Everything Technology Marketing

article thumbnail

Marketing Automation Trends - Download the Report

Everything Technology Marketing

Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. But what are the current trends, challenges, and success factors for marketing automation?

article thumbnail

How To Price Software Without Just Rolling The Dice

Everything Technology Marketing

Pricing of new software products is one of those things that poses quite a challenge to even the most sophisticated product managers and marketers. Too often pricing is guesswork or based only on comparable products in the market, which inevitably leads to a price that doesn't optimize profits overall.

Pricing 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top-5 Content Marketing Trends in 2013

Everything Technology Marketing

More than 82 percent of B2B marketers are increasing their content production over the next 12 months. The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. Marketing automation is on the rise.

Trends 100
article thumbnail

Is Your Content Marketing Program a Success?

Everything Technology Marketing

No surprises here: 67 percent of content marketing strategies are owned by corporate marketing, followed at a distant 41 percent for product marketing, and 20 percent for field marketing. Very few respondents rely on product management (16 percent) or external agencies (8 percent) for content strategy.

article thumbnail

Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

More than 82 percent of B2B marketers are increasing their content production over the next 12 months. The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. Marketing automation is on the rise.

article thumbnail

Technology Marketing Collateral Trends

Everything Technology Marketing

Video is on the rise in terms of frequency of use by technology purchasers – especially video that features customers speaking about real experience using a product or service. Key findings in the report: • White papers – especially those that are long on expert content and light on sales jargon – continue to be the No.

Trends 100
article thumbnail

A Simple B2B Marketing Framework

Everything Technology Marketing

Pragmatic Marketing Framework One of the best known frameworks in product marketing is from Pragmatic Marketing. Very clean and structured, it lists all major areas that need to be designed, built, and managed by product marketing and product management.