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  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Product] What is the State of the Manufacturing Economy?
    In the last recession, we were held back by lack of demand for our customer’s end products. And the EPA Powerplant Rule that will increase our costs of production significantly. Yet our Short Term Industrial Production Momentum tells a very different tale. State of manufacturing Production. By Miles Free of PMPA.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Product] What is the State of the Manufacturing Economy?
    In the last recession, we were held back by lack of demand for our customer’s end products. And the EPA Powerplant Rule that will increase our costs of production significantly. Yet our Short Term Industrial Production Momentum tells a very different tale. State of manufacturing Production. By Miles Free of PMPA.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 10, 2012
    [Product] 6 Social Media Community Management Tips from a Digital Marketer Turned Community Manager [Interview]
    Pretty soon, she expanded her interest to include lurking on forums, testing competitor products, keeping an eye on Google alerts and connecting with the SEO PowerSuite customer service team to better understand the product and customer issues. Digital Marketer Turned Community Manager. Her supervisors took notice as well. What a job!
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Product] 7 Tried-and-True Ways to Defeat Writer’s Block
    An article in 99U describes how Stephen King uses the force of habit and routine to become so incredibly productive: Everyday between 8:00 and 8:30 a.m. Habits are foundational to productivity. You will create excellence and productivity as a blogger or writer by following routines and building habits. Reading is primary. It is.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Product] 10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]
    One of the biggest missed opportunities for nonprofits is Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants, which is a $10,000 monthly grant to advertise on Google.com. Do: Leverage all variations of brand, product, and service terms as keywords. Yes, we said billion.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Product] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    Roger Kay comes down rather hard on content marketing and SEO (“a rather polite term for another way to game the system”), but writes that he likes “the concept of inbound marketing because it relies on product quality…at bottom, inbound will only work if the product is good.  email marketing. by Forbes.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, JUNE 14, 2013
    [Product] Three Ways to Make Repeat Sales
    Of course circumstances may arise that are beyond your control, but ensure you aren’t the reason a product or service is delayed in its delivery to a new client. 2. Ask how a particular service or product is working out and listen to any concerns that arise. Making a sale is always a challenge. Follow through on promises.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 29, 2015
    [Product] 3 Reasons Leadership Will Interfere With B2B Online Marketing Initiatives
    Examples include: Is this initiative expected to drive more traffic and visibility to specific product pages? One of the biggest struggles B2B marketers (and marketers in general) face is in making sure that leadership is on board with key initiatives and campaigns throughout the year. Leadership Does Not Understand The Goal(s). Pageviews.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, APRIL 1, 2012
    [Product] Lead Nurturing: Market to personality and behavior, not job title
    Work with him until he is comfortable with all the technical benefits of your product. Tweet In my most recent research project, the MarketingSherpa 2012 Executive Guide to Marketing Personnel , we identified key behavioral and motivational differences between marketing specialists. You must, as Brian Carroll put it, ripen some bananas ….
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 15, 2012
    [Product] Targeting Content and Calls To Action: Where Are Your Prospects?
    For them, case studies, product comparisons, and similar content will be most effective in encouraging engagement and moving them further through your sales process. Tweet Photo credit: Frank Gruber. You probably hear a lot these days about targeting mobile consumers and how important tablets and mobile devices are becoming.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Product] How social media amplifies competitive advantage
    When I worked in manufacturing, I marveled at how Toyota shared its core competency — The Toyota Production System — with the world, including competitors. When Jay Baer speaks, I listen.  In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. Is the traditional idea of competition obsolete?
  • ION INTERACTIVE  |  MONDAY, NOVEMBER 16, 2015
    [Product] How to Use an Interactive Online Configurator to Generate Qualified Leads
    Do your products or services require complex configurations to determine the right personalized solution? Configurators allow visitors to assemble or package your product or service to what they specifically are looking for. Anna Talerico, ion interactive's EVP and co-founder. Find out with an A/B test!
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 5, 2014
    [Product] Google Inbox – Deliverability or Visibility?
    The new app is designed to make it easier for Gmail users to organize and visualize messages in the form of “bundles,” with options including pins (for bookmarking), reminders, snooze, and other productivity features. Business and consumer worlds are converging. After all, who doesn’t want to save time and be efficient? And Google knows this.
  • ACSELLERANT  |  TUESDAY, APRIL 1, 2014
    [Product] How to Turn Your Marketing Messages into Visual B2B Stories
    Chances are you’re selling a product or service that doesn’t lend itself to storytelling. […]. In our previous posts we made the case for storytelling in your B2B content marketing. But how do you do that? It isn’t easy. Your audience is busy, your space is noisy, the world is increasingly visual and… people don’t read.
  • HUBSPOT  |  TUESDAY, MAY 7, 2013
    [Product] HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
    We’ve used lots of different social media marketing software products, including our own software. So why do all the social media marketing products manage usernames and accounts, and not people? Today, social media is one of the key inbound marketing channels we use to grow our business. Social Inbox Custom Notifications.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 22, 2014
    [Product] Your Unique Value: Solution Focused versus Challenge Centric?
    What your marketing and sales enablement teams might not fully realize is that: Product / service differentiators are fleeting, especially today where new product launches are faster than ever before and solutions are quickly commoditized. SiriusDecisions). and “Why do so now?” , way before “Why your solution?”.
  • THE POINT  |  TUESDAY, SEPTEMBER 11, 2012
    [Product] Does Your Email Campaign Make a Case for Action?
    If there’s one key element of demand generation copy that distinguishes it most from, let’s say: product collateral, or PR, or even social media, it’s this: a demand generation campaign is designed to drive action. But then there’s the copy. and “What’s in it for me?” Remember: your campaign has one aim – getting people to respond.
  • HUBSPOT  |  FRIDAY, FEBRUARY 1, 2013
    [Product] Facebook Starts Rolling Out Gift Cards for Select Brands
    Yesterday, Facebook announced the arrival of Facebook gift cards, or what they're calling the "Facebook Card." In a nutshell, this is a gift card that a user can purchase to use at stores or stores' websites -- either for themselves or a friend. You know. gift card. Pretty standard stuff. So, who is this for? Should marketers care? How do they work?
  • EMAGINE B2B BLOG  |  WEDNESDAY, JULY 1, 2015
    [Product] The ABC’s of A/B Testing with Adwords
    Since most sales or product-focused employees work directly with your customers they usually have great insight. We’ve all heard Albert Einstein explain the definition of insanity as “doing the same thing over and over again and expecting different results.” Lucky for online advertisers, A/B testing in Adwords is now easier than ever.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 8, 2013
    [Product] Buyer Insights are the Foundation of Great BtoB Digital Marketing
    Product, Service or Solution Connection. Buffer “Companies in the future will compete primarily on the quality of their insights on buyers” Jeff Ogden, President of Find New Customers. The more relevant your content is for buyers, the more likely they are to digest it fully. Core buyer persona. Resist this temptation. profile.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 7, 2012
    [Product] Are You Ready For A Discussion Or Do You Want To Have A Monologue?
    This persistent information flow creates a robust body of work about the product, service or company. Recently, I blogged about measuring engagement in online communities. The post and accompanying framework were focused on measuring engagement within private online communities - primarily B2B. The problem is one of engagement.
  • SAZBEAN  |  THURSDAY, OCTOBER 6, 2011
    [Product] How To Become Confident In Your Internet Video Blogs
    This is a guest post by Andy Havard, who is a Marketing Executive at Skeleton Productions, a UK based Internet video production company. The following article explores how you can create confident video blogs on the Internet and enjoy the popularity that ‘vlogging’ is receiving across the web. 1. Always Know What You Are Talking About.
  • B2B CONVERSATIONS NOW  |  FRIDAY, APRIL 22, 2011
    [Product] Solution or Price - Which comes first?
    This used to be rare but is now becoming the norm, even for traditionally complex products and services that must be configured to solve a specific problem. As a follow-up to a recent piece I wrote about why prospects want pricing first , I found an interesting article by Dave Brock and supporting article by Ardath Albee. And I wait….
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 20, 2014
    [Product] TOFU: Protein For Vegetarians? Or Marketo’s Newest Take On ‘Top Of The Funnel’?
    Product Marketing Manager at Marketo). Funnel Frenzy When we first heard about TOFU, MOFU, and BOFU at the Marketo Roadshow last week, our ears perked up (thank you Brian Glover, Sr. The truth is, when you stumble into a conference session as a multi-tasking, lead-focused sponsor, it’s easy to zone in and out as you’re […].
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Product] Foursquare Unbundles; Appeals to a Audience Exhausted by Social
    Jon Steinback, Foursquare’s VP of product experience, hones in on this “fundamental shift” in mobile app use: "We were born in mobile but we were born in this idea that each mobile app was kind of like a web property bundled up for mobile … And as mobile usage has broadened and evolved you get individual experiences instead. Apps Get Focused.
  • SAZBEAN  |  MONDAY, DECEMBER 15, 2014
    [Product] The Do’s and Don’ts of Using Facebook for Business
    Of course you’re going to want to let people know about your products or services but don’t do it in a way that comes across like an advertisement. The benefits of using Facebook for business are now well trod ground. But just signing up and posting a profile picture won’t get you the results you’re hoping for.
  • PAUL GILLIN  |  TUESDAY, JANUARY 26, 2016
    [Product] Here’s What 25 B2B Marketers Think Are the Key Trends in 2016
    Clearly, we need to do better.” – Erika Goldwater. “If your marketing is great but your product is bad, that, ultimately, means your marketing is bad, too.” – Carla Johnson. love this content concept, and it’s an idea more B2B marketers could adopt. picked a few quotes from the e-book that I really like.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 10, 2011
    [Product] B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011
    This also means realigning all content production to be more value-based on personas and the customer journey. Is 2011 turning out the way you expected? Is B2B Marketing tackling the big strategic challenges or just slogging along and fighting the organizational fires that tend to consume too many of our days? Digital immigrants beware.
  • JUNTA 42  |  SATURDAY, OCTOBER 24, 2015
    [Product] This Week in Content Marketing: Can Content Save Advertising?
    That’s why early advertising focused on helping the company sell more radios, not to promote advertisers’ products (today’s predominant business model). PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with a #ThisOldMarketing example from Westinghouse. Sponsor (36:29).
  • BIZNOLOGY  |  THURSDAY, JUNE 19, 2014
    [Product] Mobility and why it matters
    More than 33% of consumers (while in-store) instead of asking an employee for help, search on their mobile devices for information and to read reviews for products they are looking for. Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. billion. Nielsen.
  • VIRALLY BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Product] Is there a skills gap in the boardroom?
    It was all about the numbers game, get your company in front of as many people as possible so they knew who you were and what product or service you provided. Today we can find out about any product, company, person in a few clicks of the keyboard on our smartphone and we can have all the information we need. Why not?
  • HUBSPOT  |  TUESDAY, MARCH 18, 2014
    [Product] 8 Promotional Videos You Might Actually Enjoy Watching
    GoPro uses YouTube videos filmed entirely with GoPro cameras to fuel word of mouth about their products, and to encourage others to go out and film themselves. Their YouTube ads showcase this idea rather than their specific products. There''s an interesting double standard that has emerged with video advertisements. Pepsi Max. GoPro.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 30, 2012
    [Product] Three Ways Personas Improved My Marketing
    thought I knew my prospect base (PR professionals, product managers and chief marketing officers) well enough to come up with content that would fascinate them. In this week's guest post, Bob Scheier illustrates the value of buyer personas. Read on for inspiration! And boy, did I get an education. Learning Curve. Was it kind of important?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Product] 6 Ways B2B Companies Are Using Facebook
    Doing Product Marketing and Promoting Testimonials: Does it get more B2B than vibration testing equipment? Fluke is also a great example of a B2B company putting its product upfront in the right way in its social media marketing efforts. Is Facebook applicable for B2B companies? Absolutely! That has all changed. Like Gate.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 26, 2011
    [Product] 59% of B2B Decision Makers Researching with Smartphones
    According a recent study conducted by TriComB2B and the University of Dayton School of Business Administration and shared by eMarketer , 59% of B2B purchase decision makers have used their smartphone to research products and services when they are considering purchases. Steps to Getting Started with Mobile Marketing. 1.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Product] 4 Genius Ways to Use LinkedIn Group Statistics for Lead Gen
    Participating in group discussions can help you grow your company's reach, but if you join a group with employees mostly working in IT and you're trying to sell a product to management consultants, you'll be wasting precious time you could have spent elsewhere. Create Better Targeted LinkedIn Product Pages. Connect with HubSpot
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 2, 2010
    [Product] Manufacturers: 5 Tips to Make the Most out of Open House or.
    The point is that we all have to continuously be “up&# and be promoting our product. This creates a professional space and showcases your products. This is ideal for counter days and says to the customer, the products in this area are special. Yes, most contractors should know who you are and what you make.
  • HUBSPOT  |  SUNDAY, FEBRUARY 9, 2014
    [Product] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
    How Salesforce Reached $3B in Revenue by Improving Management Productivity. Good news: Elay Cohen, Salesforce.com''s former SVP of sales productivity, has some great advice for you. In his post , featured on Inbound Hub''s Sales section , Elay walks through three key steps to improving management productivity. But guess what?
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 19, 2013
    [Product] 9 Questions On Content Marketing [Q & A]
    So content marketing needs to work with the existing campaign and product and field support teams in order to be truly effective. Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Here is an overview of my best answers to 9 questions you may be asking. But they take time. Content Marketin
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 7, 2012
    [Product] What Really Creates Marketing Automation Success: Data from Gleanster
    Although I’m obviously biased, I do think it’s an excellent product and highly recommend it. Many readers of the report will be most interested in the vendor profiles and survey-based rankings. But I have my own data on those, so I’m more interested in the answers to the general survey questions. This is a really interesting divergence.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Product] Marketing Automation 101
    Without marketing automation, you are just guessing – just hoping that people will take the bait and be ready to buy your products. Using this platform, your business will see more in the pipeline, a more productive sales team, and increased revenues—and that is the language that the C-Suite understands. And how do you get there?
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 17, 2011
    [Product] How a Tiny Grocer Outflanks Kroger on Facebook
    That’s true of George Bowers Grocery in Staunton Virginia where owners Katie McCaskey and Brian Weidman have created a delightful grocery store that focuses on high-quality foods and other specialty products. George Bowers Grocery Makes a Fun 1 to 1 Connection That’s Impossible for the Big Chain to Match.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 1, 2010
    [Product] Using Content to Build Trust in B2B Marketing
    Say you are going to do a launch of a new technology product (like I am in June). In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Tweet This! Share this on Facebook. Digg this!
  • LEADERSHIP  |  FRIDAY, DECEMBER 4, 2015
    [Product] Create Snackable Content for Your Mobile Customers
    Here are a few tips: Retweet, repost, or otherwise share content that customers write about your brand or products – it’ll save you time and encourage further engagement. It may not surprise you to hear that a whopping 60% of social networking happens on mobile devices. After all, most of us look at our phones at least a dozen times per day.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 25, 2014
    [Product] Three Things to Think About Before You Develop a Vertical Marketing Strategy
    I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Besides discussing the need to align strategically to the buyer, we did have a longer conversation where I cautioned against taking a vertical go-to- market approach.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 4, 2012
    [Product] Global Search Marketing
    Lots of companies have products that can be sold outside their home country, but search marketing makes it easier than ever. Yesterday’s monthly Biznology® Webinar was called “Global Search Marketing.” I talked for 30 minutes about how to optimize your Web site for a global audience.   Global Search Marketing from Mike Moran on Vimeo.
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Product] CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night
    As product and service advantages erode under the weight of global competition, CMOs are asked to drive more differentiating value from the brand itself. Rather than blathering on about their products, they engage audiences with an inspiring point of view, which is beautifully rendered. It''s a tough world out there for CMOs.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 9, 2012
    [Product] How To Evolve as a B2B Marketer in Just 8 Weeks
    Week 7: Beyond Marketing: When Marketing Impacts Product, Support and More. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who adapt to the tectonic shifts in marketing can reap enormous benefits to both their company and career. As the apocryphal Chinese curse goes, “May you live in interesting times.” Many did not.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 16, 2013
    [Product] 9 Mobile Apps Every B2B Marketer Should Try
    You can improve your workplace productivity by bringing brainstorm sessions to life. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer. As Let’s face it: we’re tethered individuals, marketers perhaps even more so. Our mobile devices have become part of us.
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Product] Want to Generate More Leads? Try These 6 Tips
    Now that the data can specifically map out each individual consumer’s journey from awareness to purchase, it’s more important than ever to be able to tie our marketing efforts to revenue.  Do we have to sell the customer on the product? No—that’s the job of the business development team. Claim Your Local Business Listings. go crazy!
  • B2B MARKETING INSIDER  |  SATURDAY, MAY 30, 2015
    [Product] Getting Your First 100 Customers: Strategies That Work
    Never let a current client out the door without asking who else they know that would like your product or services. Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers. As time goes on, the success rate decreases, but it never gets to a failure rate of ‘nine out of 10.’”. As Ms.
  • TRADESMEN INSIGHTS  |  THURSDAY, MAY 1, 2014
    [Product] Working With An Agency: Scheduling and Deadlines
    By Robin Heike, Production Foreman, Sonnhalter. No two projects that we work on at Sonnhalter are the same. Scheduling multiple projects for one client can be a juggling act. Scheduling multiple projects for all of our clients can be a whole circus! Clients and agencies work together as one team and have the same goals in mind.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 8, 2011
    [Product] 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing
    Just as you need a website to promote your company on the Internet, your employees need an optimized LI profile to best represent their company and products and services. LinkedIn Ads aren’t cheap, but LI is a quality over quantity platform that is appropriate for targeting decision makers for your B2B or expensive B2C product.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 6, 2013
    [Product] Customer Loyalty: What Are You Doing?
    loyalty program, special incentives on certain products and giving them the first chance on buying a new product line before it hits the street are just a few examples. Unless you’re selling a proprietary product, your competition is knocking on his door every chance they get. There are several things you can do.
  • THE ROI GUY  |  THURSDAY, OCTOBER 10, 2013
    [Product] Alinean launches free Mobile ROI Calculator
    Many companies are trying to justify a larger commitment to Tablets and determine whether a BYOD or Company Provided strategy would work best,” says Tom Pisello, CEO and founder of Alinean. The Mobile ROI Calculator joins a suite of free ValueStory ROI Calculators including those for Marketing Effectiveness, Selling Effectiveness and IT Downtime.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 4, 2015
    [Product] 8 Must-Dos for Pinning to Your Business Pinterest Account
    Include a price : Always include a price when you pin a product or service. Rich Pins include additional information, such as when a product is in stock, or when an item changes in price. This works especially well for those who have non product-based businesses. In addition, include the link directly in your photo caption.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 3, 2013
    [Product] Inside Sales Reps: Avoid Getting Too Comfortable with Your Client
    Taking a step back from day-to-day dials and looking at your script, email messaging, voicemails, and collateral you arm yourself with once in awhile can be helpful in making sure you are up-to-date with your product or service. Partnerships form, products are added and subtracted, and talking points can change. YIKES. Uh-oh!
  • B2B MARKETING TRACTION  |  THURSDAY, JUNE 28, 2012
    [Product] How to Blog: What Blog Categories Should I Create?
    Blog Post Categories Should Mirror Your Products and Services. learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. I don’t remember which one said it, but the tip was to make your blog categories match the services (and/or products) you provide and write directly to what you do.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [Product] Where Leads Come From – Current vs. Best Practices
    “Lead Generation Made Simple&#   Our mission in life is helping midsized companies (150 to 5,000 employees) who sell complex products to business to design and implement world-class demand generation programs. B2B Lead Generation | Where Leads Come From. Note that well over 1/2 – 63.3% In our opinion, this is unhealthy.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 19, 2011
    [Product] Outsourced Marketing: Manage your marketing differently
    This implies exact evaluation of performance & productivity of resources responsible for the realization of marketing activities.”. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Introduction. That’s not a simple task! Go grab it now!
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 17, 2015
    [Product] 20 Truths I’ve Learned as a Content Marketer
    While sales are the ultimate end goal, content marketing should create a story for the prospective customer, allowing them to continuously interact and learn more about the brand or product. B2B and B2C marketers alike are more commonly implementing strategies and increasing budgets devoted to content marketing than ever before. Source ).
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Product] Interesting Infographics: Hats of to the Modern CMO
    Over half of the marketing executives cited “influencing product and market strategy” and “building partnerships between marketing and other functions” as personal aims, while 49% were shooting to influence corporate strategy. Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term.
  • TONY ZAMBITO  |  THURSDAY, APRIL 14, 2011
    [Product] The Future of Buyer Relationships
    Buyers will make quick determinations about their relationships based upon the availability of real-time content – information on products, services, support documentation, expert knowledge sharing, and the likes.  Image via Wikipedia.   Carefully examining new social technologies that enhance the buying experience. Reputation.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 13, 2012
    [Product] B-to-B Marketers: Are You Using Storytelling to Engage Your Audience?
    No one wants to hear about your products, they want to hear how you can help solve their problems. Most old timers struggle with this especially in the social media sector that the marketing is now customer-centric not product. I recently read a post by Jeffrey L. It’s usually around someone who is entertaining people.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 3, 2011
    [Product] Content Curation. 5 Ways to Succeed, Eventually
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Content Curation. One of our favorite bloggers is Jay Baer of Convince and Convert. Neicole Crepeau. Saturday. You can read the full post here. And it works.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 25, 2011
    [Product] The Current State of B2B demand generation
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Most companies continue to market in the dark. Take a look at the slide below. These are unqualified, non-nurtured leads. Lead nurturing. Lead scoring. What do you think?
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 19, 2011
    [Product] The Power of B2B Blogging in 2011
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | The Power of Blogging. They can even make you famous – sort of. “ My conclusion: Blogging is not just for companies, it is for people too.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 25, 2011
    [Product] Building a Winner by recruiting flaws
    While others schools look for finished products, Coach says “I can fix that.&# Article in the Wall St. Journal with lessons for hiring managers everywhere. How to Forge a Softball Powerhouse. Hofstra Coach Started with a Broken Pitching Machine and Built a Team to Be Reckoned With. Twenty-one consecutive winning seasons. Bad location.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 6, 2011
    [Product] Sunday thoughts
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. Just got back from the Aprimo Marketing Summit. Great event. Great speakers. Seth Godin.
  • STORIES THAT SELL  |  THURSDAY, FEBRUARY 10, 2011
    [Product] 8 Traits of Sales-Win Stories
    Create a rich database of sales win stories to help train new reps and keep current reps sharp and productive. Savvy sales teams share customer success stories to move prospects further toward a purchase decision. But customer case studies aren't the only type of story that can help a rep close a sale. Who did sales reps talk to?
  • HUBSPOT  |  THURSDAY, MARCH 17, 2016
    [Product] 13 Valuable Skills You Can Teach Yourself for Free
    If you're looking for a few quick reads, two helpful blog posts include " How to Disagree Without Being Disagreeable: 7 Tips for Having More Productive Discussions " and " The Introvert's Guide to Successful Negotiating.". Overall, it's a skill that will make you much, much more productive. Ever wanted to become a master at Excel?
  • CLIFF ALLEN ON MARKETING  |  SATURDAY, AUGUST 15, 2009
    [Product] Developing a Marketing Communications Strategy
    Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process. With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important. Advertising. Web site.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 6, 2013
    [Product] Brand Marketers Totally Miss Social Media Influencers
    But the real success of any social campaign is not an all-out blitzkrieg of any given social media channel, but rather the conversion of prospects within a given community to your brand or product. The new report points out a huge disconnect: only 11% of corporate social media budgets are devoted to advertising on blogs and influencer sites.
  • AVITAGE  |  TUESDAY, AUGUST 21, 2012
    [Product] Yogi Berra on Content Marketing
    Yogi Berra had the brilliance to bring wisdom and insight to the obvious.  I recently heard his famous phrase, “It’s like Déjà vu all over again.” It reminded me that there are lessons available in history that we can all benefit from.  When we acquired the fourth largest US drug chain our own sales/square foot was $575.00 The transformation.
  • BIZNOLOGY  |  FRIDAY, JANUARY 9, 2015
    [Product] From “digital first” to “digital everyone”
    Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available. Everybody is talking about how brands should become even more digital, how processes have to be digital, and of course, how a digital way to perform has to be established.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 3, 2015
    [Product] Do I need two Twitter accounts?
    Thank you for using our product! – MWS This is a low-effort, low-risk option to humanize the brand and still operate under one brand banner that is commonplace today. 3) Blending personal/corporate — In some cases there are corporate accounts assigned to individuals, especially in customer service roles. ” A great question. Yankee Fan.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 31, 2015
    [Product] Preference and Its Pylons
    Even if it’s between our product and absolutely nothing, we still need to get around the Preference Pylons. If we can establish our product as a preferred solution to a problem the customer needs to solve, we create a bunch of opportunity. Marketers can sure get in our own ways when we try to create preference. Inertia.
  • KEO MARKETING  |  THURSDAY, DECEMBER 10, 2015
    [Product] B2B Brands Increasingly Use Interactive Marketing Apps to Engage Leads
    What if you could deliver a truly interactive experience that demonstrated the value of your product or service in a compelling, concrete way? On the PaperCut website, you can use an ROI calculator to see exactly how much money your organization could save by investing in PaperCut products. Should they contact you? Get a quote?
  • SNAPAPP  |  TUESDAY, FEBRUARY 23, 2016
    [Product] Content2Conversion 2016 - My B2B Marketing Utopia
    Buyers are consistently pushing marketers to be creative in how we are positioning our products and portraying our brand across every channel. She of course uses Marketo’s Real Time Personalization product which assists in changing the messaging and/or advertisements and pop-ups on your website to be more specific to different segments.
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Product] How to Choose the Right KPIs for Your Business
    Here are a few examples of potential key performance indicators for companies in various stages of growth: Pre-Product Market Fit. Product Market Fit. As they say, what get’s measured gets improved. But how do you choose the right KPIs to focus on for you business? The short answer is that it really depends. Let’s get started. Churn.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Product] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    In five years it will be the majority, and 60-70% in industries where the product is digital or customers are digital in their behavior. But in a lot of industries, including consumer products, analog media like TV will still be big. Author: Sanjay Dholakia Is everyone looking forward to the holidays as much as I am? That means fast.
  • MARKETING ACTION  |  FRIDAY, MAY 3, 2013
    [Product] Lead Nurturing Makes It Happen
    To be specific, I sold health and wellness training materials (videos, posters, booklets) to enterprise organizations that used them to educate employees, with the goal of lowering health care costs and raising productivity and satisfaction levels. A long time ago, in a galaxy far away, I was a salesperson. contact management software.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 26, 2012
    [Product] Seven Expert Social PR Guides and Tips
    Never shill for your company or products. Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. So how exactly does PR support SEO efforts? Give them credit. Compliment them.
  • CMO ESSENTIALS  |  THURSDAY, JUNE 4, 2015
    [Product] Using Data for Targeted Marketing: Discerning Drivers from Distractions
    Are there commonalities among our most successful  accounts that make our product / service especially valuable to those businesses, and if so, what are they? When it comes to using data for marketing, think of data points like stars in the sky – at a glance, there’s a beautiful abundance beyond counting. Demand Generation Trending
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 12, 2014
    [Product] Twitter Truth #2: Sometimes You Need to Shut Up
    This shot is a good representation of the less-than-productive dialogue with their customers. Last week we looked at some recent Twitter escapades that had in common the mistaken belief by marketers that Twitter has something to do with them. This backfires rather a lot. Another thing that often ends badly is saying anything at all.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 19, 2012
    [Product] Sales Leadership: Closing Summer Business
    Ken Thoreson provides motivational keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. Sales Leadership:  Closing Summer Business. But just in case you need some help, I listed a few ideas to simply get everyone started. Increase your sales strategy. 
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Product] Google Maps Gallery: Showing Your Work Just Got a Lot Easier
    There are a variety of products available, including: Maps API: This lets you overlay your own data on a Google Map, embed them on your website, and perform geo-related computations. Your product or development team can leverage the open source data and technology to develop new applications. What Is Google Maps Engine? nonprofit
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Product] The Essential Guide to Creating an SEO-Friendly Customer Journey
    If you bought a pair of sneakers, perhaps you found them by searching "best sneakers for marathons" or "sale on running shoes." If Google was the first place you went to find the product or service you wanted, then you''re a very typical buyer in today''s internet-driven world. Think about the last time you made a major purchase online.
  • HUBSPOT  |  SUNDAY, APRIL 12, 2015
    [Product] Why the Agency World Loved 'Mad Men'
    Creator Matthew Weiner had consulted with the agency prior to production and my arrival, but we did not know how we were to be treated in the storyline for Mad Men. On the last subject, it has been surprising that so little discussion has taken place on the impact mass production coupled with mass advertising had on society. B.A.R.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 8, 2010
    [Product] A Platform for Syndicating B2B Content to Partners
    We saw that these companies had all the right product information on their sites, but their channel partners didn't. So there was a big disconnect between information on the vendor's site and on the site of the partners who were actually selling the products. I've written before about white-paper syndication options for B2B marketers.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2012
    [Product] Savvy Speaks: New Year's Resolutions for Marketers!
    After a well-deserved holiday break, the Savvy Sisters are ready to go with these resolutions that will keep us focused and productive in 2012 -- see if any of them are right for you! A New Year is a new opportunity to rev up your business. Jamie. Stepping Out and Stepping Up. Carpe Annum! Heather. Sharpening the Saw. Michele. Wendy.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 28, 2015
    [Product] Inside Scoop on Lead Follow Up Strategies
    for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. Inside Scoop on Lead Follow Up Strategies. Russ Davidson. Ken: This is a guest blog with wonderful insights from a detailed study on Lead Follow Up Strategies by Accounting Software. Enjoy…and STUDY this.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 17, 2015
    [Product] Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths?
    looked at your product webpages). Author: Johnny Cheng I hear this question from email marketers all the time: Does the size of my email send affect the performance? To answer this question, we’re going to play MythBusters! Email Myth #1. Data and Analysis: Here, you’ll see email send size against unsubscribe rate. Results: Myth busted!
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 16, 2013
    [Product] The Secrets of Successful Content Marketing – Webinar
    If you can’t apply what you learn to your content marketing strategy, consider shifting some of your metrics resources into more creative or productive efforts.  . It’s more than a technology issue; it’s a product of a general failure to communicate — across functions, departments and teams. Me too. Eastern/11 a.m. Pacific. Fluidity.
  • BIZIBLE  |  TUESDAY, MARCH 1, 2016
    [Product] What The Data Says About Your B2B Mobile Marketing
    Smaller companies with perhaps less developed marketing departments require fewer of the advanced attribution products that we offer. As our price point is in the thousands of dollars per month, we don’t expect mobile to be as crucial of a consideration, compared to if our product was, say, $10 or $20 per month. What could this mean?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2011
    [Product] Prediction: A Paradigm Shift in Social Media Sharing
    If you have followers on Twitter or fan of your Facebook page, you’ll be able to group them into segments, such as Product Managers or Marketers, Small Business CEOs, Bloggers or Consultants, and so on. By Neicole Crepeau, Contributing {grow} Columnist. Google + Circles has finally provided sharing in the way that most people want.
  • BIZNOLOGY  |  MONDAY, JANUARY 11, 2016
    [Product] Digital casualties: a new trust awakens
    Many traditional institutions operate under the belief that the trust they earned over decades of stellar performance in providing products and services is a major competitive advantage. Those three examples mostly reviewed products or established businesses, but it was just a question of time for the model to expand to time-boxed services.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 12, 2016
    [Product] The Opposite Side of the Interview Table
    for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. The Opposite Side of the Job Interview Table. Tips to Consider when considering a new Job/Employer. This check list is designed to ensure the interviewee does the due diligence that is necessary for success. Minor?
  • HUBSPOT  |  THURSDAY, DECEMBER 3, 2015
    [Product] Conquering the Free Shipping Conundrum: How to Make Money Without Forfeiting Margins
    Continuous access to the internet allows 59% of shoppers to simultaneously search competitor’s product listings or even access barcode scanner apps to find the same product for the cheapest possible price online. If you are competing based on product price, then it may be that you have no ability to absorb free shipping costs.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 15, 2015
    [Product] 2015 Resolutions Series: Healthy Habits – Food
    The more water you drink the better you feel, fuller you feel, and the better equipped you are to have a productive workout! In the first part of my Healthy Habits for the New Year Part 1 I talked about committing to exercise. But as anyone would know it is only half of the battle when it comes to improving your health. Don’t let this happen!
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