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  • RADIUS  |  WEDNESDAY, MARCH 2, 2016
    [Product] 5 Ways to Get Your Executive Team on Board With Predictive
    Let the data speak for itself—analytics that show impactful insights and opportunities to achieve lifts in conversions or productivity will support the initiative to implement Predictive. Does the vendor’s product help support quarterly business reviews? Case Studies . Ask your rep for case studies that reflect your buyer use case.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 31, 2011
    [Product] 3 Tips for Better Blog Writing
    They are great writers themselves, but like any growing entity, they need to focus on their clients and providing impeccable services and products. I’m glad to see that there are more agencies focusing on content marketing for small businesses. Blogs should not be looked at in the traditional sense as corporate communications.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 12, 2013
    [Product] 4 Exercises To Improve Internal Collaborative Planning
    Teams including sales and product development (among others) also can benefit from an improved collaboration strategy. by Amanda Batista | Tweet this Collaboration is a ‘special sauce’ of Modern Marketing. Below are some tips to apply across your organization’s collaborative meetings and planning sessions.
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Product] Why Aren't My Facebook Fans Seeing My Posts Anymore?
    In a report from Nanigans, the company upheld the effectiveness of Facebook advertising by saying that: "At the core of Facebook’s advertising success is the company’s commitment to product innovation. If you manage a Facebook Page, you might be a little bit frustrated. But you don''t have to stay frustrated. Your turn!
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 23, 2016
    [Product] A Guide to Advertising on Facebook
    internet page views happen on Facebook ; and more than 40 million small businesses maintain active Facebook business pages to share photos, videos, and news about their products and services. When it comes to social media, small businesses lean heavily on Facebook. And with good reason: that’s where the customers are.
  • HG DATA  |  WEDNESDAY, DECEMBER 28, 2016
    [Product] HG Data 2016 and Beyond
    While 2016 has been a watershed year for HG Data, so much of what we’ve accomplished—from the new products we’ve released to the people we’ve hired—is indicative of where we’re going in the coming year. With the addition of Faith Chiang as our new VP of Product, you can expect our user-experience tools to become increasingly robust.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JANUARY 7, 2014
    [Product] [Video] Stunningly Unused Sales Technique
    They might talk about their company, product or service. Asking good sales questions is pivotal to your sales success. But, that''s not what I''m here to talk about today. Instead, we''re going to focus on what happens AFTER you ask these questions. And, it''s no secret that you need to be a good listener. To most people, that''s a big duh!
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 15, 2012
    [Product] B2B Marketing Game Changing Ideas
    One of the best ways to reinvigorate a flagging B2B marketing program is to find an entirely new audience for you existing products or services. Very few changes to the product were required to tap this rich new source of revenue. Sometimes it is not enough to simply make incremental progress on the small things. Blockbuster).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 16, 2015
    [Product] A CMO and CIO Love Connection Depends On This (should be obvious)
    The need to have one technology roadmap is paramount, but unlike technology maps of the past that are anchored in technology stacking limitations, the technology roadmap of the future will be a bi-product of the customer journey and the mutual understanding by the CMO and CIO of that journey. What is it? It is being customer-centric.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 12, 2011
    [Product] Living the Gourmet Life and then some….
    Ken provides Keynotes, consulting services and products designed to improve business performance. This week I thought I would make it easy. Less reading, a video from my You Tube channel on living a better life, a Gourmet Life! You Tube Channel: Sales Management Guru. Ken@AcumenMgmt.com www.AcumenManagement.com.
  • JUNTA 42  |  THURSDAY, OCTOBER 6, 2011
    [Product] Google Will Be the Largest Content Producer in Three Years
    The product diversification has happened, but the revenue results are lagging. A decade ago when I worked for Penton Media, Google was a hot topic. To partner or not? Do we open up our web content to Google’s spiders? It seems a silly discussion today, but it was big business then. And Google Grew. billion in profit. a historic low.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Product] International SEO 101: Which Domain Structure Should You Use?
    This type of data point is, of course, hard to gauge in a survey where customers are not actually buying products, but we did want to try to see if there might be a way to measure purchasing decisions, too. It was assumed that respondents would consider an in-country retailer to be able to ship products faster than an international store.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 9, 2013
    [Product] Better Calls To Action = More Conversions
    It’s the trigger that leads the visitor to engage in a meaningful next step with your organization — whether that step is engaging the audience in the comments, finding more content, or buying your product or service. The second tier for CTAs catches visitors while they’re considering your company, product, or service. On a top banner.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Product] 8 Elements to Successfully Scaling Your Global Social Media Strategy
    But when you have to scale across a global enterprise, taking into account multiple product lines, services and the various different types of customers and prospects – well, things can get really complicated. by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. Get Organized. Be an Enabler. Be an Inspiration.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 17, 2011
    [Product] What’s the ONE thing I should do in B2B Lead Generation?
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. If there was just one thing I could do to improve the quality of sales leads, what is it?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Product] Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook
    When you can start to [personalize] your product and marketing, and how you communicate to customers, you can start to have a relationship,” Brooks noted in his keynote presentation. These changes, as well as the role of content marketing, were explored this week at TechMarketing 360 in Dana Point, California.
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Product] The Growth Show: How Shopify Grew 10X in 3 Years
    Why growth doesn''t just come from having a great product. “When you call it a marketing team, no one knows for sure what you''re supposed to do. But when you call it a growth team, everyone knows exactly what the goal is and what you need to do everyday. Craig Miller. Why he doesn''t like the word "marketing".
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Product] How to Work Less and Accomplish More: Career Principles to Live By
    It’s amazing how following these steps can bring to the forefront exactly what you need to do with your time to be most productive and meet your goals. If you want to be less ‘busy’ and more productive as a business owner, you have to spend your time wisely. To read more content like this, subscribe to Insiders.
  • INTEGRATED B2B  |  THURSDAY, JANUARY 10, 2013
    [Product] Content marketing – old wine in new bottles?
    Imagine the following scenario: A buyer from a company is looking for a product just like yours and she begins to search for it, but instead of visiting your website or contacting your sales department (or your competitors), she examines other industry-related platforms and forums. But old wine is old wine…. The opposite if anything. Cheers!
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Product] Marketing Books to Millennials: One Author's Unconventional Growth Strategy [Podcast]
    The impact of a "free" product on The Underwriting's early growth. The importance of developing products and services based on the relentless study of the target audience. In 2013, Michelle Miller left her job at JP Morgan to write The Underwriting, a story about Wall Street and Silicon Valley targeted toward Millennials. to download.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Product] B2B Marketing Actions You Can Take Now to Have a Better 2013
    How does the holiday season affect your product or service? Generating leads is a priority all year long, but depending upon your product or service, will you be ramping up or slowing down your efforts in November and December? For B2B marketers, the last weeks and months of the year can also mean opportunity.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Product] 20 Marketing Automation Terms Marketers Should Know
    A lead that has decided to start a relationship with you by trying your product or service for the first time. It refers to getting internal approval to purchase a product or service. A traditional type of marketing in which audiences are interrupted with messages to purchase a product or a service. Brand Advocates.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Product] 11 Ad Agencies You Need to Follow on Twitter
    Our Director of Production, Vic Palumbo weighs in on production trends with @SHOOTonline https://t.co/J7hPFIDbSD It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive. 11 Ad Agencies to Follow on Twitter. 1) R/GA. Handle : @RGA. R/GA (@RGA).
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 29, 2016
    [Product] A B2B Reaction to Facebook Reactions
    Your customers are so happy with your products or services that they are happy to tell people. So many B2B marketers can’t really find their way out from behind a boring product or service to create content that really connects with their prospects and customers. Without words. They call these animated emoji reactions. Angry.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 1, 2011
    [Product] Google Plus was born prematurely and you should take advantage
    The details are murky (and if you do know details, please help me out in the comments) but before that happened, Google was able to build an entire new product: real-time search results. This is now becoming old news but it explains everything. Brands were deleted that were, in fact, true names run by true people, often celebrities.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, NOVEMBER 10, 2011
    [Product] Content Marketing Delivers Lead Insight to Sales
    Even though the process of buying industrial products and services has not changed much over the years, how industrial buyers prefer to go through their buying cycle has changed dramatically. On the contrary, it makes them more productive by providing valuable insight into the lead. Content marketing cannot do it all.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 27, 2011
    [Product] Buying software is easy. Fixing lead generation is hard.
    SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot. They are fine products from solid companies.). B2B Lead Generation | Buying stuff is easy – fixing problems is hard.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 25, 2011
    [Product] Speaking at the 140 Conference Long Island
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Speaking at the 140 Conference Long Island. fearlesscomp (Jeff Ogden, President of the B2B Lead Generation consultancy, Jeff Ogden. Why me? What do you think?
  • FEARLESS COMPETITOR  |  MONDAY, MAY 16, 2011
    [Product] Great guest bloggers coming
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Aprimo hired Find New Customers because of our world-class network of top experts. Now we bring you these top experts as guest bloggers. You’ll know some of these too. Plus many more.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 12, 2011
    [Product] @fearlesscomp to appear on SLMA radio
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Lead Generation | Another Guest appearance for @fearlesscomp. Jeff Ogden. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. No sign-up needed.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 5, 2011
    [Product] Changing direction | The difficulty in changing a tiger’s stripes
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Had a very interesting conversation with an SVP of Marketing for a $500MM software company this week. Their challenge? They sell mainly to IT, but want to sell to business leaders.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 20, 2011
    [Product] The Definitive Guide to Making Quota
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Sales | Tips from top experts. Ever wish you could discuss your sales challenges with top experts like Dave Stein, Jill Konrath, Kendra Lee or Kevin Temple? Now you can. What do you think?
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 19, 2011
    [Product] The Shrinking Cloud
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. In 24 months, 8 out of 10 (or more) “Cloud&# companies will be out of business. You heard it here first. Most are goners. First in get the easy money. Who will survive? What do you think?
  • AVITAGE  |  TUESDAY, JUNE 12, 2012
    [Product] Create Video Without A Camera
    The traditional video production process and techniques have a clear role for many video purposes. In short, this requires thinking and planning beyond an initial “point production” objective, with the aid of a content strategy. This is in service of the ultimate objectives of quality video with lower costs. The script.
  • CONTENTLY  |  MONDAY, JANUARY 23, 2017
    [Product] Why We Stopped Using the Word ‘Authentic’
    Others may not want to include names of competitors or competitors’ products. Language is certainly an important differentiator in marketing, yet every company wants to be authentic and sell authentic products. It’s an ad for a yoga studio. I’ve seen two variations, one for men and one for women. I am a runner.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [Product] 3 Business Blogs with Proven ROI from Industrial Companies
    Indium Corporation is a developer, manufacturer, and supplier of specialty alloys, solder products and solder paste. times increase in registration of community members; double-digit growth in paid subscriptions for their SaaS product RapidResponse and a BtoB Social Media Awards 2010 winner. Exhibit #2: Indium Corporation Blogs.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Product] 7 User Experience Tests to Do When Redesigning Your Website
    To ensure the process goes smoothly and that your end product is the best it can be, test early and test often. Closed Sort - When you provide categories that the participant must sort the cards into (example: services, products, about us, contact us). Designing your website can be a long and expensive process. 1) Competitive Analysis.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 25, 2013
    [Product] Marketing Made Simple TV now features “marketing qualified sales leads” a.k.a. sales leads
    If you are a company whose products and/or services or sold to marketing and sales leaders, you need to talk to Marketing Made Simple TV today! The New and Greatly Improved Marketing Made Simple TV show now delivers marketing qualified leads (sales leads) for you. That’s right. sales leads). Eloqua/Oracle. Act-On Software. IBM Social.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Product] Marketing Technology of the Future: Beyond the Customer Data Platform
    But they’ll still need people to come up with non-incremental products, non-obvious insights, and deals with other organizations. The last three minutes of my MarTech Conference presentation are driving me crazy. The preceding portions cover the current state of Customer Data Platforms. I have no trouble talking about that. Contextual data.
  • INFER  |  THURSDAY, FEBRUARY 23, 2017
    [Product] UserVoice Increases MQLs by 37% Using Predictive Marketing
    UserVoice deployed a fit-based Infer Predictive Scoring model, and is now able to identify and prioritize leads based on how likely they are to purchase the company’s product management software. Armed with new predictive insights, the company saw a 2x increase in conversion rates and a 3 7% increase in marketing-qualified leads.
  • SALES ENGINE  |  TUESDAY, JANUARY 5, 2016
    [Product] If Your Leads Stink, Time to Update Your Buyer Personas
    Editor’s note] This is why content development can be outsourced, even when you have a complex product. In order to use your content to attract a buyer’s attention, you need only understand the issues and problems that he or she is facing and not the intricacies of how your product works. Who are they? Easier said than done, I know.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 25, 2015
    [Product] Interesting Infographics: What to Do When Leads Go Cold
    Offer up some statistics or more information about your product. We’ve all been there. You’ve been talking to a prospect, things seem promising, and then all of a sudden you’re getting nothing but radio silence. You really thought that you had that sale, and now you’re left scratching your head and trying to figure out what went wrong.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Product] 4 Crucial Steps to Take Before You Start Writing Your Next Ebook [Video]
    First, what resources do you have to help with the production of your ebook? Second, based on the resources available, what’s your timeline for the production of your ebook? This post is an excerpt from the video series The Ultimate Guide to Creating an Ebook for Lead Generation. Not a fan of video? Read the transcription below.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 8, 2013
    [Product] The Zen of an Awesome Demo Video
    Not all products are as intuitive to use as the iPhone – The service or product you sell may have more than one button, brilliant but optional features or even a concept that is so revolutionary even your early adopters won’t get it the first time ’round. How does your product fit into those?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, MARCH 5, 2012
    [Product] Never Wing a Cold Call
    I spend nearly all of my time sleuthing on the Internet for new and cool, sales productivity software tools. Today, Nancy Nardin of Smart Selling Tools shares her reaction to a fast-dialing cold caller who was "following up" with her after she'd visited his company's website. In short, I'm just like the prospects who visit your site.
  • TRAACKR  |  WEDNESDAY, JULY 15, 2015
    [Product] The Content Marketer’s Guide To Influencer Marketing
    Crowdsource ideas / insights for your content and give credit to participants in your final product. In the last 10 years, B2B and B2C organisations alike have adopted content-driven strategies to attract, convert, nurture, and support customers. Influencer marketing and content marketing can’t really exist without each other.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Product] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
    Showcase Pages are niche pages branched off of a main company page that allow that company to promote specific products or market to a specific buyer persona. Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there''s no big announcement. Check ''em out.
  • THE B2B RESEARCH BLOG  |  THURSDAY, FEBRUARY 14, 2013
    [Product] Three customer insights for your marketing plan
    Identifying segments on this basis leads to a much better ROI – marcomms resonate, propositions have greater appeal and new products see higher demand. Spring. As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. But insights into what exactly? What really matters?
  • CHIEFMARTECH  |  MONDAY, MARCH 21, 2016
    [Product] Marketing Technology Landscape Supergraphic (2016)
    Most marketing tech products now come with plug-and-play support for the major CRM and marketing automation platforms. I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. Finally! ). It is intended only for discussion purposes.
  • HUBSPOT  |  TUESDAY, APRIL 16, 2013
    [Product] How to Modernize an Old-School Event Marketing Strategy
    1 Using space at an event to promote your product. You would put up your logo on a sign (the same sign that everyone else had, of course) and you would stand at your booth willing to talk to anyone about your product or service who walked by. Kind of chill, but still productive. Trades shows and events. Or too old-school? Right?
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Product] 10 Examples of Brilliant Email Marketing (and Why They're So Great)
    This could be anything from filling out a form to purchasing a product. Because this email is about driving awareness of a new product rather than converting someone to become a lead or customer, that''s all you really should be noticing. At one point or another, we all need inspiration to do our jobs better. 1) BuzzFeed. Who knows?
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Product] 6 Jobs the Best Social Media Managers Actually Do
    They will constantly get questions and comments about their company''s products, services, and content -- which may not always be positive. A social media manager also needs to engage one-on-one with potential customers who are considering your product or service, or simply need your help. 1) Content Creator. Skills Necessary.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JANUARY 28, 2013
    [Product] Get the Jump On New Sales Opportunities
    Happy clients who go to new organizations can replace their existing vendor with your products/services. I recently got an email from LinkedIn. The subject line read: "See Mike O'Neil's new job, plus 652 other changes in your network." Curious, I opened it. At the top I read, "Jill, 653 people you know changed jobs in 2012. Here's the deal.
  • SYNECORE  |  TUESDAY, MARCH 10, 2015
    [Product] Why Define? Persona-Based Content Marketing Personalization
    Why are our products or services important to them? There are a variety of different ways to personalize the web experience for the user. So far, we’ve explored only one— channel based personalization. In this post we’ll take a look at persona based personalization. The goal of your website is to attract visitors to convert into leads.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Product] 5 Quirks of the Human Brain Every Marketer Should Understand
    A product that helps you “stop eating foods that make you fat” will likely do better than a product that helps you “start eating foods that make you lose weight" -- although, of course, these messages will appeal to different audiences, as well. The technical term for these flaws? 1) Attribution Error. 4) Belief Bias.
  • CMO ESSENTIALS  |  FRIDAY, DECEMBER 11, 2015
    [Product] Over-Creating (and Under-Utilizing) Content Is Bad for Business!
    By being smarter about the content creation process, gaining insight into how and when content is used, and empowering sales teams to easily access content the moment it’s needed, organizations can ensure they are accurately allocating marketing resources, improve overall productivity, and support the sales team with relevant and useful content.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Product] 20+ Metrics for Measuring B2B SEO Performance
    Search Engine Optimization Productivity. Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. Unless specified otherwise, all metrics are assumed to be tracked on a regular (at least monthly) basis. Search Engine Optimization Fundamentals. Organic search engine traffic.
  • HUBSPOT  |  FRIDAY, APRIL 6, 2012
    [Product] 11 Essential Elements of a Well-Designed Marketing Ebook
    9) Product/Service Call-Outs. To achieve this goal, your ebook content should be majorly educational -- not product focused -- in nature. But does that mean you can't or shouldn't sneak in a few mentions of your product or service into them when appropriate? How many ebooks does your marketing team have in its content arsenal?
  • HUBSPOT  |  TUESDAY, MARCH 19, 2013
    [Product] How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
    The co-owners of FotoBridge leveraged inbound marketing tactics to tell a compelling story about their brand, product, and customer success on both their website and social media channels. Consider Co-Marketing: Launching a new product or service line? public relations can be a critical ingredient in your marketing mix. Snooze.
  • CMO ESSENTIALS  |  MONDAY, JUNE 1, 2015
    [Product] 3 Top CMOs Talk Organizational Culture and Brand at CMO Summit
    Airbnb’s Mildenhall provides a clear framework, “Culture boils down to people, process, product and values. I recently attended the annual Spencer Stuart CMO Summit. At this, there was a notable absence of the toxic cocktail of obsession-with-the latest-trend and tenure anxiety that often characterize marketing conversations.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, OCTOBER 2, 2011
    [Product] HubSpot's Strategy for Winning the Marketing Automation Horserace
    The key initiatives here are a “platform” program and app store that allow HubSpot partners to sell products that integrate directly with HubSpot’s data and user interface, and a “services marketplace” that makes it easy to find vendors for marketing tasks such as program design and content creation. Here goes. What Does It Mean? Well, sure.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Product] Why Agencies Should Abandon Advertising and Invest in Owned Media
    My company recently worked with a large brand that was so disillusioned with the ambiguity tied up in paid media that it elected to pull its entire seven-figure marketing budget, discount its product, and instead sink money into channel partnerships and slotting fees. This product wasn’t new to the market. billion in invalid traffic.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 19, 2015
    [Product] SiriusDecisions: Top 4 Ways to Get your Value Selling Program Right
    You’ve invested a lot of time and effort in developing your B2B value selling / ROI tools and program, But the evolution from product to value can have its challenges. trying to get your sales reps and specialists to better communicate and quantify your unique value. Are your reps and consultants: a. 2) Can they do the job?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 19, 2014
    [Product] How Data Can Be a Competitive Weapon in Your Content Marketing
    Dennis is a contributing author to the book “ 42 Rules of Product Marketing ” and is Editor of the DNN blog. Editor’s Note : Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Follow Dennis on Twitter @dshiao. We’re competing for YOUR attention. To you, they all look the same.
  • KEO MARKETING  |  TUESDAY, MARCH 7, 2017
    [Product] Why mobile website design is no longer an option. It is required.
    Consumers are now able to search for products, services and information on their mobile devices always as well as connect with the businesses that offer them. Since its introduction in the early 2000’s, the smartphone has become an indispensable technology. According to Pew Research , 77% of Americans own a smartphone. Mobile Optimization
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Product] What is the role of content marketing in an ad-free world?
    Traditionally, those provocations might be ads, coupons or product samples. By Mark Schaefer. Here’s the current state of my advertising consumption. I subscribe to digital versions of The New York Times , The Wall Street Journal and my local paper. I have not seen a newspaper ad in five years. Maybe longer. No more malware.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Product] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
    By bringing external data into Eloqua, modern marketers can expand their prospect and customer profiles to include activities relevant to digital assets, and track any customer activity through earned, owned, and paid media,” noted John Stetic, VP Products. by Eloqua | Tweet this Is your organization customer obsessed? Oracle Eloqua Profiler.
  • SNAPAPP  |  WEDNESDAY, MARCH 4, 2015
    [Product] SnapApp Customers Come Out on Top at Killer Content Awards
    EMC’s award recognized their EMC Store, making it easier for customers to learn about EMC products, compare products, and obtain pricing. We love seeing the amazing content our customers create – and the equally amazing results they see for their demand gen programs. Winners will be announced in early April.
  • WRITTENT  |  THURSDAY, MAY 16, 2013
    [Product] Does SEO Copywriting Limit Creativity?
    Don’t be afraid to spend time between tasks doing “non-productive” things, like taking a walk, browsing competitors’ content, or chatting with customer service reps. Breaks not only recharge your creative batteries, they also make you more productive and help you generate new ideas. Image Credit: Kukhahn Yoga/Flickr. SEO.com. Hubspot.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 1, 2013
    [Product] 3 Marketing Personalities You Need to Manage
    There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! In over 15 years as a marketing consultant, I’ve worked with a lot of great clients. 3 Marketing Personalities You Need to Manage. 1.Myopic Marketer. Pinterest!
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 23, 2011
    [Product] B2B Marketing Trends I’m Thankful for
    They will take advantage of the long-tail of demand , which allows them to get found online for even the most obscure products and services very cost-effectively. There are two major developments for B2B marketers I’m thankful for. Citizen Marketing and Social Media. Measuring Marketing Results is More Accurate. ” What say you?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Product] 10 Simple Edits That'll Instantly Improve Any Piece of Writing
    Make them say “yes” enough and they’ll get the feeling that your product or service can help solve their problem. Pronouns like “you,” “your,” and “yours” will help the reader see themselves in your copy and, consequently, in the story your product or service is trying to tell. Are you ready to edit your copy like a pro? Let’s focus.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Product] 3 Ways to Use Data For More Strategic Customer Centric Marketing
    This will help your customers and prospective buyers feel validated in purchasing your products in services because the information they’re receiving is valuable to their shopping and preferences. Here are three important tips to support your activities and help your teams not fall victim to the traps of being daunted by data!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 3, 2013
    [Product] CMO Insight: Tips For Managing A Shifting Role
    Emulating the agency business model- “ Successful marketing leaders have witnessed a direct correlation between collaborative, agile team models, and productivity.” With the convergence of concurrent technology, marketing leaders have to develop strategies for and hire talent to support these emerging tactical musts.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, MARCH 16, 2013
    [Product] An End to B2B Social Media Madness
    But your video products must be sophisticated, professionally produced, and no longer than 3 minutes. Resist the temptation to include sloppy, home-made productions, or hour-long webinar presentations. As if CMOs needed another cause for termination. This is the online mother ship of your brand. Blog Correctly, or Don’t Have One.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JANUARY 14, 2013
    [Product] How Telling Stories Boosts Your Sales
    Organizing your sale around a story can help customers see the bigger picture that your product will deliver within their organization, and it’s a great way to remind yourself how and when to present each portion of your sale. . You then encourage them to try the product, too. Every sale tells a story.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 17, 2012
    [Product] The Marketing Skills Gap is Very Real
    He chose to focus more on product development and strategy consulting. by Christina Pappas | Tweet this Marketing might be in my blood. My father was a marketer before me, back in the 80’s and 90’s on the cusp of the personal computer and the birth of the Internet. No matter the tactic, my dad delivered, ending up a VP in a few short years.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 13, 2017
    [Product] Report: More Organizations are Embracing Agile Marketing Strategies
    Agile focuses on improving the speed, productivity, adaptability, and responsiveness of creative work,” said Joe Staples, chief marketing officer at Workfront. A number of companies are turning to agile marketing strategies to resonate with their customers and drive results, according to new research. Reaping the Benefits of Agile Marketing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 21, 2014
    [Product] Event Marketing – The One Secret To Killer Events
    ” Jo Roberts is the Senior Product Marketing Manager at MarketingProfs host of their awesome B2B Forum. I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. These folks really get it!”
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 31, 2015
    [Product] Make Events More Measurable with Event Marketing Technology
    Most notably, as we see in Figure 1, event management users are 75% more effective (reporting a 4 as “effective,” or a 5 as “very effective” on a 1-5 scale) at increasing their overall productivity via integrated marketing technologies than non-users (67.9% Event marketing is no walk in the park. But wait… there’s hope! vs. 38.8%).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Product] 6 Key Metrics to Measure Success from Your Retargeting Programs
    Why it matters: Nurture touches are an extremely important metric because they can help you generate higher quality leads, i.e. folks who are actually ready to buy your product. Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Lead Conversions/CPL. Nurture Touches.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Product] 5 Major Challenges Marketers Face (And How to Solve Them)
    Why It's a Challenge: Before you can start generating leads for your sales team to convert into customers, you have to actually get the attention of your audience and get people interested in your business, product, or service. Every marketer faces different challenges. And hey -- that’s great! What's Your Biggest Marketing Opportunity?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 14, 2011
    [Product] The 7 Fundamentals of Starting a Company Blog
    If you’re customer-focused and passionate about your product, that will show through. It’s more than ideas. It’s more than marketing. Starting a corporate blog is a commitment and should be carefully thought-through before executing. Let’s all help her out, shall we? Are you built to blog? There. I said it. Thanks!
  • JUNTA 42  |  THURSDAY, SEPTEMBER 10, 2015
    [Product] A Simple Content Marketing Model Most Companies Ignore
    Having an awesome product, an outstanding service, or a compelling cause is no longer enough.”. According to Julie Fleischer, senior director of data + content, KraftRecipes employs 20 culinary professionals who work with Kraft products every day. blogs, in-person events, videos, etc.) That’s a lot. Could there be a better way ?
  • CONTENT STANDARD  |  MONDAY, OCTOBER 26, 2015
    [Product] No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016
    Don’t they care that those products, while branded as being so New England or the healthy breakfast alternative , are actually laced with the same chemicals found in regular Coca-Cola. This same hesitation applies to the products we buy and the services we use. Don’t they know they’re being lied to? Such sad sacks.”
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 14, 2017
    [Product] Live Video in 5 Steps: From Creation to Measurement
    From product unveilings to interviews, people naturally gather around this “watercooler” type of content to stay up-to-date on the latest trends and events. Author: Cameron Jahn Live video has tremendous power to bring people together. Content Creation. Content Promotion. Creating content is just one piece of the puzzle. update on Twitter.
  • KAPOST  |  FRIDAY, NOVEMBER 11, 2016
    [Product] The 3 Rules for Marketing Alignment with Content
    Here’s a framework that Kapost developed from studying the production processes of hundreds of successful teams: Rule 1: Agree to an Organization-Wide Goal. ” Some tips for an effective governance board: Appoint leaders from multiple teams including sales, customer success, account management, product, and engineering.
  • THE FORWARD OBSERVER  |  THURSDAY, SEPTEMBER 19, 2013
    [Product] How To Give Your Calls To Action a Fighting Chance at Generating Leads
    If a website visitor is reading a blog post or website page about a specific product or service, include CTAs related to what the visitor is learning about on that page. Often, that content is a white paper, eBook, webinar or a newsletter. It’s like a golfer who makes one minor change to his swing and improves his game dramatically.
  • WEBBIQUITY  |  MONDAY, AUGUST 29, 2011
    [Product] Review: Six Small Business CMS and Web Marketing Systems
    For businesses looking beyond “free&# tools, here are six CMS and WMS options that can help you get more sales and marketing productivity out of your website, while being easy on your web content contributors. What’s the best web content management system (CMS) for your small business? CMS Only. Squarespace. LightCMS. The catch?
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 6, 2012
    [Product] The Social Media MBA: Part 5: Application and Integration of Social Media
    You have to get your customer’s Attention , build their Interest in your product, and convince them they want your offer by building Desire. For example, a company Facebook page is a great way to post updates about products or services, as well as inviting customers to post pictures and comments about the products/services.
  • HUBSPOT  |  FRIDAY, JUNE 17, 2016
    [Product] 5 Psychological Concepts That'll Strengthen Your Social Media Strategy
    We do this because we feel it enhances productivity -- whether or not that is true is an entirely different argument. For brands, this means there is an opportunity to tap into this psychological fear to suggest that your audience could be missing out if they don't buy your product, or attend your webinar, or check out your new website, or.
  • RADIUS  |  THURSDAY, MAY 7, 2015
    [Product] Breathing Life into Our Classification of Small Businesses
    We divide them into NAICS industries based on the products they sell. When we sell to small businesses we bucket them into arbitrary categories that tell us nothing about their likelihood to buy–only their likelihood to use products. We’ve all visited small businesses before. However, according to the U.S. There’s a big difference.
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Product] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    Here are some examples of JSON-LD using the Product Schema type. Today, we’re going to chat about Knowledge Graph listing. As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. As a bonus, it can be perceived by searchers as adding legitimacy and trust to your brand. Great!
  • JUNTA 42  |  MONDAY, SEPTEMBER 12, 2016
    [Product] Prepare to Be Ignored if You Don’t Have Subscription Goals
    These companies are some of the most innovative in the world and create many of the products you use on a daily basis both personally and professionally. These leads will be way more likely to buy from you if you nurture them over a longer time by delivering real value outside the products and services you offer. This has to change.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Product] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    In Adele Revella’s “ The Buyer Persona Manifesto ,” she offers this definition of a buyer persona : “It’s an archetype, a composite picture of the real people who buy, or might buy, products like the ones you sell.”. Would you like your social media strategy to help increase website traffic, leads and sales? Avoiding “Ready, Fire, Aim”.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Product] 70 New (Really) Marketing Automation Stats
    Among B2B marketing managers, the most important criteria for a marketing automation system are (1) price, (2) product integration (e.g., Email is ranked as the #1 preferred communication channel by consumers for initial introduction to a product/service, learning about a product/service, and post-purchase follow-up about a product/service.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 27, 2013
    [Product] How to Install and Get the Most from reddit Tools
    Related Stories How to Be Socially Productive: Tips From The Social Media Pros! There is a famous saying, “A workman is only as good as his tools.” This is a rather old saying and should be amended to “worker” and “their”. Anyway, the essence applies to all forms of work, even internet marketers! And most internet marketers would agree.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Product] 6 Lead Nurturing Emails Every Business Should Send
    Remember, these emails shouldn't be overtly salesey, but should correspond to your product and service offerings that solve their problems. Or perhaps some technical aspects of your product are still worrisome. Have your product engineer reach out with an email that will help address any final objections. Gleanster Research ].
  • HUBSPOT  |  MONDAY, OCTOBER 1, 2012
    [Product] A Step-by-Step Guide to Flawless On-Page SEO [Free Template]
    Another exception is overview pages like services and product pages, which outline what all of your products and services may be. On-page SEO refers to the process of optimizing specific sections of your site content to make it more clear for users and search engines. That's. a lot of responsibility. Sounds pretty awesome, right?
  • FEARLESS COMPETITOR  |  MONDAY, JULY 11, 2011
    [Product] Good news/bad news in BtoB sales
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. According to CSO Insights. the following statistics were just released. 59.4% of salespeople made quota in 2010. Conversely, over 4 out of 10 missed quota). What do you think?
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