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  • VIDYARD  |  TUESDAY, APRIL 26, 2016
    [Product] Introducing the Worst Buzzword Ever: #Crexecution
    This one actually happened to me. I was working at a tech company, and a graphic designer and I were in charge of all the creative production in marketing. If you don’t have a good concept, you have no chance at producing a good end product. It’s a middle ground for marketers, a way to actually get the best of both worlds.
  • CAPTORA  |  TUESDAY, MAY 17, 2016
    [Product] Want to Close the Digital Marketing Skills Gap? Focus on the Right Tech, Not Talent
    The solution lies in how marketing technology companies build and integrate the next generation of products — and what profile of marketer will be able to leverage them to achieve amazing results. Many of the most prominent marketing tech companies were born out of this revolution — Marketo, Omniture, and Adobe Suite, to name a few.
  • HINGE MARKETING  |  THURSDAY, APRIL 3, 2014
    [Product] Hinge’s Fab Five: March 2014
    LinkedIn recently announced that it’s retiring the Product and Services tabs on company profile pages, effective April 14th. On each of these showcase pages, companies can feature a product or service. Top Professional Services Marketing Content from March 2014. Each month an enormous amount of content is published on marketing.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Product] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    In Adele Revella’s “ The Buyer Persona Manifesto ,” she offers this definition of a buyer persona : "It’s an archetype, a composite picture of the real people who buy, or might buy, products like the ones you sell.". Would you like your social media strategy to help increase website traffic, leads and sales? Avoiding "Ready, Fire, Aim".
  • SALES ENGINE  |  WEDNESDAY, AUGUST 10, 2016
    [Product] How can you produce content for me when you’re not an expert?
    A common issue in B2B companies with a complex product or service offering is whether or not they can outsource content production that will resonate with prospects. It’s not about your product and service because the early stage buyer doesn’t care about that—yet. This company gets me. Content Creation
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Product] Business Blogging as an Equalizer for Small and Medium Businesses
    Provide your readers with valuable content on topics that focus on them and their goals, rather than blowing your horn and ramming your own products or services down their throats. your product management team, executives, external influencers). Being the small kid on the block is never easy. Often, there is no time left for blogging.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2015
    [Product] 7 Lessons To Help You Produce Content That Converts
    Are new age digital marketers keen on knowing the latest product features of a new content automation tool, or would they prefer to read about case studies on which marketing strategies worked for other competing brands in the industry ecosystem? But what exactly is content that converts? What gets measured, gets managed”. Peter Drucker.
  • BIZNOLOGY  |  FRIDAY, JANUARY 9, 2015
    [Product] From “digital first” to “digital everyone”
    Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available. Everybody is talking about how brands should become even more digital, how processes have to be digital, and of course, how a digital way to perform has to be established.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 10, 2013
    [Product] The Move Towards Cross-Channel Marketing
    Make sure everyone is on board with the same information and not offering buyers information or products they’ve already refused. Brands and buyers have a special way of interacting with each other. The times have changed and buyers expect a lot more than many businesses can and are willing to accommodate. ”  .
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 9, 2009
    [Product] Marketo Sales Insight Expands Salesforce Access to Marketing Data
    Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. I had a personal demonstration last week (are you impressed?), but there’s an online demo that seems to cover pretty much the whole product. three Web site visits in two days).
  • ACT-ON  |  FRIDAY, JULY 15, 2016
    [Product] 8 Killer Tips for More, Better, Earned Media
    Seventy-seven percent of people are more likely to purchase a product when they hear about it from a friend. Key takeaway: Allow consumers to see themselves, or something else that feels very personal, in your product to generate more earned media. 2. Some hit it big; others achieve average results or simply strike out.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 30, 2014
    [Product] 4 (More) Attributes of Your Next Content Marketing Star
    Industry, Product & Customer Knowledge - Marketers should work with other departments of the company to ensure they know what they're writing about. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Content Marketing
  • MARKETING ACTION  |  MONDAY, FEBRUARY 10, 2014
    [Product] 5 Traits of Great Marketing Content
    It’s daunting when you think about it: At any given moment, more than three-quarters of your potential customers are busily checking you out, making value judgments about your products and services in order to narrow their options and, if you’re lucky, contact you. Eighty percent. Which means you’d better have great content. Sign Up Today.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 9, 2011
    [Product] Lead Nurturing Overview
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. 20% more sales opportunities.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 9, 2012
    [Product] Selling, It's What You Do!
    Tip 1: “ Think about your product as a verb.” If you think you sell gluing (a verb), you’ll talk about the role your product plays in your customers’ business.” Instead of discussing what your product can do, listen to what they need from your product. The other day, I came across an article on Inc. Genius!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Product] The Essential Guide to Creating an SEO-Friendly Customer Journey
    If you bought a pair of sneakers, perhaps you found them by searching "best sneakers for marathons" or "sale on running shoes." If Google was the first place you went to find the product or service you wanted, then you''re a very typical buyer in today''s internet-driven world. Think about the last time you made a major purchase online.
  • VIDYARD  |  MONDAY, JUNE 27, 2016
    [Product] Legal Rights in Your Video Soundtrack — 5 Questions to Ask Yourself
    My goal is to help clarify and perhaps simplify an area of video production that is riddled with confusion and misinformation. Due to shrinking production budgets, most companies don’t have the funds to license popular songs by well-known artists for every campaign they run. How Can I Use An Artist’s Music In My Video? Music Dealers.
  • LEAD LIAISON  |  THURSDAY, MARCH 24, 2016
    [Product] Identify People that Visit Your Website
    You also must be able to target precisely who is visiting your website and what it is they hope to gain from your website, your content, and your products and services. Yes You Can! Identify People that Visit Your Website. So, you’ve got a website up and running and you think you’re doing well in terms of attracting people to your website.
  • 3D2B  |  TUESDAY, FEBRUARY 23, 2016
    [Product] 4 B2B Sales and Marketing Trends You Need to Watch in 2016
    Equally important (or more so), they can sift through product reviews, visit niche forums to tap into expert advice, and join relevant conversations on social media platforms. Quality leads fuel sales and marketing productivity. We’re still in the opening weeks of a new year, wondering how it will unfold. Lead Generation
  • CEROS  |  TUESDAY, JULY 19, 2016
    [Product] The Hero’s Journey: How to Create Protagonist-Centric Brand Content
    Telling a story where the customer is the hero works wonders, as the viewer can imagine herself using your product. Instead of putting your product at the forefront, show how your company can help the consumer overcome an obstacle. If your company is in something a little drier, think about the end result of what your product does.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, FEBRUARY 27, 2013
    [Product] A Guide to Creating a Thought Leadership Campaign
    Your focus needs to align with your audience’s focus and priority, not just your product and offering. Situation: Your B2B company is not seen as a thought leader in your industry. You have been asked to develop a campaign to establish your company as a thought leader and become one of the leading voices within your industry. Your Turn.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Product] Publishers: Stop Sending Terrible Emails
    Taming this number is vital for maintaining a healthy contact list to use for promoting your own products or those of potential advertisers. You’re able to directly market to them the digital products that align with their previous purchases or actions taken, and then earn their trust along later stages of the buying journey. Media
  • BIZNOLOGY  |  MONDAY, MARCH 14, 2016
    [Product] Using email effectively in your content marketing
    You may have to create different content (and separate mailing lists) for different audience segments if you are marketing more than one product/service. Everyone hates email. And yet, most of us find it indispensable. It’s pretty great, except for its overwhelming volume and relentlessness. That’s not a bad thing. Spam is a bad thing.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, APRIL 28, 2013
    [Product] Old Ways of Doing Business, No Longer Work
    Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com , www.YourSalesManagementGuru.com. He is the Senior Partner of Jonathan Farrington & Associates , and CEO of Top Sales World , based in London & Paris. YourSalesManagementGuru.com.
  • ACT-ON  |  TUESDAY, APRIL 26, 2016
    [Product] How Major Brands Are Winning Through Episodic Content
    So how do you cook up really great marketing content that will get your prospects to love your brand and want your product? Marketers are told that they must start thinking and acting like publishers – and to their credit, many of them are. So how do they reach their audiences with greater effectiveness to forge connections and engagement?
  • KEO MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Product] Overcome New Customer Acquisition Challenges with Inbound Marketing
    Investors are interested in this metric because it highlights product profitability, how much customers can bring in and the cost of obtaining them. Business-to-business (B2B) organizations sometimes struggle when it comes to acquiring new customers. This is called the customer acquisition cost, or CAC. B2B Marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 24, 2015
    [Product] Marketing to the B2B Millennial: 6 Things to Remember
    Gen X and Baby Boomer members tend to prioritize based on speedy delivery of products and quick responses. Developing new slang, using selfie sticks, and religiously watching reality shows are a few of the most commonly used characteristics to describe the Millennial generation (ages 18-34). Did you know? Noticing a trend? Final thoughts.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Product] 7 Tried-and-True Ways to Defeat Writer’s Block
    An article in 99U describes how Stephen King uses the force of habit and routine to become so incredibly productive: Everyday between 8:00 and 8:30 a.m. Habits are foundational to productivity. You will create excellence and productivity as a blogger or writer by following routines and building habits. Reading is primary. It is.
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Product] 25 Inspiring Quotes From Unlikely Inbound Marketing Experts [SlideShare]
    Put your customers at the center of your data publication strategy; if the facts, figures, and reports you publish don’t help them do their jobs more easily or make the case for your product, move on. We all know famous inbound marketers, from David Meerman Scott to Seth Godin to Guy Kawasaki to our very own Mike Volpe.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 23, 2013
    [Product] Marketing Innovation Content Chat: It’s All About The Customer
    We go from products to pitches. A5: In a way, content + empowered employees (stories) = the products of the future #socialbusiness #contentchat. What is the future of Marketing Innovation? think we’ll see more  customer-centric CMO s. We’ll see more human brands , interacting with their customers in a more personal.
  • HINGE MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Product] How to Run a Successful Lead Generation Campaign
    Lead Generation : The initiation of consumer interest or inquiry into products or services of a your firm. Lead Generation Campaign : The process of capturing and simulating interest in a service or product for the purpose of developing leads. Basic Terms of a Lead Generation Campaign. Building Your Lead Generation Campaign.
  • TOMORROW PEOPLE  |  THURSDAY, OCTOBER 18, 2012
    [Product] How to Make the Phone Ring: Turn Prospective Customers into Paying Ones
    Worldwide, 32.7% of the population use the internet , with 78% conducting product research online. 46% of daily internet searches are for information on products and services. We've all been there. Work's crazy, business is booming and you've been run off your feet to such an extent you've had to send your shoes in for a retread.
  • MARKETING EDGE  |  FRIDAY, JANUARY 12, 2007
    [Product] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2010
    [Product] Do You Have Any Idea Who You're Talking To?
    In all fairness, looking back on my days in product marketing, I don't recall many of us creating personas either. It's a no-brainer: You can't make a connection with your audience unless you know who you're trying to reach. This gets down to marketing basics – you need to develop buyer personas. What is a Buyer Persona? But Do You?
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 15, 2015
    [Product] Do B2B Customers Want to Tweet a Purchase?
    According to an IDG global mobile survey , 92% of senior executives own a smart phone and 77% report using it to research a product or service for their business. Due to a slight production slowdown, they need their next shipment in 33 days instead of 30 days. This is not just for products. It is not about Emoji.
  • CONTENTLY  |  FRIDAY, AUGUST 19, 2016
    [Product] 5 Ridiculously Weird Brand Name Origin Stories
    AB InBev owns about 200 brands of beer, employs over 150,000 people, and is responsible for almost 20 percent of worldwide beer production. Budwieser Budvar owns seven brands of beer, employs about 600 people, and is responsible for less than 1 percent of beer production worldwide. Even Wiz has his own brand of rolling papers. Amazon.
  • CLIENT BRIDGE  |  MONDAY, APRIL 16, 2012
    [Product] INFOGRAPHIC: Social Discovery Platforms
    Social Discovery is the process by which a user finds and connects with others in order to learn about products, services or interests. Social Discovery sites have experienced a huge rise in popularity and have become the preferred product research tool for some consumers. View Original Article
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Product] B2B Marketing: Winning net new customers is #1 goal…
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in online lead generation. for 2011 and 92% raised quotas. Only 6.5% were very confident. The lowest ever! contact-form].
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, MARCH 24, 2013
    [Product] Sales Mgmt: Training; Learn from Disney U
    Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. Sales Leadership:  What is your training plan? Learn from “Disney U”. As a sales manager one of your responsibilities is to develop the professionalism of your sales team. 
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 19, 2012
    [Product] Sales Leadership: Closing Summer Business
    Ken Thoreson provides motivational keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. Sales Leadership:  Closing Summer Business. But just in case you need some help, I listed a few ideas to simply get everyone started. Increase your sales strategy. 
  • CEROS  |  THURSDAY, APRIL 14, 2016
    [Product] 7 Questions to Ask When Developing Your Brand Strategy
    Without understanding who your brand is talking to, your product development and marketing strategies will likely be misaligned with what delights your audience. If your brand’s story doesn’t feel authentic, neither will its products or services. Happy reading! My guess is not very often. (I know I don’t do it often enough.).
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 16, 2016
    [Product] MWC 2016: Top 100 Influencers and Brands
    More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and working lives. WHICH PRODUCTS AND BRANDS RECEIVED THE MOST ATTENTION? Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. ” MAPPING THE COMMUNITY. TOP 100 INDIVIDUALS. DOWNLOAD NOW!
  • INTEGRATED B2B  |  MONDAY, MARCH 3, 2014
    [Product] Is the B2B printed brochure dying?
    All produce printed brochures to communicate information about their companies (the image or profile brochure) and their products. Companies like to have something to hand out to visitors and display on racks in their booths – a company profile brochure, product brochures and the company’s latest magazine edition. tone and style).
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Product] "Out of My Inbox!" 7 Reasons People Unsubscribe From Your Email Marketing
    For example, if they signed up to receive a monthly newsletter and you haven''t sent one out in several months, relay the latest goings-on with your company, your newest products and/or services, special deals or discounts your business offers, and other info that can remind them exactly why they signed up to get email updates from you regularly.
  • JUNTA 42  |  SATURDAY, NOVEMBER 28, 2015
    [Product] This Week in Content Marketing: Facebook Instant Articles Need Syndication, Not Advertising
    The author even includes Share as Image, which is a product. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Next, we’re not surprised that 20 big publishers are having trouble generating revenue from Facebook Instant Articles. Our solution? Syndicate their content to Facebook.
  • SNAPAPP  |  MONDAY, JULY 27, 2015
    [Product] How to Optimize Video Marketing For All Learning Styles
    Focus on how your product will make your prospective client excited, rather than what makes you excited about the product as a marketer. Are you a visual, auditory, reading-writing or tactile learner? All of us exhibit one or a combination of these learning styles. Can you guess which group you naturally fall into? You heard it!
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 9, 2015
    [Product] The Content Strategy Behind Orange Is the New Black: What Is It and How You Can Copy It?
    client of ours in the call center industry, for example, recently had us create a blog post focused around a video one of their customers had put together (that featured their product). best practices from industry experts), customer testimonials, resource guides, product spotlights, image/video galleries, and more. Diversify Content.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 18, 2014
    [Product] Sales Mgmt: don’t over complicate it….
    Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com   www.AcumenManagement.com. Sales Leadership: Don’t over complicate it…. Last week I almost lost it.  As I began to peel back the layers of the issue as to why clients were not adopting the program it became evident. 
  • HUBSPOT  |  MONDAY, SEPTEMBER 30, 2013
    [Product] Facebook's Graph Search Update Offers Marketers Juicier Data
    Researching product usage. Hey, remember that groundbreaking, cool feature Facebook announced back in January ? It was called Graph Search. It supposedly was going to change the way people used the platform. but it wasn''t really available to be used quite yet. Then in July, Facebook announced it was going to roll out to all U.S.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 29, 2012
    [Product] Email by the Numbers
    ” A quick glance at the first paragraph and, “Ummm…” I mean 450 words on a product description and company history might be considered by some to be outside the bounds of best practice. We're pleased to present this guest post by Michael Selissen of Case Mountain Communications. Set the goal. Define the audience.
  • DISCOVERORG  |  FRIDAY, JULY 15, 2016
    [Product] The Human Element of Sales and Marketing
    While most marketers and sales professionals may not think of themselves as change agents, they would be mistaken.  In fact, when we ask someone to invest in our product, we are asking them to embrace and champion change within their organization. “Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.”
  • LEADERSHIP  |  FRIDAY, FEBRUARY 20, 2015
    [Product] Interesting Infographics: Nurture Your Leads With Narrative
    In the early stage of the funnel, our prospect is usually not ready to buy and has little knowledge of the products and services we provide. This is the time to offer materials that showcase your product or service sucy as a buying guide, templates, ROI calulators, analyst reports or an RFP. amazement. interest. astonishment.
  • PUREB2B  |  SUNDAY, JULY 17, 2016
    [Product] Understanding the Stages of Your Sales Funnel
    It guides the marketing team on the steps needed to improve a prospect’s experience—from considering the product to maintaining loyalty to the brand. Think of a sales funnel as a device you can use to create customers. While it seems that many businesses find customers, a closer look will show you the process involved in generating sales.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, JUNE 10, 2012
    [Product] [Video] Why You Need to Go Into a Sales Meeting Naked
    Because when you go on a call, you think that the purpose is to share info on your products and services. It's true. I'm advocating that you go into a sales call totally stark raving naked. But I'm dead serious. All those brochures and handouts you bring into your initial sales meetings are actually getting in your way of making a sale.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 20, 2011
    [Product] Quit looking for the easy solution and do your marketing job!
    And now a product beloved to many in the blogosphere, Triberr, has had to nix its most popular feature. By Neicole Crepeau, Contributing {grow} Columnist. QR codes are failing.  Users are rejecting the Like button and unfollowing brands on Facebook. What do all of these events have in common? In part, it’s a lack of user understanding.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JANUARY 11, 2012
    [Product] Predicting the Future with Social Media
    Gaining insights on consumer attitudes and behavior has always been critical for big marketers like Procter & Gamble and Ford, but now tech companies like HP are using social media data to predict success of box office hits, new ideas and products. Forget predictions from Nostradamus or the Mayan Calendar. 
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 21, 2015
    [Product] Email Personalization Basics (+American Express Travelink’s Email Success Story)
    Wikipedia defines it as “tailoring a service or a product to accommodate specific individuals, as opposed to general groups.” I like to think of it from the customer’s point of view; what feels personal to them ? Use the same language they do to describe your products and services. What is personalization? Start with explicit data.
  • INFLUITIVE B2B  |  FRIDAY, OCTOBER 30, 2015
    [Product] Video: Building 1:1 Customer Relationships At Scale With Engagement Marketing
    In this video interview with Chandar Pattabhiram , Group VP of Product and Corporate Marketing at Marketo, you’ll find out how the next generation of CMOs can leverage marketing technology to move away from mass marketing techniques and get back to building 1:1 relationships—in a way that is measurable and scalable. Download the eBook now.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 28, 2014
    [Product] How to Focus Your Marketing Messaging on What People Really Want
    If the product is positioned as a way to make Tom’s work take less time so he can accomplish more, he’ll bite. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam.
  • CHIEFMARTECH  |  MONDAY, OCTOBER 12, 2015
    [Product] The intersection of marketing and software comes to life in London
    It is a world directed by product managers. I’ve been thinking a lot about the parallels between marketing and software development lately. Certainly there is a tremendous amount of marketing software that marketers are applying in their profession. But the relationship between these two fields has become more entangled than that.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Product] Social Media Marketing Tools For B2B Marketers
    Campaigns can run for product launches, webinars, conferences etc. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Real Analytics.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Product] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
    Though it has eligibility requirements, once accepted, you have access to free versions of all Google products, including tutorials for each to help you get started (not too shabby, we know). How does your organization use Google for Nonprofits'' products? Google for Nonprofits , a membership program for nonprofits based in the U.S.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Product] Ask a Content Guy: What Content Metrics Really Matter?
    and compare production metrics to performance metrics. How do you ensure your content sounds genuine and not like a thinly-veiled pitch for your product or brand? Welcome to the second edition of “Ask a Content Guy,” our monthly mailbag where I answer your biggest content marketing questions. Carine, Washington, D.C.
  • SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Product] The Importance of Brand Integrity in the Digital Age
    Make change actionable by tapping into data from various online assets and consumer interactions on a consistent basis; use theses inputs to refine your product/service offerings and brand message. A few weeks back, I was involved in a minor dust up at a local bar. First, a little background…. Bartender: “Not sure what you’re talking about.”.
  • VOLACCI  |  TUESDAY, MARCH 18, 2014
    [Product] About Our Partnership with Net-Results
    If we can accomplish that then I believe we’ll be well on our way to a successful product launch. Today we announced that Automatr, our marketing automation platform for Drupal, was built on the Net-Results platform. The partnership we have with Net-Results is about playing to our strengths. Not to mention the technology is great!
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 25, 2013
    [Product] Only 36% of BtoB Marketers Believe their Content Marketing is Effective. Lack of Buyer Personas Hurt.
    “Increase productivity with the security software that won’t slow you down, get in your way, or swallow system resources.” Buffer Just over one out of three BtoB companies believe their content is effective. That means almost 2 out of three believe it’s not working. Lack of Buyer Personas hurts badly. Marketing Speak.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 21, 2011
    [Product] Marketo’s “Secret Sauce” Marketing Approach
    “ Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Learning from the Best. Jon Miller. How did they do it? Sophisticated and savvy marketing. Start small and continually improve.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 24, 2011
    [Product] The 140 Conference on Long Island
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs.) As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers. 140 Social Media Conference | Long Island.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 17, 2011
    [Product] Find New Customers releases “7 Keys to Successful B2B Marketing”
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Lead Generation | 7 Keys to B2B Marketing Success. “Your customers are frazzled – crazy-busy. They are in endless meetings. Their To-Do Lists are overflowing.&# Just point and click.
  • MODERN B2B MARKETING  |  MONDAY, MAY 21, 2012
    [Product] Why Content Matters in B2B Marketing: A Conversation with C.C. Chapman
    If someone isn’t ready to buy your product today, they’re probably not ready for a demo. by Jon Miller Recently I was interviewed by content marketing expert and co-author of  Content Rules  C.C. Chapman on his Content Conversations cinchcast. Content In the following episode I chat with C.C about taking content marketing to the next level.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 22, 2014
    [Product] Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)
    ” It increases brand awareness, provides the opportunity to connect with a new audience, and helps increase overall web presence for a brand or product. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). ” The point is pretty clear. ”). Far from it.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 20, 2013
    [Product] What Makes Marketing Made Simple TV Such an Awesome Show? Reason 2 – Syndication
    When one wanted to reach the nationwide audience of women watching Oprah Winfrey, you made a big payment to Harpo Productions. If you want to reach a massive audience of aales and marketing leaders for your products and services , please visit Sponsorship/Advertising Opportunities on Marketing Made Simple TV. million people! CMO.com.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 29, 2012
    [Product] How to Build a Successful Personal Brand
    You have to sustain a persistent product. by Jesse Noyes | Tweet this Not long ago, Dave Cutler faced a nerve-wracking experience too many others can relate to: he got laid off. Rather than get spooked, though, he set his sights on starting a new chapter in his career – namely in social media. Professional Development. Stay On Top of It.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Product] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    Facebook search has tripled in the past two years even before the company announced their new search product recently.  To some young people, Google is already obsolete because they never leave Facebook as it is. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Time to mix it up!
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Product] How Ad Blocking Works: Everything You Need to Know
    According to HubSpot Product Manager Lars Osterberg , Google Adwords ads are often whitelisted by default by many popular ad blockers since they're seen to be useful, and because sometimes Google pays them to do so. When a product is free, you are the product. So why is everyone freaking out? Let's dig in together. The result?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 4, 2013
    [Product] Marketo’s Take on Salesforce.com’s ExactTarget Acquisition
    This is and will continue to be our sole mission at Marketo.  We think this best of breed perspective is more important than ever, as cloud computing now allows every department in the enterprise to buy the best product for their needs.  Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Where marketing is going.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Product] 7 Easy Fixes for Common Sales Follow Up Problems [Infographic]
    Why is it that when we''re trying to sell a product or service, it''s suddenly okay to constantly follow up with a prospect, as if that''ll magically make them whip out their credit card? This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. And it''s probably risking us a sale.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Product] 20+ Amazing Examples Of Content I Wish We Created
    Is Innovation Leading to a New Age of Productivity in the U.S.? ~ How big data is driving innovation from BusinessWeek. I have to admit that I really geek out when I see a great piece of content. Just look at this photo  on the left from Flickr. Amazing! Right? Content that people actually want, like, consume and share. Maersk on Facebook.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 27, 2012
    [Product] What is the Key Ingredient for Successfully Adding Social Media to Your Marketing Mix?
    High morale and productivity. Employees in a healthy corporate culture are empowered to be productive and look forward to contributing to the company’s overall success. Pepsico’s Employee Program is a great example of how the company’s corporate culture offers chances for colleagues to share about company products and services. 
  • HUBSPOT  |  FRIDAY, JUNE 5, 2015
    [Product] How to Crush Your SaaS Marketing With Cohort Analysis
    You're likely already familiar with the concept of buyer personas , or archetypes of your ideal customers, especially with SaaS, understanding their needs and pain points is critical to product development as well as marketing. Large amounts of their marketing budgets are focused on driving leads into a free trial. This isn't enough.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 12, 2014
    [Product] 3 Ways Life Sciences Marketers Can Benefit From Automated Marketing
    by Eloqua | Tweet this For years, pharmaceutical companies promoted products in person to healthcare professionals by utilizing the services of pharmaceutical sales reps, or “detail men.” 2013 study by Accenture, a global management consulting, technology services, and outsourcing company surveyed 200 U.S. Times are changing.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 10, 2014
    [Product] 5 Cool Things We Heard & Saw at Convergence (+5 Superlatives)
    Increasingly, the roles of the CMO and CIO are overlapping, creating a counter-productive tension. Marketing relies on customer data and technology to meet growing responsibility for revenue production, and they need to be nimble and quick because revenue goals cannot wait. #1 – Reducing Tension in Sales Greatly Affects ROI.
  • MARKETRI  |  THURSDAY, AUGUST 16, 2012
    [Product] More Tips for B2B Video Marketing -- Best Practices for Shooting, Editing, and Promoting
    Even if your “set” is simply an office or conference room, it's important to be aware of all the small details of the production ahead of time. With the buzz that inbound marketing is making lately in the B2B world, more and more firms are exploring newer, more interactive ways to engage and educate an audience.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Product] B2B Websites: How To Generate More Leads
    Decision makers and influencers are more likely to find you before you know they are in the market for your product or service. Rather than trying to get your blog readers to ask for a product demo, take it slow and try to get them to just subscribe to your blog so you can begin an ongoing relationship. Don''t be. But there’s a catch.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 11, 2015
    [Product] How to Use Quizzes to Ramp Up Your Lead Database
    The results section of your quiz is the perfect opportunity to get shared, promote products, and drive clicks to your website. Identify a popular quiz in your niche, then recreate that quiz and adapt it to your company, whether it be around the products or services you offer or the industry you’re in. So where do you start?
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Product] Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
    Common email campaigns consist of product or service announcements, a company newsletter, lead nurturing, and sales promotions. Shotgun emails that go to the inboxes of people who have no interest in your company or product are worthless. You’re not alone. Three ways to market your business explained. Content Marketing. Video.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 19, 2012
    [Product] You talking to me? 6 Tips for Channeling Voice of Customer to Boost Content and Social Media Marketing Efforts
    You can also use online and offline surveys to get a bead on customer concerns related to your product or service, and find and stay close to online groups that cater to product categories, such as those on Facebook, LinkedIn, Web forums, and email lists. But how does one do this in practice?  Hit while the iron is hot! among others.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Product] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    Roger Kay comes down rather hard on content marketing and SEO (“a rather polite term for another way to game the system”), but writes that he likes “the concept of inbound marketing because it relies on product quality…at bottom, inbound will only work if the product is good.  email marketing. by Forbes.
  • LEADERSHIP  |  TUESDAY, DECEMBER 10, 2013
    [Product] 4 Key Steps to Socialize Data in the REAL B2B World
    Online social circles create a buzz, generate interest in your brand and help boost visibility for your products and services. For example, if you engage customers through social media by asking for feedback that you will use to create the next version or upgrade of your product, that’s to their advantage. That one really gets my goat!
  • ANNUITAS  |  MONDAY, MARCH 12, 2012
    [Product] In Defense of the Funnel
    Part of that process is a funnel where sales and marketing do their best to answer the question, “ We generated a response, now what do we do?”   For many organizations this will mean more than one funnel (by product line, business unit, buyer type) , but the work and the planning must be done.  The point here is well taken.
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Product] 55 Fresh Ideas for Your Christmas Newsletter
    Bundle Products/Services. Could a discount on bundled services or products make life easier for your customers this season? Give the gift of a low-commitment sample of your product and services.  Image source. The winter holiday season means really, really big business. Gift Guides. Templates or Tools. Compile Holiday Hacks.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 29, 2014
    [Product] What the World Would Be Like If B2B Marketing Didn’t Exist?
    If the product or service is boring, focus on the outcomes and the personal stories of the people or companies who were affected by what your company has to offer. Let’s look at the concepts behind a B2B marketing world where the thought of traditional marketing didn’t actually exist, and real connections did. Final Thoughts.
  • SALESPREDICT  |  FRIDAY, DECEMBER 11, 2015
    [Product] Using Predictive Marketing to Enhance B2B Sales
    Predictive marketing allows B2B marketers to identify key pain points and buying trends to inform further product or service development, as well as future marketing and outbound sales campaigns. 5. As the old adage goes, good things happen when you are in the right place at the right time. Perfectly Qualified Leads. Optimized Buyer Personas.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 16, 2015
    [Product] Marketing Automation, Meet Customer Communication
    Thank you to all who wrote and tweeted your deep concern for my emotional well-being following last week’s post. I can assure you I’m quite well and the post was less rant and more dramatic set-up for this week’s missive. Judging by some of your comments, over-communication with customers has struck a cringingly familiar chord. For real. Why us?
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [Product] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    Yet, the gains in sales productivity alone (more qualified, sales-ready leads) are enough to justify the investment. This blog post is not targeted to the Seeking Alpha crowd. The program investment required for a proper L2RM strategy is non-trivial. This is the reason I am long on many of the players in the marketing automation eco-system.
  • LEANDATA  |  SUNDAY, AUGUST 30, 2015
    [Product] Account-Based Marketing: The Pathway to Revenue Nirvana
    It’s neither the Holy Grail to LeadGen Nirvana or a black box solution because ABM is a philosophy, not a product. As you already know, today’s B2B landscape is growing increasingly complex – especially if you are selling a complicated product or service. Instead, it’s focused on Demand. LeadGen is, at its core, a numbers game.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 16, 2011
    [Product] Small Manufacturers Use Social Media Effectively
    Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers.
  • SNAPAPP  |  THURSDAY, FEBRUARY 4, 2016
    [Product] How Are You Preparing for the 2016 SaaStr Conference?
    As an event marketer I have a special affinity for the sponsorship side of conferences, mostly because that’s where a company can create a brand and really build demand for their product. DoubleDutch has really come a long way in the past year, and raised 45 million dollars in funding in early 2016 to focus on product advancements.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2016
    [Product] 3 Ways to Own a Meeting and Swing Momentum in Your Favor
    What are their expectations from your product or service? Great teams, like great meetings, are productive, and feedback is an important part of their success. Author: Jessica Minasian Let’s face it. Sometimes, you might be leading a meeting and realize that things aren’t going your way. Choose a Captain. Change It Up.
  • ACT-ON  |  WEDNESDAY, JANUARY 6, 2016
    [Product] The Year in Marketing: 2015’s Top Stories, 2016’s Likely Trends
    There are few practices more productive or cost-effective for the modern business than content marketing, and if you’re planning to give this approach a try in the year ahead, you’ll want to keep close these essentials from Kaila Strong – insights from search marketing experts on how to amplify your efforts with SEO, along with bolded action items.
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