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  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 30, 2014
    [Product] More on Marketing to Things
    Once this sort of thing starts to happen, there’s an opportunity for the different machines to negotiate with each other or for suppliers to incent the different machines to favor their products. This is another product somebody should build if they haven''t already. It gives a whole new meaning to the term, “red light district”.
  • HUBSPOT  |  TUESDAY, JANUARY 1, 2013
    [Product] How Local Search Will Evolve in 2013 [6 Predictions]
    Even if you focus on just those last three bullet points, 2012 still reigns supreme: When the three largest players in Silicon Valley all release major locally-oriented products within three months of each other, you know the space is heating up. The growing ubiquity of mobile payment devices. The release of Google+ Local.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 5, 2011
    [Product] How Big Is the B2B Marketing Automation Industry?
    These are large marketing departments that may manage hundreds of campaigns for multiple products in different locations. Summary: Here are my estimates for the size of the B2B marketing automation industry, broken down by customer segments. Enjoy. I've been working madly on my new report on B2B marketing automation vendors.
  • BIZIBLE  |  FRIDAY, JULY 1, 2016
    [Product] 7 Steps to Aligning Your B2B Startup Brand
    We changed our hero image from the original “classroom” hero image to the new “product” image, and we also tweaked our homepage messaging (messaging changes are not shown in the image below). While five years might seem like a short stint for a company in their twenties, five years can feel like a lifetime for a startup. font weights. icons.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 14, 2011
    [Product] Building Belief-a key job of sales management
    With all the new products many vendors have launched in recent months (and will continue to release this year), that type of authentic belief is more important than ever for partners. Ken provides Keynotes, consulting services and products designed to improve business performance.          . Building Belief.
  • LEANDATA  |  THURSDAY, MARCH 17, 2016
    [Product] How EverString Found the Force in ABM
    The first step begins with the company’s own product. The EverString team uses predictive analytics to determine the accounts most likely to purchase their product. In a galaxy far, far away. OK, maybe not. Actually, it was pretty close — at a Bay Area movie theater. Jessica Cross. quick fix. It’s not another generic pitch. Jim Walker.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Product] The Never-Ending Cycle: Content Informs Data Informs Content
    casual Facebook post with a playful visual will not get as much play on LinkedIn, and a product press release on a company website would likely seem self-serving and overly formal if posted directly to the company blog. The most effective content is informed by strong data. The most effective data is driven by great content. Data Is King.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 31, 2015
    [Product] 6 Key Steps to Global (Marketing) Domination
    Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. Pre-sales content is delivered in the required languages and formats to best position your products in each target market. What is it? Step 6.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 16, 2016
    [Product] Social Media and ASO: The Two Essentials of App Marketing
    App developers are perfectly positioned to make the most of social media since their products are perfect subjects for the viral loop. by Lilach Bullock, {grow} Community Member. In 2016, app developers will have their work cut out for them. That’s a lot of apps! And 52 percent spent five percent or less of their time promoting their app.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Product] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    Here’s how I defined the concept in a previous blog post : “Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. ” Don’t worry. Your instincts are dead-on. But it’s more than a buzzword. Demand Gen Stats You Should Know. 11) U.S.
  • B2B LEAD BLOG  |  MONDAY, DECEMBER 2, 2013
    [Product] Learn How to Maximize Lead Generation
    To me, the big offender is list vendors, who present their products as “lead lists.”  Anyone with a blog can call themselves a thought leader – but how do you find the real deal? If you’re lucky, you meet Ruth P. Stevens (her incredibly impressive bio is at the end of the article).  Budget? Technique? Lack of alignment? Ruth P.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 14, 2015
    [Product] Is Customer Retention The Secret To Content Marketing ROI?
    We focus on retaining customers with content specific to their industry and pain points, product updates, training, and special customer-centric events, webinars, and mailings. Content marketing should always be a way of making your brand useful to an end-user beyond what your product offers. Are 33% more likely to be upsold.
  • CMO ESSENTIALS  |  TUESDAY, DECEMBER 8, 2015
    [Product] Do Marketing and Community Management Mix?
    To give you an example, there’s a real difference between your generic, could-be-any-community response of: “We value your feedback and strive to provide our community with the best experience possible within our next product release.”. Part 2 of 2. Value the 1-to-1 Personal Relationship (And Write Like You Do!). Be Transparent and Genuine.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 6, 2013
    [Product] How to Go Out on a Vine for Social Media
    And as always with video or images, visually appealing products or story lines win the day: the challenge is to fit a story into six seconds, say marketing experts, so some creativity is required. Add Twitter’s Vine app to the growing list of social media marketing tools that businesses large and small are using to grow their brands.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 18, 2013
    [Product] Week in Review: January 18
    We hope you have had a productive week, just as we have. Happy Friday, everyone! If you have been head-down and unable to keep up your reading, here are the posts to get you up-to-speed. Anything to add? Let us know in the comments. Why Content Goes Viral: the Theory and Proof by @ carson_ward via @ SEOmoz. by @markwschaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2015
    [Product] The art and science of developing an enterprise content strategy
    Don’t just give them a product to review. Involve them, reward them and create something immersive. I was sitting in on a Twitter chat about our products, and it occurred to me that most of the people on the chat weren’t looking for a mention. Kevin : I think this will depend on a deeper reliance on data and technology.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Product] IBM Social Computing Guidelines
    Home Business solutions IT services Products Support & downloads My IBM. Skip to main content. Country/region [ select ]. IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. Introduction.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Product] What is The Right Vehicle to Drive Your Email Marketing Success?
    Make sure you check out Marketo’s Consumer Engagement Marketing  products to see how we support all four of these types of emails. Batch emails are the Amtrak of email marketing : It’s all about moving as many people as you can from point A to point B. But if a customer is hoping to get from one small town to another, he’s out of luck.
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Product] 27 (of the) Best Social PR Guides and Tips of 2014
    They have the ability to reach top media outlets and get content assets covered—content assets that are more about solving a large problem in a given industry than they are about touting a brand and its products.” In few professions has the emergence of social media been such a double-edged sword as public relations. Read it again.
  • NUSPARK  |  FRIDAY, JANUARY 11, 2013
    [Product] The Growth of Video and Mobile Marketing; Key Stats and Trends
    Partnering with media agencies that provide video and motion graphics services ensures creative production and high quality output, without a huge investment. As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Video Posts
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 17, 2011
    [Product] Sunday thoughts | Family and Outside In
    This means you work from the point of view of your customers back to you, rather than from your company’s products and services to your customers. B2B Lead Generation : We all work so hard, but whom do we really work for? What the real reason we work so hard? We want to be a good provider. Think Outside-In. That’s what I do.&#.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Product] 8 Elements to Successfully Scaling Your Global Social Media Strategy
    But when you have to scale across a global enterprise, taking into account multiple product lines, services and the various different types of customers and prospects – well, things can get really complicated. by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. Get Organized. Be an Enabler. Be an Inspiration.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Product] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. General Marketing Stats. 1.
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2012
    [Product] How to Expose the Best Leads to Your Sales Team
    But what marketers fail to realize is that sending more and more leads to Sales can actually make them less productive. portion of the leads marketers generate are usually either not yet ready for a sale or not a great fit for the product. Fewer leads can actually generate more revenue for your business. It sounds crazy, right?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 28, 2014
    [Product] How to Focus Your Marketing Messaging on What People Really Want
    If the product is positioned as a way to make Tom’s work take less time so he can accomplish more, he’ll bite. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam.
  • ANNUITAS  |  WEDNESDAY, JANUARY 4, 2012
    [Product] 2012 Resolutions for the B2B Marketer
    receive 3-5 calls or emails per week asking if I have 30-minutes to view a demo or learn how a product can make my business better.  In most of these cases, I’ve never spoken with the sales rep.  The truth is, your buyers do not care about your product and service nearly as much as you want them to or think they should.  They’re right. 
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Product] 6 Handy Tools to Monitor Social Media Success
    You can identify key influencers or customers as they’re engaging in conversations about your company or product and communicate directly with them. Every day, people are posting 500 million tweets, 55 million Facebook updates, 5 million pins on Pinterest, 60 million pictures on Instagram, and 114 million posts on Tumblr. Crowdbooster.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [Product] 9 B2B Marketing (and Life) Lessons from #Inbound15
    As you can imagine, this product was an epic fail in Ireland. What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement! Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 27, 2014
    [Product] 5 reasons to be wildly excited about content marketing
    Every person who loves your product, university, non-profit, hospital or cause can move and promote your message. The other day I was a guest on Dr. Jon Buscall’s very fine podcast and we chatted about the marketing challenge of fighting through information density on the web. ” It made me pause. Could that be true? ” Huh?
  • BIZNOLOGY  |  THURSDAY, JUNE 12, 2014
    [Product] Content marketing doesn’t end with content creation
    That simply doesn’t work, even if it’s great content.  It doesn’t work even if it’s great content intelligently aligned with your products and services. Most people will tell you it’s because now there’s too much competition and too much noise for anything worthwhile to be found accidentally. Social media. Guest posting.
  • FATHOM  |  WEDNESDAY, MARCH 5, 2014
    [Product] 3 Ways Your Manufacturing Company Should Use PPC
    No matter what you call it, there are several ways you should be using it to market your manufacturing company. 1.       Get New Products Seen Quick! Are you launching a new product? You will start having visitors to those new product pages you just made and it didn’t take 3 months for Google to index them! it isn’t.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 17, 2012
    [Product] Social Innovator Ekaterina Walter Talks Visual Marketing and Her Upcoming Book “Think Like Zuck”
    Having an amazing product is great, but if you don’t have a relationship with your customers and you’re not creating an atmosphere of connection and conversation, you won’t be as successful. When I have that approach, I can do 50 times more, become 100 times more creative and 200 times more productive. Absolutely. Nothing.
  • PUZZLE MARKETER  |  MONDAY, FEBRUARY 18, 2013
    [Product] Why Your Business Should Go Mobile
    In the same study, 67% of customers say a mobile-friendly site makes them more likely to buy a product or use a service. Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). Still think it’s going away? What’s the next step?
  • MI6 MARKETING AGENCY  |  TUESDAY, APRIL 12, 2011
    [Product] Social CRM for Small Business
    wanted to learn more about Jon, why he founded Nimble and his vision for the product. An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. It’s the next generation customer relationship management system, or social CRM, if you will. Enjoy the Interview!
  • SAZBEAN  |  SATURDAY, MARCH 15, 2014
    [Product] Internet Marketing Strategy Articles for the Week of March 10, 2014
    Marketing Strategy
  • SAZBEAN  |  FRIDAY, OCTOBER 18, 2013
    [Product] Vine Is the 6-Second Way to Engage 40 Million Customers
    Rather than simply talking about their products or services, companies can use video to help viewers see exactly what the business is about, or they can use Vine clips to demonstrate products or services. Vine videos are a great forum for promoting new products and upcoming events. It is also incredibly easy.
  • SAZBEAN  |  WEDNESDAY, MAY 16, 2012
    [Product] Chris Brogan Interview – Video creation for business – Future of Publishing
    That’s why it’s more important than ever to use trust agents, people who are seen as experts in the field or whose opinion is otherwise trusted by consumers, to make pitches and get people to buy your product. Customers do not listen to sales pitches from people they don’t know like they used to.
  • SAZBEAN  |  THURSDAY, MAY 3, 2012
    [Product] Social Media in Business – A Historical Perspective – Future of Publishing
    Now, De Leon creates video content for customers of their product, their pizza, being made and delivered. In 1998, Ramon De Leon’s Domino’s franchise started using AIM to communicate with customers, which De Leon says was social media “before the word even existed.” The customers frequently upload it to social media, which creates more sales.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 27, 2012
    [Product] The Importance Of Staying Focused While Teleprospecting
    A recent blog in the Harvard Business Review written by Tony Schwartz, entitled, “The Magic of Doing One Thing at a Time caught my eye as I began thinking about my upcoming day and the tasks I had on my “to-do” list. Well perhaps an example will help demonstrate what I mean.
  • SMASHMOUTH MARKETING  |  SUNDAY, JANUARY 3, 2010
    [Product] B2B Demand Gen Rocks In January
    Three years of production data shows that on a per-rep basis, January produced 35% more appointment setting and qualified lead generation than the worst month, August. December - we set an all time record for weekly production in the first two weeks of December. Don't take your eye off the ball. What was the best month?
  • E-QUIP  |  FRIDAY, SEPTEMBER 26, 2008
    [Product] Diagnosing the Gap
    Fundamentally, it's the problem of the undifferentiated product. This trend is a natural phase in the product/service life cycle. Why are architects and engineers less valued than other professionals? In my last post, I offered some pretty compelling evidence of the disparity between A/E firms and other professional service firms.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 6, 2012
    [Product] Teleprospecting: Coming To A Theatre Near You
    Similarly, the role of teleprospecting is much like a preview, the sneak peak to your show, or in this case, your product. Be clear about your role and your goals, and clearly explain what your product is meant to do. Sales Prospecting Perspectives is pleased to bring you a guest post from one of our BDR's, Katherine Dantis.
  • DIGITAL BODY LANGUAGE  |  MONDAY, JANUARY 3, 2011
    [Product] Virgin America tackles cross-identity marketing
    With the holidays, Google Chrome and Virgin America have teamed up to provide inflight WiFi for free, so I was more productive on the flight than any flight I have taken before. I’ve become a big fan of Virgin America as they seem to be innovating quite a bit on the inflight experience. Technologically, I’m guessing this was fully automated.
  • CRIMSON MARKETING  |  THURSDAY, MAY 23, 2013
    [Product] 15 Actionable Takeaways From Social Media Marketing World 2013
    What dreams are you empowering? #7: Spur People to Talk About and Purchase Your Products. Engage your community and find out what they want to see. - Use Facebook ads. #11: Begin With Email to Launch Your New Product on Facebook. Online disruption will most certainly happen due to social media. Who buys it? What’s unique about them?
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 7, 2014
    [Product] How to Grab Readers’ Attention: Be Counterintuitive
    But research by my colleague Stephanie Overby has found that the real workhorse driving increased customization of manufactured goods on the production line is the Computer Numerical Control (CNC) Machine. CNC machines make it easier for companies to customize products; alterations are just a matter of reprogramming the software.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Product] 5 Ways to Improve Your Marketing Using Conversion Psychology
    How prospects interact with your product or service is entirely dependent on how well your brand aligns with their personal vision. Elliot Shmukler, VP of Product Development at Wealthfront , describes the importance of decreasing friction for your customers. This past weekend, I went to a dueling piano bar in San Diego. Gather Allies.
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Product] A Keyword Primer: Finding and Using Keywords Effectively
    Keywords define a business, and represent the essence of the products and services that are offered. You could, for example, survey your own best customers to ask what keywords they would use to find your website, or products like yours, and cross those results on your other research. What Are Keywords? Keyword Definitions.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2011
    [Product] 6 Creative Ways to Make Content More Visual
    Want to demonstrate how your product works? We humans are visual creatures, and sometimes the best way for us to learn or understand a new concept is to actually see it. After all, that's why they say, "a picture is worth a thousand words," right? Here are six great ways to make your inbound marketing content more visual. Talk about value!
  • SYNECORE  |  WEDNESDAY, OCTOBER 2, 2013
    [Product] Out with Traditional Ad Campaigns, In with Newsfeed Marketing!
    Got Milk,” “A Diamond is Forever,” “I’m Lovin’ it,” and “Insert Famous 20th Century Ad Campaign here,” were all meticulously planned marketing efforts designed to span different media over a long period of time to sell a product. Traditional advertising has taught us as marketers that content should be structured around a long-term campaign.
  • VOLACCI  |  WEDNESDAY, JUNE 19, 2013
    [Product] Content Marketing Explained
    Of course, we also have recipes inspiring customers to try new ingredients or use products in a creative way. This brief video looks at the concepts of content marketing , as applied in a way we''ve all seen before - a grocery store magazine. Anyone know where to get some popcorn? Lets take a look at the magazine.  . know H.E. Buddy agrees.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 30, 2016
    [Product] What Hemingway Knew: How to Write Blog Content that Attracts Readers
    You see, it doesn’t matter what industry you’re in, or what you’re selling, or whether it’s a product or an experience. Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? ssets (free). ocial Media. As Larry W. Close observation of life is critical to good writing, said Hemingway.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 3, 2014
    [Product] Should You Market to Pain or Persona?
    Basically, products and services exist to answer the needs, challenges and desires of customers.  I just had an interesting conversation about campaign targeting with a really smart client. The technical definition of persona is “the way you present yourself to the world.” But In other words, to overcome their pain points. Carpe occasio.
  • SALES ENGINE  |  THURSDAY, MARCH 24, 2016
    [Product] B2B Sales Cannot Live on Inbound Alone
    In a recent blog , we were able to demonstrate with data analysis that when prospects become engaged with a brand, especially those with a complex product or service set, that they begin their buying process by evaluating vendors by subscribing to newsletters, opening emails, downloading infographics and white papers, watching videos, etc.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 14, 2012
    [Product] Are You Facing Sales Fatigue?
    Their either don’t believe in the products or the ability of the partner organization to successfully deliver quality services. Ask the customer’s executive to describe the impact your company has had on their business, their competitive position or to review the savings they’ve gained from your products and services.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Product] 7 Great Examples of 'Boring' Businesses That Act Like Humans in Their Marketing
    Dropbox, a cloud file storage and sharing product (snoooore) recognizes how potentially snoozeworthy their business could be, and tempers it with some marketing that appeals to people's more human sensibilities. Regardless of your product or service. 7) ZenDesk. Question. Does your marketing sound like it was created by Eeyore? At all.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 9, 2015
    [Product] 1:1 Communication - The Next Big Evolution In Marketing
    The answer lies in the fact that consumers have evolved from being “buyers” of products and services only to becoming brand advocates who are interacting with us and seeking active involvement with our brand. But why? Our Customers have Changed, Why shouldn’t our Marketing? That’s not good. But the quesiton remains.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Product] 7 Reasons Calculators Are Your Next B2B Lead Capture Tool
    They also make it easier for an individual to present a new product or service to the decision maker. It also increases productivity, saving employees in the office from needing to have as many preliminary conversations leading up to a financial commitment. 4. Interactive content is game changer. What works better than real numbers?
  • WRITING ON THE WEB  |  FRIDAY, MAY 11, 2012
    [Product] 5 Pinterest Pinning Tips: Don’t Be a Pinhead
    It’s true that Pinterest is fun—designed to be a simple, beautiful way to pin all your favorite ideas, products and places on the Web —but it’s also true that it’s powerful. Don’t Be a Pinterest Pinhead. etiquette tips for pinning on the world’s favorite social pinboard. Always, always, always pin from the original source. Plus, it’s fun!
  • HUBSPOT  |  MONDAY, JULY 23, 2012
    [Product] Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
    and growing a following based on their company as a brand , not just as a product or service. If your audience is the right fit for your product or service, LinkedIn Groups can generate some serious leads for your business. Do you trust your friends and family members when they give you recommendations on products or services?
  • SYNECORE  |  FRIDAY, NOVEMBER 8, 2013
    [Product] Forget Mobile First: It’s Bigger Than That
    She goes seamlessly from a work email to plans with friends to putting something on Facebook—that jump between work, social, productivity and utility is all bound up in her phone, so it serves all those purposes…. We marketers love buzzwords and phrases. For Sephora, mobile is part of our strategy. Youth Gone Mobile. Follow @chrshorton.
  • TONY ZAMBITO  |  TUESDAY, APRIL 12, 2011
    [Product] Engage the Social Buyer Persona
      Setting up avenues for B2B buyers to place reviews of your product or service can be powerful – and yes – frightening.    Collaboration : Opening avenues of engagements to collaborate on innovation and new product development is another step B2B companies can take today to allow buyers to opt-in on engaging.
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [Product] The Rise of the Content Marketer « The Effective Marketer
    If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2011
    [Product] The Ultimate Cheat Sheet for Expert Twitter Marketing
    Gather feedback about your products/service. Use Twitter to ask for and collect feedback about your products or services. Then share it with your product team. neat little trick is to also use it to bookmark customer testimonials or praise from your followers about your content, products, or services. HubSpot ). 2.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JUNE 4, 2013
    [Product] Example of a LinkedIn Strategy That Gets Big Payoffs
    What my company does – but focus on the issues or business goals we help companies with. (It’s never, ever a product pitch.). While selling for a growing technology company, Jill Rowley embraced "social selling" via LinkedIn, Twitter and more with a vengeance! Here''s a little food for thought first. The research may surprise you!). _.
  • PAUL GILLIN  |  FRIDAY, JUNE 22, 2012
    [Product] Research Finds Expanded Marketing Role Correlates With Business Results
    It finds that the best marketers have higher-than-average involvement in products, price, placement and promotion than average. At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. You can see a 28-slide summary of the top findings here.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Product] How to Design Content Remarketing Campaigns That Actually Work
    For example, your data might show that visitors to your pricing or product page are more valuable than your blog visitors. The most common tactic is to simply promote your highest value offers, like a free trial of your product, a request for a demo, etc. What time do they search for your products? About Ad Fatigue. So, be bold!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 30, 2011
    [Product] Mobile Web and Email are Doubling [Chart]
    by Jesse Noyes | Tweet this Mobile should be on everyone’s agenda, whether it be for marketing to mobile devices, designing a product for mobile, or even drop-testing an iPhone 4S and a Galaxy S2 to determine which phone to buy. OK, that shouldn’t be on everyone’s agenda, I’d rather just watch the video.
  • FATHOM  |  WEDNESDAY, APRIL 27, 2016
    [Product] This Week in Publish or Perish: How to Remove Slack Using Salesforce Chatter
    On this week’s episode of Publish or Perish , podcast hosts Jeff Herrmann and Jon Pogact discuss ways to get rid of time wasters and focus on sales productivity through Salesforce. Through the use of Chatter, Jon and Jeff have seen over 50% fewer emails along with fewer meetings and more productive meetings. Building Groups. Blog Fee
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 7, 2015
    [Product] Why Your Website Needs a Good Cleaning
    They can find your horrible mission statement from 2009, the dumb photo of your receiving department’s holiday party and, who can forget the product brochure from 2004? Have you been keeping your website content up to date? Let me help you out. The answer is no. Why should we? Except this one, horrible fact: every page is a landing page.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, AUGUST 1, 2012
    [Product] Industrial Marketing is not Disconnected Tactics
    Many manufacturers and industrial companies are learning some hard lessons these days. Business as usual is not working – referrals are trickling in, if at all and the pipeline of leads is running dry. The old way of hiring away salespeople from the competition with their “ready book of business” is not producing the quick sales they had expected.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 3, 2011
    [Product] Align Sales Compensation with Your Goals
    Each has its own business, margins and mix of products and services. You’ll need to factor in variables such as new product launches and major promotions, as well as consider your personnel structure. million of products and services, his CoS is 10 percent. Align Sales Compensation with Your Goals. Sizing It Up.
  • SALES ENGINE  |  WEDNESDAY, MARCH 30, 2016
    [Product] Lead Nurturing: The Power of a Drumbeat
    That way, when a salesperson does reach out, the MQL is ready to have a productive qualification conversation. These help make the case to the prospect that they need the kind of product or service our client offers. That doesn’t necessarily mean they’re a viable sales prospect or ready to buy. This strategy is called lead nurturing.
  • THE POINT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Product] How to Sell Marketing Automation to Your CEO (& Other Burning Questions)
    How often do you release product enhancements? 5. Recently I was asked to contribute some thoughts to Marketo’s new ebook, “ The Definitive Guide to Marketing Automation.” Below is my contribution (see Page 71.). What are the most important things to look for in a marketing automation vendor? HS: Here are the questions I’d ask: 1.
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 15, 2012
    [Product] Why Time is on Your Side When Marketing to Small Business
    Those of us whose bonus depends on moving some products to this market will be anxious to count the revenue from this season. In fact, most will pay more for a product if it gives them back a little bit of time. They’ll be the ones who can position their products and services with a succinct Return On Time Invested (ROTI) discussion.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Product] 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
    In Trello's extensive free product, you can invite as many people as you want to your board. can't take credit for this idea: I came across this post on Medium from David Ghent , a product designer at Pivotal Labs. Image Credit: Product Labs on Medium. This is where tools like Trello come in. And why shouldn't we? The calendar.
  • CAPTORA  |  TUESDAY, DECEMBER 8, 2015
    [Product] Division of Labor: Determining Sales’ B2B Pipeline Contribution
    Deal size and sales cycle : You would hope that this is intuitive to B2B companies, but surprisingly some are willing to apply outbound sales efforts against consumer-like price points for products. A little friendly competition between sales and marketing teams isn’t rare — at times it is to be encouraged. Of course it matters!
  • MARKETRI  |  THURSDAY, MARCH 7, 2013
    [Product] Does Your A/E/C Firm Need a Competitive Advantage?
    While marketing involves identifying human needs and wants (typically those of the customer or client), and offering products and services to satisfy those demands, PR is much broader. PR professionals use a different “tool kit” than marketers, and go well beyond the distribution, promotion and sale of products or services.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Product] 5 Surprising Studies on What People Consider "Good" Customer Service
    Product shortcomings. In theory, the “tricks” to delivering awesome customer service are pretty straightforward: Empathy. Appreciation. Helpfulness. Seems pretty easy, right? Just develop these three skills, and you''ll be set. There are quite a few counterintuitive truths that can make or break how your customers feel about your service.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Product] Your Lead Scoring Blind Spot: The Internet
    When you score prospects based on activity, your scoring is biased towards prospects that are considering your solution or view your products favorably. This is the most obvious solution to some, but solutions to automate and support monitoring identified prospects for intensity of product or category discussion are not yet mainstream.
  • SALES ENGINE  |  THURSDAY, MARCH 3, 2016
    [Product] Matt Spangler of Compass Disrupts an Industry With Content Marketing
    Coming from a creative agency and media production background that includes Tribeca Enterprises (owners of Tribeca Films and the Tribeca Film Festival), Matt Spangler was looking for an opportunity to apply his skills to disrupt a larger industry. Our head of creative production is from Pixar. The results have been tremendous.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 11, 2014
    [Product] IBM CEO points to social strategy with a twist
    She likened social media to the “new manufacturing plant, not just the new water cooler” and pointed to the rapid adoption of its Connections internal social media software and its impact on employee productivity. In her speech she described three “big shifts” pushing Big Blue’s strategy. Big Data Analytics.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 4, 2015
    [Product] 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
    We spend so much time thinking about how we can get our customers to buy our product or use our service but we don’t always think about the basic necessities they need to do so. Launching a content marketing strategy or improving upon past content success can seem like a daunting task. Leverage Keyword Tools. What do I mean? Final Thoughts.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 8, 2016
    [Product] Seasonal Autoresponders
    For example , only 25 percent send post-purchase messages requesting product reviews; just 25 percent use them to recommend other products; only 24 percent send suggestions for date-based renewals or reorders; and a mere 18 percent send messages triggered by website visits or browsing behavior. Ah, mid-summer. All rights reserved.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Product] Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
    As Ryan Spoon , ESPN's SVP of product development told Fast Company , "The last time we did a redesign, there was no concept of a mobile application or fragmentation between iOS and Android. People begin with needing exploratory information on the field, then progress into more and more specific questions related to your product and company.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 20, 2013
    [Product] Marketers: Supercharge the Sales Team with Big Data and Social Selling
    Today’s buyer knows what products and services are out there, and what people are using to solve their problems. If your sales reps hope to talk about products and needs on the same level as today’s buyer, they need to not only be well-informed, but socially savvy. Marketing Has What Sales Reps Need. Follow the Buyer on His Journey.
  • HUBSPOT  |  MONDAY, FEBRUARY 21, 2011
    [Product] How Do You Learn from Companies Outside Your Industry? [Marketing Cast]
    You can learn so much by looking at what an independent consultant, or a non-profit, or a rock band, or a church is doing to market its services or products. Their marketplace or category of products don't matter all that much. Too often, companies look for industry case studies to learn from. Marketing Lessons from the Grateful Dead.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 29, 2013
    [Product] Your Sales Management Guru - Untitled Article
    They have been going through our  3-week new hire training program which is a prescriptive approach to ensuring new salespeople know everything from how to sell their company, and products/services to how to use the copier and telephone system. Sales Management: Keeping Your Team On Top. How are all of these actions inner-related?
  • WRITTENT  |  THURSDAY, JULY 25, 2013
    [Product] 10 Actionable Blog Tricks to Skyrocket Your Sales
    As Heidi Cohen advises , “once your content gets them primed to find out more or buy the product, lead them to take the next step.”. One of the most effective blog tricks you adopt could be focusing on more than just how your product or service benefits your customers. Naturally Showcase Your Product or Service. Unlikely.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 30, 2011
    [Product] 5 Content Marketing Questions: #2 Why Hasn’t This Problem Been Solved?
    Inspired by Maria Velosa’s  Web Copy that Sells , a blueprint for creating simple copy that works to market your products and services. #2 Why Hasnt This Problem Been Solved?" alt=" 5 Content Marketing Questions: #2 Why Hasnt This Problem Been Solved?" />. #2 Why Hasnt This Problem Been Solved?" What is possible? What is different now?
  • SNAPAPP  |  THURSDAY, FEBRUARY 4, 2016
    [Product] How Are You Preparing for the 2016 SaaStr Conference?
    As an event marketer I have a special affinity for the sponsorship side of conferences, mostly because that’s where a company can create a brand and really build demand for their product. DoubleDutch has really come a long way in the past year, and raised 45 million dollars in funding in early 2016 to focus on product advancements.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 15, 2013
    [Product] Are Your Inside Sales Reps Prospecting With Too Much Collateral?
    As a business development representative, I am armed with collateral to help prospects gain insight into my client’s products and services. This is part of our job- providing additonal information when we can’t qualify a prospect as a lead. But is there such a thing as ‘too much collateral’?
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Product] 7 Inspiring Examples of Omni-Channel User Experiences
    If you walk into one of their stores, you’ll find sales associates armed with iPads that are available to give you on-the-spot, accurate, and up-to-date product information. With the company’s omni-channel initiative, you’ll find up-to-date and accurate product information at every turn. What Is an Omni-Channel User Experience?
  • TONY ZAMBITO  |  SUNDAY, MAY 8, 2011
    [Product] Content Marketing and Sales Enablement Must Get Married
      In this illustration, marketing labeled their production “content marketing” but from a cultural standpoint produced it much like it had before – without much input from sales.  Image via Wikipedia. The raging waters of the sales and marketing alignment debate continues to make its’ way through the halls of corporate America. 
  • MODERN B2B MARKETING  |  FRIDAY, JULY 10, 2015
    [Product] Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy
    It builds the goodwill for an attendee to request a product demo or start a conversation. Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. The most valuable lesson we learned? little appreciation and gratitude go a long way.
  • AD YOUR COMMENT HERE  |  THURSDAY, JUNE 30, 2011
    [Product] 78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success
    92% of executives and 82% of millennials believe that work-related web-based apps greatly or somewhat increased their productivity. 89% of executives, 88% of millennials and 76% of general knowledge workers believe that they and their teams would be more productive if they could dramatically reduce the time spent writing and reading emails.
  • WEBBIQUITY  |  MONDAY, AUGUST 29, 2011
    [Product] Review: Six Small Business CMS and Web Marketing Systems
    For businesses looking beyond “free&# tools, here are six CMS and WMS options that can help you get more sales and marketing productivity out of your website, while being easy on your web content contributors. What’s the best web content management system (CMS) for your small business? CMS Only. Squarespace. LightCMS. The catch?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 28, 2012
    [Product] What Are You Doing To Prevent Cold Calling Burn-out?
    Bottom line is that our product is our people. If we’re not empowering them, then our product will undoubtedly suffer. In many of the interviews I’ve done over the years here at AG, I always find myself looking for the best way to encapsulate the setting we try to create for the teleprospecting team.
  • JUNTA 42  |  WEDNESDAY, MAY 30, 2012
    [Product] Finding Your Content Marketing Hedgehog
    Once you find that, then you can look for where your product or service fits in. If you’ve read anything from Jim Collins , most notably the author of Good to Great , you know about the hedgehog. believe the hedgehog exists in content marketing as well. There was some backlash to this. We can’t just focus on one thing, can we?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 25, 2012
    [Product] Business tweeting is a life-sentence
    Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. My first question is: why have you waited until now? My second is: why now? Is that your solemn vow? To a point. As of October 2009, the company had about 7,000 employees, 700 of them in Tulsa).
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Product] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    and cause them to write you off before you even get a chance to demonstrate how valuable your product or service may be. With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Luckily, all of our top seven LinkedIn mistakes are easily corrected once realized. On LinkedIn?
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