful content that resonates with your target market and the keywords they use to search for services or products like yours online. 'Image via CrunchBase. How do I earn and sustain top rankings in Google and Bing? Do I really have to write unique content?
  • BUYEROLOGY  |  WEDNESDAY, APRIL 27, 2011
    [Product] Creating Scenarios About Your Social Buyer Persona
      In the design of products as well as in experience design, stories presented as scenarios began to appear in the mid to late 90’s as a way of imagining the usage of products in a contextual environment.  Image by jasoneppink via Flickr. Story telling has obviously been around for a long, long, long time. 
  • BUYEROLOGY  |  TUESDAY, APRIL 12, 2011
    [Product] Engage the Social Buyer Persona
      Setting up avenues for B2B buyers to place reviews of your product or service can be powerful – and yes – frightening.    Collaboration : Opening avenues of engagements to collaborate on innovation and new product development is another step B2B companies can take today to allow buyers to opt-in on engaging.
  • PAUL GILLIN  |  MONDAY, JANUARY 16, 2012
    [Product] Live Blog: How to Make Collaboration Cook
    Liew told of one product manager who spotted a post on the company’s Facebook page that he couldn’t decipher: “Holi hay ghar me mat bhetto.” ” Google Translate couldn’t figure it out, so the product manager put the question on the network. The start with knowing what you want to accomplish.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Product] The Appeal of B2B Social Networks
    They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. “Community isn’t just about discussing products but about getting to know each other and making friendships,&# says Nicholas Tolstoshev, a Spiceworks community manager.
  • CONTENT MARKETING TODAY  |  SATURDAY, JULY 17, 2010
    [Product] 5 Content Marketing Lessons to Learn from The Agony of an Auto Dealer Showroom Experience
    Wouldn’t it be great to get some tangible product information in a showroom without having to survive a gauntlet of desperate-seeming sales guys? Display in-depth knowledge of your products and services in the context of your customers’ concerns. They Don’t Make It Easy to Buy. They Make You Want to Run for Your Life. One can dream.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 28, 2012
    [Product] Getting Started with Pinterest
    Dubbed as a “virtual pinboard,” it lets you organize and share photos of the many products, places, and things you find interesting online. Ninety-nine percent of the approximately 7,000 pins tagged on their Pinterest board comes from advocates of the ModCloth brand and products, she says. Who Enjoys Pinning? Not necessarily. Brand.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Product] Content Marketing and Halloween: 5 Eerie Similarities
    While it’s a nice gesture if you aren’t home (or are just too lazy) to serve the neighborhood children, leaving a bucket of candy on the front step likely won’t be very productive for any of the parties involved. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. Be Original.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Product] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    But, hey, the assessment you write for your product or service could be the next viral internet phenom; in which case your metrics would be even higher. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Follow Seth on Twitter @sethwlieberman. . Lots of people. 
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, SEPTEMBER 20, 2012
    [Product] Make the Most of Your Blog
    Post entries on industry trends, new products and events in your industry. Involved readers are more likely to think of your product or service when they need it. Today's post from the Chamber of Commerce features business-growth advice for small companies. Where some companies go wrong, however, is in the execution. Update it weekly.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Product] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    Whether you’re promoting an event, new product, special deal, or webinar, your cover photo is the perfect place to highlight your most important promotion. 'Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? Read some more ideas for creative cover photos here.). Social Media
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [Product] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
    Are your product detail and checkout pages responsive? Come up with a list of the 5-10 most frequently asked questions -- either about your products or how to use them, or topics tangentially related to them -- and create one or more blog posts that answer each of those questions. What is Hummingbird? Then why the new algorithm?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Product] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    Are the products and options presented meaningfully on a small screen? 'Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the  U.S. Census Bureau , nearly 17 percent of the U.S. population identify themselves as Hispanic or Latino, comprising more than 53.4 million in 2000 to 50.5
  • VIDYARD  |  FRIDAY, SEPTEMBER 12, 2014
    [Product] Jazz up Your B2B Video Marketing With These B2C Lessons
    You have a smaller audience, your products only appeal to a niche, and there’s only about ten people on planet Earth who can wrap their heads around what it is you offer. There’s absolutely no reason it couldn’t be swapped out for a massive IT server or other B2B products in a funny way. 'Okay, admit it.
  • NUSPARK  |  SUNDAY, OCTOBER 21, 2012
    [Product] Targeting B2B Companies with Online Display and Social Media Advertising
    You have a product/service that specific firms may need to complement their own solutions. With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs). 
  • VIEWPOINT  |  MONDAY, OCTOBER 24, 2011
    [Product] Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation
    Derek notes that Salesforce’s Chatter is used to communicate both externally (customers, suppliers and distributors) and internally (production, engineering, and purchasing). An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like?
  • B2B MARKETING ONLINE  |  TUESDAY, AUGUST 24, 2010
    [Product] More data, so what?
    We have become data consumption monsters in both our personal and business lives – Overrun with emails, reports, stats and charts but is it making us any more productive? Guest blog by Graham Cooke, managing director of QuBit Digital. Too much data leads to indecision and a lack of ability to focus on the most strategic issues.
  • B2B MARKETING ONLINE  |  FRIDAY, MAY 21, 2010
    [Product] Want ROI from social and mobile media? Don't just show up (participation). step it up (innovation).
    and they’re looking to your apps to solve their problems and improve their productivity. Many B2B marketers advocate for companies to integrate emerging technologies into the marketing mix. Naturally, I count myself among them. Participation in these media keeps your brand relevant. Check! Facebook group? Check! Mobile App? Check!”
  • INBOUND SALES NETWORK  |  THURSDAY, OCTOBER 4, 2012
    [Product] What’s Wrong With Marketing Automation?
    Marketing automation involves more than the implementation of a new product. You need to get away from thinking linearly about how to sell your product to thinking dynamically about how your customers buy. Everyone loves a shiny new toy. It’s new and shiny and well, what else could you ask for? Not getting enough leads into the system.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Product] B2B Websites: How To Generate More Leads
    Decision makers and influencers are more likely to find you before you know they are in the market for your product or service. Rather than trying to get your blog readers to ask for a product demo, take it slow and try to get them to just subscribe to your blog so you can begin an ongoing relationship. Don''t be. But there’s a catch.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2011
    [Product] 3 Marketing Lessons from Kate Middleton’s Biggest Secret
    This is the same reason companies like Apple schedule exciting press announcements regarding new product releases: to generate pre-release buzz. In fact, chatter about Kate’s wedding dress is one of the highest search trends on Google and every possible mention of it stirs up even more gossip. Make Exciting News Early. Final Thoughts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, APRIL 2, 2011
    [Product] Are you ready for the Social Boom?
    How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, … and Grind Your Competition into the Dirt. When it comes to practical sales and marketing advice, nobody does it better than Jeffery Gitomer.  What a great opportunity to work with a legend! 
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 14, 2013
    [Product] Hook, Line & Whitepaper: Why Content Needs to Know Its Place
    More and more, I suspect, we are generating demand for content, and not for our products. 'I’m not sure why content is suddenly all that. Good B2B marketers have been flinging whitepapers , worksheets, calculators and webinars into the ether for years. Truly this is content’s Golden Age. Here’s a hint: to sell things.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MARCH 9, 2010
    [Product] Email Design Review Gallery « The Effective Marketer
    This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) Side banner is a good way to try “sell&# additional product and increase registrations. Are you in search of inspiration? Or just want to see what’s out there? Too confusing.
  • MEASURABLE MARKETING  |  TUESDAY, SEPTEMBER 21, 2010
    [Product] The Question of Email vs. Social Media: 4 Reasons Why Email is Still Relevant
    Sending out permission-based, segmented, personalized emails is relatively easy, especially when you’re using an email campaigns software product designed for non-technical users. Don’t forget about email! Email is still the biggest and simplest way for marketers to connect with their target audience. can’t. It’s easy.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JANUARY 13, 2009
    [Product] How much is too much? Frequency management and control
    If the messages are in an "active interest" category, you may suppress Low and Moderate Engagement segments from receiving them (up to the minute news, detailed product information, etc), and if the messages are in a "moderate interest" category you may only suppress the Low Engagement segment. conversation. Aunt Hilda? Neighbors?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 12, 2012
    [Product] Appealing to All Decision Makers
    Business people are self interested and want to know how  a product or service will help their company and their careers. By providing  product specifications, descriptions, features, and benefits on the webpages, and packaging them for specific title and job roles, you  can influence all the decision makers with one website. Sales 2.0
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 21, 2014
    [Product] Sales Prospecting Perspectives Weekly Recap - Week of February 21, 2014
    We hope you had a productive week; we sure did, and this afternoon we''ll be having a contest between inside sales reps who passed leads this week. 'Happy Friday, Sales Prospecting Perspectives readers! It''s important to stay vigorous even through equally vigorous weather conditions. Great advice! We''re often cold calling in the office.
  • SYNECORE  |  SUNDAY, FEBRUARY 2, 2014
    [Product] Why Mobile Apps will Drive the Future of Marketing
    Digital marketers focused on producing ever greater amounts of web-based content in an attempt capture consumer mindshare may want to consider this and shift some resources into specific-use mobile app production. 'Virtually every day, new evidence emerges of the consumer shift to mobile. Forming Connections with Mobile. In 2013, the U.S.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 10, 2014
    [Product] Sales Prospecting Perspectives Weekly Recap - Week of January 10, 2014
    At VanillaSoft, Kevin Thornton asks a big question: Are internal conflicts stifling your sales productivity ? 'Happy Friday, Sales Prospecting Perspectives readers! We''ve had a busy week, with clients arriving and inside sales reps ramping up for a successful Q1. At AG Salesworks, we often hold contests for inside sales reps.
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Product] 7 Tips for Creating a Better Call to Action
    Using them on product packaging and in printed marketing messages makes it easier for readers to respond. Provide value here as well, like “Share your favorite product on Facebook and get entered to win a $10 gift card.”. If you’re sending an email, make sure images, headlines, and products all link to relevant landing pages.
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 28, 2012
    [Product] B2B vs. B2C Marketing
    Business marketing will be driven by the relationship where as consumer marketing will be driven by the product. Each product you offer will determine who you need to sell to. Some products will be marketable to both businesses and consumers. Guest post by Megan Totka. Both concepts are pretty self-explanatory.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JUNE 9, 2014
    [Product] 3 Reasons Your Website Isn’t a Brochure
    Back in the day, a brochure was something a small manufacturer created to help communicate its capabilities and products / services. '“Our website is our online brochure,” I often hear from owners of small industrial companies. Given my pre-Internet, print media background, I understand this mindset. They definitely weren’t sexy.
  • THE POINT  |  WEDNESDAY, MARCH 13, 2013
    [Product] 3 Keys to an Effective Autoresponder Program
    In most cases, the goal of an effective autoresponder program isn’t to convince the prospect to buy your product, or even to persuade him or her to request contact from sales. An effective lead follow-up strategy , therefore, is essential to ensuring that you’re getting the most from your investment in demand generation.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Product] 5 Essential Tactics to Jumpstart Your Google+ Business Page
    After you've registered your page and populated it with your basic details, set up a schedule of discussions you'd like to have on industry related topics or problems that relate to your products/services. Start Discussions With Your Followers, Peers, and Influencers. Think of this as an editorial calendar for your Google+ page.
  • WRITTENT  |  THURSDAY, MARCH 6, 2014
    [Product] Write Like a Pro: Top 10 Secrets of Professional Copywriters
    learned that good copywriters get to know so much about the product and the prospect and his or her wants, fears, assumptions, and lingo that the copy soon wants to burst forth as if a dam is breaking. the product’s features, advantages, and deep benefits. testimonials that prove your product has worked for others. Don’t rush.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2011
    [Product] 5 Common Stages of B2B Lead Nurturing
    This is a great time to introduce case studies that provide more depth into how customers solved similar issues, data sheets that demonstrate the impact of your product, and white papers that shed more light on your industry. Let’s just say it can feel more like an odyssey than a simple business transaction. Welcome. Progressive. Accelerator.
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Product] How to Unseat an Incumbent?
    This business case quantifies how the new vendor could deliver superior business benefits (improved productivity and processes, reduced risks and revenue gains) while at the same time lowering total cost of ownership (TCO - lower IT capital and operating costs) compared to the current vendor. Click here for more information.
  • THE ROI GUY  |  THURSDAY, JUNE 6, 2013
    [Product] Which One: Sales Skills or Sales Tools?
    'If you gave a weekend duffer Tiger Wood’s golf clubs could they win the next tournament? No way. It takes more than just a set of good clubs to perform against the best. Equally, if you replace Tiger Wood’s modern golf clubs with those of several decades ago, could he win either? No way. Will the job get done in a timely manner?
  • EB2BLEADS  |  FRIDAY, JUNE 10, 2011
    [Product] Lead Generation Marketing Gets Technology Start-up Major Win
    Cilk's Vice President of marketing, Ilya Mirman, faced a unique challenge when he began working at Cilk: The company wanted to time its product launch slightly ahead of the mass market demand for multi-core computing. Cilk Arts is a software company based in the US. It's the results of 15 years of research and development at MIT.
  • TOM PISELLO  |  TUESDAY, JANUARY 11, 2011
    [Product] Is there an ROI from Social Media? Latest Research Indicates Yes and No.
    However, even though social media ROI measurement is important, Altimeter found that benchmarking efforts are incomplete, with: 65% of corporations using only Engagement Data as the top measurement metric, a mere 22% capturing Product Revenue, a key element in quantifying value and ROI.
  • B2B IDEAS @ WORK  |  THURSDAY, APRIL 5, 2012
    [Product] Theory of Reasoned Action in B2B Marketing
    Soon after the client launched the product, they wanted to add the phrase “Be Green” to the existing messaging to appeal to social attitudes regarding recycling and saving the environment. Scientific Theory: According to the Theory of Reasoned Action (TRA), people often make decisions based both on personal and social attitudes.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JANUARY 25, 2012
    [Product] Foot in The Door: Getting B2B Prospects to Make a Big Leap By Starting Small
    For example, if you are marketing a B2B product or service that requires your prospects to make a huge change (such as switching from a provider they’ve used for decades), it may be useful to have them agree to a smaller change first to get your foot in the door.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JUNE 22, 2011
    [Product] Subscribers to Free Content are NOT Leads
    Track 2 should be for nurturing those prospects who meet your general demographics but have not scored high enough to receive content meant for the middle of the funnel such as case studies, application notes and product comparison guides. I’ve heard some of my manufacturing clients call their subscribers free content leads. Timeframe.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MARCH 1, 2011
    [Product] Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity
    Salespeople mail out marketing brochures and product datasheets in an effort to maintain a relationship. Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “ B2B Lead Generation without Lead Nurturing is Doomed to Fail. ”.
  • LEADERSHIP  |  TUESDAY, APRIL 15, 2014
    [Product] What’s Your B2B Marketing Mission?
    To embark on a mission that drives us to deliver not just the best product or service but to strive for something better than the best. Musk reminds us that it’s very easy to ask customers what they like about your product. 'Start Thinking Out-Of-The-Planet! That’s the magic of this innovation…it only gets better every day.
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 27, 2010
    [Product] Using Content for Inbound Marketing: Mine or Yours?
    The types of content curation vary, but here are two types to consider: External content created about (or referencing your company or products). The discussion is focused on several different options to meet the growing content needs for prospect engagement and includes ideas about content aggregation, curation, filtering and syndication.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 17, 2014
    [Product] 11 B2B Website Mistakes and How to Avoid Them
    Make sure that your writer doesn’t write boring content that is so typical for B2B product and service marketing! 'Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Your content is static.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, JUNE 26, 2012
    [Product] Help! I Can't Close Sales: 5 Ideas to Increase Your Close Ratio
    What are your objectives relevant to the business drivers this product/service addresses? Recently I got an email from Ahmed that said, "Do you have anything on how to close sales? Getting into an account isn't a problem for me. But I get stuck after submitting a proposal. They seem interested. Then, after they get my proposal, nothing.
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Product] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    The Amazon app allows shoppers to snap a photo of a product instead of scanning the barcode or typing the name of the item into a search bar. It then pulls up the product from the photo, allowing customers to purchase it instantly. eCommerce: Creating a More Convenient (Personalized) Shopping Experience. billion, an estimated 18.4
  • HUBSPOT  |  MONDAY, JUNE 13, 2011
    [Product] 3 Marketing Lessons From HubSpot Customer Benchmarks [New Data]
    We have over 4500 customers using the HubSpot product. ” With these aggregated benchmarks, we can address this question for our customers in the product. Consultants are in the business of providing compelling content as a product. As marketers we want to understand how we stack up against the competition. Monthly Leads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 12, 2012
    [Product] The Business Case for Irrelevance
    In some respects, I’m being counter-productive. By {grow} Community Member Paul Mayze. Algorithms are the magic of the Internet. Cloaked in secrecy, they invisibly control big chunks of our personal and professional online lives while quietly collecting, dissecting, and electing what we do and see. Suppose I Google “elephant.”
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 14, 2013
    [Product] Awards: When Are They Worth It?
    Is there an appropriate category for my company/product/service? Make sure that whatever you enter reinforces the value of your product/service/company in the industry. with an innovative process that reduces your company’s environmental impact, by creating a new product that makes XYZ industry better). When they’re worth it.
  • ANNUITAS  |  THURSDAY, FEBRUARY 20, 2014
    [Product] Content Creation Fundamentals
    Your goal is to write something your buyer wants and NEEDS to read to help them solve their problems, not the latest product specs or brand propaganda. 'People have an irrational fear of writing I think. Why do people struggle creating content, even short blog posts? How much content do we create? That is just an editorial calendar. Ask them.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, APRIL 17, 2013
    [Product] [Video] How to Fight Your Biggest Sales Competitor (It's Not Who You Think)
    Doing nothing is the absolute easiest thing for people to do -- even if the process or products they''re using now aren''t doing a good job. 'Who''s your biggest sales competitor? It''s not who you think. It''s the status quo. Over the years, I''ve always lost about 50% of my identified prospects to no decision. can live with that.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  FRIDAY, AUGUST 20, 2010
    [Product] Creating Content that Attracts Prospects to You
    The customer lifecycle begins with trading companies' content for prospects' attention and then gradually transforms into trading companies' products for customers' business. Product-focused marketing content fails to focus on the top priorities of prospects in favor of feature-oriented "show up and throw up” content. Mmmmm good. 
  • ILLUMINATING THE FUTURE  |  TUESDAY, APRIL 23, 2013
    [Product] Gridlock: Why B2B Marketers Must Get Off the Content Grid
    Content production becomes an end in itself. Expectations then begin to eclipse content production capabilities. And, should the results of awareness and demand campaigns prove disappointing relative to the content production investment, the credibility of Content Marketing is called into question. Want added complexity?
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 11, 2014
    [Product] Jeff Ogden of Find New Customers forming the Tampa Chapter of Business Marketing Association
    BMA is the only professional organization with an exclusive focus on business-to-business marketing and its key drivers: Customer engagement and relationships, product and service innovation, value pricing, channels, online/offline marketing communications, and analytics. I need board members. Watch “ What can the BMA do for you?
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 22, 2014
    [Product] How a Sudden Health Issue Changes Everything = a great lesson for everyone
    A customer needed a product that we did not have on the sales floor, but we had it in the warehouse. 'Let me share my story, so that you can prepare for something unexpected like I did. In the first few months of 2014, the future looked bright indeed: I had my first keynote speech in early April. Find New Customers had a great new client.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 9, 2014
    [Product] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    Newsletters deliver relevant content that can build your brand, set your organization up as a thought leader in your industry, introduce a new product, offer videos and whitepapers, and much more. 'AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. marketing?”)
  • SOCIAL MEDIA B2B  |  MONDAY, APRIL 18, 2011
    [Product] Study: 93% of B2B Marketers Use Social Media Marketing
    According to survey participants, many marketers only see Twitter as a way to support website traffic and product/event promotions. The Big Three. B2B marketers overwhelmingly favor “the big 3″ social media channels, with LinkedIn being the most-used channel (72%). Related posts: What is Your B2B Company About?
  • LOOPFUSE  |  WEDNESDAY, JULY 14, 2010
    [Product] Why APIs Matter
    However, what is often missed is this automation can expand outside of the product itself.  For example, if prospects haven’t used the product after registering, the first challenge is to get them to use it. LoopFuse offers a wide variety of webservice APIs to allow for such automated integration. Report Email Abuse © 2010.
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 3, 2010
    [Product] How you can make life easier for your sales team « Loopfuse.
    LoopFuse even provides a direct link to the product so any sales member can drill down into more detail on the lead’s activity or the company’s activity as a whole. Not to mention, speaking intelligently to a lead about their pain points helps them relate better to you and the product which makes the sales process much smoother.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 7, 2012
    [Product] Are You Ready For A Discussion Or Do You Want To Have A Monologue?
    This persistent information flow creates a robust body of work about the product, service or company. Recently, I blogged about measuring engagement in online communities. The post and accompanying framework were focused on measuring engagement within private online communities - primarily B2B. The problem is one of engagement.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 18, 2011
    [Product] Why Content Marketing with Video Is Key
    Tom had installed a video production studio in his house and was gearing up for making his own infomercials and training videos. Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Even back then (2005?) As a professional speaker, it was a natural marketing vehicle for Tom.
  • LEADERSHIP  |  FRIDAY, OCTOBER 18, 2013
    [Product] How To Have A Sexy Campaign In An Unsexy Industry
    'Let’s be honest here – business products lack sex appeal. This is why social media promotions in the B2B industry can be particularly tricky, which is an opposite undertaking within the B2C industry. Top 5 Social Media Must-Knows To Help Build A Sexy Presence. You must invest in social media. LinkedIn (82%). YouTube (77%). Facebook (71%).
  • SALES CHALLENGER  |  TUESDAY, APRIL 16, 2013
    [Product] Why You Should Question Your Sales Culture
    Whether on a journey from product selling to solution selling, or on a transformation to build a Challenger organization, most of us are implementing changes to cope with increasingly informed buyers. 'Today, more than ever before, sales organizations are embracing change. And, can sales culture be changed anyway?
  • SALES CHALLENGER  |  TUESDAY, MAY 15, 2012
    [Product] Cross-Selling: Mission Impossible?
    Lack of knowledge of other products and divisions. The mission seems simple enough: engage customers with additional parts of our business.  We know there are additional ways to be partnering with these customers that can benefit both parties.  However, it always feels so difficult, often times, nearly impossible.  What gives? 
  • B2BMARKETINGSMARTS  |  FRIDAY, NOVEMBER 12, 2010
    [Product] Two ways to use your B2B customer database as a valuable targeting tool.
    B2B market must be: Able to be clearly defined and described, Big enough to warrant B2B marketing efforts and costs, Reachable via some channel — direct mail, email, telemarketing, industry pubs, membership groups, trade shows, Qualified to buy the B2B product or service being sold. There’s the value of networking, of course.
  • STORIES THAT SELL  |  TUESDAY, AUGUST 3, 2010
    [Product] The ‘Tell ‘Em, Tell ‘Em, Tell ‘Em’ Approach to Case Studies
    For example, maybe the #1 take-away is that the featured product enables faster customer support. Ever heard this popular expression regarding presentations? "Tell them what you’re going to tell them. Tell them. And then tell them what you told them." " Or something along those lines. Why should we repeat ourselves?
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