BIZNOLOGY | MONDAY, OCTOBER 8, 2012
[Product] 7 Tips for Getting More Local Website Traffic
Customers in your area are likely to use some kind of location-based term when searching for local products and services. Photo credit: Wikipedia. Establishing a strong web presence is a challenge that every business owner faces. For small businesses in particular, generating local traffic is key. 1) Find Reliable Hosting. 5) Local Linking.
BIZNOLOGY | MONDAY, JULY 9, 2012
[Product] Every Digital Marketer’s Most Valuable Asset: The Extended Network
Offer free webinars, trials or discounts on new products. Photo credit: Wikipedia. Every job seeker knows that his network is the key to his next employment opportunity. In theory, every digital media marketer is or has been a job seeker at some point. So why does it seem that we only think about the network in terms of personal use? Events.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MARCH 28, 2010
[Product] Can Twitter be used as a workplace tool?
Employees equated interaction on BlueTwit as “family conversation. Users could engage in constructive criticism of company products since all discussion was internal. A recent research study by IBM indicates that micro-blogging sites like Twitter can be a powerful internal workplace communications tool. Why or why not? Digg this!
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 29, 2014
[Product] Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School
” For marketers, getting outside of the building and validating your marketing personas, for instance, means talking directly to people who are or might be interested in your products. 'Editor's Note: Today's post comes courtesy of Nikki Serapio , Manager of Marketing Community at Oracle. So get outside.”
THE FORWARD OBSERVER | THURSDAY, JUNE 12, 2014
[Product] Is Outbound Marketing Dead?
For instance, after a lead converts, they are more likely to next want information about your company before getting a price quote or product demo. In years past, when a buyer was researching a purchase, they had to contact the seller in order to learn about the product , pricing, options, guarantees, etc. It’s not that simple.
MODERN B2B MARKETING | FRIDAY, NOVEMBER 15, 2013
[Product] Prove Your Worth:10 KPIs for Marketers
To prevent churn, you need 360-degree view of your customer , and to constantly be monitoring customer satisfaction and usage of your product. What is it that causes someone to search for your product for the first time? What numbers would you give them? What key performance indicators (KPIs) would you use? Sales Revenue. Right?!
FATHOM | MONDAY, OCTOBER 21, 2013
[Product] Manufacturers Can Communicate Your Value through Internet Video for Educating Potential Clients
For the manufacturing sector, the uses of web video must be diferent, more strategic, and more about conveying the value of manufactured products or services offered by your company. Equipment spotlights, where the capabilities of that new CNC drill system or CAD system for enginering design can be shown-off to your viewing public.
FATHOM | WEDNESDAY, MAY 7, 2014
[Product] Taking Full Advantage of Google Ad Extensions: Tips for e-Retailers
Do you offer more variations of a product than a competitor? Utilize adgroup level sitelinks rather than campaign level and include these product variations and their landing pages in your sitelinks. For e-retailers, it is increasingly important to take full advantage of ad extensions. Sitelink Extensions. Call Extensions.
HUBSPOT | THURSDAY, AUGUST 22, 2013
[Product] Why Context Is the Future of Inbound
In HubSpot''s most recent product release , we''ve extended the concept of context throughout all of our content tools , and we believe inbound marketers will put this to use creating websites, landing pages, and emails that all work together to personalize the complete customer experience. 'Two goldfish go out swimming. How''s the water?".
HUBSPOT | WEDNESDAY, JUNE 6, 2012
[Product] All Contacts Aren't Created Equal: The Right Ways to Treat Your Email Opt-Ins
They have, however, indicated interest in your company, products, or services above and beyond simply subscribing to receive an update that a new blog post was published. But you should also be sending customers emails that make them better, smarter, faster with your product or service. Not every email address is created equal.
DIANNA HUFF - B2B MARCOM | TUESDAY, AUGUST 6, 2013
[Product] 50 Ways to Market Your Website to Generate Links
Products Tip #9: Dyson adds its URL to its vacuum cleaner handle. 'Last week, my good friend Jill Whalen asked people, “What’s a good tip for marketing a link-worthy website which in turn might actually garner links?” Her Question of the Week is my favorite part of the newsletter!). I’ve posted 50 of them below. Enjoy!
MARKETING ACTION | THURSDAY, APRIL 11, 2013
[Product] Tweetchat 101
Each conversation happening in the social sphere can give insight and intelligence that can be used to improve a company’s product offering, brand image, or sales strategy. 'What’s a Tweetchat? And why should you care? For all of you green social media users, Tweetchats are: Virtual meetings held on Twitter.
VIDYARD | WEDNESDAY, DECEMBER 18, 2013
[Product] WestJet Takes Holiday Video Marketing to new Heights
It’s got great production value, a charming story, and the secret sauce that has aunts and friends hitting the share buttons. 'Last week my aunt texted me to tell me to check my email. This may have been digital overkill, but clearly there was something I needed to see. WestJet Crafted an Experience for People. And They Really do Care.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 10, 2013
[Product] The CIO and Social Media: Embracing Change
Online chat was counter-productive to getting work done, so it should be shut off. Employees can sign up and receive incentives for sharing social messages that promote product launches, new content assets, events, and other important company information. The Old Way. Social as a Thoughtful Business Channel. Do not lie. Social Media
MARKETING ACTION | TUESDAY, APRIL 8, 2014
[Product] 70 New (Really) Marketing Automation Stats
Among B2B marketing managers, the most important criteria for a marketing automation system are (1) price, (2) product integration (e.g., Email is ranked as the #1 preferred communication channel by consumers for initial introduction to a product/service, learning about a product/service, and post-purchase follow-up about a product/service.
HUBSPOT | SUNDAY, SEPTEMBER 9, 2012
[Product] Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week
With this said, how can B2B marketers creatively sell some seriously unsexy products? Have you noticed anything different lately? Noisy yellow school buses, cute little backpacks, and excited children's chatter have filled the streets. That’s right. The kids are back in school! Do you know what that means? If not, you may want to start!
SALES INTELLIGENCE VIEW | MONDAY, SEPTEMBER 26, 2011
[Product] Join the Inner Circle and Become an Insider – InsideView Community
InsideView is a revolutionary product for sales and marketing teams. With so much data available to teams to identify prospects, qualify them and create opportunities, knowing where to start can be a burden. Intelligence on your prospects and customers gives you an edge over the competition. Filed under: Sales 2.0. Sales 2.0
SALES INTELLIGENCE VIEW | MONDAY, DECEMBER 3, 2012
[Product] Useful Tactics for closing a B2B Deal
B2B salesperson must not only understand products and people, but also market trends, industries and external and internal business processes. Regardless of how much your prospect researches you and your products before the initial conversation, their first impression of you sets the tone for the remainder of the sale.
SALES INTELLIGENCE VIEW | SUNDAY, DECEMBER 2, 2012
[Product] Who Sells More: The Quiet Rep, or The Aggressive Rep?
If you sell a complex product to a number of different clients, a quieter sales team may work well for you, and if you can’t afford to offer flexible options to your clients, an aggressive team will serve you well. It’s a good question to ask, but what is a sales personality, exactly? If you have to choose, what should you decide? Listening.
DIGITAL VOICES | WEDNESDAY, AUGUST 22, 2012
[Product] Best Practices for Implementing Site Search on your Web or Mobile Site.
This way, if a user misspells a complicated product name or subject, they will not become instantly frustrated and leave your site. A few months back I heard a woman say something that was surprising and commonsense. She said, “The Internet is really incredible, you know, you have all that information right there.” 1] [link].
INSIGHTIQ BLOG | MONDAY, FEBRUARY 27, 2012
[Product] Big D, little d, What Begins with D? Try Direct and direct.
Your Direct customers provide the perfect platform for testing, measuring and refining offers, products, and interactions across channels. Instead, spend your time, effort and resources on your top 10, 20 or 30% (depending on your business), increasing your understanding of your most valuable (current and potential) customers. Be social.
INSIGHTIQ BLOG | THURSDAY, NOVEMBER 3, 2011
[Product] Embracing Digital Customer Interaction
You will have to think more holistically about the kinds of measures that best help you to understand the depth of engagement with your customers and how well you are investing to deliver your messages and products to them. Many are "digital capable", meaning that they have the ability to plan and execute isolated digital tactics.
THE CRAP REPORT | WEDNESDAY, FEBRUARY 17, 2010
[Product] Top 100 Qualities of a Great Teleprospecting Rep – #91: Creative Thinking
Inevitably, no matter how much I studied my client’s product or service offering, some prospect wound up asking me a question that I didn’t know how to answer. Okay, before you read ANY further, I’m going to spoil this season of LOST for you if you read the following paragraph. I just want to make sure you understand that. You know what?
THE CRAP REPORT | WEDNESDAY, FEBRUARY 3, 2010
[Product] Keep Your Teleprospectors from Becoming LOST
Help your BDR’s by nailing down the top two or three titles in an organization who would want to buy your product or service. If you’re like me and my friends, you were pretty hyped up for last night’s season premiere of LOST. To tell you anymore within the confines of this blog would break the space-time continuum. What do you think?
TRADESMEN INSIGHTS | THURSDAY, DECEMBER 15, 2011
[Product] Is Mobile Marketing the Best Way to Reach the Professional Tradesmen?
If you put them on product packaging, make sure, for example, a how-to-use video is short and clear. Yes, I know the stats are overwhelming that of all smartphones today, over 50% connect to the Internet that way, and by 2014, 90% will be using mobile as a main way of staying connected. DON’T SEND PEOPLE TO A NON-MOBILE SITE.
HUBSPOT | TUESDAY, MAY 7, 2013
[Product] HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
We’ve used lots of different social media marketing software products, including our own software. So why do all the social media marketing products manage usernames and accounts, and not people? Today, social media is one of the key inbound marketing channels we use to grow our business. Social Inbox Custom Notifications.
ILLUMINATING THE FUTURE | SATURDAY, APRIL 10, 2010
[Product] Leading Lights: Marketing and PR Strategist David Meerman Scott
Before the Web came along, there were only three ways to get noticed: buy expensive advertising, beg the mainstream media to tell your story for you, or hire a huge sales staff to bug people one at a time about your products," he writes. We've been liberated to elevate our businesses and ourselves through the new tools of marketing.
BLUE FOCUS MARKETING | SUNDAY, JULY 10, 2011
[Product] Future of Ideas
The group stressed the importance of these components stating that “the mere advertisement, is not enough and it is important to not only involve the end consumers in the process, but to also have them contribute to the brand–either at the message level, or even at the sheer product level.” The Future isn’t what it used to be.
FATHOM | THURSDAY, OCTOBER 16, 2014
[Product] Holiday Marketing Planning for Retailers [Infographic]
Store locators and/or product locators. '3 in 4 consumers say online research will help them decide which gifts and brands they’ll buy this holiday. Much like 2013, holiday marketing in 2014 is more critical than usual because the holiday shopping season is shorter. October. SEO: Build out holiday deal pages with content. Free shipping.
B2B MARKETING MENTOR | WEDNESDAY, APRIL 2, 2014
[Product] Is Free CRM Software Right for Your Business?
Meanwhile, the reporting capabilities of a CRM system help evaluate the performance and productivity of sales and marketing efforts. To find out, we spoke to some of the most popular free CRM vendors on the market, as well as customers using their products. You’re also responsible for downloading and implementing product upgrades.
HUBSPOT | WEDNESDAY, SEPTEMBER 11, 2013
[Product] How to Pull Off Coca-Cola Marketing on a Diet Coke Budget
Now, the execution doesn''t have to be spreading your product physically around stores like Coke did, but you can spread personalization across your web presence. While Coke wanted to spread purchase of their product in Australia, maybe you want to spread the use of your product to a particular audience. Whoa, meta, right?).
HUBSPOT | SUNDAY, MARCH 23, 2014
[Product] How to Work Less, the Modern CMO & More in HubSpot Content This Week
Then, of course, there are always the issues of time management and productivity, no matter what department. This week in HubSpot content, we discussed time as it relates to all aspects of business to help you optimize your marketing, sales, and your productivity. 'This week in HubSpot content: time. Lewis. All things take time.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 25, 2012
[Product] How Sage Does Social Demand Generation
We found that there was a high volume of activity around HR products, and that included identifying the influencers,” Baird said. by Jesse Noyes | Tweet this When it comes to social media plenty of companies like it, want it, can’t get enough it. But many demand generation marketers don’t know what to make of it. Have a Strategy.
KOMARKETING ASSOCIATES | WEDNESDAY, OCTOBER 10, 2012
[Product] Webinar: Making SEO Fun In a “Boring” B2B World
“For many B2B companies, creating new content and thinking about link building can be daunting, especially if you don’t have a product people love to talk about. KoMarketing’s Director of Online Marketing Casie Gillette will be holding a free webinar with BrightTALK next Tuesday, October 16th at 3pm. Session summary.
BLOG MY CALLS | MONDAY, SEPTEMBER 23, 2013
[Product] The Imminent Release of Conversation Analytics
'In the next couple of weeks there is going to be a product release that will change the world of call tracking. It will likely change marketing analytics and big data as well. The release is Conversation Analytics from LogMyCalls. The Shortcomings of Call Tracking. Call tracking is awesome. We provide call tracking and it works great.
ENGAGE | TUESDAY, APRIL 12, 2011
[Product] 6 Content Marketing Lessons from Warren Buffett
But: “Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks.” W arren Buffett would have made an excellent blogger. He’s been through highs and lows in the stock market, and has always managed to come out on top. Simple, right?
SALES CHALLENGER | MONDAY, JUNE 2, 2014
[Product] 5 Ways to Deal With a Horrible Boss
On the flip side, bad bosses sap motivation, kill productivity and drive everyone crazy. Working for someone difficult will take its toll on your health as well as your productivity and performance. 'Everyone complains about their boss from time-to-time. In fact some in the U.S. consider it a national workplace pastime. Commiserate.
VERTICAL RESPONSE | THURSDAY, OCTOBER 24, 2013
[Product] 7 Steps to Improve Collaboration at Work
'Whether everyone in your company works from the same office or you’re part of a virtual team, engaging with others who have complementary perspectives can lead to increased productivity. Figuring out specific problems ahead of scheduled meetings ensures the time spent collaborating will be productive and efficient. Have an agenda.
HUBSPOT | MONDAY, NOVEMBER 7, 2011
[Product] 5 Genius Ways to Leverage Exclusive Video Content
Perhaps you want to pose questions about something related to your industry, or in some cases, your product. Inbound marketers love to share content. Many love producing videos even more. And why wouldn’t they? In fact, the average YouTube user is on the video-sharing site for 15 to 30 minutes per day. The results? Basically, it worked.
HUBSPOT | FRIDAY, JULY 1, 2011
[Product] How to Write the Best Blog Post EVER
Products aren't solutions. Don't cram a blog post full of product content. Instead, provide educational content that runs parallel to your product offering. Some of the most common blogging advice is to write great posts. That ends today. Here are common blogging assumptions to ignore on your quest for the perfect blog post.
SAZBEAN | MONDAY, MAY 13, 2013
[Product] The Future of Facebook is…. Grey?
Where is its money-printing AdWords product? 'Image via CrunchBase What is Facebook’s future? It seems to me, like it does to Derek Brown, that perhaps it’s stumbling slightly. The seeming failure of Facebook Home isn’t making the future look any rosier. Add to that the meh type of changes lately. appeared first on Sazbean.
SAZBEAN | THURSDAY, MAY 9, 2013
[Product] The Importance of Content Distribution to B2B Brands
Content marketing has therefore become much more than product and solutions collateral, campaigns, mailings, and fulfillment. 'newspapers (Tehr?n) n) (Photo credit: birdfarm) We all know that the B2B buying cycle is much longer than the typical B2C cycle (hello, <5 mins?). News & Notes
SAZBEAN | WEDNESDAY, FEBRUARY 27, 2013
[Product] Every Brand Will Need A Content Strategy
Content strategy often is the starting point before getting into the nuts and bolts activities which support it, like developing a content calendar, putting an editorial process in place or supporting content production with writers producers and creative talent. Both have their place and they can and should work together. News & Notes
SAZBEAN | WEDNESDAY, FEBRUARY 13, 2013
[Product] 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition
New customer acquisition is the primary objective, and search allows SMBs to get in front of prospective customers who aren’t already familiar with their brand, but are in need of their products or services. Social media is all the rave, and for good reason. News & Notes
SAZBEAN | THURSDAY, FEBRUARY 7, 2013
[Product] Word-of-mouth: focus on the steak, not the sizzle
Media, or product? Is social media, and the data it produces, overvalued? As companies continue to struggle the ROI from their social initiatives, some are starting to suggest that social’s impact might have been overestimated. According to Ed Keller, the CEO of Keller Fay Group, we may be doing just that in 2013. News & Notes
SAZBEAN | SATURDAY, FEBRUARY 25, 2012
[Product] Top Internet strategy, marketing and technology links for the week of February 25, 2012
Discover the Secrets of 9 Productive Bloggers: Blog Wise (ProBlogger). Here are the top Internet strategy, marketing and technology links for the week of February 25, 2012… . The Four Starring Roles Every Business Project Needs (Marketing Profs). Blogging: It’s all about doing the work (Jim’s Marketing Blog). Take the Test.
SAZBEAN | MONDAY, FEBRUARY 13, 2012
[Product] Is Your Blog Doing Okay?
We could take that a step or two further—a post like that could give you the expectation that you should be selling products, or even that you should be monetizing your blog. Last week, I told the story of how I achieved my best month ever on DPS. Neither of those ideas is necessarily appropriate for every blog, or every blogger.
SAZBEAN | FRIDAY, DECEMBER 16, 2011
[Product] Five key marketing trends for 2012: Are you being served?
Whether it’s a brand’s CSR strategy, product innovation or instructional demo – brand stories are never told via traditional TV ads. In a fluctuating economic world, it is essential for brands to adapt. Here’s how. Advertising-as-a-service. Traditional advertising must evolve. Connected devices. by Chris Gorell Barnes.
B2B MEMES | WEDNESDAY, DECEMBER 7, 2011
[Product] There Are Two Sides to Every Editorial Wall
Benkoil seems to recognize this when he writes (emphasis mine), “Can you name another business in which the people who make the key product are allowed, even encouraged , to be ignorant of how they make money?” My only complaint is with what seems to be his guiding premise: that the fault is all theirs. Ethics Journalism
SAZBEAN | WEDNESDAY, MARCH 23, 2011
[Product] Jumpstarting Your Crowdsourcing with a Bounty
Every business hopes to use the power of the crowd to spread the word about their fabulous products and services. Many are disappointed when they put this awesome offer out there and no one picks it up. Or they create and post a hilarious video that no one shares. What gives? free copies?), What are your thoughts?
SAZBEAN | WEDNESDAY, JULY 7, 2010
[Product] 5 Tips for Reaching Your Audience Online
Define Your Benefits – Understanding what benefits your product or service offers to your potential customers will help you fine tune not only your marketing, but also your content and can help you look in the right places to connect. It can help to think in terms of job titles. Be as specific as you can. Converse. What did I miss?
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JULY 24, 2013
[Product] Why Mad Men Marketing is Moot: Account Managing in the Digital Era
The conversation needs to move away from “We need five banner ads to go live in one week” to “We need to develop a strategy to increase Product X purchases 10% from last quarter.”. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. This is a real shame.
SYNECORE | THURSDAY, FEBRUARY 21, 2013
[Product] Not All Responsive Web Design is Created Equal
This is the difference between a visitor looking at your website and saying “Oh these are the products” (not thinking) versus “Where do I start? RWD is an amazing way to design your website that makes it possible for visitors to access your content anywhere, anytime, from virtually any device. Usability Trumps All. Why do they call it that?
B2B MARKETING SAVVY | THURSDAY, OCTOBER 8, 2009
[Product] Twitter Misunderstanding
Double think before you click, or risk suffering the consequences, Real time case study: An electronic firm last week issued news as part of a product line refresh. Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. Welcome!
B2B MARKETING INSIDER | TUESDAY, MARCH 5, 2013
[Product] The Future of Marketing – Adapt And Be Creative!
The way we’ve addressed these challenges is by having a focus on the customer – trying to understand their needs and opportunities and how we can support them via our products and channels to market. Today’s interview is with Telus Communication’s Social Media Marketing Manager Paula Cusati. Tell us about yourself?
B2B CONVERSATIONS NOW | MONDAY, APRIL 2, 2012
[Product] Adopt Zero-Time Selling and Boost Sales Now
Given the trove of information available on the Internet about every type of product and service, if a buyer still has a question for a seller after doing their online research, then their need for an answer is, by definition, urgent and critical. The book details 10 essential steps that can accelerate sales for companies large and small.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 13, 2011
[Product] Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 2
Yesterday' post described the first three steps in Raab Associates' vendor selection process: defining requirements, researching options, and testing vendors against scenarios. This post lists the four steps needed to complete the task. As before, there's a worksheet for each step that can be a model for your own, more detailed version.
FEARLESS COMPETITOR | MONDAY, AUGUST 29, 2011
[Product] Medium Sized companies struggle with B2B demand generation too
Young and inexperienced marketing managers can blast out emails and create product brochures. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Mid Sized Companies. Would they do better?
FEARLESS COMPETITOR | TUESDAY, MAY 10, 2011
[Product] (Don’t) Get Caught Snoozing: Reducing List Churn
By Bryan Brown, Director of Product Strategy, Silverpop. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Find New Customers is a Gold Silverpop partner. Introducing the Snooze function in email marketing. That’s all. Go grab it now!
FEARLESS COMPETITOR | WEDNESDAY, MARCH 23, 2011
[Product] B2B Lead Generation: Edelman Trust Factor 2011: Credentials Count More Than Ever
In the case of a product recall , the technical expert and the CEO are the preferred spokespeople (30 percent and 37 percent,respectively). Do Salespeople want more leads? Yes, indeed! Trust in experts rises—and after years of being at or near the bottom, CEO s see increase in credibility. Click here for the Executive Summary. About Edelman.
FEARLESS COMPETITOR | THURSDAY, JUNE 17, 2010
[Product] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad”
In contrast, most B2B websites are deadly dull – products, services, about us and other boring content. B2B marketers need to learn how to tell stories about their people, products and services. Have you heard of AMC’s critically acclaimed series “Breaking Bad? consider it an Owners Manual for B2B marketing today.
FEARLESS COMPETITOR | THURSDAY, JULY 25, 2013
[Product] Why Your Personal Brand Represents Your Career Insurance
Not bad for a product I’ve been using for only a few weeks. 'If you lost your job tomorrow, how would you and your family be affected? Undoubtedly it would be shocking and scary. You would have to apply for unemployment. You would have to update your resume. You would have to start looking for a new job. Are you ready for this? Quora.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 7, 2011
[Product] How Do You Do It? – My super secret (shh!) 6 Tips for blogging success
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | 6 Tips for Blogging Success. Help us make September the best month ever for this blog. Tweet it, share it, email it – tell the world. 1,085 Posts.
FEARLESS COMPETITOR | MONDAY, AUGUST 22, 2011
[Product] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Great show! It’s a must-watch! We thank J.
SALES PROSPECTING PERSPECTIVES | TUESDAY, JULY 30, 2013
[Product] Mass Email Campaigns Made Easy: Gaining Traction Through Simplicity
But let’s face the facts: It’s a big world out there, and the amount of businesses that can, and are, a good fit for any given technology or product is seamlessly endless. 'You get them in your inbox. get them in my inbox. Sometimes our email has the intuition to deflect them to our spam folder. Five sentences or less! Image: ©canstockphoto
SYNECORE | SATURDAY, JUNE 8, 2013
[Product] The Best Branded Content of the Week: June 8, 2013
The Internet seems to love bacon, so it comes as no surprise that Oscar Mayer should try and capitalize on this popular product. 'I’m not sure if it is due to the quickly approaching Father''s Day holiday, or simply a coincidence, but some of the best content marketing efforts from the past few days are quite clearly aimed toward men.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JANUARY 25, 2013
[Product] Sales Prospecting Perspective Weekly Recap - Week of January 21, 2013
Responsiveness to your messaging and how well your product fits into the marketplace are two areas that can be uncovered rather quickly and easily through your calling efforts, as well as your target titles and feedback on collateral (what resonates?). First, as most of you are aware, I have a post to share with you that I read this week.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JULY 19, 2012
[Product] Have You Refreshed Your Insides Sales Training Program?
You risk losing your audience with product overload or wasting precious time moving too slow. I recently sat in on a meeting with a team of BDRs and Management that are re-vamping the new hire training program. There are so many different thoughts and opinions on how to make the most of a training week. Learn. Practice. Shadow. Prove.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JUNE 29, 2012
[Product] Single And Looking For Leads
Or I may showcase how helpful our training program is if the prospect has expressed that they don’t want to deal with learning how to use a new product. I don’t know about you, but nothing gives me a greater sense of satisfaction than when I introduce two people and come to find out it has blossomed into a beautiful relationship.
GREAT B2B MARKETING | THURSDAY, OCTOBER 27, 2011
[Product] B2B Lead Generation – How Much Information Should You Capture?
If you have a well-developed website, with lots of relevant information about your products and/or services – your prospect s can educate themselves and come to you whenthey are ready to engage in the buying process. In I just read an interesting article at Web Ink Now, titled New B2B Lead Generation Calculus. Your sales process.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 9, 2010
[Product] How Conscious Are You Of Your Prospects Time?
We recognize that it isn’t easy to get someone live, but from our perspective it just doesn’t make sense to launch into a qualification call/product overview with out getting their permission. When you’re cold calling into a prospect, do you take into account how much time they have to speak with you?
MARKETING ACTION | TUESDAY, OCTOBER 14, 2014
[Product] Marketing Automation’s Growing Role in Customer Lifecycle Management
She has over 30 years of experience in corporate product marketing, demand management, and sales enablement roles. If you have an onboarding process that’s a very short one-week process, think about well what would happen if you would actually nurture that customer through their first year of using your product or service.
WRITTENT | THURSDAY, MAY 16, 2013
[Product] Does SEO Copywriting Limit Creativity?
Don’t be afraid to spend time between tasks doing “non-productive” things, like taking a walk, browsing competitors’ content, or chatting with customer service reps. Breaks not only recharge your creative batteries, they also make you more productive and help you generate new ideas. Image Credit: Kukhahn Yoga/Flickr. SEO.com. Hubspot.
HUBSPOT | THURSDAY, SEPTEMBER 12, 2013
[Product] How to Deliver the Perfect Sales Demo
Apply this logic to the product you are demoing: Be specific and tactful in what you show, why you show it, and what you say. Explain overall why this product exists, and link it to the prospect’s needs confirmed by the GPCT. Each feature you demo should tie back into this idea of "why this product is perfect to solve your problem."
WINDMILL NETWORKING | FRIDAY, APRIL 13, 2012
[Product] Help! I Need a Marketing Automation Vendor with Social Media Savvy
Corporate blogging tools for routing and publishing Links: Social Marketing , Aprimo Marketing Studio on Demand (click on Product Overview) Eloqua Incorporate social content in landing pages, from within the UI. Links: IBM Unica Interact ; IBM EMM (Products tab) Infusionsoft Publish emails and web forms to social channels. dynamics.
VERTICAL RESPONSE | TUESDAY, SEPTEMBER 9, 2014
[Product] Backlinks: Why They Still Matter and How to Build Them
natural link is earned because someone finds value in your site, page, products or content. Their blog features stunning real world product photos, weekend plans , and even a weekly playlist. This is why having quality links pointing to your site can help you gain more visitors organically versus relying on paid efforts.
ONPATH | TUESDAY, JULY 2, 2013
[Product] I am a Sales Pyrotechnician
Your Sales Trainer should not only know the product and the audience it’s intended for, but they should be able to step in front of the Sales Rep at any stage of the buying process and take the reins seamlessly. We’re critical of the output and we make changes on the fly to ensure a good overall product. am a Sales Pyrotechnician.
ONPATH | THURSDAY, NOVEMBER 15, 2012
[Product] FREE Salesforce Executive Breakfast (Ottawa)
About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Date : Thursday November 29, 2012 Time : 8:30-10:30am / Price : Free. Country Inn & Suites Kanata 578 Terry Fox Drive / Ottawa, Ontario Register Now : [link]. You’ll learn: 1.
ONPATH | WEDNESDAY, NOVEMBER 7, 2012
[Product] Oh Snap! No One is Opening My Emails
About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Most companies are doing email marketing, but few are doing it well. Spam filters, undeliverables and low open/click rates cause most emails to never reach the desired recipients.
ONPATH | MONDAY, MAY 7, 2012
[Product] Webinar - They're Just Not That Into You
About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Date : Wednesday May 23, 2012 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. B2B prospects don't care about your fancy packaging or glossy brochures. Not in sales.
ONPATH | MONDAY, NOVEMBER 21, 2011
[Product] Ottawa Salesforce User Group Meeting - November 24th 2011
About OnPath Located in Ottawa Canada, OnPath specializes in B2B Lead Generation and Appointment Setting for enterprise clients who sell complex products and services. Please join us for our next Ottawa Salesforce User Group meeting on Thursday November 24. The host for this meeting is Tim Rees, Adobe. Register Here: [link].
WINDMILL NETWORKING | MONDAY, APRIL 23, 2012
[Product] 5 Ways to Build Trust When Mixing Social and Marketing
Find ways to help your consumers use your product or service – solve problems – Believe in your product or service, then own lapses or gaps. In recent posts we have talked about the changing marketing landscape ; it’s a social landscape that is creating new opportunities and presenting new challenges. Have a personality.
HUBSPOT | THURSDAY, JUNE 30, 2011
[Product] 6 Ways to Instantly Improve Facebook Fan Engagement
Nurturing these current fans into even bigger fans will ultimately reward you with a larger following of super fans who will be more likely to share your content and spread positive messages about your company and its products/services. Ask them to share their thoughts on a new product, service, or feature you've launched. Participate!
WRITING ON THE WEB | WEDNESDAY, MARCH 21, 2012
[Product] Online Persuasion: Seeing Through the Eyes of Customers
Emotions play a more powerful role in what makes people click than facts, numbers and a rational assessment of your products and services. There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset.
WRITING ON THE WEB | FRIDAY, AUGUST 26, 2011
[Product] Get Personal: 5 Tips for Putting YOU in Your Blog
Rohit Bhargava’s written a whole book about it, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. If you’re writing for your business, how much of yourself should you include? How personal should you be? Don’t go overboard.
TOM PISELLO | FRIDAY, OCTOBER 22, 2010
[Product] Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.
According to the Harte-Hanks survey results, technology buyers become aware of new technology solutions most often through peers/ colleague interactions, magazines and trade journals, product review websites, search engines and industry analyst reports. Frugalnomics: Business Productivity and Cost Reduc. Do White Papers Still Engage?
WRITING ON THE WEB | THURSDAY, DECEMBER 9, 2010
[Product] Content Marketing Tips to Get More “Juice”
Make suggestions to other resources, including upselling to your products and services. Here are some content marketing tips to save you time and energy while getting more visibility on the Web. Then you expand each one into 3-5 blog posts. Write one longer article (600-850 words) that ties together the 3-5 blog posts you used in your series.
SALES INTELLIGENCE VIEW | MONDAY, JULY 16, 2012
[Product] Using Webinars to Build Credibility and #Prospect Lists
First, the prospect is attracted to sign up for the webinar based on the information that they want to receive, not necessarily on the product. Customers in all niches and industries are increasingly resistant to traditional sales messages and advertising. Some of this has to do with the changing nature of communication. Prospecting Sales 2.0
SALES INTELLIGENCE VIEW | TUESDAY, OCTOBER 2, 2012
[Product] How to Build a Lead Qualification Team
Communicating with leads to overcome objections and determine if a need exists between the product and the potential customer. Lead qualification representatives often make the first impression potential customers have of your company, so you want to trust that your reps present your company and products in the best light possible.
HUBSPOT | MONDAY, FEBRUARY 10, 2014
[Product] The 10 Best Parody Twitter Accounts to Follow
NotZuckerberg, however, parodies Facebook''s path to world domination with snarky comments about everything from earnings updates to product releases. 'The marketing spoof is one of the best and worst institutions in our industry. Done well, it can result in one hilarious comedy skit after another. The 10 Best Parody Twitter Accounts. Pigeon.
MODERN B2B MARKETING | MONDAY, JULY 26, 2010
[Product] 5 Questions You Must Ask Potential Lead Sources
In many cases, lead gen providers ask in-depth questions specific to the product or service being sought, as well as contact information. You only want leads that are genuinely interested in your products or services– not those who just signed up for chance at a free iPad or $100 gift card. Do you have a credit or return policy?
BUYEROLOGY | SUNDAY, APRIL 17, 2011
[Product] Importance of Context to Understanding the New Social Buyer Persona
Context also serves as the foundation of ethnographic and anthropological research often associated with the design of products or services as well as experience design. Image via Wikipedia. This is especially true when you consider there are several important strategic areas evolving at a rapid pace. What is Context?
HUBSPOT | TUESDAY, APRIL 15, 2014
[Product] Study: Everyone Talks 'Engagement,' Nobody Knows What It Means
Zappos, Dove beauty products, and T-Mobile are a few that Kolsky admires. “Just as a person would not engage into a long-term relationship with another person after just one meeting or interaction, a brand cannot expect their customers to engage with them after one interaction or product purchase,” Kolsky writes. Well, no.
E-QUIP | MONDAY, NOVEMBER 28, 2011
[Product] E-Quip Blog: Conducting Project Debriefings
Here are some guidelines for making these sessions productive: Keep the tone of the review positive. Sometimes production staff and junior professionals are reluctant to speak out in these meetings, especially in the presence of senior managers. Productivity. Monday, November 28, 2011. Conducting Project Debriefings. Posted by.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 24, 2014
[Product] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
Is there some sort of quiz or assessment that you can create around your product or service that plays to this? Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. ’, ‘What European City…?’,
SALES INTELLIGENCE VIEW | THURSDAY, DECEMBER 6, 2012
[Product] 5 Sales Blunders to Avoid when Prospects Are Ready to Buy
Once you’ve explained your product, it’s your turn to listen to what your prospect needs, and you can’t listen when you’re talking. As a salesperson, your skills make or break a deal. You own responsibility for bringing revenue to your company, but if you can’t cut it, you’ll lose a lot more than deals. Talking too much. Don’t cross it.
HUBSPOT | TUESDAY, MAY 13, 2014
[Product] 7 Quick Ways to Curate Industry Content for Your Blog
And while posts about an esteemed latest hire or an exciting product update are important pieces to help your readers keep up with company culture, the most impactful posts will be about your industry as a whole. Think about what your company does, and what products or services a buyer would likely purchase in addition to yours.
WONDERING OUT LOUD | WEDNESDAY, JANUARY 13, 2010
[Product] Information isn’t power anymore
They wanted information about your products and services and where better to go then the company website? Leigh Anne Reynolds of The B2B Lead Blog posted yesterday about tearing down the gates in front of her marketing content and watching the clickthroughs rise. But that was when information was power and that time is long gone. Difficult?
JUNTA 42 | WEDNESDAY, MAY 30, 2012
[Product] Finding Your Content Marketing Hedgehog
Once you find that, then you can look for where your product or service fits in. If you’ve read anything from Jim Collins , most notably the author of Good to Great , you know about the hedgehog. believe the hedgehog exists in content marketing as well. The Move to the Hedgehog. There was some backlash to this. Cover what you do best.
KOMARKETING ASSOCIATES | THURSDAY, APRIL 25, 2013
[Product] B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller
Companies can expect three core benefits: more pipeline, more productive sales reps, and higher revenue. Furthermore, They found that companies can expect to achieve an increase in marketing staff productivity between 1.5 and increase sales productivity by an average of 4%. What is Marketing Automation? and 6.9% Awesome!