WRITING ON THE WEB | FRIDAY, MAY 11, 2012
[Product] 5 Pinterest Pinning Tips: Don’t Be a Pinhead
It’s true that Pinterest is fun—designed to be a simple, beautiful way to pin all your favorite ideas, products and places on the Web —but it’s also true that it’s powerful. Don’t Be a Pinterest Pinhead. etiquette tips for pinning on the world’s favorite social pinboard. Always, always, always pin from the original source. Plus, it’s fun!
MODERN B2B MARKETING | MONDAY, JANUARY 4, 2016
[Product] The Brand Resolution That You Can’t Skip
Do you capitalize product names? Author: Ellen Gomes It’s a new year, which means it’s time to get started on making your resolutions a reality (both personally and professionally). Does your business communicate with its customers? Yes, of course it does! Why You Need a Consistent Brand Voice. How to Determine Your Brand Voice. Humble.
HUBSPOT | TUESDAY, DECEMBER 16, 2014
[Product] 5 Surprising Studies on What People Consider "Good" Customer Service
Product shortcomings. In theory, the “tricks” to delivering awesome customer service are pretty straightforward: Empathy. Appreciation. Helpfulness. Seems pretty easy, right? Just develop these three skills, and you''ll be set. There are quite a few counterintuitive truths that can make or break how your customers feel about your service.
SYNECORE | FRIDAY, NOVEMBER 8, 2013
[Product] Forget Mobile First: It’s Bigger Than That
She goes seamlessly from a work email to plans with friends to putting something on Facebook—that jump between work, social, productivity and utility is all bound up in her phone, so it serves all those purposes…. We marketers love buzzwords and phrases. For Sephora, mobile is part of our strategy. Youth Gone Mobile. Follow @chrshorton.
BIZIBLE | TUESDAY, JANUARY 12, 2016
[Product] Do Lead Conversion Rates Go Down On Fridays?
It’s a smooth educational process that hopefully develops into a business relationship if the product solves the potential customer’s need. For marketers in companies that have sales teams, it makes sense that weekends aren’t a great time to be driving a ton of leads. They’re just not well suited for the marketing/sales process.
TONY ZAMBITO | TUESDAY, APRIL 12, 2011
[Product] Engage the Social Buyer Persona
Setting up avenues for B2B buyers to place reviews of your product or service can be powerful – and yes – frightening. Collaboration : Opening avenues of engagements to collaborate on innovation and new product development is another step B2B companies can take today to allow buyers to opt-in on engaging.
GREAT B2B MARKETING | MONDAY, FEBRUARY 9, 2015
[Product] In B2B Marketing, Everything Counts
You can claim to be the company with the best product or service, but it may not matter if you make a poor first impression. Whether you are talking about your cleaning service or selling a multimillion-dollar product, companies with a reputation for competence will beat their competition. Glad you asked! Be professional. Be accurate.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MAY 15, 2011
[Product] Five ways to stay ahead of the digital arms race
Downloading the latest productivity app was not on the agenda, although a game called “Angry Barbarians probably would have been a big hit. The other day I was talking to my favorite web developer Holly and encouraged her to begin moving her company toward mobile optimization and complementary apps. In a word, yes. Enough from me.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, JUNE 4, 2013
[Product] Example of a LinkedIn Strategy That Gets Big Payoffs
What my company does – but focus on the issues or business goals we help companies with. (It’s never, ever a product pitch.). While selling for a growing technology company, Jill Rowley embraced "social selling" via LinkedIn, Twitter and more with a vengeance! Here''s a little food for thought first. The research may surprise you!). _.
PAUL GILLIN | FRIDAY, JUNE 22, 2012
[Product] Research Finds Expanded Marketing Role Correlates With Business Results
It finds that the best marketers have higher-than-average involvement in products, price, placement and promotion than average. At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. You can see a 28-slide summary of the top findings here.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 24, 2014
[Product] Retail Holiday Shopping Trends Highlighted in Two New Research Reports
In short, the report takes the Pulse of what online shoppers look like for the 2014 holiday season, products they want to buy and preferred brands by examining a popular retail category: consumer electronics. In fact, one of the two papers is Part 1 of a two-part paper. Part 1 analyzes purchase intent. Marketing Efficiency
B2B MARKETING UNPLUGGED | MONDAY, DECEMBER 7, 2015
[Product] Why Your Website Needs a Good Cleaning
They can find your horrible mission statement from 2009, the dumb photo of your receiving department’s holiday party and, who can forget the product brochure from 2004? Have you been keeping your website content up to date? Let me help you out. The answer is no. Why should we? Except this one, horrible fact: every page is a landing page.
ACT-ON | THURSDAY, FEBRUARY 25, 2016
[Product] Today’s CMO Needs a Few CTO Chops
According to a Nielsen study, 84% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products – making these recommendations the information source ranked highest for trustworthiness. Unfortunately, not all marketing leadership has kept pace with these rapid changes.
MODERN B2B MARKETING | WEDNESDAY, APRIL 3, 2013
[Product] The Power of Peer-to-Peer Amplification for Marketers [Video Motion Graphic]
In this case, Samson didn’t do anything to encourage it (besides having a great product). by Jason Miller Last week I saw a post on Facebook from C.C. Chapman about a small microphone that he uses for interviewing and dictating while on the road. is in my network and someone whose opinion I trust. How can we make it trackable?
INDUSTRIAL MARKETING TODAY | WEDNESDAY, AUGUST 1, 2012
[Product] Industrial Marketing is not Disconnected Tactics
Many manufacturers and industrial companies are learning some hard lessons these days. Business as usual is not working – referrals are trickling in, if at all and the pipeline of leads is running dry. The old way of hiring away salespeople from the competition with their “ready book of business” is not producing the quick sales they had expected.
YOUR SALES MANAGEMENT GURU | MONDAY, OCTOBER 3, 2011
[Product] Align Sales Compensation with Your Goals
Each has its own business, margins and mix of products and services. You’ll need to factor in variables such as new product launches and major promotions, as well as consider your personnel structure. million of products and services, his CoS is 10 percent. Align Sales Compensation with Your Goals. Sizing It Up.
B2B MARKETING UNPLUGGED | MONDAY, OCTOBER 15, 2012
[Product] Why Time is on Your Side When Marketing to Small Business
Those of us whose bonus depends on moving some products to this market will be anxious to count the revenue from this season. In fact, most will pay more for a product if it gives them back a little bit of time. They’ll be the ones who can position their products and services with a succinct Return On Time Invested (ROTI) discussion.
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 8, 2013
[Product] 3 Tests Every Marketing Dashboard Must Pass
Members of the C-Suite are invest in marketing initiatives that will help the company acquire more of something, faster, less expensively, for example, more customers, more market share, more business with existing customer; faster conversion rates, and faster product adoption. More hands went down. Enable you to make strategic decisions?
MARKETRI | THURSDAY, MARCH 7, 2013
[Product] Does Your A/E/C Firm Need a Competitive Advantage?
While marketing involves identifying human needs and wants (typically those of the customer or client), and offering products and services to satisfy those demands, PR is much broader. PR professionals use a different “tool kit” than marketers, and go well beyond the distribution, promotion and sale of products or services.
HUBSPOT | TUESDAY, OCTOBER 7, 2014
[Product] Why We Need to Tell the Truth About Marketing
Yes, everyone now carries a full production studio in their pocket, new networks are popping up every day (anyone looked at Ello yet?), and your customers can complain or praise at any hour of the day -- but these all require new skills and resources to be successful. Talk, talk, talk, and very little do, do, do. And CMOs are worried.
KAPOST | MONDAY, MAY 9, 2016
[Product] Beauty, Business, and Badassery: Tyra Banks at Oracle Marketing Experience
While I may not be marketing beauty products or running a talk show, I have much to learn from the way Tyra tirelessly focuses on building her strengths and knowing her audience inside and out , rather than try and force a brand that doesn’t fit. supermodel and former talk show host at an Oracle conference? No idea to crazy for the room.
WRITTENT | THURSDAY, FEBRUARY 27, 2014
[Product] How to Win Customers’ Hearts with The Art of Storytelling
Selling isn’t just about the cool things your product can do, and buying isn’t a logical process. Whether you laughed, cried, hated the product, or rushed out to buy it, the stories stuck in your mind and kept you coming back for more. People have been telling stories since we could draw on cave walls. Image credit: Ediciona. Emotion.
DIGITAL B2B MARKETING | THURSDAY, OCTOBER 6, 2011
[Product] Your Lead Scoring Blind Spot: The Internet
When you score prospects based on activity, your scoring is biased towards prospects that are considering your solution or view your products favorably. This is the most obvious solution to some, but solutions to automate and support monitoring identified prospects for intensity of product or category discussion are not yet mainstream.
FEARLESS COMPETITOR | SUNDAY, APRIL 28, 2013
[Product] A Company that Fires No One = Job Security + Results!
Zappos pays unhappy employees to quit their jobs, because they can damage company culture enough and drag down productivity far more than the cost of paying them to leave. No layoff policy delivers Business Results — with job security. I’ve had the unfortunate experience of losing a high paying job recently (with zero notice).
LEADER NETWORKS | WEDNESDAY, FEBRUARY 1, 2012
[Product] Does Your Company Inspire Trust? How Online Communities Can Help!
They are where the buyers of both consumer and B2B products and services gather the information they need to make informed decisions. Just the other day, I said to my 10 year old daughter ‘trust is hard to win and easy to lose.’ Once trust is broken, it takes time and evidence to repair the damage. Not really.
HUBSPOT | THURSDAY, JANUARY 12, 2012
[Product] 6 Lead Nurturing Emails Every Business Should Send
Remember, these emails shouldn't be overtly salesey, but should correspond to your product and service offerings that solve their problems. 2.) Or perhaps some technical aspects of your product are still worrisome. Have your product engineer reach out with an email that will help address any final objections. Better as a person.
VERTICAL RESPONSE | TUESDAY, FEBRUARY 24, 2015
[Product] The Top 10 Best Resources to Learn About SEO
Of course, as a business owner, you want your own website to come up when people are searching for your product or service. When you’re looking for a answer, what do you do? You Google it, right? Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. SEO websites and blogs. 1.
HUBSPOT | SUNDAY, OCTOBER 6, 2013
[Product] An SEO Guru's Thoughts on Google, Tips to Improve Facebook Lead Gen, and More in HubSpot Content This Week
Productivity Tools and Techniques to Stop Wasting Away Your Workday. Solving productivity issues can seem impossible, but we know plenty of online tools and apps as well as some practical methods that can help you complete all of your daily tasks with much greater ease. Enter some content from the past week. Think again.
HINGE MARKETING | FRIDAY, MAY 29, 2015
[Product] Tweeting for Business? Keep the Focus on Clients
Provide Useful Product and Service Information Twitter says that about half of its users who follow companies and brands do so because they like them, want to stay up-to-date on the latest news, and want to learn about new services. Is it to sell products, or get recognized as an authority, or to start a conversation? 2.
HUBSPOT | WEDNESDAY, SEPTEMBER 3, 2014
[Product] How to Add Text to an Animated GIF Using Photoshop [Quick Tip]
These cute animated videos can be used for fun, or also as marketing collateral to help promote your products, services, or events. Once you''ve finished adding text to your GIF and you''re satisfied with your final product, you''ll need to save it in a.gif format. What''s the deal with animated GIFs these days? Voila! Design
BIZNOLOGY | TUESDAY, SEPTEMBER 25, 2012
[Product] Business tweeting is a life-sentence
Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. My first question is: why have you waited until now? My second is: why now? Is that your solemn vow? To a point. As of October 2009, the company had about 7,000 employees, 700 of them in Tulsa).
YOUR SALES MANAGEMENT GURU | TUESDAY, JANUARY 29, 2013
[Product] Your Sales Management Guru - Untitled Article
They have been going through our 3-week new hire training program which is a prescriptive approach to ensuring new salespeople know everything from how to sell their company, and products/services to how to use the copier and telephone system. Sales Management: Keeping Your Team On Top. How are all of these actions inner-related?
WRITING ON THE WEB | FRIDAY, SEPTEMBER 30, 2011
[Product] 5 Content Marketing Questions: #2 Why Hasn’t This Problem Been Solved?
Inspired by Maria Velosa’s Web Copy that Sells , a blueprint for creating simple copy that works to market your products and services. #2 Why Hasnt This Problem Been Solved?" alt=" 5 Content Marketing Questions: #2 Why Hasnt This Problem Been Solved?" />. #2 Why Hasnt This Problem Been Solved?" What is possible? What is different now?
MODERN B2B MARKETING | WEDNESDAY, MAY 28, 2014
[Product] The Best Example of a Human Email…EVER.
If done right, good marketing will lead to excitement around your product or services which (fingers crossed) leads to more sales, more revenue. Author: DJ Waldow “We don’t have time for a long email, and neither do you. We’re collecting clues, so if you have any tips please tweet them to @Eat24 with #Eat24Investigates.”. think.
SNAPAPP | THURSDAY, FEBRUARY 4, 2016
[Product] How Are You Preparing for the 2016 SaaStr Conference?
As an event marketer I have a special affinity for the sponsorship side of conferences, mostly because that’s where a company can create a brand and really build demand for their product. DoubleDutch has really come a long way in the past year, and raised 45 million dollars in funding in early 2016 to focus on product advancements.
MODERN B2B MARKETING | TUESDAY, OCTOBER 9, 2012
[Product] A Content Conversation with Social Media Examiner Founder & CEO Michael Stelzner
Stelzner : First of all, you have to rethink the way you’re producing your content to make sure that it’s not “product marketing content.” Many of us traditional b2b marketing professionals have been taught to talk about the benefits of the product, but nowadays that’s not what people care about. Stelzner : That’s a great question.
SALES PROSPECTING PERSPECTIVES | MONDAY, APRIL 15, 2013
[Product] Are Your Inside Sales Reps Prospecting With Too Much Collateral?
As a business development representative, I am armed with collateral to help prospects gain insight into my client’s products and services. This is part of our job- providing additonal information when we can’t qualify a prospect as a lead. But is there such a thing as ‘too much collateral’?
HUBSPOT | FRIDAY, OCTOBER 17, 2014
[Product] The Social Media Manager's Guide to Staying Organized
For most people, high productivity comes from closing out of email for several hours at a time. Many of these included brand new ebooks, upcoming webinars, upcoming product launches, or marketing collateral from other companies that she thought the HubSpot audience would appreciate. What''s trending right now? Social Media
TONY ZAMBITO | SUNDAY, MAY 8, 2011
[Product] Content Marketing and Sales Enablement Must Get Married
In this illustration, marketing labeled their production “content marketing” but from a cultural standpoint produced it much like it had before – without much input from sales. Image via Wikipedia. The raging waters of the sales and marketing alignment debate continues to make its’ way through the halls of corporate America.
AD YOUR COMMENT HERE | THURSDAY, JUNE 30, 2011
[Product] 78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success
92% of executives and 82% of millennials believe that work-related web-based apps greatly or somewhat increased their productivity. 89% of executives, 88% of millennials and 76% of general knowledge workers believe that they and their teams would be more productive if they could dramatically reduce the time spent writing and reading emails.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 24, 2014
[Product] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
Is there some sort of quiz or assessment that you can create around your product or service that plays to this? Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. ’, ‘What European City…?’,
WEBBIQUITY | MONDAY, AUGUST 29, 2011
[Product] Review: Six Small Business CMS and Web Marketing Systems
For businesses looking beyond “free tools, here are six CMS and WMS options that can help you get more sales and marketing productivity out of your website, while being easy on your web content contributors. What’s the best web content management system (CMS) for your small business? CMS Only. Squarespace. LightCMS. The catch?
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 12, 2015
[Product] Using the information in your content strategy
In the excitement about everything you have learned, it will be tempting to put together a bunch of PowerPoint slides to show Sales and Product Management everything you have learned. We caution you to be careful in this respect. Thank you, Adele. The messaging template is the Appendix.” What do you think?
SALES PROSPECTING PERSPECTIVES | TUESDAY, FEBRUARY 28, 2012
[Product] What Are You Doing To Prevent Cold Calling Burn-out?
Bottom line is that our product is our people. If we’re not empowering them, then our product will undoubtedly suffer. In many of the interviews I’ve done over the years here at AG, I always find myself looking for the best way to encapsulate the setting we try to create for the teleprospecting team.
MODERN B2B MARKETING | FRIDAY, FEBRUARY 12, 2016
[Product] [Infographic] Is Cute Marketing Effective Marketing? Brand Lessons from Pet Celebrities
Additionally, you might already have fans of your product or service that are featuring you and their pets together on these digital channels—try to uncover them, perhaps by running a photo contest, and see how you can work together in the future. Quick answer: Incorporate animals into your marketing. The overwhelming consensus? Animals.
FATHOM | TUESDAY, MARCH 1, 2016
[Product] Content Strategy Lessons from 2 Big, Successful Companies
In other words, the leadership of this company know in order to find long-term success, they probably can’t rest on the superiority of their software product alone. Assuming your product/service is already excellent , you can then bring your “content game” up to speed. “Hit me over the head. Tell a unique story.
MARKETING ACTION | WEDNESDAY, MAY 21, 2014
[Product] Content Syndication: 3 Key Techniques
It’s difficult at best for marketing teams to continually pump out a high volume of quality content, so it’s important that the man hours and the budget that gets poured into content production really pay off. Many businesses have turned to content syndication to get more exposure (and more sales leads) out of the content they’ve produced.
SALES INTELLIGENCE VIEW | THURSDAY, MARCH 24, 2011
[Product] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
Our technology helps sales teams be more productive, successful, and increases company’s top-line revenue by at least ten percent. Today is a special day for InsideView and the more than 75,000 sales professionals across 1,000 companies currently using our Sales Intelligence technology. tools by both sellers and buyers.
BIZNOLOGY | TUESDAY, APRIL 26, 2016
[Product] Launching your social campaign with guns blazing!
So, the more force and impact I have o sole mio the more I can really make a splash on behalf of my client and their product, brand, event, offer, or service. Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does.
BIZNOLOGY | WEDNESDAY, AUGUST 27, 2014
[Product] 5 easy copywriting rules for your content strategy
If you are not immersed in the field, you will need to do some research to become conversant with the lingo of your product/service. 2. Quality content includes many ingredients. It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. Your tone. Bantering? Concerned?
MARKETING ACTION | FRIDAY, SEPTEMBER 11, 2015
[Product] Be the End of Quarter Secret Weapon
Discounting is one of the first tactics to come across a marketer’s desk at the end of the quarter, but it can potentially cheapen your product or service if not executed properly. The clock is running down. Sales is pushing hard to meet their quarterly targets, and they are looking for marketing to step up and help them finish strong.
VERTICAL RESPONSE | TUESDAY, JUNE 30, 2015
[Product] 8 Things Your Website Needs to Increase Traffic and Sales
The problem: Customers get frustrated that they have to scroll through pages of products or information to find what they are looking for. mobile version. The problem: More people now access the Internet on mobile devices than personal computers, which means you’ll want your customers’ mobile visits to your website to be seamless.
HUBSPOT | THURSDAY, SEPTEMBER 12, 2013
[Product] 10 Deadly Reasons Most Websites Fail [SlideShare]
At HubSpot, we started this inbound marketing blog and developed The Step-by-Step Guide to Internet Marketing even before we had a product to market. Once we launched the HubSpot software , we already had a subscriber base we could market our product to. 22 years ago, something remarkable happened. Think about it. Cough. Yikes!
CAPTORA | WEDNESDAY, APRIL 13, 2016
[Product] Winning Executive Buy-In for Martech Investments
Supporting evidence : Case studies, reviews, or testimonials that prove the vendor (and their product) reliable. Marketers occupy more and more real estate in the customer lifecycle every year. If anything is clear, it’s that no stage is beyond the reach and responsibility of marketing. Let’s take a closer look. The MarTech Landscape.
ANNUITAS | THURSDAY, APRIL 7, 2016
[Product] Walking the B2B Tightrope
Companies often have two kinds of content;fluffy thought-leadership pieces and salesy product-centric pieces. Every B2B marketer walks a lead qualification tightrope, and to fall to either side imperils the reputation and success of their entire department. In this scenario, sales knows exactly what marketing does: waste their time.
ANNUITAS | THURSDAY, DECEMBER 3, 2015
[Product] Why We Love an Infographic
Just as drive-through coffee sounds great, the reality of complex orders and the time needed to produce the product, a Starbucks drive through generally isn’t a time-saver, nor a pleasant experience. Sadly, it’s the same for many infographics. The goal of the infographic to is convey a message without too many words.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, JANUARY 28, 2013
[Product] 5 Steps to Better Referral Selling
The most effective, productive way to build a business is through referrals,” Black insists. Today's post from the Chamber of Commerce features business-growth advice for small companies. There are many sales strategies, but none as effective as referral selling. So, how can people in sales best tap into the power of referral selling?
HUBSPOT | TUESDAY, SEPTEMBER 3, 2013
[Product] Adjust How You Think About Content (It Could Actually Lessen Your Workload)
Your sales team has very “real-world” experience with your products and services that you or your marketing team may not have. And of course, create content that addresses the FAQs they receive every day to make their time more productive. If implemented properly, though, content can easily lessen your overall workload plus save costs.
HUBSPOT | TUESDAY, MAY 20, 2014
[Product] 8 Tips on Building Brand Awareness From Top UK Growth Hackers
Innocent has really adopted the publisher model of marketing -- they''ve published multiple recipe books which have had a huge impact on their brand growth -- plus they’re not just seen as a company who want to sell a product to make money. iMedia Connection ). Even in today’s heavily competitive world, little can still get big.".
LEAD411 | THURSDAY, OCTOBER 2, 2014
[Product] Dreamforce Cheatsheet for Sales Pros
Join us to hear how sales teams use solutions from AppExchange to close deals faster, be more productive in the field and in the office, and eliminate manual processes. General. Attire : Business casual – Don’t forget to wear comfortable shoes. Weather : San Francisco 10-Day – It’s usually awesome in October.
HUBSPOT | TUESDAY, JULY 1, 2014
[Product] So You Just Hired an Agency: Here's How to Start Off on the Right Foot
Have your key contacts at the agency talk with Sales, give them a product demo, or send them a few samples of your product. You are your product or service’s evangelist. So, you’ve been wooed and won over by an agency. The agency has an enviable creative team. Its execution is flawless. Make them a customer.
HINGE MARKETING | FRIDAY, APRIL 17, 2015
[Product] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
and cause them to write you off before you even get a chance to demonstrate how valuable your product or service may be. With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Luckily, all of our top seven LinkedIn mistakes are easily corrected once realized. On LinkedIn?
CLIENT BRIDGE | THURSDAY, DECEMBER 6, 2012
[Product] INFOGRAPHIC: Small Business Content Marketing Matrix
This can vary depending on the products or services offered and the target consumers. What type of content is best for promoting a small business with content marketing? From PRWeb, here's an infographic that shows how different types of content can appeal to different consumers, and offers facts or suggestions for each.
AVITAGE | WEDNESDAY, SEPTEMBER 5, 2012
[Product] Asking the Right Questions of Your Marketing Scoreboard
Jon’s insights touch upon lead generation, sales productivity, and marketing portfolio productivity. Your marketing metrics, or your scoreboard, should measure both activity and results. Unfortunately it is the hidden insights into the relationship between the two that creates actionable intelligence.
SAZBEAN | FRIDAY, MARCH 9, 2012
[Product] 7 Components That Comprise a Comprehensive Brand Strategy
Brand strategy is the how, what, when, and to whom you plan on communicating your product or service. Having a clear and concise brand strategy leads to stronger overall brand equity — how people feel about or perceive your product, and how much they are willing to pay for it. News & Notes
CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 21, 2012
[Product] Quantivo Offers High-Volume Customer Analytics at a Modest Price
For example, the first analysis might find all transactions that involve a specific product on a single date. The second pass might find all transactions with that product/date pair that were made by a given customer. These are exciting times in the world of analytical systems. Quantivo is part of this latest technical flowering.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 22, 2011
[Product] HubSpot Spreads Its Wings
Both events mark a continued expansion of their product. In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems. The company gave me a brief preview of the App Marketplace back in May, when the public beta had just launched.
LEADSLOTH | TUESDAY, NOVEMBER 16, 2010
[Product] Drip Campaigns: Tips From Marketing Automation Monday
Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Lead Nurturing Based on Product Usage. Many of them have trial programs, so potential clients can try the product before they buy. At one company, product managers for the different product lines could request email campaigns.
ANNUITAS | THURSDAY, JULY 17, 2014
[Product] Why Companies Don’t Market to Their Customers
I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line. This was a significant statement that would have major impact for the organization. Lack of Data Governance. Lack of Demand Generation Focus.
ACT-ON | MONDAY, FEBRUARY 8, 2016
[Product] 5 Steps to Increase Conversion Rates with Account-Based Marketing
Account-based marketing is highly productive partly because it’s highly focused attention. What is account-based marketing ? As Demandbase defines ABM: “It’s a set of principles that range from…. It’s a very logical response to the growing number of people involved in making a B2B buying decision. ” Ready to take a closer look?
BLUE FOCUS MARKETING | FRIDAY, FEBRUARY 6, 2015
[Product] #IBMVerse is all the rage at #IBMConnectED #NewWayToEngage #SocBiz
Naturally, IBM Verse , the product designed specifically to facilitate this new kind of engagement, took center stage during his talk. All they have to do is lead with their why: to make the workplace more productive without making employees learn yet another new system from scratch. Did I use chat? FOR EWORD by David C.
FATHOM | MONDAY, APRIL 11, 2016
[Product] Abandoning the Marketing Campaign: How to Think Long Term
According to Investopedia , “a marketing campaign is a coordinated series of steps that can include promotion of a product through different mediums (television, radio, print, online) using a variety of different types of advertisements.”. The marketing campaign has been dying a slow death for awhile now. In fact, as an Inc. Think long term.
THE POINT | WEDNESDAY, FEBRUARY 13, 2013
[Product] How to Sell Marketing Automation to Your CEO (& Other Burning Questions)
How often do you release product enhancements? 5. Recently I was asked to contribute some thoughts to Marketo’s new ebook, “ The Definitive Guide to Marketing Automation.” Below is my contribution (see Page 71.). What are the most important things to look for in a marketing automation vendor? HS: Here are the questions I’d ask: 1.
WRITTENT | FRIDAY, NOVEMBER 22, 2013
[Product] 5 Ways to Win the Hearts of Your Customers With Blogging
Wasn’t it amazing – and maybe even a bit creepy – scrolling through their personalized product recommendations? They’ve purchased your product and service, but are they using it correctly? image credit: FreeDigitalPhotos. You probably don’t have to look very far to increase your organization’s sales and revenue.
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 20, 2015
[Product] One Tweet And It’s Gone! Why Social Media Is Not Always Your Friend
You may think you only have room to promote the benefits of a product but if you would include a disclaimer in any other medium then it should be in social media posts as well. Never in human history have we been so connected, so able to communicate our every thought and word. Sadly, just because we can doesn’t mean we should. Well yes.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 23, 2012
[Product] Social Media, Conflicting Data, and the Search for Truth
You can learn more about the products and services The Social Habit will provide and stay up to date on the information and opportunities we’ll provide by visiting The Social Habit’s new website and signing up for our email list. A few months ago, I hired an SEO company to do some work on behalf one of my clients. Tweet.
B2B MARKETING ONLINE | WEDNESDAY, APRIL 14, 2010
[Product] Social Media: right here right now, or one for the future?
The ability that it offers decision makers and influencers to by-pass traditional vendor-driven product and service information and gather views, opinions and attitudes direct from contemporaries promises to fundamentally change how must B2B brands conduct marketing , and how they communicate with their audiences. Normal. 0. 0. 1. 10. 2.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, FEBRUARY 27, 2011
[Product] How Social Media Turned a Brand Into a Revolution
Yes, I was. I had completely missed a big idea that had nothing to do with organizational dynamics: Social media can be used to build and ignite a brand — even when the product is a political revolution! In fact, marketing has played an extremely important role in the shifting Arab political landscape. Was I wrong? For all of us.
VERTICAL RESPONSE | THURSDAY, MAY 3, 2012
[Product] Event Marketing Maintenance Release
The post Event Marketing Maintenance Release appeared first on VR Product Blog. We wanted to let you know about the latest improvements and fixes to VR Event Marketing. There will be a maintenance release rolling out this week to address a few issues that were affecting customers. Fixes. This has been fixed and will display properly.
B2B MARKETING INSIDER | THURSDAY, JANUARY 6, 2011
[Product] Social Media Marketing: 2011 Trends Report
This will demonstrate itself as social moves into product development, operations, customer service and even sales. 2. You may have seen my recent posts on how I think “ The Future of B2B Marketing: It’s Social “ and also what I believe “ Is The Future Of The Social Media Role? It is a customer phenomenon.
SAZBEAN | WEDNESDAY, MAY 11, 2011
[Product] The Increasing Value in Being Local
Local companies have an opportunity to compete on service (at least for products and services where good customer service is valued). I don’t know if it’s just a Detroit thing, but there seems to be an increasing value in being a local company serving local customers. Meaning in Community. The state economy is down.
NUSPARK | TUESDAY, JULY 28, 2015
[Product] Effective Social Selling = Mindset over Tactics
Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business. What is it about the term “Social Selling” that gets people riled up? Who’s right? Help them with something!
WRITING ON THE WEB | FRIDAY, JUNE 26, 2015
[Product] Social Proof: Why It’s So Important
Customer ratings and reviews are one of the ways we decide and choose to buy products online. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Why is social proof so important when writing on the web? What sealed the deal? How often?
SAVVY B2B MARKETING | MONDAY, MAY 9, 2011
[Product] Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process
By enabling a publishing rather than a traditional point production approach, Avitage helps companies generate the volume and quality of relevant content required to fuel lead gen and nurture and sales enablement initiatives. We're pleased to present this guest post by Jim Burns of Avitage. The concept of re-purposing content is maturing.
SOCIAL MEDIA B2B | FRIDAY, OCTOBER 11, 2013
[Product] How to Create a B2B Content Culture
Consider the questions your customers ask when they’re researching your products or solutions. Do they want to know about something that’s related to your industry but doesn’t directly have to do with your products? B2B marketers know that content creation – and blogs in particular – is a critical part of the marketing arsenal.
CMO ESSENTIALS | THURSDAY, JANUARY 29, 2015
[Product] An Agile Response Requires Agile Marketing
The more you know about your customers , the better equipped you are to keep them and sell them more products and services along the way. In the last 30 years, she has helped hundreds of companies use technology to sell their products and build customer relationships. . First Things First. Break It Down. Use Data to Focus on the User.
HUBSPOT | TUESDAY, JUNE 9, 2015
[Product] 5 Things Custom Manufacturing Websites Must Have
In depth content on your abilities around materials used, achievable tolerances, maximum dimensions, quality processes, production volumes, industries served, secondary services and drawing formats accepted. Each and every day design engineers and procurement managers across the world search for new suppliers. Everyone loves a shop tour.
SALES PROSPECTING PERSPECTIVES | MONDAY, OCTOBER 21, 2013
[Product] How to Set Up a Successful Call Strategy for Your Calling Campaign
Not only are your prospects more likely to recognize your company name from the show, but it’s a great way for your team to get their feet wet calling on a product or service they are just learning. Our job is to find highly qualified sales leads for our customers that will lead to qualified opportunities. Let’ start with the obvious.
VERTICAL RESPONSE | MONDAY, AUGUST 3, 2015
[Product] How to Use Twitter’s Vine To Promote Your Business – Part I [GUIDE]
Videos can educate consumers about your brand or product. A six-second video is more likely to be watched than a four-sentence explanation on Twitter about your brand’s mission. 6. You can use Vine to showcase products and services, broadcast a sale or even highlight an upcoming webinar. Are you ready to get your Vine on?
VIDYARD | TUESDAY, OCTOBER 20, 2015
[Product] Copywriting vs Design: What Comes First, and How to Manage Creative Personalit– Um, Processes
In this case, the final product can be stronger if the designer creates wireframes (like a rough sketch) or mock-ups (with the already-agreed-upon key messages in mind) before final copy is created. Me, a copywriter…well, I’m a cashew… …Roasted, a bit sweet, high in fat. Raj, one of our graphic designers, is a walnut.
HUBSPOT | WEDNESDAY, FEBRUARY 15, 2012
[Product] 11 LinkedIn Marketing Gems You're Missing Out On
Targeted Product Tabs. You probably know about the product tab on your LinkedIn company page, but did you know you can do more than just blanket product information out there for the entire LinkedIn universe? You can actually create different variations of your product tab for each segment of your target audience.
HUBSPOT | WEDNESDAY, FEBRUARY 26, 2014
[Product] HubSpot Ranked #1 Marketing Automation Software Vendor in VentureBeat Survey
The questions goes on and on, but fundamentally, the proliferation of players, products, and pricing options available makes choosing a marketing automation vendor a significant challenge. Last month, David Raab, an expert in the marketing automation field, estimated that the industry will grow roughly 50% in the upcoming year alone.
AVITAGE | WEDNESDAY, NOVEMBER 12, 2014
[Product] Conversation Support Competency for Content Strategy
Content Header Target Audiences: VP of Marketing / CMO VP Sales Product Marketing Sales Enablement Purpose: Introduce a new perspective and suggested approach to improve customer conversations and content, as well as the productivity, effectiveness and efficiency of marketing, sales and content development teams. “Personas!
SAZBEAN | THURSDAY, MAY 16, 2013
[Product] Google Wallet Makes It Easier than PayPal to Send Money
This could have far reaching impact on eCommerce — think about selling products or services without having to setup an eCommerce website… Meet a client for lunch, get paid on the spot. Google Wallet Logo (Photo credit: Wikipedia) So far Google Wallet has been on the sideline. What do you think? percent fee tacked on.
AVITAGE | THURSDAY, MARCH 28, 2013
[Product] IDG On Connecting the Dots Between Content and Sales
” This IDG Enterprises report is the result of a survey of 1,025 IT decision makers to “to gain a better understanding of the role content consumption plays in the purchase process for major technology products and services.” My first observation is this is the estimated spend.
SAZBEAN | SATURDAY, JANUARY 19, 2013
[Product] Top Internet strategy, marketing and technology links for the week of January 19, 2013
Practical eCommerce) Using Slideshare for Research and Blog Posts (Small Biz Trends). News & Notes
FEARLESS COMPETITOR | TUESDAY, APRIL 10, 2012
[Product] Video Marketing Expert Robert Kothe interviewed by Jeff Ogden of Find New Customers
Factxback.com specializes in websites and video production. In this special episode of Mad Marketing TV, Jeff Ogden of Find New Customers , the Fearless Competitor interviews video marketing expert Robert Kothe owner of Factxback.com and author of Millionaires’ Secrets Revealed. Tips on creating professional videos in-house.
HUBSPOT | TUESDAY, DECEMBER 17, 2013
[Product] Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert
This 80% could include your own blog posts about the industry (not about your products/services), content from credible sources within your industry, user generated content, etc. T he source of the content is up to you, a s long as that 80% is helpful, educational, or entertaining for people in your industry (and not sales-y). expert answers?
B2B MARKETING TRACTION | FRIDAY, OCTOBER 15, 2010
[Product] 1-Page SWOT Analysis with Action Items
Include trusted vendors, top distributors and sales people (if you can successfully sell a product or service, you quickly learn the business strengths, weaknesses, opportunities and threats), board members, consultants and employees at all levels. Tweet. SWOT Analysis may have a simple presentation, but the analysis is the hard part.
HUBSPOT | THURSDAY, APRIL 21, 2016
[Product] 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
In Trello's extensive free product, you can invite as many people as you want to your board. can't take credit for this idea: I came across this post on Medium from David Ghent , a product designer at Pivotal Labs. Image Credit: Product Labs on Medium. This is where tools like Trello come in. And why shouldn't we? The calendar.