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  • B2BBLOGGERS  |  MONDAY, APRIL 23, 2012
    [Product] Are You Ready for B2B Mobile Marketing?
    Creating engaging images and video delivers customers tremendous value for product research, education, training, installations, troubleshooting … the list goes on and on. Mobile computing is not only a challenge for consumer brands. In 2011, the number of mobile-connected tablets tripled to 34 million. Advertising. Creating Mobile Apps.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 7, 2014
    [Product] Why Hackers Take Down Sites (and How to Protect Yourself)
    Blameless users simply trying to accomplish a routine task (such as order a product or read a blog) are unable to proceed due to a denial of service attack (often referred to as a “DoS” or “DDoS” attack). By Kerry Gorgone, {grow} Contributing Columinist. Why do the Bad Guys try to take down our websites? Fighting back.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Product] 7 Reasons Calculators Are Your Next B2B Lead Capture Tool
    They also make it easier for an individual to present a new product or service to the decision maker. It also increases productivity, saving employees in the office from needing to have as many preliminary conversations leading up to a financial commitment. 4. Interactive content is game changer. What works better than real numbers?
  • NUSPARK  |  TUESDAY, OCTOBER 13, 2015
    [Product] The Relationship between Social Influence and Customer Experience
    It’s the natural by-product of developing a company culture dedicated to delivering extraordinary customer experience and nurturing relationships in every channel. Who influences you, and whom do you influence? For years there’s been talk about creating “brand advocates” with social media. So how do you develop social influence?
  • BIZNOLOGY  |  MONDAY, NOVEMBER 17, 2014
    [Product] 3 Big trends converging for big branding opportunities
    This growing impact presents a unique opportunity for brands to develop new, credible, social purpose initiatives that will attract Millennials to new jobs, buy their products/services, increase their full engagement and encourage brand loyalty. Driving this growth in jobs and innovation is this Generation Y group. They are very restless.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Product] “If we just do _, everything will be fine”
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. “We need someone who knows Eloqua and Salesforce and has recently implemented it.&#.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Product] Foursquare Launches 'Promoted Updates,' PPC for Local Businesses
    This enables users to get the latest news from places where they're loyal customers about things like new specials, products, or other promos. These updates can include anything from a money-saving special, news about a new product line, or a photo of a restaurant's latest menu item. What Are Local Updates? What Are Promoted Updates?
  • NUSPARK  |  FRIDAY, JANUARY 11, 2013
    [Product] The Growth of Video and Mobile Marketing; Key Stats and Trends
    Partnering with media agencies that provide video and motion graphics services ensures creative production and high quality output, without a huge investment. As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Video Posts
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 24, 2012
    [Product] How Print Media Companies Are Adapting to a New Marketplace
    Often, these companies wind up expanding their offering beyond simply information and offering value added products and services. Instead, those companies producing these print products fulfill orders via print-on-demand. The difference has to do with how the consumer views the book product. Thanks Dominck. Online transition.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 20, 2012
    [Product] Everybody needs both Pinterest and LinkedIn
    As I’ve noted in the past, it’s the marriage of promotion, product, place and price that resonates most fully for your customer. (Photo credit: Christopher S. Penn). A few days ago, our fearless leader noted “nobody needs both Pinterest and LinkedIn.” ” And, generally, Mike’s absolutely right.
  • HUBSPOT  |  WEDNESDAY, JUNE 26, 2013
    [Product] The 7 Principles of Conversion-Centered Landing Page Design
    landing page is a standalone page that uses congruent design -- working toward a single collective purpose -- to usher your visitors toward the finish line, be it the collection of personal data or education about your product/service before passing the baton to the next phase of your conversion funnel. Landing pages sit at the heart of CCD.
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Product] How to Add Pinterest's Buttons & Widgets to Your Website
    Place these buttons next to concept visualizations, infographics , product screenshots, etc. on blog articles, landing pages, product pages, other website pages, and even within email messages! Didjya hear the news? Yesterday, Pinterest launched business accounts! If you're feeling a little frazzled -- "Ahh! What do I do?
  • FATHOM  |  TUESDAY, MARCH 1, 2016
    [Product] Content Strategy Lessons from 2 Big, Successful Companies
    In other words, the leadership of this company know in order to find long-term success, they probably can’t rest on the superiority of their software product alone. Assuming your product/service is already excellent , you can then bring your “content game” up to speed. “Hit me over the head. Tell a unique story.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Product] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    Throughout your LinkedIn profile you should use keywords that are related to your products and services. My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound social selling. Use the Right Keywords.
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 7, 2015
    [Product] Why Your Website Needs a Good Cleaning
    They can find your horrible mission statement from 2009, the dumb photo of your receiving department’s holiday party and, who can forget the product brochure from 2004? Have you been keeping your website content up to date? Let me help you out. The answer is no. Why should we? Except this one, horrible fact: every page is a landing page.
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Product] 7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)
    Honda's Pinterest account features a mix of product-centric boards ("2012 Honda Civic Tour"), boards that tie in with Honda advertising campaigns ("What's on Your Leap List?") and a really unique concept called the #Pintermission, which Honda has undertaken to set themselves apart in the social media marketing world. Not necessarily.
  • TONY ZAMBITO  |  FRIDAY, MARCH 30, 2012
    [Product] Channeling Buyer-Based Experiences in SMB
    While the shiny object these days is inbound and the incessant promotion of content marketing, for some products and services, the ultimate deciding factor will continue to come down to the buyer conversation taking place.  © All Rights Reserved I-5 Design and Manufacturer. Therein lays the new buyer realities of today.  Really? 
  • B2B MARKETING UNPLUGGED  |  TUESDAY, OCTOBER 28, 2014
    [Product] Ready for Events That Work?
    For lunch, you can get away with doing a sales pitch or a product demo as long as there is some up-front value from your speaker. Ideally, time it around a content launch, like a new white paper, which is, I hope, timed to support a new product. I’ve got just three words for you: Breakfast. Lunch. Dinner. More on that later. mean it.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 17, 2012
    [Product] The Marketer's Ultimate Guide to Using Dynamic, Personalized CTAs
    Are they just doing research, or are they comparing your product/service to that of the competition? For example, for a visitor you've already identified as a marketing qualified lead , you might want to surface a more product-specific call-to-action such as a free trial offer. Just consider the stats for segmentation in email alone.
  • NUSPARK  |  SATURDAY, MAY 28, 2011
    [Product] An Email to Bob in Sales: Thanks for aligning with us in Marketing
    Dear Bob, It’s Paul in Marketing.  How are you?  I haven’t seen you much around the office lately; I know we’re both crazy busy people. Your definitions of quality leads differed from ours. We weren’t on the same page when it came to target marketing and reaching your desired sales-ready leads. You guys only knew the basics of Salesforce.com.
  • SYNECORE  |  FRIDAY, NOVEMBER 8, 2013
    [Product] Forget Mobile First: It’s Bigger Than That
    She goes seamlessly from a work email to plans with friends to putting something on Facebook—that jump between work, social, productivity and utility is all bound up in her phone, so it serves all those purposes…. We marketers love buzzwords and phrases. For Sephora, mobile is part of our strategy. Youth Gone Mobile. Follow @chrshorton.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 10, 2011
    [Product] B2B Social Media is for the Long Haul
    Companies have developed pilot programs, created social media presences around events and even built social campaigns around product campaigns. It can be 6-9 months, with some cycles as long as 12-18 months for very complex products with many decision makers on the customer-side. Simple, generic product messaging is not what they need.
  • BIZNOLOGY  |  MONDAY, OCTOBER 26, 2015
    [Product] 3 priorities and 25 challenges for CMO’s
    CMO’s narrowly give the edge to excellent service (23%) over product quality (22%) and a trusting relationship (21%) ( Duke University ). CMO’s plan a +12.2% increase in spend for digital marketing vs. -2.1% for traditional advertising in next 12 months ( CMO Survey ). 23.8% of digital marketing budget goes to social media (CMO Survey).
  • VERTICAL RESPONSE  |  FRIDAY, JULY 26, 2013
    [Product] What’s New Weekly: Tile and Update to Twitter Lead Generation Cards [Video]
    We’re back with another episode of “What’s New Weekly.” In this episode, we highlight a cool new product called Tile and provide an update on a new feature to Twitter Lead Generation Cards. As always, look for a new episode every week. © 2013, VR Marketing Blog. All rights reserved.
  • JUNTA 42  |  TUESDAY, DECEMBER 27, 2011
    [Product] Top 5 Content Marketing Articles of 2011
    We still enjoy getting LEGO Club magazine in our homes (even though LEGO decided to shut off their LEGO universe product , which I believe was a horrible marketing decision). How does Groupon create the sheer amount of content they do, in a way that is engaging AND sells more product? Here’s to a fantastic 2012.
  • WINDMILL NETWORKING  |  SATURDAY, OCTOBER 12, 2013
    [Product] Social Media Contest App Review: PromoSimple
    Related Stories 20 Simple Ways to Integrate Social Media with Traditional Marketing Practices How the Right Social Media Dashboard Can Increase Your Social Productivity Social Media Influencers or Ambassadors? And there are countless others that exist. Featuring Contributions from Global Thinkers. How to Identify Them.
  • PUZZLE MARKETER  |  MONDAY, MAY 14, 2012
    [Product] Social Media has a Strong Influence on SEO
    This can be a very effective way to develop relationships and get people talking about your products, services and brand. Quality Content Ultimately, you cannot control whether people talk about your site or products on social media. In recent years, many people have started to use social media on a daily basis.
  • HUBSPOT  |  FRIDAY, JULY 10, 2015
    [Product] Unify Your Publishing Database to Turbocharge Your ROI
    From growing subscriptions for products like print and digital subscriptions and special interest publications, to selling event tickets, or providing value for advertisers—a large organically cultivated audience is crucial. Publishers have faced several challenges with the explosion of digital media over the past ten years. Yikes. Media
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 16, 2016
    [Product] 7 Steps to Success for Sales Managers
    for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. 7 Steps to Success for Sales Managers. -A book review-. This emotional connection can only come first when the sales manager is under personal control. Without trust the relationship becomes dysfunctional. Respect.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Product] Change or Die | Fast Company
    trillion a year in the United States alone, or 15% of gross domestic product. ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design. Work/Life.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JUNE 17, 2013
    [Product] Perceived Business Risks Quickly Become Sales Objections
    And your ability to tie it in with our new product launch is unsurpassed. I''ll never forget my meeting with the VP of Sales for a hot telecom company. Your pricing is fair. However, we''ve decided to go with your competitor.". My jaw dropped. stared at him in shock. We just can''t do that.". Our prospects deal with it all the time.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Product] Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More
    Erica Moss , Community Manager at Trello : Because [Facebook offers] such a small amount of real estate, it's important to get to the point quickly with one specific call-to-action, whether it's a discount to redeem, an event to attend or a prompt to learn more about your product or service. don’t] love our content. Facebook lets you do that.
  • HINGE MARKETING  |  THURSDAY, APRIL 3, 2014
    [Product] Hinge’s Fab Five: March 2014
    LinkedIn recently announced that it’s retiring the Product and Services tabs on company profile pages, effective April 14th. On each of these showcase pages, companies can feature a product or service. Top Professional Services Marketing Content from March 2014. Each month an enormous amount of content is published on marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 26, 2011
    [Product] Online Games Teach Kids Valuable Work Skills
    The goal is to develop the best products you can with what you have, through hard work and creativity.  . By Neicole Crepeau, Contibuting {grow} Columunist. Yes, you heard me right. The Amazing World of Minecraft. If you haven’t already heard of the indie game Minecraft, you will.  The game allows you to get quite sophisticated. Your kids.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 25, 2013
    [Product] eMagine Launches New Websites
    The new site allows visitors to research products and rates, open accounts, and learn about The Lowell Five’s history and community involvement. “We are excited to offer a refreshed version of lowellfive.com to our customers and site visitors. We use this blog to provide educational material for our visitors on these subjects. Asahi-America.
  • THE ROI GUY  |  MONDAY, OCTOBER 29, 2012
    [Product] Your Sales Cycle Dilemma in 2013
    If you think your sales teams could do better, here are some important guides that will be vital for addressing the Sales Cycle Dilemma in 2013: Empowering Sales with Mobile Value Selling Product, Solution Value? In our recent ValueStory™ roadshows , attendees have indeed confirmed lengthening decision cycles. proving you are not the same.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 24, 2013
    [Product] The Paradox of Choice – Barry Schwartz TED video
    His relatable examples, from consumer products (jeans, TVs, salad dressings) to lifestyle choices (where to live, what job to take, who and when to marry), underscore this central point: Too much choice undermines happiness. Buffer. Why you should listen to him: 3,190,247 Views. As he says “Choice creates paralysis.”
  • SNAPAPP  |  THURSDAY, MARCH 3, 2016
    [Product] 5 Amazing B2B Examples of Interactive Content
    Due to the nature of a lot of B2B products, services, and industry spaces, bringing the content to life in a way that pops and appeals can be a tricky task, no doubt. In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating. Salads aren’t bringing it hard enough.” Optum. The Mosaic Company. Blackbaud.
  • WEBBIQUITY  |  TUESDAY, MAY 5, 2015
    [Product] The SEO Journey – How long before you start seeing results?
    These include whitepapers, FAQ section updates, blogging, expanding product descriptions and company information. Guest post by Jack Dawson. Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? Old vs. new SEO. In the past, SEO was about identifying the best keywords for businesses.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 30, 2011
    [Product] Mobile Web and Email are Doubling [Chart]
    by Jesse Noyes | Tweet this Mobile should be on everyone’s agenda, whether it be for marketing to mobile devices, designing a product for mobile, or even drop-testing an iPhone 4S and a Galaxy S2 to determine which phone to buy. OK, that shouldn’t be on everyone’s agenda, I’d rather just watch the video.
  • REPUTATION TO REVENUE  |  FRIDAY, MARCH 25, 2011
    [Product] B2B ads worth spreading
    BMW made a huge splash in the ad world in 2001 by commissioning top Hollywood directors to create short, high production value films promoting the ultimate driving machines. Most agencies today at least hope their productions will catch the popular imagination and go viral. It wasn't an original idea. So what's the B2B connection?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 9, 2012
    [Product] 22 Photos from Eloqua Experience 2012
    paulhart1: Full day of product training at #EE12 @ Eloqua Experience North America. by Jesse Noyes | Tweet this There were tears, cheers and plenty of flair. Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? We combed through tons of them to pick out a few select favorites to post here.
  • JUNTA 42  |  SATURDAY, JANUARY 14, 2017
    [Product] This Week in Content Marketing: This is the Year Agencies Buy Media Companies
    We expect to see growth and value on product-revenue opportunities like this one for media companies as the advertising model continues to decline. 2.    Sponsor (36:14). The media product exists primarily to drive AARP membership and build member loyalty. Rants and raves include Tom Brady and long-form content. This Click To Tweet.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 17, 2011
    [Product] Can Your Customers Find Your B2B Industrial Company Online?
    Or joining relevant LinkedIn discussion forums and answering questions your product is a solution for? Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Check the rest of the search results.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 24, 2013
    [Product] 3 Tips to Help Content Marketers Understand Sales Cycles
    This level creates awareness of your product or service. This level creates understanding and measures interest in your product or service. Photo credit: Wikipedia. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. What’s a sales cycle, you ask?
  • MARKETRI  |  MONDAY, NOVEMBER 5, 2012
    [Product] 3 Lessons B2B Brands Can Learn from Man's Best Friend
    B2B companies that push products, services and features will lose in today’s digital world. I open my front door, my heart fills with joy as my beautiful, precious Cavalier King Charles Spaniel (“Cav”) runs to leap in my arms and shower me with kisses. What does this have to do with B2B brands? Dogs get it!
  • MARKETRI  |  MONDAY, JULY 2, 2012
    [Product] Lawyers, you are a reluctant choice, to be avoided where possible. Deal with it.
    " The report states that, while in many areas of life, the Internet has helped empower consumers to make more informed decisions and open up access to products and services, "this revolution (.) This is according to a report on the Legal Futures website. has yet to reach legal services. (.) Time for a review?
  • LEADERSHIP  |  TUESDAY, MARCH 31, 2015
    [Product] If You Dream About Going Rogue, Do It!
    The organization’s product portfolio has been recently consolidated to focus on the cash cows and eliminate or downplay some of the more exciting ones that haven’t quite achieved market leadership status. The Sales team is simply battling the top competitors’ products in the field, for what do they need to sell? Not quite.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Product] 5 Mindset Shifts Marketing Leaders Must Make
    This erosion of asymmetry of information, the consumerization of IT, and the lower entry-point pricing of many products (e.g., We all know that real change starts with a shift in thinking. And so we are winding down the  Future of Marketing  series (for now) with this post on the 5 mindset shifts marketing leaders need to make. Photo Source.
  • KEO MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Product] Webinars Still a Vital Part of Content Marketing
    webinar can be a great way to demonstrate a product, or educate prospects and customers about products or important topics related to your industry. They can also be used for training, in helping your audience learn trips and tricks for getting the most out of your products or services.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Product] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    White papers, product demos, datasheets, case studies, analyst reports, testimonials and videos are just a few of the many content assets that should live in the resources center. A few B2B organizations I suggest using as a model: SEOmoz. Each of these visits and interactions with the brand builds awareness among the customer base. Fortinet.
  • ANNUITAS  |  TUESDAY, MARCH 11, 2014
    [Product] The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?
    Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. posed a few questions at the end of the post — is a Marketing Technologist role really the approach we should be taking to managing marketing’s growing investment in technology? But how have they been doing? Or does it?
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 24, 2011
    [Product] Why Design Matters in Content Marketing
    The companies that rise above certainly have great products or services, exemplary customer service and well-crafted messages. Finally, there’s the implementation – or production – process. I’m pleased to present this interview with Margery Stegman of Schenkel/Stegman Communications Design. wrote for AG Salesworks last fall.
  • HINGE MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Product] How to Run a Successful Lead Generation Campaign
    Lead Generation : The initiation of consumer interest or inquiry into products or services of a your firm. Lead Generation Campaign : The process of capturing and simulating interest in a service or product for the purpose of developing leads. Basic Terms of a Lead Generation Campaign. Building Your Lead Generation Campaign.
  • ANNUITAS  |  THURSDAY, DECEMBER 3, 2015
    [Product] Why We Love an Infographic
    Just as drive-through coffee sounds great, the reality of complex orders and the time needed to produce the product, a Starbucks drive through generally isn’t a time-saver, nor a pleasant experience. Sadly, it’s the same for many infographics. The goal of the infographic to is convey a message without too many words.
  • VIEWPOINT  |  THURSDAY, JUNE 2, 2016
    [Product] Lead Nurturing: Triple Your Marketing Return
    In the epiphany stage they want education and unique perspectives; in the awareness stage they want product information and subject matter experts (SMEs); and in the interest stage they want benchmarks and best practices. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results.
  • BIZNOLOGY  |  FRIDAY, MARCH 29, 2013
    [Product] Social Media Listening Is Sound Business Practice
    Product development. Photo credit: highersights. How many times have you had something, whether it was in your personal or professional life, go wrong because of poor communication? If you are honest, there are likely more than you would like to admit. Having Why is listening so hard for people? Yes and no. They are not sexy enough. Sales.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 4, 2014
    [Product] Reform Your Content Marketing
    Quite simply they do not care about you, they care about what you and your product or service, etc. Halloween may be over but the season of the witch, if you will, lives on. And it is in this season where many marketers, be they B2C or B2B fall prey to the deadly sins of content marketing. Making It All About You. can do for them. 2.
  • HUBSPOT  |  MONDAY, DECEMBER 28, 2015
    [Product] How to Build Your Brand With Instagram: 4 Tried-and-True Tips
    These are your fans -- the people who will purchase your products and services. What this will look like for your business will depend on your industry, but think outside of posting images of your own products and services. Instagram is a platform that has demonstrated tremendous growth. But why? We've seen it work. Unpaid Shout-outs.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 2, 2015
    [Product] 5 Tips for Making Your Customer Marketing Shine Bright During the Holidays
    Middle-of the-funnel prospects:  These are prospects who are actively evaluating your product. Holiday marketing should keep you on their radar and help put your product on their short-list for purchases in 2016. More than 80% of business in Q4 can occur during the last two weeks of December. Focus Your Holiday Marketing.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 15, 2013
    [Product] Cntrl-Alt-Delete- Reboot Your Business and You – @mitchjoel on Marketing Made Simple TV
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers and it is hosted by the award-winning marketing expert, Jeff Ogden. Mitch pulls no punches in this provocative best-selling book or on this show. This is why you need to watch this show. Mitch Joel. Why data is key to business success today.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 22, 2012
    [Product] How to Find New Customers – the superb, classic and free white paper
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. Lead Generation Made Simple – and a true classic. How to Find New Customers.
  • BIZIBLE  |  TUESDAY, NOVEMBER 15, 2016
    [Product] How We Increased Pipeline 504%
    We’ve expanded our production to include webinars, ebooks, data-based reports, infographics and scorecards, while also publishing four or more blogs posts per week. Recently, our marketing team ran an opportunity and pipeline analysis report to see how much our organization has improved over the last year. The value of content is undeniable.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 13, 2011
    [Product] B2B Marketers: Have You Localized Your Content Plan?
    Finding: Though white papers ranked highest for effective content in 7 of the 10 countries surveyed, product literature and trial downloads also made the top 3 list of most effective content type for most countries. If one thing has become clear, it’s that IT professionals search online for information to support their buying decisions.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2016
    [Product] Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick
    Disclaimer: This is my company’s product, but there are other automation solutions in the market that you can use to personalize your direct mail campaigns). 3. Go What can your audience see and do that will lead to a better understanding of your product? The stakes are higher and there’s less room for error. Get Personal.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Product] 9 Companies With Truly Inspiring Mission Statements
    Patagonia''s mission statement combines both the values that bring them market success (building safe, high quality products) and the values that contribute to a better world (philanthropic efforts to help the environment.) Our goal is to create a product in which the true taste of the leaves come through. Question Assumptions. Honest.
  • VIDYARD  |  MONDAY, OCTOBER 31, 2016
    [Product] Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm
    The Forrester Wave methodology included a rigorous process of vendor surveys, scenario-based product demos, executive strategy briefings and customer reference calls to validate each vendor’s products and qualifications. About Vidyard. Media Contact: Brad Hem. Phone: (281) 543-0669. press@vidyard.com. Press Releases
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 18, 2015
    [Product] Emails That Encourage Customer Engagement
    You want customers to love your brand and go out of their way to buy your product or service. You can promote an event or a product occasionally, but your newsletter should focus on engagement rather than sales. How are you currently engaging your customers? One of the easiest ways to increase customer engagement is through email.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 21, 2012
    [Product] Our latest marketing project – Protegrity USA
    Protegrity USA has a wonderful product, vaultless tokenization. That protects critical information like credit card numbers by storing “fake data” rather than actual card numbers, making actual data invisible to hackers. They own dozens of patents. They have world-class customers. And they are a customer of Marketo.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 18, 2011
    [Product] Hug your customers and prospects
    Case in point, we use a marketing automation software product – we’ve paid them a lot of money. If there is one mistake I see businesses make each and every day, it is this: They fail to show some love to customers and prospects! If we post a problem or complaint, they respond. They never call. It is never about me.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 25, 2011
    [Product] Use Content Marketing to Manage Industrial Sales Funnels
    All this sounds great for content marketers but if you are a manufacturer or a distributor, you don’t want to be a content publisher, you want to sell more of your industrial products. B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads.
  • WRITTENT  |  TUESDAY, NOVEMBER 26, 2013
    [Product] 13 Undeniable Reasons to Start a Business Blog
    Customers don’t purchase products from companies and businesses they don’t trust. With your blog, you now have a place where you can freely promote and advertise your products (and you should be!). When you have a new product, you can utilize this space to tell your customers about your product. Really.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 6, 2016
    [Product] The 10 most fascinating people in B2B Marketing in 2015
    With a tip of the hat to Barbara Walters , I’d like to introduce ten fascinating people who have brought new ideas and admirable energy to the B2B marketing world this year. These people are making a welcome contribution. We are lucky to have them. You inspire the rest of us, Jim. Ichiro Niwayama is founder and CEO of Symphony Marketing Co.,
  • THE NEW STRATEGIST  |  MONDAY, SEPTEMBER 21, 2015
    [Product] Marketing Doubleshot Podcast – Ep.10 – Ad Blocking & Missing out on the Mobile Moment
    Luke Wroblewski – Product Director at Google – twitter.com/lukew – www.lukew.com/. In this episode, Jonathan Barrick and Josh Muirhead discuss the latest in digital ad blocking developments, and the ‘mobile moment’ that many brands and marketers are approaching from the wrong angle. Hotel Tonight – [link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Product] Reading between the lines of the latest Facebook usage data
    Here’s his answer: “We’ve asked about Google+ in the past and were worried when we heard respondents being interviewed that they weren’t sure if we were asking about the social networking platform or more broadly about use of any Google product. I LOVE getting new reports from the Pew Research Center’s Internet Project. The post.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 16, 2013
    [Product] 5 Must-Have Views For Your Sales Team Within Your CRM
    To stay strategically focused, I believe it’s a good idea to create a smaller, more targeted list that only includes accounts that are seemingly ideal matches for your product/solution. Whether you are a sales person, or a teleprospector generating leads, you should look to yourself as the CEO of your assigned accounts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Product] Five companies with a human social media presence
    It adds an extraordinary element of intimacy to a business based on grand productions. By Mandy Edwards, {grow} Community Member. Right now “being human” is an important theme for businesses. But how do you achieve this across an enterprise? Our customers want to relate, be accepted and be noticed. American Cancer Society. Buffer.
  • LATTICE  |  WEDNESDAY, OCTOBER 5, 2016
    [Product] Preparing your Enterprise for AI: Lessons from predicting sales for B2B
    We monitor every model in production at every customer through a set of automated tests. Will their predictions be as accurate for a $1000 product being sold through the channel, as a $100,000 product being sold direct? Artificial Intelligence (AI) lurks behind consumer applications, often without the end-user’s knowledge.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2010
    [Product] Social Media Usage in Content Marketing Jumps 500% in Two Years
    As a follow up to our 2010 Junta42 Content Marketing Study , we've been doing some comparisons between content marketing product usage in 2010 versus 2008.  The findings are interesting, to say the least. Here are the highlights: Significant Increases in Content Distribution. Social Media (i.e., Blog usage has more than doubled.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 15, 2016
    [Product] Unlock the Power of B2B Personas By Freeing Them from PDF Purgatory
    like Jay Acunzo’s definition of content marketing , “Content marketing is just solving the same customer problems as your product but through media you create and distribute.” Personas are the way that B2B marketers have identified their buyers for years. It is now time to think differently about your personas.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 6, 2011
    [Product] Leverage Your B2B Marketing Assets
    These could be a niche customer segment, a product or service or knowledge that your competitors don’t have, a speech your CEO gives that is highly popular, or even content on your website that gets the most traffic. Is there content that may point you to a previously-unknown opportunity for a new product or service?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Product] Are Apple and Google protecting us or the criminals?
    Two trends I mentioned were 1) the “malignant complexity” of the web that would lead to an increase in security breaches and 2) the opportunities this would create to actually market data security as a product feature. Late last year, Tom Webster and I did a podcast with our six marketing predictions for 2014. It depends.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Product] 87 New (Really) Marketing Automation Stats
    Among B2B marketing managers, the most important criteria for a marketing automation system are (1) price, (2) product integration (e.g., Email is ranked as the #1 preferred communication channel by consumers for initial introduction to a product/service, learning about a product/service, and post-purchase follow-up about a product/service.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2012
    [Product] Using QR codes on television: Good or bad?
    You've probably seen the codes on print ads and on product packaging, but this technology is a relative newcomer in TV advertising. According to Jill Braff , EVP of digital commerce at HSN, customers were already utilizing their mobile devices to research products, so this was just a natural extension to help convert sales.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 2, 2015
    [Product] Reborn AutoPilot Aims to Simplify Multi-Channel Marketing
    Email and landing pages are still native to the product but the vendor has added tools to import, edit, and reuse HTML from external Web sites and email systems. It sees itself as filling the gap between simple email systems and enterprise marketing automation products. wrote about Bislr in November 2013. So what has changed?
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 28, 2012
    [Product] Are Infographics Becoming Too Complex?
    If you’ve got a great product for instance, you can explain some of its main features in a graphic. You can’t really review a product using an infographic, for instance. There’s  no better way to attract new customers than with a clever graphic. Get Your Point Across. This post even, would not work as an infographic.
  • B2B MEMES  |  WEDNESDAY, JULY 4, 2012
    [Product] The Skeuomorphic Byline: How Journatic Screwed Up by Looking Backward
    Reading Mathew Ingram’s take today  on the controversy over content provider Journatic’s use of fake bylines in its stories for newspapers, I realized that the problem is more complex than it seems. The real issue was not that the company used fake bylines on its stories, but that it used bylines at all. No related posts.
  • MI6 MARKETING AGENCY  |  SATURDAY, DECEMBER 17, 2011
    [Product] Ready for the Empowered Customer?
    There’s a bit of a product plug but still some good insights and advice for marketers and customer service groups. The bad companies, with substandard products and services, that don’t listen, care, engage and adapt will have a hard time competing in this customer, consumer and citizen centric world we now find ourselves in.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, FEBRUARY 25, 2011
    [Product] Eqentia content curation gives control to information consumer.
    Eqentia provides tools, included faceted search  and creation of personal content streams, that enable information consumers to browse and drill down into the curated content.  It is a real productivity booster because even curated content can be too much information sometimes.  No trackbacks yet. Theme: INove by NeoEase
  • CONTENT MARKETING FOR BI  |  TUESDAY, AUGUST 31, 2010
    [Product] The Content Marketing Sweet Spot
    newsletters – Publish monthly and include product and company news, customer success stories, technical “how-to’s”, and business ideas. It’s not an area you want to hand off to your already busy product managers or the new marketing coordinator you just hired. You can download the report for yourself here. More hits to the website?
  • ANYTHING GOES MARKETING  |  WEDNESDAY, NOVEMBER 29, 2006
    [Product] HP Gets it Right With Their "Change Artists" Lead Generation Campaign
    Putting a time constraint works with selling products, it will definitely work with people accessing information that is informative and entertaining (I kick myself when I don't read each of the MarketingSherpa articles before they expire). Arguably the whole concept of comments on a blog make blogs authentic and entertaining.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 6, 2016
    [Product] Consumers Weigh in on the Efficacy of Inbound Marketing
    In fact, when we asked consumers in our study how likely they are to buy a product or service they heard about through an online search, 77% of respondents said their purchase decision would be positively influenced by it. Author: Andrea Lehr Ads are everywhere, and this can feel especially true when you’re trying to avoid them.
  • SNAPAPP  |  TUESDAY, NOVEMBER 15, 2016
    [Product] From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle
    Content that provides results for the buyer as they engage with it, such as ROI calculators and product comparisons, will help to get the customer off the fence at this stage. Interactive content allows customers to give their voice back to the product. Each business is unique and each target customer segment is unique. You ask them.
  • LEANDATA  |  WEDNESDAY, MAY 4, 2016
    [Product] The Fallacy of Inbound Versus Outbound
    Then in recent years, marketing has become more about Inbound with the idea of creating content that pulls people toward your product. Let’s say, for example, marketing creates relevant pieces of content for your products and solutions. Ladies and gentlemen, welcome to the main event! Let’s have a clean fight. boxing gloves.
  • FATHOM  |  MONDAY, JANUARY 27, 2014
    [Product] Content Marketing vs. Content Strategy
    marketing) of specific content, usually of the instructive, helpful type that does not directly promote a product/service. At the risk of getting  Inside Baseball on you, I want to call out something first brought to my attention in the most recent episode of “ PNR: This Old Marketing.” That Content strategy vs. content marketing.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 12, 2011
    [Product] Core Values at Find New Customers
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Lead Generation Companies |Find New Customers Core Values. In this brief blog post, we’ll answer 2 very simple questions. What’s important to you? What are your values? Glad you asked.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 27, 2016
    [Product] ‘Tis the Season: How to “Sleigh” Your Holiday Social Media Campaigns
    This year your social media and email can work in conjunction to promote your business, highlight specific products, and facilitate interest and trust in your brand. Actively communicate shipping deadlines, product availability, and other time-sensitive information across all your social networks, as Walgreens did here. billion.
  • ANNUITAS  |  TUESDAY, NOVEMBER 15, 2011
    [Product] Ten Ways the C-Level can Positively Impact Marketing and Sales (Part Two of Two)
    Yet, if you take the time to get to know your customer inside and out, you’ll be able to create better product, deliver better service and improve customer retention.  It will help you avoid mistakes like installing an ice skating rink on a cruise ship. In one company I worked for, we were pressing to meet a product launch date. 
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Product] Lots of Vendors Can Help You Find Leads on the Web
    These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management.
  • SAZBEAN  |  WEDNESDAY, JULY 20, 2011
    [Product] Using Technology to Write about Technology
    book production/interior design (around $2,000). To make that happen, you need to hire professionals: a cover designer, an editor, a production person, and a proofreader. I’ll also build the site www.theageoftheplatform.com (not yet up and running) and spend money on public relations. Patient is not one of them. Background. Control.
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