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  • INSIGHTIQ BLOG  |  THURSDAY, MAY 19, 2011
    [Product] When Technology Fails: The Disconnected Customer Experience
    From the ability to browse, locate user reviews, compare pricing and quickly purchase products or services, these companies have the online experience down to a science. We all know that there are several big name ecommerce vendors who have a stellar reputation for delivering on their promise of a great online customer experience.
  • INSIGHTIQ BLOG  |  FRIDAY, NOVEMBER 2, 2012
    [Product] Neolane Typology Rules and Custom Approvals
    With limited marketing budgets, marketers are often left to wonder what’s the best bang for their marketing dollar when it comes to the myriad of offers and products they have to market. Communicating and staying in touch with your customers, and doing it well, is a top priority. Why not make your life a little easier with Neolane?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 5, 2011
    [Product] New Workbook: Estimating the Cost of Marketing Automation
    omparing marketing automation systems lets you focus on the system costs and changes in marketing operations costs, since those may vary considerably from one product to another. We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site.
  • SMASHMOUTH MARKETING  |  TUESDAY, JUNE 23, 2009
    [Product] Web Leads - Pounce, Pause, Nurture or Wait?
    A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job. It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. Do I pounce immediately?
  • BIZNOLOGY  |  THURSDAY, MAY 14, 2015
    [Product] Digital Transformation: Digital Darwinism or survival of the nimblest?
    As Digital Transformation continues its buzzword journey through the Gartner hype cycle  – hopefully toward the plateau of productivity stage – a fairly large number of other smaller – but equally puzzling – companion new jargon will be created. This is my second blog post covering the topic of Digital Transformation.
  • B2B MARKETING UNPLUGGED  |  SUNDAY, JUNE 24, 2012
    [Product] Don’t Let Your Campaign Sneak Up on Your Sales Teams
    Thought I’d call and see how things are going with our products. Bill: Are we talking about the same product? Give them three key talking points that tie the creative to the product benefits. Do you know what happens when you startle a squirrel? Our Sales Squirrel friends are no different. B2B sales folks don’t like surprises.
  • HUBSPOT  |  SUNDAY, JUNE 29, 2014
    [Product] Had a Busy June? Catch Up on the 5 Hottest Posts of the Month
    Have you ever wondered how chemicals like alcohol and caffeine actually impact your productivity and creativity? So, another month has come and gone. At HubSpot, that means a lot of new content has been created and published. As content creators know all too well, not all of the content you publish will be wildly successful. Tweet. Tweet.
  • HUBSPOT  |  MONDAY, MARCH 7, 2011
    [Product] How to Ask Management to Reduce Traditional Marketing [Marketing Cast]
    How do they research products? If people are saying the truth, they will admit that they do product research on search engines and social networks. You recognize the value of creating blog posts, videos and other content pieces to drive traffic to our site. But does your management team share that sentiment? Do they go to the Web?
  • PUZZLE MARKETER  |  TUESDAY, MAY 22, 2012
    [Product] What Makes Email Marketing So Effective
    Once you have the list, you then send out email messages to these individuals to promote a product or service. This vastly increases the conversion rate of your marketing efforts and makes it so that you can sell more products or services to your email list. Lett’s talk a little about how it works. How Email Marketing Works?
  • FUNNEL FOCUS  |  THURSDAY, FEBRUARY 9, 2012
    [Product] Reflections on the 2nd Annual Content Market Retreat
    Content marketing requires a steady flow of quality content to be effective.  As such, marketers must adopt content creation, editing and production processes that mimic publishers' processes. The experience was very enlightening. It is important when building a content marketing campaign to define and construct the story you wish to tell.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 24, 2010
    [Product] Mama Nature’s Marketing Tips: 16 Tips for a Strong Social Web Root System
    Your business is like a tree, the various departments (product development, sales, marketing, operations, customer service, etc.) The root system for your product development branch might include a strong team of designers, an efficient collaboration tool, and a strong project management leader. What does this have to do with business?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 19, 2011
    [Product] 3 Steps To Make Blogging A Top Priority
    Don’t make the biggest marketing mistake by focusing on your company, your products and the words you think they use. 3. Are blogs an important part of your marketing mix? More and more research is showing that if you’re not blogging, you just don’t get it. And I’m not talking about a little bit. Simple as that.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 16, 2011
    [Product] 6 Brilliant Uses of Video
    They nail it – in a product demo, no less. by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The answer: Maybe the future of your marketing program, that’s how much.  We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that.  Simplicity became high art.  Really. 
  • HUBSPOT  |  SUNDAY, SEPTEMBER 9, 2012
    [Product] Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week
    With this said, how can B2B marketers creatively sell some seriously unsexy products? Have you noticed anything different lately? Noisy yellow school buses, cute little backpacks, and excited children's chatter have filled the streets. That’s right. The kids are back in school! Do you know what that means? If not, you may want to start!
  • THE FORWARD OBSERVER  |  TUESDAY, JANUARY 6, 2015
    [Product] 4 Tricks To Master The Magic Of Modern Lead Generation
    In “ The Buyer Persona Manifesto ,” Adele Revella describes a buyer persona: “It’s an archetype, a composite picture of the real people who buy, or might buy, products like the ones you sell.”. When that part of the journey is complete, they begin to compile a list of available vendors and products within their solution strategy.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Product] 20 Amazing Examples Of Brand Content Marketing Hubs
    There is a reason this brand is leading the way in building a publishing business that supports the reason behind the products they sell, and is the envy of many in marketing. Divert paid media dollars to create in-house production resources and brand assets that will provide value in the long term. P&G Everyday. Adobe CMO.com.
  • HUBSPOT  |  MONDAY, JUNE 13, 2011
    [Product] New Marketing Data Shows More Content Means More Leads
    So how can companies start climbing the mountain to bigger blog, indexed page, and landing page totals while remaining true to the belief that content needs to be fresh and remarkable to be productive? In Short, the Data Revealed: Companies that blogged 20 or more times in a month saw the most return in traffic and leads. They should.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 12, 2013
    [Product] The Top Social Media Topics On the Minds of Real Marketers
    We get product feedback, use cases, and product development information. by Dayna Rothman In Marketo’s recent Social Marketing Rockstar Tour, we visited 15 cities to talk about implementing, executing, and measuring social strategy. The common denominator? Every organization uses social in a different way. Let’s take a look! 1.
  • SYNECORE  |  TUESDAY, MARCH 10, 2015
    [Product] Why Define? Persona-Based Content Marketing Personalization
    Why are our products or services important to them? There are a variety of different ways to personalize the web experience for the user. So far, we’ve explored only one— channel based personalization. In this post we’ll take a look at persona based personalization. The goal of your website is to attract visitors to convert into leads.
  • SAZBEAN  |  TUESDAY, JUNE 28, 2011
    [Product] Trust is the Only Currency You Have with Customers
    Why does someone purchase a product or service from you? Because they trust that they will get what they pay for. They trust that it will do whatever it is that you’ve claimed. Similarly, people build relationships with people they trust, online and off. Short Term Gains for Long Term Loss. Your Reputation is Key. What do you think?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Product] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    Facebook search has tripled in the past two years even before the company announced their new search product recently.  To some young people, Google is already obsolete because they never leave Facebook as it is. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Time to mix it up!
  • SYNECORE  |  FRIDAY, FEBRUARY 27, 2015
    [Product] The Promise and Peril of Digital Technology
    As an autonomous individual endowed with free will, I can choose to spend my free time productively, honing new skills learning new things, or less so, distracting myself with tantalizing virtual environments, lifelike games, and endless streams of digital content media. Which do you think I chose? Digital can help you learn.
  • HUBSPOT  |  MONDAY, DECEMBER 30, 2013
    [Product] Why the Digital CMO Is Already Obsolete
    They’re researching products in-depth. They’re sourcing peer-to-peer product reviews on YouTube. It’s an understatement to call a CMO’s role exciting. We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Product] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
    Showcase Pages are niche pages branched off of a main company page that allow that company to promote specific products or market to a specific buyer persona. Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there''s no big announcement. Check ''em out.
  • SOCIAL MEDIA B2B  |  MONDAY, MAY 9, 2011
    [Product] The Evolution of Social Business
    Since the beginning of time (at least in my lifetime), consumers have been sharing their thoughts, opinions, joy, fears and criticisms with their friends, family, community groups, even strangers about the products they love and the ones they hate. The social customer is not a new concept. No related posts. Communications social business
  • MODERN B2B MARKETING  |  MONDAY, JULY 15, 2013
    [Product] How Digital Marketing is Reshaping Financial Services
    Online Video is very effective; 46% of consumers are more likely to investigate a product after seeing an online video. Adopting high volume, low-production-cost video can significantly boost a firm’s inbound and social marketing success. Author: Fab Capodicasa Consumer technology is moving at a hectic pace. Trend. Opportunity. Trend.
  • ENGAGE  |  MONDAY, APRIL 30, 2012
    [Product] Have You Heard About This New “Mobile” Thing?
    His message is pretty clear: web products should be designed for mobile first. If you haven’t heard about this new “mobile” thing, here’s the general idea… The thing about mobile is, mobile has been mobile for mobile mobile, with mobile and mobile leaving mobile with almost no mobile mobile! And mobile too! …Still not convinced??
  • SYNECORE  |  FRIDAY, FEBRUARY 6, 2015
    [Product] Why You Should Never Use a Website Builder to Design Your Website
    Don’t fall for their promising rhetoric because it is more than likely that you’ll end up disappointed with their product. Suppose that you want to build a new website, but you don’t know whether to hire a web designer or try to design the site yourself using an online site builder like weebly.com or wix.com. Flash. Reduced Credibility.
  • ANNUITAS  |  WEDNESDAY, MAY 28, 2014
    [Product] BMA 2014 Recap Day 1. Most of It Anyway
    Her message was clear – marketing needs to innovate.  In fact they need to be as innovative as those in product development.  In order to innovate, you need to lead by being an agent of change and “inserting yourself into the strategy.”   How does a marketer accomplish this?  According to Comstock, it “starts and stops with accountability.” 
  • ENGAGE  |  TUESDAY, MARCH 25, 2014
    [Product] How Search Engine Marketing Can Quickly Drive Traffic to Your Website
    The reason is usually pretty simple: Your site is not showing up when someone searches for your products or services. It is very important to run a campaign that is relevant to your product or service. Here is how SEM works: Select relevant keyword based on the product or service being marketed. It’s 10:30 p.m.
  • VISIONEDGE  |  MONDAY, MARCH 24, 2014
    [Product] Weaving Contextual Data into Models
    Contextual data adds another dimension to the model by weaving in predisposition information that reflects content, timing and frequency-for example what products they currently use, the last time they purchased, their complete buying history, the types of keywords they used in their search, etc. Keep in mind, timing is everything.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Product] What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
    Look at Red Bull’s page , for instance, on which they promote an active lifestyle rather than their product. Pins of products do best when the price is included on pin. The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. Twitter. Facebook. Pinterest.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 1, 2014
    [Product] 8 Ways to Improve Your B2B Content Marketing Video
    A recent Animoto survey revealed that 73% of adult consumers are more likely to buy a product or service after seeing an online video that explains it. Your videos should look similar in production value, open and close title cards or even use the same person to deliver information from video to video. 6. Keep it short. ?Internet
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JULY 18, 2012
    [Product] Important New Research on Customer Loyalty
    19% - Product & Service Delivery. 9% - Value-to-Price Ratio. It's devastating when you lose a long-term customer to a competitor. It’s even worse when you’ve been there for them, consistently providing top-notch service for years. You feel betrayed by their lack of loyalty. Here’s the deal. 19% - Company/Brand Impact.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 2, 2015
    [Product] The Walking Dead Approach to Slaying Marketing
    The investment in this type of narrative stems from the same energy that consumers apply to making sure they are the first in line for a new product. Once consumers are hooked to a product or service, they will never want to miss out on an update or improvement. Some programs have a greater hold over viewers than others.
  • REPUTATION TO REVENUE  |  TUESDAY, JUNE 28, 2011
    [Product] HP backs solutions rhetoric with org change and investments
    As a result, we see companies promoting "solutions" that are really just bundles of existing products and services, launching marketing programs that neglect real customer needs, and falling back on the old feature-function approach to sales that customers long ago rejected. These are stand-alone teams that are not part of any product team.
  • WORKFACE  |  TUESDAY, SEPTEMBER 6, 2011
    [Product] Messengers of Trust: Part II
    In my last blog post, Messengers of Trust: Part I, I stated that all products, services, and messages are created by people and that customers have an innate ability to interpret the intentions of the (often unseen) people behind the products, services and messages they are evaluating. In Part II it is my intention explain the why.
  • ENGAGE  |  WEDNESDAY, JUNE 4, 2014
    [Product] Editor’s Tip: Stop Writing for Your High School English Teacher
    Extra credit: Be careful when saying your product has “cutting-edge technology” and the like. If you want your product to pop, instead of saying it has “the latest technology,” describe what makes it the latest technology, and be as specific as you can. Original: After his appendectomy, he had a very subtle scar. Original: Widget 3.0
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 2, 2014
    [Product] How Avid Launched Its Award-Nominated Lead Scoring Program
    Avid, a company specializing in audio and video production technology, is no stranger to accolades. If a lead downloads something a person would typically read after they’ve familiarized themselves with the basics of product (e.g. Avid’s system requirements pages for specific products), points are assigned. ? Featured
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 25, 2013
    [Product] Marketing Made Simple TV now features “marketing qualified sales leads” a.k.a. sales leads
    If you are a company whose products and/or services or sold to marketing and sales leaders, you need to talk to Marketing Made Simple TV today! The New and Greatly Improved Marketing Made Simple TV show now delivers marketing qualified leads (sales leads) for you. That’s right. sales leads). Eloqua/Oracle. Act-On Software. IBM Social.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JULY 18, 2012
    [Product] Content Marketing Made Simple
    This initial non-commercial focus and outside links bank enough credibility and goodwill that Eloqua is able to slip in case studies using Eloqua products. Content marketing is big right now, and still growing.  But this focus on content marketing is increasing the amount of noise in the B2B marketing world. 
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JANUARY 25, 2012
    [Product] Winning the Complex Sale
    Johnson Controls , an industrial controls and facilities management company, sells complex products and solutions. If you’re a B2B marketer, you know that one of the biggest overarching trends in your work over the last few years has been the gradual complication of the sales process.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Product] 3 Recommendations in Lead Management from Carlos Hildago
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | 3 Recommendations in Lead Management. What should your revenue improvement priorities be? Carlos Hildago. Where are you today as an organization?Regardless
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 1, 2011
    [Product] Find New Customers announces – Marketing Grading Service
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Marketing Grading Service. If you were to present your current company’s marketing operations as a case study in an. Business Professors at Notre Dame.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 28, 2011
    [Product] Special Sunday Post: From where do great ideas come?
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. On Sundays our goal is to expand your mind and share something of interest – especially a really interesting video clip. We’re successful only if we get a “ Wow!
  • HUBSPOT  |  SUNDAY, OCTOBER 5, 2014
    [Product] 5 Industry Changes Keeping CMOs Up at Night
    Buyers are doing more research online before they purchase: They are reading product reviews, asking for feedback on Facebook, and perusing competing brands’ sites. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Change. Should they zero in on customer experience?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2015
    [Product] Why the economics of blogging are diminishing
    This again sounds counterproductive, because the usual advice is always to ‘Make it about the reader/customer’ I think that’s true for products you ask money for, but if you publish a free post and you have a strong voice in your market, people want to know what YOU have to say about your chosen topic. And so did the clients.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 12, 2012
    [Product] The Business Case for Irrelevance
    sigh noisily when people engage in small talk.  In some respects, I’m being counter-productive. I’m missing out on what Matt Ridley brilliantly describes as ‘ ideas having sex’. By {grow} Community Member Paul Mayze. Algorithms are the magic of the Internet. Algorithms are the most closely guarded secrets of the internet giants.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2012
    [Product] Savvy Speaks: New Year's Resolutions for Marketers!
    After a well-deserved holiday break, the Savvy Sisters are ready to go with these resolutions that will keep us focused and productive in 2012 -- see if any of them are right for you! A New Year is a new opportunity to rev up your business. Jamie. Stepping Out and Stepping Up. Carpe Annum! Heather. Sharpening the Saw. Michele. Wendy.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JUNE 27, 2013
    [Product] Download the 2013 B2B Content Marketing Report
    More than 82 percent of B2B marketers are increasing their content production over the next 12 months. Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey.
  • MARKETING ACTION  |  MONDAY, APRIL 22, 2013
    [Product] US Fleet Tracking Scores Success With Marketing Automation
    In real time, within the Act-On dashboard, Sims was able to see which clients received the email he sent, whether they clicked on it, and whether they went to the website to research the products in the promotion. He knew he wanted a system that could also communicate across multiple systems in multiple markets.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Product] Savvy Speaks: Just Give Me a Reason!
    But "Pricing 101" tells us that when you are selling a specialized product, you never compete on price. The key is making sure your client knows you are selling a specialized product - not a commodity. What are some of the reasons you give to people to purchase your product or skills? Jamie. Show, don't tell.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 16, 2015
    [Product] How to Move Your External Marketing Messages In-Store
    If you’re here for our February Clearance Sale, all of our sale products are in this aisle.” Savvy retailers use the products they sell in hundreds of creative ways to showcase exciting solutions inside. Marketing may seem like it all happens outside the store – in print media or across cyberspace.
  • WEBBIQUITY  |  TUESDAY, MAY 14, 2013
    [Product] 30 Awesome Blogging Guides, Tips and Resources
    Those getting started or already active in blogging will discover how to: • grow blog traffic, • make content more valuable to readers, • increase blogging productivity, • generate more comments and social shares, • find royalty-free images, • promote your blog, and. Why Blog. Why You Want To Be the Last Blog Standing by Outspoken Media.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 19, 2013
    [Product] Act-On Software a Leader in Marketing Automation
    Act-On is a customer centric company dedicated to product innovation, and the customer reviews and ratings from G2 Crowd support that. Today G2 Crowd released its winter crowdsourced review grid for marketing automation. Over 700 reviews on marketing automation technologies were sourced across 14 companies. Get a demo of the act-on platform.
  • HUBSPOT  |  FRIDAY, NOVEMBER 16, 2012
    [Product] 4 Advanced Targeting Techniques Every Facebook Advertiser Should Master
    Now let’s say you sell a product that is targeted specifically for company presidents, vice presidents, CEOs, and other high-level executives, and you want to target very specific companies. Marketing 101 says that the best sales come when a customer: 1) quickly identifies the need for a product or service, and 2) can easily afford it.
  • FUNNEL FOCUS  |  FRIDAY, MARCH 18, 2011
    [Product] Now Available: The Lead Nurturing Cookbook – 7 Must-Have Recipes for B2B Marketers
    We are pleased to announce the availability of The Lead Nurturing Cookbook , a comprehensive eBook that provides step-by-step guidance in the form of “recipes” for creating proven-effective lead nurturing programs that B2B marketers can use in real-world situations. Download your free copy of the eBook today! Bon Appétit!
  • HUBSPOT  |  MONDAY, SEPTEMBER 26, 2011
    [Product] A Valuable Lesson From a Twitter Marketing Fail [Marketing Cast]
    “People died in Cairo during the Egypt uprising, and you don’t make light of that to try to point people to your particular products or services,” says David. “Don’t try to hijack a hashtag to talk about one of your products,” says David. What is the biggest failure you have seen on Twitter?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 16, 2013
    [Product] 35 Expert Tips To Make B2B Content More Manageable
    Sales, customer service, product management, and marketing all need to talk to one another in order to create a strong content strategy – ? Answer your clients’ questions and provide value, even if it’s not directly about your products – ? Content. Trust me, I understand this issue on a personal level. jchernov?. 4.
  • VIEWPOINT  |  FRIDAY, APRIL 26, 2013
    [Product] Good Reads for B2B Marketing - Staple Yourself to a Lead
    B2B marketing exec, Michael Brenner confirms that today’s B2B buyer is overwhelmed with the amount of product-centric content on the web. Online content in the sales and marketing industries is dynamic and constantly changing. Staple Yourself to a Lead. Via Marketo. Build A Content Hub That Converts. Via B2B Marketing Insider. Via Mashable
  • INBOUND SALES NETWORK  |  TUESDAY, AUGUST 16, 2011
    [Product] Are You Strategically Valuable to Your Customers?
    Their customers will see them as difference makers…champions who deliver value far surpassing that of any single product or service. It means delivering a new kind of help that is more about expertise and know-how than about products and services, and offer the kind of help that touches every facet of a business.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 12, 2014
    [Product] Twitter Truth #2: Sometimes You Need to Shut Up
    This shot is a good representation of the less-than-productive dialogue with their customers. Last week we looked at some recent Twitter escapades that had in common the mistaken belief by marketers that Twitter has something to do with them. This backfires rather a lot. Another thing that often ends badly is saying anything at all.
  • MARKETING ACTION  |  FRIDAY, MARCH 8, 2013
    [Product] 7 Key Marketing Areas and How to Integrate Them
    Gather data about our products. Don’t miss the third annual Direct Marketing Day @ Your Desk Virtual Conference & Expo (DMDay) Thursday, March 14, from 10 a.m. until 5:00 p.m. Eastern time. It’s a one-day virtual event for marketers that brings today’s hot issues and experts right to your desk, at no cost to you. Email. 2. Social. 3.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Product] Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School
    ” For marketers, getting outside of the building and validating your marketing personas, for instance, means talking directly to people who are or might be interested in your products. Editor's Note: Today's post comes courtesy of Nikki Serapio , Manager of Marketing Community at Oracle. So get outside.”
  • VIDYARD  |  FRIDAY, DECEMBER 13, 2013
    [Product] Ann Handley on Using Compelling Calls to Action in Video
    Unfortunately a lot of people are focused primarily on getting their video marketing ‘just right’ when it comes to production value, but this Goldilocks mindset isn’t helping when it comes to connecting videos to ROI. So if not CTAs, what are marketer’s focusing on? Using Strategic Calls to Action.
  • WINDMILL NETWORKING  |  SATURDAY, OCTOBER 12, 2013
    [Product] Social Media Contest App Review: PromoSimple
    Related Stories 20 Simple Ways to Integrate Social Media with Traditional Marketing Practices How the Right Social Media Dashboard Can Increase Your Social Productivity Social Media Influencers or Ambassadors? And there are countless others that exist. Featuring Contributions from Global Thinkers. How to Identify Them.
  • PHOENIX RISING  |  TUESDAY, APRIL 6, 2010
    [Product] The Plan was a Success but the Business Died
    What if the goal changed, the market shifted, that product wasn't quite it was cracked up to be?  Whether it's in our personal or business lives, we often just plain need to change our plans to be successful. The question is, do we alter our course, or do we just keep going according to plan? No matter what it took.
  • PHOENIX RISING  |  WEDNESDAY, JANUARY 20, 2010
    [Product] Keepers of the Truth
    We all think we know our markets, know that we can promote what we believe to be best for our buyers - which happens to be our products. Reality comes from our markets, not ourselves. seek customer, prospect and partner feedback before I ever begin to brainstorm a strategy.    It’s not that I don’t believe them. I do. 
  • WEBBIQUITY  |  SATURDAY, SEPTEMBER 22, 2012
    [Product] Eight Ways to Rock at Your Job (or Get a Better One)
    There is no such thing as a “boring product” or service only bored employees. The best ideas are good ones, of course, but even interesting ideas that don’t ultimately make it into production are important and show that you have, well, passion for the business. You’re smart, hard-working, and loyal as a dog.
  • THE NEW STRATEGIST  |  FRIDAY, SEPTEMBER 9, 2011
    [Product] Social Media needs a Mantra, and this should be it.
    quality product that does what we say it will. An environment that demands better products and services. We’ve never seen a business environment like this before. How will your mind choose to approach it? started this day by listening to a playlist I hadn’t heard in a long time on the way to the office this morning. Ten years ago.
  • JUNTA 42  |  THURSDAY, DECEMBER 15, 2011
    [Product] 15 Reasons Why Marketers Don’t Use Content Marketing
    Your company is set up to sell products or services, not to provide relevant and valuable information to customers and prospects.  It takes a real mindset change to start thinking about your customers’ informational needs as part of your marketing strategy. also added a few additional reasons compliments of the community. organization.
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Product] Inspirational Quotes From the Late, Great Steve Jobs [SlideShare]
    Words of Wisdom From Steve Jobs. 1) "It''s really hard to design products by focus groups. A lot of times, people don''t know what they want until you show it to them." The products speak for themselves." Steve Jobs led an incredible life. He co-founded Apple Computer in 1976. In 1985, the board threw him out of his own company.
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Product] Is “social media campaign” an oxymoron?
    Non-targets could win Hitachi consumer products and went to a separate database. If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach. You’ve heard of Farmville, right?
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 26, 2011
    [Product] Savvy Week in Review: August 26
    This one asks what the heck is up with all this BIG brands launching and abandoning products. If you're on the east coast of the US (as many of us Savvy Sisters are), you're likely battening down the hatches in preparation for Hurricane Irene's arrival. Stay safe! And for those outside the storm belt, enjoy a pleasant weekend!).
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 20, 2014
    [Product] Does mobile search work for your business?
    With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. Which begs the question: does mobile search work? The answer unequivocally is yes. Read on and see.
  • ONPATH  |  TUESDAY, JUNE 7, 2011
    [Product] The Most Expensive Magazine in America
    So why not target market the sale of your products and services to the best potential prospects? For 110,000 lucky readers, the most expensive magazine in America - Worth is actually free. But chances are you haven’t seen it. That’s because you don't have enough m oney. Then again, Worth has no interest in being ordinary. The $18.95
  • SALES CHALLENGER  |  TUESDAY, MARCH 19, 2013
    [Product] Measuring Sales Force Effectiveness
    When it comes to individual sales reps and how they spend their time, companies often compare time spend to sales performance (called a time/productivity analysis; learn more here ) to identify and differentiate between high value activities and low value activities. How do you measure the effectiveness of a sales force? What did we miss?
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 2, 2013
    [Product] Raise Your Hand to Take Charge of Your Brand: Who Owns Digital Content in Your Nonprofit?
    How to Identify Them 20 Simple Ways to Integrate Social Media with Traditional Marketing Practices How the Right Social Media Dashboard Can Increase Your Social Productivity. Who owns digital? Where does the buck stop? These are questions I hear all the time. No one wants to be in charge, or even have to think about this too much.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 6, 2014
    [Product] Five Observations From The 2014 AHR Expo
    Technology Continues To Play Strong Role – it seems every year at this show more and more technology is introduced to the products and services showcased, whether it is the software driving these products or the tablets used to control and monitor them. By Matt Sonnhalter, Vision Architect, Sonnhalter.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 3, 2011
    [Product] Upcoming Marketing Conferences « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? Also, the earlier you register usually the better deal you can get. Did I forget a conference?
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 3, 2011
    [Product] Why Does Facebook Hate B2B Companies?
    Smallwood is working with Nielsen to develop a system that considers the result of people’s exposure to the advertising, and if it changed people’s awareness of the product or the message. They are just the creators of the product (their data) that is sold to advertisers. Now they are talking about making it worse.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 6, 2010
    [Product] How to Conduct a Content Audit
    In order to do a Content Audit, you first need to gather a couple of items: Buyer Personas – deep insights on the people who buy your products and services. Buying Process – the steps buyers go through to acquire your products and services. Those companies are undoubtedly asking themselves…. Is our content really working?
  • B2B MARKETING ONLINE  |  FRIDAY, NOVEMBER 19, 2010
    [Product] Are you failing to maximise the power of exhibitions and in doing so giving them a bad name?
    Attending the right exhibitions and tradeshows for your sector provides you with the perfect opportunity to engage with your target market, develop relations and offers the ideal platform to showcase your products and services. In my opinion it's these reasons that give exhibitions a bad name. Please visit [link].
  • BIZNOLOGY  |  MONDAY, DECEMBER 23, 2013
    [Product] Covering your bases: content marketing components
    Content ideas include: How Tos: Provide actionable advice on using your product or solving a common problem experienced by your audience. While the white paper shouldn’t be a blatant ad for your company, you should include an “About Us” section at the end where you cover the product or service specialities your company offers. Email.
  • ONPATH  |  MONDAY, JUNE 11, 2012
    [Product] Bionic Inside Sales Rep Books 150 Appointments in 90 Days
    About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Date : Tuesday June 19, 2012 Time : 3:00pm EST / 12:00pm PST Registration : [link]. Jason was a struggling inside sales rep until we almost fired him for poor performance. Can't attend?
  • ONPATH  |  FRIDAY, JUNE 1, 2012
    [Product] Algonquin College - Winner of Marketo Revvie Award
    About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Congratulations to the Revvie Award Winners! Most Dramatic Business Impact. Award winners also demonstrate how quickly they started to see results (in terms of days, weeks, or months).
  • ONPATH  |  MONDAY, NOVEMBER 28, 2011
    [Product] OnPath Drives 53 Leads in 20 Days for BDC
    About OnPath Located in Ottawa Canada, OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. How would you like to get million dollar leads for less than $500 per lead? Find out by watching this webinar, it's FREE. You'll learn: 1. How much it costs.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 16, 2011
    [Product] Vendor Selection: Writing a Good Requirements Document
    Here's what he'll be looking for: Background: a general description of your business, including the products, company size, and industry characteristics. My last two posts (not counting this morning’s detour into Marketo-land) described common errors marketers make when selecting marketing automation systems. Marketers are marketers.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 15, 2013
    [Product] Sales Prospecting Perspective Weekly Recap - Week of February 11, 2013
    Looking at activity levels, messaging and bringing those teleprospecting reps back to the basics can be just the fire they need to increase productivity. So I typically reserve this section of the weekly recap to share a great piece of content I have run across throughout the week. Now on to this week's recap. Monday, February 11, 2013.
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Product] 7 Tactics to Delete From Your Social Media Strategy NOW
    Product-Centric Content - Social media can provide value in all phases of the buying cycle. At this stage of social media strategy, product-focused content should be avoided. For example, don't create a different Twitter account for each of your products. Social media is the cool kid on the inbound marketing block right now.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 19, 2012
    [Product] Inside Sales Reps: Find Your Mojo!
    Janet talks about focusing on the result not the product, slowing down and listening! Here are a three of my favorite points from Janet’s post: Focus on the result, not the product Prospects need to understand how your product/service will solve their problems and be able to quantify the benefit. Pizzazz! Be yourself!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 3, 2010
    [Product] Facebook’s fatal flaw
    Call me old fashioned, but if my company’s product was used to pose as my customer and rob my customer’s friends, I would want to know about it. “I want the Internet economy to prosper, but it can’t unless the people’s right to privacy means more than a right only to hear excuses after the damage is done.” –   Joe L.
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 11, 2012
    [Product] A 50-Point Checklist For Creating The Ultimate Landing Page
    Do you use bullet points to describe the benefits of your product/service? Does your landing page explain how your product/service is unique (USP)? Do you provide examples of previous customers using or complimenting your product/service? Product Development. Build, Publish & A/B Test Landing Pages Without IT. About.
  • VIDYARD  |  TUESDAY, SEPTEMBER 17, 2013
    [Product] From Awareness to Post-Sale: How to Use Video Throughout the Inbound Marketing Cycle
    Frequent videos are key because when a customer is interested in your product, it’s pretty unlikely they’ll reach out to a sales person; today’s empowered customer will go through half of the buying process before interacting with sales. Attract. Why should everyone buy into your brand message? What are you all about? Close.
  • SAZBEAN  |  MONDAY, DECEMBER 20, 2010
    [Product] Best of 2010 – Understanding Facebook Page Insights
    This can give you some feedback on which posts have done better than others and what your fans are engaging with.  On the right you’ll see some demographic data about the fans who are interacting and posting on your page, which may help you tailor your message (and possibly your product). The Year in Review! But what does it all mean?
  • SALES CHALLENGER  |  WEDNESDAY, DECEMBER 7, 2011
    [Product] 10 Trends Every Sales Exec Must Know For 2012
    Not only do suppliers increasingly have data supporting how their products provide value, but customers expect to factor these data points into purchase decision. These technologies most certainly will not displace traditional coaching, but certainly will provide a more transparent and productive platform for that coaching to occur. 9.
  • STORIES THAT SELL  |  THURSDAY, DECEMBER 1, 2011
    [Product] Customer Quotes That Compel and Sell in Case Studies
    For example, quote several people that were involved in the decision and usage of the product. In a customer story, quotes are the very voice of the customer, your sound bites. Without them, a story can feel flat. Studies have even shown that people who skim tend to read text that's called out in quotes more than the rest of a story.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Product] 5 Tips for Developing Strong Buyer Personas
    To start developing personas, start with the ideal buyers of the products and services your company sells. Now that you know what companies to target, think about the titles that buy your products and services. To create great lead generation campaigns , you start with buyer personas. In fact, in his. Amen, Mike.). What about IT?
  • SALES CHALLENGER  |  SUNDAY, AUGUST 5, 2012
    [Product] The Biggest Casualty of M&A: Your Customers
    SEC research has shown that the best companies direct their energies to: 1) Communicate Change to Customers During M&A: Maintaining customer communication enables companies to update customers on the progress of the M&A, any changes in services or new product offerings, and how these changes will affect customers.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JUNE 2, 2010
    [Product] Why Do Small Businesses Act Like Consumers? Hint: It’s Not Because They Want To
    We can’t seem to resolve the paradox of serving this market: providing business-grade products and services to customers, with business-grade margin to ourselves and systems that scale to the vast numbers of firms in this segment. Can we set up peer networks for small business owners to support one another with our products? The nerve.
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