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  • HUBSPOT  |  MONDAY, SEPTEMBER 10, 2012
    [Product] How to Stop Internal Bureaucracy From Preventing Blogging Productivity
    And when you're relying on one another to complete a project together, that bottleneck disappears, because your success is tied to one another's productivity. Most aspiring inbound marketers have a few business blogging hurdles to get over. The first hurdle? Once you believe that you have to blog, the next hurdle is actually blogging. really?
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Product] The Unorthodox Habits of Top Business Leaders [Infographic]
    'We all have our little routines that help us innovate or be more productive at work -- some weirder than others. Business Productivity Daily But what about the business masterminds of the world? What are they doing every day to come up with those big ideas? For Amazon.com CEO Jeff Bezos, it''s communal reading.
  • WRITTENT  |  FRIDAY, OCTOBER 24, 2014
    [Product] 3 Writing Techniques to Double Your Productivity
    'Productivity is huge in freelance writing and blogging. When you become a freelancer, your productive cannot be equal to your productivity at a cushy 9 to 5-er. Don’t know how to be productive? Here’s a list of 3 writing techniques that will catapult your productivity through the roof. Prospects to Skype. cont.).
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 28, 2011
    [Product] 4 Ways Google+ Hangouts Can Increase B2B Productivity
    It is definitely poised to help businesses increase productivity through new ways of working and collaborating. Here are four ways that using Google+ Hangouts can increase productivity within your organization. Do you have any clever ideas for using Hangouts to increase productivity? And it doesn’t stop there.
  • BIZNOLOGY  |  FRIDAY, MARCH 13, 2015
    [Product] Data Driven Sales 2.0
    What these changes didn’t do was increase sales productivity.  In fact, some would argue CRM implementation actually lowered sales productivity, but those who say that probably didn’t enjoy the time and effort to use the software or were getting negative feedback from the sales staff. 'Data-Driven Sales 1.0. Like this post?
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Product] 10 Drool-Worthy Product Pages (And Why We Love Them)
    'If you look at how product pages take shape from company to company, you''ll notice they truly run the gamut. Some go for the direct approach and put up an image of their product with short explanations of why visitors should want it. Of course, some companies fare better than others at creating awesome product pages. 5) Coin.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Product] 12 Tips to Instantly Enhance Video Production Quality
    Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. Here are the 12 tips to instantly improve the production quality of your video marketing content to give it a nice little boost. Pre-Production. Top Pre-Production Tips: 1. Production.
  • HUBSPOT  |  WEDNESDAY, JANUARY 21, 2015
    [Product] How Office Temperature Affects Productivity [Infographic]
    But these office temperature wars aren''t just an inconvenience -- almost a third of employees lose productivity because they aren''t comfortable with the temperatures in their offices. 'It happens at every office: One person''s shivering in an overcoat while a nearby coworker is totally comfortable. Check it out. Office Life Daily
  • VOLACCI  |  FRIDAY, MARCH 21, 2014
    [Product] Business Tempo [Ben's Productivity Podcast]
    Keeping a Steady Business Pace is Crucial to Daily Operations productivity , podcast 'Transcript: Hi, welcome to the podcast. wanted to talk today about setting a business tempo. This is something I learned about in the Rockefeller Habits book and you''ll hear me talk about a lot of things that I learned there.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 7, 2013
    [Product] 5 Common Inside Sales Roadblock's That Can Deter Productivity And Success
    Solution: Asking them if they know that your product is cheaper, faster, newer, etc. This can be difficult for BDRs because we want to give some product information but not too much while speaking. Everyone has months that are up and down due to holidays, vacations, changes at work, you name it. could spark your prospect’s interest.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 19, 2011
    [Product] How to do lead nurturing in a complex product company
    Just learned this company needs help with B2B lead generation. They have a new marketing head, Karen Steele, and she is undoubtedly driving the focus on lead generation programs.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 16, 2013
    [Product] Become a Master of Productivity with IFTTT [VIDEO]
    You use different triggers, such as a tweet or Facebook post to create “recipes,” which help you become more productive. Have any IFTTT recipes you use to be more productive? The post Become a Master of Productivity with IFTTT [VIDEO] appeared first on VR Marketing Blog. Yeah, we do too. Did you send enough tweets?
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 26, 2013
    [Product] How to Use Instagram to Sell Products
    Wilson, a self-proclaimed Instagram junkie, uses the social media site to sell products from Hinge, her vintage furniture shop in Cincinnati. The former pharmaceutical researcher posts pictures of small, shippable products on the company Instagram site and not only makes sales, but also increases traffic to her store.
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Product] Apple's Product Videos: Corporate Fluff or Brilliant Mission Statements?
    'Apple introduced a bunch of new products this week , including a new Mac Pro, new Mac operating system, a new streaming music service called iTunes Radio, and a new version its iOS mobile operating system. The videos Apple made to go with those products. The videos weren’t about products. They’re all interesting enough.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, MAY 26, 2011
    [Product] How Manufacturers can Resurrect Product Content from the Dead Zone
    Manufacturers of industrial products struggle when it comes to generating a steady flow of fresh marketing content. Most manufacturing websites are packed with product data sheets and catalogs, a few case studies, some application notes, may be a technical article or two and not much else. Post them to your branded YouTube channel.
  • CRIMSON MARKETING  |  FRIDAY, AUGUST 23, 2013
    [Product] #BADMarketing presented by Crimson Marketing
    BADMarketing branding create brand it product marketing market your product marketing product strategy viral marketing what is market strategy 'The Beatles are undeniably one of the most iconic rock bands of all time. They can pretty much do no wrong. . To be fair, they did rerelease a new album cover. Are you surprised?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, AUGUST 29, 2012
    [Product] Cold Call Motivation Tips That Keep Sales Productivity High
    Here are some cold call motivation tips I've used to keep my sales productivity high. Dealing with the daily grind of making sales call after sales call. It can be tough to keep going when you have to continually be prospecting. One call fades into the next. You feel like you're saying the same thing over and over again. Try new things.
  • CRIMSON MARKETING  |  TUESDAY, JUNE 25, 2013
    [Product] 3 Ways to Gain In-Depth Market Research Insights
    But when you probe deeper, by asking open-ended questions, you discover that the thing they care most about is that the product never fails. In one real-life example, the interviewer probed deeply enough into the circumstances surrounding a product glitch that she discovered the interviewee (a system administrator) now hated the vendor.
  • REVENUE JOURNAL  |  WEDNESDAY, NOVEMBER 14, 2012
    [Product] How Customers Choose a Product or Service: Debunking Common Marketing Myths - Part 2 of 4
    ” Here is Part 2 of a 4-part series, in which we examine how customers choose a product or service. Interviewing thousands of customers about their buying process has convinced me that while the buyer is attempting to buy something he wants, he is also determined to see through any deception or manipulation. read more.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Product] Prose, Bullet Points and Journalism: How to Write Product Page Descriptions that Sell
    This is especially true for ecommerce managers and online store owners looking to boost conversions on product pages via product descriptions. As businessmen and women by profession, rather than writers, many ecommerce professionals often ask about how to optimize product descriptions. Simple Formula for Product Descriptions.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 24, 2012
    [Product] Never Fall In Love with Your Own Product/Service
    Your job in sales, regardless of your product, service, or solutions, is about creating value for your clients. Today's never-ever sales post is from Anthony Iannarino , writer of the popular TheSalesBlog.com & CEO of Solution Staffing. My first real job in sales was for a 4 billion dollar international staffing firm. What did I learn?
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 26, 2010
    [Product] How to Make Sure You Get Your Name and Product in Print
    As a journalist, I frequently use the invaluable tool HARO. Help a Reporter Out). Reporters submit a query or pitch and people from all over send responses. HARO is a god-send when you have a tight deadline and need to get expert opinions. One of my most effective queries that delivered dozens and dozens of responses was the following. Wendy E.N.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 22, 2012
    [Product] Managing Inside Sales Rep Productivity
    As an in-side sales manager, driving productivity is always on my mind. They struggle with the productivity in its most simple form. Think about yourself or your peers as undergraduate college students and what your stance on productivity was. Productivity is achieving balance and consistency in your work. and 1.5s…
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 14, 2011
    [Product] 10 tips for Driving Sales Productivity: Tip #1
    Sales sales productivity social sellingDuring my now 3+ year engagement with InsideView, I’ve had the opportunity to connect with dozens of InsideView customers, explore their business drivers for selecting a sales intelligence solution and discover benefits realized.   Sales 2.0 customer 2.0
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, MAY 23, 2011
    [Product] Why waste your money on B2B Social Media?
    Products & MarketsMany B2B professionals are still skeptical. Janet, a senior exec at one of our B2B clients, recently said to me, “Social media just doesn’t feel like an important area of investment for us. We’re not selling to consumers, we’re selling to hardcore business people. think we’d be wasting our time and money.”. Maybe not.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 2, 2013
    [Product] Does Your Product Need a Pick-Me-Up?
    'How do you know if it’s time to give your product or service a facelift? Fortune 500 businesses have tons of data and product marketing analysts to help them decide, but what’s a small business to do? If your product has become stale or no longer meets a customer’s needs, this is a risk. Good question. How do you know?
  • FIFTH GEAR ANALYTICS  |  TUESDAY, JANUARY 18, 2011
    [Product] Financial Product Marketing in 2011: The Death of “Free”?
    This isn’t a new concept, but the requirements and minimums are getting higher and fees are being considered for products that, not too long ago, banks were incenting their customers to use. Similarly, Fifth Third Bank stopped offering free checking to new customers unless a direct or automated deposit program is selected.
  • HUBSPOT  |  MONDAY, MAY 14, 2012
    [Product] How Savvy Marketers Harness Social Data for Product Development
    Moving to a fully integrated marketing picture for enterprise, using social media to compliment traditional market and product development research only makes sense. The very nature of uncontrolled conversations empowers customers to communicate and yield unthought-of insights and new product directions. Dell: An Overview. to v2.0
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 26, 2012
    [Product] Proven Tactics to Increase Blog Traffic
    Content Marketing productivity Blogging seomoz tactics trafficThanks to Christopher S. The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Participate in the Communities Where Your Audience Already Gathers. Make Your Blog’s Content SEO-Friendly. Conduct Keyword Research While Writing Your Posts.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Product] Tear Down This Wall Between Ad Tech and Marketing Automation
    Product and Industry 'Author: Robin Bordoli Twenty-seven years ago, President Ronald Reagan uttered the iconic phrase, “Tear down this wall.” ” It was a challenge to Mikhail Gorbachev to destroy the Berlin wall and bring the people of Western and Eastern Europe together. The Ad Tech World. Broad reach.  Anonymous cookies. 
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 22, 2012
    [Product] Content production? Danish companies have it right
    With content marketing exploding onto the scene of mainstream B2B marketing in 2012 marketers everywhere scramble to re-adjust marketing plans to reap the benefits more comprehensive content strategy and content production. The no-nonsense Danish approach to content production. The post Content production?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 11, 2014
    [Product] The State of Content Marketing 2014 [Infographic]
    Data points include trends in blogging, production, sharing, and measurement strategies. Content Marketing blogging content content challenges content marketing benchmarks content production infographic LookBook HQ modern marketers OPC state of content marketing Enjoy! Looking for more?
  • CRIMSON MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Product] The Next Stage in Marketing Evolution: Cross-Channel Attribution
    Corporate Marketing Product Marketing 'The evolution of cross-channel attribution is due to  “a renewed focus on statistical, data-driven methodologies that have helped brands and agencies identify untapped areas of improved performance, such as the interplay between search and display.” ” But this creates its own challenge.
  • B2B INTERNET MARKETING STRATEGIES  |  SATURDAY, APRIL 24, 2010
    [Product] Google’s Next Big Thing
    Finding the “next big thing” doesn’t mean growing your business incrementally or having new product lines that are profitable.  The history of software and Internet companies is littered with highly successful one-trick ponies whose corporate success hinged on the lifecycle of the one product category they came to dominate. 
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 7, 2012
    [Product] Raab VEST Report: Testing Features, Data Quality and Content Management Still Lag in Marketing Automation Products
    They used to be fairly rare but are now available in more than half of the core products. The rest have long been standard for consumer marketing automation products and enterprise B2B. Today we’ll look at the VEST data to see what’s still hard to find. See the previous post for details on the calculations.
  • HUBSPOT  |  SATURDAY, JANUARY 3, 2015
    [Product] 5 Productivity Tips for Your Next Business Trip
    But I understand that productivity is an art that takes practice, and I’m willing to put in the work by iterating upon my travel strategies. m continuously looking for ways to be my most productive while traveling. In your experience, what has helped you optimize your productivity while traveling? meeting the next day.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 19, 2013
    [Product] Pop Quiz: 2013 Tech World History
    Product and Industry 'Author: Maggie Jones It’s pop quiz time! 2013 was a huge year in the tech world. Content marketers learned to love Google’s algorithms and Gmail tabs , the word “wearable” became a noun, startups were bought, and startups were sold.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 3, 2012
    [Product] How to Turn Your New White Paper into a Great Lead Generation Product
    B2B Lead Generation : Great content or a great lead generation tool. What’s the difference? Jonathan Kantor of White Paper Source also blogged about this. In this post, we explain how to turn that great new white paper into a superb lead generation tool using the best-practice approach of one of our favorite companies, Kinaxis. You post it.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 12, 2010
    [Product] What Product Lifecycle (PLC) Means for B2B Inbound Marketing
    One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Over the lifetime of a product or service, you go through different stages of introduction, growth, maturity, and decline. Tweet.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 1, 2013
    [Product] How to Improve Relationships with Customers You’ve Already Won
    simple way to increase B2B sales productivity is to follow up with customers post-sale and offer them new services to build on your existing relationship. Come prepared to offer additional products. Keep up with constant communication with customers, cater to their needs and always offer them new products.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 9, 2014
    [Product] Get a Jump on Your Competition with Pre-Launch Marketing
    We don’t even have our product ready!” Because, when it’s time to launch, you will be much better off having connected with the right people in your industry, participated in some conversations and ( perhaps ) done some pre-positioning of your product or company. Marketing Strategy marketing product launch startup
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Product] Marketing Your Multi-Product (or Multi-Division) Brand
    'Author: Phillip Chen If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Different product teams might be competing for resources, or could be operating separately from the other teams or divisions. Prioritize Your Products. Base Interest on Behavior.
  • VOLACCI  |  MONDAY, FEBRUARY 17, 2014
    [Product] Rockefeller Habits [Ben's Productivity Podcast]
    What You Must Do to Increase the Value of Your Fast-Growing Firm productivity 'Tip of the day: Read Verne Harnish''s Mastering the Rockefeller Habits. Transcript: Hi, welcome back to the podcast. I''m going to share, very quickly, just some of the things that''s covered in the book. That is a quote from but Mr. Fuller.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 29, 2013
    [Product] Where Are Marketers Allocating Budget? [CHART]
    Furthermore, their ad products offer targeting based on demographics, social connections, interests, and habits — all rich data points for marketers to leverage. If we think about how this is typically implemented, the primary focus is on visitors to your site who learn about your products or services but leave before making a purchase. 
  • CRIMSON MARKETING  |  THURSDAY, MAY 30, 2013
    [Product] 8 Ways to Ensure Your New Product Launch Succeeds
    'Launching a new product can be one of the most difficult aspects for a marketing team to effectively achieve. “Booz & Company reports 66% of new products fail within two years, and Doblin Group says a startling 96% of all innovations fail to return their cost of capital.”  ” 8. ”  .
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Product] The State of Blogging [Infographic]
    More than half indicate they would participate in product reviews. Pro bloggers are approached to write about or review products 8 times per week. Corporate Marketing Infographics Product Marketing 'Text from infographic: Brand spend on blogs and influencers: Brand Spend: 10% digital spend is toward social. B2B Infographics ).
  • CRIMSON MARKETING  |  THURSDAY, APRIL 3, 2014
    [Product] How to Improve Your Content Strategy with Buyer Personas
    Corporate Marketing Partner Marketing Product Marketing 'A guest post by B2B marketing expert Larry Stein Interested in driving inbound leads with content focused on your target buyer? Of course. The The mission of every technology marketing organization is. The post How to Improve Your Content Strategy with Buyer Personas appeared first on.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 26, 2013
    [Product] How the Right Social Media Dashboard Can Increase Your Social Productivity
    asked him … Continue Reading How the Right Social Media Dashboard Can Increase Your Social Productivity by Tammy Kahn Fennell - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. 'I grew up with a dad who ran (and still runs) his own small business. Follow-up is perhaps the most.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JUNE 5, 2013
    [Product] How Mobile Technology Helps Component Manufacturers Make Their Printed Catalogs More Productive
    'Component manufacturers are keenly aware of the fact that design engineers must first specify their components or parts before purchasing can place an order. These manufacturers have relied on their [.]. This is only a content summary. Please click on the headline to read the full article.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, SEPTEMBER 27, 2012
    [Product] My Position on Promoting Books, Products, Etc.
    get dozens of emails every week from PR flacks asking me to promote reports, books and products. use this product and have used it since June. The only product I’ve received for free in relation to this blog involves three boxes of Cap’n Crunch. The PR person for the author had emailed me about it. Thank you!
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Product] Product Showcase: Private Connection Cloud
    Product Showcase Best Connections Customer Relationships Databases Geography Lodato Marketing Network Network Hardware Resale Personal Connections Pipeline Private Connection Private Connections relationship Sales And Marketing Senior Vice President Success Rate Targets Unprecedented OpportunitiesRead the full story here.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 12, 2013
    [Product] Why Advocates Should Be Part Of The Modern Marketer’s Strategy
    As a consumer, you didn’t make your movie, dinner or contractor decisions based on what some marketing flak had to say — you got first-hand opinions from your peers.   ‘ Your customers are Yelping your product right now. Here’s a fun exercise. On your way to dinner, you probably compared restaurant reviews on Yelp.
  • ACHIEVE MARKET LEADERSHIP  |  WEDNESDAY, DECEMBER 21, 2011
    [Product] We Are All Mobile
    Products & MarketsBy Judy Hopelain and Jim Lightsey. Jim and Judy recently led a panel discussion at the Silicon Valley chapter of the American Marketing Association on Mobile Marketing. This article is based on preparation for and takeaways from that discussion. Today, less than 30% of company websites are optimized for mobile access.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Product] How to Produce 269 (or more) Content Assets From a Single eBook
    She oversees the production, distribution and analysis of content that empowers modern marketers to implement content marketing strategies in their organizations. . Content Marketing Blueprint of a Modern Marketing Campaign content management content pillar approach content production content strategy Kapost struggle to create content
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 17, 2012
    [Product] MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals
    In short, content production has become and will continue to be a major piece of the marketing mix for B2B marketers. Content production is being outsourced more this year than last. Business to Business content production B2B content marketing Marketing MarketingProfsMore budget is being spent on content marketing.
  • LEADSLOTH  |  MONDAY, FEBRUARY 20, 2012
    [Product] Lead Nurturing for Software Trials
    This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). Tip 2: Make Product Adoption Your #1 Goal. The one and only goal of the emails you’re sending out should be to get people hooked on your product. They signed up. What now? Conclusion.
  • MARKETING INTERACTIONS  |  SATURDAY, SEPTEMBER 12, 2009
    [Product] Sales 2.0 Conference: Creating a More Productive Sales Pipeline
    Lee Levitt of IDC's Sales Advisory Practice presented the keynote making a case for a measurement framework for creating a winning sales pipeline based on ensuring every player participating in the sales process knows their role on the team to contribute effectively to increasing win rates. Every deal is not a fit for your company.
  • HINGE MARKETING  |  FRIDAY, JANUARY 30, 2015
    [Product] Assessing Your Team’s Chemistry to Increase Productivity
    So, getting along with our coworkers is essential and can greatly impact our productivity. Having a thorough understanding of how your coworkers approach situations and new projects will create a more productive working environment. This will allow your team to be more productive, effective, and strategic. Chemistry class.
  • VIDYARD  |  THURSDAY, JANUARY 22, 2015
    [Product] Bringing It Home: How To Build The Optimal Video Production Team
    You can hire an agency – and there are some big benefits to outsourcing your production efforts – or you can take the plunge and build your own video marketing team. Make sure your video producer and your videographer see eye-to-eye on video format, and expectations around post-production. Your Videographer.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, NOVEMBER 6, 2014
    [Product] [Webinar] Selling Productively to Buyer 2.0
    Start Increasing Your Sales Productivity Today. If that''s on your mind, join me for this 30-minute webinar: Selling Productively to Buyer 2.0. 'Posted November 6th, 2014. Connecting in a world where the buyer is king – and doesn''t even want to talk to a sales rep – is really tough. How are you ever going to make your numbers?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Product] Marketo Announces Japan Expansion
    Product and Industry 'Author: Phil Fernandez It is so nice to be wanted. Who doesn’t like to be invited to a party or asked to dinner?  The same is true in business. And in our short history, it sure seems like people want Marketo. year later, after several Australian customers pushed for access to our software, we opened up shop in Sydney.
  • SMALL MANUFACTURER BLOG  |  SATURDAY, NOVEMBER 16, 2013
    [Product] Question from a Newsletter Subscriber
    'In my newsletter this week, I posted a link to a new case study that shows the work I did with Acme Wire Products. With regard to the Acme Wire Products case study, I didn’t show before and after data for three reasons. B2B Web Marketing Acme Wire Products Is it too recent to get results? ”). do appreciate it.
  • VIDYARD  |  THURSDAY, SEPTEMBER 18, 2014
    [Product] 6 Tips for Working With a Video Production Company
    Even for savvy marketers, it isn’t necessarily easy to seek out a video production company that’s exactly right for you or your brand, and if you haven’t worked with a third-party on video before you might be wondering what it’s like. Are you looking to introduce a new product or announce a rebrand? good starting point?
  • VOLACCI  |  THURSDAY, FEBRUARY 27, 2014
    [Product] Lazy or Crazy [Ben's Productivity Podcast]
    productivity , podcast 'Transcript: Hi, welcome back to the podcast. Today is Thursday again and I want to share with you Thinking Thursday''s topic and that is: Are you, as a leader, lazy or crazy? And, whenever I find myself in a situation as a leader, I am always looking at those two things. are you crazy? Ben Finklea, CEO Volacci.
  • SAZBEAN  |  FRIDAY, NOVEMBER 25, 2011
    [Product] 10 Productive Tasks You Should Be Doing On Google+ Right Now
    So the following list of things that you should be doing on Google+ will keep you both productive and effective, not just entertained. – 10 Productive Tasks You Should Be Doing On Google+ Right Now by Neil Patel. Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. Fair enough.
  • AD YOUR COMMENT HERE  |  FRIDAY, MARCH 25, 2011
    [Product] Content Marketing Webinar with @jasonfalls with #awarenessinc
    content production Discussion awareness networks Jason Falls webinarThis post has a joint goal. The first goal is to highlight some of the thoughts from Awareness Networks webinar this past week, “What No One Is Telling You about Your Content Strategy with Jason Falls.”. So far, I like where storify is going. We’ll see!
  • AD YOUR COMMENT HERE  |  THURSDAY, MARCH 3, 2011
    [Product] Becoming an Influencer: How to get there and how to stay there
    Person-brand content production influencer Personal brandingMashable had an article a few weeks ago, “ HOW TO: Jump-Start Your Career By Becoming an Online Influencer &# (16 February 2011).  In it, they highlighted ways to actually become an influencer: You Must Create Content. Go After a Niche. Create a Regular Series.
  • HUBSPOT  |  THURSDAY, DECEMBER 27, 2012
    [Product] The 5 Questions You Should Ask to Nail Your Product Messaging
    In 1990, Coors Brewing introduced a revolutionary new product. The answer could have been uncovered -- and avoided -- had Coors simply conducted more message testing prior to the product launch. The following questions have helped us product marketers at HubSpot in past message testing: Tell me about your department goals.
  • LOOPFUSE  |  MONDAY, NOVEMBER 14, 2011
    [Product] Turn your product into your marketing with LoopFuse Custom Events
    This last weekend marked the release of LoopFuse v3.34.  This new release includes deeper integration for custom events within the LoopFuse feature set to include a new custom event dashboard, integration of custom events within lead nurturing programs, and scoring rules based on custom events. Custom Events Explained. Custom Events Dashboard.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 16, 2011
    [Product] Making Marketing Agility Cool
    Winning companies are defined today not by their product and service offerings but by the manner in which they respond to the needs of their consumer. Innovation Marketing Social Media Strategy adaptive marketing agile marketing Marketing Agility Predictive Marketing Product development Real-Time MarketingNow that’s cool.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Product] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    use Trello , an online productivity and organizational tool, to keep track of my to do list, my podcast episodes in production, projects underway, and more. What tools and apps help you to stay productive even while you’re away from your tech? 'By Kerry Gorgone, {grow} Contributing Columnist. Now, pull it out. Set expectations.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Product] Introducing The VerticalResponse Integrations Marketplace
    'Here at VerticalResponse, we’re always looking for more ways to expand product functionality and flexibility for our customers. We’re adding integrations on a regular basis, so check back often, or request the products or tools you use, and we’ll look into them! Product Updates integrations The best part?
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 30, 2014
    [Product] A Show By-Product – Superb at Introductions
    'Stephen Dubner, Freakanomics. Sometimes unexpected benefits come from things you do. I’m REALLY good at connecting people. created Marketing Made Simple TV almost two years ago, and I’ve interviewed over 100 top thought leaders, like Stephen Dubner of Freakanomics soon. They contacted me. lined up a great speaker for them.
  • VOLACCI  |  WEDNESDAY, JANUARY 22, 2014
    [Product] Sales Systems [Ben's Productivity Podcast]
    sales systems , productivity 'Today''s tip: Build sales systems supported by your processes. Transcription Hi this is Ben, welcome to the podcast, episode five. This is a quick two-minute podcast that helps executives think and be more efficient with their businesses. Things like that are some of those 10. How do you onboard and train them?
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 3, 2011
    [Product] The Problem with Kids: How Your Products and Services are Truly Perceived
    B2B Lead Generation | Why your products and services are like your kids. Comparing kids to a company’s products and services works. When David Meerman Scott said to his boss at Thompson, “ No one cares about our products and services. They’re proud of their fine products and services. adore my kids.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 12, 2012
    [Product] What Marketers Need to Deliver the Right Product, Right Place & Right Time
    It’s still about the right product, the right place and the right time. Right Product. Thanks to tracking and reporting tools, product marketing is no guessing game. You can actually see what products and services buyers are interested in, as well as gauge how they feel about the products they’ve already purchased.
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, JANUARY 25, 2010
    [Product] Mistaking a Habit for Brand Loyalty
    Products & MarketsThese days, brands are looking for loyalty wherever they can find it. With consumers increasingly careful about spending, and even health insurance being seen by some as discretionary, brands need to hold onto as many customers as possible. Think about it. birth, marriage, divorce). Have questions or comments?
  • GREAT B2B MARKETING  |  MONDAY, JULY 1, 2013
    [Product] B2B Marketers Benefit from Customer Reviews
    One of the best ways to supply your prospects with reassurance is with customer product reviews or service reviews. For those that are highly satisfied with your product, ask if they would provide a review and email a review link. This is also a good way to get customer feedback about the product.
  • VIDYARD  |  FRIDAY, AUGUST 29, 2014
    [Product] Back to Film School: Pre-Production Lessons to Make Your In-House Video Marketing Easier
    If I could only pass on one of these lesson to in-house video marketers, filmmakers, and everybody in between, it would be that an ounce of pre-production will prevent a pound of pain during shooting and editing. So, what can you do in pre-production to avoid a post-production freak out? Here are a few tips! 4A Medium/Wide Shot.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 13, 2010
    [Product] The Problem with Kids: How Your Products and Services are Truly Perceived
    Comparing kids to a company’s products and services works. When David Meerman Scott said to his boss at Thompson, “ No one cares about our products and services. &# what his boss actually heard is “ Your kids are ugly.&# They’re proud of their fine products and services. I adore my kids. Great kids.
  • LOOPFUSE  |  MONDAY, JULY 16, 2012
    [Product] Replay of our most recent product training session [Video]
    If you want to learn about marketing automation and how we do it, then watch this replay of our product training session from last week.  This is an overview of the entire product and we’ll be doing specific sessions on lead scoring, setting up email nurture flows, web analytics, etc. in the future.  Enjoy!
  • MARKETING EDGE  |  MONDAY, FEBRUARY 8, 2010
    [Product] One Way to the New Mass Market
    Tags: marketing social media mass market product influencers reach mass market
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 12, 2011
    [Product] Selling new products – 5 success factors for training your sales force
    If your company is like most, you will launch more new products in the next five years than you did in the previous ten. These products will be expected to produce significant revenue and some may be “bet-the-company” entries to the market. Talking about a product and selling a product are two very different things.
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [Product] From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies
    But in reality, they have the knowledge, expertise, and experience necessary to create products, services, and software. We believe the next layer is ‘involved’ -- where the consumers literally want to be involved in the products you actually offer, the services you actually provide. 16 Products Launched by Ad Agencies. 1) EOS.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Product] Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape
    Each of their products will need to fight their own independent battle, so I see them as a collection of different functions that happen to have the same owner. Therefore, their growth rates will be mix of their different product growth rates. Customers will still pick the best product for each function. Product and Industry
  • CRIMSON MARKETING  |  TUESDAY, NOVEMBER 26, 2013
    [Product] Big Data Big Profits: Unlock Up To $200 Billion [Infographic]
    5% higher productivity for big data leaders vs. other companies. 288% Average increase in profit of promoted products. Corporate Marketing Infographics Product Marketing 'Text from infographic: Successful marketers have figured out how to use data to squeeze billions more from marketing and help their companies grow. ” .
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 9, 2012
    [Product] #Sales #Productivity – Getting More Bang for Your Buck
    While many B2B sales executives do not realize it, sales volume and sales productivity are not the same thing. Without good sales productivity, it can cost a company quite a bit of overhead to make just one sale. However, with good sales productivity, it can lower your business costs and increase profits. It’s not about you.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 9, 2012
    [Product] #Sales #Productivity – Getting More Bang for Your Buck
    While many B2B sales executives do not realize it, sales volume and sales productivity are not the same thing. Without good sales productivity, it can cost a company quite a bit of overhead to make just one sale. However, with good sales productivity, it can lower your business costs and increase profits. It’s not about you.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Product] Why Product Launch Plans Need to Include Social Networking
    recently provided some marketing consulting and services for a technology start-up about to launch a new product. They contacted me with little time to spare before their intended product launch at an industry event. “We haven’t done much – we’ve been very busy with product development.” Tweet.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 21, 2008
    [Product] Internet resources on information overload and productivity | ManagingIO
    Internet resources on information overload and productivity. But not enough with that, it might even kill you: Information Overload Is Killing You and Your Productivity. Lifehack.org - Popular blog with tips on how to increase productivity (e.g. Putthingsoff - Blog on productivity with a cute cat. ManagingIO. About.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 13, 2011
    [Product] Is Lady Gaga and your Brand a good match?
    Recently a client of Networked Insights approached us about exploring a celebrity endorsement and/or a product placement with the pop music star Lady Gaga. Music videos too have grown to be about a $15 million product placement industry, allowing brands to align their products with artist that appeal to their target consumer.
  • INSIGHTIQ BLOG  |  TUESDAY, JUNE 12, 2012
    [Product] 5 Ways to Increase Your Productivity
    Don’t multitask - This is a tough one for most of us but multi-tasking is perhaps the biggest detriment to productivity.  Harvard Business Review released a study in 2010 that found multitasking can lead to as much as a 40% drop in productivity. People often cite prioritization as a personal area of improvement. What do you think?
  • ACHIEVE MARKET LEADERSHIP  |  TUESDAY, FEBRUARY 12, 2008
    [Product] Compete Better, Use Your Competitors’ Products
    Venture capitalist Stu Phillips of Ridgelift Ventures writes about companies needing to “eat their own dog food” when it comes to using their products. He makes the point that they’ll understand product issues and fix them faster if they do. And yet, I see technology companies using ONLY their own products internally.
  • AVITAGE  |  WEDNESDAY, OCTOBER 30, 2013
    [Product] Before Your Next Content Project
    This may have been acceptable in the traditional, periodic, “point production” content outsourcing model. After content vendors come up their learning curve, conduct their research, and deliver their work product, lots of knowledge walks out the door. Content vendors often prefer it this way. Undocumented knowledge.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 27, 2012
    [Product] The RIGHT Way to Weave Product Mentions Into Your Marketing
    Everyone wants to market their product like Apple. We learned a thing or two about product marketing there, too. So, what was so cool about the product marketing learnings? We've often advised companies to stop talking about their products and focus on offering helpful content instead. No surprise there. Makes sense.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 23, 2012
    [Product] Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation
    These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations. demand generation systems marketing software product reviews b2b marketing automation vendor rankings Raab VEST report large company marketing automation
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, OCTOBER 29, 2009
    [Product] Online Advertising Passes TV Advertising in UK
    The trend to online advertising is matched by the trend toward more cheap-productions reality TV. Products & MarketsIn a recent article in eMarketer points out that Online advertising spending in the UK now exceeds TV advertising.  They report that the UK is the first major country to reach this mark.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Product] Successful Social-Mobile Campaigns in 5 Steps
    Reach buyers by tapping into their passion for a product, cause, activities, etc. Corporate Marketing Other Interesting Topics Product Marketing 'Smartphones are all around us. Any user is a potential customer, but how do you connect to them? Avoid apps and engage through the Web browser. ” 2. Remember the desktop.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 21, 2013
    [Product] 3 Ways to Integrate Video into Email Nurture Campaigns
    Convey product news. When you are launching a new feature for your product, regardless of how simple or complex, video is a great way to help get users up to speed quickly. When you email your customers announcing your product update, include a link to watch a video on how this new feature works. Share an interview.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 1, 2012
    [Product] How to generate revenue from blogging and content marketing [Infographic of the Week] #infographic
    content production Infographics blogging content marketing infographic revenue ROI social media ROIWe do a ton of writing around here for clients – blogging, eBooks, white papers, press releases, etc – and we know the value it brings, both tangible and intangible. They can get up to 434% more indexed pages in search engines.
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