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  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Product] Marketing Mad Libs: Expert Edition [SlideShare]
    Jeremiah referenced Quirky and GE’s willingness to crowdsource product feedback, while Michael referenced resurfacing client content as one of the most underrated marketing tactics. As a group, we marketers can be a bit. verbose. Particularly when we add in experts and analysts who talk about marketing for a living. Nobody cares.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Product] How to overcome the fact that people are NOT reading your emails
    At least by taking the responsibility into my own hands I can steer the effectiveness of my email and business communications in a better, more productive direction. People simply are not reading your emails. They merely scan them in the hope of grasping the context of your business communications. ” Including any relevant links.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 16, 2012
    [Product] Sales Prospecting Perspective Weekly Recap - Week of November 12, 2012
    We started the week with a post regarding social prospecting and I provided an example of what NOT to do when trying to gain someone's interest in your product. Your ultimate goal should be to be comfortable enough the product and the message so that you don't sound like you are reading from a script. Now.on to our weekly recap.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 25, 2012
    [Product] Answers To Your Most Asked Content Marketing Questions
    Generally, the higher up in the funnel, the more the content should be about your buyer’s interests; and the lower in the funnel, the more permission you have to focus on your brand’s products and services. How often do you click through an ad that urges you to “buy product X”? Can you talk more about gated vs. ungated. Any tips?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 8, 2011
    [Product] What Challenges Do Content Creators Face?
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. BtoB Lead Generation : Content Marketing Challenges. So when we saw this great article in the MarketingProfs blog, we wanted to share it. It’s by Ron Ploof.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 27, 2011
    [Product] Marketo’s Definitive Guide to Lead Scoring
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Lead Generation | Only 1 out of 5 companies have a lead scoring methodology in place. This data, from a recent study on sales leads by Vorsight and The Bridge Group was appalling.
  • WRITING ON THE WEB  |  MONDAY, MAY 16, 2011
    [Product] Content Marketing with Videos: Free Webinar
    And it’s really easy when you use a monthly production service like I do: iMotionVideo , who does it all for me!). You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. Will be recorded!). link].
  • OPENTOPIC  |  WEDNESDAY, JULY 29, 2015
    [Product] How to Know When You Need A Content Marketing Platform
    What problems do they want solutions to? ". 2) You need to educate them about the unique product you offer. Perhaps you think putting together a content marketing strategy is something your company should do – eventually. Maybe you’ve mulled over the topic at a few business meetings. You're far from alone. Content Marketing Institute.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 30, 2014
    [Product] Why Should a B2B Sales Company Have a Facebook Page?
    What if a customer is vocal about being dissatisfied with your product or service and you''re no where to be found in order to correct and amend the situation? Let''s start off by saying that the B in "B2B" does not stand for boring. B2B companies often have a stigma of being boring and a bit drab compared to B2C businesses. To be found.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Product] What Hollywood and Cats Can Teach You About Creating Marketing Personas
    Take a sufficient amount of time to set up a scenario before jumping straight into the features and benefits of your product or service. The temptation to showcase your products and services as the best thing since sliced bread can be overwhelming. How would that help you sell more product? Marketer. Define a hero. Be Funny.
  • FIFTH GEAR ANALYTICS  |  MONDAY, OCTOBER 25, 2010
    [Product] Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand
    Before your prospects ever make a purchase, they are probably talking about you with their friends or researching your products online.  Martha Bush. We’ve been talking a lot at SIGMA Marketing Group recently about the end benefit we deliver to our clients.  Our paradigm has shifted from just acquisition and retention.  Share. Attract.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, MARCH 7, 2012
    [Product] Never Avoid the Opportunity to Get a No
    For any salesperson, the mere act of increasing the amount of product you show and services you offer increases both the yesses and no’s you will hear. Today's article is by Andrea Waltz , co-author of Go for No! Yes is the Destination, No is How You Get There. But what if that failure was actually the secret to success? Your Turn!
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 1, 2013
    [Product] Is Video An Opportunity For Marketers?
    Is it because video seems to be in the realm of agencies or production houses and a lack of in house skill? lf we’re going to focus on content marketing basics and deliver the kind of content our customers are looking for, then sooner or later we have to ask: is video an opportunity for marketers? Absolutely! years ago – Yes.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 21, 2015
    [Product] Design Disruptors: The Story Behind One Startup's Decision to Produce a Feature-Length Documentary
    Going into the conversation with Malpass, I was fascinated with the concept of creating a documentary to market your company and your product. How are they using it to sell their product? We're not trying to sell our product. Much more rarely, though, do teams actually execute on these crazy ideas. Planting the Seed.
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Product] Is “social media campaign” an oxymoron?
    Non-targets could win Hitachi consumer products and went to a separate database. If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach. You’ve heard of Farmville, right?
  • BIZIBLE  |  FRIDAY, JANUARY 22, 2016
    [Product] Eight B2B MarTech Leaders Share Their Perspective On Marketing Operations
    On Marketing Attribution: “In addition to performing a broad array of strategic marketing and technology roles, the marketing ops role must also be able to communicate what’s going on in marketing with the sales, finance, and product teams in terms that are meaningful to them. Let’s just say that it can get a little bit overwhelming.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Product] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. Faster meetings are more productive meetings, and they''ll get you back to your desk more quickly. Don''t be afraid to run big tests.
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Product] Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples
    Then, that data is used to fuel their eerily accurate product recommendations -- some examples of which are showcased at the bottom of this email. This makes sense because structurally, LevelUp relies on the customer (not the merchant) for product adoption, so it's important that customers love and understand how LevelUp works.
  • MARKETING ACTION  |  MONDAY, AUGUST 10, 2015
    [Product] How Important is Lead Scoring?
    Here are three areas where marketing and sales typically see the biggest improvements: Higher Sales Productivity. For example, a lead could have a very high score from reading/downloading content, but be from the wrong industry or company size to match any of your products. Is it after the prospect downloads that 17-page eBook? Right?
  • MARKETING ACTION  |  WEDNESDAY, MARCH 11, 2015
    [Product] Marketing’s Bright New Tool: Act-On Anywhere
    We don’t talk about the future much, and we don’t try to sell you on our products. If they’re spending time on certain areas of your web pages investigating one of your products, you’ll know that and can bring the topic up in your call. Editor’s Note —. This morning we announced Act-On Anywhere. Why did we do this? ” 2. three.
  • WRITING ON THE WEB  |  FRIDAY, JULY 15, 2011
    [Product] Online Persuasion: How to Write to Create Desire
    It doesn’t matter what industry you’re in, or what you’re selling, or whether it’s a product or an experience. When writing online , how can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. It’s easier than you might think. 
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Product] 4 Basic A/B Testing Tips for Beginners
    Having a person in your images as opposed to a product is just one example of a test you might want to try out. Let’s say you find that using images of people on your landing page as opposed to images of products improved click-through rates. Take a moment to think of your favorite meal. Feeling sick yet? Subject line. Headline.
  • BIZNOLOGY  |  MONDAY, JULY 8, 2013
    [Product] Why your social business platform doesn’t have 100% adoption
    The technology adoption lifecycle model describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups. That’s not to say that your enterprise social platform is doomed to fail or to be a niche product. Photo credit: Wikipedia.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 17, 2014
    [Product] 11 B2B Website Mistakes and How to Avoid Them
    Make sure that your writer doesn’t write boring content that is so typical for B2B product and service marketing! Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Your content is static.
  • SYNECORE  |  TUESDAY, MARCH 31, 2015
    [Product] Content Personalization: It’s What Consumers Want!
    While it’s not surprising that Amazon rakes in the cash from product recommendations, the fact that recommendations constitute such a large percentage of the company''s net revenue is notable. It’s not overtly obvious how valuable product recommendation sales are for Amazon, but this statistic puts an end to that mystery.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 3, 2014
    [Product] An Act-On Conversation: Anneke Seley and Shawn Naggiar Talk Inside Sales
    Manager, Global Inside Sales, HP Enterprise Security Products. And today’s world there’s just so many choices from social, to sales and market productivity products, analytics, gamification, it gets crazy. Manager, Global Inside Sales, HP Enterprise Security Products. What do you think about all of this?
  • BLUE FOCUS MARKETING  |  SUNDAY, OCTOBER 3, 2010
    [Product] Simply Authentic Branding
    Keeping the brand simple makes it easier to be authentic with the consumer. “We say to our clients ‘…Let’s sit down and talk about the kind of products, the kind of services [and] interactions that you want to have with your customers… How does that all need to change in order to make this direction a reality?” “Simple is Smart&#.
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Product] 10 Pinterest Infographics: Visual Explanations for a Visual Social Network
    Pinterest has opened up a whole new platform for featuring products, but will it completely change how people purchase? As of Q1 of 2012, Pinterest had generated 11.7 million unique visitors. And here at HubSpot, our main website receives 1,000+ monthly visits through referral traffic from Pinterest -- and all we do is pin some content !
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 26, 2013
    [Product] How to Send Perfectly Timed “Abandoned Cart” Emails
    For the buyer, it means a lost chance to experience and enjoy your product. To send a successful abandoned cart email, and recover your customer’s interest in your product, timing is everything. If customers add items to their virtual shopping carts, but never make a purchase, why not follow up? For the seller, it means lost revenue.
  • NUSPARK  |  SATURDAY, MAY 28, 2011
    [Product] An Email to Bob in Sales: Thanks for aligning with us in Marketing
    Dear Bob, It’s Paul in Marketing.  How are you?  I haven’t seen you much around the office lately; I know we’re both crazy busy people. Your definitions of quality leads differed from ours. We weren’t on the same page when it came to target marketing and reaching your desired sales-ready leads. You guys only knew the basics of Salesforce.com.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 9, 2014
    [Product] Discover 3 Types of Marketing Automation Engagements for Agencies
    Create editorial calendars, map content, schedule production, and upload assets. Content mapping, production, and uploading assets. The economy has recovered a bit, but it’s still a very competitive environment for marketing agencies, with thin margins … and thinner client loyalties. Provide Design and Development Services.
  • 3D2B  |  TUESDAY, OCTOBER 28, 2014
    [Product] What’s the ROI of Outsourcing B2B Telemarketing Services?
    They have people in place who are well-educated, trained in telemarketing best practices, good listeners and who enjoy making consultative calls — just what you need for marketing a complex product. Like most B2B marketers, you probably agree that the most successful way to create qualified leads is by using a human touch. Read more.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Product] How To Make Your Marketing Meme-tastic!
    The image links back to the product page on the Ikea website. So, why and how are these memes successfully marketing Ikea and its products? Author: Ellen Gomes Marketing professionals constantly develop content meant to engage and inspire consumers. and Left Shark. Meme Evolution. ’ anyone?) Marketing With Memes. Any solutions?”
  • HUBSPOT  |  FRIDAY, MAY 16, 2014
    [Product] Marketing Trivia: How Much Random Knowledge Do You Have?
    from Forrest Gump. 3) How much money (in billions) was spent on product placement in 2012? billion. 4) What 2013 blockbuster film holds the record for having the most product placement? Are you trying to win that elusive $50 gift card to your local watering hole? free t-shirt? Maybe just bragging rights? See how well you do. Gatorade.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 30, 2015
    [Product] 8 Things Your Website Needs to Increase Traffic and Sales
    The problem: Customers get frustrated that they have to scroll through pages of products or information to find what they are looking for. mobile version. The problem: More people now access the Internet on mobile devices than personal computers, which means you’ll want your customers’ mobile visits to your website to be seamless.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 5, 2012
    [Product] Book Review: Optimize
    ” It isn’t that you aren’t smart, but rather the words used inside of your company and those that your prospective customers use to describe the same product or service are often very different. •  Think about blog post topics from a variety of angles to keep it interesting. What motivates them? What do they care about?”
  • CONTENT STANDARD  |  THURSDAY, NOVEMBER 12, 2015
    [Product] What Is Content Marketing? It’s All About Control
    ” You, the consumer, decide if you want the product, and the advertiser—not only Netflix, but any company involved in the content marketing game— gently convinces through shared knowledge, interesting information, enriching experience, and most of all, a mutual trust and respect. What is content marketing? Let’s give it a shot.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Product] 3 Neuroscience Findings That'll Make You a Better Marketer
    When introducing a new concept (or a new product or service), it’s never good practice to bombard your audience with technical information up front. Marketers are constantly trying to grab the attention of their audience in new and innovative ways. Let''s play a little game of "Did You Know?" Did you know. But don’t be alarmed! Mix it up.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Product] Google Launches 'Google Related' to Offer Contextual Search Results
    So say you're reading an article about the launch of a new product or service you're researching. With Google Related, you'll also have the option of viewing other content relative to that topic -- like videos, product reviews, or other mentions of the product across the web. How Google Related Works. More Contextual Web.
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Product] 5 Fresh Ways to Improve Your Company Culture
    Meetings can be some of the least productive places in an office, and when people feel like their time is being wasted, they get upset, and feel undervalued. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Company culture is something that is very close to me. Period.
  • BLOG MY CALLS  |  TUESDAY, MARCH 18, 2014
    [Product] 6 Things We've Learned About Press Releases
    mean heck, we are a tech startup with investors, new products, tradeshows, increasing revenue, etc. Twice each month we write press releases and distribute them via PR Web''s marketing arm: Vocus. The service is good, the account manager takes good care of us, and their platform is easy to use. It won''t. In the 2.5 That''s not a good ROI.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, FEBRUARY 18, 2014
    [Product] Two Ideas for Breaking Through Sales Barriers
    You''re probably talking about your product/service way too early. Recently I was approached by a salesperson who was facing a tough challenge. When he gets his targeted buyers on the line he frequently has to deal with these sales objections: "We recognize your proven credentials but aren''t taking on any new suppliers.".
  • LEADERSHIP  |  TUESDAY, DECEMBER 10, 2013
    [Product] 4 Key Steps to Socialize Data in the REAL B2B World
    Online social circles create a buzz, generate interest in your brand and help boost visibility for your products and services. For example, if you engage customers through social media by asking for feedback that you will use to create the next version or upgrade of your product, that’s to their advantage. That one really gets my goat!
  • HUBSPOT  |  TUESDAY, MARCH 15, 2011
    [Product] 3 Strategies to Get More Sales Referrals With LinkedIn
    During the second session of Jill Konrath's Sales Productivity Summit , he'll show you that the real power in LinkedIn is in using clever search techniques. Before the advent of social media, you’d go to the clients who loved you most and ask them if they knew anyone who might be interested in buying your product or service.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 1, 2014
    [Product] What the Board of Directors Expects from Marketers Today
    Your audience is now researching products and services  before they speak to sales, which means marketing has a lot more influence. Author: Brian Kardon We’ve all heard (and will continue to hear) about the increasingly prominent role of the Chief Marketing Officer, or CMO. Here are a few of my favorite takeaways: 1. Use Your Data.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 13, 2014
    [Product] From MAGNET: The Future of Manufacturing in Northeast Ohio
    Producers of globally distributed products have found that Northeast Ohio provides a great deal of resources to make their efforts a reality. Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). You can visit MAGNET online at manufacturingsuccess.org.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 21, 2011
    [Product] Do Marketers Have Any Credibility?
    With this knowledge comes confidence in gathering and interpreting market data so that the best product, service, and go-to-market decisions can always be made. In a recent survey, almost three-quarters of CEOs think marketers lack credibility. And according to the report, we’re not helping ourselves either. Sounds great to me!).
  • KEO MARKETING  |  MONDAY, MARCH 2, 2015
    [Product] How B2B Marketers Can Get the Most Out of LinkedIn
    Your company page should be as complete and detailed as possible, with succinct yet descriptive (and persuasive) information about all of your products and services. You might view LinkedIn as the quiet workhorse of the social media world. HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 21, 2012
    [Product] How To Cook The Best Quality Leads With Your Inside Sales Team
    Our goal is to identify the issues and to interest the contact in the product/solution. personally learn more about a product talking to the sales rep, since they know it inside and out. Sales Prospecting Perspectives is pleased to bring you a guest post from one of our BDR's, Samantha Jacoby. Not Every Lead is the Same.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Product] Savvy Speaks: Top Collaboration Tools
    It may take you a while to find your favorites, but you'll be happier (and more productive) if you limit your toolbox to only those tools you love, and eliminate the "fluff." Collaboration is an important element of being a freelance marketing professional. The Savvy Sisters share their favorites: Michele. Wendy. Jamie. Simple.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Product] Savvy Speaks: Can I Get a Witness?
    Testimonials are great, but stay away from generic testimonials like "Company A's product is awesome!" In these days of Web 2.0, no one wants to purchase anything without a review of some sort from the online masses. This week the Savvy Sisters weigh in on the do's and dont's of using testimonials to sell. Be specific.
  • SAZBEAN  |  MONDAY, JUNE 6, 2011
    [Product] Treat Your Customers Unequally
    For example, if you have a variety of products, some of which are one-time purchases and others are sold on a subscription model, there is a different lifetime value for each type of customer. Notice I didn’t say unfairly. said unequally. Unfairly isn’t nice (and isn’t good for business). Unequally is good for business.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 29, 2011
    [Product] Savvy Week in Review: April 29th
    How to Create 5 (Content Marketing) Products from 1 Interview by @ThomasClifford via @junta42. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Did you have spring? I'm pretty sure it came and went in one day here in the marvelous northeast. Typical. Crazy. Have a great weekend! by @markwschaefer.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 13, 2011
    [Product] Social Media Success Starts with Commitment, Not Pilot
    Cisco has seen huge success from social media (and other non-traditional channels) for product launches , but Cisco was investing in social media for years before seeing these results. One of the biggest differences between social media and most other marketing channels is the idea of developing an audience. Marketers test new opportunities.
  • MARKETING ACTION  |  THURSDAY, MAY 9, 2013
    [Product] Email Marketing: Best Practices in a Multichannel, Multi-Device World
    Send emails to recipients on how to use more of your product and remind them of the capabilities and benefits you offer. In the last twenty years, email’s become a well established, stalwart marketing channel with dependable ROI. Hmmm…things marketing automation does well. Just sayin’.). Use trigger emails. Usage encouragement.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 1, 2013
    [Product] The Advantages of Segmenting Your Email Lists
    If you know your customers in one region have a preference for some products or services over others, you can target those groups with special offers for the things they most likely want. You may have a monthly newsletter that goes to everyone and then more targeted emails that advertise specific products or services. It’s true.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Product] Case Study: Modern Marketing Meets Storytelling Comic Strips
    Through our Nexsan product brand, Imation is a unique position to generate relevant, fun, compelling and highly buzz-worthy content and conversations among geeky and trendy Creative Pros. Have you ever read a Dilbert comic strip where you laugh, learn and share them with your colleagues? Powered by Oracle. Know Your Villains.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 27, 2013
    [Product] What’s the Difference Between Lead Nurturing and Follow-Up Calls?
    70% of those prospects didn’t know you made that product. When introducing a new product, make sure they are copied on the promotion. In my mind, not much. think they both work together to move prospects through the sales funnel. Using a nurturing system, you can start to identify their needs.  When do you take someone off your list?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Product] SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing
    Meanwhile, Martinet emphasized the importance of humanizing the brand and creating a persona far beyond the products you sell. Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. And those signals should live across platforms , not in silos.
  • BLUE FOCUS MARKETING  |  THURSDAY, MARCH 14, 2013
    [Product] Advertising in a Hyper-Real-Time World – Wharton FoA 2020 Project @WhartonFoA #WhartonFoA
    Advertisers will benefit from more elaborate social media monitoring applications to research and identify meaningful consumer sentiment and trends—capturing candid feedback on brands and products. The distinction between these three elements will blur as each ingredient blends into a new brand formula for success. link].
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Product] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    If you want more traffic and leads, don’t write about your company and its products. Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? Here’s how to get started. Content is the fuel that drives successful marketing. And that translates into more visitors and leads.
  • ANNUITAS  |  THURSDAY, FEBRUARY 20, 2014
    [Product] Content Creation Fundamentals
    Your goal is to write something your buyer wants and NEEDS to read to help them solve their problems, not the latest product specs or brand propaganda. People have an irrational fear of writing I think. Why do people struggle creating content, even short blog posts? How much content do we create? That is just an editorial calendar. Ask them.
  • B2BBLOGGERS  |  MONDAY, MAY 24, 2010
    [Product] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
    Demand Generation Marketing automation facilitates demand generation through targeted marketing programs that drive awareness for a product or service. But it doesn’t stop there, marketing automation software offers a number of benefits to help funnel better leads. 1. B2Bbloggers.com is an online magazine for B2B marketers.
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Product] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    If you’re a product-driven business, sharing beautiful images of your products on Pinterest is a simple way to leverage the tremendous power of visuals on a booming social network that is dedicated solely to sharing beautiful and interesting images. And why should they be? And we have! Great. it depends. Pinterest. minutes.
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Product] How to Breathe Life Into a Boring Email Newsletter
    If you've ever been on the receiving end of an email newsletter, you've likely been more bored than that shamelessly cute baby to the right. I get it -- when you're not sure what to write, but you feel like an email has to go out, why not send an update about products, services, and what's going on at your company? Poorly Segmented List.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 23, 2011
    [Product] Infusionsoft Helps Clients Map Their Marketing Strategy
    Of course, this is the same scope as traditional CRM, but the micro-business systems add stronger process automation than most CRM products. But that has more to do with pricing and sales models than the products themselves. Both are needed for marketing automation to reach to a wider audience. Okay, that was totally unfair. corporate?
  • VIEWPOINT  |  THURSDAY, JANUARY 31, 2013
    [Product] PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps
    As Josiane asks sales leaders to say “bye, bye to meaningless cold calls,” she notes that succeeding in this new environment requires a different approach to measuring productivity. Joining me today is Josiane Feigon, President of TeleSmart. TeleSmart is a leader in providing inside sales coaching and consulting to Fortune 1000 companies.
  • MARKETING GENIUS BLOG  |  MONDAY, JULY 11, 2011
    [Product] Bootstrapping Sales and Marketing for Small Business: 5 Tips to Get Started Fast
    As you develop and update your web site, you will be able to figure out whether you need additional Sales people to finalize the sale of your products.  One of the hardest questions I get all the time from friends and colleagues starting a small business is “how do I get started with my sales and marketing?”  Now you can start to…. Digg this!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Product] 5 Noteworthy Examples of Corporate Social Media Policies
    Oracle appears to be of the ilk that using social media in the workplace is a hinderance to productivity because it could lead to too much personal use. Blog posts can increase brand exposure, but employees must be careful with what they say and how they say it, not divulging new features, products, and confidential information is key.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 4, 2012
    [Product] Sales Growth: 5 Proven Strategies
    Ken provides Keynotes, consulting services and products designed to improve business performance.  Sales Growth. Five Proven Strategies from the Worlds Sales Leaders. Over the Labor Day weekend I picked up a book with the above title, written by Thomas Baumgartner, published by John Wiley & Sons. Five Strategies for Sales Growth.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Product] Online Marketers are Creepy
    Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 22, 2013
    [Product] InsideView Customer Spotlight: How Rosetta Stone Increased Win Rate 12%
    With this information, they often become champions of our products which allows us to rapidly grow the size of our accounts.”. InsideView today released some findings from our customer,  Rosetta Stone , regarding their sales success in 2012. The stats? How did they do it? Through improving their targeting capabilities.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Product] How Customer-Centric Analytics Will Change the Future of Marketing
    The two concepts above are patterns that other analytics products are likely to follow very soon. However, an analytics product, on its own, isn't going to be enough to give you all the answers you want. And that's all well and good, but there's a deficiency in many of these analytics platforms. canonical identity.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 26, 2012
    [Product] Balihoo Offers "Local Marketing Automation" for Channel Partners
    This and similar seeds have since sprouted into a forest of products that help brand marketers work with dealers, distributors, franchisees, and agents. These products are part of the marketing automation industry, although their specialized nature places them on the periphery. So it was worth taking a look. I’m glad I did.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 5, 2012
    [Product] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
    You need to examine the report itself to see answers for individual products. As you might expect, products for larger companies have more features available. (In this and following charts, “feature availability” is the ratio the actual vendor scores to the highest possible scores. Real marketers care about what the systems can do.
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 22, 2013
    [Product] Social Media ROI [Video]
    Social proof that a product or brand is worth purchasing 2. This is a great little video by Ignite Social Media  on the ROI of social media. While it’s quick in nature, it’s a good, high-level look at how social media effects the bottom line in various aspects of business. Transcript (Courtesy of Ignite Social Media). Awareness.
  • MARKETING ACTION  |  MONDAY, JULY 13, 2015
    [Product] Successful Sales and Marketing Alignment, Part 2: Understand the Buyer
    You can identify your most valuable customers using the factors most meaningful to your business, such as revenue generated, product purchased, sales cycle time, etc. After you have created your personas, outline the steps a buyer takes from their current state to after they purchase your product or service. Look for common traits.
  • AMPLIFINITY  |  WEDNESDAY, JULY 15, 2015
    [Product] Rewards drive referrals. But, must they be cash?
    The answers to these questions are tied to the type of product you are offering and the audience that you are asking to make referrals. That said, the majority of the customers that we work with have opted for some sort of monetary reward, whether e-gift cards, bill or account credits, checks, or product discounts. Questions?
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Product] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    simply changed the tense to present and substituted readers, information and Facebook for consumers, products and marketing to illustrate the parallel. Last week, Facebook made a big announcement : the release of their new Instant Articles feature. But I think he's missing the point. Let me show you what I mean. Users are in control.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 15, 2015
    [Product] Your website must adapt based on data
    The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. While many of us are just discovering the power of WordPress Plugins and freeish tools like  MailChimp , the Fortune 500 have their entire companies wired for sound. How many hours would an MAS save you?
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Product] From Vague to Valuable: Putting Buyer Personas to Work
    For us, discerning between a marketer who has expressed interest in our product and a business owner who is interested in educational content on marketing makes a world of difference in our approach (and ultimately, the results we see). “You’ve got to know your customer.” There are. Solving Segmentation With Personas.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 29, 2012
    [Product] My Favourite Marketing Metric
    As the amount of computing power and number of solutions targeted at the front office increases, so too has the appetite to measure sales and marketing productivity and effectiveness. by Fergus Gloster Companies today can measure almost every aspect of a business process or investment with a variety of interesting metrics.
  • HUBSPOT  |  MONDAY, FEBRUARY 11, 2013
    [Product] 101 Sure-Fire Ways to Make People Hate Your Marketing
    11) Make your business blog all about promoting your products/services. Your business blog should be all about how awesome your business' products and services are. Just go all out and start spreading rumors about how awful their products and services are in social media. If you're creating marketing people love , that is.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 13, 2013
    [Product] Why Social Media is Like Improv Comedy
    Listen to the conversations going on across the social media landscape and use that information to improve your products, customer experiences and brand perception. The other two panelists and I agreed that the needed skill sets have changed over the past few years, and you need a more diverse team to be successful. An improv class?
  • CONTENT STANDARD  |  THURSDAY, JANUARY 14, 2016
    [Product] Are You Hiring to Support Your Content Technology Investments in 2016?
    Think about it: 24 percent of marketers report using video production technology, yet 49 percent produce video content. The answer, in most cases, is that brands are pushing that work to agencies and video production companies. Or that videos in your News Feed would play without having to start them. Stark Employee Misalignment.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 25, 2012
    [Product] 4 Reasons Why B-to-B Email Newsletters Should be a Part of Your Marketing Plan for 2012
    Most templates give you room for a customized message, like look for a new product launch coming next month or promotion of a webinar. . Are you using email newsletters to keep in touch with customers and prospects? If not, you should be considering it. They are relatively easy to do, especially if you do a blog. Build a mailing list.
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Product] How to Avoid Customer Service Disasters
    Finding out up front if they are a current customer who needs support, a prospect who is ready to buy your product, or someone who is looking for some general information about your product or service can ensure that you forward them on to the the right part of your customer service team. Call Routing Hosted IVR
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Product] Digital Marketing: The 7 Essential Channels
    What’s more, you can use search engine data to uncover a wealth of information about your audience, such as their location, gender, and what time of day they’re likely to search for your product or service category. In the old days, you would run an ad in a magazine or newspaper to provide information about your product or service.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 13, 2015
    [Product] The Basics of Mobile Friendly
    Conclusion: Consumers are mobile, and searching for products or services. “How many people in the world are using their mobile phone right now?” ” Job seekers have reported getting this question when interviewing at Google and Facebook. This question also implies just how important mobile has become to our society.
  • TONY ZAMBITO  |  FRIDAY, MARCH 30, 2012
    [Product] Channeling Buyer-Based Experiences in SMB
    While the shiny object these days is inbound and the incessant promotion of content marketing, for some products and services, the ultimate deciding factor will continue to come down to the buyer conversation taking place.  © All Rights Reserved I-5 Design and Manufacturer. Therein lays the new buyer realities of today.  Really? 
  • HUBSPOT  |  WEDNESDAY, JANUARY 6, 2016
    [Product] How to Avoid Costly Hiring Mistakes: A Step-by-Step Guide for Recruiting Top Talent
    always say, “How can I expect someone to market my product well if they can’t market themselves well?”. Ask the candidate to create a one-page summary comparing one of your products or services to a competitor’s. For example, you might include someone to test for culture, product aptitude, or analytical skills. Our advice?
  • SAZBEAN  |  FRIDAY, FEBRUARY 27, 2015
    [Product] Must-Have Tools to Help Monitor Your Business Remotely
    Make sure productivity doesn’t drop while you’re away by implementing task management software to monitor certain projects. Owners need the flexibility to monitor their business while they are on the go. How can you be hands-on when you are away? Skype for conducting meetings remotely. Iridium for staying in touch off-the-grid.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 22, 2014
    [Product] 2005 Called, It Wants Its Marketing Trends Back
    This is because they first want to educate themselves on the products / services that best meet their needs through using the information available through the web, social media portals and online communities. The ultimate benefit of this is reducing the buyer effort to understand the benefits of your products / services.
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Product] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    Having a polished, comprehensive digital presence that allows you to showcase products and services to potential customers is a good thing, obviously. Digital marketers love telling businesses across a wide spectrum of verticals that they need to become engaged on social media channels like Facebook, Twitter and Pinterest.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Product] Are You Using First Party Data To Drive Personalized Customer Experience?
    First-party data is the customer information brands collect and own themselves, including website, mobile apps, call centers, and anything else that is produced by the brand or within their products and services. Customer experiences are one of the most complex challenges marketers face today. Consumer data is no longer optional.
  • LEADERSHIP  |  WEDNESDAY, AUGUST 19, 2015
    [Product] CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondel?z International
    If your customers are finding online videos from third parties to solve a problem with your product, they are not going to wait until your tech support responds to their ticket, returns their phone call or replies to an email. That is quite the paradigm shift from what others have said about predicting the future. Click To Tweet.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Product] The Top 20 Places Your Business Needs to Be Listed Online
    Listings come with access to a full profile that includes business information, a link to your website, product descriptions and more. Highlight your products and brands on your business profile. Remember when you had to find a phone book and flip through hundreds of pages in order to find a local business? Advantages. Advantages.
  • CHIEFMARTECH  |  MONDAY, SEPTEMBER 28, 2015
    [Product] The 5 digital dynamics that are transforming marketing
    As humans, our two greatest challenges are (1) being willing to adapt ourselves and our organizations in response to such rapid change and (2) learning to thinking combinatorially about our products, services, and operations. Digital transformation is about reimagining a business in the digital world. How fast do you move? Precision !=
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Product] Marketing Profs’ Ann Handley Talks Creating Epic Content and Rick Springfield
    Talk about your products and services in terms of what they do for others. Finding those stories that show how your products and services live in the real world, how they shoulder your customers burdens, and how they ease their pain. Marketo: What is your number one tip for businesses who are struggling to find content ideas?
  • PUZZLE MARKETER  |  MONDAY, MAY 14, 2012
    [Product] Social Media has a Strong Influence on SEO
    This can be a very effective way to develop relationships and get people talking about your products, services and brand. Quality Content Ultimately, you cannot control whether people talk about your site or products on social media. In recent years, many people have started to use social media on a daily basis.
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