Direct Response Coach

MAY 12, 2020

For the most part, websites are used to showcase a company for its products and/or services. The goal has always been to impress, explain, demonstrate, persuade and, ultimately, to sell. But that shouldn’t be the end of it.

Marketing Websites 130

Marketing Websites Impressions Communities Marketing Strategy 130

Direct Response Coach

JULY 26, 2015

Too often, we are led down the path of brand building and product awareness. Advertising and marketing programs are supposed to generate results – measureable results. Too often, we forget that. We are seduced by creative ads, clever headlines and eye-grabbing graphics. And when we do, our results – and the strategies we use to [.].

Advertisements 100

Advertisements Advertising Creativity Generation 100

Direct Response Coach

OCTOBER 26, 2014

And for certain products or services, the free trial will always have great appeal. The free trial offer is one of the most common types of direct response offers. You see it everywhere – online, in print, on TV and radio. The free trial offer has been around forever. Here’s why: For consumers, [.].

Copywriting 100

Copywriting Lead Generation Advertisements Advertising 100

Direct Response Coach

MARCH 21, 2014

Put another way, how many people in your market universe could actually buy this product or service? One of the first questions I ask with new clients is how big is your market universe? I ask this not to determine how big of a budget they will need – or how big of sale I [.].

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Lead Nurturing Lead Generation 100

Direct Response Coach

DECEMBER 9, 2013

Over a five-month period at the end of 2012, the company created and executed an email campaign to promote an unspecified product or service. I just finished reading an interesting article in B2B Online that provided details on a failed email campaign for Level 3 Communications, a multi-national telecommunications company.

Email Campaigns 100

Email Campaigns Campaigns Promotion Email Marketing 100

Direct Response Coach

AUGUST 6, 2012

As an industry, we are flooded with new products and technologies that promise to improve response, reduce costs and close more sales. For the most part, these are tactical improvements, but if you want to see real change in your results, consider these attitudinal improvements. My Wish #1 I wish we would stop focusing on [.].

Lead Generation 100

Lead Generation Generation Leads Lead 100