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  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 21, 2012
    [Product] Online Persuasion: Seeing Through the Eyes of Customers
    Emotions play a more powerful role in what makes people click than facts, numbers and a rational assessment of your products and services. There’s an important shift in  content marketing  tactics that affects professionals who want to  get found, get known and get clients online. And that shift means a different mindset.
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 26, 2011
    [Product] Get Personal: 5 Tips for Putting YOU in Your Blog
    Rohit Bhargava’s written a whole book about it, filled with examples of how companies are successfully using personalities to market their business products and services:  Personality Not Included. If you’re writing for your business, how much of  yourself  should you include? How personal should you be? Don’t go overboard.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 9, 2010
    [Product] Content Marketing Tips to Get More “Juice”
    Make suggestions to other resources, including upselling to your products and services. Here are some content marketing tips to save you time and energy while getting more visibility on the Web. Then you expand each one into 3-5 blog posts. Write one longer article (600-850 words) that ties together the 3-5 blog posts you used in your series.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 16, 2012
    [Product] Using Webinars to Build Credibility and #Prospect Lists
    First, the prospect is attracted to sign up for the webinar based on the information that they want to receive, not necessarily on the product. Customers in all niches and industries are increasingly resistant to traditional sales messages and advertising. Some of this has to do with the changing nature of communication. Prospecting Sales 2.0
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 2, 2012
    [Product] How to Build a Lead Qualification Team
    Communicating with leads to overcome objections and determine if a need exists between the product and the potential customer. Lead qualification representatives often make the first impression potential customers have of your company, so you want to trust that your reps present your company and products in the best light possible.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 23, 2012
    [Product] 5 Ways to Build Trust When Mixing Social and Marketing
    Find ways to help your consumers use your product or service – solve problems – Believe in your product or service, then own lapses or gaps.  In recent posts we have talked about the changing marketing landscape ; it’s a social landscape that is creating new opportunities and presenting new challenges.  Have a personality.
  • BLUE FOCUS MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Product] Announcing Winners of 2013 #Nifty50 Top Twitter Men Writers!
    These thought leaders understand that the greatest product of a good idea is more good ideas, and it’s great to see that their generosity and thought leadership in online communities is being recognized. 'In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. David Armano  @armano.
  • BUYEROLOGY  |  SUNDAY, APRIL 17, 2011
    [Product] Importance of Context to Understanding the New Social Buyer Persona
      Context also serves as the foundation of ethnographic and anthropological research often associated with the design of products or services as well as experience design.  Image via Wikipedia.   This is especially true when you consider there are several important strategic areas evolving at a rapid pace. What is Context?
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 13, 2012
    [Product] Help! I Need a Marketing Automation Vendor with Social Media Savvy
    Corporate blogging tools for routing and publishing Links: Social Marketing ,  Aprimo Marketing Studio on Demand (click on Product Overview) Eloqua Incorporate social content in landing pages, from within the UI. Links: IBM Unica Interact ; IBM EMM (Products tab) Infusionsoft Publish emails and web forms to social channels. dynamics.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Product] How to Deliver the Perfect Sales Demo
    Apply this logic to the product you are demoing: Be specific and tactful in what you show, why you show it, and what you say. Explain overall why this product exists, and link it to the prospect’s needs confirmed by the GPCT. Each feature you demo should tie back into this idea of "why this product is perfect to solve your problem."
  • E-QUIP  |  MONDAY, NOVEMBER 28, 2011
    [Product] E-Quip Blog: Conducting Project Debriefings
    Here are some guidelines for making these sessions productive: Keep the tone of the review positive. Sometimes production staff and junior professionals are reluctant to speak out in these meetings, especially in the presence of senior managers. Productivity. Monday, November 28, 2011. Conducting Project Debriefings. Posted by.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 6, 2012
    [Product] 5 Sales Blunders to Avoid when Prospects Are Ready to Buy
    Once you’ve explained your product, it’s your turn to listen to what your prospect needs, and you can’t listen when you’re talking. As a salesperson, your skills make or break a deal. You own responsibility for bringing revenue to your company, but if you can’t cut it, you’ll lose a lot more than deals. Talking too much. Don’t cross it.
  • WONDERING OUT LOUD  |  WEDNESDAY, JANUARY 13, 2010
    [Product] Information isn’t power anymore
    They wanted information about your products and services and where better to go then the company website? Leigh Anne Reynolds of The B2B Lead Blog posted yesterday about tearing down the gates in front of her marketing content and watching the clickthroughs rise. But that was when information was power and that time is long gone. Difficult?
  • HUBSPOT  |  THURSDAY, JUNE 30, 2011
    [Product] 6 Ways to Instantly Improve Facebook Fan Engagement
    Nurturing these current fans into even bigger fans will ultimately reward you with a larger following of super fans who will be more likely to share your content and spread positive messages about your company and its products/services. Ask them to share their thoughts on a new product, service, or feature you've launched. Participate!
  • JUNTA 42  |  WEDNESDAY, MAY 30, 2012
    [Product] Finding Your Content Marketing Hedgehog
    Once you find that, then you can look for where your product or service fits in. If you’ve read anything from Jim Collins , most notably the author of Good to Great , you know about the hedgehog. believe the hedgehog exists in content marketing as well. The Move to the Hedgehog. There was some backlash to this. Cover what you do best.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 19, 2014
    [Product] Podcast: What HVACR Contractors Are Looking For From Manufacturers
    'HVACRBusiness recently released a new research study, “HVACR Contractors: Trends in the Adoption of Products/Systems & Management Approaches,” that highlights new trends on their involvement with manufacturers. did a podcast interview with Terry Tanker, the publisher, to talk about the results of the research.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 10, 2014
    [Product] How B2Bs Can Beat the Black Friday Blues
    Take advantage of this by promoting your products and services at a range of price points that meet the budgets of your target business customers. Tailor your products and services to your customer’s needs. Tailor product and service offerings, pricing, and promotions to meet these needs and you’ll likely increase your sales.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 25, 2013
    [Product] B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller
    Companies can expect three core benefits: more pipeline, more productive sales reps, and higher revenue. Furthermore, They found that companies can expect to achieve an increase in marketing staff productivity between 1.5 and increase sales productivity by an average of 4%. What is Marketing Automation? and 6.9% Awesome!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Product] Are You Using Landing Pages? If Not, Maybe You Should Be.
    If you like this post you might like: Product Landing Pages: Tips on How to Improve their Performance. No matter what kind of promotion you’re doing, when going after the professional tradesmen, the bottom line is you want them to ask for more info and ultimately a sale. You You can’t do that in an ad(print or digital) by itself. You
  • WRITESPARK  |  TUESDAY, OCTOBER 8, 2013
    [Product] Maximizing the Content Value of an Interview Call
    For example, the customer''s creative use of your product may be good source material for an application note. 'Good content is a shame to waste. Especially when it''s right in front of you, ready to be adapted for a document, video, or presentation. And so, a potentially very valuable marketing opportunity is wasted.
  • WRITESPARK  |  TUESDAY, AUGUST 13, 2013
    [Product] Do You Need a Long-Form or Short-Form Copywriter?
    Another benefit offered by long-form copywriters: They are able to translate these skills across multiple content types, including technical white papers, product brochures, web articles, e-books, and customer case studies. Sounds good, right? Different project types simply have differing needs for a writer''s knowledge, skill, and focus.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 19, 2011
    [Product] Brochureware Is Not a Dirty Word
    Brochureware is the term used, often with derogatory marketing implications, to describe websites consisting entirely of static pages that promote a company’s products and services, people and value proposition. Brochureware simply sits online, like a printed brochure sits on a coffee table.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Product] Debunking the 80/20 Rule…and 4 Other Sales Force Myths
    Myth: Sales productivity can be improved by teaching the successful techniques of the top 20% performers to the rest of the sales team. Do the top 20% really bring in 80% of the bacon? Some of the conventional wisdom that’s debunked in the article is worth noting, including: Myth : The Internet is making sales professionals obsolete.
  • WRITESPARK  |  TUESDAY, JUNE 12, 2012
    [Product] White Papers: Too Much Fat, Not Enough Meat
    Basic information about your company isn't the place to drone on about your company's mission, historical achievements, information about individual products, commitment to providing outstanding customer support, blah, blah, blah. According to an Eccolo Media survey of IT buyers, ". Avoid throat-clearing text. Segment lengthy content.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Product] Choosing the Right Social Media Platform
    Personally, I don’t want to see an offer or coupon on Pinterest- I want to see a great picture of your product and how I can use it in my daily life. I recently watched a video on Mashable and decided to share it with some of my “followers." Facebook, Twitter, Pinterest, Linked-In, Google+ and StumbleUpon. Where should I share this? .
  • CLIENT BRIDGE  |  THURSDAY, APRIL 26, 2012
    [Product] Website Elements that Hamper Inbound Marketing
    Generic Stock Photography Show pictures of real customers, real employees, your product, and your location, instead. Hubspot says that one of the central tenets of inbound marketing is "Do Not Annoy". And yet, many websites contain elements that only generate complaints from visitors. Here are Hubspot's 15 most annoying things on websites.
  • INSIGHTIQ BLOG  |  TUESDAY, APRIL 24, 2012
    [Product] Embrace Your Digital Shadow
    We work with digital data every day and I can assure you there is no lengthy historical, Hoover-like file on even your anonymous online behavior. First, the average online cookie only lasts 45 days.  These two basic factors alone should put your mind at ease when contemplating the extensive digital tracks you may or may not be leaving behind.  .
  • WRITESPARK  |  WEDNESDAY, MAY 4, 2011
    [Product] Good Writers: You Can Never Know Too Many
    new product launch needs several writers working in parallel. You may be perfectly happy with your current in-house and freelance resources for writing. If so, great! But not all writers can write everything well, in spite of their optimistic willingness to try. project needs a copywriter with highly technical knowledge.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 6, 2011
    [Product] Are You Failing at Marketing Automation?
    From the Hubspot Blog, here are 10 signs that your marketing automation efforts aren't productive. You have to hire help just to work the numbers." Focus on quality rather than quantity. Analyzing marketing results should be done as close to real time as possible. You're using multiple systems and software packages to make it work."
  • CLIENT BRIDGE  |  WEDNESDAY, MARCH 16, 2011
    [Product] Marketing Strategies to Maintain Your Online Reputation
    The blogosphere provides customers with the opportunity to evangelize your product/brand if they have a good experience. Unfortunately, it also provides the opportunity to write a negative review when they have a bad interaction with your company. Use a team approach to blogging. Customers really want to hear from your employees.
  • CLIENT BRIDGE  |  MONDAY, MARCH 14, 2011
    [Product] Balance Your Social Media Strategy
    Valuable in finding out where you need to focus your research, thought leadership and product roadmap. If you're trying to establish yourself as a thought leader and using micromedia (i.e. Twitter) as your primary tool, you need to add longer content to the mix. Twitter has become overloaded. Quality isn't a factor. Another permanent archive.
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 28, 2011
    [Product] Building the Data Foundation, A Brief Interlude – Master Data Management
    product catalog, suppliers, and distribution channels).  In Part I of this two-part (plus this update) series , I talked about the importance of building a solid data foundation, informed by an overarching data strategy.  There are two closely related disciplines that best serve this purpose: Customer Data Integration (CDI).
  • HUBSPOT  |  MONDAY, FEBRUARY 10, 2014
    [Product] The 10 Best Parody Twitter Accounts to Follow
    NotZuckerberg, however, parodies Facebook''s path to world domination with snarky comments about everything from earnings updates to product releases. 'The marketing spoof is one of the best and worst institutions in our industry. Done well, it can result in one hilarious comedy skit after another. The 10 Best Parody Twitter Accounts. Pigeon.
  • LEAD VIEWS  |  FRIDAY, JULY 16, 2010
    [Product] Blog to Generate Leads
    Or it could be targeted at putting across how your offerings are different from similar products/services available in the industry. The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Name your blog.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 2, 2011
    [Product] CFOs Take More Control: Frugalnomics in Full Effect
    This includes more CFO involvement in key decision making, including helping to set business strategy, deciding where to invest capital and even looking at product mix and go-to-market strategies. CFOs don’t want a dog and pony show, so the typical product PPT just won’t cut it – Product Selling to executives doesn’t work at all.
  • MARKETING EDGE  |  SATURDAY, JANUARY 5, 2008
    [Product] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 4, 2013
    [Product] Actual ROI: Tracking Revenue to Determine Success
    Also if your business offers multiple products/services, it’s important to understand what type of revenue each of your marketing efforts is driving. 'Many marketers struggle to determine their return on investment from marketing efforts because they are often unable to properly attribute actual revenue to the appropriate channel. Conclusion.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 4, 2013
    [Product] 3 More Critical Roles that Need SEO Skills
    Rather, every person in digital media production needs to know how their work affects search effectiveness. Panda and Penguin. Last month , I wrote about how SEO is not just the domain of consultants. Thing is, if you rely on Google to discover your content and give it the value it deserves, you will often be disappointed. Paid Search Leads.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 6, 2014
    [Product] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    The strategy we’ve all been running in B2B marketing has moved from selling individual products, because they can be commoditized, to selling solutions that sell bigger, broader services needs,” Adamson noted. We have to show customers along the journey that they’ve missed something, and show them the ways they failed to learn on their own.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Product] 7 Quick Ways to Curate Industry Content for Your Blog
    And while posts about an esteemed latest hire or an exciting product update are important pieces to help your readers keep up with company culture, the most impactful posts will be about your industry as a whole. Think about what your company does, and what products or services a buyer would likely purchase in addition to yours.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 5, 2013
    [Product] The Future of Marketing – Adapt And Be Creative!
    The way we’ve addressed these challenges is by having a focus on the customer – trying to understand their needs and opportunities and how we can support them via our products and channels to market. Today’s interview is with Telus Communication’s Social Media Marketing Manager Paula Cusati. Tell us about yourself?
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Product] Study: Everyone Talks 'Engagement,' Nobody Knows What It Means
    Zappos, Dove beauty products, and T-Mobile are a few that Kolsky admires. “Just as a person would not engage into a long-term relationship with another person after just one meeting or interaction, a brand cannot expect their customers to engage with them after one interaction or product purchase,” Kolsky writes. Well, no.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 20, 2012
    [Product] Why Marketing Needs to Find the Church Key
    Forget about the milk, leave the honey for the vegan tea drinkers—you need to give your flock the religion with pulpit-thumping sermons from your product development people, branding guys, market research gurus, marketing geniuses and even the Squirrel Kings themselves. I met a guy named Dan on the plane the other day. thought so.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, DECEMBER 2, 2010
    [Product] The Furry Dead Things at the Unimpressed Feet of Sales
    This can include rewriting product literature, redesigning your corporate stationery, whining about a lack of marketing support or exploring the contents on their left nostril. They have no idea how long it takes to write a product sheet. No bruises from the product manager’s gutting of a webpage. And what did you get? grunt?
  • TOMORROW PEOPLE  |  TUESDAY, JANUARY 15, 2013
    [Product] Online Marketing: the Musical!
    Ladies and gentlemen, boys and girls, we have a New Production underway! The show is filled with great ideas about online marketing and what you can learn about modern marketing techniques from a theatre production. Prepare your strategy properly, ensuring your entire team knows back-to-front how you’re trying to sell your products.
  • MARKETING ACTION  |  FRIDAY, APRIL 12, 2013
    [Product] When is the right time to implement marketing automation?
    We’d love to share how automation can make your marketing life easier and more productive. 'Timing, they say, is everything. If you’re considering marketing automation, there are five particularly auspicious times to consider it: When the business is in startup mode. Plus, it’s never too soon to avoid bad habits.).
  • LOOPFUSE  |  FRIDAY, MAY 10, 2013
    [Product] The Marketing Technology LUMAscape
    Build awareness, drive the sales funnel, demonstrate ROI, properly package and position the company/product. 'This is a great albeit crowded graphic of the marketing technology landscape put out by the smart folks at Luma Partners.  Let me reinforce that point – use technology to support your strategy and processes.  Enjoy!
  • LOOPFUSE  |  MONDAY, MAY 21, 2012
    [Product] LoopFuse in the Marketing Automation Times [Podcast]
    Some highlights: Loopfuse started in 2007 so we have a relatively mature and strong product platform that does all the things that marketing automation needs to do. We have made ourselves unique in the market in terms of our focus on small to mid market businesses so we are not targeting the highest end of the market like Eloqua and Marketo.
  • PUZZLE MARKETER  |  SATURDAY, FEBRUARY 11, 2012
    [Product] SnapTags vs QR Codes
    One problem is that these scanable codes are visually non-descriptive of the product or company. A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk. They ‘re mostly random dots, squares, or other shapes.
  • LOOPFUSE  |  FRIDAY, JANUARY 6, 2012
    [Product] Why choose LoopFuse for your marketing automation needs?
    In fact, he wrote up a great post on his decision, the other products he reviewed, and why he chose us in his  Lone Ranger Content Marketing post. Ask Bob Scheier and he’ll tell you. Here is our favorite part: Of the two, LoopFuse won me over because their customer list included VMware, ET ETC. Thanks Bob!
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 30, 2011
    [Product] Ladies and Gentlemen, Start Your Marketing Automation Engines
    Making the decision to automate parts of your marketing process and to make use of a marketing automation software product are no exception. Sometimes getting started can be the hardest part. The benefits to doing this are measurable and seriously compelling , so what’s keeping you from getting started?
  • FUNNEL FOCUS  |  TUESDAY, JULY 5, 2011
    [Product] Marketing and Sales Alignment Award Winner SalesStaff Shares Their Success Story
    Winning companies also successfully eliminated manual batch-and-blast strategies and increased overall productivity. Award winners showcased an impressive ability to significantly increase lead generation metrics, enhance marketing effectiveness, build a stronger database and nurture prospects soundly throughout the pipeline.
  • MARKETING INTERACTIONS  |  SATURDAY, FEBRUARY 13, 2010
    [Product] Issues with Corp-sourcing Marketing Content
    was once told I had to include the phrase "with an Internet connection" whenever I talked about accessing an SaaS product. They know everything about the products - how they operate, how all the parts work together, and how to use them to get the best results. And, let's not forget the brand and legal people.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 16, 2013
    [Product] 5 Tips For Better Sales Role Plays
    As the trainer, you’ll be armed with great information and give the trainee the opportunity to use what they’ve learned about your product in a situation that’s as real as real is going to get. Sales Prospecting Perspectives is pleased to bring you a guest post from Christopher R. Snell Jr., Inside Sales Manager at Care.com. Don’t do that.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Product] Basic Training For B2B Social Media Turtles: Research & Preparation
    Set up Google Alerts for your customers’ industries, as well as their products, services and competitors. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare.
  • SAVVY B2B MARKETING  |  WEDNESDAY, FEBRUARY 2, 2011
    [Product] Savvy Speaks: How Do You Use LinkedIn?
    When you post a LinkedIn update, it gets sent out to your contacts automatically, so it is a great way to point your network to articles, blogs, product announcements and the like. Recently, we've been looking at how businesses use social media for marketing. This week the Savvy Sisters reveal their secrets for using LinkedIn. Stephanie.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Product] 11 Golden Rules for Lead Generation that Works
    During the consideration and decision stages, offer detailed information about your product or service. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Product] 11 Golden Rules for Lead Generation that Works
    During the consideration and decision stages, offer detailed information about your product or service. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Product] 8 Budget Templates to Manage Your Marketing Spend [Free Download]
    Product Marketing. 'The new year is right around the corner -- and, unfortunately, it doesn’t look like an autonomous marketing budget robot has been invented yet in time to take care of your annual budget planning. But fear not! The bundle includes budget templates for the following areas: Events. Branding & Creative. Content.
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 2, 2010
    [Product] Five questions to ask before beginning a social media initiative
    But for more niche markets and products, or more specialised B2B sales models – it may take some more research and listening to your customers before you begin any outreach via social channels. New concepts like ‘social CRM’ are appealing for many reasons. But, ultimately, are not a replacement for traditional CRM.
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Product] Direct Viewers to Your Website: 4 Ways to Optimize Your B2B YouTube Channel
    This optimization tip is fairly simple, but it gives your customers/potential customers an easy-to-find link to your website so they can discover more about your product and company. Let’s say you’ve got a video demonstrating one of the many products you sell. Link to your social channels. Make use of CTA overlays.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 9, 2014
    [Product] Advice from a Social Pro: Using Video for Your Small Business or Non-Profit [VIDEO]
    Using Vine or Instagram video to highlight small pieces of information about your product or service. Based in Portland, Maine, Brooks provides great tips to efficiently and effectively integrate video into your social media and marketing activities. Some of the highlights that Rich hits include: Creating videos that are 2 to 3 minutes long.
  • CONTENT MARKETING TODAY  |  FRIDAY, OCTOBER 23, 2009
    [Product] Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers
    Whenever possible, use your own company’s products or services to prove their worth to your customers. This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. Drink your own Kool-Aid. It’s not the money.
  • HUBSPOT  |  FRIDAY, MARCH 4, 2011
    [Product] 20 Examples of Great Facebook Pages
    Learn about upcoming product releases such as their newest flavor Stur-D right from Facebook. Best Buy's Fan Page let's you shop and read reviews from products right on Facebook. Marketers are becoming more and more interested in measuring the ROI of social media. Although only 15.4% One great way to do this is through a Facebook Page.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Product] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    Whether you’re promoting an event, new product, special deal, or webinar, your cover photo is the perfect place to highlight your most important promotion. 'Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? Read some more ideas for creative cover photos here.). Social Media
  • WRITTENT  |  FRIDAY, SEPTEMBER 5, 2014
    [Product] 9 Ways to Create Great Content
    If you are marketing a product or building a brand, the internet is arguably the best tool at your disposal. Should they write to their congressmen, try a new approach to a problem, or buy your product? 'Image source. It has the potential to introduce your ideas to thousands or even millions of viewers a day. Be Unique. Be Concise.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 15, 2013
    [Product] Are You Marketing to the Right Audience?
    Figure out what needs to happen for your client to buy your products in the shortest amount of time possible. For example, if you sell legal management software, organizations and individuals in the midst of legal action are most likely to purchase your products. few practices, however, can help you understand your customers.
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 14, 2010
    [Product] Content Marketing Challenge: What to Write?
    Of course it’s all about their company products and services, why wouldn’t it be? Can you see how hard this might be when you’re selling serious products and services? Many of the small business clients I consult with have this problem. What do they write to replace the lorem ipsom ? Human faces and eye contact.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 15, 2010
    [Product] The Ladder of Emotional Values: Pleasure Reigns
    At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. The only way to differentiate a company’s products and services is through adding emotional value. What emotions are people seeking to satisfy online?
  • MODERN B2B MARKETING  |  MONDAY, JULY 26, 2010
    [Product] 5 Questions You Must Ask Potential Lead Sources
    In many cases, lead gen providers ask in-depth questions specific to the product or service being sought, as well as contact information. You only want leads that are genuinely interested in your products or services– not those who just signed up for chance at a free iPad or $100 gift card. Do you have a credit or return policy?
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Product] 15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare]
    You’ve got to believe in the product.” 'Let''s face it -- it''s really easy to have Shiny Object Syndrome in marketing today. With such a rapidly changing industry , we''re always trying to stay up on the latest and greatest. New tools! New social networks! New audiences! Gotta try them all!". We try to write in the vernacular.”
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Product] How to Conduct a Competitive SEO Audit to Outrank Industry Rivals
    What are their products and/or services? Create genuinely remarkable content, products, and services, and stand by them. Think about how you will use this information -- whether it be for your content strategy, product or service positioning, social engagement tactics, etc. -- all of which help with your SEO in the long run.
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Product] 6 Critical Lessons You Need to Learn From Your Sales Team
    Customer objections refer to the pushback sales reps get from prospects, like "I''m not ready to buy," or "I don''t think your product will solve my problems." For example, let’s say your company sells lawn care products, and one common customer objection your sales reps hear is that your products are too expensive.
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [Product] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    Yet, the gains in sales productivity alone (more qualified, sales-ready leads) are enough to justify the investment. 'This blog post is not targeted to the Seeking Alpha crowd. The program investment required for a proper L2RM strategy is non-trivial. This is the reason I am long on many of the players in the marketing automation eco-system.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 25, 2012
    [Product] How to Give Your Audience the 5-Star Treatment With Exclusive Offers
    4) Product Buy-in and Development. If you're selling a product, you have an opportunity to make your audience feel like part of an exclusive bunch every time you start developing new features or product lines -- and the side effects show in customer retention, upselling, and cross-selling. Limited time offer! something. because.
  • B2B LEAD BLOG  |  MONDAY, DECEMBER 2, 2013
    [Product] Learn How to Maximize Lead Generation
    To me, the big offender is list vendors, who present their products as “lead lists.”  'Anyone with a blog can call themselves a thought leader – but how do you find the real deal? If you’re lucky, you meet Ruth P. Stevens (her incredibly impressive bio is at the end of the article).  Budget? Technique? Lack of alignment? don’t have a number. 
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Product] How to Give Negative Feedback Without Sounding Like a Jerk
    Instead of hiding from awkward feedback conversations, turn them into productive dialogues with the following tips. At that point, you can barely remember what it was that happened to have a productive conversation about it.” To make feedback productive, don’t point fingers; focus on the outcome. Skip the Sh*t Sandwich.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Product] Communicating your Brand’s Story through Marketing Automation
    Apple markets its products under the umbrella of its brands perception – and wins because of it.  Ideally, your company or products will be living on for many more successful years to come. How you package and present your company is as important as the product or service you offer. He can be reached at  jgray@leadmd.com.
  • MARKETING ACTION  |  MONDAY, MARCH 17, 2014
    [Product] 4 Ways Marketing Automation Can Create a Pot o’ Gold
    In a nutshell: increased productivity and effectiveness for both marketing and sales. Are you interested in how a comprehensive marketing automation program might boost your sales and marketing efficiency, productivity, and effectiveness? What Can You Expect From Marketing Automation? Not only are the tools interoperable (i.e.,
  • JUNTA 42  |  WEDNESDAY, JUNE 20, 2012
    [Product] Setting Uncomfortable Content Marketing Goals: Now
    If you truly have a product or story that is worthy of being talked about (if you don’t, you have bigger problems than content marketing), then becoming the trusted expert in your industry is central to you selling more on a consistent basis. I just finished reading The 10X Rule by Grant Cardone. m calling bull on that. Would anyone miss it?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Product] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    But, hey, the assessment you write for your product or service could be the next viral internet phenom; in which case your metrics would be even higher. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Follow Seth on Twitter @sethwlieberman. . Lots of people. 
  • HUBSPOT  |  WEDNESDAY, AUGUST 29, 2012
    [Product] A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
    Here's a sketch of the buying cycle that should help you align the right content with the right stage of the buying cycle so your leads keep on loving the offers you send their way: Awareness: The prospect gets acquainted with your brand or realizes they have a need for your product/service. The creative coupon. The helpful ebook.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 2, 2012
    [Product] Why Small Businesses Need Smart Marketing
    Small businesses need loans in order to take product and service ideas to the next level. Photo credit: Wikipedia. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. Smart marketing has never been more vital to small businesses than it is today. Local. and Bing.
  • VOLACCI  |  TUESDAY, MARCH 18, 2014
    [Product] About Our Partnership with Net-Results
    If we can accomplish that then I believe we’ll be well on our way to a successful product launch. 'Today we announced that Automatr, our marketing automation platform for Drupal, was built on the Net-Results platform. The partnership we have with Net-Results is about playing to our strengths. Not to mention the technology is great!
  • SOCIAL MEDIA B2B  |  FRIDAY, NOVEMBER 22, 2013
    [Product] Ways to Improve a B2B Cold Sales Call and Make it Social
    She did a terrible job explaining the product and phone call demo she was trying to schedule. If this is a lead prospecting tool, let me know that companies similar to mine have increased their pipeline by 50% using their product, tool, service. 'Yesterday my cell phone rang and it was a Raleigh NC number that I didn’t recognize.
  • MARKETING ACTION  |  TUESDAY, MARCH 19, 2013
    [Product] Five Tips for Achieving Social Media ROI
    Qualitative benefits from social media could include business  intelligence; customer feedback; market insight; new ideas for  products or services; publicity; brand awareness;  solutions to problems; connections to new partners and suppliers; cost-effective customer service, and recruiting. First define what you’re trying to accomplish.
  • CK'S B2B BLOG  |  SATURDAY, MARCH 2, 2013
    [Product] New, Improved and Innovative: CK's new sites, services & eBooks!
    This power-packed eBook focused on the most important part, product & process of business: Innovation. I am so pleased to introduce my new websites (destktop & mobile), new eBooks and new services. So, what all is new? In a word: EVERYTHING! For a short overview of everything new, please go here. Retreats & More.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Product] Weekly Wrap-up: March 23rd
    Lisa Angelettie shares some ideas on how to move from overwhelm to productive Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We get the same charge from certain blog posts we stumble across. Enjoy!
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Product] Savvy Speaks: Inspirational Marketing Campaigns
    " (CLR cleaning products) It manages to capture the exact message they want to get across, while using a modern, unusual expression (like "I am all kinds of _ right now") that can also be easily understood by anyone who maybe hasn't heard that particular colloquialism. Clear, concise and creative. One kind of clean."
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 20, 2011
    [Product] How Are You Providing Value To Your Inside Sales Team?
    Schedule a weekly call conversation around new verticals to dial into, a new product demo to watch or call shadowing sessions with your clients inside team. Sometimes in our business, it’s difficult to stick to a daily agenda or plan. Sales Management has its ups and downs. Sit in on calls with BDRs that are hitting road blocks.
  • PUZZLE MARKETER  |  WEDNESDAY, OCTOBER 10, 2012
    [Product] The Rise of Real-Time Bidding. Is Your Business Behind?
    If you don’t know how many consumers are bouncing off your landing pages versus purchasing your products or signing up for your newsletter, then you’re stuck. Below is a guest post by Aubree Parsons , a bright and energetic writer/journalist focused on many topics including marketing. Install some web analytics software.
  • B2B MEMES  |  WEDNESDAY, APRIL 14, 2010
    [Product] 5 Keys to Effective B2B Content
    If you write about your own product, it will sound like an ad. No matter how objective you are, when you talk about your own product or service you will reveal your bias. If you believe in your product, you should show it, whether in your PR or your traditional marketing. Photo by Brenda Starr. Why the surprise?
  • B2B MARKETING SAVVY  |  THURSDAY, AUGUST 27, 2009
    [Product] First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz
    A software client company we shepherd just dipped a toe into Twitter waters as part of a tech product launch.  Other Popular Posts:      Analog Bridges to Social Media       “News&# as Sales Collateral        Twitter Blurs the Line       Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. Welcome!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JUNE 26, 2012
    [Product] Help! I Can't Close Sales: 5 Ideas to Increase Your Close Ratio
    What are your objectives relevant to the business drivers this product/service addresses? Recently I got an email from Ahmed that said, "Do you have anything on how to close sales? Getting into an account isn't a problem for me. But I get stuck after submitting a proposal. They seem interested. Then, after they get my proposal, nothing.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Product] 7 Social Media Time-Sucks to Eliminate Today
    Stop talking about your product. Don't waste your time talking about yourself and your products or services, because, well, no one really wants to hear it. But another very important thing inbound marketers must optimize is time. Yes, compared to outbound marketing, inbound marketing saves money and is much more effective.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Product] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
    recent product example (outside B2B) is HP’s TouchPad, the tablet offering that was abruptly scrapped following a chilly reception by the market. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Or Modernista! Modernista! Oracle Sitewire
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Product] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
    recent product example (outside B2B) is HP’s TouchPad, the tablet offering that was abruptly scrapped following a chilly reception by the market. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Or Modernista! Modernista! Oracle Sitewire
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 8, 2012
    [Product] How Are You Using Social Media to Find and Engage Your Target Audience?
    Develop content that is relevant to your reader - Content is king and if you want to stand out in the crowd, you need to become a good source for not only product info, but for industry issues. Do you know where your customers and prospects are spending their time online? Do you know where your customers and prospects are spending their time?
  • LEADSLOTH  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Product] Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?
    However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. That brings up a range of questions: What does CRM integration mean?
  • MODERN B2B MARKETING  |  TUESDAY, JULY 30, 2013
    [Product] 4 Keys to Nurture Leads and Customers by Creating an Emotional Connection
    For example, a brand-new customer will be focused on product adoption while a customer of five years will want to understand how to take advantage of additional products and features. 'Author: Dayna Rothman Effective lead nurturing today depends on making sure your message gets absorbed by buyers as they are considering their options.
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