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  • GREAT B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Product] The Economic Value of Your Company Brand
    It can be a sales and profit accelerator by helping you sell more products and services at a greater profit margin. 'I was a guest speaker for The Center for Business Modeling at a video/podcast on a subject near and dear to my heart: the economic value of a brand. Following is a summary of what I said on the podcast. The brand is respected.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 28, 2013
    [Product] Five ideas to re-build your personal brand after a move
    I just moved nearly a thousand miles from New Jersey to Charleston and wanted to share how I used social media and Internet connections before and after the move to get my personal brand off to a fast, productive start! 'By Barbara Fowler, {grow} Community Member. 1) Facebook, LinkedIn, Pinterest. Pay it forward. Join local Linkedin Groups.
  • TYPE A COMMUNICATIONS  |  THURSDAY, OCTOBER 30, 2014
    [Product] 31 Scary B2B Marketing Statistics
    When presented with a list of six objectives, 41 percent of B2B respondents chose lead generation as their top goal, 27 percent pointed to sales and revenue generation, and 17 percent to brand and product awareness. 'October 28, 2014. The scariest holiday of the year is just a few days away. Stein IAS). Stein IAS). Twitter). Pardot).
  • JUNTA 42  |  MONDAY, NOVEMBER 14, 2011
    [Product] 8 Content Marketing Initiatives To Seriously Consider for 2012
    Test a Niche Related to Your Products. Openview Labs , a product of Openview Venture Partners [ disclaimer : I am an Openview Advisor], develops almost all of the content for this resource site themselves, using their internal employees and an on-site studio. thought I’d share it with you. Tackle One Goal with Content for 2012.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MAY 3, 2010
    [Product] What Your Inside Sales Team Knows Might Hurt Them!
    If I got a question I couldn't answer (or BS my way around) I would immediately go to my product specialists and sales team and fire questions at them. The value in using it was that it would allow these manufacturers a way to create their products faster, using less money and with a much higher quality. Thanks again Chris!
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 10, 2013
    [Product] How to Conduct Great Interviews for Even Greater Content
    Interviewing people who use your product or service is great for building brand awareness, so long as you’re offering valuable content instead of a prolonged sales pitch or long-form testimonial. ?. ?“See He provided the following tips for getting outside voices to dish for your audience. What do I do?’ ” Don’t over-prepare.
  • INBLURBS  |  THURSDAY, APRIL 25, 2013
    [Product] 5 Tips for Content that Crosses Cultural and Linguistic Borders
    You are engaging with others, convincing them to buy into your idea or product. 'Wh en creating content, it pays to think big. Publishing online gives us access to a readership that’s almost too large to imagine. Do it right and your words could be read by people in places you might never even have heard of. Take Languages Seriously.
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, DECEMBER 18, 2011
    [Product] Joe Chernov from Eloqua Dishes on New Facebook for B2B Report
    Sweepstakes can be tricky for B2B, After all, the potential audience for a B2B product is typically more finite than for consumer goods. Tweet I’ve been paying more attention to Facebook with regard to B2B, especially with all of the changes going down (including Timeline , which deployed worldwide last week). How can B2B use these?
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Product] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    It’s also about being a part of that cross-divisional customer-centric and cross-channel conversation and building brand strategies, which put the customer at the centre of your selling universe, rather than the product or service. Of course, it’s not the only division in most cases. Many businesses underestimate that.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Product] How (and Why) to Personalize Content on the Web
    Behaviors: Product interest, buying history, site browsing history, number of visits to your site, search terms used, price sensitivity. 'Author: Maggie Jones According to Forrester research, your audience will consume around three pieces of content on your website for every one piece you can realistically complete and deliver.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2011
    [Product] Will Content Strategy Save Marketing?
    Marketing execs are always in the mindset of selling products; but, in a way, we need to think and act like magazine editors.&# The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Today’s buyers are clearly in charge.
  • SALES CHALLENGER  |  MONDAY, APRIL 1, 2013
    [Product] Is Your Salesforce Mobile-Ready?
    And even within these activities, we see a greater focus on low-complexity, non-customer facing activities that increase productivity or drive efficiency. Organizations often struggle to provide timely and relevant information to salespeople. How are you using mobile in sales?
  • BIZNOLOGY  |  MONDAY, AUGUST 6, 2012
    [Product] Three Ways to Build Links in the Age of Google Penguin
    Of course, they’re not going to share a bunch of hype about your products. Image credit: Getty Images via @daylife. Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content. Why is this important? That’s what we’ll cover today. Now, it is all algorithmic. Internal Links.
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 26, 2011
    [Product] Join the Inner Circle and Become an Insider – InsideView Community
    InsideView is a revolutionary product for sales and marketing teams. With so much data available to teams to identify prospects, qualify them and create opportunities, knowing where to start can be a burden. Intelligence on your prospects and customers gives you an edge over the competition. Filed under: Sales 2.0. Sales 2.0
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Product] Useful Tactics for closing a B2B Deal
    B2B salesperson must not only understand products and people, but also market trends, industries and external and internal business processes. Regardless of how much your prospect researches you and your products before the initial conversation, their first impression of you sets the tone for the remainder of the sale.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 2, 2012
    [Product] Who Sells More: The Quiet Rep, or The Aggressive Rep?
    If you sell a complex product to a number of different clients, a quieter sales team may work well for you, and if you can’t afford to offer flexible options to your clients, an aggressive team will serve you well. It’s a good question to ask, but what is a sales personality, exactly? If you have to choose, what should you decide? Listening.
  • LEAD VIEWS  |  TUESDAY, MARCH 29, 2011
    [Product] Research Proves – Google’s Farmer Update Good For B2B Websites
    Company 4 – Product Development. Google’s recent algorithm change more popularly known as the Farmer/Panda update is all set to impact nearly 12% of Google’s search queries. At LeadFormix, we wanted to see how this change in Google search algorithm will affect our B2B clients in the US. Company 2 – Data Archiving.
  • KEO MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Product] B2B Marketers Can Benefit from Creating White Papers
    To get the maximum payoff from the time and energy you invest into creating your white paper, don’t view it as a solitary, one-off product. 'While content marketing can be extremely beneficial and valuable for all marketers, the form it takes (or should take) can differ greatly depending on the target audience.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 26, 2011
    [Product] Top 10 Rules of B2B Blogging from DemandCon Social Media Panel
    About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. Here is a copy of the presentation that I promised to all the attendees. For those of you who didn’t attend here is some context for my Top Ten Rules of B2B Blogging slides.
  • ANNUITAS  |  TUESDAY, AUGUST 14, 2012
    [Product] Who is Marketing’s Customer?
    In essence, marketing is delivering a product (leads) to a buyer (sales) and meeting their need.  One by-product that comes from developing a Lead Management Framework SM is a better definition of the roles marketing and sales need to play, and what each should do to better manage the buying relationship from beginning to end.
  • VOICE-BASED MARKETING  |  FRIDAY, MAY 30, 2014
    [Product] How to Turn a Conversation With a Customer Into a Sale
    Here are some steps to follow when discussing products or services, rather than selling them: Don’t Be Afraid to Scare Them. Don’t think of the initial encounter with the buyer as the first and last chance to sell them on a product or service. Don’t believe me? Ready…set…stats! Identify Needs. Rather, think of it as a first date.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, APRIL 20, 2011
    [Product] How to Bake a White Paper from Scratch: Part Four – The Consumption
    But, how about adding a small blurb and link on the relevant product page? It’s a perfect way to keep your company and product top of mind. Having been in IT and been pitched by sales folks, I’ve seen many who understand their product but have no clue how it would be used in the real world. We need to do more. Tweet about it.
  • VISIONEDGE  |  FRIDAY, SEPTEMBER 20, 2013
    [Product] 4 Steps to Guarantee Your Strategy’s Success
    Perhaps a simple way to start addressing execution is to think about how your organization is going to synchronize itself to ensure the right products get to the right customers at the right time. good strategy that is well executed has the ability to impact a market, competitive position or business model. What causes execution to go wrong?
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 18, 2013
    [Product] From MAGNET: Fail Fast, Fail Cheap
    Simply stop spending time and money on developing new processes, products, or  marketing messages without trying it out. Contact Linda Barita at 216-391-7766 or visit MAGNET’s Product Design & Development landing page to learn more about how our engineers can help you learn how to “Fail Fast, Fail Cheap.”. Fail Fast, Fail Cheap.
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 25, 2011
    [Product] B2B Data Hygiene: It Pays to Scrub Your Lists
    Create pre-defined lists that fit your product, service, or target type. Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Bounce rates are hitting the ceiling. Direct mail return rates are shockingly wasteful. D&B says: A new business opens every minute.
  • FUNNEL FOCUS  |  WEDNESDAY, MAY 5, 2010
    [Product] Use Marketing Automation to Improve Lifecycle Management
    Examples include full profile information, purchased products and services and even related case studies. By applying this information, highly relevant and personalized drip campaigns can be created to help specific customers gain additional value from their investments in your products. These are two different audiences.
  • HUBSPOT  |  TUESDAY, FEBRUARY 12, 2013
    [Product] Help! My Sales Team Thinks Our Inbound Leads Suck
    People can research your company, research your competitors, understand your price, and sometimes even try your product -- all without speaking to a salesperson. They shouldn’t even be thinking about pitching your product. Don’t try to tie it to your product. It's awesome. They say the leads suck. What are we doing wrong?”.
  • VIDYARD  |  WEDNESDAY, DECEMBER 17, 2014
    [Product] A 10 Minute Recipe for Establishing Brand Tone of Voice
    Video is a fantastic and incredibly effective way to emotionally engage with customers and sell your product, brand, and/or service. Consumers aren’t just buying a product or service, they are also buying into what you stand for and how you make them feel. Video is no exception. It builds trust. It’s called…the “Rope of Scope”.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 22, 2012
    [Product] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
    Due to the professional demographic of LinkedIn, it’s only a matter of time before more businesses leverage the professional opportunities available by searching for products and services through LinkedIn Company Pages.  There is obviously more that you can do with your page, primarily by establishing robust Products and Services pages.
  • WRITTENT  |  FRIDAY, FEBRUARY 14, 2014
    [Product] 30 Must-Read Growth Hacking Resources for Digital Marketers
    Having a great product doesn’t always guarantee sales in a highly competitive market. Eric Ries is the leading advocate for the lean approach in product development and marketing. 'Growth hacking …  Is this a new buzzword or a must-have skill for a digital marketer? Traditional marketing methods are no longer effective. Andrew Chen.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 26, 2011
    [Product] 59% of B2B Decision Makers Researching with Smartphones
    According a recent study conducted by TriComB2B and the University of Dayton School of Business Administration and shared by eMarketer , 59% of B2B purchase decision makers have used their smartphone to research products and services when they are considering purchases. Steps to Getting Started with Mobile Marketing.
  • INBOUND SALES NETWORK  |  FRIDAY, NOVEMBER 2, 2012
    [Product] B2B Lead Generation – It’s about Needs not “Likes”
    He says: “by truly understanding the market problems that your products and services solve for your buyer personas, you transform your marketing from mere product-specific, egocentric gobbledygook that only you understand and care about, into valuable information people are eager to consume.”. Develop Personas for Your Ideal Clients.
  • HUBSPOT  |  FRIDAY, AUGUST 31, 2012
    [Product] 10 Companies That Totally Nailed Their Taglines
    With this tagline, it was no longer about the product, but about the image -- the image the product could get you. But seriously, notice how the emphasis isn't on the taste of the product. You know what's insanely difficult? Being succinct. Seriously. it's ridiculously hard. But do you know what's even more difficult?
  • THE POINT  |  MONDAY, NOVEMBER 9, 2009
    [Product] Citrix Email Campaign Crashes on Takeoff
    Increase productivity” is a throwaway – every software product ever developed can make the same claim. Yet the last line of the email is “Sign up now to start saving” which sounds to my ear like an invitation to buy the product. If you want me to buy the product, tell me why I should buy the product.
  • ONPATH  |  THURSDAY, MAY 5, 2011
    [Product] Elevator Pitch: One Sentence Can Change Your Life
    If you have a product, focus on what the main benefit the product delivers to the customer). Have you ever been in an elevator when a stranger asks what you do for a living? When this happens are you taken by surprise? If you are like most people the answer to both of these questions is YES. One sentence can change your life. Step 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 5, 2014
    [Product] Gamergate and the great Twitter Debate
    This debate devoured my life for nearly three weeks and my productivity plummeted. This debate devoured my life for nearly three weeks and my productivity plummeted. 'By Mars Dorian, {grow} Contributing Columnist. That would depend which side of the argument you’re on. And boy, are people lining up to fight on both sides.
  • INBLURBS  |  FRIDAY, DECEMBER 2, 2011
    [Product] How to attract 55 percent more customers with proven inbound marketing system
    Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer. Today customers no matter if the are B2C or B2B are overwhelmed with information and offers. It is not enough anymore to be there. One thing is try and error. LinkedTube.
  • HUBSPOT  |  SATURDAY, DECEMBER 27, 2014
    [Product] Want More Sales? Try Using These 13 Influential Words
    Skip over all the amazing features your product or service contains and instead make it clear how your offering will create value for your prospect''s business. Suddenly, the prospect isn''t just hearing about a better future enabled through a new product or service -- they''re actually picturing themselves living it. 1) You. 2) Value.
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 12, 2013
    [Product] And now, some shameless promotion of eMagine: Why Partner with eMagine?
    Of course, eMagine excels at projects with tight deadlines, but never at the expense of putting our a first-class, results-producing finished product. We know what works, based on extensive client experience, data and formal research. We deliver what we promise, when we say we’ll have it done, for the price we promise. B2B Web Strateg
  • HUBSPOT  |  TUESDAY, JULY 24, 2012
    [Product] Why I Fired My Marketing Agency
    They managed to round up enough money to get them through the early days and come out on the other end with a prototype for the Acme software product. When they asked me to work with them, they were nearing a product launch. In a previous life, I was a small business owner. We Needed Leads, They Gave Us Twitter Followers.
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Product] Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
    For example, if someone recently purchased one type of cosmetic, you could surface a related product that other similar customers have purchased in the past. Additionally, if someone subscribes for your content, that means they are likely very engaged with your brand, and may be open to learning about the products and services you offer.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 14, 2012
    [Product] Facebook Launches New Ad Retargeting Tool Following Impressive Beta Results
    Furthermore, retargeting users while an idea is still fresh in their minds is a great way to keep your brand and products top-of-mind for potential buyers as they browse the web. Just about three months ago, we learned about and reported on Facebook's tests of a new ad targeting tool called Facebook Exchange. Missed our June article?
  • BIZNOLOGY  |  THURSDAY, DECEMBER 15, 2011
    [Product] We don’t need a social media ROI model
    For companies in the forefront of the social media battleground, such as newspapers, book publishers, and TV channels, investing heavily in new Web technologies has often been a question of survival, and decision makers had significant leeway in trying new ways of delivering their products and services, with the full blessing of their stakeholders.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 14, 2011
    [Product] Google+ for Business doesn’t have a lot of pluses
    So, if you have a business or a brand or a product or a local place, you can now set up a Google+ page. Image via Wikipedia. Perhaps you saw the announcement of Google+ for Business–it made big news for a day, but there isn’t that much to say about it. That’s about it. That’s about the end of the excitement. Perhaps.
  • JUNTA 42  |  WEDNESDAY, NOVEMBER 30, 2011
    [Product] Is Content an Asset or an Expense?
    One blog post can deliver returns for years after production. Jim Burns from Avitage  recently asked me a question. Do most marketing professionals view content marketing as an asset ? The answer is no…no almost across the board. Marketers view spending on content marketing as an expense. First some questions. What Is an Asset?
  • HUBSPOT  |  THURSDAY, FEBRUARY 16, 2012
    [Product] How to Map Lead Nurturing Content to Each Stage in the Sales Cycle
    People have broken it down into many sub-stages to align with their particular business model, but it can universally be boiled down to these three stages: Awareness: Leads have either become aware of your product or service, or they have become aware that they have a need that must be fulfilled. But how do you do that? In what order?
  • HUBSPOT  |  SUNDAY, FEBRUARY 9, 2014
    [Product] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
    How Salesforce Reached $3B in Revenue by Improving Management Productivity. Good news: Elay Cohen, Salesforce.com''s former SVP of sales productivity, has some great advice for you. In his post , featured on Inbound Hub''s Sales section , Elay walks through three key steps to improving management productivity. But guess what?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [Product] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    92% of B2B buyers use online resources to research products and services. Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers. How are marketers measuring social media success? hours.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 11, 2014
    [Product] Multiple or Single Calls to Action? Conventional Wisdom Might Be Wrong
    Need to get the word out on that fancy new product you just spent six months building? Links should ONLY go to that product page. 'Digital (and especially email) Marketing 101 teaches us to use one single, solitary call to action (CTA) in almost any imaginable situation. Want to increase downloads of your new white paper?
  • VIRALLY BLOG  |  FRIDAY, JANUARY 3, 2014
    [Product] Virally – were coming back!!
    But the good news is Virally is coming back with a simplified version of the product. 'So many of you have probably wondered where the hell we have been. Well there is a new team now it’s taken a while to get things sorted out our end. So what can you expect from the new Virally? Simplified user experience. Wizard driven setup. Events
  • SALES LEAD INSIGHTS  |  MONDAY, MAY 23, 2011
    [Product] B2B Marketing Automation: Crawl, Walk, Run, Win
    wonderful by-product of marketing automation is data about activity and results that you can use as market intelligence. The bad news is that when it comes it comes to implementing marketing automation for generating, nurturing and qualifying leads, many B2B marketers are daunted by the perceived complexity. The good news? The bottom line?
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 14, 2011
    [Product] Announcing My Partnership with the Content Marketing Institute
    Editorial and Content Production services — For those clients that need to source editorial or writing services, CMI works with its sister company Junta42 to help source the best content marketing agencies for enterprise clients. a manufacturer of HVLS ceiling fans. DH Communications News CMI Consulting Practice
  • ANNUITAS  |  THURSDAY, APRIL 17, 2014
    [Product] Common Pitfalls in Demand Generation Strategy
    We love to write about ourselves, our products, our solutions. 'The word “strategy” is so over-used these days. No doubt about it we all want to have ground-breaking strategies , be thought of as strategic thinkers, and win awards for our companies or agencies with our strategy of the year. Not at all what I’d call a strategy. Sound familiar?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 26, 2013
    [Product] Manufacturers: Tips on Getting More of Your Distributors Time
    From the manufacturer’s point of view, their biggest challenge is getting the distributor’s salespeople to focus on their products. While most people focus on products, don’t overlook the opportunity of how to sell and look for application opportunities when on a job site or in a plant. Sound familiar?
  • HUBSPOT  |  MONDAY, DECEMBER 3, 2012
    [Product] 8 Real-Life Examples of Engaging Pinterest Contests
    The theme featured in the above pinboard, "Anywhere Office," only has to feature one of HP's product, and the rest is dedicated to whatever the pinner would include in their "anywhere office." This ensured that Emailvision generated submissions from entrants who were qualified for their products and services. Go ahead. Why This Works.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Product] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    If you are trying to nurture leads into customers, you will probably want to look for product-centric content like reviews and testimonials. Your prospects and customers will be great sources of email content as they ask questions about your product, services, or company. How do I do "X" using your product? Why or why not?"
  • INBOUND SALES NETWORK  |  FRIDAY, FEBRUARY 1, 2013
    [Product] Dirty Data = Lost Revenue
    Bad data—whether purchased, gathered via download offers, or stored in your internal database—costs companies billions every year in wasted resources and lost productivity. Lower productivity. Inaccurate and incomplete data drives up costs, hampers productivity, damages brand image, and can cripple a company's competitive edge.
  • SALES CHALLENGER  |  TUESDAY, MARCH 19, 2013
    [Product] Measuring Sales Force Effectiveness
    When it comes to individual sales reps and how they spend their time, companies often compare time spend to sales performance (called a time/productivity analysis; learn more here ) to identify and differentiate between high value activities and low value activities. How do you measure the effectiveness of a sales force? What did we miss?
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Product] 10 lessons on Walmart’s social media strategy
    LISTEN TO THE DATA:  WalmartLabs  uses such spikes in social network chatter to predict demand for out-of-the-ordinary products. In 'Walmart is the world’s largest public corporation, biggest private employer and largest retailer. It is still a family-owned business. Walmart also has a big social media presence.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 9, 2012
    [Product] When Inbound Marketing Goes Wrong
    Content developed for inbound marketing should be more focused on your prospects’ problems and concerns than on your product or solution – Marketo. The fact that Inbound Marketing is taking over traditional marketing methods is not news. Marketing is evolving , there is no denying that. Why Your Inbound Program Isn’t Working.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, MARCH 17, 2010
    [Product] Calculating the Value of a B2B Marketing Campaign
    marketing campaign results in a website visit, a product is added to the visitor’s shopping basket, and the transaction is completed. It’s the ultimate question in marketing: What effect did this campaign have on revenue? Tying the buying event to that marketing campaign is both easy and sensible.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, FEBRUARY 4, 2009
    [Product] Four Practices to Increase Webinar Effectiveness
    Tip 1: Compelling and Simple Email Copy Provide Value: When putting together your event email copy, always remember that your email is about the webinar and not your product. Are you using webinars as a lead-generation tactic in your marketing efforts? This is a great way to capture your audiences' attention. Leverage offline channels.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Product] Now THAT'S How You Do Advertising: Nivea Reinvents the Print Ad
    We''ve talked over and over again on the blog about helping your audience -- not shilling your product. 'We often harp on print advertising here at HubSpot. Marketers can spend lots of time designing something visual. But sometimes, print ads can surprise us and actually be part of an inbound framework. So go on -- get going helping them!
  • ENGAGE  |  MONDAY, DECEMBER 2, 2013
    [Product] 3 NFL Takeaways for Content Marketers
    You don’t have to throw a VIP party, but you can take advantage of current, relevant events that offer a natural springboard for talking about your latest product or service. How do they use social media, and what products are they looking for? 26 weeks. But the NFL gets talked about 52 weeks out of the year. well, an event. million.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Product] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
    For example, create a gift guide full of fun products that your company sells, offer how-to articles about the perfect holiday meal and share local charitable events with your audience. Customers will reach out to you via social media for information about exchange policies, store hours and product questions. 'Brace yourself.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, MAY 6, 2012
    [Product] Top 50 Sales & Marketing Influencers for 2012
    Matthew Woodget, senior product marketing manager for Microsoft, said, “Ken added great value in co-creating a Microsoft Partner business focused program and delivering information to partners in a ways that was relevant for their businesses. this is a press release we just sent out). KNOXVILLE , Tenn., m glad Ken is part of the team.”.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 31, 2011
    [Product] Sales Management: January is over; how do you feel?
    Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. Sales Management: January is over; how do you feel? On Friday I had my two year eye exam. On the way back to my office I was thinking about you. months to achieve your yearly quota?
  • THE POINT  |  THURSDAY, SEPTEMBER 16, 2010
    [Product] Does Renting Email Lists Make Sense Any More?
    Which means that even though the production cost of email is still attractive, the actual cost per response has skyrocketed. I wrote recently in this space about the recent resurgence of direct mail as a viable outbound component to an integrated demand generation strategy. But the biggest advantage of third party opt-in email lists was cost.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 16, 2013
    [Product] Five Marketing Metrics that are Definitely NOT “Worthless”
    And if you sell an item like adult diapers or anti-fungal cream, you’re unlikely to get a lot of customers to publicly express affection for your products on Facebook no matter how much they may “like” them in real life. 'Online marketing activities preovide marketers with a wealth of metrics; actually, too much information.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 25, 2014
    [Product] Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads
    They might be interested in your product or service but not actively searching for it. “If they browse a certain t-shirt pattern on your site you can place an ad which shows up in their news feed, with the exact product they were looking for on your site,” says Golden. Audience targeting. Be specific. Share with us!
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 8, 2012
    [Product] Social Media Marketing Strategies for Video Distribution
    In fact, they spared no expense—working with a reputable video production company, a professional talent, and a scriptwriter—to make sure the video represents the company in the best possible light. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. Make that a lot of money.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 13, 2013
    [Product] The Radiohead Guide to Branding Excellence
    Take your brand to the limits in the areas of customer service, product design, and delivery. 'By Christopher Craft, {grow} Community Member. Radiohead’s masterful management of their brand is a blueprint for excellence. They record creatively. They market creatively. They distribute creatively. They perform creatively. Push The Envelope.
  • SYNECORE  |  WEDNESDAY, MAY 29, 2013
    [Product] Forget Mobile First - Take an Integrated Approach to Marketing
    The product is highly rated by my Amazon peers; given that I’ve had decent success purchasing other highly rated products on the site, I’m sold. 'According to newly released data from IDC’s Worldwide Quarterly Tablet Tracker , PC shipments are expected to fall 7.8% in 2013. Conversely, tablet shipments are expected to grow 58.7%
  • SYNECORE  |  MONDAY, APRIL 15, 2013
    [Product] SoLoMo: Why Businesses Should Keep an Eye on Foursquare
    The day after that, Ad Age came out with an article revealing Foursquare is developing a new ad product which will leverage users’ location and behavioral data and sell it to businesses that want to create targeted ads on other platforms. 'This past week has been a busy time for SoLoMo app Foursquare. LOCATION, LOCATION, LOCATION.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Product] Don’t let your most important marketing asset walk out the door
    Here’s a quick brainstorm of ideas for small (and big) ways you can show your customers you still think they are all that and a side of fries: Exclusive products/services/access. It doesn’t matter how big or small your company is. It doesn’t matter if you’re B2B or B2C or B2monkeys. blame marketing. Eww.). Mistake.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Product] Bic for Her is not for Me
    According to an article on ABC, Margaret Huyck, the president of OWL’s national board, says of a report they conducted: “We just have a long history of discounting older women as productive workers” The report finds the pay gap grows wider as a woman ages. And it frightens me. Really? Women are in trouble.
  • SALES PROSPECTING PERSPECTIVES  |  SUNDAY, JUNE 24, 2012
    [Product] Sales Prospecting Perspectives Weekly Recap, June 18, 2012
    They may not have the money or the authority and will lead to the sales reps wasting their time and lost production/pipeline. Paul discusses the difficulty in trying to be great at one thing, let alone attempting to be great at multiple areas, and that this dilutes your focus and production. Monday, June 18, 2012.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 16, 2011
    [Product] Savvy Speaks - Setting Marketing Goals
    Keep your message and product newsworthy by creating ongoing stories – remembering that it is all about the your audience first and selling your product second. We all know that you can't get anywhere unless you know where you're going. But there are a lot of ways to slice that pie! set goals by working backwards. Jamie.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Product] How Marketers Ruin Infographics (and How to Save Yours)
    Launching a new product? 'For the past few years, creating infographics has been all the rage. Create an infographic about it. Want to get press coverage? Create an infographic. Trying to get inbound links? Create an infographic. It''s like that analogy: When all you''ve got is a hammer, everything starts to look like a nail. right? or not.
  • MARKETING ACTION  |  TUESDAY, MARCH 18, 2014
    [Product] Keep Calm and Learn How to Nurture Leads
    If you’re discussing how your target buyers are having success with a particular part of your product, link to posts that offer more detail on that product. 'OR: 9 Simple Ideas for Integrating a Variety of Marketing Tactics in a Lead Nurturing Program. How do they put all these things in place to stay competitive? Lead nurturing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Product] Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School
    ” For marketers, getting outside of the building and validating your marketing personas, for instance, means talking directly to people who are or might be interested in your products. 'Editor's Note: Today's post comes courtesy of Nikki Serapio , Manager of Marketing Community at Oracle. So get outside.”
  • HUBSPOT  |  THURSDAY, APRIL 21, 2011
    [Product] New Inbound Marketing Music Video!
    Check out HubSpot's latest video, featuring The SEO Rapper. You've never seen inbound marketing like this before! Download: Is the song stuck in your head? Download the.mp3 here and listen to it all day! Hook: Inbound marketing Who you targeting? You know what you've got to do It will work for you Inbound marketing, you should try it too!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Product] 7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads
    And if your product costs $10,000, you don''t want to target smaller companies who don''t have that kind of capital. Even though these leads aren’t going to buy your product or service, it doesn’t mean they can’t be useful. Consider 'Email marketers spend a lot of time creating lists. You name it, there''s a list segment for it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 17, 2014
    [Product] Content Marketing and the challenge of radical filters
    This new era of mega-filters will also present a challenge to any organization or brand trying to introduce a new idea or product. This new era of mega-filters will also present a challenge to any organization or brand trying to introduce a new idea or product. 'I have seen the future and it is ZIte-like. Where are you? Who are you?
  • BLUE FOCUS MARKETING  |  SUNDAY, JULY 10, 2011
    [Product] Future of Ideas
    The group stressed the importance of these components stating that “the mere advertisement, is not enough and it is important to not only involve the end consumers in the process, but to also have them contribute to the brand–either at the message level, or even at the sheer product level.” The Future isn’t what it used to be.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 16, 2012
    [Product] Using Webinars to Build Credibility and #Prospect Lists
    First, the prospect is attracted to sign up for the webinar based on the information that they want to receive, not necessarily on the product. Customers in all niches and industries are increasingly resistant to traditional sales messages and advertising. Some of this has to do with the changing nature of communication. Prospecting Sales 2.0
  • ENGAGE  |  MONDAY, NOVEMBER 5, 2012
    [Product] 5 Guiding Principles of a Website Launch
    To meet those needs, we developed a strategy to transform a highly regarded print product into a dynamic, multi-platform information source with the same high level of credibility among readers. We listened to our audience. We wanted a mobile-friendly experience out the gate. We wanted a balanced mix of content. Image: stevendepolo ].
  • FATHOM  |  MONDAY, OCTOBER 21, 2013
    [Product] Manufacturers Can Communicate Your Value through Internet Video for Educating Potential Clients
    For the manufacturing sector, the uses of web video must be diferent, more strategic, and more about conveying the value of manufactured products or services offered by your company. Equipment spotlights, where the capabilities of that new CNC drill system or CAD system for enginering design can be shown-off to your viewing public.
  • FATHOM  |  WEDNESDAY, MAY 7, 2014
    [Product] Taking Full Advantage of Google Ad Extensions: Tips for e-Retailers
    Do you offer more variations of a product than a competitor? Utilize adgroup level sitelinks rather than campaign level and include these product variations and their landing pages in your sitelinks. For e-retailers, it is increasingly important to take full advantage of ad extensions. Sitelink Extensions. Call Extensions.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 17, 2012
    [Product] Focus On Customers and Run Like Never Before
    Rather than using a traditional landing page with product information, the  Run Like Never Before  campaign links back  to the  Business Innovation from SAP site  to let people further explore how these innovations can enable their vision for their business. If you read this blog regularly, you know I write mainly about 2 things. Strategy
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, AUGUST 6, 2013
    [Product] 50 Ways to Market Your Website to Generate Links
    Products Tip #9: Dyson adds its URL to its vacuum cleaner handle. 'Last week, my good friend Jill Whalen asked people, “What’s a good tip for marketing a link-worthy website which in turn might actually garner links?” Her Question of the Week is my favorite part of the newsletter!). I’ve posted 50 of them below. Enjoy!
  • LEADSLOTH  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Product] Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?
    However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. That brings up a range of questions: What does CRM integration mean?
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 10, 2011
    [Product] Social Media Minute: For B2B Marketing Influence,use LinkedIn Groups
    Resist the tempation to overtly sell your B2B product or service in your LinkedIn Group. The 2011 HubSpot State of Inbound Marketing report declares that LinkedIn is the most effective customer acquisition social media tool for B2B businesses. LinkedIn Groups are a key component for ongoing engagement with B2B prospects.
  • BIZNOLOGY  |  FRIDAY, JULY 20, 2012
    [Product] Batman, the Tortoise vs. the Hare, and Internet Marketing
    Maybe your company is launching a major update of your main product, including broadcast media, press and your CEO ringing the opening bell on the New York Stock Exchange. Photo credit: 401(K) 2012. So, we’re beginning to enter the dog days of summer, when thoughts turn to family vacations and fun in the sun. Let’s take a look.
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 31, 2011
    [Product] When B2B Messaging Builds To A Climax, You've Made Your Point
    Or maybe your messaging surrounds how your product/service is better than the competition, in which case you might want to make your copy your argument, with the main argument at the end. I feel like a constant dilemma in B2B marketing is determining how to structure the message. Does your headline speak to the top USP?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 1, 2011
    [Product] For Google, the party is over before it starts
    We want to create so much passion and loyalty for our products that consumers would never think of switching. There are going to be a gajillion articles about Google +, the new “Facebook killer.&#. haven’t seen the platform yet. haven’t tested it. But I can predict it’s not going to kill Facebook. Here’s why.
  • INBOUND SALES NETWORK  |  TUESDAY, AUGUST 16, 2011
    [Product] Are You Strategically Valuable to Your Customers?
    Their customers will see them as difference makers…champions who deliver value far surpassing that of any single product or service. It means delivering a new kind of help that is more about expertise and know-how than about products and services, and offer the kind of help that touches every facet of a business.
  • DIGITAL VOICES  |  WEDNESDAY, AUGUST 22, 2012
    [Product] Best Practices for Implementing Site Search on your Web or Mobile Site.
    This way, if a user misspells a complicated product name or subject, they will not become instantly frustrated and leave your site. A few months back I heard a woman say something that was surprising and commonsense. She said, “The Internet is really incredible, you know, you have all that information right there.” 1] [link].
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 27, 2012
    [Product] Big D, little d, What Begins with D? Try Direct and direct.
    Your Direct  customers provide the perfect platform for testing, measuring and refining offers, products, and interactions across channels. Instead, spend your time, effort and resources on your top 10, 20 or 30% (depending on your business), increasing your understanding of your most valuable (current and potential) customers. Be social.
  • INSIGHTIQ BLOG  |  THURSDAY, NOVEMBER 3, 2011
    [Product] Embracing Digital Customer Interaction
    You will have to think more holistically about the kinds of measures that best help you to understand the depth of engagement with your customers and how well you are investing to deliver your messages and products to them.  Many are "digital capable", meaning that they have the ability to plan and execute isolated digital tactics. 
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