TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 20, 2011
[Product] Social Media: Is Your Marketing Team on Board?
Wouldn’t you like it if they were telling their business associates about this great product they found or a solution to a problem they had and they were talking about your brand? Social media, if used correctly, can be an untapped treasure for marketers. Be social and listen. Ask them questions and engage them in a conversation.
MARKETING ACTION | MONDAY, MARCH 17, 2014
[Product] 4 Ways Marketing Automation Can Create a Pot o’ Gold
In a nutshell: increased productivity and effectiveness for both marketing and sales. Are you interested in how a comprehensive marketing automation program might boost your sales and marketing efficiency, productivity, and effectiveness? What Can You Expect From Marketing Automation? Not only are the tools interoperable (i.e.,
MARKETING ACTION | FRIDAY, AUGUST 2, 2013
[Product] Understanding Nurture Marketing
You increase sales productivity by giving sales leads that are already well-educated and self-identifying as qualified. If you’ve filtered and segmented your leads by some factor(s), you can build a nurturing track that’s targeted to those factors, whether it’s location or product or industry, etc. Why nurture? Who should you nurture?
JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, FEBRUARY 25, 2014
[Product] Why Half-Baked Ideas Are Perfect Sales Conversation Starters
was speaking at a sales kickoff meeting, stressing a key message—that sellers, not their products or services, are the key differentiator today. 'It happened again last week. said, "Be an idea person. Today’s crazy-busy prospects love it when you bring them ideas on how to improve their business.". That’s when the hand popped up. WRONG!
JUNTA 42 | WEDNESDAY, JUNE 20, 2012
[Product] Setting Uncomfortable Content Marketing Goals: Now
If you truly have a product or story that is worthy of being talked about (if you don’t, you have bigger problems than content marketing), then becoming the trusted expert in your industry is central to you selling more on a consistent basis. I just finished reading The 10X Rule by Grant Cardone. m calling bull on that. Would anyone miss it?
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 6, 2014
[Product] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
The strategy we’ve all been running in B2B marketing has moved from selling individual products, because they can be commoditized, to selling solutions that sell bigger, broader services needs,” Adamson noted. We have to show customers along the journey that they’ve missed something, and show them the ways they failed to learn on their own.
WINDMILL NETWORKING | THURSDAY, SEPTEMBER 27, 2012
[Product] What is So(Social) Mo(Mobile) Lo(Local) and Why is it important to Marketers?
Consumers are now able to receive and transmit information more easily and instantaneously than ever before, which has transformed the way they buy products and services. Get this: 62% of all online shoppers read product-related comments from friends on Facebook and 75% of these shoppers click through to the retailer’s site.
VOLACCI | TUESDAY, MARCH 18, 2014
[Product] About Our Partnership with Net-Results
If we can accomplish that then I believe we’ll be well on our way to a successful product launch. 'Today we announced that Automatr, our marketing automation platform for Drupal, was built on the Net-Results platform. The partnership we have with Net-Results is about playing to our strengths. Not to mention the technology is great!
HUBSPOT | TUESDAY, NOVEMBER 2, 2010
[Product] Why Social Media is BS
Social media won’t make your products better. I’ve been meaning to write an article like this for a while, since I’m a little tired of the hype around social media. The transformation of marketing started long before social media was popular, and it is only one factor in the revolution happening today. Connect with HubSpot
MARKETING ACTION | TUESDAY, MARCH 19, 2013
[Product] Five Tips for Achieving Social Media ROI
Qualitative benefits from social media could include business intelligence; customer feedback; market insight; new ideas for products or services; publicity; brand awareness; solutions to problems; connections to new partners and suppliers; cost-effective customer service, and recruiting. First define what you’re trying to accomplish.
CK'S B2B BLOG | SATURDAY, MARCH 2, 2013
[Product] New, Improved and Innovative: CK's new sites, services & eBooks!
This power-packed eBook focused on the most important part, product & process of business: Innovation. I am so pleased to introduce my new websites (destktop & mobile), new eBooks and new services. So, what all is new? In a word: EVERYTHING! For a short overview of everything new, please go here. Retreats & More.
SAVVY B2B MARKETING | FRIDAY, MARCH 23, 2012
[Product] Weekly Wrap-up: March 23rd
Lisa Angelettie shares some ideas on how to move from overwhelm to productive Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We get the same charge from certain blog posts we stumble across. Enjoy!
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 7, 2011
[Product] Savvy Speaks: Inspirational Marketing Campaigns
" (CLR cleaning products) It manages to capture the exact message they want to get across, while using a modern, unusual expression (like "I am all kinds of _ right now") that can also be easily understood by anyone who maybe hasn't heard that particular colloquialism. Clear, concise and creative. One kind of clean."
SALES PROSPECTING PERSPECTIVES | TUESDAY, FEBRUARY 14, 2012
[Product] How To Overcome Common Obstacles When Teleprospecting Into Hospitals
Convincing Decision Makers at the Corporate Health System Level to Evaluate your Product/Service. Once you have uncovered who at Corporate you need to speak with, now it is time to convince them to evaluate your product/service. With the hospital industry being a sub sector of one of the largest industries in the U.S. Calling into HR.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, OCTOBER 24, 2012
[Product] Is Your Sales Team Making The Most Out Of Your Contract Renewals?
Up to date data will arm your employees who are following up with your customers with information on the current products/services they are using so they can personalize their outbound efforts appropriately. In some cases, no one follows up and the renewal is lost, while a competitor has swooped in to steal the business.
PUZZLE MARKETER | WEDNESDAY, OCTOBER 10, 2012
[Product] The Rise of Real-Time Bidding. Is Your Business Behind?
If you don’t know how many consumers are bouncing off your landing pages versus purchasing your products or signing up for your newsletter, then you’re stuck. Below is a guest post by Aubree Parsons , a bright and energetic writer/journalist focused on many topics including marketing. Install some web analytics software.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, FEBRUARY 8, 2012
[Product] Anatomy of Qualifying a Teleprospecting Call
The moment you determine that they fit your clients profile requirements is when I suggest you look to your calendar and offer up a couple times for that person to connect with your product specialist or outside sales rep. As a manger of client operations part of my responsibility is to help train our business development reps.
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 20, 2011
[Product] 3 Tips To Simplify Cold Calling For Greenhorns
This helps to make for more of a productive call by allowing you the opportunity to better qualify the prospect before getting your Sale Engineer involved. Being new to inside sales tends to be a bit intimidating. Obviously this can confuse the greenhorns who are trying to game plan for every situation.
SALES PROSPECTING PERSPECTIVES | MONDAY, AUGUST 29, 2011
[Product] It’s the Most Wonderful Time of the Year - for Inside Sales!
If your team catches these prospects at the right time, what better choice is there than to spend their remaining funds on your product or service offering while alleviating their pains and needs? I’m not sure if you remember it, but I know I do, and I know my parents do because they probably felt like this guy: [link].
SALES PROSPECTING PERSPECTIVES | MONDAY, JUNE 13, 2011
[Product] Every Inside Sales Team Should be Supported by More Than One Manager
have been part of inside sales teams where the manager goes on vacation and productivity suffers for a week as a result. ” It’s hard to identify one correct answer to this question because every organization is different. ” A few days later, you find you are telling yourself the same thing all over again.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JUNE 9, 2011
[Product] Mid Year Sales Funnel Check, Are You Set Up To Close Strong?
Lead rates can vary drastically based on product, but for high tech solutions that range from $30k - $300k, you should expect a 3.5% - 6% lead rate. Analyzing the funnel is like getting your physical. You dread the Doctor’s lecture about getting too much sun, not exercising enough and drinking too much wine. Here is what to look for.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JUNE 8, 2011
[Product] How Effective Are Your Email Templates When Prospecting?
Emails are drafted from the product education component of the weeks discussion on messaging and demo. “Wow… Did I really write that?” ” -A Common question we ask ourselves in editing email templates. More often then not, I was left with bounce backs and spam. So there I was left thinking.“Man Follow a plan.
SALES PROSPECTING PERSPECTIVES | TUESDAY, MAY 18, 2010
[Product] 2 Rules to Email By for Successful Sales Prospecting
have no doubt that they have good products and they could in fact "Change my business life" as one subject line suggested recently. Conservatively I receive 300-350 inbound emails per day (new emails, not continuations of existing conversations). won't get into the details of all the sources (team members, family, friends, viagara spam, etc.)
B2B MEMES | WEDNESDAY, APRIL 14, 2010
[Product] 5 Keys to Effective B2B Content
If you write about your own product, it will sound like an ad. No matter how objective you are, when you talk about your own product or service you will reveal your bias. If you believe in your product, you should show it, whether in your PR or your traditional marketing. Photo by Brenda Starr. Why the surprise?
B2B MARKETING SAVVY | THURSDAY, AUGUST 27, 2009
[Product] First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz
A software client company we shepherd just dipped a toe into Twitter waters as part of a tech product launch. Other Popular Posts: Analog Bridges to Social Media “News as Sales Collateral Twitter Blurs the Line Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. Welcome!
HUBSPOT | SUNDAY, SEPTEMBER 23, 2012
[Product] 10% of Social Media Reviews Will Be Fake by 2014, and Other Marketing Stories of the Week
Do you rely on online reviews when purchasing a product or service? If you’re pushing too many promotional product offers via social, you might want to cool down and bring it back as a place for learning, entertainment, and engagement. It’s as if we’re moving on a never ending treadmill, constantly trying to keep up! Aw, too bad.
HUBSPOT | WEDNESDAY, MARCH 26, 2014
[Product] 6 Ways Social Data Can Inform Your Marketing Strategy
Another way to track what''s going on with your competitors is through HubSpot''s Social Inbox , which can help identify pain points from people who are using your products, but purchased from competitors. If there are some negative comments, you can always jump in and offer a free trial of your product or service to cheer them up!
THE FORWARD OBSERVER | TUESDAY, MAY 7, 2013
[Product] Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups
The expertise demonstrated in your blog makes people think your products and services are equally topnotch. 'Artillery B2B Marketing Blog > The Forward Observer B2B companies who blog can benefit from all the essential marketing nutrients it provides, including increased awareness, better quality leads and sales. So what exactly is a blog?
LEADSLOTH | WEDNESDAY, SEPTEMBER 8, 2010
[Product] Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?
However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. That brings up a range of questions: What does CRM integration mean?
E-QUIP | WEDNESDAY, JULY 16, 2014
[Product] Three Value-Adding Strategies
Thus the client may value that your firm is easy to work with as much as the quality of your work products. This is the classic sweet spot in the product/service life cycle. 'Value drives business success. The premier companies are those that provide distinctive value. to the provider. Added value, by contrast, differentiates.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 25, 2014
[Product] More Eyes on Your Video – How and Where to Share
Shoe e-tailer Zappos recently pointed out that video keeps viewers on your site for an average of five minutes longer than plain text, and video increases memory retention on your products by 28%. Interview customers about how they are using your product. All trends suggest that 2014 will be the year of video marketing. Have fun.
B2B INTERNET MARKETING STRATEGIES | TUESDAY, JULY 27, 2010
[Product] Maximizing the Time Value of Content
The customer lifecycle begins with trading companies’ content for prospects’ attention and then gradually transforms into trading companies’ products for customers’ business. Product-focused marketing content fails to focus on the top priorities of prospects in favor of feature-oriented “show up and throw up” content. Jill Konrath.
HUBSPOT | THURSDAY, JUNE 23, 2011
[Product] The Pros and Profits of Podcasting
It is a cheap (possibly free) way for marketers to create a campaign or ad to promote a product, service, or idea. It's 2011, and chances are you find it convenient to listen to things on the go. Similar to watching TV shows on demand, podcasting is used as a platform for adversiting. As numbers grew, advertisers came into play.
WEBBIQUITY | WEDNESDAY, MARCH 14, 2012
[Product] 17 (of the) Best AdWords and SEM Guides of 2011
Janel Landis Laravie highlights changes Google had made to give paid search results more prominence, among them Local, Product, Video, Phone and Sitelinks, and states that “If you still are not using these, you are missing out.” That high-level analysis is misleading, however. pages with a conversion form and limited content).
WEBBIQUITY | MONDAY, JANUARY 10, 2011
[Product] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
Ken Mueller notes several situations where you have no choice but to “like a page or company on Facebook even if you really feel no affinity toward it, such as when conducting research or even to express displeasure with a company’s product or service on their fan page. It’s hard to overstate the impact of Facebook.
ENGAGE | THURSDAY, JANUARY 31, 2013
[Product] The Super Social Media Bowl
The engaging tactic forces a connection between the product and its consumers by pairing the customer’s excitement for the game with the brand’s product or service. Think about all of the things you could do with $3.8 million. Daydreaming yet? Now realize this: That $3.8 To put things in perspective, $3.8 477,386 bags of chips. Proof?
BUYEROLOGY | WEDNESDAY, APRIL 27, 2011
[Product] Creating Scenarios About Your Social Buyer Persona
In the design of products as well as in experience design, stories presented as scenarios began to appear in the mid to late 90’s as a way of imagining the usage of products in a contextual environment. Image by jasoneppink via Flickr. Story telling has obviously been around for a long, long, long time.
BUYEROLOGY | TUESDAY, APRIL 12, 2011
[Product] Engage the Social Buyer Persona
Setting up avenues for B2B buyers to place reviews of your product or service can be powerful – and yes – frightening. Collaboration : Opening avenues of engagements to collaborate on innovation and new product development is another step B2B companies can take today to allow buyers to opt-in on engaging.
HUBSPOT | WEDNESDAY, DECEMBER 11, 2013
[Product] A Year in Review: The Biggest Social Media Updates of 2013
We believe in giving marketers more context through product features , too.). 2) Promoted Pins became Pinterest''s first ad product. That’s why Pinterest launched Rich Pins , which include new kinds of pins for especially for articles, products, recipes, places, and movies. 'Can you believe 2013 is almost over? Ebooks?
HUBSPOT | TUESDAY, JANUARY 10, 2012
[Product] 10 Habits of Top-Notch Content Creators
They publish thought leadership-driven content in addition to their product-focused content. Focus on topics related to your industry, not your products. They stick to addressing the needs, wants, and problems of their best customers to create content that truly caters to the right audience for their products/services.
PAUL GILLIN | MONDAY, JANUARY 16, 2012
[Product] Live Blog: How to Make Collaboration Cook
Liew told of one product manager who spotted a post on the company’s Facebook page that he couldn’t decipher: “Holi hay ghar me mat bhetto.” ” Google Translate couldn’t figure it out, so the product manager put the question on the network. The start with knowing what you want to accomplish.
PAUL GILLIN | WEDNESDAY, JUNE 9, 2010
[Product] The Appeal of B2B Social Networks
They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. “Community isn’t just about discussing products but about getting to know each other and making friendships, says Nicholas Tolstoshev, a Spiceworks community manager.
HUBSPOT | TUESDAY, FEBRUARY 1, 2011
[Product] How Pandora Leverages Personalization in Email Marketing
His presentation at MarketingSherpa's 2011 Email Summit highlighted personalization as the key component not only of the product itself, but also of the product's marketing. To learn more about email marketing, don't forget to register for our Science of Email marketing webinar. Are you a Pandora listener? Know Your Business.
SALES PROSPECTING PERSPECTIVES | THURSDAY, SEPTEMBER 26, 2013
[Product] 4 Tips to Organize Your Content Marketing and Social Media Efforts
Therefore, after you''ve pulled off a productive webinar and the chatter has died down, you don''t have a melt down when someone casually asks how many leads did we get from that webinar, all because you forgot to follow up. Hey, what about that participant list from the last webinar? Social sharing; check! Follow ups; done! Social.
CONTENT MARKETING TODAY | SATURDAY, JULY 17, 2010
[Product] 5 Content Marketing Lessons to Learn from The Agony of an Auto Dealer Showroom Experience
Wouldn’t it be great to get some tangible product information in a showroom without having to survive a gauntlet of desperate-seeming sales guys? Display in-depth knowledge of your products and services in the context of your customers’ concerns. They Don’t Make It Easy to Buy. They Make You Want to Run for Your Life. One can dream.
VIEWPOINT | WEDNESDAY, AUGUST 21, 2013
[Product] 'Gold Calling' Is Alive and Well
This does sound logical, but it is only true for commoditized services solutions or products or for relatively low-ticket offerings. 'More musings on the premature death knell for outbound sales. Anthony Iannarino wrote in a blog that “All generalizations are lies.” One of the biggest and most damaging is that cold calling is dead.
WINDMILL NETWORKING | THURSDAY, JANUARY 19, 2012
[Product] Social Media for Startups: You’re Doing It Wrong.
A combination of social media, blogs, forums, Google & Facebook ads, paid search, and good old-fashioned networking–plus, of course, having a product that people wanted to buy. Social Media for Startups. It sounds like a no-brainer, doesn’t it? Because…TechCrunch.) Gen Y is the generation of digital natives. Wrong. Profitably.
MODERN B2B MARKETING | MONDAY, SEPTEMBER 23, 2013
[Product] 7 Best Practices for Email Deliverability
Return Path, a leader in email intelligence, offers a product called Sender Score, which, in addition to providing you with your reputation score, shows you how your email marketing program stacks up against your competitors’. Your reputation as a sender is crucial. When it comes to modern email delivery, it’s good to know the fundamentals.
TRADESMEN INSIGHTS | TUESDAY, MAY 21, 2013
[Product] Why Should You Use Social Media in New Business Development?
But what about all the other potential users of your product or service that you don’t know about? In most cases, especially for manufacturers who are selling more complicated products, there is a sales funnel you need to take folks through before they are ready to buy. Think of social media as your silent salesman.
TRADESMEN INSIGHTS | THURSDAY, APRIL 18, 2013
[Product] From MAGNET: Fail Fast, Fail Cheap
Simply stop spending time and money on developing new processes, products, or marketing messages without trying it out. Contact Linda Barita at 216-391-7766 or visit MAGNET’s Product Design & Development landing page to learn more about how our engineers can help you learn how to “Fail Fast, Fail Cheap.”. Fail Fast, Fail Cheap.
KOMARKETING ASSOCIATES | THURSDAY, MARCH 21, 2013
[Product] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
Customer Service: Evaluate customer service data to understand common problems and challenges with products and solutions. His article in Advertising Age discusses these fundamentals, which are: Design is the New Marketing. Value is the Currency. Agents Broker Brand Relationships. People are the Regulators. Design is the New Marketing.
B2B MARKETING INSIDER | TUESDAY, JUNE 14, 2011
[Product] The Future of Marketing
The article compels us not to make the biggest marketing mistake by focusing on just our company, our products and our terminology. Instead of linear “assembly line campaigns with a formal briefing, a production period, an execution period and a parade of results, we are entering a world of always-on customer interaction.
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 28, 2014
[Product] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
But, hey, the assessment you write for your product or service could be the next viral internet phenom; in which case your metrics would be even higher. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Follow Seth on Twitter @sethwlieberman. . Lots of people.
HUBSPOT | WEDNESDAY, JULY 13, 2011
[Product] How to Use Social Media to Maximize Your Trade Show Presence
” Wherley says manufacturers, for example, are sending out tweets during the show, offering discounts on their products for those who come to their booth within a prescribed time (say, the next 30 minutes). He is currently editorial director for Hologram Publishing , a provider of custom content for companies, large and small.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, OCTOBER 25, 2013
[Product] Can CMOs Master The Customer Experience For Hispanic Shoppers?
Are the products and options presented meaningfully on a small screen? 'Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the U.S. Census Bureau , nearly 17 percent of the U.S. population identify themselves as Hispanic or Latino, comprising more than 53.4 million in 2000 to 50.5
NUSPARK | SUNDAY, OCTOBER 21, 2012
[Product] Targeting B2B Companies with Online Display and Social Media Advertising
You have a product/service that specific firms may need to complement their own solutions. With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs).
VIEWPOINT | MONDAY, OCTOBER 24, 2011
[Product] Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation
Derek notes that Salesforce’s Chatter is used to communicate both externally (customers, suppliers and distributors) and internally (production, engineering, and purchasing). An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like?
VERTICAL RESPONSE | THURSDAY, OCTOBER 31, 2013
[Product] How a Welcome Email Can Boost Your Business
“The customer didn’t just buy your product, they bought the support and customer service that comes with it.” For example, encourage the customer to watch a video, read a blog post, check out related items, register his or her new product, fill out a profile on your company site or direct them to other helpful resources.
WEBBIQUITY | TUESDAY, NOVEMBER 5, 2013
[Product] The Top #Nifty50 Men Writers on Twitter for 2013
These thought leaders understand that the greatest product of a good idea is more good ideas, and it’s great to see that their generosity and thought leadership in online communities is being recognized. 'By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. So without further ado, here are the 2013 #Nifty50 Men! John L.
WEBBIQUITY | TUESDAY, JUNE 14, 2011
[Product] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
Find a tie between your “boring product and something interesting and capitalize on it. Don’t explicitly sell products, rather solve problems. That’s not necessarily a bad thing as it’s a pretty cool product, though it is in my view grossly overpriced at $2,500 per month. Steve Woods , Eloqua.
BIZNOLOGY | TUESDAY, NOVEMBER 19, 2013
[Product] Link-Builders versus Content Marketers
If you don’t feed Google what it wants, Google will choose Google+, Yelp, Wikipedia, or the news instead of you, your products, and services. 'Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. And self-promotion. And shamelessness.
HUBSPOT | MONDAY, SEPTEMBER 16, 2013
[Product] 10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]
One of the biggest missed opportunities for nonprofits is Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants, which is a $10,000 monthly grant to advertise on Google.com. Do: Leverage all variations of brand, product, and service terms as keywords. Yes, we said billion.
B2B MARKETING ONLINE | TUESDAY, AUGUST 24, 2010
[Product] More data, so what?
We have become data consumption monsters in both our personal and business lives – Overrun with emails, reports, stats and charts but is it making us any more productive? Guest blog by Graham Cooke, managing director of QuBit Digital. Too much data leads to indecision and a lack of ability to focus on the most strategic issues.
B2B MARKETING ONLINE | FRIDAY, MAY 21, 2010
[Product] Want ROI from social and mobile media? Don't just show up (participation). step it up (innovation).
and they’re looking to your apps to solve their problems and improve their productivity. Many B2B marketers advocate for companies to integrate emerging technologies into the marketing mix. Naturally, I count myself among them. Participation in these media keeps your brand relevant. Check! Facebook group? Check! Mobile App? Check!”
HUBSPOT | MONDAY, AUGUST 23, 2010
[Product] Understanding the ROI of Customer Evangelism
As “evangelists,” happy customers engage others in positive communication around a specific service or a product in order to “convert” them. If you have forms that encourage product sharing within an existing pool of customers, make sure you track the success of these initiatives. “ What is the ROI?
TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 27, 2011
[Product] What Are You Doing to Insure a Successful QR Code Campaign?
Did you WOW them with a video, did you give them a discount on the product? QR codes in the world of marketing are relatively new and as such a novelty. For those who might be interested, we have a Trends in Mobile Media white paper that can be downloaded that will give you a pretty good overview of what’s currently available.
HUBSPOT | FRIDAY, APRIL 29, 2011
[Product] Top Questions You Asked about Producing a Webinar
To help businesses get started on using webinars for lead generation, yesterday we hosted a session that extensively covered the webinar production process. Livestream and AnyMeeting.com offer free versions of their product. So do you have any comments that will continue our discussion about webinar production?
TRADESMEN INSIGHTS | TUESDAY, AUGUST 27, 2013
[Product] What’s the Difference Between Lead Nurturing and Follow-Up Calls?
70% of those prospects didn’t know you made that product. When introducing a new product, make sure they are copied on the promotion. 'In my mind, not much. think they both work together to move prospects through the sales funnel. Using a nurturing system, you can start to identify their needs. When do you take someone off your list?
MARKETING ACTION | THURSDAY, JUNE 12, 2014
[Product] 7 Tips for Creating a Better Call to Action
Using them on product packaging and in printed marketing messages makes it easier for readers to respond. Provide value here as well, like “Share your favorite product on Facebook and get entered to win a $10 gift card.”. If you’re sending an email, make sure images, headlines, and products all link to relevant landing pages.
WEBBIQUITY | WEDNESDAY, JUNE 30, 2010
[Product] Business Blogging – Do You Have What It Takes?
Successful business bloggers are interested in and knowledgeable about much more than just their own products and/or services. The result is that other blogs and social networking sites become productive sources of blog traffic, as well as being helpful for search. Though blogging provides significant business benefits (e.g. Curiosity.
KOMARKETING ASSOCIATES | MONDAY, APRIL 9, 2012
According to Google product manager Andreas Tuerk, “Every day [Google aims] to make technology so simple and intuitive that you stop thinking about it—we want Google to work so well, it just blends into your life.” However, the new policy , which allows Google to synchronize data across all its services (Gmail, search history, YouTube, etc.)
THE EFFECTIVE MARKETER | TUESDAY, MARCH 9, 2010
[Product] Email Design Review Gallery « The Effective Marketer
This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) Side banner is a good way to try “sell additional product and increase registrations. Are you in search of inspiration? Or just want to see what’s out there? Too confusing.
MEASURABLE MARKETING | TUESDAY, SEPTEMBER 21, 2010
[Product] The Question of Email vs. Social Media: 4 Reasons Why Email is Still Relevant
Sending out permission-based, segmented, personalized emails is relatively easy, especially when you’re using an email campaigns software product designed for non-technical users. Don’t forget about email! Email is still the biggest and simplest way for marketers to connect with their target audience. can’t. It’s easy.
DIGITAL BODY LANGUAGE | TUESDAY, JANUARY 13, 2009
[Product] How much is too much? Frequency management and control
If the messages are in an "active interest" category, you may suppress Low and Moderate Engagement segments from receiving them (up to the minute news, detailed product information, etc), and if the messages are in a "moderate interest" category you may only suppress the Low Engagement segment. conversation. Aunt Hilda? Neighbors?
SYNECORE | SUNDAY, FEBRUARY 2, 2014
[Product] Why Mobile Apps will Drive the Future of Marketing
Digital marketers focused on producing ever greater amounts of web-based content in an attempt capture consumer mindshare may want to consider this and shift some resources into specific-use mobile app production. 'Virtually every day, new evidence emerges of the consumer shift to mobile. Forming Connections with Mobile. In 2013, the U.S.
WINDMILL NETWORKING | FRIDAY, NOVEMBER 18, 2011
[Product] Social Media for Business – Establishing Effective Structure
It is important to exhaust all possible resources – especially free ones – in order to expand a business, connect with customers, and be more productive. With the explosion of high speed internet and the social media scene, businesses that aren’t getting in will most certainly be put out. Focus is Paramount.
BIZNOLOGY | TUESDAY, OCTOBER 1, 2013
[Product] Playing the online reputation shell game
'If you find yourself in the crosshairs of an online attack, one that is particularly vicious, mean-spirited, personal, sensational and unrelenting, then you’ll need to initiate an online reputation management campaign. Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. My name is Chris Abraham.
DIGITAL B2B MARKETING | THURSDAY, DECEMBER 1, 2011
[Product] Online Marketers are Creepy
Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
DIGITAL B2B MARKETING | THURSDAY, DECEMBER 1, 2011
[Product] Online Marketers are Creepy
Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
HUBSPOT | THURSDAY, JANUARY 3, 2013
[Product] Is the Marketing Campaign Dead?
As a result, your marketing needs to be about them , not you -- at least until they trust you enough to want to know more about you and your products. In the old world of marketing, you could run a campaign of ads that promoted your product, and then you could turn off all of your marketing for a while. wink wink) “. What next?
MARKETING ACTION | WEDNESDAY, APRIL 24, 2013
[Product] How to Link Content Marketing and Sales
Michiels identified productive content strategies you can employ, and introduced ways to measure and justify the investments. Outbound marketing is the traditional form of advertising communications, designed to promote and sell products and services to customers. Can you map content to sales results? Reduce the noise.
THE ROI GUY | THURSDAY, JUNE 6, 2013
[Product] Which One: Sales Skills or Sales Tools?
'If you gave a weekend duffer Tiger Wood’s golf clubs could they win the next tournament? No way. It takes more than just a set of good clubs to perform against the best. Equally, if you replace Tiger Wood’s modern golf clubs with those of several decades ago, could he win either? No way. Will the job get done in a timely manner?
EB2BLEADS | FRIDAY, JUNE 10, 2011
[Product] Lead Generation Marketing Gets Technology Start-up Major Win
Cilk's Vice President of marketing, Ilya Mirman, faced a unique challenge when he began working at Cilk: The company wanted to time its product launch slightly ahead of the mass market demand for multi-core computing. Cilk Arts is a software company based in the US. It's the results of 15 years of research and development at MIT.
TOM PISELLO | TUESDAY, JANUARY 11, 2011
[Product] Is there an ROI from Social Media? Latest Research Indicates Yes and No.
However, even though social media ROI measurement is important, Altimeter found that benchmarking efforts are incomplete, with: 65% of corporations using only Engagement Data as the top measurement metric, a mere 22% capturing Product Revenue, a key element in quantifying value and ROI.
TRADESMEN INSIGHTS | WEDNESDAY, JUNE 26, 2013
[Product] Manufacturers: Tips on Getting More of Your Distributors Time
From the manufacturer’s point of view, their biggest challenge is getting the distributor’s salespeople to focus on their products. While most people focus on products, don’t overlook the opportunity of how to sell and look for application opportunities when on a job site or in a plant. Sound familiar?
JILL KONRATH'S SELLING TO BIG COMPANIES | MONDAY, JANUARY 28, 2013
[Product] 5 Steps to Better Referral Selling
The most effective, productive way to build a business is through referrals,” Black insists. Today's post from the Chamber of Commerce features business-growth advice for small companies. There are many sales strategies, but none as effective as referral selling. So, how can people in sales best tap into the power of referral selling?
B2B IDEAS @ WORK | THURSDAY, APRIL 5, 2012
[Product] Theory of Reasoned Action in B2B Marketing
Soon after the client launched the product, they wanted to add the phrase “Be Green” to the existing messaging to appeal to social attitudes regarding recycling and saving the environment. Scientific Theory: According to the Theory of Reasoned Action (TRA), people often make decisions based both on personal and social attitudes.
B2B IDEAS @ WORK | WEDNESDAY, JANUARY 25, 2012
[Product] Foot in The Door: Getting B2B Prospects to Make a Big Leap By Starting Small
For example, if you are marketing a B2B product or service that requires your prospects to make a huge change (such as switching from a provider they’ve used for decades), it may be useful to have them agree to a smaller change first to get your foot in the door.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, JUNE 22, 2011
[Product] Subscribers to Free Content are NOT Leads
Track 2 should be for nurturing those prospects who meet your general demographics but have not scored high enough to receive content meant for the middle of the funnel such as case studies, application notes and product comparison guides. I’ve heard some of my manufacturing clients call their subscribers free content leads. Timeframe.
INDUSTRIAL MARKETING TODAY | TUESDAY, MARCH 1, 2011
[Product] Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity
Salespeople mail out marketing brochures and product datasheets in an effort to maintain a relationship. Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “ B2B Lead Generation without Lead Nurturing is Doomed to Fail. ”.
HUBSPOT | TUESDAY, SEPTEMBER 3, 2013
[Product] Adjust How You Think About Content (It Could Actually Lessen Your Workload)
Your sales team has very “real-world” experience with your products and services that you or your marketing team may not have. And of course, create content that addresses the FAQs they receive every day to make their time more productive. If implemented properly, though, content can easily lessen your overall workload plus save costs.
READYPULSE | THURSDAY, OCTOBER 10, 2013
Give them social proof that your product is high-quality, and cool right on your eCommerce site by integrating authentic social stories from your most influential customers. By displaying your cool customers’ photos on your product page you get a similar social experience shopping online as you would shopping in-store.
HUBSPOT | WEDNESDAY, APRIL 11, 2012
[Product] How to Select the Right CTA for Every Page on Your Site
Awareness: Prospects have either become aware of your product or service, or they have become aware that they have a need that must be fulfilled. Evaluation: Prospects are aware that your product or service could fulfill their need, and they are trying to determine whether you are the best fit. CTAs are a great way to do that. Voila!
HUBSPOT | TUESDAY, AUGUST 9, 2011
[Product] How to Protect Your Website Content From Future Panda Updates
If you run an online store, consider a weekly product roundup in which you list the highest selling products of the week as well as what makes those products great and unique. Balliett is also the co-founder of Killer Infographics, an infographic design firm based on Seattle. Easier said than done, right? They aren't dead.
LEADERSHIP | TUESDAY, APRIL 15, 2014
[Product] What’s Your B2B Marketing Mission?
To embark on a mission that drives us to deliver not just the best product or service but to strive for something better than the best. Musk reminds us that it’s very easy to ask customers what they like about your product. 'Start Thinking Out-Of-The-Planet! That’s the magic of this innovation…it only gets better every day.
SALES INTELLIGENCE VIEW | FRIDAY, FEBRUARY 15, 2013
[Product] Are You Marketing to the Right Audience?
Figure out what needs to happen for your client to buy your products in the shortest amount of time possible. For example, if you sell legal management software, organizations and individuals in the midst of legal action are most likely to purchase your products. few practices, however, can help you understand your customers.
WEBBIQUITY | WEDNESDAY, MARCH 6, 2013
[Product] The Social Media PR Battle
There wouldn’t have been a public forum for supporters and haters of the product to go back and forth on the significance and truth of the accusation. Guest post by Megan Totka. Has social media ruined public relations? Can the images of business and public figures still be saved by a crisis management team? Image source: Elevate PR.
MARKETING INTERACTIONS | MONDAY, SEPTEMBER 27, 2010
[Product] Using Content for Inbound Marketing: Mine or Yours?
The types of content curation vary, but here are two types to consider: External content created about (or referencing your company or products). The discussion is focused on several different options to meet the growing content needs for prospect engagement and includes ideas about content aggregation, curation, filtering and syndication.
B2B MARKETING TRACTION | TUESDAY, JUNE 17, 2014
[Product] 11 B2B Website Mistakes and How to Avoid Them
Make sure that your writer doesn’t write boring content that is so typical for B2B product and service marketing! 'Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Your content is static.
SYNECORE | THURSDAY, APRIL 3, 2014
[Product] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
The Amazon app allows shoppers to snap a photo of a product instead of scanning the barcode or typing the name of the item into a search bar. It then pulls up the product from the photo, allowing customers to purchase it instantly. eCommerce: Creating a More Convenient (Personalized) Shopping Experience. billion, an estimated 18.4