Customer Experience Matrix

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The Biggest Gap in Marketing Software Selection Isn't Product Information

Customer Experience Matrix

My solution today was: Dear [First Name], A friend of mine who is building one of those "wisdom of the crowd" software review sites tells me her research shows that what buyers want most is "apples to apples" comparisons of product features. and ask specific enough questions to get meaningful answers.

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Raab VEST Report: Testing Features, Data Quality and Content Management Still Lag in Marketing Automation Products

Customer Experience Matrix

They used to be fairly rare but are now available in more than half of the core products. The rest have long been standard for consumer marketing automation products and enterprise B2B. But half full also means half empty, so buyers still need to check carefully to ensure a particular vendor supports their needs.

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Can LTV Really Replace Product-Based Metrics?

Customer Experience Matrix

I still believe LTV is the essential foundation but recognize that product-oriented measurement will not simply vanish once LTV appears. As long products are what people purchase, companies will need product managers to nurture them and will create product-level profit statements to judge their performance. I think not.

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More Thoughts On Measurements for Product Managers

Customer Experience Matrix

I’m still thinking about how to measure product performance a customer-based world. Where I ended up yesterday was pretty much that there’s no alternative to using lifetime value, which specifically means calculating the incremental impact of each product sale on a customer’s future value. One shouldn’t make too much of these issues.

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Still More Thoughts on Measurement for Product Managers

Customer Experience Matrix

I think yesterday’s comments on lifetime value and product reporting need a bit of clarification. This is where product- and promotion-specific metrics are often used without consideration of their future value impact. Once a customer is acquired, it becomes much more plausible to consider each sale as independent.

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Raab Report: B2B Marketing Automation Vendors Are Making Incremental, Not Radical, Changes To Their Products

Customer Experience Matrix

One of my favorite parts about putting out a new edition of the VEST report is I get to dive into a pile of new data about industry trends. Think Scrooge McDuck and his pool filled with gold coins. Indeed, with 208 data points on 22 vendors, there’s so much data that it’s a challenge to make sense of it.

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[x+1] Product is Better than Its White Paper

Customer Experience Matrix

[x+1] ( www.xplusone.com ) offers some pretty intriguing technology for online conversion optimization—that is, it automatically identifies customer segments based on behavior and demographics and determines the most productive offer for each segment. It would be interesting to see a simple explanation of such a complicated product.

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