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  • ANNUITAS  |  TUESDAY, MAY 24, 2011
    [Product] An Interview with Jon Miller, Co-Founder of Marketo
    Second, we feel the product itself is very strong. Over time, we’ve added to the lead management core, additional products for marketing analytics and sales effectiveness. We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo.  What would you tell someone asking that question?
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, JULY 14, 2010
    [Product] Apple’s FaceTime Will Eliminate Dumb and Dumber Marketing
    These people call me pitching products and services. after pitching some kind of business product at me. My lucky duck son got an iPhone 4 for his birthday and the day it arrived, a friend of our family eagerly asked if he could “FaceTime&# us. See Apple’s YouTube channel for some pretty cool video.). What do you think?
  • INSIGHTIQ BLOG  |  TUESDAY, SEPTEMBER 11, 2012
    [Product] Taking Online Analytics to the Next Level, Part1: Google Analytics Incorporates Remarketing
    Say that an anonymous customer searches for a certain product, a pair of shoes. Google Analytics has been a tremendous asset for marketers. It tells them where your site visitors come from, what they look at, and what they’re most interested in. As the word implies, remarketing is simply marketing to those who have already been on your site.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Product] Prioritization
    Harvard Business Review released a study in 2010 that found multitasking can lead to as much as a 40% drop in productivity (Bergman, 2010) [link]. People often cite prioritization as a personal area of improvement. At work, we not only have to prioritize OUR goals but we need to keep in mind those of our clients, coworkers and managers. 
  • WRITESPARK  |  TUESDAY, APRIL 10, 2012
    [Product] Do You Need a Specialty Copywriter?
    Teaching a generalist writer about your products, customers, and applications probably isn't a good use of time--for yourself or your subject experts. It's easy to understand that not every freelance writer is a good match for every marketing project. These ideas can help your search. Your project requires a specific writing style.
  • INSIGHTIQ BLOG  |  THURSDAY, MARCH 22, 2012
    [Product] Are You Ready to be a Marketing Apiary?
    To that end, I can’t help but draw parallels to a working and productive (honey producing) hive, or apiary. I am eagerly awaiting the arrival of a package of 10,000 bees on April 2 nd to start my first hive in Massachusetts.  However, my real job is to help marketing organizations realize the full potential of customer value.
  • DIGITAL VOICES  |  FRIDAY, JULY 9, 2010
    [Product] Top 10 considerations for an Intranet redesign
    There is not as much focus on product information which is usually found on external customer-facing sites. Intranet sites are quite different from external public-facing sites in a number of ways: Intranets are usually used only by internal employees vs. public sites which are used by customers, prospective employees, and other constituents.
  • INSIGHTIQ BLOG  |  WEDNESDAY, NOVEMBER 9, 2011
    [Product] Customers Raising the Bar for Service Experience across Channels
    Create a roadmap for the customer experience across all departments, products and brands. Customers are raising the bar for service experience across channels -- are marketers doing the same? The days of maintaining a basic customer preference center are over.   What to Do: 1. Customers expect direct response even from social media channels.
  • ANYTHING GOES MARKETING  |  THURSDAY, SEPTEMBER 7, 2006
    [Product] Integrated marketing campaigns using YouTube!
    Thinking about a new marketing campaign to promote a new product? Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Sounds difficult eh? Check out the video below from NFLShop.com. Simplify this.
  • PR MEETS MARKETING  |  THURSDAY, JUNE 25, 2009
    [Product] Sourcing Leads from Twitter: Good, bad and ugly
    While I do see Twitter becoming a real-time source for sales leads, especially when directly related to your product and services, I think there are some best practices to follow: Reference Source: As the sales person acknowledged, he/she forgot to highlight that this was based on my Twitter posting. Here’s some basic information.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 29, 2010
    [Product] Thought Leadership Interview #5 – Sales Visionary Sharon Drew Morgan
    Good point that Facilitative Question did pertain to a product or specific placement problem. So sellers are helping buyers close the right business, with more prospects, and place their product into the most appropriate client situations. was struck by Sharon Drew’s book and her ideas. Why not? and then disappear. Imagine!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 25, 2013
    [Product] 10 Ways To Create The Ideal Environment For Your Teleprospecting Team
    In the industry, we talk a lot about how to create the best environment for teleprospecting teams, from a day to day perspective, that will increase employee productivity. We’re constantly thinking of ways to incent our teams through more lucrative compensation plans, more robust training, better tools from a technology standpoint, etc.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 4, 2012
    [Product] Do You Train Your Inside Sales Reps To Know The Basics First?
    Who else in the company would use the product. What does teaching someone how to ride a motorcycle and training a new inside sales rep have in common? On the surface they may seem worlds apart. There is a logical process and each skill learned allows the student to progress to the next basic skill. So what basic skills are required?
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Product] B2B Videos: Go Beyond Humdrum to Engage & Enthrall
    Once you’ve been wowed by the interactive wizardry and special effects served up by Hollywood, it’s hard to settle for a talking head juxtaposed against tedious office and product shots. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder.
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Product] What Should You Blog About?
    If your blog is supposed to drive business, either directly on indirectly, you need to tie it to your products and services. Whether I’m working with a CEO, marketing manager, novelist, or small business owner, there is always one question that comes up early in our discussions around blogging: “What should I blog about?”
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Product] How to Shorten the B2B Sales Cycle
    This is the purpose of the offer – to first drive prospect engagement and then drive prospect action (buying your product or service).  If there is one thing that aggravates the modern B2B company, it is the constantly lengthening sales cycle.  The future of your company (and its stock price) may depend on getting revenue in the door faster.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 10, 2010
    [Product] Email Sins - Don’t Make Me Block You
    There is no information about the company, their services or products, where I can get additional information, who I can call with questions, third-party recommendations, or why I ought to give a rat's hiney. For real? For real. You've been blocked. The door has been slammed in your spammy face. Game over. " Don't bother. Have fun!
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 3, 2009
    [Product] 5 Things You Should Know BEFORE You Write an eBook
    Find the intersections The best topics are NOT about your products or services (or about your company at all), but address the urgent needs of your customers. On the marketer's content menu, eBooks are the main dishes - the entrées that can give your company entrée onto the prospect's short list of worthy vendors. Problems. Trouble.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 3, 2009
    [Product] 5 Things You Should Know BEFORE You Write an eBook
    Find the intersections The best topics are NOT about your products or services (or about your company at all), but address the urgent needs of your customers. On the marketer's content menu, eBooks are the main dishes - the entrées that can give your company entrée onto the prospect's short list of worthy vendors. Problems. Trouble.
  • WRITTENT  |  SUNDAY, NOVEMBER 23, 2014
    [Product] 7 Must-Know Writing Tips [+Examples]
    Wondering which writing tips will actually boost your productivity and success? Spend plenty of time working offline and you’ll find your productivity skyrocketing. 'Image source. Whether you write for a living or maintain a blog on the side, it can sometimes be difficult to stand out in an ocean of writers and content. Exactly.
  • SAZBEAN  |  FRIDAY, FEBRUARY 27, 2015
    [Product] Must-Have Tools to Help Monitor Your Business Remotely
    Make sure productivity doesn’t drop while you’re away by implementing task management software to monitor certain projects. 'Owners need the flexibility to monitor their business while they are on the go. How can you be hands-on when you are away? Skype for conducting meetings remotely. Iridium for staying in touch off-the-grid.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Product] 5 Clever Uses of LinkedIn's Brand New Group Polls Feature
    Use polls to get product and service feedback. Thinking of rolling out a new product/feature/service? Not sure what to prioritize next in your product update queue? LinkedIn rolled out polls this week, a cool new feature for LinkedIn Groups (important distinction: this feature is not available for Company Pages).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 27, 2011
    [Product] LinkedIn Just Turned You Into a Butterfly
    The picture above is not a map of Africa on Acid, it’s a new LinkedIn product called InMaps. Don’t you thing these stupid new media “visualizations&# have gone too far? Here is how the company describes it: “InMaps is an interactive visual representation of your professional universe. Isn’t THAT a surprise?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Product] Create a World of Marketing Automation Through Good Content—and Imagination
    You may have to start by pushing out links to favorable industry articles that mention your products or services.  by Kelly Waffle “The way to get started is to quit thinking and begin doing.”  I think Disney’s advice rings true today for those considering marketing automation.  Use your imagination. Repurpose.  Repurpose.  Start small. 
  • MARKETING ACTION  |  THURSDAY, DECEMBER 19, 2013
    [Product] Act-On Software a Leader in Marketing Automation
    Act-On is a customer centric company dedicated to product innovation, and the customer reviews and ratings from G2 Crowd support that. 'Today G2 Crowd released its winter crowdsourced review grid for marketing automation. Over 700 reviews on marketing automation technologies were sourced across 14 companies. Get a demo of the act-on platform.
  • MARKETING ACTION  |  THURSDAY, APRIL 11, 2013
    [Product] Tweetchat 101
    Each conversation happening in the social sphere can give insight and intelligence that can be used to improve a company’s product offering, brand image, or sales strategy. 'What’s a Tweetchat? And why should you care? For all of you green social media users, Tweetchats are: Virtual meetings held on Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 5, 2012
    [Product] Successful? It might be time to replace yourself.
    In my corporate life, we had a formal “listen to the customer” exercise that helped us discover many new product ideas. A few miles from my house there was a very successful Wal-Mart store. It was in a great location and the parking lot was always packed. They were re-inventing themselves. Replace yourself. Even me. Tune-in.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Product] The Content Marketing A-Team
    This person needs to develop the content strategy , and have some authority over the content process, but needs to be a true collaborator as not all the content production resources will be under their control. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.”
  • NUSPARK  |  SUNDAY, APRIL 21, 2013
    [Product] Facebook Business Pages; Measuring What Matters for Success
    Website Traffic :  Very simply, are people who are users of your page and content interested in your products or services by clicking to your website.  'How’s your Facebook business page doing? Ask that question 50 times, and I am sure you’ll get 50 unique answers.  The result?  I like to show trends and growth.  I gather for each month:  .
  • ANNUITAS  |  THURSDAY, FEBRUARY 23, 2012
    [Product] My Love/Hate Relationship with B2B Events
    If you are going to bring sales people to your event, make sure they are subject matter experts in more than just your product.  I have a confession to make. I have a love/hate relationship with marketing events, a fair share of which I attend each year.   Along the way, I meet some very smart, interesting marketing people.  We just have to!” 
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 6, 2014
    [Product] Pay attention to me: do gimmicks really work in digital marketing?
    Deciding to give away a product or service, or to sponsor a giveaway with other companies making the donations, can be an excellent way to get new people to your site. 'Part of the challenge of digital marketing is that competitors are trying to master it too. Creativity in marketing is often the thing that sets businesses apart. Contests.
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 9, 2010
    [Product] Broad Reach + Intelligent Lead Nurturing = Increased Revenue
    This is why you need to be seen more of a trusted adviser versus a brand with data about the product. Long and complex sales cycles mean you need to attract and keep the attention and interest of prospective customers for weeks, months, or even years before they make their way into your sales pipeline. what content have they engaged?)
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 18, 2010
    [Product] Book Review: SNAP Selling
    No matter how compelling the value proposition for the product or service, it involves change, more work, and more time out of an already overburdened schedule. Finally, the third decision is, having committed to making a change, selecting the best product / service / vendor for their company. riority (maintain a sense of urgency).
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JULY 18, 2012
    [Product] Important New Research on Customer Loyalty
    19% - Product & Service Delivery. It's devastating when you lose a long-term customer to a competitor. It’s even worse when you’ve been there for them, consistently providing top-notch service for years. You feel betrayed by their lack of loyalty. Plus, you’re ticked off at your own company too. Here’s the deal.
  • WRITTENT  |  THURSDAY, JANUARY 31, 2013
    [Product] Interview with Kai Soremekun on Creating an Effective Web Series
    This is how you come up with a truly great product. It’s always nice to meet and talk to a woman with the passion. You figure out your story and tie it to your business. got a chance to talk to Kai Soremekun, filmmaker, actress and the creator of “CHICK: Within Me Lives a [.]. Video
  • VOLACCI  |  MONDAY, JANUARY 13, 2014
    [Product] Systems [Podcast]
    In my business, I''m thinking about the production team and I know the input is a new project and there needs to be certain information that they''re handed such as the client and contact information and the output is the production of a digital marketing campaign. Hi this is Ben, thanks for listening to the podcast.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Product] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    Facebook search has tripled in the past two years even before the company announced their new search product recently. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of  content marketing ? Will Will we see new models required to activate employee personal brands ? C’mon.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 6, 2014
    [Product] Why the little guy won marketing’s biggest prize
    This perfectly aligns with their assumed target market: younger drivers more likely to buy a web-based insurance product, and with mobile users who are more likely to both be using Twitter and buying insurance online. 'By Eric Tung, {grow} Community Member. In fact, they didn’t even take out an ad during the big game. Messaging Win.
  • DIGITAL VOICES  |  TUESDAY, JULY 30, 2013
    [Product] Leveraging the Cloud to Build Agile Development Environments [Video]
    Our new microsite is packed full of expert thought leadership videos on how companies can leverage Social, Mobile, Analytics, and Cloud (The SMAC Stack) technologies to drive customer engagement, innovation, and business productivity. Working with the cloud also provides a substantial cost savings. Watch the video for more insights!
  • SALES LEAD DYNAMICS  |  FRIDAY, MAY 24, 2013
    [Product] Do You Have a Brand?
    'What’s the best definition of “brand?”.    Noun – A type of product manufactured by a company under a particular name.               Verb – Mark with a branding iron.              Synonyms:  Noun – mark, stamp, sort, kind, make, trademark. Get very specific: new product launches, marketing strategy, branding etc. Products.
  • WRITESPARK  |  WEDNESDAY, NOVEMBER 14, 2012
    [Product] WriteSpark: Best Blog Posts about White Papers
    Tips to pass along to your engineers and product managers for providing helpful input for a white paper project. This month's list focuses on my best posts and recommended resources for white papers. Guidance for choosing which topics are really worth the expense and effort of a white paper. Top 10 ways to be a good SME. by Jonathan Kantor.
  • WRITESPARK  |  THURSDAY, OCTOBER 1, 2009
    [Product] Understanding the Concerns of Technology Buyers
    Support, maintenance, and upgrade factors that can influence the implementation efforts and overall cost of a technical product. In her blog post "Why can't selling be more like buying?" marketing consultant Ardath Albee provides a good list of the concerns that buyers have in mind when considering a purchase.
  • CLIENT BRIDGE  |  THURSDAY, FEBRUARY 16, 2012
    [Product] Getting the Most Out of Tradeshow Marketing
    Focus on fewer, newer, bestselling products. Skyline Exhibits , a maker of tradeshow and event exhibits, held a webinar yesterday titled "What's Working in Exhibitiing", intended to give marketers advice for increasing the effectiveness of their participation in tradeshows. Below are some of the highlights from the presentation. Promotions.
  • CLIENT BRIDGE  |  TUESDAY, NOVEMBER 8, 2011
    [Product] Marketing with Video
    Address Objections If there are public objections to your product or services, responding with a video can be a good way to connect with upset customers. Video is an excellent way to connect with customers on a deep level, whether audio or visual. Videos can also improve your SEO as the search engines become more savvy. View Original Articl
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 20, 2011
    [Product] Facebook B2B Marketing Tips
    Use apps that allow you to sell your products and services directly on Facebook. Facebook isn't just about personal profiles. It also includes groups and pages for brands and companies. As such, Facebook isn't just a channel for business to consumer marketing. From Jeff Bullas, here are some tips for using Facebook for B2B marketing.
  • CLIENT BRIDGE  |  FRIDAY, MARCH 4, 2011
    [Product] Blogs - The Centerpiece of Content Marketing
    Provide product related content, answer customer questions, attract new prospects. Blogs should be the hub of content marketing because they combine the strength of social media with print-publishing functionality. You need to provide content at every step of the purchase process to keep customers engaged. Plus, blogs are inexpensive.
  • CLIENT BRIDGE  |  FRIDAY, FEBRUARY 18, 2011
    [Product] Creative Content Marketing Ideas
    Using your creativity and know-how, you can make something cool, then use it to market a product. Content marketing isn't just a blog that makes money. From copyblogger.com's Content Marketing 101 series, highlights from their list of 49 content marketing tactics: Content doesn't have to just be online. Direct mail. White papers.
  • INSIGHTIQ BLOG  |  THURSDAY, JANUARY 6, 2011
    [Product] Today Show Fail, Part II - Getting it Right
    Product registrations then could be routed to the individual retailers for purchase and fulfillment. The show can use historical data can serve as a benchmark to better prepare the retailers for the inevitable influx of orders, a result of having their products featured on the most popular morning television show.  Guess what? 
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 10, 2009
    [Product] QlikView 9.0 Reaches for Broader Business Intelligence Market
    The product has been in public beta for several months, so the general features are well known to people who care about such things. QikView’s entry cost is vastly lower than those products, especially once you consider the savings in labor. With 64 bit systems, the product can easily handle dozens of gigabytes of data.
  • PR MEETS MARKETING  |  THURSDAY, FEBRUARY 14, 2008
    [Product] Valentine's Day: Salsa Story
    He knows how to market his product - salsa dancing - to the right market with the right message. Valentine's Day can either create fear or joy in your heart. Several years ago, I was dreading another lonely Valentine's Day. didn't want to stay at home but I didn't want to feel out of place on this "romantic" day.  . was intrigued.  . And me?
  • PR MEETS MARKETING  |  SATURDAY, MAY 26, 2007
    [Product] About
    Yet, this blog has also evoled to look at issues that face PR professionals and my personal thoughts on PR and marketing Now for the disclosure statement - This blog expresses my own opinions and are not in any way a reflection of ON24, the company and its products and services. manage PR, customer and analyst programs. After 1.5
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 7, 2009
    [Product] The Truth About Trust in Business
    Yes, a new product that raises the bar from what my old product can meet is one influence. But, the interesting one for me is the product (or feature) that makes a new promise about a need the person was previously unaware they had and causes them to choose to expand their definition of need. But, just what is trust?
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Product] More Stakeholders and Business Involvement Driving Longer IT Decision Cycles and Discounting
    Consulting, “Organizations are afraid of making the wrong purchase decision, and as a result, we expect the number of decision makers and influencers to only increase in 2014, driving further complexity into the decision making process and making it harder for companies selling IT products and services to achieve their goals.” L.E.K. L.E.K.
  • ILLUMINATING THE FUTURE  |  SUNDAY, FEBRUARY 21, 2010
    [Product] Leading Lights: Content Marketing Strategist Ardath Albee
      Buyers used to have to have a conversation with sales people in order to find everything they needed to know to evaluate a product, and that’s no longer true.   In a lot of cases, they end up knowing more than the sales person does about the product.  The product is practically a commodity at this point.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Product] 5 Ways to Get The Most Out of Vine In Your Content Marketing
    The only downside is that this app is available only on Apple products. It is not available on Android or Windows products yet. by Dayna Rothman So what is this Vine phenomenon? If you are a marketer (or anyone on social), you have most likely started to hear a ton of news centered around this cool app. What can you do in 6 seconds?
  • HUBSPOT  |  THURSDAY, APRIL 29, 2010
    [Product] New Research: 5 Twitter Charts For Marketers
    Twitter Users Frequently Exchange Information About Products and Services Marketing Takeaway : Twitter users are actively discussing products and services. Facebook is dominating Twitter in usage in the United States, but the two social platforms are nearly equal when it comes to awareness. Webinar: Twitter for Marketing and PR.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 20, 2012
    [Product] The missing ingredient in targeting your best prospects – their interest in you.
    Often these models are produced without the benefit of data that identifies a prospect’s interest in the product. Following development of the predictive models, we habitually compare the model results to those that actually acquired the product. These models uncover the best prospects, those most likely to act.
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 21, 2011
    [Product] Milli Vanilli Marketing
    In this dynamic era of business and marketing, companies must move beyond simply offering quality products and value-added services to rendering amazing customer experiences in order to differentiate and capture customer mindshare. Let’s get one thing clear, marketing is meant to sell stuff. Come on… get a life! Really? Web 2.0
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Product] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    Engagement marketing is about building relationships —which is much bigger than just selling a product. That requires a strong marketing organization with an understanding of its role in the enterprise, of the consumer, of what about their product or their service is attractive and what that can lead to. couldn’t agree more. sure do.
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Product] Selling the C-Level: 7 Content Marketing Myths Debunked
    Effective content initiatives require a  significant investment in internal staff , as well as production and distribution resources. During Jay Baer’s and my SXSW presentation , we had a number of questions about selling content marketing into the organization and to senior executives. So…let’s debunk them. Yikes!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Product] What PR Pros Can Learn from The Huffington Post
    To that end, we issued a press release about a new product feature designed specifically to help marketers comply.  by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist.  For the sake of comparison, Newsweek sold for $1. Was Newsweek’s writing $299,999,999 worse than The Huffington Post’s? 
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 14, 2013
    [Product] A Simple Teleprospecting Pitch Can Be Easier Than You Think
    Working with some of the brightest sales and marketing minds out there has helped to provide us fresh perspective on how to differentiate your product from the masses. If you were to try to explain your product to someone who has no understanding of the industry/product/service etc. Prospects will appreciate this.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 29, 2010
    [Product] Are Your Teleprospecting Efforts Targeted To Your Audience?
    It’s not a simple task, and it takes the synchronization of different components to get there – marketing targets the right audience, IT increases the productivity of the staff, sales has the right messaging, and the CEO ensures the unity of the machine. When targeting IT, focus on functionality, integration or productivity.
  • INBOUND SALES NETWORK  |  THURSDAY, OCTOBER 20, 2011
    [Product] Already Planning for 2012? You Better Be!
    While many companies are structured around product line, companies that will be leading the charge in 2012 know that they need to focus on persona marketing (targeting buyer types). You need to rethink and retool your traditional product marketing processes to greater reflect how your customers buy. Sales Enablement.
  • CHRIS KOCH  |  FRIDAY, AUGUST 21, 2009
    [Product] The five components of a successful thought leadership program
    Recently, I was asked by a former ITSMA client to help put together a plan for a thought leadership program for a B2B technology company that sells both products and services. It forced me to think about all the components necessary to build and sustain a thought leadership strategy. Here are my thoughts on the big pieces. Research the need.
  • CHRIS KOCH  |  FRIDAY, JANUARY 8, 2010
    [Product] There is only one objective in social media: create learning networks
    Companies that made commodity products would tell me with straight faces that even their financial processes were unique—GAAP be damned—and that they needed to customize their software to fit “our ways of doing things.” Recommend products and services that you haven’t thoroughly researched and you will most likely be out of a job.
  • SYNECORE  |  SATURDAY, NOVEMBER 15, 2014
    [Product] Marketing Students: Education vs. Application
    Product Life Cycle. 'Not many things frustrate me more than the current curriculum taught to marketing students around the nation. There is a substantial barrier between the general marketing knowledge being taught to students and the applicable marketing involvement they should be experiencing as they develop skills for marketing careers.
  • BUYEROLOGY  |  MONDAY, FEBRUARY 14, 2011
    [Product] The Design of Content Marketing
      While experience design has its’ roots in product design and later with customer experience, there are crossover applied principles that can be beneficial to the emerging field of content marketing.  Image by neonihil via Flickr.   Thus, we could fall into the trap of spinning our way right out of the buyer’s mind. 
  • BIZNOLOGY  |  MONDAY, APRIL 23, 2012
    [Product] Looking for a job? Why aren’t “job creators” finding you, instead?
    The first product you must market is you. Photo credit: Wikipedia. Several clients of mine have recently filled search marketing, social media marketing and community management positions. I’ve been reviewing stacks of resumes from scores of candidates representing the full spectrum of skills and experience. What is it?
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Product] Why marketing is more important than sales
    Let me explain, i am sure you are aware of the fact that the way we buy products and services has fundamentally changed forever. 'Touchy subject this one, but one i feel compelled to address. With more information available than ever before we now research every single purchase and with more and more of the transactions taking place online.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Product] 11 LinkedIn Marketing Gems You're Missing Out On
    Targeted Product Tabs. You probably know about the product tab on your LinkedIn company page, but did you know you can do more than just blanket product information out there for the entire LinkedIn universe? You can actually create different variations of your product tab for each segment of your target audience.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 9, 2015
    [Product] Pinterest Releases Promoted Pins to All
    As more people are introduced to your products and business, you can increase your following and (hopefully) your sales. More people see your pin, visit your site, learn about your business and buy your product or service. 'Small businesses now have new social media advertising opportunities to try out in the New Year. If so, why?
  • VERTICAL RESPONSE  |  TUESDAY, JULY 2, 2013
    [Product] Quick & Savvy Competitive Analysis – Where to Start
    Know specifically what type of customer needs your product or service. How does my product or service stack up to the competition? If you have a niche product that your competition doesn’t, can your competitors actually become a source of referrals for you? 'What exactly is a competitive analysis? Read our blog post here.
  • JUNTA 42  |  WEDNESDAY, MAY 23, 2012
    [Product] 12 Challenges that Stop Marketers from Creating Epic Content Marketing
    I asked him, “So, how much of your content is educational and how much is product oriented?” Great content marketing, content that is shared and spread by customers and prospects, is almost never about the company’s products or services. And, by the way, this is not an all encompassing list. Should I repeat that?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Product] How to Achieve Stellar Alignment Between Marketing & Customer Support
    But even top-notch products and services can get confusing, and sometimes your customers encounter unforeseen issues. If your marketing team is about to announce an upcoming event or make a brand new product launch, your support team needs to know. At HubSpot, we host a monthly "Prustomer" (Product + Customer = Prustomer!)
  • INTEGRATED B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Product] Marketing fights Sales – and everyone wins!
    Ask the question of any attentive marketing student and they’re likely to reel off a description that somewhere, somehow, involves increasing demand for the company’s products. But marketing is also about managing demand, too, which may actually require reducing demand – or moving demand away from particular products in a company’s range.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 30, 2013
    [Product] Top Marketing Predictions For 2014
    One of the biggest trends I am seeing involves brands acting as producers – going beyond the publisher mentality and setting up newsrooms and production studios. also talked about the connection between personal branding, content marketing and social selling in a truly social business. think I had the topics right. So there you have it. 
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Product] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
    Working at an agency, I typically get client requests that look like this: We want to earn coverage on top-tier media sites and get a lot of social buzz about our new [INSERT PRODUCT, PROGRAM, AWARD, ETC. Most journalists and consumers will not write about your new product, service, program, award, etc. Me neither. Absolutely not.
  • JUNTA 42  |  MONDAY, NOVEMBER 14, 2011
    [Product] 8 Content Marketing Initiatives To Seriously Consider for 2012
    Test a Niche Related to Your Products. Openview Labs , a product of Openview Venture Partners [ disclaimer : I am an Openview Advisor], develops almost all of the content for this resource site themselves, using their internal employees and an on-site studio. thought I’d share it with you. Tackle One Goal with Content for 2012.
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Product] Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
    For example, if someone recently purchased one type of cosmetic, you could surface a related product that other similar customers have purchased in the past. Additionally, if someone subscribes for your content, that means they are likely very engaged with your brand, and may be open to learning about the products and services you offer.
  • TRADESMEN INSIGHTS  |  THURSDAY, DECEMBER 15, 2011
    [Product] Is Mobile Marketing the Best Way to Reach the Professional Tradesmen?
    If you put them on product packaging, make sure, for example, a how-to-use video is short and clear. Yes, I know the stats are overwhelming that of all smartphones today, over 50% connect to the Internet that way, and by 2014, 90% will be using mobile as a main way of staying connected. DON’T SEND PEOPLE TO A NON-MOBILE SITE.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 1, 2010
    [Product] Why Most Executives Should Stay Clear of Social Media
    They don’t have to care about a customer’s crappy experience with their product or service. The other day I had the opportunity to listen to a presentation by a social media guru on the cheese-moving, game-changing, power-shifting, balance-restoring, granny-empowering, field-levelling opportunities of our age. What are these people thinking?
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 3, 2012
    [Product] CRM Expert David Taber Discusses How Marketing Automation Enhances CRM and Putting Your Leads on a Diet
    Marketo: How can SFA/CRM systems support Product Management and Product Marketing? David: Way back in the last century, I did the Product Management/Marketing thing for 10 years.  Today, a properly configured CRM system can give the product manager an incredible amount of unbiased data about their customer base. 
  • INBLURBS  |  THURSDAY, APRIL 25, 2013
    [Product] 5 Tips for Content that Crosses Cultural and Linguistic Borders
    You are engaging with others, convincing them to buy into your idea or product. 'Wh en creating content, it pays to think big. Publishing online gives us access to a readership that’s almost too large to imagine. Do it right and your words could be read by people in places you might never even have heard of. Take Languages Seriously.
  • SMALL MANUFACTURER BLOG  |  SUNDAY, DECEMBER 18, 2011
    [Product] Joe Chernov from Eloqua Dishes on New Facebook for B2B Report
    Sweepstakes can be tricky for B2B, After all, the potential audience for a B2B product is typically more finite than for consumer goods. Tweet I’ve been paying more attention to Facebook with regard to B2B, especially with all of the changes going down (including Timeline , which deployed worldwide last week). How can B2B use these?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MAY 3, 2010
    [Product] What Your Inside Sales Team Knows Might Hurt Them!
    If I got a question I couldn't answer (or BS my way around) I would immediately go to my product specialists and sales team and fire questions at them. The value in using it was that it would allow these manufacturers a way to create their products faster, using less money and with a much higher quality. Thanks again Chris!
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 22, 2012
    [Product] How to Optimize for “Direct” Website Traffic
    Visitors may type your URL into their browser address bars based on seeing a company profile, product review, news release pickup, subject matter expert quote or other mention in industry media. But for most b2b websites, one of the top three sources of traffic—and often the largest single source—is “direct” visits. Vendors.
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 26, 2011
    [Product] Join the Inner Circle and Become an Insider – InsideView Community
    InsideView is a revolutionary product for sales and marketing teams. With so much data available to teams to identify prospects, qualify them and create opportunities, knowing where to start can be a burden. Intelligence on your prospects and customers gives you an edge over the competition. Filed under: Sales 2.0. Sales 2.0
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 10, 2014
    [Product] Dedicated to Winning the Sales Game?
    ” - Will Spendlove, VP Product Marketing | InsideView. In his presentation at AA-ISP’s Inside Sales event last week, InsideView’s VP of Product Marketing, Will Spendlove, explained what makes for a successful salesperson. 'Practice makes perfect: How passionate salespeople polish their craft. Your customers social.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Product] Useful Tactics for closing a B2B Deal
    B2B salesperson must not only understand products and people, but also market trends, industries and external and internal business processes. Regardless of how much your prospect researches you and your products before the initial conversation, their first impression of you sets the tone for the remainder of the sale.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 2, 2012
    [Product] Who Sells More: The Quiet Rep, or The Aggressive Rep?
    If you sell a complex product to a number of different clients, a quieter sales team may work well for you, and if you can’t afford to offer flexible options to your clients, an aggressive team will serve you well. It’s a good question to ask, but what is a sales personality, exactly? If you have to choose, what should you decide? Listening.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 23, 2013
    [Product] 9 brands prove vulnerability is good for business
    BODYFORM : a UK maker of feminine hygiene products was called out by a snarky male on its Facebook page. Facebook group called for a boycott of all J & J products. 'Photo credit: Wikipedia. New media channels – digital, social media and mobile – change marketing from a monologue to a conversation. See for yourself.
  • LEAD VIEWS  |  TUESDAY, MARCH 29, 2011
    [Product] Research Proves – Google’s Farmer Update Good For B2B Websites
    Company 4 – Product Development. Google’s recent algorithm change more popularly known as the Farmer/Panda update is all set to impact nearly 12% of Google’s search queries. At LeadFormix, we wanted to see how this change in Google search algorithm will affect our B2B clients in the US. Company 2 – Data Archiving.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 24, 2014
    [Product] Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore
    BzzAgent says brand advocates are: 75% more likely to share a great experience about a product. happy customers, employees, partners, and fans – to spread the word about your company, products, and services via their networks and communities. Product development. History and the above data points suggest they’re right.
  • VIDYARD  |  MONDAY, DECEMBER 16, 2013
    [Product] inContact: Using Video Marketing to Drive Millions in Pipeline
    inContact knows that prospects prefer information in short, digestible pieces and video is a great way to deliver this on their website where everyone’s hunting for fast, clear ways to understand the product offering. Here’s what Scott had to tell us about the inContact video marketing strategy: Why inContact is Using Video.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 26, 2011
    [Product] Top 10 Rules of B2B Blogging from DemandCon Social Media Panel
    About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. Here is a copy of the presentation that I promised to all the attendees. For those of you who didn’t attend here is some context for my Top Ten Rules of B2B Blogging slides.
  • ANNUITAS  |  TUESDAY, AUGUST 14, 2012
    [Product] Who is Marketing’s Customer?
    In essence, marketing is delivering a product (leads) to a buyer (sales) and meeting their need.  One by-product that comes from developing a Lead Management Framework SM is a better definition of the roles marketing and sales need to play, and what each should do to better manage the buying relationship from beginning to end.
  • THE EFFECTIVE MARKETER  |  THURSDAY, AUGUST 18, 2011
    [Product] How Great Content Can Solve Problems
    Then, look for what could be a solution to this problem (I’m assuming you sell products or services to retailers) and create content addressing the issue (maybe “5 ways to squeeze more cash out of your sales” or “The new retail mindset and five steps to improve your margins today” for example). Create content that is timely. The problem?
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 25, 2011
    [Product] B2B Data Hygiene: It Pays to Scrub Your Lists
    Create pre-defined lists that fit your product, service, or target type. Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Bounce rates are hitting the ceiling. Direct mail return rates are shockingly wasteful. D&B says: A new business opens every minute.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 29, 2014
    [Product] Trade Shows: Are You Telling a Compelling Story?
    So let’s step back for a minute and assume that you have a great product, customer service to die for and a sales staff that understands and can articulate your value proposition. I’m not talking about small companies either. I’m sure some of them have seven-figure trade show budgets. Remember, quality over quantity.).
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