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  • WEBBIQUITY  |  TUESDAY, NOVEMBER 8, 2016
    [Product] Three Issues the New U.S. President Should Tackle ASAP
    Within the next 24 hours, the United States will have a new president (barring another hanging chad type situation). No matter which major-party candidate wins, our new president will be the most unpopular new commander in chief ever; polls show majorities of the American people hold unfavorable views of both candidates. The U.S.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 10, 2013
    [Product] Should Marketing Be Compensated On Revenue?
    Marketers create tremendous interest and nearly 45% of those who are interested in some manner buy someone’s product. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Qualified leads. Closed leads. Total Revenue.
  • ANNUITAS  |  TUESDAY, JUNE 14, 2016
    [Product] 3 Elements For Building Better Landing Pages
    Author: Sydney Gordon @SydneyDGordon Marketing Automation Production, ANNUITAS. “A great landing page can make the difference between a successful email marketing campaign and a wasted opportunity,” according to a recent post on building landing pages that convert by Litmus. Why focus on the landing page? Visual Hierarchy-. Be bold.
  • FATHOM  |  WEDNESDAY, MARCH 23, 2016
    [Product] This Week in Publish or Perish: Persona Hacking – An Inbound Approach to Prospecting
    Learn how to achieve sales productivity, warm up cold prospects, and have the right conversation with the right person, by listening to the podcast now or checking out the interview below. JH: How does content drives sales productivity? Personas are only useful for content marketers, right? JH: How do you collect persona research?
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 6, 2013
    [Product] Five Ways You Can Get Big Value from LinkedIn
    In fact, LinkedIn has so many productive uses that I found it tough to narrow the list. When the user of your product or service is researching or evaluating purchase options, you want to be the company name that pops into his/her mind. I talk about social media quite a bit in my blog posts, articles and conference presentations. 
  • VERTICAL RESPONSE  |  MONDAY, MARCH 30, 2015
    [Product] 4 Steps to Achieving Initial Email Marketing Success
    Tell subscribers about a new product or service that you’re offering. Provide useful tips that show subscribers how to use your product better. It’s time to rev up your marketing engine. This engine combines three major components: sign up forms , emails and social media marketing. It’s that simple. Try a few tests.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Product] The CIO and Social Media: Embracing Change
    Online chat was counter-productive to getting work done, so it should be shut off. Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. The Old Way. Putting a Structure in Place.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 5, 2013
    [Product] What eMagine Customers are Saying: Client Recommendations
    “eMagine did a fantastic job for GSMS on our re-design and launch of new product. This was difficult project due to managements limited time but Emagine proved to be patient, productive and creative in their efforts to get our vision into a functional solution. Working with Emagine has been a complete pleasure!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 12, 2011
    [Product] 8 Million Sales Triggers Delivered
    For example, a business event — like an acquisition or merger — that warrants sales outreach, or news event like a product launch, that matters to the ongoing sales conversation. Summer of Sales Intelligence: InsideView Sees Huge Gains in Customers and Major CRM Platforms, Delivers 8 Million Sales Triggers in Recent Quarter.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 18, 2011
    [Product] Nine Expert Guides to Local SEO
    Nearly half of consumers start a local search for products or services with no specific business in mind. As with SEO generally, keywords and content matter (though for local SEO that includes geography- or region-specific terms) and links play a significant role (though key link sources are different for local businesses). Digg this!
  • VERTICAL RESPONSE  |  MONDAY, JUNE 16, 2014
    [Product] 12 Tips to Running a Winning Social Media Contest
    Know what you want Are you trying to get newsletter subscriptions, expose certain products, gain brand recognition, or drive up Facebook fans? In this post, we share 12 recommendations, choices for you to consider, and options to keep in mind to run a successful social media contest of your own. 1. Want an all encompassing campaign? link].
  • LEANDATA  |  MONDAY, FEBRUARY 6, 2017
    [Product] The Unsung Heroes of the Sales Process
    There also are a growing number of solutions available to improve sales productivity through prospecting, enrichment, predictive analytics, lead management and so on. The domain of Sales Ops is incorporating this brave new world of technology into a process that makes teams more productive. They work quietly in the shadows.
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Product] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    Here are some examples of JSON-LD using the Product Schema type. Today, we’re going to chat about Knowledge Graph listing. As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. As a bonus, it can be perceived by searchers as adding legitimacy and trust to your brand. Great!
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 29, 2014
    [Product] Google Retires Google Authorship
    Authorship joins other retired Google products like Google Reader to face an early Google grave. Google announced yesterday that after three years, the company has retired Google Authorship. With this in mind, we’ve made the difficult decision to stop showing authorship in search results,” says Muller. Why or why not?
  • 6SENSE  |  TUESDAY, DECEMBER 22, 2015
    [Product] 4 B2B Marketing Trends to Watch in 2016
    For example, a product announcement should merit more than just a press release and analyst briefing from your product marketing team. For Russell Glass, head of products at LinkedIn Marketing Solutions, relevance marketing is the driving force of 2016. Here is what we learned : Marketers Using Cross-Channel Strategies Will Win.
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Product] Is “social media campaign” an oxymoron?
    Non-targets could win Hitachi consumer products and went to a separate database. If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach. You’ve heard of Farmville, right?
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 1, 2011
    [Product] Marketing IS Business: The Wisdom of Peter Drucker
    But recently someone asked me when and where Drucker said some of these things, particularly: The aim of marketing is to know and  understand the customer  so well the product or service fits him and  sells itself … The aim of marketing is to  make selling superfluous. So I did some research and found this great paper  by Frederick E.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Product] 53 Questions to Help You Choose the Right Interactive Content Creation Platform
    How does the vendor’s product road map align with your expected priorities? How much of a voice will you have in determining future features, providing feedback to the product team, etc? An interactive video showcasing a product line. But how do you choose which solution is right for you? How easy is the solution to use?
  • ACT-ON  |  FRIDAY, NOVEMBER 13, 2015
    [Product] 10 Tips for Creating a Webinar that Gets Results
    Recruiting moderators and presenters is the next major step in the production process. You should brief them on the topic, key themes, format, and production schedule. Make sure they can meet the deadlines required for the webinar’s scheduled production date. 5. They come in formats that showcase the speaker’s expertise.
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Product] Skepticism on Gallup’s Gloomy Social Media Assessment
    When I speak to audiences I often ask who has made a recent travel reservation or product decision in which customer reviews have played a role. A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. More than Marketing. Related articles.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 13, 2015
    [Product] Optimizing Lead Distribution for Higher Conversion
    Match leads based on product or industry vertical expertise. Tweet The management of sales leads is critical to generating marketing ROI. Sadly, That’s a complex question when you think about it. Almost every company that has salespeople has those who are strong performers and those who are weaker performers. Leverage this.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 19, 2011
    [Product] Brochureware Is Not a Dirty Word
    Brochureware is the term used, often with derogatory marketing implications, to describe websites consisting entirely of static pages that promote a company’s products and services, people and value proposition. Based on these impressions, website visitors will likely conclude one or all of the following: This company is out of business.
  • HALEY MARKETING  |  FRIDAY, NOVEMBER 27, 2015
    [Product] “THANKS” GIVING
    Without you, we couldn't deliver the products and services we provide. understanding how to deliver an incredible result (even when constrained by a tight budget), and constantly working to make our products and services not only look great, and perform great, but that they also to deliver exceptional results. Thank you to…. Thank you!
  • BLUE FOCUS MARKETING  |  MONDAY, MARCH 11, 2013
    [Product] The New Integrated Advertising Approach in 2020: Advertising in a Hyper-Real-Time World.
    Advertisers will benefit from more elaborate social media monitoring applications to research and identify meaningful consumer sentiment and trends—capturing candid feedback on brands and products.  The distinction between these three elements will blur as each ingredient blends into a new brand formula for success. link].
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 3, 2013
    [Product] What Google’s Latest Panda Update Means for Your SEO
    If you’re a business owner looking to draw attention to your products or services, you may have considered writing guest posts for high traffic sites in exchange for a backlink or two, either within the text or in your bio. Translation: don’t spam the Web with copies of your product pitch masquerading as an op-ed.
  • HUBSPOT  |  TUESDAY, APRIL 30, 2013
    [Product] Two Personas Every Marketer Should Care About, Even if They Never Buy
    An influencer is another example of a persona that may not purchase a product from you, but can have a big impact on the success of your brand. At HubSpot we talk about personas a lot. When discussing personas, we usually talk about buyer personas and how identifying them can help you create marketing people really love. The Company Fan.
  • MARKETING CRAFTMANSHIP  |  MONDAY, SEPTEMBER 12, 2016
    [Product] 7 Signs that You’re NOT a Thought Leader
    If you’re unwilling to provide insights, information and recommendations without making yourself the hero, or without directly plugging your firm’s products / services, then you’re not really practicing Thought Leadership. Thought Leadership is perhaps the most widely used and consistently abused strategy in professional services marketing.
  • VIDYARD  |  THURSDAY, DECEMBER 15, 2016
    [Product] Have You Met V-Bot?
    Everything we do is focused on the people who use our product. When you think of technology and software, do you think of something that’s cold, mechanical, and unfriendly? Software is something for the IT department to deal with, right? Something you have to use to get your job done. Yes, we’re a software company. Hi, I’m V-Bot! Ta da!
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Product] 23 Outstanding Social Media Marketing Guides
    Keri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g., Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors,  expectations will inevitably increase. How are social media marketing best practices evolving? do that for me?”
  • LEANDATA  |  MONDAY, MAY 2, 2016
    [Product] How ABM Is Helping Spiceworks Grow the Business
    As Co-founder Scott Abel explained in a video on the firm’s website: “We’ve become the most trusted marketplace for IT products and services on the planet.” Then, sales, marketing and product work collaboratively on establishing deep relationships within those companies. writing? New phrase, old concept. How many convert?
  • LEANDATA  |  MONDAY, NOVEMBER 21, 2016
    [Product] DIY Account-Based Plays in Three Easy Steps
    We used our own product to tag all the leads and contacts associated with those target accounts with the value of “2nd demo” in a segmentation field. Closing out with another marketing email featuring a second product datasheet. We’ve reached peak ABM hype. It also doesn’t involve having to buy the hottest, newest toy on the market.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 1, 2016
    [Product] Pause Your Holiday Playlist. It’s Time for Content Pros!
    The thought is that if you draw people to your site often enough, they will eventually buy your product. By talking to them, hearing their stories, and putting them at the center of everything she does, she lets the customer become the voice of the product. The holiday season is in full swing. Why are you creating this content?
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Product] The 6 Biggest Marketing Storylines of 2016
    Playstation VR has done the best by far, at 745,434 projected sales , but none of the new products have exactly stormed the market. Snapchat, likewise, continued to expand into AR with its first hardware product—Snapchat Spectacles—and improved on its iconic lenses , which can now alter the world around you as well as your face.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Product] 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More
    Product Pins with prices get 36% more likes than those without. Back in October, I wrote a piece on Medium that covered the numbers behind some of today's top social media networks. From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. Facebook.
  • VIEWPOINT  |  FRIDAY, AUGUST 5, 2016
    [Product] What Does “Full Funnel Marketing” Really Mean?
    The book covers a wide range of “full funnel marketing” areas, including technology, sales enablement, productivity best practices and more. The core idea behind this book is that marketers need to embrace and take responsibility for the entire sales funnel, not just the top half. So how do Full Funnel Marketers measure their work?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 15, 2013
    [Product] Tips To Power Your Sales Funnel With Video Content
    They’re frustrated, but not necessarily enough to sit through a product demo or a long-winded webinar. Having robust content that educates them about your space without pushing them directly towards your product can open their eyes to possibility, giving you the opportunity to follow up with more content if they raise their hand.
  • HUBSPOT  |  SUNDAY, MARCH 22, 2015
    [Product] 8 Phrases You'll Hear When You Have a Big Problem in Your Creative Department
    In fact, people are more productive and creative when they take more breaks throughout the day. It means that either something with the project went wrong or the person or team is struggling with productivity and time management. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Product] Getting to the Heart of Customer Value and Sharing the Right Stories
    Not how you help their business ‘increase efficiency’ or ‘generate more revenue’, I’m talking about the real difference you make in the careers and lives of the individuals who made the painstaking decision to adopt your product or service? When have you felt a true sense of value from using the product or interacting with our team?”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 7, 2016
    [Product] Five tips to prepare for your first international speaking assignment
    Scan your talk for confusing terms and phrases. I go through every slide and word in detail to find anything that might be a uniquely American cultural reference, or a term or product that might not be known where I am speaking. “All of us can find our opportunity to turn our passion into influence on the web.”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 17, 2016
    [Product] How 4 Brands Are Revolutionizing the Customer Experience
    Discover how to provide customer experiences that are managed as carefully as your product, price, and the promotion of the marketing mix in the Customer Experience Simplified guide. As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 30, 2012
    [Product] Three Ways Personas Improved My Marketing
    thought I knew my prospect base (PR professionals, product managers and chief marketing officers) well enough to come up with content that would fascinate them. In this week's guest post, Bob Scheier illustrates the value of buyer personas. Read on for inspiration! And boy, did I get an education. Learning Curve. Was it kind of important?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 30, 2011
    [Product] Discover Your B2B Social Media Super Influencers
    Well, unless they approached you at your trade show booth and managed to convey their excitement about your products in a non-creepy, pre-internet way. Customers provide recommendations about your products and services. Every B2B company has advocates, fans and influencers, but they are not all created equal. Where do they share it? 3.
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Product] 9 Ways Interior Designers Can Reach New Clients Using Houzz
    Any company offering home and property design, build, repair, improvements or products should carefully consider adding Houzz to their marketing strategies. Especially hot are bathroom and kitchen-related products and services. If you’re selling products, you should have your own great images to share. Home and outdoor media.
  • MARKETING ACTION  |  THURSDAY, JULY 18, 2013
    [Product] Right-Sized Marketing Automation
    This can result in frustration and disappointment when anticipated gains in productivity and ROI don’t show up. However, we weren’t willing to give up the functionality and the features that had been available through the big enterprise product.”. Marketing automation could be called the Swiss Army knife of marketing technologies.
  • BIZNOLOGY  |  FRIDAY, JUNE 6, 2014
    [Product] Why growing e-Commerce businesses need an SEO Manager, and tips on finding one
    This is especially true if your business is positioned in a competitive market where staying relevant in organic search results requires consistent optimized content and product development– i.e., researching viability of new products with regards to search audience. SEO has always been evolving. The role of an SEO manager.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 14, 2015
    [Product] 9 Quick Tips for B2B Lead Generation to Implement Today
    When considering partners, choose: A company with products that complement yours, something your potential customers may need anyway. Here are a few tips for creating a great free offer: Provide a link to an assessment that helps prospects understand if your product is right for them. eads are the lifeblood of your business.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 8, 2015
    [Product] How to Make Social Proof Work for You
    When writing on the web about your services or products, I can’t emphasize enough the importance of testimonials and client reviews. Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion.
  • FATHOM  |  MONDAY, OCTOBER 19, 2015
    [Product] 10 Tips To Improve PPC Performance
    These steps also give search engines a better reason to show your ads precisely when people are looking for your product or service. The logic here is to drive users back to your site when they are once again shopping around for the products you offer. Even with fantastic results, continual tweaks are needed to maintain success. Digital
  • LEADERSHIP  |  FRIDAY, JULY 3, 2015
    [Product] Interesting Infographics: The Business Case for Personalization
    And when it comes to sales, personalization delivers clear returns on investment; 41% of consumers buy more when they receive personalized emails, 40% buy more when that personalization is multi-channel, and 39% buy more when products are suggested based on past orders. That’s why personalization stands out to us. Click To Tweet.
  • BIZIBLE  |  MONDAY, JANUARY 9, 2017
    [Product] How To Plan, Execute & Measure a Direct Mail Campaign
    We worked with a printing company to orchestrate the production and distribution of the boxes. In the closing months of 2016, we wanted to run a campaign that would impact sales opportunities and help our sales team have a great Q4. We decided on a direct mail campaign. Direct mail can set your company apart. Planning. Execution. On Dec.
  • HALEY MARKETING  |  FRIDAY, APRIL 22, 2016
    [Product] Prince and Intellectual Property: How Legends Do Business
    For an artist, writer or musician, their creative work is their livelihood and the only product they have to offer. You may have thought about streaming some Prince music yesterday in a wave of sadness and nostalgia in the wake of his death. If so, you were likely disappointed. What’s The Business Lesson Here? Plagiarism Cuts Deep.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Product] The Definitive Guide to Lead Generation
    Author: Dayna Rothman Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals. But how do you get started?
  • READYPULSE  |  FRIDAY, JULY 22, 2016
    [Product] Fashion Influencer Marketing: What Good Looks Like
    social influencer is someone who uses a social network like Facebook, Twitter, Pinterest, Instagram, YouTube, or other sites to deliver opinion pieces or feedback about a particular product. The fashion industry is a vibrant mix of artistry, inspired design, and creative marketing. What Is a Fashion Industry Social Influencer?
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Product] Is Your Open Office Causing a Creative Crisis?
    2011 study found that employees who moved to an open office space perceived that communication had improved, but they reported that they felt less productive and creative in their new setup, citing noise and visual distractions as two of the causes. This post originally appeared on Agency Post. Barbarian Group''s 1,100-foot-long desk.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Product] How Content Marketing Convinced Amy Adams to Join The Muppets Movie
    The video is not an expensive production. A Compelling and Affordable Video Did the Trick. Normally in Hollywood, when you’re trying to get someone to join the cast of a picture, it involves actors and their agents, directors, studios, sending scripts back and forth, and lots of other rigmarole. At worst, it is completely ineffective.
  • CMO ESSENTIALS  |  TUESDAY, DECEMBER 8, 2015
    [Product] Do Marketing and Community Management Mix?
    To give you an example, there’s a real difference between your generic, could-be-any-community response of: “We value your feedback and strive to provide our community with the best experience possible within our next product release.”. Part 2 of 2. Value the 1-to-1 Personal Relationship (And Write Like You Do!). Be Transparent and Genuine.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 11, 2015
    [Product] The Making of Our Most Engaging (Halloween) Video Ever
    mean, obviously they didn’t plug the light bulb in, so I assumed that Blake and Mat added this in in post-production. If there was no secondary image then when Blake removed his own arm (yep – I just typed that) in After Effects during post-production there would just be a black hole where his arm was previously.
  • THE ROI GUY  |  THURSDAY, MAY 14, 2015
    [Product] Roadmap for how B2B marketing and sales can use unique value to market better, stand out & sell more
    The Frugalnomics Survival Guide is a best practices roadmap, designed for B2B marketing, sales leadership, and enablement professionals, to help transition customer conversations and engagements from product pitches to selling with value. The book was published by Alinean Press, and is available from Amazon: [link].
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, DECEMBER 15, 2011
    [Product] Brands: It’s not enough to be liked
    What do your consumers want from you – coupons, product updates, cutting-edge video, exclusive deals or contests? Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Product] Savvy Speaks: Top Collaboration Tools
    It may take you a while to find your favorites, but you'll be happier (and more productive) if you limit your toolbox to only those tools you love, and eliminate the "fluff." Collaboration is an important element of being a freelance marketing professional. The Savvy Sisters share their favorites: Michele. Wendy. Jamie. Simple.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Product] Savvy Speaks: Can I Get a Witness?
    Testimonials are great, but stay away from generic testimonials like "Company A's product is awesome!" In these days of Web 2.0, no one wants to purchase anything without a review of some sort from the online masses. This week the Savvy Sisters weigh in on the do's and dont's of using testimonials to sell. Be specific.
  • SAZBEAN  |  MONDAY, JUNE 6, 2011
    [Product] Treat Your Customers Unequally
    For example, if you have a variety of products, some of which are one-time purchases and others are sold on a subscription model, there is a different lifetime value for each type of customer. Notice I didn’t say unfairly. said unequally. Unfairly isn’t nice (and isn’t good for business). Unequally is good for business.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 29, 2011
    [Product] Savvy Week in Review: April 29th
    How to Create 5 (Content Marketing) Products from 1 Interview by @ThomasClifford via @junta42. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Did you have spring? I'm pretty sure it came and went in one day here in the marvelous northeast. Typical. Crazy. Have a great weekend! by @markwschaefer.
  • SAZBEAN  |  THURSDAY, JANUARY 20, 2011
    [Product] Should You Use Facebook for Your Business?
    Also think about what they’re passionate about (no, it’s probably not your products). You might think it strange that I’m asking a question about whether your business should be on Facebook. Many businesses just assume that they should be on Facebook because everyone else is there. Do You Have Time for Engagement? Thoughts?
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 13, 2011
    [Product] Social Media Success Starts with Commitment, Not Pilot
    Cisco has seen huge success from social media (and other non-traditional channels) for product launches , but Cisco was investing in social media for years before seeing these results. One of the biggest differences between social media and most other marketing channels is the idea of developing an audience. Marketers test new opportunities.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 3, 2014
    [Product] Should You Market to Pain or Persona?
    Basically, products and services exist to answer the needs, challenges and desires of customers.  I just had an interesting conversation about campaign targeting with a really smart client. The technical definition of persona is “the way you present yourself to the world.” But In other words, to overcome their pain points. Carpe occasio.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 1, 2013
    [Product] SEO is a most effective tactic, but it’s also very hard – MarketingSherpa research shows
    The one thing you’re expert in – your products and services. SEO is one of the most effective tactics in sales lead generation today, but it is also among the hardest to do, according to a study by MarketingSherpa, in their Chart of the Week. Special promotion for July 2013. Winners will be notified via email in early August.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Product] The 2013 Social Business Marketing Manifesto
    Marketers need to help our companies evolve from product promoters to social conversationalists. Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And so now there is a social business imperative. Marketers
  • MODERN B2B MARKETING  |  FRIDAY, JULY 17, 2015
    [Product] [Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention
    You may connect with a lot of potential prospects, but are they the right buyers for your product or service? Author: Dayna Rothman Inbound marketing is a proven and powerful earned strategy for creating brand awareness and generating leads. For marketers today, inbound marketing is more necessary than ever. Inbound Marketing b2b Consumer
  • SYNECORE  |  SATURDAY, MARCH 1, 2014
    [Product] What’s Missing In Your Marketing Strategy?
    Consistent Branding: Crossover between all types of shoppers, such as a customer who searches your product on their smartphone app but goes to the computer version of the site to make a purchase or vice versa, is becoming increasingly common these days. If you have a product to offer, show it being used. Integrated Marketing Strategy.
  • SYNECORE  |  TUESDAY, FEBRUARY 25, 2014
    [Product] Email Marketing In A Nutshell
    Whether your goal is to send out a series of lead-nurturing messages, an email blast to promote a limited-time offer, a monthy newsletter, or a special update about your company and its products or services, you have to consider how the audience will view it among the hundreds or thousands of other emails they receive each day. Takeaway.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 8, 2013
    [Product] Sales Leadership: Learning by Observing
    Ken Thoreson provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com. Learning by Observing. How they closed. . also asked several of the other speakers to provide feedback on my session. Remember: Inspect what you expect ! Have an Awesome April! 
  • HINGE MARKETING  |  MONDAY, JULY 25, 2016
    [Product] Growth Strategy for Professional Services Firms
    In the consumer products world this strategy involves selling more product to the same consumer group. Traditional consumer products companies sometimes use alternative distribution channels to promote products in saturated markets. We’ve all been to this strategic planning retreat. Sound familiar? But everyone wins.
  • HUBSPOT  |  WEDNESDAY, MARCH 27, 2013
    [Product] The Marketer's Go-To Guide for Creating Data-Based Content
    If you have a product or service that inherently collects lead and customer data, you could use that to inform your content strategy, and to improve content quality. 6) Survey Data. We inbound marketers are a unique bunch. Luckily, we're also living in the age of social media, big data, and. well, the internet. Why yes, they can. photos.
  • SALESFUSION  |  FRIDAY, MARCH 21, 2014
    [Product] Creating a Lead Generation Model
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half].
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 23, 2011
    [Product] Infusionsoft Helps Clients Map Their Marketing Strategy
    Of course, this is the same scope as traditional CRM, but the micro-business systems add stronger process automation than most CRM products. But that has more to do with pricing and sales models than the products themselves. Both are needed for marketing automation to reach to a wider audience. Okay, that was totally unfair. corporate?
  • KAPOST  |  FRIDAY, NOVEMBER 11, 2016
    [Product] The 3 Rules for Marketing Alignment with Content
    Here’s a framework that Kapost developed from studying the production processes of hundreds of successful teams: Rule 1: Agree to an Organization-Wide Goal. ” Some tips for an effective governance board: Appoint leaders from multiple teams including sales, customer success, account management, product, and engineering.
  • B2BBLOGGERS  |  THURSDAY, JUNE 10, 2010
    [Product] B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
    Michael’s sales, product development, online, search and social media marketing expertise provide him with the unique perspectives that today’s market requires. Michael started his career in sales, product management and marketing roles with the Nielsen Company, the global marketing information leader. Are they still unconvinced?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2011
    [Product] Convincing the CEO to blog: Mission Impossible?
    Our blog is the hub of our social business initiative.  It plays a leading role in telling our company’s story.  It shows prospects and customers alike that we are a business that matters.  It’s the most cost-efficient way to tell a deep story about our products.  It’s critical for finding and cultivating brand evangelists.”. Next….
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Product] Why Amex OPEN Forum Is Still the Gold Standard For Content Marketing
    Purchase: Case studies promoting product offering: Finally, content intended to tip the scale and turn a prospect into a client should highlight customer success and promote products. Since its launch in 2007, American Express’ OPEN Forum has been considered the poster child for content marketing. Remember your audience is # 1.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 19, 2016
    [Product] Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump
    Or actress and entrepreneur Jessica Alba, who co-founded The Honest Company, which delivers affordable, eco-friendly home and baby products right to your front door. Give the media something to talk about, a reason to tout your product, a cause that makes your brand stand out. And make no mistake about it, everyone is watching.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Product] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. Relevanza ). 2. Wrong.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Product] Online Marketers are Creepy
    Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Product] Online Marketers are Creepy
    Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • JUNTA 42  |  SATURDAY, AUGUST 15, 2015
    [Product] This Week in Content Marketing: The Sad Future Reality of Brands Battling for Advertising
    Rants and raves include a new web documentary video series sponsored by MillerCoors that highlights artisanal products and their creators, plus an opinion piece that gets content marketing all wrong. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Sponsor (41:07).
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 26, 2012
    [Product] Balihoo Offers "Local Marketing Automation" for Channel Partners
    This and similar seeds have since sprouted into a forest of products that help brand marketers work with dealers, distributors, franchisees, and agents. These products are part of the marketing automation industry, although their specialized nature places them on the periphery. So it was worth taking a look. I’m glad I did.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 5, 2012
    [Product] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
    You need to examine the report itself to see answers for individual products. As you might expect, products for larger companies have more features available. (In this and following charts, “feature availability” is the ratio the actual vendor scores to the highest possible scores. Real marketers care about what the systems can do.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 15, 2013
    [Product] What to Do if the Competition Stalks Your Customers Online
    Inbound marketing is the art of attracting, engaging and nurturing prospective customers so that they become new customers or buy more of your products and services. 2. It’s sad for the marketer who doesn’t have enough customers and connections to build a social network organically like I did. Be original, organic and true.
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 22, 2013
    [Product] Social Media ROI [Video]
    Social proof that a product or brand is worth purchasing 2. This is a great little video by Ignite Social Media  on the ROI of social media. While it’s quick in nature, it’s a good, high-level look at how social media effects the bottom line in various aspects of business. Transcript (Courtesy of Ignite Social Media). Awareness.
  • HUBSPOT  |  SUNDAY, MAY 19, 2013
    [Product] YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week
    With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better. It feels like social media is easier to use than ever before. Check out this week’s round-up and let us know what you think.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 3, 2012
    [Product] Why Your Competitor’s High Google Ranking May be a Good Thing
    Over 45 days, the authors teamed up with a pet product company running a sponsored search campaign on Google, capturing daily data on clicks, orders and costs for the keywords used. by Jesse Noyes | Tweet this It’s a simple equation. Your competitor rises in Google’s search results, you take the hit. Easy math. What they found was surprising.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Product] Proof Event Marketing Isn’t Going Anywhere
    Ever since Steve Jobs made the product launch more like a rock concert, marketers who manage events have made concerted efforts to turn from dry presentations to epic shows. by Jesse Noyes | Tweet this The recession brought doom and gloom prophecies of marketing budgets slashed. One of the first things to go, many thought, was events. Only 3.6%
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 8, 2017
    [Product] Three Signs You are in Need of White Label Marketing Automation
    According to Drew Gainor of the Young Entrepreneur Council , white label refers to “a fully supported product or service that’s made by one company but sold by another. White label products and services are purchased by the latter company without branding. White-labeled automation. About the Author.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 7, 2014
    [Product] Why Hackers Take Down Sites (and How to Protect Yourself)
    Blameless users simply trying to accomplish a routine task (such as order a product or read a blog) are unable to proceed due to a denial of service attack (often referred to as a “DoS” or “DDoS” attack). By Kerry Gorgone, {grow} Contributing Columinist. Why do the Bad Guys try to take down our websites? Fighting back.
  • KAPOST  |  FRIDAY, JULY 1, 2016
    [Product] Get It Together: Your Checklist for a Successful Content Marketing Strategy
    Find out: who has a need for your product or service? Does your product do better with SMBs or enterprise companies? What pain points does your product solve for them? Perhaps the company has set a goal to increase sales for a specific product line. Content marketers, it’s time to get our s together.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Product] 7 Ways to Inspire Trust from Ecommerce Customers
    Whether this proof comes in the form of formal testimonials, reviews, a social media feed, celebrity endorsements, or even just the number of products already purchased, the most important thing is simply that you make it available. Getting people to spend money online is easier than ever, but that doesn’t mean it’s easy for everyone.
  • NUSPARK  |  TUESDAY, OCTOBER 13, 2015
    [Product] The Relationship between Social Influence and Customer Experience
    It’s the natural by-product of developing a company culture dedicated to delivering extraordinary customer experience and nurturing relationships in every channel. Who influences you, and whom do you influence? For years there’s been talk about creating “brand advocates” with social media. So how do you develop social influence?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Product] “If we just do _, everything will be fine”
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. “We need someone who knows Eloqua and Salesforce and has recently implemented it.&#.
  • NUSPARK  |  FRIDAY, JANUARY 11, 2013
    [Product] The Growth of Video and Mobile Marketing; Key Stats and Trends
    Partnering with media agencies that provide video and motion graphics services ensures creative production and high quality output, without a huge investment. As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Video Posts
  • CEROS  |  THURSDAY, OCTOBER 13, 2016
    [Product] What Soviet Propaganda Can Teach Us About Creativity
    Born in Moscow just one year before the fall of the Soviet Union, the 26-year-old began her professional career as a touring ballerina with a prestigious Russian dance company—a product of the national ballet training system. High productivity is the foundation of communism.” Happy reading! Listen to this story. Forbidden Fruit.
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