IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 17, 2011
[Product] Dreamforce: Ending the “Accidental Revenue” Myth
It’s a book about taking little steps (or bets) to make products and services better and it got me thinking about how successful revenue growth is no happy accident. by Joe Payne | Tweet this There’s a mythology that surrounds the entrepreneur. Google, or Apple or even Salesforce.com is born. Lather, rinse, repeat. Share email. Twitter.
HUBSPOT | MONDAY, NOVEMBER 14, 2011
[Product] The Secrets to Stellar Marketing Automation
Noting their early success on the production line, the foreman yells, "Speed it up!" Marketing automation is a process, not a single product. In a classic I Love Lucy episode, the red-headed comedienne and her sidekick, Ethel Mertz, take a job working the conveyor line at a chocolate candy factory. Well, to marketers like me, anyway!)
SYNECORE | THURSDAY, APRIL 3, 2014
[Product] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
The Amazon app allows shoppers to snap a photo of a product instead of scanning the barcode or typing the name of the item into a search bar. It then pulls up the product from the photo, allowing customers to purchase it instantly. eCommerce: Creating a More Convenient (Personalized) Shopping Experience. billion, an estimated 18.4
PAUL GILLIN | THURSDAY, FEBRUARY 24, 2011
[Product] Let Your People Speak!
Why don’t more companies let the people who build and support their products come out of the shadows the way IBM did? B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. Their passion was contagious and genuine. Tell Stories.
HUBSPOT | WEDNESDAY, AUGUST 31, 2011
[Product] A Step-by-Step Guide to Advertising on Facebook
Your ad is more likely to perform better and continue running successfully if it’s being displayed to users who are most likely to be interested in your product or service. Facebook Ads allow you to promote your business, attract more fans for your business Page, and drive more leads for your sales team. Get Started. Choose an image.
HUBSPOT | THURSDAY, AUGUST 2, 2012
[Product] 7 Awesome Olympics Campaigns to Inspire Your Marketing
In terms of product offerings, most of us probably think of McDonald's as the farthest thing from a logical Olympics sponsor. Making your audience feel like with your product or service, they can be exactly who want to be? seems like a perfect opportunity for marketers, no? And then there are the elite. Enjoy! Take a look. if not more.
ENGAGE | MONDAY, JULY 2, 2012
[Product] What Millennials Want From Your Brand: 5 Insider Secrets
Product recommendations from bloggers come off more as advice from a friend than a hard sell from a company (unless the post is sponsored—but that’s another story). A lady never reveals her age, but I will for the purposes of this post. Hello, my name is Anuli and I am 21 years old (or, young-however you want to see it). image: ChrisL_AK ].
CONTENT MARKETING TODAY | THURSDAY, MAY 19, 2011
[Product] To Sell Effectively, You’ve Got to Get in Bed with Your Customers—But Not in the Way You May Be Thinking!
Mike went on to explain that close customer relationships depend on becoming super-knowledgeable about their companies, their products, and their markets. Then, when it comes time to discuss your products and services, your customers will trust that you have their best interests at heart–and care about helping them to succeed.
MODERN B2B MARKETING | THURSDAY, JANUARY 2, 2014
[Product] How Should I Structure My Marketing Automation Team?
This person works closely with design, lead generation, and product teams to generate marketing content and collateral that drives the highest possible impact and results. 'Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success. The Basic Structure of a Marketing Automation Team.
PAUL GILLIN | FRIDAY, MAY 4, 2012
[Product] Finding Balance in the Always-On World
What follows is an engagingly uplifting read that focuses on making the most of your productive time so that you can maximize the value of your downtime. Multitasking actually makes us less productive. I picked up Erik Qualman’s Digital Leader expecting a very different experience from the one I got. Everything else can wait.
FIFTH GEAR ANALYTICS | THURSDAY, APRIL 19, 2012
[Product] Hybrid Sharks and the Evolution of Marketing
The entire marketing world is in the same boat — the absolute necessity to make their messages accessible through whatever channel customers are most likely to want to find their products and services. Barb Coté. Scientists have reported the discovery of hybrid sharks — a cross between the Black Tip Shark and the Austrailan Black Tip Shark.
MARKETING ACTION | FRIDAY, SEPTEMBER 27, 2013
[Product] Secrets and Lies and Marketing
So to address the Exxon comment, people will buy Exxon products when not thinking about it and over the long term. They are more likely to buy Apple products when focused and thinking. The study, tellingly named “ Secrets and Lies ” has been released and is available here. Three key findings. Here are the U.S. while China’s was “sex.”.
MODERN B2B MARKETING | TUESDAY, MARCH 27, 2012
[Product] B2B Marketing in a Downturn Part 1: Lead Generation and Nurture
Rather than bringing search traffic en masse to your homepage, use targeted landing pages to guide visitors to specific products and services. by Liz Smyth Fast forward to 2012, and the global economy is not faring much better. But while the economy has been standing still, there has been a surge in marketing creativity.
TRADESMEN INSIGHTS | TUESDAY, JULY 20, 2010
[Product] Social Media Strategy: READY-FIRE-AIM
Thought you would appreciate case studies illustrating deeper insights into “the story” of an entire product category (let alone a brand or product) combined with innovative data visualization. Shooting from the hip does not make sense. Your purpose should dictate strategy. and 26% use it for customer service. take my survey [link].
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, APRIL 4, 2012
[Product] 3 Steps to Customer-Focused Innovation
We’ve noted that ideas and products that derive from customer-focused innovation processes are most likely to survive and succeed in the marketplace, so part of our recently-launched Marketer’s Playbook is a section on innovating with customers in mind. Places managers don’t look for innovative ideas?
VIDYARD | MONDAY, NOVEMBER 11, 2013
[Product] The Future of Video Marketing: My Top 10 Predictions
If your sales team isn’t already asking for video, it’s only a matter of time before they realize the benefits, the tools available, and ask for an in-house production manager. Similar to a trailer for a movie, you’ll release a teaser video to current customers in email to announce new products and your attendance at events.
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 21, 2011
[Product] Savvy Speaks: Just Give Me a Reason!
But "Pricing 101" tells us that when you are selling a specialized product, you never compete on price. The key is making sure your client knows you are selling a specialized product - not a commodity. What are some of the reasons you give to people to purchase your product or skills? Jamie. Show, don't tell.
MARKETING ACTION | THURSDAY, APRIL 11, 2013
[Product] Tweetchat 101
Each conversation happening in the social sphere can give insight and intelligence that can be used to improve a company’s product offering, brand image, or sales strategy. 'What’s a Tweetchat? And why should you care? For all of you green social media users, Tweetchats are: Virtual meetings held on Twitter.
HUBSPOT | THURSDAY, MAY 24, 2012
[Product] The Best and Worst Brand Mascots of All Time
What's more, he aligns with the Pillsbury product in a way that makes sense -- he's essentially a ball of dough -- but he's also a pristinely white baker, so it doesn't weird people out that he's messing around with their food. Tony the Tiger. Count Chocula. The Keebler Elves. But they extend beyond the hyper little kid target market. Cuddly.
HUBSPOT | MONDAY, OCTOBER 10, 2011
[Product] The Business Value of QR Codes [Marketing Cast]
Offer people to learn more about your products or services. They seem to be everywhere—on posters, subway ads, billboards, and brochures. But what exactly is the business value of QR codes ? Similar in appearance to barcodes, QR codes (Quick Response codes) serve to refer readers to digital content on the internet. Guess what?
HUBSPOT | WEDNESDAY, SEPTEMBER 4, 2013
[Product] 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
In the Samsung cover photo, your attention goes immediately to the left side of the page -- completely missing the name of the product on the upper right side. 'When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. It''s a visual piece of content that sits at the top of your Company Page.
MODERN B2B MARKETING | THURSDAY, AUGUST 9, 2012
[Product] Centralize your Social Media Strategy: 6 Steps to Creating a Social Media Governance Board
By having an initial meeting to determine key definitions, you can pave the way for increased productivity through having specific goals in place. by Dayna Rothman If you are from the IT world, you may have heard the concept of creating an IT governance board. Everyone is jumping on the social bandwagon. 2) Develop a governance board charter.
SOCIAL MEDIA B2B | FRIDAY, JANUARY 4, 2013
[Product] Top 10 B2B Social Media Posts of 2012
No one wants to hear about your products. As each year passes the growth of social media for B2B companies continues. Looking at the top posts of the year is a good way to see what resonates with B2B marketers. How to more effectively use Facebook and LinkedIn, especially for generating leads and sales seems to be a running theme.
WINDMILL NETWORKING | TUESDAY, JULY 24, 2012
[Product] The Traffic Benefits of a Clear Social Media Marketing Vision
This type of interactive communication is not born of product specification. Traffic doesn’t just happen it takes a lot of focused activity and hard work to generate consistent high levels of traffic to your website or other social media platforms. Your bigger vision is what holds everything you do in your company together.
MARKETING ACTION | TUESDAY, MARCH 5, 2013
[Product] A Lead Scoring Checklist for Sales and Marketing
You then determine a numerical value for each factor, weighting them according to productivity. Your “Careers” page might be a -50; your “Products” page worth 10; and your “Pricing” page worth 25. Lead scoring is an effective method to help identity hot leads. Lead scoring is one of marketing automation’s great wins.
B2B MARKETING ONLINE | FRIDAY, JULY 16, 2010
[Product] Halifax FM? Now you're REALLY having a laugh
Each time I’m unfortunate enough to watch it, I’m aghast at the cringe-worthy dialogue and the ham-handedness with which the actors, posing as DJs at the bank’s radio station, josh with each other in fake bonhomie, and then clumsily plug one of the bank’s products (“Isa, Isa baby.”) It’s a car-crash marketing moment. Who gives you Xtra?”…
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 26, 2014
[Product] 20+ Amazing Examples Of Content I Wish We Created
Is Innovation Leading to a New Age of Productivity in the U.S.? 'I have to admit that I really geek out when I see a great piece of content. Just look at this photo on the left from Flickr. Amazing! Right? Sure I could just gather up all the stuff my team and I created and promote it here. Videos, Photos and Vines I Wish We Created. And 1.8
MODERN B2B MARKETING | MONDAY, JULY 26, 2010
[Product] 5 Questions You Must Ask Potential Lead Sources
In many cases, lead gen providers ask in-depth questions specific to the product or service being sought, as well as contact information. You only want leads that are genuinely interested in your products or services– not those who just signed up for chance at a free iPad or $100 gift card. Do you have a credit or return policy?
WINDMILL NETWORKING | FRIDAY, APRIL 13, 2012
[Product] Help! I Need a Marketing Automation Vendor with Social Media Savvy
Corporate blogging tools for routing and publishing Links: Social Marketing , Aprimo Marketing Studio on Demand (click on Product Overview) Eloqua Incorporate social content in landing pages, from within the UI. Links: IBM Unica Interact ; IBM EMM (Products tab) Infusionsoft Publish emails and web forms to social channels. dynamics.
MANHATTAN MARKETING MAVEN | SATURDAY, JUNE 4, 2011
[Product] Benchmarking Facebook Fan Engagement
They want to know how many of these fans are buying their products, talking up their brands and referring or recruiting friends and family into the franchise. Congratulations! You’ve attracted 1 million Facebook fans. Now what? That’s the question clients are asking. BTW, we have not calculated a cost to acquire fans.)
WRITESPARK | TUESDAY, OCTOBER 8, 2013
[Product] Maximizing the Content Value of an Interview Call
For example, the customer''s creative use of your product may be good source material for an application note. 'Good content is a shame to waste. Especially when it''s right in front of you, ready to be adapted for a document, video, or presentation. And so, a potentially very valuable marketing opportunity is wasted.
WRITESPARK | TUESDAY, AUGUST 13, 2013
[Product] Do You Need a Long-Form or Short-Form Copywriter?
Another benefit offered by long-form copywriters: They are able to translate these skills across multiple content types, including technical white papers, product brochures, web articles, e-books, and customer case studies. Sounds good, right? Different project types simply have differing needs for a writer''s knowledge, skill, and focus.
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 4, 2011
[Product] 6 Steps to Socialize Your B2B Selling
sure way to blow the call is to drone on about how great your company’s products are. A social approach does not alter the fundamental ingredients for B2B selling success: building trust and cultivating relationships. Create the Foundation for Social Selling. prerequisite for social selling is identifying your target accounts and contacts.
SYNECORE | WEDNESDAY, APRIL 2, 2014
[Product] You’re Blogging It Wrong: 5 Common Content Mistakes
Your blog is not a sales tool, and if you are constantly using that space to promote your own products you are not going to retain readers. Blogs are an indirect way to drive the sales process through good content; don’t use your blog only to plug your own products and services. You want to be seen as a thought leader. You’re busy.
BIZNOLOGY | MONDAY, AUGUST 6, 2012
[Product] Three Ways to Build Links in the Age of Google Penguin
Of course, they’re not going to share a bunch of hype about your products. Image credit: Getty Images via @daylife. Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content. Why is this important? That’s what we’ll cover today. Now, it is all algorithmic. Internal Links.
WRITTENT | THURSDAY, MARCH 6, 2014
[Product] Write Like a Pro: Top 10 Secrets of Professional Copywriters
learned that good copywriters get to know so much about the product and the prospect and his or her wants, fears, assumptions, and lingo that the copy soon wants to burst forth as if a dam is breaking. the product’s features, advantages, and deep benefits. testimonials that prove your product has worked for others. Don’t rush.
SALES CHALLENGER | TUESDAY, MARCH 19, 2013
[Product] Measuring Sales Force Effectiveness
When it comes to individual sales reps and how they spend their time, companies often compare time spend to sales performance (called a time/productivity analysis; learn more here ) to identify and differentiate between high value activities and low value activities. How do you measure the effectiveness of a sales force? What did we miss?
B2B MEMES | TUESDAY, APRIL 5, 2011
[Product] Journalism, Aggregation, and Doing Things with Words
While on one level it may be useful to regard aggregation and journalism as things that are distinct but respectable, on another—where the aim is to persuade traditional journalists to accept aggregation—it may be more productive to argue the two things are one and the same. Three writers in particular stand out. Hence this blog entry.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JANUARY 25, 2013
[Product] Sales Prospecting Perspective Weekly Recap - Week of January 21, 2013
Responsiveness to your messaging and how well your product fits into the marketplace are two areas that can be uncovered rather quickly and easily through your calling efforts, as well as your target titles and feedback on collateral (what resonates?). First, as most of you are aware, I have a post to share with you that I read this week.
PUZZLE MARKETER | THURSDAY, OCTOBER 25, 2012
[Product] 5 Tips for a Fantastic Marketing Conference
Design your conference so they you can close, up-sell, and cross-sell your products. I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. Start off by introducing the problem.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JULY 19, 2012
[Product] Have You Refreshed Your Insides Sales Training Program?
You risk losing your audience with product overload or wasting precious time moving too slow. I recently sat in on a meeting with a team of BDRs and Management that are re-vamping the new hire training program. There are so many different thoughts and opinions on how to make the most of a training week. Learn. Practice. Shadow. Prove.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JUNE 29, 2012
[Product] Single And Looking For Leads
Or I may showcase how helpful our training program is if the prospect has expressed that they don’t want to deal with learning how to use a new product. I don’t know about you, but nothing gives me a greater sense of satisfaction than when I introduce two people and come to find out it has blossomed into a beautiful relationship.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 9, 2010
[Product] How Conscious Are You Of Your Prospects Time?
We recognize that it isn’t easy to get someone live, but from our perspective it just doesn’t make sense to launch into a qualification call/product overview with out getting their permission. When you’re cold calling into a prospect, do you take into account how much time they have to speak with you?
VERTICAL RESPONSE | FRIDAY, MAY 31, 2013
[Product] How to Build Your Twitter Community from Scratch
better icon might be a picture of one of your products, or someone using your product, especially if your username is the same as your company name. If you intend to attract new customers, post your daily specials, a new product you’re excited about, or a link to a blog post you’ve written. Step 4: Start Posting.
HUBSPOT | MONDAY, DECEMBER 31, 2012
[Product] 20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]
August 28: The world’s largest event for inbound marketers, INBOUND 2012 (a HubSpot production) overtakes Boston, MA for four days. You're probably knee deep in 2013 prediction blog posts -- posts looking forward to all the amazing things (hopefully all amazing, right?) marketing has in store for us in 2013. Big surprise. Yes, that’s right.
CONVERSIONATION | MONDAY, FEBRUARY 4, 2013
[Product] Why We Still Fight Over Social Media and Content Marketing
Product marketers. A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘ big content marketing fail ’. added a list of some below (impossible to be exhaustive). like that: it forces us to ask the right questions.
B2B MARKETING INSIDER | MONDAY, DECEMBER 23, 2013
[Product] 10 Top Insights On B2B Marketing From 2013
One of my favorites: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. 'Standard annual round-up post here. Top 10 posts of the year. Plus one bonus post. hope you enjoy this retrospective and thanks to all my readers and social supporters for all your help.
LOOPFUSE | FRIDAY, MAY 10, 2013
[Product] The Marketing Technology LUMAscape
Build awareness, drive the sales funnel, demonstrate ROI, properly package and position the company/product. 'This is a great albeit crowded graphic of the marketing technology landscape put out by the smart folks at Luma Partners. Let me reinforce that point – use technology to support your strategy and processes. Enjoy!
FEARLESS COMPETITOR | MONDAY, AUGUST 8, 2011
[Product] How to turn a good white paper into a great lead generation piece
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation: Great content or a great lead generation tool. What’s the difference? Jonathan Kantor of White Paper Source also blogged about this. You post it.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 22, 2011
[Product] When life knocks you down, get up
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Lead Generation Companies | The Power of Perseverance. Author’s note: One of my all-time favorite posts. Haunting music too. Really inspiring. Over and over and over.
FEARLESS COMPETITOR | SATURDAY, JUNE 11, 2011
[Product] Harness it in YOUR business – the power of B2B demand generation
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Demand Generation | Many need our free B2B lead generation content. That’s right. It’s all FREE! Need to learn B2B lead nurturing? If we can do it, you can too.
FEARLESS COMPETITOR | THURSDAY, JUNE 9, 2011
[Product] Lead Nurturing Overview
We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.. 20% more sales opportunities.
FEARLESS COMPETITOR | THURSDAY, MARCH 24, 2011
[Product] B2B Content Marketing: HubSpot May Be the Best in the World
Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Mike Volpe. Do Salespeople want more leads? Yes, indeed! I’ll just give you a taste of it.
VERTICAL RESPONSE | FRIDAY, JULY 26, 2013
[Product] What’s New Weekly: Tile and Update to Twitter Lead Generation Cards [Video]
In this episode, we highlight a cool new product called Tile and provide an update on a new feature to Twitter Lead Generation Cards. 'We’re back with another episode of “What’s New Weekly.” As always, look for a new episode every week. © 2013, VR Marketing Blog. All rights reserved.
MODERN B2B MARKETING | WEDNESDAY, JULY 24, 2013
[Product] 5 Ways to Assess the Success of Your Logo
What really matters though, lies less in the product than in the creative person or team that created it. 'Author: Alex Bigman For most businesses, acquiring or changing a logo feels like a momentous step. logo, after all, is the face of your brand. McDonald’s is inextricable from its arches. But how do you measure the success of a logo?
HUBSPOT | THURSDAY, SEPTEMBER 8, 2011
[Product] An Introductory Guide to Highly Effective LinkedIn Ad Campaigns
LinkedIn allows you to target ideal prospects for your products and services via PPC (pay-per-click) ads, and setting them up is easy. With over 100 million users, LinkedIn is the most popular social network for business professionals. An Overview of LinkedIn Ads. However, getting ads to perform well is an entirely different story.
TOM PISELLO | FRIDAY, OCTOBER 22, 2010
[Product] Accelerate Slow Sales Cycles with More Sales Enablement Investments?
Given this reality, many marketing organizations are investing in sales enablement tools and processes to accelerate deal flow and maximize the productivity of their sales teams. “Productivity is a science. Frugalnomics: Business Productivity and Cost Reduc. “Selling is an art, Galvin said. They do if they are.
VIEWPOINT | THURSDAY, AUGUST 30, 2012
[Product] PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software
simple example is a lot of the sites are these consumerized IT products that are being built in the Valley today. Or in some cases—like the Boxes of the world—there are 30 different people in an organization with their product. My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. It’s funny.
KOMARKETING ASSOCIATES | TUESDAY, SEPTEMBER 18, 2012
[Product] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
While the report does not delve into specifics, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. Paid search can be used for regional targeting and specific product/market interest. The Role of Social Media. Define Social Media Goals.
MODERN B2B MARKETING | FRIDAY, JANUARY 3, 2014
[Product] Embracing the Age of the Customer: How to Become Customer Obsessed
According to Munchbach and Miller, we’ve now entered “The Age of the Customer” – simply put, customers have elevated access to information about your product. They also now have elevated expectations of what your products can do. In today’s dynamic technology environment, new products hit the market every day.
AD YOUR COMMENT HERE | FRIDAY, JULY 1, 2011
[Product] [Jun 25 - Jul 1] Social Media Highlights
Google Take Out allow users to download a data bundle that includes all data stored in Google’s products, while Google Analytics adds “Social Tracking functions based on Google +1 Button. Google + Project Launched on Tuesday. The newly updated Google + UI highly resembles that of Facebook. The Project is still in Beta version.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, APRIL 20, 2011
[Product] How Are You Providing Value To Your Inside Sales Team?
Schedule a weekly call conversation around new verticals to dial into, a new product demo to watch or call shadowing sessions with your clients inside team. Sometimes in our business, it’s difficult to stick to a daily agenda or plan. Sales Management has its ups and downs. Sit in on calls with BDRs that are hitting road blocks.
HUBSPOT | MONDAY, NOVEMBER 29, 2010
[Product] Ben & Jerry's Complete Rejection Of Conventional Wisdom
How about you try doing a money back guarantee for your product as a test -- might it work better than all traditional marketing stuff combined?]. Once they started to get momentum in Vermont, they convinced some larger distributors to carry their products alongside Haagen Dazs. Brilliant! Guess what -- it worked! Fascinating!
WEBBIQUITY | MONDAY, APRIL 11, 2011
[Product] The Social Media Monitoring Metric We Need, But Can’t Get
Advertising is product- or service-focused: buy our product or service because it does A, B and C. Social media monitoring tools continue to proliferate in number and advance in functionality. But there’s one critical metric that remains elusive to measure. And real important. Good social media marketing creates positive karma.
TRADESMEN INSIGHTS | WEDNESDAY, DECEMBER 19, 2012
[Product] What Are Your Thoughts on Buying Groups and Trade Associations?
So my question is for those who don’t belong to a group (and don’t have a unique product), how do you justify going to one of these meetings ? I know there’s been lots of discussions on the pros and cons of buying groups over the years, and I’m not here to try to sway you one way or the other.
INBOUND SALES NETWORK | TUESDAY, MAY 17, 2011
[Product] The Importance of Social Media Marketing to Validate Your Customers Purchase Decision
New research from GroupM and comScore reveals that 48% of purchasers who started with a search engine search for products and subsequently purchased, are taking a social activity as a next step in the buying process to validate their decision. We are social animals. Business-to-Business is no different. Answers, and others. Your competition?
STORIES THAT SELL | THURSDAY, DECEMBER 1, 2011
[Product] Customer Quotes That Compel and Sell in Case Studies
For example, quote several people that were involved in the decision and usage of the product. In a customer story, quotes are the very voice of the customer, your sound bites. Without them, a story can feel flat. Studies have even shown that people who skim tend to read text that's called out in quotes more than the rest of a story.
HUBSPOT | SUNDAY, JUNE 2, 2013
[Product] BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week
Over the past few months, Google+ has made quite a number of changes to its layout and product features that give marketers better opportunities to engage with its 500 million users. 'Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks. Yahoo!
B2B MARKETING TRACTION | THURSDAY, JANUARY 17, 2013
[Product] Has B2B Social Media Marketing Crossed the Chasm?
In 1991 Geoffery Moore published Crossing the Chasm , which described how technology products move from launch through adoption by mass markets. I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. Pragmatists unite – it may be time to think about getting on board. b2b marketing social media
B2B MARKETING TRACTION | FRIDAY, JULY 20, 2012
[Product] B2B Website Technology: Why I Say, Proprietary-Smietary
work with small- to mid-size businesses for whom cost makes a difference and productivity is key. Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? In most cases, I recommend open source. get proprietary software.
B2B MARKETING TRACTION | TUESDAY, APRIL 13, 2010
[Product] Trade Show Tricks to Maximize B2B Marketing ROI
Send email or direct mail to attendees before the show, inviting them to the hospitality suite or your booth to receive a special gift, new industry whitepaper, product or service offering, etc. Tweet. Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. Spend the money!
B2B MARKETING TRACTION | THURSDAY, OCTOBER 6, 2011
[Product] Don’t Let the Tail Wag the Dog in Your Marketing Plan
My client made a decision to invest in improving and optimizing their LinkedIn profile, and then increase their LinkedIn activity by making more connections to customers, colleagues and prospects, answering questions related to their products and services, and participating in LinkedIn Group discussions. Your industry?
BUSINESS GROWTH DEVELOPMENT | FRIDAY, AUGUST 24, 2012
[Product] Never Cold Call Again Review
Hello fellow sales professional, You’ve probably been looking for a review of Frank Rumbauskas Never Cold Call Again System and you’re either based in the UK and wondering if this American has anything useful to offer (of just hot air) or you’re a US resident looking for a professional opinion about the product before you buy.
HUBSPOT | FRIDAY, JANUARY 31, 2014
[Product] 10 Award-Winning Websites With Kick-Ass Designs
The Russian-based coffee roasting company does a wonderful job in not only showing off its great product (that coffee in the middle makes me start salivating), but also in telling its story. 'Every once in a while I find a new website that makes me stop and stare. It''s a modern-day masterpiece. 10 Stunning Sites to Win Awwwards. Gravity.
VERTICAL RESPONSE | THURSDAY, APRIL 11, 2013
[Product] Should Brands Only Speak When Spoken to on Social Media?
Make clear that your primary reason for doing so is to provide the best possible product or service to customers.”. 'Most modern brands and businesses want a vibrant social media marketing campaign. But, figuring out the secret sauce of using your social media networks to engage users without annoying them isn’t always an easy task.
MARKETING CRAFTMANSHIP | THURSDAY, NOVEMBER 17, 2011
[Product] Making the Short List: How to Drive Top-of-Mind Awareness
For most companies, there is no way to predict when a prospect will purchase their product or engage their services. The Key to Making the Short List. Overlooking or taking shortcuts in what admittedly is a tedious task will submarine any effort to build top-of-mind awareness. Senior management must make CRM a priority.
B2B MARKETING UNPLUGGED | FRIDAY, JANUARY 25, 2013
[Product] Four Things Marketing Should Say “No” About in 2013
will grant you that a good show is also a wonderful place to build credibility, discredit your competitors, and launch a product, but I would challenge you to drop one show from your calendar this year and try doing some other lead generation with the budget. Are you feeling the love yet? Good for you. Period. Make sales pay.
INSIGHTIQ BLOG | WEDNESDAY, JUNE 13, 2012
[Product] Eloqua Raises the Bar Once Again
Jennifer is also a product manager for analytics, which provides a good vantage point on upcoming enhancements in Eloqua 10. There is a vast difference between our clients’ data and transactional requirements (think Big Data and B2C) and the world we operate in as a customer engagement agency with a very narrow B2B focus.
WRITESPARK | TUESDAY, FEBRUARY 2, 2010
[Product] E-books: More Than a New Marcom Fashion
Consider producing an e-book for a complex product or technology. Like women's fashion, some marketing documents are trendy for awhile, then considered unhip.only to emerge again a few years later in a new form. Yet an e-book isn't just a new facade that simply presents a book's worth of text in a format suitable for online reading.
B2B MARKETING UNPLUGGED | FRIDAY, DECEMBER 2, 2011
[Product] Sally Step Four: Keep Sales Away From the Email
I am considering sacrificing a goat in the parking lot so the Productivity Prevention Geeklords will disable the Outlook Send function for all the sales people who have my name. I am sure there are sales people out there who can write. I just don’t know where they are. And neither do you. They cannot write. It’s not their job.
DIGITAL VOICES | FRIDAY, JULY 16, 2010
[Product] Maximizing the effectiveness of your social marketing activities
For instance, are you trying to increase awareness of your brand or product? The proliferance of social channels over the last 5-6 years is simply amazing. It is a bit of a double-edged sword in that marketers now have many tools to connect and speak to their target constituents. may provide other platforms to communicate with our audience. .
SALES LEAD DYNAMICS | WEDNESDAY, SEPTEMBER 22, 2010
[Product] Do You Sell Perfume or Do You Sell Hope?
You’re buying peace of mind and more productive employees. “ In the factory we make cosmetics. In the drugstore we sell hope.”. That powerful statement is from Charles Revson, the founder of Revlon, and one of the great marketers of all time. Perfume is simply smelly (well, ok, pleasantly fragrant) water. It could change your life. Right?
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 22, 2013
[Product] A Live Marketing Made Simple TV show – @scottmonty of Ford at Social Media Camp NYC
Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. 'Buffer Every week I publish a new Marketing Made Simple TV show. But sometimes I also get to do something fun and interesting, like interview Scott Monty of the Ford Motor Company in front of a live studio audience at Social Media Camp NYC.
FEARLESS COMPETITOR | SATURDAY, APRIL 21, 2012
[Product] Our latest marketing project – Protegrity USA
Protegrity USA has a wonderful product, vaultless tokenization. That protects critical information like credit card numbers by storing “fake data” rather than actual card numbers, making actual data invisible to hackers. They own dozens of patents. They have world-class customers. And they are a customer of Marketo.
MI6 MARKETING AGENCY | WEDNESDAY, NOVEMBER 2, 2011
[Product] Our Fav Posts, Week of October 24
He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Helping Unlock the Marketing Puzzle. Here’s the posts he read, annotated and shared last week.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 7, 2011
[Product] Help Us Make September the Biggest Month Ever
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Help Us Make September the Biggest Month Ever! July and August gave us the most traffic ever for this blog – the highest in 5+ years!
FEARLESS COMPETITOR | FRIDAY, AUGUST 19, 2011
[Product] Find New Customers Fan of the Month – Kenny Madden
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. He can be reached at Kenny at spiceworks.com.
FEARLESS COMPETITOR | FRIDAY, AUGUST 5, 2011
[Product] Find New Customers Fan of the Month – Kenny Madden
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. He can be reached at Kenny at spiceworks.com.
FEARLESS COMPETITOR | TUESDAY, MAY 24, 2011
[Product] Content Marketing tips and techniques
We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B content marketing | tips and techniques. SoftwareAdvice.com invited me to do a guest video post for their very popular blog on B2B marketing.
FEARLESS COMPETITOR | SATURDAY, MAY 21, 2011
[Product] @fearlesscomp to appear on SLMA radio
Find New Customers helps companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Lead Generation | The Fearless Competitor to appear on SLMA Radio. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales.
FEARLESS COMPETITOR | MONDAY, MAY 16, 2011
[Product] Great guest bloggers coming
We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Aprimo hired Find New Customers because of our world-class network of top experts. Now we bring you these top experts as guest bloggers. You’ll know some of these too. Plus many more.
FEARLESS COMPETITOR | WEDNESDAY, MAY 11, 2011
[Product] How to Prioritize Sales Leads Part 2 – Mac McConnell of Bluebird Strategie
We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Lead Generation | How to Prioritize Leads | Part 2 of 3. In our last post, we shared part 1 of Mac McConnell of Bluebird Strategies talking about lead scoring at Software Advice.
FEARLESS COMPETITOR | THURSDAY, MAY 5, 2011
[Product] Changing direction | The difficulty in changing a tiger’s stripes
We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Had a very interesting conversation with an SVP of Marketing for a $500MM software company this week. Their challenge? They sell mainly to IT, but want to sell to business leaders.
FEARLESS COMPETITOR | WEDNESDAY, MAY 4, 2011
[Product] Jill Konrath on HubspotTV
We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Jill Konrath. Please support Jill! HubspotTV is the fun and witty sales and marketing show that airs for 20-25 minutes every Friday starting at 4:00pm ET at HubspotTV. Don’t Miss it!
FEARLESS COMPETITOR | WEDNESDAY, APRIL 20, 2011
[Product] The Definitive Guide to Making Quota
We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Sales | Tips from top experts. Ever wish you could discuss your sales challenges with top experts like Dave Stein, Jill Konrath, Kendra Lee or Kevin Temple? Now you can. What do you think?
SOCIAL MEDIA B2B | FRIDAY, NOVEMBER 22, 2013
[Product] Ways to Improve a B2B Cold Sales Call and Make it Social
She did a terrible job explaining the product and phone call demo she was trying to schedule. If this is a lead prospecting tool, let me know that companies similar to mine have increased their pipeline by 50% using their product, tool, service. 'Yesterday my cell phone rang and it was a Raleigh NC number that I didn’t recognize.
SYNECORE | MONDAY, MARCH 10, 2014
[Product] Social Mapping: Will Findery Make its Mark?
With Foursquare check-ins, Yelp reviews, Instagram captures, and daily postings of opinions throughout the social sphere, social media has become a well-saturated space of personal stories and product promotions. 'Social discovery is not a new concept. Did you know that Janis Joplin lived on this street? Bumping” Alerts. Notemap Building.
SALES CHALLENGER | TUESDAY, APRIL 16, 2013
[Product] Why You Should Question Your Sales Culture
Whether on a journey from product selling to solution selling, or on a transformation to build a Challenger organization, most of us are implementing changes to cope with increasingly informed buyers. 'Today, more than ever before, sales organizations are embracing change. And, can sales culture be changed anyway?
SALES CHALLENGER | TUESDAY, MAY 15, 2012
[Product] Cross-Selling: Mission Impossible?
Lack of knowledge of other products and divisions. The mission seems simple enough: engage customers with additional parts of our business. We know there are additional ways to be partnering with these customers that can benefit both parties. However, it always feels so difficult, often times, nearly impossible. What gives?
B2B MEMES | TUESDAY, APRIL 10, 2012
[Product] Blog Comments: Chaos or Currency?
Certainly the comments they approve and respond to all reflect a genuine and productive engagement with the topic. Are comments more trouble than they are literally worth? According to Animal’s Joel Johnson, the answer is a resounding Yes. believe I’m right, and I think it’s important to start the discussion. Please let me know.).