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  • HUBSPOT  |  SUNDAY, FEBRUARY 9, 2014
    [Product] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
    How Salesforce Reached $3B in Revenue by Improving Management Productivity. Good news: Elay Cohen, Salesforce.com''s former SVP of sales productivity, has some great advice for you. In his post , featured on Inbound Hub''s Sales section , Elay walks through three key steps to improving management productivity. But guess what?
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Product] Why hiring a search marketing firm is a waste of money
    These are the words people type into the Google search box when searching for your products and services. Sorry Search Marketing firms. We don’t need your help. “Just think of all the leads that will pour in if you rank highly in Google when people search.&#. It’s a powerful statement. have bad news for all of them.
  • MARKETING ACTION  |  FRIDAY, JANUARY 18, 2013
    [Product] “Send More Email” Top Recommendation for 2013
    Most businesses use email for newsletters, product launches, and announcement about events or sales. A shout-out now to Michael Mothner , founder and CEO of Wpromote, a leading PPC management and SEO firm, who posted these five online marketing recommendations for 2013 in the virtual pages of Inc. Send more marketing emails. Two thumbs up. 2.
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Product] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    Here are some examples of JSON-LD using the Product Schema type. Today, we’re going to chat about Knowledge Graph listing. As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. As a bonus, it can be perceived by searchers as adding legitimacy and trust to your brand. Great!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 28, 2014
    [Product] How to Focus Your Marketing Messaging on What People Really Want
    If the product is positioned as a way to make Tom’s work take less time so he can accomplish more, he’ll bite. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam.
  • BIZIBLE  |  TUESDAY, JANUARY 12, 2016
    [Product] Do Lead Conversion Rates Go Down On Fridays?
    It’s a smooth educational process that hopefully develops into a business relationship if the product solves the potential customer’s need. For marketers in companies that have sales teams, it makes sense that weekends aren’t a great time to be driving a ton of leads. They’re just not well suited for the marketing/sales process.
  • CINTELL  |  TUESDAY, DECEMBER 1, 2015
    [Product] Marketing Was Never Supposed to Be This Way (Our TEDx Talk)
    In this talk, Cintell co-founder and CMO Katie Martell looks back at the origin of the profession, revealing the role of propaganda, psychology, and mass-production in forming the modern marketing industry. It’s because of Bernays that we see product placement in movies. And the model set up by Bernays is this: Here’s the product.
  • GREAT B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Product] How to Rejuvenate a Troubled B2B Brand
    And if you have changed the company or product name — other than the fact you want to redirect anyone looking for the old brand name to the new content — it is best to banish the old naming and messaging from your vocabulary. Two months ago, I wrote an article titled The Economic Value of Your Company Brand. More about this in a future post.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 22, 2011
    [Product] The Long Tail Story of B2B Social Media
    No one ever had an emotional response over the product specs of a 2×16 Copper Gigabit SPAN Physical Layer Switch (except maybe your network admin). Whether it is answering a product question on Twitter or responding to a comment about an ebook, companies need to listen and engage on social platforms. Storytelling. Engagement.
  • ACT-ON  |  MONDAY, FEBRUARY 8, 2016
    [Product] 5 Steps to Increase Conversion Rates with Account-Based Marketing
    Account-based marketing is highly productive partly because it’s highly focused attention. What is account-based marketing ? As Demandbase defines ABM: “It’s a set of principles that range from…. It’s a very logical response to the growing number of people involved in making a B2B buying decision. ” Ready to take a closer look?
  • ANNUITAS  |  TUESDAY, JANUARY 6, 2015
    [Product] Five 2015 B2B Demand Generation and Content Marketing Resolutions
    When a buyer first engages with your brand, they are not necessarily looking to find the latest enhancements to a vendor’s product. As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated.  The best news?
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 24, 2011
    [Product] Why Design Matters in Content Marketing
    The companies that rise above certainly have great products or services, exemplary customer service and well-crafted messages. Finally, there’s the implementation – or production – process. I’m pleased to present this interview with Margery Stegman of Schenkel/Stegman Communications Design. wrote for AG Salesworks last fall.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Product] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    In five years it will be the majority, and 60-70% in industries where the product is digital or customers are digital in their behavior. But in a lot of industries, including consumer products, analog media like TV will still be big. Author: Sanjay Dholakia Is everyone looking forward to the holidays as much as I am? That means fast.
  • SALES ENGINE  |  WEDNESDAY, MARCH 30, 2016
    [Product] Lead Nurturing: The Power of a Drumbeat
    That way, when a salesperson does reach out, the MQL is ready to have a productive qualification conversation. These help make the case to the prospect that they need the kind of product or service our client offers. That doesn’t necessarily mean they’re a viable sales prospect or ready to buy. This strategy is called lead nurturing.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 10, 2013
    [Product] A Social Media Photo Sharing Smackdown: Instagram vs. Twitter
    Twitter also just recently revamped their Twitter for Business site , giving you helpful info about the basics, marketing, ad products, the art of tweeting, tools you need, and more, including success stories by business size ! What was the straw that broke the Twitter bird’s back? Was this a wise decision? All rights reserved.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 30, 2013
    [Product] How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings
    Once the purchase has been completed, the shopper will then be given an opportunity to instantly submit a review.Please note that this means the shopper submits the review prior to receiving the product, so slow checkout process, price changes, hidden charges, etc. Low or No Cost Review Portals. Google Checkout. Reseller Ratings. Bizrate.
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Product] 17 Examples of Twitter Brand Page Backgrounds to Inspire You
    IdeaPaint's Twitter background cleverly features the brand's signature product -- paint that transforms walls into whiteboards -- in action. The Twitter background design for Dropbox , a file and folder sharing service, features a cute and clever cartoon that embodies its brand/product. Take Twitter brand pages for example. Are you?
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [Product] Ecommerce Sales Grow in 2010 as Inbound Marketing Adoption Increases
    With increased adoption of social media, eCommerce companies were able to promote their products and deals to consumers on a frequent who opted-in to hearing from them. With continuing U.S. economic concerns expectations were that eCommerce sales would remain flat or even decrease in 2010. Instead, total U.S billion last year. The U.S.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Product] 8 Ways What You Write Will Affect Your Bottom Line
    What triggers your customers to come searching for your products? If your readers weren’t considering purchasing your products, they wouldn’t be researching your company in the first place. Using studies, statistics and news stories will add credibility to your claims about your product and its benefits. Be Relevant.
  • SYNECORE  |  WEDNESDAY, JANUARY 30, 2013
    [Product] Mobile Advertising Works. So Why is Nobody Doing It?
    Among those who have made a purchase as a result of a mobile ad, 45% have referred a product or service to a friend or colleague. We don’t need data points to realize that the world is going mobile. New statistics are coming out almost daily evidencing the increased usage of smartphones and tablet computers by today’s consumers. 2016: 6.3%*.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Product] Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
    Common email campaigns consist of product or service announcements, a company newsletter, lead nurturing, and sales promotions. Shotgun emails that go to the inboxes of people who have no interest in your company or product are worthless. You’re not alone. Three ways to market your business explained. Content Marketing. Video.
  • ANNUITAS  |  THURSDAY, MARCH 20, 2014
    [Product] Notes from the Marketing Operations Executive Summit 2014
    Too many companies speaking “product out” instead of “customer value in” @SherylPattek #marketingopssummit. Lots of small, digestible thoughts from the show, sometimes retweeted from my colleagues at the event (marked RT at the beginning of the line). Enjoy! RT @RHsays   What does sales need from marketing? And this?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 4, 2012
    [Product] Marketing – The biggest hurdle to start-up success?
    But all the passion in the world is not going to make you a dime without some notion of how you are going to market your product. Living in a town that has a large university, a vibrant entrepreneurial community , and one of America’s national laboratories , I have lots of opportunities to meet people with big ideas. when they need it!
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Product] What Is a Call-to-Action? [FAQs]
    Get a product demo or sign up for your weekly newsletter? For example, you wouldn''t include a product demo CTA on a blog post created for brand new visitors -- your clickthrough rate would plummet. … And that’s the basics of CTAs. We’ve talked a lot about calls-to-action on the blog. How to get people to click on them.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 16, 2012
    [Product] Who Won at the European Markie Awards
    Sony Professional Solutions Europe (PSE) creates and supplies products, systems, and solutions to the business market – verticals include retail, transportation, and healthcare. by Sheila Lahar | Tweet this The annual Markie awards have become synonymous with marketing automation and Revenue Performance Management best practices.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Product] The Do’s and Don’ts of YouTube Marketing
    These reasons illustrate that more and more people are turning to video to learn about how to do common everyday tasks and to check products and services before committing to a purchase. Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. Ask and AOL combined!)
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 29, 2015
    [Product] 8 Dos and Don’ts of Networking Follow up
    DO: Extend an offer for a free demo or ways to learn about your product or service. There are networking opportunities everywhere and whether it’s at a trade show , conference, meetup, or even chatting with someone on your commute you need to make the most of every opportunity because you never know who you might meet!
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Product] CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night
    As product and service advantages erode under the weight of global competition, CMOs are asked to drive more differentiating value from the brand itself. Rather than blathering on about their products, they engage audiences with an inspiring point of view, which is beautifully rendered. It''s a tough world out there for CMOs.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Product] The Future of Digital Marketing According to the Giants
    Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. Let’s have a look. Their solution? How about you?
  • KAPOST  |  FRIDAY, JULY 1, 2016
    [Product] Get It Together: Your Checklist for a Successful Content Marketing Strategy
    Find out: who has a need for your product or service? Does your product do better with SMBs or enterprise companies? What pain points does your product solve for them? Perhaps the company has set a goal to increase sales for a specific product line. Content marketers, it’s time to get our s together.
  • HUBSPOT  |  SUNDAY, APRIL 12, 2015
    [Product] Why the Agency World Loved 'Mad Men'
    Creator Matthew Weiner had consulted with the agency prior to production and my arrival, but we did not know how we were to be treated in the storyline for Mad Men. On the last subject, it has been surprising that so little discussion has taken place on the impact mass production coupled with mass advertising had on society. B.A.R.
  • ANNUITAS  |  TUESDAY, APRIL 26, 2011
    [Product] Five Myths of Lead Management
    Here was the response that we helped our client provide: The lack of lead follow up is having a significant effect on sales productivity and overall revenue.  Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010.  So what are these myths? Lead Planning. Metrics.
  • NUSPARK  |  MONDAY, JANUARY 9, 2012
    [Product] The missing topic on b2b digital lead generation: advertising
    Because audiences are likely to be outside the funnel, your advertising message needs to promote informational content or webinars, explaining to audiences how a solution such as yours can contribute to their bottom-line cost efficiency and productiveness.  Remember advertising?  Don’t believe it.  Remember advertising?  Event sponsorships.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Product] 10 Award-Winning Websites With Kick-Ass Designs
    The Russian-based coffee roasting company does a wonderful job in not only showing off its great product (that coffee in the middle makes me start salivating), but also in telling its story. Every once in a while I find a new website that makes me stop and stare. It''s a modern-day masterpiece. million views and counting. 5) Mahedine Yahia.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 15, 2012
    [Product] Targeting Content and Calls To Action: Where Are Your Prospects?
    For them, case studies, product comparisons, and similar content will be most effective in encouraging engagement and moving them further through your sales process. Tweet Photo credit: Frank Gruber. You probably hear a lot these days about targeting mobile consumers and how important tablets and mobile devices are becoming.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2012
    [Product] 7 Fatal Business Blogging Mistakes (And Easy Fixes!)
    Publishing Too Much Product-Centric Content. Mistake (And Why It Hurts): The content you publish on your blog is too heavily focused on you -- your products, services, achievements, and why you’re awesome -- and it’s seriously lacking thought leadership. Ready to start applying some blogging band-aids? 1.
  • FATHOM  |  MONDAY, APRIL 15, 2013
    [Product] Offline Data Targeting “Partner Categories” Now Available on Facebook
    Now, with the data provided by those third parties, I can include targeting options—“upscale department store card,” “above average online buyer,” “fashionistas,” “high-end retail buyers”—for people whom I would deem wealthy enough to purchase the products I was selling.…
  • VIDYARD  |  FRIDAY, JANUARY 22, 2016
    [Product] Brand Guidelines for Video: Unicorn Ice Cream, Man-Cats, and a Powerful Experience
    That’s what branding does, it helps your audience connect with you on a deeper level than just shoes, just equipment, or whatever product it is that a company is trying to sell. And that product is quite poo-pular.). As I mentioned before, Apple is all about convincing you that their products enhance your life. Will You Do It?
  • WRITTENT  |  SUNDAY, DECEMBER 21, 2014
    [Product] SEO Copywriting Best Practices for 2015
    Google search is about to turn 20, and consumers are well-accustomed to performing product and service research via branded content. 2014 was another fast-paced year in the world of SEO. From the new preference towards SSL-encrypted (HTTP) websites to the destruction of  Google authorship , there was no end to the surprises. Absolutely.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2011
    [Product] Share a Story to Drive Sales Leads
    From advertisements and infomercials to online product reviews and social media, prospects are always ready to hear personal accounts about life with your brand. Illustrate situations that let your target customer know you are aware of the problems for which they are seeking a solution, and how your product or service can fill that need.
  • SOCIAL MEDIA B2B  |  MONDAY, MAY 9, 2011
    [Product] The Evolution of Social Business
    Since the beginning of time (at least in my lifetime), consumers have been sharing their thoughts, opinions, joy, fears and criticisms with their friends, family, community groups, even strangers about the products they love and the ones they hate. The social customer is not a new concept. No related posts. Communications social business
  • SYNECORE  |  TUESDAY, MARCH 5, 2013
    [Product] 5 Content Marketing Guidelines for Catching the Big Fish
    It’s good to show potential customers that you're up on the latest advances relevant to your product or service, but do them a favor by bringing it to their level of understanding. Over-Emphasizing Your Own Product. Would you rather get the catch of the day, or too many sunnies to count? Appropriateness to Your Target Audience.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 9, 2014
    [Product] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    Newsletters deliver relevant content that can build your brand, set your organization up as a thought leader in your industry, introduce a new product, offer videos and whitepapers, and much more. AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. Making it Easier.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Product] Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
    Lead to MQL Conversion Rate for all leads across all product lines increased 33 percent. • For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent. This article originally appeared in Demand Gen Report.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Product] SMX East 2014 Preview: Competitive Research for SEO
    For example, a company Twitter feed can tell you if they are launching new products, writing blog posts, releasing a whitepaper, engaging with customers, and more. In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” So how did they do it? Not familiar with source code?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 9, 2015
    [Product] 1:1 Communication - The Next Big Evolution In Marketing
    The answer lies in the fact that consumers have evolved from being “buyers” of products and services only to becoming brand advocates who are interacting with us and seeking active involvement with our brand. But why? Our Customers have Changed, Why shouldn’t our Marketing? That’s not good. But the quesiton remains.
  • VIEWPOINT  |  THURSDAY, JULY 9, 2015
    [Product] PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]
    They create a single workflow using a top of the funnel product that combines and processes their emails, calls, social touch points, and even includes accountability. Why did we ask? Because it has become clear that marketing automation is making it easier than ever to generate poor quality leads. And sales is sick of it. Here's the problem.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 15, 2015
    [Product] Darth Vader or Anakin? Is Your Marketing a Force for Good or Evil?
    People, not algorithms, buy products so it’s important for your copy to engage consumers while still grabbing the attention of the search engines. 2. For example, if your email is promoting a new product, you would include a link to drive readers to that product page. Keyword overkill. So some keywords are good for SEO.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 13, 2012
    [Product] Help! I Need a Marketing Automation Vendor with Social Media Savvy
    Corporate blogging tools for routing and publishing Links: Social Marketing ,  Aprimo Marketing Studio on Demand (click on Product Overview) Eloqua Incorporate social content in landing pages, from within the UI. Links: IBM Unica Interact ; IBM EMM (Products tab) Infusionsoft Publish emails and web forms to social channels. dynamics.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 22, 2011
    [Product] Find New Customers: 6 Keys to B2B Marketing Success in 2011
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. “We want to have a great year in 2011 and grow sales, profits and market share.
  • MARKETING EDGE  |  FRIDAY, MARCH 5, 2010
    [Product] Do They Teach This is Marketing School?
    Be the carrier of valued (entertaining) content, then the subject of the piece is the premium product you now desire and can purchase. Be the carrier of valued (entertaining) content, then the subject of the piece is the premium product you now desire and can purchase. It’s a classic a case of hip-notic marketing. Brilliant!
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Product] 4 Areas of Importance to Focus on When Creating a Customer Community
    Whatever the purpose if for your community, whether you sell a product or a service, make sure that you set and track specific customer goals. Learn about current and upcoming product or service features. Your customers are the ones on the front line using your product or service each day, so give them the opportunity to participate.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 20, 2011
    [Product] The ‘Untroubled/Unaware’ buying stage
    You may know full well how much she could benefit from your products and/or services, but she does not respond. It explains how buyers of products and services from companies like Frank’s company has changed. Lead Generation Companies | Dealing with Prospects in the ‘Untroubled/Unaware’ Stage. What do you think?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 14, 2015
    [Product] Is Customer Retention The Secret To Content Marketing ROI?
    We focus on retaining customers with content specific to their industry and pain points, product updates, training, and special customer-centric events, webinars, and mailings. Content marketing should always be a way of making your brand useful to an end-user beyond what your product offers. Are 33% more likely to be upsold.
  • JUNTA 42  |  TUESDAY, AUGUST 11, 2009
    [Product] Are You Creating Necessary Content?
      I'm not talking about the information you create that talks about your products and services.    To do that today, you need to have not only the best products and services, but you need to be the provider of the best information. Is it necessary? That, in and of itself, may not be enough. Recruit help.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Product] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    When potential clients are first looking up our company online, they are not just learning about our product, but also seeing our company’s credibility. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Here''s what they told us. 1) It''s Great for Recruiting. Social Media
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Product] Google Maps Gallery: Showing Your Work Just Got a Lot Easier
    There are a variety of products available, including: Maps API: This lets you overlay your own data on a Google Map, embed them on your website, and perform geo-related computations. Your product or development team can leverage the open source data and technology to develop new applications. What Is Google Maps Engine? nonprofit
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Product] 8 Tips From Top Experts on How to Achieve More in 2015
    In his High Performance Academy , one of Brendon’s tools is his 1 page productivity planner. This 1 page daily planner enables you to focus on the projects that matter, interact and respond to others at the right time, and postpone distractions until after you’ve had a productive day. Did you achieve all that you wanted to in 2014?
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 12, 2014
    [Product] Is Outbound Marketing Dead?
    For instance, after a lead converts, they are more likely to next want information about your company before getting a price quote or product demo. In years past, when a buyer was researching a purchase, they had to contact the seller in order to learn about the product , pricing, options, guarantees, etc. It’s not that simple.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Product] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    In a category all its own, this is obviously not something everyone could pull off, bit you have to hand it to Lego for making a Hollywood movie about their product and then seeing it make  millions at the box office. As a student of marketing and social media, I am always looking for the best examples of content out there. Best Slideshares.
  • SYNECORE  |  WEDNESDAY, JUNE 25, 2014
    [Product] Calls to Action: Are They Truly Effective?
    You have only a matter of seconds to grab prospects’ attention, in which time you need to show them that nowhere else will they be able to find better offers, more useful information, or higher quality products or services. However, is your call to action (CTA) clear, concise, and effective enough to make this transition easy? Be Clear.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 11, 2012
    [Product] 5 Steps for Turning Big Data Into Big Revenue
    complete buyer profile based on products purchased, channels of engagement, and service history. 2. by Jesse Noyes | Tweet this Today’s guest post comes from Joe Cordo, Chief Marketing Officer of Extraprise. Extraprise provides demand generation expertise to enterprises and is an Eloqua partner. It’s doesn’t have to be that way.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 29, 2011
    [Product] InsideView Names Ralf VonSosen Vice President of Marketing
    VonSosen’s responsibilities include branding, corporate communications, demand generation, product marketing strategies, and marketing operations. “As a seasoned CRM and technology executive, Ralf brings valuable insight to InsideView’s product and brand positioning. social selling
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Product] The Need for Leads: Why Marketing is the Perfect Wingman for Sales
    Additional training in the CRM can help both sides create a more productive system for everyone involved. Historically, the two “top guns” of customer engagement have never really seen eye-to-eye thanks to a long time rivalry fueled by their ego and perpetuated by differing metrics. The Customer Journey Has Changed Over the Years.
  • HUBSPOT  |  THURSDAY, DECEMBER 3, 2015
    [Product] Conquering the Free Shipping Conundrum: How to Make Money Without Forfeiting Margins
    Continuous access to the internet allows 59% of shoppers to simultaneously search competitor’s product listings or even access barcode scanner apps to find the same product for the cheapest possible price online. If you are competing based on product price, then it may be that you have no ability to absorb free shipping costs.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 24, 2015
    [Product] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]
    Account-Based Marketing is a philosophy, not a product. As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. There was so much great feedback I’ve divided the responses into a five-part blog series. Well, it’s neither.
  • BIZNOLOGY  |  THURSDAY, JANUARY 29, 2015
    [Product] The Tech trends to follow in 2015
    For consumers who enable beacon technology, it can open a whole new world of shopping experiences that include discounts, aisle-by-aisle maps, and even product information. Remember when QR codes were the latest, greatest thing for in-store marketing? Biometric apps. The name sounds a little bit intimidating but the concept is simple.
  • TRAACKR  |  WEDNESDAY, JULY 15, 2015
    [Product] The Content Marketer’s Guide To Influencer Marketing
    Crowdsource ideas / insights for your content and give credit to participants in your final product. In the last 10 years, B2B and B2C organisations alike have adopted content-driven strategies to attract, convert, nurture, and support customers. Influencer marketing and content marketing can’t really exist without each other.
  • SCRIBBLELIVE  |  TUESDAY, JUNE 28, 2016
    [Product] Cocktails, Content, and Solutions to the Consumer Journey
    brand that clearly communicates the value of its products or content registers in the mind of a prospective customer. ” Stefan believes that marketing success stories will become as important to corporate boardrooms as sales numbers and new product developments. Why the major changes? Dan Levi , CMO at Clear Channel Outdoor.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 14, 2012
    [Product] 17 (of the) Best AdWords and SEM Guides of 2011
    Janel Landis Laravie highlights changes Google had made to give paid search results more prominence, among them Local, Product, Video, Phone and Sitelinks, and states that “If you still are not using these, you are missing out.” That high-level analysis is misleading, however. pages with a conversion form and limited content).
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Product] Marketing Automation 101
    Without marketing automation, you are just guessing – just hoping that people will take the bait and be ready to buy your products. Using this platform, your business will see more in the pipeline, a more productive sales team, and increased revenues—and that is the language that the C-Suite understands. And how do you get there?
  • HUBSPOT  |  THURSDAY, APRIL 4, 2013
    [Product] Everything Marketers Should Know About Secondary CTAs
    For example, if someone is already a lead who has converted on a bunch of your top-of-the-funnel offers like educational ebooks, your primary CTA might be for a more middle-of-the-funnel offer such as a product demo. Chocolate or vanilla? Comedy or drama? Heels or flats? People love options. What Is a Secondary CTA? No problemo! In Emails.
  • SALESFUSION  |  TUESDAY, DECEMBER 17, 2013
    [Product] Four Reasons Subject Lines Matter
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half valign="middle"] Partner Portal. Batman had Robin… You have SalesFUSION.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 16, 2016
    [Product] MWC 2016: Top 100 Influencers and Brands
    More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and working lives. WHICH PRODUCTS AND BRANDS RECEIVED THE MOST ATTENTION? Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. ” MAPPING THE COMMUNITY. TOP 100 INDIVIDUALS. DOWNLOAD NOW!
  • MARKETRI  |  MONDAY, JULY 2, 2012
    [Product] Lawyers, you are a reluctant choice, to be avoided where possible. Deal with it.
    " The report states that, while in many areas of life, the Internet has helped empower consumers to make more informed decisions and open up access to products and services, "this revolution (.) This is according to a report on the Legal Futures website. has yet to reach legal services. (.) Time for a review?
  • SAZBEAN  |  MONDAY, JANUARY 16, 2012
    [Product] 4 Tips to Keep Your Website Ahead of the Curve in 2012
    Sure, having a website for your business serves a practical need: to draw net-surfing users to your product or service. However, it’s also much more than slapping on a run of the mill two-column template and calling it a day. Nothing kills an online buzz like a poorly designed or drastically outdated website. Don’t Be Afraid to be Bold.
  • SAZBEAN  |  THURSDAY, OCTOBER 13, 2011
    [Product] 3 Tips to Use Social Media for Exceptional Customer Service
    Don’t set up a Twitter account and neglect to monitor your @replies, direct messages, or various mentions of your brand, products, and services. A few weekends ago, a certain fast food restaurant upset me. At the core of my frustration was a miscommunication between the menu pricing and the total rung up at the register. News & Notes
  • SAZBEAN  |  THURSDAY, FEBRUARY 17, 2011
    [Product] 8 Tips to Improve Your Facebook Ads
    Here are some tips based on the analysis: Be Interesting or Fun – Brands & Products that are fun to discuss perform better since people are on Facebook primarily for fun and entertainment. Getting the most out of your Facebook advertising can be tricky. The 11,529 ads served 4.5 billion impressions and collected 2.2 million clicks.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 22, 2011
    [Product] Announcement: An Open Letter to Hoover’s Employees
    We are passionate about our products and our customers.  believe most of them will decide that InsideView is their best path to productivity, joining scores of Hoover’s customers that have already chosen to switch to InsideView. Many of you joined Hoovers with a mission to change the world, and you did just that in the late 90’s.
  • STORIES THAT SELL  |  THURSDAY, NOVEMBER 11, 2010
    [Product] Why Companies Need to F-R-E-E Their Case Studies
    You’re featuring a customer’s success with your products and services. They fall more into the realm of content to give away, as you would product datasheets and brochures. Site visitors could read or download stories freely, without having to provide any information. The results were pretty shocking. Don’t miss out!
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Product] 5 Little Ways to Get More Facebook Likes
    Different brands will have different objectives, such as driving in-store sales, increasing online sales, launching a new product, building awareness, or promoting a mobile app. Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. link to your website. What inspired you? Bonus Tip: Don''t stop there.
  • 6SENSE  |  TUESDAY, MARCH 29, 2016
    [Product] The Case for Predictive Marketing Automation: Account-Based Marketing
    This evolution has allowed lean teams to drive customized messaging and improved engagement across product lines, personas and the customer lifecycle. Companies that are able to make the most of ABM strategies sell products that require a highly considered purchase process. Create continuously updated target account lists. Latest
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 29, 2014
    [Product] Be Bold: Delete Your Frustration
    Perhaps your product is unique and innovative and everyone is excited and supportive about it. AG Salesworks is pleased to bring you a guest post from Jeff Shore , an in-demand sales expert, author, speaker and executive coach. People have a lot to say about control. and it ends up being a huge dead end. Don’t believe it! It can be anything.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 1, 2012
    [Product] How the Internet has made your B2B sales process outdated
    Basically, what it says is that a well-qualified lead has all of those qualities–the budget to make the purchase, the authority to do so, a proven need for what your product or service does, and a timeline in which to take action. Photo credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Product] 14 Data Visualization Tools to Tell Better Stories with Numbers
    As with other products of this nature its utility is firmly anchored in visual exploration of data using every format imaginable. Data visualization is technology that lets corporate executives and other end users see data to better understand information in context. Which tools are best to tell your story? You can click and drag to zoom.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Product] The Ultimate Guide to Managing Marketing Campaigns With Google Apps [Free Ebook]
    Using Google’s suite of productivity and collaboration tools -- known collectively as Google Apps -- marketers can manage entire campaigns from start to finish. When you don’t have the right system in place, running a marketing campaign can be messy business. And with so many moving pieces to consider, disorganization can be a major enemy.
  • LEADERSHIP  |  TUESDAY, FEBRUARY 11, 2014
    [Product] 5 Essential Ingredients of B2B Relationship Marketing
    And if that pace turns rapid because your buyer is really ready and can’t wait to buy your product, well then, get ready for that kiss! The inspiration doesn’t always have to come from what the product or service is capable of doing. Love is in the air. You need that inspiration, there’s no denying it. Respect. Comfort. Inspiration.
  • TOMORROW PEOPLE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Product] The Business with No Salespeople – How Inbound Marketing Works [SLIDESHARE]
    You want to be sure that the consumers actively searching for the products or services you provide can find you on the web. You didn't read that wrong. Here at Tomorrow People , we have no need for a sales team. We don't even have a full-time salesperson; we just all do a bit of sales on the side. We don't cold call, mailshoot or advertise.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 16, 2016
    [Product] Social Media and ASO: The Two Essentials of App Marketing
    App developers are perfectly positioned to make the most of social media since their products are perfect subjects for the viral loop. by Lilach Bullock, {grow} Community Member. In 2016, app developers will have their work cut out for them. That’s a lot of apps! And 52 percent spent five percent or less of their time promoting their app.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 4, 2012
    [Product] Global Search Marketing
    Lots of companies have products that can be sold outside their home country, but search marketing makes it easier than ever. Yesterday’s monthly Biznology® Webinar was called “Global Search Marketing.” I talked for 30 minutes about how to optimize your Web site for a global audience.   Global Search Marketing from Mike Moran on Vimeo.
  • SALES ENGINE  |  THURSDAY, MARCH 24, 2016
    [Product] B2B Sales Cannot Live on Inbound Alone
    In a recent blog , we were able to demonstrate with data analysis that when prospects become engaged with a brand, especially those with a complex product or service set, that they begin their buying process by evaluating vendors by subscribing to newsletters, opening emails, downloading infographics and white papers, watching videos, etc.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 24, 2011
    [Product] Sales Leadership: It’s time to gear up your recruiting!
    Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. Sales Leadership: It’s time to gear up your recruiting!  . What should you do? 1. Review your resume folder or competitive salesperson list.  Call them. 3. Set up a referral bonus plan.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Product] How to Deliver the Perfect Sales Demo
    Apply this logic to the product you are demoing: Be specific and tactful in what you show, why you show it, and what you say. Explain overall why this product exists, and link it to the prospect’s needs confirmed by the GPCT. Each feature you demo should tie back into this idea of "why this product is perfect to solve your problem."
  • TONY ZAMBITO  |  THURSDAY, MAY 5, 2011
    [Product] Turn B2B Buying Into a Social Experience
    Collaboration : buyers want to participate in several aspects related to research and development, product development, knowledge sharing, customized servicing, and an ongoing dialogue. Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    That is, until now. 
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 1, 2014
    [Product] Creating content for your marketing programs. How to do it.
    Content marketing is the rage for companies who sell products to businesses. The advice is to create all types of print – ebooks and white papers; audio – podcasts; and video – YouTube and other videos. But a lot of business leaders don’t know how to get started. For instance, the first stage I call Untroubled/Unaware.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Product] 7 Inspiring Examples of Omni-Channel User Experiences
    If you walk into one of their stores, you’ll find sales associates armed with iPads that are available to give you on-the-spot, accurate, and up-to-date product information. With the company’s omni-channel initiative, you’ll find up-to-date and accurate product information at every turn. What Is an Omni-Channel User Experience?
  • MARKETING ACTION  |  FRIDAY, OCTOBER 3, 2014
    [Product] The Wild and Woolly World of Marketing Agency Names
    According to their site, “A square tomato, which ships and stores more efficiently than a regular one, is a product of ingenuity and engineering that achieves a business objective. With an emphasis on representing outdoor sports products, they provide a rock-solid presence in their industry. Personally, I think it’s fantastic.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 10, 2014
    [Product] Get Started with a Content Marketing Library
    You could add columns for different products if that makes sense for your business. Assign it to as many product categories as necessary. The sales team needs bottom-funnel pieces like pricing sheets and product specs. Not long ago I had a great conversation with a marketer whose company had recently adopted Act-On. Fast facts.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 4, 2013
    [Product] 3 More Critical Roles that Need SEO Skills
    Rather, every person in digital media production needs to know how their work affects search effectiveness. Panda and Penguin. Last month , I wrote about how SEO is not just the domain of consultants. Thing is, if you rely on Google to discover your content and give it the value it deserves, you will often be disappointed. Paid Search Leads.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 22, 2012
    [Product] Sales Leadership: Nine Minutes on Monday
    Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. Nine Minutes on Monday. The Quick and Easy Way to Go from Manager to leader. By James Robbins. McGraw Hill. Each question is simple, but profound on its potential impact on your team.
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