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  • HUBSPOT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Product] 13 Types of Product Content Sales Needs to Close More Deals
    While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. 13) Product Digest Emails.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 24, 2012
    [Product] Do You Follow Up After A Sale? How to Increase Sales Productivity
    One of the easiest ways to increase B2B sales productivity is to continue to sell to current customers. Sending periodic emails with information about new products or upcoming sales is a good way to bring about new orders. This is done by actively creating and nurturing a relationship with them.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, MAY 26, 2011
    [Product] How Manufacturers can Resurrect Product Content from the Dead Zone
    Manufacturers of industrial products struggle when it comes to generating a steady flow of fresh marketing content. Most manufacturing websites are packed with product data sheets and catalogs, a few case studies, some application notes, may be a technical article or two and not much else. Post them to your branded YouTube channel.
  • PR MEETS MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Product] My Top Five Free Online Productivity Tools
    I’ve been a consultant for just over a year now. When I first started, I didn’t realize the tools I would need to help manage my clients, invoicing, billing and
  • HUBSPOT  |  THURSDAY, JANUARY 7, 2016
    [Product] Omnichannel: A Fancy Word for Increasing Product Discoverability
    An Adlucent study found that 47% of shoppers plan to start researching products on a search engine like Google or Bing, followed by Amazon with 31%, and 13% in stores. Bloomberg data released earlier this year reported similar findings: 44% of consumers start their product search on Amazon, with 34% doing so on search engines.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 4, 2015
    [Product] 3 Tips for Retailers Promoting a New Product via Email
    You’ve worked hard to create or find a great product, and now it’s time for your customers to reap the benefits. Any announcement email should tell the customer three things: What the new product is, what it can do for the consumer, and what action should be taken next. Describe the new product and its value.
  • HUBSPOT  |  THURSDAY, NOVEMBER 12, 2015
    [Product] From Ray-Bans to Reese's Pieces: 13 Unforgettable Examples of Product Placement
    Whenever I'm watching a movie and I see a case of really obvious product placement, I can't help but roll my eyes. But product placement is everywhere, from the famous Mini Cooper car chase in the 2003 film The Italian Job to the cans of Mountain Dew rewarded to the winning team on CBS's television series, Survivor. Let's dive in.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 9, 2013
    [Product] Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog
    New Product Innovations. Patty hands the baton back over to Phil as he begins to discuss some truly exciting product updates. There is a vast sea of products that have been created for the marketer, but they all have different data. How do we make this product faster and meet the needs of our customers? Brave New You.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 14, 2010
    [Product] 7 Strategies for Using Content to Market Industrial Products
    Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 18, 2013
    [Product] Stop Working So Hard. It’s Counter-Productive!
    It’s Counter-Productive! Buffer As the Host of Marketing Made Simple TV , I’ve interviewed some remarkable business leaders. And one thing I have learned in all these leadership interviews is this: You’re working way too hard. So slow down, Bucko! Business leaders are NOT paid to work hard. They are paid to create outcomes.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 22, 2015
    [Product] Add Some Zoom to Your Productivity with SyncApps by Cazoomi
    This is a benefit to your productivity since you won’t need to worry about syncing manually, although this is an option as well. The post Add Some Zoom to Your Productivity with SyncApps by Cazoomi appeared first on VerticalResponse Blog. API and Developer Business Management Product Updates integrationsWhat is SyncApps?
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Product] 12 Tips to Instantly Enhance Video Production Quality
    Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. Here are the 12 tips to instantly improve the production quality of your video marketing content to give it a nice little boost. Pre-Production. Top Pre-Production Tips: 1. Production.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 28, 2011
    [Product] 4 Ways Google+ Hangouts Can Increase B2B Productivity
    It is definitely poised to help businesses increase productivity through new ways of working and collaborating. Here are four ways that using Google+ Hangouts can increase productivity within your organization. Do you have any clever ideas for using Hangouts to increase productivity? And it doesn’t stop there.
  • FATHOM  |  TUESDAY, AUGUST 12, 2014
    [Product] 5 Steps to Launching Your First Product on Amazon
    Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you. In this post I will walk you through creating an Amazon Seller Account as well as launching your first product. 1. This means actually selling and shipping a product on Amazon. Its pretty straightforward.
  • SALESFUSION  |  MONDAY, JULY 7, 2014
    [Product] How to Use Audience Engagement to Define Your Product
    The post How to Use Audience Engagement to Define Your Product appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Customer Interaction Guest Blogger
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 3, 2012
    [Product] How to Turn Your New White Paper into a Great Lead Generation Product
    B2B Lead Generation : Great content or a great lead generation tool. What’s the difference? Jonathan Kantor of White Paper Source also blogged about this. In this post, we explain how to turn that great new white paper into a superb lead generation tool using the best-practice approach of one of our favorite companies, Kinaxis. You post it.
  • VOLACCI  |  MONDAY, MARCH 31, 2014
    [Product] Setting a Personal Tempo [Ben's Productivity Podcast]
    So if you''re jet-lagged by two or three hours every single week, you''re setting yourself up to be tired which means you''re going to eat more, you''re going to need more caffeine and it really saps your productivity and your energy. Stick to your schedule as you will benefit from the consistency podcast , productivity
  • MARKETING ACTION  |  THURSDAY, APRIL 9, 2015
    [Product] Productivity-Boosting Benefits of Virtual Meetings
    Now that you know how to use video to help make you more productive, watch our on-demand webinar, Video Marketing: 3 Building Blocks to Get You Started , to learn how video can help generate leads and increase engagement with your audience. How much time do you spend in in-person meetings? Why Virtual Meetings? Convenience. Start by planning.
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 22, 2012
    [Product] Content production? Danish companies have it right
    With content marketing exploding onto the scene of mainstream B2B marketing in 2012 marketers everywhere scramble to re-adjust marketing plans to reap the benefits more comprehensive content strategy and content production. The no-nonsense Danish approach to content production. The post Content production?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Product] How to Launch a New Product: A 7-Step Checklist for Nailing Your Next Launch [SlideShare]
    Like a tree falling in the woods, if you launch a product without spreading the word. To help you make your next product launch successful, Drifft created the SlideShare below. Check it out to learn how you can drive demand for the products you launch. How To Launch A Product: 7 Tips To Drive Demand from. Probably not.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 6, 2014
    [Product] The Biggest Gap in Marketing Software Selection Isn't Product Information
    My solution today was: Dear [First Name], A friend of mine who is building one of those "wisdom of the crowd" software review sites tells me her research shows that what buyers want most is "apples to apples" comparisons of product features. There’s a reason I’m not a professional copy writer, which is that I’m bad at it.
  • VOLACCI  |  THURSDAY, FEBRUARY 27, 2014
    [Product] Lazy or Crazy [Ben's Productivity Podcast]
    productivity , podcast Transcript: Hi, welcome back to the podcast. Today is Thursday again and I want to share with you Thinking Thursday''s topic and that is: Are you, as a leader, lazy or crazy? And, whenever I find myself in a situation as a leader, I am always looking at those two things. Ben Finklea, CEO Volacci. How do you feel?
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 14, 2011
    [Product] 10 tips for Driving Sales Productivity: Tip #1
    Sales sales productivity social sellingSales 2.0 Sales Data Sales Intelligence Social CRM Social Selling B2B b2b sales crm 2.0 customer 2.0
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Product] Apple's Product Videos: Corporate Fluff or Brilliant Mission Statements?
    Apple introduced a bunch of new products this week , including a new Mac Pro, new Mac operating system, a new streaming music service called iTunes Radio, and a new version its iOS mobile operating system. The videos Apple made to go with those products. The videos weren’t about products. They’re all interesting enough. Donova
  • READYPULSE  |  TUESDAY, JUNE 4, 2013
    [Product] Product reviews on your site are sparse. 3 things to do about it.
    If you are a brand or a retailer selling online, you don’t need any convincing that product reviews are sparse on your e-commerce pages and the problem compounds if you are selling large number of products and/or products that are visual (e.g., jewlery and fashion clothing). picture/video is worth more than thousand reviews.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 24, 2012
    [Product] Never Fall In Love with Your Own Product/Service
    Your job in sales, regardless of your product, service, or solutions, is about creating value for your clients. Today's never-ever sales post is from Anthony Iannarino , writer of the popular TheSalesBlog.com & CEO of Solution Staffing. My first real job in sales was for a 4 billion dollar international staffing firm. What did I learn?
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 24, 2012
    [Product] 5 Things You Can Do Right Now to Increase Your Productivity
    The quiet hours are always the hours during which the most productive work gets done. Do this just one hour a day and you’ll see a quick jump in your sales productivity and sales volumes. Group Your Prospects into Niches. ?Outline for each of them. This makes it a lot easier to communicate with your prospects, and a lot quicker.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JUNE 5, 2013
    [Product] How Mobile Technology Helps Component Manufacturers Make Their Printed Catalogs More Productive
    Component manufacturers are keenly aware of the fact that design engineers must first specify their components or parts before purchasing can place an order. These manufacturers have relied on their [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • CLIENT BRIDGE  |  TUESDAY, JUNE 25, 2013
    [Product] Webinar: How to Increase Content Marketing Production by 300%
    Below is a video case study of content marketing in action. MarketingSherpa interviews marketing director Eric Webb from McGladrey and they discuss their content strategy and results. well-crafted content strategy and implementation can perhaps be more valuable to your business than any other marketing tactic.
  • SMASHMOUTH MARKETING  |  THURSDAY, JUNE 17, 2010
    [Product] ActiveConversion Product Review: Demand Gen Intelligence
    More Smashmouth Demand Gen Product Reviews ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. This can also include lead score.
  • SMASHMOUTH MARKETING  |  THURSDAY, NOVEMBER 19, 2009
    [Product] Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product
    more detailed product review coming that will focus on some key features and benefits. About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. We focused first on content and blogging and then decided to dig deeper into SEO best practices. Eventually, we jumped in headfirst and signed up.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, SEPTEMBER 18, 2012
    [Product] Is Your New Product Launch Strategy Geared Up for Sales Success?
    If you're launching a new product or service shortly, it's highly likely your firm has invested a great deal of money and time to bring it to market. Their product launch methodology is severely flawed. Over the past 15 years, I've worked with numerous organizations in the hand-off of new products from Marketing to Sales.
  • B2B IDEAS @ WORK  |  FRIDAY, NOVEMBER 20, 2015
    [Product] 17 Tools For Helping Mobile B2B Marketers Be Productive
    The post 17 Tools For Helping Mobile B2B Marketers Be Productive appeared first on MLT Creative. In January I’m planning to move to Athens to be united to my wonderful bride to be. But is this really sustainable? Isn’t it inevitable […]. Ideas@Work Blog
  • HUBSPOT  |  FRIDAY, NOVEMBER 1, 2013
    [Product] Patagonia's Founder Says We Should Buy Less Stuff (Including His Products)
    That project lets you see every step involved in the making of every Patagonia product. All of its products can be recycled. A version of this post originally appeared on Up & to the Right , a new section of Inbound Hub. To read more content like this, subscribe to Up & to the Right. love Patagonia catalogs. They''re beautiful.
  • VOLACCI  |  WEDNESDAY, APRIL 23, 2014
    [Product] Say No Say Yes [Ben's Productivity Podcast]
    Transcript: Hi, welcome to the podcast. I''m recording this podcast with a rain storm going on behind me so if you hear a little bit of rain or lightning or thunder, I guess you can''t hear lightning, but if you hear the thunder then just know that''s what''s going on. It''s a topic that I''ve talked about before.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MARCH 12, 2013
    [Product] Product Marketer as a Story Teller
    Those in product marketing roles are used to being the product experts and the ones who people turn to when they need creation of sales support materials, thought leadership pieces, and other content needs. If you are a product marketer, your challenge is getting everything done while at the same time keeping the big picture in mind.
  • VOLACCI  |  FRIDAY, JANUARY 10, 2014
    [Product] Backing Up Your Mac [Ben's Productivity Podcast]
    My name is Ben Finklea and this is the two minute podcast where I share tips with you about productivity. I’m the CEO of a company called Volacci we do a lot of Internet marketing. Ben Finklea, CEO of Volacci, discusses the importance of backing up your Mac, along with some viable options. Transcription: Hi, welcome back to the podcast.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 15, 2012
    [Product] Social Intelligence adds value throughout the Stage Gate Process
    Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Related posts: How important is real-time data?
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 12, 2010
    [Product] What Product Lifecycle (PLC) Means for B2B Inbound Marketing
    One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Over the lifetime of a product or service, you go through different stages of introduction, growth, maturity, and decline. Tweet.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 25, 2011
    [Product] Product Landing Pages: Tips on How To Improve Their Performance
    Product landing pages have distinct advantages — they help focus the user on the offer by directing them to a page that has relevant info, presented in a compelling way that hopefully will get them to engage and interact with your brand. Here are some highlights: Optimize pages for web reading - from layout to look and feel.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 2, 2011
    [Product] Microsoft Dynamics CRM 2011 Launch Event – The Power of Productivity
    Microsoft Dynamics sales productivity social intelligenceSalespeople who understand how to use social media and sales intelligence to quickly build trust and credibility with prospects are more successful than those who do not. Conferences Sales Intelligence Social CRM Technology B2B b2b sales CRM crm 2.0 crm 2011 Enterprise 2.0
  • HUBSPOT  |  MONDAY, MAY 14, 2012
    [Product] How Savvy Marketers Harness Social Data for Product Development
    Moving to a fully integrated marketing picture for enterprise, using social media to compliment traditional market and product development research only makes sense. The very nature of uncontrolled conversations empowers customers to communicate and yield unthought-of insights and new product directions. Dell: An Overview.
  • VIRALLY BLOG  |  THURSDAY, FEBRUARY 7, 2013
    [Product] Blog more productively with these 7 tips
    But with a few simple, yet powerful tips, you can get back to your blogging best! 1) When are you most productive? Identify the time of day you’re at your most productive and then stick to it. Use tools like Remember the Milk, FreeMind and Windows Live Writer to help with organisation and productivity. Events
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 20, 2012
    [Product] Raab Report: B2B Marketing Automation Vendors Are Making Incremental, Not Radical, Changes To Their Products
    One of my favorite parts about putting out a new edition of the VEST report is I get to dive into a pile of new data about industry trends. Think Scrooge McDuck and his pool filled with gold coins. Indeed, with 208 data points on 22 vendors, there’s so much data that it’s a challenge to make sense of it. The actual average is 1.41.) Stay tuned.
  • BIZNOLOGY  |  FRIDAY, JANUARY 24, 2014
    [Product] Are you developing your product or your customers?
    Photo credit: Baratza Photos I frequently see new products. Companies ask me about their new product all the time. They are a bit concerned about how much money it is costing to build the product. Product development is misnamed. And the only way we can make money is to sell those products to customers.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 9, 2012
    [Product] #Sales #Productivity – Getting More Bang for Your Buck
    While many B2B sales executives do not realize it, sales volume and sales productivity are not the same thing. Without good sales productivity, it can cost a company quite a bit of overhead to make just one sale. However, with good sales productivity, it can lower your business costs and increase profits. It’s not about you.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 12, 2010
    [Product] New Product Launches: Don't Overlook Your Distributor Partners
    Distribution is a key link in the launch and if your distribution isn’t on board or even understands what or where this product fits into your overall strategy, it’s going to be hard for them to sell. The key here is to make sure they have your product on the shelf so when the contractor comes in and asks for it, they have it.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 26, 2013
    [Product] How the Right Social Media Dashboard Can Increase Your Social Productivity
    asked him … Continue Reading How the Right Social Media Dashboard Can Increase Your Social Productivity by Tammy Kahn Fennell - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. I grew up with a dad who ran (and still runs) his own small business. Featuring Contributions from Global Thinkers.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 15, 2014
    [Product] Are You Using Influencers in Your New Product Launch to Professional Tradesmen?
    When you’re planning your next new product launch beyond your traditional media lists that you send to, are you utilizing the Influencers in the market you’re going after ? They are the kinds of folks you want talking about you and your products. If possible, some exclusive little tidbits are always helpful.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 14, 2014
    [Product] How to Democratize Product & Process Innovation: What We Learned by Hacking
    We already assume these companies are inundated with sales pitches for technology products and services, and most of them are well-covered in that regard. For technology companies, leaving gaps in the product roadmap and providing outlets for creativity will allow innovation to permeate your organization. Innovate or Die. We think so.
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [Product] From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies
    But in reality, they have the knowledge, expertise, and experience necessary to create products, services, and software. We believe the next layer is ‘involved’ -- where the consumers literally want to be involved in the products you actually offer, the services you actually provide. 16 Products Launched by Ad Agencies. 1) EOS.
  • AD YOUR COMMENT HERE  |  MONDAY, OCTOBER 15, 2012
    [Product] Social Media and Content Production presentation for #UCDA
    Social Media + Content Production: What You Need to Know to Implement an Effective Program at Your Institution. Conferences & Events Content Production Social Media communications social media marketing UCDAPresentation at UCDA mélange conference in Montreal, 13-16 October in Montreal, Quebec.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Product] Online Video Training Can Make Contractors Be More Productive
    From a manufacturing point of view, it’s in your best interest to train contractors on the best way to install your product. You can train distributor sales on new products, not only on features and benefits, but also on where/when they should be used. You can train contractors on new products/processes and installation tips.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 17, 2011
    [Product] How The Whole Organization Can Help Sales Management Increase Productivity!
    This time around the topic of increasing sales productivity. While the departmental bickering rarely did much to improve results I have found a number of productive themes through the years that made the sales organizations I worked in and supported successful. 1. Take collaboration to a lower level. Where have all the admins gone?
  • VOLACCI  |  FRIDAY, MAY 2, 2014
    [Product] Process Day Email Address [Ben's Productivity Podcast]
    The Importance of Process Day productivity , drupal Transcript: Hi I''m Ben Finklea, welcome to the podcast. have another ''Fast Friday'' to share with you. And the reason that we do that is because we were finding that so many processes that we had created, because our industry changes so quickly, were out of date. Thank you.
  • SAZBEAN  |  FRIDAY, NOVEMBER 25, 2011
    [Product] 10 Productive Tasks You Should Be Doing On Google+ Right Now
    So the following list of things that you should be doing on Google+ will keep you both productive and effective, not just entertained. – 10 Productive Tasks You Should Be Doing On Google+ Right Now by Neil Patel. Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. Fair enough.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Product] Jamie Anderson and Marcus Ruebsam, Global VP and Head of Product Marketing at SAP: The Brave New World of Corporate Marketing [Podcast]
    The traditional corporate marketing model, where a brand controls how a buyer learns about its products, is giving way to a seemingly anarchistic world where buyers interact with and are influenced by a constellation of marketing channels and touch points. Marcus Ruebsam is the Global Head of Product Management.
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 21, 2013
    [Product] Working from Home: Unchaining Employees from the Desk While Increasing Productivity
    Companies are unchaining their employees from their desks, and these are the ways they ensure a productive, efficient workforce—even when that workforce is on the couch. Bottom line: when you picture productive employees, expand your scope: they might just be more efficient on the couch. Things are changing. Taking Calls. Easily.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, SEPTEMBER 10, 2009
    [Product] Social Product Innovation: 2 Ways
    There are 2 ways in which you can use social media to innovate when it comes to developing new products. 1) Product led innovations – here companies like Dell and Salesforce have led the charge in using tools to help them prioritize new product features with IdeaStorm and IdeaExchange (respectfully).
  • B2B MARKETING TRACTION  |  MONDAY, JANUARY 19, 2015
    [Product] 5 Ways to Systematize your eNewsletter Production Process
    featured article related to your work, product or services. Do you need help with your marketing or eNewsletter production? New Incite provides writing, editing and production services so that you can focus on the day-to-day aspects of your business. know Terry from my work on the board of the Association for Strategic Planning.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JANUARY 7, 2013
    [Product] Product Showcase: People Alerts for InsideView Relationship Manager Edition
    InsideView recently announced a new edition of our flagship application to tailor customer intelligence to the account managers responsible for renewal and up-sell business. In a press release this morning, we showcased the newest feature for the Relationship Manager Edition of InsideView: People Alerts. People alerts deliver that advantage.
  • CAPTORA  |  MONDAY, FEBRUARY 8, 2016
    [Product] Numbers You Need to Beat Your Pipeline and Productivity Goals in 2016
    Find out the next steps in this process by downloading our free eBook: The post Numbers You Need to Beat Your Pipeline and Productivity Goals in 2016 appeared first on Captora Blog. Marketers aren’t known for their affinity for mathematics. Make sure their efforts are data-driven and goal-oriented. Monthly Revenue Goal: $1M. Step 2. Step 3.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 28, 2015
    [Product] 5 Emotions to Tap So You Can Move Products on Cyber Monday
    What does the doting wife know about the necessary products for her husband’s beer-brewing hobby? This has been a major product mover in the past, especially with toys. Then show them bundling options that might save them even more money if they’re willing to buy a few more products while they’re there. Instant Gratification.
  • HUBSPOT  |  THURSDAY, JULY 7, 2011
    [Product] 40 Brilliant Work Hacks to Improve Your Marketing Productivity
    So what about some helpful marketing work hacks, or tricks you can use to save time, be more efficient, and improve your overall marketing productivity throughout the workday? Hopefully, they can help you be more productive too! Always establish the purpose and create agendas for the meetings you organize to streamline productivity.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Product] One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s
    But the main point here is that each and every holiday season, we’re presented with a fresh array of “must-have” products, from toys and trinkets to consumer electronics. Now, some of these products go on to become store shelf staples, returning each and every holiday season while gaining (or at least, maintaining) market share.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 19, 2011
    [Product] How to do lead nurturing in a complex product company
    Just learned this company needs help with B2B lead generation.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 21, 2011
    [Product] 10 tips for Driving Sales Productivity: Tip #2
    facebook insideview linkedin Sales Sales Data sales productivity sCRM social media social selling twitterSales 2.0 Sales Intelligence Social CRM Technology B2B b2b sales CRM crm 2.0 customer 2.0
  • NNC SERVICES  |  FRIDAY, FEBRUARY 1, 2013
    [Product] How to Create B2B Product Messaging that Resonates with Buyers
    One area of storytelling that I briefly touched upon was product positioning. I’d like to further explore that subject, in particular, how product positioning and messaging impact the effectiveness of your marketing campaigns. Your company can have the best product in its.
  • HINGE MARKETING  |  FRIDAY, JANUARY 30, 2015
    [Product] Assessing Your Team’s Chemistry to Increase Productivity
    So, getting along with our coworkers is essential and can greatly impact our productivity. Having a thorough understanding of how your coworkers approach situations and new projects will create a more productive working environment. This will allow your team to be more productive, effective, and strategic. Chemistry class.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 12, 2013
    [Product] Why Advocates Should Be Part Of The Modern Marketer’s Strategy
    As a consumer, you didn’t make your movie, dinner or contractor decisions based on what some marketing flak had to say — you got first-hand opinions from your peers.   ‘ Your customers are Yelping your product right now. Here’s a fun exercise. On your way to dinner, you probably compared restaurant reviews on Yelp.
  • FATHOM  |  MONDAY, JUNE 1, 2015
    [Product] Content Marketing Drives Sales Productivity [List]
    Has Content Marketing boosted your sales productivity? The post Content Marketing Drives Sales Productivity [List] appeared first on Fathom. Here are 10 Reasons Content Marketing Rocks for Sales. You now have a detailed, data-driven understanding of your clients’ interests, intent and buying stage.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 8, 2016
    [Product] How the Voice of the Customer Can Course-Correct Your Product Roadmap
    It was the day of the product release. Luckily, we were able to course-correct and reintroduce that filter without much fallout; however, it did teach us a valuable lesson—we needed to be able to tap into customer feedback throughout all stages of the product journey. It also helps us prioritize product releases.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 3, 2011
    [Product] The Problem with Kids: How Your Products and Services are Truly Perceived
    B2B Lead Generation | Why your products and services are like your kids. Comparing kids to a company’s products and services works. When David Meerman Scott said to his boss at Thompson, “ No one cares about our products and services. They’re proud of their fine products and services. adore my kids.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 21, 2014
    [Product] Product Strategy: Pictures are Worth a Million Words
    Sometimes when you get a product like this, you pull it out of the box and consider skipping the instructions all together given how long it might take to read the four point type, right? Your website–If you’ve got an e-commerce site, sharing images of your products is a must. It’s super visual as well.
  • REVENUE JOURNAL  |  SUNDAY, JANUARY 13, 2013
    [Product] Comfort is your real product; your character is where it comes from
    The entertainment industry tends to portray people in business as greedy, selfish jerks. spent a number of years in that industry, and I can understand why they think that way. Most of the people in power in that particular industry really are greedy and selfish. read more.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 1, 2013
    [Product] How to Find the Balance Between Product-Centric and Customer-Centric Marketing
    One question always come up when creating new B2B marketing content: should we focus on what the product does, or how it helps our customers? Product Centric Approach. Product centric businesses concentrate on their products more than on their customers. Their corporate imagery features product photos.
  • VOLACCI  |  FRIDAY, JANUARY 11, 2013
    [Product] Perfect Timing for Product Launch | Volacci
  • EXPERIENCE MARKETING INSIGHTS  |  THURSDAY, SEPTEMBER 11, 2014
    [Product] How to Launch a Product like Apple
    Quick tips for marketers looking to make a splash
  • B2B MARKETING TRACTION  |  WEDNESDAY, MAY 1, 2013
    [Product] 4 Reasons Product Launch Marketing Campaigns Fail
    In today’s world of fast-paced and competitive product launches, a marketer’s ability to get attention and attract potential buyers is critical. But many product launches fail to capture the attention of target audiences. See my previous post on this, Countdown for a Successful Rolling Product Launch. 2.
  • FATHOM  |  WEDNESDAY, JULY 2, 2014
    [Product] 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity
    The post 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity appeared first on Fathom. Chances are if you’re reading this blog, you’re in charge of leads for your company. If you’re on the marketing team, you’re likely responsible for delivering quality inbound leads to your sales team. Pretty cool!
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 2, 2014
    [Product] As the Demand for Online Services Grows, Will The Product Based Business Fade Away?
    adults questions pertaining to their online services use, as well as their product use. Services are being productized and are now more accessible and easy to consume.”. Upon concluding its survey, Avangate made the bold statement that “products are dead,” but is this really the case? The Evolution of The Product.
  • CMO ESSENTIALS  |  TUESDAY, AUGUST 25, 2015
    [Product] How to Develop an Effective Naming Architecture
    At its core, a naming architecture is employed to simplify and ease navigation of a product portfolio via clear and concise names. Mapping and analyzing the current product portfolio is the starting point for understanding the naming challenges being faced and identifying opportunities for simplifying things. Portfolio modeling.
  • THE ROI GUY  |  TUESDAY, OCTOBER 7, 2014
    [Product] New Sales Training Helps Evolve B2B Vendors from Product Pitches to Value Selling
    Alinean Launches Value Expert™ Sales Training to Help Reps Engage Earlier and Sell More Effectively Today we announced the launch of Value Expert™ Sales Training, an important milestone. Our launch of Value Expert Sales Training provides the skills that reps need to bridge the Value Gap and advance to a more effective value-selling approach.”
  • SAZBEAN  |  THURSDAY, NOVEMBER 10, 2011
    [Product] Five great examples of product page copywriting
    While product page design has improved in the past few years, an often neglected area is sales copy. common mistake is to simply place the manufacturer’s product descriptions on pages. News & Notes
  • PROTEUS B2B MARKETING BLOG  |  THURSDAY, APRIL 24, 2014
    [Product] Whether It’s a Tree You Need to Move or B2B Products, This Awesome Online Video Tells a Great Story
    Perhaps you’ve already watched this video about the Ghirardi Compton Oak. It made the rounds on the Internet a while ago. think it makes a powerful B2B testimonial—for CAT Heavy Equipment and the Hess Landscaping Company. But that’s not what it’s really about. This simple but moving (pun intended) video on the City of [.].
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 10, 2013
    [Product] From MAGNET: New Research Supports toe Positive Effect of Co-locating Production and Innovation
    New Research Supports the Positive Effect of Co-locating Production and Innovation. Preview of the MIT Production in the Innovation Economy Report, released February 22, 2013. How did this new global economy of fragmented research, development, production and distribution come into being? economy?”. Since the U.S. Comparing U.S.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 11, 2014
    [Product] The State of Content Marketing 2014 [Infographic]
    Data points include trends in blogging, production, sharing, and measurement strategies. Content Marketing blogging content content challenges content marketing benchmarks content production infographic LookBook HQ modern marketers OPC state of content marketing Enjoy! Looking for more?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 22, 2015
    [Product] New Tool Helps Marketers Use Email Deliverability Data
    Oracle Marketing Cloud is excited to announce a new product that will change that. Product NewsEmail Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Just about all RFPs that go out in our industry contain multiple questions about deliverability.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 12, 2013
    [Product] How to Market “Made in USA” Products in Social Media Campaigns
    Advertisements for “Made in USA” products are proliferating on social media. Brands are using social media to tap into the emotional need to support the domestic economy with goods that are “Made in America.”
  • HUBSPOT  |  MONDAY, SEPTEMBER 10, 2012
    [Product] How to Stop Internal Bureaucracy From Preventing Blogging Productivity
    And when you're relying on one another to complete a project together, that bottleneck disappears, because your success is tied to one another's productivity. Most aspiring inbound marketers have a few business blogging hurdles to get over. The first hurdle? Once you believe that you have to blog, the next hurdle is actually blogging. really?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 9, 2012
    [Product] #Sales #Productivity – Getting More Bang for Your Buck
    While many B2B sales executives do not realize it, sales volume and sales productivity are not the same thing. Without good sales productivity, it can cost a company quite a bit of overhead to make just one sale. However, with good sales productivity, it can lower your business costs and increase profits. It’s not about you.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Product] Oracle Selected as Strong Leader Among Digital Marketing Platforms
    Wide and deep product range. It can now justifiably claim to cover most, if not all, digital marketing functional requirements with a wide and deep product range. Marketing Cloud Product NewsAnd, we are pleased to share that Oracle is recognized as a Strong Leader. ” (Page 8). ” (Page 9).
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Product] Digital Marketing Strategy for Launching New Products & Services
    Businesses launch exciting new products and services every day, but not all of them succeed. Just like great marketing will sell products faster than a company can stock the shelves, poor marketing will result in negligible sales and a whole lot of frustration. like to call it the ‘Diversification Strategy.’
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 15, 2015
    [Product] What’s Making Your Work Day Less Productive?
    By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. We’re all being pulled in too many directions at our jobs, and just when you think you’ve got your life under control, something else pops up to distract you. recent study conducted by eMarketer identified the major impediments of distracting us at work. hours a day!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 14, 2015
    [Product] Oracle Chosen as Leader in Gartner Magic Quadrant
    This Magic Quadrant evaluates the leading CRM Lead Management vendors based on an in-depth survey that covers a wide variety of criteria: product functionality, education and services, partners, customer interviews and more. Marketing Cloud Product NewsOracle remains the leader in this Magic Quadrant.
  • VOLACCI  |  FRIDAY, MARCH 7, 2014
    [Product] Stop an Argument [Ben's Productivity Podcast]
    It''s not productive and so the quicker you can end an argument and move on to a more productive outcome-based discussion, the faster you can get on with your life and the happier you''ll be in that relationship. The Most Effective Way to End an Argument podcast , productivity
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 18, 2012
    [Product] 14 Ideas to Be More Productive with Content Marketing
    wrote a series of posts over at CMI about how to be more productive, and I wanted to share them with you in case you are looking for ways to think differently as well. Improve Your Productivity: 6 Ways to Use Evernote for Content Marketing. Are you struggling to get it all done or have you found good ways to be more productive?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Product] How to Produce 269 (or more) Content Assets From a Single eBook
    She oversees the production, distribution and analysis of content that empowers modern marketers to implement content marketing strategies in their organizations. . Content Marketing Blueprint of a Modern Marketing Campaign content management content pillar approach content production content strategy Kapost struggle to create content
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Product] 6 Tips for Building Great Product Pages
    However, what you may not realize is that you need to optimize every single page on your website -- especially your product pages. Here are 6 great tips for building effective product pages for your ecommerce website. 1. Turn Product Pages Into Great Content. com/product-category/product-name. Think: [link].com/product-category/product-name.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 20, 2014
    [Product] The HUMAN Brand: How We Relate to People, Products and Companies – Chris Malone on Marketing Made Simple TVThe HUMAN Brand: How We Relate to People, Products and Companies – Chris Malone on Marketing Made Simple TV
    In this show, Chris Malone, co-author of a book entitled The HUMAN Brand: How We Relate to People, Products and Companies shares research on how people, product and companies are instantly measured by two factors: Warmth. Competency. Some amazing lessons in this show for you. Great show!  Tweet this now. Praise for The HUMAN Brand.
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