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  • AD YOUR COMMENT HERE  |  WEDNESDAY, JULY 18, 2012
    [Product] The Importance of Making Your Content Rule: Chatting with @cc_chapman #highered
    We were able to listen to CC Chapman today speak about content production and making completely awesome content for your audience. Conferences & Events Content Production cc chapman content rulesCC is a best selling author and award winning marketing expert. Guaranteed to leave your audience educated, entertained and inspired!
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Product] Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape
    Each of their products will need to fight their own independent battle, so I see them as a collection of different functions that happen to have the same owner. Therefore, their growth rates will be mix of their different product growth rates. Customers will still pick the best product for each function. Product and Industry
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 22, 2012
    [Product] Content production? Danish companies have it right
    With content marketing exploding onto the scene of mainstream B2B marketing in 2012 marketers everywhere scramble to re-adjust marketing plans to reap the benefits more comprehensive content strategy and content production. The no-nonsense Danish approach to content production. The post Content production?
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 24, 2014
    [Product] Does Social Media Make You More Productive In the Workplace?
    But when it becomes part of your business, does that ultimately lead to more or less productive employees? According to a study by Microsoft, 46 percent of workers say that their productivity has greatly or somewhat increased because of social media use … Continue Reading Does Social Media Make You More Productive In the Workplace?
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 22, 2014
    [Product] 5 Ways To Be More Productive on Instagram
    Ways To Be More Productive on Instagram by Tammy Kahn Fennell - Maximize Social Business. 'You’ve heard the news: people who are in the 18 to 24 age range spend more of their time engaging on Instagram. But is there really a business case for this visual social platform?  They think so. Instagram for Business from Instagram on Vimeo.
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 17, 2012
    [Product] MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals
    In short, content production has become and will continue to be a major piece of the marketing mix for B2B marketers. Content production is being outsourced more this year than last. Business to Business content production B2B content marketing Marketing MarketingProfsMore budget is being spent on content marketing.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Product] Product Showcase: Private Connection Cloud
    Product Showcase Best Connections Customer Relationships Databases Geography Lodato Marketing Network Network Hardware Resale Personal Connections Pipeline Private Connection Private Connections relationship Sales And Marketing Senior Vice President Success Rate Targets Unprecedented OpportunitiesRead the full story here.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 12, 2012
    [Product] What Marketers Need to Deliver the Right Product, Right Place & Right Time
    It’s still about the right product, the right place and the right time. Right Product. Thanks to tracking and reporting tools, product marketing is no guessing game. You can actually see what products and services buyers are interested in, as well as gauge how they feel about the products they’ve already purchased.
  • FUNNEL FOCUS  |  MONDAY, JANUARY 21, 2013
    [Product] Breaking News: Eloqua Acquisition Irrelevant to Mid-market
    B2B Marketing News and Product Development Eloqua Acquisition Marketing as a Service Marketing AutomationWhy consolidation isn't a cure for the big picture challenges organizations face with sales and marketing technology. Marketing automation software has arrived at this destination. Why is that?
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 27, 2014
    [Product] The Race To Own The Marketing Cloud
    Corporate Marketing Other Interesting Topics Product Marketing 'Who will win the race to build the best cloud suite of tools for the CMO? Let’s take a look at the top contenders:  Salesforce.com Who are they? “The company’s. The post The Race To Own The Marketing Cloud appeared first on.
  • LOOPFUSE  |  MONDAY, NOVEMBER 14, 2011
    [Product] Turn your product into your marketing with LoopFuse Custom Events
    This last weekend marked the release of LoopFuse v3.34.  This new release includes deeper integration for custom events within the LoopFuse feature set to include a new custom event dashboard, integration of custom events within lead nurturing programs, and scoring rules based on custom events. Custom Events Explained. Custom Events Dashboard.
  • INBOUND SALES NETWORK  |  TUESDAY, SEPTEMBER 13, 2011
    [Product] Why Executives Do Not Care About Your Product or Service
    Executives don’t care about your product or service, they care about their own corporate and personal goals. Far too often, I see companies sending product messages to the C-Suite. ” If you are sending out product of service-level messaging to the C-Suite, ask yourself: “Why is this important?” Suite.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, JUNE 11, 2013
    [Product] How SaaS Gamification REALLY Works
    'SaaS gamification can be a powerful way to design great SaaS products and create highly successful marketing campaigns, but there’s a lot more to it than just badges and leaderboards. To gamify your SaaS product or marketing campaigns, take some lessons from the game industry itself. Gamifying Both Marketing & Product Management.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 14, 2014
    [Product] Useful Tools for Happier and More Productive Social Media Writers
    That wouldn’t be a bad thing if they were productive through all that time on the computer, but time wasting is a problem. 'Many social media writers spend too much time writing a single post.
  • VIDYARD  |  TUESDAY, SEPTEMBER 24, 2013
    [Product] Video Production 101, Episode 5: Editing your marketing videos
    'Hey everybody, it’s Blake here with the final knock-your-socks-off episode of the Video Production 101 series! Streamlining your editing process can make video production, on a whole, much easier and my tips should help you out. Thanks for tuning in to learn more about video production. That’s a wrap!
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JUNE 5, 2013
    [Product] How Mobile Technology Helps Component Manufacturers Make Their Printed Catalogs More Productive
    'Component manufacturers are keenly aware of the fact that design engineers must first specify their components or parts before purchasing can place an order. These manufacturers have relied on their [.]. This is only a content summary. Please click on the headline to read the full article.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 8, 2011
    [Product] The Problem with Kids: How Your Products and Services are Truly Perceived
    B2B Lead Generation | Why your products and services are like your kids. Comparing kids to a company’s products and services works. When David Meerman Scott said to his boss at Thompson, “ No one cares about our products and services. They’re proud of their fine products and services. adore my kids.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 3, 2011
    [Product] The Problem with Kids: How Your Products and Services are Truly Perceived
    B2B Lead Generation | Why your products and services are like your kids. Comparing kids to a company’s products and services works. When David Meerman Scott said to his boss at Thompson, “ No one cares about our products and services. They’re proud of their fine products and services. adore my kids.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 13, 2010
    [Product] The Problem with Kids: How Your Products and Services are Truly Perceived
    Comparing kids to a company’s products and services works. When David Meerman Scott said to his boss at Thompson, “ No one cares about our products and services. &# what his boss actually heard is “ Your kids are ugly.&# They’re proud of their fine products and services. I adore my kids. Great kids.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Product] 7 Hot Apps That Will Skyrocket Your Productivity at Work
    Customer service, product marketing, and crowdsourcing are among a handful of other ways that early adopters are making use of the Jelly app from a business standpoint. Sounds like a great way to increase your productivity on lengthy plane, train, or automobile rides, huh? For more content like this, subscribe to Insiders. 1) Jelly.
  • B2B INTERNET MARKETING STRATEGIES  |  SATURDAY, APRIL 24, 2010
    [Product] Google’s Next Big Thing
    Finding the “next big thing” doesn’t mean growing your business incrementally or having new product lines that are profitable.  The history of software and Internet companies is littered with highly successful one-trick ponies whose corporate success hinged on the lifecycle of the one product category they came to dominate. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 16, 2011
    [Product] Making Marketing Agility Cool
    Winning companies are defined today not by their product and service offerings but by the manner in which they respond to the needs of their consumer. Innovation Marketing Social Media Strategy adaptive marketing agile marketing Marketing Agility Predictive Marketing Product development Real-Time MarketingNow that’s cool.
  • ACHIEVE MARKET LEADERSHIP  |  WEDNESDAY, APRIL 13, 2011
    [Product] Three Ways to Fail at Solutions Marketing
    Suit up, shake hands, and deliver a speech about the technical superiority of your product. The Wrong Focus: They were repeating the chorus “my product rocks,” which is the wrong song to sing. Their usual tactic was to leap-frog over the competition on technical issues…which then leads to bidding wars over product features and options.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Product] Why Product Launch Plans Need to Include Social Networking
    recently provided some marketing consulting and services for a technology start-up about to launch a new product. They contacted me with little time to spare before their intended product launch at an industry event. “We haven’t done much – we’ve been very busy with product development.” Tweet.
  • SAZBEAN  |  THURSDAY, NOVEMBER 10, 2011
    [Product] Five great examples of product page copywriting
    While product page design has improved in the past few years, an often neglected area is sales copy. common mistake is to simply place the manufacturer’s product descriptions on pages. News & Notes
  • SAZBEAN  |  FRIDAY, NOVEMBER 25, 2011
    [Product] 10 Productive Tasks You Should Be Doing On Google+ Right Now
    So the following list of things that you should be doing on Google+ will keep you both productive and effective, not just entertained. – 10 Productive Tasks You Should Be Doing On Google+ Right Now by Neil Patel. Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. Fair enough.
  • VOLACCI  |  FRIDAY, MARCH 21, 2014
    [Product] Business Tempo [Ben's Productivity Podcast]
    Keeping a Steady Business Pace is Crucial to Daily Operations productivity , podcast 'Transcript: Hi, welcome to the podcast. wanted to talk today about setting a business tempo. This is something I learned about in the Rockefeller Habits book and you''ll hear me talk about a lot of things that I learned there.
  • CRIMSON MARKETING  |  FRIDAY, AUGUST 23, 2013
    [Product] #BADMarketing presented by Crimson Marketing
    BADMarketing branding create brand it product marketing market your product marketing product strategy viral marketing what is market strategy 'The Beatles are undeniably one of the most iconic rock bands of all time. They can pretty much do no wrong. . To be fair, they did rerelease a new album cover. Are you surprised?
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, AUGUST 17, 2010
    [Product] News Flash for Cloud Marketers: The Cloud Just Went Mainstream
    Tags: Cloud Marketing Marketing Strategy Product Marketing Cloud Services IaaS Microsoft New Products PaaS Product Strategy SaaS
  • THE EFFECTIVE MARKETER  |  TUESDAY, JANUARY 24, 2012
    [Product] Your Content Marketing Mandate: Just Do It!
    Content Marketing Marketing Planning productivity content creation content marketing CopywritingI’ve heard a few times now from companies that want to get their content marketing engine cranking but haven’t put anything out there yet because of one of the following reasons: We don’t have a marketing person or department.
  • WRITTENT  |  TUESDAY, JANUARY 21, 2014
    [Product] Save Time Blogging: 15 Proven Productivity Hacks
    Not necessarily – they’ve probably just mastered the art of productivity. Perhaps the worst thing you can do for your productivity is stopping to self-edit. Every writer has a magical state of total productivity – for convenience’s sake, we’ll call it the zone. 'How long does it really take to create content?
  • SALES INTELLIGENCE VIEW  |  MONDAY, JANUARY 7, 2013
    [Product] Product Showcase: People Alerts for InsideView Relationship Manager Edition
    InsideView recently announced a new edition of our flagship application to tailor customer intelligence to the account managers responsible for renewal and up-sell business. In a press release this morning, we showcased the newest feature for the Relationship Manager Edition of InsideView: People Alerts. People alerts deliver that advantage.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 21, 2014
    [Product] How to Lean into a Partner Ecosystem
    Note that the BlackBerry and Myspace were once dominant players in their respective markets, but they were unable to compete in the long run – this was at least partially due to their lack of complementary products and applications. Product and Industry But what are partner ecosystems, and how do they help marketers do their jobs?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 27, 2012
    [Product] The RIGHT Way to Weave Product Mentions Into Your Marketing
    Everyone wants to market their product like Apple. We learned a thing or two about product marketing there, too. So, what was so cool about the product marketing learnings? We've often advised companies to stop talking about their products and focus on offering helpful content instead. No surprise there. Makes sense.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 12, 2011
    [Product] Selling new products – 5 success factors for training your sales force
    If your company is like most, you will launch more new products in the next five years than you did in the previous ten. These products will be expected to produce significant revenue and some may be “bet-the-company” entries to the market. Talking about a product and selling a product are two very different things.
  • B2B VOICES  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Product] Content Management Lessons Learned
    Make sure you actively reach out to the people who can give you the most help, whether in HR, products, research or marketing. Leverage partners and vendors : Your company buys a lot of products and services from vendors (or you’re a vendor with lots of customers); are you leveraging them to help you share your stories?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 2, 2014
    [Product] As the Demand for Online Services Grows, Will The Product Based Business Fade Away?
    adults questions pertaining to their online services use, as well as their product use. Services are being productized and are now more accessible and easy to consume.”. Upon concluding its survey, Avangate made the bold statement that “products are dead,” but is this really the case? The Evolution of The Product.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Product] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    We featured demos of our newest product advancements and even had some of our Customer Champions on hand to answer questions. Product and Industry 'Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. Let’s recap some of our favorite sessions from Wednesday, our final day of Summit. Robot emails.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 10, 2013
    [Product] Why We Need to Reverse-Pimp Our Products Like McDonalds
    'McDonald’s Canada released an online video ad that showed the truth about how they market their products. B2B marketers should sit up and take note of why it was successful, and what it means for business-to-business marketing. Many years ago when I lived in San Francisco, one of my friends was a food photographer. million views.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 13, 2011
    [Product] Is Lady Gaga and your Brand a good match?
    Recently a client of Networked Insights approached us about exploring a celebrity endorsement and/or a product placement with the pop music star Lady Gaga. Music videos too have grown to be about a $15 million product placement industry, allowing brands to align their products with artist that appeal to their target consumer.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Product] Innovation in the Nation
    Product and Industry 'Author: Phil Fernandez This is my favorite week of the year. No, it’s not my birthday and I am not headed out on vacation. Welcome to the 2014 Marketo Marketing Nation Summit. Welcome to Innovation in the Nation. But the reality is that we are at the very beginning of this marketing transformation. Phil Fernandez.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 9, 2012
    [Product] #Sales #Productivity – Getting More Bang for Your Buck
    While many B2B sales executives do not realize it, sales volume and sales productivity are not the same thing. Without good sales productivity, it can cost a company quite a bit of overhead to make just one sale. However, with good sales productivity, it can lower your business costs and increase profits. It’s not about you.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 9, 2012
    [Product] #Sales #Productivity – Getting More Bang for Your Buck
    While many B2B sales executives do not realize it, sales volume and sales productivity are not the same thing. Without good sales productivity, it can cost a company quite a bit of overhead to make just one sale. However, with good sales productivity, it can lower your business costs and increase profits. It’s not about you.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 8, 2012
    [Product] The 5 New Must-Have B2B Marketing Skills
    don’t care if you work in PR, product marketing or demand generation – everything we do in marketing can, and should, be measured.  Demand Generation b2b marketing Content Marketing Eloqua key marketing skills marketing automation Product Marketing sales and marketing social media marketingWhen the CMO is unimpressed – skills.
  • CEEKUE  |  FRIDAY, SEPTEMBER 3, 2010
    [Product] Customers Do Not Like Your Products
    Do you still think your customers like your products? Your customers do not like your products. Because buying products means stress: do I make the right decision to buy? am I buying the right product? In that case I have news for you. They don’t. They also do not like to buy them. am I not paying too much?
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 27, 2013
    [Product] B2B Marketing and the Cheap Tchotchke Mistake
    Filling my hotel room with cheap junk is not a good way to make me think fondly of you or your product. The promotional product business was a $15.6 Save the t-shirts and other wearable products for your booth, not a gift bag. was astounded by the number of branded products with no information about the company.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 23, 2012
    [Product] Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation
    These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations. demand generation systems marketing software product reviews b2b marketing automation vendor rankings Raab VEST report large company marketing automation
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, MAY 22, 2013
    [Product] [Video] 3 Doable Strategies to Increase Sales Productivity
    If you want to increase sales productivity and get much more done, here are a couple strategies to improve time management skills: Block your time out. 'If you''re like everyone else these days, you''re overwhelmed with way too much to do and not nearly enough time to get it done. Being online much of the day isn''t good for us.
  • MARKETING EDGE  |  WEDNESDAY, DECEMBER 28, 2011
    [Product] 2012 Social Media’s Adolescence
    marketing social media social media productivity social media time management social media time suckTime 16:24 Just like a 1960s father complaining about his teenage daughter being on the telephone constantly, social media is entering into its adolescent phase with some growing up to do. Quick and to the point.
  • VOLACCI  |  MONDAY, MARCH 31, 2014
    [Product] Setting a Personal Tempo [Ben's Productivity Podcast]
    So if you''re jet-lagged by two or three hours every single week, you''re setting yourself up to be tired which means you''re going to eat more, you''re going to need more caffeine and it really saps your productivity and your energy. Stick to your schedule as you will benefit from the consistency podcast , productivity
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Product] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    Let them experience what it would be like to use your product/service. If you aren’t proud of the product, you’ll have a hard time selling it. Look for a great product, happy customers, a big market, and a winning team. Product and Industry All in all, it was an unequivocal success. it was time to kick back.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 1, 2013
    [Product] How to Improve Relationships with Customers You’ve Already Won
    simple way to increase B2B sales productivity is to follow up with customers post-sale and offer them new services to build on your existing relationship. Come prepared to offer additional products. Keep up with constant communication with customers, cater to their needs and always offer them new products.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 18, 2014
    [Product] How to Actually Be Productive While Working From Home
    But it''s hard to say which environment actually allows us to be more productive: the home office or the office office? Work When You''re at Your Most Productive. For me, the most productive times of the day are usually early in the morning or late at night. 'Working from home is awesome. They drop by your desk. Take a Shower.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 19, 2013
    [Product] Pop Quiz: 2013 Tech World History
    Product and Industry 'Author: Maggie Jones It’s pop quiz time! 2013 was a huge year in the tech world. Content marketers learned to love Google’s algorithms and Gmail tabs , the word “wearable” became a noun, startups were bought, and startups were sold.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 26, 2014
    [Product] How to be useful, despite your smartphone addiction
    want to be productive and present, and although the move to ditch the phone seems drastic to some, there are ways for you achieve the same– even with your smartphone. Unfortunately, it also keeps his productivity at bay. Unfortunately, it also keeps his productivity at bay. 'By Mars Dorian, {grow} Contributing Columnist.
  • CLIENT BRIDGE  |  TUESDAY, MAY 24, 2011
    [Product] Using Social Media to Launch and Promote a Product
    From JeffBullas.com, here's a look at how anyone can launch and promote a product, using only social media. These tips are adapted from Guy Kawaski's launch and promotion of his book, Enchantment The Art of Changing Hearts, Minds and Actions. Facebook Kawaski built a fan page specifically for his book.
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Product] How to Build a Perfect B2B Product Page
    'There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer. 1) Research how visitors consume your product pages. Here''s how to do it.
  • AD YOUR COMMENT HERE  |  FRIDAY, SEPTEMBER 10, 2010
    [Product] Does a Content Production Strategy Have a Place in Manufacturing?
    It may also feel like “content&# is hard to come by in many manufacturing settings – content that will draw people to your company, your products, your people.  These are both very product-centric activities that are close to buying phase. One of the best ways to achieve this is through content production.  Videos.
  • HUBSPOT  |  MONDAY, SEPTEMBER 10, 2012
    [Product] How to Stop Internal Bureaucracy From Preventing Blogging Productivity
    And when you're relying on one another to complete a project together, that bottleneck disappears, because your success is tied to one another's productivity. Most aspiring inbound marketers have a few business blogging hurdles to get over. The first hurdle? Once you believe that you have to blog, the next hurdle is actually blogging. really?
  • E-QUIP  |  SATURDAY, APRIL 6, 2013
    [Product] Tracking Your Time Can Be a Real Wake-Up Call
    'Shortly after being appointed operations manager several years ago, I enrolled myself and my management team in an intensive productivity training program. We learned a lot about ourselves and each other, and acquired several techniques for maximizing our productivity and performance. Productivity Strategy Not necessarily.
  • NNC SERVICES  |  FRIDAY, FEBRUARY 1, 2013
    [Product] How to Create B2B Product Messaging that Resonates with Buyers
    One area of storytelling that I briefly touched upon was product positioning. d like to further explore that subject, in particular, how product positioning and messaging impact the effectiveness of your marketing campaigns. Your company can have the best product in its.
  • LOOPFUSE  |  MONDAY, JULY 16, 2012
    [Product] Replay of our most recent product training session [Video]
    If you want to learn about marketing automation and how we do it, then watch this replay of our product training session from last week.  This is an overview of the entire product and we’ll be doing specific sessions on lead scoring, setting up email nurture flows, web analytics, etc. in the future.  Enjoy!
  • ACHIEVE MARKET LEADERSHIP  |  FRIDAY, NOVEMBER 30, 2012
    [Product] Driving Direct Sales with Social Media
    Interactive Products & MarketsAccording to a recent study , customers who interact with a brand via social media spend 20-40% more with that company than other customers.  With the right marketing strategies in place, you can actually drive direct sales from social media. What are you doing to drive direct sales via social media?
  • REVENUE JOURNAL  |  WEDNESDAY, NOVEMBER 14, 2012
    [Product] How Customers Choose a Product or Service: Debunking Common Marketing Myths - Part 2 of 4
    ” Here is Part 2 of a 4-part series, in which we examine how customers choose a product or service. Interviewing thousands of customers about their buying process has convinced me that while the buyer is attempting to buy something he wants, he is also determined to see through any deception or manipulation. read more.
  • ACSELLERANT  |  FRIDAY, MARCH 21, 2014
    [Product] Multimedia Video Content Marketing for Technology Sales Consultancy
    Business Story Video Marketing Video Production video content marketing 'We produced this example of video content marketing for Brian Geery, the owner of SalesNv, a technology sales consultancy. It was fun to work with Brian because he has a good story to tell… plenty of successes to highlight.
  • HUBSPOT  |  MONDAY, MAY 14, 2012
    [Product] How Savvy Marketers Harness Social Data for Product Development
    Moving to a fully integrated marketing picture for enterprise, using social media to compliment traditional market and product development research only makes sense. The very nature of uncontrolled conversations empowers customers to communicate and yield unthought-of insights and new product directions. Dell: An Overview. to v2.0
  • CEEKUE  |  TUESDAY, JANUARY 18, 2011
    [Product] The 100 Best Products
    The Congoo.com‘s NewsCircles service is in PCWorld’s The 100 Best Products list. NewsCircles was in The 100 Best Products of 2007 list. Not Impressed I don’t know about you, but I am not very impressed by a product being in a 100 best products [.]. Sounds good, but there is a hidden snag. Four years ago.
  • B2BBLOGGERS  |  THURSDAY, AUGUST 9, 2012
    [Product] Three Steps To Create Awesome Product Content
    Convey the point of your product or service in an attractive way. Explain to the reader what they need to do next in order to obtain your product or service. Particularly if you’re offering a complicated product like a SaaS platform or a B2B consulting process, the importance of simplicity in your Point cannot be understated.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 14, 2011
    [Product] 10 tips for Driving Sales Productivity: Tip #1
    Sales sales productivity social sellingDuring my now 3+ year engagement with InsideView, I’ve had the opportunity to connect with dozens of InsideView customers, explore their business drivers for selecting a sales intelligence solution and discover benefits realized.   Sales 2.0 customer 2.0
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [Product] Productivity Tools and Techniques to Stop Wasting Away Your Workday
    'Yesterday, when I started researching this post, I received a link from a colleague of mine to a research study which concluded that looking at pictures of cute dogs, kittens, baby pandas, and other bundles of happiness can actually improve your productivity. However, these images can only help with your productivity so much. Signals.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Product] 6 Tips for Building Great Product Pages
    However, what you may not realize is that you need to optimize every single page on your website -- especially your product pages. Here are 6 great tips for building effective product pages for your ecommerce website. Turn Product Pages Into Great Content. com/product-category/product-name. Think: [link].com/product-category/product-name.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 28, 2011
    [Product] 4 Ways Google+ Hangouts Can Increase B2B Productivity
    It is definitely poised to help businesses increase productivity through new ways of working and collaborating. Here are four ways that using Google+ Hangouts can increase productivity within your organization. Do you have any clever ideas for using Hangouts to increase productivity? And it doesn’t stop there.
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, JANUARY 25, 2010
    [Product] Mistaking a Habit for Brand Loyalty
    Products & MarketsThese days, brands are looking for loyalty wherever they can find it. With consumers increasingly careful about spending, and even health insurance being seen by some as discretionary, brands need to hold onto as many customers as possible. Think about it. birth, marriage, divorce). Have questions or comments?
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 22, 2013
    [Product] How to Create and Market a ‘Cool’ Product with Social Media
    These cool kids on the block, the got-to-have them products, speak to our sense of self and identity. This “cool product” says  something about who I am as person. So how do we as marketers help the market decide we have a cool product? First, you must ask yourself what is it about your product that makes it cool.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Product] 14 Essential Elements of a Flawless Product Launch
    'Getting ready to launch a new product? So here are 14 lessons I’ve learned over the years launching products at HubSpot and speaking with product marketers at companies I admire like Apple, Google, and Salesforce. 14 Product Launch Lessons for New Product Marketers. 8) Run a sales test on the new product.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 6, 2013
    [Product] #BADMarketing presented by Crimson Marketing
    BADMarketing branding create brand market your product marketing mix marketing product strategy to market strategy what is market strategy 'The Economist is one of the best publications for business news and international politics. This is really some #BADMarketing. How do you feel about this piece of direct marketing? .
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JULY 19, 2010
    [Product] Let B2B Marketers Know About Your Product — Sponsor This Blog
    When you purchase a weekly sponsorship, I’ll write a post about your product or service, which will run as the first post of the week. You can purchase the app, WeiWatch Timer , that got Wei Gan ( @ganjianwei ) the job at Box — it’s a pretty cool time keeper that comes bundled with a really addictive game.).
  • VIRALLY BLOG  |  FRIDAY, OCTOBER 19, 2012
    [Product] Huge Update! New Hosted Landing Pages, Download Gateways, Campaign Wizards and Performance Boosts!
    PRODUCT UPDATESThis is possible the biggest update to Virally since we launched, so I wanted to break this down and walk through each new update and explain briefly why it’s there. I’ll dig more specifically over each update in the coming days. But for now, enjoy! New Hosted Pages. Transparent PNG works best. New Campaign Wizard.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  FRIDAY, FEBRUARY 24, 2012
    [Product] Never Fall In Love with Your Own Product/Service
    Your job in sales, regardless of your product, service, or solutions, is about creating value for your clients. Today's never-ever sales post is from Anthony Iannarino , writer of the popular TheSalesBlog.com & CEO of Solution Staffing. My first real job in sales was for a 4 billion dollar international staffing firm. What did I learn?
  • CLIENT BRIDGE  |  MONDAY, JANUARY 31, 2011
    [Product] Brian Halligan Discusses the HubSpot Product Road Map
    Listed in to the HubSpot User Group, where CEO Brian Halligan discussed the HubSpot road map as they shift focus from sales and marketing to product development and innovation. He also highlights how across 4000 customers, HubSpot users average a 10% increase in leads month after month. Get a Free Trial of HubSpot Inbound Marketing Software
  • TOM PISELLO  |  MONDAY, SEPTEMBER 20, 2010
    [Product] Frugalnomics: Business Productivity and Cost Reduction Remains Top.
    Monday, September 20, 2010 Frugalnomics: Business Productivity and Cost Reduction Remains Top Concern for IT Executives A recent survey of CIOs and IT executives reveals that Frugalnomics, a focus on austerity via business and IT cost savings, remains strong. Frugalnomics: Business Productivity and Cost Reduc. position to No. in 2010.
  • THE ROI GUY  |  TUESDAY, JANUARY 24, 2012
    [Product] New eBook: Product, Solution of Value - You Decide
    Product, Solution or Value - You Decide! Joe, Sally and Greg are three sales professionals with a great sales opportunity. See how each one proves their worth and gets the deal, in this fascinating story. Value Marketing Pisello Alinean Value Selling Frugalnomics
  • HUBSPOT  |  THURSDAY, JULY 7, 2011
    [Product] 40 Brilliant Work Hacks to Improve Your Marketing Productivity
    So what about some helpful marketing work hacks, or tricks you can use to save time, be more efficient, and improve your overall marketing productivity throughout the workday? Hopefully, they can help you be more productive too! Always establish the purpose and create agendas for the meetings you organize to streamline productivity.
  • AD YOUR COMMENT HERE  |  SATURDAY, DECEMBER 31, 2011
    [Product] Top 9 OSG posts on social media marketing and content production for 2011
    Well, some of you thought our content was pretty good! Here are some of the top posts of the year from Ad Your Comments Here. Your Outposts: Going from centralized to a “decentralized federation” (August) – Putting some structure around as institutional social media program that supports the whole as much as the parts. What does it all mean?
  • AD YOUR COMMENT HERE  |  FRIDAY, MARCH 25, 2011
    [Product] Content Marketing Webinar with @jasonfalls with #awarenessinc
    content production Discussion awareness networks Jason Falls webinarThis post has a joint goal. The first goal is to highlight some of the thoughts from Awareness Networks webinar this past week, “What No One Is Telling You about Your Content Strategy with Jason Falls.”. So far, I like where storify is going. We’ll see!
  • E-QUIP  |  MONDAY, DECEMBER 17, 2012
    [Product] Are Your Quality Reviews Stifling Quality?
    The contracts manager for one of my clients has taken on an expanded role in reviewing a wide range of work products—including internal documents—for wording that could be potentially problematic in the event of a lawsuit. Pride in and ownership of one's work are foundational to quality, as they are to motivation and productivity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Product] Five ways to avoid the personal online ghetto
    Blogging best practices sociology Writing best practices blogging best practices productivity psychology ' . Have you seen the movie Wall-E ? It’s a sci-fi animation movie by Pixar where humanity lives in a space station because the earth is trashed. Here’s the interesting part. They are depicted as overweight and dumb. Everyone. Everywhere. Kids
  • VOLACCI  |  FRIDAY, MARCH 7, 2014
    [Product] Stop an Argument [Ben's Productivity Podcast]
    It''s not productive and so the quicker you can end an argument and move on to a more productive outcome-based discussion, the faster you can get on with your life and the happier you''ll be in that relationship. The Most Effective Way to End an Argument podcast , productivity
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 11, 2014
    [Product] The State of Content Marketing 2014 [Infographic]
    Data points include trends in blogging, production, sharing, and measurement strategies. Content Marketing blogging content content challenges content marketing benchmarks content production infographic LookBook HQ modern marketers OPC state of content marketing Enjoy! Looking for more?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 23, 2014
    [Product] One million words later, I still fear publishing
    Similar to the Minimum Viable Product (MVP) in the startup world, you create a product, e.g. a blog post, a book, that “works” at its core, but doesn’t come with special features. Once you ship it to the world, you ask yourself how to improve, or how to create a better product the next time. That’s the cool part.
  • HUBSPOT  |  MONDAY, APRIL 1, 2013
    [Product] HubSpot Launches Visionary New Product for Targeting Prospects
    As marketers, we've also felt this pain, which is why we're excited to announce the launch of an exciting new product to address it. This ground-breaking product required tireless effort by our R&D team, over 100,000 hours of development time, and access to the world's top experts in engineering, vision sciences, and marketing.
  • DIANNA HUFF - B2B MARCOM  |  SATURDAY, NOVEMBER 16, 2013
    [Product] Question from a Newsletter Subscriber
    'In my newsletter this week, I posted a link to a new case study that shows the work I did with Acme Wire Products. With regard to the Acme Wire Products case study, I didn’t show before and after data for three reasons. B2B Web Marketing Acme Wire Products Is it too recent to get results? ”). do appreciate it.
  • THE ROI GUY  |  TUESDAY, OCTOBER 7, 2014
    [Product] New Sales Training Helps Evolve B2B Vendors from Product Pitches to Value Selling
    Consisting of how-to training videos and advancing to a one-day instructor led workshop and certification program, the Value Expert Sales Training is designed to help sales reps improve their customer conversations, evolving from a typical company / product-focused pitch to a more collaborative and effective challenge / value-focused approach.
  • WRITTENT  |  WEDNESDAY, JUNE 11, 2014
    [Product] 7 Habits of Insanely Productive Freelance Writers
    'Maintaining productivity outside of an office environment can be difficult, especially for freelance writers who have no boss but himself or herself. You can change your daily routine to become insanely productive, though. What other habits help make you insanely productive? Plan Ahead. Task List. Research First. Outline.
  • PUZZLE MARKETER  |  THURSDAY, JUNE 28, 2012
    [Product] 15 Tips to Become Better in Your Career
    Read the The 4-Hour Workweek by Timothy Ferriss on ideas on personal automation and productivity. Work-Life / Productivity ask why automation develop mentors life-long learning networking productivity story telling the black swan thought leadershipHopefully you will find value in some of them and adopt them into your own career.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, FEBRUARY 3, 2012
    [Product] Why product knowledge is important for your business
    All too often individuals or businesses design the perfect website, they take the time to go through every minute detail to ensure that they have all the accurate product information for their customers, with the latest gadgets and technological wonders to go along with it. The same principal can be applied in today’s internet world.  Sales
  • PUZZLE MARKETER  |  MONDAY, JUNE 4, 2012
    [Product] How People Spend Their Time Online [Infographic]
    81% for getting weather information.78% for information on new products. Online Advertising Social Media Work-Life / Productivity google infographic internet online searchOriginally posted by Go-Golf.com , a Dubai Web Design and Web Application Development Company. The entire post was valuable so it has been shared in full below.
  • SAZBEAN  |  MONDAY, OCTOBER 29, 2012
    [Product] Use Product Promotions to Add Value on Your Blog—and Others
    No matter what niche you’re in, if your blog has a reasonably engaged audience, you’re probably the target for others who want to promote their new products. On the flip side, you may well target other bloggers when you want to promote your own blog products. News & Notes
  • VIDYARD  |  FRIDAY, AUGUST 29, 2014
    [Product] Back to Film School: Pre-Production Lessons to Make Your In-House Video Marketing Easier
    If I could only pass on one of these lesson to in-house video marketers, filmmakers, and everybody in between, it would be that an ounce of pre-production will prevent a pound of pain during shooting and editing. So, what can you do in pre-production to avoid a post-production freak out? Here are a few tips! 4A Medium/Wide Shot.
  • LEAD VIEWS  |  THURSDAY, NOVEMBER 18, 2010
    [Product] Is Your Lead Conversation Rate Satisfactory? Maybe It’s Your Product or Service
    If you’re seeing more of your hard-earned leads failing to progress efficiently through the funnel and if the final conversion rate is dropping, too, it’s possible your product or service isn’t meeting the buyers’ needs. Maybe we should be designing products and services customers really want to buy.  Clearing Up the Fuzziness.
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