Page 86 of 174 Previous | Next 
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Product] B2B Websites: How To Generate More Leads
    Decision makers and influencers are more likely to find you before you know they are in the market for your product or service. Rather than trying to get your blog readers to ask for a product demo, take it slow and try to get them to just subscribe to your blog so you can begin an ongoing relationship. Don''t be. But there’s a catch.
  • LOOPFUSE  |  FRIDAY, MAY 10, 2013
    [Product] The Marketing Technology LUMAscape
    Build awareness, drive the sales funnel, demonstrate ROI, properly package and position the company/product. 'This is a great albeit crowded graphic of the marketing technology landscape put out by the smart folks at Luma Partners.  Let me reinforce that point – use technology to support your strategy and processes.  Enjoy!
  • LOOPFUSE  |  MONDAY, MAY 21, 2012
    [Product] LoopFuse in the Marketing Automation Times [Podcast]
    Some highlights: Loopfuse started in 2007 so we have a relatively mature and strong product platform that does all the things that marketing automation needs to do. We have made ourselves unique in the market in terms of our focus on small to mid market businesses so we are not targeting the highest end of the market like Eloqua and Marketo.
  • PUZZLE MARKETER  |  SATURDAY, FEBRUARY 11, 2012
    [Product] SnapTags vs QR Codes
    One problem is that these scanable codes are visually non-descriptive of the product or company. A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk. They ‘re mostly random dots, squares, or other shapes.
  • LOOPFUSE  |  FRIDAY, JANUARY 6, 2012
    [Product] Why choose LoopFuse for your marketing automation needs?
    In fact, he wrote up a great post on his decision, the other products he reviewed, and why he chose us in his  Lone Ranger Content Marketing post. Ask Bob Scheier and he’ll tell you. Here is our favorite part: Of the two, LoopFuse won me over because their customer list included VMware, ET ETC. Thanks Bob!
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 30, 2011
    [Product] Ladies and Gentlemen, Start Your Marketing Automation Engines
    Making the decision to automate parts of your marketing process and to make use of a marketing automation software product are no exception. Sometimes getting started can be the hardest part. The benefits to doing this are measurable and seriously compelling , so what’s keeping you from getting started?
  • FUNNEL FOCUS  |  TUESDAY, JULY 5, 2011
    [Product] Marketing and Sales Alignment Award Winner SalesStaff Shares Their Success Story
    Winning companies also successfully eliminated manual batch-and-blast strategies and increased overall productivity. Award winners showcased an impressive ability to significantly increase lead generation metrics, enhance marketing effectiveness, build a stronger database and nurture prospects soundly throughout the pipeline.
  • MARKETING INTERACTIONS  |  SATURDAY, FEBRUARY 13, 2010
    [Product] Issues with Corp-sourcing Marketing Content
    was once told I had to include the phrase "with an Internet connection" whenever I talked about accessing an SaaS product. They know everything about the products - how they operate, how all the parts work together, and how to use them to get the best results. And, let's not forget the brand and legal people.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 16, 2013
    [Product] 5 Tips For Better Sales Role Plays
    As the trainer, you’ll be armed with great information and give the trainee the opportunity to use what they’ve learned about your product in a situation that’s as real as real is going to get. Sales Prospecting Perspectives is pleased to bring you a guest post from Christopher R. Snell Jr., Inside Sales Manager at Care.com. Don’t do that.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Product] Basic Training For B2B Social Media Turtles: Research & Preparation
    Set up Google Alerts for your customers’ industries, as well as their products, services and competitors. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare.
  • SAVVY B2B MARKETING  |  WEDNESDAY, FEBRUARY 2, 2011
    [Product] Savvy Speaks: How Do You Use LinkedIn?
    When you post a LinkedIn update, it gets sent out to your contacts automatically, so it is a great way to point your network to articles, blogs, product announcements and the like. Recently, we've been looking at how businesses use social media for marketing. This week the Savvy Sisters reveal their secrets for using LinkedIn. Stephanie.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Product] 11 Golden Rules for Lead Generation that Works
    During the consideration and decision stages, offer detailed information about your product or service. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Product] 11 Golden Rules for Lead Generation that Works
    During the consideration and decision stages, offer detailed information about your product or service. Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Product] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    Whether you’re promoting an event, new product, special deal, or webinar, your cover photo is the perfect place to highlight your most important promotion. 'Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? Read some more ideas for creative cover photos here.). Social Media
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 2, 2010
    [Product] Five questions to ask before beginning a social media initiative
    But for more niche markets and products, or more specialised B2B sales models – it may take some more research and listening to your customers before you begin any outreach via social channels. New concepts like ‘social CRM’ are appealing for many reasons. But, ultimately, are not a replacement for traditional CRM.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, AUGUST 22, 2009
    [Product] Four senior-level marketing job openings
    A friend of mine is recruiting for these senior-level marketing positions at a Fortune 500 company based in the Midwest U.S. If you are interested in applying or learning more, please send your resume to Ms. Vikki Boney at vikki@alistarinc.com. Good luck! Visit Schaefer Marketing Solutions at www.businessesGROW.com.
  • CONTENT MARKETING TODAY  |  FRIDAY, OCTOBER 23, 2009
    [Product] Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers
    Whenever possible, use your own company’s products or services to prove their worth to your customers. This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. Drink your own Kool-Aid. It’s not the money.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 12, 2013
    [Product] Behind the Scenes of "The Upward Spiral:" Inspiration for the eBook
    In our newest eBook “ The Upward Spiral: How Company Culture Increases Productivity, Passion and Profit ” I go into some depth and level of detail on the topic and look forward to further research and development for years to come. 'Back in 1995, I got to know a Professor of Anthropology from Rhode Island College. Richard was a great guy.
  • HUBSPOT  |  MONDAY, JUNE 13, 2011
    [Product] 3 Marketing Lessons From HubSpot Customer Benchmarks [New Data]
    We have over 4500 customers using the HubSpot product. ” With these aggregated benchmarks, we can address this question for our customers in the product. Consultants are in the business of providing compelling content as a product. As marketers we want to understand how we stack up against the competition. Monthly Leads.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 16, 2012
    [Product] Using Webinars to Build Credibility and #Prospect Lists
    First, the prospect is attracted to sign up for the webinar based on the information that they want to receive, not necessarily on the product. Customers in all niches and industries are increasingly resistant to traditional sales messages and advertising. Some of this has to do with the changing nature of communication. Prospecting Sales 2.0
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 30, 2012
    [Product] Seeing Past Internet Marketing Silos
    Putting a hard product that is clearly defined in a silo makes real good sense. Photo credit: wattpublishing. Picture this: You are driving through the middle of the US. Let’s just say you’re in Kansas, Nebraska, or somewhere like that. You are on a long straight road that is flat and never seems to have a turn in it. Big silos.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 8, 2011
    [Product] Sales Leadership; Improving Won/Lost Ratios
    What’s their status quo relevant to your product/service/solution? Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. Sales Leadership: Improving your Won/Lost Results. However, that is not our topic today. Better pre-call planning. 
  • THE POINT  |  WEDNESDAY, MARCH 9, 2011
    [Product] Help Your Favorite Local Businesses Get Found on Google
    By one account , more than 97 percent of all consumers use the Internet when researching products or services in their local area, of whom 90 percent use search engines. And you can populate that Places Page with a lot of information, including: • details about your business/products/services. At no cost to them. photos and videos.
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 14, 2010
    [Product] Content Marketing Challenge: What to Write?
    Of course it’s all about their company products and services, why wouldn’t it be? Can you see how hard this might be when you’re selling serious products and services? Many of the small business clients I consult with have this problem. What do they write to replace the lorem ipsom ? Human faces and eye contact.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 15, 2010
    [Product] The Ladder of Emotional Values: Pleasure Reigns
    At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. The only way to differentiate a company’s products and services is through adding emotional value. What emotions are people seeking to satisfy online?
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 9, 2012
    [Product] How Does Your Brand Experience Translate in Social Media?
    ” A good brand, however, does more than merely differentiate itself from the others: It creates an emotional attachment, a bond that says even at a higher price it still has fans that will buy the product.
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Product] CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night
    As product and service advantages erode under the weight of global competition, CMOs are asked to drive more differentiating value from the brand itself. Rather than blathering on about their products, they engage audiences with an inspiring point of view, which is beautifully rendered. 'It''s a tough world out there for CMOs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 12, 2012
    [Product] The Business Case for Irrelevance
    In some respects, I’m being counter-productive. By {grow} Community Member Paul Mayze. Algorithms are the magic of the Internet. Cloaked in secrecy, they invisibly control big chunks of our personal and professional online lives while quietly collecting, dissecting, and electing what we do and see. Suppose I Google “elephant.”
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Product] 5 Essential Tactics to Jumpstart Your Google+ Business Page
    After you've registered your page and populated it with your basic details, set up a schedule of discussions you'd like to have on industry related topics or problems that relate to your products/services. Start Discussions With Your Followers, Peers, and Influencers. Think of this as an editorial calendar for your Google+ page.
  • B2B LEAD BLOG  |  MONDAY, DECEMBER 2, 2013
    [Product] Learn How to Maximize Lead Generation
    To me, the big offender is list vendors, who present their products as “lead lists.”  'Anyone with a blog can call themselves a thought leader – but how do you find the real deal? If you’re lucky, you meet Ruth P. Stevens (her incredibly impressive bio is at the end of the article).  Budget? Technique? Lack of alignment? don’t have a number. 
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 11, 2013
    [Product] Should Brands Only Speak When Spoken to on Social Media?
    Make clear that your primary reason for doing so is to provide the best possible product or service to customers.”. 'Most modern brands and businesses want a vibrant social media marketing campaign. But, figuring out the secret sauce of using your social media networks to engage users without annoying them isn’t always an easy task.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 23, 2010
    [Product] Best Business Blogging Tips of 2009, Part 2
    Aswani Srivastava provides an outstanding list of topic ideas sure to jumpstart your muse, such as special events, news, book reviews, product reviews, “top tips,&# definitions of terms specific to your industry, interviews, beginner’s guides, and if all else fails—soliciting guest posts. Attract more blog traffic? Digg this!
  • MARKETING ACTION  |  MONDAY, MARCH 17, 2014
    [Product] 4 Ways Marketing Automation Can Create a Pot o’ Gold
    In a nutshell: increased productivity and effectiveness for both marketing and sales. Are you interested in how a comprehensive marketing automation program might boost your sales and marketing efficiency, productivity, and effectiveness? What Can You Expect From Marketing Automation? Not only are the tools interoperable (i.e.,
  • JUNTA 42  |  WEDNESDAY, JUNE 20, 2012
    [Product] Setting Uncomfortable Content Marketing Goals: Now
    If you truly have a product or story that is worthy of being talked about (if you don’t, you have bigger problems than content marketing), then becoming the trusted expert in your industry is central to you selling more on a consistent basis. I just finished reading The 10X Rule by Grant Cardone. m calling bull on that. Would anyone miss it?
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 9, 2012
    [Product] Beating the Penguin Update with Google Insights
    Describing new products or events is a way to help users learn and a way to have these users link back to you. Many website owners have learned valuable lessons from Google’s latest algorithm change:  The Penguin Update. Google’s recent update is one that has been long awaited, and for good reason. Answering Questions.
  • VOLACCI  |  TUESDAY, MARCH 18, 2014
    [Product] About Our Partnership with Net-Results
    If we can accomplish that then I believe we’ll be well on our way to a successful product launch. 'Today we announced that Automatr, our marketing automation platform for Drupal, was built on the Net-Results platform. The partnership we have with Net-Results is about playing to our strengths. Not to mention the technology is great!
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Product] 6 Twitter Contest Ideas Worth Exploring
    Twitter contest is a great way to increase engagement, increase followers as well as increase product awareness. You can simply ask users to tweet a photo of them holding your product, food and more. This increase in connections and connectivity help boost your contest and product visibility all at once. Fastest correct answer.
  • MARKETING ACTION  |  TUESDAY, MARCH 19, 2013
    [Product] Five Tips for Achieving Social Media ROI
    Qualitative benefits from social media could include business  intelligence; customer feedback; market insight; new ideas for  products or services; publicity; brand awareness;  solutions to problems; connections to new partners and suppliers; cost-effective customer service, and recruiting. First define what you’re trying to accomplish.
  • CK'S B2B BLOG  |  SATURDAY, MARCH 2, 2013
    [Product] New, Improved and Innovative: CK's new sites, services & eBooks!
    This power-packed eBook focused on the most important part, product & process of business: Innovation. I am so pleased to introduce my new websites (destktop & mobile), new eBooks and new services. So, what all is new? In a word: EVERYTHING! For a short overview of everything new, please go here. Retreats & More.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Product] Weekly Wrap-up: March 23rd
    Lisa Angelettie shares some ideas on how to move from overwhelm to productive Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We get the same charge from certain blog posts we stumble across. Enjoy!
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Product] Savvy Speaks: Inspirational Marketing Campaigns
    " (CLR cleaning products) It manages to capture the exact message they want to get across, while using a modern, unusual expression (like "I am all kinds of _ right now") that can also be easily understood by anyone who maybe hasn't heard that particular colloquialism. Clear, concise and creative. One kind of clean."
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 20, 2011
    [Product] How Are You Providing Value To Your Inside Sales Team?
    Schedule a weekly call conversation around new verticals to dial into, a new product demo to watch or call shadowing sessions with your clients inside team. Sometimes in our business, it’s difficult to stick to a daily agenda or plan. Sales Management has its ups and downs. Sit in on calls with BDRs that are hitting road blocks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 23, 2012
    [Product] Do we regulate social media or use it to stop hate speech?
    There are so many influential Indian celebrities and politicians with whom the government can join hands and start a positive campaign, the way brands these days sell their products on social media via an influential celebrity. know you’ll enjoy this fascinating and bold blog post. By {grow} Community Member Prasant Naidu. am an Indian.
  • PUZZLE MARKETER  |  WEDNESDAY, OCTOBER 10, 2012
    [Product] The Rise of Real-Time Bidding. Is Your Business Behind?
    If you don’t know how many consumers are bouncing off your landing pages versus purchasing your products or signing up for your newsletter, then you’re stuck. Below is a guest post by Aubree Parsons , a bright and energetic writer/journalist focused on many topics including marketing. Install some web analytics software.
  • B2B MEMES  |  WEDNESDAY, APRIL 14, 2010
    [Product] 5 Keys to Effective B2B Content
    If you write about your own product, it will sound like an ad. No matter how objective you are, when you talk about your own product or service you will reveal your bias. If you believe in your product, you should show it, whether in your PR or your traditional marketing. Photo by Brenda Starr. Why the surprise?
  • B2B MARKETING SAVVY  |  THURSDAY, AUGUST 27, 2009
    [Product] First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz
    A software client company we shepherd just dipped a toe into Twitter waters as part of a tech product launch.  Other Popular Posts:      Analog Bridges to Social Media       “News&# as Sales Collateral        Twitter Blurs the Line       Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. Welcome!
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 6, 2011
    [Product] Hollywood Your Content Marketing: 3 Lessons to Learn from Movie Sequels
    Don’t lead with information about your company, products and/or services. Offer possible solutions (which are your company’s products/services). If the answers come back and are only product/service descriptions, perhaps that’s a sign that the target audience doesn’t have an understanding of who you are vs. what you do.
  • LEADSLOTH  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Product] Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?
    However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. That brings up a range of questions: What does CRM integration mean?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2009
    [Product] How B2Bs can Improve SEO by Avoiding Duplicate Content
       This happens frequently for B2C companies, as many companies may be selling the same product with similar product descriptions on different websites.    While B2B companies may not be selling products on consumer sites, we still have to deal with the potential problems caused by content duplication.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 15, 2011
    [Product] Five ways to stay ahead of the digital arms race
    Downloading the latest productivity app was not on the agenda, although a game called “Angry Barbarians&# probably would have been a big hit. The other day I was talking to my favorite web developer Holly and encouraged her to begin moving her company toward mobile optimization and complementary apps. Very true.  2) Plant crops.
  • ENGAGE  |  SATURDAY, MARCH 8, 2014
    [Product] Zero Paid Media: Dream or Reality?
    They nurture and engage rabid fans who market on their brands/products’ behalf. If brands aren’t innovating in their marketing (not to mention their products), they will be disintermediated by smaller more entrepreneurial companies who embrace this spirit. 'The end of war … the end of oil. To this list, we can now add “paid media.”.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 5, 2011
    [Product] Trade Shows and ROI Measurement: 5 Key Metrics
    If you’re launching a new product, consider giving one-on-one or group demonstrations. Pay special attention to the pages for the products and offers you featured at the show. Most of you participate in various trade shows from time to time. Enjoy. That’s OK though. Consider Here are a few of our suggestions: 1.  Leads: .
  • WEBBIQUITY  |  THURSDAY, DECEMBER 16, 2010
    [Product] Top Social Media and Marketing Books of 2010
    In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services… Need more ideas? Stumped for that last-minute Christmas idea? Happy shopping! Defy Gravity by Rebel Brown. Share this on Bebo.
  • BUYEROLOGY  |  WEDNESDAY, APRIL 27, 2011
    [Product] Creating Scenarios About Your Social Buyer Persona
      In the design of products as well as in experience design, stories presented as scenarios began to appear in the mid to late 90’s as a way of imagining the usage of products in a contextual environment.  Image by jasoneppink via Flickr. Story telling has obviously been around for a long, long, long time. 
  • BUYEROLOGY  |  TUESDAY, APRIL 12, 2011
    [Product] Engage the Social Buyer Persona
      Setting up avenues for B2B buyers to place reviews of your product or service can be powerful – and yes – frightening.    Collaboration : Opening avenues of engagements to collaborate on innovation and new product development is another step B2B companies can take today to allow buyers to opt-in on engaging.
  • PAUL GILLIN  |  MONDAY, JANUARY 16, 2012
    [Product] Live Blog: How to Make Collaboration Cook
    Liew told of one product manager who spotted a post on the company’s Facebook page that he couldn’t decipher: “Holi hay ghar me mat bhetto.” ” Google Translate couldn’t figure it out, so the product manager put the question on the network. The start with knowing what you want to accomplish.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Product] The Appeal of B2B Social Networks
    They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. “Community isn’t just about discussing products but about getting to know each other and making friendships,&# says Nicholas Tolstoshev, a Spiceworks community manager.
  • WRITTENT  |  WEDNESDAY, DECEMBER 11, 2013
    [Product] 10 Shortcuts for Writing a Blog Post in Record Time
    Here are some hard-learned, expert hacks to guide your journey to extreme productivity: 1. Become a Master of Productivity Hacks. The world’s most brilliant bloggers don’t necessarily write faster than you or I, but they’ve mastered some seriously smart productivity hacks to avoid distractions. Well, you’re not alone. Blogging
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Product] 5 Reasons Your Business Should be Sponsoring Social Media Events
    Notice how when ConnectOC promoted Sanyo, they used the exact Twitter handle for that Sanyo product. Now anyone who viewed the tweet will more than likely go to that Twitter URL to find out more about the product and hopefully start following the company for more information. 10 of the 12 ConnectOC Organizing Committee Members.
  • CONTENT MARKETING TODAY  |  SATURDAY, JULY 17, 2010
    [Product] 5 Content Marketing Lessons to Learn from The Agony of an Auto Dealer Showroom Experience
    Wouldn’t it be great to get some tangible product information in a showroom without having to survive a gauntlet of desperate-seeming sales guys? Display in-depth knowledge of your products and services in the context of your customers’ concerns. They Don’t Make It Easy to Buy. They Make You Want to Run for Your Life. One can dream.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2011
    [Product] The Pros and Profits of Podcasting
    It is a cheap (possibly free) way for marketers to create a campaign or ad to promote a product, service, or idea. It's 2011, and chances are you find it convenient to listen to things on the go. Similar to watching TV shows on demand, podcasting is used as a platform for adversiting. As numbers grew, advertisers came into play.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Product] The 12 Types of People You’ll Meet at a Conference
    The difference here is that salespeople are usually only interested in selling their company’s core products and services. However, I’d suggest attending a conference with some of the first eleven goals in mind -- you’ll be a lot more productive that way. ;-). So which type of conference attendee are you? 10) The Spy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Product] Case study: Fox Sports connects social media to advertiser revenue
    But even if you’re not bringing in a sponsor to your web activities, what about offering a discount for your product and service based on the contest participation?  By Ian Cleary, Contributing {grow} Columnist. Clearly that is the essential goal for any business — connecting all this social activity to business goals.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Product] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    But, hey, the assessment you write for your product or service could be the next viral internet phenom; in which case your metrics would be even higher. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Follow Seth on Twitter @sethwlieberman. . Lots of people. 
  • HUBSPOT  |  THURSDAY, OCTOBER 21, 2010
    [Product] Why Direct Mail Can't Help Your Business Grow
    The Internet has long become the channel for sparking product interest and building relationships with prospects. Her company dropped the production of 15,000-25,000 pieces of direct mail that were distributed every season. Even for charities, direct marketing appeals started falling since 2008. Did the recipient take any action?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Product] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    Are the products and options presented meaningfully on a small screen? 'Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the  U.S. Census Bureau , nearly 17 percent of the U.S. population identify themselves as Hispanic or Latino, comprising more than 53.4 million in 2000 to 50.5
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Product] Online Marketers are Creepy
    Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Product] Online Marketers are Creepy
    Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • NUSPARK  |  SUNDAY, OCTOBER 21, 2012
    [Product] Targeting B2B Companies with Online Display and Social Media Advertising
    You have a product/service that specific firms may need to complement their own solutions. With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs). 
  • VIEWPOINT  |  MONDAY, OCTOBER 24, 2011
    [Product] Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation
    Derek notes that Salesforce’s Chatter is used to communicate both externally (customers, suppliers and distributors) and internally (production, engineering, and purchasing). An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 2, 2010
    [Product] PR versus marketing: The final battle over social media
    2) While there are many useful PR-related social media applications, directly or indirectly these activities are enabling a civic, political, labor, and business climate to make it easier to manufacture and sell products to customers. Key survey findings include the following: Lines between PR and marketing continue to blur.  But lead, no.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 23, 2012
    [Product] 10% of Social Media Reviews Will Be Fake by 2014, and Other Marketing Stories of the Week
    Do you rely on online reviews when purchasing a product or service? If you’re pushing too many promotional product offers via social, you might want to cool down and bring it back as a place for learning, entertainment, and engagement. It’s as if we’re moving on a never ending treadmill, constantly trying to keep up! Aw, too bad.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Product] 6 Ways Social Data Can Inform Your Marketing Strategy
    Another way to track what''s going on with your competitors is through HubSpot''s Social Inbox , which can help identify pain points from people who are using your products, but purchased from competitors. If there are some negative comments, you can always jump in and offer a free trial of your product or service to cheer them up!
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Product] 10 Habits of Top-Notch Content Creators
    They publish thought leadership-driven content in addition to their product-focused content. Focus on topics related to your industry, not your products. They stick to addressing the needs, wants, and problems of their best customers to create content that truly caters to the right audience for their products/services.
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Product] Inspirational Quotes From the Late, Great Steve Jobs [SlideShare]
    1) "It''s really hard to design products by focus groups. The products speak for themselves." 'Steve Jobs led an incredible life. He co-founded Apple Computer in 1976. In 1985, the board threw him out of his own company. In 1996, they brought him back to save the place, which was in danger of going out of business. And you''d be right.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 19, 2013
    [Product] Link-Builders versus Content Marketers
    If you don’t feed Google what it wants, Google will choose Google+, Yelp, Wikipedia, or the news instead of you, your products, and services. 'Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. And self-promotion. And shamelessness.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2011
    [Product] How to Enhance Your Marketing Videos With Analytics
    On top of the production process, marketers stress about video promotion to enable people to find it , like it, and share it. boring, irrelevant to the viewer), production quality (e.g. Take more time to plan your projects, improve the production quality, make sure your sound recording is perfect, and work on your editing skills.
  • B2B MARKETING ONLINE  |  TUESDAY, AUGUST 24, 2010
    [Product] More data, so what?
    We have become data consumption monsters in both our personal and business lives – Overrun with emails, reports, stats and charts but is it making us any more productive? Guest blog by Graham Cooke, managing director of QuBit Digital. Too much data leads to indecision and a lack of ability to focus on the most strategic issues.
  • B2B MARKETING ONLINE  |  FRIDAY, MAY 21, 2010
    [Product] Want ROI from social and mobile media? Don't just show up (participation). step it up (innovation).
    and they’re looking to your apps to solve their problems and improve their productivity. Many B2B marketers advocate for companies to integrate emerging technologies into the marketing mix. Naturally, I count myself among them. Participation in these media keeps your brand relevant. Check! Facebook group? Check! Mobile App? Check!”
  • INBOUND SALES NETWORK  |  THURSDAY, OCTOBER 4, 2012
    [Product] What’s Wrong With Marketing Automation?
    Marketing automation involves more than the implementation of a new product. You need to get away from thinking linearly about how to sell your product to thinking dynamically about how your customers buy. Everyone loves a shiny new toy. It’s new and shiny and well, what else could you ask for? Not getting enough leads into the system.
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Product] 7 Tips for Creating a Better Call to Action
    Using them on product packaging and in printed marketing messages makes it easier for readers to respond. Provide value here as well, like “Share your favorite product on Facebook and get entered to win a $10 gift card.”. If you’re sending an email, make sure images, headlines, and products all link to relevant landing pages.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 23, 2013
    [Product] 7 Best Practices for Email Deliverability
    Return Path, a leader in email intelligence, offers a product called Sender Score, which, in addition to providing you with your reputation score, shows you how your email marketing program stacks up against your competitors’. Your reputation as a sender is crucial. When it comes to modern email delivery, it’s good to know the fundamentals.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MARCH 9, 2010
    [Product] Email Design Review Gallery « The Effective Marketer
    This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) Side banner is a good way to try “sell&# additional product and increase registrations. Are you in search of inspiration? Or just want to see what’s out there? Too confusing.
  • MEASURABLE MARKETING  |  TUESDAY, SEPTEMBER 21, 2010
    [Product] The Question of Email vs. Social Media: 4 Reasons Why Email is Still Relevant
    Sending out permission-based, segmented, personalized emails is relatively easy, especially when you’re using an email campaigns software product designed for non-technical users. Don’t forget about email! Email is still the biggest and simplest way for marketers to connect with their target audience. can’t. It’s easy.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JANUARY 13, 2009
    [Product] How much is too much? Frequency management and control
    If the messages are in an "active interest" category, you may suppress Low and Moderate Engagement segments from receiving them (up to the minute news, detailed product information, etc), and if the messages are in a "moderate interest" category you may only suppress the Low Engagement segment. conversation. Aunt Hilda? Neighbors?
  • HUBSPOT  |  TUESDAY, NOVEMBER 2, 2010
    [Product] Why Social Media is BS
    Social media won’t make your products better. I’ve been meaning to write an article like this for a while, since I’m a little tired of the hype around social media. The transformation of marketing started long before social media was popular, and it is only one factor in the revolution happening today. Connect with HubSpot
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, AUGUST 6, 2012
    [Product] How to Improve Your Sales Time Management
    And, he's not spouting the same old stuff you've heard from every productivity guru. In essence, you’re making a production plan for your work. If you're crazy-busy, Dan Markovitz , author of a Factory of One , has some fresh ideas to help you free up more time for selling. Here's my recent interview with him. __. Why not? agree!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 21, 2014
    [Product] Sales Prospecting Perspectives Weekly Recap - Week of February 21, 2014
    We hope you had a productive week; we sure did, and this afternoon we''ll be having a contest between inside sales reps who passed leads this week. 'Happy Friday, Sales Prospecting Perspectives readers! It''s important to stay vigorous even through equally vigorous weather conditions. Great advice! We''re often cold calling in the office.
  • SYNECORE  |  SUNDAY, FEBRUARY 2, 2014
    [Product] Why Mobile Apps will Drive the Future of Marketing
    Digital marketers focused on producing ever greater amounts of web-based content in an attempt capture consumer mindshare may want to consider this and shift some resources into specific-use mobile app production. 'Virtually every day, new evidence emerges of the consumer shift to mobile. Forming Connections with Mobile. In 2013, the U.S.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 10, 2014
    [Product] Sales Prospecting Perspectives Weekly Recap - Week of January 10, 2014
    At VanillaSoft, Kevin Thornton asks a big question: Are internal conflicts stifling your sales productivity ? 'Happy Friday, Sales Prospecting Perspectives readers! We''ve had a busy week, with clients arriving and inside sales reps ramping up for a successful Q1. At AG Salesworks, we often hold contests for inside sales reps.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 19, 2012
    [Product] Social Media for Startups: You’re Doing It Wrong.
    A combination of social media, blogs, forums, Google & Facebook ads, paid search, and good old-fashioned networking–plus, of course, having a product that people wanted to buy. Social Media for Startups. It sounds like a no-brainer, doesn’t it? Because…TechCrunch.) Gen Y is the generation of digital natives. Wrong. Profitably.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Product] A Year in Review: The Biggest Social Media Updates of 2013
    We believe in giving marketers more context through product features , too.). 2) Promoted Pins became Pinterest''s first ad product. That’s why Pinterest launched Rich Pins , which include new kinds of pins for especially for articles, products, recipes, places, and movies. 'Can you believe 2013 is almost over? Ebooks?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Product] Playing the online reputation shell game
    'If you find yourself in the crosshairs of an online attack, one that is particularly vicious, mean-spirited, personal, sensational and unrelenting, then you’ll need to initiate an online reputation management campaign. Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. My name is Chris Abraham.
  • WINDMILL NETWORKING  |  MONDAY, MAY 7, 2012
    [Product] Give Your Social Media Campaign a Face with Video
    Executive Profile Videos are a great way to build rapport and increase trust both for individual executives as well as for the company and its products and/or services. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. To me, this is the most important part of the show.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, FEBRUARY 25, 2014
    [Product] Why Half-Baked Ideas Are Perfect Sales Conversation Starters
    was speaking at a sales kickoff meeting, stressing a key message—that sellers, not their products or services, are the key differentiator today. 'It happened again last week. said, "Be an idea person. Today’s crazy-busy prospects love it when you bring them ideas on how to improve their business.". That’s when the hand popped up. WRONG!
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 14, 2011
    [Product] Leveraging Social Media to Expand the Power of Sports Marketing
    They know their relationships with teams and players have unmatched power to build a brand, promote products and create a community of common interest.  And finally, how do you find the right balance of messaging around sports and the company products for fans coming to follow their favorite team or player? Marketers understand this.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2011
    [Product] 5 Common Stages of B2B Lead Nurturing
    This is a great time to introduce case studies that provide more depth into how customers solved similar issues, data sheets that demonstrate the impact of your product, and white papers that shed more light on your industry. Let’s just say it can feel more like an odyssey than a simple business transaction. Welcome. Progressive. Accelerator.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 24, 2013
    [Product] How to Link Content Marketing and Sales
    Michiels identified productive content strategies you can employ, and introduced ways to measure and justify the investments. Outbound marketing is the traditional form of advertising communications, designed to promote and sell products and services to customers. Can you map content to sales results? Reduce the noise.
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Product] How to Unseat an Incumbent?
    This business case quantifies how the new vendor could deliver superior business benefits (improved productivity and processes, reduced risks and revenue gains) while at the same time lowering total cost of ownership (TCO - lower IT capital and operating costs) compared to the current vendor. Click here for more information.
  • THE ROI GUY  |  THURSDAY, JUNE 6, 2013
    [Product] Which One: Sales Skills or Sales Tools?
    'If you gave a weekend duffer Tiger Wood’s golf clubs could they win the next tournament? No way. It takes more than just a set of good clubs to perform against the best. Equally, if you replace Tiger Wood’s modern golf clubs with those of several decades ago, could he win either? No way. Will the job get done in a timely manner?
<< 1 2 ... 84 85 86 87 88 ... 173 174 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...