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  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Product] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing. About Vidyard.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Product] The Future of Digital Marketing According to the Giants
    Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. Let’s have a look. Their solution? How about you?
  • ANNUITAS  |  TUESDAY, APRIL 26, 2011
    [Product] Five Myths of Lead Management
    Here was the response that we helped our client provide: The lack of lead follow up is having a significant effect on sales productivity and overall revenue.  Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010.  So what are these myths? Lead Planning. Metrics.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 10, 2014
    [Product] Get Started with a Content Marketing Library
    You could add columns for different products if that makes sense for your business. Assign it to as many product categories as necessary. The sales team needs bottom-funnel pieces like pricing sheets and product specs. Not long ago I had a great conversation with a marketer whose company had recently adopted Act-On. Fast facts.
  • NUSPARK  |  MONDAY, JANUARY 9, 2012
    [Product] The missing topic on b2b digital lead generation: advertising
    Because audiences are likely to be outside the funnel, your advertising message needs to promote informational content or webinars, explaining to audiences how a solution such as yours can contribute to their bottom-line cost efficiency and productiveness.  Remember advertising?  Don’t believe it.  Remember advertising?  Event sponsorships.
  • FATHOM  |  MONDAY, APRIL 15, 2013
    [Product] Offline Data Targeting “Partner Categories” Now Available on Facebook
    Now, with the data provided by those third parties, I can include targeting options—“upscale department store card,” “above average online buyer,” “fashionistas,” “high-end retail buyers”—for people whom I would deem wealthy enough to purchase the products I was selling.…
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Product] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    When potential clients are first looking up our company online, they are not just learning about our product, but also seeing our company’s credibility. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Here''s what they told us. 1) It''s Great for Recruiting. Social Media
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2012
    [Product] How to Align Sales and Marketing for Results (Not Just Harmony)
    New product features: Have your product marketers share new product features with Sales to make them more knowledgeable about the product and stay up to date on the changes you're making. SMarketing is the alignment and connection between sales and marketing. Promote and Support Sales and Marketing Communication.
  • SYNECORE  |  TUESDAY, MARCH 5, 2013
    [Product] 5 Content Marketing Guidelines for Catching the Big Fish
    It’s good to show potential customers that you're up on the latest advances relevant to your product or service, but do them a favor by bringing it to their level of understanding. Over-Emphasizing Your Own Product. Would you rather get the catch of the day, or too many sunnies to count? Appropriateness to Your Target Audience.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 29, 2015
    [Product] Courtesy of Netflix: On-Demand Nurturing in the Era of Engagement Marketing
    Netflix was the only network that could green light the $100M production of House of Cards without first making a pilot. Author: Nick Edouard When’s the last time you watched just one episode of House of Cards in a sitting?…Or …Or was it more like half a season in one long session? Your audience is in control. Want to learn more?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 9, 2014
    [Product] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    Newsletters deliver relevant content that can build your brand, set your organization up as a thought leader in your industry, introduce a new product, offer videos and whitepapers, and much more. AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. Making it Easier.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 26, 2016
    [Product] Keeping your content promise, even when it hurts
    It would be like knowingly let one bad product slip through the assembly line. It would be like knowingly let one bad product slip through the assembly line. I have a friend who is a hard-working mom trying to establish herself as a social media advisor. encouraged her to give it a shot. Her first draft to me was … pretty bad.
  • BIZIBLE  |  THURSDAY, APRIL 14, 2016
    [Product] Attribution Modeling: Is Multi-Touch For You? [Flowchart]
    You may promote different blog posts, ebooks, your product page, your homepage, and maybe a compete page. Once you’ve come to the realization that marketing should generate revenue and that you need marketing attribution to track that, the next question is, which attribution model should you use? Multi-touch (e.g. Shaped). Marketing Spend.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Product] 14 Data Visualization Tools to Tell Better Stories with Numbers
    As with other products of this nature its utility is firmly anchored in visual exploration of data using every format imaginable. Data visualization is technology that lets corporate executives and other end users see data to better understand information in context. Which tools are best to tell your story? You can click and drag to zoom.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 21, 2013
    [Product] Why Search Results Don’t Always Mean Business Results
    Add in other sources of information such as customer service calls/emails and consumer reviews of your products and services to paint a clearer picture of customer needs. But whether you’re selling products, gathering leads, or enlisting actions, you’re trying to close a deal. Photo credits: www.roadtrafficsigns.com.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Product] SMX East 2014 Preview: Competitive Research for SEO
    For example, a company Twitter feed can tell you if they are launching new products, writing blog posts, releasing a whitepaper, engaging with customers, and more. In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” So how did they do it? Not familiar with source code?
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 20, 2013
    [Product] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
    At these meetings marketing should update sales on campaign activity and plans and product updates. Artillery B2B Marketing Blog > The Forward Observer B2B companies that align marketing with sales experience 20% annual revenue growth. Here''s how to do it. Pretty strong language, either way you look at it. How many customers do you need?
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 13, 2012
    [Product] Help! I Need a Marketing Automation Vendor with Social Media Savvy
    Corporate blogging tools for routing and publishing Links: Social Marketing ,  Aprimo Marketing Studio on Demand (click on Product Overview) Eloqua Incorporate social content in landing pages, from within the UI. Links: IBM Unica Interact ; IBM EMM (Products tab) Infusionsoft Publish emails and web forms to social channels. dynamics.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 2, 2012
    [Product] Who Sells More: The Quiet Rep, or The Aggressive Rep?
    If you sell a complex product to a number of different clients, a quieter sales team may work well for you, and if you can’t afford to offer flexible options to your clients, an aggressive team will serve you well. It’s a good question to ask, but what is a sales personality, exactly? If you have to choose, what should you decide? Listening.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 3, 2014
    [Product] The Wild and Woolly World of Marketing Agency Names
    According to their site, “A square tomato, which ships and stores more efficiently than a regular one, is a product of ingenuity and engineering that achieves a business objective. With an emphasis on representing outdoor sports products, they provide a rock-solid presence in their industry. Personally, I think it’s fantastic.
  • MARKETING EDGE  |  FRIDAY, MARCH 5, 2010
    [Product] Do They Teach This is Marketing School?
    Be the carrier of valued (entertaining) content, then the subject of the piece is the premium product you now desire and can purchase. Be the carrier of valued (entertaining) content, then the subject of the piece is the premium product you now desire and can purchase. It’s a classic a case of hip-notic marketing. Brilliant!
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Product] Business Blogging as an Equalizer for Small and Medium Businesses
    Provide your readers with valuable content on topics that focus on them and their goals, rather than blowing your horn and ramming your own products or services down their throats. your product management team, executives, external influencers). Being the small kid on the block is never easy. Often, there is no time left for blogging.
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 30, 2013
    [Product] A New Generation of Business Intelligence – For the Front Lines
    Over the next few weeks, I will dive into an area of this new business intelligence world that is particularly relevant to every organization that sells a product: CRM Intelligence. Business Intelligence (BI) arrived on the scene in the 1990s with a simple and compelling value proposition: we will make your business smarter. Sales 2.0
  • HUBSPOT  |  TUESDAY, JANUARY 1, 2013
    [Product] How Local Search Will Evolve in 2013 [6 Predictions]
    Even if you focus on just those last three bullet points, 2012 still reigns supreme: When the three largest players in Silicon Valley all release major locally-oriented products within three months of each other, you know the space is heating up. The growing ubiquity of mobile payment devices. The release of Google+ Local.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Product] The Need for Leads: Why Marketing is the Perfect Wingman for Sales
    Additional training in the CRM can help both sides create a more productive system for everyone involved. Historically, the two “top guns” of customer engagement have never really seen eye-to-eye thanks to a long time rivalry fueled by their ego and perpetuated by differing metrics. The Customer Journey Has Changed Over the Years.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Product] The Never-Ending Cycle: Content Informs Data Informs Content
    casual Facebook post with a playful visual will not get as much play on LinkedIn, and a product press release on a company website would likely seem self-serving and overly formal if posted directly to the company blog. The most effective content is informed by strong data. The most effective data is driven by great content. Data Is King.
  • SALES ENGINE  |  THURSDAY, APRIL 7, 2016
    [Product] Is sales and marketing alignment just a buzzword?
    Sales and marketing alignment has been overused because many B2B companies are still operating with an outdated model where marketing builds branding and awareness and sales books appointments. If that describes your company’s current sales and marketing process, then yes, alignment is just a buzzword. They might love their current vendor.
  • KAPOST  |  MONDAY, MAY 9, 2016
    [Product] Beauty, Business, and Badassery: Tyra Banks at Oracle Marketing Experience
    While I may not be marketing beauty products or running a talk show, I have much to learn from the way Tyra tirelessly focuses on building her strengths and knowing her audience inside and out , rather than try and force a brand that doesn’t fit. supermodel and former talk show host at an Oracle conference? No idea to crazy for the room.
  • ACT-ON  |  MONDAY, FEBRUARY 8, 2016
    [Product] 5 Steps to Increase Conversion Rates with Account-Based Marketing
    Account-based marketing is highly productive partly because it’s highly focused attention. What is account-based marketing ? As Demandbase defines ABM: “It’s a set of principles that range from…. It’s a very logical response to the growing number of people involved in making a B2B buying decision. ” Ready to take a closer look?
  • SYNECORE  |  WEDNESDAY, JUNE 25, 2014
    [Product] Calls to Action: Are They Truly Effective?
    You have only a matter of seconds to grab prospects’ attention, in which time you need to show them that nowhere else will they be able to find better offers, more useful information, or higher quality products or services. However, is your call to action (CTA) clear, concise, and effective enough to make this transition easy? Be Clear.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 14, 2012
    [Product] 17 (of the) Best AdWords and SEM Guides of 2011
    Janel Landis Laravie highlights changes Google had made to give paid search results more prominence, among them Local, Product, Video, Phone and Sitelinks, and states that “If you still are not using these, you are missing out.” That high-level analysis is misleading, however. pages with a conversion form and limited content).
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Product] 5 Little Ways to Get More Facebook Likes
    Different brands will have different objectives, such as driving in-store sales, increasing online sales, launching a new product, building awareness, or promoting a mobile app. Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. link to your website. What inspired you? Bonus Tip: Don''t stop there.
  • SALESFUSION  |  TUESDAY, DECEMBER 17, 2013
    [Product] Four Reasons Subject Lines Matter
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half valign="middle"] Partner Portal. Batman had Robin… You have SalesFUSION.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Product] What is The Right Vehicle to Drive Your Email Marketing Success?
    Make sure you check out Marketo’s Consumer Engagement Marketing  products to see how we support all four of these types of emails. Batch emails are the Amtrak of email marketing : It’s all about moving as many people as you can from point A to point B. But if a customer is hoping to get from one small town to another, he’s out of luck.
  • MARKETRI  |  MONDAY, JULY 2, 2012
    [Product] Lawyers, you are a reluctant choice, to be avoided where possible. Deal with it.
    " The report states that, while in many areas of life, the Internet has helped empower consumers to make more informed decisions and open up access to products and services, "this revolution (.) This is according to a report on the Legal Futures website. has yet to reach legal services. (.) Time for a review?
  • SAZBEAN  |  MONDAY, JANUARY 16, 2012
    [Product] 4 Tips to Keep Your Website Ahead of the Curve in 2012
    Sure, having a website for your business serves a practical need: to draw net-surfing users to your product or service. However, it’s also much more than slapping on a run of the mill two-column template and calling it a day. Nothing kills an online buzz like a poorly designed or drastically outdated website. Don’t Be Afraid to be Bold.
  • SAZBEAN  |  THURSDAY, OCTOBER 13, 2011
    [Product] 3 Tips to Use Social Media for Exceptional Customer Service
    Don’t set up a Twitter account and neglect to monitor your @replies, direct messages, or various mentions of your brand, products, and services. A few weekends ago, a certain fast food restaurant upset me. At the core of my frustration was a miscommunication between the menu pricing and the total rung up at the register. News & Notes
  • SAZBEAN  |  THURSDAY, FEBRUARY 17, 2011
    [Product] 8 Tips to Improve Your Facebook Ads
    Here are some tips based on the analysis: Be Interesting or Fun – Brands & Products that are fun to discuss perform better since people are on Facebook primarily for fun and entertainment. Getting the most out of your Facebook advertising can be tricky. The 11,529 ads served 4.5 billion impressions and collected 2.2 million clicks.
  • STORIES THAT SELL  |  THURSDAY, NOVEMBER 11, 2010
    [Product] Why Companies Need to F-R-E-E Their Case Studies
    You’re featuring a customer’s success with your products and services. They fall more into the realm of content to give away, as you would product datasheets and brochures. Site visitors could read or download stories freely, without having to provide any information. The results were pretty shocking. Don’t miss out!
  • HUBSPOT  |  MONDAY, FEBRUARY 21, 2011
    [Product] How Do You Learn from Companies Outside Your Industry? [Marketing Cast]
    You can learn so much by looking at what an independent consultant, or a non-profit, or a rock band, or a church is doing to market its services or products. Their marketplace or category of products don't matter all that much. Too often, companies look for industry case studies to learn from. Marketing Lessons from the Grateful Dead.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 29, 2014
    [Product] Be Bold: Delete Your Frustration
    Perhaps your product is unique and innovative and everyone is excited and supportive about it. AG Salesworks is pleased to bring you a guest post from Jeff Shore , an in-demand sales expert, author, speaker and executive coach. People have a lot to say about control. and it ends up being a huge dead end. Don’t believe it! It can be anything.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 6, 2011
    [Product] The importance of story-telling in lead nurturing
    Could she be engrossed in product specs and speeds and feeds?  Think of companies you respect: perhaps Apple, BMW, Southwest Airlines, and Singapore Air.  In each case, do you think of the technicalies of the products?  Or do you think of innovative designs, a driver’s car, friendly service and pure elegance?  People do.
  • HUBSPOT  |  MONDAY, JULY 23, 2012
    [Product] Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
    and growing a following based on their company as a brand , not just as a product or service. If your audience is the right fit for your product or service, LinkedIn Groups can generate some serious leads for your business. Do you trust your friends and family members when they give you recommendations on products or services?
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 21, 2013
    [Product] InsideView and Microsoft Raise the Bar on CRM
    They will increase productivity in a myriad of customer-facing use cases: Sales and marketing professionals are able to produce more qualified leads, faster than ever before. A dramatic change in B2B buyer behavior has redefined the needs of CRM users and the requirements of CRM systems in the last few years. customer intelligence Sales 2.0
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, APRIL 16, 2012
    [Product] [Video] A Surefire Way to Differentiate From Your Competitors
    Follow this often overlooked, but highly effective strategy to differentiate your product/service and win the business. Your prospect is ready to make a change. They've seriously evaluated their options and narrowed it down to you and several of your toughest competitors. VIDEO SCRIPT: How can you really stand out from your competitors?
  • TERMINUS  |  WEDNESDAY, DECEMBER 30, 2015
    [Product] The Impact of Predictive Analytics on Account-Based Marketing with Sean Zinmeister of Infer
    As the Director of Product Marketing at Infer , Sean helps B2B companies predict who are going to be their best-fit customers. One of the most important things to remember when thinking about account-based marketing is “quality over quantity”. Recently, Infer released The Predictive ABM Framework. How predictive analytics work with ABM.
  • TOMORROW PEOPLE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Product] The Business with No Salespeople – How Inbound Marketing Works [SLIDESHARE]
    You want to be sure that the consumers actively searching for the products or services you provide can find you on the web. You didn't read that wrong. Here at Tomorrow People , we have no need for a sales team. We don't even have a full-time salesperson; we just all do a bit of sales on the side. We don't cold call, mailshoot or advertise.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 1, 2015
    [Product] How To Increase Customer Loyalty And Revenue
    Loyal customers come back week after week, purchasing products and keeping a company in business. Editor's Note: Today's post comes courtesy of John Rampton , entrepreneur, author and contributing writer for Forbes, Entrepreneur.com, Inc., and The Huffington Post. Customer loyalty is a top priority for many brands. Emphasize Savings.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 24, 2011
    [Product] Sales Leadership: It’s time to gear up your recruiting!
    Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. Sales Leadership: It’s time to gear up your recruiting!  . What should you do? 1. Review your resume folder or competitive salesperson list.  Call them. 3. Set up a referral bonus plan.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 26, 2015
    [Product] Don’t Ignore the Store, Even as Online Holiday Sales Continue to Soar
    In 2014, according to comScore, there were $2 billion in sales on Cyber Monday, alone, which represented an increase of 17% year over year from 2013. Additionally online sales were up 24% YOY between Thanksgiving and Cyber Monday. And finally, overall for the 2014 holiday shopping season, online sales amounted to $26.7 Hold That Thought.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 17, 2011
    [Product] How to Optimize Your B2B Marketing and Sales with Online Video
    According to a Universal McCann study cited by Brightcove , people find product information and research most compelling when delivered in video format.  Convert casual interest into product curiosity to narrow your funnel and qualify your leads. by Jon Miller Online video is exploding.  Take YouTube, for example. Conclusion.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2011
    [Product] The Ultimate Cheat Sheet for Expert Twitter Marketing
    Gather feedback about your products/service. Use Twitter to ask for and collect feedback about your products or services. Then share it with your product team. neat little trick is to also use it to bookmark customer testimonials or praise from your followers about your content, products, or services. HubSpot ). 2.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Product] The Inbound Marketing Methodology Explained [VIDEO]
    What are their objections to buying a product like yours? For instance, with email and marketing automation you can keep your customers delighted with more helpful content , and introduce new products they might like. Don''t be - sit back and let these short videos walk you through the methodology. Inbound Marketing. Like a big magnet.
  • BIZNOLOGY  |  THURSDAY, JUNE 19, 2014
    [Product] Mobility and why it matters
    More than 33% of consumers (while in-store) instead of asking an employee for help, search on their mobile devices for information and to read reviews for products they are looking for. Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. billion. Nielsen.
  • TONY ZAMBITO  |  THURSDAY, MAY 5, 2011
    [Product] Turn B2B Buying Into a Social Experience
    Collaboration : buyers want to participate in several aspects related to research and development, product development, knowledge sharing, customized servicing, and an ongoing dialogue. Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    That is, until now. 
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 22, 2012
    [Product] Sales Leadership: Nine Minutes on Monday
    Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. Nine Minutes on Monday. The Quick and Easy Way to Go from Manager to leader. By James Robbins. McGraw Hill. Each question is simple, but profound on its potential impact on your team.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 6, 2012
    [Product] A Day in the Life of a Content Marketing Manager
    Here is a list of my top level key priorities: Creating thought leadership pieces (from initial copy development to asset production). Webinar program planning and production (this is key, since webinars spin off so many other forms of content, including Slideshare presentations, podcasts, videos, and sometimes blog posts and ebooks).
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 30, 2014
    [Product] More on Marketing to Things
    Once this sort of thing starts to happen, there’s an opportunity for the different machines to negotiate with each other or for suppliers to incent the different machines to favor their products. This is another product somebody should build if they haven''t already. It gives a whole new meaning to the term, “red light district”.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 5, 2011
    [Product] How Big Is the B2B Marketing Automation Industry?
    These are large marketing departments that may manage hundreds of campaigns for multiple products in different locations. Summary: Here are my estimates for the size of the B2B marketing automation industry, broken down by customer segments. Enjoy. I've been working madly on my new report on B2B marketing automation vendors.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 14, 2011
    [Product] Building Belief-a key job of sales management
    With all the new products many vendors have launched in recent months (and will continue to release this year), that type of authentic belief is more important than ever for partners. Ken provides Keynotes, consulting services and products designed to improve business performance.          . Building Belief.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Product] 5 Ways to Improve Your Marketing Using Conversion Psychology
    How prospects interact with your product or service is entirely dependent on how well your brand aligns with their personal vision. Elliot Shmukler, VP of Product Development at Wealthfront , describes the importance of decreasing friction for your customers. This past weekend, I went to a dueling piano bar in San Diego. Gather Allies.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Product] 7 Great Examples of 'Boring' Businesses That Act Like Humans in Their Marketing
    Dropbox, a cloud file storage and sharing product (snoooore) recognizes how potentially snoozeworthy their business could be, and tempers it with some marketing that appeals to people's more human sensibilities. Regardless of your product or service. 7) ZenDesk. Question. Does your marketing sound like it was created by Eeyore? At all.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Product] Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
    Lead to MQL Conversion Rate for all leads across all product lines increased 33 percent. • For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent. This article originally appeared in Demand Gen Report.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 27, 2014
    [Product] 5 reasons to be wildly excited about content marketing
    Every person who loves your product, university, non-profit, hospital or cause can move and promote your message. The other day I was a guest on Dr. Jon Buscall’s very fine podcast and we chatted about the marketing challenge of fighting through information density on the web. ” It made me pause. Could that be true? ” Huh?
  • BIZNOLOGY  |  FRIDAY, JANUARY 9, 2015
    [Product] From “digital first” to “digital everyone”
    Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available. Everybody is talking about how brands should become even more digital, how processes have to be digital, and of course, how a digital way to perform has to be established.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 15, 2011
    [Product] [Cartoon] Ellber & Email Marketing
    Ellber needs to get to bed, but he also needs to understand how  Siemens PLM reduced their campaign production time from 100 to 10 hours! by Michael Martin | Tweet this Ellber’s setting up promotions for a new turbo oven and some pickle flavored donut mix! (see see Ellber’s first adventure ). But Share email. Facebook. LinkedIn.
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Product] A Keyword Primer: Finding and Using Keywords Effectively
    Keywords define a business, and represent the essence of the products and services that are offered. You could, for example, survey your own best customers to ask what keywords they would use to find your website, or products like yours, and cross those results on your other research. What Are Keywords? Keyword Definitions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2015
    [Product] The art and science of developing an enterprise content strategy
    Don’t just give them a product to review. Involve them, reward them and create something immersive. I was sitting in on a Twitter chat about our products, and it occurred to me that most of the people on the chat weren’t looking for a mention. Kevin : I think this will depend on a deeper reliance on data and technology.
  • B2B LEAD BLOG  |  MONDAY, DECEMBER 2, 2013
    [Product] Learn How to Maximize Lead Generation
    To me, the big offender is list vendors, who present their products as “lead lists.”  Anyone with a blog can call themselves a thought leader – but how do you find the real deal? If you’re lucky, you meet Ruth P. Stevens (her incredibly impressive bio is at the end of the article).  Budget? Technique? Lack of alignment? Ruth P.
  • CMO ESSENTIALS  |  TUESDAY, DECEMBER 8, 2015
    [Product] Do Marketing and Community Management Mix?
    To give you an example, there’s a real difference between your generic, could-be-any-community response of: “We value your feedback and strive to provide our community with the best experience possible within our next product release.”. Part 2 of 2. Value the 1-to-1 Personal Relationship (And Write Like You Do!). Be Transparent and Genuine.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 19, 2012
    [Product] Why Marketing Automation and Inbound Marketing are BFFs
    Many of the so-called “leads” you generate with inbound will not be true potential buyers for your products. According to the Marketo Benchmark on Revenue Performance, companies that implement this kind of lead scoring enjoy 28% better sales productivity and 33% higher revenue growth than companies without lead scoring. Friend or Foe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 11, 2014
    [Product] IBM CEO points to social strategy with a twist
    She likened social media to the “new manufacturing plant, not just the new water cooler” and pointed to the rapid adoption of its Connections internal social media software and its impact on employee productivity. In her speech she described three “big shifts” pushing Big Blue’s strategy. Big Data Analytics.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 18, 2013
    [Product] Week in Review: January 18
    We hope you have had a productive week, just as we have. Happy Friday, everyone! If you have been head-down and unable to keep up your reading, here are the posts to get you up-to-speed. Anything to add? Let us know in the comments. Why Content Goes Viral: the Theory and Proof by @ carson_ward via @ SEOmoz. by @markwschaefer.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Product] IBM Social Computing Guidelines
    Home Business solutions IT services Products Support & downloads My IBM. Skip to main content. Country/region [ select ]. IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. Introduction.
  • BIZIBLE  |  TUESDAY, DECEMBER 22, 2015
    [Product] Tactics For Revenue Focused Technology And IT Marketing
    In IT and technology products, prospects prefer to do as much research up front as possible. Marketing technology and IT services is difficult work. You need as much intel as you can for choosing the most enticing value proposition, and deciding the right time to engage prospects depending on their readiness to buy. Measure ROI Accurately.
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Product] 27 (of the) Best Social PR Guides and Tips of 2014
    They have the ability to reach top media outlets and get content assets covered—content assets that are more about solving a large problem in a given industry than they are about touting a brand and its products.” In few professions has the emergence of social media been such a double-edged sword as public relations. Read it again.
  • NUSPARK  |  FRIDAY, JANUARY 11, 2013
    [Product] The Growth of Video and Mobile Marketing; Key Stats and Trends
    Partnering with media agencies that provide video and motion graphics services ensures creative production and high quality output, without a huge investment. As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Video Posts
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2011
    [Product] 6 Creative Ways to Make Content More Visual
    Want to demonstrate how your product works? We humans are visual creatures, and sometimes the best way for us to learn or understand a new concept is to actually see it. After all, that's why they say, "a picture is worth a thousand words," right? Here are six great ways to make your inbound marketing content more visual. Talk about value!
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Product] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. General Marketing Stats. 1.
  • JUNTA 42  |  MONDAY, AUGUST 3, 2009
    [Product] Content Consistency and Guinea Pigs
    deviation in the regularity or consistency of the content product is like breaking that promise. About a month ago, we brought home our first pet.a Guinea Pig that the boys named Phary (pronounced Ferry). After the initial adjustment week, a routine developed.    All was right with the world.   Not pleasant.
  • ANNUITAS  |  WEDNESDAY, JANUARY 4, 2012
    [Product] 2012 Resolutions for the B2B Marketer
    receive 3-5 calls or emails per week asking if I have 30-minutes to view a demo or learn how a product can make my business better.  In most of these cases, I’ve never spoken with the sales rep.  The truth is, your buyers do not care about your product and service nearly as much as you want them to or think they should.  They’re right. 
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Product] 6 Handy Tools to Monitor Social Media Success
    You can identify key influencers or customers as they’re engaging in conversations about your company or product and communicate directly with them. Every day, people are posting 500 million tweets, 55 million Facebook updates, 5 million pins on Pinterest, 60 million pictures on Instagram, and 114 million posts on Tumblr. Crowdbooster.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [Product] 9 B2B Marketing (and Life) Lessons from #Inbound15
    As you can imagine, this product was an epic fail in Ireland. What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement! Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 7, 2015
    [Product] What's WYSIWYG? How Today's Online Editor Came to Be
    Before it was used to describe the technology that enabled users to visualize what the end product would look like, WYSIWYG -- pronounced wiz-ee-wig -- was popularized by a newsletter titled WYSIWYG. million in funding from Silicon Graphic's president and COO Tom Jermoluk, John McCrea set out to launch a product line for web authoring.
  • HALEY MARKETING  |  MONDAY, JANUARY 11, 2016
    [Product] Where Did My Website Traffic Go?!
    The second reason for the drop in website traffic to end 2015 is a product of the job environment we are experiencing. We’re working on some products here at the Haley Marketing Group to help with those challenges for staffing companies and those should be available real soon. It turns out that it was taking place across the board. .
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 14, 2014
    [Product] 3 Simple & Effective Email Marketing Tips for the New Year
    After the ball has dropped and folks get back into their post holiday routines, it’s a great time to send out a win back campaign. A win back is typically used to get folks who purchased or considered purchasing from you in the past, but haven’t in a while to come back and give your product or service another try. Win ‘Em Back.
  • FATHOM  |  WEDNESDAY, MARCH 5, 2014
    [Product] 3 Ways Your Manufacturing Company Should Use PPC
    No matter what you call it, there are several ways you should be using it to market your manufacturing company. 1.       Get New Products Seen Quick! Are you launching a new product? You will start having visitors to those new product pages you just made and it didn’t take 3 months for Google to index them! it isn’t.
  • PUZZLE MARKETER  |  MONDAY, FEBRUARY 18, 2013
    [Product] Why Your Business Should Go Mobile
    In the same study, 67% of customers say a mobile-friendly site makes them more likely to buy a product or use a service. Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). Still think it’s going away? What’s the next step?
  • WRITTENT  |  THURSDAY, JULY 25, 2013
    [Product] 10 Actionable Blog Tricks to Skyrocket Your Sales
    As Heidi Cohen advises , “once your content gets them primed to find out more or buy the product, lead them to take the next step.”. One of the most effective blog tricks you adopt could be focusing on more than just how your product or service benefits your customers. Naturally Showcase Your Product or Service. Unlikely.
  • MI6 MARKETING AGENCY  |  TUESDAY, APRIL 12, 2011
    [Product] Social CRM for Small Business
    wanted to learn more about Jon, why he founded Nimble and his vision for the product. An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. It’s the next generation customer relationship management system, or social CRM, if you will. Enjoy the Interview!
  • SAZBEAN  |  SATURDAY, MARCH 15, 2014
    [Product] Internet Marketing Strategy Articles for the Week of March 10, 2014
    Marketing Strategy
  • ONPATH  |  TUESDAY, DECEMBER 10, 2013
    [Product] OnPath Featured on CBC News Ottawa
    OnPath specializes in providing outbound B2B lead generation and appointment setting programs for enterprise clients who sell complex products and services. About Us OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. pply for jobs at [link].
  • SAZBEAN  |  FRIDAY, OCTOBER 18, 2013
    [Product] Vine Is the 6-Second Way to Engage 40 Million Customers
    Rather than simply talking about their products or services, companies can use video to help viewers see exactly what the business is about, or they can use Vine clips to demonstrate products or services. Vine videos are a great forum for promoting new products and upcoming events. It is also incredibly easy.
  • SAZBEAN  |  WEDNESDAY, MAY 16, 2012
    [Product] Chris Brogan Interview – Video creation for business – Future of Publishing
    That’s why it’s more important than ever to use trust agents, people who are seen as experts in the field or whose opinion is otherwise trusted by consumers, to make pitches and get people to buy your product. Customers do not listen to sales pitches from people they don’t know like they used to.
  • SAZBEAN  |  THURSDAY, MAY 3, 2012
    [Product] Social Media in Business – A Historical Perspective – Future of Publishing
    Now, De Leon creates video content for customers of their product, their pizza, being made and delivered. In 1998, Ramon De Leon’s Domino’s franchise started using AIM to communicate with customers, which De Leon says was social media “before the word even existed.” The customers frequently upload it to social media, which creates more sales.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 27, 2012
    [Product] The Importance Of Staying Focused While Teleprospecting
    A recent blog in the Harvard Business Review written by Tony Schwartz, entitled, “The Magic of Doing One Thing at a Time caught my eye as I began thinking about my upcoming day and the tasks I had on my “to-do” list. Well perhaps an example will help demonstrate what I mean.
  • SMASHMOUTH MARKETING  |  SUNDAY, JANUARY 3, 2010
    [Product] B2B Demand Gen Rocks In January
    Three years of production data shows that on a per-rep basis, January produced 35% more appointment setting and qualified lead generation than the worst month, August. December - we set an all time record for weekly production in the first two weeks of December. Don't take your eye off the ball. What was the best month?
  • E-QUIP  |  FRIDAY, SEPTEMBER 26, 2008
    [Product] Diagnosing the Gap
    Fundamentally, it's the problem of the undifferentiated product. This trend is a natural phase in the product/service life cycle. Why are architects and engineers less valued than other professionals? In my last post, I offered some pretty compelling evidence of the disparity between A/E firms and other professional service firms.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 6, 2012
    [Product] Teleprospecting: Coming To A Theatre Near You
    Similarly, the role of teleprospecting is much like a preview, the sneak peak to your show, or in this case, your product. Be clear about your role and your goals, and clearly explain what your product is meant to do. Sales Prospecting Perspectives is pleased to bring you a guest post from one of our BDR's, Katherine Dantis.
  • DIGITAL BODY LANGUAGE  |  MONDAY, JANUARY 3, 2011
    [Product] Virgin America tackles cross-identity marketing
    With the holidays, Google Chrome and Virgin America have teamed up to provide inflight WiFi for free, so I was more productive on the flight than any flight I have taken before. I’ve become a big fan of Virgin America as they seem to be innovating quite a bit on the inflight experience. Technologically, I’m guessing this was fully automated.
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