PAUL GILLIN | THURSDAY, AUGUST 4, 2011
[Product] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
Earlier in the week it used an in-line poll app to ask “ What content are you most excited to see on our Facebook page? Interestingly, videos and product announcements topped the list. In my work with B2B organizations, the question of how to use Facebook is invariably front and center. SAP plays inline videos. Conversation Equation.
ANNUITAS | TUESDAY, AUGUST 9, 2011
[Product] Interview with Adam Blitzer, Co-founder and COO, Pardot
Adam is responsible for product management, marketing, and operations. He was previously a senior email marketing consultant for InterContinental Hotels Group, a consultant at Moxie Interactive, and spent four years in Japan at an advertising agency. AG: The role of marketing continues to evolve, as more is demanded from organizations.
MARKETING ACTION | FRIDAY, SEPTEMBER 11, 2015
[Product] Be the End of Quarter Secret Weapon
Discounting is one of the first tactics to come across a marketer’s desk at the end of the quarter, but it can potentially cheapen your product or service if not executed properly. The clock is running down. Sales is pushing hard to meet their quarterly targets, and they are looking for marketing to step up and help them finish strong.
BIZNOLOGY | THURSDAY, FEBRUARY 5, 2015
[Product] Surviving disruptive technology
Their business success was based on the very profitable Windows operating system and their Office Suite of products. As new technologies come along and threaten existing business models, those in leadership roles are often perplexed as to what actions they should take. Unfortunately, the correct response is often more nuanced. Like this post?
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, JULY 3, 2013
[Product] Harnessing the Power of Introverts in Sales
Lead people to decisions on your product, services or company through your expertise. Today''s post from the Chamber of Commerce features business-growth advice for small companies. Susan Cain compares the societal status of introverts in the workplace to that of women in the early 1960s. This leads to a colossal waste of time and energy.”.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, OCTOBER 30, 2014
[Product] Standing out in a world of information density
The user, through these evolving apps, is essentially creating a filter based on preferences to keep new products and new ideas out! The user, through these evolving apps, is essentially creating a filter based on preferences to keep new products and new ideas out! Target an under-served audience? Dominate a certain platform?
SYNECORE | THURSDAY, JANUARY 8, 2015
[Product] How I Got My First Sale with HubSpot
tall and I try to smile A LOT) in addition to my ability to over explain a product to the point the customer has no more questions and the only logical conclusion is to buy…. No one likes the sales guy.and if you say you do, you’re lying. They are stereotypically pushy and impersonal and all they care about is how much money you have.
VERTICAL RESPONSE | FRIDAY, MARCH 22, 2013
[Product] Content Idea Secrets from a Content Marketing Team
Quora (A great place to see what questions people are asking about your industry or product). product or service you are known for. Wondering where bloggers and content marketers get all those ideas? I’ll let you in on a little secret… it’s not from a magical vault, though sometimes I wish one existed! Tells a story.
SALES INTELLIGENCE VIEW | MONDAY, JANUARY 23, 2012
[Product] 25 Motivational Sales Quotes
“It used to be that people needed products to survive. Now products need people to survive.” You all know and love that middle of the afternoon feeling when the coffee seems to wear off and all of life’s endeavors seem to focus on the goal of making it to 5p.m. Shoot us a tweet with your favorite sales quote! Shayler.
HUBSPOT | WEDNESDAY, JUNE 20, 2012
[Product] The Foolproof Formula for Writing a Solid Blog Post [Template]
An introduction like that could apply to any problem, product, or (with a few language tweaks, like removing the word "implement") service that you might discuss on your blog -- whether it's your specific solution or another company's. You know blogging is critical, paramount, indispensable to the success of your marketing. Introduction.
HUBSPOT | FRIDAY, APRIL 26, 2013
[Product] 10 Brands Whose Visual Facebook Content Tickles Our Funny Bone
Tums'' Facebook Page is adorned with silly love letters to the delicious food that makes the Tums product necessary. 8) Pringles. They also employ a mix of user-generated content and their own original ideas, and couple it with clean, lightly product-centric, on-brand images that are easy and enjoyable to consume. It''s Friday.
FEARLESS COMPETITOR | THURSDAY, JULY 28, 2011
[Product] Marketing, circa 1982
Stop thinking of taking your products to market. Instead, put yourself in the mind of buyers and work back to your products and services. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. – one a day. Radio.
B2B MARKETING INSIDER | TUESDAY, APRIL 30, 2013
[Product] 5 Mindset Shifts Marketing Leaders Must Make
This erosion of asymmetry of information, the consumerization of IT, and the lower entry-point pricing of many products (e.g., We all know that real change starts with a shift in thinking. And so we are winding down the Future of Marketing series (for now) with this post on the 5 mindset shifts marketing leaders need to make. Photo Source.
JUNTA 42 | WEDNESDAY, MAY 23, 2012
[Product] 12 Challenges that Stop Marketers from Creating Epic Content Marketing
Not Knowing What Good Content Is. I had a conversation just last week with an equipment manufacturer that was praising the success of their content marketing program. I asked him, “So, how much of your content is educational and how much is product oriented?” Sheer Lack of Editorial Calendar Usage. The chief storyteller. Get one!
CONTENT MARKETING FOR BI | TUESDAY, FEBRUARY 9, 2010
[Product] Embracing Socialytics
Could be brand or product mentions, could be sentiment. Socialytics. love this word – it perfectly captures what it is — analysis of social media. I’ve only heard it used a couple times but when Michael Fauscette of IDC wrote his post, Socialytics , I decided to investigate it further. wondered who plays in this space today.
IT'S ALL ABOUT REVENUE | THURSDAY, NOVEMBER 27, 2014
[Product] 10 Marketing Tools To Be Thankful For
Content management systems- This past year our organization has been focused on integrating content marketing management into our product ecosystem since the acquisition of Compendium. Marketing is evolving in many exciting ways. To mark the U.S. Keyword Management- SEO and PPC strategies are critical to smart online marketing.
HUBSPOT | WEDNESDAY, SEPTEMBER 3, 2014
[Product] The Truth About Lead Generation: Busting 5 Common Conversion Myths
Having millions of people visit your site isn''t going to do much for your business unless you can figure out which of those millions of people are likely to buy your products or services. The following is an excerpt from our new guide, Inbound Marketing MythBusters. To download the full guide, click here. Sounds like a great story. BUSTED].
HUBSPOT | MONDAY, JUNE 3, 2013
[Product] 5 Ways CEOs Can Be Interesting on Twitter [SlideShare]
Put another way -- 82% of Fortune 500 CEOs are missing out on the opportunity to lend an authentic voice to their brand, share product news, and hear from customers. Get ready for this stat, marketers, because it''s going to blow you out of the water: Only 18% of Fortune 500 CEOs are on Twitter.
MODERN B2B MARKETING | TUESDAY, APRIL 23, 2013
[Product] Staple Yourself to a Lead
Are different product groups all hitting prospects at the same time, thereby tiring them out? The idea being that a manager should know exactly where an order is at all time—because traditionally, the details of an order are often invisible to managers. Take Yourself on the Buyers Journey. No Lead Left Behind. Staple yourself to a lead.
FEARLESS COMPETITOR | FRIDAY, MARCH 8, 2013
[Product] Buyer Insights are the Foundation of Great BtoB Digital Marketing
Product, Service or Solution Connection. Buffer “Companies in the future will compete primarily on the quality of their insights on buyers” Jeff Ogden, President of Find New Customers. The more relevant your content is for buyers, the more likely they are to digest it fully. Core buyer persona. Resist this temptation. profile.
WRITING ON THE WEB | FRIDAY, JANUARY 14, 2011
[Product] Content Marketing with Stories: Why We Tell Lies…
Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence? believed that my writing products would sell themselves. Telling stories is a fundamental part of good content marketing. avoided getting personal.
THE POINT | MONDAY, JANUARY 31, 2011
[Product] How One SaaS Company Doubled their Lead Volume from Paid Search
That was the issue faced by Navicure , a leading Internet-based (SaaS) medical claims clearinghouse that helps physician practices increase profitability through improved claims reimbursement and staff productivity. What does a software company do when their paid search program is working well but just not generating enough leads?
PAUL GILLIN | WEDNESDAY, NOVEMBER 17, 2010
[Product] Age of the Tablet Has Begun
I tend to be a skeptic about new technology, probably a consequence of 25 years of seeing cool demos of products that never worked very well in real life. tend to be a late adopter, too. In my only tweet on the subject, I called it a “big iPhone.”. We’ve carried them for 20 years because they were what we thought portable computers should be.
SALES PROSPECTING PERSPECTIVES | THURSDAY, AUGUST 1, 2013
[Product] How to Write: A Grammar Guide for Marketing Content and Sales Emails
This can be construed as patronizing and cocky, especially if you continue to push a product or service or whatever after they say their company doesn''t need it. I’m often surprised by how many awkward phrases, spelling mistakes and grammar blunders I see on the Internet. definitely don''t reply to them. and focus on the ones you might not.
FEARLESS COMPETITOR | FRIDAY, MAY 21, 2010
[Product] Simplify and entertain, Mr. B2B seller – a great example
In the vast ocean of companies that sell products and services to businesses, all boats look alike. “Our products are world-class.. (editor’s note: Met Kinaxis yesterday at the BtoB Social Media Breakfast and heard their remarkable results. So it’s a good time to revisit this.). “We have the best people..
VERTICAL RESPONSE | TUESDAY, SEPTEMBER 9, 2014
[Product] Backlinks: Why They Still Matter and How to Build Them
natural link is earned because someone finds value in your site, page, products or content. Their blog features stunning real world product photos, weekend plans , and even a weekly playlist. This is why having quality links pointing to your site can help you gain more visitors organically versus relying on paid efforts.
SAZBEAN | SATURDAY, NOVEMBER 26, 2011
[Product] Top Internet strategy, marketing and technology links for the week of November 26, 2011
10 Productive Tasks You Should Be Doing On Google+ Right Now (ProBlogger). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog (ProBlogger). Social media has evolved into the art of storytelling, and we must all become masters of it.
PAUL GILLIN | MONDAY, JUNE 11, 2012
[Product] Did Coke Respond Effectively to Former Marketer’s Attack?
Todd Putnam, who was a top marketing executive at Coca-Cola from 1997 to mid-2000, told an audience at the National Soda Summit last week about a Coke strategy to replace all beverages in the American diet with its own products, a campaign the company called “share of stomach.” ” New York City anti-obesity ad.
SAVVY B2B MARKETING | THURSDAY, OCTOBER 20, 2011
[Product] A Brave New World in Book Marketing
“ Uncertainty: Turning Fear and Doubt into Fuel for Brillance ” (currently #10 in motivational books, #17 in Business Life, and #17 in Entrepeneurship) Jonathan is brilliant, everyone loves him, but even he needs to get the word out in order for people to buy his product. You’ll need to have a solid platform.
B2B IDEAS @ WORK | MONDAY, DECEMBER 13, 2010
[Product] Buyer Behavior in B2B Marketing: I Think, Therefore I Buy
The Elaboration Likelihood Model states that our success in persuading someone rests in their ability to elaborate on the issue at hand; so, to put this into B2B marketing terms, we will have a greater chance of motivating our customers to buy if we can encourage them to elaborate on our product or service. Get your B2B Twitter Toolkit
ENGAGE | THURSDAY, JULY 21, 2011
[Product] You’re a Human, Act Like It. Unless You’re OK with Being a Digital Marketing Failure
Or another logo hawking their products. A udiences are made of people, they aren’t made of logos. And when building an audience, you must connect with other people as a person, not as a logo. There are very few that can succeed while ignoring this basic mantra. According to the law of averages, you are not one of them. You lose both ways.
WEBBIQUITY | TUESDAY, MAY 5, 2015
[Product] The SEO Journey – How long before you start seeing results?
These include whitepapers, FAQ section updates, blogging, expanding product descriptions and company information. Guest post by Jack Dawson. Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? Old vs. new SEO. In the past, SEO was about identifying the best keywords for businesses.
MARKETING EDGE | THURSDAY, JANUARY 28, 2010
[Product] How Purple Can Make You Successful
know that Jack also practices marketing lagniappe with his clients with attention to detail, listening to new product ideas, and pulling research reports to demonstrate the capabilities of the system.). Whether it’s service or product, but ask yourself, Do you have something in your offering that is worthy of writing home about?
WRITING ON THE WEB | SATURDAY, SEPTEMBER 24, 2011
[Product] Writing Web Content that Gets Results: Questions
Know your product or service. And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while. The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Good stuff.
E-QUIP | MONDAY, AUGUST 20, 2012
[Product] E-Quip Blog: Cold Calling or Offering Value?
The respected Wellesley Hills Group conducted a survey that identified cold calling as the second-most productive way , after referrals, to generate new leads. Its the classic product push. Without taking time to understand customer needs, the salesperson indiscriminately offers the product or service to whoever is on the call list.
WINDMILL NETWORKING | THURSDAY, OCTOBER 2, 2014
[Product] 8 Ice Bucket Challenge Social Media Take-Aways for Nonprofits
In The Remarkable “Wet Blanket Challenge” Roger Craver and Tom Belford write about those who are pooh-poohing the Ice Bucket Challenge, claiming that it was a product of pure luck. Not something that can be replicated. CFRE contributes a monthly column on Social Media and Nonprofits. Social Media and Nonprofits
B2B MARKETING UNPLUGGED | THURSDAY, MAY 1, 2014
[Product] Twitter: It’s Not About You
They want to talk about your service, your products, their relationship with you and your relationship with them. The same is true of Twitter. Let’s face it, Twitter is mostly boring, cranky twaddle with just enough drunk celebrities to keep things interesting. Oh, and there’s always the chance some marketer is going to have a clever idea.
SAZBEAN | WEDNESDAY, JANUARY 2, 2013
[Product] 6 Resolutions for your 2013 Internet Marketing
Conversations can go a long way to building a lasting, productive relationship. 4. But if 80-90% of your content is informative and valuable, 10-20% can be about your products and services. Happy New Year! Here are 6 resolutions that you can make to improve your Internet marketing in 2013. Best wishes for 2013! 1. What about you?
MODERN B2B MARKETING | WEDNESDAY, JUNE 13, 2012
[Product] 10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1
Then, use the Google Blogs search option and search for blog directory sites such as Technorati and Blogcatalog for blogs that are relevant to your product or service. For example, find a group of tweets that mention your brand, product or industry and drop them into a tag cloud application such as Wordle. Linkedin Today .
DIGITAL BODY LANGUAGE | FRIDAY, OCTOBER 2, 2009
[Product] Marketing Automation Weekly Wrap-up - 2009/10/2
Jim Novo on the Marketing Productivity Blog had an interesting post with some counter-intuitive thoughts on who in your audience can actually be positively influenced to recommend you more. The pressure is on now, I realize. A few of this week's best posts tackled topics around word-of-mouth marketing. The buying process is slow and steady.
SMALL MANUFACTURER BLOG | THURSDAY, APRIL 11, 2013
[Product] Why Social Media Hasn’t Replaced the Traditional Marketing Funnel
Organic produce and dairy products soon followed. For over a year now I’ve been thinking about how marketing has changed due to social media. Back in 2003 or thereabouts, I could see how the Internet was changing everything. Then social media hit and everything changed again. could see the effects of social media on my business. oh wow!
FEARLESS COMPETITOR | WEDNESDAY, JULY 27, 2011
[Product] Find New Customers “releases” 7 Keys to Lead Scoring Success – a new cheat sheet
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Demand Generation | New Marketing Content from Find New Customers. However, there is one small problem. You might not be able to get it. We’re restricting it tightly.
FEARLESS COMPETITOR | MONDAY, MAY 16, 2011
[Product] Kill the live webinar
We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Live webinars are a big mistake. Stick a fork in live webinars. They are done. The live webinar should land on the ash heap of history. Have you ever had audio problems? Loss of video? No problem.
THE POINT | TUESDAY, SEPTEMBER 6, 2011
[Product] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
Spear also retooled iDirect’s lead scoring system to better prioritize leads and improve productivity for the company’s inside sales team. Typical of many companies, iDirect was emailing the database regularly, but the program was largely tactical and email content tended to company-centric news like press releases and product announcements.
WRITTENT | FRIDAY, SEPTEMBER 5, 2014
[Product] 9 Ways to Create Great Content
If you are marketing a product or building a brand, the internet is arguably the best tool at your disposal. Should they write to their congressmen, try a new approach to a problem, or buy your product? Image source. It has the potential to introduce your ideas to thousands or even millions of viewers a day. Be Unique. Be Concise.
INBOUND SALES NETWORK | TUESDAY, JULY 26, 2011
[Product] Are Your Customers Not Buying What You Are Selling?
The usual methods of selling a product or service suffer from the same inherent limitations. In doing so, you will see the following changes in your company: You will develop products and services – and positioning strategies – that appeal to your customers and differentiates you from your competition. You are dumbfounded.
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 20, 2015
[Product] One Tweet And It’s Gone! Why Social Media Is Not Always Your Friend
You may think you only have room to promote the benefits of a product but if you would include a disclaimer in any other medium then it should be in social media posts as well. Never in human history have we been so connected, so able to communicate our every thought and word. Sadly, just because we can doesn’t mean we should. Well yes.
PHOENIX RISING | TUESDAY, DECEMBER 15, 2009
[Product] The Path of Least Resistance
Or that broken product service that all our customers know about, yet our executives refuse to acknowledge as a problem. Is it human nature to take the easy way out? I've been thinking about that a lot lately. Somehow, I don't think that's what our Founding Father did. What happened to our adventure spirit?
B2B MARKETING BLOG | WEDNESDAY, JUNE 24, 2015
[Product] “What exactly does your company do?” The Importance of USP in High-Tech Marketing
Your USP may be your most valuable marketing asset, especially because your products and services are complex. W hat makes you stand out from the pack? What makes your customers ignore your competitors and come back to you again and again? It all starts with identifying your unique selling proposition (USP). Branding
B2BMARKETINGSMARTS | WEDNESDAY, NOVEMBER 17, 2010
[Product] How B2B marketers can be winners at the game of tag.
Fortunately, learning about targeting wasn’t the only productive insight I gathered from that presentation. But it doesn’t tell me what kind of product they offer. What was the best part of playing tag as a youngster? Not being “it, of course. Make it easy to understand. Make it true. Why are taglines important?
DIGITAL VOICES | TUESDAY, JULY 24, 2012
[Product] Responsive Design and Why it's Important for Business
All companies wants to be up to date with interactive ways to display their product or services. The days of the Internet solely being viewed on your computer screen are long over. We now live in a world where the Internet is being displayed on all sorts of platforms such as mobile devices, tablets and laptops. link]. Economically cheaper.
HUBSPOT | MONDAY, AUGUST 12, 2013
[Product] Foolproof Formulas to Turn a Cluttered Twitter Stream Into Real Business
At this stage they''re thinking more directly about products than they are, say, at the top of the funnel. While content was the start of the relationship, it''s product innovation and personal attention that has kept us as customers. In one second on the internet , there are more than 6,000 tweets. Take a breath. Blink again. Pick us!"
FEARLESS COMPETITOR | FRIDAY, AUGUST 5, 2011
[Product] Find New Customers Fan of the Month – Kenny Madden
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. He can be reached at Kenny at spiceworks.com.
FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 20, 2010
[Product] Social Media Use by Job Function Stats – Indicates Need to Change.
Slowly, but surely, you’ll have folks who are willing to participate, and with any luck, that enthusiasm will go viral inside your company. I firmly believe that B2B companies can realize tangible value in social media use if properly tracked, regardless of your product or service. Wendy Boyce. Lots of interesting insights to be gleaned.
FEARLESS COMPETITOR | TUESDAY, DECEMBER 13, 2011
[Product] Make It Your Business to Set ‘Sale’ in 2012
Whether you are selling from a major-sized business or a small mom and pop shop, how you sell your products and/or services is important in several ways. Quite simply, see where the pieces best fit, then show off the final product. We’re happy to present this guest post by Dave Thomas, who writes for Business.com. Thanks Dave.
INBLURBS | WEDNESDAY, FEBRUARY 23, 2011
[Product] Easy tips how to get content for your blog
Blogging is one of the most powerful ways to attract new customers towards a business website, products and services. This is the most asked question executives ask when corporate blogging is mentioned. With blogging businesses can build trust and credibility with their audience. How to get ideas for remarkable articles? Send article as PDF.
HUBSPOT | THURSDAY, JANUARY 19, 2012
[Product] How to Expose the Best Leads to Your Sales Team
But what marketers fail to realize is that sending more and more leads to Sales can actually make them less productive. portion of the leads marketers generate are usually either not yet ready for a sale or not a great fit for the product. Fewer leads can actually generate more revenue for your business. It sounds crazy, right?
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 9, 2011
[Product] Digital Body Language and Economic Health [Chart]
Buyers kept on investigating new products and services, despite the downturn, with the idea that they will start buying once they were sure the economy was recovering; B. by Paul Teshima | Tweet this think we can all agree that it has been quite a roller coaster ride since 2008.
HUBSPOT | TUESDAY, MARCH 26, 2013
[Product] How to Conduct a Competitive SEO Audit to Outrank Industry Rivals
What are their products and/or services? Create genuinely remarkable content, products, and services, and stand by them. Think about how you will use this information -- whether it be for your content strategy, product or service positioning, social engagement tactics, etc. -- all of which help with your SEO in the long run.
CONNECT THE DOCS | WEDNESDAY, DECEMBER 23, 2009
[Product] How Shopping Can Help You Become a Better Marketer
Do they sell great products that you just don't see anywhere else? How to apply it in content marketing : This is easier said than done, but finding original, funny or funky ways to offer your product will set you apart. Love it or hate it, the holiday season is a largely commercial event. How's this for a 98-per-cent rule?
LEAD VIEWS | TUESDAY, MARCH 29, 2011
[Product] Research Proves – Google’s Farmer Update Good For B2B Websites
Company 4 – Product Development. Google’s recent algorithm change more popularly known as the Farmer/Panda update is all set to impact nearly 12% of Google’s search queries. At LeadFormix, we wanted to see how this change in Google search algorithm will affect our B2B clients in the US. Company 2 – Data Archiving.
HUBSPOT | TUESDAY, JUNE 2, 2015
[Product] Building Buyer Personas? Here Are 5 Insightful Reports You Should Pull
You could find out the answer to questions like, "Do customers who sign up in January tend to engage more with your product than customers who signed up in March?" However, nothing beats speaking with them to learn their pain points and how your product fits in. Click here to learn more about it. 1) Company Information.
BIZNOLOGY | THURSDAY, NOVEMBER 15, 2012
[Product] Targeting Content and Calls To Action: Where Are Your Prospects?
For them, case studies, product comparisons, and similar content will be most effective in encouraging engagement and moving them further through your sales process. Tweet Photo credit: Frank Gruber. You probably hear a lot these days about targeting mobile consumers and how important tablets and mobile devices are becoming.
THE ROI GUY | MONDAY, MARCH 24, 2014
[Product] Gartner: The Technology Sales Rep Has Lost Their Mojo!
As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. Unfortunately, a survey of buyers indicates that the vast majority of sales reps are adding little value to IT buyer decision making.
VIDYARD | MONDAY, AUGUST 25, 2014
[Product] Video Marketing Metrics: Get the Latest Research Report
When video marketing was first gaining momentum, it seemed well and good to produce an asset, distribute it, and hope your audience loved (and shared) the content; but today, from a modern marketing lens, video production and distribution are only half the battle. Click to Tweet ). What else you ask? Get the full report.
MODERN B2B MARKETING | FRIDAY, JULY 17, 2015
[Product] [Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention
You may connect with a lot of potential prospects, but are they the right buyers for your product or service? Author: Dayna Rothman Inbound marketing is a proven and powerful earned strategy for creating brand awareness and generating leads. For marketers today, inbound marketing is more necessary than ever. Inbound Marketing b2b Consumer
MODERN B2B MARKETING | MONDAY, MARCH 25, 2013
[Product] 5 Ways to Get The Most Out of Vine In Your Content Marketing
The only downside is that this app is available only on Apple products. It is not available on Android or Windows products yet. by Dayna Rothman So what is this Vine phenomenon? If you are a marketer (or anyone on social), you have most likely started to hear a ton of news centered around this cool app. What can you do in 6 seconds?
SALES INTELLIGENCE VIEW | TUESDAY, JUNE 12, 2012
[Product] How to Improve Your Cold Calling Techniques
Instead, remind yourself that you have a good product or service that can help the prospect. When they say this, your response is to let them know you only need five or 10 minutes of their time, and in that short period you can show them how your product or service can help their business. This should only take a few minutes.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 27, 2013
[Product] What’s the Difference Between Lead Nurturing and Follow-Up Calls?
70% of those prospects didn’t know you made that product. When introducing a new product, make sure they are copied on the promotion. In my mind, not much. think they both work together to move prospects through the sales funnel. Using a nurturing system, you can start to identify their needs. When do you take someone off your list?
STORIES THAT SELL | TUESDAY, JUNE 21, 2011
[Product] Avoid ‘The Kiss of Death’ When Asking for Your Next Testimonial
YOU will have final approval of the finished product before anyone else sees it. They are selected as an “exceptional client” who uses your products or services “to better serve their clients.” In other words, you will show how your services create value for your customer’s customers! By Bill Metcalf. no, let’s be honest here. Victory?
LEADSLOTH | WEDNESDAY, FEBRUARY 17, 2010
[Product] 5 Ways to Use Social Media in Marketing Automation
You can also use Social Networks to keep customers informed of new products and services, and giving them the opportunity to provide feedback. This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. Social Media. Lead Generation. Lead Nurturing. Lead Intelligence. Intra-company Collaboration.
SALES INTELLIGENCE VIEW | SUNDAY, DECEMBER 2, 2012
[Product] Who Sells More: The Quiet Rep, or The Aggressive Rep?
If you sell a complex product to a number of different clients, a quieter sales team may work well for you, and if you can’t afford to offer flexible options to your clients, an aggressive team will serve you well. It’s a good question to ask, but what is a sales personality, exactly? If you have to choose, what should you decide? Listening.
HUBSPOT | WEDNESDAY, JULY 31, 2013
[Product] How to Succeed in Sales Today: Start Helping Your Prospects
Sales is a vital part of any organization -- if you’ve got a product or service, you’re going to need someone to sell it. Don''t ask questions just to figure out if you think they''ll be likely to buy your product. The best salespeople know their products and services can help a willing customer reach their goals. Keep learning.
HUBSPOT | FRIDAY, MARCH 13, 2015
[Product] What Happens After You Get a Bid on Shark Tank?
When that many people see your product, it invites a lot of business you''re probably not set up to deliver on.". Viewers curious about your company are probably checking you out online, following you on social media, and maybe even buying your products. Krause says the credibility his product got from Shark Tank is "incredible.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 6, 2011
[Product] How to Assess Marketing Automation Vendor Services Before You Buy - Yet Another Workbook
The problem with services is simple: you won’t use them until you’ve already bought the product. I wrote yesterday about our new workbook for marketing automation cost estimates. Today I’ll describe the other one: evaluating vendor services. Both are available free at the Raab Guide Web site.
THE FORWARD OBSERVER | TUESDAY, JANUARY 6, 2015
[Product] 4 Tricks To Master The Magic Of Modern Lead Generation
In “ The Buyer Persona Manifesto ,” Adele Revella describes a buyer persona: “It’s an archetype, a composite picture of the real people who buy, or might buy, products like the ones you sell.”. When that part of the journey is complete, they begin to compile a list of available vendors and products within their solution strategy.
SALES PROSPECTING PERSPECTIVES | MONDAY, MAY 10, 2010
[Product] 4 Steps to Getting the Most out of your Inside Sales Reps
You can expect your production from your inside team to more than double when you bring on a second rep as they bounce ideas of off each other and compete for your love! It is unreal how much production will increase when people feel appreciated or when you offer a $20 Dunkin Donuts card for "Most conversations in a day".
BIZNOLOGY | WEDNESDAY, MARCH 27, 2013
[Product] It’s a Small (Online) World After All
Me, an employee working on the production floor, was found independent of the company and was able to open up communication. Image via CrunchBase. First, a little recap about what I do for a living. work for Page One Power who is a link building exclusive company.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 11, 2012
[Product] Good Quality Content Is Crucial for Social Media Video
For example: Think: Consider a new idea, gain a new perspective on a company, form a new opinion about a product, etc. Know: Learn something new, get to know the CEO, understand the product better. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. When Pigs Fly. Video
MODERN B2B MARKETING | TUESDAY, APRIL 7, 2015
[Product] Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology
Today, we have thousands of software solutions at our fingertips to make our jobs as marketers an enjoyable, productive journey. Author: Rachel Yarnold Last week, I had the opportunity to attend MarTech in San Francisco. The goal of the conference was to explore the booming world of martech. It is an amazing space with a very exciting future.
SAZBEAN | TUESDAY, MARCH 11, 2014
[Product] Rethink The Psychology of Your Calls to Action
Continue Shopping” will put you right back where you were, looking at the last product you viewed. Maxwell Systems , a construction software provider, sells their products to other businesses. Color Color is a huge factor in CTA button psychology. Keep the shape of the button to what would be a “normal” button shape in real life.
DELICIOUS B2BMARKETING | WEDNESDAY, MAY 26, 2010
[Product] How to measure 5 popular social media channels
How much product did you have to provide for bloggers versus how many sales did you receive? Twitter Twitter is a social media darling for any product launch, service or business. The post is a follow-up piece to an earlier article Estill wrote where he suggested that ROI, or return on investment, on marketing is a bogus term.
JUNTA 42 | THURSDAY, SEPTEMBER 10, 2015
[Product] A Simple Content Marketing Model Most Companies Ignore
Having an awesome product, an outstanding service, or a compelling cause is no longer enough.”. According to Julie Fleischer, senior director of data + content, KraftRecipes employs 20 culinary professionals who work with Kraft products every day. blogs, in-person events, videos, etc.) That’s a lot. Could there be a better way ?
WEBBIQUITY | MONDAY, NOVEMBER 5, 2012
[Product] Book Review: Optimize
” It isn’t that you aren’t smart, but rather the words used inside of your company and those that your prospective customers use to describe the same product or service are often very different. • Think about blog post topics from a variety of angles to keep it interesting. What motivates them? What do they care about?”
MODERN B2B MARKETING | MONDAY, APRIL 14, 2014
[Product] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
Another fun tactic is to create a jingle or a song to go along with a product launch or new content asset. At Marketo, we’ve hired vendors from the website Fiverr to create short jingles about new content pieces or products. This book is a great resource for marketers of all levels—from lead generation beginners to the more advanced.
BLUE FOCUS MARKETING | TUESDAY, JULY 15, 2014
[Product] The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
If there is a product or service that you are really enjoying that makes your life easier, advocate for it. Gratitude/Reciprocity : By building a culture of gratitude and mutual assistance, people will remember what you did for them the next time you need some help getting the word out on a new product or service. FOR EWORD by David C.
B2B MARKETING INSIDER | WEDNESDAY, APRIL 29, 2015
[Product] Are The Days Of Mad Men And Big Ideas Dead Or Alive?
If our goal is to define the insights that drive product innovation, then we know that online and offline communications are exploding and increasing every day. Most business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. This makes it harder to see where the world is headed.
THE ROI GUY | FRIDAY, SEPTEMBER 6, 2013
[Product] Increasing Sales Tool Adoption – A Proven Customer Perspective
This included: Regular updates to the TCO tool with new products and updated research metrics Regular follow-on training for sales reps and partners with each update. Constant reinforcement of TCO in all marketing messages, from earnings calls through to product sheets and presentations. Consulting.
YOUR SALES MANAGEMENT GURU | MONDAY, DECEMBER 5, 2011
[Product] Make 2012 Your Best Year EVER!
Is the market going to be better for your products/services in 2012? Build belief in your company & products/services: invite a happy customer to a sales meeting and let them tell your team how great your company and products are and what they have done for their company. Make 2012 Your Best Year EVER! Ken@AcumenMgmt.com.
HUBSPOT | THURSDAY, AUGUST 2, 2012
[Product] 6 Deal-Busting Sales Mistakes That Are Easy to Avoid
The lead's pain points -- does your product or service help solve them? Do you think they can afford your product or service? Assuming your lead has the budget for your product or service, you could identify the decision maker and go straight to him or her. You've never made a mistake, right? We certainly never have.
EMAGINE B2B BLOG | TUESDAY, APRIL 9, 2013
[Product] What eMagine Customers are Saying: Client Recommendations
“Emagine did a fantastic job for GSMS on our re-design and launch of new product. This was difficult project due to management’s limited time but Emagine proved to be patient, productive and creative in their efforts to get our vision into a functional solution. Metro Area. We were extremely pleased with the results.
FEARLESS COMPETITOR | THURSDAY, JUNE 2, 2011
[Product] @fearlesscomp and James Rogers of Hoovers to appear on SLMA radio
Find New Customers helps companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Lead Generation | The Fearless Competitor and James Rogers of Hoovers to appear on SLMA Radio just one week from today. Break a leg, Trish!). James Rogers, Hoovers.
SALES CHALLENGER | TUESDAY, APRIL 16, 2013
[Product] Why You Should Question Your Sales Culture
Whether on a journey from product selling to solution selling, or on a transformation to build a Challenger organization, most of us are implementing changes to cope with increasingly informed buyers. Today, more than ever before, sales organizations are embracing change. And, can sales culture be changed anyway?
VIEWPOINT | TUESDAY, MAY 5, 2015
[Product] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
And the message content can be everything from product information and case studies, to a breakfast event invitation at an upcoming trade show, to a peer-to-peer letter from someone in your company who has a similar kind of job or level as the prospect. This year I've been talking a lot about Nurturing. The impact? The welcome email.
TOMORROW PEOPLE | FRIDAY, MARCH 22, 2013
[Product] Closed Loop Marketing: The Personal Touch
How many times have you been searching online for something, moved to another site and seen an advertisement for the product or service you’ve just been searching for? Does marketing have to be generic, anonymous and ‘ball-park’? No, says Pete Winter, Performance Consultant at Tomorrow People. Closed loop what? Think about it for a second.
HUBSPOT | TUESDAY, JANUARY 28, 2014
[Product] How to Create a Robust Editorial Calendar for Free Using Google Calendar
You can have a calendar for upcoming campaigns, offers, social media pushes, product launches -- you name it. But if you''re looking for a minimum viable product, and a free one at that, this ain''t too shabby. When I tell them I use an editorial calendar, the next question is often, "Oh, how much does that cost?". Nothing. know.).
LEADER NETWORKS | THURSDAY, NOVEMBER 10, 2011
[Product] The Rise Of the Digital Doctor
recent survey by Manhattan Research found physicians prefer to receive the majority of their pharmaceutical and device product information through online sources. Just the other day, I paid a visited my daughter's pediatrician in his office and saw a strange thing. laptop computer. Real change takes time. In a Sept. So, there you have it.
WEBBIQUITY | TUESDAY, DECEMBER 16, 2014
[Product] 23 Outstanding Social Media Marketing Guides
Keri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g., Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase. How are social media marketing best practices evolving? do that for me?”
WRITESPARK | WEDNESDAY, APRIL 6, 2011
[Product] What To Do With a "Not Quite Ready" Technology Case Study
Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company. Or maybe the product implementation has just been completed, but the customer hasn't yet seen specific, measurable results. Can we get the writer to do a case study?". Have you encountered this situation?
CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 9, 2015
[Product] Marketing Technology of the Future: Beyond the Customer Data Platform
But they’ll still need people to come up with non-incremental products, non-obvious insights, and deals with other organizations. The last three minutes of my MarTech Conference presentation are driving me crazy. The preceding portions cover the current state of Customer Data Platforms. have no trouble talking about that. Contextual data.