According to BtoB Magazine’s latest report on social media marketing, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition.  Everyone always says pets are smarter than people. Don’t they? What does this have to do with marketing? Well, nothing. later.

But in a world where your brand really doesn't control what's being said about your products -- let alone even be able to define it -- there really is no choice. Lately, real-time marketing is the buzzword du jour. The Difference Between Real-Time Marketing and Newsjacking. How to Do Real-Time Marketing Like A Boss. 2) Organize the Stream.

One of those is the growing need for marketing departments to understand the use of applications like InsideView in the overall strategy of identifying new prospects beyond just buying lead building lists from data providers and focusing on specific companies and contacts that can benefit from their products and services TODAY vs. in the future.

Here's the reality: most businesses, whether B2B or B2C, don't cater to just one type of customer, even if they do only sell one product or service. By now, most marketers understand the importance of email to their overall marketing strategy and recognize that it's not dying in the wake of other emerging marketing tactics like social media.

If you value your company and the safety of your site, employees and equipment then you should value your insurance products, too. If you work in the construction and building industry, you are probably used to dealing with a large number of job locations, both inside and outside. Business

Buyers now have access to a growing universe of expert bloggers, colleagues, friends, and thought leaders, all of whom offer reviews, opinions, and valuable input on the products and services they are considering. Equally important, it creates greater business competition, leading to better products and more value for all concerned.

In reality, you’ll most likely build several profiles depending on the product or service you offer. Last month, DemandGen Report ran a cover story titled “Data Tops List of Tactics & Technologies that Marketers Can’t Afford to Live Without.” This issue of data management is not new.  It requires a process and constant attention.

On the newsier end of the spectrum,   Politico  has done a great job of leveraging its  print product  to create a sustainable long-term online business model that understands its audience and will ultimately survive many storms. And how can you keep all these things in check without losing the original mission of the product?

How do the people who are really interested in your product or service locate you? A couple of weeks ago at Dreamforce , HubSpot made quite the impression. We dressed in bright orange track suits, handed out thousands of unicorns, and performed individual website consultations for people using Website Grader. Use QR Codes. Marketing Takeaway.

We need to start somewhere and with data pointing to just how much of the world is focused on social media, it’s time we used that to our advantage to increase our sales productivity like a real “Hero.” SOURCE: [link] Quality data is one of the essential keys to running a successful business in today’s always on, analytics driven world.

According to Infomercial Development : People watch Infomercials and buy Infomercial products for two main reasons: (1) Infomercial products help to improve lives and (2) Infomercial products are often not available anywhere else. This is true even to this day. Having this information in hand has helped me many times. want some.

According to Infomercial Development : People watch Infomercials and buy Infomercial products for two main reasons: (1) Infomercial products help to improve lives and (2) Infomercial products are often not available anywhere else. This is true even to this day. Having this information in hand has helped me many times. want some.

Expectations for growth in new products, and capital expenditures have improved considerably, and, for the first time since the introduction of our business barometer we saw a dramatic increase in the number of executives planning to invest in fixed assets. Executives are viewing 2011 thus far with optimism, but not exactly brazen confidence. Six

For further information on the standout tag, check out my 1-on-1 interview with Google News product special David Smydra on the ONA 2011 website. Have you ever imagined a world where you could talk to Google? Well now you can. Sort of. The tag’s syntax is as followed: Now, why should marketers care about this? Staying Current.

Our parents' generation got their news -- current events, product, and business news alike -- from the daily paper, and did product research by talking to sales reps. HubSpot is currently hiring about 30 people a month, so normally a new hire isn't news. But the latest addition to our marketing team is: the remarkable Dan Lyons.

When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. How do you create an emotional connection with your readers? Here are some psychological secrets to keep in mind. Here are my.

It is the 11th largest economy in the world as measured in gross domestic product in purchasing power parity. At the time of publishing my last post about the dangers of living in Mexico , the drug wars and gun laws, I had no idea if such thoughts interest my readers. Violence touches the lives of many everywhere. Crime in Mexico. Digg this!

Are there any of our products/services you might be interested in? Will you be purchasing products/services like ours in the next year? This is a guest post written by Dave Kurlan , the founder and CEO of Objective Management Group , the leading provider of sales force evaluations and sales candidate assessments. The Inbound Promise.

Your plan should contain an outline for initial employee training on functional job requirements, company product and service offerings and corporate benefits, along with recurring plans for training existing employees. THE ESSENCE OF EDUCATION. By Ken Thoreson. www.AcumenManagement.com. By Ken Thoreson. Comprehensive Plan.

Is it product or branded anchor text, anchor text with an action verb in the beginning, anchor text that hyperlinks an entire sentence, or anchor text that hyperlinks only three words? When you hear about A/B testing, it's often generically associated with testing landing pages. But what exactly can you test on the landing page ? Too short?

I ’m a ’90s baby. grew up during, at least what I believe to be, the peak of Nickelodeon’s programming. was, of course, a devoted viewer and since the end of the ’90s have been missing my childhood roots—the shows that I would watch blissfully for hours on end … and I know I’m not the only one. So what does this have to do with content?

Armed with awareness of this sobering paradox, who would be foolish enough to pay a premium for less product? I made a surprising observation on my last trip to the grocery store. Spring water? Contain your astonishment: it also comes cheaper in large size. Of course, there’s a reasonable explanation for this particular contradiction.

This struck me as the B2B equivalent of targeting a FMCG product at everybody under the age of 70.  Deeper understanding of what makes the market tick, products that better meet requirements, messages that resonate and optimum use of resources as only genuine prospects are targeted. I was tempted.  However, I declined for two reasons. 

That way, when it does come time to buy, your prospects will remember who reached out to them in a more consultative way and will likely call back to set up time to speak with a product specialist. Think about your prospects for a minute.  You’ve probably got a list or a database chock full of folks that you really want to do business with. 

In writing 30 posts, I more than doubled my previous most productive month, way back in October 2009 , and far exceeded my usual average. Twenty-nine days ago, I set out to write a post a day for this blog. Somehow, despite a couple of late nights, I managed to achieve my goal. My less-than-helpful blogging companion. think so. It’s a blog.

The ideas are split into three, Product ideas, Experience ideas and Involvement ideas. Content Marketing Showcase Series # 5 My Starbucks Idea. Name: My Starbucks Idea. Normal. 2012-05-10T02:27:00Z. 2012-05-10T02:28:00Z. personal. 10.2625. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>.

Once you've identified and started following some of the key influencers and media professionals in your industry, start tweeting with them, but don’t oversell your business or product. The following is an adapted excerpt from our new, free ebook, " How to Use Twitter for Business: An Introductory Guide " for 2011. It's true!

Most marketers make lousy public speakers, because they are more concerned with selling their product and pitching then with helping the audience, or they treat speaking as something they do every day and walk in cold. Image via Wikipedia. These days, marketers must do whatever they can to distinguish themselves and their companies.

You’ve hired marketing writers, website content creators, sales script evaluators, public relations professionals, and other experts all with the sole goal of helping you craft a compelling, convincing, easy-to-understand message regarding the benefits and features of your products and solutions. Sam Richter is the founder of the Know More!

At that time I was focused on creating a very structured, "beautiful" product, so I covered how to use wikis and blogs to construct a portfolio. Productivity. The Bamboo Project Blog. Tag Cloud Wisdom. was playing around with TagCrowd this morning and put in the URL for The Bamboo Project. June 27, 2008 | Permalink. |. Web 2.0

– I believe that for a brand to be truly successful with content marketing, their content not only needs to attract and retain customers, but needs to stand for something greater than the product or service. Today is the 65th anniversary (April 15th, 1947) of Jackie Robinson breaking the color barrier in professional baseball.

Simply put, matrix structures balance two or more objectives simultaneously, such as responding to product line competition and maintaining customer nuances between geographies. We live in a world of growing sales complexity. Sales employees are subject to dual influences, requiring coordination across functional boundaries.

Marketing, Product, and even Customer Service functions could leverage this dataset to better calibrate themselves with the customer’s reality. After all, a rep’s pipeline data tells you a lot more than how individual deals are progressing. Some interesting trends might emerge.  . You can quickly imagine the capabilities this might enable.

Why Retention Should Be Your Top Priority in Social Media Marketing Author: Jeremy Richardson on Mashable Jeremy's article challenges the thought that virality should be the be-all-end-all metric to track when determining the success of a product/service. Ways to Act Like a Social Media Jerk. Published a lot of written content lately?

Start with your seasoned folks who’ve seen the good and bad of selling your products.  Straight from the Horses Mouth (Interview Sales) September 29th, 2010 by Marcus Tewksbury If you want to know what’s happening with your customers, start with your sales team.  Nobody should have a better perspective than sales.  Organize formal interviews. 

He recently created a blog to share things of interest to the company (and presumably their customers and prospects), as well technical aspects of their products. Patrick Prothe ( @pprothe ) is the Marketing Communications Manager of Viewpoint Construction Software , which produces project management tools for construction professionals.

Then, take note of triggering behavior and look at your product and company information to put a process in place in order to send [lead] over to sales. If you don't have a second to view the webinar , no worries! Grab a few quick tips in the meantime: Build and Measure Lead Management. Make your first goal to generate volume, not just leads.

This is the topic Karen Rubin , HubSpot’s Product Manager and HubSpot TV Co-Host , tackled in her presentation at MarketingSherpa’s recent Email Marketing Summit. Charles Kettering, the former head of research for General Motors, once said, “My interest is in the future because I am going to spend the rest of my life there.”

If you’re business model is designed to compete in an overcrowded industry or sector, where “innovations” are mostly line extensions to existing products or service, then you’re probably going to hit a plateau or even run out of steam in the not to distant future, if you haven’t already.  Easier said than done.

For businesses that rely on visual elements such as photos or video to best portray their products and services to prospects, this is a major benefit. For Twitter, the social site famous for its 140-character limit, the adage, "a picture is worth a thousand words" is now even more powerful. Key Improvements to Twitter Search.

Doing nothing is the absolute easiest thing for people to do -- even if the process or products they''re using now aren''t doing a good job. 'Who''s your biggest sales competitor? It''s not who you think. It''s the status quo. Over the years, I''ve always lost about 50% of my identified prospects to no decision. can live with that.

Nathan assembled a great team and Freesource grew quickly as businesses sought the company’s advice on using the social web to make their businesses more productive and efficient.  As This headline is just a bit ridiculous, of course! But I did want to make a point that social media works in amazing and unanticipated ways. 

Although getting in front as many eyes as possible seems like a viable goal, it’s not always easily achieved and not always the most productive when considering an ultimate goal of building relationships and generating leads. Although many think this, it’s simply not the case, as most run into barriers along the way. Maybe.

This is an example of how marketers can take some of the products/materials they already have available and group them together in a thematic way that doesn't require much effort. Here on the Eastern seaboard, we're getting fully prepared for worsening weather conditions with hurricane Sandy creeping up on the area. 2) Through a Blog Post.

Specifically to the social buyer, newly formed social interactions and social perceptions are playing a major role in preferences towards products, services, solutions, and relationships.  Image by Arenamontanus via Flickr. This is the fourth part of a series of reflective articles on the future of buyer personas. 

Fred is an Information, Technology and Business Analyst with over 20 years of experience, including starting several business ventures, and hardware/software product development, strategic marketing, company/product launch strategies, business partnerships, investment evaluations, fund-raising and acquisition strategies. Or Does It?

You can even tailor your offers to customers' past purchase history, and provide offers for the products that might interest them most. SMS, or "short messaging service," is an oft-touted component of mobile marketing that, though simple in concept, is difficult to execute correctly. Ways to Make SMS Work. think not. and even increase sales!

2) Specials: It is very critical to know if your employees are mentioning your monthly specials/ products/services. 'Every call your business receives matters. And where every call matters and every caller is given a priority, monitoring the effectiveness of employees telephone skills is critical. Call recording is critical. 3) Sales: SALE!!!

If someone tells you they are all set be cause they are using "xyz" instead.you most likely have ways to combat that by describing what differentiates your product. Maybe your product offers a different pricing structure that would make a purchase worthwhile. Aside from "using a competitor.", It's also one of the toughest to overcome.

You’ll probably also have the sort of marketing budget that would allow you to offer a review product to everyone you engage. Image via CrunchBase. Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. Long-tail blogger outreach is like long-tail Google AdWords advertising. 

One of the key ways they learn about your company, products and services is through social media. As the holidays are on the horizon and the year is winding down, I wanted to put on my curmudgeon hat for a few minutes and share some of the things that drive me crazy about B2B social media. Social Media is not for B2B. That is not true.

It seems like they're trying to sound like children -- which is made far stranger when you realize they're selling a denture adhesive product. I have a feeling I'm gonna lose a lot of friends with this post. It's the first commercial jingle featured on this list, and simply put, it annoys the bajeezus out of me. but desperately wish we could.

While marketing automation may allow your lead nurturing campaigns to be delivered to the right person at the right time and hot leads to pass to sales at the moment they are researching your product, that does not mean that your marketing programs do not need maintenance. Every week. Every Month. Every Quarter.

Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you’re not the artistic type? Generate word-of-word referrals? Use social media more effectively for research? SlideSix. PeoplePond. DandyID. My Tweet Space. Tell A Friend.

The study found that the companies that have the most level of engagement overall in social media are centered in a few industries (on average), especially: High Technology; Consumer Products; Retail; Travel; Media and Entertainment; Hospitality; Automotive. Content Marketing Institute CMI Pisello Alinean Frugalnomics Social Media ROI

This makes it easy to isolate critical differences among the products. With that framework in mind, let’s take a look at another product in this group: SAS Real Time Decision Manager (RTDM). Deployment has come slower where RTDM is part of a larger multi-channel deployment involving other SAS marketing products.

New research from GroupM and comScore reveals that 48% of consumers who started with a search engine query for products and subsequently purchased, are using social media as a next step in the buying process. Companies spend huge amounts of money on their offerings to establish or maintain competitive advantages. No One Wants to Be Sold.

Marketing Takeaway: The demand for mobile device innovation is constantly growing, and the Kindle Fire’s $199 price tag and features should drive new customers to adopt this product. Last week on Marketing Update , Karen and Mike sat down and talked about new technology for marketers: Kindle Fire, Google+ for all, and Google Analytics.

  Branding that has solely a product-centric or a sales-centric orientation will prove to be insufficient to map to the demands of buyer.  Image by Benjamin Ellis via Flickr. Reflecting on 2010, one cannot miss the incredible pace of change that is underway in B2B organizations as they adapt to the new state of mind of buyers.  Thinking

You will never waste time on a meeting with someone who hasn’t expressed a clear need for your products/services, or who doesn’t have the necessary budget to acquire them. Hence naturally, it implies that outsourcing can result in higher conversion rate and therefore improves the sales figure of the business. In-House Lead-Generation. Approx.

personal wants) that keep their companies running at optimal levels of productivity, performance, and profitability. In the B2C space there's a lot of buzz around mobile marketing, but in the B2B sector it's more likened to a whisper. Forecasts call for 5.8 billion mobile subscribers worldwide by 2013, ballooning from the current 4.3

Mid-month and weekly contests that emphasize sales production could always assist, especially if there’s money or other prizes to be had. Most modern stories and screenplays are broken down into three integral parts – the Setup, the Confrontation, and the Resolution.

” In the time that passed from you agreeing to make your own beer and the present, you have totally lost your interest in the product (and you’re sober). No show sales calls are like let down movies. use an hour and a half for a sales call, 30 minutes of prep, 45 minutes of talk time and 15 minutes of note taking. So what to do!?

If the need is immediate, it would be helpful for your prospect to optimize ramp-up time for any implementation period your product/solution may have. The lights are up, shoppers are out, and vacation time with friends and family is right around the corner. It’s the most wonderful time of the year! Well, maybe not for teleprospectors.

Be prepared to have a lower connection rate than you normally would, but the conversations you do have will be much more productive than the usual Monday “I only have 3 minutes before the world ends” scrambles that you normally have to deal with. Here is why. 1) Your competition isn’t. Think of the Friday after Thanksgiving.

November/December: #3 and #4 Sales Productivity Months Of The Year – Pete Gracey talk about the two months that you would expect to be the worst of the year end up ranking higher than you’d expect. Happy December Everyone! hope you all had a wonderful Thanksgiving, and came back as refreshed and recharged as we did!

A positive by-product of calling into multiple contacts, outside of getting a legitimate reason behind a no interest, is you may uncover an active project after all. Great blogs this week! Chris discussed the similarities of unused utensils in your kitchen pantry to unused tools right at your fingertips for sales opportunities.

Companies that made commodity products would tell me with straight faces that even their financial processes were unique—GAAP be damned—and that they needed to customize their software to fit “our ways of doing things.” Recommend products and services that you haven’t thoroughly researched and you will most likely be out of a job.

So my question is for those who don’t belong to a group (and don’t have a unique product), how do you justify going to one of these meetings ? I know there’s been lots of discussions on the pros and cons of buying groups over the years, and I’m not here to try to sway you one way or the other.

Zoho - Zoho is a suite of online web applications geared toward business productivity and collaboration. On the web today, things change fast. New applications launch every day, and existing applications continue to evolve and add new features. Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. for $1.65

Picture an e-commerce company selling products via credit card on its website. The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. How is B2B PPC campaign management different from B2C?

If you’re making people fill out a form, tell a story about their first experience with your brand, or explain why they love your product, you’re not going to get many entrants if you’re giving away a lousy keychain. So you want to run a contest on social media, eh? Not sure where to start? How to Run a Contest on Facebook.

I'm not saying it doesn't work, but who would buy a product with the following traits: Doesn't work 90.9% This is a guest post by Teicko Huber. Teicko is the founder of Focus To Grow , a sales and marketing development firm. Since 2007, the social web has dramatically shifted power from sellers to buyers. Don't get me wrong.

  Third, groups of friends and co-workers are beginning to share e-mail accounts both to create social groups and to productively accomplish tasks. E-mail is the Rodney Dangerfield of digital media. The day-to-day workhorse doesn’t get the respect it deserves. US marketers, according to eMarketer. billion on it this year. 

Video is a great way to attract your target audience – buyer persona to your products and services. You can use video to showcase your products and their features and visualize their advantages. You can showcase your expertise when you show solutions to your target audience problems as instruction and help videos. Cam Studio.

Here are some easy steps to monitor what’s said about you online: Do a Google search for your name, of your co workers, your business name and your products names. Configure Google Alerts with your name, of your co workers, your business name and your products names. All of them communicate online. Thy all have an audience.

“The trigger-happy Steve Jobs has denied our Flash animation product and has tested the will and mettle of the highly alerted people of Adobe. The tension on the Korean Peninsula is no laughing matter but the official North Korean response to the U.S.-South We will not be bowed by these Zuckerberg puppets. Or, call us.&#. From Adobe.

The company behind this social community success story is Farnell (part of the Premier Farnell Group ), a UK-based distributor of electronic, electrical, industrial and maintenance, repair & operations (MRO) products and Newark , their U.S. Building a thriving online community around your social media strategy takes a lot of hard work.

Provide insight into company & products/services. As B2B marketers, we know the growing importance of B2B social media.  We know it’s a necessary tool for seed nurturing and demand generation ,  but in many cases, B2B marketers are still not sure where to begin.  Do you have a buyer persona? What KPIs are important to your brand? Vimeo.

If I test a product or service and don’t see value in it, I don’t write about it. It’s always been my practice never to write anything overtly negative on my blog, on the simply philosophy that it never pays to make enemies. If I read a book and think it’s nonsense, I don’t review it. And you all are victims.

More of a high-end product, focussed on large corporates. Every business should be using content marketing. Tractor suppliers. Medical consultants. The tooth fairy (well, maybe not). But whoever you are… whoever you sell to… content marketing is the best way to do it. . So, you spend money on content marketing. Events

  Twitter can be a fast way to get news about brands, products and marketplace or competitive developments out quickly. What is your Twitter strategy?      Many brands are on Twitter because they believe its required table stakes. You have to be on Twitter because millions of people and all your competitors are.

Privacy by Design is the FTC’s umbrella term for “systematically” building privacy protections into the development of new products and services and “everyday business practices”.  What ‘Privacy by Design’ means is that privacy can’t be an add-on bolted onto a product or service after it launched.  Consumer Choice : (a.k.a.

The suggestions on starting with your customers especially resonated with me – they know your product and company best, and can provide real-world feedback, rather than a second-hand opinion. Ron_Hudson : Involve existing customers/clients in product/service improvement/development. What are some of the attributes? Not only one.

That being said, multiple calls-to-action offer opportunities for different types of conversions—from newsletter subscriptions to product demos. If you are purchasing leads through online directories or other external sources, the chances are that they won’t be well educated about your company and product.

We now work in an environment where companies have diminished control over the reputation of their brands, products and services as the wisdom of crowds increasingly dictate the rules of reputation management and selling. The research was conducted as part of our 2009 fellowship with the Society for New Communications Research (SNCR).

By building these lists internally, we’ve made our email marketing program far more productive that it would have been if we had purchased lists. Email list are like milk -- they’re perishable. In fact, rotten email lists can leave you a lot worse then just queasy. And what makes a bad sender score? Sniff Test for Email? Pronto.

healthy writer is a happy more productive writer! We Savvy Sisters are BUSY. When we get busy, we're often juggling several clients and dozens of projects (not to mention kids, SO's, pets, hobbies, etc). How do we stay organized? Turns out it's not always as elegantly as we'd hoped. Michele. Wendy. Jamie. Good luck! Heather.

Finding: Though white papers ranked highest for effective content in 7 of the 10 countries surveyed, product literature and trial downloads also made the top 3 list of most effective content type for most countries. Hear, hear!] And understanding their online preferences and habits is critical to connecting with these prospects.

Companies everywhere are oozing with innovative products, ideas, processes, methods, and technologies. If you believe all the marketing you read, everyone - even my dog - is an innovator. Only, they aren't. That's a bad way to start a relationship. may have even used it inappropriately a couple of times. Everyone says it, right?

About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. Chris Brogan did a piece last year about the ESPN policy that got everyone a flutter. have found it to be a great way to update people on the happenings of my children efficiently.

I am going to start of this post by saying, emphatically, that Savvy B2B Marketing is NOT a keyword blog. Savvy B2B is a real blog, with a lot of heart and soul in it, written for the purpose of sharing and discussing ideas about B2B marketing. And they do. This post is about how to write one of those blogs. Share them in the comments section

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?

Get your customers, executives and product champions in front of the camera to tell their story - how you've solved people's problems, why your solution is unique and what value you bring to the table.  will actually become the margin potential product. Think about it - people do business with friends, not products.

single product) were anything that enabled a salesperson to use, capture, create or present compelling visual media. What sales tools do you use to open doors & close sales? If you’re concerned that you’re not getting the maximal impact from them, check out my interview below with Jonathan London , co-author of Using Technology to Sell.

For example, when leads request a product demo (more of a middle-of-the-funnel offer ), they're probably more likely to become customers than leads who download a whitepaper from your website, which is more of a top-of-the-funnel offer. Depending on your product, your average sales cycle may take weeks to months. 4) Set Up Your SLA.

Ted’s conclusion: “Bruce’s product is very broad and comprehensive and covers more bases…(than) other tools…and is well worth trying out.” SEO is a blend of art and science. The “art” side relies on knowledge, intuition and creativity. Need to analyze the optimization status of an existing website?

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago. Why Focus Groups Don’t Work for Direct Marketing.

Under the old rules, marketers created outbound messages about products and services. Lisa Arthur, CMO of Teradata Applications Interviews Newt Barrett on Keeping Content Marketing Real. Lisa wanted to know how you can be sure that your content marketing strategy is authentic. Is Donny right? How have the rules changed?

An inspiration – in words, thoughts or on film – that shows a new way of creating or transforming a business, or will create a consumer movement that will create demand for better products or services. Business has a responsibility.  It shouldn’t take without giving back. Being socially responsible was good for everybody.