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  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 13, 2012
    [Product] B-to-B Marketers: Are You Using Storytelling to Engage Your Audience?
    No one wants to hear about your products, they want to hear how you can help solve their problems. Most old timers struggle with this especially in the social media sector that the marketing is now customer-centric not product. I recently read a post by Jeffrey L. It’s usually around someone who is entertaining people.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 3, 2011
    [Product] Content Curation. 5 Ways to Succeed, Eventually
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Content Curation. One of our favorite bloggers is Jay Baer of Convince and Convert. Neicole Crepeau. Saturday. You can read the full post here. And it works.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 25, 2011
    [Product] The Current State of B2B demand generation
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Most companies continue to market in the dark. Take a look at the slide below. These are unqualified, non-nurtured leads. Lead nurturing. Lead scoring. What do you think?
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 19, 2011
    [Product] The Power of B2B Blogging in 2011
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | The Power of Blogging. They can even make you famous – sort of. “ My conclusion: Blogging is not just for companies, it is for people too.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 25, 2011
    [Product] Building a Winner by recruiting flaws
    While others schools look for finished products, Coach says “I can fix that.&# Article in the Wall St. Journal with lessons for hiring managers everywhere. How to Forge a Softball Powerhouse. Hofstra Coach Started with a Broken Pitching Machine and Built a Team to Be Reckoned With. Twenty-one consecutive winning seasons. Bad location.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 6, 2011
    [Product] Sunday thoughts
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. Just got back from the Aprimo Marketing Summit. Great event. Great speakers. Seth Godin.
  • STORIES THAT SELL  |  THURSDAY, FEBRUARY 10, 2011
    [Product] 8 Traits of Sales-Win Stories
    Create a rich database of sales win stories to help train new reps and keep current reps sharp and productive. Savvy sales teams share customer success stories to move prospects further toward a purchase decision. But customer case studies aren't the only type of story that can help a rep close a sale. Who did sales reps talk to?
  • HUBSPOT  |  THURSDAY, MARCH 17, 2016
    [Product] 13 Valuable Skills You Can Teach Yourself for Free
    If you're looking for a few quick reads, two helpful blog posts include " How to Disagree Without Being Disagreeable: 7 Tips for Having More Productive Discussions " and " The Introvert's Guide to Successful Negotiating.". Overall, it's a skill that will make you much, much more productive. Ever wanted to become a master at Excel?
  • CLIFF ALLEN ON MARKETING  |  SATURDAY, AUGUST 15, 2009
    [Product] Developing a Marketing Communications Strategy
    Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process. With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important. Advertising. Web site.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 6, 2013
    [Product] Brand Marketers Totally Miss Social Media Influencers
    But the real success of any social campaign is not an all-out blitzkrieg of any given social media channel, but rather the conversion of prospects within a given community to your brand or product. The new report points out a huge disconnect: only 11% of corporate social media budgets are devoted to advertising on blogs and influencer sites.
  • AVITAGE  |  TUESDAY, AUGUST 21, 2012
    [Product] Yogi Berra on Content Marketing
    Yogi Berra had the brilliance to bring wisdom and insight to the obvious.  I recently heard his famous phrase, “It’s like Déjà vu all over again.” It reminded me that there are lessons available in history that we can all benefit from.  When we acquired the fourth largest US drug chain our own sales/square foot was $575.00 The transformation.
  • BIZNOLOGY  |  FRIDAY, JANUARY 9, 2015
    [Product] From “digital first” to “digital everyone”
    Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available. Everybody is talking about how brands should become even more digital, how processes have to be digital, and of course, how a digital way to perform has to be established.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Product] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    In five years it will be the majority, and 60-70% in industries where the product is digital or customers are digital in their behavior. But in a lot of industries, including consumer products, analog media like TV will still be big. Author: Sanjay Dholakia Is everyone looking forward to the holidays as much as I am? That means fast.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 3, 2015
    [Product] Do I need two Twitter accounts?
    Thank you for using our product! – MWS This is a low-effort, low-risk option to humanize the brand and still operate under one brand banner that is commonplace today. 3) Blending personal/corporate — In some cases there are corporate accounts assigned to individuals, especially in customer service roles. ” A great question. Yankee Fan.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 31, 2015
    [Product] Preference and Its Pylons
    Even if it’s between our product and absolutely nothing, we still need to get around the Preference Pylons. If we can establish our product as a preferred solution to a problem the customer needs to solve, we create a bunch of opportunity. Marketers can sure get in our own ways when we try to create preference. Inertia.
  • KEO MARKETING  |  THURSDAY, DECEMBER 10, 2015
    [Product] B2B Brands Increasingly Use Interactive Marketing Apps to Engage Leads
    What if you could deliver a truly interactive experience that demonstrated the value of your product or service in a compelling, concrete way? On the PaperCut website, you can use an ROI calculator to see exactly how much money your organization could save by investing in PaperCut products. Should they contact you? Get a quote?
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Product] How to Choose the Right KPIs for Your Business
    Here are a few examples of potential key performance indicators for companies in various stages of growth: Pre-Product Market Fit. Product Market Fit. As they say, what get’s measured gets improved. But how do you choose the right KPIs to focus on for you business? The short answer is that it really depends. Let’s get started. Churn.
  • MARKETING ACTION  |  FRIDAY, MAY 3, 2013
    [Product] Lead Nurturing Makes It Happen
    To be specific, I sold health and wellness training materials (videos, posters, booklets) to enterprise organizations that used them to educate employees, with the goal of lowering health care costs and raising productivity and satisfaction levels. A long time ago, in a galaxy far away, I was a salesperson. contact management software.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 26, 2012
    [Product] Seven Expert Social PR Guides and Tips
    Never shill for your company or products. Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. So how exactly does PR support SEO efforts? Give them credit. Compliment them.
  • CMO ESSENTIALS  |  THURSDAY, JUNE 4, 2015
    [Product] Using Data for Targeted Marketing: Discerning Drivers from Distractions
    Are there commonalities among our most successful  accounts that make our product / service especially valuable to those businesses, and if so, what are they? When it comes to using data for marketing, think of data points like stars in the sky – at a glance, there’s a beautiful abundance beyond counting. Demand Generation Trending
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 12, 2014
    [Product] Twitter Truth #2: Sometimes You Need to Shut Up
    This shot is a good representation of the less-than-productive dialogue with their customers. Last week we looked at some recent Twitter escapades that had in common the mistaken belief by marketers that Twitter has something to do with them. This backfires rather a lot. Another thing that often ends badly is saying anything at all.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 19, 2012
    [Product] Sales Leadership: Closing Summer Business
    Ken Thoreson provides motivational keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. Sales Leadership:  Closing Summer Business. But just in case you need some help, I listed a few ideas to simply get everyone started. Increase your sales strategy. 
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Product] Google Maps Gallery: Showing Your Work Just Got a Lot Easier
    There are a variety of products available, including: Maps API: This lets you overlay your own data on a Google Map, embed them on your website, and perform geo-related computations. Your product or development team can leverage the open source data and technology to develop new applications. What Is Google Maps Engine? nonprofit
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Product] The Essential Guide to Creating an SEO-Friendly Customer Journey
    If you bought a pair of sneakers, perhaps you found them by searching "best sneakers for marathons" or "sale on running shoes." If Google was the first place you went to find the product or service you wanted, then you''re a very typical buyer in today''s internet-driven world. Think about the last time you made a major purchase online.
  • HUBSPOT  |  SUNDAY, APRIL 12, 2015
    [Product] Why the Agency World Loved 'Mad Men'
    Creator Matthew Weiner had consulted with the agency prior to production and my arrival, but we did not know how we were to be treated in the storyline for Mad Men. On the last subject, it has been surprising that so little discussion has taken place on the impact mass production coupled with mass advertising had on society. B.A.R.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2012
    [Product] Savvy Speaks: New Year's Resolutions for Marketers!
    After a well-deserved holiday break, the Savvy Sisters are ready to go with these resolutions that will keep us focused and productive in 2012 -- see if any of them are right for you! A New Year is a new opportunity to rev up your business. Jamie. Stepping Out and Stepping Up. Carpe Annum! Heather. Sharpening the Saw. Michele. Wendy.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 8, 2010
    [Product] A Platform for Syndicating B2B Content to Partners
    We saw that these companies had all the right product information on their sites, but their channel partners didn't. So there was a big disconnect between information on the vendor's site and on the site of the partners who were actually selling the products. I've written before about white-paper syndication options for B2B marketers.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 28, 2015
    [Product] Inside Scoop on Lead Follow Up Strategies
    for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. Inside Scoop on Lead Follow Up Strategies. Russ Davidson. Ken: This is a guest blog with wonderful insights from a detailed study on Lead Follow Up Strategies by Accounting Software. Enjoy…and STUDY this.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 17, 2015
    [Product] Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths?
    looked at your product webpages). Author: Johnny Cheng I hear this question from email marketers all the time: Does the size of my email send affect the performance? To answer this question, we’re going to play MythBusters! Email Myth #1. Data and Analysis: Here, you’ll see email send size against unsubscribe rate. Results: Myth busted!
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 16, 2013
    [Product] The Secrets of Successful Content Marketing – Webinar
    If you can’t apply what you learn to your content marketing strategy, consider shifting some of your metrics resources into more creative or productive efforts.  . It’s more than a technology issue; it’s a product of a general failure to communicate — across functions, departments and teams. Me too. Eastern/11 a.m. Pacific. Fluidity.
  • BIZIBLE  |  TUESDAY, MARCH 1, 2016
    [Product] What The Data Says About Your B2B Mobile Marketing
    Smaller companies with perhaps less developed marketing departments require fewer of the advanced attribution products that we offer. As our price point is in the thousands of dollars per month, we don’t expect mobile to be as crucial of a consideration, compared to if our product was, say, $10 or $20 per month. What could this mean?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2011
    [Product] Prediction: A Paradigm Shift in Social Media Sharing
    If you have followers on Twitter or fan of your Facebook page, you’ll be able to group them into segments, such as Product Managers or Marketers, Small Business CEOs, Bloggers or Consultants, and so on. By Neicole Crepeau, Contributing {grow} Columnist. Google + Circles has finally provided sharing in the way that most people want.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Product] 32 B2B Marketers to Add to Your Google Plus Circles
    Paul Dunay (Maxymiser) – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. How so? Co-founder, ClickZ. Add Lee:  https://plus.google.com/+LeeOdden.  . Jeffrey L.
  • BIZNOLOGY  |  MONDAY, JANUARY 11, 2016
    [Product] Digital casualties: a new trust awakens
    Many traditional institutions operate under the belief that the trust they earned over decades of stellar performance in providing products and services is a major competitive advantage. Those three examples mostly reviewed products or established businesses, but it was just a question of time for the model to expand to time-boxed services.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 12, 2016
    [Product] The Opposite Side of the Interview Table
    for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. The Opposite Side of the Job Interview Table. Tips to Consider when considering a new Job/Employer. This check list is designed to ensure the interviewee does the due diligence that is necessary for success. Minor?
  • HUBSPOT  |  THURSDAY, DECEMBER 3, 2015
    [Product] Conquering the Free Shipping Conundrum: How to Make Money Without Forfeiting Margins
    Continuous access to the internet allows 59% of shoppers to simultaneously search competitor’s product listings or even access barcode scanner apps to find the same product for the cheapest possible price online. If you are competing based on product price, then it may be that you have no ability to absorb free shipping costs.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Product] What Is CRM (Customer Relationship Management) Software?
    On the sales side, having the entire prospect history in one place saves a ton of time and improves productivity. If you work in sales or marketing, you've probably heard this three-letter acronym tossed around before. Maybe you've even been told you need one. No matter what, you're curious about one thing: What does it actually mean? but 20?
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 15, 2015
    [Product] 2015 Resolutions Series: Healthy Habits – Food
    The more water you drink the better you feel, fuller you feel, and the better equipped you are to have a productive workout! In the first part of my Healthy Habits for the New Year Part 1 I talked about committing to exercise. But as anyone would know it is only half of the battle when it comes to improving your health. Don’t let this happen!
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 1, 2012
    [Product] How the Internet has made your B2B sales process outdated
    Basically, what it says is that a well-qualified lead has all of those qualities–the budget to make the purchase, the authority to do so, a proven need for what your product or service does, and a timeline in which to take action. Photo credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 4, 2012
    [Product] Marketing – The biggest hurdle to start-up success?
    But all the passion in the world is not going to make you a dime without some notion of how you are going to market your product. Living in a town that has a large university, a vibrant entrepreneurial community , and one of America’s national laboratories , I have lots of opportunities to meet people with big ideas. when they need it!
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 9, 2014
    [Product] Your own personal Fappening
    The photos were clearly named as being her, her full legal name, and she was worried that someone she worked with at her beauty product multinational would recognize her and report her to HR or the C-Suite and it would destroy her career. The Fappening is Not Unique to Celebrities. Recently, a women was referred to me who had a problem.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 25, 2015
    [Product] Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit
    In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” He adds that, in today’s consumer-centric landscape, it’s crucial for marketers to “move beyond product narrative and transform content marketing to address customers’ wants and needs.”. What in particular stood out to you?
  • DELICIOUS B2BMARKETING  |  THURSDAY, JANUARY 3, 2013
    [Product] 19 Things We Can Learn From Numerous Heatmap Tests
    This proves a hypothesis for marketers, bearing with it a lot of potential – If the visual impact of a product can override consumer preferences, especially in a time-sensitive and distracting environment like online shopping, then strategic changes to a website’s design can seriously shift visitors’ attention. Image source.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Product] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    In his book, Jonah Berger explains how and why certain things catch on, which can help you not only understand trends better, but also employ these tactics to make your own product catch on. Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. Highly Recommended.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Product] Why You Need an Editorial Calendar for Social
    At Marketo, we use this approach in email marketing, on our blog, and especially in social, because it allow you to find common ground with your audience — common ground besides  that fact that they might one day buy your products. Using Regardless of which category your company falls into, an editorial calendar is what you need.
  • ACT-ON  |  TUESDAY, DECEMBER 29, 2015
    [Product] In-Depth Guide: Calculate Your Lead Generation Campaign ROI
    Be sure to include the costs associated with all marketing channels used (distribution) and content created (production) for lead generation activities. When was the last time you calculated the return on investment (ROI) of one of your lead generation campaigns? If you can’t remember when, you’re not alone. Let’s put this into action.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 21, 2015
    [Product] Finding The Perfect Prospect: If The Shoe Fits, Wear It!
    Or, the same type of company in our own back yard on the East Coast who has thousands and thousands of products they manufacture and sell for research initiatives. Although I don’t get to wear a tiara, I do know a perfect fit when I meet one! It’s my favorite part of what I get to do all day long. That’s my first sign.
  • JUNTA 42  |  WEDNESDAY, APRIL 22, 2015
    [Product] Do Larger Brands Really Have It Easier With Content Marketing? [New Research]
    This makes perfect sense because the content marketing process is so much more complex for large enterprises with multiple divisions and product lines. A few weeks ago, an article on our blog generated a small debate in the comments. The article, by Neil Patel, shared eight content marketing innovations from the world’s best brands.
  • HUBSPOT  |  WEDNESDAY, JUNE 11, 2014
    [Product] When "Good Enough" Is Good Enough
    The fact is, if you are responsible for any aspect of content production for your company’s inbound efforts, you suffer from a far more demanding set of expectations regarding creative output than almost any other creative professional. “Is this good enough?” for their companies. Why Creators Run Into This Problem.
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Product] 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
    79% of online shoppers spend at least 50% of their shopping time researching products. This is another data point that has remained consistent throughout the last couple of years. 4) Search engines are often a starting point for product research. As you know, we at HubSpot are crazy about data-driven marketing. Why, you ask?
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Product] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    Increase maximum CPC bids for under performing terms that include a specific term in the keyword phrase, as that keyword is relevant to my client’s product. Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. Ad Level: Pause. STRATEGY EXAMPLES. Summary.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Product] 15 of the Most Creative Billboard Ads From Around the World
    To unveil a new line of hair products, this company created a digital billboard depicting a stationary woman that could tell when a train was arriving. Yes, you read that correctly. just used the adjective "creative" to describe billboard advertisements. But don''t take my word for it. See for yourself. Source: Coloribus. Source: We Love Ad.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 4, 2013
    [Product] 3 More Critical Roles that Need SEO Skills
    Rather, every person in digital media production needs to know how their work affects search effectiveness. Panda and Penguin. Last month , I wrote about how SEO is not just the domain of consultants. Thing is, if you rely on Google to discover your content and give it the value it deserves, you will often be disappointed. Paid Search Leads.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 28, 2008
    [Product] Web 2.0, Secondary Orality, and the Gutenberg Parenthesis
    New England School of Comm Takes TV Production on the Road The 400-student New England School of Communications (NESCom), which shares a campus with Husson University in Bangor, ME, has added a mobile television production facility to its curriculum. Campus Technology. Subscription. Newsletters. RSS Contact Us. Registered Users. Web 2.0,
  • SAZBEAN  |  WEDNESDAY, JANUARY 25, 2012
    [Product] How to Improve Social Networking for Your Business
    You aren’t able to find out whether or not people are talking about your company or your products. Image via Wikipedia. Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. They haven’t been updated in months and almost nobody Likes them. Put some time into it.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 2, 2011
    [Product] Savvy Speaks: Content Marketing Mistakes to Avoid
    Although some experts will tell you that the best content marketing strategy is based in non-stop, pell-mell content production - more is better - I beg to differ. Content marketing is all the rage, but as with any new and exciting marketing tool, a lot of companies trip over their own feet in the rush to get into the action. Heather. Jamie.
  • SAZBEAN  |  TUESDAY, FEBRUARY 8, 2011
    [Product] Social Media in 15 Minutes Per Day
    Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. The reality is, most small businesses just can’t find an hour per day (sometimes even per week). Sometimes these are the same places, sometimes not.
  • SAZBEAN  |  TUESDAY, JANUARY 18, 2011
    [Product] Finding Keywords for Social Media Content & Monitoring
    Just Ask Still not sure what your audience calls your products or the topics they’re interested in? As I mentioned yesterday, in 7 Social Media Monitoring Essentials , fortunately or unfortunately, keywords are a part of life on social media (and the Internet). First, find your target audience online. photo by Bruce ).
  • HUBSPOT  |  SATURDAY, OCTOBER 31, 2015
    [Product] 7 Psychology-Backed Hacks for Boosting Your Motivation
    Sure, not everyone is going to be in waiting at their computer to tweet out your latest blog post, but it's more productive to view your post as a step in the right direction towards educating your prospects. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Not too inspiring, right?
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Product] 6 Ways To Win As A B2B Social Media Turtle
    Plug in the key terms that best identify your industry, your products and services, and your customers. This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. Read on for the first in his multi-post series on how to succeed with social media marketing. It’s time to come out of you shell. Comment.
  • JUNTA 42  |  WEDNESDAY, JUNE 20, 2012
    [Product] Setting Uncomfortable Content Marketing Goals: Now
    If you truly have a product or story that is worthy of being talked about (if you don’t, you have bigger problems than content marketing), then becoming the trusted expert in your industry is central to you selling more on a consistent basis. I just finished reading The 10X Rule by Grant Cardone. That said, be audacious! Would anyone miss it?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 25, 2011
    [Product] 5 Steps To A Better Marketing Plan
    Once you’ve identified the needs of your buyers, you may find that you are spending too much time, money and resources promoting your products and selling instead of tellin g stories about your people, your brand and helping your buyers with their jobs. The first step to great marketing is having a great marketing plan. Photo Source  .
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 6, 2015
    [Product] Why Forecasting and Budgeting are Vital to Success
    Because these types of tools allow multiple departments to simultaneously access information and data related to inventory management, product planning, marketing and a variety of other aspects, it’s easier to forecast staffing needs instead of making pointless hires. Why Forecasting and Budgeting are Vital to Success.
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2016
    [Product] Why Marketing ROI is Never a Guarantee
    Developing metrics for measuring ROI is not only a productive exercise, but a necessary one. An agency may not have expertise within your specific industry, product or audience and that’s not necessarily a bad thing. The ROI Hang Up. But this is where the conversation gets a bit hairy, because ROI is rarely guaranteed. My heart sank.
  • OPENTOPIC  |  TUESDAY, AUGUST 4, 2015
    [Product] How to Deliver Mega Content That Speaks to Your Customer
    They can also give you a sense of the profile of clients who might be attracted to your product or service. Ask your Sales Team: What problems does our product or service solve? What are some the reasons why a client might not buy our product? Another method is to read reviews of similar products or product category on Amazon.
  • MARKETING ACTION  |  WEDNESDAY, MAY 1, 2013
    [Product] 9 Steps to Revitalize Your Tradeshow Marketing Strategy
    For some companies it may be simply about generating buzz and awareness for the company itself or perhaps for a new product you’re launching. Based on what you’ve planned for the show (presentation, promotion, new product launch, demos, free consulting time, etc.), If you’ve been to a tradeshow, you’ve seen the disparity. license.
  • JUNTA 42  |  MONDAY, FEBRUARY 2, 2015
    [Product] You Are Publishing Too Much (and Failing)
    In the book, I’m working on dissecting the business models of enormously successful entrepreneurs who grew an audience through content before launching a product (my initial Content Inc. “The essence of strategy is choosing what not to do.” – Michael Porter. More than anything else, this quote has been in my mind lately. Is this you?
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Product] 5 Tips for How Sales Organizations Can Benefit from VBMA…from a Sales Manager
    It’s a unique experience as a sales person to actually use the product you sell, but as a sales manager at Ifbyphone, that’s exactly what I do every single day. Whether it is routing calls by agent rank or product specialty, I have the ability to make sure calls always go to the best rep in a timely manner. Win-win. 3.
  • SYNECORE  |  WEDNESDAY, AUGUST 14, 2013
    [Product] Caveat Vendit: User-Generated Reviews Go Mobile
    no backroom loan-sharking or illicit Bitcoining) and actually providing a product or service that people generally find valueable, you probably stand to cash in on a little online user love. However, as user generated reviews go mobile, technology is conspiring to turn the very notion of caveat emptor on its head. In a 2012 Inc.
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Product] What Is a Call-to-Action? [FAQs]
    Get a product demo or sign up for your weekly newsletter? For example, you wouldn''t include a product demo CTA on a blog post created for brand new visitors -- your clickthrough rate would plummet. … And that’s the basics of CTAs. We’ve talked a lot about calls-to-action on the blog. How to get people to click on them.
  • FATHOM  |  WEDNESDAY, APRIL 27, 2016
    [Product] This Week in Publish or Perish: How to Remove Slack Using Salesforce Chatter
    On this week’s episode of Publish or Perish , podcast hosts Jeff Herrmann and Jon Pogact discuss ways to get rid of time wasters and focus on sales productivity through Salesforce. Through the use of Chatter, Jon and Jeff have seen over 50% fewer emails along with fewer meetings and more productive meetings. Building Groups. Blog Fee
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, APRIL 17, 2013
    [Product] How to Fight Your Biggest Sales Competitor (It's Not Who You Think)
    Doing nothing is the absolute easiest thing for people to do -- even if the process or products they''re using now aren''t doing a good job. Who''s your biggest sales competitor? It''s not who you think. It''s the status quo. Over the years, I''ve always lost about 50% of my identified prospects to no decision.
  • BIZNOLOGY  |  MONDAY, MARCH 14, 2016
    [Product] Using email effectively in your content marketing
    You may have to create different content (and separate mailing lists) for different audience segments if you are marketing more than one product/service. Everyone hates email. And yet, most of us find it indispensable. It’s pretty great, except for its overwhelming volume and relentlessness. That’s not a bad thing. Spam is a bad thing.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 5, 2015
    [Product] 5 Tips for Creating a Killer Call-to-Action
    What is your unique selling point that differentiates your product or service from your competitors? Marketers spend a lot of time focusing on creating awesome content—as they should. After all, statistics show that content remains an integral part to successful marketing campaigns. And to do that, you need a killer call-to-action (CTA).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2011
    [Product] Convincing the CEO to blog: Mission Impossible?
    Our blog is the hub of our social business initiative.  It plays a leading role in telling our company’s story.  It shows prospects and customers alike that we are a business that matters.  It’s the most cost-efficient way to tell a deep story about our products.  It’s critical for finding and cultivating brand evangelists.”. Next….
  • HUBSPOT  |  MONDAY, JANUARY 16, 2012
    [Product] 7 Fatal Business Blogging Mistakes (And Easy Fixes!)
    Publishing Too Much Product-Centric Content. Mistake (And Why It Hurts): The content you publish on your blog is too heavily focused on you -- your products, services, achievements, and why you’re awesome -- and it’s seriously lacking thought leadership. Ready to start applying some blogging band-aids? 1.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 15, 2010
    [Product] What is Augmented Reality?
    What I am excited to see is how marketers will use this new media to promote their products. Aylie Fifer, Relationship Architect here at Sonnhalter, has put together some information on Augmented Reality. Augmented reality is a new technology that is starting to take flight in many different ways. is interactive in real time. link].
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 8, 2013
    [Product] 3 Tests Every Marketing Dashboard Must Pass
    Members of the C-Suite are invest in marketing initiatives that will help the company acquire more of something, faster, less expensively, for example, more customers, more market share, more business with existing customer; faster conversion rates, and faster product adoption.  More hands went down. Enable you to make strategic decisions?
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 15, 2015
    [Product] Darth Vader or Anakin? Is Your Marketing a Force for Good or Evil?
    People, not algorithms, buy products so it’s important for your copy to engage consumers while still grabbing the attention of the search engines. 2. For example, if your email is promoting a new product, you would include a link to drive readers to that product page. Keyword overkill. So some keywords are good for SEO.
  • JUNTA 42  |  WEDNESDAY, MAY 30, 2012
    [Product] Finding Your Content Marketing Hedgehog
    Once you find that, then you can look for where your product or service fits in. If you’ve read anything from Jim Collins , most notably the author of Good to Great , you know about the hedgehog. believe the hedgehog exists in content marketing as well. There was some backlash to this. We can’t just focus on one thing, can we?
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 16, 2014
    [Product] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    Petersburg Chamber of Commerce too, because i needed two things to grow my business: Strong social media marketing product to offer here in Tampa/St. Luck did not tell me I needed great business partners to give me a strong product to offer and to meet local business leaders. hope you take some time to read this great post. Holy Crap!
  • MARKETING ACTION  |  TUESDAY, MARCH 18, 2014
    [Product] Keep Calm and Learn How to Nurture Leads
    If you’re discussing how your target buyers are having success with a particular part of your product, link to posts that offer more detail on that product. OR: 9 Simple Ideas for Integrating a Variety of Marketing Tactics in a Lead Nurturing Program. How do they put all these things in place to stay competitive? Lead nurturing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 24, 2015
    [Product] Marketing to the B2B Millennial: 6 Things to Remember
    Gen X and Baby Boomer members tend to prioritize based on speedy delivery of products and quick responses. Developing new slang, using selfie sticks, and religiously watching reality shows are a few of the most commonly used characteristics to describe the Millennial generation (ages 18-34). Did you know? Noticing a trend? Final thoughts.
  • SYNECORE  |  THURSDAY, JANUARY 8, 2015
    [Product] How I Got My First Sale with HubSpot
    tall and I try to smile A LOT) in addition to my ability to over explain a product to the point the customer has no more questions and the only logical conclusion is to buy…. No one likes the sales guy.and if you say you do, you’re lying. They are stereotypically pushy and impersonal and all they care about is how much money you have.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Product] 8 Ways What You Write Will Affect Your Bottom Line
    What triggers your customers to come searching for your products? If your readers weren’t considering purchasing your products, they wouldn’t be researching your company in the first place. Using studies, statistics and news stories will add credibility to your claims about your product and its benefits. Be Relevant.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 7, 2011
    [Product] 7 reasons why social media success has nothing to do with social media
    Before social media can happen, companies need an idea culture. A lot of B2C social media marketing can come out of the marketing group because consumers are looking for deals, product information, and peer reviews. This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. 30% said yes.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 16, 2013
    [Product] How to Maintain Ethical Boundaries in Sales
    Some salespeople have acted in the following unethical ways: Lied about a product’s availability, benefits or features to get customers to buy. Sold products they knew didn’t meet customers’ needs while assuring them the product is what they needed. Some salespeople engage in unethical sales practices.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 19, 2014
    [Product] Is the end of television advertising near? Maybe, maybe not
    How does your product or service fit into the day-to-day experience of your buyer? Samsung didn’t just pay for product placement. No, but I think we’re going to see a lot more advertising dollars flow toward integrating product with story and far fewer 30-second spots. Lupito Nyong’o''s amazing, A+ speech?
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Product] 5 Common Infographic Pitfalls to Avoid at All Costs
    Magazine, and 2) we use them to help describe how a product or service works. Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right. Not Using Reputable Data Sources. Not Properly Citing Your Sources. Not Proofreading Enough.
  • THE ROI GUY  |  TUESDAY, APRIL 15, 2014
    [Product] Interview: Guided Selling with Storytelling, Insights and Financial Justification
    Once the buyer is convinced they have a priority issue worth addressing, it is important to quantify the benefits of your proposed solution – the cost savings and avoidance, productivity and process improvements, risk reductions and growth- helping to: Justify the Gain. Indeed. First you need to ignite the buying journey. It can be both.
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Product] 17 Examples of Twitter Brand Page Backgrounds to Inspire You
    IdeaPaint's Twitter background cleverly features the brand's signature product -- paint that transforms walls into whiteboards -- in action. The Twitter background design for Dropbox , a file and folder sharing service, features a cute and clever cartoon that embodies its brand/product. Take Twitter brand pages for example. Are you?
  • HUBSPOT  |  THURSDAY, APRIL 4, 2013
    [Product] Everything Marketers Should Know About Secondary CTAs
    For example, if someone is already a lead who has converted on a bunch of your top-of-the-funnel offers like educational ebooks, your primary CTA might be for a more middle-of-the-funnel offer such as a product demo. Chocolate or vanilla? Comedy or drama? Heels or flats? People love options. What Is a Secondary CTA? No problemo! In Emails.
  • HALEY MARKETING  |  MONDAY, JANUARY 4, 2016
    [Product] Encadria Staffing Solutions – Building Solutions for Business and Careers
    Since 1986, they have helped companies control costs, add flexibility and improve productivity at all levels of their businesses. As a strategic staffing partner and Georgia-Pacific company, they have access to an array of corporate HR support and expertise – and they share that knowledge with their clients. Learn more at www.encadria.com.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 12, 2012
    [Product] A Content Marketing Roundtable on June 28th
    Marketing Made Simple TV is a production of the b2b lead generation company Find New Customers. One of the biggest improvements we make over Mad Marketing TV is our new roundtable discussions. Rather than interviewing a single person as we did on Mad Marketing TV, roundtables let me bring on more than one expert on the show. Joe Pulizzi.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 14, 2011
    [Product] Laugh and Learn with Find New Customers | Episode 48 – It’s a tight, tight world
    In this episode, he explains how marketers can demonstrate key product features and benefits using people, as illustrated in this video by Fluke Corp, a clamp manufacturer. What do you think of our weekly B2B marketing show, Laugh and Learn? “If more companies listened to ( Find New Customers) a lot more would be sold.”
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 7, 2011
    [Product] Laugh and Learn Show leads to New Hosting Gig
    We have a strong team behind it (BLASTMedia) – for pre-post branding, production, marketing, etc. New online hosting gig comes from Laugh and Learn with Find New Customers. Laugh and Learn with Find New Customers | Lazy Web Site. This show has loyal fans and posts/promoted via YouTube. Who do they want to host it?  This is exciting!
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 7, 2011
    [Product] Laugh and Learn with Find New Customers | Episode 47 – Lazy Website
    In this episode, he explains how marketers can use people to personify product or company features or competitive advantages. In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. ” Dan McDade, Pointclear.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 1, 2011
    [Product] Saddened by the demise of once great companies
    RIM can’t seem to make a product anyone wants (e.g Kodak , Nokia , RIM , Hewlett-Packard. Four names that once represented powerful companies who could do no wrong. Today, Today, they are struggling to remain relevant – or to even survive. “ The current (Kodak)chief executive, Antonio M. What do you think?
  • FEARLESS COMPETITOR  |  SUNDAY, SEPTEMBER 25, 2011
    [Product] Sunday Post: TED Talk on Standing Out with Seth Godin
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. We’re passionate about the need to differentiate your offerings. This is an important topic for B2B companies , as buyers see them as all alike.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 11, 2011
    [Product] How Big is Social Media Today?
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Check out how to Win a Free Business book from the B2B lead generation consultancy Find New Customers. Let’s just say porn is now #2. It explains how massive it has become.
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