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  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 10, 2014
    [Product] Dedicated to Winning the Sales Game?
    ” - Will Spendlove, VP Product Marketing | InsideView. In his presentation at AA-ISP’s Inside Sales event last week, InsideView’s VP of Product Marketing, Will Spendlove, explained what makes for a successful salesperson. 'Practice makes perfect: How passionate salespeople polish their craft. Your customers social.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Product] Useful Tactics for closing a B2B Deal
    B2B salesperson must not only understand products and people, but also market trends, industries and external and internal business processes. Regardless of how much your prospect researches you and your products before the initial conversation, their first impression of you sets the tone for the remainder of the sale.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 2, 2012
    [Product] Who Sells More: The Quiet Rep, or The Aggressive Rep?
    If you sell a complex product to a number of different clients, a quieter sales team may work well for you, and if you can’t afford to offer flexible options to your clients, an aggressive team will serve you well. It’s a good question to ask, but what is a sales personality, exactly? If you have to choose, what should you decide? Listening.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 23, 2013
    [Product] 9 brands prove vulnerability is good for business
    BODYFORM : a UK maker of feminine hygiene products was called out by a snarky male on its Facebook page. Facebook group called for a boycott of all J & J products. 'Photo credit: Wikipedia. New media channels – digital, social media and mobile – change marketing from a monologue to a conversation. See for yourself.
  • LEAD VIEWS  |  TUESDAY, MARCH 29, 2011
    [Product] Research Proves – Google’s Farmer Update Good For B2B Websites
    Company 4 – Product Development. Google’s recent algorithm change more popularly known as the Farmer/Panda update is all set to impact nearly 12% of Google’s search queries. At LeadFormix, we wanted to see how this change in Google search algorithm will affect our B2B clients in the US. Company 2 – Data Archiving.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 24, 2014
    [Product] Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore
    BzzAgent says brand advocates are: 75% more likely to share a great experience about a product. happy customers, employees, partners, and fans – to spread the word about your company, products, and services via their networks and communities. Product development. History and the above data points suggest they’re right.
  • VIDYARD  |  MONDAY, DECEMBER 16, 2013
    [Product] inContact: Using Video Marketing to Drive Millions in Pipeline
    inContact knows that prospects prefer information in short, digestible pieces and video is a great way to deliver this on their website where everyone’s hunting for fast, clear ways to understand the product offering. Here’s what Scott had to tell us about the inContact video marketing strategy: Why inContact is Using Video.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 26, 2011
    [Product] Top 10 Rules of B2B Blogging from DemandCon Social Media Panel
    About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. Here is a copy of the presentation that I promised to all the attendees. For those of you who didn’t attend here is some context for my Top Ten Rules of B2B Blogging slides.
  • ANNUITAS  |  TUESDAY, AUGUST 14, 2012
    [Product] Who is Marketing’s Customer?
    In essence, marketing is delivering a product (leads) to a buyer (sales) and meeting their need.  One by-product that comes from developing a Lead Management Framework SM is a better definition of the roles marketing and sales need to play, and what each should do to better manage the buying relationship from beginning to end.
  • THE EFFECTIVE MARKETER  |  THURSDAY, AUGUST 18, 2011
    [Product] How Great Content Can Solve Problems
    Then, look for what could be a solution to this problem (I’m assuming you sell products or services to retailers) and create content addressing the issue (maybe “5 ways to squeeze more cash out of your sales” or “The new retail mindset and five steps to improve your margins today” for example). Create content that is timely. The problem?
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 25, 2011
    [Product] B2B Data Hygiene: It Pays to Scrub Your Lists
    Create pre-defined lists that fit your product, service, or target type. Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Bounce rates are hitting the ceiling. Direct mail return rates are shockingly wasteful. D&B says: A new business opens every minute.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 29, 2014
    [Product] Trade Shows: Are You Telling a Compelling Story?
    So let’s step back for a minute and assume that you have a great product, customer service to die for and a sales staff that understands and can articulate your value proposition. I’m not talking about small companies either. I’m sure some of them have seven-figure trade show budgets. Remember, quality over quantity.).
  • WRITTENT  |  FRIDAY, SEPTEMBER 5, 2014
    [Product] 9 Ways to Create Great Content
    If you are marketing a product or building a brand, the internet is arguably the best tool at your disposal. Should they write to their congressmen, try a new approach to a problem, or buy your product? 'Image source. It has the potential to introduce your ideas to thousands or even millions of viewers a day. Be Unique. Be Concise.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 1, 2011
    [Product] New IBM Study Addresses Major Challenges Facing CMOs
    new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to traditional marketing methods of brand and product marketing. As CMOs struggle, there is a window of opportunity for ad agency new business. .
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 8, 2013
    [Product] Why I Hope the IPO Doesn’t Ruin Twitter
    know for a fact that businesses that use Twitter to share relevant articles, studies and messages about their products and industries get results. 'A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free.
  • ACSELLERANT  |  WEDNESDAY, JULY 31, 2013
    [Product] B2B Video Stories Achieve the Impossible
    It can communicate enough information about your complex B2B products and services so that qualified leads will willingly meet with your sales people. 'The ‘Impossible’ we’re referring to is effective AND affordable B2B marketing videos. Why Stories? The evidence is overwhelming. What’s your story? Stories sell!
  • B2B MARKETING TRACTION  |  FRIDAY, JULY 19, 2013
    [Product] B2B Marketers: Do Customers Have a Tattoo of Your Brand?
    Customers line up for new product releases and even tattoo the brand’s logo on their body. 'In a recent Forbes article contributor Larissa Faw wrote about a new retail store that has created more than a lot of buzz. The store is Johnny Cupcakes, and it has nothing to do with cupcakes whatsoever. We are an experience-based brand.”.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 17, 2013
    [Product] Has B2B Social Media Marketing Crossed the Chasm?
    In 1991 Geoffery Moore published Crossing the Chasm , which described how technology products move from launch through adoption by mass markets. I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. Pragmatists unite – it may be time to think about getting on board. b2b marketing social media
  • B2B MARKETING TRACTION  |  FRIDAY, JULY 20, 2012
    [Product] B2B Website Technology: Why I Say, Proprietary-Smietary
    work with small- to mid-size businesses for whom cost makes a difference and productivity is key. Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? In most cases, I recommend open source. get proprietary software.
  • B2B MARKETING TRACTION  |  TUESDAY, APRIL 13, 2010
    [Product] Trade Show Tricks to Maximize B2B Marketing ROI
    Send email or direct mail to attendees before the show, inviting them to the hospitality suite or your booth to receive a special gift, new industry whitepaper, product or service offering, etc. Tweet. Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. Spend the money!
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 6, 2011
    [Product] Don’t Let the Tail Wag the Dog in Your Marketing Plan
    My client made a decision to invest in improving and optimizing their LinkedIn profile, and then increase their LinkedIn activity by making more connections to customers, colleagues and prospects, answering questions related to their products and services, and participating in LinkedIn Group discussions. Your industry?
  • HUBSPOT  |  SUNDAY, NOVEMBER 18, 2012
    [Product] Twitter Makes Search More Visual, and Other Marketing Stories of the Week
    The first is a tool called Shortlists, where users can bookmark and compare products that are featured on Google Shopping and other sites. With this tool, a user can share their Shortlist with others who can add products to the list or leave notes on the products to assist with shopping organization. Plain and simple. Uh oh.
  • SALES CHALLENGER  |  MONDAY, APRIL 1, 2013
    [Product] Is Your Salesforce Mobile-Ready?
    And even within these activities, we see a greater focus on low-complexity, non-customer facing activities that increase productivity or drive efficiency. Organizations often struggle to provide timely and relevant information to salespeople. How are you using mobile in sales?
  • INBOUND SALES NETWORK  |  FRIDAY, NOVEMBER 2, 2012
    [Product] B2B Lead Generation – It’s about Needs not “Likes”
    He says: “by truly understanding the market problems that your products and services solve for your buyer personas, you transform your marketing from mere product-specific, egocentric gobbledygook that only you understand and care about, into valuable information people are eager to consume.”. Develop Personas for Your Ideal Clients.
  • FUNNEL FOCUS  |  WEDNESDAY, MAY 5, 2010
    [Product] Use Marketing Automation to Improve Lifecycle Management
    Examples include full profile information, purchased products and services and even related case studies. By applying this information, highly relevant and personalized drip campaigns can be created to help specific customers gain additional value from their investments in your products. These are two different audiences.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 4, 2013
    [Product] Book Review: Marketing in the Round
    Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Becoming a social business means change, which is never easy. Four Marketing Round Approaches. Measurement, Refinement, and Improvement.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 19, 2012
    [Product] You talking to me? 6 Tips for Channeling Voice of Customer to Boost Content and Social Media Marketing Efforts
    The key (no pun intended) to uncovering the right words, according to Tony, “is to include in your analysis those that relate to product features and benefits, not just brand names and product categories.” It is a huge topic, and one that is hard to do justice to across B2B, B2C, services and products, and small and large business. 
  • PAUL GILLIN  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Product] What You Probably Didn’t Know About Editors
    Editors get little credit for what they do, but like film directors and record producers, their function is essential to a quality product. Editors take pride in seeing a product they can be proud of. 'This morning I spent 45 minutes cutting an article by a technology marketer by one-third. And that made me happy. Wrong.
  • INBLURBS  |  FRIDAY, DECEMBER 2, 2011
    [Product] How to attract 55 percent more customers with proven inbound marketing system
    Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer. Today customers no matter if the are B2C or B2B are overwhelmed with information and offers. It is not enough anymore to be there. One thing is try and error. LinkedTube.
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 12, 2013
    [Product] And now, some shameless promotion of eMagine: Why Partner with eMagine?
    Of course, eMagine excels at projects with tight deadlines, but never at the expense of putting our a first-class, results-producing finished product. We know what works, based on extensive client experience, data and formal research. We deliver what we promise, when we say we’ll have it done, for the price we promise. B2B Web Strateg
  • HUBSPOT  |  FRIDAY, MAY 27, 2011
    [Product] How to Become the Awesomest Marketer EVER
    78% of people use search engines to conduct product research. If you are not AWESOME at using search engines and social networks to market your company/product/service, you are most definitely missing the proverbial boat. Want to become The Awesomest Marketer EVER? Here's a simple 5-step formula to guarantee your success. STEP 2.
  • HUBSPOT  |  MONDAY, APRIL 11, 2011
    [Product] Americans Spend Nearly 3.5 Hours Per Week Watching Online Video [Data]
    You can start small by hiring a video production intern and doing a few interviews with your customers, demoing your product in a more engaging way or even showcasing the quirks of your employees. If you are like me, you don’t think much about the time you spend watching online video. This is a fortunate reality for businesses.
  • MARKETRI  |  THURSDAY, OCTOBER 11, 2012
    [Product] The DOs and DON'Ts of Writing Effective Calls-to-Action
    Whether you want to grow your email list, set more prospect meetings, promote an e-book, or sell a product/service, you can use this list of good and bad CTA practices to grow your business through content marketing. DO create a dedicated landing page for each product, service, or CTA. There’s good reason for this.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 23, 2011
    [Product] Sales Management: benchmark you business
    During the past three weeks I have visited three partner organizations, each of varying sizes in revenue, products/services offered and operational effectiveness. Ken Thoreson provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com www.AcumenManagement.com.
  • THE POINT  |  MONDAY, JANUARY 31, 2011
    [Product] How One SaaS Company Doubled their Lead Volume from Paid Search
    That was the issue faced by Navicure , a leading Internet-based (SaaS) medical claims clearinghouse that helps physician practices increase profitability through improved claims reimbursement and staff productivity. What does a software company do when their paid search program is working well but just not generating enough leads?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 20, 2010
    [Product] Sales Management: How Does March Look?
    Here are just a just a few examples: 1) Broadway ticket sales=future tourist revenue, 2) diesel-fuel sales=Industrial production, and 3) subway-passenger traffic near Union Station in San Francisco=sales tax revenue. Sales Management: How Does March Look? One of the concepts that I truly believe in is developing “leading indicator” analysis.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 22, 2010
    [Product] Sales Managers: What are you Thankful For?
    am thankful for: The great products or services my company provides to our clients. Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com Blog:  www.YourSalesManagementGuru.com. Sales Managers: What Are You Thankful For?
  • JUNTA 42  |  WEDNESDAY, NOVEMBER 30, 2011
    [Product] Is Content an Asset or an Expense?
    One blog post can deliver returns for years after production. Jim Burns from Avitage  recently asked me a question. Do most marketing professionals view content marketing as an asset ? The answer is no…no almost across the board. Marketers view spending on content marketing as an expense. First some questions. What Is an Asset?
  • SOCIAL MARKETING FORUM  |  SUNDAY, NOVEMBER 21, 2010
    [Product] Prospecting the Social Customer
    The broader the range of products and solutions that you offer and the larger your “target groups&# are, the more potential customers. And they must be defined according to the needs of the customer, not a function of the product or service. That is the simple definition. Easy too. prospect is a potential customer. Always. 
  • MUTT GROUP  |  MONDAY, JANUARY 24, 2011
    [Product] B2B Trends for 2011 (so far)
    Equally important is that video production and editing costs have fallen to an all time low without a sacrifice in quality. Technology is getting cheaper, national production networks are getting smarter, and major network production talent is going solo. This means that in a slow week I may spend 6.25 Why does this matter?
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Product] The Do's and Don'ts of Using Vine for Marketing
    You could turn these lemons into lemonade, though, by using Vine to encourage other people to apply to be a member or user of your service or product! That means maybe you put out some teaser content that shows the value of signing up for your product or service that entices a wider audience to learn a little bit more about what you do.
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Product] When NOT to Use Lead-Gen CTAs in Your Marketing
    If the goal of inbound marketing is finding people who are excited to learn about your product or service, then your CTAs are the big (occasionally red and blinking) heralds telling your site visitors where to go next. Calls-to-action (CTAs) are the directional signals on your website. PR and Social "Buzz" Campaigns. doubt very many.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 7, 2014
    [Product] The Best Email, Social Media and Digital Marketing Posts You May Have Missed
    How to Use Instagram to Sell Products. 'About 38.7 million new blog posts are published every day on WordPress alone. With all that content buzzing around on the Internet, chances are, you most likely missed 1.6 million potentially mind blowing, life changing blog posts every hour! Email Marketing: 4 Email Marketing Myths Debunked.
  • SALES LEAD INSIGHTS  |  MONDAY, MAY 23, 2011
    [Product] B2B Marketing Automation: Crawl, Walk, Run, Win
    wonderful by-product of marketing automation is data about activity and results that you can use as market intelligence. The bad news is that when it comes it comes to implementing marketing automation for generating, nurturing and qualifying leads, many B2B marketers are daunted by the perceived complexity. The good news? The bottom line?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 29, 2013
    [Product] Digital revolution brings us back to basics
    In 2013, people don’t expect you to tell them that you know how to build a product … they assume that already. 'By Gregory Pouy, {grow} Community Member. lot has been said about the digital transformation and in fact, newspapers, magazines and blogs are writing about this revolution every single day. Brand value. Establish value.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 21, 2012
    [Product] The High Cost of Discounting
    Discounting is unfortunately a way of life for many of our sales professionals today. There is a new breed of buyer who is more skeptical and frugal than ever before, indicating that price is the key factor in over 64% of decisions (U of Dayton). Instead, the engagement occurs when the “bake-off” is in full swing.
  • FATHOM  |  THURSDAY, FEBRUARY 13, 2014
    [Product] Get Motivation for Your 2014 Retail Marketing Plan
    People don’t call it e-commerce anymore, it’s called omni-commerce, and it’s the idea that digital permeates every step of the purchase chain from product discovery to trial to pricing to actual purchase.” – Tolman Geffs, Co-President of the Jordan Edmiston Group (JEGI). 'It’s easy to lose motivation in the midst of winter. Feeling motivated?
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Product] The 2013 Social Business Marketing Manifesto
    Marketers need to help our companies evolve from product promoters to social conversationalists. Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And so now there is a social business imperative. Marketers
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 30, 2014
    [Product] The Do’s and Don’ts of Holiday Email Marketing
    You can incorporate creativity into your email by thinking of a fun subject line, providing a creative offer or time sensitive discount, or creating a new asset about your product and the holidays. 'Author: Lizzy Funk It’s finally here! have to admit; this is my favorite time of year. But do they work? Get creative! Incorporate social.
  • ANNUITAS  |  THURSDAY, APRIL 17, 2014
    [Product] Common Pitfalls in Demand Generation Strategy
    We love to write about ourselves, our products, our solutions. 'The word “strategy” is so over-used these days. No doubt about it we all want to have ground-breaking strategies , be thought of as strategic thinkers, and win awards for our companies or agencies with our strategy of the year. Not at all what I’d call a strategy. Sound familiar?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 12, 2014
    [Product] 3 Ways Life Sciences Marketers Can Benefit From Automated Marketing
    'by Eloqua | Tweet this For years, pharmaceutical companies promoted products in person to healthcare professionals by utilizing the services of pharmaceutical sales reps, or “detail men.” 2013 study by Accenture, a global management consulting, technology services, and outsourcing company surveyed 200 U.S. Times are changing.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, APRIL 14, 2011
    [Product] Announcing My Partnership with the Content Marketing Institute
    Editorial and Content Production services — For those clients that need to source editorial or writing services, CMI works with its sister company Junta42 to help source the best content marketing agencies for enterprise clients. a manufacturer of HVLS ceiling fans. DH Communications News CMI Consulting Practice
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Product] The History of SEO, and a Glimpse Into Its Future [SlideShare]
    No longer are we waiting to stumble on an ad to realise we need something -- we''re actively seeking out information online about products and services we want to buy. What language do they use to search for information that’s relevant to your products or services? 'It’s hard to imagine a world without search engines.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 14, 2013
    [Product] 5 pieces of social media advice that trapped me
    learned from an expert’s online course that I should survey your customers before you sell your products. But when I finally shipped the products based on the eager answers, these eager people weren’t so eager any more. 'By Mars Dorian, Contributing {grow} Columnist. It’s common advice. I listened, and worse, implemented it all.
  • HUBSPOT  |  MONDAY, JUNE 6, 2011
    [Product] 7 Reasons Your Blog Isn't Growing
    When I first started blogging , this one surprised me: Nobody gives a hoot about my products, services, or me. That also means most people don't care about you, your company, or your products. Perhaps you buy into the notion that your blog shouldn't be about your products. Do you blog? The good news is you're not alone.
  • INBOUND SALES NETWORK  |  FRIDAY, FEBRUARY 1, 2013
    [Product] Dirty Data = Lost Revenue
    Bad data—whether purchased, gathered via download offers, or stored in your internal database—costs companies billions every year in wasted resources and lost productivity. Lower productivity. Inaccurate and incomplete data drives up costs, hampers productivity, damages brand image, and can cripple a company's competitive edge.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 22, 2013
    [Product] Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial
    According to CEO Clate Mask, most of the money will be used for acquisitions, product development, and accelerated customer acquisition. Infusionsoft today announced it has acquired social lead generation vendor GroSocial. This comes two weeks after Infusionsoft raised $54 million in new funding. It will continue to operate independently.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 7, 2012
    [Product] BI Vendor QlikTech Reveals QlikView Pricing: I Modestly Help to Clarify
    The company grew 40% year-on-year as of its last financial report, so they’re clearly doing just fine with their existing approach. _ * QlikTech is the company, QlikView is the product. Business Intelligence software vendor QlikTech * officially published its price list last month, after years of keeping it a not-very-closely-held secret.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 9, 2010
    [Product] Using a Purchase Funnel to Measure Marketing Effectiveness: Better than Last-Click Attribution But Far From Perfect
    So far as I know, none of the current products does any statistical analysis, such as a regression model, to estimate the true impact of messages at either the individual or campaign level. This is a definite improvement but not a complete solution. Marketers have long struggled to measure the impact of individual promotions.
  • ENGAGE  |  MONDAY, DECEMBER 2, 2013
    [Product] 3 NFL Takeaways for Content Marketers
    You don’t have to throw a VIP party, but you can take advantage of current, relevant events that offer a natural springboard for talking about your latest product or service. How do they use social media, and what products are they looking for? 26 weeks. But the NFL gets talked about 52 weeks out of the year. well, an event. million.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 20, 2011
    [Product] Google Plus and B-to-B Users – How To Get Started
    If your business sells a product, consider uploading a video of the product in use to YouTube. Also, if you set your company’s name or your product name as a spark, you can use it to monitor your coverage. Although Google Plus is still in its infancy, the social media world is investigating its uses and benefits. What it is.
  • STORIES THAT SELL  |  TUESDAY, AUGUST 3, 2010
    [Product] The ‘Tell ‘Em, Tell ‘Em, Tell ‘Em’ Approach to Case Studies
    For example, maybe the #1 take-away is that the featured product enables faster customer support. Ever heard this popular expression regarding presentations? "Tell them what you’re going to tell them. Tell them. And then tell them what you told them." " Or something along those lines. Why should we repeat ourselves?
  • HUBSPOT  |  SUNDAY, JUNE 3, 2012
    [Product] A Penguin-Damaged Company Makes its SEO Recovery & Other Marketing Stories of the Week
    Is Pinterest Really Leading to Product Purchases? There's been a ton of hoopla around Pinterest as of late, but does it actually lead to product purchases? It may have been a shorter work week than usual, but the inbound marketing news sure didn't slow down. Recovering From an Over Optimization Penalty From SEOmoz. Muahaha. Juicy data?
  • SALES CHALLENGER  |  TUESDAY, MARCH 19, 2013
    [Product] Measuring Sales Force Effectiveness
    When it comes to individual sales reps and how they spend their time, companies often compare time spend to sales performance (called a time/productivity analysis; learn more here ) to identify and differentiate between high value activities and low value activities. How do you measure the effectiveness of a sales force? What did we miss?
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 23, 2014
    [Product] Manufacturers: What Are You Doing to Maximize Your Brand?
    recently read a good article on Convince and Convert – 10 Company and Product Branding Tips from Microsoft that I found to be interesting, and most are applicable to the B-to-B space as well. You can’t be promoting both the company and a branded product line. Go with promoting the company.
  • MARKETING ACTION  |  FRIDAY, JANUARY 9, 2015
    [Product] 17 Smart Ways B2B Marketers Can Use Pinterest
    Create a board featuring your products and/or services. Provide tips on how to use your product, expert advice for getting started with your offerings, or industry information that shows people what to expect from your service. General tips like business productivity, office space savers, and even office etiquette are all fair game.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Product] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    If you are trying to nurture leads into customers, you will probably want to look for product-centric content like reviews and testimonials. Your prospects and customers will be great sources of email content as they ask questions about your product, services, or company. How do I do "X" using your product? Why or why not?"
  • HUBSPOT  |  FRIDAY, AUGUST 31, 2012
    [Product] 10 Companies That Totally Nailed Their Taglines
    With this tagline, it was no longer about the product, but about the image -- the image the product could get you. But seriously, notice how the emphasis isn't on the taste of the product. You know what's insanely difficult? Being succinct. Seriously. it's ridiculously hard. But do you know what's even more difficult?
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Product] 10 Innovative Ideas for B2B Mobile Apps
    It's a digital magazine and catalog that provides editorial content along with the ability to shop and purchase products within the app. Supply Ordering App: Are you a business product supplier? Create a supply ordering app that lets people order new supplies by photographing a bar code on the product they need restocked.
  • SYNECORE  |  SUNDAY, FEBRUARY 9, 2014
    [Product] Marketing Goes SoLoMo
    When looking for opinions about products to buy, the whitepaper noted that Millennials are 3X more likely than Boomers to turn to social channels. 'As a general proposition, I think it’s fair to say that marketing is going mobile. There is something organic and seamless about the relationships we have with our mobile devices.
  • SYNECORE  |  WEDNESDAY, MAY 29, 2013
    [Product] Forget Mobile First - Take an Integrated Approach to Marketing
    The product is highly rated by my Amazon peers; given that I’ve had decent success purchasing other highly rated products on the site, I’m sold. 'According to newly released data from IDC’s Worldwide Quarterly Tablet Tracker , PC shipments are expected to fall 7.8% in 2013. Conversely, tablet shipments are expected to grow 58.7%
  • SYNECORE  |  MONDAY, APRIL 15, 2013
    [Product] SoLoMo: Why Businesses Should Keep an Eye on Foursquare
    The day after that, Ad Age came out with an article revealing Foursquare is developing a new ad product which will leverage users’ location and behavioral data and sell it to businesses that want to create targeted ads on other platforms. 'This past week has been a busy time for SoLoMo app Foursquare. LOCATION, LOCATION, LOCATION.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Product] Don’t let your most important marketing asset walk out the door
    Here’s a quick brainstorm of ideas for small (and big) ways you can show your customers you still think they are all that and a side of fries: Exclusive products/services/access. It doesn’t matter how big or small your company is. It doesn’t matter if you’re B2B or B2C or B2monkeys. blame marketing. Eww.). Mistake.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Product] Bic for Her is not for Me
    According to an article on ABC, Margaret Huyck, the president of OWL’s national board, says of a report they conducted: “We just have a long history of discounting older women as productive workers” The report finds the pay gap grows wider as a woman ages. And it frightens me. Really? Women are in trouble.
  • SALES PROSPECTING PERSPECTIVES  |  SUNDAY, JUNE 24, 2012
    [Product] Sales Prospecting Perspectives Weekly Recap, June 18, 2012
    They may not have the money or the authority and will lead to the sales reps wasting their time and lost production/pipeline. Paul discusses the difficulty in trying to be great at one thing, let alone attempting to be great at multiple areas, and that this dilutes your focus and production. Monday, June 18, 2012.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 16, 2011
    [Product] Savvy Speaks - Setting Marketing Goals
    Keep your message and product newsworthy by creating ongoing stories – remembering that it is all about the your audience first and selling your product second. We all know that you can't get anywhere unless you know where you're going. But there are a lot of ways to slice that pie! set goals by working backwards. Jamie.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Product] Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School
    ” For marketers, getting outside of the building and validating your marketing personas, for instance, means talking directly to people who are or might be interested in your products. 'Editor's Note: Today's post comes courtesy of Nikki Serapio , Manager of Marketing Community at Oracle. So get outside.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 3, 2015
    [Product] Do I need two Twitter accounts?
    Thank you for using our product! 'I gave a speech recently and somebody asked a very common question — “I like to tweet with my friends but I also tweet for my company. Do I need to have two Twitter accounts?” ” A great question. What is the proper balance between personal and professional outreach on Twitter? 
  • BLUE FOCUS MARKETING  |  SUNDAY, JULY 10, 2011
    [Product] Future of Ideas
    The group stressed the importance of these components stating that “the mere advertisement, is not enough and it is important to not only involve the end consumers in the process, but to also have them contribute to the brand–either at the message level, or even at the sheer product level.” The Future isn’t what it used to be.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 16, 2012
    [Product] Using Webinars to Build Credibility and #Prospect Lists
    First, the prospect is attracted to sign up for the webinar based on the information that they want to receive, not necessarily on the product. Customers in all niches and industries are increasingly resistant to traditional sales messages and advertising. Some of this has to do with the changing nature of communication. Prospecting Sales 2.0
  • ENGAGE  |  MONDAY, NOVEMBER 5, 2012
    [Product] 5 Guiding Principles of a Website Launch
    To meet those needs, we developed a strategy to transform a highly regarded print product into a dynamic, multi-platform information source with the same high level of credibility among readers. We listened to our audience. We wanted a mobile-friendly experience out the gate. We wanted a balanced mix of content. Image: stevendepolo ].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 30, 2012
    [Product] Facebook, You’ve Failed Us
    Their revenue depends on a great product. By Neicole Crepeau, Contributing {grow}  Columnist. There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least  slowing in some parts of the world  and if that is true, it is a problem of Facebook’s own making. The Tweet.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [Product] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    92% of B2B buyers use online resources to research products and services. Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers. How are marketers measuring social media success? hours.
  • WRITTENT  |  FRIDAY, JULY 11, 2014
    [Product] 9 Content Metrics to Keep an Eye On
    Here are 9 content metrics that will help you determine tangible ROI from your content production. Continuing such content marketing would be counter-productive to your goal of improving your bottom line. Most of its advantages are believed to be intangible, like the building of brand recognition and increased exposure. Sales. Costs.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, AUGUST 6, 2013
    [Product] 50 Ways to Market Your Website to Generate Links
    Products Tip #9: Dyson adds its URL to its vacuum cleaner handle. 'Last week, my good friend Jill Whalen asked people, “What’s a good tip for marketing a link-worthy website which in turn might actually garner links?” Her Question of the Week is my favorite part of the newsletter!). I’ve posted 50 of them below. Enjoy!
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, APRIL 14, 2010
    [Product] 5 Ways to Better Marketing Performance with Marketing Operations
    No wonder you get a culture clash between marketing, often focused on activities without clear link to the bottom line, and sales determined to make quota by selling product. Where is the return on the millions of Dollars invested in marketing? What happens if I cut your budget by 20 percent? Or add 20 percent?
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 10, 2011
    [Product] Social Media Minute: For B2B Marketing Influence,use LinkedIn Groups
    Resist the tempation to overtly sell your B2B product or service in your LinkedIn Group. The 2011 HubSpot State of Inbound Marketing report declares that LinkedIn is the most effective customer acquisition social media tool for B2B businesses. LinkedIn Groups are a key component for ongoing engagement with B2B prospects.
  • LEADSLOTH  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Product] Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?
    However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. That brings up a range of questions: What does CRM integration mean?
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 26, 2011
    [Product] 59% of B2B Decision Makers Researching with Smartphones
    According a recent study conducted by TriComB2B and the University of Dayton School of Business Administration and shared by eMarketer , 59% of B2B purchase decision makers have used their smartphone to research products and services when they are considering purchases. Steps to Getting Started with Mobile Marketing.
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 31, 2011
    [Product] When B2B Messaging Builds To A Climax, You've Made Your Point
    Or maybe your messaging surrounds how your product/service is better than the competition, in which case you might want to make your copy your argument, with the main argument at the end. I feel like a constant dilemma in B2B marketing is determining how to structure the message. Does your headline speak to the top USP?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 12, 2014
    [Product] Trending: How To Justify Content Marketing?
    A2: Content is your best product. 'Although Twitter stock might be suffering, I believe that the platform has some life in it yet. What does Twitter offer that the others don’t? One thing I love about it is the opportunity to chime in on any conversation around the world grouped by the infamous hashtag. If no, why not?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Product] 7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads
    And if your product costs $10,000, you don''t want to target smaller companies who don''t have that kind of capital. Even though these leads aren’t going to buy your product or service, it doesn’t mean they can’t be useful. Consider 'Email marketers spend a lot of time creating lists. You name it, there''s a list segment for it.
  • INBOUND SALES NETWORK  |  TUESDAY, AUGUST 16, 2011
    [Product] Are You Strategically Valuable to Your Customers?
    Their customers will see them as difference makers…champions who deliver value far surpassing that of any single product or service. It means delivering a new kind of help that is more about expertise and know-how than about products and services, and offer the kind of help that touches every facet of a business.
  • HUBSPOT  |  MONDAY, MARCH 21, 2011
    [Product] How Do You Use Your Email List Effectively? [Marketing Cast]
    Here is how you can achieve more of this: Don’t Use Email to Exclusively Market Your Product. ” The messages they send would revolve around some special product offers, discounts and free shipping. Do you remember the sweet anticipation of receiving new email messages? Earn the Attention of Email Subscribers.
  • HUBSPOT  |  THURSDAY, FEBRUARY 16, 2012
    [Product] How to Map Lead Nurturing Content to Each Stage in the Sales Cycle
    People have broken it down into many sub-stages to align with their particular business model, but it can universally be boiled down to these three stages: Awareness: Leads have either become aware of your product or service, or they have become aware that they have a need that must be fulfilled. But how do you do that? In what order?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Product] Social Media Case Study: How I made $47 million from my B2B blog
    This led to productive conversations about the business solutions that were being discussed in the targeted content. This led to productive conversations about the business solutions that were being discussed in the targeted content. 'By Sander Biehn, {grow} Community Member. It’s true. Here is our story. All sales had dried up.
  • WINDMILL NETWORKING  |  SATURDAY, OCTOBER 12, 2013
    [Product] Social Media Contest App Review: PromoSimple
    Related Stories 20 Simple Ways to Integrate Social Media with Traditional Marketing Practices How the Right Social Media Dashboard Can Increase Your Social Productivity Social Media Influencers or Ambassadors? And there are countless others that exist. Featuring Contributions from Global Thinkers. How to Identify Them.
  • FATHOM  |  WEDNESDAY, MAY 7, 2014
    [Product] Taking Full Advantage of Google Ad Extensions: Tips for e-Retailers
    Do you offer more variations of a product than a competitor? Utilize adgroup level sitelinks rather than campaign level and include these product variations and their landing pages in your sitelinks. For e-retailers, it is increasingly important to take full advantage of ad extensions. Sitelink Extensions. Call Extensions.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Product] How Marketers Ruin Infographics (and How to Save Yours)
    Launching a new product? 'For the past few years, creating infographics has been all the rage. Create an infographic about it. Want to get press coverage? Create an infographic. Trying to get inbound links? Create an infographic. It''s like that analogy: When all you''ve got is a hammer, everything starts to look like a nail. right? or not.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2011
    [Product] Why Marketers Should Forget Frameworks & Think Outside the Box
    Product, Price, Place, and Promotion give us 4 dimensions over which to analyze the scope of any given marketing campaign. The FN framework consisted of 3 principles: design of the product, adoption of the product, and new product cycles. Are these frameworks really all that useful? Lesson About Frameworks.
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