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  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 3, 2013
    [Product] What Google’s Latest Panda Update Means for Your SEO
    If you’re a business owner looking to draw attention to your products or services, you may have considered writing guest posts for high traffic sites in exchange for a backlink or two, either within the text or in your bio. Translation: don’t spam the Web with copies of your product pitch masquerading as an op-ed.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 4, 2012
    [Product] Publishing is dying because marketers are the new publishers
    free version of iFood Assistant makes sure to recommend Kraft products as part of the recipe, but there is also a paid version of the app replete with coupons. Does this move more Kraft product? Image by Getty Images via @daylife. Every time I come to New York City, I see the same scene. But very few people take them. cookbook.
  • CHIEFMARTECH  |  FRIDAY, DECEMBER 2, 2016
    [Product] 5 Disruptions to Marketing, Part 2: Microservices & APIs
    It must embed “marketing” into its digital products (growth hacking). It must creatively differentiate its products, marketing, and operations. The image above is from a MuleSoft presentation, Application Networks: Microservices at Netflix. AR, MR, VR, IoT, wearables, conversational interfaces, etc. Marketing Management
  • HUBSPOT  |  WEDNESDAY, MARCH 27, 2013
    [Product] The Marketer's Go-To Guide for Creating Data-Based Content
    If you have a product or service that inherently collects lead and customer data, you could use that to inform your content strategy, and to improve content quality. 6) Survey Data. We inbound marketers are a unique bunch. Luckily, we're also living in the age of social media, big data, and. well, the internet. Why yes, they can. photos.
  • MARKETING CRAFTMANSHIP  |  MONDAY, SEPTEMBER 12, 2016
    [Product] 7 Signs that You’re NOT a Thought Leader
    If you’re unwilling to provide insights, information and recommendations without making yourself the hero, or without directly plugging your firm’s products / services, then you’re not really practicing Thought Leadership. Thought Leadership is perhaps the most widely used and consistently abused strategy in professional services marketing.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Product] 23 Outstanding Social Media Marketing Guides
    Keri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g., Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors,  expectations will inevitably increase. How are social media marketing best practices evolving? do that for me?”
  • LEANDATA  |  MONDAY, MAY 2, 2016
    [Product] How ABM Is Helping Spiceworks Grow the Business
    As Co-founder Scott Abel explained in a video on the firm’s website: “We’ve become the most trusted marketplace for IT products and services on the planet.” Then, sales, marketing and product work collaboratively on establishing deep relationships within those companies. writing? New phrase, old concept. How many convert?
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Product] 7 Ways to Inspire Trust from Ecommerce Customers
    Whether this proof comes in the form of formal testimonials, reviews, a social media feed, celebrity endorsements, or even just the number of products already purchased, the most important thing is simply that you make it available. Getting people to spend money online is easier than ever, but that doesn’t mean it’s easy for everyone.
  • LEANDATA  |  MONDAY, NOVEMBER 21, 2016
    [Product] DIY Account-Based Plays in Three Easy Steps
    We used our own product to tag all the leads and contacts associated with those target accounts with the value of “2nd demo” in a segmentation field. Closing out with another marketing email featuring a second product datasheet. We’ve reached peak ABM hype. It also doesn’t involve having to buy the hottest, newest toy on the market.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2011
    [Product] Convincing the CEO to blog: Mission Impossible?
    Our blog is the hub of our social business initiative.  It plays a leading role in telling our company’s story.  It shows prospects and customers alike that we are a business that matters.  It’s the most cost-efficient way to tell a deep story about our products.  It’s critical for finding and cultivating brand evangelists.”. Next….
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 3, 2012
    [Product] Why Your Competitor’s High Google Ranking May be a Good Thing
    Over 45 days, the authors teamed up with a pet product company running a sponsored search campaign on Google, capturing daily data on clicks, orders and costs for the keywords used. by Jesse Noyes | Tweet this It’s a simple equation. Your competitor rises in Google’s search results, you take the hit. Easy math. What they found was surprising.
  • SNAPAPP  |  MONDAY, MAY 23, 2016
    [Product] 11 Overused Stock Photos to Ban From Your B2B Marketing
    Instead of slapping the forced high five team photo onto a landing page with a short form, create a product configurator with photos of your sales team members. Content production is only going to continue to increase, so there is no better time to focus on differentiating your brand. B2B content has become pretty formulaic.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 27, 2013
    [Product] It’s a Small (Online) World After All
    Me, an employee working on the production floor, was found independent of the company and was able to open up communication. Image via CrunchBase. First, a little recap about what I do for a living. work for Page One Power who is a link building exclusive company.
  • VIEWPOINT  |  FRIDAY, AUGUST 5, 2016
    [Product] What Does “Full Funnel Marketing” Really Mean?
    The book covers a wide range of “full funnel marketing” areas, including technology, sales enablement, productivity best practices and more. The core idea behind this book is that marketers need to embrace and take responsibility for the entire sales funnel, not just the top half. So how do Full Funnel Marketers measure their work?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Product] Why Amex OPEN Forum Is Still the Gold Standard For Content Marketing
    Purchase: Case studies promoting product offering: Finally, content intended to tip the scale and turn a prospect into a client should highlight customer success and promote products. Since its launch in 2007, American Express’ OPEN Forum has been considered the poster child for content marketing. Remember your audience is # 1.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2011
    [Product] 6 Steps to Implementing an Effective Lead Management Process
    This will help you identify your ideal lead picture for your product or service. Lead scoring is a key part of the lead management process in order to determine the lead’s potential interest in your product or service. that your products/services are right for them, propelling them through the sales cycle.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 11, 2016
    [Product] 6 SEO Strategy Basics Your CEO Should Learn
    Unless you were once a search product manager or engineer at Google, chances are you rely on others’ expertise to drive your knowledge. Constant production and refinement of content across media and channels should be planned and budgeted for in the same way your other marketing tactics are. Can we remove some copy from the page?”
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Product] Getting to the Heart of Customer Value and Sharing the Right Stories
    Not how you help their business ‘increase efficiency’ or ‘generate more revenue’, I’m talking about the real difference you make in the careers and lives of the individuals who made the painstaking decision to adopt your product or service? When have you felt a true sense of value from using the product or interacting with our team?”.
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Product] How to Tie Your Content Marketing into Your Account-Based Marketing
    Instead of one champion inside an account you’ll have several, giving your product or service continuity and your relationship with the account resilience. It can warm up targets before sales steps in, and it can help existing clients use your products and services better. Account-based marketing is having quite the run lately. It is.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 30, 2012
    [Product] Three Ways Personas Improved My Marketing
    thought I knew my prospect base (PR professionals, product managers and chief marketing officers) well enough to come up with content that would fascinate them. In this week's guest post, Bob Scheier illustrates the value of buyer personas. Read on for inspiration! And boy, did I get an education. Learning Curve. Was it kind of important?
  • BIZNOLOGY  |  FRIDAY, AUGUST 21, 2015
    [Product] Adaptive sourcing and digital transformation will put you in the winner’s circle
    Everybody has a plan to transform his business, while big companies aim to make the way they deliver services and products and how they interact with end customers more digitized and more consumer-oriented. Why do some companies seem to rely on their brand as the sole value, while others are able make  headlines for all the right reasons?
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 22, 2012
    [Product] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
    There is obviously more that you can do with your page, primarily by establishing robust Products and Services pages. Assuming that you currently work at the business for which you will be creating the page, you will be able to edit your company’s page by changing the settings for the page.  What other tips would you add? My Google Profile+.
  • HUBSPOT  |  SUNDAY, MAY 19, 2013
    [Product] YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week
    With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better. It feels like social media is easier to use than ever before. Check out this week’s round-up and let us know what you think.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 30, 2011
    [Product] Discover Your B2B Social Media Super Influencers
    Well, unless they approached you at your trade show booth and managed to convey their excitement about your products in a non-creepy, pre-internet way. Customers provide recommendations about your products and services. Every B2B company has advocates, fans and influencers, but they are not all created equal. Where do they share it? 3.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Product] How Social Media Capitalism Will Affect Your Future Marketing Strategy
    Skimlinks takes the URLs that people pin on Pinterest and attaches affiliate marketing referral codes to them, which allows Pinterest to get paid when a person discovers a product on the service and then visits a website to purchase that product. Create Blog Content Prospects Love - Stop talking about your products.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 12, 2011
    [Product] 4 Reasons Why LinkedIn (and not Facebook) Might be the Better Choice for Your Company
    Facebook Fan Pages allow people to interact via wall postings and optional applications, while LinkedIn Companies Pages allow professionals to recommend company products and services as well as add comments to their recommendations.  Admittedly, there are many similarities between the two sites.  For Facebook, these are called Fan Pages. 
  • MARKETING ACTION  |  THURSDAY, JULY 18, 2013
    [Product] Right-Sized Marketing Automation
    This can result in frustration and disappointment when anticipated gains in productivity and ROI don’t show up. However, we weren’t willing to give up the functionality and the features that had been available through the big enterprise product.”. Marketing automation could be called the Swiss Army knife of marketing technologies.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 14, 2015
    [Product] 9 Quick Tips for B2B Lead Generation to Implement Today
    When considering partners, choose: A company with products that complement yours, something your potential customers may need anyway. Here are a few tips for creating a great free offer: Provide a link to an assessment that helps prospects understand if your product is right for them. eads are the lifeblood of your business.
  • PAUL GILLIN  |  TUESDAY, JANUARY 26, 2016
    [Product] Here’s What 25 B2B Marketers Think Are the Key Trends in 2016
    Clearly, we need to do better.” – Erika Goldwater. “If your marketing is great but your product is bad, that, ultimately, means your marketing is bad, too.” – Carla Johnson. love this content concept, and it’s an idea more B2B marketers could adopt. picked a few quotes from the e-book that I really like.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Product] The 2013 Social Business Marketing Manifesto
    Marketers need to help our companies evolve from product promoters to social conversationalists. Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And so now there is a social business imperative. Marketers
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 8, 2015
    [Product] How to Make Social Proof Work for You
    When writing on the web about your services or products, I can’t emphasize enough the importance of testimonials and client reviews. Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion.
  • FATHOM  |  MONDAY, OCTOBER 19, 2015
    [Product] 10 Tips To Improve PPC Performance
    These steps also give search engines a better reason to show your ads precisely when people are looking for your product or service. The logic here is to drive users back to your site when they are once again shopping around for the products you offer. Even with fantastic results, continual tweaks are needed to maintain success. Digital
  • LEADERSHIP  |  FRIDAY, JULY 3, 2015
    [Product] Interesting Infographics: The Business Case for Personalization
    And when it comes to sales, personalization delivers clear returns on investment; 41% of consumers buy more when they receive personalized emails, 40% buy more when that personalization is multi-channel, and 39% buy more when products are suggested based on past orders. That’s why personalization stands out to us. Click To Tweet.
  • HALEY MARKETING  |  FRIDAY, APRIL 22, 2016
    [Product] Prince and Intellectual Property: How Legends Do Business
    For an artist, writer or musician, their creative work is their livelihood and the only product they have to offer. You may have thought about streaming some Prince music yesterday in a wave of sadness and nostalgia in the wake of his death. If so, you were likely disappointed. What’s The Business Lesson Here? Plagiarism Cuts Deep.
  • READYPULSE  |  FRIDAY, JULY 22, 2016
    [Product] Fashion Influencer Marketing: What Good Looks Like
    social influencer is someone who uses a social network like Facebook, Twitter, Pinterest, Instagram, YouTube, or other sites to deliver opinion pieces or feedback about a particular product. The fashion industry is a vibrant mix of artistry, inspired design, and creative marketing. What Is a Fashion Industry Social Influencer?
  • CONTENT MARKETING TODAY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Product] How Content Marketing Convinced Amy Adams to Join The Muppets Movie
    The video is not an expensive production. A Compelling and Affordable Video Did the Trick. Normally in Hollywood, when you’re trying to get someone to join the cast of a picture, it involves actors and their agents, directors, studios, sending scripts back and forth, and lots of other rigmarole. At worst, it is completely ineffective.
  • HG DATA  |  FRIDAY, NOVEMBER 4, 2016
    [Product] Company Culture and Teamwork Trump Systems
    And this is not just the opinion of the marketing department to make things sound “fluffy” and awesome, below are direct quotes from the HG Data sales and product teams. The workplace is changing. Most teams are made up various types of employees: on-site, remote, contractors and even bots! Relationships are built on trust.
  • CMO ESSENTIALS  |  TUESDAY, DECEMBER 8, 2015
    [Product] Do Marketing and Community Management Mix?
    To give you an example, there’s a real difference between your generic, could-be-any-community response of: “We value your feedback and strive to provide our community with the best experience possible within our next product release.”. Part 2 of 2. Value the 1-to-1 Personal Relationship (And Write Like You Do!). Be Transparent and Genuine.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 11, 2015
    [Product] The Making of Our Most Engaging (Halloween) Video Ever
    mean, obviously they didn’t plug the light bulb in, so I assumed that Blake and Mat added this in in post-production. If there was no secondary image then when Blake removed his own arm (yep – I just typed that) in After Effects during post-production there would just be a black hole where his arm was previously.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 10, 2012
    [Product] 6 Social Media Community Management Tips from a Digital Marketer Turned Community Manager [Interview]
    Pretty soon, she expanded her interest to include lurking on forums, testing competitor products, keeping an eye on Google alerts and connecting with the SEO PowerSuite customer service team to better understand the product and customer issues. Digital Marketer Turned Community Manager. Her supervisors took notice as well. What a job!
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 1, 2016
    [Product] Don’t Be a Sea Sponge: Use Customer Data to Improve Digital Content
    We’re like this: Customer data informs much of digital business—marketing, production, customer service—it would be difficult to find part of your company that doesn’t have a relationship with it. Customer data—what would marketers be without it? We’d all be sea sponges. We get poked around and bend to the ocean current.
  • THE ROI GUY  |  THURSDAY, MAY 14, 2015
    [Product] Roadmap for how B2B marketing and sales can use unique value to market better, stand out & sell more
    The Frugalnomics Survival Guide is a best practices roadmap, designed for B2B marketing, sales leadership, and enablement professionals, to help transition customer conversations and engagements from product pitches to selling with value. The book was published by Alinean Press, and is available from Amazon: [link].
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, DECEMBER 15, 2011
    [Product] Brands: It’s not enough to be liked
    What do your consumers want from you – coupons, product updates, cutting-edge video, exclusive deals or contests? Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Product] Savvy Speaks: Top Collaboration Tools
    It may take you a while to find your favorites, but you'll be happier (and more productive) if you limit your toolbox to only those tools you love, and eliminate the "fluff." Collaboration is an important element of being a freelance marketing professional. The Savvy Sisters share their favorites: Michele. Wendy. Jamie. Simple.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Product] Savvy Speaks: Can I Get a Witness?
    Testimonials are great, but stay away from generic testimonials like "Company A's product is awesome!" In these days of Web 2.0, no one wants to purchase anything without a review of some sort from the online masses. This week the Savvy Sisters weigh in on the do's and dont's of using testimonials to sell. Be specific.
  • SAZBEAN  |  MONDAY, JUNE 6, 2011
    [Product] Treat Your Customers Unequally
    For example, if you have a variety of products, some of which are one-time purchases and others are sold on a subscription model, there is a different lifetime value for each type of customer. Notice I didn’t say unfairly. said unequally. Unfairly isn’t nice (and isn’t good for business). Unequally is good for business.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 29, 2011
    [Product] Savvy Week in Review: April 29th
    How to Create 5 (Content Marketing) Products from 1 Interview by @ThomasClifford via @junta42. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Did you have spring? I'm pretty sure it came and went in one day here in the marvelous northeast. Typical. Crazy. Have a great weekend! by @markwschaefer.
  • SAZBEAN  |  THURSDAY, JANUARY 20, 2011
    [Product] Should You Use Facebook for Your Business?
    Also think about what they’re passionate about (no, it’s probably not your products). You might think it strange that I’m asking a question about whether your business should be on Facebook. Many businesses just assume that they should be on Facebook because everyone else is there. Do You Have Time for Engagement? Thoughts?
  • BIZNOLOGY  |  TUESDAY, JUNE 26, 2012
    [Product] Blogger outreach is earned media PR, isn’t it?
    It could be exclusive content, it could be unique access to a person or technology, it could be the generous use or advance access to a product or service with the express intent of giving them time to experience, review, and critique it to share it with their readers. ” (Wikipedia). This is a pity. Why is this a pity? Right? Or, both?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 17, 2015
    [Product] [Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention
    You may connect with a lot of potential prospects, but are they the right buyers for your product or service? Author: Dayna Rothman Inbound marketing is a proven and powerful earned strategy for creating brand awareness and generating leads. For marketers today, inbound marketing is more necessary than ever. Inbound Marketing b2b Consumer
  • JUNTA 42  |  SATURDAY, JULY 25, 2015
    [Product] This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
    Also, videos need to be truly focused on customer needs, not just about the company’s products and how to use them. He loves the way brands brought the concept of native advertising to life, creating engaging experiences that blended their products and services into the overall feel of the event. advertisers. This week’s show.
  • CONTENTLY  |  THURSDAY, DECEMBER 22, 2016
    [Product] 9 Standout Stories Our Clients Created in 2016
    Barilla responded with a health-focused campaign that demonstrated the ways gluten products, like pasta, could be part of a well-balanced diet. Shutterstock invented the products in the commercials, but all of the footage and editing features were part of the company’s product offerings. Tarzan in theaters.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 13, 2011
    [Product] Social Media Success Starts with Commitment, Not Pilot
    Cisco has seen huge success from social media (and other non-traditional channels) for product launches , but Cisco was investing in social media for years before seeing these results. One of the biggest differences between social media and most other marketing channels is the idea of developing an audience. Marketers test new opportunities.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 3, 2014
    [Product] Should You Market to Pain or Persona?
    Basically, products and services exist to answer the needs, challenges and desires of customers.  I just had an interesting conversation about campaign targeting with a really smart client. The technical definition of persona is “the way you present yourself to the world.” But In other words, to overcome their pain points. Carpe occasio.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Product] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. Relevanza ). 2. Wrong.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 1, 2013
    [Product] SEO is a most effective tactic, but it’s also very hard – MarketingSherpa research shows
    The one thing you’re expert in – your products and services. SEO is one of the most effective tactics in sales lead generation today, but it is also among the hardest to do, according to a study by MarketingSherpa, in their Chart of the Week. Special promotion for July 2013. Winners will be notified via email in early August.
  • SYNECORE  |  SATURDAY, MARCH 1, 2014
    [Product] What’s Missing In Your Marketing Strategy?
    Consistent Branding: Crossover between all types of shoppers, such as a customer who searches your product on their smartphone app but goes to the computer version of the site to make a purchase or vice versa, is becoming increasingly common these days. If you have a product to offer, show it being used. Integrated Marketing Strategy.
  • SYNECORE  |  TUESDAY, FEBRUARY 25, 2014
    [Product] Email Marketing In A Nutshell
    Whether your goal is to send out a series of lead-nurturing messages, an email blast to promote a limited-time offer, a monthy newsletter, or a special update about your company and its products or services, you have to consider how the audience will view it among the hundreds or thousands of other emails they receive each day. Takeaway.
  • WEBBIQUITY  |  TUESDAY, MAY 5, 2015
    [Product] The SEO Journey – How long before you start seeing results?
    These include whitepapers, FAQ section updates, blogging, expanding product descriptions and company information. Guest post by Jack Dawson. Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? Old vs. new SEO. In the past, SEO was about identifying the best keywords for businesses.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 8, 2013
    [Product] Sales Leadership: Learning by Observing
    Ken Thoreson provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. Learning by Observing. How they closed. . also asked several of the other speakers to provide feedback on my session. Remember: Inspect what you expect ! Have an Awesome April! 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 7, 2014
    [Product] Why Hackers Take Down Sites (and How to Protect Yourself)
    Blameless users simply trying to accomplish a routine task (such as order a product or read a blog) are unable to proceed due to a denial of service attack (often referred to as a “DoS” or “DDoS” attack). By Kerry Gorgone, {grow} Contributing Columinist. Why do the Bad Guys try to take down our websites? Fighting back.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 18, 2012
    [Product] The 7 Questions That Unlock Social Media Traffic Secrets
    How does xxx product (what we sell) solve her problems? How does that affect the sales of your product if you market to person A and not person B? If you’re reading this post you are interested in generating traffic via social media. What demographics does she fall into? How much does she earn? Where was she educated? Her problems?
  • SALESFUSION  |  FRIDAY, MARCH 21, 2014
    [Product] Creating a Lead Generation Model
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half].
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 19, 2016
    [Product] Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump
    Or actress and entrepreneur Jessica Alba, who co-founded The Honest Company, which delivers affordable, eco-friendly home and baby products right to your front door. Give the media something to talk about, a reason to tout your product, a cause that makes your brand stand out. And make no mistake about it, everyone is watching.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 23, 2011
    [Product] Infusionsoft Helps Clients Map Their Marketing Strategy
    Of course, this is the same scope as traditional CRM, but the micro-business systems add stronger process automation than most CRM products. But that has more to do with pricing and sales models than the products themselves. Both are needed for marketing automation to reach to a wider audience. Okay, that was totally unfair. corporate?
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 11, 2016
    [Product] Get Found Online: 6 Principles of Quality Content
    Avoid “sales speak.”  The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services. How to get found online. That was one of the most common answers we heard to the question, “What is your biggest struggle?” during our recent client interviews. Isn’t it subjective?
  • SCRIBBLELIVE  |  WEDNESDAY, NOVEMBER 9, 2016
    [Product] How to Align Content Marketing and Demand Generation Teams
    I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [ read that blog post here ]. Now, I’d like to discuss the relationship between content marketing and demand generation. In fact, 85% of B2B content marketers say that their most important goal is lead generation.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 20, 2016
    [Product] Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now)
    The problem here is that even though users are able to discover new products on social platforms with ease, it’s a bit more complicated to buy them. To complete a purchase, users have to leave the platform on which they discovered a product and head to its retailer’s website. Buy Button Evolution. Limited Appeal.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Product] Online Marketers are Creepy
    Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Product] Online Marketers are Creepy
    Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 26, 2011
    [Product] Online Games Teach Kids Valuable Work Skills
    The goal is to develop the best products you can with what you have, through hard work and creativity.  . By Neicole Crepeau, Contibuting {grow} Columunist. Yes, you heard me right. The Amazing World of Minecraft. If you haven’t already heard of the indie game Minecraft, you will.  The game allows you to get quite sophisticated. Your kids.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 26, 2012
    [Product] Balihoo Offers "Local Marketing Automation" for Channel Partners
    This and similar seeds have since sprouted into a forest of products that help brand marketers work with dealers, distributors, franchisees, and agents. These products are part of the marketing automation industry, although their specialized nature places them on the periphery. So it was worth taking a look. I’m glad I did.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 5, 2012
    [Product] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
    You need to examine the report itself to see answers for individual products. As you might expect, products for larger companies have more features available. (In this and following charts, “feature availability” is the ratio the actual vendor scores to the highest possible scores. Real marketers care about what the systems can do.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 15, 2013
    [Product] What to Do if the Competition Stalks Your Customers Online
    Inbound marketing is the art of attracting, engaging and nurturing prospective customers so that they become new customers or buy more of your products and services. 2. It’s sad for the marketer who doesn’t have enough customers and connections to build a social network organically like I did. Be original, organic and true.
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 22, 2013
    [Product] Social Media ROI [Video]
    Social proof that a product or brand is worth purchasing 2. This is a great little video by Ignite Social Media  on the ROI of social media. While it’s quick in nature, it’s a good, high-level look at how social media effects the bottom line in various aspects of business. Transcript (Courtesy of Ignite Social Media). Awareness.
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Product] How to Add Pinterest's Buttons & Widgets to Your Website
    Place these buttons next to concept visualizations, infographics , product screenshots, etc. on blog articles, landing pages, product pages, other website pages, and even within email messages! Didjya hear the news? Yesterday, Pinterest launched business accounts! If you're feeling a little frazzled -- "Ahh! What do I do?
  • HUBSPOT  |  WEDNESDAY, JUNE 26, 2013
    [Product] The 7 Principles of Conversion-Centered Landing Page Design
    landing page is a standalone page that uses congruent design -- working toward a single collective purpose -- to usher your visitors toward the finish line, be it the collection of personal data or education about your product/service before passing the baton to the next phase of your conversion funnel. Landing pages sit at the heart of CCD.
  • ACT-ON  |  FRIDAY, NOVEMBER 13, 2015
    [Product] 10 Tips for Creating a Webinar that Gets Results
    Recruiting moderators and presenters is the next major step in the production process. You should brief them on the topic, key themes, format, and production schedule. Make sure they can meet the deadlines required for the webinar’s scheduled production date. 5. They come in formats that showcase the speaker’s expertise.
  • B2BBLOGGERS  |  MONDAY, APRIL 23, 2012
    [Product] Are You Ready for B2B Mobile Marketing?
    Creating engaging images and video delivers customers tremendous value for product research, education, training, installations, troubleshooting … the list goes on and on. Mobile computing is not only a challenge for consumer brands. In 2011, the number of mobile-connected tablets tripled to 34 million. Advertising. Creating Mobile Apps.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 17, 2012
    [Product] The Marketer's Ultimate Guide to Using Dynamic, Personalized CTAs
    Are they just doing research, or are they comparing your product/service to that of the competition? For example, for a visitor you've already identified as a marketing qualified lead , you might want to surface a more product-specific call-to-action such as a free trial offer. Just consider the stats for segmentation in email alone.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Product] 7 Reasons Calculators Are Your Next B2B Lead Capture Tool
    They also make it easier for an individual to present a new product or service to the decision maker. It also increases productivity, saving employees in the office from needing to have as many preliminary conversations leading up to a financial commitment. 4. Interactive content is game changer. What works better than real numbers?
  • NUSPARK  |  TUESDAY, OCTOBER 13, 2015
    [Product] The Relationship between Social Influence and Customer Experience
    It’s the natural by-product of developing a company culture dedicated to delivering extraordinary customer experience and nurturing relationships in every channel. Who influences you, and whom do you influence? For years there’s been talk about creating “brand advocates” with social media. So how do you develop social influence?
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Product] Foursquare Launches 'Promoted Updates,' PPC for Local Businesses
    This enables users to get the latest news from places where they're loyal customers about things like new specials, products, or other promos. These updates can include anything from a money-saving special, news about a new product line, or a photo of a restaurant's latest menu item. What Are Local Updates? What Are Promoted Updates?
  • BIZNOLOGY  |  MONDAY, NOVEMBER 17, 2014
    [Product] 3 Big trends converging for big branding opportunities
    This growing impact presents a unique opportunity for brands to develop new, credible, social purpose initiatives that will attract Millennials to new jobs, buy their products/services, increase their full engagement and encourage brand loyalty. Driving this growth in jobs and innovation is this Generation Y group. They are very restless.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Product] “If we just do _, everything will be fine”
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. “We need someone who knows Eloqua and Salesforce and has recently implemented it.&#.
  • HUBSPOT  |  FRIDAY, JULY 10, 2015
    [Product] Unify Your Publishing Database to Turbocharge Your ROI
    From growing subscriptions for products like print and digital subscriptions and special interest publications, to selling event tickets, or providing value for advertisers—a large organically cultivated audience is crucial. Publishers have faced several challenges with the explosion of digital media over the past ten years. Yikes. Media
  • NUSPARK  |  FRIDAY, JANUARY 11, 2013
    [Product] The Growth of Video and Mobile Marketing; Key Stats and Trends
    Partnering with media agencies that provide video and motion graphics services ensures creative production and high quality output, without a huge investment. As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Video Posts
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 24, 2012
    [Product] How Print Media Companies Are Adapting to a New Marketplace
    Often, these companies wind up expanding their offering beyond simply information and offering value added products and services. Instead, those companies producing these print products fulfill orders via print-on-demand. The difference has to do with how the consumer views the book product. Thanks Dominck. Online transition.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 20, 2012
    [Product] Everybody needs both Pinterest and LinkedIn
    As I’ve noted in the past, it’s the marriage of promotion, product, place and price that resonates most fully for your customer. (Photo credit: Christopher S. Penn). A few days ago, our fearless leader noted “nobody needs both Pinterest and LinkedIn.” ” And, generally, Mike’s absolutely right.
  • FATHOM  |  TUESDAY, MARCH 1, 2016
    [Product] Content Strategy Lessons from 2 Big, Successful Companies
    In other words, the leadership of this company know in order to find long-term success, they probably can’t rest on the superiority of their software product alone. Assuming your product/service is already excellent , you can then bring your “content game” up to speed. “Hit me over the head. Tell a unique story.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Product] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    Throughout your LinkedIn profile you should use keywords that are related to your products and services. My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound social selling. Use the Right Keywords.
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 7, 2015
    [Product] Why Your Website Needs a Good Cleaning
    They can find your horrible mission statement from 2009, the dumb photo of your receiving department’s holiday party and, who can forget the product brochure from 2004? Have you been keeping your website content up to date? Let me help you out. The answer is no. Why should we? Except this one, horrible fact: every page is a landing page.
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Product] 7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)
    Honda's Pinterest account features a mix of product-centric boards ("2012 Honda Civic Tour"), boards that tie in with Honda advertising campaigns ("What's on Your Leap List?") and a really unique concept called the #Pintermission, which Honda has undertaken to set themselves apart in the social media marketing world. Not necessarily.
  • TONY ZAMBITO  |  FRIDAY, MARCH 30, 2012
    [Product] Channeling Buyer-Based Experiences in SMB
    While the shiny object these days is inbound and the incessant promotion of content marketing, for some products and services, the ultimate deciding factor will continue to come down to the buyer conversation taking place.  © All Rights Reserved I-5 Design and Manufacturer. Therein lays the new buyer realities of today.  Really? 
  • INFER  |  TUESDAY, NOVEMBER 1, 2016
    [Product] Hacking Content Marketing With Predictive Analytics [Slideshare]
    those that are most likely to buy your product)? Additionally, we sat down with Sean Zinsmeister, Infer’s Senior Director of Product Marketing, to find out how his marketing team uses predictive insights in their own content marketing strategy, his predictions for the modern marketing organization, and more. Absolutely.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, OCTOBER 28, 2014
    [Product] Ready for Events That Work?
    For lunch, you can get away with doing a sales pitch or a product demo as long as there is some up-front value from your speaker. Ideally, time it around a content launch, like a new white paper, which is, I hope, timed to support a new product. I’ve got just three words for you: Breakfast. Lunch. Dinner. More on that later. mean it.
  • NUSPARK  |  SATURDAY, MAY 28, 2011
    [Product] An Email to Bob in Sales: Thanks for aligning with us in Marketing
    Dear Bob, It’s Paul in Marketing.  How are you?  I haven’t seen you much around the office lately; I know we’re both crazy busy people. Your definitions of quality leads differed from ours. We weren’t on the same page when it came to target marketing and reaching your desired sales-ready leads. You guys only knew the basics of Salesforce.com.
  • SYNECORE  |  FRIDAY, NOVEMBER 8, 2013
    [Product] Forget Mobile First: It’s Bigger Than That
    She goes seamlessly from a work email to plans with friends to putting something on Facebook—that jump between work, social, productivity and utility is all bound up in her phone, so it serves all those purposes…. We marketers love buzzwords and phrases. For Sephora, mobile is part of our strategy. Youth Gone Mobile. Follow @chrshorton.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 10, 2011
    [Product] B2B Social Media is for the Long Haul
    Companies have developed pilot programs, created social media presences around events and even built social campaigns around product campaigns. It can be 6-9 months, with some cycles as long as 12-18 months for very complex products with many decision makers on the customer-side. Simple, generic product messaging is not what they need.
  • BIZNOLOGY  |  MONDAY, OCTOBER 26, 2015
    [Product] 3 priorities and 25 challenges for CMO’s
    CMO’s narrowly give the edge to excellent service (23%) over product quality (22%) and a trusting relationship (21%) ( Duke University ). CMO’s plan a +12.2% increase in spend for digital marketing vs. -2.1% for traditional advertising in next 12 months ( CMO Survey ). 23.8% of digital marketing budget goes to social media (CMO Survey).
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