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  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 23, 2013
    [Product] 7 Best Practices for Email Deliverability
    Return Path, a leader in email intelligence, offers a product called Sender Score, which, in addition to providing you with your reputation score, shows you how your email marketing program stacks up against your competitors’. Your reputation as a sender is crucial. When it comes to modern email delivery, it’s good to know the fundamentals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 12, 2015
    [Product] From newbie to expert, here are the best social media tools for your business
    She is the author of the  The Product Hunt Manual  and  Tech Doodles. By Kiki Schirr, {grow} Contributing Columinst. When people ask, “what are the best social media tools I should be using to be a better social media marketer?” ” I have difficulty answering. Some people might not be the same level across the chart, though.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Product] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    In 2001 he collaborated with Kanye West in a production capacity on each other’s demos — or the works that later would become their respective first albums Get Lifted and College Dropout. He spent his days immersed in spreadsheets and his nights recording in the studio with other artists. ” 2. Be a good listener. ” 3.
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 8, 2013
    [Product] Topsy Turvy: The Shifting Relationship Between B2B Marketing and B2B Sales
    Life Technologies Offers Self-Serve B2B Product Information Through Interactive Video. According to Oslo-based Andrew Green, Life’s Divisional Lead for Video and Interactive Marketing, the original plan was to create a customary, Web-based product finder. We used to talk to a real person as a first step. To learn more. Not now.
  • HUBSPOT  |  FRIDAY, NOVEMBER 30, 2012
    [Product] 10 Businesses We Admire for Brilliant Global Marketing
    Sure, sex sells, but how does Durex sell such a taboo product in foreign countries? Innocent Drinks is the leading smoothie company in the UK with 75% of the market share in 2011 -- additionally, Innocent products are now available in 13 countries across Europe. Dankeschön, Facebook. Airbnb is the Craigslist of apartment rentals.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Product] ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them
    ZenIQ was founded in 2015 and released its product in early 2016. But most vendors serving the ABM space have taken a much narrower approach, either in providing data about accounts, managing campaigns against externally-built account lists, or providing account-level metrics such as coverage, engagement, and funnel velocity.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Product] Google Unveils 'Inbox,' a New App to Change How You Manage Email
    It’s designed to be a productivity hub, giving you access to your most important emails, to-do''s, and reminders all in one space. What you got was a bunch of features repackaged from Gmail into a productivity -centric design. . Remember when Gmail unveiled the new inbox tabs layout ? Marketers freaked out. How to Get ''Inbox''. Sweep.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Product] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Your clients sell different products or services to different demographics. Ownership – Spells out that all work products produced by your agency are the property of the client, provided certain conditions are met, including acceptance date and payment. Download now to learn nine action steps you can take to generate leads with mobile.
  • BIZNOLOGY  |  MONDAY, MARCH 14, 2016
    [Product] Using email effectively in your content marketing
    You may have to create different content (and separate mailing lists) for different audience segments if you are marketing more than one product/service. Everyone hates email. And yet, most of us find it indispensable. It’s pretty great, except for its overwhelming volume and relentlessness. That’s not a bad thing. Spam is a bad thing.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 25, 2012
    [Product] How to Give Your Audience the 5-Star Treatment With Exclusive Offers
    That brand new lead or customer is going to come to you not only as a referral -- so they have a happy customer singing your praises already -- but also as one who feels really special for getting to work with your company! 4) Product Buy-in and Development. Limited time offer! For Platinum members only! Upgrade for VIP benefits! something.
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Product] 8 Rookie Facebook Mistakes No One Should Still Be Making
    News Feeds are crowded, and noisy, making a Facebook post''s journey from production to consumption a chancy one. While the best time to post on Facebook certainly varies depending on your industry, your specific product/service, and your audience''s demographics, there are considerations that you''ll want to keep in mind.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 28, 2015
    [Product] How Marketers Can Avoid the Dark Side of Content Marketing This Halloween (and beyond)
    Quite simply they do not care about you, they care about what you and your product or service, etc. I don't know what it is but every year on Halloween the entire mood and feel of the day completely changes when the sun goes down. There is an eeriness that sets in, right? Tell me I am not the only one who thinks and feels this. Anyone?
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 6, 2012
    [Product] Find New Customers Fan of the Month for January – Paige O’Neill
    highly accomplished marketing executive who uniquely combines an extensive communications/PR background with product marketing expertise, and has experience ranging from Fortune 100 to early stage startups. Congratulations to our Fan of the Month for January 2012 – Paige O’Neill. Thanks for your support, Paige.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Product] Find New Customers Fan of the Month – Paige O’Neill
    highly accomplished marketing executive who uniquely combines an extensive communications/PR background with product marketing expertise, and has experience ranging from Fortune 100 to early stage startups. Congratulations to our Fan of the Month for January 2012 – Paige O’Neill. Thanks for your support, Paige.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 23, 2012
    [Product] How Does a Business Generate Traffic from Social Media?
    It may be a product we’ve sold has developed a fault, it may be a product not living up to expectation it may just be a person who is unhappy. Websites live and die by the amount of traffic that they get. Until now. Sound interesting? So how does a business generate traffic from social media and use it to their advantage?
  • HUBSPOT  |  SUNDAY, OCTOBER 5, 2014
    [Product] 5 Industry Changes Keeping CMOs Up at Night
    Buyers are doing more research online before they purchase: They are reading product reviews, asking for feedback on Facebook, and perusing competing brands’ sites. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Change. Should they zero in on customer experience?
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Product] 5 Smart Reasons to Create Content Outside Your Niche
    When you're creating content, there are a couple of types of people you need to think about: People who know they need the product/solution you sell. People who don't yet realize they need the product/solution you sell. Ideally, both at the same time. And when you're first starting out, committing to a niche is important. https://t.co/n1Jne0MxxS
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 19, 2016
    [Product] Seven Essential Mobile Apps for Marketers
    You can create boards for each project, cards for each task, you can assign team members and due dates, and even attach documents. I use Trello to plan and track projects, keep track of the production status of podcast episodes, hold ideas for blog posts, and more. By Kerry Gorgone, {grow} Contributing Columnist. IFTTT: https://ifttt.com.
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Product] The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined
    The effective implementation of social business will improve efficiencies and productivity not only in marketing and IT, but also in the supply chain, HR, sales, marketing, financial, research, etc. Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. Reason for Social Business?
  • CEROS  |  TUESDAY, APRIL 12, 2016
    [Product] 5 Inspiring B2B Marketing Campaigns
    Our products and services usually aren’t very sexy, and trying to make them sexy with marketing can be challenging, to say the least. They placed more emphasis on developing an interesting story  than tying in their products.  Happy reading! The words “inspiring” and “B2B” may not seem like they belong together in the same headline.
  • SALES ENGINE  |  TUESDAY, JULY 5, 2016
    [Product] Breaking the Sales Growth Plateau May Require A New Approach
    Sales representatives used to be a prospect’s only source of product and industry knowledge, but now prospects largely research things online while ignoring reps’ calls. For companies struggling to reach sales goals, doing more of the same (more cold-calls, adding more salespeople) won’t break through growth plateaus. It’s that they had to.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 28, 2016
    [Product] Your marketing strategy is not a decision. It’s decided for you
    Is your profitability tied to the ability to constantly iterate and create new products (like food and packaging), or is to eke out profits by focusing on business efficiency (like generic drugs). Are there opportunities to gain a competitive advantage through new ways to create your product and fulfill orders? First, indeed it works!
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 22, 2011
    [Product] The Fearless Competitor to review the new book by Mike Stelzner – “Launch”
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Win a free copy of this great book. Details below. This is due to the remarkable popularity of this blog (Thank You!) and our past book reviews. How YOU can win this book!
  • ACSELLERANT  |  MONDAY, OCTOBER 7, 2013
    [Product] Capturing the Voice of Your Customer for B2B Video
    And customers talk about business results – not product features. The Voice of My Customer has spoken. They are saying, “Enough already. We get it! We agree that stories are impactful sales tools, and delivering stories via brief videos is even more powerful. What we need are the stories! We know they exist. Because CUSTOMERS SELL! They
  • MARKETING ACTION  |  FRIDAY, APRIL 12, 2013
    [Product] When is the right time to implement marketing automation?
    We’d love to share how automation can make your marketing life easier and more productive. Timing, they say, is everything. If you’re considering marketing automation, there are five particularly auspicious times to consider it: When the business is in startup mode. Plus, it’s never too soon to avoid bad habits.).
  • HUBSPOT  |  TUESDAY, NOVEMBER 17, 2015
    [Product] 5 Charts That Summarize The State of The Publishing Industry
    Instead of capitulating to industry change, they’re carving out new revenue streams and testing new products to connect advertisers with readers. It’s important to experiment with a wide variety of products and services as alternative solutions. The state of digital publishing is in flux. The good news? What’s working and what isn’t?
  • KEO MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Product] Marketing Strategies for Reaching the Wearable Devices Market
    What are the visual elements of our service or product experience? The wearable devices market is growing very quickly. Since there is much marketing potential in such devices, marketers would be wise to allocate a small amount of budget now to begin to investigate the possibilities. Make content (even more) “glance-able”. Mobile Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 15, 2016
    [Product] [Ebook] 5 Reasons Why Best of Breed Technology Fuels High-Growth
    For instance, if a current customer watches a video about your latest product upgrade, it might be a great time for an account manager to make a call. Put simply, best of breed solutions make daily tasks much easier and have the product breadth to allow you to grow into additional capabilities. Things move fast here at Marketo, too.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 12, 2011
    [Product] Delivering Return On Marketing – What’s Your ROI?
    Consideration: When you are trying to get people to consider your product or solution, marketing tactics are highly measurable. You should look for increases in the number of branded or product-related searches, landing page hits and a steady growth in website visitors. What's Your ROI? What is your return on marketing?
  • RADIUS  |  THURSDAY, MAY 7, 2015
    [Product] Breathing Life into Our Classification of Small Businesses
    We divide them into NAICS industries based on the products they sell. When we sell to small businesses we bucket them into arbitrary categories that tell us nothing about their likelihood to buy–only their likelihood to use products. We’ve all visited small businesses before. However, according to the U.S. There’s a big difference.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 29, 2012
    [Product] Integrating Social into Your Marketing? Don’t Overlook Your Most Important Asset
    Consumers don’t just stop after taking a look at a product website…they are search-savvy, seeking information from various sources. Truth is, not only are consumers looking at brand websites, but they are also seeking information and advice from each other, sources independent of the product/service provider. Social Media Integration
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 26, 2012
    [Product] Eloqua, Oracle & Why Modern Marketing Needs Open Systems
    by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO,  Joe Payne , and Chief Technology Officer,  Steve Woods. Last Thursday we announced that we have entered into a definitive agreement to be acquired by Oracle to become the core of Oracle’s Marketing Cloud.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 12, 2014
    [Product] 5 Tips For Creating Global Marketing and Branded Content
    If you are working on a major launch – i.e. a new product, campaign etc. by Heike Neumann | Tweet this P&G is the source for recent uproar in Germany’s media landscape initiated by a special edition of one of their well-known laundry detergents. Big foul! Sure, who wants to drive a car named like a “masturbating man”?
  • BIZIBLE  |  THURSDAY, OCTOBER 27, 2016
    [Product] How To Create Buyer Personas In Your CRM And Gain Deep Insights Into Marketing Performance
    In product marketing it’s a good idea to interview closed lost opportunities to understand why a company decided not to purchase your product. The development of buyer personas is a vital part of any marketing strategy. It informs marketers on how to find the right audience and develop the right message. Let’s go over how to do this.
  • HUBSPOT  |  MONDAY, FEBRUARY 21, 2011
    [Product] How Do You Learn from Companies Outside Your Industry? [Marketing Cast]
    You can learn so much by looking at what an independent consultant, or a non-profit, or a rock band, or a church is doing to market its services or products. Their marketplace or category of products don't matter all that much. Too often, companies look for industry case studies to learn from. Marketing Lessons from the Grateful Dead.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Product] Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads
    Your ideal model will ultimately tie into your product, industry, and consumer. They might determine that because of this, I’m a loyal customer who’d be very interested in trying out new offers or new products. Author: Joe Ariganello Sometimes it seems that our lives are just one big scoreboard. It all comes down to scoring.
  • THE POINT  |  WEDNESDAY, MARCH 13, 2013
    [Product] 3 Keys to an Effective Autoresponder Program
    In most cases, the goal of an effective autoresponder program isn’t to convince the prospect to buy your product, or even to persuade him or her to request contact from sales. An effective lead follow-up strategy , therefore, is essential to ensuring that you’re getting the most from your investment in demand generation.
  • THE POINT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Product] How to Sell Marketing Automation to Your CEO (& Other Burning Questions)
    How often do you release product enhancements? 5. Recently I was asked to contribute some thoughts to Marketo’s new ebook, “ The Definitive Guide to Marketing Automation.” Below is my contribution (see Page 71.). What are the most important things to look for in a marketing automation vendor? HS: Here are the questions I’d ask: 1.
  • CLIENT BRIDGE  |  TUESDAY, DECEMBER 18, 2012
    [Product] VIDEO: Strategies for Sales Success
    From Entrepreneur.com, here's a video of a Google Hangout session in which sales expert Grant Cardone talks about the importance of persistence and suggested ways to differentiate your product and close a sale. View Original Article
  • WRITESPARK  |  TUESDAY, MARCH 2, 2010
    [Product] Tell Your Own Stories
    Does your company produce a product that it uses internally? Some of the largest technology companies are certainly users of their own products. Intel: IT@Intel Microsoft:  Microsoft IT Showcase What materials and techniques have you used to share your company's product experience with customers and prospects?  .
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2016
    [Product] How to Write Better Headlines for Your Facebook Ads
    Slack’s Facebook Ad is another great example of showcasing benefits over features : Slack is an instant-messaging product, but instead of mentioning any specifics about the technology, the Ad headline focuses on how Slack can help the user. 4) Inspire curiosity. With 1.13 To do that, you'll need to pay close attention to the details.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Product] How to Learn SEO: 9 of the Best Resources to Bookmark
    Not only are SEO tools part of our products , but we've also created a whole bunch of educational content on the topic -- including templates , guides , and even a 30-day website traffic planner. These days, it seems like most marketing jobs require at least a basic knowledge of search engine optimization. Check them out below. Start Here."
  • CHIEFMARTECH  |  TUESDAY, SEPTEMBER 15, 2015
    [Product] Marketing technology? Digital? It should be #HumanFirst
    For her it’s one experience that should get her the best product, at the best price, at a time, location ,and channel — offline or online — of her choice. The ultimate goal is not technology but getting her the best product and experience. Most of all, he’s been a great friend and an inspiration to me personally. CONTEXT.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Product] 7 Conventional Landing Page Design Tactics You Should Still Test
    The price is nothing more than a figure until you’ve been able to first establish the value of your product or service. Conventional wisdom is usually the safe play. Why take risks when there’s an established “right way” to do things? In marketing, however, success often falls to those willing to buck trends and experiment. No distractions.
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 13, 2011
    [Product] 4 Lost Copy Opportunities that Handicap Your Brand
    Your brand is the sum of all the impressions it makes – from your company name and logo to your website and advertising to your product quality and customer service. The devil is in the details. One rotten apple ruins the crop. chain is only as strong as its weakest link. Customize the page language to apologize and even redirect them.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 1, 2012
    [Product] Fearless Competitor Ranked No.1 as the Best B2B Marketing Blog of 2012 by Buyerzone.com
    Since 1992, BuyerZone has helped connect millions of businesses with thousands of quality sellers for hundreds of products and services. Jeff Ogden’s sales lead generation Blog Fearless Competitor Achieves National Recognition as the No. Best B2B Blog on the Web for its Content Freshness and Audience Engagement. About Fearless Competitor.
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Product] Save Your Website Navigation With A Card Trick
    Any items that have natural relationships can be kept together (multiple variants of a single product, for example), but we really want to remove most of the structure that’s making the website a horror show. Products” and “Services” groups could be child items of a larger “Products & Services” menu item. Try It.
  • BIZIBLE  |  THURSDAY, APRIL 14, 2016
    [Product] Attribution Modeling: Is Multi-Touch For You? [Flowchart]
    You may promote different blog posts, ebooks, your product page, your homepage, and maybe a compete page. Once you’ve come to the realization that marketing should generate revenue and that you need marketing attribution to track that, the next question is, which attribution model should you use? Multi-touch (e.g. Shaped). Marketing Spend.
  • 3D2B  |  TUESDAY, MARCH 29, 2016
    [Product] The Great Misconception about Inside Sales That’s Hurting Your Results
    Technology Is an Enabler They can be more productive than ever due to technology such as CRM systems, dialers, predictive analysis, marketing automation, online conferencing, social media platforms, appointment setting software and more. You also have to think about the productivity of doing the job internally. It adds up.
  • LEADERSHIP  |  FRIDAY, JULY 3, 2015
    [Product] Interesting Infographics: The Business Case for Personalization
    And when it comes to sales, personalization delivers clear returns on investment; 41% of consumers buy more when they receive personalized emails, 40% buy more when that personalization is multi-channel, and 39% buy more when products are suggested based on past orders. That’s why personalization stands out to us. Click To Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 6, 2013
    [Product] Three pros and cons of using Bitcoin for your business
    As of the writing of this post, is still limited to specific pages and products. (You By Mars Dorian, {grow} Contributing Columnist. Imagine if you could have 100% control over your money, pay every person on the planet in seconds, even if they don’t own a bank account, with almost zero fees and absolute freedom? Visa, Paypal and Co.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 6, 2013
    [Product] SEO for Marketing Executives
    Marketing executives are trained to make markets by strongly branding products and pushing them into the marketplace. Word cloud for content marketing. As I have been writing in this space for the last three posts, SEO is not just the domain of consultants. It is a vital skill for every   role in marketing and communications.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2011
    [Product] Savvy Week in Review - Sept 9th
    Five Fundamentals for Productive Ideation Sessions by @ jkhirsch via @ MarketingProfs. Another week gone by. Sometimes it's hard to say where those days go - especially when you're busy. Our thoughts and prayers go out to his family. Enjoy your weekend to the fullest. Hidden Friction: The 7 Silent Killers of Conversion.
  • SAZBEAN  |  THURSDAY, DECEMBER 30, 2010
    [Product] Best of 2010 – Increase Sales by Improving Customer Touchpoints
    Also think about all the times a customer interacts with your brand, product or service after a purchase. The year in review! We’re posting the best articles from 2010 to help you get 2011 off to the right start! They most likely will. Ignoring these other customer touchpoints may counter-act the good you’re trying to do.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 27, 2010
    [Product] Social Media and the Contact Center for Dummies (Wiley)
    One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook. Share this on Linkedin.
  • ANYTHING GOES MARKETING  |  THURSDAY, SEPTEMBER 7, 2006
    [Product] Integrated marketing campaigns using YouTube!
    Thinking about a new marketing campaign to promote a new product? Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Sounds difficult eh? Check out the video below from NFLShop.com. Simplify this.
  • PR MEETS MARKETING  |  SUNDAY, FEBRUARY 24, 2008
    [Product] Start-Up PR - Four Tips for Getting Media Coverage
    Frankly, I think this was poorly thought out and didn't help promote the company's end product. When you're a start-up, PR can be a difference for the company. The challenge is how to get targeted, quality media coverage on a limited budget and competing objectives. One One of my favorite sayings lately is "by hook or crook." del.icio.us
  • PUZZLE MARKETER  |  TUESDAY, APRIL 10, 2012
    [Product] 5 Offers to Drive Lead Generation
    Walk the prospect or customer through some of the best features of your product or put a face on your unique services. If you can provide a lite version of your product or demonstrate some value with a free online tool then you’ll be able to generate some buzz and inbound traffic. Informational whitepapers. Webinars and podcasts.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Product] 8 Excellent Reasons to Redesign Your Website
    Are your product and service offers completely up-to-date? 4) You have an effective web design strategy. So, if you’re planning to make some big changes to your content strategy (perhaps boosting your blog production?), a web redesign may be wise. so redesigning your website isn’t a task to take lightly. Awesome! Design
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 29, 2014
    [Product] 6 Tips for Easy Ebook Promotion with Social Media
    You can have a video-like production in no time at all. with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”. Yes, you are the expert, not the ebook.
  • HUBSPOT  |  FRIDAY, DECEMBER 21, 2012
    [Product] 9 Undeniable Advantages of Using Personalized Content in Your Marketing
    You can offer a relevant additional product, service, or content offerings instead of making people dig for it! For example, you should show general content to top-of-the-funnel leads and specific, product-based content to your bottom-of-the-funnel leads. 6) Improves Sales Calls. That almost never happens, though. But only 19% do it.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 15, 2015
    [Product] Darth Vader or Anakin? Is Your Marketing a Force for Good or Evil?
    People, not algorithms, buy products so it’s important for your copy to engage consumers while still grabbing the attention of the search engines. 2. For example, if your email is promoting a new product, you would include a link to drive readers to that product page. Keyword overkill. So some keywords are good for SEO.
  • MARKETRI  |  THURSDAY, MARCH 7, 2013
    [Product] Does Your A/E/C Firm Need a Competitive Advantage?
    While marketing involves identifying human needs and wants (typically those of the customer or client), and offering products and services to satisfy those demands, PR is much broader. PR professionals use a different “tool kit” than marketers, and go well beyond the distribution, promotion and sale of products or services.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 25, 2013
    [Product] B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller
    Companies can expect three core benefits: more pipeline, more productive sales reps, and higher revenue. Furthermore, They found that companies can expect to achieve an increase in marketing staff productivity between 1.5 and 6.9% and increase sales productivity by an average of 4%. What is Marketing Automation? Awesome!
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 5, 2011
    [Product] Demand-Gen Report Interview on Need for New Sales Enablement Tools
    We know that buyer’s want a consultative / outcome focused engagement, pushing salespeople to advance their methodology, skills and tools over the past 3 decades, from product selling to value selling: Product Selling: The sales organization sold products based on "feeds and speeds". Customers bought "products."
  • VERTICAL RESPONSE  |  MONDAY, APRIL 28, 2014
    [Product] How to Tie Current Events into Your Email Marketing
    Notice that it also mentions a specific product that’s exclusive to Joe’s Restaurant: Moon Ray Ale. So, in just a few sentences the email makes a connection to the customer and the current event, encourages customers to come to restaurant and promotes a product. We Bet You’re Watching Opening Day. Not bad, huh?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [Product] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    92% of B2B buyers use online resources to research products and services. Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers. How are marketers measuring social media success? hours.
  • HINGE MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Product] How to Run a Successful Lead Generation Campaign
    Lead Generation : The initiation of consumer interest or inquiry into products or services of a your firm. Lead Generation Campaign : The process of capturing and simulating interest in a service or product for the purpose of developing leads. Basic Terms of a Lead Generation Campaign. Building Your Lead Generation Campaign.
  • CONTENTLY  |  THURSDAY, JUNE 2, 2016
    [Product] 5 Tips for Creating Shareable LinkedIn Posts
    And LinkedIn is the perfect place to show it, whether you’re providing an exclusive look at a product launch or behind-the-scenes pictures from a company event. Publishing a post on LinkedIn is easy. Effectively putting money behind it can be hard. But only 51 percent pay to promote their posts on social platforms. Go behind the scenes.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 20, 2013
    [Product] Meet @Hubspot Social Media Scientist @danzarrella LIVE On Marketing Made Simple TV this week!
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers , and it is hosted by Jeff Ogden and directed by Craig Yaris of Social Ribbit. Meet Hubspot Social Media Scientist Dan Zarralla LIVE on Marketing Made Simple TV on May 22nd! Even better, Dan will be taking YOUR questions, LIVE!
  • SNAPAPP  |  TUESDAY, FEBRUARY 10, 2015
    [Product] Leveraging Holidays For Your Marketing
    How does your product or service make your prospects “luckier”? Happy “Cream Cheese Brownie Day”! Did you know there’s pretty much a reason to celebrate every single calendar day? While some days, like Cream Cheese Brownie Day, may be meaningless to you and your company – others could inspire you with great marketing campaign ideas. .
  • CONFLUENT FORMS  |  THURSDAY, JANUARY 14, 2010
    [Product] 9 tips for running a considerate procurement RFP process
    Issuing organizations often think that a RFP is so they can get a product or service for the cheapest price possible through competition. We choose to believe that RFPs are better used as a way to find the best product or service for your actual budget. If you are issuing a RFP you can never forget that. We changed the.
  • OPENTOPIC  |  WEDNESDAY, JULY 29, 2015
    [Product] How to Know When You Need A Content Marketing Platform
    What problems do they want solutions to? ". 2) You need to educate them about the unique product you offer. Perhaps you think putting together a content marketing strategy is something your company should do – eventually. Maybe you’ve mulled over the topic at a few business meetings. You're far from alone. Content Marketing Institute.
  • MARKETING ACTION  |  FRIDAY, JANUARY 11, 2013
    [Product] Social Media Is Driving Customer Service Expectations
    Using targeted search terms, you can also search Twitter to quickly find people who are tweeting about topics relevant to your industry or product, so you can see what’s top of mind with them and respond appropriately. Did you know that 59% of consumers say they would switch brands for better service? Watch the video.
  • BLUE FOCUS MARKETING  |  FRIDAY, OCTOBER 21, 2016
    [Product] Fire Up Your #ContentMarketing Strategy With a Story for 2017 #Content
    That’s why nearly two-thirds of CMOs consider content production their top priority. Learn how to create the core story at the heart of your brand to connect with customers and prospects. In the digital bazaar, content is king. Branding Communication Content Marketing Social Business Strategy
  • HINGE MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Product] The New Science of Professional Services Marketing
    He demonstrates that the price people are willing to pay for a product or service is largely determined by its context — price “anchors” around the product or service provide a critical point of comparison. Is professional services marketing an art or a science? But today, that’s all changed. Look around you.
  • BIZNOLOGY  |  FRIDAY, JANUARY 9, 2015
    [Product] From “digital first” to “digital everyone”
    Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available. Everybody is talking about how brands should become even more digital, how processes have to be digital, and of course, how a digital way to perform has to be established.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 10, 2013
    [Product] The Move Towards Cross-Channel Marketing
    Make sure everyone is on board with the same information and not offering buyers information or products they’ve already refused. Brands and buyers have a special way of interacting with each other. The times have changed and buyers expect a lot more than many businesses can and are willing to accommodate. ”  .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 22, 2016
    [Product] Break the mold: Why content marketing needs to be like a chalupa
    fashion designer has a finite number of fabrics, colors, production techniques, and textures that need to conform to a human body. My friend  Maël Roth provides this famous example from Tipp-Ex that used humor and drama to create awareness for their product (22 million views). Thinking like a media company. The content chalupa.
  • VOLACCI  |  WEDNESDAY, MAY 22, 2013
    [Product] Sales Systems [Podcast]
    sales systems , productivity Google Plus One Tweet Widget Linkedin Share Button Facebook Like Today''s tip: Build sales systems supported by your processes. Ben Finklea is the CEO of Volacci, the Digital Marketing Agency.  .
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 9, 2009
    [Product] Marketo Sales Insight Expands Salesforce Access to Marketing Data
    Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. I had a personal demonstration last week (are you impressed?), but there’s an online demo that seems to cover pretty much the whole product. three Web site visits in two days).
  • HUBSPOT  |  THURSDAY, OCTOBER 22, 2015
    [Product] Need Marketing Inspiration? Here Are 12 Places to Find Great Examples
    They're curated via submission by Floris Dekker , senior product design manager at Etsy, and digital designer and developer Andrew McCarthy. The categories are a little more ad hoc than many of the other resources on these list, but useful ones include things like abandoned cart emails, events emails, product launch emails, and so on.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Product] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    Additionally, Amazon''s site features a lot more Amazon-specific products in addition to products from third-party sellers. I just picked up a new hobby. call it "Waybacking.". It''s kinda like Googling, but even better. Every company starts somewhere, and you don''t always need to nail your logo, colors, or tagline on the first try.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 9, 2011
    [Product] Lead Nurturing Overview
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. 20% more sales opportunities.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 9, 2012
    [Product] Selling, It's What You Do!
    Tip 1: “ Think about your product as a verb.” If you think you sell gluing (a verb), you’ll talk about the role your product plays in your customers’ business.” Instead of discussing what your product can do, listen to what they need from your product. The other day, I came across an article on Inc. Genius!
  • JUNTA 42  |  SATURDAY, APRIL 4, 2015
    [Product] This Week in Content Marketing: Facebook Moves for Total Internet Domination
    The books contained a product boxtop as a bookmark, a very clever product placement. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss the movement by major publishers to create content “inside” Facebook’s walls.
  • VIDYARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Product] Video Marketing How-To: A Year of Videos
    Getting the Most From Your Video Production Agency also ranked pretty highly, so these are excellent topics to explore for future posts. Hello and welcome to a special episode of Video Marketing How-To! First off is the big question – is anyone actually watching all these videos? Thankfully, the answer is yes! See you then!
  • KAPOST  |  WEDNESDAY, APRIL 6, 2016
    [Product] The Cost of Customer Acquisition vs. Customer Retention
    Here’s how your current customer base impacts growth: #1: Current customers are more willing to try your new product. Whether you’re a startup gearing to accelerate growth or a mature corporation looking to gain market share, one stat still matters… It costs 7x more to obtain a new customer than to keep an existing one.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 6, 2016
    [Product] 5 Ways To Make Social Media A Part of Everyday Marketing Strategy
    The next 4 ideas help make this a more effective and productive experience. Social media is not a fad for the B2B marketer. According to a recently covered report from Clutch, 78 percent of enterprises consider social media to be more critical for business success compared to other digital marketing strategies. But be warned! Final Thoughts.
  • HUBSPOT  |  WEDNESDAY, AUGUST 28, 2013
    [Product] What Is an Email Workflow? [FAQs]
    They aren''t ready to buy your product or service just yet. So how do you get these leads to become interested enough in your company to want to learn more about your products? So you''ve got a marketing problem -- one that happens to the best of us. But once you get your leads in the door, they get stuck in your marketing funnel.
  • LEAD LIAISON  |  THURSDAY, MARCH 24, 2016
    [Product] Identify People that Visit Your Website
    You also must be able to target precisely who is visiting your website and what it is they hope to gain from your website, your content, and your products and services. Yes You Can! Identify People that Visit Your Website. So, you’ve got a website up and running and you think you’re doing well in terms of attracting people to your website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 22, 2014
    [Product] Five tips to turn social media mistakes into customer advocacy
    There’s no point in investing time and effort into a brand advocacy program to activate your current customers when you still have detractors focusing on service or product issues that need to be resolved. By Ekaterina Walter, {grow} Community Member. Let’s look at some examples and tips. 1) You must monitor. Sometimes, things go wrong.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 13, 2015
    [Product] Five Ways Marketers Can Personalize The In Store Shopping Experience
    Here are five ways to personalize the in-store shopping experience for customers: When you are offering a complex product or service to the potential customer, make sure you provide an assisting selling platform to help them navigate all the ins and outs of the product or service. You can’t close a sale if the. Marketing Strategy
  • HUBSPOT  |  TUESDAY, JUNE 5, 2012
    [Product] How Businesses Can Increase Word-of-Mouth Recommendations [Data]
    If you're providing an awesome product or service (of course you are!), First, sometimes your customers will talk about you "behind your back," so always provide top-notch products and services to increase the likelihood they rave about you to others. Speaking of providing those top-notch products and services. Tell a Friend!
  • DIGITAL B2B MARKETING  |  WEDNESDAY, FEBRUARY 27, 2013
    [Product] A Guide to Creating a Thought Leadership Campaign
    Your focus needs to align with your audience’s focus and priority, not just your product and offering. Situation: Your B2B company is not seen as a thought leader in your industry. You have been asked to develop a campaign to establish your company as a thought leader and become one of the leading voices within your industry. Your Turn.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, APRIL 28, 2013
    [Product] Old Ways of Doing Business, No Longer Work
    Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com , www.YourSalesManagementGuru.com. He is the Senior Partner of Jonathan Farrington & Associates , and CEO of Top Sales World , based in London & Paris. YourSalesManagementGuru.com.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 6, 2016
    [Product] Do Marketing Campaigns Make Sense Anymore?
    Brand marketing efforts are often the product of many smaller marketing campaigns, each with their own timelines of goals, and each contributing to the brand’s larger mission. For marketers, the term “campaign” is a basic form of measurement, and an essential way of building a larger content strategy. The New Data Economy.
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Product] Pinterest Announces Buyable Pins
    Any product with the blue "Buy it" button will be available for purchase, directly from Pinterest. We’ve all heard the rumors, but yesterday it was confirmed. Pinterest announced that Buyable Pins are coming in the next few weeks. For consumers, this simplifies the steps from pinning to purchase. How Does it Work for Consumers?
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Product] A Beginner's Guide to Retargeting Campaigns
    Awareness campaigns are useful when you want to re-engage website visitors and tell them about relevant products, features, or announcements. For example, you might use retargeting to send a list of contacts that have downloaded an ebook to sign up for a free trial of your product. People pop over to your website then leave. Awareness.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 29, 2013
    [Product] Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy
    by Amanda Batista | Tweet this The advent of social media, empowered buyers, and users bringing their own technology to work has now morphed B2B business models from product to services provision. Social media and our digitally-driven on demand culture has drastically changed the way that buyers navigate their purchase process.
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