WRITING ON THE WEB | FRIDAY, JULY 15, 2011
[Product] Online Persuasion: How to Write to Create Desire
It doesn’t matter what industry you’re in, or what you’re selling, or whether it’s a product or an experience. When writing online , how can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. It’s easier than you might think.
WRITING ON THE WEB | WEDNESDAY, OCTOBER 27, 2010
[Product] Engaging Content: Get Emotional, Really Emotional
Telling stories about clients who use your services and products isn’t just a marketing tactic. How can content marketers create content that engages – truly engages – the emotions of readers ? When Harry Met Sally , Sally insisted men could never tell when women were faking an orgasm. It’s neuroscience in action.
THE EFFECTIVE MARKETER | THURSDAY, AUGUST 18, 2011
[Product] How Great Content Can Solve Problems
Then, look for what could be a solution to this problem (I’m assuming you sell products or services to retailers) and create content addressing the issue (maybe “5 ways to squeeze more cash out of your sales” or “The new retail mindset and five steps to improve your margins today” for example). Create content that is timely. The problem?
B2BMARKETINGSMARTS | MONDAY, APRIL 25, 2011
[Product] How often to send B2B lead acquisition efforts? Find your Uncle Harry.
The number is different for every company, every product, every target market. Only through testing can a B2B company determine which frequency is the most productive and cost-effective. Several months ago, a prospective B2B client called me for messaging help on her company’s sales-generation email program. Who’s he?
SOCIAL MEDIA B2B | FRIDAY, NOVEMBER 22, 2013
[Product] Ways to Improve a B2B Cold Sales Call and Make it Social
She did a terrible job explaining the product and phone call demo she was trying to schedule. If this is a lead prospecting tool, let me know that companies similar to mine have increased their pipeline by 50% using their product, tool, service. 'Yesterday my cell phone rang and it was a Raleigh NC number that I didn’t recognize.
HUBSPOT | WEDNESDAY, OCTOBER 31, 2012
[Product] Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads
For instance, if your product helps make sales teams more efficient, then make sure you target a sales director, call out the job title in the ad, and illuminate a problem that they most likely have, such as "how can you work your most qualified leads faster?". In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks.
JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, FEBRUARY 18, 2014
[Product] Two Ideas for Breaking Through Sales Barriers
You''re probably talking about your product/service way too early. 'Recently I was approached by a salesperson who was facing a tough challenge. When he gets his targeted buyers on the line he frequently has to deal with these sales objections: "We recognize your proven credentials but aren''t taking on any new suppliers.".
WINDMILL NETWORKING | THURSDAY, MAY 10, 2012
[Product] Email Marketing Is Growing Up — Leaving “Batch and Blast” Behind
Passionate about product marketing, lead generation and marketing automation, Deborah has over 10 years, experience in communications and program management. Recently, I had an interesting conversation with a VP of Marketing about converting emails into two-way conversations. We found it easy to visualize the emails themselves. How about you?
HUBSPOT | FRIDAY, FEBRUARY 10, 2012
[Product] The Laws Marketers Need to Know to Avoid Legal Backlash
Per the FTC's guidelines, a positive review from a person connected to the seller -- or someone who receives cash or payment to review a product or service -- should disclose the connection between the reviewer and the seller of the product or service. Law has been all over the marketing news lately. social network, Path. CAN-SPAM Act.
THE FORWARD OBSERVER | MONDAY, SEPTEMBER 16, 2013
[Product] The Secret to B2B Landing Page Construction: Foundation and Framing
Buyer Persona – In “ The Buyer Persona Manifesto ,” Adele Revella describes a buyer personas: “ It’s an archetype, a composite picture of the real people who buy, or might buy, products like the ones you sell.” landing page is a website page specifically designed to convert visitors to leads. Use just enough form fields , and not any more.
ENGAGE | MONDAY, AUGUST 27, 2012
[Product] 5 Things I Learned About Journalism (That They Don’t Teach You in School)
In exchange, they give us a space and a readership to promote great places, events, and products – which in return get more attention. Journalism schools are scary places nowadays. They continue to teach bright, eager students to produce quality content, but sometimes, we’re not sure why. After all, prospects are supposed to be gloomy, right?
E-QUIP | TUESDAY, MAY 29, 2012
[Product] E-Quip Blog: Making the Compelling Case for Change
Productivity. Tuesday, May 29, 2012. Making the Compelling Case for Change. When the pain of change exceeds the pain of staying the same, change is unlikely. That quote from sales trainer Bill Scheessele has proven true over my 20-plus years as a change initiative leader. In my last post , I outlined six steps to effective corporate change.
LEAD VIEWS | MONDAY, NOVEMBER 28, 2011
[Product] Don’t let your B2B Marketing lose steam this Holiday Season!
This will be a great opportunity to tell them about your product/service and give yourself a chance of being part of their vendor evaluation list for the coming year. They may want to freeze on the right products/ services to use up this budget. Dear Readers, Hope you had a fabulous Thanksgiving weekend, with family and friends.
HUBSPOT | WEDNESDAY, DECEMBER 5, 2012
[Product] 13 Free Design Tools for Visual Marketers on a Budget
From the creators of Evernote (another product we’re super thankful for ) comes the simple screenshot tool, Skitch. They say don’t judge a book by its cover, but let's be honest. pretty cover sure doesn’t hurt. Problem is, actually creating all these beautiful visuals isn't exactly every marketer's forte. Oh, another problem? 1) Design-Seeds.
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 3, 2012
[Product] Communicating your Brand’s Story through Marketing Automation
Apple markets its products under the umbrella of its brands perception – and wins because of it. Ideally, your company or products will be living on for many more successful years to come. How you package and present your company is as important as the product or service you offer. He can be reached at email@example.com.
MODERN B2B MARKETING | TUESDAY, JULY 3, 2012
[Product] Email and Spam – The Two That Shouldn’t Tango
Businesses are having a tough time grabbing their readers’ attention and retaining interest in their offered product or services. by Ravali Ravulapati. With the increasing importance of email marketing , spam proofing your content is one of the most important tasks in today’s marketing. Does the content flow?
LEADSLOTH | MONDAY, JULY 12, 2010
[Product] Hubspot Review
HubSpot’s Medium and Large products give you the option to keep using your own site. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! see two clearly distinct target groups for HubSpot: Small business owners. Small Businesses.
HUBSPOT | FRIDAY, SEPTEMBER 28, 2012
[Product] 7 Companies That Jumped on a Viral Craze at Just the Right Time
Online shipping marketplace uShip jumped on the popular craze by creating this viral video promoting their product using The Social Network as a twist: uShip was the first company to make a parody like this for the film, and their timing was perfect. Remember what you thought when you first saw the Old Spice guy? So what can you do? Maybe.
MUTT GROUP | THURSDAY, MAY 12, 2011
[Product] Don’t Trust Your Sales People To Do Your Marketing!
also feel very strongly that if you know for a fact money is truly being left on the table, or even worse, money is being spent with your competitor for products or services you also sell, somebody is not doing their job! I just finalized a deal with a large software developer. Therefore, millions of dollars are left on the table every year.
SALES INTELLIGENCE VIEW | THURSDAY, DECEMBER 6, 2012
[Product] The Prospect Calling Code: A Guide to Keeping Prospects on the Phone
Ask if they have a few minutes to speak to you about your products. If you ask a prospect, “When was the last time you purchased X product/service?” Getting prospects on the phone is hard enough; keeping them on the phone can be even harder. Follow a few sales call guidelines to keep your prospects from hanging up on you.
HUBSPOT | MONDAY, JULY 9, 2012
[Product] How to Shave 20 Minutes Off Your Next Blog Post
My best advice on blogging is to find a time of day that has been productive for you in past blogging efforts, and block that off on your schedule. If the outline can't stand on its own, you may have a wandering post on your hands that will suck hours out of your day with no useful end product. Odds are you've been where I am now.
HUBSPOT | WEDNESDAY, MAY 15, 2013
[Product] NPS for Marketing: An Interview With the Creator of the Net Promoter System
If you''re unfamiliar with NPS, it''s a customer loyalty framework that evaluates, on a scale of 1-10, the degree to which people would recommend your company/product to others. 'We’re big followers of Net Promoter Score (NPS) at HubSpot. Here''s what Fred had to say. Is NPS for any company, or just big consumer brands?
INDUSTRIAL MARKETING TODAY | THURSDAY, OCTOBER 7, 2010
[Product] Rules of B2B Lead Scoring – Who’s Hot, Who’s Not
Lead scoring increases sales productivity and drives revenues. It plays an important role in increasing the productivity of your sales team and driving bottom-line revenues for your company. According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity. Leads sent to sales 1,372 1,058. 40.9%.
GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, AUGUST 22, 2009
[Product] Four senior-level marketing job openings
A friend of mine is recruiting for these senior-level marketing positions at a Fortune 500 company based in the Midwest U.S. If you are interested in applying or learning more, please send your resume to Ms. Vikki Boney at firstname.lastname@example.org. Good luck! Visit Schaefer Marketing Solutions at www.businessesGROW.com.
WEBBIQUITY | MONDAY, AUGUST 30, 2010
[Product] Should a Blog be Part of Your Corporate Website or Stand on Its Own?
This is valuable because blog posts are often more effective “link bait than typical website copy (“About Us, product/service descriptions, etc.). Whether viewing the blog or regular product/service content, visitors never leave your site. The next question is: where should I put the blog? widget-industry-news.com).
THE FORWARD OBSERVER | TUESDAY, FEBRUARY 25, 2014
[Product] The #1 Step To Take To Create B2B Marketing Goals
You may have a unique product. You might be slower to bring new products to market due to a cautious approach in R&D. You may have an outdated production facility. You might have a chance to expand your product line. You might have a competitor coming out with a new innovative product later this year.
MODERN B2B MARKETING | WEDNESDAY, APRIL 2, 2014
[Product] How For-Profits Look to Non-Profits for Marketing Inspiration
Just as huge crowds of people flocking toward a cause or a product is persuasive, so is a single person – if that single person is a big deal. Pepsi has a long tradition of enlisting big names to promote its products — Michael Jackson, Ray Charles, Britney Spears, Madonna, Christina Aguilera, Mariah Carey, and Mary J.
GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, APRIL 2, 2011
[Product] Are you ready for the Social Boom?
How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, … and Grind Your Competition into the Dirt. When it comes to practical sales and marketing advice, nobody does it better than Jeffery Gitomer. What a great opportunity to work with a legend!
WRITING ON THE WEB | SATURDAY, SEPTEMBER 24, 2011
[Product] Writing Web Content that Gets Results: Questions
Know your product or service. And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while. The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Good stuff.
B2B MARKETING TRACTION | FRIDAY, DECEMBER 7, 2012
[Product] Are QR Codes Redonkulous for B2B Marketing?
The problem that I’ve seen in B2B marketing is that the QR codes often link to a Home page instead of the page with specific product or service information. So, what began as a productivity tool in the automotive industry is proving difficult to implement for many. I think there is a use in B2B marketing for QR codes.
B2B MARKETING TRACTION | THURSDAY, JUNE 28, 2012
[Product] How to Blog: What Blog Categories Should I Create?
Blog Post Categories Should Mirror Your Products and Services. don’t remember which one said it, but the tip was to make your blog categories match the services (and/or products) you provide and write directly to what you do. A successful blog has carefully thought-out categories under which you group your blog posts.
CONTENT MARKETING FOR BI | WEDNESDAY, APRIL 13, 2011
[Product] How to Write a White Paper from Scratch: Part Three—The Design
You may already have diagrams that show how your product works or pictures of your product in use. We’re now half way through the white paper creation process. In part one , you defined your purpose and determined your topic. In part two , you got down to business, starting with the outline and then putting the meat on the bones.
HUBSPOT | THURSDAY, NOVEMBER 17, 2011
[Product] 3 Ways to Waste Money on Online Advertising
Be sure that you're sending visitors to a dedicated landing page with clear instructions for the action you want them to take, whether it's completing a form to download an ebook, or signing up for a free product trial. Display ads, for instance, can be a great way to promote your content and drive visitors to your website for conversion.
THE ROI GUY | SATURDAY, AUGUST 31, 2013
[Product] How to Unseat an Incumbent?
This business case quantifies how the new vendor could deliver superior business benefits (improved productivity and processes, reduced risks and revenue gains) while at the same time lowering total cost of ownership (TCO - lower IT capital and operating costs) compared to the current vendor. Click here for more information.
THE ROI GUY | THURSDAY, JUNE 6, 2013
[Product] Which One: Sales Skills or Sales Tools?
'If you gave a weekend duffer Tiger Wood’s golf clubs could they win the next tournament? No way. It takes more than just a set of good clubs to perform against the best. Equally, if you replace Tiger Wood’s modern golf clubs with those of several decades ago, could he win either? No way. Will the job get done in a timely manner?
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 25, 2012
[Product] How to Create a #Winning Content Marketing Campaign
want to increase sales of product X is a specific business goal. by Kieran Flanagan Content marketing is nothing new , but its role in a successful online marketing strategy has continued to increase over the past number of years. But what are some of the key steps to a successful content marketing campaign? Mapped Against Business Goals.
HUBSPOT | TUESDAY, AUGUST 20, 2013
[Product] Why Sales Is Going Inbound: Introducing Signals
Instead of managing the flow of information to a prospect, leads now come to sales reps warm and well studied on your product -- but the sales rep has no way of knowing it. 'I started my sales career back in the 90s, and to this day, I still consider myself a salesperson. It’s in my blood. And pricing -- well, it’s right there on our website.
JUNTA 42 | TUESDAY, MARCH 20, 2012
[Product] 7 Content Marketing Lessons from Napoleon Hill
” As Mr. Hill says, ideas are the products of the imagination. Napoleon Hill’s classic Think and Grow Rich was first published back in 1937. Now, in its 75th anniversary year, Mr. Hill’s lessons are still extremely relevant and valuable, even today. Here they are with my notes. Desire. Faith. It was unquestioned. Cover that.
THE ROI GUY | TUESDAY, FEBRUARY 21, 2012
[Product] The High Cost of Discounting
Discounting is unfortunately a way of life for many of our sales professionals today. There is a new breed of buyer who is more skeptical and frugal than ever before, indicating that price is the key factor in over 64% of decisions (U of Dayton). Instead, the engagement occurs when the “bake-off” is in full swing.
MODERN B2B MARKETING | FRIDAY, MAY 24, 2013
[Product] The Doctor Will See You Now: Lessons For Marketers From The Healthcare Technology Industry
product shot. For example, we were surprised when features beat out benefits in one test, and the conversion rate of a product shot outperformed a patient image by 2-1 in another. That first track then diverges into 3 tracks based on product interest. But it’s far from a global power, never mind a hotbed of innovation.
FOLLOW THE LEAD | TUESDAY, MARCH 19, 2013
[Product] For faster decisions, be a decision guide
This can be especially true with products and services that a business does not buy often. She offers practical suggestions to help you move along a customer’s purchase decision by being an expert on process, as well as product. You’ve had this happen: your key contact doesn’t know all the steps involved in making a purchase decision.
ILLUMINATING THE FUTURE | TUESDAY, APRIL 23, 2013
[Product] Gridlock: Why B2B Marketers Must Get Off the Content Grid
Content production becomes an end in itself. Expectations then begin to eclipse content production capabilities. And, should the results of awareness and demand campaigns prove disappointing relative to the content production investment, the credibility of Content Marketing is called into question. Want added complexity?
WINDMILL NETWORKING | THURSDAY, OCTOBER 20, 2011
[Product] Are You Making any of These 6 Blog Content Mistakes?
Same goes with products that YOU might think are cool, but is it relevant to THEM, your target audience? I get asked by a lot of companies as well as bloggers as to ideas on what they should be blogging about. My golden rule, as a tool of Inbound Marketing , is to try to blog about topics that my potential clients might be interested in.
INBLURBS | WEDNESDAY, AUGUST 24, 2011
[Product] 47 Percent of your competitors are not using Social Media for business
These communication channels are the places where your target audience is around, where they communicate, ask their network friends for product and services opinion and where major brands and thousands of small business worldwide are ready and prepared to step into the conversation with their audience. am just kidding, let’s get serious now.
WRITTENT | FRIDAY, JANUARY 17, 2014
[Product] 8 Deep Questions to Define Your Blogging Strategy
Experiental: Brand essence is a largely visceral concept – make sure that it describes how your product or service makes your customers feel. You’ve got to identify whether you’re going to cover your range of products and services, a broader range, or narrow your focus further. ' The majority of blogs aren’t a success.
WRITTENT | WEDNESDAY, DECEMBER 11, 2013
[Product] 10 Shortcuts for Writing a Blog Post in Record Time
Here are some hard-learned, expert hacks to guide your journey to extreme productivity: 1. Become a Master of Productivity Hacks. The world’s most brilliant bloggers don’t necessarily write faster than you or I, but they’ve mastered some seriously smart productivity hacks to avoid distractions. Well, you’re not alone. Blogging
LEADERSHIP | FRIDAY, OCTOBER 18, 2013
[Product] How To Have A Sexy Campaign In An Unsexy Industry
'Let’s be honest here – business products lack sex appeal. This is why social media promotions in the B2B industry can be particularly tricky, which is an opposite undertaking within the B2C industry. Top 5 Social Media Must-Knows To Help Build A Sexy Presence. You must invest in social media. LinkedIn (82%). YouTube (77%). Facebook (71%).
MARKETING ACTION | TUESDAY, FEBRUARY 11, 2014
[Product] Multiple or Single Calls to Action? Conventional Wisdom Might Be Wrong
Need to get the word out on that fancy new product you just spent six months building? Links should ONLY go to that product page. 'Digital (and especially email) Marketing 101 teaches us to use one single, solitary call to action (CTA) in almost any imaginable situation. Want to increase downloads of your new white paper?
WINDMILL NETWORKING | THURSDAY, FEBRUARY 9, 2012
[Product] How Does Your Brand Experience Translate in Social Media?
” A good brand, however, does more than merely differentiate itself from the others: It creates an emotional attachment, a bond that says even at a higher price it still has fans that will buy the product.
SALES LEAD DYNAMICS | TUESDAY, JANUARY 4, 2011
[Product] The Phone Has Stopped Ringing. Now What?
The need to launch a new product. When times were good, many successful professionals didn’t need a well defined niche. All their business came via “R & R” (Repeat and Referral). They relied on their reputations and connections. The The phone rang. Business flowed in. Then, the phone stopped ringing. They have no target market. To Whom.
THE CRAP REPORT | FRIDAY, MARCH 12, 2010
[Product] Point – Counterpoint: Using Calendar Invites for Lead Gen
get Mike’s point – who the heck is this guy, who doesn’t know me from a whole in the wall, getting time on my calendar to talk to me about his product!? So as I was perusing my TweetDeck the other day, I saw that my buddy, appointment setting guru Mike Damphousse wrote a blog entry last week that I missed (sorry about that pal!)
B2B VOICES | FRIDAY, JUNE 22, 2012
[Product] Are Newspapers Fading? And What Can B2B Communicators Do About it?
” This is at least the second time in newspaper history that collapsed advertising revenues and rising production costs have thrown the newspaper biz into a crisis. The newspaper business is certainly getting a lot of attention these days, but not much of it is good news. Seven-day publishing “only” foundation: The U.S.
VOICE-BASED MARKETING | FRIDAY, JULY 12, 2013
[Product] Dude, Where’s My Phone Lead?
Businesses that use intelligent call routing have the option of steering that lead to the right agent or department based on custom specifications (location, product, etc.) When a sale is on the line, the last thing you want to hear your agents saying is, “Dude, where’s my phone lead?!” Tracking Which Marketing Activities Generate Leads.
YOUR SALES MANAGEMENT GURU | MONDAY, AUGUST 8, 2011
[Product] Sales Leadership; Improving Won/Lost Ratios
What’s their status quo relevant to your product/service/solution? Ken provides Keynotes, consulting services and products designed to improve business performance. Ken@AcumenMgmt.com www.AcumenManagement.com. Sales Leadership: Improving your Won/Lost Results. However, that is not our topic today. Better pre-call planning.
THE POINT | WEDNESDAY, MARCH 9, 2011
[Product] Help Your Favorite Local Businesses Get Found on Google
By one account , more than 97 percent of all consumers use the Internet when researching products or services in their local area, of whom 90 percent use search engines. And you can populate that Places Page with a lot of information, including: • details about your business/products/services. At no cost to them. photos and videos.
B2B MARKETING UNPLUGGED | MONDAY, MARCH 25, 2013
[Product] Things Were Weirder Then: A Book Review
Sort of like a productive Charlie Sheen. Now before you make popcorn and settle in to watch the public flogging of your Productivity Prevention Department, you should know that the punishment in question seems to be to simply cancel useless projects rather than actually making anyone suffer. Jobs versus Mike Scott.
B2B MARKETING UNPLUGGED | THURSDAY, JULY 28, 2011
[Product] Trout on Strategy is an Acquired Taste
Product, pricing, distribution, advertising – all the activities that make up the marketing mix must be coherently focused on the tactic. Tactics, on the other hand, are ideas that exist independent of time and externally to the product, service and company. There are plenty of ways to clear a room full of marketers. And why?
SALES INTELLIGENCE VIEW | TUESDAY, JUNE 12, 2012
[Product] How to Improve Your Cold Calling Techniques
Instead, remind yourself that you have a good product or service that can help the prospect. When they say this, your response is to let them know you only need five or 10 minutes of their time, and in that short period you can show them how your product or service can help their business. This should only take a few minutes.
BLOG MY CALLS | FRIDAY, MARCH 29, 2013
[Product] Your LogMyCalls Easter Basket (Plus Creepy Easter Pictures)
When we launched LogMyCalls we knew that we needed something to differentiate in the marketing war with our competitors (besides our world-class and award-winning product), so we decided to create a mascot. When I was a kid, I loved Easter. It was second only to Christmas in its utter wonderment. mean think about it! This mascot is a Beaver.
THE POINT | WEDNESDAY, MARCH 13, 2013
[Product] 3 Keys to an Effective Autoresponder Program
In most cases, the goal of an effective autoresponder program isn’t to convince the prospect to buy your product, or even to persuade him or her to request contact from sales. An effective lead follow-up strategy , therefore, is essential to ensuring that you’re getting the most from your investment in demand generation.
WONDERING OUT LOUD | MONDAY, JULY 27, 2009
[Product] Social media and revenue: fast friends or oil and water
The idea, misplaced or not, that a company cannot promote their products and services, the first commandment in the SM-sphere. Who wrote the rules that SM is different, that it can’t be used to openly market products to prospective customers? It’s product neutral. Like the podcast, it is product agnostic.
CUSTOMER EXPERIENCE MATRIX | MONDAY, JANUARY 6, 2014
[Product] BrightInfo: Content Recommendations Made Simple
BrightInfo officially released its product last September, after about a year of development. 'I spent much of last year writing about Customer Data Platform systems and have reviews on tap for a half dozen more. But I thought I’d start out 2014 with something different, just to show I’m not totally obsessed. But what’s the CDP angle?
EB2BLEADS | WEDNESDAY, FEBRUARY 16, 2011
[Product] The Generation Of IT Leads
Instead of thinking about products or services, think about what problems you can solve for your customers. Here are some different pieces of content that you will need; Web Pages – that show people the products and services you provide and how they help. The answer is Yes and No. Although some things are become simpler.
WEBMARKETCENTRAL | TUESDAY, SEPTEMBER 1, 2009
[Product] SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean
The click-through rate is typically lower (as it is for display ads in general, as prospects see your ads while reading content rather than specifically searching for your product or service), but conversion rates are generally similar. Google's content network can be a valuable addition to any AdWords search marketing program. If not: 9.
ENGAGE | WEDNESDAY, JUNE 13, 2012
[Product] 30 Tweets Worth Reading, Retweeting, and Maybe Even Printing Out From #AMP12
Getting some great video production tips at #AMP12. The great thing about Twitter is that for live events you can get in on the action without really being there. For example, Association Media and Publishing is having it’s annual meeting, which is kind of a big deal for those in the association media space. ” Just go for it!
SALES INTELLIGENCE VIEW | THURSDAY, FEBRUARY 28, 2013
[Product] The Most Important Information You Need to Know About Your Customers
When news affects customers that have already purchased your products or services, new needs and opportunities arise. For example, a company that expands sales operations in a new geography may need additional services or products from an organization that sells them sales enablement tools. Benefits of Customer Intelligence.
HUBSPOT | THURSDAY, AUGUST 26, 2010
[Product] The March Of Twitter: Analysis of How And Where Twitter Spread
Apple gives their users that same sensation of belonging to an elite, even as they sell products in malls across the country. This is a guest post by Pete Warden , the founder of OpenHeatMap , a free and easy way to turn your spreadsheet into a map. year later there were an estimated 150,000 people using the service. The SXSW explosion.
BLUE FOCUS MARKETING | WEDNESDAY, JUNE 12, 2013
[Product] Facebook Home – The Pursuit of Social WOW for Brands
Brands of any size can learn a lesson or two about transforming a perceived weakness into a strength—or in this case a product’s big selling point. 'On April 12, in an exclusive partnership with AT&T, HTC released the exciting new HTC First. The Facebook Home platform aims to do just that. Leave your family at the table. It’s powerful.”.
INBLURBS | MONDAY, MARCH 28, 2011
[Product] 6 Smart ways for local inbound marketing for restaurants
When people research for products and services they go online first. No matter if they research for local products and services. Restaurants are mostly dependent on local clients. As any other business it is important for them to get found and to get visited in the second step. They go to Google search to find them! Video. Coupons.
VERTICAL RESPONSE | THURSDAY, DECEMBER 5, 2013
[Product] How to Strike While the Iron is Hot with Your Website Visitors
While you’ve got visitors on your website and they’re potentially adding products or services to a virtual shopping cart, they’re showing intention to buy. Online retailer Anthroplogie does a great job of this with their, “get the look” recommendations right below the product, and their, “you may also like” section.
SOCIAL MARKETING FORUM | SUNDAY, NOVEMBER 21, 2010
[Product] Prospecting the Social Customer
The broader the range of products and solutions that you offer and the larger your “target groups are, the more potential customers. And they must be defined according to the needs of the customer, not a function of the product or service. That is the simple definition. Easy too. prospect is a potential customer. Always.
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 12, 2014
[Product] 3 Ways Life Sciences Marketers Can Benefit From Automated Marketing
'by Eloqua | Tweet this For years, pharmaceutical companies promoted products in person to healthcare professionals by utilizing the services of pharmaceutical sales reps, or “detail men.” 2013 study by Accenture, a global management consulting, technology services, and outsourcing company surveyed 200 U.S. Times are changing.
HUBSPOT | MONDAY, AUGUST 29, 2011
[Product] 4 Marketing Lessons From Steve Jobs [Marketing Update]
In case you somehow hadn't heard, Steve Jobs, an amazing marketer, presenter, and product designer, resigned as CEO of Apple earlier this week. This week on the Marketing Update , Karen Rubin and Kipp Bodnar discussed lessons marketers can learn from Jobs. The Wall Street Journal published a great article about his best quotes. Don't settle.
THE FORWARD OBSERVER | THURSDAY, SEPTEMBER 19, 2013
[Product] How To Give Your Calls To Action a Fighting Chance at Generating Leads
If a website visitor is reading a blog post or website page about a specific product or service, include CTAs related to what the visitor is learning about on that page. Often, that content is a white paper, eBook, webinar or a newsletter. It’s like a golfer who makes one minor change to his swing and improves his game dramatically.
BLOG MY CALLS | THURSDAY, SEPTEMBER 26, 2013
[Product] 10 Ways to Use Conversation Analytics to Make More Money
If a prospect specifically mentions a certain product you have while on a phone call, a Webhook could fire to a retargeting platform that could show the prospect a specific retargeting ad on their mobile phone. 'We launch Conversation Analytics in two weeks. It will fundamentally alter the call tracking landscape. Forever. 4) Lead Scoring.
SALES CHALLENGER | TUESDAY, DECEMBER 3, 2013
[Product] Get Your Star Reps to Stay
For starters, there are the costs associated with recruiting, onboarding, training, and salary paid to employees who have yet to reach full productivity. 'Turnover has always been a problem in sales. But what are the costs of turnover anyway? times more likely to keep their online professional profiles up to date, and are 1.9
HUBSPOT | WEDNESDAY, SEPTEMBER 4, 2013
[Product] 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
In the Samsung cover photo, your attention goes immediately to the left side of the page -- completely missing the name of the product on the upper right side. 'When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. It''s a visual piece of content that sits at the top of your Company Page.
WINDMILL NETWORKING | MONDAY, APRIL 23, 2012
[Product] 5 Ways to Build Trust When Mixing Social and Marketing
Find ways to help your consumers use your product or service – solve problems – Believe in your product or service, then own lapses or gaps. In recent posts we have talked about the changing marketing landscape ; it’s a social landscape that is creating new opportunities and presenting new challenges. Have a personality.
MARKETING INTERACTIONS | SATURDAY, FEBRUARY 13, 2010
[Product] Issues with Corp-sourcing Marketing Content
was once told I had to include the phrase "with an Internet connection" whenever I talked about accessing an SaaS product. They know everything about the products - how they operate, how all the parts work together, and how to use them to get the best results. And, let's not forget the brand and legal people.
MARKETING ACTION | THURSDAY, APRIL 17, 2014
[Product] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
Buy this socket wrench at 25% off” or “BOGO (buy one, get one [free]) on this curated list of beauty products”), or. Copy: Detailed information on the product(s) or offer, including a call to action. Images: Usually an image (actual or metaphorical) of the product or service, as well as company logos. Would it upset you?
SALES INTELLIGENCE VIEW | WEDNESDAY, OCTOBER 3, 2012
[Product] Qualify Your Leads with Social Media
If you don’t filter your leads by decision maker, you may end up creating a lot of campaigns designed to discover qualification criteria about individuals who will never buy your products. Opportunities to initiate and nurture connections flood digital social media today. Are you taking advantage of them to nurture leads? Develop Connections.
BIZNOLOGY | MONDAY, MAY 27, 2013
[Product] 5 Ways to Get the Most From Google+ Communities
Collect inspiration for blog content, present your company’s product, or simply deepen your relationship with members of the community. 'Photo credit: Wikipedia. But this post is about using Google+ communities, which are fast becoming the a hotter version of Facebook groups. image credit: global web index. Share Posts from Your Profile.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 16, 2013
[Product] 5 Tips For Better Sales Role Plays
As the trainer, you’ll be armed with great information and give the trainee the opportunity to use what they’ve learned about your product in a situation that’s as real as real is going to get. Sales Prospecting Perspectives is pleased to bring you a guest post from Christopher R. Snell Jr., Inside Sales Manager at Care.com. Don’t do that.
MODERN B2B MARKETING | THURSDAY, MARCH 14, 2013
[Product] How to Measure the ROI of Your Marketing Programs
If a Lead becomes a Prospect after watching a product demo, that demo would receive revenue credit, even though a sales rep had nurtured the Lead in several other ways. This applies across all industries, but its impact is especially acute in companies with considered-purchase products and long revenue cycles. Product. Example.
FEARLESS COMPETITOR | THURSDAY, APRIL 29, 2010
[Product] Thought Leadership Interview #5 – Sales Visionary Sharon Drew Morgan
Good point that Facilitative Question did pertain to a product or specific placement problem. So sellers are helping buyers close the right business, with more prospects, and place their product into the most appropriate client situations. was struck by Sharon Drew’s book and her ideas. Why not? and then disappear. Imagine!
BLOG MY CALLS | THURSDAY, JANUARY 16, 2014
[Product] Call Leads Quickly: Some Stats and An Argument
If we make buying decisions based on pain (which we do), we generally aren''t going to proactively go look for a product until our pain is very high. Did they fill out a form downloading specific content about your industry, company, or product? 'We had a grand argument in our marketing department this morning. Both sides are viable.
BIZNOLOGY | FRIDAY, NOVEMBER 2, 2012
[Product] Why Small Businesses Need Smart Marketing
Small businesses need loans in order to take product and service ideas to the next level. Photo credit: Wikipedia. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. Smart marketing has never been more vital to small businesses than it is today. Local. and Bing.
IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 19, 2011
[Product] 5 Ways Sales & Marketing Can Bond at Dreamforce
After all, there are great speakers to check out, new products to explore, amazing parties to attend. New products and tools galore abound. by Jesse Noyes | Tweet this Dreamforce is one of those unique events that bring together sales and marketing under the same roof. That’s a shame. Catch A Couple Of Sessions Together. Mix it up.
SALES INTELLIGENCE VIEW | FRIDAY, DECEMBER 28, 2012
[Product] How to Create an Unforgettable B2B Customer Experience
Customer intelligence can help you understand who they are, what they want and how your products or services can help them. In the past year, customer relationship management on social media sites, such as Twitter, has dominated the conversation around customer service. Listen. Follow through. Match the marketing with the experience.
MODERN B2B MARKETING | MONDAY, DECEMBER 10, 2012
[Product] 10 Takeaways From BlueGlassX: The Internet Marketing Experience Part 1
If your product or service helps with lead management , create a piece of content that ranks for that keyword, and drive your readers back to your website. by Dayna Rothman Last week I attended the BlueGlassX conference in Tampa, FL. 1) It’s not just content, it is content marketing. 3) Create Do-Know-Go content. 5) Little stuff counts!
MODERN B2B MARKETING | FRIDAY, NOVEMBER 9, 2012
[Product] Online Reputation Management: Defending Your Company from Google Defamation
They consult online reviews before committing to spend money on any products or services—and they keep their eyes open for any potential online complaints or negative BBB listingsl. by Dayna Rothman We’d like to welcome Rich Gorman as our guest blogger for today. He leads the team at www.reputationchanger.com. This is not a matter of vanity.
HUBSPOT | WEDNESDAY, NOVEMBER 14, 2012
[Product] Pinterest Finally Rolls Out Business Accounts: How to Set Yours Up Today
Whether it's Anthropologie sharing awesome clothes, Whole Foods sharing tasty recipes, the Smithsonian sharing fascinating collections, or Amazon making products easy to pin, many of us have been inspired on Pinterest by businesses.". They're heeeeere. No, its not a Poltergeist sequel. It's Pinterest business accounts! couple of reasons.
HUBSPOT | WEDNESDAY, MARCH 7, 2012
[Product] How Marketers Can Use Evernote to Organize and Simplify Their Lives
Those are just a few simple ways to help organize your life and improve your productivity as a marketer. Post-its, notebooks, whiteboards, starred emails, and who knows what else. there are a million ways we inbound marketers keep track of all the things we need to do. But nothing ever seems to quite fit every project or situation. back up.
SALES CHALLENGER | MONDAY, NOVEMBER 7, 2011
[Product] Teaching Your Way to Greater Channel Partner Mindshare
While most of us have shifted our sales message and support tools for direct reps to focus on customer needs instead of product features and benefits, many have not taken the final step to fully incorporate this new messaging into partner support resources. What other strategies have you used to increase channel partner mindshare?
B2B MARKETING INSIDER | TUESDAY, APRIL 12, 2011
[Product] Delivering Return On Marketing – What’s Your ROI?
Consideration: When you are trying to get people to consider your product or solution, marketing tactics are highly measurable. You should look for increases in the number of branded or product-related searches, landing page hits and a steady growth in website visitors. What's Your ROI? What is your return on marketing?
FOLLOW THE LEAD | THURSDAY, AUGUST 15, 2013
[Product] Before you build prospect list, Build a customer profile
What do they need help with to increase their revenue, and how do my product or services help them in achieving their goals? How does my product or service solve their problems? 'Identifying the right audience is the most important step in the process of finding new customers, prospects or leads. Who are my customers? Location?
HUBSPOT | FRIDAY, NOVEMBER 18, 2011
[Product] 25 Jaw-Dropping Marketing Automation Stats [Data]
Gartner estimates a 15% savings on creative production with marketing automation. Marketing automation is a hot topic among marketers these days, and even though we believe in the power (for both good and evil ) of marketing automation, there are still some people that are a little squeamish about the concept. Tweet This! Tweet This!
MANHATTAN MARKETING MAVEN | MONDAY, JULY 12, 2010
[Product] 5 Tactics for Resisting Downward Price Pressure
Agency process and productivity is a sticky wicket. Agencies are notoriously unscientific in monitoring their process flows and extracting optimum productivity from their workforces. Trying to be agile and productive simultaneously is the goal. Make productivity analysis a senior player’s job. Take an Output POV.
B2B MARKETING TRACTION | THURSDAY, MAY 17, 2012
[Product] Increase Wallet Share by Engaging Your Customers
Add value to your customers experience by providing information and learning opportunities related to your products or services. One important question B2B marketers have is, “How can I increase sales to customers (also known as ‘increasing wallet share’)?” How can you increase your customer wallet share?
B2B MARKETING TRACTION | TUESDAY, JULY 6, 2010
[Product] What B2B Marketers Can Learn from B2C Stories
Today pe0ple are not buying just products or services. Tweet. rarely pay attention to a TV ad. But, a new ad for a Toyota Corolla got my attention last night. haven’t been looking for a Corolla, let alone a Toyota, but I watched the entire ad. In the story, the woman has a cake decorating business but no car in which to make deliveries.