FEARLESS COMPETITOR | MONDAY, AUGUST 29, 2011
[Product] Medium Sized companies struggle with B2B demand generation too
Young and inexperienced marketing managers can blast out emails and create product brochures. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Mid Sized Companies. Would they do better?
JUNTA 42 | MONDAY, NOVEMBER 14, 2011
[Product] 8 Content Marketing Initiatives To Seriously Consider for 2012
Test a Niche Related to Your Products. Openview Labs , a product of Openview Venture Partners [ disclaimer : I am an Openview Advisor], develops almost all of the content for this resource site themselves, using their internal employees and an on-site studio. thought I’d share it with you. Tackle One Goal with Content for 2012.
WEBBIQUITY | MONDAY, SEPTEMBER 16, 2013
[Product] Five Marketing Metrics that are Definitely NOT “Worthless”
And if you sell an item like adult diapers or anti-fungal cream, you’re unlikely to get a lot of customers to publicly express affection for your products on Facebook no matter how much they may “like” them in real life. Online marketing activities preovide marketers with a wealth of metrics; actually, too much information.
FIFTH GEAR ANALYTICS | TUESDAY, AUGUST 3, 2010
[Product] Customer Engagement: A New Spin on Customer Intimacy
The book detailed three dimensions of competitive strategy: value leadership, product leadership and customer intimacy. Kenyon Blunt. And it was in the latter section that I was astounded by something written 15 years ago and what I perceived as a foreshadowing of today’s enthusiasm for customer engagement. What is Customer Intimacy?
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, APRIL 16, 2012
[Product] [Video] A Surefire Way to Differentiate From Your Competitors
Follow this often overlooked, but highly effective strategy to differentiate your product/service and win the business. Your prospect is ready to make a change. They've seriously evaluated their options and narrowed it down to you and several of your toughest competitors. VIDEO SCRIPT: How can you really stand out from your competitors?
MODERN B2B MARKETING | FRIDAY, JULY 17, 2015
[Product] [Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention
You may connect with a lot of potential prospects, but are they the right buyers for your product or service? Author: Dayna Rothman Inbound marketing is a proven and powerful earned strategy for creating brand awareness and generating leads. For marketers today, inbound marketing is more necessary than ever. Inbound Marketing b2b Consumer
HUBSPOT | TUESDAY, JULY 24, 2012
[Product] Why I Fired My Marketing Agency
They managed to round up enough money to get them through the early days and come out on the other end with a prototype for the Acme software product. When they asked me to work with them, they were nearing a product launch. In a previous life, I was a small business owner. We Needed Leads, They Gave Us Twitter Followers.
TRADESMEN INSIGHTS | THURSDAY, MAY 30, 2013
[Product] Social Media, How Can Tradesmen Connect?
Mile Free, Director of Industry Research and Technology for the Precision Machined Products Association, is posting today with advice for connecting on social media. Here are 5 steps to increasing your online visibility: Make sure that your website covers the products and services that you provide. Near a big city? You are an expert.
BIZNOLOGY | TUESDAY, MAY 28, 2013
[Product] Learn to lower your social media inhibitions
Even that eBook or properly-published book of dead trees will mean nothing if you don’t have a prepared audience — a very large audience at that — then your brand won’t fly, your hours won’t be spoken for, your products won’t fly off the shelf, and your books won’t be read. Me too! Right? Wrong.
DIGITAL VOICES | TUESDAY, JULY 16, 2013
[Product] Vine vs. Instagram Videos – A Colossal Battle for Brand Dominance
Brands are engaging customers with Vine videos highlighting their product lines, the behind the scenes work that goes into making the product or service, and quirky looping short stories. Both platforms have had tremendous success in the short-format video wars and the jury is still out on which platform is going to be the big winner.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 2, 2012
[Product] KXEN Packages Automated Predictive Models within Salesforce Apps
KXEN has since given me a closer look at the lead scoring product, underlying technology, and future plans. This uses the same automated modeling methods as KXEN’s established on-premise product. As I mentioned in my Marketing Automation Beer Goggles post, KXEN introduced a free lead scoring app for Salesforce.com users at Dreamforce.
SALES LEAD DYNAMICS | WEDNESDAY, AUGUST 18, 2010
[Product] Don’t Baffle your Prospects with “Corporate-speak.”
Solution – It’s either a product or a service. Explain why the product or service is better. What did he just say? Let’s touch base to arrange a little face time so we can appear fully engaged. Let’s be proactive, synergistic and leverage this thing. Net-net: It’s a win-win. Got it? . This monologue is not real. The ad is a spoof.
TRADESMEN INSIGHTS | TUESDAY, NOVEMBER 30, 2010
[Product] Identify Website Users: Capture More Sales Opportunities
Visitors finding their way to B2B websites usually get there because they were seeking out information on particular products or services. (Do business people have the time to visit websites about things like lift trucks, hydraulic fittings, or industrial electronics for fun?) . Now you can! Who’s Looking at YOU?
VOLACCI | TUESDAY, FEBRUARY 11, 2014
[Product] The Benefits of Installing a WYSIWYG Module on Your Drupal Website
drupal , productivity You installed and configured Drupal for your website and blog. That’s awesome. You’re writing and posting content. Sweet! But the subject of installing a WYSIWYG (“what you see is what you get”) editor comes up and you aren’t sure. Or you have strong feelings about not installing it, and refuse to do so. You write.
FEARLESS COMPETITOR | FRIDAY, APRIL 16, 2010
[Product] Thought Leadership Interview #1: Kevin Temple of Enterprise Selling
As a result, they increased their average selling price, their services to product ratio and decreased their sales cycles in 2009. The article on our site entitled, “ Transforming from Product to Solution Selling ” provides a succinct overview of these leadership change actions. Many more thought leaders are coming soon, so stay tuned.
SYNECORE | MONDAY, OCTOBER 20, 2014
[Product] Align Your Brand Messaging, Start From the Ground Up
When cultivating the essence of your brand, look within the core of your organization’s values and purpose (aside from the production of revenue). As your brand continues to further understand and embrace the multitude of effective online channels, it is crucial to be consistent with your messaging and align your marketing efforts. Essence.
FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 29, 2011
[Product] 2012 Revenue – Making It Happen vs. Hoping It Happens
Product advantages are no longer adequate. B2B Lead Generation | Ensuring You Make Your Number in 2012. The folks from CSO Insights and 3FORWARD did a webinar by this title recently. The key lesson was that, for 2012 planning, what you do today is critical. The investments you make today pay dividends next year. Jim Dickie, CSO Insights.
BIZNOLOGY | FRIDAY, OCTOBER 10, 2014
[Product] How to avoid Google’s huge mistake
When you focus on customer needs — whether in your products and services, in your content marketing, SEO, paid search, and promotional activities around those products and services, or ideally, all of the above — you help your customers solve their problems. Read on, friends, read on… Chasing Competitors vs. Helping Customers.
SALES INTELLIGENCE VIEW | SUNDAY, DECEMBER 2, 2012
[Product] Who Sells More: The Quiet Rep, or The Aggressive Rep?
If you sell a complex product to a number of different clients, a quieter sales team may work well for you, and if you can’t afford to offer flexible options to your clients, an aggressive team will serve you well. It’s a good question to ask, but what is a sales personality, exactly? If you have to choose, what should you decide? Listening.
SALES PROSPECTING PERSPECTIVES | TUESDAY, JUNE 4, 2013
[Product] There’s no “I” in Sales
Don’t leave the name of you product in your messages, either. Your prospect may have an assumption about your product already -- possibly a misguided one. Several months ago, while shopping at my favorite clothing store, a sales associate approached me asking if she could help me find anything. Most likely. The answer: you don’t.
HUBSPOT | THURSDAY, MAY 24, 2012
[Product] 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
79% of online shoppers spend at least 50% of their shopping time researching products. This is another data point that has remained consistent throughout the last couple of years. 4) Search engines are often a starting point for product research. As you know, we at HubSpot are crazy about data-driven marketing. Why, you ask?
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JULY 24, 2013
[Product] Why Mad Men Marketing is Moot: Account Managing in the Digital Era
The conversation needs to move away from “We need five banner ads to go live in one week” to “We need to develop a strategy to increase Product X purchases 10% from last quarter.”. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. This is a real shame.
IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 26, 2012
[Product] Eloqua, Oracle & Why Modern Marketing Needs Open Systems
by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods. Last Thursday we announced that we have entered into a definitive agreement to be acquired by Oracle to become the core of Oracle’s Marketing Cloud.
SALES CHALLENGER | MONDAY, AUGUST 12, 2013
[Product] The Challenger Approach to Opportunity Management
The product is designed to embed Challenger behaviors at the right stages of the sales process to provide sellers with a replicable approach to each opportunity. It may have taken less than a day; or perhaps a week, for those on vacation. What took so little time? Wrong.
MEASURABLE MARKETING | WEDNESDAY, FEBRUARY 8, 2012
[Product] The Fascinating Seven: Emotional "Triggers" Every Marketer Needs to Be Aware Of
Take heed, product marketers: that oh-so-practical feature list may not always be the best way to capture your target audience. It could be very useful to examine your company's offering and isolate the single most unique/impressive feature of your product or service. Many marketers (if not all!) What does this mean? Passion. Mystique.
SALES INTELLIGENCE VIEW | TUESDAY, OCTOBER 9, 2012
[Product] The 5 Crucial Assessment Elements in Lead Qualification
Customers spend money on products and services they need to address their problems. An effective lead qualification team can charge through a high quantity of leads in a short amount of time, and they can still gather crucial insights while doing so. Problem. What problems does your prospect face? Those that are unaware they have a problem.
FUNNEL FOCUS | FRIDAY, JULY 9, 2010
[Product] Marketing Operations 2.0 – 5 Questions for Gary Katz
Most marketers operate as drivers of particular marketing programs (PR, product management), campaigns (new product launches, e-mail or Pay-per-Click offers) or functions (creative, market research). Gary Katz is doing extensive work in defining and championing Marketing Operations 2.0., can bring to your business. Bio: Gary Katz.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, MARCH 11, 2010
[Product] How to sell stuff on your B2B blog without being annoying
Post product ads somewhere on your blog — This doesn’t have to be in your face and ugly. Give away something away that requires an opt-in — Many blogs feature product samples, or eBooks that allow the site to collect info for the company CRM. Right? Frankly I think this defeats the community-building aspect of a blog.
KOMARKETING ASSOCIATES | TUESDAY, SEPTEMBER 18, 2012
[Product] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
While the report does not delve into specifics, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. Paid search can be used for regional targeting and specific product/market interest. The Role of Social Media. Define Social Media Goals.
DIGITAL VOICES | FRIDAY, DECEMBER 27, 2013
[Product] This Week in Digital Strategy 12.27.13
Their large screens make it easy to pinch-to-zoom for detailed product views, browse the Web, and search. Happy Friday, everyone! With the major holidays behind us we look forward to a new year filled with insights into the world of digital strategy. How Habits Can Impact User Behavior via inspireUX. Numbers do not lie.
B2B LEAD GENERATION BLOG | TUESDAY, NOVEMBER 1, 2011
[Product] My Key Takeaways as a B2B Summit Clinic Coach: Top lessons from real-world marketers and actionable ideas to drive marketing success
If marketing delivers a great “product,” sales will want more. Tweet I just got back from this year’s round of MarketingSherpa B2B Summits in Boston and San Francisco, where I provided one-on-one coaching to attendees, marketers from Fortune 500 organizations, leading private companies, and emerging businesses. Revenues are scarce.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, FEBRUARY 27, 2011
[Product] How Social Media Turned a Brand Into a Revolution
Yes, I was. I had completely missed a big idea that had nothing to do with organizational dynamics: Social media can be used to build and ignite a brand — even when the product is a political revolution! In fact, marketing has played an extremely important role in the shifting Arab political landscape. Was I wrong? For all of us.
VIDYARD | TUESDAY, MAY 13, 2014
[Product] He Views, He Scores! Learn What’s Missing in Your Lead Scoring Model
Given the increasing investments going into video production and creation, doesn’t this seem borderline unbelievable? Your homepage includes a massive brand video and your product pages use videos (instead of data sheets) to walk your customers through features and benefits. Well, believe it. Simple Scenarios to Illustrate the Point.
HUBSPOT | THURSDAY, DECEMBER 22, 2011
[Product] 10 Brilliant Marketing Personalization Tips to Implement ASAP
Create targeted LinkedIn Company Product Page variations. LinkedIn Company Pages offer an awesome targeting tool that enables you to personalize the products/services a LinkedIn page visitor sees when they visit your company product page on LinkedIn. Recently watched and enjoyed The Breakfast Club ? And did you return for more?
FEARLESS COMPETITOR | THURSDAY, JUNE 30, 2011
[Product] Lead Nurturing Belongs in Your Recession Strategy
Leads interested in your product offerings before the recession, probably need you now—more than ever. She has a unique ability to develop content strategies that work hand-in-glove with overall corporate and product positioning to deliver hard hitting e-marketing programs and tools that compel customers to buy. Stick to your story.
SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010
[Product] Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals
You ask (survey) people who have been exposed to the messages about a shift in their opinion or attitude about the company and/or the product”. A while ago I talked with Jim Sterne about his latest book Social Media Metrics , a must for everyone that wants to have a measured and valuable social media marketing approach. Measure. Yes, you can.
B2B MARKETING UNPLUGGED | THURSDAY, DECEMBER 15, 2011
[Product] Six Reasons to Text in your 2012 Plan
You know that after two months of squabbles with the Squirrels, the Keebler Elves and the product managers, some moron is going to look at the penultimate draft and say “well nobody’s going to read it anyway” And you will be right to kill this person. Say, how’s your 2012 plan coming along? What’s Win-win.
ENGAGE | WEDNESDAY, JUNE 4, 2014
[Product] Editor’s Tip: Stop Writing for Your High School English Teacher
Extra credit: Be careful when saying your product has “cutting-edge technology” and the like. If you want your product to pop, instead of saying it has “the latest technology,” describe what makes it the latest technology, and be as specific as you can. Original: After his appendectomy, he had a very subtle scar. Original: Widget 3.0
INDUSTRIAL MARKETING TODAY | TUESDAY, OCTOBER 25, 2011
[Product] Use Content Marketing to Manage Industrial Sales Funnels
All this sounds great for content marketers but if you are a manufacturer or a distributor, you don’t want to be a content publisher, you want to sell more of your industrial products. B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 25, 2014
[Product] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products. Among other things, the Oracle product will set a benchmark for pricing of similar services by other vendors. The Bizo purchase, priced at $175 million , makes perfect sense.
EMARKETING STRATEGIST | TUESDAY, JUNE 22, 2010
[Product] How to Use HARO for Publicity & More! (Part I)
Each HARO email starts with a paid advertisement about a product or service. DO NOT promote your products or services. Getting mentioned in the right publication can mean the difference between living hand to mouth and having more work than you can handle. But, public relations is expensive. There is a solution. Different countries.
TRADESMEN INSIGHTS | THURSDAY, JANUARY 20, 2011
[Product] What’s Changing With Social Media?
They know the company, its products/services better than anyone. Businesses are getting more comfortable with social media and are continuing to integrate it into their overall marketing programs. recently read an article in Social Media Examiner, 8 Social Media Trends Impacting Businesses that I thought made some good points.
CMO ESSENTIALS | THURSDAY, JANUARY 29, 2015
[Product] An Agile Response Requires Agile Marketing
The more you know about your customers , the better equipped you are to keep them and sell them more products and services along the way. In the last 30 years, she has helped hundreds of companies use technology to sell their products and build customer relationships. . First Things First. Break It Down. Use Data to Focus on the User.
CMO ESSENTIALS | MONDAY, JUNE 1, 2015
[Product] 3 Top CMOs Talk Organizational Culture and Brand at CMO Summit
Airbnb’s Mildenhall provides a clear framework, “Culture boils down to people, process, product and values. I recently attended the annual Spencer Stuart CMO Summit. At this, there was a notable absence of the toxic cocktail of obsession-with-the latest-trend and tenure anxiety that often characterize marketing conversations.
INBOUND SALES NETWORK | TUESDAY, MARCH 8, 2011
[Product] Social Media - Key 2nd Step in the Customer Buying Process
New research from GroupM and comScore reveals that 48% of consumers who started with a search engine search for products and subsequently purchased, are taking a social activity as a next step in the buying process. This is especially true for higher-cost products. The Path. This is representative of the growth of social media.
VIEWPOINT | TUESDAY, MAY 5, 2015
[Product] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
And the message content can be everything from product information and case studies, to a breakfast event invitation at an upcoming trade show, to a peer-to-peer letter from someone in your company who has a similar kind of job or level as the prospect. This year I've been talking a lot about Nurturing. The impact? The welcome email.
CONVERSIONATION | MONDAY, MAY 23, 2011
[Product] Content Marketing: Considerations When Defining a Content Plan
Furthermore, a content marketing plan is closely linked to other operations and plans, including SEO, social, lead management, sales, R&D, product marketing, events, marcom, well, basically everything. It’s not a real novelty, but it’s more elaborated and integrated than ever before. Social”, anyone? Content marketing is not broadcasting.
THE POINT | WEDNESDAY, FEBRUARY 10, 2010
[Product] The First (Almost) Clickable Direct Mail
That’s why I was intrigued to learn of a new product, USB INSERT , that claims to “combine the touch and emotional appeal of print communication with a direct bridge to the digital world.”. Spam may have all but killed email as an acquisition vehicle, but direct mail is still a viable outbound lead generation device for the right audience.
MARKETING INTERACTIONS | SUNDAY, MAY 6, 2012
[Product] Content Strategy Must Reach Beyond Marketing
Expanding customer accounts is not about promoting products. Arguably, content strategy is most often thought of as a marketing application. That's a great start, but it doesn't do the practice justice. In fact, that view tends to cause siloed efforts and limit the potential of content strategy. video. articles. white papers. Tweets.
EB2BLEADS | TUESDAY, OCTOBER 18, 2011
[Product] The Importance Of Content Marketing In Lead Generation
Clicking on the first link she went through to the website , liked the supplier and product and made a purchase there and then. However a link further down the page was for a large purchase she’d been considering for some time, spurred on she downloaded a guide from that website signalling her interest in the product.
SALES PROSPECTING PERSPECTIVES | TUESDAY, FEBRUARY 28, 2012
[Product] What Are You Doing To Prevent Cold Calling Burn-out?
Bottom line is that our product is our people. If we’re not empowering them, then our product will undoubtedly suffer. In many of the interviews I’ve done over the years here at AG, I always find myself looking for the best way to encapsulate the setting we try to create for the teleprospecting team.
MI6 MARKETING AGENCY | TUESDAY, OCTOBER 19, 2010
[Product] CSO Insights Lead Generation Report Summary
Trends in social media may be responsible for marketing once again focusing on optimizing how the company and its products are viewed in the marketplace, moving beyond just one of many vendors to a preferred supplier status. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. About the survey. Findings.
THE EFFECTIVE MARKETER | FRIDAY, JANUARY 7, 2011
[Product] What Makes a Great Creative Brief? « The Effective Marketer
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? similar question was posted on Quora and elicited a number of different but very interesting responses. If you come from the agency side, you are used to a certain format.
MARKETRI | THURSDAY, FEBRUARY 16, 2012
[Product] Are You Listening to the Voice of the Customer?
How have the company’s services / products helped your business? Is there any product, service or solution that XYZ Company is not providing that could bring value to you or your organization? Why Customer Insight is King in B2B Marketing. Marketri clients are typically surprised when they get the survey results. How to Survey?
SAVVY B2B MARKETING | WEDNESDAY, JUNE 8, 2011
[Product] Savvy Speaks: Web Copywriting Best Practices
Too many companies get wrapped up in their product or industry jargon (see this post Michele wrote on "Gobbledygook). Everyone has a website these days. Some of them really catch your attention, while others make you click away faster than a speeding bullet. What makes the difference? Keep it Clean. Instead try using restraint. Jamie.
FEARLESS COMPETITOR | WEDNESDAY, APRIL 20, 2011
[Product] The ‘Untroubled/Unaware’ buying stage
You may know full well how much she could benefit from your products and/or services, but she does not respond. It explains how buyers of products and services from companies like Frank’s company has changed. Lead Generation Companies | Dealing with Prospects in the ‘Untroubled/Unaware’ Stage. What do you think?
SALES CHALLENGER | TUESDAY, MAY 20, 2014
[Product] Get Things Done Faster and Better
Even small things that you’re not consciously focused on—say, an idea you want to run by your manager at your next meeting—measurably reduce your brainpower and your productivity. This means that you can significantly increase your productivity simply by getting thoughts out of your head. Lifehacking Principle #1: Capture Everything.
TRADESMEN INSIGHTS | TUESDAY, JUNE 15, 2010
[Product] Manufacturers: 6 Tips On How to Hire Independent Reps
Here are 6 things you should do before hiring a new manufacturers rep: Prior to the initial call, contact existing accounts and find out whom they work with, who helps them move product. It’s fair to get an understanding at the time commitment available to your products. Enjoy. I’m amazed at how Manufacturers choose Manufacturers Reps.
FIFTH GEAR ANALYTICS | TUESDAY, AUGUST 24, 2010
[Product] Call Center Optimization Through Better Marketing Analytics
Let’s take a look a case study featuring call center lead generation efforts for commercial banking loan products. Paul Raca. Are you confident that your call center’s lead generation activities are targeted to reach out to the prospects who are more likely to respond positively? million from the lead generation efforts. Tweet This!
SALES CHALLENGER | WEDNESDAY, NOVEMBER 14, 2012
[Product] How to Map the B2B Customer Experience
A multi-faceted customer experience where the customer is interacting across multiple channels and products is a reality. In such a scenario where customers are going through multiple touchpoints, we hear many of our B2B members struggling to improve customer experience. Wondering why? Voice of Customer | Topic Center.
DIGITAL BODY LANGUAGE | FRIDAY, MARCH 6, 2009
[Product] Assessing the Buyer's Toolkit - 10 examples
Discovery Free Trial: in a software company, used to allow the buyer to get a feel for product capabilities and experience. If, as B2B marketers, we're going to help buyers along in their buying process, the first thing we need to understand is how they buy. Used to connect with buyers who are seeking solution vendors.
VIDYARD | TUESDAY, MAY 12, 2015
[Product] Interactive Video: The Ultimate Way to Increase Content Engagement
But maybe the next viewer indicates through an interactive form that they’re looking to purchase in the next 4 weeks –this prospect could get directed right to a product demo. Many B2B marketers are using video today to connect with their customers in an engaging way. What can I do to open a 2-way dialogue with video? How does it work?
SALES PROSPECTING PERSPECTIVES | FRIDAY, APRIL 12, 2013
[Product] Your Social Selling Strategy: Go The Extra Mile
isten- Your organization has committed to investing in tools that monitor those social media channels which have been identified as the appropriate channels for your product or service; now you need to be actively listening to what is being said. Jill had mentioned her “ABC’s” of being social: Always Be Connecting. onitor- It all starts here.
ANNUITAS | THURSDAY, JULY 17, 2014
[Product] Why Companies Don’t Market to Their Customers
I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line. This was a significant statement that would have major impact for the organization. Lack of Data Governance. Lack of Demand Generation Focus.
WEBBIQUITY | MONDAY, AUGUST 1, 2011
[Product] Business Lessons from the Woodtick Theater
Identify your target market, as precisely as possible, and focus on producing messages that appeal to them and products and services that delight them.You’ll likely pick up some “bonus business from outside your defined target market, which is great, but don’t let that dilute your focus on your core market.
SAVVY B2B MARKETING | WEDNESDAY, JULY 1, 2009
[Product] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
As far as production, you want to make it a one-stop shop for all related resources. It was not about selling our products or pushing marketing messages. One thing to note – eBook content should not include marketing promotions or sell the company or its products. Web 2.0 My boss, C.
SAVVY B2B MARKETING | WEDNESDAY, JULY 1, 2009
[Product] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
As far as production, you want to make it a one-stop shop for all related resources. It was not about selling our products or pushing marketing messages. One thing to note – eBook content should not include marketing promotions or sell the company or its products. Web 2.0 My boss, C.
BUYEROLOGY | MONDAY, FEBRUARY 14, 2011
[Product] The Design of Content Marketing
While experience design has its’ roots in product design and later with customer experience, there are crossover applied principles that can be beneficial to the emerging field of content marketing. Image by neonihil via Flickr. Thus, we could fall into the trap of spinning our way right out of the buyer’s mind.
BUSINESS GROWTH DEVELOPMENT | FRIDAY, OCTOBER 14, 2011
[Product] Why Sales And Marketing Integration Can Accelerate The Growth Of Your Business
They are product sales channels that operate 24/7/365 and buyers actually volunteer to watch them which is in direct opposition to most advertising on TV which just gets turned off. They get into the problem first, then involve you in a solution and later the product itself, finally concluding with an irresistible offer.
HUBSPOT | WEDNESDAY, FEBRUARY 26, 2014
[Product] Facebook's Latest News Feed Algorithm Update Rewards Brand Tagging
With those rules in place, this is a great opportunity for businesses with truly complementary product and service offerings to mutually benefit from one another''s audiences. With over a billion active users, most businesses accept, even if it''s begrudgingly, that they should be on the selfie-laden network. Social Media
VERTICAL RESPONSE | TUESDAY, JUNE 23, 2015
[Product] 5 Ways to Create More Touchpoints with Email
Your website is, of course, a great place to send them where they have the option to purchase your products and services. free product, service or the chance for customers to see their original submissions in your marketing campaigns are good examples. You have a good-sized email subscriber list. Always work to grow your email list.
HUBSPOT | TUESDAY, MAY 7, 2013
[Product] HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
We’ve used lots of different social media marketing software products, including our own software. So why do all the social media marketing products manage usernames and accounts, and not people? Today, social media is one of the key inbound marketing channels we use to grow our business. Social Inbox Custom Notifications.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, SEPTEMBER 27, 2014
[Product] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
This definition distinguishes CDPs from traditional marketing automation products, which do their own execution, and from real-time interaction managers, which lack persistent data stores. This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now.
HUBSPOT | TUESDAY, OCTOBER 11, 2011
[Product] 3 Steps to Improve Lead Nurturing With Content Mapping
Each of these personas will likely have a different variety of needs and wants when they're considering your particular product/service. It all depends on your products/services and all the different types of people who become customers of what you offer. This is a guest post written by Pam Sahota. But let's back-track a bit. Map away!
WRITING ON THE WEB | TUESDAY, SEPTEMBER 20, 2011
[Product] Compelling Content: What Are Your Readers’ Hot Buttons?
You must tell them how they will feel, when they use your services or products. Think about this: How is this product/service/concept going to reach out and touch your client? How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers?).
TRADESMEN INSIGHTS | THURSDAY, AUGUST 18, 2011
[Product] Are You Using Social Media to Drive Traffic to Your Blog?
Facebook – about box is seen by search engines so make products specific if you’re selling somethin g. Let’s face it, one of the reasons you have a blog is to get your message out to as many people you can who share the same interests. SEO your social media profiles - This is a fairly new idea, but one that intrigues me.
INBOUND SALES NETWORK | FRIDAY, NOVEMBER 2, 2012
[Product] B2B Lead Generation – It’s about Needs not “Likes”
He says: “by truly understanding the market problems that your products and services solve for your buyer personas, you transform your marketing from mere product-specific, egocentric gobbledygook that only you understand and care about, into valuable information people are eager to consume.”. Develop Personas for Your Ideal Clients.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 18, 2011
[Product] Happiness, joy and big fat Klout scores
For example, this week I was offered a lot of money to begin having “sponsored posts (aka paid product reviews) on my blog. Back in my 20s I was full of energy and ambition. One time we were sitting around having coffee and I was whining about the increasing anxiety in my workplace. My defensiveness was up. Happiness is temporary.
TOMORROW PEOPLE | MONDAY, MARCH 26, 2012
[Product] The Death of Branding [INFOGRAPHIC]
The Design Council defines a brand as: “a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation. What is branding and why does it matter? Branding is a word that is used a great deal these days. But what does it actually mean? The Design Council). Read more: Pin It.
B2B IDEAS @ WORK | TUESDAY, JUNE 28, 2011
[Product] B2B Marketing Research: Choosing a Setting
Or, if they think of a certain way your product or service might be useful, they could pull in other people and have a quick brainstorming session about whether they agree, disagree, or want to come up with a whole new suggestion altogether. Is this a warehouse with a retail front where you could advertise your product?
ANNUITAS | TUESDAY, APRIL 28, 2015
[Product] Experiences:The 7 th Era of Marketing
When they look at it in this perspective, it puts into context why they shouldn’t lead conversations about product features. Perhaps you have read the latest marketing book, Experiences: The 7th Era of Marketing ? If not, it’s time to hop online and get your copy today.
HUBSPOT | THURSDAY, JANUARY 29, 2015
[Product] 13 Bright Ideas for Running Smarter Retargeting Campaigns
Traditionally, retargeting ads are used to push products -- but that''s not the only thing you can use them for. Why not create lists out of your product categories? This can work for all types of industries - just think about how you could leverage your products at different times of the year. What''s a marketer to do? Simple.
THE TOP LINE | MONDAY, MARCH 21, 2011
[Product] Price or customer experience–which matters more?
Also, how do we know that customer behavior doesn’t vary with the type of product or service? Mine it for new product ideas. I bookmarked today’s MarketingProf’s article entitled “Three tips for maintaining a solid voice-of-the-customer program and I recommend that you do the same. Capture testimonials.
MODERN B2B MARKETING | TUESDAY, AUGUST 21, 2012
[Product] Four “New Marketing” Skills You’d Better Learn Quick
His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz. You can connect with Matt via email , Twitter , LinkedIn or his blog. Are you taking advantage?
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 18, 2011
[Product] 4 Ways to Integrate B2B Social Media into Marketing Plans
Shoot a video with the product manager talking about the development of the product and some of the customer feedback that was incorporated into the development. 3. marketing campaign begins with a target persona, a prospect list, a customer list or some other way to reach your audience for your product or service.
CONTENT MARKETING TODAY | FRIDAY, MARCH 19, 2010
[Product] What TV’s Mad Men and Kodak Teach Us about Content Marketing
Don Draper, the top creative guy, launched his presentation by saying of the still unnamed product, "It’s not a wheel. Even though we now tell those stories on websites, blogs, and social media, our need to build a bond with the folks who buy our products remains the same. Their technology was leading edge. multiple blogs.
HUBSPOT | SUNDAY, OCTOBER 6, 2013
[Product] An SEO Guru's Thoughts on Google, Tips to Improve Facebook Lead Gen, and More in HubSpot Content This Week
Productivity Tools and Techniques to Stop Wasting Away Your Workday. Solving productivity issues can seem impossible, but we know plenty of online tools and apps as well as some practical methods that can help you complete all of your daily tasks with much greater ease. Enter some content from the past week. Think again.
FIFTH GEAR ANALYTICS | FRIDAY, APRIL 27, 2012
[Product] Social Communities for Banks… Are They Missing the Point?
Why not build an online social community where your customers feel more like a person who is valued than a dollar amount or a profile of a person who uses “x” number of services, and can therefore be upsold the next great banking product. Wendy K Emerson. Money is the root of… well… lots of things. There are few U.S.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 8, 2010
[Product] Social media success story: Marketing a medical practice
Prizes include giftcards, skin care products and contributions to charity in honor of breast cancer awareness month. Many people who participate in the contest request additional information and typically when they come in to collect a prize they become a customer for skin care products. Blogging. Even Worse Medicine. eBook. Agree?
FEARLESS COMPETITOR | MONDAY, AUGUST 22, 2011
[Product] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Great show! It’s a must-watch! We thank J.
SALES CHALLENGER | TUESDAY, APRIL 30, 2013
[Product] Motivate Your Reps to Learn…With Gamification
Currently gamification is often used to increase a seller’s market and product knowledge and to practice particular skills, such as tailoring insight and creative thinking. Increasingly, organizations are pairing gamification with traditional sales training efforts to reinforce particular skills and knowledge.
B2B MEMES | WEDNESDAY, FEBRUARY 1, 2012
[Product] My February Challenge: 10 Tweets a Day
Now Zarella notes that the optimum number of daily tweets appears to be 22 (and can it be sheer coincidence that the the wily and ultra-productive Mark Schaefer tweets exactly—you guessed it—22 times per day?). It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. tweets a day.
B2B MARKETING INSIDER | THURSDAY, JANUARY 24, 2013
[Product] Top 50 B2B Marketing Influencers On Twitter
curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Who are the top B2B Marketing influencers on twitter? Earlier this month, I released the 20 B2B Marketing Blogs you need to read. And I quickly found that no list is perfect.). Top B2B Marketing Influencers – Companies.
HUBSPOT | MONDAY, JANUARY 27, 2014
[Product] Who Wore It Best? Marketing Campaigns Edition [SlideShare]
The results are based on the performance metrics of each campaign, overall success of the product, and. The beauty of the marketing industry is that every campaign is different from the next. Each one has a unique challenge and a different end-goal, resulting in a different look, feel, and message for each individual campaign. Disagree?
SAVVY B2B MARKETING | WEDNESDAY, JUNE 6, 2012
[Product] Designing a Promotional Video
You’ve been asked to design a product video. Video is big, it’s really big and many companies are finding out that video can be a powerful tool wjen creating buzz around their product. Now what do you do? The thing to remember though is that this is not your Daddy’s video. Well times have changed.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 16, 2009
[Product] Alterian Pushes Into Social Media Management with Techrigy Acquisition
expect Alterian to extend the product to monitor and manage individual relationships, thereby integrating social media with other aspects of customer management. In sum, Techrigy is an interesting product on its own, but the real story here is the potential for merging social media with other marketing systems. Sparingly.
SMASHMOUTH MARKETING | TUESDAY, NOVEMBER 2, 2010
[Product] Election Day: SLMA's 50 Most Influential People in Sales Lead Management
Bill Goldsmith - BP Productions Pete Gracey - AG Salesworks Bernice Grossman - DMRS Group Inc. The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote.
MARKETING GENIUS BLOG | WEDNESDAY, OCTOBER 28, 2009
[Product] Announcing the “Essential” Marketing Automation Handbook
What I like about the handbook is that it shows how lead nurturing can make Marketing more successful and Sales more productive by defining buying interest and then matching qualified leads to the sales pipeline.”. Today Genius.com announced the publication of The Essential Marketing Automation Handbook: A How-To Guide for B2B Marketers.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, OCTOBER 24, 2012
[Product] Getting Commercial Insight Right
DENTSPLY: “We don’t always need new product claims or new research. We often take existing claims and look for external research that can extend those claims – and then we marry the two together.”. every region and product line, high- and low-performers, new and tenured staff) to gauge the effectiveness of both insights and training.
BIZNOLOGY | THURSDAY, MAY 16, 2013
[Product] Content Marketing: Content Beyond Copy
One more frequently overlooked form of content that can be incredibly productive is the webinar. Image via CrunchBase. Too often, thoughts of content for content marketing start and end with the written word. If you broaden your view, though, you open up a world of ways to connect with your target audience. Here are a few ideas. Video.