TRADESMEN INSIGHTS | THURSDAY, DECEMBER 15, 2011
[Product] Is Mobile Marketing the Best Way to Reach the Professional Tradesmen?
If you put them on product packaging, make sure, for example, a how-to-use video is short and clear. Yes, I know the stats are overwhelming that of all smartphones today, over 50% connect to the Internet that way, and by 2014, 90% will be using mobile as a main way of staying connected. DON’T SEND PEOPLE TO A NON-MOBILE SITE.
ILLUMINATING THE FUTURE | SATURDAY, APRIL 10, 2010
[Product] Leading Lights: Marketing and PR Strategist David Meerman Scott
Before the Web came along, there were only three ways to get noticed: buy expensive advertising, beg the mainstream media to tell your story for you, or hire a huge sales staff to bug people one at a time about your products," he writes. We've been liberated to elevate our businesses and ourselves through the new tools of marketing.
HUBSPOT | SUNDAY, MARCH 23, 2014
[Product] How to Work Less, the Modern CMO & More in HubSpot Content This Week
Then, of course, there are always the issues of time management and productivity, no matter what department. This week in HubSpot content, we discussed time as it relates to all aspects of business to help you optimize your marketing, sales, and your productivity. 'This week in HubSpot content: time. Lewis. All things take time.
BLUE FOCUS MARKETING | SUNDAY, JULY 10, 2011
[Product] Future of Ideas
The group stressed the importance of these components stating that “the mere advertisement, is not enough and it is important to not only involve the end consumers in the process, but to also have them contribute to the brand–either at the message level, or even at the sheer product level.” The Future isn’t what it used to be.
HUBSPOT | WEDNESDAY, SEPTEMBER 11, 2013
[Product] How to Pull Off Coca-Cola Marketing on a Diet Coke Budget
Now, the execution doesn''t have to be spreading your product physically around stores like Coke did, but you can spread personalization across your web presence. While Coke wanted to spread purchase of their product in Australia, maybe you want to spread the use of your product to a particular audience. Whoa, meta, right?).
B2B MARKETING MENTOR | WEDNESDAY, APRIL 2, 2014
[Product] Is Free CRM Software Right for Your Business?
Meanwhile, the reporting capabilities of a CRM system help evaluate the performance and productivity of sales and marketing efforts. To find out, we spoke to some of the most popular free CRM vendors on the market, as well as customers using their products. You’re also responsible for downloading and implementing product upgrades.
HUBSPOT | FRIDAY, JULY 1, 2011
[Product] How to Write the Best Blog Post EVER
Products aren't solutions. Don't cram a blog post full of product content. Instead, provide educational content that runs parallel to your product offering. Some of the most common blogging advice is to write great posts. That ends today. Here are common blogging assumptions to ignore on your quest for the perfect blog post.
KOMARKETING ASSOCIATES | WEDNESDAY, OCTOBER 10, 2012
[Product] Webinar: Making SEO Fun In a “Boring” B2B World
“For many B2B companies, creating new content and thinking about link building can be daunting, especially if you don’t have a product people love to talk about. KoMarketing’s Director of Online Marketing Casie Gillette will be holding a free webinar with BrightTALK next Tuesday, October 16th at 3pm. Session summary.
BLOG MY CALLS | MONDAY, SEPTEMBER 23, 2013
[Product] The Imminent Release of Conversation Analytics
'In the next couple of weeks there is going to be a product release that will change the world of call tracking. It will likely change marketing analytics and big data as well. The release is Conversation Analytics from LogMyCalls. The Shortcomings of Call Tracking. Call tracking is awesome. We provide call tracking and it works great.
KOMARKETING ASSOCIATES | TUESDAY, OCTOBER 21, 2014
[Product] Content Marketing and Halloween: 5 Eerie Similarities
While it’s a nice gesture if you aren’t home (or are just too lazy) to serve the neighborhood children, leaving a bucket of candy on the front step likely won’t be very productive for any of the parties involved. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. Be Original.
ENGAGE | TUESDAY, APRIL 12, 2011
[Product] 6 Content Marketing Lessons from Warren Buffett
But: “Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks.” W arren Buffett would have made an excellent blogger. He’s been through highs and lows in the stock market, and has always managed to come out on top. Simple, right?
SALES CHALLENGER | MONDAY, JUNE 2, 2014
[Product] 5 Ways to Deal With a Horrible Boss
On the flip side, bad bosses sap motivation, kill productivity and drive everyone crazy. Working for someone difficult will take its toll on your health as well as your productivity and performance. 'Everyone complains about their boss from time-to-time. In fact some in the U.S. consider it a national workplace pastime. Commiserate.
HUBSPOT | MONDAY, NOVEMBER 7, 2011
[Product] 5 Genius Ways to Leverage Exclusive Video Content
Perhaps you want to pose questions about something related to your industry, or in some cases, your product. Inbound marketers love to share content. Many love producing videos even more. And why wouldn’t they? In fact, the average YouTube user is on the video-sharing site for 15 to 30 minutes per day. The results? Basically, it worked.
SAZBEAN | MONDAY, MAY 13, 2013
[Product] The Future of Facebook is…. Grey?
Where is its money-printing AdWords product? 'Image via CrunchBase What is Facebook’s future? It seems to me, like it does to Derek Brown, that perhaps it’s stumbling slightly. The seeming failure of Facebook Home isn’t making the future look any rosier. Add to that the meh type of changes lately. appeared first on Sazbean.
SAZBEAN | THURSDAY, MAY 9, 2013
[Product] The Importance of Content Distribution to B2B Brands
Content marketing has therefore become much more than product and solutions collateral, campaigns, mailings, and fulfillment. 'newspapers (Tehr?n) n) (Photo credit: birdfarm) We all know that the B2B buying cycle is much longer than the typical B2C cycle (hello, <5 mins?). News & Notes
SAZBEAN | WEDNESDAY, FEBRUARY 27, 2013
[Product] Every Brand Will Need A Content Strategy
Content strategy often is the starting point before getting into the nuts and bolts activities which support it, like developing a content calendar, putting an editorial process in place or supporting content production with writers producers and creative talent. Both have their place and they can and should work together. News & Notes
SAZBEAN | WEDNESDAY, FEBRUARY 13, 2013
[Product] 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition
New customer acquisition is the primary objective, and search allows SMBs to get in front of prospective customers who aren’t already familiar with their brand, but are in need of their products or services. Social media is all the rave, and for good reason. News & Notes
SAZBEAN | THURSDAY, FEBRUARY 7, 2013
[Product] Word-of-mouth: focus on the steak, not the sizzle
Media, or product? Is social media, and the data it produces, overvalued? As companies continue to struggle the ROI from their social initiatives, some are starting to suggest that social’s impact might have been overestimated. According to Ed Keller, the CEO of Keller Fay Group, we may be doing just that in 2013. News & Notes
SAZBEAN | SATURDAY, FEBRUARY 25, 2012
[Product] Top Internet strategy, marketing and technology links for the week of February 25, 2012
Discover the Secrets of 9 Productive Bloggers: Blog Wise (ProBlogger). Here are the top Internet strategy, marketing and technology links for the week of February 25, 2012… . The Four Starring Roles Every Business Project Needs (Marketing Profs). Blogging: It’s all about doing the work (Jim’s Marketing Blog). Take the Test.
SAZBEAN | MONDAY, FEBRUARY 13, 2012
[Product] Is Your Blog Doing Okay?
We could take that a step or two further—a post like that could give you the expectation that you should be selling products, or even that you should be monetizing your blog. Last week, I told the story of how I achieved my best month ever on DPS. Neither of those ideas is necessarily appropriate for every blog, or every blogger.
SAZBEAN | FRIDAY, DECEMBER 16, 2011
[Product] Five key marketing trends for 2012: Are you being served?
Whether it’s a brand’s CSR strategy, product innovation or instructional demo – brand stories are never told via traditional TV ads. In a fluctuating economic world, it is essential for brands to adapt. Here’s how. Advertising-as-a-service. Traditional advertising must evolve. Connected devices. by Chris Gorell Barnes.
B2B MEMES | WEDNESDAY, DECEMBER 7, 2011
[Product] There Are Two Sides to Every Editorial Wall
Benkoil seems to recognize this when he writes (emphasis mine), “Can you name another business in which the people who make the key product are allowed, even encouraged , to be ignorant of how they make money?” My only complaint is with what seems to be his guiding premise: that the fault is all theirs. Ethics Journalism
SAZBEAN | WEDNESDAY, MARCH 23, 2011
[Product] Jumpstarting Your Crowdsourcing with a Bounty
Every business hopes to use the power of the crowd to spread the word about their fabulous products and services. Many are disappointed when they put this awesome offer out there and no one picks it up. Or they create and post a hilarious video that no one shares. What gives? free copies?), What are your thoughts?
SAZBEAN | WEDNESDAY, JULY 7, 2010
[Product] 5 Tips for Reaching Your Audience Online
Define Your Benefits – Understanding what benefits your product or service offers to your potential customers will help you fine tune not only your marketing, but also your content and can help you look in the right places to connect. It can help to think in terms of job titles. Be as specific as you can. Converse. What did I miss?
HUBSPOT | THURSDAY, SEPTEMBER 12, 2013
[Product] How to Deliver the Perfect Sales Demo
Apply this logic to the product you are demoing: Be specific and tactful in what you show, why you show it, and what you say. Explain overall why this product exists, and link it to the prospect’s needs confirmed by the GPCT. Each feature you demo should tie back into this idea of "why this product is perfect to solve your problem."
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JULY 24, 2013
[Product] Why Mad Men Marketing is Moot: Account Managing in the Digital Era
The conversation needs to move away from “We need five banner ads to go live in one week” to “We need to develop a strategy to increase Product X purchases 10% from last quarter.”. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. This is a real shame.
SYNECORE | THURSDAY, FEBRUARY 21, 2013
[Product] Not All Responsive Web Design is Created Equal
This is the difference between a visitor looking at your website and saying “Oh these are the products” (not thinking) versus “Where do I start? RWD is an amazing way to design your website that makes it possible for visitors to access your content anywhere, anytime, from virtually any device. Usability Trumps All. Why do they call it that?
B2B MARKETING SAVVY | THURSDAY, OCTOBER 8, 2009
[Product] Twitter Misunderstanding
Double think before you click, or risk suffering the consequences, Real time case study: An electronic firm last week issued news as part of a product line refresh. Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. Welcome!
B2B MARKETING INSIDER | TUESDAY, MARCH 5, 2013
[Product] The Future of Marketing – Adapt And Be Creative!
The way we’ve addressed these challenges is by having a focus on the customer – trying to understand their needs and opportunities and how we can support them via our products and channels to market. Today’s interview is with Telus Communication’s Social Media Marketing Manager Paula Cusati. Tell us about yourself?
B2B CONVERSATIONS NOW | MONDAY, APRIL 2, 2012
[Product] Adopt Zero-Time Selling and Boost Sales Now
Given the trove of information available on the Internet about every type of product and service, if a buyer still has a question for a seller after doing their online research, then their need for an answer is, by definition, urgent and critical. The book details 10 essential steps that can accelerate sales for companies large and small.
FEARLESS COMPETITOR | MONDAY, AUGUST 29, 2011
[Product] Medium Sized companies struggle with B2B demand generation too
Young and inexperienced marketing managers can blast out emails and create product brochures. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Mid Sized Companies. Would they do better?
FEARLESS COMPETITOR | TUESDAY, MAY 10, 2011
[Product] (Don’t) Get Caught Snoozing: Reducing List Churn
By Bryan Brown, Director of Product Strategy, Silverpop. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Find New Customers is a Gold Silverpop partner. Introducing the Snooze function in email marketing. That’s all. Go grab it now!
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 13, 2011
[Product] Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 2
Yesterday' post described the first three steps in Raab Associates' vendor selection process: defining requirements, researching options, and testing vendors against scenarios. This post lists the four steps needed to complete the task. As before, there's a worksheet for each step that can be a model for your own, more detailed version.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 23, 2011
[Product] B2B Lead Generation: Edelman Trust Factor 2011: Credentials Count More Than Ever
In the case of a product recall , the technical expert and the CEO are the preferred spokespeople (30 percent and 37 percent,respectively). Do Salespeople want more leads? Yes, indeed! Trust in experts rises—and after years of being at or near the bottom, CEO s see increase in credibility. Click here for the Executive Summary. About Edelman.
FEARLESS COMPETITOR | THURSDAY, JUNE 17, 2010
[Product] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad”
In contrast, most B2B websites are deadly dull – products, services, about us and other boring content. B2B marketers need to learn how to tell stories about their people, products and services. Have you heard of AMC’s critically acclaimed series “Breaking Bad? consider it an Owners Manual for B2B marketing today.
FEARLESS COMPETITOR | THURSDAY, JULY 25, 2013
[Product] Why Your Personal Brand Represents Your Career Insurance
Not bad for a product I’ve been using for only a few weeks. 'If you lost your job tomorrow, how would you and your family be affected? Undoubtedly it would be shocking and scary. You would have to apply for unemployment. You would have to update your resume. You would have to start looking for a new job. Are you ready for this? Quora.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 7, 2011
[Product] How Do You Do It? – My super secret (shh!) 6 Tips for blogging success
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | 6 Tips for Blogging Success. Help us make September the best month ever for this blog. Tweet it, share it, email it – tell the world. 1,085 Posts.
FEARLESS COMPETITOR | MONDAY, AUGUST 22, 2011
[Product] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Great show! It’s a must-watch! We thank J.
SALES PROSPECTING PERSPECTIVES | TUESDAY, JULY 30, 2013
[Product] Mass Email Campaigns Made Easy: Gaining Traction Through Simplicity
But let’s face the facts: It’s a big world out there, and the amount of businesses that can, and are, a good fit for any given technology or product is seamlessly endless. 'You get them in your inbox. get them in my inbox. Sometimes our email has the intuition to deflect them to our spam folder. Five sentences or less! Image: ©canstockphoto
SYNECORE | SATURDAY, JUNE 8, 2013
[Product] The Best Branded Content of the Week: June 8, 2013
The Internet seems to love bacon, so it comes as no surprise that Oscar Mayer should try and capitalize on this popular product. 'I’m not sure if it is due to the quickly approaching Father''s Day holiday, or simply a coincidence, but some of the best content marketing efforts from the past few days are quite clearly aimed toward men.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JANUARY 25, 2013
[Product] Sales Prospecting Perspective Weekly Recap - Week of January 21, 2013
Responsiveness to your messaging and how well your product fits into the marketplace are two areas that can be uncovered rather quickly and easily through your calling efforts, as well as your target titles and feedback on collateral (what resonates?). First, as most of you are aware, I have a post to share with you that I read this week.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JULY 19, 2012
[Product] Have You Refreshed Your Insides Sales Training Program?
You risk losing your audience with product overload or wasting precious time moving too slow. I recently sat in on a meeting with a team of BDRs and Management that are re-vamping the new hire training program. There are so many different thoughts and opinions on how to make the most of a training week. Learn. Practice. Shadow. Prove.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JUNE 29, 2012
[Product] Single And Looking For Leads
Or I may showcase how helpful our training program is if the prospect has expressed that they don’t want to deal with learning how to use a new product. I don’t know about you, but nothing gives me a greater sense of satisfaction than when I introduce two people and come to find out it has blossomed into a beautiful relationship.
GREAT B2B MARKETING | THURSDAY, OCTOBER 27, 2011
[Product] B2B Lead Generation – How Much Information Should You Capture?
If you have a well-developed website, with lots of relevant information about your products and/or services – your prospect s can educate themselves and come to you whenthey are ready to engage in the buying process. In I just read an interesting article at Web Ink Now, titled New B2B Lead Generation Calculus. Your sales process.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 9, 2010
[Product] How Conscious Are You Of Your Prospects Time?
We recognize that it isn’t easy to get someone live, but from our perspective it just doesn’t make sense to launch into a qualification call/product overview with out getting their permission. When you’re cold calling into a prospect, do you take into account how much time they have to speak with you?
HUBSPOT | THURSDAY, JUNE 30, 2011
[Product] 6 Ways to Instantly Improve Facebook Fan Engagement
Nurturing these current fans into even bigger fans will ultimately reward you with a larger following of super fans who will be more likely to share your content and spread positive messages about your company and its products/services. Ask them to share their thoughts on a new product, service, or feature you've launched. Participate!
WINDMILL NETWORKING | FRIDAY, APRIL 13, 2012
[Product] Help! I Need a Marketing Automation Vendor with Social Media Savvy
Corporate blogging tools for routing and publishing Links: Social Marketing , Aprimo Marketing Studio on Demand (click on Product Overview) Eloqua Incorporate social content in landing pages, from within the UI. Links: IBM Unica Interact ; IBM EMM (Products tab) Infusionsoft Publish emails and web forms to social channels. dynamics.
VERTICAL RESPONSE | TUESDAY, SEPTEMBER 9, 2014
[Product] Backlinks: Why They Still Matter and How to Build Them
natural link is earned because someone finds value in your site, page, products or content. Their blog features stunning real world product photos, weekend plans , and even a weekly playlist. This is why having quality links pointing to your site can help you gain more visitors organically versus relying on paid efforts.
ONPATH | TUESDAY, JULY 2, 2013
[Product] I am a Sales Pyrotechnician
Your Sales Trainer should not only know the product and the audience it’s intended for, but they should be able to step in front of the Sales Rep at any stage of the buying process and take the reins seamlessly. We’re critical of the output and we make changes on the fly to ensure a good overall product. am a Sales Pyrotechnician.
ONPATH | THURSDAY, NOVEMBER 15, 2012
[Product] FREE Salesforce Executive Breakfast (Ottawa)
About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Date : Thursday November 29, 2012 Time : 8:30-10:30am / Price : Free. Country Inn & Suites Kanata 578 Terry Fox Drive / Ottawa, Ontario Register Now : [link]. You’ll learn: 1.
ONPATH | WEDNESDAY, NOVEMBER 7, 2012
[Product] Oh Snap! No One is Opening My Emails
About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Most companies are doing email marketing, but few are doing it well. Spam filters, undeliverables and low open/click rates cause most emails to never reach the desired recipients.
ONPATH | MONDAY, MAY 7, 2012
[Product] Webinar - They're Just Not That Into You
About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Date : Wednesday May 23, 2012 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. B2B prospects don't care about your fancy packaging or glossy brochures. Not in sales.
ONPATH | MONDAY, NOVEMBER 21, 2011
[Product] Ottawa Salesforce User Group Meeting - November 24th 2011
About OnPath Located in Ottawa Canada, OnPath specializes in B2B Lead Generation and Appointment Setting for enterprise clients who sell complex products and services. Please join us for our next Ottawa Salesforce User Group meeting on Thursday November 24. The host for this meeting is Tim Rees, Adobe. Register Here: [link].
WINDMILL NETWORKING | MONDAY, APRIL 23, 2012
[Product] 5 Ways to Build Trust When Mixing Social and Marketing
Find ways to help your consumers use your product or service – solve problems – Believe in your product or service, then own lapses or gaps. In recent posts we have talked about the changing marketing landscape ; it’s a social landscape that is creating new opportunities and presenting new challenges. Have a personality.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 24, 2014
[Product] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
Is there some sort of quiz or assessment that you can create around your product or service that plays to this? Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. ’, ‘What European City…?’,
HUBSPOT | MONDAY, FEBRUARY 10, 2014
[Product] The 10 Best Parody Twitter Accounts to Follow
NotZuckerberg, however, parodies Facebook''s path to world domination with snarky comments about everything from earnings updates to product releases. 'The marketing spoof is one of the best and worst institutions in our industry. Done well, it can result in one hilarious comedy skit after another. The 10 Best Parody Twitter Accounts. Pigeon.
WRITING ON THE WEB | WEDNESDAY, MARCH 21, 2012
[Product] Online Persuasion: Seeing Through the Eyes of Customers
Emotions play a more powerful role in what makes people click than facts, numbers and a rational assessment of your products and services. There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset.
WRITING ON THE WEB | FRIDAY, AUGUST 26, 2011
[Product] Get Personal: 5 Tips for Putting YOU in Your Blog
Rohit Bhargava’s written a whole book about it, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. If you’re writing for your business, how much of yourself should you include? How personal should you be? Don’t go overboard.
TOM PISELLO | FRIDAY, OCTOBER 22, 2010
[Product] Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.
According to the Harte-Hanks survey results, technology buyers become aware of new technology solutions most often through peers/ colleague interactions, magazines and trade journals, product review websites, search engines and industry analyst reports. Frugalnomics: Business Productivity and Cost Reduc. Do White Papers Still Engage?
WRITING ON THE WEB | THURSDAY, DECEMBER 9, 2010
[Product] Content Marketing Tips to Get More “Juice”
Make suggestions to other resources, including upselling to your products and services. Here are some content marketing tips to save you time and energy while getting more visibility on the Web. Then you expand each one into 3-5 blog posts. Write one longer article (600-850 words) that ties together the 3-5 blog posts you used in your series.
SALES INTELLIGENCE VIEW | MONDAY, JULY 16, 2012
[Product] Using Webinars to Build Credibility and #Prospect Lists
First, the prospect is attracted to sign up for the webinar based on the information that they want to receive, not necessarily on the product. Customers in all niches and industries are increasingly resistant to traditional sales messages and advertising. Some of this has to do with the changing nature of communication. Prospecting Sales 2.0
SALES INTELLIGENCE VIEW | TUESDAY, OCTOBER 2, 2012
[Product] How to Build a Lead Qualification Team
Communicating with leads to overcome objections and determine if a need exists between the product and the potential customer. Lead qualification representatives often make the first impression potential customers have of your company, so you want to trust that your reps present your company and products in the best light possible.
HUBSPOT | TUESDAY, APRIL 15, 2014
[Product] Study: Everyone Talks 'Engagement,' Nobody Knows What It Means
Zappos, Dove beauty products, and T-Mobile are a few that Kolsky admires. “Just as a person would not engage into a long-term relationship with another person after just one meeting or interaction, a brand cannot expect their customers to engage with them after one interaction or product purchase,” Kolsky writes. Well, no.
MODERN B2B MARKETING | MONDAY, JULY 26, 2010
[Product] 5 Questions You Must Ask Potential Lead Sources
In many cases, lead gen providers ask in-depth questions specific to the product or service being sought, as well as contact information. You only want leads that are genuinely interested in your products or services– not those who just signed up for chance at a free iPad or $100 gift card. Do you have a credit or return policy?
HUBSPOT | TUESDAY, MAY 13, 2014
[Product] 7 Quick Ways to Curate Industry Content for Your Blog
And while posts about an esteemed latest hire or an exciting product update are important pieces to help your readers keep up with company culture, the most impactful posts will be about your industry as a whole. Think about what your company does, and what products or services a buyer would likely purchase in addition to yours.
BUYEROLOGY | SUNDAY, APRIL 17, 2011
[Product] Importance of Context to Understanding the New Social Buyer Persona
Context also serves as the foundation of ethnographic and anthropological research often associated with the design of products or services as well as experience design. Image via Wikipedia. This is especially true when you consider there are several important strategic areas evolving at a rapid pace. What is Context?
E-QUIP | MONDAY, NOVEMBER 28, 2011
[Product] E-Quip Blog: Conducting Project Debriefings
Here are some guidelines for making these sessions productive: Keep the tone of the review positive. Sometimes production staff and junior professionals are reluctant to speak out in these meetings, especially in the presence of senior managers. Productivity. Monday, November 28, 2011. Conducting Project Debriefings. Posted by.
SALES INTELLIGENCE VIEW | THURSDAY, DECEMBER 6, 2012
[Product] 5 Sales Blunders to Avoid when Prospects Are Ready to Buy
Once you’ve explained your product, it’s your turn to listen to what your prospect needs, and you can’t listen when you’re talking. As a salesperson, your skills make or break a deal. You own responsibility for bringing revenue to your company, but if you can’t cut it, you’ll lose a lot more than deals. Talking too much. Don’t cross it.
WONDERING OUT LOUD | WEDNESDAY, JANUARY 13, 2010
[Product] Information isn’t power anymore
They wanted information about your products and services and where better to go then the company website? Leigh Anne Reynolds of The B2B Lead Blog posted yesterday about tearing down the gates in front of her marketing content and watching the clickthroughs rise. But that was when information was power and that time is long gone. Difficult?
JUNTA 42 | WEDNESDAY, MAY 30, 2012
[Product] Finding Your Content Marketing Hedgehog
Once you find that, then you can look for where your product or service fits in. If you’ve read anything from Jim Collins , most notably the author of Good to Great , you know about the hedgehog. believe the hedgehog exists in content marketing as well. The Move to the Hedgehog. There was some backlash to this. Cover what you do best.
KOMARKETING ASSOCIATES | THURSDAY, APRIL 25, 2013
[Product] B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller
Companies can expect three core benefits: more pipeline, more productive sales reps, and higher revenue. Furthermore, They found that companies can expect to achieve an increase in marketing staff productivity between 1.5 and increase sales productivity by an average of 4%. What is Marketing Automation? and 6.9% Awesome!
TRADESMEN INSIGHTS | TUESDAY, NOVEMBER 1, 2011
[Product] New IBM Study Addresses Major Challenges Facing CMOs
new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to traditional marketing methods of brand and product marketing. As CMOs struggle, there is a window of opportunity for ad agency new business. .
REVENUE JOURNAL | WEDNESDAY, JUNE 15, 2011
[Product] Yes, but WHO ARE YOU?
I'm thinking of buying your product or service. It's a fairly serious decision, and I'm weighing a bunch of tradeoffs. One of my questions, given that I will be trusting you with parts of my life that matter to me, is, Who are you? What do I get? read more. web copy Websites that sell
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 3, 2012
[Product] Communicating your Brand’s Story through Marketing Automation
Apple markets its products under the umbrella of its brands perception – and wins because of it. Ideally, your company or products will be living on for many more successful years to come. How you package and present your company is as important as the product or service you offer. He can be reached at firstname.lastname@example.org.
WRITESPARK | TUESDAY, OCTOBER 8, 2013
[Product] Maximizing the Content Value of an Interview Call
For example, the customer''s creative use of your product may be good source material for an application note. 'Good content is a shame to waste. Especially when it''s right in front of you, ready to be adapted for a document, video, or presentation. And so, a potentially very valuable marketing opportunity is wasted.
WRITESPARK | TUESDAY, AUGUST 13, 2013
[Product] Do You Need a Long-Form or Short-Form Copywriter?
Another benefit offered by long-form copywriters: They are able to translate these skills across multiple content types, including technical white papers, product brochures, web articles, e-books, and customer case studies. Sounds good, right? Different project types simply have differing needs for a writer''s knowledge, skill, and focus.
MARKETING CRAFTMANSHIP | FRIDAY, AUGUST 19, 2011
[Product] Brochureware Is Not a Dirty Word
Brochureware is the term used, often with derogatory marketing implications, to describe websites consisting entirely of static pages that promote a company’s products and services, people and value proposition. Brochureware simply sits online, like a printed brochure sits on a coffee table.
MARKETING CRAFTMANSHIP | WEDNESDAY, SEPTEMBER 21, 2011
[Product] Debunking the 80/20 Rule…and 4 Other Sales Force Myths
Myth: Sales productivity can be improved by teaching the successful techniques of the top 20% performers to the rest of the sales team. Do the top 20% really bring in 80% of the bacon? Some of the conventional wisdom that’s debunked in the article is worth noting, including: Myth : The Internet is making sales professionals obsolete.
WRITESPARK | TUESDAY, JUNE 12, 2012
[Product] White Papers: Too Much Fat, Not Enough Meat
Basic information about your company isn't the place to drone on about your company's mission, historical achievements, information about individual products, commitment to providing outstanding customer support, blah, blah, blah. According to an Eccolo Media survey of IT buyers, ". Avoid throat-clearing text. Segment lengthy content.
INSIGHTIQ BLOG | THURSDAY, JUNE 7, 2012
[Product] Choosing the Right Social Media Platform
Personally, I don’t want to see an offer or coupon on Pinterest- I want to see a great picture of your product and how I can use it in my daily life. I recently watched a video on Mashable and decided to share it with some of my “followers." Facebook, Twitter, Pinterest, Linked-In, Google+ and StumbleUpon. Where should I share this? .
CLIENT BRIDGE | THURSDAY, APRIL 26, 2012
[Product] Website Elements that Hamper Inbound Marketing
Generic Stock Photography Show pictures of real customers, real employees, your product, and your location, instead. Hubspot says that one of the central tenets of inbound marketing is "Do Not Annoy". And yet, many websites contain elements that only generate complaints from visitors. Here are Hubspot's 15 most annoying things on websites.
INSIGHTIQ BLOG | TUESDAY, APRIL 24, 2012
[Product] Embrace Your Digital Shadow
We work with digital data every day and I can assure you there is no lengthy historical, Hoover-like file on even your anonymous online behavior. First, the average online cookie only lasts 45 days. These two basic factors alone should put your mind at ease when contemplating the extensive digital tracks you may or may not be leaving behind. .
WRITESPARK | WEDNESDAY, MAY 4, 2011
[Product] Good Writers: You Can Never Know Too Many
new product launch needs several writers working in parallel. You may be perfectly happy with your current in-house and freelance resources for writing. If so, great! But not all writers can write everything well, in spite of their optimistic willingness to try. project needs a copywriter with highly technical knowledge.
CLIENT BRIDGE | THURSDAY, OCTOBER 6, 2011
[Product] Are You Failing at Marketing Automation?
From the Hubspot Blog, here are 10 signs that your marketing automation efforts aren't productive. You have to hire help just to work the numbers." Focus on quality rather than quantity. Analyzing marketing results should be done as close to real time as possible. You're using multiple systems and software packages to make it work."
CLIENT BRIDGE | WEDNESDAY, MARCH 16, 2011
[Product] Marketing Strategies to Maintain Your Online Reputation
The blogosphere provides customers with the opportunity to evangelize your product/brand if they have a good experience. Unfortunately, it also provides the opportunity to write a negative review when they have a bad interaction with your company. Use a team approach to blogging. Customers really want to hear from your employees.
CLIENT BRIDGE | MONDAY, MARCH 14, 2011
[Product] Balance Your Social Media Strategy
Valuable in finding out where you need to focus your research, thought leadership and product roadmap. If you're trying to establish yourself as a thought leader and using micromedia (i.e. Twitter) as your primary tool, you need to add longer content to the mix. Twitter has become overloaded. Quality isn't a factor. Another permanent archive.
INSIGHTIQ BLOG | MONDAY, FEBRUARY 28, 2011
[Product] Building the Data Foundation, A Brief Interlude – Master Data Management
product catalog, suppliers, and distribution channels). In Part I of this two-part (plus this update) series , I talked about the importance of building a solid data foundation, informed by an overarching data strategy. There are two closely related disciplines that best serve this purpose: Customer Data Integration (CDI).
LEAD VIEWS | FRIDAY, JULY 16, 2010
[Product] Blog to Generate Leads
Or it could be targeted at putting across how your offerings are different from similar products/services available in the industry. The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Name your blog.
HUBSPOT | MONDAY, JUNE 2, 2014
[Product] 6 Critical Lessons You Need to Learn From Your Sales Team
Customer objections refer to the pushback sales reps get from prospects, like "I''m not ready to buy," or "I don''t think your product will solve my problems." For example, let’s say your company sells lawn care products, and one common customer objection your sales reps hear is that your products are too expensive.
THE ROI GUY | WEDNESDAY, FEBRUARY 2, 2011
[Product] CFOs Take More Control: Frugalnomics in Full Effect
This includes more CFO involvement in key decision making, including helping to set business strategy, deciding where to invest capital and even looking at product mix and go-to-market strategies. CFOs don’t want a dog and pony show, so the typical product PPT just won’t cut it – Product Selling to executives doesn’t work at all.
MARKETING EDGE | SATURDAY, JANUARY 5, 2008
[Product] Marketing Edge
About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
HUBSPOT | TUESDAY, SEPTEMBER 25, 2012
[Product] How to Give Your Audience the 5-Star Treatment With Exclusive Offers
4) Product Buy-in and Development. If you're selling a product, you have an opportunity to make your audience feel like part of an exclusive bunch every time you start developing new features or product lines -- and the side effects show in customer retention, upselling, and cross-selling. Limited time offer! something. because.
BIZNOLOGY | MONDAY, FEBRUARY 4, 2013
[Product] 3 More Critical Roles that Need SEO Skills
Rather, every person in digital media production needs to know how their work affects search effectiveness. Panda and Penguin. Last month , I wrote about how SEO is not just the domain of consultants. Thing is, if you rely on Google to discover your content and give it the value it deserves, you will often be disappointed. Paid Search Leads.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 6, 2014
[Product] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
The strategy we’ve all been running in B2B marketing has moved from selling individual products, because they can be commoditized, to selling solutions that sell bigger, broader services needs,” Adamson noted. We have to show customers along the journey that they’ve missed something, and show them the ways they failed to learn on their own.
B2B IDEAS @ WORK | THURSDAY, MARCH 31, 2011
[Product] When B2B Messaging Builds To A Climax, You've Made Your Point
Or maybe your messaging surrounds how your product/service is better than the competition, in which case you might want to make your copy your argument, with the main argument at the end. I feel like a constant dilemma in B2B marketing is determining how to structure the message. Does your headline speak to the top USP?
HUBSPOT | TUESDAY, MARCH 26, 2013
[Product] How to Conduct a Competitive SEO Audit to Outrank Industry Rivals
What are their products and/or services? Create genuinely remarkable content, products, and services, and stand by them. Think about how you will use this information -- whether it be for your content strategy, product or service positioning, social engagement tactics, etc. -- all of which help with your SEO in the long run.
VIDYARD | FRIDAY, DECEMBER 13, 2013
[Product] Ann Handley on Using Compelling Calls to Action in Video
Unfortunately a lot of people are focused primarily on getting their video marketing ‘just right’ when it comes to production value, but this Goldilocks mindset isn’t helping when it comes to connecting videos to ROI. So if not CTAs, what are marketer’s focusing on? Using Strategic Calls to Action.
B2B MARKETING UNPLUGGED | WEDNESDAY, OCTOBER 1, 2014
[Product] Pssst. Trade Shows Suck at Lead Generation. Pass it on.
“Where else could we demo the product? While there is always merit in handing out a keychain and showing off a new product, you can’t really justify 50 big ones for that, can you? If you have a new product to show off, a trade show is a terrific place to do it. 'Sales squirrels ignoring you? Select all that apply.
B2B MARKETING UNPLUGGED | TUESDAY, NOVEMBER 20, 2012
[Product] Why Marketing Needs to Find the Church Key
Forget about the milk, leave the honey for the vegan tea drinkers—you need to give your flock the religion with pulpit-thumping sermons from your product development people, branding guys, market research gurus, marketing geniuses and even the Squirrel Kings themselves. I met a guy named Dan on the plane the other day. thought so.
B2B MARKETING UNPLUGGED | THURSDAY, DECEMBER 2, 2010
[Product] The Furry Dead Things at the Unimpressed Feet of Sales
This can include rewriting product literature, redesigning your corporate stationery, whining about a lack of marketing support or exploring the contents on their left nostril. They have no idea how long it takes to write a product sheet. No bruises from the product manager’s gutting of a webpage. And what did you get? grunt?