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  • THE ROI GUY  |  TUESDAY, DECEMBER 2, 2014
    [Product] SiriusDecisions Interview - From Pitching Products to Selling Value
    The research clearly indicates that the issues are not around sales having enough leads, more sales training, improved social selling ability or increased product knowledge. The value articulation issue revolves around improving sales productivity. Buyers have less patience than ever for empty product pitches. The good news?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 7, 2013
    [Product] 5 Common Inside Sales Roadblock's That Can Deter Productivity And Success
    Solution: Asking them if they know that your product is cheaper, faster, newer, etc. This can be difficult for BDRs because we want to give some product information but not too much while speaking. Everyone has months that are up and down due to holidays, vacations, changes at work, you name it. could spark your prospect’s interest.
  • HUBSPOT  |  THURSDAY, DECEMBER 27, 2012
    [Product] The 5 Questions You Should Ask to Nail Your Product Messaging
    In 1990, Coors Brewing introduced a revolutionary new product. The answer could have been uncovered -- and avoided -- had Coors simply conducted more message testing prior to the product launch. The following questions have helped us product marketers at HubSpot in past message testing: Tell me about your department goals.
  • HUBSPOT  |  WEDNESDAY, MARCH 23, 2016
    [Product] Tired of Ecommerce Product Returns? Try a More Lenient Policy
    By requiring that products be returned for refund or exchange before a certain number of days pass, customers are likely to let the deadline pass without realizing. In fact, unless a product doesn’t fit or has the potential to cause harm, most will develop an affinity for it. What if the opposite were true? The Endowment Effect.
  • VOLACCI  |  FRIDAY, NOVEMBER 15, 2013
    [Product] Increase Productivity With Mac Keyboard Shortcuts
    Though mice and trackpads are great for doing sensitive stuff like design, when used correctly, keyboard shortcuts save time and boost productivity. productivity Did you know that in the early days of computers, the mouse didn''t exist? Everything was done by keyboard. Convenient, time saving shortcuts. Close tab : ? + W. Shift + T.
  • B2BBLOGGERS  |  THURSDAY, AUGUST 9, 2012
    [Product] Three Steps To Create Awesome Product Content
    Convey the point of your product or service in an attractive way. Explain to the reader what they need to do next in order to obtain your product or service. 1. Particularly if you’re offering a complicated product like a SaaS platform or a B2B consulting process, the importance of simplicity in your Point cannot be understated.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 24, 2014
    [Product] Does Social Media Make You More Productive In the Workplace?
    But when it becomes part of your business, does that ultimately lead to more or less productive employees? According to a study by Microsoft, 46 percent of workers say that their productivity has greatly or somewhat increased because of social media use … Continue Reading Does Social Media Make You More Productive In the Workplace?
  • VOLACCI  |  MONDAY, FEBRUARY 3, 2014
    [Product] Delegation [Ben's Productivity Podcast]
    The difference between delegating and abdicating productivity Today''s tip: Delegate.  . Transcript: Hi, welcome to the podcast. I''m going to dive right in here to at topic that I think is important. It''s the one of delegation versus abdication. Ben Finklea is the CEO of Volacci, the Digital Marketing Agency.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, NOVEMBER 6, 2014
    [Product] [Webinar] Selling Productively to Buyer 2.0
    Start Increasing Your Sales Productivity Today. If that''s on your mind, join me for this 30-minute webinar: Selling Productively to Buyer 2.0. Posted November 6th, 2014. Connecting in a world where the buyer is king – and doesn''t even want to talk to a sales rep – is really tough. How are you ever going to make your numbers?
  • INFER  |  TUESDAY, AUGUST 2, 2016
    [Product] Sean Zinsmeister Discusses All Things Product, Predictive, and ABM
    Sean and Hana chatted about why product marketing should be the core of your content marketing strategy, the underlying truth about ABM that no one talks about, and how businesses are using predictive analytics help companies determine where to spend their marketing efforts and identify valuable untapped whitespace. Episode breakdown: .
  • CRIMSON MARKETING  |  THURSDAY, APRIL 25, 2013
    [Product] Sales Tools and Planning Resources for Your Next Product Launch
    Whether we’re utilizing in-house resources or have help from a marketing agency, many of us may agree product launches can be daunting and overwhelming experiences. There is a lot of work and planning that goes into creating a successful product launch. Product Marketing What are we launching? 2. What’s our value proposition? 3.
  • HUBSPOT  |  TUESDAY, JANUARY 12, 2016
    [Product] How to Disagree Without Being Disagreeable: 7 Tips for Having More Productive Discussions
    The most important thing to remember is that there is a big difference between healthy, productive disagreements and heated arguments. George S. Patton once said : "If everyone is thinking alike, then somebody isn't thinking.". In business, stirring the proverbial pot can be a good thing. Or will it help you command attention? The lesson?
  • KAPOST  |  THURSDAY, APRIL 14, 2016
    [Product] B2B Product Marketing Tips in the Age of the Customer
    Let that sink in for a minute.  In the Age of the Customer, the best B2B product marketers are keenly aware of the convergence of understanding buyer personas and building content specifically targeted at those buyer’s needs. Insights from World-Class Product Marketers. Product Marketing Is Content Marketing. How so?
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Product] Why Product Launch Plans Need to Include Social Networking
    recently provided some marketing consulting and services for a technology start-up about to launch a new product. They contacted me with little time to spare before their intended product launch at an industry event. “We haven’t done much – we’ve been very busy with product development.” Tweet.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Product] 6 Lessons to Help You Launch a Product Like Apple
    If you''re holding an event to introduce a new product, start doing walk-throughs a week before the big day. You can''t just roll out a product. You need to attach that product to a bigger story. But the 5S is made for Apple loyalists, the folks who buy every new product from Apple, just because. Then rehearse some more.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 16, 2013
    [Product] Become a Master of Productivity with IFTTT [VIDEO]
    You use different triggers, such as a tweet or Facebook post to create “recipes,” which help you become more productive. Have any IFTTT recipes you use to be more productive? The post Become a Master of Productivity with IFTTT [VIDEO] appeared first on VR Marketing Blog. Yeah, we do too. Did you send enough tweets?
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Product] Creating Buzz for Your Next Product Launch
    When launching a new product it’s all about creating the buzz. Or maybe your product would do well on a social platform you haven’t used yet, like Pinterest or Instagram, which are great for visuals. . You are excited about your new product launch. Should I create a separate page for my product? How can I create “buzz”?
  • FATHOM  |  THURSDAY, MARCH 27, 2014
    [Product] LinkedIn Eliminates Products/Services Tabs in Lieu of Showcase Pages
    LinkedIn recently announced that it will discontinue the Products & Services tabs on April 14th in favor of the Showcase pages it released back in November 2013. Showcase pages act as an extension of your company, particularly useful if your company has multiple product/service lines, brands or business initiatives. link].
  • JUNTA 42  |  SATURDAY, MAY 2, 2015
    [Product] This Week in Content Marketing: The New Media Model Will Include Selling Products
    We also ponder why many publishing companies are myopically focused on advertising and agree that the media model of the future will be all about selling products and services. They are excellent examples of content that delivers great value and doesn’t overtly promote the products behind them. This week’s show. Sponsor (34:13).
  • INFER  |  THURSDAY, MARCH 31, 2016
    [Product] Profile Management Product Updates: Net-New Profile Builder, Additional Signals, and More
    We’re excited to share more details about these product updates below. The post Profile Management Product Updates: Net-New Profile Builder, Additional Signals, and More appeared first on Infer: Predictive Lead Scoring for Sales & Marketing. Net-New Profile Builder. 200 New Signals. Website Analytics & Tracking. Clone Profile.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Product] The Best Product Videos Ever (and Why They Make You Buy)
    I could watch product videos all day long. If possible, I''d watch the length-equivalent of The Godfather Part III in product videos at work (assuming they were good enough and my boss allowed it). I''m guessing you may want to watch many of these videos too but may not have that much time on your hands? Not to worry. splashy? series.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 9, 2011
    [Product] Intelligence trumps data in driving sales productivity
    My first two blog posts in this series focused on productivity drivers that improve sales efficiencies:  Consolidation of disparate data sources into one clearly delivers significant time savings for sales reps as does the delivery of this information at the point of need – directly within a reps’ workflow.  Now I’d like to dive into [.].
  • NUSPARK  |  TUESDAY, JUNE 24, 2014
    [Product] Video Marketing; A recap of the potential platforms and placements for promoting your product video
    The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the  silver bullet  technology that will help them effectively promote their product, ideally resulting in a healthy and sustainable expansion of their bottom line. A brave new world is upon us. This is where video marketing enters the fray.
  • B2B MEMES  |  MONDAY, NOVEMBER 28, 2011
    [Product] Process vs. Product: Six New-Media Principles, No. 6
    They are no longer handed the finished product in the form of an article and asked to move along. The controversial aspects of putting process ahead of product are obvious even in older forms of online media such as blogs. New-Media Models blogging journalism liveblogging process process journalism product real-time Twitter
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 12, 2012
    [Product] What Marketers Need to Deliver the Right Product, Right Place & Right Time
    It’s still about the right product, the right place and the right time. Right Product. Thanks to tracking and reporting tools, product marketing is no guessing game. You can actually see what products and services buyers are interested in, as well as gauge how they feel about the products they’ve already purchased.
  • HUBSPOT  |  MONDAY, APRIL 1, 2013
    [Product] HubSpot Launches Visionary New Product for Targeting Prospects
    As marketers, we've also felt this pain, which is why we're excited to announce the launch of an exciting new product to address it. This ground-breaking product required tireless effort by our R&D team, over 100,000 hours of development time, and access to the world's top experts in engineering, vision sciences, and marketing.
  • PR MEETS MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Product] My Top Five Free Online Productivity Tools
    I’ve been a consultant for just over a year now. When I first started, I didn’t realize the tools I would need to help manage my clients, invoicing, billing and
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Product] Prose, Bullet Points and Journalism: How to Write Product Page Descriptions that Sell
    This is especially true for ecommerce managers and online store owners looking to boost conversions on product pages via product descriptions. As businessmen and women by profession, rather than writers, many ecommerce professionals often ask about how to optimize product descriptions. Simple Formula for Product Descriptions.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 8, 2014
    [Product] Fixing my 2 biggest business problems – Locally unknown and a great product to offer
    Jeff Ogden , President of Find New Customers and winner of many marketing awards is very well known nationally, but unknown locally. Since I was the Creator and Host of Marketing Made Simple TV and I interviewed so may famous people, the world knows Jeff Ogden, but Tampa area does not. What can I offer to help local businesses? What do you think?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Product] 13 Types of Product Content Sales Needs to Close More Deals
    While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. 13) Product Digest Emails.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 14, 2010
    [Product] 7 Strategies for Using Content to Market Industrial Products
    Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 22, 2012
    [Product] Content production? Danish companies have it right
    With content marketing exploding onto the scene of mainstream B2B marketing in 2012 marketers everywhere scramble to re-adjust marketing plans to reap the benefits more comprehensive content strategy and content production. The no-nonsense Danish approach to content production. The post Content production?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Product] 10 Online Marketing Shortcuts To Increase Productivity
    Without further ado, here are 10 online marketing shortcuts to increase productivity. 1. Brands like Puma who don’t have a single physical location use the location to label its photos with the product name. 2. The post 10 Online Marketing Shortcuts To Increase Productivity appeared first on B2B Marketing Insider. Micro-content.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, MAY 26, 2011
    [Product] How Manufacturers can Resurrect Product Content from the Dead Zone
    Manufacturers of industrial products struggle when it comes to generating a steady flow of fresh marketing content. Most manufacturing websites are packed with product data sheets and catalogs, a few case studies, some application notes, may be a technical article or two and not much else. Post them to your branded YouTube channel.
  • HUBSPOT  |  THURSDAY, NOVEMBER 12, 2015
    [Product] From Ray-Bans to Reese's Pieces: 13 Unforgettable Examples of Product Placement
    Whenever I'm watching a movie and I see a case of really obvious product placement, I can't help but roll my eyes. But product placement is everywhere, from the famous Mini Cooper car chase in the 2003 film The Italian Job to the cans of Mountain Dew rewarded to the winning team on CBS's television series, Survivor. Let's dive in.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 30, 2014
    [Product] A Show By-Product – Superb at Introductions
    Stephen Dubner, Freakanomics. Sometimes unexpected benefits come from things you do. I’m REALLY good at connecting people. created Marketing Made Simple TV almost two years ago, and I’ve interviewed over 100 top thought leaders, like Stephen Dubner of Freakanomics soon. They contacted me. lined up a great speaker for them.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 22, 2015
    [Product] Add Some Zoom to Your Productivity with SyncApps by Cazoomi
    This is a benefit to your productivity since you won’t need to worry about syncing manually, although this is an option as well. The post Add Some Zoom to Your Productivity with SyncApps by Cazoomi appeared first on VerticalResponse Blog. API and Developer Business Management Product Updates integrationsWhat is SyncApps?
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Product] 12 Tips to Instantly Enhance Video Production Quality
    Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. Here are the 12 tips to instantly improve the production quality of your video marketing content to give it a nice little boost. Pre-Production. Top Pre-Production Tips: 1. Production.
  • READYPULSE  |  TUESDAY, JUNE 4, 2013
    [Product] Product reviews on your site are sparse. 3 things to do about it.
    If you are a brand or a retailer selling online, you don’t need any convincing that product reviews are sparse on your e-commerce pages and the problem compounds if you are selling large number of products and/or products that are visual (e.g., jewlery and fashion clothing). picture/video is worth more than thousand reviews.
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 30, 2014
    [Product] Focus on Productive B2B Marketing and Sales Activities
    However, if there is one thing that was a barrier to more success, it is the insidious habit of focusing on non-productive activities. By the way, if you want to understand the value of practicing intense focus on productive activities (FOPA), think about the last time you were heading off to a vacation. Carpe New Year!
  • HUBSPOT  |  THURSDAY, JANUARY 7, 2016
    [Product] Omnichannel: A Fancy Word for Increasing Product Discoverability
    An Adlucent study found that 47% of shoppers plan to start researching products on a search engine like Google or Bing, followed by Amazon with 31%, and 13% in stores. Bloomberg data released earlier this year reported similar findings: 44% of consumers start their product search on Amazon, with 34% doing so on search engines.
  • VOLACCI  |  MONDAY, MARCH 31, 2014
    [Product] Setting a Personal Tempo [Ben's Productivity Podcast]
    So if you''re jet-lagged by two or three hours every single week, you''re setting yourself up to be tired which means you''re going to eat more, you''re going to need more caffeine and it really saps your productivity and your energy. Stick to your schedule as you will benefit from the consistency podcast , productivity
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 9, 2013
    [Product] Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog
    New Product Innovations. Patty hands the baton back over to Phil as he begins to discuss some truly exciting product updates. There is a vast sea of products that have been created for the marketer, but they all have different data. How do we make this product faster and meet the needs of our customers? Brave New You.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 7, 2013
    [Product] Video Coaching and Production Services from Marketing Made Simple TV
    Author : Buffer, Inc Website : [link] --> The post Video Coaching and Production Services from Marketing Made Simple TV appeared first on Fearless Competitor. Buffer Let the host of Marketing Made Simple TV provide video coaching to help you create your own TV show. Marketing Made Simple TV is one hot show. But don’t just take my word for it.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 6, 2014
    [Product] The Biggest Gap in Marketing Software Selection Isn't Product Information
    My solution today was: Dear [First Name], A friend of mine who is building one of those "wisdom of the crowd" software review sites tells me her research shows that what buyers want most is "apples to apples" comparisons of product features. There’s a reason I’m not a professional copy writer, which is that I’m bad at it.
  • VOLACCI  |  THURSDAY, FEBRUARY 27, 2014
    [Product] Lazy or Crazy [Ben's Productivity Podcast]
    productivity , podcast Transcript: Hi, welcome back to the podcast. Today is Thursday again and I want to share with you Thinking Thursday''s topic and that is: Are you, as a leader, lazy or crazy? And, whenever I find myself in a situation as a leader, I am always looking at those two things. Ben Finklea, CEO Volacci. How do you feel?
  • FATHOM  |  TUESDAY, AUGUST 12, 2014
    [Product] 5 Steps to Launching Your First Product on Amazon
    Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you. In this post I will walk you through creating an Amazon Seller Account as well as launching your first product. 1. This means actually selling and shipping a product on Amazon. Its pretty straightforward.
  • OPENTOPIC  |  TUESDAY, AUGUST 16, 2016
    [Product] Ecommerce Product Releases: August 16, 2016
    Here is a list of recent ecommerce-related product releases and updates for mid-August — from companies that offer services to online merchants. There are updates on social media stories and exclusive content, buy buttons, crowd-funded products, local search, marketing engines, and more. Instagram introduces Instagram Stories.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Product] How to Launch a New Product: A 7-Step Checklist for Nailing Your Next Launch [SlideShare]
    Like a tree falling in the woods, if you launch a product without spreading the word. To help you make your next product launch successful, Drifft created the SlideShare below. Check it out to learn how you can drive demand for the products you launch. How To Launch A Product: 7 Tips To Drive Demand from. Probably not.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 8, 2011
    [Product] The Problem with Kids: How Your Products and Services are Truly Perceived
    B2B Lead Generation | Why your products and services are like your kids. Comparing kids to a company’s products and services works. When David Meerman Scott said to his boss at Thompson, “ No one cares about our products and services. They’re proud of their fine products and services. adore my kids.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 4, 2015
    [Product] 3 Tips for Retailers Promoting a New Product via Email
    You’ve worked hard to create or find a great product, and now it’s time for your customers to reap the benefits. Any announcement email should tell the customer three things: What the new product is, what it can do for the consumer, and what action should be taken next. Describe the new product and its value.
  • CLIENT BRIDGE  |  TUESDAY, JUNE 25, 2013
    [Product] Webinar: How to Increase Content Marketing Production by 300%
    Below is a video case study of content marketing in action. MarketingSherpa interviews marketing director Eric Webb from McGladrey and they discuss their content strategy and results. well-crafted content strategy and implementation can perhaps be more valuable to your business than any other marketing tactic.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 9, 2016
    [Product] The Marketer’s Guide to Producing Product Videos
    For better or worse, I never quite shook that leap-before-you-look mentality, and when I was tasked with creating a series of product videos for the company, I leaped with fearless abandon. What, Exactly, Is a Product Video? Telling is typically the domain of product pages and fact sheets.). So, How Can I Stand Out? Think again.
  • SMASHMOUTH MARKETING  |  THURSDAY, JUNE 17, 2010
    [Product] ActiveConversion Product Review: Demand Gen Intelligence
    More Smashmouth Demand Gen Product Reviews ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. This can also include lead score.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 24, 2012
    [Product] Never Fall In Love with Your Own Product/Service
    Your job in sales, regardless of your product, service, or solutions, is about creating value for your clients. Today's never-ever sales post is from Anthony Iannarino , writer of the popular TheSalesBlog.com & CEO of Solution Staffing. My first real job in sales was for a 4 billion dollar international staffing firm. What did I learn?
  • SMASHMOUTH MARKETING  |  THURSDAY, NOVEMBER 19, 2009
    [Product] Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product
    more detailed product review coming that will focus on some key features and benefits. About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. We focused first on content and blogging and then decided to dig deeper into SEO best practices. Eventually, we jumped in headfirst and signed up.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 28, 2011
    [Product] 4 Ways Google+ Hangouts Can Increase B2B Productivity
    It is definitely poised to help businesses increase productivity through new ways of working and collaborating. Here are four ways that using Google+ Hangouts can increase productivity within your organization. Do you have any clever ideas for using Hangouts to increase productivity? And it doesn’t stop there.
  • B2B IDEAS @ WORK  |  FRIDAY, NOVEMBER 20, 2015
    [Product] 17 Tools For Helping Mobile B2B Marketers Be Productive
    The post 17 Tools For Helping Mobile B2B Marketers Be Productive appeared first on MLT Creative. In January I’m planning to move to Athens to be united to my wonderful bride to be. But is this really sustainable? Isn’t it inevitable […]. Ideas@Work Blog
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Product] Apple's Product Videos: Corporate Fluff or Brilliant Mission Statements?
    Apple introduced a bunch of new products this week , including a new Mac Pro, new Mac operating system, a new streaming music service called iTunes Radio, and a new version its iOS mobile operating system. The videos Apple made to go with those products. The videos weren’t about products. They’re all interesting enough. Donova
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JUNE 5, 2013
    [Product] How Mobile Technology Helps Component Manufacturers Make Their Printed Catalogs More Productive
    Component manufacturers are keenly aware of the fact that design engineers must first specify their components or parts before purchasing can place an order. These manufacturers have relied on their [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Product] Product Showcase: Private Connection Cloud
    Product Showcase Best Connections Customer Relationships Databases Geography Lodato Marketing Network Network Hardware Resale Personal Connections Pipeline Private Connection Private Connections relationship Sales And Marketing Senior Vice President Success Rate Targets Unprecedented OpportunitiesRead the full story here.
  • MARKETING ACTION  |  THURSDAY, APRIL 9, 2015
    [Product] Productivity-Boosting Benefits of Virtual Meetings
    Now that you know how to use video to help make you more productive, watch our on-demand webinar, Video Marketing: 3 Building Blocks to Get You Started , to learn how video can help generate leads and increase engagement with your audience. How much time do you spend in in-person meetings? Why Virtual Meetings? Convenience. Start by planning.
  • VOLACCI  |  WEDNESDAY, APRIL 23, 2014
    [Product] Say No Say Yes [Ben's Productivity Podcast]
    Transcript: Hi, welcome to the podcast. I''m recording this podcast with a rain storm going on behind me so if you hear a little bit of rain or lightning or thunder, I guess you can''t hear lightning, but if you hear the thunder then just know that''s what''s going on. It''s a topic that I''ve talked about before.
  • VOLACCI  |  FRIDAY, JANUARY 10, 2014
    [Product] Backing Up Your Mac [Ben's Productivity Podcast]
    My name is Ben Finklea and this is the two minute podcast where I share tips with you about productivity. I’m the CEO of a company called Volacci we do a lot of Internet marketing. Ben Finklea, CEO of Volacci, discusses the importance of backing up your Mac, along with some viable options. Transcription: Hi, welcome back to the podcast.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 15, 2012
    [Product] Social Intelligence adds value throughout the Stage Gate Process
    Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Related posts: How important is real-time data?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, SEPTEMBER 18, 2012
    [Product] Is Your New Product Launch Strategy Geared Up for Sales Success?
    If you're launching a new product or service shortly, it's highly likely your firm has invested a great deal of money and time to bring it to market. Their product launch methodology is severely flawed. Over the past 15 years, I've worked with numerous organizations in the hand-off of new products from Marketing to Sales.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 12, 2010
    [Product] What Product Lifecycle (PLC) Means for B2B Inbound Marketing
    One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Over the lifetime of a product or service, you go through different stages of introduction, growth, maturity, and decline. Tweet.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 24, 2012
    [Product] Do You Follow Up After A Sale? How to Increase Sales Productivity
    One of the easiest ways to increase B2B sales productivity is to continue to sell to current customers. Sending periodic emails with information about new products or upcoming sales is a good way to bring about new orders. This is done by actively creating and nurturing a relationship with them.
  • THE EFFECTIVE MARKETER  |  MONDAY, JULY 11, 2016
    [Product] A List of Product Marketing Books
    What should product marketers read? That’s a question I’m often asked and decided to list all the books I typically recommend, especially if you are starting off in your product marketing journey. The full list is on this post at Medium: The Product Marketer’s Essential Reading List. hope you like it
  • HUBSPOT  |  FRIDAY, NOVEMBER 1, 2013
    [Product] Patagonia's Founder Says We Should Buy Less Stuff (Including His Products)
    That project lets you see every step involved in the making of every Patagonia product. All of its products can be recycled. A version of this post originally appeared on Up & to the Right , a new section of Inbound Hub. To read more content like this, subscribe to Up & to the Right. love Patagonia catalogs. They''re beautiful.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 25, 2011
    [Product] Driving Sales Productivity with Social Selling
    With an increased focus on enablement through sales intelligence, we are planning on more product enhancements and training. Driving Sales Productivity with Social Intelligence <~~ WebEx Link. Why social intelligence trumps sales data in driving sales productivity. Social Selling University has continued to grow in numbers.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 8, 2016
    [Product] How the Voice of the Customer Can Course-Correct Your Product Roadmap
    It was the day of the product release. Luckily, we were able to course-correct and reintroduce that filter without much fallout; however, it did teach us a valuable lesson—we needed to be able to tap into customer feedback throughout all stages of the product journey. It also helps us prioritize product releases.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 20, 2012
    [Product] Raab Report: B2B Marketing Automation Vendors Are Making Incremental, Not Radical, Changes To Their Products
    One of my favorite parts about putting out a new edition of the VEST report is I get to dive into a pile of new data about industry trends. Think Scrooge McDuck and his pool filled with gold coins. Indeed, with 208 data points on 22 vendors, there’s so much data that it’s a challenge to make sense of it. The actual average is 1.41.) Stay tuned.
  • VIDYARD  |  MONDAY, JANUARY 11, 2016
    [Product] 4 Reasons Why We Are Building an In-house Video Production Room
    For example, predictive scoring measures intent data (showing you if/when someone is browsing a competitor site or searching terms relevant to your product) and fit data which shows you firmographic data (company size, industry, geography), tech stack data, and personal level data about title, skills, etc. Creating the Ideal Content Journey.
  • INFER  |  TUESDAY, JULY 12, 2016
    [Product] Profile Management Product Updates: Account-Based Marketo Behavior Profiles, “Contains” Operator, and More
    We’re excited to share all of our newest product features and updates in greater detail below. The post Profile Management Product Updates: Account-Based Marketo Behavior Profiles, “Contains” Operator, and More appeared first on Infer: Predictive Lead Scoring for Sales & Marketing. Account-Based Marketo Activity Profiles.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 5, 2011
    [Product] 15 Blog Posts to Increase Sales Productivity
    It’s not only sales managers that are interested in increasing sales productivity. Every sales rep that is serious about their career tries to be more productive and effective in their sales efforts. One of the best ways to learn to be more productive as a sales person is to learn what is working and what is not by other experts.
  • RADIUS  |  WEDNESDAY, APRIL 6, 2016
    [Product] Radius Product Innovation Solves Top Marketer Challenge: Proving ROI
    Radius SVP of Product Arup Banerjee hosted a webinar introducing two major feature launches within the Radius predictive analytics platform: Performance and Multiple Goals. The Radius Product and Engineering teams are committed to product innovations that solve real-world challenges that plague Marketers.
  • RADIUS  |  WEDNESDAY, APRIL 6, 2016
    [Product] Radius Product Innovation Solves Top Marketer Challenge: Proving ROI
    Radius SVP of Product Arup Banerjee hosted a webinar introducing two major feature launches within the Radius predictive analytics platform: Performance and Multiple Goals. The Radius Product and Engineering teams are committed to product innovations that solve real-world challenges that plague Marketers.
  • HUBSPOT  |  MONDAY, MAY 14, 2012
    [Product] How Savvy Marketers Harness Social Data for Product Development
    Moving to a fully integrated marketing picture for enterprise, using social media to compliment traditional market and product development research only makes sense. The very nature of uncontrolled conversations empowers customers to communicate and yield unthought-of insights and new product directions. Dell: An Overview.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 26, 2013
    [Product] How the Right Social Media Dashboard Can Increase Your Social Productivity
    asked him … Continue Reading How the Right Social Media Dashboard Can Increase Your Social Productivity by Tammy Kahn Fennell - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. I grew up with a dad who ran (and still runs) his own small business. Featuring Contributions from Global Thinkers.
  • CAPTORA  |  MONDAY, FEBRUARY 8, 2016
    [Product] Numbers You Need to Beat Your Pipeline and Productivity Goals in 2016
    Find out the next steps in this process by downloading our free eBook: The post Numbers You Need to Beat Your Pipeline and Productivity Goals in 2016 appeared first on Captora Blog. Marketers aren’t known for their affinity for mathematics. Make sure their efforts are data-driven and goal-oriented. Monthly Revenue Goal: $1M. Step 2. Step 3.
  • AD YOUR COMMENT HERE  |  MONDAY, OCTOBER 15, 2012
    [Product] Social Media and Content Production presentation for #UCDA
    Social Media + Content Production: What You Need to Know to Implement an Effective Program at Your Institution. Conferences & Events Content Production Social Media communications social media marketing UCDAPresentation at UCDA mélange conference in Montreal, 13-16 October in Montreal, Quebec.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 17, 2011
    [Product] How The Whole Organization Can Help Sales Management Increase Productivity!
    This time around the topic of increasing sales productivity. While the departmental bickering rarely did much to improve results I have found a number of productive themes through the years that made the sales organizations I worked in and supported successful. 1. Take collaboration to a lower level. Where have all the admins gone?
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 18, 2013
    [Product] Stop Working So Hard. It’s Counter-Productive!
    It’s Counter-Productive! Buffer As the Host of Marketing Made Simple TV , I’ve interviewed some remarkable business leaders. And one thing I have learned in all these leadership interviews is this: You’re working way too hard. So slow down, Bucko! Business leaders are NOT paid to work hard. They are paid to create outcomes.
  • SAZBEAN  |  FRIDAY, NOVEMBER 25, 2011
    [Product] 10 Productive Tasks You Should Be Doing On Google+ Right Now
    So the following list of things that you should be doing on Google+ will keep you both productive and effective, not just entertained. – 10 Productive Tasks You Should Be Doing On Google+ Right Now by Neil Patel. Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. Fair enough.
  • VOLACCI  |  FRIDAY, MAY 2, 2014
    [Product] Process Day Email Address [Ben's Productivity Podcast]
    The Importance of Process Day productivity , drupal Transcript: Hi I''m Ben Finklea, welcome to the podcast. have another ''Fast Friday'' to share with you. And the reason that we do that is because we were finding that so many processes that we had created, because our industry changes so quickly, were out of date. Thank you.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Product] Jamie Anderson and Marcus Ruebsam, Global VP and Head of Product Marketing at SAP: The Brave New World of Corporate Marketing [Podcast]
    The traditional corporate marketing model, where a brand controls how a buyer learns about its products, is giving way to a seemingly anarchistic world where buyers interact with and are influenced by a constellation of marketing channels and touch points. Marcus Ruebsam is the Global Head of Product Management.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, SEPTEMBER 10, 2009
    [Product] Social Product Innovation: 2 Ways
    There are 2 ways in which you can use social media to innovate when it comes to developing new products. 1) Product led innovations – here companies like Dell and Salesforce have led the charge in using tools to help them prioritize new product features with IdeaStorm and IdeaExchange (respectfully).
  • B2B MARKETING TRACTION  |  MONDAY, JANUARY 19, 2015
    [Product] 5 Ways to Systematize your eNewsletter Production Process
    featured article related to your work, product or services. Do you need help with your marketing or eNewsletter production? New Incite provides writing, editing and production services so that you can focus on the day-to-day aspects of your business. know Terry from my work on the board of the Association for Strategic Planning.
  • BIZNOLOGY  |  FRIDAY, JANUARY 24, 2014
    [Product] Are you developing your product or your customers?
    Photo credit: Baratza Photos I frequently see new products. Companies ask me about their new product all the time. They are a bit concerned about how much money it is costing to build the product. Product development is misnamed. And the only way we can make money is to sell those products to customers.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 3, 2012
    [Product] How to Turn Your New White Paper into a Great Lead Generation Product
    B2B Lead Generation : Great content or a great lead generation tool. What’s the difference? Jonathan Kantor of White Paper Source also blogged about this. In this post, we explain how to turn that great new white paper into a superb lead generation tool using the best-practice approach of one of our favorite companies, Kinaxis. You post it.
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [Product] From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies
    But in reality, they have the knowledge, expertise, and experience necessary to create products, services, and software. We believe the next layer is ‘involved’ -- where the consumers literally want to be involved in the products you actually offer, the services you actually provide. 16 Products Launched by Ad Agencies. 1) EOS.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 14, 2011
    [Product] 10 tips for Driving Sales Productivity: Tip #1
    Sales sales productivity social sellingSales 2.0 Sales Data Sales Intelligence Social CRM Social Selling B2B b2b sales crm 2.0 customer 2.0
  • FATHOM  |  MONDAY, JUNE 1, 2015
    [Product] Content Marketing Drives Sales Productivity [List]
    Has Content Marketing boosted your sales productivity? The post Content Marketing Drives Sales Productivity [List] appeared first on Fathom. Here are 10 Reasons Content Marketing Rocks for Sales. You now have a detailed, data-driven understanding of your clients’ interests, intent and buying stage.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 25, 2015
    [Product] What Has The SnapApp Product Team Been Up To All Summer?
    The product team at SnapApp was really busy this summer. We had 4 major releases that introduced lots of great features and a brand new product. In June we announced the release of our new interactive video product. Here’s a preview of what we’ll be talking about. Interactive Video. Here’s an example: Content loading.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 24, 2012
    [Product] 5 Things You Can Do Right Now to Increase Your Productivity
    The quiet hours are always the hours during which the most productive work gets done. Do this just one hour a day and you’ll see a quick jump in your sales productivity and sales volumes. Group Your Prospects into Niches. ?Outline for each of them. This makes it a lot easier to communicate with your prospects, and a lot quicker.
  • HINGE MARKETING  |  FRIDAY, JANUARY 30, 2015
    [Product] Assessing Your Team’s Chemistry to Increase Productivity
    So, getting along with our coworkers is essential and can greatly impact our productivity. Having a thorough understanding of how your coworkers approach situations and new projects will create a more productive working environment. This will allow your team to be more productive, effective, and strategic. Chemistry class.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 28, 2015
    [Product] 5 Emotions to Tap So You Can Move Products on Cyber Monday
    What does the doting wife know about the necessary products for her husband’s beer-brewing hobby? This has been a major product mover in the past, especially with toys. Then show them bundling options that might save them even more money if they’re willing to buy a few more products while they’re there. Instant Gratification.
  • HUBSPOT  |  THURSDAY, JULY 7, 2011
    [Product] 40 Brilliant Work Hacks to Improve Your Marketing Productivity
    So what about some helpful marketing work hacks, or tricks you can use to save time, be more efficient, and improve your overall marketing productivity throughout the workday? Hopefully, they can help you be more productive too! Always establish the purpose and create agendas for the meetings you organize to streamline productivity.
  • PUZZLE MARKETER  |  TUESDAY, JULY 10, 2012
    [Product] Multitasking Puts Your Brain on Information Overload [Infographic]
    If you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain. Mobile Marketing Online Advertising Social Media Work-Life / Productivity brain digital infographic mobile multitasking online productivity stress tasksConsequently, accuracy drops considerable.
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