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  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Product] The 7 Personalities Every Successful Social Media Manager Has
    Or what product update would make their lives easier? great social media manager understands the importance of customer feedback and its effect on improving the product/service and/or customer experience. 'There aren''t many instances in our professional lives where having multiple personalities is seen as a positive trait. Rinse.
  • BUYEROLOGY  |  SUNDAY, APRIL 17, 2011
    [Product] Importance of Context to Understanding the New Social Buyer Persona
      Context also serves as the foundation of ethnographic and anthropological research often associated with the design of products or services as well as experience design.  Image via Wikipedia.   This is especially true when you consider there are several important strategic areas evolving at a rapid pace. What is Context?
  • LEADERSHIP  |  TUESDAY, AUGUST 20, 2013
    [Product] 9 Search Marketing Tips for Effective B2B Lead Generation
    Well”, he explained, “if our blog post has a 30 second demo video of our new product, the prospect will probably just see only 1 slide in 8 seconds”. The buyer is looking for vendor comparison data, competitor pricing charts, product/service features Vs. benefit matrixes, and other holistic market intelligence. I was ready for this.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Product] 5 Essential Tactics to Jumpstart Your Google+ Business Page
    After you've registered your page and populated it with your basic details, set up a schedule of discussions you'd like to have on industry related topics or problems that relate to your products/services. Start Discussions With Your Followers, Peers, and Influencers. Think of this as an editorial calendar for your Google+ page.
  • HUBSPOT  |  TUESDAY, DECEMBER 18, 2012
    [Product] What Your Sales & Marketing Teams SHOULD Be Talking About
    You’ve never spoken to this person before, and you’re about to try to convince them that your product or service would be beneficial to them. Are you sending them further information about your product(s)/service(s) or company? This month, for example, was there a higher volume of leads who had no interest in your product?
  • E-QUIP  |  MONDAY, NOVEMBER 28, 2011
    [Product] E-Quip Blog: Conducting Project Debriefings
    Here are some guidelines for making these sessions productive: Keep the tone of the review positive. Sometimes production staff and junior professionals are reluctant to speak out in these meetings, especially in the presence of senior managers. Productivity. Monday, November 28, 2011. Conducting Project Debriefings. Posted by.
  • FATHOM  |  MONDAY, OCTOBER 21, 2013
    [Product] Manufacturers Can Communicate Your Value through Internet Video for Educating Potential Clients
    For the manufacturing sector, the uses of web video must be diferent, more strategic, and more about conveying the value of manufactured products or services offered by your company. Equipment spotlights, where the capabilities of that new CNC drill system or CAD system for enginering design can be shown-off to your viewing public.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 17, 2013
    [Product] The Dissection of a Bloody Good Email Newsletter
    Company news – updates, improvements, new products, awards, volunteer projects, etc. 'Are you familiar with the old school Milton Bradley game, Operation? It tests your ability to remove ailments (like a broken heart) from a patient using pair of tweezers connected to a wire. If you aren’t precise enough in removing the ailment, BUZZ!
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 5, 2014
    [Product] How to Market Your Business Through Social Media Networks
    Start backwards from when a sale is made and list the different people (if more than one) who are researching, evaluating and making a decision on buying your product. Think about every question you and your team receive while a prospect is evaluating your product or service. 'Artillery B2B Marketing Blog > The Forward Observer.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 31, 2011
    [Product] How To Avoid Mistakes During The Sales Training Process
    1-3pm: Intro to product and pain points product addresses. 4-5pm: Listening in on calls with senior rep on products covered above while they have the new rep drive the CRM system. If you are solely focusing on one area during your training, such as product training, you really aren’t helping your new rep at all.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 23, 2010
    [Product] Best Business Blogging Tips of 2009, Part 2
    Aswani Srivastava provides an outstanding list of topic ideas sure to jumpstart your muse, such as special events, news, book reviews, product reviews, “top tips,&# definitions of terms specific to your industry, interviews, beginner’s guides, and if all else fails—soliciting guest posts. Attract more blog traffic? Digg this!
  • WONDERING OUT LOUD  |  WEDNESDAY, JANUARY 13, 2010
    [Product] Information isn’t power anymore
    They wanted information about your products and services and where better to go then the company website? Leigh Anne Reynolds of The B2B Lead Blog posted yesterday about tearing down the gates in front of her marketing content and watching the clickthroughs rise. But that was when information was power and that time is long gone. Difficult?
  • B2B VOICES  |  WEDNESDAY, DECEMBER 21, 2011
    [Product] 2012: No Predictions, Just Actions
    Messages about our products and services in the past year surged from 15,000 a month a year ago to more than 40,000 a month last year on their platform. Everyone seems to have dusted off their crystal balls the past few weeks as the predictions for social media in 2012 are plentiful. I  stopped reading them. Do you have an editorial team?
  • JUNTA 42  |  WEDNESDAY, MAY 30, 2012
    [Product] Finding Your Content Marketing Hedgehog
    Once you find that, then you can look for where your product or service fits in. If you’ve read anything from Jim Collins , most notably the author of Good to Great , you know about the hedgehog. believe the hedgehog exists in content marketing as well. The Move to the Hedgehog. There was some backlash to this. Cover what you do best.
  • WRITTENT  |  WEDNESDAY, DECEMBER 11, 2013
    [Product] 10 Shortcuts for Writing a Blog Post in Record Time
    Here are some hard-learned, expert hacks to guide your journey to extreme productivity: 1. Become a Master of Productivity Hacks. The world’s most brilliant bloggers don’t necessarily write faster than you or I, but they’ve mastered some seriously smart productivity hacks to avoid distractions. Well, you’re not alone. Blogging
  • HUBSPOT  |  FRIDAY, MARCH 4, 2011
    [Product] 20 Examples of Great Facebook Pages
    Learn about upcoming product releases such as their newest flavor Stur-D right from Facebook. Best Buy's Fan Page let's you shop and read reviews from products right on Facebook. Marketers are becoming more and more interested in measuring the ROI of social media. Although only 15.4% One great way to do this is through a Facebook Page.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 23, 2012
    [Product] Do we regulate social media or use it to stop hate speech?
    There are so many influential Indian celebrities and politicians with whom the government can join hands and start a positive campaign, the way brands these days sell their products on social media via an influential celebrity. know you’ll enjoy this fascinating and bold blog post. By {grow} Community Member Prasant Naidu. am an Indian.
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [Product] Our Top Predictions for Facebook's Secret January 15th Announcement
    new product or service? I was perusing Marketing Pilgrim this morning, and what did I find? little article about some new Facebook rollout. Maybe we should newsjack this? Oh no, my friends. The time for newsjacking is premature, it seems, because Facebook hasn't actually released any news yet. On January 15th, to be exact. An acquisition?
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 19, 2011
    [Product] Brochureware Is Not a Dirty Word
    Brochureware is the term used, often with derogatory marketing implications, to describe websites consisting entirely of static pages that promote a company’s products and services, people and value proposition. Brochureware simply sits online, like a printed brochure sits on a coffee table.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Product] Debunking the 80/20 Rule…and 4 Other Sales Force Myths
    Myth: Sales productivity can be improved by teaching the successful techniques of the top 20% performers to the rest of the sales team. Do the top 20% really bring in 80% of the bacon? Some of the conventional wisdom that’s debunked in the article is worth noting, including: Myth : The Internet is making sales professionals obsolete.
  • WRITESPARK  |  TUESDAY, JUNE 12, 2012
    [Product] White Papers: Too Much Fat, Not Enough Meat
    Basic information about your company isn't the place to drone on about your company's mission, historical achievements, information about individual products, commitment to providing outstanding customer support, blah, blah, blah. According to an Eccolo Media survey of IT buyers, ". Avoid throat-clearing text. Segment lengthy content.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Product] Choosing the Right Social Media Platform
    Personally, I don’t want to see an offer or coupon on Pinterest- I want to see a great picture of your product and how I can use it in my daily life. I recently watched a video on Mashable and decided to share it with some of my “followers." Facebook, Twitter, Pinterest, Linked-In, Google+ and StumbleUpon. Where should I share this? .
  • CLIENT BRIDGE  |  THURSDAY, APRIL 26, 2012
    [Product] Website Elements that Hamper Inbound Marketing
    Generic Stock Photography Show pictures of real customers, real employees, your product, and your location, instead. Hubspot says that one of the central tenets of inbound marketing is "Do Not Annoy". And yet, many websites contain elements that only generate complaints from visitors. Here are Hubspot's 15 most annoying things on websites.
  • INSIGHTIQ BLOG  |  TUESDAY, APRIL 24, 2012
    [Product] Embrace Your Digital Shadow
    We work with digital data every day and I can assure you there is no lengthy historical, Hoover-like file on even your anonymous online behavior. First, the average online cookie only lasts 45 days.  These two basic factors alone should put your mind at ease when contemplating the extensive digital tracks you may or may not be leaving behind.  .
  • WRITESPARK  |  WEDNESDAY, MAY 4, 2011
    [Product] Good Writers: You Can Never Know Too Many
    new product launch needs several writers working in parallel. You may be perfectly happy with your current in-house and freelance resources for writing. If so, great! But not all writers can write everything well, in spite of their optimistic willingness to try. project needs a copywriter with highly technical knowledge.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 6, 2011
    [Product] Are You Failing at Marketing Automation?
    From the Hubspot Blog, here are 10 signs that your marketing automation efforts aren't productive. You have to hire help just to work the numbers." Focus on quality rather than quantity. Analyzing marketing results should be done as close to real time as possible. You're using multiple systems and software packages to make it work."
  • CLIENT BRIDGE  |  WEDNESDAY, MARCH 16, 2011
    [Product] Marketing Strategies to Maintain Your Online Reputation
    The blogosphere provides customers with the opportunity to evangelize your product/brand if they have a good experience. Unfortunately, it also provides the opportunity to write a negative review when they have a bad interaction with your company. Use a team approach to blogging. Customers really want to hear from your employees.
  • CLIENT BRIDGE  |  MONDAY, MARCH 14, 2011
    [Product] Balance Your Social Media Strategy
    Valuable in finding out where you need to focus your research, thought leadership and product roadmap. If you're trying to establish yourself as a thought leader and using micromedia (i.e. Twitter) as your primary tool, you need to add longer content to the mix. Twitter has become overloaded. Quality isn't a factor. Another permanent archive.
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 28, 2011
    [Product] Building the Data Foundation, A Brief Interlude – Master Data Management
    product catalog, suppliers, and distribution channels).  In Part I of this two-part (plus this update) series , I talked about the importance of building a solid data foundation, informed by an overarching data strategy.  There are two closely related disciplines that best serve this purpose: Customer Data Integration (CDI).
  • LEAD VIEWS  |  FRIDAY, JULY 16, 2010
    [Product] Blog to Generate Leads
    Or it could be targeted at putting across how your offerings are different from similar products/services available in the industry. The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Name your blog.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 2, 2011
    [Product] CFOs Take More Control: Frugalnomics in Full Effect
    This includes more CFO involvement in key decision making, including helping to set business strategy, deciding where to invest capital and even looking at product mix and go-to-market strategies. CFOs don’t want a dog and pony show, so the typical product PPT just won’t cut it – Product Selling to executives doesn’t work at all.
  • MARKETING EDGE  |  SATURDAY, JANUARY 5, 2008
    [Product] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 17, 2014
    [Product] How to Create a Compelling Company Explainer Video
    'Get this: 92% of B2B customers watch online video, and 43% of them  watch online video  when researching products and services for their business. You can save lots of time, since most video production houses have the voice over talent and everything you need in-house. If you answered no, you’re not alone. Work with a Pro.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 14, 2013
    [Product] 5 Copywriting Tips to Enhance User Experience
    'When it comes to copywriting and your business, you may have put a lot of thought into how you  describe your product or service on your website or in ads, but have you considered how your copywriting impacts your  user experience (aka UX)? ” Just by changing some words! “Copywriting is the secret weapon of UX.” What is it?
  • BLUE FOCUS MARKETING  |  SUNDAY, JULY 10, 2011
    [Product] Future of Ideas
    The group stressed the importance of these components stating that “the mere advertisement, is not enough and it is important to not only involve the end consumers in the process, but to also have them contribute to the brand–either at the message level, or even at the sheer product level.” The Future isn’t what it used to be.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2009
    [Product] How B2Bs can Improve SEO by Avoiding Duplicate Content
       This happens frequently for B2C companies, as many companies may be selling the same product with similar product descriptions on different websites.    While B2B companies may not be selling products on consumer sites, we still have to deal with the potential problems caused by content duplication.
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 31, 2011
    [Product] When B2B Messaging Builds To A Climax, You've Made Your Point
    Or maybe your messaging surrounds how your product/service is better than the competition, in which case you might want to make your copy your argument, with the main argument at the end. I feel like a constant dilemma in B2B marketing is determining how to structure the message. Does your headline speak to the top USP?
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 12, 2011
    [Product] Delivering Return On Marketing – What’s Your ROI?
    Consideration: When you are trying to get people to consider your product or solution, marketing tactics are highly measurable. You should look for increases in the number of branded or product-related searches, landing page hits and a steady growth in website visitors. What's Your ROI? What is your return on marketing?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, AUGUST 6, 2012
    [Product] How to Improve Your Sales Time Management
    And, he's not spouting the same old stuff you've heard from every productivity guru. In essence, you’re making a production plan for your work. If you're crazy-busy, Dan Markovitz , author of a Factory of One , has some fresh ideas to help you free up more time for selling. Here's my recent interview with him. __. Why not? agree!
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 6, 2012
    [Product] 5 Sales Blunders to Avoid when Prospects Are Ready to Buy
    Once you’ve explained your product, it’s your turn to listen to what your prospect needs, and you can’t listen when you’re talking. As a salesperson, your skills make or break a deal. You own responsibility for bringing revenue to your company, but if you can’t cut it, you’ll lose a lot more than deals. Talking too much. Don’t cross it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 15, 2011
    [Product] Five ways to stay ahead of the digital arms race
    Downloading the latest productivity app was not on the agenda, although a game called “Angry Barbarians&# probably would have been a big hit. The other day I was talking to my favorite web developer Holly and encouraged her to begin moving her company toward mobile optimization and complementary apps. Very true.  2) Plant crops.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 6, 2011
    [Product] Hollywood Your Content Marketing: 3 Lessons to Learn from Movie Sequels
    Don’t lead with information about your company, products and/or services. Offer possible solutions (which are your company’s products/services). If the answers come back and are only product/service descriptions, perhaps that’s a sign that the target audience doesn’t have an understanding of who you are vs. what you do.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 5, 2013
    [Product] How to Strike While the Iron is Hot with Your Website Visitors
    While you’ve got visitors on your website and they’re potentially adding products or services to a virtual shopping cart, they’re showing intention to buy. Online retailer Anthroplogie does a great job of this with their, “get the look” recommendations right below the product, and their, “you may also like” section.
  • FATHOM  |  TUESDAY, OCTOBER 15, 2013
    [Product] Thoughts from Cleveland Clinic’s 2013 Medical Innovation Summit, Day 1
    The conference started with some 15 startups discussing their new products and services, each one more innovative than the next. Why is a digital healthcare marketer like myself hanging out in a room full of doctors, ACOs, insurance companies and angel funders? Stay tuned for more ideas as the conference continues!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 2, 2012
    [Product] How to Build a Lead Qualification Team
    Communicating with leads to overcome objections and determine if a need exists between the product and the potential customer. Lead qualification representatives often make the first impression potential customers have of your company, so you want to trust that your reps present your company and products in the best light possible.
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 26, 2011
    [Product] Join the Inner Circle and Become an Insider – InsideView Community
    InsideView is a revolutionary product for sales and marketing teams. With so much data available to teams to identify prospects, qualify them and create opportunities, knowing where to start can be a burden. Intelligence on your prospects and customers gives you an edge over the competition. Filed under: Sales 2.0. Sales 2.0
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Product] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    Whether you’re promoting an event, new product, special deal, or webinar, your cover photo is the perfect place to highlight your most important promotion. 'Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? Read some more ideas for creative cover photos here.). Social Media
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 4, 2013
    [Product] Digital Marketing Expert Mitch Joel Talks About Leveraging Influencers and Real-Time Social Engagement
    it’s about waking up and saying, “do we have a product that anyone cares about?”. by Jason Miller Mitch Joel is a digital marketing expert. blogger, podcaster, author, and passionate entrepreneur, Marketing Magazine recently dubbed him the “Rock Star of Digital Marketing”. Are you are finding that to be the case? wrote a blog post about it.
  • TOMORROW PEOPLE  |  TUESDAY, JANUARY 15, 2013
    [Product] Online Marketing: the Musical!
    Ladies and gentlemen, boys and girls, we have a New Production underway! The show is filled with great ideas about online marketing and what you can learn about modern marketing techniques from a theatre production. Prepare your strategy properly, ensuring your entire team knows back-to-front how you’re trying to sell your products.
  • MARKETING ACTION  |  FRIDAY, APRIL 12, 2013
    [Product] When is the right time to implement marketing automation?
    We’d love to share how automation can make your marketing life easier and more productive. 'Timing, they say, is everything. If you’re considering marketing automation, there are five particularly auspicious times to consider it: When the business is in startup mode. Plus, it’s never too soon to avoid bad habits.).
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Product] Useful Tactics for closing a B2B Deal
    B2B salesperson must not only understand products and people, but also market trends, industries and external and internal business processes. Regardless of how much your prospect researches you and your products before the initial conversation, their first impression of you sets the tone for the remainder of the sale.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 2, 2012
    [Product] Who Sells More: The Quiet Rep, or The Aggressive Rep?
    If you sell a complex product to a number of different clients, a quieter sales team may work well for you, and if you can’t afford to offer flexible options to your clients, an aggressive team will serve you well. It’s a good question to ask, but what is a sales personality, exactly? If you have to choose, what should you decide? Listening.
  • LOOPFUSE  |  FRIDAY, MAY 10, 2013
    [Product] The Marketing Technology LUMAscape
    Build awareness, drive the sales funnel, demonstrate ROI, properly package and position the company/product. 'This is a great albeit crowded graphic of the marketing technology landscape put out by the smart folks at Luma Partners.  Let me reinforce that point – use technology to support your strategy and processes.  Enjoy!
  • LOOPFUSE  |  MONDAY, MAY 21, 2012
    [Product] LoopFuse in the Marketing Automation Times [Podcast]
    Some highlights: Loopfuse started in 2007 so we have a relatively mature and strong product platform that does all the things that marketing automation needs to do. We have made ourselves unique in the market in terms of our focus on small to mid market businesses so we are not targeting the highest end of the market like Eloqua and Marketo.
  • PUZZLE MARKETER  |  SATURDAY, FEBRUARY 11, 2012
    [Product] SnapTags vs QR Codes
    One problem is that these scanable codes are visually non-descriptive of the product or company. A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk. They ‘re mostly random dots, squares, or other shapes.
  • LOOPFUSE  |  FRIDAY, JANUARY 6, 2012
    [Product] Why choose LoopFuse for your marketing automation needs?
    In fact, he wrote up a great post on his decision, the other products he reviewed, and why he chose us in his  Lone Ranger Content Marketing post. Ask Bob Scheier and he’ll tell you. Here is our favorite part: Of the two, LoopFuse won me over because their customer list included VMware, ET ETC. Thanks Bob!
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 30, 2011
    [Product] Ladies and Gentlemen, Start Your Marketing Automation Engines
    Making the decision to automate parts of your marketing process and to make use of a marketing automation software product are no exception. Sometimes getting started can be the hardest part. The benefits to doing this are measurable and seriously compelling , so what’s keeping you from getting started?
  • FUNNEL FOCUS  |  TUESDAY, JULY 5, 2011
    [Product] Marketing and Sales Alignment Award Winner SalesStaff Shares Their Success Story
    Winning companies also successfully eliminated manual batch-and-blast strategies and increased overall productivity. Award winners showcased an impressive ability to significantly increase lead generation metrics, enhance marketing effectiveness, build a stronger database and nurture prospects soundly throughout the pipeline.
  • MARKETING INTERACTIONS  |  SATURDAY, FEBRUARY 13, 2010
    [Product] Issues with Corp-sourcing Marketing Content
    was once told I had to include the phrase "with an Internet connection" whenever I talked about accessing an SaaS product. They know everything about the products - how they operate, how all the parts work together, and how to use them to get the best results. And, let's not forget the brand and legal people.
  • ENGAGE  |  TUESDAY, APRIL 12, 2011
    [Product] 6 Content Marketing Lessons from Warren Buffett
    But: “Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks.” W arren Buffett would have made an excellent blogger. He’s been through highs and lows in the stock market, and has always managed to come out on top. Simple, right?
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Product] Basic Training For B2B Social Media Turtles: Research & Preparation
    Set up Google Alerts for your customers’ industries, as well as their products, services and competitors. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare.
  • SAVVY B2B MARKETING  |  WEDNESDAY, FEBRUARY 2, 2011
    [Product] Savvy Speaks: How Do You Use LinkedIn?
    When you post a LinkedIn update, it gets sent out to your contacts automatically, so it is a great way to point your network to articles, blogs, product announcements and the like. Recently, we've been looking at how businesses use social media for marketing. This week the Savvy Sisters reveal their secrets for using LinkedIn. Stephanie.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Product] 11 Golden Rules for Lead Generation that Works
    During the consideration and decision stages, offer detailed information about your product or service. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Product] 11 Golden Rules for Lead Generation that Works
    During the consideration and decision stages, offer detailed information about your product or service. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 21, 2013
    [Product] Search: Moving Beyond Your Website in 2013
    Once you identify a few core concepts that represent your product/service, you can go from there. Where are they researching products or services? 'When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. It makes sense.
  • HUBSPOT  |  SATURDAY, APRIL 6, 2013
    [Product] How to Create a Google+ Event [Quick Tip]
    The Final Product: Your final Google+ Event page will look something like this: And when the event is shared in a Google+ Community or on a Company Page , it will look something like this: Voilà! Whether your company is hosting a webinar, industry conference or event, employee BBQ, happy hour, hackathon, or something else. What a time saver!
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 2, 2010
    [Product] Five questions to ask before beginning a social media initiative
    But for more niche markets and products, or more specialised B2B sales models – it may take some more research and listening to your customers before you begin any outreach via social channels. New concepts like ‘social CRM’ are appealing for many reasons. But, ultimately, are not a replacement for traditional CRM.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 2, 2010
    [Product] PR versus marketing: The final battle over social media
    2) While there are many useful PR-related social media applications, directly or indirectly these activities are enabling a civic, political, labor, and business climate to make it easier to manufacture and sell products to customers. Key survey findings include the following: Lines between PR and marketing continue to blur.  But lead, no.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Product] Case study: Fox Sports connects social media to advertiser revenue
    But even if you’re not bringing in a sponsor to your web activities, what about offering a discount for your product and service based on the contest participation?  By Ian Cleary, Contributing {grow} Columnist. Clearly that is the essential goal for any business — connecting all this social activity to business goals.
  • CONTENT MARKETING TODAY  |  FRIDAY, OCTOBER 23, 2009
    [Product] Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers
    Whenever possible, use your own company’s products or services to prove their worth to your customers. This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. Drink your own Kool-Aid. It’s not the money.
  • HUBSPOT  |  THURSDAY, OCTOBER 21, 2010
    [Product] Why Direct Mail Can't Help Your Business Grow
    The Internet has long become the channel for sparking product interest and building relationships with prospects. Her company dropped the production of 15,000-25,000 pieces of direct mail that were distributed every season. Even for charities, direct marketing appeals started falling since 2008. Did the recipient take any action?
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Product] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
    recent product example (outside B2B) is HP’s TouchPad, the tablet offering that was abruptly scrapped following a chilly reception by the market. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Or Modernista! Modernista! Oracle Sitewire
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Product] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
    recent product example (outside B2B) is HP’s TouchPad, the tablet offering that was abruptly scrapped following a chilly reception by the market. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Or Modernista! Modernista! Oracle Sitewire
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 16, 2012
    [Product] Using Webinars to Build Credibility and #Prospect Lists
    First, the prospect is attracted to sign up for the webinar based on the information that they want to receive, not necessarily on the product. Customers in all niches and industries are increasingly resistant to traditional sales messages and advertising. Some of this has to do with the changing nature of communication. Prospecting Sales 2.0
  • WEBBIQUITY  |  THURSDAY, DECEMBER 16, 2010
    [Product] Top Social Media and Marketing Books of 2010
    In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services… Need more ideas? Stumped for that last-minute Christmas idea? Happy shopping! Defy Gravity by Rebel Brown. Share this on Bebo.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 30, 2012
    [Product] Seeing Past Internet Marketing Silos
    Putting a hard product that is clearly defined in a silo makes real good sense. Photo credit: wattpublishing. Picture this: You are driving through the middle of the US. Let’s just say you’re in Kansas, Nebraska, or somewhere like that. You are on a long straight road that is flat and never seems to have a turn in it. Big silos.
  • ENGAGE  |  TUESDAY, MARCH 25, 2014
    [Product] How Search Engine Marketing Can Quickly Drive Traffic to Your Website
    The reason is usually pretty simple: Your site is not showing up when someone searches for your products or services. It is very important to run a campaign that is relevant to your product or service. Here is how SEM works: Select relevant keyword based on the product or service being marketed. 'It’s 10:30 p.m.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 8, 2011
    [Product] Sales Leadership; Improving Won/Lost Ratios
    What’s their status quo relevant to your product/service/solution? Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. Sales Leadership: Improving your Won/Lost Results. However, that is not our topic today. Better pre-call planning. 
  • THE POINT  |  WEDNESDAY, MARCH 9, 2011
    [Product] Help Your Favorite Local Businesses Get Found on Google
    By one account , more than 97 percent of all consumers use the Internet when researching products or services in their local area, of whom 90 percent use search engines. And you can populate that Places Page with a lot of information, including: • details about your business/products/services. At no cost to them. photos and videos.
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 14, 2010
    [Product] Content Marketing Challenge: What to Write?
    Of course it’s all about their company products and services, why wouldn’t it be? Can you see how hard this might be when you’re selling serious products and services? Many of the small business clients I consult with have this problem. What do they write to replace the lorem ipsom ? Human faces and eye contact.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 15, 2010
    [Product] The Ladder of Emotional Values: Pleasure Reigns
    At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. The only way to differentiate a company’s products and services is through adding emotional value. What emotions are people seeking to satisfy online?
  • B2B LEAD BLOG  |  MONDAY, DECEMBER 2, 2013
    [Product] Learn How to Maximize Lead Generation
    To me, the big offender is list vendors, who present their products as “lead lists.”  'Anyone with a blog can call themselves a thought leader – but how do you find the real deal? If you’re lucky, you meet Ruth P. Stevens (her incredibly impressive bio is at the end of the article).  Budget? Technique? Lack of alignment? don’t have a number. 
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 20, 2011
    [Product] Social Media: Is Your Marketing Team on Board?
    Wouldn’t you like it if they were telling their business associates about this great product they found or a solution to a problem they had and they were talking about your brand? Social media, if used correctly, can be an untapped treasure for marketers. Be social and listen. Ask them questions and engage them in a conversation.
  • MARKETING ACTION  |  MONDAY, MARCH 17, 2014
    [Product] 4 Ways Marketing Automation Can Create a Pot o’ Gold
    In a nutshell: increased productivity and effectiveness for both marketing and sales. Are you interested in how a comprehensive marketing automation program might boost your sales and marketing efficiency, productivity, and effectiveness? What Can You Expect From Marketing Automation? Not only are the tools interoperable (i.e.,
  • MARKETING ACTION  |  FRIDAY, AUGUST 2, 2013
    [Product] Understanding Nurture Marketing
    You increase sales productivity by giving sales leads that are already well-educated and self-identifying as qualified. If you’ve filtered and segmented your leads by some factor(s), you can build a nurturing track that’s targeted to those factors, whether it’s location or product or industry, etc. Why nurture? Who should you nurture?
  • JUNTA 42  |  WEDNESDAY, JUNE 20, 2012
    [Product] Setting Uncomfortable Content Marketing Goals: Now
    If you truly have a product or story that is worthy of being talked about (if you don’t, you have bigger problems than content marketing), then becoming the trusted expert in your industry is central to you selling more on a consistent basis. I just finished reading The 10X Rule by Grant Cardone. m calling bull on that. Would anyone miss it?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 6, 2014
    [Product] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    The strategy we’ve all been running in B2B marketing has moved from selling individual products, because they can be commoditized, to selling solutions that sell bigger, broader services needs,” Adamson noted. We have to show customers along the journey that they’ve missed something, and show them the ways they failed to learn on their own.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 27, 2012
    [Product] What is So(Social) Mo(Mobile) Lo(Local) and Why is it important to Marketers?
    Consumers are now able to receive and transmit information more easily and instantaneously than ever before, which has transformed the way they buy products and services. Get this: 62% of all online shoppers read product-related comments from friends on Facebook and 75% of these shoppers click through to the retailer’s site.
  • VOLACCI  |  TUESDAY, MARCH 18, 2014
    [Product] About Our Partnership with Net-Results
    If we can accomplish that then I believe we’ll be well on our way to a successful product launch. 'Today we announced that Automatr, our marketing automation platform for Drupal, was built on the Net-Results platform. The partnership we have with Net-Results is about playing to our strengths. Not to mention the technology is great!
  • HUBSPOT  |  TUESDAY, NOVEMBER 2, 2010
    [Product] Why Social Media is BS
    Social media won’t make your products better. I’ve been meaning to write an article like this for a while, since I’m a little tired of the hype around social media. The transformation of marketing started long before social media was popular, and it is only one factor in the revolution happening today. Connect with HubSpot
  • MARKETING ACTION  |  TUESDAY, MARCH 19, 2013
    [Product] Five Tips for Achieving Social Media ROI
    Qualitative benefits from social media could include business  intelligence; customer feedback; market insight; new ideas for  products or services; publicity; brand awareness;  solutions to problems; connections to new partners and suppliers; cost-effective customer service, and recruiting. First define what you’re trying to accomplish.
  • CK'S B2B BLOG  |  SATURDAY, MARCH 2, 2013
    [Product] New, Improved and Innovative: CK's new sites, services & eBooks!
    This power-packed eBook focused on the most important part, product & process of business: Innovation. I am so pleased to introduce my new websites (destktop & mobile), new eBooks and new services. So, what all is new? In a word: EVERYTHING! For a short overview of everything new, please go here. Retreats & More.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Product] Weekly Wrap-up: March 23rd
    Lisa Angelettie shares some ideas on how to move from overwhelm to productive Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We get the same charge from certain blog posts we stumble across. Enjoy!
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Product] Savvy Speaks: Inspirational Marketing Campaigns
    " (CLR cleaning products) It manages to capture the exact message they want to get across, while using a modern, unusual expression (like "I am all kinds of _ right now") that can also be easily understood by anyone who maybe hasn't heard that particular colloquialism. Clear, concise and creative. One kind of clean."
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 14, 2012
    [Product] How To Overcome Common Obstacles When Teleprospecting Into Hospitals
    Convincing Decision Makers at the Corporate Health System Level to Evaluate your Product/Service. Once you have uncovered who at Corporate you need to speak with, now it is time to convince them to evaluate your product/service. With the hospital industry being a sub sector of one of the largest industries in the U.S. Calling into HR.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 24, 2012
    [Product] Is Your Sales Team Making The Most Out Of Your Contract Renewals?
    Up to date data will arm your employees who are following up with your customers with information on the current products/services they are using so they can personalize their outbound efforts appropriately. In some cases, no one follows up and the renewal is lost, while a competitor has swooped in to steal the business.
  • PUZZLE MARKETER  |  WEDNESDAY, OCTOBER 10, 2012
    [Product] The Rise of Real-Time Bidding. Is Your Business Behind?
    If you don’t know how many consumers are bouncing off your landing pages versus purchasing your products or signing up for your newsletter, then you’re stuck. Below is a guest post by Aubree Parsons , a bright and energetic writer/journalist focused on many topics including marketing. Install some web analytics software.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 8, 2012
    [Product] Anatomy of Qualifying a Teleprospecting Call
    The moment you determine that they fit your clients profile requirements is when I suggest you look to your calendar and offer up a couple times for that person to connect with your product specialist or outside sales rep. As a manger of client operations part of my responsibility is to help train our business development reps.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 20, 2011
    [Product] 3 Tips To Simplify Cold Calling For Greenhorns
    This helps to make for more of a productive call by allowing you the opportunity to better qualify the prospect before getting your Sale Engineer involved. Being new to inside sales tends to be a bit intimidating. Obviously this can confuse the greenhorns who are trying to game plan for every situation.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 29, 2011
    [Product] It’s the Most Wonderful Time of the Year - for Inside Sales!
    If your team catches these prospects at the right time, what better choice is there than to spend their remaining funds on your product or service offering while alleviating their pains and needs? I’m not sure if you remember it, but I know I do, and I know my parents do because they probably felt like this guy: [link].
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