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  • VIEWPOINT  |  THURSDAY, JANUARY 12, 2012
    [Product] Sales Leads: Why Your Reps Need Fewer, Rather Than More
    For example, a recent sales lead management study found that for technology products and services, line-of-business managers and functional titles are much better sources for sales leads than senior executives. Contrary to popular belief, reps don’t need more sales leads. Take Steve, for example. Not a senior executive? Goodbye. No way.
  • YOUR SALES MANAGEMENT GURU  |  FRIDAY, DECEMBER 28, 2012
    [Product] Rural Wisconsin and the Passion of Impact
    Ken provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com               www.AcumenManagement.com. Holiday Reflections and the Passion of Impact. What do I mean by rural? Amazing…. It is where I come from. The top people always do what I expected… and then some …. link].
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 30, 2011
    [Product] When a Blog is More than Just a Blog
    This makes the production of content very easy and enables you to use the blog for other programs that you may not want to use "public" content for in execution. I find it interesting that more B2B marketers are using Twitter and Facebook than they are blogs. Loosening up the writing style to become more conversational. The payoff?
  • CLIENT BRIDGE  |  THURSDAY, AUGUST 16, 2012
    [Product] Social Media Marketing Mistakes
    Confusing Your Content with Product Talk Content can relate to your company and its products/services, but the main focus should be to educate and entertain. Few audiences will find a product description to be engaging. Those connections are much more valuable than uninterested "friends", "contacts" or "fans".
  • DIGITAL VOICES  |  SATURDAY, SEPTEMBER 11, 2010
    [Product] Enterprise Content Management Vendor Predictions
    Customers will have to understand the immediate impact on the acquired products and the larger product integration strategy. In addition, they need to get their marketing strategy and product offerings tightened up. The Enterprise Content Management (ECM) space is really starting to consolidate. Form content). Hurry up.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 17, 2014
    [Product] Sales Prospecting Perspectives Weekly Recap - Week of January 17, 2014
    Why shouldn''t you start your introduction with a description of your product or service? Good afternoon, Sales Prospecting Perspectives readers. How was your week? Were you able to build your pipeline for 2014? Were you able to prioritize your marketing initiatives for the first and second quarter? Inbound or outbound. That is the question.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 28, 2010
    [Product] Three B2C Social Media Approaches for B2B Success
    We now like businesses and products on the world’s largest social network. Many B2C sites have customer reviews for products, and we can add those same types of reviews for B2B products and services. Finding new ways to market your B2B company can sometimes be difficult. Facebook Advertising. Geolocation Services.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2011
    [Product] 10 Possibilities In a World Without Twitter [Humor]
    Here are 10 possibilities… We'd all have one less excuse to not being more productive at work. Just a few years ago, Twitter never existed. It’s strange to take something that’s so widely used today and picture what life was like before it. It got me thinking, what would the world be like today if we never had Twitter?
  • SMALL MANUFACTURER BLOG  |  MONDAY, JUNE 3, 2013
    [Product] B2B Marketing Tips: Integrating Online Content with Offline Tactics
    The Vornado packaging caught my eye due to the product benefits listed on the box. How can B2B take advantage of product packaging to drive sales — other than listing the website URL on the box? Last spring I needed to replace a broken fan. drove to Home Depot and studied the various types of fans offered. B2B Content Marketing
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Product] 9 Reasons Why Your Social Media Strategy Isn’t Working
    “Interesting” doesn’t just includes your latest product releases or discount offerings. You get to leave the walls of your cubicle (in a figurative sense) and interact with real people out there, many of which have a problem that your product or service can solve. Your social channels are overly self-promotional.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 3, 2013
    [Product] Secret Sauce: 8 Tips from Demand Generation “Master Chefs”
    The most successful campaigns provide content that educates prospects on the industry and products.”. 5) Match content to buyer personas.  If you’re cooking for vegetarians, they won’t appreciate filet mignon. Sam works with enterprise clients to develop demand generation strategies. Here are a few tips: 1) Assemble a winning team. 
  • HUBSPOT  |  SUNDAY, AUGUST 18, 2013
    [Product] Promoted Tweets Boost Offline Sales by 29%, and Other Inbound Stories of the Week
    Most weeks, there''s one or two new product announcements and cool case studies that marketers would want to hear about. While it''s not creating the actual payment system (a la PayPal), it is reducing friction to buy products while you''re shopping on your phone or tablet. Though it can be easy to measure the ROI of Twitter online.
  • VIDYARD  |  FRIDAY, MARCH 14, 2014
    [Product] 6 Proven Ways to Become a Powerful Video Storyteller
    Personify a product or the problem. Rather than talking about their enterprise software offerings, this video is all about the overarching theme of connections: By using relatable moments to showcase how real people interact, SAP demonstrates the connections they help facilitate without ever having to talk about a product. The premise?
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 2, 2012
    [Product] 9 Key Points About Google+ Pages for Business for the B2B Marketer
    Strategic Decisioning: From the long-term perspective, Google is making a strategic business decision to develop a competitive social networking product, blending elements of social profile information (business and personal) with implications on both organic and paid search engine marketing initiatives. minutes in November 2011 and 4.8
  • THE POINT  |  WEDNESDAY, MAY 30, 2012
    [Product] MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads
    If end users want your product, but their IT department makes the purchase decision, can you leverage that demand to drive IT sales leads? That was the question contemplated by the marketing team at MobileIron , a leading provider of mobile device management technology. Here’s how the campaign worked: 1.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Product] 7 Epic Uses of Twitter's New Embeddable Tweets Feature
    The Final Product: Should I put a Facebook Share or a Facebook "Like" on a page? Now, if someone tweets at you with some kind words, you can embed that tweet on your product or case study pages to add credibility to prospects investigating your business. 2. The most important new Twitter feature for marketers isn't brand pages. 7UHhT.
  • INBLURBS  |  FRIDAY, NOVEMBER 19, 2010
    [Product] How to get more Sales and Customers with Inbound Marketing
    well optimized website with informative content and keywords will help you found easily by your customers when they came in search of your product or service through search engines like Google, Bing and Yahoo. Inbound Marketing is the new strategy of marketing through Internet. Creating your own Website or blog. Email Marketing.
  • VIDYARD  |  WEDNESDAY, JANUARY 22, 2014
    [Product] From Supercars to Sales: How to Drive Revenue with Educational Video Content
    Nobody knows this better than Larry Kosilla, a professional car detailer who left his job on Wall Street to work with luxury cars and create a line of products to care for them. First he uses everyday products (the least expensive method), and then works his way up to the more expensive options car enthusiasts are interested in.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Product] The 100 Most Loved Companies in the World
    Cracking that code and finding a way to get people to have an emotional connection with a company or product is a big part of what marketers do. A version of this post originally appeared on Up & to the Right , a new section of Inbound Hub. To read more content like this, subscribe to Up & to the Right. Here’s the Full List.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 5, 2015
    [Product] Igniting Content: A Tale of Two Ads
    McDonalds weaved their product into the narrative. McDonalds weaved their product into the narrative. This is a tale of two ads. Both ads were exceptional in that they contained stories so entertaining that I wanted to share them with my friends. An ad that features Batman and Grumpy Cat? This is a failure, isn’t it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 5, 2014
    [Product] Case Study: How I got on a national television show through Twitter
    Clark Campbell is the founder of BenjaminClark Productions. By Clark Campbell, {grow} Community Member. It’s true. I got my team on Good Morning America through a Twtter strategy. And while I can’t gurantee it would work for everyone, I think this approach to using Twitter for media relations is scalable for other PR projects.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 14, 2014
    [Product] The “Mad Men” Sendoff: 5 Ways We Marketers Love You
    Price, Product, and Promotion “ain’t all that”. It’s not just a matter of taking the product home to test drive and report. by Amanda Batista | Tweet this It’s the Monday after the final season premiere of AMC’s Mad Men (hangover much)? It’s been real, Mad Men. Thanks for the memories. Hit more home runs, or hit lots of singles.
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Product] B2B Retargeting – Benefits and Pitfalls
    Are visiting websites that have something to do with accounting software, including your website, competitors’ websites, industry websites, or product comparison websites. In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. Social retargeting works in a similar fashion.  Chris.
  • INBOUND SALES NETWORK  |  TUESDAY, JANUARY 10, 2012
    [Product] Why Inbound Marketing Alone Doesn’t Work
    However, what happens when you’re not selling a hot product or service (i.e. If you look at how they built their product, you see that they are utilizing email marketing more and more in addition to marketing automation to help nurture their inbound marketing leads into sales qualified leads. Status Quo.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 16, 2014
    [Product] How to Develop a Comprehensive B2B Marketing Strategy
    product demo that highlights the ease of use and deployment. Editor''s Note: This blog post is an excerpt from the eBook Marketers Making a Difference: Volume 3 about creating a comprehensive B2B marketing strategy. It was written by AG Salesworks'' Senior Vice President of Marketing and Sales Richard April. Market the marketing strategy.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 24, 2011
    [Product] Why Sales and Marketing Don't Get Along « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# from the sales guy. No news there.
  • SAZBEAN  |  WEDNESDAY, MAY 2, 2012
    [Product] 12 Best Email Marketing Tips for Professionals
    “Using double opt-in forms on websites, blogs, social media pages and anywhere prospective recipients may be looking to stay in touch with you is a must,” says Paul Turnbull, product marketing manager at Campaigner. Email campaigns must be targeted and relevant to the customer. Capture Emails With Double Opt-In. News & Notes
  • SAZBEAN  |  FRIDAY, MARCH 30, 2012
    [Product] If You Think “Social” Means Viral, You’ve Got It All Wrong
    A few weeks ago, Forbes Chief Product Officer Lewis DVorkin and I sparred at the Rebooting Media Live event in New York. With an audience of top digital and media executives, I shared the results my company is getting from social — that social users are more than 2.5 times as valuable as users from search. What gives? Verdict: Good luck!
  • SAZBEAN  |  MONDAY, SEPTEMBER 19, 2011
    [Product] Search Wars? Just Wait For The Social Wars.
    But publishers didn’t choose which search engine to embed on the basis of product alone. Rewind to the year 2000. There was an explosion in internet innovation. The stock market was starting to get shaky. Lycos, Yahoo!, Infoseek and Excite had sewn up internet search. And then came little Google. It was simple. It was fast. News & Notes
  • SALES LEAD INSIGHTS  |  WEDNESDAY, MARCH 24, 2010
    [Product] B2B Marketing University: See you in Palo Alto on April 7th…
    No product pitches. Are you a B2B marketer that is responsible for lead generation? If so, you won’t want to miss this complimentary, half-day B2B marketing seminar on April 7, 2010 at the Crowne Plaza Cabaña Hotel in Palo Alto, CA. Your attendance is free, compliments of B2B Marketing University’s sponsor, Silverpop.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 20, 2013
    [Product] Marketers: Supercharge the Sales Team with Big Data and Social Selling
    Today’s buyer knows what products and services are out there, and what people are using to solve their problems. If your sales reps hope to talk about products and needs on the same level as today’s buyer, they need to not only be well-informed, but socially savvy. Marketing Has What Sales Reps Need. Follow the Buyer on His Journey.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Product] The Never-Ending Cycle: Content Informs Data Informs Content
    casual Facebook post with a playful visual will not get as much play on LinkedIn, and a product press release on a company website would likely seem self-serving and overly formal if posted directly to the company blog. The most effective content is informed by strong data. The most effective data is driven by great content. Data Is King.
  • SALES CHALLENGER  |  WEDNESDAY, AUGUST 1, 2012
    [Product] Developing Challenger Messages: Lessons Learned
    For those members, we encouraged them to look for differentiators in the form of the services their company provides that surrounds their offering (services that allow the customer to reap the value of your commoditized product/solution). Section #1 – Identification of Unique Differentiators. Why this is important: .
  • SAZBEAN  |  FRIDAY, OCTOBER 7, 2011
    [Product] Thank you, Steve Jobs.
    While I’m an Apple fan, I don’t buy every product Apple releases or agree with everything they’ve done. I’ve always admired Apple, and especially Steve, for doing things differently, and, for more importantly, thinking about the needs of the user first — for building tools that free people to create.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 17, 2012
    [Product] Mark Your Calendar: 5 Keys to Successful Lead Nurturing this week
    Silverpop and like products from Marketo, Eloqua and others offer wonderful lead nurturing capability, but software alone does not do lead nurturing. Too many times companies send out product information – which fails to answer buyer questions. One software firm called everyone who signed up for a webinar to give them a product pitch.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 28, 2011
    [Product] Marketing, circa 1982
    Stop thinking of taking your products to market. Instead, put yourself in the mind of buyers and work back to your products and services. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. – one a day. Radio.
  • INBLURBS  |  MONDAY, NOVEMBER 8, 2010
    [Product] 5x Small Business advice in Finding New Customers
    Whatever things you are marketing, focus on the use of products rather merely describing about its features. There may be several products with almost similar structure and use and here is where your product should be more beneficial to the client when compared to other business outputs in the same plethora. 3. Keep a time line.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 21, 2013
    [Product] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
    Customer Service: Evaluate customer service data to understand common problems and challenges with products and solutions. His article in Advertising Age discusses these fundamentals, which are: Design is the New Marketing. Value is the Currency. Agents Broker Brand Relationships. People are the Regulators. Design is the New Marketing.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 29, 2010
    [Product] 7 Proven Facebook Marketing Tactics
    Introduce a new product on Facebook. Reward them by giving them the information about a new product before everyone else. It’s been quite the year for Facebook. The company is nearing the 600 million user mark. It announced its new email massaging system. And Mark Zuckerberg was named Time magazine’s Person of the Year.
  • READYPULSE  |  WEDNESDAY, OCTOBER 9, 2013
    [Product] The Intersection of Commerce and Culture
    social user generated commerce increases page views, time on page, and clicks to conversions because your consumer is engaged beyond the product catalog, without leaving the page. 4. Download the ReadyPulse Instagram Marketing Guide! We packed our bags, and headed to the Big Apple for Fashion Digital NY , where commerce and culture intersect!
  • SALES INTELLIGENCE VIEW  |  THURSDAY, NOVEMBER 1, 2012
    [Product] Coach Your #outboundsales Reps to Success
    Ask your most experienced and productive callers to listen in on the other outbound callers. This cheat sheet must include: answers for expected and unexpected questions, complete information about the product, tips for keeping callers on the phone and advice on how to read a script without making it sound like a sales pitch.
  • LEAD VIEWS  |  THURSDAY, APRIL 14, 2011
    [Product] Once Upon A Time….Converted Leads Into Customers By Telling a Story
    In a B2C scenario it works because you have to relate to someone at an individual level, if your story appealed to this person, he will in all probability buy your product. theme - So what is your story about, is it about a problem that plagues your industry and you are trying to solve or is it about how you built your product, your company?
  • MARKETING INTERACTIONS  |  SUNDAY, FEBRUARY 28, 2010
    [Product] 6 Ways B2B Marketers Can "Listen" Effectively
    Unfortunately there's a lot of noise out there that can make listening more of a chore than a productive exercise. One of the things B2B marketers are being told to do is to "listen" to communities and get to really know their prospects. When you listen to prospects make note of how they describe issues of importance.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2012
    [Product] A Marketer's Complete Guide to Launching Mobile Apps
    And don't discount newer social networks like Pinterest for launching your mobile app -- the highly visual social network is the ideal place to show other mobile app developers your product in its final stages who may have some great suggestions for UI/UX improvements. That's a 233% increase in just 12 months. Step 1: Define Success. Rate it.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JULY 7, 2013
    [Product] Thought Leadership Marketing in a Vertical Market
    Develop ongoing programs to train employees in industry-specific sales skills and, if necessary, certify their knowledge about particular technologies, products or services.   . Learn how thought leadership marketing will impact your vertical market presence. Plenty, in my experience. They include: Higher revenues. Better margins.
  • LEADERSHIP  |  FRIDAY, APRIL 4, 2014
    [Product] Interesting Infographics: Follow These 3 Steps To Upgrade Your Landing Page
    Use bullet points to highlight product/service benefits. Do you know what steps you need to take to optimize your landing pages? In this new infographic by Quick Sprout , marketers are advised to follow three specific steps, which are known to enhance a landing page’s optimization and conversion. Highlight testimonials.
  • TYPE A COMMUNICATIONS  |  TUESDAY, DECEMBER 9, 2014
    [Product] Creating Purpose-Driven Marketing Departments
    Now is the time that we shift from describing the value of the products/services that our company sells to creating value through the work that we do. How do we shift from describing the value that our products and services deliver, to generating value through the work that we do? December 9, 2014. Marketers as unifiers.
  • WRITTENT  |  FRIDAY, JANUARY 17, 2014
    [Product] 8 Deep Questions to Define Your Blogging Strategy
    Experiental: Brand essence is a largely visceral concept – make sure that it describes how your product or service makes your customers feel. You’ve got to identify whether you’re going to cover your range of products and services, a broader range, or narrow your focus further.  The majority of blogs aren’t a success.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Product] Savvy Speaks: Can I Get a Witness?
    Testimonials are great, but stay away from generic testimonials like "Company A's product is awesome!" In these days of Web 2.0, no one wants to purchase anything without a review of some sort from the online masses. This week the Savvy Sisters weigh in on the do's and dont's of using testimonials to sell. Be specific.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 26, 2012
    [Product] How to Get Sales and Marketing on the Same Page
    For example, consider a sales-driven company ready to introduce a new line of products into a new market segment. This is a guest post by Brad Shorr. Internal struggles between sales and marketing are commonplace in organizations of all sizes. Sales and marketing can make beautiful music together in the form of more leads and sales!
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 14, 2013
    [Product] How to Love Your Customers with Inbound Marketing
    Differentiate your company and products. In today’s busy, information congested world, you need to love your customer to stand out. Don’t sell to them, spam them, tolerate or ignore them. Love them. Don’t sell, nurture. Nurture? What does that have to do with marketing? Don’t spam them. 70% are from marketers.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 12, 2012
    [Product] The 3 Golden Rules of Peer-to-Peer Social Sharing
    And you want to know who is influential about your brand, your products, and your campaigns.  A great way to get influencers is by making sure that your campaigns are conducive to social sharing.  So how do you get your audience to engage and share? At Marketo, we believe there are 3 rules to social sharing. This is passive sharing.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 22, 2014
    [Product] KoMarketing Year in Review: Our Top Posts from 2014
    LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences – This post provides an overview for B2B marketers transitioning content from LinkedIn Products and Services to LinkedIn Showcase Pages, as well as a best practices in LinkedIn Showcase Page development. Top 12 KoMarketing Blog Posts of 2014.
  • WEBBIQUITY  |  FRIDAY, JANUARY 15, 2010
    [Product] How Social Media Changed the Sales Cycle into the Buying Cycle
    Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. Then sales people would contact the prospects and use a “consultative&# sales process. Store rooms and offices were full of these glorious materials. What will they find?
  • LOOPFUSE  |  FRIDAY, JULY 27, 2012
    [Product] Better Value, Easier to Use Marketing Automation
    LoopFuse is designed to be an extension of your team and not a product requiring dedicated full-time administrators or a heavy professional services burden to get you up and running.  More recently we are seeing quite a few customers coming to us as their contracts with more expensive and more complex solutions are coming up for renewal.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 12, 2013
    [Product] Why Is B2B Marketing Automation Growing So Slowly?
    In reality, I constantly discover new (to me) marketing automation products tailored to specific industries such as insurance, real estate, franchises, dentists, local retailers, and so on. Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. million vs. 39.6 million).
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 11, 2012
    [Product] Who Goes to SXSW, Anyway? [CHART]
    handful of companies are sending very large delegations, including many product managers from Dell, a wide variety of folks from Google, and not surprisingly, a slew of iTunes/App store representatives from Apple.  Just how influential is it?  Also setting up mega-camps are agencies Digitas and Energy BBDO. Who Goes to SXSW, Anyway?
  • BIZNOLOGY  |  WEDNESDAY, JUNE 4, 2014
    [Product] How to achieve 1 billion impressions
    When it comes to the types of content you share, look deeper than product promotions or information. This is probably not a product, feature, or attribute, but a value that can be a constant north star for you to improvise off of, push off against, and focus on as the theme of your conversation. Plan for the unexpected. Think BIG.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Product] There Is No One Size Fits All B2B SEO Program
    Adept Content Marketing Resources – In this case, your team is already producing or overseeing the production of a wide array of content marketing programs. As I reassessed those discussions, I thought about how different each program could be. Another organization was stuck in a legacy CMS from a previous holding company. BuzzSumo.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 5, 2012
    [Product] Tips on How Manufacturing Can Utilize Social Media
    Whether it’s through Facebook, LinkedIn or Twitter, B2B manufacturers are using social media networks to notify recipients about developments in the industry, offer advice on how best to use their products and answer customer questions. Manufacturers should get on the bandwagon and start using social media. Enjoy. There are pitfalls, however.
  • THE ROI GUY  |  TUESDAY, OCTOBER 1, 2013
    [Product] Alinean Launches Free ROI Calculators for Sales, Marketing & IT
    New ValueStory Calculators help executives benchmark current spending and improve key performance metrics. We wanted you to know about the launch of free return on investment (ROI) calculators for our ValueStory™ App. Today''s B-to-B executive is budget constrained and risk adverse. Click here to see the press release.
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Product] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Video production costs vary widely, depending on length, quality, type of content and other factors. And their competition.
  • B2B IDEAS @ WORK  |  MONDAY, JULY 11, 2011
    [Product] B2B Word on the Street: Guerilla Marketing
    What’s your elevator speech for your product or service? If you have a construction product, you may want to reach architects, builders and contractors. From dancing costumed mascots to the Flying Elvi , it’s not the most dignified side of marketing, but it can be effective. We look up, down and all around as we go.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 14, 2014
    [Product] Why Lead Nurturing is an Art AND a Science
    Late-stage content is more product focused, such as demos or customer case studies. You want someone who thinks in terms of stages, products, and procedures. Product management experience. In other words, it’s both an art and a science. The Art Side. Nurture Content Manager. Setting the standard for content quality.
  • HUBSPOT  |  FRIDAY, JULY 23, 2010
    [Product] 7 Fluff-Free Reasons Your Online Content Isn’t Spreading
    You understand we are entering a huge shift in marketing and promotion going from product pushers to trusted resources and that drive, creativity and passion count more than a big budget, especially with all the amazing tools available online. Product Focused Content. The best content isn’t about your product. You get it.
  • PUZZLE MARKETER  |  TUESDAY, MAY 8, 2012
    [Product] 2 Advantages To Using Pay-Per-Click Advertising
    By purchasing some traffic for the site with pay-per-click marketing, you can get a lot of people there quickly, so you can see if your design actually works and whether your market is actively seeking to purchase your product or service. Before we get into these two advantages of this medium, lets explore what PPC is. What is Pay-Per-Click?
  • BIZNOLOGY  |  MONDAY, APRIL 22, 2013
    [Product] Enterprise Social Networking Platforms: Think Amazon, Not Facebook
    Such standard operating procedures one-click shopping, e-mail verification of orders, and customer product reviews were not on the radar until Amazon adopted them. amazon.com (Photo credit: soumit). “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Product] How Much Are Your Customers Worth? [Infographic]
    It takes into account not only the initial purchase, but also how much a customer is likely to spend in the future as they purchase more products and services from you. Lifetime Value (LTV) is one of those metrics that keeps your CEO up a night. How to Boost LTV. Segment Your Customers. Delight Your Customers. marketing data
  • VIEWPOINT  |  WEDNESDAY, AUGUST 29, 2012
    [Product] #B2BSummit Day One from Orlando – Five Marketing Truths from Flint McGlaughlin
    Exclusivity – I can’t get the exact product or service elsewhere (the “only” factor). Flint McGlaughlin, Managing Director and CEO of MECLABS, opened the B2B Summit yesterday with an hour and a half of rapid fire marketing “truths.” Here are the top five: Brand is the aggregated experience of the value proposition. What can I do here?
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JANUARY 18, 2013
    [Product] Four Things Marketing Can Say “Yes” About in 2013
    But we know releases about every account win or product update are bad media karma. strategic “leak” to the Productivity Prevention Department should produce an under-employed project manager who can spin this thing like a well-sugared toddler for most of the year. You’ve got to love January. Go ahead. Maybe not.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, JANUARY 30, 2009
    [Product] Trucks and Conveyer Belts; Lead Management in a Manufacturing Metaphor
    liken this to a manufacturing operation where the production is done in two separate buildings, and half way through the manufacturing process, the product is shipped, via truck, from one building to another. (David Armano wrote an inspiring post last week challenging us to "Think Visually" - [link]. This terrifies me.
  • HUBSPOT  |  MONDAY, JUNE 13, 2011
    [Product] New Marketing Data Shows More Content Means More Leads
    So how can companies start climbing the mountain to bigger blog, indexed page, and landing page totals while remaining true to the belief that content needs to be fresh and remarkable to be productive? In Short, the Data Revealed: Companies that blogged 20 or more times in a month saw the most return in traffic and leads. They should.
  • VOLACCI  |  WEDNESDAY, JULY 31, 2013
    [Product] The Do’s and Don’ts of Email Newsletter Design
    Aside from your products and services, your daily or weekly newsletter is one of the most visible methods people have of interacting with your brand. You wouldn''t sell an unfinished product, would you? Having a bad newsletter can seriously damage your brand''s image. Your content should be readable. Your content should be branded.
  • THE ROI GUY  |  THURSDAY, JUNE 6, 2013
    [Product] Which One: Sales Skills or Sales Tools?
    If you gave a weekend duffer Tiger Wood’s golf clubs could they win the next tournament? No way. It takes more than just a set of good clubs to perform against the best. Equally, if you replace Tiger Wood’s modern golf clubs with those of several decades ago, could he win either? No way. Will the job get done in a timely manner?
  • INBLURBS  |  MONDAY, MARCH 14, 2011
    [Product] Inbound marketing or think globally and work locally
    You can promote new coupons, products and event. Most companies think to get customers from all over the world but miss to focus on their local area, which is much easier than to try to get customers form the other side of the world. The best and easiest way is to get your Google Places listing first. Make your listing in Google Places.
  • TOMORROW PEOPLE  |  MONDAY, MARCH 26, 2012
    [Product] The Death of Branding [INFOGRAPHIC]
    The Design Council defines a brand as: “a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation. What is branding and why does it matter? Branding is a word that is used a great deal these days. But what does it actually mean? The Design Council). Read more: Pin It.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Product] My Key Takeaways as a B2B Summit Clinic Coach: Top lessons from real-world marketers and actionable ideas to drive marketing success
    If marketing delivers a great “product,” sales will want more. Tweet I just got back from this year’s round of MarketingSherpa B2B Summits in Boston and San Francisco, where I provided one-on-one coaching to attendees, marketers from Fortune 500 organizations, leading private companies, and emerging businesses. Revenues are scarce.
  • ENGAGE  |  THURSDAY, FEBRUARY 5, 2015
    [Product] A Show-Don’t-Tell Approach to Content Marketing
    Whenever someone asked me to explain content marketing, I’d try to nail down the perfect answer. “It’s about building a relationship with brands by offering them not just a product but also relevant information that’s related to that product,” I would say. Friends from college thought I made commercials. Guess what? They all got it!
  • BUYEROLOGY  |  WEDNESDAY, MAY 4, 2011
    [Product] Buyer Personas Require Qualitative Research and Contextual Inquiry
      Initially, research was conducted on users to help inform product and/or service design.    The focus was on understanding user goals and how to design products or services that helped users to achieve their goals.  Image by XXC via Flickr.   The story and narratives of users were told through personas. 
  • JUNTA 42  |  THURSDAY, JUNE 14, 2012
    [Product] 5 Reasons Why Content Marketing Is No Buzzword
    First, of all the names for the industry itself, from custom publishing to customer media, content marketing is the most relevant term for the discipline itself.  We market our products and services the a content-first business process…thus, content marketing. The Content Marketing Manifesto. Content Marketing buzzword
  • B2B MARKETING UNPLUGGED  |  FRIDAY, MARCH 16, 2012
    [Product] Social Media is the Lighter Fluid, Not the Barbeque
    What this means is that your products and services still need to be sold through your usual channels, but a social element may make the sales cycle shorter. In a large company, so has your PR department, your product management department, your HR team and, heaven help you, your CEO. So what is a B2B marketer to do? Readership?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, FEBRUARY 9, 2012
    [Product] Common Sense and Pixie Dust: Reviewing Enchantment by Guy Kawasaki
    Influentials are so busy acting influential that they often aren’t power users of products. They try a product for a short time…pronounce judgment, and then move on to the next shiny new thing. They have to use the products in their jobs, so they understand what’s needed and what’s good (or bad). But hold the phone here, Guy.
  • B2B MARKETING MENTOR  |  WEDNESDAY, DECEMBER 4, 2013
    [Product] How Top Sellers Use LinkedIn’s Sales Navigator to Land More Sales Appointments
    For B2B sales professionals, LinkedIn’s Sales Navigator is an especially useful tool as it allows users to extensively search LinkedIn’s vast network, identify and connect with prospects and pitch them on their products or services. But Sales Navigator isn’t just a repository of potential leads. Step 2: Position yourself.
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Product] 5 Deadly Twitter Sins to Avoid
    Although Twitter gives you the opportunity to spread your message, don't use it purely for the purpose of promoting your business, products, and services. Constantly pitching your followers with "Try our product. If you're desperate to get your product out there to this audience, consider retweeting others' reviews. The bonus?
  • BIZNOLOGY  |  THURSDAY, JULY 17, 2014
    [Product] Link Building Basics: Finding link opportunities
    logos, branded imagery, graphics, product photos, etc.) Welcome to another installment of my link building basics series here on Biznology. In this series, we have already covered the early building blocks of a successful link building campaign – conducting a  niche analysis and performing a  site audit. Advanced search modifiers. TinEye.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 19, 2012
    [Product] What Are Your Thoughts on Buying Groups and Trade Associations?
    So my question is for those who don’t belong to a group (and don’t have a unique product), how do you justify going to one of these meetings ? I know there’s been lots of discussions on the pros and cons of buying groups over the years, and I’m not here to try to sway you one way or the other.
  • BIZNOLOGY  |  THURSDAY, JUNE 26, 2014
    [Product] Will hyper-personalized content help or hurt us?
    The innovation is what eventually brings about one product that replaces another, or starts a trend that ends up catching on with a mass audience. As the data crunching and behavioral analysis technology behind consumer actions online improves, targeted messages are becoming even more pinpointed. appeared first on Biznology.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Product] Connecting 2 the World
    The paradox to this is that "content" is now a product (transitioning to the service economy) which means we want our knowledge workers to "know more". think there is a real difference between knowledge work that is a corporate product (i.e. skip to main | skip to sidebar. Connecting 2 the World. Friday, June 20, 2008. On a break.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 18, 2011
    [Product] Nine Expert Guides to Local SEO
    Nearly half of consumers start a local search for products or services with no specific business in mind. As with SEO generally, keywords and content matter (though for local SEO that includes geography- or region-specific terms) and links play a significant role (though key link sources are different for local businesses). Digg this!
  • HUBSPOT  |  SUNDAY, JULY 22, 2012
    [Product] 98% of Americans Distrust the Internet, And Other Marketing Stories of the Week
    As the protagonist of the movie demonstrates, knowing what your product means to your target audience is key: while Magic Mike's product is, in fact, views of his body, it is also an escape from reality for the women who patronize his club. Did you hear? We just celebrated HubSpot's 6th birthday on Friday! From MarketingProfs.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Product] What Is Earned Media? [FAQs]
    Remember when people used to learn about things like upcoming events, the latest trends, and cool new products pretty much exclusively from magazines, newspapers, and TV shows? And when you write a blog post for your company blog about your latest product release, that''s not earned media -- that''s owned media. What Is Earned Media?
  • THE ROI GUY  |  THURSDAY, NOVEMBER 1, 2012
    [Product] Gartner Reveals Changing IT Buyer Landscape for 2013 - Are You Ready?
    Tablets Expected According to Gartner, in less than two years, iPads will be more common in business than Blackberries, and right now, CIOs are placing orders for tens of thousands of iPads at a time, especially to improve sales productivity. Resources Product, Solution Value? trillion in 2013, a 3.8 trillion. You Decide.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 29, 2012
    [Product] 4 Common Mistakes Companies Make When Mixing Social and Marketing
    The focus is on the company, usually highlighting product features, certainly not on engaging an audience. What kind of content will help them find, buy and use your product or service? Are you making mistakes with your social marketing? Mixing Social & Marketing: Why highlight mistakes? Given the importance, let’s dive right in.
  • SYNECORE  |  TUESDAY, MARCH 11, 2014
    [Product] Marketers Need a Number Too!
    These can also be linked to specific campaigns, such as a series of emails your team is sending out about a new products or service you are offering. Many companies leave the numbers up to the sales team. Hot leads, warm leads, cold leads, lead conversion rates, quotas, etc. But what about the marketing team? Marketing Numbers. Takeaway.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Product] Steve Jobs' Influence on HubSpot
    Are you following Steve's playbook and trying to get non-consumers to buy your products, or are you engaged in a death march trying to replace competitors' products? Is there a way you can win by simplifying your product and integrating it together with adjacent products into one easy experience like Apple?
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Product] The Do’s and Don’ts of Lead Nurturing in Professional Services
    Do assess prospect interest levels : Determine how interested each prospect is with your company’s products and services. For example, you wouldn’t send someone signing up for a newsletter an email on product features, would you? When it comes to lead nurturing, firms often believe that more is better.
  • HUBSPOT  |  MONDAY, APRIL 4, 2011
    [Product] 7 Video Marketing Lessons from Daily Grommet
    Put the People First. "In today's discount culture, the people behind the products can be overshadowed by our collective desire to get the best deal," said Jesse. In online marketing the authenticity of a story exceeds that of its production. "Create something remarkable" is marketing advice we often share with you. Optimize for SEO.
  • HUBSPOT  |  WEDNESDAY, MARCH 20, 2013
    [Product] Why I Hired the Fake Steve Jobs
    Our parents' generation got their news -- current events, product, and business news alike -- from the daily paper, and did product research by talking to sales reps. HubSpot is currently hiring about 30 people a month, so normally a new hire isn't news. But the latest addition to our marketing team is: the remarkable Dan Lyons.
  • VIEWPOINT  |  MONDAY, JULY 11, 2011
    [Product] Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics
    Extensive pricing pressure from competing services/products at lower prices. Frequent and rapid new competitor product introductions. Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007.
  • CRIMSON MARKETING  |  THURSDAY, JULY 31, 2014
    [Product] The Buyer’s Journey Is Going Digital
    Buyers “have endless online and off-line options for researching and buying new products and services, all at their fingertips 24/7.” The buyer experience is changing. Big Data, interactive web design, and the Internet of Things are causing a major transformation to the buyer’s journey. ” . ” Design. Deliver.
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