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  • BIZNOLOGY  |  MONDAY, NOVEMBER 17, 2014
    [Product] 3 Big trends converging for big branding opportunities
    This growing impact presents a unique opportunity for brands to develop new, credible, social purpose initiatives that will attract Millennials to new jobs, buy their products/services, increase their full engagement and encourage brand loyalty. Driving this growth in jobs and innovation is this Generation Y group. They are very restless.
  • SYNECORE  |  THURSDAY, JANUARY 8, 2015
    [Product] How I Got My First Sale with HubSpot
    tall and I try to smile A LOT) in addition to my ability to over explain a product to the point the customer has no more questions and the only logical conclusion is to buy…. No one likes the sales guy.and if you say you do, you’re lying. They are stereotypically pushy and impersonal and all they care about is how much money you have.
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Product] Agency Focus: How Content Marketing is Changing, & How to Measure It
    Whether you’re using content to build your brand’s thought leadership, or enticing prospects to consider your (or your clients’) products or services, it’s high time for a real focus on content and, as importantly, accurate content attribution to drive results. Great content compels consumers to consider, buy, use, and evangelize products.
  • SNAPAPP  |  THURSDAY, MARCH 19, 2015
    [Product] SnapApp of the Week: HCSS’s Most Interesting Project Bracket
    Instead of going through all 120 entries to pick the top 64, the team created two separate brackets: one with projects using HCSS estimating software and one “Open” bracket for project management software and/or all other products. We did it! For marketers, this is an alley-oop to reach out and connect with our audiences. The Goal.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 7, 2011
    [Product] 7 reasons why social media success has nothing to do with social media
    Before social media can happen, companies need an idea culture. A lot of B2C social media marketing can come out of the marketing group because consumers are looking for deals, product information, and peer reviews. This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. 30% said yes.
  • MARKETING ACTION  |  THURSDAY, JULY 16, 2015
    [Product] Simply Put: Simplicity Is a Strategy
    Simplicity, whether in a speech (“Four score and seven years ago…), a tag line (“Just do it”), a product (the pet rock), an app (Dropbox), or a cheese sandwich, takes restraint and courage to produce, but will trump complexity most of the time – in marketing, in business operations, and in your daily life. That’s a line from a T.S.
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Product] Why Your Content Marketing Strategy Should Include Long-Form Content
    However, far from all marketers are able to afford projects of these dimensions because of their relative production costs compared to standard blog posts. These expertly crafted stories look and feel great, but to justify their production, publishers need more than a pretty page—they need results. Still others defended short-form.
  • WEBBIQUITY  |  TUESDAY, JULY 14, 2015
    [Product] 31 Sensational Social Media Marketing and PR Stats and Facts
    Product/brand recommendations on social media mean more to younger people. Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Be responsive. Strategize and measure.
  • MARKETING ACTION  |  WEDNESDAY, MAY 1, 2013
    [Product] 9 Steps to Revitalize Your Tradeshow Marketing Strategy
    For some companies it may be simply about generating buzz and awareness for the company itself or perhaps for a new product you’re launching. Based on what you’ve planned for the show (presentation, promotion, new product launch, demos, free consulting time, etc.), If you’ve been to a tradeshow, you’ve seen the disparity. license.
  • LEAD LIAISON  |  THURSDAY, MARCH 24, 2016
    [Product] Identify People that Visit Your Website
    You also must be able to target precisely who is visiting your website and what it is they hope to gain from your website, your content, and your products and services. Yes You Can! Identify People that Visit Your Website. So, you’ve got a website up and running and you think you’re doing well in terms of attracting people to your website.
  • THE ROI GUY  |  TUESDAY, APRIL 15, 2014
    [Product] Interview: Guided Selling with Storytelling, Insights and Financial Justification
    Once the buyer is convinced they have a priority issue worth addressing, it is important to quantify the benefits of your proposed solution – the cost savings and avoidance, productivity and process improvements, risk reductions and growth- helping to: Justify the Gain. Indeed. First you need to ignite the buying journey. It can be both.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 16, 2013
    [Product] The Secrets of Successful Content Marketing – Webinar
    If you can’t apply what you learn to your content marketing strategy, consider shifting some of your metrics resources into more creative or productive efforts.  . It’s more than a technology issue; it’s a product of a general failure to communicate — across functions, departments and teams. Me too. Eastern/11 a.m. Pacific. Fluidity.
  • HUBSPOT  |  WEDNESDAY, MAY 14, 2014
    [Product] 8 Companies Totally Rocking Their LinkedIn Company Pages
    Mashable has tons of potential content to share, but on LinkedIn, they primarily dish out business and productivity tips, such as " How to Succeed at Business Without Becoming a Workaholic.". LinkedIn''s evolution began in May 2012 with the acquisition of SlideShare , and it continued with the purchase of news-reader app Pulse. Social Media
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Product] Are Sales Pros Being Replaced by Content?
    Leading marketing teams have shifted their focus to content production and publishing on a consistent basis. The greater the content production, the higher the demand will be for sales pro curators. Yes, you’ve heard it all. Content is king, and 70 percent of the buyer’s journey is complete before the buyer even talks to a sales rep.
  • JUNTA 42  |  MONDAY, FEBRUARY 2, 2015
    [Product] You Are Publishing Too Much (and Failing)
    In the book, I’m working on dissecting the business models of enormously successful entrepreneurs who grew an audience through content before launching a product (my initial Content Inc. “The essence of strategy is choosing what not to do.” – Michael Porter. More than anything else, this quote has been in my mind lately. Is this you?
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 26, 2013
    [Product] B2B Marketing: Why Marketing shouldn’t promise BANT qualified leads for Sales
    Lead scoring can make marketing leads even more productive by helping salespeople: Avoid calling some leads that are very unlikely to convert. Tweet Many marketers use a model for lead qualification based on these four key characteristics: B = Budget. A = Authority. N = Need. T= Timing. The approach is dubbed BANT. They need each other.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 9, 2015
    [Product] The End of Valued Customers
    Your application is always a treat to use, but is there a way we can turn off the in-product reminders to buy the modules I have repeatedly reminded Amanda I am not going to purchase any time soon? Dear Valued Supplier, Thank you for your quarterly newsletter. Could you look into that? Quite  a treasure. Sincerely, Your Under-valued customer.
  • HUBSPOT  |  SATURDAY, OCTOBER 31, 2015
    [Product] 7 Psychology-Backed Hacks for Boosting Your Motivation
    Sure, not everyone is going to be in waiting at their computer to tweet out your latest blog post, but it's more productive to view your post as a step in the right direction towards educating your prospects. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Not too inspiring, right?
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 2, 2013
    [Product] Proposal Videos: Get Your Audience to Say “I Do”
    Although this wedding proposal video was a big production, it was authentic because it brought together regular human beings and their families – check out the parents at 01:34! Show regular human  beings — like your real customers — instead of air brushed androids, so your audience can trust that your product is for them.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 12, 2013
    [Product] Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!
    If you have a product or a service that can help your customer solve a particular problem, share this information with your readers. Make Sure Your Posts Get Read!" The Internet may be constantly chirping with activity, but that doesn’t mean that all content is worthy of users’ attention in the same manner.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 1, 2013
    [Product] How to Generate More Opt-ins With Your Email Marketing Campaign
    An impersonal mass mailing is not going to be compelling, so be sure to keep your note as personal as possible, perhaps even mentioning the product they purchased. by contributor | Tweet this Editor’s Note:  Today’s blog post comes courtesy of  Candyce Edelen , CEO of  PropelGrowth , a B2B financial services marketing firm in Princeton, NJ.
  • WEBBIQUITY  |  WEDNESDAY, NOVEMBER 6, 2013
    [Product] Need More B2B Sales Leads? Ignore This Research
    The ultimate goal of all online tactics (and many offline ones) is to attract visitors to your website to learn more about your products and services, and take some action (purchase, subscribe, register, download, contact sales, or some other conversion action). Company websites: these are of course at the core of digital marketing.
  • HUBSPOT  |  FRIDAY, FEBRUARY 1, 2013
    [Product] Facebook Starts Rolling Out Gift Cards for Select Brands
    Yesterday, Facebook announced the arrival of Facebook gift cards, or what they're calling the "Facebook Card." In a nutshell, this is a gift card that a user can purchase to use at stores or stores' websites -- either for themselves or a friend. You know. gift card. Pretty standard stuff. So, who is this for? Should marketers care? How do they work?
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Product] The Lie of B2B Brand Advertising
    As you continue to strengthen the perception of your brand, through marketing and through the experience people have with your product and service, you will see these benefits. “We will start with an awareness efforts for the four weeks. This will provide air cover and soften the market for our demand generation campaign.”
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 21, 2013
    [Product] Is Your Business Blog “Just Okay?” Here’s How to Change It
    An increase in the number of people who write or call you to inquire about products or services. Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. And it paid off.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Product] The Essential Guide to Creating an SEO-Friendly Customer Journey
    If you bought a pair of sneakers, perhaps you found them by searching "best sneakers for marathons" or "sale on running shoes." If Google was the first place you went to find the product or service you wanted, then you''re a very typical buyer in today''s internet-driven world. Think about the last time you made a major purchase online.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Product] 5 Common Infographic Pitfalls to Avoid at All Costs
    Magazine, and 2) we use them to help describe how a product or service works. Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right. Not Using Reputable Data Sources. Not Properly Citing Your Sources. Not Proofreading Enough.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 5, 2011
    [Product] Is This The End Of Social Media?
    He advises: CMOs need to discover new ways to do the old things that still matter: Offer products and services that someone truly needs, admitting that you want to sell stuff to them, and then properly serving them after they’ve given you their business. Is this the end of social media or a new beginning? What do you think? Want more?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JULY 11, 2012
    [Product] [Video] The Death of Relationship Selling
    And, when you do that -- you'll have tons of great -- and highly productive -- relationships. Is relationship selling dead? It sure feels like it these days. Your prospects are quick to brush you off. They don't have time for chitchat. Shoot. Even your best customers don't seem to have time to meet anymore. But here's the good news.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 18, 2012
    [Product] Future of Marketing Automation: Grow or Die
    This means they are in the strategically weak position of selling commodity products without strong ties to any particular set of users. ‘Tis the season for industry predictions. I’ve already fielded a couple of requests for my thoughts, which usually requires some pondering before I reply. This is what’s covered in the white paper.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 26, 2013
    [Product] 4 Tips to Organize Your Content Marketing and Social Media Efforts
    Therefore, after you''ve pulled off a productive webinar and the chatter has died down, you don''t have a melt down when someone casually asks how many leads did we get from that webinar, all because you forgot to follow up. Hey, what about that participant list from the last webinar? Social sharing; check! 2.) Follow ups; done! 3.) Social.
  • SALES ENGINE  |  THURSDAY, APRIL 14, 2016
    [Product] How to think differently about B2B Content: Interview with Florence Quinn
    Pitching stories to the traditional media is still a large part of Quinn PR’s business, but she also talks about the emergence of the brand as the media. “I’ve always loved the content production side of what we do. They’re all becoming media that we’re interested in.”. Maybe it’s the service of technology,” she says. Quinn asks.
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2016
    [Product] Why Marketing ROI is Never a Guarantee
    Developing metrics for measuring ROI is not only a productive exercise, but a necessary one. An agency may not have expertise within your specific industry, product or audience and that’s not necessarily a bad thing. The ROI Hang Up. But this is where the conversation gets a bit hairy, because ROI is rarely guaranteed. My heart sank.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Product] 14 of the Best College Websites (And Why They're So Awesome)
    Although reducing users' options may seem counterintuitive, it can actually help guide them to your most productive content. Think about the average college's website for a second. Chances are, it feels a little out of date. You probably can't even read its content on your phone without lots of pinching and zooming. Crazy right? as a city.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, DECEMBER 12, 2011
    [Product] [Video] How You Can Be an Invaluable Sales Resource
    It's not about our product or service any more. We get the business because of our expertise and insights -- not because of our products or services. In today's marketplace, your prospects have so many options -- and they know it. When you tell them, "We're special" -- they don't believe you. mean it. Things can be grim. Learn more.
  • HALEY MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Product] Why Buying a Stethoscope Doesn’t Make You a Doctor
    You get all the benefits of a content marketing campaign, the ability to attract clients and candidates, nurture relationships, improve sales productivity and – yes – an email newsletter. Commercials are a facet of the advertising industry we’ve all been inundated with. All I needed was an email template! Share it to social media?
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 4, 2015
    [Product] 8 Must-Dos for Pinning to Your Business Pinterest Account
    Include a price : Always include a price when you pin a product or service. Rich Pins include additional information, such as when a product is in stock, or when an item changes in price. This works especially well for those who have non product-based businesses. In addition, include the link directly in your photo caption.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Product] How to Do Great Marketing with (Almost) Zero Money
    But they are looking to sell their product and services. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. Let’s look at how this is done.
  • MARKETING ACTION  |  TUESDAY, APRIL 15, 2014
    [Product] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    Act-On will use the new capital to accelerate the business on all fronts, including new product development, sales expansion, and brand recognition. I’m very pleased to announce today that Act-On has secured $42 million in new venture financing. The timing is excellent. billion in 2014 according to Raab Associates Inc. It’s paid off.
  • BIZIBLE  |  TUESDAY, DECEMBER 22, 2015
    [Product] Tactics For Revenue Focused Technology And IT Marketing
    In IT and technology products, prospects prefer to do as much research up front as possible. Marketing technology and IT services is difficult work. You need as much intel as you can for choosing the most enticing value proposition, and deciding the right time to engage prospects depending on their readiness to buy. Measure ROI Accurately.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 19, 2015
    [Product] 10 (More) Marketing Terms You Need To Know
    When someone uses the term UX, they are talking about the overall experience that your user has when interacting with you website, products, services, etc. Last week we discussed 10 not-so-common marketing terms and as promised, here are… 10 (More) Marketing Terms You Need to Know. CRM – Customer Relationship Management.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Product] 6 Ways B2B Companies Are Using Facebook
    Doing Product Marketing and Promoting Testimonials: Does it get more B2B than vibration testing equipment? Fluke is also a great example of a B2B company putting its product upfront in the right way in its social media marketing efforts. Is Facebook applicable for B2B companies? Absolutely! That has all changed. Like Gate.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Product] Big Best Buy Blunder: $200 Gift Cards for $15
    In 2013, a pricing glitch offered huge price reductions on a wide range of products. In the end, because so many different products were affected, the company decided to cancel the sales and refund customer money. Best Buy owes Amazon a lot of gratitude right about now. Whoops. Surely the company has to honor the purchase, right?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 27, 2012
    [Product] Dell To Resell Pardot Marketing Automation
    Other products in the suite include Salesforce.com for sales automation and customer service, Adobe EchoSign for e-signatures, AppExtremes Conga Composer for proposal creation, Dell’s own Boomi for application integration, and a Dell-built analytics platform. That is some pretty good company to keep.
  • HUBSPOT  |  TUESDAY, MARCH 18, 2014
    [Product] 8 Promotional Videos You Might Actually Enjoy Watching
    GoPro uses YouTube videos filmed entirely with GoPro cameras to fuel word of mouth about their products, and to encourage others to go out and film themselves. Their YouTube ads showcase this idea rather than their specific products. There''s an interesting double standard that has emerged with video advertisements. Pepsi Max. GoPro.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 16, 2013
    [Product] How to Close More Deals with Accelerator Campaigns
    Each email that you send should help your leads make an informed decision and get to the desired destination –hopefully, purchasing your product or solution. You should choose late stage offers that help identify purchase intent, such as product demos, buyer’s guides, etc. Awesome right? Simple, but effective. Segment. Track.
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Product] 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
    79% of online shoppers spend at least 50% of their shopping time researching products. This is another data point that has remained consistent throughout the last couple of years. 4) Search engines are often a starting point for product research. As you know, we at HubSpot are crazy about data-driven marketing. Why, you ask?
  • THE ROI GUY  |  MONDAY, OCTOBER 29, 2012
    [Product] Your Sales Cycle Dilemma in 2013
    If you think your sales teams could do better, here are some important guides that will be vital for addressing the Sales Cycle Dilemma in 2013: Empowering Sales with Mobile Value Selling Product, Solution Value? In our recent ValueStory™ roadshows , attendees have indeed confirmed lengthening decision cycles. proving you are not the same.
  • INFER  |  THURSDAY, APRIL 21, 2016
    [Product] Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
    The only predictive vendor to extensively mine every activity data point inside a company’s marketing automation platform, Infer offers behavioral models that help companies identify which prospects are ready to buy their product within a set time period (e.g. three weeks). About Infer. Additional Resources. Follow Infer on Twitter @InferInc.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 24, 2015
    [Product] Marketing to the B2B Millennial: 6 Things to Remember
    Gen X and Baby Boomer members tend to prioritize based on speedy delivery of products and quick responses. Developing new slang, using selfie sticks, and religiously watching reality shows are a few of the most commonly used characteristics to describe the Millennial generation (ages 18-34). Did you know? Noticing a trend? Final thoughts.
  • MARKETRI  |  FRIDAY, SEPTEMBER 7, 2012
    [Product] 4 Ways to Leverage Case Studies in Your B2B Marketing
    One of the biggest challenges for B2B marketers is that we are often selling services, rather than products. Services can be tougher to sell than products because potential customers can’t physically see and touch a service before purchasing it. Thus, the value and benefits of a service are simply harder to see. Blog about it.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 5, 2014
    [Product] How to Market Your Business Through Social Media Networks
    Start backwards from when a sale is made and list the different people (if more than one) who are researching, evaluating and making a decision on buying your product. Think about every question you and your team receive while a prospect is evaluating your product or service. Artillery B2B Marketing Blog > The Forward Observer.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Product] 4 Genius Ways to Use LinkedIn Group Statistics for Lead Gen
    Participating in group discussions can help you grow your company's reach, but if you join a group with employees mostly working in IT and you're trying to sell a product to management consultants, you'll be wasting precious time you could have spent elsewhere. Create Better Targeted LinkedIn Product Pages. Connect with HubSpot
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Product] CEOs: You Can't Afford to Ignore Social Media Anymore
    In fact, a new study released by BRANDfog suggests that social CEOs are better leaders who can strengthen brands, build trust in products and services, demonstrate brand values, and communicate accountability -- all by simply being on a social network. The days where chief executives can hide behind the boardroom doors are gone. Social Medi
  • MARKETING ACTION  |  FRIDAY, MAY 8, 2015
    [Product] Small Marketing Budget? Use In-House Experts to Get Huge Results
    who understands your products and services better than anyone else. But sending an email that says “Hey, buy our product and/or service!” Many marketing teams struggle to make the most of limited resources. That’s good news for big brands with big budgets to match. For smaller businesses, 6% of not much is still … not much.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 18, 2012
    [Product] The 7 Questions That Unlock Social Media Traffic Secrets
    How does xxx product (what we sell) solve her problems? How does that affect the sales of your product if you market to person A and not person B? If you’re reading this post you are interested in generating traffic via social media. What demographics does she fall into? How much does she earn? Where was she educated? Her problems?
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Product] The Ultimate 2015 SEO Redesign Checklist
    Seeing how your competitors present their products or services (in terms of imagery, content, placement, and hierarchy) can be extremely helpful and save you a lot of time. For product pages, this can be difficult and time consuming (which is when you hire an agency to help!), but it’s worth it. hl=en. Why start from scratch?
  • SAZBEAN  |  TUESDAY, JANUARY 4, 2011
    [Product] Common Sense Guidelines for the Legal Use of Social Media
    Consumers need to be able to properly judge any statements about your products and services. There are legal and best practice guidelines for how social media should and can be used by companies ( Disclaimer: I don’t claim to be a lawyer. For legal guidance on these issues, please seek one out). When in doubt, just ask the author.
  • SNAPAPP  |  WEDNESDAY, OCTOBER 21, 2015
    [Product] Engagement Marketing for Customer Relationships
    On the webinar, Marketo’s Group Vice President of Product & Corporate Marketing, Chandar Pattabhiram, will walk through the tools and strategy required to build authentic, lasting relationships with our customers – at scale. “Individual attention” and “operating at scale” seem like mutually exclusive concepts, don’t they? ET / 1 p.m.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, OCTOBER 28, 2014
    [Product] Ready for Events That Work?
    For lunch, you can get away with doing a sales pitch or a product demo as long as there is some up-front value from your speaker. Ideally, time it around a content launch, like a new white paper, which is, I hope, timed to support a new product. I’ve got just three words for you: Breakfast. Lunch. Dinner. More on that later. mean it.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 6, 2012
    [Product] Designing a Promotional Video
    You’ve been asked to design a product video. Video is big, it’s really big and many companies are finding out that video can be a powerful tool wjen creating buzz around their product. Now what do you do? The thing to remember though is that this is not your Daddy’s video. Well times have changed.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 16, 2011
    [Product] Savvy Speaks - Setting Marketing Goals
    Keep your message and product newsworthy by creating ongoing stories – remembering that it is all about the your audience first and selling your product second. We all know that you can't get anywhere unless you know where you're going. But there are a lot of ways to slice that pie! Kate. I set goals by working backwards.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 9, 2011
    [Product] Savvy Speaks - Writing Fearless Press Releases
    Weave your product message in, but keep the focus on the benefits of working with you in a way that your audience (other people like your existing client, perhaps) will "get." As David Meerman Scott says, the press release is no longer just to announce new products. Ah, the press release. Wendy. Make sure it rocks. Jamie.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Product] Top 50 B2B Marketing Influencers On Twitter
    curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Who are the top B2B Marketing influencers on twitter? Earlier this month, I released the 20 B2B Marketing Blogs you need to read. And I quickly found that no list is perfect.). Top B2B Marketing Influencers – Companies.
  • JUNTA 42  |  SATURDAY, OCTOBER 24, 2015
    [Product] This Week in Content Marketing: Can Content Save Advertising?
    That’s why early advertising focused on helping the company sell more radios, not to promote advertisers’ products (today’s predominant business model). PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with a #ThisOldMarketing example from Westinghouse. Sponsor (36:29).
  • GREAT B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Product] Why Your Allies and Actions Are Crucial in B2B Marketing
    New ventures are started with minimum viable products (MVP) and fast failure is the key. Tom Peters, noted management guru and author of groundbreaking books like In Search of Excellence and Pursuit of WOW , published some great (and free) content about the importance of allies and action for driving change in business.
  • MARKETING ACTION  |  TUESDAY, MARCH 18, 2014
    [Product] Keep Calm and Learn How to Nurture Leads
    If you’re discussing how your target buyers are having success with a particular part of your product, link to posts that offer more detail on that product. OR: 9 Simple Ideas for Integrating a Variety of Marketing Tactics in a Lead Nurturing Program. How do they put all these things in place to stay competitive? Lead nurturing.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 17, 2011
    [Product] Can Your Customers Find Your B2B Industrial Company Online?
    Or joining relevant LinkedIn discussion forums and answering questions your product is a solution for? Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Check the rest of the search results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2011
    [Product] Prediction: A Paradigm Shift in Social Media Sharing
    If you have followers on Twitter or fan of your Facebook page, you’ll be able to group them into segments, such as Product Managers or Marketers, Small Business CEOs, Bloggers or Consultants, and so on. By Neicole Crepeau, Contributing {grow} Columnist. Google + Circles has finally provided sharing in the way that most people want.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 17, 2014
    [Product] Re-Inventions and Innovations: Announcing InsideView’s Hackathon Prototypes
    Hackathon re-energizes the product development teams,” says Harini Raghavan, Engineering Manager at InsideView. “It’s an opportunity for teams to break out of the routine, look at the product from perspectives not limited to roadmap priorities and build something cool while adding value.”. Dexter’s Laboratory  Was a Hack.
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Product] 17 Compelling Stats That Make the Case for Smarter Site Design
    14) While 78% of marketers reported that their broader marketing campaigns were at least somewhat driven by website optimization results, only 47% of marketers indicated that their web design or product development actually changed as a result of optimization lessons. Questions about it keep us up at night. Could we improve the layout?
  • HUBSPOT  |  SUNDAY, MARCH 15, 2015
    [Product] 15 Clever Examples of Interactive Print Ads
    To promote its sunscreen products, Nivea created a print ad with a solar panel that could charge a cell phone. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Print ads were once the standard format for creative advertising. This print ad won the Mobile Grand Prix at Cannes in 2014.
  • BIZNOLOGY  |  THURSDAY, AUGUST 6, 2015
    [Product] New directions for B2B data-driven marketing
    In the future, says Nitin Julka , product manager at LinkedIn, more and more of the complexity of running marketing campaigns is going to be automated, in a simpler way, so that marketers can focus on what truly matters—their target audiences, buyer’s journeys, and messaging. Where does this all come from? Okay, we’re in the maelstrom.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 15, 2014
    [Product] AMP UP Your Sales
    In today’s selling environment too many salespeople are telling not selling their products/services. This concept is especially important with more product/service commodization. for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. Amp Up Your Sales.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 16, 2013
    [Product] Sales Mgmt: Achieving Balance: Fear vs Respect
    Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. Achieving the Balance Between Having Your Sales Team Respect You But Not Fear You. Ken: This week we have a guest blog. Fear breads contempt. Trust them to do what they were hired to do. .
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 18, 2015
    [Product] Emails That Encourage Customer Engagement
    You want customers to love your brand and go out of their way to buy your product or service. You can promote an event or a product occasionally, but your newsletter should focus on engagement rather than sales. How are you currently engaging your customers? One of the easiest ways to increase customer engagement is through email.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Product] CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
    In developing my headline testing options for PPC landing pages, I like to generate a range of options that loosely fit within the following categories: Benefits-focused: Headlines that communicate the benefit of the product or service offering. Descriptive : Headlines that tell you what the product or service is. Desired Content.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Product] Why hiring a search marketing firm is a waste of money
    These are the words people type into the Google search box when searching for your products and services. Sorry Search Marketing firms. We don’t need your help. “Just think of all the leads that will pour in if you rank highly in Google when people search.&#. It’s a powerful statement. have bad news for all of them.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 14, 2015
    [Product] Content Marketing The Answer For Sales Success As Well?
    Many executive buyers still feel that most sales professionals are too focused on pushing products and are unable to effectively communicate relevant value messages. We all know that today’s consumers have changed, and they are buying differently. This has massive implication for everyone in sales and marketing. Reorganize marketing content.
  • KAPOST  |  WEDNESDAY, APRIL 6, 2016
    [Product] The Cost of Customer Acquisition vs. Customer Retention
    Here’s how your current customer base impacts growth: #1: Current customers are more willing to try your new product. Whether you’re a startup gearing to accelerate growth or a mature corporation looking to gain market share, one stat still matters… It costs 7x more to obtain a new customer than to keep an existing one.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 28, 2014
    [Product] How to Focus Your Marketing Messaging on What People Really Want
    If the product is positioned as a way to make Tom’s work take less time so he can accomplish more, he’ll bite. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam.
  • BIZIBLE  |  TUESDAY, JANUARY 12, 2016
    [Product] Do Lead Conversion Rates Go Down On Fridays?
    It’s a smooth educational process that hopefully develops into a business relationship if the product solves the potential customer’s need. For marketers in companies that have sales teams, it makes sense that weekends aren’t a great time to be driving a ton of leads. They’re just not well suited for the marketing/sales process.
  • CINTELL  |  TUESDAY, DECEMBER 1, 2015
    [Product] Marketing Was Never Supposed to Be This Way (Our TEDx Talk)
    In this talk, Cintell co-founder and CMO Katie Martell looks back at the origin of the profession, revealing the role of propaganda, psychology, and mass-production in forming the modern marketing industry. It’s because of Bernays that we see product placement in movies. And the model set up by Bernays is this: Here’s the product.
  • GREAT B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Product] How to Rejuvenate a Troubled B2B Brand
    And if you have changed the company or product name — other than the fact you want to redirect anyone looking for the old brand name to the new content — it is best to banish the old naming and messaging from your vocabulary. Two months ago, I wrote an article titled The Economic Value of Your Company Brand. More about this in a future post.
  • SCRIBBLELIVE  |  TUESDAY, JUNE 28, 2016
    [Product] Cocktails, Content, and Solutions to the Consumer Journey
    brand that clearly communicates the value of its products or content registers in the mind of a prospective customer. ” Stefan believes that marketing success stories will become as important to corporate boardrooms as sales numbers and new product developments. Why the major changes? Dan Levi , CMO at Clear Channel Outdoor.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 22, 2011
    [Product] The Long Tail Story of B2B Social Media
    No one ever had an emotional response over the product specs of a 2×16 Copper Gigabit SPAN Physical Layer Switch (except maybe your network admin). Whether it is answering a product question on Twitter or responding to a comment about an ebook, companies need to listen and engage on social platforms. Storytelling. Engagement.
  • ACT-ON  |  MONDAY, FEBRUARY 8, 2016
    [Product] 5 Steps to Increase Conversion Rates with Account-Based Marketing
    Account-based marketing is highly productive partly because it’s highly focused attention. What is account-based marketing ? As Demandbase defines ABM: “It’s a set of principles that range from…. It’s a very logical response to the growing number of people involved in making a B2B buying decision. ” Ready to take a closer look?
  • ANNUITAS  |  TUESDAY, JANUARY 6, 2015
    [Product] Five 2015 B2B Demand Generation and Content Marketing Resolutions
    When a buyer first engages with your brand, they are not necessarily looking to find the latest enhancements to a vendor’s product. As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated.  The best news?
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 24, 2011
    [Product] Why Design Matters in Content Marketing
    The companies that rise above certainly have great products or services, exemplary customer service and well-crafted messages. Finally, there’s the implementation – or production – process. I’m pleased to present this interview with Margery Stegman of Schenkel/Stegman Communications Design. wrote for AG Salesworks last fall.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Product] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    In five years it will be the majority, and 60-70% in industries where the product is digital or customers are digital in their behavior. But in a lot of industries, including consumer products, analog media like TV will still be big. Author: Sanjay Dholakia Is everyone looking forward to the holidays as much as I am? That means fast.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 27, 2013
    [Product] Secrets and Lies and Marketing
    So to address the Exxon comment, people will buy Exxon products when not thinking about it and over the long term. They are more likely to buy Apple products when focused and thinking. The study, tellingly named “ Secrets and Lies ” has been released and is available here. Three key findings. 1. Here are the U.S. B2B Marketing
  • HUBSPOT  |  SUNDAY, FEBRUARY 9, 2014
    [Product] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
    How Salesforce Reached $3B in Revenue by Improving Management Productivity. Good news: Elay Cohen, Salesforce.com''s former SVP of sales productivity, has some great advice for you. In his post , featured on Inbound Hub''s Sales section , Elay walks through three key steps to improving management productivity. But guess what?
  • SALES ENGINE  |  WEDNESDAY, MARCH 30, 2016
    [Product] Lead Nurturing: The Power of a Drumbeat
    That way, when a salesperson does reach out, the MQL is ready to have a productive qualification conversation. These help make the case to the prospect that they need the kind of product or service our client offers. That doesn’t necessarily mean they’re a viable sales prospect or ready to buy. This strategy is called lead nurturing.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 10, 2013
    [Product] A Social Media Photo Sharing Smackdown: Instagram vs. Twitter
    Twitter also just recently revamped their Twitter for Business site , giving you helpful info about the basics, marketing, ad products, the art of tweeting, tools you need, and more, including success stories by business size ! What was the straw that broke the Twitter bird’s back? Was this a wise decision? All rights reserved.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 30, 2013
    [Product] How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings
    Once the purchase has been completed, the shopper will then be given an opportunity to instantly submit a review.Please note that this means the shopper submits the review prior to receiving the product, so slow checkout process, price changes, hidden charges, etc. Low or No Cost Review Portals. Google Checkout. Reseller Ratings. Bizrate.
  • JUNTA 42  |  WEDNESDAY, MAY 23, 2012
    [Product] 12 Challenges that Stop Marketers from Creating Epic Content Marketing
    Not Knowing What Good Content Is. I had a conversation just last week with an equipment manufacturer that was praising the success of their content marketing program.  I asked him, “So, how much of your content is educational and how much is product oriented?” Sheer Lack of Editorial Calendar Usage. The chief storyteller. Get one!
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Product] 8 Ways What You Write Will Affect Your Bottom Line
    What triggers your customers to come searching for your products? If your readers weren’t considering purchasing your products, they wouldn’t be researching your company in the first place. Using studies, statistics and news stories will add credibility to your claims about your product and its benefits. Be Relevant.
  • MARKETING ACTION  |  FRIDAY, JANUARY 18, 2013
    [Product] “Send More Email” Top Recommendation for 2013
    Most businesses use email for newsletters, product launches, and announcement about events or sales. A shout-out now to Michael Mothner , founder and CEO of Wpromote, a leading PPC management and SEO firm, who posted these five online marketing recommendations for 2013 in the virtual pages of Inc. Send more marketing emails. Two thumbs up. 2.
  • SYNECORE  |  WEDNESDAY, JANUARY 30, 2013
    [Product] Mobile Advertising Works. So Why is Nobody Doing It?
    Among those who have made a purchase as a result of a mobile ad, 45% have referred a product or service to a friend or colleague. We don’t need data points to realize that the world is going mobile. New statistics are coming out almost daily evidencing the increased usage of smartphones and tablet computers by today’s consumers. 2016: 6.3%*.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Product] Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
    Common email campaigns consist of product or service announcements, a company newsletter, lead nurturing, and sales promotions. Shotgun emails that go to the inboxes of people who have no interest in your company or product are worthless. You’re not alone. Three ways to market your business explained. Content Marketing. Video.
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