SAZBEAN | WEDNESDAY, FEBRUARY 13, 2013
[Product] 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition
New customer acquisition is the primary objective, and search allows SMBs to get in front of prospective customers who aren’t already familiar with their brand, but are in need of their products or services. Social media is all the rave, and for good reason. News & Notes
SAZBEAN | THURSDAY, FEBRUARY 7, 2013
[Product] Word-of-mouth: focus on the steak, not the sizzle
Media, or product? Is social media, and the data it produces, overvalued? As companies continue to struggle the ROI from their social initiatives, some are starting to suggest that social’s impact might have been overestimated. According to Ed Keller, the CEO of Keller Fay Group, we may be doing just that in 2013. News & Notes
SAZBEAN | SATURDAY, FEBRUARY 25, 2012
[Product] Top Internet strategy, marketing and technology links for the week of February 25, 2012
Discover the Secrets of 9 Productive Bloggers: Blog Wise (ProBlogger). Here are the top Internet strategy, marketing and technology links for the week of February 25, 2012… . The Four Starring Roles Every Business Project Needs (Marketing Profs). Blogging: It’s all about doing the work (Jim’s Marketing Blog). Take the Test.
SAZBEAN | MONDAY, FEBRUARY 13, 2012
[Product] Is Your Blog Doing Okay?
We could take that a step or two further—a post like that could give you the expectation that you should be selling products, or even that you should be monetizing your blog. Last week, I told the story of how I achieved my best month ever on DPS. Neither of those ideas is necessarily appropriate for every blog, or every blogger.
SAZBEAN | FRIDAY, DECEMBER 16, 2011
[Product] Five key marketing trends for 2012: Are you being served?
Whether it’s a brand’s CSR strategy, product innovation or instructional demo – brand stories are never told via traditional TV ads. In a fluctuating economic world, it is essential for brands to adapt. Here’s how. Advertising-as-a-service. Traditional advertising must evolve. Connected devices. by Chris Gorell Barnes.
B2B MEMES | WEDNESDAY, DECEMBER 7, 2011
[Product] There Are Two Sides to Every Editorial Wall
Benkoil seems to recognize this when he writes (emphasis mine), “Can you name another business in which the people who make the key product are allowed, even encouraged , to be ignorant of how they make money?” My only complaint is with what seems to be his guiding premise: that the fault is all theirs. Ethics Journalism
SAZBEAN | WEDNESDAY, MARCH 23, 2011
[Product] Jumpstarting Your Crowdsourcing with a Bounty
Every business hopes to use the power of the crowd to spread the word about their fabulous products and services. Many are disappointed when they put this awesome offer out there and no one picks it up. Or they create and post a hilarious video that no one shares. What gives? free copies?), What are your thoughts?
SAZBEAN | WEDNESDAY, JULY 7, 2010
[Product] 5 Tips for Reaching Your Audience Online
Define Your Benefits – Understanding what benefits your product or service offers to your potential customers will help you fine tune not only your marketing, but also your content and can help you look in the right places to connect. It can help to think in terms of job titles. Be as specific as you can. Converse. What did I miss?
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JULY 24, 2013
[Product] Why Mad Men Marketing is Moot: Account Managing in the Digital Era
The conversation needs to move away from “We need five banner ads to go live in one week” to “We need to develop a strategy to increase Product X purchases 10% from last quarter.”. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. This is a real shame.
SYNECORE | THURSDAY, FEBRUARY 21, 2013
[Product] Not All Responsive Web Design is Created Equal
This is the difference between a visitor looking at your website and saying “Oh these are the products” (not thinking) versus “Where do I start? RWD is an amazing way to design your website that makes it possible for visitors to access your content anywhere, anytime, from virtually any device. Usability Trumps All. Why do they call it that?
B2B MARKETING SAVVY | THURSDAY, OCTOBER 8, 2009
[Product] Twitter Misunderstanding
Double think before you click, or risk suffering the consequences, Real time case study: An electronic firm last week issued news as part of a product line refresh. Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. Welcome!
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 10, 2013
[Product] The CIO and Social Media: Embracing Change
Online chat was counter-productive to getting work done, so it should be shut off. Employees can sign up and receive incentives for sharing social messages that promote product launches, new content assets, events, and other important company information. The Old Way. Social as a Thoughtful Business Channel. Do not lie. Social Media
SALES INTELLIGENCE VIEW | TUESDAY, OCTOBER 2, 2012
[Product] How to Build a Lead Qualification Team
Communicating with leads to overcome objections and determine if a need exists between the product and the potential customer. Lead qualification representatives often make the first impression potential customers have of your company, so you want to trust that your reps present your company and products in the best light possible.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 27, 2013
[Product] Aginity Puts a Customer Data Platform on an Analytical Appliance
Its current product, first released in January 2012, is based on tools it developed as a service agency. 'When your only tool is a hammer, everything looks like a nail. ve been illustrating the point recently by asking whether every system I see is really a Customer Data Platform (CDP). On to Aginity itself.
B2B CONVERSATIONS NOW | MONDAY, APRIL 2, 2012
[Product] Adopt Zero-Time Selling and Boost Sales Now
Given the trove of information available on the Internet about every type of product and service, if a buyer still has a question for a seller after doing their online research, then their need for an answer is, by definition, urgent and critical. The book details 10 essential steps that can accelerate sales for companies large and small.
FEARLESS COMPETITOR | MONDAY, AUGUST 29, 2011
[Product] Medium Sized companies struggle with B2B demand generation too
Young and inexperienced marketing managers can blast out emails and create product brochures. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Mid Sized Companies. Would they do better?
FEARLESS COMPETITOR | TUESDAY, MAY 10, 2011
[Product] (Don’t) Get Caught Snoozing: Reducing List Churn
By Bryan Brown, Director of Product Strategy, Silverpop. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Find New Customers is a Gold Silverpop partner. Introducing the Snooze function in email marketing. That’s all. Go grab it now!
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 13, 2011
[Product] Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 2
Yesterday' post described the first three steps in Raab Associates' vendor selection process: defining requirements, researching options, and testing vendors against scenarios. This post lists the four steps needed to complete the task. As before, there's a worksheet for each step that can be a model for your own, more detailed version.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 23, 2011
[Product] B2B Lead Generation: Edelman Trust Factor 2011: Credentials Count More Than Ever
In the case of a product recall , the technical expert and the CEO are the preferred spokespeople (30 percent and 37 percent,respectively). Do Salespeople want more leads? Yes, indeed! Trust in experts rises—and after years of being at or near the bottom, CEO s see increase in credibility. Click here for the Executive Summary. About Edelman.
FEARLESS COMPETITOR | THURSDAY, JUNE 17, 2010
[Product] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad”
In contrast, most B2B websites are deadly dull – products, services, about us and other boring content. B2B marketers need to learn how to tell stories about their people, products and services. Have you heard of AMC’s critically acclaimed series “Breaking Bad? consider it an Owners Manual for B2B marketing today.
FEARLESS COMPETITOR | THURSDAY, JULY 25, 2013
[Product] Why Your Personal Brand Represents Your Career Insurance
Not bad for a product I’ve been using for only a few weeks. 'If you lost your job tomorrow, how would you and your family be affected? Undoubtedly it would be shocking and scary. You would have to apply for unemployment. You would have to update your resume. You would have to start looking for a new job. Are you ready for this? Quora.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 7, 2011
[Product] How Do You Do It? – My super secret (shh!) 6 Tips for blogging success
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | 6 Tips for Blogging Success. Help us make September the best month ever for this blog. Tweet it, share it, email it – tell the world. 1,085 Posts.
FEARLESS COMPETITOR | MONDAY, AUGUST 22, 2011
[Product] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Great show! It’s a must-watch! We thank J.
HUBSPOT | FRIDAY, JULY 1, 2011
[Product] How to Write the Best Blog Post EVER
Products aren't solutions. Don't cram a blog post full of product content. Instead, provide educational content that runs parallel to your product offering. Some of the most common blogging advice is to write great posts. That ends today. Here are common blogging assumptions to ignore on your quest for the perfect blog post.
SALES PROSPECTING PERSPECTIVES | FRIDAY, NOVEMBER 8, 2013
[Product] Sales Prospecting Perspectives Weekly Recap - Week of November 8, 2013
This article advocates for healthy and productive tension between sales and marketing, which sometimes sparks creativity and ensures multiple sides of an issue are expressed. 'Happy Friday, blog readers! Here at AG, we’ve been hard at work having meaningful conversations with clients and continuously calling new prospects. Check it out!
SALES PROSPECTING PERSPECTIVES | TUESDAY, JULY 30, 2013
[Product] Mass Email Campaigns Made Easy: Gaining Traction Through Simplicity
But let’s face the facts: It’s a big world out there, and the amount of businesses that can, and are, a good fit for any given technology or product is seamlessly endless. 'You get them in your inbox. get them in my inbox. Sometimes our email has the intuition to deflect them to our spam folder. Five sentences or less! Image: ©canstockphoto
SYNECORE | SATURDAY, JUNE 8, 2013
[Product] The Best Branded Content of the Week: June 8, 2013
The Internet seems to love bacon, so it comes as no surprise that Oscar Mayer should try and capitalize on this popular product. 'I’m not sure if it is due to the quickly approaching Father''s Day holiday, or simply a coincidence, but some of the best content marketing efforts from the past few days are quite clearly aimed toward men.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JANUARY 25, 2013
[Product] Sales Prospecting Perspective Weekly Recap - Week of January 21, 2013
Responsiveness to your messaging and how well your product fits into the marketplace are two areas that can be uncovered rather quickly and easily through your calling efforts, as well as your target titles and feedback on collateral (what resonates?). First, as most of you are aware, I have a post to share with you that I read this week.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JULY 19, 2012
[Product] Have You Refreshed Your Insides Sales Training Program?
You risk losing your audience with product overload or wasting precious time moving too slow. I recently sat in on a meeting with a team of BDRs and Management that are re-vamping the new hire training program. There are so many different thoughts and opinions on how to make the most of a training week. Learn. Practice. Shadow. Prove.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JUNE 29, 2012
[Product] Single And Looking For Leads
Or I may showcase how helpful our training program is if the prospect has expressed that they don’t want to deal with learning how to use a new product. I don’t know about you, but nothing gives me a greater sense of satisfaction than when I introduce two people and come to find out it has blossomed into a beautiful relationship.
GREAT B2B MARKETING | THURSDAY, OCTOBER 27, 2011
[Product] B2B Lead Generation – How Much Information Should You Capture?
If you have a well-developed website, with lots of relevant information about your products and/or services – your prospect s can educate themselves and come to you whenthey are ready to engage in the buying process. In I just read an interesting article at Web Ink Now, titled New B2B Lead Generation Calculus. Your sales process.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 9, 2010
[Product] How Conscious Are You Of Your Prospects Time?
We recognize that it isn’t easy to get someone live, but from our perspective it just doesn’t make sense to launch into a qualification call/product overview with out getting their permission. When you’re cold calling into a prospect, do you take into account how much time they have to speak with you?
HUBSPOT | SUNDAY, SEPTEMBER 9, 2012
[Product] Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week
With this said, how can B2B marketers creatively sell some seriously unsexy products? Have you noticed anything different lately? Noisy yellow school buses, cute little backpacks, and excited children's chatter have filled the streets. That’s right. The kids are back in school! Do you know what that means? If not, you may want to start!
VIEWPOINT | THURSDAY, MAY 30, 2013
[Product] Good Reads for B2B Sales - Lessons from NHL Playoffs
Successful sales reps of the future will need more knowledge than just product knowledge, says Jonathan Farrington. 'Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles.
TRADESMEN INSIGHTS | TUESDAY, NOVEMBER 1, 2011
[Product] New IBM Study Addresses Major Challenges Facing CMOs
new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to traditional marketing methods of brand and product marketing. As CMOs struggle, there is a window of opportunity for ad agency new business. .
BLOG MY CALLS | WEDNESDAY, JANUARY 15, 2014
[Product] Direct Marketing and Social Media Q&A With Debra Ellis
Customers want to access to the products and services they need with minimal effort at a reasonable price. The second biggest misconception is that people know what they want and how to use companies’ services and products. Social media provides opportunities for companies to showcase products and services in real world settings.
VERTICAL RESPONSE | TUESDAY, SEPTEMBER 9, 2014
[Product] Backlinks: Why They Still Matter and How to Build Them
natural link is earned because someone finds value in your site, page, products or content. Their blog features stunning real world product photos, weekend plans , and even a weekly playlist. This is why having quality links pointing to your site can help you gain more visitors organically versus relying on paid efforts.
ONPATH | TUESDAY, JULY 2, 2013
[Product] I am a Sales Pyrotechnician
Your Sales Trainer should not only know the product and the audience it’s intended for, but they should be able to step in front of the Sales Rep at any stage of the buying process and take the reins seamlessly. We’re critical of the output and we make changes on the fly to ensure a good overall product. am a Sales Pyrotechnician.
ONPATH | THURSDAY, NOVEMBER 15, 2012
[Product] FREE Salesforce Executive Breakfast (Ottawa)
About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Date : Thursday November 29, 2012 Time : 8:30-10:30am / Price : Free. Country Inn & Suites Kanata 578 Terry Fox Drive / Ottawa, Ontario Register Now : [link]. You’ll learn: 1.
ONPATH | WEDNESDAY, NOVEMBER 7, 2012
[Product] Oh Snap! No One is Opening My Emails
About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Most companies are doing email marketing, but few are doing it well. Spam filters, undeliverables and low open/click rates cause most emails to never reach the desired recipients.
ONPATH | MONDAY, MAY 7, 2012
[Product] Webinar - They're Just Not That Into You
About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Date : Wednesday May 23, 2012 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. B2B prospects don't care about your fancy packaging or glossy brochures. Not in sales.
ONPATH | MONDAY, NOVEMBER 21, 2011
[Product] Ottawa Salesforce User Group Meeting - November 24th 2011
About OnPath Located in Ottawa Canada, OnPath specializes in B2B Lead Generation and Appointment Setting for enterprise clients who sell complex products and services. Please join us for our next Ottawa Salesforce User Group meeting on Thursday November 24. The host for this meeting is Tim Rees, Adobe. Register Here: [link].
MARKETING ACTION | TUESDAY, OCTOBER 8, 2013
[Product] Blurred Lines: Where Does Marketing End and Sales Begin?
Here’s one very simple example: 78% of purchasers now start the buying process with a web search, and at least 50% turn to social media and peer reviews to glean insight about a particular product or service. The buyer begins to develop product preferences, which may or may not be borne out through the sales process. Awareness.
VIDYARD | FRIDAY, MARCH 14, 2014
[Product] 6 Proven Ways to Become a Powerful Video Storyteller
Personify a product or the problem. Rather than talking about their enterprise software offerings, this video is all about the overarching theme of connections: By using relatable moments to showcase how real people interact, SAP demonstrates the connections they help facilitate without ever having to talk about a product. The premise?
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 25, 2012
[Product] How Sage Does Social Demand Generation
We found that there was a high volume of activity around HR products, and that included identifying the influencers,” Baird said. by Jesse Noyes | Tweet this When it comes to social media plenty of companies like it, want it, can’t get enough it. But many demand generation marketers don’t know what to make of it. Have a Strategy.
THE POINT | WEDNESDAY, JUNE 26, 2013
[Product] Checklist: 5 Ways to Minimize Webinar No-Shows
However, in the context of, say: lead nurturing , getting a prospect to attend the event, see your product, listen to your vision/message/expertise/thought leadership, etc. 'First, a question. From a marketing perspective, does it matter if prospects actually attend Webinars once they register? First, let’s talk about “optimal” attendance.
KOMARKETING ASSOCIATES | TUESDAY, OCTOBER 28, 2014
[Product] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
While these are noteworthy differences, the thing that caught my eye the most was the fact that she often creates her own branded hashtags for products and events (ex: #KardashianGlow #KimKardashianGame #LetsHaveASockParty). Kim K.’s online ’s online presence is stronger than ever; with 24.6 million followers on Twitter , 20.3
B2B MARKETING INSIDER | MONDAY, DECEMBER 23, 2013
[Product] 10 Top Insights On B2B Marketing From 2013
One of my favorites: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. 'Standard annual round-up post here. Top 10 posts of the year. Plus one bonus post. hope you enjoy this retrospective and thanks to all my readers and social supporters for all your help.
HUBSPOT | TUESDAY, MAY 7, 2013
[Product] HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
We’ve used lots of different social media marketing software products, including our own software. So why do all the social media marketing products manage usernames and accounts, and not people? Today, social media is one of the key inbound marketing channels we use to grow our business. Social Inbox Custom Notifications.
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 11, 2014
[Product] How Big Data is Driving Business Growth
With products like GNIP , which allows its customers to do just that, companies are now able to visualize social behavior like never before. In the technology community, data has become likened to oil as the next great natural resource. Big Data Builds Community. Big Data Fosters Culture (Customer and Employee Retention).
HUBSPOT | WEDNESDAY, JUNE 6, 2012
[Product] All Contacts Aren't Created Equal: The Right Ways to Treat Your Email Opt-Ins
They have, however, indicated interest in your company, products, or services above and beyond simply subscribing to receive an update that a new blog post was published. But you should also be sending customers emails that make them better, smarter, faster with your product or service. Not every email address is created equal.
TOM PISELLO | FRIDAY, OCTOBER 22, 2010
[Product] Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.
According to the Harte-Hanks survey results, technology buyers become aware of new technology solutions most often through peers/ colleague interactions, magazines and trade journals, product review websites, search engines and industry analyst reports. Frugalnomics: Business Productivity and Cost Reduc. Do White Papers Still Engage?
WRITING ON THE WEB | WEDNESDAY, MARCH 21, 2012
[Product] Online Persuasion: Seeing Through the Eyes of Customers
Emotions play a more powerful role in what makes people click than facts, numbers and a rational assessment of your products and services. There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset.
WRITING ON THE WEB | FRIDAY, AUGUST 26, 2011
[Product] Get Personal: 5 Tips for Putting YOU in Your Blog
Rohit Bhargava’s written a whole book about it, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. If you’re writing for your business, how much of yourself should you include? How personal should you be? Don’t go overboard.
WRITING ON THE WEB | THURSDAY, DECEMBER 9, 2010
[Product] Content Marketing Tips to Get More “Juice”
Make suggestions to other resources, including upselling to your products and services. Here are some content marketing tips to save you time and energy while getting more visibility on the Web. Then you expand each one into 3-5 blog posts. Write one longer article (600-850 words) that ties together the 3-5 blog posts you used in your series.
SALES INTELLIGENCE VIEW | THURSDAY, DECEMBER 6, 2012
[Product] 5 Sales Blunders to Avoid when Prospects Are Ready to Buy
Once you’ve explained your product, it’s your turn to listen to what your prospect needs, and you can’t listen when you’re talking. As a salesperson, your skills make or break a deal. You own responsibility for bringing revenue to your company, but if you can’t cut it, you’ll lose a lot more than deals. Talking too much. Don’t cross it.
HUBSPOT | WEDNESDAY, SEPTEMBER 11, 2013
[Product] How to Pull Off Coca-Cola Marketing on a Diet Coke Budget
Now, the execution doesn''t have to be spreading your product physically around stores like Coke did, but you can spread personalization across your web presence. While Coke wanted to spread purchase of their product in Australia, maybe you want to spread the use of your product to a particular audience. Whoa, meta, right?).
TRADESMEN INSIGHTS | WEDNESDAY, MARCH 27, 2013
[Product] AmazonSupply – How Has it Affected Your Business in the Industrial, Construction Markets?
I assume many manufacturers are using them as another outlet for their products. With an 800 lb. guerilla like Amazon, once they come into your playground, things will certainly have to change. Big online giants are not new to this market. We’re used to the Grainger, McMaster Carr and MSC’s of the world.
BUYEROLOGY | SUNDAY, APRIL 17, 2011
[Product] Importance of Context to Understanding the New Social Buyer Persona
Context also serves as the foundation of ethnographic and anthropological research often associated with the design of products or services as well as experience design. Image via Wikipedia. This is especially true when you consider there are several important strategic areas evolving at a rapid pace. What is Context?
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, APRIL 17, 2013
[Product] [Video] How to Fight Your Biggest Sales Competitor (It's Not Who You Think)
Doing nothing is the absolute easiest thing for people to do -- even if the process or products they''re using now aren''t doing a good job. 'Who''s your biggest sales competitor? It''s not who you think. It''s the status quo. Over the years, I''ve always lost about 50% of my identified prospects to no decision. can live with that.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | FRIDAY, AUGUST 20, 2010
[Product] Creating Content that Attracts Prospects to You
The customer lifecycle begins with trading companies' content for prospects' attention and then gradually transforms into trading companies' products for customers' business. Product-focused marketing content fails to focus on the top priorities of prospects in favor of feature-oriented "show up and throw up” content. Mmmmm good.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MARCH 28, 2010
[Product] Can Twitter be used as a workplace tool?
Employees equated interaction on BlueTwit as “family conversation. Users could engage in constructive criticism of company products since all discussion was internal. A recent research study by IBM indicates that micro-blogging sites like Twitter can be a powerful internal workplace communications tool. Why or why not? Digg this!
E-QUIP | MONDAY, NOVEMBER 28, 2011
[Product] E-Quip Blog: Conducting Project Debriefings
Here are some guidelines for making these sessions productive: Keep the tone of the review positive. Sometimes production staff and junior professionals are reluctant to speak out in these meetings, especially in the presence of senior managers. Productivity. Monday, November 28, 2011. Conducting Project Debriefings. Posted by.
SALES INTELLIGENCE VIEW | FRIDAY, FEBRUARY 15, 2013
[Product] Are You Marketing to the Right Audience?
Figure out what needs to happen for your client to buy your products in the shortest amount of time possible. For example, if you sell legal management software, organizations and individuals in the midst of legal action are most likely to purchase your products. few practices, however, can help you understand your customers.
MARKETING ACTION | WEDNESDAY, APRIL 24, 2013
[Product] How to Link Content Marketing and Sales
Michiels identified productive content strategies you can employ, and introduced ways to measure and justify the investments. Outbound marketing is the traditional form of advertising communications, designed to promote and sell products and services to customers. Can you map content to sales results? Reduce the noise.
WONDERING OUT LOUD | WEDNESDAY, JANUARY 13, 2010
[Product] Information isn’t power anymore
They wanted information about your products and services and where better to go then the company website? Leigh Anne Reynolds of The B2B Lead Blog posted yesterday about tearing down the gates in front of her marketing content and watching the clickthroughs rise. But that was when information was power and that time is long gone. Difficult?
JUNTA 42 | WEDNESDAY, MAY 30, 2012
[Product] Finding Your Content Marketing Hedgehog
Once you find that, then you can look for where your product or service fits in. If you’ve read anything from Jim Collins , most notably the author of Good to Great , you know about the hedgehog. believe the hedgehog exists in content marketing as well. The Move to the Hedgehog. There was some backlash to this. Cover what you do best.
HUBSPOT | MONDAY, FEBRUARY 10, 2014
[Product] The 10 Best Parody Twitter Accounts to Follow
NotZuckerberg, however, parodies Facebook''s path to world domination with snarky comments about everything from earnings updates to product releases. 'The marketing spoof is one of the best and worst institutions in our industry. Done well, it can result in one hilarious comedy skit after another. The 10 Best Parody Twitter Accounts. Pigeon.
WRITESPARK | TUESDAY, OCTOBER 8, 2013
[Product] Maximizing the Content Value of an Interview Call
For example, the customer''s creative use of your product may be good source material for an application note. 'Good content is a shame to waste. Especially when it''s right in front of you, ready to be adapted for a document, video, or presentation. And so, a potentially very valuable marketing opportunity is wasted.
WRITESPARK | TUESDAY, AUGUST 13, 2013
[Product] Do You Need a Long-Form or Short-Form Copywriter?
Another benefit offered by long-form copywriters: They are able to translate these skills across multiple content types, including technical white papers, product brochures, web articles, e-books, and customer case studies. Sounds good, right? Different project types simply have differing needs for a writer''s knowledge, skill, and focus.
MARKETING CRAFTMANSHIP | FRIDAY, AUGUST 19, 2011
[Product] Brochureware Is Not a Dirty Word
Brochureware is the term used, often with derogatory marketing implications, to describe websites consisting entirely of static pages that promote a company’s products and services, people and value proposition. Brochureware simply sits online, like a printed brochure sits on a coffee table.
MARKETING CRAFTMANSHIP | WEDNESDAY, SEPTEMBER 21, 2011
[Product] Debunking the 80/20 Rule…and 4 Other Sales Force Myths
Myth: Sales productivity can be improved by teaching the successful techniques of the top 20% performers to the rest of the sales team. Do the top 20% really bring in 80% of the bacon? Some of the conventional wisdom that’s debunked in the article is worth noting, including: Myth : The Internet is making sales professionals obsolete.
WRITESPARK | TUESDAY, JUNE 12, 2012
[Product] White Papers: Too Much Fat, Not Enough Meat
Basic information about your company isn't the place to drone on about your company's mission, historical achievements, information about individual products, commitment to providing outstanding customer support, blah, blah, blah. According to an Eccolo Media survey of IT buyers, ". Avoid throat-clearing text. Segment lengthy content.
INSIGHTIQ BLOG | THURSDAY, JUNE 7, 2012
[Product] Choosing the Right Social Media Platform
Personally, I don’t want to see an offer or coupon on Pinterest- I want to see a great picture of your product and how I can use it in my daily life. I recently watched a video on Mashable and decided to share it with some of my “followers." Facebook, Twitter, Pinterest, Linked-In, Google+ and StumbleUpon. Where should I share this? .
CLIENT BRIDGE | THURSDAY, APRIL 26, 2012
[Product] Website Elements that Hamper Inbound Marketing
Generic Stock Photography Show pictures of real customers, real employees, your product, and your location, instead. Hubspot says that one of the central tenets of inbound marketing is "Do Not Annoy". And yet, many websites contain elements that only generate complaints from visitors. Here are Hubspot's 15 most annoying things on websites.
INSIGHTIQ BLOG | TUESDAY, APRIL 24, 2012
[Product] Embrace Your Digital Shadow
We work with digital data every day and I can assure you there is no lengthy historical, Hoover-like file on even your anonymous online behavior. First, the average online cookie only lasts 45 days. These two basic factors alone should put your mind at ease when contemplating the extensive digital tracks you may or may not be leaving behind. .
WRITESPARK | WEDNESDAY, MAY 4, 2011
[Product] Good Writers: You Can Never Know Too Many
new product launch needs several writers working in parallel. You may be perfectly happy with your current in-house and freelance resources for writing. If so, great! But not all writers can write everything well, in spite of their optimistic willingness to try. project needs a copywriter with highly technical knowledge.
CLIENT BRIDGE | THURSDAY, OCTOBER 6, 2011
[Product] Are You Failing at Marketing Automation?
From the Hubspot Blog, here are 10 signs that your marketing automation efforts aren't productive. You have to hire help just to work the numbers." Focus on quality rather than quantity. Analyzing marketing results should be done as close to real time as possible. You're using multiple systems and software packages to make it work."
CLIENT BRIDGE | WEDNESDAY, MARCH 16, 2011
[Product] Marketing Strategies to Maintain Your Online Reputation
The blogosphere provides customers with the opportunity to evangelize your product/brand if they have a good experience. Unfortunately, it also provides the opportunity to write a negative review when they have a bad interaction with your company. Use a team approach to blogging. Customers really want to hear from your employees.
CLIENT BRIDGE | MONDAY, MARCH 14, 2011
[Product] Balance Your Social Media Strategy
Valuable in finding out where you need to focus your research, thought leadership and product roadmap. If you're trying to establish yourself as a thought leader and using micromedia (i.e. Twitter) as your primary tool, you need to add longer content to the mix. Twitter has become overloaded. Quality isn't a factor. Another permanent archive.
INSIGHTIQ BLOG | MONDAY, FEBRUARY 28, 2011
[Product] Building the Data Foundation, A Brief Interlude – Master Data Management
product catalog, suppliers, and distribution channels). In Part I of this two-part (plus this update) series , I talked about the importance of building a solid data foundation, informed by an overarching data strategy. There are two closely related disciplines that best serve this purpose: Customer Data Integration (CDI).
BLUE FOCUS MARKETING | MONDAY, OCTOBER 28, 2013
[Product] Announcing Winners of 2013 #Nifty50 Top Twitter Men Writers!
These thought leaders understand that the greatest product of a good idea is more good ideas, and it’s great to see that their generosity and thought leadership in online communities is being recognized. 'In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. David Armano @armano.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 20, 2013
[Product] Executives long for “customer-activated company” but social media is a stumbling block
The “most radical” of the three shifts is an overwhelming recognition of the social web’s unleashing of customer influence and its impact on not just new product development, but collaborative approaches on business strategy. 'The business world wants to go digital … and fast. Craft engaging customer experiences.
LEAD VIEWS | FRIDAY, JULY 16, 2010
[Product] Blog to Generate Leads
Or it could be targeted at putting across how your offerings are different from similar products/services available in the industry. The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Name your blog.
THE ROI GUY | WEDNESDAY, FEBRUARY 2, 2011
[Product] CFOs Take More Control: Frugalnomics in Full Effect
This includes more CFO involvement in key decision making, including helping to set business strategy, deciding where to invest capital and even looking at product mix and go-to-market strategies. CFOs don’t want a dog and pony show, so the typical product PPT just won’t cut it – Product Selling to executives doesn’t work at all.
MARKETING EDGE | SATURDAY, JANUARY 5, 2008
[Product] Marketing Edge
About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
VOICE-BASED MARKETING | MONDAY, NOVEMBER 4, 2013
[Product] Actual ROI: Tracking Revenue to Determine Success
Also if your business offers multiple products/services, it’s important to understand what type of revenue each of your marketing efforts is driving. 'Many marketers struggle to determine their return on investment from marketing efforts because they are often unable to properly attribute actual revenue to the appropriate channel. Conclusion.
BIZNOLOGY | MONDAY, FEBRUARY 4, 2013
[Product] 3 More Critical Roles that Need SEO Skills
Rather, every person in digital media production needs to know how their work affects search effectiveness. Panda and Penguin. Last month , I wrote about how SEO is not just the domain of consultants. Thing is, if you rely on Google to discover your content and give it the value it deserves, you will often be disappointed. Paid Search Leads.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 24, 2014
[Product] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
Is there some sort of quiz or assessment that you can create around your product or service that plays to this? Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. ’, ‘What European City…?’,
B2B IDEAS @ WORK | THURSDAY, MARCH 10, 2011
[Product] Social Media Minute: For B2B Marketing Influence,use LinkedIn Groups
Resist the tempation to overtly sell your B2B product or service in your LinkedIn Group. The 2011 HubSpot State of Inbound Marketing report declares that LinkedIn is the most effective customer acquisition social media tool for B2B businesses. LinkedIn Groups are a key component for ongoing engagement with B2B prospects.
HUBSPOT | THURSDAY, SEPTEMBER 12, 2013
[Product] How to Deliver the Perfect Sales Demo
Apply this logic to the product you are demoing: Be specific and tactful in what you show, why you show it, and what you say. Explain overall why this product exists, and link it to the prospect’s needs confirmed by the GPCT. Each feature you demo should tie back into this idea of "why this product is perfect to solve your problem."
B2B MARKETING UNPLUGGED | TUESDAY, NOVEMBER 20, 2012
[Product] Why Marketing Needs to Find the Church Key
Forget about the milk, leave the honey for the vegan tea drinkers—you need to give your flock the religion with pulpit-thumping sermons from your product development people, branding guys, market research gurus, marketing geniuses and even the Squirrel Kings themselves. I met a guy named Dan on the plane the other day. thought so.
B2B MARKETING UNPLUGGED | THURSDAY, DECEMBER 2, 2010
[Product] The Furry Dead Things at the Unimpressed Feet of Sales
This can include rewriting product literature, redesigning your corporate stationery, whining about a lack of marketing support or exploring the contents on their left nostril. They have no idea how long it takes to write a product sheet. No bruises from the product manager’s gutting of a webpage. And what did you get? grunt?
TOMORROW PEOPLE | TUESDAY, JANUARY 15, 2013
[Product] Online Marketing: the Musical!
Ladies and gentlemen, boys and girls, we have a New Production underway! The show is filled with great ideas about online marketing and what you can learn about modern marketing techniques from a theatre production. Prepare your strategy properly, ensuring your entire team knows back-to-front how you’re trying to sell your products.
HUBSPOT | THURSDAY, JUNE 30, 2011
[Product] 6 Ways to Instantly Improve Facebook Fan Engagement
Nurturing these current fans into even bigger fans will ultimately reward you with a larger following of super fans who will be more likely to share your content and spread positive messages about your company and its products/services. Ask them to share their thoughts on a new product, service, or feature you've launched. Participate!
LOOPFUSE | FRIDAY, MAY 10, 2013
[Product] The Marketing Technology LUMAscape
Build awareness, drive the sales funnel, demonstrate ROI, properly package and position the company/product. 'This is a great albeit crowded graphic of the marketing technology landscape put out by the smart folks at Luma Partners. Let me reinforce that point – use technology to support your strategy and processes. Enjoy!
LOOPFUSE | MONDAY, MAY 21, 2012
[Product] LoopFuse in the Marketing Automation Times [Podcast]
Some highlights: Loopfuse started in 2007 so we have a relatively mature and strong product platform that does all the things that marketing automation needs to do. We have made ourselves unique in the market in terms of our focus on small to mid market businesses so we are not targeting the highest end of the market like Eloqua and Marketo.
PUZZLE MARKETER | SATURDAY, FEBRUARY 11, 2012
[Product] SnapTags vs QR Codes
One problem is that these scanable codes are visually non-descriptive of the product or company. A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk. They ‘re mostly random dots, squares, or other shapes.
LOOPFUSE | FRIDAY, JANUARY 6, 2012
[Product] Why choose LoopFuse for your marketing automation needs?
In fact, he wrote up a great post on his decision, the other products he reviewed, and why he chose us in his Lone Ranger Content Marketing post. Ask Bob Scheier and he’ll tell you. Here is our favorite part: Of the two, LoopFuse won me over because their customer list included VMware, ET ETC. Thanks Bob!
LOOPFUSE | FRIDAY, SEPTEMBER 30, 2011
[Product] Ladies and Gentlemen, Start Your Marketing Automation Engines
Making the decision to automate parts of your marketing process and to make use of a marketing automation software product are no exception. Sometimes getting started can be the hardest part. The benefits to doing this are measurable and seriously compelling , so what’s keeping you from getting started?