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  • LEAD VIEWS  |  FRIDAY, JULY 16, 2010
    [Product] Blog to Generate Leads
    Or it could be targeted at putting across how your offerings are different from similar products/services available in the industry. The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Name your blog.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 2, 2011
    [Product] CFOs Take More Control: Frugalnomics in Full Effect
    This includes more CFO involvement in key decision making, including helping to set business strategy, deciding where to invest capital and even looking at product mix and go-to-market strategies. CFOs don’t want a dog and pony show, so the typical product PPT just won’t cut it – Product Selling to executives doesn’t work at all.
  • MARKETING EDGE  |  SATURDAY, JANUARY 5, 2008
    [Product] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Product] Study: Everyone Talks 'Engagement,' Nobody Knows What It Means
    Zappos, Dove beauty products, and T-Mobile are a few that Kolsky admires. “Just as a person would not engage into a long-term relationship with another person after just one meeting or interaction, a brand cannot expect their customers to engage with them after one interaction or product purchase,” Kolsky writes. Well, no.
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 31, 2011
    [Product] When B2B Messaging Builds To A Climax, You've Made Your Point
    Or maybe your messaging surrounds how your product/service is better than the competition, in which case you might want to make your copy your argument, with the main argument at the end. I feel like a constant dilemma in B2B marketing is determining how to structure the message. Does your headline speak to the top USP?
  • HUBSPOT  |  THURSDAY, MAY 3, 2012
    [Product] How to Leverage Thank-You Page Real Estate for Better Marketing
    It's kind of like buyer's euphoria -- capitalize on that feeling to direct them to case studies, information about your company, your product and pages, and the like. The survey results help our product marketing team gauge the effectiveness of their messaging efforts. that moment after a lead converts , and you say "thank you.".
  • HUBSPOT  |  FRIDAY, MARCH 4, 2011
    [Product] 20 Examples of Great Facebook Pages
    Learn about upcoming product releases such as their newest flavor Stur-D right from Facebook. Best Buy's Fan Page let's you shop and read reviews from products right on Facebook. Marketers are becoming more and more interested in measuring the ROI of social media. Although only 15.4% One great way to do this is through a Facebook Page.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 6, 2012
    [Product] 5 Sales Blunders to Avoid when Prospects Are Ready to Buy
    Once you’ve explained your product, it’s your turn to listen to what your prospect needs, and you can’t listen when you’re talking. As a salesperson, your skills make or break a deal. You own responsibility for bringing revenue to your company, but if you can’t cut it, you’ll lose a lot more than deals. Talking too much. Don’t cross it.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 2, 2012
    [Product] How to Build a Lead Qualification Team
    Communicating with leads to overcome objections and determine if a need exists between the product and the potential customer. Lead qualification representatives often make the first impression potential customers have of your company, so you want to trust that your reps present your company and products in the best light possible.
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Product] 15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare]
    You’ve got to believe in the product.” 'Let''s face it -- it''s really easy to have Shiny Object Syndrome in marketing today. With such a rapidly changing industry , we''re always trying to stay up on the latest and greatest. New tools! New social networks! New audiences! Gotta try them all!". We try to write in the vernacular.”
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 26, 2011
    [Product] Join the Inner Circle and Become an Insider – InsideView Community
    InsideView is a revolutionary product for sales and marketing teams. With so much data available to teams to identify prospects, qualify them and create opportunities, knowing where to start can be a burden. Intelligence on your prospects and customers gives you an edge over the competition. Filed under: Sales 2.0. Sales 2.0
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 20, 2012
    [Product] Why Marketing Needs to Find the Church Key
    Forget about the milk, leave the honey for the vegan tea drinkers—you need to give your flock the religion with pulpit-thumping sermons from your product development people, branding guys, market research gurus, marketing geniuses and even the Squirrel Kings themselves. I met a guy named Dan on the plane the other day. thought so.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, DECEMBER 2, 2010
    [Product] The Furry Dead Things at the Unimpressed Feet of Sales
    This can include rewriting product literature, redesigning your corporate stationery, whining about a lack of marketing support or exploring the contents on their left nostril. They have no idea how long it takes to write a product sheet. No bruises from the product manager’s gutting of a webpage. And what did you get? grunt?
  • TOMORROW PEOPLE  |  TUESDAY, JANUARY 15, 2013
    [Product] Online Marketing: the Musical!
    Ladies and gentlemen, boys and girls, we have a New Production underway! The show is filled with great ideas about online marketing and what you can learn about modern marketing techniques from a theatre production. Prepare your strategy properly, ensuring your entire team knows back-to-front how you’re trying to sell your products.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 18, 2012
    [Product] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
    While the report does not delve into specifics, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. Paid search can be used for regional targeting and specific product/market interest. The Role of Social Media. Define Social Media Goals.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Product] Useful Tactics for closing a B2B Deal
    B2B salesperson must not only understand products and people, but also market trends, industries and external and internal business processes. Regardless of how much your prospect researches you and your products before the initial conversation, their first impression of you sets the tone for the remainder of the sale.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 2, 2012
    [Product] Who Sells More: The Quiet Rep, or The Aggressive Rep?
    If you sell a complex product to a number of different clients, a quieter sales team may work well for you, and if you can’t afford to offer flexible options to your clients, an aggressive team will serve you well. It’s a good question to ask, but what is a sales personality, exactly? If you have to choose, what should you decide? Listening.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Product] B2B Websites: How To Generate More Leads
    Decision makers and influencers are more likely to find you before you know they are in the market for your product or service. Rather than trying to get your blog readers to ask for a product demo, take it slow and try to get them to just subscribe to your blog so you can begin an ongoing relationship. Don''t be. But there’s a catch.
  • LOOPFUSE  |  FRIDAY, MAY 10, 2013
    [Product] The Marketing Technology LUMAscape
    Build awareness, drive the sales funnel, demonstrate ROI, properly package and position the company/product. 'This is a great albeit crowded graphic of the marketing technology landscape put out by the smart folks at Luma Partners.  Let me reinforce that point – use technology to support your strategy and processes.  Enjoy!
  • LOOPFUSE  |  MONDAY, MAY 21, 2012
    [Product] LoopFuse in the Marketing Automation Times [Podcast]
    Some highlights: Loopfuse started in 2007 so we have a relatively mature and strong product platform that does all the things that marketing automation needs to do. We have made ourselves unique in the market in terms of our focus on small to mid market businesses so we are not targeting the highest end of the market like Eloqua and Marketo.
  • PUZZLE MARKETER  |  SATURDAY, FEBRUARY 11, 2012
    [Product] SnapTags vs QR Codes
    One problem is that these scanable codes are visually non-descriptive of the product or company. A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk. They ‘re mostly random dots, squares, or other shapes.
  • LOOPFUSE  |  FRIDAY, JANUARY 6, 2012
    [Product] Why choose LoopFuse for your marketing automation needs?
    In fact, he wrote up a great post on his decision, the other products he reviewed, and why he chose us in his  Lone Ranger Content Marketing post. Ask Bob Scheier and he’ll tell you. Here is our favorite part: Of the two, LoopFuse won me over because their customer list included VMware, ET ETC. Thanks Bob!
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 30, 2011
    [Product] Ladies and Gentlemen, Start Your Marketing Automation Engines
    Making the decision to automate parts of your marketing process and to make use of a marketing automation software product are no exception. Sometimes getting started can be the hardest part. The benefits to doing this are measurable and seriously compelling , so what’s keeping you from getting started?
  • FUNNEL FOCUS  |  TUESDAY, JULY 5, 2011
    [Product] Marketing and Sales Alignment Award Winner SalesStaff Shares Their Success Story
    Winning companies also successfully eliminated manual batch-and-blast strategies and increased overall productivity. Award winners showcased an impressive ability to significantly increase lead generation metrics, enhance marketing effectiveness, build a stronger database and nurture prospects soundly throughout the pipeline.
  • MARKETING INTERACTIONS  |  SATURDAY, FEBRUARY 13, 2010
    [Product] Issues with Corp-sourcing Marketing Content
    was once told I had to include the phrase "with an Internet connection" whenever I talked about accessing an SaaS product. They know everything about the products - how they operate, how all the parts work together, and how to use them to get the best results. And, let's not forget the brand and legal people.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 16, 2013
    [Product] 5 Tips For Better Sales Role Plays
    As the trainer, you’ll be armed with great information and give the trainee the opportunity to use what they’ve learned about your product in a situation that’s as real as real is going to get. Sales Prospecting Perspectives is pleased to bring you a guest post from Christopher R. Snell Jr., Inside Sales Manager at Care.com. Don’t do that.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Product] Basic Training For B2B Social Media Turtles: Research & Preparation
    Set up Google Alerts for your customers’ industries, as well as their products, services and competitors. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare.
  • SAVVY B2B MARKETING  |  WEDNESDAY, FEBRUARY 2, 2011
    [Product] Savvy Speaks: How Do You Use LinkedIn?
    When you post a LinkedIn update, it gets sent out to your contacts automatically, so it is a great way to point your network to articles, blogs, product announcements and the like. Recently, we've been looking at how businesses use social media for marketing. This week the Savvy Sisters reveal their secrets for using LinkedIn. Stephanie.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Product] 11 Golden Rules for Lead Generation that Works
    During the consideration and decision stages, offer detailed information about your product or service. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Product] 11 Golden Rules for Lead Generation that Works
    During the consideration and decision stages, offer detailed information about your product or service. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities.
  • WRITTENT  |  TUESDAY, NOVEMBER 26, 2013
    [Product] 13 Undeniable Reasons to Start a Business Blog
    Customers don’t purchase products from companies and businesses they don’t trust. With your blog, you now have a place where you can freely promote and advertise your products (and you should be!). When you have a new product, you can utilize this space to tell your customers about your product. Really.
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 2, 2010
    [Product] Five questions to ask before beginning a social media initiative
    But for more niche markets and products, or more specialised B2B sales models – it may take some more research and listening to your customers before you begin any outreach via social channels. New concepts like ‘social CRM’ are appealing for many reasons. But, ultimately, are not a replacement for traditional CRM.
  • CONTENT MARKETING TODAY  |  FRIDAY, OCTOBER 23, 2009
    [Product] Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers
    Whenever possible, use your own company’s products or services to prove their worth to your customers. This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. Drink your own Kool-Aid. It’s not the money.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Product] How Coca-Cola and Yoplait Use “Customer Participation” Marketing – And How You Can, Too
    These two major marketing campaigns have truly engaged their customers, activated those customers to buy more products, and nurtured lasting customer relationships that will continue to drive sales and engagement. Most marketers won’t be able to match Coca-Cola and Yoplait’s budgets, but we can take a page from their campaigns. No Problem.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, APRIL 2, 2011
    [Product] Are you ready for the Social Boom?
    How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, … and Grind Your Competition into the Dirt. When it comes to practical sales and marketing advice, nobody does it better than Jeffery Gitomer.  What a great opportunity to work with a legend! 
  • HUBSPOT  |  THURSDAY, APRIL 28, 2011
    [Product] 3 Marketing Lessons from Kate Middleton’s Biggest Secret
    This is the same reason companies like Apple schedule exciting press announcements regarding new product releases: to generate pre-release buzz. In fact, chatter about Kate’s wedding dress is one of the highest search trends on Google and every possible mention of it stirs up even more gossip. Make Exciting News Early. Final Thoughts.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 16, 2012
    [Product] Using Webinars to Build Credibility and #Prospect Lists
    First, the prospect is attracted to sign up for the webinar based on the information that they want to receive, not necessarily on the product. Customers in all niches and industries are increasingly resistant to traditional sales messages and advertising. Some of this has to do with the changing nature of communication. Prospecting Sales 2.0
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 30, 2012
    [Product] Seeing Past Internet Marketing Silos
    Putting a hard product that is clearly defined in a silo makes real good sense. Photo credit: wattpublishing. Picture this: You are driving through the middle of the US. Let’s just say you’re in Kansas, Nebraska, or somewhere like that. You are on a long straight road that is flat and never seems to have a turn in it. Big silos.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 8, 2011
    [Product] Sales Leadership; Improving Won/Lost Ratios
    What’s their status quo relevant to your product/service/solution? Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. Sales Leadership: Improving your Won/Lost Results. However, that is not our topic today. Better pre-call planning. 
  • THE POINT  |  WEDNESDAY, MARCH 9, 2011
    [Product] Help Your Favorite Local Businesses Get Found on Google
    By one account , more than 97 percent of all consumers use the Internet when researching products or services in their local area, of whom 90 percent use search engines. And you can populate that Places Page with a lot of information, including: • details about your business/products/services. At no cost to them. photos and videos.
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 14, 2010
    [Product] Content Marketing Challenge: What to Write?
    Of course it’s all about their company products and services, why wouldn’t it be? Can you see how hard this might be when you’re selling serious products and services? Many of the small business clients I consult with have this problem. What do they write to replace the lorem ipsom ? Human faces and eye contact.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 15, 2010
    [Product] The Ladder of Emotional Values: Pleasure Reigns
    At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. The only way to differentiate a company’s products and services is through adding emotional value. What emotions are people seeking to satisfy online?
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [Product] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    Yet, the gains in sales productivity alone (more qualified, sales-ready leads) are enough to justify the investment. 'This blog post is not targeted to the Seeking Alpha crowd. The program investment required for a proper L2RM strategy is non-trivial. This is the reason I am long on many of the players in the marketing automation eco-system.
  • B2B LEAD BLOG  |  MONDAY, DECEMBER 2, 2013
    [Product] Learn How to Maximize Lead Generation
    To me, the big offender is list vendors, who present their products as “lead lists.”  'Anyone with a blog can call themselves a thought leader – but how do you find the real deal? If you’re lucky, you meet Ruth P. Stevens (her incredibly impressive bio is at the end of the article).  Budget? Technique? Lack of alignment? don’t have a number. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Product] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    But, hey, the assessment you write for your product or service could be the next viral internet phenom; in which case your metrics would be even higher. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Follow Seth on Twitter @sethwlieberman. . Lots of people. 
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Product] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    Whether you’re promoting an event, new product, special deal, or webinar, your cover photo is the perfect place to highlight your most important promotion. 'Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? Read some more ideas for creative cover photos here.). Social Media
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 11, 2013
    [Product] Should Brands Only Speak When Spoken to on Social Media?
    Make clear that your primary reason for doing so is to provide the best possible product or service to customers.”. 'Most modern brands and businesses want a vibrant social media marketing campaign. But, figuring out the secret sauce of using your social media networks to engage users without annoying them isn’t always an easy task.
  • VIDYARD  |  TUESDAY, SEPTEMBER 10, 2013
    [Product] How Recruiters can use Video to Hack the HR Process
    'Companies are marketing their products and services with video, but have you considered the impact video can have on promoting your workplace to potential candidates and employees? This material, all in video format, goes into more depth about the industry we operate in and our product. Hack the Recruitment Process.
  • JUNTA 42  |  WEDNESDAY, JUNE 20, 2012
    [Product] Setting Uncomfortable Content Marketing Goals: Now
    If you truly have a product or story that is worthy of being talked about (if you don’t, you have bigger problems than content marketing), then becoming the trusted expert in your industry is central to you selling more on a consistent basis. I just finished reading The 10X Rule by Grant Cardone. m calling bull on that. Would anyone miss it?
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 9, 2012
    [Product] Beating the Penguin Update with Google Insights
    Describing new products or events is a way to help users learn and a way to have these users link back to you. Many website owners have learned valuable lessons from Google’s latest algorithm change:  The Penguin Update. Google’s recent update is one that has been long awaited, and for good reason. Answering Questions.
  • VOLACCI  |  TUESDAY, MARCH 18, 2014
    [Product] About Our Partnership with Net-Results
    If we can accomplish that then I believe we’ll be well on our way to a successful product launch. 'Today we announced that Automatr, our marketing automation platform for Drupal, was built on the Net-Results platform. The partnership we have with Net-Results is about playing to our strengths. Not to mention the technology is great!
  • MARKETING ACTION  |  TUESDAY, MARCH 18, 2014
    [Product] Keep Calm and Learn How to Nurture Leads
    If you’re discussing how your target buyers are having success with a particular part of your product, link to posts that offer more detail on that product. 'OR: 9 Simple Ideas for Integrating a Variety of Marketing Tactics in a Lead Nurturing Program. How do they put all these things in place to stay competitive? Lead nurturing.
  • WRITTENT  |  TUESDAY, JUNE 18, 2013
    [Product] How B2B Brand Storytelling Can Benefit Your Business
    His assignment was to create compelling content about one of the most boring products to ever be sold at the market. After 3 weeks of using our product, our client’s operations department didn’t have to work past 6 pm. 'There once lived a valiant B2B marketer named Lance. Stories aren’t just for children. What is a Narrative? Xerox.
  • CK'S B2B BLOG  |  SATURDAY, MARCH 2, 2013
    [Product] New, Improved and Innovative: CK's new sites, services & eBooks!
    This power-packed eBook focused on the most important part, product & process of business: Innovation. I am so pleased to introduce my new websites (destktop & mobile), new eBooks and new services. So, what all is new? In a word: EVERYTHING! For a short overview of everything new, please go here. Retreats & More.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Product] Weekly Wrap-up: March 23rd
    Lisa Angelettie shares some ideas on how to move from overwhelm to productive Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We get the same charge from certain blog posts we stumble across. Enjoy!
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Product] Savvy Speaks: Inspirational Marketing Campaigns
    " (CLR cleaning products) It manages to capture the exact message they want to get across, while using a modern, unusual expression (like "I am all kinds of _ right now") that can also be easily understood by anyone who maybe hasn't heard that particular colloquialism. Clear, concise and creative. One kind of clean."
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 20, 2011
    [Product] How Are You Providing Value To Your Inside Sales Team?
    Schedule a weekly call conversation around new verticals to dial into, a new product demo to watch or call shadowing sessions with your clients inside team. Sometimes in our business, it’s difficult to stick to a daily agenda or plan. Sales Management has its ups and downs. Sit in on calls with BDRs that are hitting road blocks.
  • PUZZLE MARKETER  |  WEDNESDAY, OCTOBER 10, 2012
    [Product] The Rise of Real-Time Bidding. Is Your Business Behind?
    If you don’t know how many consumers are bouncing off your landing pages versus purchasing your products or signing up for your newsletter, then you’re stuck. Below is a guest post by Aubree Parsons , a bright and energetic writer/journalist focused on many topics including marketing. Install some web analytics software.
  • HUBSPOT  |  MONDAY, JUNE 13, 2011
    [Product] 3 Marketing Lessons From HubSpot Customer Benchmarks [New Data]
    We have over 4500 customers using the HubSpot product. ” With these aggregated benchmarks, we can address this question for our customers in the product. Consultants are in the business of providing compelling content as a product. As marketers we want to understand how we stack up against the competition. Monthly Leads.
  • WEBBIQUITY  |  MONDAY, AUGUST 2, 2010
    [Product] Five Social Media Marketing Reports and Guides Worth Checking Out
    This report explores the state of current b2b lead generation efforts and, more importantly, provides recommendations for marketers on how to improve both the productivity of lead generation programs and the measurement of ROI. Much has been written about content marketing from the delivery side. How are they doing it? They need to cut costs.
  • B2B MEMES  |  WEDNESDAY, APRIL 14, 2010
    [Product] 5 Keys to Effective B2B Content
    If you write about your own product, it will sound like an ad. No matter how objective you are, when you talk about your own product or service you will reveal your bias. If you believe in your product, you should show it, whether in your PR or your traditional marketing. Photo by Brenda Starr. Why the surprise?
  • B2B MARKETING SAVVY  |  THURSDAY, AUGUST 27, 2009
    [Product] First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz
    A software client company we shepherd just dipped a toe into Twitter waters as part of a tech product launch.  Other Popular Posts:      Analog Bridges to Social Media       “News&# as Sales Collateral        Twitter Blurs the Line       Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. Welcome!
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Product] CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night
    As product and service advantages erode under the weight of global competition, CMOs are asked to drive more differentiating value from the brand itself. Rather than blathering on about their products, they engage audiences with an inspiring point of view, which is beautifully rendered. 'It''s a tough world out there for CMOs.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Product] 5 Essential Tactics to Jumpstart Your Google+ Business Page
    After you've registered your page and populated it with your basic details, set up a schedule of discussions you'd like to have on industry related topics or problems that relate to your products/services. Start Discussions With Your Followers, Peers, and Influencers. Think of this as an editorial calendar for your Google+ page.
  • WRITTENT  |  FRIDAY, JULY 11, 2014
    [Product] 9 Content Metrics to Keep an Eye On
    Here are 9 content metrics that will help you determine tangible ROI from your content production. Continuing such content marketing would be counter-productive to your goal of improving your bottom line. Most of its advantages are believed to be intangible, like the building of brand recognition and increased exposure. Sales. Costs.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Product] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
    recent product example (outside B2B) is HP’s TouchPad, the tablet offering that was abruptly scrapped following a chilly reception by the market. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Or Modernista! Modernista! Oracle Sitewire
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Product] Three B2B Marketing Mistakes from Kim Kardashian’s Wedding
    recent product example (outside B2B) is HP’s TouchPad, the tablet offering that was abruptly scrapped following a chilly reception by the market. The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Or Modernista! Modernista! Oracle Sitewire
  • LEADSLOTH  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Product] Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?
    However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. That brings up a range of questions: What does CRM integration mean?
  • ENGAGE  |  SATURDAY, MARCH 8, 2014
    [Product] Zero Paid Media: Dream or Reality?
    They nurture and engage rabid fans who market on their brands/products’ behalf. If brands aren’t innovating in their marketing (not to mention their products), they will be disintermediated by smaller more entrepreneurial companies who embrace this spirit. 'The end of war … the end of oil. To this list, we can now add “paid media.”.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 5, 2011
    [Product] Trade Shows and ROI Measurement: 5 Key Metrics
    If you’re launching a new product, consider giving one-on-one or group demonstrations. Pay special attention to the pages for the products and offers you featured at the show. Most of you participate in various trade shows from time to time. Enjoy. That’s OK though. Consider Here are a few of our suggestions: 1.  Leads: .
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 11, 2014
    [Product] Multiple or Single Calls to Action? Conventional Wisdom Might Be Wrong
    Need to get the word out on that fancy new product you just spent six months building? Links should ONLY go to that product page. 'Digital (and especially email) Marketing 101 teaches us to use one single, solitary call to action (CTA) in almost any imaginable situation. Want to increase downloads of your new white paper?
  • BUYEROLOGY  |  WEDNESDAY, APRIL 27, 2011
    [Product] Creating Scenarios About Your Social Buyer Persona
      In the design of products as well as in experience design, stories presented as scenarios began to appear in the mid to late 90’s as a way of imagining the usage of products in a contextual environment.  Image by jasoneppink via Flickr. Story telling has obviously been around for a long, long, long time. 
  • BUYEROLOGY  |  TUESDAY, APRIL 12, 2011
    [Product] Engage the Social Buyer Persona
      Setting up avenues for B2B buyers to place reviews of your product or service can be powerful – and yes – frightening.    Collaboration : Opening avenues of engagements to collaborate on innovation and new product development is another step B2B companies can take today to allow buyers to opt-in on engaging.
  • PAUL GILLIN  |  MONDAY, JANUARY 16, 2012
    [Product] Live Blog: How to Make Collaboration Cook
    Liew told of one product manager who spotted a post on the company’s Facebook page that he couldn’t decipher: “Holi hay ghar me mat bhetto.” ” Google Translate couldn’t figure it out, so the product manager put the question on the network. The start with knowing what you want to accomplish.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Product] The Appeal of B2B Social Networks
    They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. “Community isn’t just about discussing products but about getting to know each other and making friendships,&# says Nicholas Tolstoshev, a Spiceworks community manager.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2011
    [Product] 5 Common Stages of B2B Lead Nurturing
    This is a great time to introduce case studies that provide more depth into how customers solved similar issues, data sheets that demonstrate the impact of your product, and white papers that shed more light on your industry. Let’s just say it can feel more like an odyssey than a simple business transaction. Welcome. Progressive. Accelerator.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 12, 2012
    [Product] The Business Case for Irrelevance
    In some respects, I’m being counter-productive. By {grow} Community Member Paul Mayze. Algorithms are the magic of the Internet. Cloaked in secrecy, they invisibly control big chunks of our personal and professional online lives while quietly collecting, dissecting, and electing what we do and see. Suppose I Google “elephant.”
  • CONTENT MARKETING TODAY  |  SATURDAY, JULY 17, 2010
    [Product] 5 Content Marketing Lessons to Learn from The Agony of an Auto Dealer Showroom Experience
    Wouldn’t it be great to get some tangible product information in a showroom without having to survive a gauntlet of desperate-seeming sales guys? Display in-depth knowledge of your products and services in the context of your customers’ concerns. They Don’t Make It Easy to Buy. They Make You Want to Run for Your Life. One can dream.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 9, 2012
    [Product] How Does Your Brand Experience Translate in Social Media?
    ” A good brand, however, does more than merely differentiate itself from the others: It creates an emotional attachment, a bond that says even at a higher price it still has fans that will buy the product.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, AUGUST 22, 2009
    [Product] Four senior-level marketing job openings
    A friend of mine is recruiting for these senior-level marketing positions at a Fortune 500 company based in the Midwest U.S. If you are interested in applying or learning more, please send your resume to Ms. Vikki Boney at vikki@alistarinc.com. Good luck! Visit Schaefer Marketing Solutions at www.businessesGROW.com.
  • WRITTENT  |  FRIDAY, JANUARY 17, 2014
    [Product] 8 Deep Questions to Define Your Blogging Strategy
    Experiental: Brand essence is a largely visceral concept – make sure that it describes how your product or service makes your customers feel. You’ve got to identify whether you’re going to cover your range of products and services, a broader range, or narrow your focus further. ' The majority of blogs aren’t a success.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2011
    [Product] The Pros and Profits of Podcasting
    It is a cheap (possibly free) way for marketers to create a campaign or ad to promote a product, service, or idea. It's 2011, and chances are you find it convenient to listen to things on the go. Similar to watching TV shows on demand, podcasting is used as a platform for adversiting. As numbers grew, advertisers came into play.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 23, 2012
    [Product] Do we regulate social media or use it to stop hate speech?
    There are so many influential Indian celebrities and politicians with whom the government can join hands and start a positive campaign, the way brands these days sell their products on social media via an influential celebrity. know you’ll enjoy this fascinating and bold blog post. By {grow} Community Member Prasant Naidu. am an Indian.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Product] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    Are the products and options presented meaningfully on a small screen? 'Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the  U.S. Census Bureau , nearly 17 percent of the U.S. population identify themselves as Hispanic or Latino, comprising more than 53.4 million in 2000 to 50.5
  • NUSPARK  |  SUNDAY, OCTOBER 21, 2012
    [Product] Targeting B2B Companies with Online Display and Social Media Advertising
    You have a product/service that specific firms may need to complement their own solutions. With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs). 
  • VIEWPOINT  |  MONDAY, OCTOBER 24, 2011
    [Product] Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation
    Derek notes that Salesforce’s Chatter is used to communicate both externally (customers, suppliers and distributors) and internally (production, engineering, and purchasing). An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 19, 2013
    [Product] Link-Builders versus Content Marketers
    If you don’t feed Google what it wants, Google will choose Google+, Yelp, Wikipedia, or the news instead of you, your products, and services. 'Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. And self-promotion. And shamelessness.
  • B2B MARKETING ONLINE  |  TUESDAY, AUGUST 24, 2010
    [Product] More data, so what?
    We have become data consumption monsters in both our personal and business lives – Overrun with emails, reports, stats and charts but is it making us any more productive? Guest blog by Graham Cooke, managing director of QuBit Digital. Too much data leads to indecision and a lack of ability to focus on the most strategic issues.
  • B2B MARKETING ONLINE  |  FRIDAY, MAY 21, 2010
    [Product] Want ROI from social and mobile media? Don't just show up (participation). step it up (innovation).
    and they’re looking to your apps to solve their problems and improve their productivity. Many B2B marketers advocate for companies to integrate emerging technologies into the marketing mix. Naturally, I count myself among them. Participation in these media keeps your brand relevant. Check! Facebook group? Check! Mobile App? Check!”
  • INBOUND SALES NETWORK  |  THURSDAY, OCTOBER 4, 2012
    [Product] What’s Wrong With Marketing Automation?
    Marketing automation involves more than the implementation of a new product. You need to get away from thinking linearly about how to sell your product to thinking dynamically about how your customers buy. Everyone loves a shiny new toy. It’s new and shiny and well, what else could you ask for? Not getting enough leads into the system.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 15, 2011
    [Product] Five ways to stay ahead of the digital arms race
    Downloading the latest productivity app was not on the agenda, although a game called “Angry Barbarians&# probably would have been a big hit. The other day I was talking to my favorite web developer Holly and encouraged her to begin moving her company toward mobile optimization and complementary apps. Very true.  2) Plant crops.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MARCH 9, 2010
    [Product] Email Design Review Gallery « The Effective Marketer
    This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) Side banner is a good way to try “sell&# additional product and increase registrations. Are you in search of inspiration? Or just want to see what’s out there? Too confusing.
  • MEASURABLE MARKETING  |  TUESDAY, SEPTEMBER 21, 2010
    [Product] The Question of Email vs. Social Media: 4 Reasons Why Email is Still Relevant
    Sending out permission-based, segmented, personalized emails is relatively easy, especially when you’re using an email campaigns software product designed for non-technical users. Don’t forget about email! Email is still the biggest and simplest way for marketers to connect with their target audience. can’t. It’s easy.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JANUARY 13, 2009
    [Product] How much is too much? Frequency management and control
    If the messages are in an "active interest" category, you may suppress Low and Moderate Engagement segments from receiving them (up to the minute news, detailed product information, etc), and if the messages are in a "moderate interest" category you may only suppress the Low Engagement segment. conversation. Aunt Hilda? Neighbors?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 6, 2011
    [Product] Hollywood Your Content Marketing: 3 Lessons to Learn from Movie Sequels
    Don’t lead with information about your company, products and/or services. Offer possible solutions (which are your company’s products/services). If the answers come back and are only product/service descriptions, perhaps that’s a sign that the target audience doesn’t have an understanding of who you are vs. what you do.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Product] The Real Roadblock to Social Business Success
    Employee advocacy not only has the ability to acquire new leads, but also can help create original content and bump your search rankings on Google, Yahoo, and MSN…Prospective clients are more likely to recognize your brand when you’ve got a network of employee advocates helping to sell your product through social media.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 23, 2012
    [Product] 10% of Social Media Reviews Will Be Fake by 2014, and Other Marketing Stories of the Week
    Do you rely on online reviews when purchasing a product or service? If you’re pushing too many promotional product offers via social, you might want to cool down and bring it back as a place for learning, entertainment, and engagement. It’s as if we’re moving on a never ending treadmill, constantly trying to keep up! Aw, too bad.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, AUGUST 6, 2012
    [Product] How to Improve Your Sales Time Management
    And, he's not spouting the same old stuff you've heard from every productivity guru. In essence, you’re making a production plan for your work. If you're crazy-busy, Dan Markovitz , author of a Factory of One , has some fresh ideas to help you free up more time for selling. Here's my recent interview with him. __. Why not? agree!
  • HUBSPOT  |  THURSDAY, OCTOBER 21, 2010
    [Product] Why Direct Mail Can't Help Your Business Grow
    The Internet has long become the channel for sparking product interest and building relationships with prospects. Her company dropped the production of 15,000-25,000 pieces of direct mail that were distributed every season. Even for charities, direct marketing appeals started falling since 2008. Did the recipient take any action?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 21, 2014
    [Product] Sales Prospecting Perspectives Weekly Recap - Week of February 21, 2014
    We hope you had a productive week; we sure did, and this afternoon we''ll be having a contest between inside sales reps who passed leads this week. 'Happy Friday, Sales Prospecting Perspectives readers! It''s important to stay vigorous even through equally vigorous weather conditions. Great advice! We''re often cold calling in the office.
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