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  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 29, 2010
    [Product] Thought Leadership Interview #5 – Sales Visionary Sharon Drew Morgan
    Good point that Facilitative Question did pertain to a product or specific placement problem. So sellers are helping buyers close the right business, with more prospects, and place their product into the most appropriate client situations. was struck by Sharon Drew’s book and her ideas. Why not? and then disappear. Imagine!
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Product] Getty's New Free Stock Photos Come With a Price
    dove a little deeper into the product release and found two alarming takeaways. 2) If you do use these images, you will be Getty''s product. 'It''s not fun fighting off lawyers when you thought you were using an image under a fair use clause. Where do you find images if you think you''re going to get sued, anyway? content creation
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 1, 2013
    [Product] How to Generate More Opt-ins With Your Email Marketing Campaign
    An impersonal mass mailing is not going to be compelling, so be sure to keep your note as personal as possible, perhaps even mentioning the product they purchased. 'by contributor | Tweet this Editor’s Note:  Today’s blog post comes courtesy of  Candyce Edelen , CEO of  PropelGrowth , a B2B financial services marketing firm in Princeton, NJ.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Product] 10 Inbound Marketing Myths It's Time to Leave Behind
    It''s SEO, social media, content writing, design, development, strategy, project management, data analysis, business thinking, audio/video production, just to name a few. Since inbound marketing takes a lot of time, effort, and money, it is best suited for organizations that sell an expensive product or service. Hold on there, sport.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 28, 2012
    [Product] How to Create an Unforgettable B2B Customer Experience
    Customer intelligence can help you understand who they are, what they want and how your products or services can help them. In the past year, customer relationship management on social media sites, such as Twitter, has dominated the conversation around customer service. Listen. Follow through. Match the marketing with the experience.
  • HUBSPOT  |  WEDNESDAY, JUNE 20, 2012
    [Product] The Foolproof Formula for Writing a Solid Blog Post [Template]
    An introduction like that could apply to any problem, product, or (with a few language tweaks, like removing the word "implement") service that you might discuss on your blog -- whether it's your specific solution or another company's. You know blogging is critical, paramount, indispensable to the success of your marketing. Introduction.
  • ENGAGE  |  MONDAY, JANUARY 13, 2014
    [Product] 101 Reasons Why Social Matters to Your Brand
    60% of consumers say social media makes them more likely to share products and services. 48% of consumers think social media posts created by others on their networks are a good way to discover new products, brands, trends or retailers. 874 million monthly active users logged in through Facebook mobile products. 53% of U.S.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 8, 2013
    [Product] 3 Tests Every Marketing Dashboard Must Pass
    Members of the C-Suite are invest in marketing initiatives that will help the company acquire more of something, faster, less expensively, for example, more customers, more market share, more business with existing customer; faster conversion rates, and faster product adoption.  Almost everyone in the rooms raised their hands. 
  • JUNTA 42  |  THURSDAY, OCTOBER 6, 2011
    [Product] Google Will Be the Largest Content Producer in Three Years
    The product diversification has happened, but the revenue results are lagging. A decade ago when I worked for Penton Media, Google was a hot topic. To partner or not? Do we open up our web content to Google’s spiders? It seems a silly discussion today, but it was big business then. And Google Grew. billion in profit. a historic low.
  • BLOG MY CALLS  |  MONDAY, APRIL 15, 2013
    [Product] 150 Blog Posts in 50 Days: Staggering Traffic Results After 10 Weeks
    How Did We Divide Up the Actual Blog Production? 'In early January I came across a blog post by a guy named Todd Giannattasio. Todd is the owner of Tresnic Media, a marketing company based in New Jersey. Todd wrote a blog detailing what happened when he wrote 50 blog posts in 25 days. Everything went up. Let''s do 150 posts in 50 days.".
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 26, 2013
    [Product] 5 Easy Pieces to Turn Your Website Into a B2B Marketing Machine
    For anchor text, a description of your industry or product is better than your name or “click here” because the link becomes not only a “vote” but includes some context for the search engines. Artillery B2B Marketing Blog > The Forward Observer To grow a business today, modern marketing techniques are essential.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Product] Why Modern Marketers Fail at Big Data
    Duck Dynasty is an A&E television show that chronicles a family that grew its wealth from a line of duck hunting products in the marshy backwaters of Louisiana. '(and how to stop failure from happening). You can find her on Google + ! businesses each day. Online search traffic for big data has surged in the last couple of years. Esurance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 5, 2012
    [Product] Successful? It might be time to replace yourself.
    In my corporate life, we had a formal “listen to the customer” exercise that helped us discover many new product ideas. A few miles from my house there was a very successful Wal-Mart store. It was in a great location and the parking lot was always packed. They were re-inventing themselves. Replace yourself. Even me. Tune-in.
  • HUBSPOT  |  TUESDAY, APRIL 30, 2013
    [Product] 18 Fresh Stats About the Current State of Social Media Marketing
    15) 25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour. 'At some point or another, we’ve all heard people spout off about the “death” of social media. One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially.
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 17, 2011
    [Product] How a Tiny Grocer Outflanks Kroger on Facebook
    That’s true of George Bowers Grocery in Staunton Virginia where owners Katie McCaskey and Brian Weidman have created a delightful grocery store that focuses on high-quality foods and other specialty products. George Bowers Grocery Makes a Fun 1 to 1 Connection That’s Impossible for the Big Chain to Match.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 6, 2014
    [Product] Why the little guy won marketing’s biggest prize
    This perfectly aligns with their assumed target market: younger drivers more likely to buy a web-based insurance product, and with mobile users who are more likely to both be using Twitter and buying insurance online. 'By Eric Tung, {grow} Community Member. In fact, they didn’t even take out an ad during the big game. Messaging Win.
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [Product] Ecommerce Sales Grow in 2010 as Inbound Marketing Adoption Increases
    With increased adoption of social media, eCommerce companies were able to promote their products and deals to consumers on a frequent who opted-in to hearing from them. With continuing U.S. economic concerns expectations were that eCommerce sales would remain flat or even decrease in 2010. Instead, total U.S billion last year. The U.S.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Product] The Content Marketing A-Team
    This person needs to develop the content strategy , and have some authority over the content process, but needs to be a true collaborator as not all the content production resources will be under their control. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.”
  • MARKETING ACTION  |  WEDNESDAY, JULY 23, 2014
    [Product] Customer Lifecycle Marketing: Reporting, Part 2
    The length of this stage, and the content deployed, is dependent on the average length of the buying cycle, the complexity of the sale, the nature of your product, and the type of buyer(s) you have. The bottom line at this stage is to generate more prospects ready to buy your product. Nurture. Which show no effect? Convert. Expand.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 3, 2012
    [Product] CRM Expert David Taber Discusses How Marketing Automation Enhances CRM and Putting Your Leads on a Diet
    Marketo: How can SFA/CRM systems support Product Management and Product Marketing? David: Way back in the last century, I did the Product Management/Marketing thing for 10 years.  Today, a properly configured CRM system can give the product manager an incredible amount of unbiased data about their customer base. 
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 31, 2012
    [Product] InsideView Reaches Social Media Milestone of 5,000 Followers
    They were the first video conferencing platform I saw that integrated social networks into their product, and you all know how much of a fan I am when it comes to B2B use of social networks. On January 26th, InsideView reached its 5,000th follower. Congratulations to David Greenwald of PGi  for being our 5000th follower! Thank you David!
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 17, 2012
    [Product] Increase Wallet Share by Engaging Your Customers
    Add value to your customers experience by providing information and learning opportunities related to your products or services. One important question B2B marketers have is, “How can I increase sales to customers (also known as ‘increasing wallet share’)?” How can you increase your customer wallet share?
  • B2B MARKETING TRACTION  |  TUESDAY, JULY 6, 2010
    [Product] What B2B Marketers Can Learn from B2C Stories
    Today pe0ple are not buying just products or services. Tweet. rarely pay attention to a TV ad. But, a new ad for a Toyota Corolla got my attention last night. haven’t been looking for a Corolla, let alone a Toyota, but I watched the entire ad. In the story, the woman has a cake decorating business but no car in which to make deliveries.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, JULY 12, 2010
    [Product] 5 Tactics for Resisting Downward Price Pressure
    Agency process and productivity is a sticky wicket. Agencies are notoriously unscientific in monitoring their process flows and extracting optimum productivity from their workforces. Trying to be agile and productive simultaneously is the goal. Make productivity analysis a senior player’s job.   Take an Output POV.
  • REPUTATION TO REVENUE  |  WEDNESDAY, NOVEMBER 18, 2009
    [Product] Reengineering the white paper, part 1
    The first part of our three-part series, "Developing a Point of View," explores the aspect of white paper production that is most often lacking: the creation of a powerful, credible, and novel argument about how to address an important business challenge. they are developed and marketed the right way. Photo by kevindooley.  .
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Product] More Stakeholders and Business Involvement Driving Longer IT Decision Cycles and Discounting
    Consulting, “Organizations are afraid of making the wrong purchase decision, and as a result, we expect the number of decision makers and influencers to only increase in 2014, driving further complexity into the decision making process and making it harder for companies selling IT products and services to achieve their goals.” L.E.K. L.E.K.
  • CONTENT MARKETING TODAY  |  MONDAY, MARCH 29, 2010
    [Product] Marketing Like the Big Boys—Facebook for Small Business
    Facebook Page identifies your business, and you can opt for a description of your business type, your product or brand or your position. Joining a network or group brings you into contact with others who are either looking for your products and services or in the same or related fields. You really have no clue how to do it.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Product] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    Facebook search has tripled in the past two years even before the company announced their new search product recently. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of  content marketing ? Will Will we see new models required to activate employee personal brands ? C’mon.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Product] 5 Clever Uses of LinkedIn's Brand New Group Polls Feature
    Use polls to get product and service feedback. Thinking of rolling out a new product/feature/service? Not sure what to prioritize next in your product update queue? LinkedIn rolled out polls this week, a cool new feature for LinkedIn Groups (important distinction: this feature is not available for Company Pages).
  • INBLURBS  |  TUESDAY, APRIL 17, 2012
    [Product] How do you protect your Business from Time Thieves?
    We all know them they request information or better a quote for products and services, you invest time and enthusiasm to help them and they do not come to the point or even to a deal! When you have this kind of situation than a special sort of criminal is approaching your business, times thieve! But don’t panic and remain calm.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, JANUARY 18, 2011
    [Product] B2B Websites: When a Picture Isn’t Worth a Thousand Words
    It wasn’t the products themselves that were so wonderful, it was the story behind them — like this one about the “ Secret Thoughts Cape.&#. The screen shots, while pretty, lacked any supporting copy. Here’s the problem with showing just pictures: they don’t tell the story behind the picture. Tell the story!
  • PUZZLE MARKETER  |  THURSDAY, OCTOBER 25, 2012
    [Product] 5 Tips for a Fantastic Marketing Conference
    Design your conference so they you can close, up-sell, and cross-sell your products. I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. Start off by introducing the problem.
  • PUZZLE MARKETER  |  TUESDAY, MAY 8, 2012
    [Product] 2 Advantages To Using Pay-Per-Click Advertising
    By purchasing some traffic for the site with pay-per-click marketing, you can get a lot of people there quickly, so you can see if your design actually works and whether your market is actively seeking to purchase your product or service. Before we get into these two advantages of this medium, lets explore what PPC is. What is Pay-Per-Click?
  • BLOG MY CALLS  |  MONDAY, DECEMBER 10, 2012
    [Product] Facebook Marketing Data: Photos Rock
    You could take pictures of your employees doing funny things, your customers using your product, or your employees at work. Hubspot posted a great blog last week--as they often do--about content sharing. One of the hidden nuggets of data buried about 647 pages into the blog post was about Facebook marketing. People like photos. That's all.
  • WEBBIQUITY  |  MONDAY, JULY 12, 2010
    [Product] Social Media Strategy? Think Like a Reporter
    If not possible, then responsibility should rest with an executive in marketing, PR, product management or customer service. Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Yet developing such a strategy can be challenging; where does one start? Tweet?
  • MODERN B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Product] 5 Ways to Get The Most Out of Vine In Your Content Marketing
    The only downside is that this app is available only on Apple products. It is not available on Android or Windows products yet. by Dayna Rothman So what is this Vine phenomenon? If you are a marketer (or anyone on social), you have most likely started to hear a ton of news centered around this cool app. What can you do in 6 seconds?
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 9, 2015
    [Product] Pinterest Releases Promoted Pins to All
    As more people are introduced to your products and business, you can increase your following and (hopefully) your sales. More people see your pin, visit your site, learn about your business and buy your product or service. 'Small businesses now have new social media advertising opportunities to try out in the New Year. If so, why?
  • LEAD VIEWS  |  FRIDAY, OCTOBER 7, 2011
    [Product] Stay Hungry; Stay Foolish To Engage Better With Your Website Visitor
    There is an instant recall value for Apple products because their design theme is minimalistic, simple and consistent across their products, packaging, stores, and their website.  This is something that could work for you too, especially if you are a product company. Quality is more important than quantity. it’s time to change. 
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 21, 2013
    [Product] Is Your Business Blog “Just Okay?” Here’s How to Change It
    An increase in the number of people who write or call you to inquire about products or services. 'Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. And it paid off.
  • ENGAGE  |  THURSDAY, JULY 21, 2011
    [Product] You’re a Human, Act Like It. Unless You’re OK with Being a Digital Marketing Failure
    Or another logo hawking their products. A udiences are made of people, they aren’t made of logos. And when building an audience, you must connect with other people as a person, not as a logo. There are very few that can succeed while ignoring this basic mantra. According to the law of averages, you are not one of them. You lose both ways.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 27, 2014
    [Product] The Beginner’s Guide to Email Marketing
    It also allows you to offer an incentive for subscribers, whether it’s special email-only discounts and deals, or information about new products and specials before they’re released on your website. Instead, post highly valuable content your readers are interested in and which they would benefit from, whether they use your product or not.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 9, 2014
    [Product] Your own personal Fappening
    The photos were clearly named as being her, her full legal name, and she was worried that someone she worked with at her beauty product multinational would recognize her and report her to HR or the C-Suite and it would destroy her career. The Fappening is Not Unique to Celebrities. Recently, a women was referred to me who had a problem.
  • VIDYARD  |  MONDAY, DECEMBER 16, 2013
    [Product] inContact: Using Video Marketing to Drive Millions in Pipeline
    inContact knows that prospects prefer information in short, digestible pieces and video is a great way to deliver this on their website where everyone’s hunting for fast, clear ways to understand the product offering. Here’s what Scott had to tell us about the inContact video marketing strategy: Why inContact is Using Video.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Product] Create a World of Marketing Automation Through Good Content—and Imagination
    You may have to start by pushing out links to favorable industry articles that mention your products or services.  by Kelly Waffle “The way to get started is to quit thinking and begin doing.”  I think Disney’s advice rings true today for those considering marketing automation.  Use your imagination. Repurpose.  Repurpose.  Start small. 
  • B2B IDEAS @ WORK  |  WEDNESDAY, FEBRUARY 2, 2011
    [Product] Research Tips for B2B Marketing
    Focus groups are an adaptable research tool that can be used to discover a multitude of things, from an assessment of a product, to its potential issues or weaknesses, or just the lay of the landscape and how the product fits into it. So the next time you need to learn about your company or product or service, ask the people who know.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, OCTOBER 22, 2013
    [Product] On Boarding Salespeople-a plan
    Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. 'On Boarding Salespeople. This week will be hectic.  Everything needs to be lined up and organized for a successful experience. wanted to share my thoughts with our community. Questions?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 16, 2012
    [Product] A Missed Week, but alot to cover…on Sales Leadership
    Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. A Missed Week-But A lot to Cover. For the first time since I started my blog-I missed a week!  I apologize to my many frequent readers. List Management Strategy. Move up and move ahead!
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 11, 2012
    [Product] Working a Trade Show is a Job
    Ken provides Keynotes, consulting services and products designed to improve business performance. Best Practices for Attending an Industry Conference. Working a Trade Show is a Job. Last week I was in Charlotte, NC, today is Orlando, and tomorrow is Chicago.  Its 1:45pm.  In the breakout sessions, hallway conversations and at the bar.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 1, 2010
    [Product] Sales and Social Media-3 Keys
    The goal, rather, is to be as informed as possible about your prospect and his or her company before engaging in a conversation, so that you can make that initial conversation, and every subsequent one, as productive as possible for both sides. Three Key Social Media Tactics for Sales. Research your prospect’s company on social media.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Product] The Future of Digital Marketing According to the Giants
    'Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. Let’s have a look. Their solution? How about you?
  • READYPULSE  |  TUESDAY, OCTOBER 1, 2013
    [Product] #Shoporg13 Brands with the Most Social Fan Photos (Infographic)
    Online brands and retailers are able to gain quality product photos, reviews, and testimonials, for new product releases and other marketing campaigns across channels. 'Download the ReadyPulse Instagram Marketing Guide! Do you know just how many social photos are posted about your brand? It’s probably a lot more than you think!
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Product] B2B and Social Media: How to Choose the Right Platform
    As for Facebook, we often see it used to create an visual aspect to their brand, with videos, photos, and graphics, but also to engage people in two-way conversations (like this Facebook Chat), and as a means to broadcast blog posts, press releases, philanthropic endeavors, product announcements and more. But it goes way beyond the page.
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 9, 2010
    [Product] Broad Reach + Intelligent Lead Nurturing = Increased Revenue
    This is why you need to be seen more of a trusted adviser versus a brand with data about the product. Long and complex sales cycles mean you need to attract and keep the attention and interest of prospective customers for weeks, months, or even years before they make their way into your sales pipeline. what content have they engaged?)
  • THE POINT  |  MONDAY, FEBRUARY 22, 2010
    [Product] How to Answer a Question: 5 Tips for Making the Most of LinkedIn
    These are the same desperate souls who take any topic even remotely relevant to their business and twist the question in a way that enables them to prattle on about their product or service. So what if you didn’t mention your company or how great your product is. Here are 5 tips for making the most of your participation on LinkedIn.
  • MARKETING ACTION  |  TUESDAY, MARCH 5, 2013
    [Product] A Lead Scoring Checklist for Sales and Marketing
    You then determine a numerical value for each factor, weighting them according to productivity. Your “Careers” page might be a -50; your “Products” page worth 10; and your “Pricing” page worth 25. Lead scoring is an effective method to help identity hot leads. Lead scoring is one of marketing automation’s great wins.
  • B2B IDEAS @ WORK  |  MONDAY, APRIL 25, 2011
    [Product] Do you really know your B2B customers?
    It’s a natural reaction to get defensive or irritated as you hear some negative insights about your products, services or company. During the recent Photoshop World in Orlando, I was selected to be part of a small focus group of alumni members for a discussion about their membership publication, Photoshop User.
  • HUBSPOT  |  THURSDAY, APRIL 29, 2010
    [Product] New Research: 5 Twitter Charts For Marketers
    Twitter Users Frequently Exchange Information About Products and Services Marketing Takeaway : Twitter users are actively discussing products and services. Facebook is dominating Twitter in usage in the United States, but the two social platforms are nearly equal when it comes to awareness. Webinar: Twitter for Marketing and PR.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 7, 2012
    [Product] What’s Your Mobile Media Strategy for 2012?
    Product service info – 25%. Moving forward in 2012, is mobile media going to be part of your overall marketing strategy? According to a recent survey by the Association of Strategic Marketing (ASM), 2011 Trends in Mobile Marketing , 58% of respondents indicated that they were not using mobile marketing. Customer retention – 15%.
  • CHRIS KOCH  |  FRIDAY, JANUARY 8, 2010
    [Product] There is only one objective in social media: create learning networks
    Companies that made commodity products would tell me with straight faces that even their financial processes were unique—GAAP be damned—and that they needed to customize their software to fit “our ways of doing things.” Recommend products and services that you haven’t thoroughly researched and you will most likely be out of a job.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 18, 2011
    [Product] Marketing Vendor Selection: Trends You'll Need to Support
    In that sense, it’s an alternative, or at least a supplement, to better training (creating more skilled people) and easier interfaces (making the few skilled people more productive). As I wrote yesterday, no one knows exactly what we’ll want from our marketing automation systems in the future. Here are some trends I expect will be important.
  • ANYTHING GOES MARKETING  |  TUESDAY, MARCH 24, 2009
    [Product] Sharing Space: Marketing and Sales
    At your own company there still may be plenty of interest for your products or services but companies may not have the budget to purchase from you which means longer sales cycles and missed forecasts. personally wouldn’t have it any other way. You may have the following reactions: I don’t think this is a big deal. Come Together. Right Now.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, JULY 14, 2010
    [Product] Apple’s FaceTime Will Eliminate Dumb and Dumber Marketing
    These people call me pitching products and services. after pitching some kind of business product at me. My lucky duck son got an iPhone 4 for his birthday and the day it arrived, a friend of our family eagerly asked if he could “FaceTime&# us. See Apple’s YouTube channel for some pretty cool video.). What do you think?
  • ANNUITAS  |  TUESDAY, MAY 24, 2011
    [Product] An Interview with Jon Miller, Co-Founder of Marketo
    Second, we feel the product itself is very strong. Over time, we’ve added to the lead management core, additional products for marketing analytics and sales effectiveness. We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo.  What would you tell someone asking that question?
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 24, 2014
    [Product] 4 Surprising Ways B2B Marketing Campaigns Benefit Business
    They provide others with jobs and add value through their products and services. 'When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. That has big benefits. Here are four surprising ways marketing campaigns benefit your business. love this phrase. ). Most business owners love their business.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 25, 2013
    [Product] 10 Ways To Create The Ideal Environment For Your Teleprospecting Team
    In the industry, we talk a lot about how to create the best environment for teleprospecting teams, from a day to day perspective, that will increase employee productivity. We’re constantly thinking of ways to incent our teams through more lucrative compensation plans, more robust training, better tools from a technology standpoint, etc.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 4, 2012
    [Product] Do You Train Your Inside Sales Reps To Know The Basics First?
    Who else in the company would use the product. What does teaching someone how to ride a motorcycle and training a new inside sales rep have in common? On the surface they may seem worlds apart. There is a logical process and each skill learned allows the student to progress to the next basic skill. So what basic skills are required?
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Product] B2B Videos: Go Beyond Humdrum to Engage & Enthrall
    Once you’ve been wowed by the interactive wizardry and special effects served up by Hollywood, it’s hard to settle for a talking head juxtaposed against tedious office and product shots. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder.
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Product] What Should You Blog About?
    If your blog is supposed to drive business, either directly on indirectly, you need to tie it to your products and services. Whether I’m working with a CEO, marketing manager, novelist, or small business owner, there is always one question that comes up early in our discussions around blogging: “What should I blog about?”
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Product] How to Shorten the B2B Sales Cycle
    This is the purpose of the offer – to first drive prospect engagement and then drive prospect action (buying your product or service).  If there is one thing that aggravates the modern B2B company, it is the constantly lengthening sales cycle.  The future of your company (and its stock price) may depend on getting revenue in the door faster.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 10, 2010
    [Product] Email Sins - Don’t Make Me Block You
    There is no information about the company, their services or products, where I can get additional information, who I can call with questions, third-party recommendations, or why I ought to give a rat's hiney. For real? For real. You've been blocked. The door has been slammed in your spammy face. Game over. " Don't bother. Have fun!
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 3, 2009
    [Product] 5 Things You Should Know BEFORE You Write an eBook
    Find the intersections The best topics are NOT about your products or services (or about your company at all), but address the urgent needs of your customers. On the marketer's content menu, eBooks are the main dishes - the entrées that can give your company entrée onto the prospect's short list of worthy vendors. Problems. Trouble.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 3, 2009
    [Product] 5 Things You Should Know BEFORE You Write an eBook
    Find the intersections The best topics are NOT about your products or services (or about your company at all), but address the urgent needs of your customers. On the marketer's content menu, eBooks are the main dishes - the entrées that can give your company entrée onto the prospect's short list of worthy vendors. Problems. Trouble.
  • MEASURABLE MARKETING  |  THURSDAY, MARCH 1, 2012
    [Product] Inbound Marketing on the Rise, and What It Means for Marketers
    Inbound marketing is the practice of drawing in web visitors/prospects that already have an interest in your product or industry (as opposed to broadcasting a message out to a sea of largely disinterested consumers). Commit to inbound - one of the core differences between inbound and outbound is that outbound can be like a marketing drug.
  • THE EFFECTIVE MARKETER  |  FRIDAY, APRIL 29, 2011
    [Product] Getting the most out of conferences and events « The Effective.
    Next time anyone from your group attends a conference or event that’s worth sharing with the team, it will be easier and more productive. Save the ‘master list’ for reference This entry was posted on Friday, April 29th, 2011 at 2:36 pm and is filed under Marketing Training , productivity , Trade Shows and Events.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, FEBRUARY 18, 2009
    [Product] Lead Management and Football
    The defense could be a marketing automation system that is not fully synced with a CRM, it could be your competition providing higher quality products or it could be a breakdown in the hand off process between sales and marketing - there are many more possibilities. Why football? Are you ready for some football? To compare this to football.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, AUGUST 24, 2012
    [Product] Never Cold Call Again Review – Frank Rumbauskas Alternative Sales System
    'Hello fellow Sales Professional, You’ve probably been looking for a review of Frank Rumbauskas Never Cold Call Again System and you’re either based in the UK and wondering if this American has anything useful to offer (or just hot air) or you’re a US resident looking for a professional opinion about the product before you buy.
  • TOM PISELLO  |  THURSDAY, AUGUST 26, 2010
    [Product] Tom Pisello: The ROI Guy: Don't Just "Sell the Problem", Quantify It
    And yet, so many B2B marketers launch into presenting the cool features and functions of their product, without taking the time to understand if the person on the other end of the conversation/call/letter believes they even have a problem that the product hopes to solve. Frugalnomics: Business Productivity and Cost Reduc.
  • WRITTENT  |  SUNDAY, NOVEMBER 23, 2014
    [Product] 7 Must-Know Writing Tips [+Examples]
    Wondering which writing tips will actually boost your productivity and success? Spend plenty of time working offline and you’ll find your productivity skyrocketing. 'Image source. Whether you write for a living or maintain a blog on the side, it can sometimes be difficult to stand out in an ocean of writers and content. Exactly.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 5, 2011
    [Product] Trade Shows and ROI Measurement: 5 Key Metrics
    If you’re launching a new product, consider giving one-on-one or group demonstrations. Pay special attention to the pages for the products and offers you featured at the show. Most of you participate in various trade shows from time to time. Enjoy. That’s OK though. Consider Here are a few of our suggestions: 1.  Leads: .
  • MARKETING ACTION  |  THURSDAY, DECEMBER 19, 2013
    [Product] Act-On Software a Leader in Marketing Automation
    Act-On is a customer centric company dedicated to product innovation, and the customer reviews and ratings from G2 Crowd support that. 'Today G2 Crowd released its winter crowdsourced review grid for marketing automation. Over 700 reviews on marketing automation technologies were sourced across 14 companies. Get a demo of the act-on platform.
  • MARKETING ACTION  |  THURSDAY, APRIL 11, 2013
    [Product] Tweetchat 101
    Each conversation happening in the social sphere can give insight and intelligence that can be used to improve a company’s product offering, brand image, or sales strategy. 'What’s a Tweetchat? And why should you care? For all of you green social media users, Tweetchats are: Virtual meetings held on Twitter.
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 7, 2009
    [Product] The Truth About Trust in Business
    Yes, a new product that raises the bar from what my old product can meet is one influence. But, the interesting one for me is the product (or feature) that makes a new promise about a need the person was previously unaware they had and causes them to choose to expand their definition of need. But, just what is trust?
  • NUSPARK  |  SUNDAY, APRIL 21, 2013
    [Product] Facebook Business Pages; Measuring What Matters for Success
    Website Traffic :  Very simply, are people who are users of your page and content interested in your products or services by clicking to your website.  'How’s your Facebook business page doing? Ask that question 50 times, and I am sure you’ll get 50 unique answers.  The result?  I like to show trends and growth.  I gather for each month:  .
  • ANNUITAS  |  THURSDAY, FEBRUARY 23, 2012
    [Product] My Love/Hate Relationship with B2B Events
    If you are going to bring sales people to your event, make sure they are subject matter experts in more than just your product.  I have a confession to make. I have a love/hate relationship with marketing events, a fair share of which I attend each year.   Along the way, I meet some very smart, interesting marketing people.  We just have to!” 
  • CHRIS KOCH  |  FRIDAY, AUGUST 21, 2009
    [Product] The five components of a successful thought leadership program
    Recently, I was asked by a former ITSMA client to help put together a plan for a thought leadership program for a B2B technology company that sells both products and services. It forced me to think about all the components necessary to build and sustain a thought leadership strategy. Here are my thoughts on the big pieces. Research the need.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 30, 2013
    [Product] Top Marketing Predictions For 2014
    One of the biggest trends I am seeing involves brands acting as producers – going beyond the publisher mentality and setting up newsrooms and production studios. also talked about the connection between personal branding, content marketing and social selling in a truly social business. think I had the topics right. So there you have it. 
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Product] How to Achieve Stellar Alignment Between Marketing & Customer Support
    But even top-notch products and services can get confusing, and sometimes your customers encounter unforeseen issues. If your marketing team is about to announce an upcoming event or make a brand new product launch, your support team needs to know. At HubSpot, we host a monthly "Prustomer" (Product + Customer = Prustomer!)
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 18, 2010
    [Product] Book Review: SNAP Selling
    No matter how compelling the value proposition for the product or service, it involves change, more work, and more time out of an already overburdened schedule. Finally, the third decision is, having committed to making a change, selecting the best product / service / vendor for their company. riority (maintain a sense of urgency).
  • ILLUMINATING THE FUTURE  |  SUNDAY, FEBRUARY 21, 2010
    [Product] Leading Lights: Content Marketing Strategist Ardath Albee
      Buyers used to have to have a conversation with sales people in order to find everything they needed to know to evaluate a product, and that’s no longer true.   In a lot of cases, they end up knowing more than the sales person does about the product.  The product is practically a commodity at this point.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Product] Content Marketing for Fun and Profit
    Or would you be better off getting that same retweet from an influential technology product manager or certified financial planner? 'Photo credit: Wikipedia. and What do your customers want to do? This In fact, while different schools of thought exist on what content marketing actually  is , I think there’s a pretty simple definition.
  • WRITTENT  |  THURSDAY, JANUARY 31, 2013
    [Product] Interview with Kai Soremekun on Creating an Effective Web Series
    This is how you come up with a truly great product. It’s always nice to meet and talk to a woman with the passion. You figure out your story and tie it to your business. got a chance to talk to Kai Soremekun, filmmaker, actress and the creator of “CHICK: Within Me Lives a [.]. Video
  • THE ROI GUY  |  MONDAY, OCTOBER 29, 2012
    [Product] Your Sales Cycle Dilemma in 2013
    If you think your sales teams could do better, here are some important guides that will be vital for addressing the Sales Cycle Dilemma in 2013: Empowering Sales with Mobile Value Selling Product, Solution Value? In our recent ValueStory™ roadshows , attendees have indeed confirmed lengthening decision cycles. proving you are not the same.
  • MARKETRI  |  THURSDAY, OCTOBER 11, 2012
    [Product] The DOs and DON'Ts of Writing Effective Calls-to-Action
    Whether you want to grow your email list, set more prospect meetings, promote an e-book, or sell a product/service, you can use this list of good and bad CTA practices to grow your business through content marketing. DO create a dedicated landing page for each product, service, or CTA. There’s good reason for this.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, NOVEMBER 28, 2013
    [Product] What To Do With Your Net Promoters
    Keep in mind I’ve used this product for about a month. The next week it was the head of sales training wondering if I could speak at a product launch meeting and maybe join a customer advisory panel. thought this product was supposed to save me time? My supplier, with whom I am (was) quite pleased, sent me a little survey.
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 19, 2010
    [Product] Be Your Own Closet Monster
    What product features can you add to kick your company’s ass? Here’s a fun thing to do at your next terrible offsite , or just for a giggle:  pretend to be the Competitor-from-Hell. Imagine that you are all recently laid off from your current company and decide to form a new competitor together.  escwilliams@gmail.com.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 22, 2010
    [Product] Holy Crap I’m a Porcupine
    Turns out, in my enthusiastic list-building, I had grabbed not just happy customer files but also a bag full of porcupines, who were burning our products in the streets and required medication just to utter our corporate brand name. Well only a part-time porcupine. The rest of the time I try to be a more benign member of the woodland family. 
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 16, 2010
    [Product] Toxic Auto-Spamming at Happy Hour
    Good examples would include selling a product for one price and then hitting the same customer two months later with a new-customer only-offer at a lower price. Or clearing out some old merchandise at a lower price and slamming your customer with an email touting the virtues of the new line of products they didn’t buy. How often?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 31, 2011
    [Product] The Road to Yes is Paved with Maybe
    That might be sage advice if all you sell is anxiety-enhancing consulting or Donald Trump action figures, but it’s pretty stupid if your product or service is used, installed or supported by someone else. They want to hear about how your product makes them better, faster, stronger. Word: These are your functional types.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, APRIL 27, 2011
    [Product] Guest Post: Beware the ROICAGR
    As told by Mr. Jabber Wocky, Product Manager in Wonderland. Beware the ROICAGR. With apologies to Lewis Carroll.  . Twas the 90’s, and the shifting paradigms. Did gyre and gimble the Macs & PCs. All flashy were the PPTs. Beware the ROICAGR, my son! with forecasts that bite, and links that catch! so rested he by the Moneytree.com. KPOOH!
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JULY 1, 2011
    [Product] Helpful Hints for the Clydesdales of B2B Content
    Never, never NEVER mention your product by name until the very end and even then, with extreme care and deference. Put in a sidebar with a case study about a real customer — yes, your customer, using the real product, which you refer to only in its most generic sense. have, for example, a pile of dressage horses on my desk.: Seriously.
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