Page 86 of 215 Previous | Next 
  • HUBSPOT  |  MONDAY, MARCH 12, 2012
    [Product] 9 Excellent Examples of Brands Using Facebook's New Page Design
    If you have a product that's visually appealing, take advantage of this new Facebook feature to showcase it and get people craving what you've got to offer. What a great way to highlight your product videos so your fans can learn more about you! Plus, it showcases happy customers' great results with Verizon products!
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Product] 13 Mind-Bending Social Media Marketing Statistics
    53 percent of people on Twitter recommend companies or their products in their tweets. Many of us know that social media marketing is an important part of a solid inbound marketing strategy. This post is for them -- and you. 13 Mind-Bending Social Media Marketing Statistics. 1. Source ) Tweet This Stat! 2. There are more than 3.5
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 28, 2015
    [Product] EMERGENCY! My Site Broke – Now What?
    Editing, revising, or updating page and product content. Picture yourself in this situation… . It is first thing in the morning and you have a tight deadline to meet. You have to publish a new press release that coincides with a big company announcement. Is it that something was posted wrong? Is there a broken functionality? Support
  • CHIEFMARTECH  |  THURSDAY, DECEMBER 10, 2015
    [Product] 5 big martech challenges that marketers will face in 2016
    CMOs will define the MarTech stack (and reject the suite of standalone products). The questions every marketer needs to be thinking about right now are: How will VR affect my brand marketing, advertising, content production, and user-experience design? The following is a guest post by Ashu Garg , general partner at Foundation Capital.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 5, 2011
    [Product] What’s next? Social Media and the Information Life Cycle
    Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. Image via Wikipedia. Back in the days when “Web 2.0″ ″ was a hot buzzword, many people asked what “Web 3.0″
  • HUBSPOT  |  WEDNESDAY, JUNE 26, 2013
    [Product] The 7 Principles of Conversion-Centered Landing Page Design
    landing page is a standalone page that uses congruent design -- working toward a single collective purpose -- to usher your visitors toward the finish line, be it the collection of personal data or education about your product/service before passing the baton to the next phase of your conversion funnel. Landing pages sit at the heart of CCD.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Product] Basic Training For B2B Social Media Turtles: Research & Preparation
    Set up Google Alerts for your customers’ industries, as well as their products, services and competitors. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 2, 2013
    [Product] 4 Reasons Why Marketers Should Share Data with Sales
    The Internet and social media have made it incredibly easy for the modern buyer to access information and increase their knowledge on any and every available product or service. . Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . What’s a well-meaning modern marketer to do?
  • HUBSPOT  |  FRIDAY, JANUARY 29, 2016
    [Product] The Art of Turning Off: 7 Ways To Do Your Best Work (By Forgetting About Work)
    In the late 80s, a man named Francesco Cirillo invented an easy productivity method that people still use and love. By keeping with the ebb and flow of your body, you’ll maximize your productivity and creativity. Creative work takes a tremendous amount of energy. Because it seems like you’re wasting time. But are you really? it shows.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Product] Top 5 Marketing Skills
    It’s integral that marketers understand how to leverage PR and properly measure it as part of a larger marketing strategy and event marketing campaigns related to product launches, tradeshows, and more. 4. Photo credit: by Will Lion via flickr: [link]. Content Marketing: Today every company is a media company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 4, 2015
    [Product] Beyond Content Shock: The defining trend of 2015 is Content Ignition
    Research from CMI/Marketing Profs and others shows that business content “production” is going into hyper drive in 2015 and beyond. Research from CMI/Marketing Profs and others shows that business content “production” is going into hyper drive in 2015 and beyond. Can you help us? William B. Competitive activity shifts.
  • BIZNOLOGY  |  FRIDAY, JANUARY 29, 2016
    [Product] Integrating mobile video branding into the auto purchase funnel
    For the most part, today’s car shopper will consult a range of product review sites, manufacturer sites, and for some, enthusiast sites to begin working down the long list of makes based on segment, size, and function. As the consumer continues their research, product features come into play. Part One. The Good for Me? To be continued.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 19, 2013
    [Product] Props to the Channel: Partners of the Year 2013
    We’re fortunate to have a robust partner community to help make Eloqua a stronger and stickier product: Agency and revenue performance partners who offer comprehensive marketing and technology services, as well as the creative and innovative technology partners represented in the Eloqua AppCloud. Partners of the Year 2013.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 23, 2012
    [Product] Social, Mobile, Local Media: How Retailers Can Formulate the Best SoMoLo Concoction
    While this may sound obvious at first, typically marketing tends to focus on the product or service benefits, and a promotional element is added to the mix to provide some incentive to buy or use your product or service. For some, So(Social) Mo(Mobile) Lo(Local) may be a new term. Breaking Down the SoMoLo Mix for Retailers. Social.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 16, 2015
    [Product] 4 Tips for Competing with Mega Stores This Holiday Season
    If you’re offering great deals on all the products in your store, you may just get those customers in the door. Before you get too excited about offering discounts on your products, you have to consider a few things. Would you believe that 15% of midsize businesses won’t spend any additional marketing money this holiday season ?
  • WRITTENT  |  FRIDAY, NOVEMBER 22, 2013
    [Product] 5 Ways to Win the Hearts of Your Customers With Blogging
    Wasn’t it amazing – and maybe even a bit creepy – scrolling through their personalized product recommendations? They’ve purchased your product and service, but are they using it correctly? image credit: FreeDigitalPhotos. You probably don’t have to look very far to increase your organization’s sales and revenue.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 16, 2012
    [Product] Question B2B SEO Tactics That Don’t Involve Strategic Marketing
    lead generation, product marketing, or specific marketing segment)? How will content generation tie into branding and product marketing initiatives? A client emailed me this weekend with a message about a potential guest blogger for their website. Article Spinning and Article Directories. Link Exchanges/Reciprocal Linking. Splogs.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 17, 2015
    [Product] 20 Truths I’ve Learned as a Content Marketer
    While sales are the ultimate end goal, content marketing should create a story for the prospective customer, allowing them to continuously interact and learn more about the brand or product. B2B and B2C marketers alike are more commonly implementing strategies and increasing budgets devoted to content marketing than ever before. Source ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 24, 2015
    [Product] Stop Nurturing Me
    If they don’t, we have a product problem, not a nurture program problem. If they don't, we have a product problem, not a nurture program problem. By Eric Wittlake, {grow} Contributing Columnist. I’m sick of being “nurtured.” Not me. Not my career. Not my business. To insert our perspective. Your turn. Not me.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 13, 2016
    [Product] Thunderhead ONE Provides Powerful Journey Orchestration
    UK-based Thunderhead itself was founded way back in 2001 and launched its original customer engagement product (highly personalized customer communications such as account statements) in 2004. Interactions can also be tagged with other attributes such as channel, product, and marketing asset. until recently. Journey mapping. Execution.
  • MARKETING ACTION  |  THURSDAY, MARCH 27, 2014
    [Product] How (and Why) to Use Social Media Meta Tags (Part 2 of 2)
    Rich pins help flesh out a brand’s offerings on Pinterest, allowing links to product pages (and price points) to be embedded in pins directly (versus in a separate pop-up window). Google Plus can use meta tags in Articles, Blog, Book, Event, Local Business, Organization, Person, Product, and Reviews categories. Rich Pins on Pinterest.
  • WEBBIQUITY  |  TUESDAY, MAY 14, 2013
    [Product] 30 Awesome Blogging Guides, Tips and Resources
    Those getting started or already active in blogging will discover how to: • grow blog traffic, • make content more valuable to readers, • increase blogging productivity, • generate more comments and social shares, • find royalty-free images, • promote your blog, and. Why Blog. Why You Want To Be the Last Blog Standing by Outspoken Media.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 23, 2013
    [Product] Are Your Ready for 2014?
    www.YourSalesManagementGuru.com.   Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com   . First Quarter 2014. Are You Set Up? Ken, are you crazy?  I have not finished the fourth quarter yet!  When do you need them fully up and trained?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 18, 2013
    [Product] 5 Ways You Should Be Using Marketing Automation
    by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. It seems you can’t go to a conference or do a blog search without these current terms popping up. Already raking in $3.2 billion by 2010, the marketing automation industry is expected to grow to $4.8 Great.
  • FATHOM  |  TUESDAY, MAY 5, 2015
    [Product] 3 Ways Your Company Is Screwing Up Its Digital Marketing
    Your products and services are top-notch, your employees are dedicated and knowledgeable, and your leadership team is second-to-none. Ritz Crackers gets it: they’re creating engaging content for people who want to learn about cheese , which isn’t even one of their products. Listen: we need to talk. Okay, calm down. Revenue.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 25, 2013
    [Product] How Will 50 Billion Connected Devices Affect The Future of Marketing?
    TopRank started as a product/service that we offered in conjunction with public relations services. Imagine the inevitable Future of Marketing  with 50 billion connected devices! How will marketing change and what role will brands and consumer play? How did you get your start in the industry? . The alternative of course, is to advertise.
  • VIDYARD  |  FRIDAY, JANUARY 22, 2016
    [Product] Brand Guidelines for Video: Unicorn Ice Cream, Man-Cats, and a Powerful Experience
    That’s what branding does, it helps your audience connect with you on a deeper level than just shoes, just equipment, or whatever product it is that a company is trying to sell. And that product is quite poo-pular.). As I mentioned before, Apple is all about convincing you that their products enhance your life. Will You Do It?
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 15, 2014
    [Product] The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
    If there is a product or service that you are really enjoying that makes your life easier, advocate for it. Gratitude/Reciprocity : By building a culture of gratitude and mutual assistance, people will remember what you did for them the next time you need some help getting the word out on a new product or service. FOR EWORD by David C.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 19, 2014
    [Product] Is the end of television advertising near? Maybe, maybe not
    How does your product or service fit into the day-to-day experience of your buyer? Samsung didn’t just pay for product placement. No, but I think we’re going to see a lot more advertising dollars flow toward integrating product with story and far fewer 30-second spots. Lupito Nyong’o''s amazing, A+ speech?
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Product] 4 Simple Things Business Owners Forget When Pitching to Clients
    The hours also include time for product creation, charting out processes for a service, hiring people, setting up infrastructure, and working on a hundred different things before entrepreneurs get ready to send out a proposal. It’s not as easy as writing it down on your “to do” list though. B2B Marketing
  • SAZBEAN  |  TUESDAY, JUNE 12, 2012
    [Product] How to Make More Money From Existing Customers With Marketing Automation
    We’ve got more products that might strike your fancy, additional services that would make you squeal, and who knows what we’ll roll out in the future! Many businesses focus on bringing in more and more new customers; but the fact is, most of us aren’t in a one-and-done situation. Ready? Let’s make some (more) money.
  • SAZBEAN  |  THURSDAY, JUNE 7, 2012
    [Product] Making the Most of Social Media Analytics
    person may see an ad or promoted social media message but choose not to click through, then search for the product later, and finally make a purchase on a third, fourth or fifth visit to the company’s website. But social media reach is more measurable than some people would have you believe. News & Notes
  • SAZBEAN  |  THURSDAY, MAY 17, 2012
    [Product] Is Eliminating the Bargaining Power of Customers More Important Than Working On the Customer Experience?
    Listening to the Steve Jobs biography by Walter Isaacson I am left with the impression that nothing was more important to Steve Jobs then using technology to produce great products that delivered a great user experience.  Good enough was good enough, even great, for many in the computer industry.  Why is it an issue? How do you increase that? 
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 2, 2011
    [Product] Act-On Buys Marketbright Assets
    Agencies who use freemium versions at small clients may also use the same product for larger clients who will pay for the system.) If it sounds like my discussions with Act-On have centered more on strategy than product features, that’s correct. The interesting question is why Act-On made the purchase.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 12, 2016
    [Product] The Opposite Side of the Interview Table
    for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. The Opposite Side of the Job Interview Table. Tips to Consider when considering a new Job/Employer. This check list is designed to ensure the interviewee does the due diligence that is necessary for success. Minor?
  • JUNTA 42  |  SUNDAY, APRIL 1, 2012
    [Product] 15 Critical Business Success Tips after Five Years in Business [with special giveaway]
    Don’t Fall in Love with Your Product or Service – This almost cost us the entire business. Discarding the product we began the business with was the best business decision, and hardest one, I ever made. Well, it’s nice to be on the right side of that statistic! After 1,825 days in business, we are stronger than ever.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Product] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Your clients sell different products or services to different demographics. Ownership – Spells out that all work products produced by your agency are the property of the client, provided certain conditions are met, including acceptance date and payment. Download now to learn nine action steps you can take to generate leads with mobile.
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Product] The Lie of B2B Brand Advertising
    As you continue to strengthen the perception of your brand, through marketing and through the experience people have with your product and service, you will see these benefits. “We will start with an awareness efforts for the four weeks. This will provide air cover and soften the market for our demand generation campaign.”
  • B2B MARKETING UNPLUGGED  |  MONDAY, JUNE 1, 2015
    [Product] The Thrill of Victory: What Marketers Can Learn from the Win Column
    When you called this customer, how well did they understand our products and brand? Were you successful in getting your hands on the win-loss report from sales? Don’t feel too bad about it; that sort of information is not something sales people share freely, especially the loss part of it. All day long, if you let them. How did you know?
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 26, 2013
    [Product] B2B Marketing: Why Marketing shouldn’t promise BANT qualified leads for Sales
    Lead scoring can make marketing leads even more productive by helping salespeople: Avoid calling some leads that are very unlikely to convert. Tweet Many marketers use a model for lead qualification based on these four key characteristics: B = Budget. A = Authority. N = Need. T= Timing. The approach is dubbed BANT. They need each other.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 20, 2011
    [Product] 22 Essential Mobile Apps for Your CMO
    It keeps your CMO’s email box free of productivity-sapping messages containing links to articles she hopes to read, eventually. For $0.99, however, it may be a “you get what you pay for” product, because I have tried it but am unsure if it has added a measurable amount of life to my device. Content Apps. price tag. for later reading.
  • WRITTENT  |  TUESDAY, FEBRUARY 11, 2014
    [Product] 20 Rocking Tools for Successful Blogging
    Whether you want to know more about tools for better productivity during writing, better formatting options , or maybe a plagiarism checker, please read on. That’s why you need this full-screen writing tool to give your productivity a boost and minimize potential distractions. 3. WordPress. FocusWriter. Feedly. Pocket. Scoop.it.
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 30, 2011
    [Product] How to Use Web Seminars to Generate B2B Leads
    Some want to gain competitive intelligence and others just want general information about your product category. However, others will attend to get information about your product or service or to confirm a decision to either purchase from you or a competitor. People attend Web events for a variety of reasons. Go forth and engage!
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Product] Financial Advisors Need to Get Personal or It’ll Cost Them
    This is the same strategy YouTube uses when suggesting videos you may be interested in, or Amazon uses to suggest products you might want to consider. Author: Joe Paone It’s no secret that the financial services industry has been going through a transformation in recent years. Impact to Marketers. Segmentation. Scoring. Sales Efficiency.
  • VISIONEDGE  |  MONDAY, MARCH 24, 2014
    [Product] Weaving Contextual Data into Models
    Contextual data adds another dimension to the model by weaving in predisposition information that reflects content, timing and frequency-for example what products they currently use, the last time they purchased, their complete buying history, the types of keywords they used in their search, etc. Keep in mind, timing is everything.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 30, 2013
    [Product] How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings
    Once the purchase has been completed, the shopper will then be given an opportunity to instantly submit a review.Please note that this means the shopper submits the review prior to receiving the product, so slow checkout process, price changes, hidden charges, etc. Low or No Cost Review Portals. Google Checkout. Reseller Ratings. Bizrate.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 15, 2011
    [Product] 10 Essential PR Tips for Startups
    Not to mention, early-stage startups usually only employ a few people focused on product and development. If your startup isn’t news-worthy, it’s really not a matter of figuring out how to pitch your company — instead, you may want to consider improving your product before hitting the pavement. Screenshots of the product.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Product] Are Your Advertisers a Good Fit for Inbound?
    More bluntly, you can offer more to your advertisers by introducing new product lines. In an ideal world, what marketing products would they like to see? Get closer to your advertisers’ needs by asking them what products they’d like to see. Digital publishers and advertisers are in a great position to see similar results. Medi
  • HUBSPOT  |  FRIDAY, APRIL 8, 2016
    [Product] How to Fall in Love With Writing Again
    The ideal is the set of circumstances that allows you to be productive. If you’re happy with your own productivity, both in terms of quantity and quality of writing, then perhaps your routines and environment ought not be monkeyed with. “I’m sick of this.” “I hate this.” “Not again.” “Can’t stand it!” “I'm gonna quit.”. You’ll feel it.
  • PAUL GILLIN  |  TUESDAY, JANUARY 17, 2012
    [Product] Live Blog: 3M Unites Global Workforce With Technology
    sampling: “I need information on 3M Japan products (name withheld) and what are the Eurpean substitutes?”. Does somebody know whether (unnamed competitor’s product) is approved at (unnamed customer)?”. Internet-based tools have been embraced across the company to compensate for the loss of physical proximity. Time to Market.
  • CEROS  |  WEDNESDAY, JUNE 8, 2016
    [Product] Can You Quantify the ROI of Great Storytelling?
    Having an effective storytelling strategy may not always generate quick conversions, but it can illustrate why a consumer should invest in your product instead of a competitor’s. The story isn’t always about Nike, but the amazing people who wear the products. This post, Can You Quantify the ROI of Great Storytelling? Happy reading!
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Product] How Can Content Marketing Generate Leads?
    Product Comparisons. Product reviews. Content marketing is in essence, the creation of content to promote your brand. Content marketing can come in many forms including video, social media, written page copy, infographics, and blog content. . How Does Content Marketing Work? Some specific examples of these items might include: .
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [Product] The Importance of Woozles in B2B Marketing
    Influence influencers: Ensure a positive discovery of your company or product when it is referenced by influencers (who are often more discoverable then you). Delivering value in your product or service only is no longer enough. And what does that have to do with a woozle? If not, the damage can be staggering. 3. Your Turn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 19, 2016
    [Product] Seven Essential Mobile Apps for Marketers
    You can create boards for each project, cards for each task, you can assign team members and due dates, and even attach documents. I use Trello to plan and track projects, keep track of the production status of podcast episodes, hold ideas for blog posts, and more. By Kerry Gorgone, {grow} Contributing Columnist. IFTTT: https://ifttt.com.
  • ANNUITAS  |  THURSDAY, MARCH 20, 2014
    [Product] Notes from the Marketing Operations Executive Summit 2014
    Too many companies speaking “product out” instead of “customer value in” @SherylPattek #marketingopssummit. Lots of small, digestible thoughts from the show, sometimes retweeted from my colleagues at the event (marked RT at the beginning of the line). Enjoy! RT @RHsays   What does sales need from marketing? And this?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 28, 2015
    [Product] How Marketers Can Avoid the Dark Side of Content Marketing This Halloween (and beyond)
    Quite simply they do not care about you, they care about what you and your product or service, etc. I don't know what it is but every year on Halloween the entire mood and feel of the day completely changes when the sun goes down. There is an eeriness that sets in, right? Tell me I am not the only one who thinks and feels this. Anyone?
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, AUGUST 1, 2012
    [Product] Industrial Marketing is not Disconnected Tactics
    Many manufacturers and industrial companies are learning some hard lessons these days. Business as usual is not working – referrals are trickling in, if at all and the pipeline of leads is running dry. The old way of hiring away salespeople from the competition with their “ready book of business” is not producing the quick sales they had expected.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Product] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    In 2001 he collaborated with Kanye West in a production capacity on each other’s demos — or the works that later would become their respective first albums Get Lifted and College Dropout. He spent his days immersed in spreadsheets and his nights recording in the studio with other artists. ” 2. Be a good listener. ” 3.
  • HALEY MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Product] My One to Their Twenty
    They want me to help develop new and exciting products, and continue to grow in my skills and knowledge of the programming world.  This year Haley Marketing is celebrating its 20th year.  This year also marks my first with Haley Marketing.  When I started, I noticed one thing everyone at Haley Marketing had in common.  Haley News
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Product] How Marketers Can Get More Respect and Love
    Though there are certainly marketers that do that, for the most part, most of us are leading (much) less glamorous lives, and focusing most of our energies on helping connect with potential customers of products that solve real problems and meet existing needs. In short, I deeply care about marketing -- and marketers. It''s a great job.
  • SNAPAPP  |  THURSDAY, JULY 2, 2015
    [Product] Don’t Judge a Canvas By Its Cover
    In this week’s Product Feature Highlight, we’re covering some ways you can use our Canvas content type to tell a story that drives results. In our first example, we’re sending prospects on a quick “journey” to inform them about the product in a fun way before presenting a lead form.  . Animate Your Landing Page. Content loading.  .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 12, 2015
    [Product] From newbie to expert, here are the best social media tools for your business
    She is the author of the  The Product Hunt Manual  and  Tech Doodles. By Kiki Schirr, {grow} Contributing Columinst. When people ask, “what are the best social media tools I should be using to be a better social media marketer?” ” I have difficulty answering. Some people might not be the same level across the chart, though.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 17, 2013
    [Product] The Psychology of Selling – An Insider’s Guide
    People are more likely to buy from you if they find credible information from others or yourself that the product you’re selling is a hit across the board. He needs tons of information on your product, and you should be ready to give it to him. She’s already heard of your product, and speaks it praises unhesitatingly. link].
  • WRITESPARK  |  TUESDAY, JUNE 11, 2013
    [Product] Packaging Case Studies to Increase Their Promotional Value
    First, on the web page that lists your case studies, organize the title links by the categories most relevant to your customers, e.g. by industry, product, world region, etc. Go to the website of many technology companies and find the link for case studies. What a lost promotional opportunity! Case Studies Content Marketing Sales Materials
  • SAZBEAN  |  SATURDAY, OCTOBER 27, 2012
    [Product] Top Internet strategy, marketing and technology links for the week of October 27, 2012
    eConsultancy) 5 Tips to Get Your Email Read  (Mashable!) News & Notes
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 26, 2011
    [Product] Savvy Week in Review: August 26
    This one asks what the heck is up with all this BIG brands launching and abandoning products. If you're on the east coast of the US (as many of us Savvy Sisters are), you're likely battening down the hatches in preparation for Hurricane Irene's arrival. Stay safe! And for those outside the storm belt, enjoy a pleasant weekend!).
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 23, 2013
    [Product] 7 Best Practices for Email Deliverability
    Return Path, a leader in email intelligence, offers a product called Sender Score, which, in addition to providing you with your reputation score, shows you how your email marketing program stacks up against your competitors’. Your reputation as a sender is crucial. When it comes to modern email delivery, it’s good to know the fundamentals.
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 8, 2013
    [Product] Topsy Turvy: The Shifting Relationship Between B2B Marketing and B2B Sales
    Life Technologies Offers Self-Serve B2B Product Information Through Interactive Video. According to Oslo-based Andrew Green, Life’s Divisional Lead for Video and Interactive Marketing, the original plan was to create a customary, Web-based product finder. We used to talk to a real person as a first step. To learn more. Not now.
  • HUBSPOT  |  FRIDAY, NOVEMBER 30, 2012
    [Product] 10 Businesses We Admire for Brilliant Global Marketing
    Sure, sex sells, but how does Durex sell such a taboo product in foreign countries? Innocent Drinks is the leading smoothie company in the UK with 75% of the market share in 2011 -- additionally, Innocent products are now available in 13 countries across Europe. Dankeschön, Facebook. Airbnb is the Craigslist of apartment rentals.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Product] ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them
    ZenIQ was founded in 2015 and released its product in early 2016. But most vendors serving the ABM space have taken a much narrower approach, either in providing data about accounts, managing campaigns against externally-built account lists, or providing account-level metrics such as coverage, engagement, and funnel velocity.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Product] Google Unveils 'Inbox,' a New App to Change How You Manage Email
    It’s designed to be a productivity hub, giving you access to your most important emails, to-do''s, and reminders all in one space. What you got was a bunch of features repackaged from Gmail into a productivity -centric design. . Remember when Gmail unveiled the new inbox tabs layout ? Marketers freaked out. How to Get ''Inbox''. Sweep.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 25, 2012
    [Product] How to Give Your Audience the 5-Star Treatment With Exclusive Offers
    That brand new lead or customer is going to come to you not only as a referral -- so they have a happy customer singing your praises already -- but also as one who feels really special for getting to work with your company! 4) Product Buy-in and Development. Limited time offer! For Platinum members only! Upgrade for VIP benefits! something.
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Product] 8 Rookie Facebook Mistakes No One Should Still Be Making
    News Feeds are crowded, and noisy, making a Facebook post''s journey from production to consumption a chancy one. While the best time to post on Facebook certainly varies depending on your industry, your specific product/service, and your audience''s demographics, there are considerations that you''ll want to keep in mind.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 6, 2012
    [Product] Find New Customers Fan of the Month for January – Paige O’Neill
    highly accomplished marketing executive who uniquely combines an extensive communications/PR background with product marketing expertise, and has experience ranging from Fortune 100 to early stage startups. Congratulations to our Fan of the Month for January 2012 – Paige O’Neill. Thanks for your support, Paige.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Product] Find New Customers Fan of the Month – Paige O’Neill
    highly accomplished marketing executive who uniquely combines an extensive communications/PR background with product marketing expertise, and has experience ranging from Fortune 100 to early stage startups. Congratulations to our Fan of the Month for January 2012 – Paige O’Neill. Thanks for your support, Paige.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 23, 2012
    [Product] How Does a Business Generate Traffic from Social Media?
    It may be a product we’ve sold has developed a fault, it may be a product not living up to expectation it may just be a person who is unhappy. Websites live and die by the amount of traffic that they get. Until now. Sound interesting? So how does a business generate traffic from social media and use it to their advantage?
  • HUBSPOT  |  SUNDAY, OCTOBER 5, 2014
    [Product] 5 Industry Changes Keeping CMOs Up at Night
    Buyers are doing more research online before they purchase: They are reading product reviews, asking for feedback on Facebook, and perusing competing brands’ sites. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Change. Should they zero in on customer experience?
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Product] 5 Smart Reasons to Create Content Outside Your Niche
    When you're creating content, there are a couple of types of people you need to think about: People who know they need the product/solution you sell. People who don't yet realize they need the product/solution you sell. Ideally, both at the same time. And when you're first starting out, committing to a niche is important. https://t.co/n1Jne0MxxS
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Product] The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined
    The effective implementation of social business will improve efficiencies and productivity not only in marketing and IT, but also in the supply chain, HR, sales, marketing, financial, research, etc. Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. Reason for Social Business?
  • SALES ENGINE  |  TUESDAY, JULY 5, 2016
    [Product] Breaking the Sales Growth Plateau May Require A New Approach
    Sales representatives used to be a prospect’s only source of product and industry knowledge, but now prospects largely research things online while ignoring reps’ calls. For companies struggling to reach sales goals, doing more of the same (more cold-calls, adding more salespeople) won’t break through growth plateaus. It’s that they had to.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 22, 2011
    [Product] The Fearless Competitor to review the new book by Mike Stelzner – “Launch”
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Win a free copy of this great book. Details below. This is due to the remarkable popularity of this blog (Thank You!) and our past book reviews. How YOU can win this book!
  • ACSELLERANT  |  MONDAY, OCTOBER 7, 2013
    [Product] Capturing the Voice of Your Customer for B2B Video
    And customers talk about business results – not product features. The Voice of My Customer has spoken. They are saying, “Enough already. We get it! We agree that stories are impactful sales tools, and delivering stories via brief videos is even more powerful. What we need are the stories! We know they exist. Because CUSTOMERS SELL! They
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 12, 2014
    [Product] 5 Tips For Creating Global Marketing and Branded Content
    If you are working on a major launch – i.e. a new product, campaign etc. by Heike Neumann | Tweet this P&G is the source for recent uproar in Germany’s media landscape initiated by a special edition of one of their well-known laundry detergents. Big foul! Sure, who wants to drive a car named like a “masturbating man”?
  • MARKETING ACTION  |  FRIDAY, APRIL 12, 2013
    [Product] When is the right time to implement marketing automation?
    We’d love to share how automation can make your marketing life easier and more productive. Timing, they say, is everything. If you’re considering marketing automation, there are five particularly auspicious times to consider it: When the business is in startup mode. Plus, it’s never too soon to avoid bad habits.).
  • HUBSPOT  |  TUESDAY, NOVEMBER 17, 2015
    [Product] 5 Charts That Summarize The State of The Publishing Industry
    Instead of capitulating to industry change, they’re carving out new revenue streams and testing new products to connect advertisers with readers. It’s important to experiment with a wide variety of products and services as alternative solutions. The state of digital publishing is in flux. The good news? What’s working and what isn’t?
  • 3D2B  |  TUESDAY, MARCH 29, 2016
    [Product] The Great Misconception about Inside Sales That’s Hurting Your Results
    Technology Is an Enabler They can be more productive than ever due to technology such as CRM systems, dialers, predictive analysis, marketing automation, online conferencing, social media platforms, appointment setting software and more. You also have to think about the productivity of doing the job internally. It adds up.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 26, 2012
    [Product] Eloqua, Oracle & Why Modern Marketing Needs Open Systems
    by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO,  Joe Payne , and Chief Technology Officer,  Steve Woods. Last Thursday we announced that we have entered into a definitive agreement to be acquired by Oracle to become the core of Oracle’s Marketing Cloud.
  • KEO MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Product] Marketing Strategies for Reaching the Wearable Devices Market
    What are the visual elements of our service or product experience? The wearable devices market is growing very quickly. Since there is much marketing potential in such devices, marketers would be wise to allocate a small amount of budget now to begin to investigate the possibilities. Make content (even more) “glance-able”. Mobile Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 15, 2016
    [Product] [Ebook] 5 Reasons Why Best of Breed Technology Fuels High-Growth
    For instance, if a current customer watches a video about your latest product upgrade, it might be a great time for an account manager to make a call. Put simply, best of breed solutions make daily tasks much easier and have the product breadth to allow you to grow into additional capabilities. Things move fast here at Marketo, too.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 12, 2011
    [Product] Delivering Return On Marketing – What’s Your ROI?
    Consideration: When you are trying to get people to consider your product or solution, marketing tactics are highly measurable. You should look for increases in the number of branded or product-related searches, landing page hits and a steady growth in website visitors. What's Your ROI? What is your return on marketing?
  • RADIUS  |  THURSDAY, MAY 7, 2015
    [Product] Breathing Life into Our Classification of Small Businesses
    We divide them into NAICS industries based on the products they sell. When we sell to small businesses we bucket them into arbitrary categories that tell us nothing about their likelihood to buy–only their likelihood to use products. We’ve all visited small businesses before. However, according to the U.S. There’s a big difference.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 6, 2013
    [Product] Three pros and cons of using Bitcoin for your business
    As of the writing of this post, is still limited to specific pages and products. (You By Mars Dorian, {grow} Contributing Columnist. Imagine if you could have 100% control over your money, pay every person on the planet in seconds, even if they don’t own a bank account, with almost zero fees and absolute freedom? Visa, Paypal and Co.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 29, 2012
    [Product] Integrating Social into Your Marketing? Don’t Overlook Your Most Important Asset
    Consumers don’t just stop after taking a look at a product website…they are search-savvy, seeking information from various sources. Truth is, not only are consumers looking at brand websites, but they are also seeking information and advice from each other, sources independent of the product/service provider. Social Media Integration
  • BIZIBLE  |  THURSDAY, OCTOBER 27, 2016
    [Product] How To Create Buyer Personas In Your CRM And Gain Deep Insights Into Marketing Performance
    In product marketing it’s a good idea to interview closed lost opportunities to understand why a company decided not to purchase your product. The development of buyer personas is a vital part of any marketing strategy. It informs marketers on how to find the right audience and develop the right message. Let’s go over how to do this.
  • HUBSPOT  |  MONDAY, FEBRUARY 21, 2011
    [Product] How Do You Learn from Companies Outside Your Industry? [Marketing Cast]
    You can learn so much by looking at what an independent consultant, or a non-profit, or a rock band, or a church is doing to market its services or products. Their marketplace or category of products don't matter all that much. Too often, companies look for industry case studies to learn from. Marketing Lessons from the Grateful Dead.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Product] Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads
    Your ideal model will ultimately tie into your product, industry, and consumer. They might determine that because of this, I’m a loyal customer who’d be very interested in trying out new offers or new products. Author: Joe Ariganello Sometimes it seems that our lives are just one big scoreboard. It all comes down to scoring.
  • CHIEFMARTECH  |  TUESDAY, SEPTEMBER 15, 2015
    [Product] Marketing technology? Digital? It should be #HumanFirst
    For her it’s one experience that should get her the best product, at the best price, at a time, location ,and channel — offline or online — of her choice. The ultimate goal is not technology but getting her the best product and experience. Most of all, he’s been a great friend and an inspiration to me personally. CONTEXT.
  • THE POINT  |  WEDNESDAY, MARCH 13, 2013
    [Product] 3 Keys to an Effective Autoresponder Program
    In most cases, the goal of an effective autoresponder program isn’t to convince the prospect to buy your product, or even to persuade him or her to request contact from sales. An effective lead follow-up strategy , therefore, is essential to ensuring that you’re getting the most from your investment in demand generation.
  • THE POINT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Product] How to Sell Marketing Automation to Your CEO (& Other Burning Questions)
    How often do you release product enhancements? 5. Recently I was asked to contribute some thoughts to Marketo’s new ebook, “ The Definitive Guide to Marketing Automation.” Below is my contribution (see Page 71.). What are the most important things to look for in a marketing automation vendor? HS: Here are the questions I’d ask: 1.
  • CLIENT BRIDGE  |  TUESDAY, DECEMBER 18, 2012
    [Product] VIDEO: Strategies for Sales Success
    From Entrepreneur.com, here's a video of a Google Hangout session in which sales expert Grant Cardone talks about the importance of persistence and suggested ways to differentiate your product and close a sale. View Original Article
<< 1 2 ... 84 85 86 87 88 ... 214 215 >>