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  • WINDMILL NETWORKING  |  TUESDAY, MARCH 25, 2014
    [Product] 7 Ways To Be More Productive On Social Media
    Ways To Be More Productive On Social Media by Tammy Kahn Fennell - Maximize Social Business. 'If you’re reading this, you’ve bought into the concept that social media is important for your business.  So, here are 7 ways to be more … Continue Reading.
  • MARKETING EDGE  |  MONDAY, FEBRUARY 8, 2010
    [Product] One Way to the New Mass Market
    Tags: marketing social media mass market product influencers reach mass market
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, MAY 23, 2011
    [Product] Why waste your money on B2B Social Media?
    Products & MarketsMany B2B professionals are still skeptical. Janet, a senior exec at one of our B2B clients, recently said to me, “Social media just doesn’t feel like an important area of investment for us. We’re not selling to consumers, we’re selling to hardcore business people. think we’d be wasting our time and money.”. Maybe not.
  • CROSS-CHANNEL CONVERSATION  |  TUESDAY, JANUARY 8, 2013
    [Product] [video] Q&A with Suresh Vittal, Neolane’s New Chief Product Officer
    Neolane rocked the marketing technology industry today, announcing that Suresh Vittal has joined the company in the newly created role of Chief Product Officer.  [Posted by Ed Hadley, Senior Marketing Manager, Neolane, Inc.] Industry News Ed Hadley Posts
  • CRIMSON MARKETING  |  TUESDAY, MARCH 11, 2014
    [Product] How To Transform Your Marketing Approach with the “Buying Center” Concept
    Other Interesting Topics Product Marketing 'As a marketer, you put a lot of effort into understanding your target market. You may hire top marketing firms to help you achieve clarity. You probably use market segmentation. The post How To Transform Your Marketing Approach with the “Buying Center” Concept appeared first on.
  • WEBBIQUITY  |  MONDAY, JULY 9, 2012
    [Product] B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk
    Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. Use cases: these are variations of case studies, focusing on a non-obvious use of a product or service rather than a particular customer experience. Image credit: Carla Zanoni.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2011
    [Product] Ecommerce Blogging: Product Page Linking Strategies
    Today we wanted to demonstrate how blogging can increase your search engine rankings for your product pages. Linking To Relevant Product Pages Within Your Article. It’s perfectly natural to link to various product pages that are relevant to that blog articles content throughout your article. Photo credit: idealaunch.
  • INSIGHTIQ BLOG  |  TUESDAY, JUNE 12, 2012
    [Product] 5 Ways to Increase Your Productivity
    Don’t multitask - This is a tough one for most of us but multi-tasking is perhaps the biggest detriment to productivity.  Harvard Business Review released a study in 2010 that found multitasking can lead to as much as a 40% drop in productivity. People often cite prioritization as a personal area of improvement. What do you think?
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 12, 2010
    [Product] What Product Lifecycle (PLC) Means for B2B Inbound Marketing
    One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Over the lifetime of a product or service, you go through different stages of introduction, growth, maturity, and decline. Tweet.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 27, 2011
    [Product] 5 Productivity Killers For Your Cold Calling Team
    Most people my team speaks to all day want have some collateral to review that gives them a good sense of the product/service and differentiators before they commit to an hour demo with a sales rep. Target market isn’t large enough - Your team should obviously have a sizable universe of companies/prospects to cold call into.
  • ENGAGE  |  FRIDAY, JUNE 3, 2011
    [Product] 7 Steps to Dealing with Information Overload
    Content Management information overload productivity resource management TwitterB e honest: How many tabs do you have open in your browser right now? And And how many times will you stop to check your email, IMs or Twitter while reading this post? So how do we do it all? How do we keep up? We don’t. We We can’t. We We won’t.
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Product] Howard Ting, Nutanix’s VP Marketing & Products: How To Leverage and Use Marketing Technology [Podcast]
    The post Howard Ting, Nutanix’s VP Marketing & Products: How To Leverage and Use Marketing Technology [Podcast] appeared first on Crimson Marketing. Marketing Technology Podcasts
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 22, 2013
    [Product] How to Create and Market a ‘Cool’ Product with Social Media
    These cool kids on the block, the got-to-have them products, speak to our sense of self and identity. This “cool product” says  something about who I am as person. So how do we as marketers help the market decide we have a cool product? First, you must ask yourself what is it about your product that makes it cool.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 20, 2012
    [Product] Raab Report: B2B Marketing Automation Vendors Are Making Incremental, Not Radical, Changes To Their Products
    One of my favorite parts about putting out a new edition of the VEST report is I get to dive into a pile of new data about industry trends. Think Scrooge McDuck and his pool filled with gold coins. Indeed, with 208 data points on 22 vendors, there’s so much data that it’s a challenge to make sense of it. The actual average is 1.41.) New channels.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 12, 2013
    [Product] Why Advocates Should Be Part Of The Modern Marketer’s Strategy
    As a consumer, you didn’t make your movie, dinner or contractor decisions based on what some marketing flak had to say — you got first-hand opinions from your peers.   ‘ Your customers are Yelping your product right now. Here’s a fun exercise. On your way to dinner, you probably compared restaurant reviews on Yelp.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 7, 2013
    [Product] 5 Common Inside Sales Roadblock's That Can Deter Productivity And Success
    Solution: Asking them if they know that your product is cheaper, faster, newer, etc. This can be difficult for BDRs because we want to give some product information but not too much while speaking. Everyone has months that are up and down due to holidays, vacations, changes at work, you name it. could spark your prospect’s interest.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 9, 2013
    [Product] 8 Ways to Spice Up B2B Social Media Marketing for a Boring Product
    'Artillery B2B Marketing Blog > The Forward Observer B2B companies who think their product is too boring for social media are missing something. It''s not the product that''s boring. B2B social media marketers sometimes think that their product or service is not sexy or interesting. It could be the social media.
  • VOLACCI  |  THURSDAY, FEBRUARY 27, 2014
    [Product] Lazy or Crazy [Ben's Productivity Podcast]
    productivity , podcast 'Transcript: Hi, welcome back to the podcast. Today is Thursday again and I want to share with you Thinking Thursday''s topic and that is: Are you, as a leader, lazy or crazy? And, whenever I find myself in a situation as a leader, I am always looking at those two things. are you crazy? Ben Finklea, CEO Volacci.
  • ACHIEVE MARKET LEADERSHIP  |  WEDNESDAY, DECEMBER 21, 2011
    [Product] We Are All Mobile
    Products & MarketsBy Judy Hopelain and Jim Lightsey. Jim and Judy recently led a panel discussion at the Silicon Valley chapter of the American Marketing Association on Mobile Marketing. This article is based on preparation for and takeaways from that discussion. Today, less than 30% of company websites are optimized for mobile access.
  • AD YOUR COMMENT HERE  |  FRIDAY, MAY 11, 2012
    [Product] Infographic of the Week: 12 things to do after you write a new blog post
    Content Production Infographics blogging infographic SEO writingThere’s still work to do after you get the writing done on a new blog post. Afterall, you want to get this in the hands of as many people as possible, right?
  • VOLACCI  |  WEDNESDAY, JANUARY 22, 2014
    [Product] Sales Systems [Ben's Productivity Podcast]
    sales systems , productivity 'Today''s tip: Build sales systems supported by your processes. Transcription Hi this is Ben, welcome to the podcast, episode five. This is a quick two-minute podcast that helps executives think and be more efficient with their businesses. Things like that are some of those 10. How do you onboard and train them?
  • VOLACCI  |  FRIDAY, NOVEMBER 15, 2013
    [Product] Increase Productivity With Mac Keyboard Shortcuts
    Though mice and trackpads are great for doing sensitive stuff like design, when used correctly, keyboard shortcuts save time and boost productivity. productivity 'Did you know that in the early days of computers, the mouse didn''t exist? Everything was done by keyboard. Convenient, time saving shortcuts. Full screen:  Ctrl + ? Using ?
  • THE EFFECTIVE MARKETER  |  TUESDAY, SEPTEMBER 20, 2011
    [Product] How An Old School Product Leveraged A New Mobile App
    It has been out for a couple months now, the new myStain app from Clorox, but only now I have seen an interesting account of the marketing campaign and results highlighted in  an article from MarketingNews (an AMA publication, requires registration). What a great way to connect with customers and refresh their perception of your brand.
  • WRITTENT  |  TUESDAY, JANUARY 21, 2014
    [Product] Save Time Blogging: 15 Proven Productivity Hacks
    Not necessarily – they’ve probably just mastered the art of productivity. Perhaps the worst thing you can do for your productivity is stopping to self-edit. Every writer has a magical state of total productivity – for convenience’s sake, we’ll call it the zone. 'How long does it really take to create content?
  • SAZBEAN  |  MONDAY, JANUARY 17, 2011
    [Product] 7 Social Media Monitoring Essentials
    Even if people aren’t talking about your products or company, they’re probably having conversations that would be helpful — either for product development, customer service or marketing. Competitors’ Product Names – For more market research, also monitor for your competitors’ product names.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 24, 2014
    [Product] Does Social Media Make You More Productive In the Workplace?
    But when it becomes part of your business, does that ultimately lead to more or less productive employees? According to a study by Microsoft, 46 percent of workers say that their productivity has greatly or somewhat increased because of social media use … Continue Reading Does Social Media Make You More Productive In the Workplace?
  • PUZZLE MARKETER  |  THURSDAY, JUNE 21, 2012
    [Product] What is Your Leadership Style?
    Work-Life / Productivity g5leadership john maxwell leader leadership strategy the leadership challengeAs a young leader I’ve been observing how others treat their peers and subordinates. In fact, before I was a leader I was already identifying how I would and would not lead, when I had people to follow me. What’s yours?
  • ENGAGE  |  MONDAY, JANUARY 30, 2012
    [Product] How to Become a ‘Rockstar’ Web Developer (Without the Risk of Fatal Bus Accidents)
    Sure you have 30 minutes less time to do your normal work, but if the rest of your day is more focused and productive, then everything works out in the end. Content Creation Best Practices productivity Training Web DevelopmentM usicians do some crazy stuff. And they never enjoy it. They aren’t melodic, interesting, or even pretty.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 12, 2012
    [Product] What Marketers Need to Deliver the Right Product, Right Place & Right Time
    It’s still about the right product, the right place and the right time. Right Product. Thanks to tracking and reporting tools, product marketing is no guessing game. You can actually see what products and services buyers are interested in, as well as gauge how they feel about the products they’ve already purchased.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Product] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    We featured demos of our newest product advancements and even had some of our Customer Champions on hand to answer questions. Product and Industry 'Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. Let’s recap some of our favorite sessions from Wednesday, our final day of Summit. Robot emails.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 29, 2011
    [Product] 15 Posts on Why Cold Calling Is On Its Way Out the Door
    Filed under: Sales 2.0 , Sales Intelligence Tagged: B2B , b2b sales , cold call , cold calling , Sales 2.0 , sales productivity , social media. Sales Intelligence B2B b2b sales cold call cold calling sales productivity social mediaEvery morning I arrive to work, I spend about an hour or so scouring the discussion boards of LinkedIn.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, OCTOBER 29, 2009
    [Product] Online Advertising Passes TV Advertising in UK
    The trend to online advertising is matched by the trend toward more cheap-productions reality TV. Products & MarketsIn a recent article in eMarketer points out that Online advertising spending in the UK now exceeds TV advertising.  They report that the UK is the first major country to reach this mark.
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 22, 2012
    [Product] Content production? Danish companies have it right
    With content marketing exploding onto the scene of mainstream B2B marketing in 2012 marketers everywhere scramble to re-adjust marketing plans to reap the benefits more comprehensive content strategy and content production. The no-nonsense Danish approach to content production. The post Content production?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Product] The Best Product Videos Ever (and Why They Make You Buy)
    'I could watch product videos all day long. If possible, I''d watch the length-equivalent of The Godfather Part III in product videos at work (assuming they were good enough and my boss allowed it). thought I''d save you the effort and curate some of the best videos I''ve found for marketing a product or new release. splashy?
  • MARKETING EDGE  |  SUNDAY, AUGUST 16, 2009
    [Product] Four Things That Can Kill Social Media
    Tags: advertising blogs product reviews social media dies trust
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 14, 2014
    [Product] Useful Tools for Happier and More Productive Social Media Writers
    That wouldn’t be a bad thing if they were productive through all that time on the computer, but time wasting is a problem. 'Many social media writers spend too much time writing a single post.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Product] Innovation in the Nation
    Product and Industry 'Author: Phil Fernandez This is my favorite week of the year. No, it’s not my birthday and I am not headed out on vacation. Welcome to the 2014 Marketo Marketing Nation Summit. Welcome to Innovation in the Nation. But the reality is that we are at the very beginning of this marketing transformation. Phil Fernandez.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 22, 2012
    [Product] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    have had many conversations where I have heard the other person tell me that they’ve never had to actively market their products and services before. The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. Marketing keeps you in sales.”
  • LOOPFUSE  |  MONDAY, NOVEMBER 14, 2011
    [Product] Turn your product into your marketing with LoopFuse Custom Events
    This last weekend marked the release of LoopFuse v3.34.  This new release includes deeper integration for custom events within the LoopFuse feature set to include a new custom event dashboard, integration of custom events within lead nurturing programs, and scoring rules based on custom events. Custom Events Explained. Custom Events Dashboard.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 6, 2013
    [Product] #BADMarketing presented by Crimson Marketing
    BADMarketing branding create brand market your product marketing mix marketing product strategy to market strategy what is market strategy 'The Economist is one of the best publications for business news and international politics. This is really some #BADMarketing. How do you feel about this piece of direct marketing? .
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Product] Product Showcase: Private Connection Cloud
    Product Showcase Best Connections Customer Relationships Databases Geography Lodato Marketing Network Network Hardware Resale Personal Connections Pipeline Private Connection Private Connections relationship Sales And Marketing Senior Vice President Success Rate Targets Unprecedented OpportunitiesRead the full story here.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Product] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    Let them experience what it would be like to use your product/service. If you aren’t proud of the product, you’ll have a hard time selling it. Look for a great product, happy customers, a big market, and a winning team. Product and Industry All in all, it was an unequivocal success. it was time to kick back.
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 17, 2012
    [Product] MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals
    In short, content production has become and will continue to be a major piece of the marketing mix for B2B marketers. Content production is being outsourced more this year than last. Business to Business content production B2B content marketing Marketing MarketingProfsMore budget is being spent on content marketing.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, MAY 22, 2013
    [Product] [Video] 3 Doable Strategies to Increase Sales Productivity
    If you want to increase sales productivity and get much more done, here are a couple strategies to improve time management skills: Block your time out. 'If you''re like everyone else these days, you''re overwhelmed with way too much to do and not nearly enough time to get it done. Being online much of the day isn''t good for us.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 10, 2013
    [Product] Why We Need to Reverse-Pimp Our Products Like McDonalds
    'McDonald’s Canada released an online video ad that showed the truth about how they market their products. B2B marketers should sit up and take note of why it was successful, and what it means for business-to-business marketing. Many years ago when I lived in San Francisco, one of my friends was a food photographer. million views.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 28, 2012
    [Product] Pushy or Persistant: Is There a Difference When it Comes to Salespeople?
    Unless maybe they are the only one who sells that particular product or service, which would be rare. Tagged: B2B , b2b sales , customer 2.0 , Sales , Sales Intelligence , sales productivity , sales prospecting. Sales Sales Intelligence sales productivity sales prospectingIf your follow up it not intrusive, it is persistance.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 8, 2011
    [Product] The Problem with Kids: How Your Products and Services are Truly Perceived
    B2B Lead Generation | Why your products and services are like your kids. Comparing kids to a company’s products and services works. When David Meerman Scott said to his boss at Thompson, “ No one cares about our products and services. They’re proud of their fine products and services. adore my kids.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 3, 2011
    [Product] The Problem with Kids: How Your Products and Services are Truly Perceived
    B2B Lead Generation | Why your products and services are like your kids. Comparing kids to a company’s products and services works. When David Meerman Scott said to his boss at Thompson, “ No one cares about our products and services. They’re proud of their fine products and services. adore my kids.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 13, 2010
    [Product] The Problem with Kids: How Your Products and Services are Truly Perceived
    Comparing kids to a company’s products and services works. When David Meerman Scott said to his boss at Thompson, “ No one cares about our products and services. &# what his boss actually heard is “ Your kids are ugly.&# They’re proud of their fine products and services. I adore my kids. Great kids.
  • FUNNEL FOCUS  |  MONDAY, JANUARY 21, 2013
    [Product] Breaking News: Eloqua Acquisition Irrelevant to Mid-market
    B2B Marketing News and Product Development Eloqua Acquisition Marketing as a Service Marketing AutomationWhy consolidation isn't a cure for the big picture challenges organizations face with sales and marketing technology. Marketing automation software has arrived at this destination. Why is that?
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 9, 2012
    [Product] The One Day Business Plan Worksheet
    Two thoughts… 1) DocStoc.com offers marketers a great channel to distribute your marketing material or product information. Lead Generation Social Media Work-Life / Productivity business plan entreprenuer lead generation small business startupThis site offers documents both free and through their monthly payment plan.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Product] Why Product Launch Plans Need to Include Social Networking
    recently provided some marketing consulting and services for a technology start-up about to launch a new product. They contacted me with little time to spare before their intended product launch at an industry event. “We haven’t done much – we’ve been very busy with product development.” Tweet.
  • SAZBEAN  |  THURSDAY, NOVEMBER 10, 2011
    [Product] Five great examples of product page copywriting
    While product page design has improved in the past few years, an often neglected area is sales copy. common mistake is to simply place the manufacturer’s product descriptions on pages. News & Notes
  • SAZBEAN  |  FRIDAY, NOVEMBER 25, 2011
    [Product] 10 Productive Tasks You Should Be Doing On Google+ Right Now
    So the following list of things that you should be doing on Google+ will keep you both productive and effective, not just entertained. – 10 Productive Tasks You Should Be Doing On Google+ Right Now by Neil Patel. Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. Fair enough.
  • VOLACCI  |  MONDAY, MARCH 31, 2014
    [Product] Setting a Personal Tempo [Ben's Productivity Podcast]
    So if you''re jet-lagged by two or three hours every single week, you''re setting yourself up to be tired which means you''re going to eat more, you''re going to need more caffeine and it really saps your productivity and your energy. Stick to your schedule as you will benefit from the consistency podcast , productivity
  • VOLACCI  |  FRIDAY, MARCH 21, 2014
    [Product] Business Tempo [Ben's Productivity Podcast]
    Keeping a Steady Business Pace is Crucial to Daily Operations productivity , podcast 'Transcript: Hi, welcome to the podcast. wanted to talk today about setting a business tempo. This is something I learned about in the Rockefeller Habits book and you''ll hear me talk about a lot of things that I learned there.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 16, 2011
    [Product] Making Marketing Agility Cool
    Winning companies are defined today not by their product and service offerings but by the manner in which they respond to the needs of their consumer. Innovation Marketing Social Media Strategy adaptive marketing agile marketing Marketing Agility Predictive Marketing Product development Real-Time MarketingNow that’s cool.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 12, 2011
    [Product] Selling new products – 5 success factors for training your sales force
    If your company is like most, you will launch more new products in the next five years than you did in the previous ten. These products will be expected to produce significant revenue and some may be “bet-the-company” entries to the market. Talking about a product and selling a product are two very different things.
  • ACHIEVE MARKET LEADERSHIP  |  WEDNESDAY, APRIL 13, 2011
    [Product] Three Ways to Fail at Solutions Marketing
    Suit up, shake hands, and deliver a speech about the technical superiority of your product. The Wrong Focus: They were repeating the chorus “my product rocks,” which is the wrong song to sing. Their usual tactic was to leap-frog over the competition on technical issues…which then leads to bidding wars over product features and options.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JANUARY 7, 2013
    [Product] Product Showcase: People Alerts for InsideView Relationship Manager Edition
    InsideView recently announced a new edition of our flagship application to tailor customer intelligence to the account managers responsible for renewal and up-sell business. In a press release this morning, we showcased the newest feature for the Relationship Manager Edition of InsideView: People Alerts. People alerts deliver that advantage.
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 7, 2013
    [Product] Wednesday Inspiration
    Get Inspired branding business quotes it product marketing marketing new products marketing product strategy new product marketing new product to market 'When you’re really proud of your work, it’s hard to hear any feedback that isn’t positive. Image: Courtesy of Strategy Lab.
  • ENGAGE  |  THURSDAY, JUNE 30, 2011
    [Product] The Only 5 Content Marketing Metrics that Matter
    Measurement and Analysis Content (media) Content Marketing Content Marketing Metrics Measurement productivity resource management“W hat gets measured gets done.” This adage steers every hand writing a to-do list in every profession. But what if what we’re being measured on is unclear, misguided, or just plain worthless? Great.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 29, 2014
    [Product] Are You Losing Out on Successful Mobile Marketing Campaigns? [Infographic]
    Too many clicks, too much typing, poorly optimized product browsing — is there any better way to convince your customers  not to buy? Link directly to featured products from your emails — don’t make them search your site. Corporate Marketing Infographics Product Marketing 'Text from Infographic: . Only 3.3%
  • B2B VOICES  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Product] Content Management Lessons Learned
    Make sure you actively reach out to the people who can give you the most help, whether in HR, products, research or marketing. Leverage partners and vendors : Your company buys a lot of products and services from vendors (or you’re a vendor with lots of customers); are you leveraging them to help you share your stories?
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 23, 2013
    [Product] Apple’s Big Product Announcements
    'We all get pretty excited when Apple makes new product announcements and yesterday wasn’t any different. The video drove home the point that no one designs products better than Apple. And in our opinion, they really have the products to back that claim up this time. ton of new updates and products from Apple.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 22, 2014
    [Product] 5 Ways To Be More Productive on Instagram
    Ways To Be More Productive on Instagram by Tammy Kahn Fennell - Maximize Social Business. 'You’ve heard the news: people who are in the 18 to 24 age range spend more of their time engaging on Instagram. But is there really a business case for this visual social platform?  They think so. Instagram for Business from Instagram on Vimeo.
  • CEEKUE  |  FRIDAY, SEPTEMBER 3, 2010
    [Product] Customers Do Not Like Your Products
    Do you still think your customers like your products? Your customers do not like your products. Because buying products means stress: do I make the right decision to buy? am I buying the right product? In that case I have news for you. They don’t. They also do not like to buy them. am I not paying too much?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 19, 2013
    [Product] Pop Quiz: 2013 Tech World History
    Product and Industry 'Author: Maggie Jones It’s pop quiz time! 2013 was a huge year in the tech world. Content marketers learned to love Google’s algorithms and Gmail tabs , the word “wearable” became a noun, startups were bought, and startups were sold.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Product] #BADMarketing presented by Crimson Marketing
    BADMarketing create brand how to use social media it product marketing marketing mix marketing new products marketing product strategy social media communications to market strategy what is market strategy But there’s more than a fine line between racy and racist:  . Obviously #BADMarketing. .
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 27, 2013
    [Product] B2B Marketing and the Cheap Tchotchke Mistake
    Filling my hotel room with cheap junk is not a good way to make me think fondly of you or your product. The promotional product business was a $15.6 Save the t-shirts and other wearable products for your booth, not a gift bag. was astounded by the number of branded products with no information about the company.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 2, 2013
    [Product] Does Your Product Need a Pick-Me-Up?
    'How do you know if it’s time to give your product or service a facelift? Fortune 500 businesses have tons of data and product marketing analysts to help them decide, but what’s a small business to do? If your product has become stale or no longer meets a customer’s needs, this is a risk. Good question. How do you know?
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 24, 2011
    [Product] 10 Sales Posts to Kick Off the Week
    Tagged: B2B , b2b sales , Sales , Sales 2.0 , sales productivity , sales prospecting , social media. B2B b2b sales Sales sales productivity sales prospecting social mediaTimes are tough these days with the economy and many of you may be feeling the slow, turtle-pace of sales in your business. Deal Stalled? – The Sales Blog.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 13, 2011
    [Product] Is Lady Gaga and your Brand a good match?
    Recently a client of Networked Insights approached us about exploring a celebrity endorsement and/or a product placement with the pop music star Lady Gaga. Music videos too have grown to be about a $15 million product placement industry, allowing brands to align their products with artist that appeal to their target consumer.
  • HUBSPOT  |  THURSDAY, DECEMBER 27, 2012
    [Product] The 5 Questions You Should Ask to Nail Your Product Messaging
    In 1990, Coors Brewing introduced a revolutionary new product. The answer could have been uncovered -- and avoided -- had Coors simply conducted more message testing prior to the product launch. The following questions have helped us product marketers at HubSpot in past message testing: Tell me about your department goals.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 9, 2012
    [Product] #Sales #Productivity – Getting More Bang for Your Buck
    While many B2B sales executives do not realize it, sales volume and sales productivity are not the same thing. Without good sales productivity, it can cost a company quite a bit of overhead to make just one sale. However, with good sales productivity, it can lower your business costs and increase profits. It’s not about you.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 9, 2012
    [Product] #Sales #Productivity – Getting More Bang for Your Buck
    While many B2B sales executives do not realize it, sales volume and sales productivity are not the same thing. Without good sales productivity, it can cost a company quite a bit of overhead to make just one sale. However, with good sales productivity, it can lower your business costs and increase profits. It’s not about you.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 23, 2012
    [Product] Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation
    These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations. demand generation systems marketing software product reviews b2b marketing automation vendor rankings Raab VEST report large company marketing automation
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 28, 2011
    [Product] 4 Ways Google+ Hangouts Can Increase B2B Productivity
    It is definitely poised to help businesses increase productivity through new ways of working and collaborating. Here are four ways that using Google+ Hangouts can increase productivity within your organization. Do you have any clever ideas for using Hangouts to increase productivity? And it doesn’t stop there.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 26, 2014
    [Product] How to be useful, despite your smartphone addiction
    want to be productive and present, and although the move to ditch the phone seems drastic to some, there are ways for you achieve the same– even with your smartphone. Unfortunately, it also keeps his productivity at bay. Unfortunately, it also keeps his productivity at bay. 'By Mars Dorian, {grow} Contributing Columnist.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 26, 2012
    [Product] Building a B2B Marketing Brand Advocate Army
    Has deep expertise in our product. Voices innovative product ideas. Here’s a list of the benefits that our Champions can get: Access: Meetings with our product and marketing teams to give exclusive feedback. Previews: Early previews of products, features, and releases when available. Blogs about experience with Marketo.
  • CLIENT BRIDGE  |  TUESDAY, MAY 24, 2011
    [Product] Using Social Media to Launch and Promote a Product
    From JeffBullas.com, here's a look at how anyone can launch and promote a product, using only social media. These tips are adapted from Guy Kawaski's launch and promotion of his book, Enchantment The Art of Changing Hearts, Minds and Actions. Facebook Kawaski built a fan page specifically for his book.
  • MARKETING EDGE  |  WEDNESDAY, DECEMBER 28, 2011
    [Product] 2012 Social Media’s Adolescence
    marketing social media social media productivity social media time management social media time suckTime 16:24 Just like a 1960s father complaining about his teenage daughter being on the telephone constantly, social media is entering into its adolescent phase with some growing up to do. Quick and to the point.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 1, 2013
    [Product] How to Improve Relationships with Customers You’ve Already Won
    simple way to increase B2B sales productivity is to follow up with customers post-sale and offer them new services to build on your existing relationship. Come prepared to offer additional products. Keep up with constant communication with customers, cater to their needs and always offer them new products.
  • AD YOUR COMMENT HERE  |  FRIDAY, SEPTEMBER 10, 2010
    [Product] Does a Content Production Strategy Have a Place in Manufacturing?
    It may also feel like “content&# is hard to come by in many manufacturing settings – content that will draw people to your company, your products, your people.  These are both very product-centric activities that are close to buying phase. One of the best ways to achieve this is through content production.  Videos.
  • LOOPFUSE  |  MONDAY, JULY 16, 2012
    [Product] Replay of our most recent product training session [Video]
    If you want to learn about marketing automation and how we do it, then watch this replay of our product training session from last week.  This is an overview of the entire product and we’ll be doing specific sessions on lead scoring, setting up email nurture flows, web analytics, etc. in the future.  Enjoy!
  • NNC SERVICES  |  FRIDAY, FEBRUARY 1, 2013
    [Product] How to Create B2B Product Messaging that Resonates with Buyers
    One area of storytelling that I briefly touched upon was product positioning. d like to further explore that subject, in particular, how product positioning and messaging impact the effectiveness of your marketing campaigns. Your company can have the best product in its.
  • VIDYARD  |  THURSDAY, AUGUST 29, 2013
    [Product] Video Production 101, episode 3: Lighting up your video content
    'Moving on along with our five part Video Production series, I’m proud to present the latest episode all about lighting. The post Video Production 101, episode 3: Lighting up your video content appeared first on Vidyard. Want to learn more? Enjoy it all from the cockpit of your own spaceship!
  • CEEKUE  |  TUESDAY, JANUARY 18, 2011
    [Product] The 100 Best Products
    The Congoo.com‘s NewsCircles service is in PCWorld’s The 100 Best Products list. NewsCircles was in The 100 Best Products of 2007 list. Not Impressed I don’t know about you, but I am not very impressed by a product being in a 100 best products [.]. Sounds good, but there is a hidden snag. Four years ago.
  • B2BBLOGGERS  |  THURSDAY, AUGUST 9, 2012
    [Product] Three Steps To Create Awesome Product Content
    Convey the point of your product or service in an attractive way. Explain to the reader what they need to do next in order to obtain your product or service. Particularly if you’re offering a complicated product like a SaaS platform or a B2B consulting process, the importance of simplicity in your Point cannot be understated.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 7, 2011
    [Product] The Objections Meeting
    At any point of a sales cycle a prospect may have an objection or a series of objections as to why they can’t or won’t be interested in your product. Having these increases sales productivity. Every product or service has to know how they are positioned against these objections. What is a sales objection meeting?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  FRIDAY, FEBRUARY 24, 2012
    [Product] Never Fall In Love with Your Own Product/Service
    Your job in sales, regardless of your product, service, or solutions, is about creating value for your clients. Today's never-ever sales post is from Anthony Iannarino , writer of the popular TheSalesBlog.com & CEO of Solution Staffing. My first real job in sales was for a 4 billion dollar international staffing firm. What did I learn?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 10, 2013
    [Product] Best Way to Reach Out to Bloggers? Read This BEFORE Reaching Out!
    Blogger Outreach Blog blogger brand Clothing Free product outreach Twitter Yoga 'What is the best way to reach out to bloggers? In honor of the bloggers who … Continue Reading Best Way to Reach Out to Bloggers? Read This BEFORE Reaching Out! Featuring Contributions from Global Thinkers. Comments Stop pitching dreck.
  • E-QUIP  |  SATURDAY, APRIL 6, 2013
    [Product] Tracking Your Time Can Be a Real Wake-Up Call
    'Shortly after being appointed operations manager several years ago, I enrolled myself and my management team in an intensive productivity training program. We learned a lot about ourselves and each other, and acquired several techniques for maximizing our productivity and performance. Productivity Strategy Not necessarily.
  • VIDYARD  |  MONDAY, DECEMBER 2, 2013
    [Product] 3 Ingredients for Amazing In-House Video Production
    Explaining just how they run their inspiring video content machine, here’s what Paull had to tell us: When it comes to running video production in-house, Paull has outlined the secret formula to getting started. Share some of your video production hacks in with a comment below. Step 1: Hire the right, talented people. Rock on!
  • ENGAGE  |  TUESDAY, MAY 22, 2012
    [Product] Things I Learned from Analyzing My Last 1,000 Tweets
    Not only does the pace of your production make you more relevant, but each Tweet is a chance to connect with someone. Measurement and Analysis Best Practices Building Community Content (media) Content Marketing productivity Social Media social media optimization Tactics TwitterAnd in the process, we lose a ton of potential insight.
  • ACHIEVE MARKET LEADERSHIP  |  FRIDAY, NOVEMBER 30, 2012
    [Product] Driving Direct Sales with Social Media
    Interactive Products & MarketsAccording to a recent study , customers who interact with a brand via social media spend 20-40% more with that company than other customers.  With the right marketing strategies in place, you can actually drive direct sales from social media. What are you doing to drive direct sales via social media?
  • ENGAGE  |  TUESDAY, FEBRUARY 14, 2012
    [Product] The New Online Video Landscape (and How to Take Advantage of it)
    An ad might induce a person to purchase a product (once), but compelling content will start a conversation with a viewer that gets them to share your video with others and come back for more. That said, framing a shot correctly, running good audio, quality lighting and all the other rules of film production should generally be followed.
  • ENGAGE  |  MONDAY, SEPTEMBER 12, 2011
    [Product] Why Distractions Mean Failure in Football and Marketing
    Imagine this: turn off Outlook for 45 minutes out of every hour and watch your productivity improve. Content Strategy Best Practices Building Community Content (media) Content Marketing productivity Quality relationships resource management Social Media technologyDistractions are the primary reason for losing football games.
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, JANUARY 25, 2010
    [Product] Mistaking a Habit for Brand Loyalty
    Products & MarketsThese days, brands are looking for loyalty wherever they can find it. With consumers increasingly careful about spending, and even health insurance being seen by some as discretionary, brands need to hold onto as many customers as possible. Think about it. birth, marriage, divorce). Have questions or comments?
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JULY 19, 2010
    [Product] Let B2B Marketers Know About Your Product — Sponsor This Blog
    When you purchase a weekly sponsorship, I’ll write a post about your product or service, which will run as the first post of the week. You can purchase the app, WeiWatch Timer , that got Wei Gan ( @ganjianwei ) the job at Box — it’s a pretty cool time keeper that comes bundled with a really addictive game.).
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