Lattice

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In the Land of AI, Context is King

Lattice

The new capabilities include: Whitespace Tracker: This dashboard will show which products a particular account already purchased and how much of that product, along with which products haven’t been purchased. Figure 1: Buyer Insights enables s ales to visualize what products each customer has and has not already purchased.

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Achieving Escape Velocity: Why We Raised our Latest Round

Lattice

If you can predict who will buy your product. Predicting buyer behavior has always been marketing’s holy grail.

Buy 162
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The Next Generation Platform for Account-Based Everything is Here!

Lattice

A telecommunications provider and financial payments processor target millions of accounts as part of their account-based marketing and sales development programs (they target the “S” of the SMB market alongside the “M” of the SMB market across multiple product lines). They’ve seen about 20% higher conversion rates on outbound. in minutes.

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Scaling ABM with Predictive Analytics and Marketing Automation

Lattice

Check out a recent webinar from our head of product marketing Nipul Chokshi, and Marketo’s VP of Product Marketing Mike Telem, that provides examples of how scaling ABM is making a huge impact for savvy companies! Leverage business attributes and other account-level data to personalize web content for anonymous visitors.

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Making the Case for Predictive Marketing and Sales

Lattice

Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels. Many companies out there are asking, what can predictive do for me? A recent webinar with SiriusDecisions Sr.

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Top Takeaways from #SDTechX

Lattice

The event was organized around providing marketing, sales and product professionals with guidance on optimizing and managing all technology. The New Go-To Resource for Tech: SiriusDecisions announced its latest product offering, the Marketplace. Last week SiriusDecisions hosted its inaugural Technology Exchange in San Francisco.

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Sales & Marketing Alignment or Collaboration?

Lattice

Organizational success will be measured by improvements in both marketing efficacy and sales productivity.

Marketing 100