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  • DOCALYTICS  |  TUESDAY, APRIL 28, 2015
    [Product] Product Update: Timeline + Notifications
    Marketing Sales ProductHave you ever been heading into a meeting or a call and wanted to get up-to-speed on with the person with whom you are going to be speaking? Most of us have, and to that end we launched features last week that will allow you to quickly know what content a prospect has viewed in a more consolidated view.
  • HUBSPOT  |  THURSDAY, DECEMBER 27, 2012
    [Product] The 5 Questions You Should Ask to Nail Your Product Messaging
    In 1990, Coors Brewing introduced a revolutionary new product. The answer could have been uncovered -- and avoided -- had Coors simply conducted more message testing prior to the product launch. The following questions have helped us product marketers at HubSpot in past message testing: Tell me about your department goals.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 4, 2013
    [Product] 13 Tips For Increasing Sales Productivity in 2013
    Make a resolution to be more productive in 2013. Follow these 20 tips, and you’ll see your sales productivity will skyrocket. Asking, “let me know if you have any connections that may be interested in my products,” will beget silence. Take Personal Time  If you are overworked, you will not be as productive.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 14, 2014
    [Product] Useful Tools for Happier and More Productive Social Media Writers
    That wouldn’t be a bad thing if they were productive through all that time on the computer, but time wasting is a problem. Many social media writers spend too much time writing a single post.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Product] Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast]
    Highlights include: Audience first: At the core of Paul’s message is that data is not just for targeting and optimization— it should be the foundation of your product marketing, from which your creative and content flow. Then he shows us how they adapted their product marketing in response to those insights across multiple marketing channels.
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [Product] Productivity Tools and Techniques to Stop Wasting Away Your Workday
    Yesterday, when I started researching this post, I received a link from a colleague of mine to a research study which concluded that looking at pictures of cute dogs, kittens, baby pandas, and other bundles of happiness can actually improve your productivity. However, these images can only help with your productivity so much. Signals.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 27, 2013
    [Product] 5 Social Productivity Hacks For The Workplace
    Social Media Productivity Facebook Facebook group HipChat Instagram MarketMeSuite Social Media Marketing Social network Twitter Featuring Contributions from Global Thinkers. Related Stories How to Scale Your Social Media Writing Team The Anatomy of a Well-Executed Mobile Facebook Contest How do YOU Define Social Recruiting?
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 24, 2014
    [Product] Does Social Media Make You More Productive In the Workplace?
    But when it becomes part of your business, does that ultimately lead to more or less productive employees? According to a study by Microsoft, 46 percent of workers say that their productivity has greatly or somewhat increased because of social media use … Continue Reading Does Social Media Make You More Productive In the Workplace?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Product] 6 Lessons to Help You Launch a Product Like Apple
    If you''re holding an event to introduce a new product, start doing walk-throughs a week before the big day. You can''t just roll out a product. You need to attach that product to a bigger story. But the 5S is made for Apple loyalists, the folks who buy every new product from Apple, just because. Then rehearse some more.
  • VIDYARD  |  MONDAY, JULY 18, 2016
    [Product] Video Marketing How-To: Getting the Most From Your Video Production Agency
    This week we want to share a few tips for working with a video production agency, and getting the most value out of both your time and theirs. But that goes both ways — if you have a large budget, make sure you’re getting your money’s worth, and ensure you’re working with an agency that can handle that kind of production. First Name*.
  • FATHOM  |  THURSDAY, MARCH 27, 2014
    [Product] LinkedIn Eliminates Products/Services Tabs in Lieu of Showcase Pages
    LinkedIn recently announced that it will discontinue the Products & Services tabs on April 14th in favor of the Showcase pages it released back in November 2013. Showcase pages act as an extension of your company, particularly useful if your company has multiple product/service lines, brands or business initiatives. link].
  • HUBSPOT  |  WEDNESDAY, MARCH 23, 2016
    [Product] Tired of Ecommerce Product Returns? Try a More Lenient Policy
    By requiring that products be returned for refund or exchange before a certain number of days pass, customers are likely to let the deadline pass without realizing. In fact, unless a product doesn’t fit or has the potential to cause harm, most will develop an affinity for it. What if the opposite were true? The Endowment Effect.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, SEPTEMBER 5, 2014
    [Product] Celebrating InsideView’s 100th Product Release
    Customer Success InsideView Culture Product Showcase A number is just a number, right? The number 36 or 82 or 108 have no more significance than the number 100, right? Well then why do we celebrate Sweet 16s and 50th anniversaries and terrible twos?
  • INFER  |  TUESDAY, AUGUST 2, 2016
    [Product] Sean Zinsmeister Discusses All Things Product, Predictive, and ABM
    Sean and Hana chatted about why product marketing should be the core of your content marketing strategy, the underlying truth about ABM that no one talks about, and how businesses are using predictive analytics help companies determine where to spend their marketing efforts and identify valuable untapped whitespace. Episode breakdown: .
  • HUBSPOT  |  TUESDAY, JANUARY 12, 2016
    [Product] How to Disagree Without Being Disagreeable: 7 Tips for Having More Productive Discussions
    The most important thing to remember is that there is a big difference between healthy, productive disagreements and heated arguments. George S. Patton once said : "If everyone is thinking alike, then somebody isn't thinking.". In business, stirring the proverbial pot can be a good thing. Or will it help you command attention? The lesson?
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Product] May Brings New Products and Updates from Google
    While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. AdWords #StepInsideAdwords Livestream and New Product Rollout. Goodbye Queries Report. their banners ads.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 8, 2014
    [Product] Fixing my 2 biggest business problems – Locally unknown and a great product to offer
    Jeff Ogden , President of Find New Customers and winner of many marketing awards is very well known nationally, but unknown locally. Since I was the Creator and Host of Marketing Made Simple TV and I interviewed so may famous people, the world knows Jeff Ogden, but Tampa area does not. What can I offer to help local businesses? What do you think?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 28, 2013
    [Product] 3 Steps that Helped Skyline Exhibits Increase New Product Sales by 18%
    It was a smart move, considering that Skyline: Became the smallest company ever to win the Product Development and Management Association’s prestigious Outstanding Corporate Innovator Award in October 2012 – joining the ranks of companies like Harley-Davidson and FedEx. Increased sales from new products from 6% to 24%. Risk involved.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 23, 2013
    [Product] Apple’s Big Product Announcements
    We all get pretty excited when Apple makes new product announcements and yesterday wasn’t any different. The video drove home the point that no one designs products better than Apple. And in our opinion, they really have the products to back that claim up this time. longer Apple video viewing. What more could you ask for?
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Product] Prose, Bullet Points and Journalism: How to Write Product Page Descriptions that Sell
    This is especially true for ecommerce managers and online store owners looking to boost conversions on product pages via product descriptions. As businessmen and women by profession, rather than writers, many ecommerce professionals often ask about how to optimize product descriptions. Simple Formula for Product Descriptions.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 12, 2012
    [Product] What Marketers Need to Deliver the Right Product, Right Place & Right Time
    It’s still about the right product, the right place and the right time. Right Product. Thanks to tracking and reporting tools, product marketing is no guessing game. You can actually see what products and services buyers are interested in, as well as gauge how they feel about the products they’ve already purchased.
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 22, 2012
    [Product] Content production? Danish companies have it right
    With content marketing exploding onto the scene of mainstream B2B marketing in 2012 marketers everywhere scramble to re-adjust marketing plans to reap the benefits more comprehensive content strategy and content production. The no-nonsense Danish approach to content production. The post Content production?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Product] 13 Types of Product Content Sales Needs to Close More Deals
    While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. 13) Product Digest Emails.
  • NUSPARK  |  TUESDAY, JUNE 24, 2014
    [Product] Video Marketing; A recap of the potential platforms and placements for promoting your product video
    The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the  silver bullet  technology that will help them effectively promote their product, ideally resulting in a healthy and sustainable expansion of their bottom line. A brave new world is upon us. This is where video marketing enters the fray.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Product] The Best Product Videos Ever (and Why They Make You Buy)
    I could watch product videos all day long. If possible, I''d watch the length-equivalent of The Godfather Part III in product videos at work (assuming they were good enough and my boss allowed it). I''m guessing you may want to watch many of these videos too but may not have that much time on your hands? Not to worry. splashy? series.
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 30, 2014
    [Product] Focus on Productive B2B Marketing and Sales Activities
    However, if there is one thing that was a barrier to more success, it is the insidious habit of focusing on non-productive activities. By the way, if you want to understand the value of practicing intense focus on productive activities (FOPA), think about the last time you were heading off to a vacation. Carpe New Year!
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Product] Apple's Product Videos: Corporate Fluff or Brilliant Mission Statements?
    Apple introduced a bunch of new products this week , including a new Mac Pro, new Mac operating system, a new streaming music service called iTunes Radio, and a new version its iOS mobile operating system. The videos Apple made to go with those products. The videos weren’t about products. They’re all interesting enough. Donova
  • B2BBLOGGERS  |  THURSDAY, AUGUST 9, 2012
    [Product] Three Steps To Create Awesome Product Content
    Convey the point of your product or service in an attractive way. Explain to the reader what they need to do next in order to obtain your product or service. 1. Particularly if you’re offering a complicated product like a SaaS platform or a B2B consulting process, the importance of simplicity in your Point cannot be understated.
  • FATHOM  |  TUESDAY, AUGUST 12, 2014
    [Product] 5 Steps to Launching Your First Product on Amazon
    Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you. In this post I will walk you through creating an Amazon Seller Account as well as launching your first product. 1. This means actually selling and shipping a product on Amazon. Its pretty straightforward.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 24, 2012
    [Product] Never Fall In Love with Your Own Product/Service
    Your job in sales, regardless of your product, service, or solutions, is about creating value for your clients. Today's never-ever sales post is from Anthony Iannarino , writer of the popular TheSalesBlog.com & CEO of Solution Staffing. My first real job in sales was for a 4 billion dollar international staffing firm. What did I learn?
  • VOLACCI  |  FRIDAY, JANUARY 10, 2014
    [Product] Backing Up Your Mac [Ben's Productivity Podcast]
    My name is Ben Finklea and this is the two minute podcast where I share tips with you about productivity. I’m the CEO of a company called Volacci we do a lot of Internet marketing. Ben Finklea, CEO of Volacci, discusses the importance of backing up your Mac, along with some viable options. Transcription: Hi, welcome back to the podcast.
  • VOLACCI  |  THURSDAY, FEBRUARY 27, 2014
    [Product] Lazy or Crazy [Ben's Productivity Podcast]
    productivity , podcast Transcript: Hi, welcome back to the podcast. Today is Thursday again and I want to share with you Thinking Thursday''s topic and that is: Are you, as a leader, lazy or crazy? And, whenever I find myself in a situation as a leader, I am always looking at those two things. Ben Finklea, CEO Volacci. How do you feel?
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 22, 2015
    [Product] Add Some Zoom to Your Productivity with SyncApps by Cazoomi
    This is a benefit to your productivity since you won’t need to worry about syncing manually, although this is an option as well. The post Add Some Zoom to Your Productivity with SyncApps by Cazoomi appeared first on VerticalResponse Blog. API and Developer Business Management Product Updates integrationsWhat is SyncApps?
  • MARKETING ACTION  |  THURSDAY, APRIL 9, 2015
    [Product] Productivity-Boosting Benefits of Virtual Meetings
    Now that you know how to use video to help make you more productive, watch our on-demand webinar, Video Marketing: 3 Building Blocks to Get You Started , to learn how video can help generate leads and increase engagement with your audience. How much time do you spend in in-person meetings? Why Virtual Meetings? Convenience. Start by planning.
  • JUNTA 42  |  SATURDAY, MAY 2, 2015
    [Product] This Week in Content Marketing: The New Media Model Will Include Selling Products
    We also ponder why many publishing companies are myopically focused on advertising and agree that the media model of the future will be all about selling products and services. They are excellent examples of content that delivers great value and doesn’t overtly promote the products behind them. This week’s show. Sponsor (34:13).
  • THE EFFECTIVE MARKETER  |  MONDAY, JULY 11, 2016
    [Product] A List of Product Marketing Books
    What should product marketers read? That’s a question I’m often asked and decided to list all the books I typically recommend, especially if you are starting off in your product marketing journey. The full list is on this post at Medium: The Product Marketer’s Essential Reading List. hope you like it
  • INFER  |  TUESDAY, JULY 12, 2016
    [Product] Profile Management Product Updates: Account-Based Marketo Behavior Profiles, “Contains” Operator, and More
    We’re excited to share all of our newest product features and updates in greater detail below. The post Profile Management Product Updates: Account-Based Marketo Behavior Profiles, “Contains” Operator, and More appeared first on Infer: Predictive Lead Scoring for Sales & Marketing. Account-Based Marketo Activity Profiles.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 16, 2013
    [Product] Become a Master of Productivity with IFTTT [VIDEO]
    You use different triggers, such as a tweet or Facebook post to create “recipes,” which help you become more productive. Have any IFTTT recipes you use to be more productive? The post Become a Master of Productivity with IFTTT [VIDEO] appeared first on VR Marketing Blog. Yeah, we do too. Did you send enough tweets?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Product] 10 Online Marketing Shortcuts To Increase Productivity
    Without further ado, here are 10 online marketing shortcuts to increase productivity. 1. Brands like Puma who don’t have a single physical location use the location to label its photos with the product name. 2. The post 10 Online Marketing Shortcuts To Increase Productivity appeared first on B2B Marketing Insider. Micro-content.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 13, 2014
    [Product] 9 Steps to Highly Productive B2B Lead Generation
    Before you approach your target market you need to wrap your mind around exactly what makes your product, service, or solution different than competitors’ offerings. The ability of one of your products and/or solutions to solve their problem. 4. 78% of B2B marketers say lead generation is their biggest challenge. Create a Strategy.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 8, 2011
    [Product] The Problem with Kids: How Your Products and Services are Truly Perceived
    B2B Lead Generation | Why your products and services are like your kids. Comparing kids to a company’s products and services works. When David Meerman Scott said to his boss at Thompson, “ No one cares about our products and services. They’re proud of their fine products and services. adore my kids.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 20, 2012
    [Product] Raab Report: B2B Marketing Automation Vendors Are Making Incremental, Not Radical, Changes To Their Products
    One of my favorite parts about putting out a new edition of the VEST report is I get to dive into a pile of new data about industry trends. Think Scrooge McDuck and his pool filled with gold coins. Indeed, with 208 data points on 22 vendors, there’s so much data that it’s a challenge to make sense of it. The actual average is 1.41.) Stay tuned.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 28, 2011
    [Product] 4 Ways Google+ Hangouts Can Increase B2B Productivity
    It is definitely poised to help businesses increase productivity through new ways of working and collaborating. Here are four ways that using Google+ Hangouts can increase productivity within your organization. Do you have any clever ideas for using Hangouts to increase productivity? And it doesn’t stop there.
  • VOLACCI  |  MONDAY, MARCH 31, 2014
    [Product] Setting a Personal Tempo [Ben's Productivity Podcast]
    So if you''re jet-lagged by two or three hours every single week, you''re setting yourself up to be tired which means you''re going to eat more, you''re going to need more caffeine and it really saps your productivity and your energy. Stick to your schedule as you will benefit from the consistency podcast , productivity
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 5, 2011
    [Product] 15 Blog Posts to Increase Sales Productivity
    It’s not only sales managers that are interested in increasing sales productivity. Every sales rep that is serious about their career tries to be more productive and effective in their sales efforts. One of the best ways to learn to be more productive as a sales person is to learn what is working and what is not by other experts.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 6, 2014
    [Product] The Biggest Gap in Marketing Software Selection Isn't Product Information
    My solution today was: Dear [First Name], A friend of mine who is building one of those "wisdom of the crowd" software review sites tells me her research shows that what buyers want most is "apples to apples" comparisons of product features. There’s a reason I’m not a professional copy writer, which is that I’m bad at it.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 25, 2013
    [Product] Sales Tools and Planning Resources for Your Next Product Launch
    Whether we’re utilizing in-house resources or have help from a marketing agency, many of us may agree product launches can be daunting and overwhelming experiences. There is a lot of work and planning that goes into creating a successful product launch. Product Marketing What are we launching? 2. What’s our value proposition? 3.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 24, 2012
    [Product] Do You Follow Up After A Sale? How to Increase Sales Productivity
    One of the easiest ways to increase B2B sales productivity is to continue to sell to current customers. Sending periodic emails with information about new products or upcoming sales is a good way to bring about new orders. This is done by actively creating and nurturing a relationship with them.
  • HUBSPOT  |  THURSDAY, JANUARY 7, 2016
    [Product] Omnichannel: A Fancy Word for Increasing Product Discoverability
    An Adlucent study found that 47% of shoppers plan to start researching products on a search engine like Google or Bing, followed by Amazon with 31%, and 13% in stores. Bloomberg data released earlier this year reported similar findings: 44% of consumers start their product search on Amazon, with 34% doing so on search engines.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Product] Product Showcase: Private Connection Cloud
    Product Showcase Best Connections Customer Relationships Databases Geography Lodato Marketing Network Network Hardware Resale Personal Connections Pipeline Private Connection Private Connections relationship Sales And Marketing Senior Vice President Success Rate Targets Unprecedented OpportunitiesRead the full story here.
  • HUBSPOT  |  THURSDAY, NOVEMBER 12, 2015
    [Product] From Ray-Bans to Reese's Pieces: 13 Unforgettable Examples of Product Placement
    Whenever I'm watching a movie and I see a case of really obvious product placement, I can't help but roll my eyes. But product placement is everywhere, from the famous Mini Cooper car chase in the 2003 film The Italian Job to the cans of Mountain Dew rewarded to the winning team on CBS's television series, Survivor. Let's dive in.
  • HINGE MARKETING  |  TUESDAY, APRIL 12, 2016
    [Product] What Is the Cost of Video Production for the Web?
    Shooting, editing and production required specialized equipment and expertise. While the bromide “you get what you pay for” still applies, businesses today can get a higher quality product for their money. There are three basic factors that drive productions costs.  Most video producers want to produce a good product
  • VIDYARD  |  MONDAY, JANUARY 11, 2016
    [Product] 4 Reasons Why We Are Building an In-house Video Production Room
    For example, predictive scoring measures intent data (showing you if/when someone is browsing a competitor site or searching terms relevant to your product) and fit data which shows you firmographic data (company size, industry, geography), tech stack data, and personal level data about title, skills, etc. Creating the Ideal Content Journey.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 4, 2015
    [Product] 3 Tips for Retailers Promoting a New Product via Email
    You’ve worked hard to create or find a great product, and now it’s time for your customers to reap the benefits. Any announcement email should tell the customer three things: What the new product is, what it can do for the consumer, and what action should be taken next. Describe the new product and its value.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Product] How to Launch a New Product: A 7-Step Checklist for Nailing Your Next Launch [SlideShare]
    Like a tree falling in the woods, if you launch a product without spreading the word. To help you make your next product launch successful, Drifft created the SlideShare below. Check it out to learn how you can drive demand for the products you launch. How To Launch A Product: 7 Tips To Drive Demand from. Probably not.
  • AD YOUR COMMENT HERE  |  MONDAY, OCTOBER 15, 2012
    [Product] Social Media and Content Production presentation for #UCDA
    Social Media + Content Production: What You Need to Know to Implement an Effective Program at Your Institution. Conferences & Events Content Production Social Media communications social media marketing UCDAPresentation at UCDA mélange conference in Montreal, 13-16 October in Montreal, Quebec.
  • OPENTOPIC  |  TUESDAY, AUGUST 16, 2016
    [Product] Ecommerce Product Releases: August 16, 2016
    Here is a list of recent ecommerce-related product releases and updates for mid-August — from companies that offer services to online merchants. There are updates on social media stories and exclusive content, buy buttons, crowd-funded products, local search, marketing engines, and more. Instagram introduces Instagram Stories.
  • CLIENT BRIDGE  |  TUESDAY, JUNE 25, 2013
    [Product] Webinar: How to Increase Content Marketing Production by 300%
    Below is a video case study of content marketing in action. MarketingSherpa interviews marketing director Eric Webb from McGladrey and they discuss their content strategy and results. well-crafted content strategy and implementation can perhaps be more valuable to your business than any other marketing tactic.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, MAY 26, 2011
    [Product] How Manufacturers can Resurrect Product Content from the Dead Zone
    Manufacturers of industrial products struggle when it comes to generating a steady flow of fresh marketing content. Most manufacturing websites are packed with product data sheets and catalogs, a few case studies, some application notes, may be a technical article or two and not much else. Post them to your branded YouTube channel.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 15, 2012
    [Product] Social Intelligence adds value throughout the Stage Gate Process
    Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Related posts: How important is real-time data?
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 17, 2011
    [Product] How The Whole Organization Can Help Sales Management Increase Productivity!
    This time around the topic of increasing sales productivity. While the departmental bickering rarely did much to improve results I have found a number of productive themes through the years that made the sales organizations I worked in and supported successful. 1. Take collaboration to a lower level. Where have all the admins gone?
  • PR MEETS MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Product] My Top Five Free Online Productivity Tools
    I’ve been a consultant for just over a year now. When I first started, I didn’t realize the tools I would need to help manage my clients, invoicing, billing and
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 25, 2011
    [Product] Driving Sales Productivity with Social Selling
    With an increased focus on enablement through sales intelligence, we are planning on more product enhancements and training. Driving Sales Productivity with Social Intelligence <~~ WebEx Link. Why social intelligence trumps sales data in driving sales productivity. Social Selling University has continued to grow in numbers.
  • RADIUS  |  WEDNESDAY, APRIL 6, 2016
    [Product] Radius Product Innovation Solves Top Marketer Challenge: Proving ROI
    Radius SVP of Product Arup Banerjee hosted a webinar introducing two major feature launches within the Radius predictive analytics platform: Performance and Multiple Goals. The Radius Product and Engineering teams are committed to product innovations that solve real-world challenges that plague Marketers.
  • RADIUS  |  WEDNESDAY, APRIL 6, 2016
    [Product] Radius Product Innovation Solves Top Marketer Challenge: Proving ROI
    Radius SVP of Product Arup Banerjee hosted a webinar introducing two major feature launches within the Radius predictive analytics platform: Performance and Multiple Goals. The Radius Product and Engineering teams are committed to product innovations that solve real-world challenges that plague Marketers.
  • SAZBEAN  |  FRIDAY, NOVEMBER 25, 2011
    [Product] 10 Productive Tasks You Should Be Doing On Google+ Right Now
    So the following list of things that you should be doing on Google+ will keep you both productive and effective, not just entertained. – 10 Productive Tasks You Should Be Doing On Google+ Right Now by Neil Patel. Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. Fair enough.
  • READYPULSE  |  TUESDAY, JUNE 4, 2013
    [Product] Product reviews on your site are sparse. 3 things to do about it.
    If you are a brand or a retailer selling online, you don’t need any convincing that product reviews are sparse on your e-commerce pages and the problem compounds if you are selling large number of products and/or products that are visual (e.g., jewlery and fashion clothing). picture/video is worth more than thousand reviews.
  • B2B MARKETING TRACTION  |  MONDAY, JANUARY 19, 2015
    [Product] 5 Ways to Systematize your eNewsletter Production Process
    featured article related to your work, product or services. Do you need help with your marketing or eNewsletter production? New Incite provides writing, editing and production services so that you can focus on the day-to-day aspects of your business. know Terry from my work on the board of the Association for Strategic Planning.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, SEPTEMBER 18, 2012
    [Product] Is Your New Product Launch Strategy Geared Up for Sales Success?
    If you're launching a new product or service shortly, it's highly likely your firm has invested a great deal of money and time to bring it to market. Their product launch methodology is severely flawed. Over the past 15 years, I've worked with numerous organizations in the hand-off of new products from Marketing to Sales.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 3, 2012
    [Product] How to Turn Your New White Paper into a Great Lead Generation Product
    B2B Lead Generation : Great content or a great lead generation tool. What’s the difference? Jonathan Kantor of White Paper Source also blogged about this. In this post, we explain how to turn that great new white paper into a superb lead generation tool using the best-practice approach of one of our favorite companies, Kinaxis. You post it.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 30, 2014
    [Product] A Show By-Product – Superb at Introductions
    Stephen Dubner, Freakanomics. Sometimes unexpected benefits come from things you do. I’m REALLY good at connecting people. created Marketing Made Simple TV almost two years ago, and I’ve interviewed over 100 top thought leaders, like Stephen Dubner of Freakanomics soon. They contacted me. lined up a great speaker for them.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 7, 2013
    [Product] Video Coaching and Production Services from Marketing Made Simple TV
    Author : Buffer, Inc Website : [link] --> The post Video Coaching and Production Services from Marketing Made Simple TV appeared first on Fearless Competitor. Buffer Let the host of Marketing Made Simple TV provide video coaching to help you create your own TV show. Marketing Made Simple TV is one hot show. But don’t just take my word for it.
  • FATHOM  |  MONDAY, JUNE 1, 2015
    [Product] Content Marketing Drives Sales Productivity [List]
    Has Content Marketing boosted your sales productivity? The post Content Marketing Drives Sales Productivity [List] appeared first on Fathom. Here are 10 Reasons Content Marketing Rocks for Sales. You now have a detailed, data-driven understanding of your clients’ interests, intent and buying stage.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 9, 2013
    [Product] Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog
    New Product Innovations. Patty hands the baton back over to Phil as he begins to discuss some truly exciting product updates. There is a vast sea of products that have been created for the marketer, but they all have different data. How do we make this product faster and meet the needs of our customers? Brave New You.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Product] 12 Tips to Instantly Enhance Video Production Quality
    Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. Here are the 12 tips to instantly improve the production quality of your video marketing content to give it a nice little boost. Pre-Production. Top Pre-Production Tips: 1. Production.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 8, 2016
    [Product] How the Voice of the Customer Can Course-Correct Your Product Roadmap
    It was the day of the product release. Luckily, we were able to course-correct and reintroduce that filter without much fallout; however, it did teach us a valuable lesson—we needed to be able to tap into customer feedback throughout all stages of the product journey. It also helps us prioritize product releases.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JUNE 5, 2013
    [Product] How Mobile Technology Helps Component Manufacturers Make Their Printed Catalogs More Productive
    Component manufacturers are keenly aware of the fact that design engineers must first specify their components or parts before purchasing can place an order. These manufacturers have relied on their [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • INFER  |  THURSDAY, SEPTEMBER 29, 2016
    [Product] What Every Sales Leader Should Know about Product Launches
    In this special episode, Sean discusses product launches from a marketer’s “insider” perspective to help shed light on what sales teams should know about the process in order to maximize the success of the launch –and their quotas. The role of the VP of Sales in the product launch process.
  • B2B IDEAS @ WORK  |  FRIDAY, NOVEMBER 20, 2015
    [Product] 17 Tools For Helping Mobile B2B Marketers Be Productive
    The post 17 Tools For Helping Mobile B2B Marketers Be Productive appeared first on MLT Creative. In January I’m planning to move to Athens to be united to my wonderful bride to be. But is this really sustainable? Isn’t it inevitable […]. Ideas@Work Blog
  • CAPTORA  |  MONDAY, FEBRUARY 8, 2016
    [Product] Numbers You Need to Beat Your Pipeline and Productivity Goals in 2016
    Find out the next steps in this process by downloading our free eBook: The post Numbers You Need to Beat Your Pipeline and Productivity Goals in 2016 appeared first on Captora Blog. Marketers aren’t known for their affinity for mathematics. Make sure their efforts are data-driven and goal-oriented. Monthly Revenue Goal: $1M. Step 2. Step 3.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 14, 2011
    [Product] 10 tips for Driving Sales Productivity: Tip #1
    Sales sales productivity social sellingSales 2.0 Sales Data Sales Intelligence Social CRM Social Selling B2B b2b sales crm 2.0 customer 2.0
  • SNAPAPP  |  FRIDAY, SEPTEMBER 25, 2015
    [Product] What Has The SnapApp Product Team Been Up To All Summer?
    The product team at SnapApp was really busy this summer. We had 4 major releases that introduced lots of great features and a brand new product. In June we announced the release of our new interactive video product. Here’s a preview of what we’ll be talking about. Interactive Video. Here’s an example: Content loading.
  • VOLACCI  |  FRIDAY, MAY 2, 2014
    [Product] Process Day Email Address [Ben's Productivity Podcast]
    The Importance of Process Day productivity , drupal Transcript: Hi I''m Ben Finklea, welcome to the podcast. have another ''Fast Friday'' to share with you. And the reason that we do that is because we were finding that so many processes that we had created, because our industry changes so quickly, were out of date. Thank you.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MARCH 12, 2013
    [Product] Product Marketer as a Story Teller
    Those in product marketing roles are used to being the product experts and the ones who people turn to when they need creation of sales support materials, thought leadership pieces, and other content needs. If you are a product marketer, your challenge is getting everything done while at the same time keeping the big picture in mind.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Product] Jamie Anderson and Marcus Ruebsam, Global VP and Head of Product Marketing at SAP: The Brave New World of Corporate Marketing [Podcast]
    The traditional corporate marketing model, where a brand controls how a buyer learns about its products, is giving way to a seemingly anarchistic world where buyers interact with and are influenced by a constellation of marketing channels and touch points. Marcus Ruebsam is the Global Head of Product Management.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 9, 2016
    [Product] The Marketer’s Guide to Producing Product Videos
    For better or worse, I never quite shook that leap-before-you-look mentality, and when I was tasked with creating a series of product videos for the company, I leaped with fearless abandon. What, Exactly, Is a Product Video? Telling is typically the domain of product pages and fact sheets.). So, How Can I Stand Out? Think again.
  • HUBSPOT  |  FRIDAY, NOVEMBER 1, 2013
    [Product] Patagonia's Founder Says We Should Buy Less Stuff (Including His Products)
    That project lets you see every step involved in the making of every Patagonia product. All of its products can be recycled. A version of this post originally appeared on Up & to the Right , a new section of Inbound Hub. To read more content like this, subscribe to Up & to the Right. love Patagonia catalogs. They''re beautiful.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 26, 2013
    [Product] How the Right Social Media Dashboard Can Increase Your Social Productivity
    asked him … Continue Reading How the Right Social Media Dashboard Can Increase Your Social Productivity by Tammy Kahn Fennell - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. I grew up with a dad who ran (and still runs) his own small business. Featuring Contributions from Global Thinkers.
  • OPENTOPIC  |  MONDAY, JULY 18, 2016
    [Product] Ecommerce Product Releases: July 17, 2016
    Here is a list of recent ecommerce-related product releases and updates for mid-July, from companies that offer services to online merchants. The post Ecommerce Product Releases: July 17, 2016 appeared first on Opentopic. Olark launches Hummingbird for mobile live chat. Live-chat solution Olark has launched a mobile-friendly version.
  • OPENTOPIC  |  FRIDAY, AUGUST 26, 2016
    [Product] Become Data-Driven: 9 Data-ish Resources for Product, Growth and Marketing Professionals – In The Know
    – Become Data-Driven: 9 Data-ish Resources for Product, Growth and Marketing Professionals I sometimes hear from smaller companies that the move to a data-driven organization is a scary one, in particular, when the rubber actually hits the road (i.e. when the fun of wrangling, analyzing and interpreting actually kicks in).
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 2, 2011
    [Product] Microsoft Dynamics CRM 2011 Launch Event – The Power of Productivity
    Microsoft Dynamics sales productivity social intelligenceSalespeople who understand how to use social media and sales intelligence to quickly build trust and credibility with prospects are more successful than those who do not. Conferences Sales Intelligence Social CRM Technology B2B b2b sales CRM crm 2.0 crm 2011 Enterprise 2.0
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 18, 2013
    [Product] Stop Working So Hard. It’s Counter-Productive!
    It’s Counter-Productive! Buffer As the Host of Marketing Made Simple TV , I’ve interviewed some remarkable business leaders. And one thing I have learned in all these leadership interviews is this: You’re working way too hard. So slow down, Bucko! Business leaders are NOT paid to work hard. They are paid to create outcomes.
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [Product] From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies
    But in reality, they have the knowledge, expertise, and experience necessary to create products, services, and software. We believe the next layer is ‘involved’ -- where the consumers literally want to be involved in the products you actually offer, the services you actually provide. 16 Products Launched by Ad Agencies. 1) EOS.
  • COMPUTER MARKET RESEARCH  |  TUESDAY, JULY 5, 2016
    [Product] 3 Helpful Tips That Will Spread Awareness To Your SaaS Product
    Existing in it means you’re going to need more than just a great product to exist, but also impeccable customer service, an influential value proposition, and a marketing strategy so good it’s bursting at the seams with creative tenacity and unique ingenuity. Just because you’re giving your product away doesn’t mean you won’t make money.
  • PUZZLE MARKETER  |  TUESDAY, JULY 10, 2012
    [Product] Multitasking Puts Your Brain on Information Overload [Infographic]
    If you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain. Mobile Marketing Online Advertising Social Media Work-Life / Productivity brain digital infographic mobile multitasking online productivity stress tasksConsequently, accuracy drops considerable.
  • B2B MARKETING TRACTION  |  WEDNESDAY, MAY 1, 2013
    [Product] 4 Reasons Product Launch Marketing Campaigns Fail
    In today’s world of fast-paced and competitive product launches, a marketer’s ability to get attention and attract potential buyers is critical. But many product launches fail to capture the attention of target audiences. See my previous post on this, Countdown for a Successful Rolling Product Launch. 2.
  • HUBSPOT  |  MONDAY, MAY 14, 2012
    [Product] How Savvy Marketers Harness Social Data for Product Development
    Moving to a fully integrated marketing picture for enterprise, using social media to compliment traditional market and product development research only makes sense. The very nature of uncontrolled conversations empowers customers to communicate and yield unthought-of insights and new product directions. Dell: An Overview.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 28, 2015
    [Product] 5 Emotions to Tap So You Can Move Products on Cyber Monday
    What does the doting wife know about the necessary products for her husband’s beer-brewing hobby? This has been a major product mover in the past, especially with toys. Then show them bundling options that might save them even more money if they’re willing to buy a few more products while they’re there. Instant Gratification.
  • CLOUD POTENTIAL  |  SUNDAY, JANUARY 13, 2013
    [Product] Comfort is your real product; your character is where it comes from
    The entertainment industry tends to portray people in business as greedy, selfish jerks. spent a number of years in that industry, and I can understand why they think that way. Most of the people in power in that particular industry really are greedy and selfish. read more.
  • SAZBEAN  |  THURSDAY, NOVEMBER 10, 2011
    [Product] Five great examples of product page copywriting
    While product page design has improved in the past few years, an often neglected area is sales copy. common mistake is to simply place the manufacturer’s product descriptions on pages. News & Notes
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