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  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 20, 2011
    [Product] The 7 B2B Sins of Social Media Ignorance
    No matter what your industry, sector, product, or service, you can learn from the example of others like you. by Andrew Moravick | Tweet this What holds back b2b companies from tapping into social media? All too often, it’s the rampant misconception that social media may work well for consumer-facing businesses, but not for the b2b sector.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 19, 2014
    [Product] 5 Takeaways from Search Marketing Expo Advanced 2014
    You should use display to build awareness and trust and use search to get people the information they’re looking for about your product or brand. People who search for your product tend to be more in the “learning” or “buying” stages, so your queries and ads should reflect that. Embrace Mobile. Optimizely.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2012
    [Product] Savvy Speaks: New Year's Resolutions for Marketers!
    After a well-deserved holiday break, the Savvy Sisters are ready to go with these resolutions that will keep us focused and productive in 2012 -- see if any of them are right for you! A New Year is a new opportunity to rev up your business. Jamie. Stepping Out and Stepping Up. Carpe Annum! Heather. Sharpening the Saw. Michele. Wendy.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 8, 2010
    [Product] A Platform for Syndicating B2B Content to Partners
    We saw that these companies had all the right product information on their sites, but their channel partners didn't. So there was a big disconnect between information on the vendor's site and on the site of the partners who were actually selling the products. I've written before about white-paper syndication options for B2B marketers.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 28, 2015
    [Product] Inside Scoop on Lead Follow Up Strategies
    for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. Inside Scoop on Lead Follow Up Strategies. Russ Davidson. Ken: This is a guest blog with wonderful insights from a detailed study on Lead Follow Up Strategies by Accounting Software. Enjoy…and STUDY this.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JANUARY 7, 2014
    [Product] [Video] Stunningly Unused Sales Technique
    They might talk about their company, product or service. Asking good sales questions is pivotal to your sales success. But, that''s not what I''m here to talk about today. Instead, we''re going to focus on what happens AFTER you ask these questions. And, it''s no secret that you need to be a good listener. To most people, that''s a big duh!
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 17, 2012
    [Product] Social Innovator Ekaterina Walter Talks Visual Marketing and Her Upcoming Book “Think Like Zuck”
    Having an amazing product is great, but if you don’t have a relationship with your customers and you’re not creating an atmosphere of connection and conversation, you won’t be as successful. When I have that approach, I can do 50 times more, become 100 times more creative and 200 times more productive. Absolutely. Nothing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 16, 2011
    [Product] 6 Brilliant Uses of Video
    They nail it – in a product demo, no less. by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The answer: Maybe the future of your marketing program, that’s how much.  We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that.  Simplicity became high art.  Really. 
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Product] Marketing Automation 101
    Without marketing automation, you are just guessing – just hoping that people will take the bait and be ready to buy your products. Using this platform, your business will see more in the pipeline, a more productive sales team, and increased revenues—and that is the language that the C-Suite understands. And how do you get there?
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 12, 2016
    [Product] The Opposite Side of the Interview Table
    for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. The Opposite Side of the Job Interview Table. Tips to Consider when considering a new Job/Employer. This check list is designed to ensure the interviewee does the due diligence that is necessary for success. Minor?
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 15, 2015
    [Product] 2015 Resolutions Series: Healthy Habits – Food
    The more water you drink the better you feel, fuller you feel, and the better equipped you are to have a productive workout! In the first part of my Healthy Habits for the New Year Part 1 I talked about committing to exercise. But as anyone would know it is only half of the battle when it comes to improving your health. Don’t let this happen!
  • ACT-ON  |  WEDNESDAY, JANUARY 6, 2016
    [Product] The Year in Marketing: 2015’s Top Stories, 2016’s Likely Trends
    There are few practices more productive or cost-effective for the modern business than content marketing, and if you’re planning to give this approach a try in the year ahead, you’ll want to keep close these essentials from Kaila Strong – insights from search marketing experts on how to amplify your efforts with SEO, along with bolded action items.
  • KEO MARKETING  |  THURSDAY, MAY 14, 2015
    [Product] Report Confirms B2B Email Marketing Still Effective
    When asked why email is core to their business, the top response was that “email is a critical enabler of products and services.” A recent report confirms what we have said here several times recently: email marketing can pay off for those who take the time to plan and execute it well. B2B Marketing Email Marketing KEO Marketing
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 9, 2014
    [Product] Your own personal Fappening
    The photos were clearly named as being her, her full legal name, and she was worried that someone she worked with at her beauty product multinational would recognize her and report her to HR or the C-Suite and it would destroy her career. The Fappening is Not Unique to Celebrities. Recently, a women was referred to me who had a problem.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JANUARY 3, 2013
    [Product] 19 Things We Can Learn From Numerous Heatmap Tests
    This proves a hypothesis for marketers, bearing with it a lot of potential – If the visual impact of a product can override consumer preferences, especially in a time-sensitive and distracting environment like online shopping, then strategic changes to a website’s design can seriously shift visitors’ attention. Image source.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Product] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    In his book, Jonah Berger explains how and why certain things catch on, which can help you not only understand trends better, but also employ these tactics to make your own product catch on. Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. Highly Recommended.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Product] Why You Need an Editorial Calendar for Social
    At Marketo, we use this approach in email marketing, on our blog, and especially in social, because it allow you to find common ground with your audience — common ground besides  that fact that they might one day buy your products. Using Regardless of which category your company falls into, an editorial calendar is what you need.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 3, 2015
    [Product] 4 Must Haves For Developing a Mobile Marketing Strategy
    Whether it’s the way our sales teams engage with customers, our internal processes, or how we market our services and products. Over the past few years we’ve seen a major shift in mobile. The mobile channel is transforming all facets of how we do business. Mobile Version vs. Mobile Optimized. Think active; think simple. 1.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 21, 2015
    [Product] Finding The Perfect Prospect: If The Shoe Fits, Wear It!
    Or, the same type of company in our own back yard on the East Coast who has thousands and thousands of products they manufacture and sell for research initiatives. Although I don’t get to wear a tiara, I do know a perfect fit when I meet one! It’s my favorite part of what I get to do all day long. That’s my first sign.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Product] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    In five years it will be the majority, and 60-70% in industries where the product is digital or customers are digital in their behavior. But in a lot of industries, including consumer products, analog media like TV will still be big. Author: Sanjay Dholakia Is everyone looking forward to the holidays as much as I am? That means fast.
  • KAPOST  |  WEDNESDAY, APRIL 6, 2016
    [Product] The Cost of Customer Acquisition vs. Customer Retention
    Here’s how your current customer base impacts growth: #1: Current customers are more willing to try your new product. Whether you’re a startup gearing to accelerate growth or a mature corporation looking to gain market share, one stat still matters… It costs 7x more to obtain a new customer than to keep an existing one.
  • SNAPAPP  |  MONDAY, MAY 23, 2016
    [Product] 11 Overused Stock Photos to Ban From Your B2B Marketing
    Instead of slapping the forced high five team photo onto a landing page with a short form, create a product configurator with photos of your sales team members. Content production is only going to continue to increase, so there is no better time to focus on differentiating your brand. B2B content has become pretty formulaic.
  • JUNTA 42  |  WEDNESDAY, APRIL 22, 2015
    [Product] Do Larger Brands Really Have It Easier With Content Marketing? [New Research]
    This makes perfect sense because the content marketing process is so much more complex for large enterprises with multiple divisions and product lines. A few weeks ago, an article on our blog generated a small debate in the comments. The article, by Neil Patel, shared eight content marketing innovations from the world’s best brands.
  • HUBSPOT  |  FRIDAY, FEBRUARY 1, 2013
    [Product] Facebook Starts Rolling Out Gift Cards for Select Brands
    Yesterday, Facebook announced the arrival of Facebook gift cards, or what they're calling the "Facebook Card." In a nutshell, this is a gift card that a user can purchase to use at stores or stores' websites -- either for themselves or a friend. You know. gift card. Pretty standard stuff. So, who is this for? Should marketers care? How do they work?
  • HUBSPOT  |  WEDNESDAY, JUNE 11, 2014
    [Product] When "Good Enough" Is Good Enough
    The fact is, if you are responsible for any aspect of content production for your company’s inbound efforts, you suffer from a far more demanding set of expectations regarding creative output than almost any other creative professional. “Is this good enough?” for their companies. Why Creators Run Into This Problem.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 17, 2015
    [Product] Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths?
    looked at your product webpages). Author: Johnny Cheng I hear this question from email marketers all the time: Does the size of my email send affect the performance? To answer this question, we’re going to play MythBusters! Email Myth #1. Data and Analysis: Here, you’ll see email send size against unsubscribe rate. Results: Myth busted!
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 26, 2011
    [Product] 59% of B2B Decision Makers Researching with Smartphones
    According a recent study conducted by TriComB2B and the University of Dayton School of Business Administration and shared by eMarketer , 59% of B2B purchase decision makers have used their smartphone to research products and services when they are considering purchases. Steps to Getting Started with Mobile Marketing. 1.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Product] 15 of the Most Creative Billboard Ads From Around the World
    To unveil a new line of hair products, this company created a digital billboard depicting a stationary woman that could tell when a train was arriving. Yes, you read that correctly. just used the adjective "creative" to describe billboard advertisements. But don''t take my word for it. See for yourself. Source: Coloribus. Source: We Love Ad.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 28, 2008
    [Product] Web 2.0, Secondary Orality, and the Gutenberg Parenthesis
    New England School of Comm Takes TV Production on the Road The 400-student New England School of Communications (NESCom), which shares a campus with Husson University in Bangor, ME, has added a mobile television production facility to its curriculum. Campus Technology. Subscription. Newsletters. RSS Contact Us. Registered Users. Web 2.0,
  • SAZBEAN  |  WEDNESDAY, JANUARY 25, 2012
    [Product] How to Improve Social Networking for Your Business
    You aren’t able to find out whether or not people are talking about your company or your products. Image via Wikipedia. Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. They haven’t been updated in months and almost nobody Likes them. Put some time into it.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 2, 2011
    [Product] Savvy Speaks: Content Marketing Mistakes to Avoid
    Although some experts will tell you that the best content marketing strategy is based in non-stop, pell-mell content production - more is better - I beg to differ. Content marketing is all the rage, but as with any new and exciting marketing tool, a lot of companies trip over their own feet in the rush to get into the action. Heather. Jamie.
  • SAZBEAN  |  TUESDAY, FEBRUARY 8, 2011
    [Product] Social Media in 15 Minutes Per Day
    Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. The reality is, most small businesses just can’t find an hour per day (sometimes even per week). Sometimes these are the same places, sometimes not.
  • SAZBEAN  |  TUESDAY, JANUARY 18, 2011
    [Product] Finding Keywords for Social Media Content & Monitoring
    Just Ask Still not sure what your audience calls your products or the topics they’re interested in? As I mentioned yesterday, in 7 Social Media Monitoring Essentials , fortunately or unfortunately, keywords are a part of life on social media (and the Internet). First, find your target audience online. photo by Bruce ).
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Product] 6 Ways To Win As A B2B Social Media Turtle
    Plug in the key terms that best identify your industry, your products and services, and your customers. This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. Read on for the first in his multi-post series on how to succeed with social media marketing. It’s time to come out of you shell. Comment.
  • BIZIBLE  |  THURSDAY, APRIL 14, 2016
    [Product] Attribution Modeling: Is Multi-Touch For You? [Flowchart]
    You may promote different blog posts, ebooks, your product page, your homepage, and maybe a compete page. Once you’ve come to the realization that marketing should generate revenue and that you need marketing attribution to track that, the next question is, which attribution model should you use? Multi-touch (e.g. Shaped). Marketing Spend.
  • MARKETING ACTION  |  WEDNESDAY, MAY 1, 2013
    [Product] 9 Steps to Revitalize Your Tradeshow Marketing Strategy
    For some companies it may be simply about generating buzz and awareness for the company itself or perhaps for a new product you’re launching. Based on what you’ve planned for the show (presentation, promotion, new product launch, demos, free consulting time, etc.), If you’ve been to a tradeshow, you’ve seen the disparity. license.
  • CAPTORA  |  TUESDAY, MARCH 1, 2016
    [Product] CMO to CEO: Meet 3 Digital Marketers Who’ve Made the Leap
    Her response: “We have smart engineers and highly technical talent in the company — but it’s not just about the product anymore, it’s not just about the technology. It’s not a new trend, but one clearly gaining momentum: Businesses are tapping CMOs to become their CEOs. ” Which CMOs have made the leap to CEO?
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 18, 2015
    [Product] Why You Should Be Able to Explain Your Content Strategy in 3 Sentences Or Less
    If your business or product doesn’t provide value to customers, you will have a hard time providing value in your content. Your audience will feel betrayed when they go from one experience with your content to a poor experience with your business or product. So where do you start? mission statement for your strategy. Edit. 3.
  • HALEY MARKETING  |  MONDAY, JANUARY 11, 2016
    [Product] Where Did My Website Traffic Go?!
    The second reason for the drop in website traffic to end 2015 is a product of the job environment we are experiencing. We’re working on some products here at the Haley Marketing Group to help with those challenges for staffing companies and those should be available real soon. It turns out that it was taking place across the board. .
  • HUBSPOT  |  TUESDAY, MARCH 18, 2014
    [Product] 8 Promotional Videos You Might Actually Enjoy Watching
    GoPro uses YouTube videos filmed entirely with GoPro cameras to fuel word of mouth about their products, and to encourage others to go out and film themselves. Their YouTube ads showcase this idea rather than their specific products. There''s an interesting double standard that has emerged with video advertisements. Pepsi Max. GoPro.
  • SYNECORE  |  WEDNESDAY, AUGUST 14, 2013
    [Product] Caveat Vendit: User-Generated Reviews Go Mobile
    no backroom loan-sharking or illicit Bitcoining) and actually providing a product or service that people generally find valueable, you probably stand to cash in on a little online user love. However, as user generated reviews go mobile, technology is conspiring to turn the very notion of caveat emptor on its head. In a 2012 Inc.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Product] 10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]
    One of the biggest missed opportunities for nonprofits is Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants, which is a $10,000 monthly grant to advertise on Google.com. Do: Leverage all variations of brand, product, and service terms as keywords. Yes, we said billion.
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [Product] Ecommerce Sales Grow in 2010 as Inbound Marketing Adoption Increases
    With increased adoption of social media, eCommerce companies were able to promote their products and deals to consumers on a frequent who opted-in to hearing from them. With continuing U.S. economic concerns expectations were that eCommerce sales would remain flat or even decrease in 2010. Instead, total U.S billion last year. The U.S.
  • BLUE FOCUS MARKETING  |  TUESDAY, OCTOBER 23, 2012
    [Product] Why Does Brand Sociability Matter? – Social is The Shift #WeFirst
    Brands that don’t develop an active social presence run the risk of being forgotten.  An increasing number of consumers discover new brands and products either through peer recommendation or through a brand’s presence on the web. Think your brand has a choice about whether it goes social or not?  You may want to think again.
  • JUNTA 42  |  MONDAY, FEBRUARY 2, 2015
    [Product] You Are Publishing Too Much (and Failing)
    In the book, I’m working on dissecting the business models of enormously successful entrepreneurs who grew an audience through content before launching a product (my initial Content Inc. “The essence of strategy is choosing what not to do.” – Michael Porter. More than anything else, this quote has been in my mind lately. Is this you?
  • MARKETING ACTION  |  FRIDAY, MAY 8, 2015
    [Product] Small Marketing Budget? Use In-House Experts to Get Huge Results
    who understands your products and services better than anyone else. But sending an email that says “Hey, buy our product and/or service!” Many marketing teams struggle to make the most of limited resources. That’s good news for big brands with big budgets to match. For smaller businesses, 6% of not much is still … not much.
  • CEROS  |  WEDNESDAY, JUNE 8, 2016
    [Product] Can You Quantify the ROI of Great Storytelling?
    Having an effective storytelling strategy may not always generate quick conversions, but it can illustrate why a consumer should invest in your product instead of a competitor’s. The story isn’t always about Nike, but the amazing people who wear the products. This post, Can You Quantify the ROI of Great Storytelling? Happy reading!
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 16, 2014
    [Product] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    Petersburg Chamber of Commerce too, because i needed two things to grow my business: Strong social media marketing product to offer here in Tampa/St. Luck did not tell me I needed great business partners to give me a strong product to offer and to meet local business leaders. hope you take some time to read this great post. Holy Crap!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Product] The Essential Guide to Creating an SEO-Friendly Customer Journey
    If you bought a pair of sneakers, perhaps you found them by searching "best sneakers for marathons" or "sale on running shoes." If Google was the first place you went to find the product or service you wanted, then you''re a very typical buyer in today''s internet-driven world. Think about the last time you made a major purchase online.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Product] 32 B2B Marketers to Add to Your Google Plus Circles
    Paul Dunay (Maxymiser) – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. How so? Co-founder, ClickZ. Add Lee:  https://plus.google.com/+LeeOdden.  . Jeffrey L.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 15, 2012
    [Product] Targeting Content and Calls To Action: Where Are Your Prospects?
    For them, case studies, product comparisons, and similar content will be most effective in encouraging engagement and moving them further through your sales process. Tweet Photo credit: Frank Gruber. You probably hear a lot these days about targeting mobile consumers and how important tablets and mobile devices are becoming.
  • SYNECORE  |  THURSDAY, JANUARY 8, 2015
    [Product] How I Got My First Sale with HubSpot
    tall and I try to smile A LOT) in addition to my ability to over explain a product to the point the customer has no more questions and the only logical conclusion is to buy…. No one likes the sales guy.and if you say you do, you’re lying. They are stereotypically pushy and impersonal and all they care about is how much money you have.
  • SNAPAPP  |  THURSDAY, MARCH 19, 2015
    [Product] SnapApp of the Week: HCSS’s Most Interesting Project Bracket
    Instead of going through all 120 entries to pick the top 64, the team created two separate brackets: one with projects using HCSS estimating software and one “Open” bracket for project management software and/or all other products. We did it! For marketers, this is an alley-oop to reach out and connect with our audiences. The Goal.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 7, 2011
    [Product] 7 reasons why social media success has nothing to do with social media
    Before social media can happen, companies need an idea culture. A lot of B2C social media marketing can come out of the marketing group because consumers are looking for deals, product information, and peer reviews. This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. 30% said yes.
  • HUBSPOT  |  SATURDAY, OCTOBER 31, 2015
    [Product] 7 Psychology-Backed Hacks for Boosting Your Motivation
    Sure, not everyone is going to be in waiting at their computer to tweet out your latest blog post, but it's more productive to view your post as a step in the right direction towards educating your prospects. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Not too inspiring, right?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 11, 2011
    [Product] 11 Tweetable Digital Marketing Notes from ad:tech
    “The most important thing you can create isn’t a product, it’s a company.” by Jesse Noyes | Tweet this Ad:tech is billed as the event for digital marketing. Over three days marketers come together to discuss strategy, brand awareness, content, apps, search, video…I could go on. Enjoy – and tweet away!
  • THE ROI GUY  |  TUESDAY, APRIL 15, 2014
    [Product] Interview: Guided Selling with Storytelling, Insights and Financial Justification
    Once the buyer is convinced they have a priority issue worth addressing, it is important to quantify the benefits of your proposed solution – the cost savings and avoidance, productivity and process improvements, risk reductions and growth- helping to: Justify the Gain. Indeed. First you need to ignite the buying journey. It can be both.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Product] 6 Ways B2B Companies Are Using Facebook
    Doing Product Marketing and Promoting Testimonials: Does it get more B2B than vibration testing equipment? Fluke is also a great example of a B2B company putting its product upfront in the right way in its social media marketing efforts. Is Facebook applicable for B2B companies? Absolutely! That has all changed. Like Gate.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Product] 5 Common Infographic Pitfalls to Avoid at All Costs
    Magazine, and 2) we use them to help describe how a product or service works. Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right. Not Using Reputable Data Sources. Not Properly Citing Your Sources. Not Proofreading Enough.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 12, 2012
    [Product] A Content Marketing Roundtable on June 28th
    Marketing Made Simple TV is a production of the b2b lead generation company Find New Customers. One of the biggest improvements we make over Mad Marketing TV is our new roundtable discussions. Rather than interviewing a single person as we did on Mad Marketing TV, roundtables let me bring on more than one expert on the show. Joe Pulizzi.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 14, 2011
    [Product] Laugh and Learn with Find New Customers | Episode 48 – It’s a tight, tight world
    In this episode, he explains how marketers can demonstrate key product features and benefits using people, as illustrated in this video by Fluke Corp, a clamp manufacturer. What do you think of our weekly B2B marketing show, Laugh and Learn? “If more companies listened to ( Find New Customers) a lot more would be sold.”
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 7, 2011
    [Product] Laugh and Learn Show leads to New Hosting Gig
    We have a strong team behind it (BLASTMedia) – for pre-post branding, production, marketing, etc. New online hosting gig comes from Laugh and Learn with Find New Customers. Laugh and Learn with Find New Customers | Lazy Web Site. This show has loyal fans and posts/promoted via YouTube. Who do they want to host it?  This is exciting!
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 7, 2011
    [Product] Laugh and Learn with Find New Customers | Episode 47 – Lazy Website
    In this episode, he explains how marketers can use people to personify product or company features or competitive advantages. In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. ” Dan McDade, Pointclear.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 1, 2011
    [Product] Saddened by the demise of once great companies
    RIM can’t seem to make a product anyone wants (e.g Kodak , Nokia , RIM , Hewlett-Packard. Four names that once represented powerful companies who could do no wrong. Today, Today, they are struggling to remain relevant – or to even survive. “ The current (Kodak)chief executive, Antonio M. What do you think?
  • FEARLESS COMPETITOR  |  SUNDAY, SEPTEMBER 25, 2011
    [Product] Sunday Post: TED Talk on Standing Out with Seth Godin
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. We’re passionate about the need to differentiate your offerings. This is an important topic for B2B companies , as buyers see them as all alike.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 11, 2011
    [Product] How Big is Social Media Today?
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Check out how to Win a Free Business book from the B2B lead generation consultancy Find New Customers. Let’s just say porn is now #2. It explains how massive it has become.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 6, 2011
    [Product] @fearlesscomp and James Rogers of Hoovers to appear on SLMA radio
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class  lead generation programs. B2B Lead Generation | The Fearless Competitor and James Rogers of Hoovers to appear on SLMA Radio. Being included with such luminaries of B2B. James Rogers, Hoovers.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 24, 2011
    [Product] Content Marketing tips and techniques
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B content marketing | tips and techniques. SoftwareAdvice.com invited me to do a guest video post for their very popular blog on B2B marketing.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 21, 2011
    [Product] @fearlesscomp to appear on SLMA radio
    Find New Customers helps companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. B2B Lead Generation | The Fearless Competitor to appear on SLMA Radio. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales.
  • MARKETING ACTION  |  TUESDAY, APRIL 15, 2014
    [Product] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    Act-On will use the new capital to accelerate the business on all fronts, including new product development, sales expansion, and brand recognition. I’m very pleased to announce today that Act-On has secured $42 million in new venture financing. The timing is excellent. billion in 2014 according to Raab Associates Inc. It’s paid off.
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2016
    [Product] Why Marketing ROI is Never a Guarantee
    Developing metrics for measuring ROI is not only a productive exercise, but a necessary one. An agency may not have expertise within your specific industry, product or audience and that’s not necessarily a bad thing. The ROI Hang Up. But this is where the conversation gets a bit hairy, because ROI is rarely guaranteed. My heart sank.
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Product] Are Sales Pros Being Replaced by Content?
    Leading marketing teams have shifted their focus to content production and publishing on a consistent basis. The greater the content production, the higher the demand will be for sales pro curators. Yes, you’ve heard it all. Content is king, and 70 percent of the buyer’s journey is complete before the buyer even talks to a sales rep.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 9, 2012
    [Product] How To Evolve as a B2B Marketer in Just 8 Weeks
    Week 7: Beyond Marketing: When Marketing Impacts Product, Support and More. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who adapt to the tectonic shifts in marketing can reap enormous benefits to both their company and career. As the apocryphal Chinese curse goes, “May you live in interesting times.” Many did not.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 26, 2013
    [Product] B2B Marketing: Why Marketing shouldn’t promise BANT qualified leads for Sales
    Lead scoring can make marketing leads even more productive by helping salespeople: Avoid calling some leads that are very unlikely to convert. Tweet Many marketers use a model for lead qualification based on these four key characteristics: B = Budget. A = Authority. N = Need. T= Timing. The approach is dubbed BANT. They need each other.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 9, 2015
    [Product] The End of Valued Customers
    Your application is always a treat to use, but is there a way we can turn off the in-product reminders to buy the modules I have repeatedly reminded Amanda I am not going to purchase any time soon? Dear Valued Supplier, Thank you for your quarterly newsletter. Could you look into that? Quite  a treasure. Sincerely, Your Under-valued customer.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 5, 2015
    [Product] Gmail’s New Postmaster Tool for Email Marketing Helps Senders
    As Gmail product manager Sri Harsha Somanchi, noted, admitted, “Gmail spam detection isn’t perfect” (as hard as that is to believe), and so they created this tool with the goal to aid senders of wanted mail. As Google Product Manager Sri Harsha Somanachi notes on the official Gmail blog , Gmail aspires to provide a spam-free Gmail experience.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Product] 4 Genius Ways to Use LinkedIn Group Statistics for Lead Gen
    Participating in group discussions can help you grow your company's reach, but if you join a group with employees mostly working in IT and you're trying to sell a product to management consultants, you'll be wasting precious time you could have spent elsewhere. Create Better Targeted LinkedIn Product Pages. Connect with HubSpot
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 12, 2013
    [Product] Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!
    If you have a product or a service that can help your customer solve a particular problem, share this information with your readers. Make Sure Your Posts Get Read!" The Internet may be constantly chirping with activity, but that doesn’t mean that all content is worthy of users’ attention in the same manner.
  • HUBSPOT  |  WEDNESDAY, MAY 14, 2014
    [Product] 8 Companies Totally Rocking Their LinkedIn Company Pages
    Mashable has tons of potential content to share, but on LinkedIn, they primarily dish out business and productivity tips, such as " How to Succeed at Business Without Becoming a Workaholic.". LinkedIn''s evolution began in May 2012 with the acquisition of SlideShare , and it continued with the purchase of news-reader app Pulse. Social Media
  • WEBBIQUITY  |  WEDNESDAY, NOVEMBER 6, 2013
    [Product] Need More B2B Sales Leads? Ignore This Research
    The ultimate goal of all online tactics (and many offline ones) is to attract visitors to your website to learn more about your products and services, and take some action (purchase, subscribe, register, download, contact sales, or some other conversion action). Company websites: these are of course at the core of digital marketing.
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Product] The Lie of B2B Brand Advertising
    As you continue to strengthen the perception of your brand, through marketing and through the experience people have with your product and service, you will see these benefits. “We will start with an awareness efforts for the four weeks. This will provide air cover and soften the market for our demand generation campaign.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2011
    [Product] Prediction: A Paradigm Shift in Social Media Sharing
    If you have followers on Twitter or fan of your Facebook page, you’ll be able to group them into segments, such as Product Managers or Marketers, Small Business CEOs, Bloggers or Consultants, and so on. By Neicole Crepeau, Contributing {grow} Columnist. Google + Circles has finally provided sharing in the way that most people want.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 21, 2013
    [Product] Is Your Business Blog “Just Okay?” Here’s How to Change It
    An increase in the number of people who write or call you to inquire about products or services. Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. And it paid off.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 5, 2012
    [Product] How Marketing Should Approach Sales Reps
    Otherwise, you’re likely to run into these common, non-productive sales gripes. by Michael Martin | Tweet this Sales enablement is one of the most important aspects of many marketers’ jobs. But, all too often, the way marketers approach sales reps is lacking in strategy and preparation. The result? Catalogue to Impress. required).
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 18, 2012
    [Product] Future of Marketing Automation: Grow or Die
    This means they are in the strategically weak position of selling commodity products without strong ties to any particular set of users. ‘Tis the season for industry predictions. I’ve already fielded a couple of requests for my thoughts, which usually requires some pondering before I reply. This is what’s covered in the white paper.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 10, 2014
    [Product] Get Started with a Content Marketing Library
    You could add columns for different products if that makes sense for your business. Assign it to as many product categories as necessary. The sales team needs bottom-funnel pieces like pricing sheets and product specs. Not long ago I had a great conversation with a marketer whose company had recently adopted Act-On. Fast facts.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 26, 2013
    [Product] 4 Tips to Organize Your Content Marketing and Social Media Efforts
    Therefore, after you''ve pulled off a productive webinar and the chatter has died down, you don''t have a melt down when someone casually asks how many leads did we get from that webinar, all because you forgot to follow up. Hey, what about that participant list from the last webinar? Social sharing; check! 2.) Follow ups; done! 3.) Social.
  • HUBSPOT  |  SUNDAY, FEBRUARY 9, 2014
    [Product] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
    How Salesforce Reached $3B in Revenue by Improving Management Productivity. Good news: Elay Cohen, Salesforce.com''s former SVP of sales productivity, has some great advice for you. In his post , featured on Inbound Hub''s Sales section , Elay walks through three key steps to improving management productivity. But guess what?
  • 6SENSE  |  TUESDAY, OCTOBER 20, 2015
    [Product] Website Personalization: The Future of B2B Marketing
    Successful website customization includes: Surfacing content and messages that speak to an account’s industry or company challenge; Featuring products and solutions pertinent to that account’s needs; Creating a personalized vision of your company for each and every prospect. How do you do this at scale? You’re Only As Good As Your Data.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 20, 2014
    [Product] TOFU: Protein For Vegetarians? Or Marketo’s Newest Take On ‘Top Of The Funnel’?
    Product Marketing Manager at Marketo). Funnel Frenzy When we first heard about TOFU, MOFU, and BOFU at the Marketo Roadshow last week, our ears perked up (thank you Brian Glover, Sr. The truth is, when you stumble into a conference session as a multi-tasking, lead-focused sponsor, it’s easy to zone in and out as you’re […].
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Product] 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
    79% of online shoppers spend at least 50% of their shopping time researching products. This is another data point that has remained consistent throughout the last couple of years. 4) Search engines are often a starting point for product research. As you know, we at HubSpot are crazy about data-driven marketing. Why, you ask?
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 4, 2015
    [Product] 8 Must-Dos for Pinning to Your Business Pinterest Account
    Include a price : Always include a price when you pin a product or service. Rich Pins include additional information, such as when a product is in stock, or when an item changes in price. This works especially well for those who have non product-based businesses. In addition, include the link directly in your photo caption.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 19, 2015
    [Product] 10 (More) Marketing Terms You Need To Know
    When someone uses the term UX, they are talking about the overall experience that your user has when interacting with you website, products, services, etc. Last week we discussed 10 not-so-common marketing terms and as promised, here are… 10 (More) Marketing Terms You Need to Know. CRM – Customer Relationship Management.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 26, 2011
    [Product] Find New Customers Fan of the Month – Kenny Madden
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Who will it be? He is also on Twitter at @kennymadden1973.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 22, 2011
    [Product] Find New Customers Fan of the Month – Don F. Perkins
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Don’t forget our Laugh and Learn featuring @fearlesscomp show at 11am ET.). Perkins. Don F. Perkins. link] #fan.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 21, 2011
    [Product] Find New Customers interviewed on SLMA Radio
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers appears on Sales Lead Management Radio. This radio show features all the top experts in B2B marketing. Enjoy! Let me know what you think.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [Product] Why you should attend Content Marketing World
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Content Marketing World. But the biggest challenge faced by marketers today is their inability to create “relevant content.&#.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 9, 2011
    [Product] We bought a Mac!
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Check out how to Win a Free Business book. Yes, kids. The Ogden household, after years of Microsoft (DOS, Windows 3.1, Windows 95, Windows Vista (oh the agony!), Think !
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 1, 2011
    [Product] The American Dream – Gone Forever
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Seth Godin is the best in the business at taking big ideas and making them simple. From his book, Lynchpin | Are you indispensable? The old American Dream: Keep your head down.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [Product] The 140 Conference on Long Island
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Jeff Ogden. I’m one of the featured speakers at this social media conference today. My featured talk is at 12:45pm. I’d love to see you there. Here is the full list of speakers.
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