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  • ENGAGE  |  WEDNESDAY, JUNE 11, 2014
    [Product] The Best Content Marketing at the 2014 World Cup
    The #PowertoYourMouth content will target a custom audience (even leveraging the Twitter TV Conversation product) to reach football fans in real-time. I’m nearly giddy that the FIFA World Cup is starting today. Not just because I can’t wait to see Brazil and Croatia go head to head during my 4 p.m., errmm, doctor’s appointment. Let’s play.
  • CMO ESSENTIALS  |  MONDAY, JUNE 1, 2015
    [Product] 3 Top CMOs Talk Organizational Culture and Brand at CMO Summit
    Airbnb’s Mildenhall provides a clear framework, “Culture boils down to people, process, product and values. I recently attended the annual Spencer Stuart CMO Summit. At this, there was a notable absence of the toxic cocktail of obsession-with-the latest-trend and tenure anxiety that often characterize marketing conversations.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 3, 2013
    [Product] Avoid the Pitfalls of Third-Party Content
    When you allow someone outside of your trusted circle inclusion in online products with your company name attached, it can be a scary prospect. Photo credit: trixie. Does allowing third-party content on your site make you nervous? Take a look at some common concerns, and suggestions for overcoming them, when it comes to third-party content.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JUNE 26, 2012
    [Product] Help! I Can't Close Sales: 5 Ideas to Increase Your Close Ratio
    What are your objectives relevant to the business drivers this product/service addresses? Recently I got an email from Ahmed that said, "Do you have anything on how to close sales? Getting into an account isn't a problem for me. They seem interested. Then, after they get my proposal, nothing. What am I missing?". Know your impact. Slow down.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2012
    [Product] Why User-Generated Content Is More Important Than You Think
    Enable comment functions, provide star rating systems for your products, and create forums for people to easily discuss what they love about your company. Ask for their opinion about your products and services, highlight customer success stories, and ask them to share their experiences using your products or services.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 29, 2015
    [Product] Are The Days Of Mad Men And Big Ideas Dead Or Alive?
    If our goal is to define the insights that drive product innovation, then we know that online and offline communications are exploding and increasing every day. Most business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. This makes it harder to see where the world is headed.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 14, 2011
    [Product] Leveraging Social Media to Expand the Power of Sports Marketing
    They know their relationships with teams and players have unmatched power to build a brand, promote products and create a community of common interest.  And finally, how do you find the right balance of messaging around sports and the company products for fans coming to follow their favorite team or player? Marketers understand this.
  • MI6 MARKETING AGENCY  |  TUESDAY, OCTOBER 19, 2010
    [Product] CSO Insights Lead Generation Report Summary
    Trends in social media may be responsible for marketing once again focusing on optimizing how the company and its products are viewed in the marketplace, moving beyond just one of many vendors to a preferred supplier status. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. About the survey. Findings.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MARCH 12, 2012
    [Product] Industrial Companies Underuse the One Social Media Tactic with Proven ROI
    It is a lot easier to set up free Twitter, Facebook and LinkedIn accounts and use them to promote products and announce new ones. Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 13, 2014
    [Product] Don’t Ignore These 10 Financial Services Marketing Trends
    Technology and changing customer demands have started to reshape the way banks and financial institutions not only do business, but market their brands, products and services. Technology vendors are blurring the distinction between products and services. Customer Engagement is not a passing fad.  Marketing Analytics is red hot.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Product] 5 Free Tools to Research Demographics for Your Facebook Ads (with Infographic)
    You are given the opportunity to target and advertise your products and services to specific people who are most likely going to patronize and make use of the products and services that you are offering. Currently, Facebook is the fastest growing social networking site in the world with over 800 million users and growing. Facebook.
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Product] Interesting Infographics: Hats of to the Modern CMO
    Over half of the marketing executives cited “influencing product and market strategy” and “building partnerships between marketing and other functions” as personal aims, while 49% were shooting to influence corporate strategy. Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term.
  • B2B IDEAS @ WORK  |  WEDNESDAY, APRIL 13, 2011
    [Product] The B2B Inbound State of Mind: Build Relationships
    These advocates, actual customers or not, can help share positive messages about your product or service and these actions help drive visitors to your website--inbound marketing in action. Click to see "Inbound State of Mind" video. ” Social media engagement is an excellent forum for engaging other like-minded professionals.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, JUNE 11, 2011
    [Product] Build Industrial Websites as Dynamic Blog Sites
    On-site search engine optimization (SEO) is much easier to do by adding new posts using long tail keywords and deep linking to specific product pages within your company’s site. For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. Advantages of a blog site. Share your thoughts here.
  • WEBBIQUITY  |  WEDNESDAY, JULY 21, 2010
    [Product] Tips to Make Your Email Marketing Messages Matter This Summer
    Email marketing service JangoMail came up with some tips you may find helpful. • Tap into how your products will make summer activities even more fun. Barbeques, campfires, hiking trips—each presents an opportunity to reach out to recipients with deals on food, apparel, cookery and other products your recipients already want.
  • SOCIAL MEDIA B2B  |  MONDAY, APRIL 18, 2011
    [Product] Study: 93% of B2B Marketers Use Social Media Marketing
    According to survey participants, many marketers only see Twitter as a way to support website traffic and product/event promotions. The Big Three. B2B marketers overwhelmingly favor “the big 3″ social media channels, with LinkedIn being the most-used channel (72%). Related posts: What is Your B2B Company About?
  • AD YOUR COMMENT HERE  |  FRIDAY, JULY 1, 2011
    [Product] [Jun 25 - Jul 1] Social Media Highlights
    Google Take Out allow users to download a data bundle that includes all data stored in Google’s products, while Google Analytics adds “Social Tracking&# functions based on Google +1 Button. Google + Project Launched on Tuesday. The newly updated Google + UI highly resembles that of Facebook. The Project is still in Beta version.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 23, 2011
    [Product] My totally awesome review of the book, Launch, by Michael A. Stelzner
    The book was designed to help marketers figure out how to best launch a company, website, product, or service—or how to take an existing company to the next level. I review the new book by Michael A. Stelzner, Launch , here. Who should read this book? It’s not just a book for social media marketers. feel vindicated. refused. Alexa].
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 9, 2011
    [Product] The Beatles and the Dead: The New Business Gurus?
    The difference is that the Dead and the Beatles were selling different products. The Dead’s product was the next live concert, and they figured (correctly) that if fans could hear previous concerts (which were always different), they’d be inspired to buy a ticket to the next one. Here are three. Embracing Technology.
  • MARKETING INTERACTIONS  |  TUESDAY, AUGUST 4, 2009
    [Product] Staying the Course is NOT Stuck in the Mud
    What many of us don't understand is that we know our markets, products, capabilities, etc. Product development comes up with a new widget or feature and we jump back on the feeds-n-speeds bandwagon. If something doesn't work immediately, they move on to another program or idea. like the back of our hands. We get bored.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 31, 2011
    [Product] B2B Lead Generation: The Power of Video
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in online lead generation. Do Salespeople Need More Leads? Yes, Indeed! B2B Lead Generation Using Online Video.
  • B2B MEMES  |  THURSDAY, JANUARY 27, 2011
    [Product] Commodity Content, Demand Media, and Quality
    Early in my career I was the editor of an industrial product tabloid magazine. Consisting almost entirely of brief descriptions of new products, it was scarcely a glamorous publication. Though many of the products we wrote about were mundane, we made sure the descriptions were readable, accurate, pertinent, and objective.
  • VIEWPOINT  |  TUESDAY, MARCH 12, 2013
    [Product] B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research
    Marketing needs to do a better job of communicating on a one-to-one level and connecting what our products and services can do to make people happy. They know they have to engage customers on the basis of their outcomes, their needs, and their challenges, not on the product capabilities. Does that figure depend on the type of solution?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 5, 2012
    [Product] Are you Utilizing Calling Efforts to Drive Attendance to Your Next Event?
    When you are able to reach someone live about an upcoming event, you can not only determine if they will be attending or not, but you can also attempt to qualify them as a fit for your company’s product or service if they aren’t able to attend. This is intelligence that would probably not be discovered through email or social media.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Product] New Interactive Marketing Tool Platform to Better Articulate and Quantify Value to Prospects
    According to SiriusDecisions, the average B2B buyer receives 32% more marketing campaigns than just 2 years ago. As a result of this overload, traditional marketing campaigns using content such as static white papers are becoming less effective. Enhanced interactive value storytelling, surveys, assessments, cost and ROI calculators.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Product] Re-Imagine the Future with Social Leaders #SocBiz25 #SocBiz
    Companies can no longer control everything that is being said about their brand in public circles, and simple advertising isn’t enough to have a lasting impact on the conversation; all advertising must be backed by content of value, channels that allow consumers to learn more about a product or service before making a purchase decision.
  • MEASURABLE MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Product] Webinar Recap - Cloud CMS: The Best Marketing Investment You Can Make This Year
    Our hosts, Richard Sharp, VP of Marketing, and Adam Koebel, Product Specialist, provided their thoughts and observations about the current digital marketing and next generation CMS landscape. Thanks to everyone who attended our latest webinar, "Cloud CMS: The Best Marketing Investment You Can Make This Year".
  • HUBSPOT  |  WEDNESDAY, JANUARY 25, 2012
    [Product] How to Build Better Buyer Personas to Drive Killer Content
    Marketers used to create content only when it suited their company’s internal needs – say, when they had a new product to promote. Start developing personas by researching your existing customer base to identify the most common buyers for your products and services. How do they use those products? Do they read blogs?
  • SMALL MANUFACTURER BLOG  |  THURSDAY, MAY 23, 2013
    [Product] My Website Isn’t Getting Any Leads: The Role of SEO, Content and Social Media
    Once they get to your site, content is what helps prospects learn more about your company and its products. ” Content comes in all formats: video, Webinars, reports, case studies, ebooks, blog posts, podcasts, newsletters, and static pages describing your products and services. You *should* optimize your site. Hahahaha.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 9, 2013
    [Product] Better Calls To Action = More Conversions
    It’s the trigger that leads the visitor to engage in a meaningful next step with your organization — whether that step is engaging the audience in the comments, finding more content, or buying your product or service. The second tier for CTAs catches visitors while they’re considering your company, product, or service. On a top banner.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 3, 2013
    [Product] 15 Expert Guides to WordPress: Tips, Techniques, Plugins and More
    The engaging Debra Murphy explains what WordPress custom post types are and writes that “Theme developers can now use custom post types to create an array of content that can be edited through the visual editor and used anywhere on the site,” such as image galleries or product catalogs. See below for sources.). Just like Mashable!”)
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 24, 2011
    [Product] The 140 Conference on Long Island
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs.) As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers. 140 Social Media Conference | Long Island.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 17, 2011
    [Product] Find New Customers releases “7 Keys to Successful B2B Marketing”
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Lead Generation | 7 Keys to B2B Marketing Success. “Your customers are frazzled – crazy-busy. They are in endless meetings. Their To-Do Lists are overflowing.&# Just point and click.
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Product] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    It’s also about being a part of that cross-divisional customer-centric and cross-channel conversation and building brand strategies, which put the customer at the centre of your selling universe, rather than the product or service. Of course, it’s not the only division in most cases. Many businesses underestimate that.
  • B2BMARKETINGSMARTS  |  THURSDAY, FEBRUARY 3, 2011
    [Product] B2B marketers: Have you earned your cred?
    Revenue Generated: Estimates of products sold and revenue generated from those sales in year one and over the lifetime of each new customer. I can hear the response from readers that this is a dream scenario that could never happen. Unfortunately, most of the B2B marketers I know don’t seem to have time to be visionaries. Au contraire.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 21, 2013
    [Product] 5 creative lessons I’ve learned from my enemy
    In a strange, small way, it helps me write better content, make better products, and create better art. By Mars Dorian, {grow} Contributing Columnist. Since my early childhood, there has been a guy in my life that I can’t stand. One day, he beat me up so bad I was crying before the whole Kindergarten. It happened again. And again. Blah, blah.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 12, 2011
    [Product] Delivering Return On Marketing – What’s Your ROI?
    Consideration: When you are trying to get people to consider your product or solution, marketing tactics are highly measurable. You should look for increases in the number of branded or product-related searches, landing page hits and a steady growth in website visitors. What's Your ROI? What is your return on marketing?
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Product] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    But the goal was simple: Sell something immediately (e.g., “Buy this socket wrench at 25% off” or “BOGO (buy one, get one [free]) on this curated list of beauty products”), or. Copy:  Detailed information on the product(s) or offer, including a  call to action. At least not as much as it used to be. Would it upset you? Be a red flag?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 7, 2013
    [Product] 3 Ways To Differentiate Your Brand in Search Engine Results
    Suggested Order for Product-Based Pages: Primary Keyword – Secondary Keyword | Brand Name. Products. B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic Optimizing Existing HTML Title Tags. Rich Snippets. Reviews. People. Recipes. Events.
  • BLOG MY CALLS  |  MONDAY, MAY 20, 2013
    [Product] Landing Page Optimization: 4 Things From Last Week's Webinar
    But my product or offer is very complicated, I have to explain it? You have to explain the benefit your product or offer provides. We focus on complicated processes and products. Last week we had a great webinar on landing page optimization with Josh Krafchin of Clever Zebo. The full recording of the webinar is on our website.
  • HUBSPOT  |  FRIDAY, JUNE 18, 2010
    [Product] 8 Transformational Leadership Lessons From Seth Godin
    While individuals and companies need permission to market products and services outside the company, to make great products, or “art,” as he calls it, employees need to do great work without waiting for permission. During this time, demand for their product was huge. What was the key takeaway from these few hours?
  • INBOUND SALES NETWORK  |  TUESDAY, NOVEMBER 22, 2011
    [Product] Is Your B-2-B Social Media Strategy Full of B.S.?
    Don’t focus on building community or engagement - leave that to your B2C counterparts - but rather on a better understanding of your customers’ businesses, their problems and how the products and services you sell can help them to achieve the results they want to achieve. Are you getting no leads from all your effort?
  • MARKETING EDGE  |  SATURDAY, APRIL 3, 2010
    [Product] 3 Qualities of a Community Catalyst – Part 3
    Energy, Ideas, Generosity. Kansas gets a lot of tornados, one of them is Lisa Qualls. She is a good kind of tornado, the kind that gets people moving, sees the positive in most any situation, and is full of energy. Qualls helped organize the Kansas City tweet up during our SxSw road trip. Faith that everything will work out just fine.
  • HUBSPOT  |  SATURDAY, MAY 23, 2015
    [Product] 6 Tips for Making the Most of Your Retargeting Campaigns
    With this information in tow, you can then create more optimal ad experiences by highlighting the products or services these specific groups previously viewed and directing them back to pages they visited. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Ready? repeat, 2%.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Product] Why’s B2B Marketing So Boring?
    Name any product or service and then try to explain what makes one different from the other. B2B Lead Generation | Why are you all so boring? Does everyone sound alike to you too? Good luck. With the vast majority of companies unable to create quality sales leads for salespeople, it is a real problem. link]. great story. Uncle Jay Explains.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Product] How to Become a Thought Leader In Your Industry
    A company with a reputation for dependability, consistency and quality services or products will win consumers'' business. Your company and the people within it should be seen as the leading experts in your industry, whether that be sales, marketing or, in AG Salesworks case, both. Becoming a thought leader is harder than you think.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Product] Savvy Speaks: Don’t Commit One of These Common Marketing Mistakes
    Labeling one page product overviews, solution briefs and outright sales slicks as “white papers.&# I get so frustrated when I register and download something that says “white paper&# and it is anything but! Not everyone is funny – some people have it and most people don't. Stephanie What’s in it for your customer?
  • ANNUITAS  |  TUESDAY, JUNE 17, 2014
    [Product] Not All Content is the Same – Insights into Defining a Content Marketing Strategy
    Organizations need to begin thinking about the content needed for brand, product marketing, promotional marketing, customer marketing, etc.  Content marketing is center stage now in the world of B2B Marketing.  However, many organizations are struggling to see much, if any, payback from their increased spend and efforts in content marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 6, 2013
    [Product] 3 Behavioral Insights Marketers Should Be Mining
    Mining the real world first, allows more productivity in mining the digital world – helping to answer key buyer insight questions such as: When buyers enter our site, which business issues generate more interaction? Providing him with a pulse on rapidly changing buying behaviors in the new digital age. Mining the Real World.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, FEBRUARY 25, 2014
    [Product] Why Half-Baked Ideas Are Perfect Sales Conversation Starters
    It happened again last week. I was speaking at a sales kickoff meeting, stressing a key message—that sellers, not their products or services, are the key differentiator today. said, "Be an idea person. Today’s crazy-busy prospects love it when you bring them ideas on how to improve their business.". That’s when the hand popped up. WRONG!
  • BIZNOLOGY  |  MONDAY, OCTOBER 21, 2013
    [Product] How do you optimize paid media?
    Biddable media is there to not only drive consumers/users/people to buy branded products but also to be part of what the brand means for them. The best way to do so is to not push people buy products but live and share moments in the world where things happen either for FIRST time or each time has the excitement of the FIRST time.
  • CONNECT THE DOCS  |  THURSDAY, MARCH 18, 2010
    [Product] How to put the "Viral" in B2B Marketing Viral Campaigns?
    Successful viral campaigns also have to be consistent with what you do, and while they may not be substantive to your product/service, per se, they should still give insight into what type of organization you are. Craig Rosenberg is Vice President, Products and Services at lead generation company Tippit. Read on to get their insights.
  • FATHOM  |  WEDNESDAY, NOVEMBER 13, 2013
    [Product] Be Smart with Your Holiday Shopping!
    Within the past year or so, dynamic retargeting has been released and you might even see the exact product you were looking at. According to the National Retail Foundation, 40% of consumers begin shopping BEFORE HALLOWEEN ! In addition, nearly half of the consumers plan to buy holiday gifts online this year (Google). What’s this mean? Crazy!
  • THE EFFECTIVE MARKETER  |  FRIDAY, DECEMBER 28, 2012
    [Product] Content Quantity Versus Quality
    All the ideas start flowing and the great topics that will make prospects notice the new product being launched. How much content is too much content? Take a look at the picture. This is from a local bookstore here where I live in Mountain View. The tower of Hobbit books. Keeping Your Content Fresh. Is more content the same as good content?
  • LEADERSHIP  |  TUESDAY, AUGUST 20, 2013
    [Product] 9 Search Marketing Tips for Effective B2B Lead Generation
    Well”, he explained, “if our blog post has a 30 second demo video of our new product, the prospect will probably just see only 1 slide in 8 seconds”. The buyer is looking for vendor comparison data, competitor pricing charts, product/service features Vs. benefit matrixes, and other holistic market intelligence. Silence. Panda? Penguin?
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Product] Getty's New Free Stock Photos Come With a Price
    dove a little deeper into the product release and found two alarming takeaways. 1) You probably won''t be able to use it. No one wants a legal run-in over copyright issues. 2) If you do use these images, you will be Getty''s product. It''s not fun fighting off lawyers when you thought you were using an image under a fair use clause.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 20, 2015
    [Product] Taking a digital first approach to brand development: 3 key considerations
    Because adapting to mobile devices is so important, multiple companies have popped up to help companies design  simple, modern and easy to navigate websites  optimized for smartphones and tablets in more cost-effective, self-service products. We’ve already excelled past the need for just a website. For modern businesses, that’s a requirement.
  • ENGAGE  |  FRIDAY, SEPTEMBER 12, 2014
    [Product] Four Keys to Pitch-Perfect PR Pitches
    But it doesn''t have to be that way, and it’s really as simple as this: If the pitcher takes the time to know our product and pitches accordingly, then I will do my best to respond and—voila!—there’s Every year, we get hundreds of pitches for products to include in our holiday gift guide, yet we have never published a holiday gift guide.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 8, 2011
    [Product] Sales Intelligence on Google+
    Product releases. Yesterday Google announced the ability to create company pages on their Google+ social platform. Google+ hasn’t proven itself to be a primary social network yet but the integration possibilities and what it can do for search results has some potential. Industry news. How to’s. Partner news. Social Selling tips.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Product] Why Your Blog Is Failing
    blog with the periodic post about a new product launch, a new executive hire, or a new round of funding is fine; a blog fed with exclusively that content will fail to bring in a new audience to fill the funnel. It''s something your product or service can help solve. Their blog is failing. This post won''t talk about those. Do you know?
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 20, 2012
    [Product] The 5 Steps of Developing a Social Business
    The clients provide very minimal feedback on the products and/or services. The interaction with the customers is especially beneficial since the sales productivity significantly improves. Although social business is a relatively new aspect in business, it is steadily and successfully being employed across different types of businesses.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 20, 2012
    [Product] The 5 Steps of Developing a Social Business
    The clients provide very minimal feedback on the products and/or services. The interaction with the customers is especially beneficial since the sales productivity significantly improves. Although social business is a relatively new aspect in business, it is steadily and successfully being employed across different types of businesses.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 9, 2013
    [Product] Is Your Industry Hitting the Click Through Rate Mark? [CHART]
    by John Katsoulis | Tweet this Our marketing efforts only matter if people respond or click through our requests to engage with them. So for this week’s chart, we got right in the weeds and compared Average Click Through Rates (CTRs) across industries. Why would Industrial Manufacturing have click through rates almost three times the average? 7.03%.
  • HUBSPOT  |  TUESDAY, MAY 6, 2014
    [Product] 10 Tips on Making Your Marketing Automation Less Robotic
    Manager, Product Marketing, HubSpot). 2) Start Simple & Scale Up Over Time. Jeffrey Russo (Product Marketing Manager, HubSpot / Author of A Practical Guide to Getting Started With Marketing Automation ). 3) Keep Your Eye on the Prize: Nurturing Relationships. The term “marketing automation" may make you a bit nervous.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Product] Six YouTube Tools and Tips For Social Media Success
    This document is great for a team that has been tasked with starting the video production process, especially since it helps to get everyone on the same page. 2. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. Boost your social media presence by using YouTube.
  • WRITTENT  |  THURSDAY, FEBRUARY 20, 2014
    [Product] 57 Notable and Unique Content Marketing Ideas
    Why not be their lifeguard at rescue with quality product they badly need? Product Comparison Guides. It won’t take long to compile a chart that objectively compares your product or services to others in your industry, but you’ll be sure to win the hearts of prospects for making their life so much easier. Co-Creation. Posts.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 3, 2015
    [Product] 12 Ways To Ensure Your Email Marketing Packs A Serious Punch
    For instance are you trying to generate new leads, follow up on an offer download, collect audience feedback, increase awareness of a new product, nurture leads, facilitate the sales process? Let people know what they are going to get by using your product or taking whatever action you want them to take (e.g. You get the idea.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 4, 2013
    [Product] 3 More Critical Roles that Need SEO Skills
    Rather, every person in digital media production needs to know how their work affects search effectiveness. Panda and Penguin. Last month , I wrote about how SEO is not just the domain of consultants. Thing is, if you rely on Google to discover your content and give it the value it deserves, you will often be disappointed. Paid Search Leads.
  • REVENUE JOURNAL  |  WEDNESDAY, JUNE 15, 2011
    [Product] Yes, but WHO ARE YOU?
    I'm thinking of buying your product or service. It's a fairly serious decision, and I'm weighing a bunch of tradeoffs. One of my questions, given that I will be trusting you with parts of my life that matter to me, is, Who are you? What do I get? read more. web copy Websites that sell
  • SAZBEAN  |  MONDAY, SEPTEMBER 12, 2011
    [Product] Hard Learned Lessons about Advertising and Small Business
    The average selling price of one startup’s product was $1,200, but the advertising cost to obtain a single lead was over $300. By contrast, if the product price is $25,000 and the advertising cost to obtain a lead was $200, then the producer may have a viable marketing strategy. Trust but Verify. Gauge the Appropriateness of the Media.
  • BIZNOLOGY  |  MONDAY, JULY 8, 2013
    [Product] Why your social business platform doesn’t have 100% adoption
    The technology adoption lifecycle model describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups. That’s not to say that your enterprise social platform is doomed to fail or to be a niche product. Photo credit: Wikipedia.
  • BUYEROLOGY  |  SUNDAY, APRIL 17, 2011
    [Product] Importance of Context to Understanding the New Social Buyer Persona
      Context also serves as the foundation of ethnographic and anthropological research often associated with the design of products or services as well as experience design.  Image via Wikipedia.   This is especially true when you consider there are several important strategic areas evolving at a rapid pace. What is Context?
  • SAZBEAN  |  THURSDAY, MARCH 29, 2012
    [Product] Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI
    Such data aims to provide some concrete ROI behind the touchy-feely world of Likes, retweets and +1s — data that, on its own, amount to what Phil Mui, group product manager for Google Analytics, dubs “vanity metrics.” – Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI by Todd Wasserman. If they did, great.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Product] Join the i?marketing Roadshow! Next Stop, Atlanta May 28
    An exclusive look at the latest Act-On product roadmap, with a sneak peek of some very cool upcoming features. The i♥marketing roadshow is in full swing, and you’re invited to join the fun! i♥marketing marketing is a complementary half-day marketing workshop, but it’s much more than that. June 3: Los Angeles, California. From 12:30 p.m.
  • NUSPARK  |  SATURDAY, FEBRUARY 25, 2012
    [Product] A new eBook; Content Marketing Templates for Lead Generation
    Lack of customer focus; content that focuses more on a company’s products rather than the prospect’s needs. If you’re a content marketer, then you know the challenges you face. sound content marketing plan is critical to the success of your lead generation efforts. Some of the biggest challenges we see are: 1. So what do you do?
  • VIRALLY BLOG  |  MONDAY, MAY 18, 2015
    [Product] No time to blog?
    It is not just blogging either it’s any content production. When you understand that your prospects and in some cases your customers are searching for answers to their questions about your product or service you should want to be the company answering them right? So you think you have no time to blog? Really? Harsh but true?
  • EARNEST ABOUT B2B  |  THURSDAY, FEBRUARY 5, 2015
    [Product] Etiquette & Propriety: a quintessential guide to decorum in B2B marketing
    Mobile courtesy: As audiences and consumers increasingly browse and buy through new platforms, ensure that your products and services are mobile enabled to encourage and capture those away from their desktop. There’s an online survey, she says, on Buzzfeed. So this has me thinking – what pitfalls are there in the world of B2B marketing?
  • VIEWPOINT  |  TUESDAY, DECEMBER 17, 2013
    [Product] B2B Prospecting Data Just Keeps Getting Better
    Technology usage “intensity” score, by product (HG Data). The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Self-identifying keywords used on the company website (ALC). Company SWOT analysis (OneSource).
  • MODERN B2B MARKETING  |  FRIDAY, MAY 31, 2013
    [Product] 5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013
    They are the ones that resonate with your audience and really create an affinity between your customer, the messaging, and the product or service. It is a pretty gutsy move to make your product invisible when you get to the website, but this will stick out in the mind of your customer. 3) Game of Thrones Season 3. mean, True Blood?
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Product] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    In Adele Revella’s “ The Buyer Persona Manifesto ,” she offers this definition of a buyer persona : "It’s an archetype, a composite picture of the real people who buy, or might buy, products like the ones you sell.". Would you like your social media strategy to help increase website traffic, leads and sales? Avoiding "Ready, Fire, Aim".
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Product] Is your marketing still getting attention instead of paying attention?
    mean, CC said a lot of things, I am sure, and he likes the product. Bayer can’t exaggerate what it says about its products but it loves when someone else does because it just sounds better. I have been seeing a commercial on TV lately that features Yankee pitcher CC Sabathia pitching (groan) Bayer aspirin. ” Really, CC?
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Product] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    Make it easy for website visitors who are ready to learn more about your product or service to schedule a demo with your team by placing demo calls-to-action on key pages of your website, including your home page. Sometimes, your prospects will want to try out your product or service before deciding whether they''re a good fit.
  • MI6 MARKETING AGENCY  |  SATURDAY, DECEMBER 17, 2011
    [Product] Ready for the Empowered Customer?
    There’s a bit of a product plug but still some good insights and advice for marketers and customer service groups. The bad companies, with substandard products and services, that don’t listen, care, engage and adapt will have a hard time competing in this customer, consumer and citizen centric world we now find ourselves in.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Product] 5 Essential Tactics to Jumpstart Your Google+ Business Page
    After you've registered your page and populated it with your basic details, set up a schedule of discussions you'd like to have on industry related topics or problems that relate to your products/services. Start Discussions With Your Followers, Peers, and Influencers. Think of this as an editorial calendar for your Google+ page.
  • CK'S B2B BLOG  |  SATURDAY, APRIL 17, 2010
    [Product] Yes, B2B Marketers: THIS Is The Year Of Mobile (Yes, Really).
    Professionals are never without their mobile devices—because their performance and productivity depend upon them being connected to their teams and in-the-know on breaking information at the time it breaks. A running joke among many marketers is “Yes.Really! THIS is the year of mobile.” The problem? And the time is right now. by 2014. Guide.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Product] 12 Suggested Security and Privacy Guidelines for Social Media
    Related Stories How To Use Educational Videos To Build Your Brand In Social Media Creating A Social Media Marketing Strategy 5 Social Productivity Hacks For The Workplace. Recently a colleague of mine who’s a social media marketer posted a question on Facebook. Featuring Contributions from Global Thinkers.
  • CK'S B2B BLOG  |  TUESDAY, APRIL 9, 2013
    [Product] Mobile Innovation (Part 2): Innovating Brand Engagement Through Mobile
    As introduced last week , I'm currently running a 6-Part Article Series on Mobile Innovation that will illuminate 5 mobile innovation strategies across brand engagement, sales channels, product offerings, customer experiences, and value propositions.  audiences engage with their brands. Get Article #2 here.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 16, 2013
    [Product] The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond
    Command premium prices by delivering products at speed. Crowdsource product development, naming, and even marketing materials such as online videos. Author: Julio Viskovich Real-time marketing is a process that enables marketers to capitalize on real-time events and deliver a relevant message to the right person at the right time.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 25, 2011
    [Product] Building a Winner by recruiting flaws
    While others schools look for finished products, Coach says “I can fix that.&# Article in the Wall St. Journal with lessons for hiring managers everywhere. How to Forge a Softball Powerhouse. Hofstra Coach Started with a Broken Pitching Machine and Built a Team to Be Reckoned With. Twenty-one consecutive winning seasons. Bad location.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 6, 2011
    [Product] Sunday thoughts
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. Just got back from the Aprimo Marketing Summit. Great event. Great speakers. Seth Godin.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 16, 2012
    [Product] Who Won at the European Markie Awards
    Sony Professional Solutions Europe (PSE) creates and supplies products, systems, and solutions to the business market – verticals include retail, transportation, and healthcare. by Sheila Lahar | Tweet this The annual Markie awards have become synonymous with marketing automation and Revenue Performance Management best practices.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Product] The Democratization of Ecommerce Through SaaS (and the Importance of Uptime)
    This means when it comes to high holiday traffic, or maybe just high traffic from an appearance on Shark Tank or a product mention in your new documentary or TV show (referencing Beyonce and Duck Commander here), all you have to worry about is converting those new visitors rather than if your site will be able to handle the increased load.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 8, 2011
    [Product] What do you think of the content at Find New Customers, Hunter?
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. From Hunter Boyle of AweberCommunications to Todd Lebo of MarketingSherpa. Thanks Hunter. We’re flattered. Paul Dunay, Buzz Marketing for Technology.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 22, 2011
    [Product] The Fearless Competitor to review the new book by Mike Stelzner – “Launch”
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Win a free copy of this great book. Details below. This is due to the remarkable popularity of this blog (Thank You!) and our past book reviews. How YOU can win this book!
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Product] How to Create 200 Hours Worth of Marketing Content in One Night
    Great question. A “hack night” (or “hack day” or “hackathon”) is a specific amount of time set aside for a bunch of your team members, coworkers, or employees to get together and work toward some sort of productive goal, typically with the aim of completing a project from start to finish within that timeframe.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [Product] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    92% of B2B buyers use online resources to research products and services. Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers. How are marketers measuring social media success? hours.
  • MARKETING INTERACTIONS  |  TUESDAY, NOVEMBER 16, 2010
    [Product] Buyers Set the Pace for B2B eMarketing
    Products and solutions are growing in complexity that takes more time to understand, but the kicker is that your buyers don't have more time. The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer's friend. Maybe so, maybe not. In fact, quite the opposite is likely true.
  • PAUL GILLIN  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Product] What You Probably Didn’t Know About Editors
    Editors get little credit for what they do, but like film directors and record producers, their function is essential to a quality product. Editors take pride in seeing a product they can be proud of. This morning I spent 45 minutes cutting an article by a technology marketer by one-third. And that made me happy. Wrong.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 13, 2015
    [Product] Is your (Body of) Content Ready for Beach Season?
    product recommendation tied to the challenges they shared? Is your content failing you? Are you finding your click through rates are low, your leads are declining, your pipeline is looking way too thin, or perhaps, too flabby? It may be time for a quick content tune up, before beach season really starts. As a result they have achieved a 5.6x
  • BIZNOLOGY  |  FRIDAY, JANUARY 23, 2015
    [Product] Mobile will disrupt your industry: 3 ways to protect your business
    Anyone carrying and using a mobile phone creates a stream of data about their likes and their locations that many innovators plan to leverage for delivering improved products and services. How important is mobile for marketing your business in 2015? Even coffee only got support from just over half the respondents. That means some 4 to 4.5
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