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  • AD YOUR COMMENT HERE  |  FRIDAY, MAY 11, 2012
    [Product] Infographic of the Week: 12 things to do after you write a new blog post
    Content Production Infographics blogging infographic SEO writingThere’s still work to do after you get the writing done on a new blog post. Afterall, you want to get this in the hands of as many people as possible, right?
  • AVITAGE  |  WEDNESDAY, OCTOBER 30, 2013
    [Product] Before Your Next Content Project
    This may have been acceptable in the traditional, periodic, “point production” content outsourcing model. After content vendors come up their learning curve, conduct their research, and deliver their work product, lots of knowledge walks out the door. Content vendors often prefer it this way. Undocumented knowledge.
  • INSIGHTIQ BLOG  |  TUESDAY, JUNE 12, 2012
    [Product] 5 Ways to Increase Your Productivity
    Don’t multitask - This is a tough one for most of us but multi-tasking is perhaps the biggest detriment to productivity.  Harvard Business Review released a study in 2010 that found multitasking can lead to as much as a 40% drop in productivity. People often cite prioritization as a personal area of improvement. What do you think?
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 12, 2010
    [Product] What Product Lifecycle (PLC) Means for B2B Inbound Marketing
    One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Over the lifetime of a product or service, you go through different stages of introduction, growth, maturity, and decline. Tweet.
  • VOLACCI  |  WEDNESDAY, FEBRUARY 12, 2014
    [Product] No Regrets [Ben's Productivity Podcast]
    'Tip of the day: Productivity - make sure you know where you are headed - check in - align with the main purpose in your life. Live your life with no regrets productivity Transcript: Hi this is Ben, welcome back the podcast. want to talk to you about something that I think is really important. Ben Finklea, CEO Volacci.
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 14, 2013
    [Product] The Video Marketing Manual [Infographic]
    Corporate Marketing Infographics Product Marketing 'Text from infographic: On the internet today, video reigns supreme. No other form of web content offers the same level of audience engagement and emotional connection. By 2016, online video will be the largest single generator of consumer internet traffic worldwide. Every day 75 million U.S.
  • VOLACCI  |  TUESDAY, NOVEMBER 19, 2013
    [Product] The Organization Geek's Productivity Tools
    What productivity tools do you used to keep yourself organized and on point? productivity tools 'I like technology. In fact, I think it’s pretty safe to say that I tend to nerd out about all things technological. Here are my must-use tools and bookmarks to keep on-point during the day. GetPocket. Awesome Window & Tab Manager.
  • VOLACCI  |  MONDAY, FEBRUARY 17, 2014
    [Product] Rockefeller Habits [Ben's Productivity Podcast]
    What You Must Do to Increase the Value of Your Fast-Growing Firm productivity 'Tip of the day: Read Verne Harnish''s Mastering the Rockefeller Habits. Transcript: Hi, welcome back to the podcast. I''m going to share, very quickly, just some of the things that''s covered in the book. That is a quote from but Mr. Fuller.
  • HUBSPOT  |  SATURDAY, JANUARY 3, 2015
    [Product] 5 Productivity Tips for Your Next Business Trip
    But I understand that productivity is an art that takes practice, and I’m willing to put in the work by iterating upon my travel strategies. m continuously looking for ways to be my most productive while traveling. In your experience, what has helped you optimize your productivity while traveling? meeting the next day.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 20, 2012
    [Product] Raab Report: B2B Marketing Automation Vendors Are Making Incremental, Not Radical, Changes To Their Products
    One of my favorite parts about putting out a new edition of the VEST report is I get to dive into a pile of new data about industry trends. Think Scrooge McDuck and his pool filled with gold coins. Indeed, with 208 data points on 22 vendors, there’s so much data that it’s a challenge to make sense of it. The actual average is 1.41.) New channels.
  • SAZBEAN  |  MONDAY, JANUARY 17, 2011
    [Product] 7 Social Media Monitoring Essentials
    Even if people aren’t talking about your products or company, they’re probably having conversations that would be helpful — either for product development, customer service or marketing. Competitors’ Product Names – For more market research, also monitor for your competitors’ product names.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, DECEMBER 11, 2014
    [Product] Avoid This Brain-Draining Distraction to Increase Sales Productivity
    'Learning something fast requires concentration. To make sense of it all requires you to really wrap your brain around it. So does coming up with a new strategy for a perplexing sales problem or figuring out how to enter a new market. Distractions of any sort slow your absorption of new material. Agile Learning
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Product] Marketing Your Multi-Product (or Multi-Division) Brand
    'Author: Phillip Chen If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Different product teams might be competing for resources, or could be operating separately from the other teams or divisions. Prioritize Your Products. Base Interest on Behavior.
  • THE EFFECTIVE MARKETER  |  TUESDAY, SEPTEMBER 20, 2011
    [Product] How An Old School Product Leveraged A New Mobile App
    It has been out for a couple months now, the new myStain app from Clorox, but only now I have seen an interesting account of the marketing campaign and results highlighted in  an article from MarketingNews (an AMA publication, requires registration). What a great way to connect with customers and refresh their perception of your brand.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 30, 2014
    [Product] A Show By-Product – Superb at Introductions
    'Stephen Dubner, Freakanomics. Sometimes unexpected benefits come from things you do. I’m REALLY good at connecting people. created Marketing Made Simple TV almost two years ago, and I’ve interviewed over 100 top thought leaders, like Stephen Dubner of Freakanomics soon. They contacted me. lined up a great speaker for them.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, OCTOBER 29, 2009
    [Product] Online Advertising Passes TV Advertising in UK
    The trend to online advertising is matched by the trend toward more cheap-productions reality TV. Products & MarketsIn a recent article in eMarketer points out that Online advertising spending in the UK now exceeds TV advertising.  They report that the UK is the first major country to reach this mark.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Product] Interesting Infographics: 10 Biggest Office Distractions
    When I read through this infographic from WeekDone.com , I wanted to share it with you because it is a good reminder that we need to continuously focus on improving the productivity and effectiveness of ourselves and our team to succeed in today’s and tomorrow’s economy. Infographics Leadership home infographic productivity
  • MARKETING EDGE  |  SUNDAY, AUGUST 16, 2009
    [Product] Four Things That Can Kill Social Media
    Tags: advertising blogs product reviews social media dies trust
  • FATHOM  |  THURSDAY, MARCH 27, 2014
    [Product] LinkedIn Eliminates Products/Services Tabs in Lieu of Showcase Pages
    'LinkedIn recently announced that it will discontinue the Products & Services tabs on April 14th in favor of the Showcase pages it released back in November 2013. Showcase pages act as an extension of your company, particularly useful if your company has multiple product/service lines, brands or business initiatives. link].
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JULY 18, 2012
    [Product] The Importance of Making Your Content Rule: Chatting with @cc_chapman #highered
    We were able to listen to CC Chapman today speak about content production and making completely awesome content for your audience. Conferences & Events Content Production cc chapman content rulesCC is a best selling author and award winning marketing expert. Guaranteed to leave your audience educated, entertained and inspired!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 12, 2013
    [Product] Why Advocates Should Be Part Of The Modern Marketer’s Strategy
    As a consumer, you didn’t make your movie, dinner or contractor decisions based on what some marketing flak had to say — you got first-hand opinions from your peers.   ‘ Your customers are Yelping your product right now. Here’s a fun exercise. On your way to dinner, you probably compared restaurant reviews on Yelp.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 27, 2011
    [Product] 5 Productivity Killers For Your Cold Calling Team
    Most people my team speaks to all day want have some collateral to review that gives them a good sense of the product/service and differentiators before they commit to an hour demo with a sales rep. Target market isn’t large enough - Your team should obviously have a sizable universe of companies/prospects to cold call into.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 7, 2013
    [Product] 5 Common Inside Sales Roadblock's That Can Deter Productivity And Success
    Solution: Asking them if they know that your product is cheaper, faster, newer, etc. This can be difficult for BDRs because we want to give some product information but not too much while speaking. Everyone has months that are up and down due to holidays, vacations, changes at work, you name it. could spark your prospect’s interest.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 22, 2014
    [Product] 5 Ways To Be More Productive on Instagram
    Ways To Be More Productive on Instagram by Tammy Kahn Fennell - Maximize Social Business. 'You’ve heard the news: people who are in the 18 to 24 age range spend more of their time engaging on Instagram. But is there really a business case for this visual social platform?  They think so. Instagram for Business from Instagram on Vimeo.
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 17, 2012
    [Product] MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals
    In short, content production has become and will continue to be a major piece of the marketing mix for B2B marketers. Content production is being outsourced more this year than last. Business to Business content production B2B content marketing Marketing MarketingProfsMore budget is being spent on content marketing.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 3, 2012
    [Product] Product Showcase: Private Connection Cloud
    Product Showcase Best Connections Customer Relationships Databases Geography Lodato Marketing Network Network Hardware Resale Personal Connections Pipeline Private Connection Private Connections relationship Sales And Marketing Senior Vice President Success Rate Targets Unprecedented OpportunitiesRead the full story here.
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 22, 2012
    [Product] Content production? Danish companies have it right
    With content marketing exploding onto the scene of mainstream B2B marketing in 2012 marketers everywhere scramble to re-adjust marketing plans to reap the benefits more comprehensive content strategy and content production. The no-nonsense Danish approach to content production. The post Content production?
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 30, 2014
    [Product] Focus on Productive B2B Marketing and Sales Activities
    However, if there is one thing that was a barrier to more success, it is the insidious habit of focusing on non-productive activities. By the way, if you want to understand the value of practicing intense focus on productive activities (FOPA), think about the last time you were heading off to a vacation. Carpe New Year!
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Product] Facebook Kills Sponsored Stories, Cuts Ad Products in Half
    To be honest, it''s hard for me to remember how Sponsored Stories differ from the 26 other ad products Facebook has. That''s right, Facebook has 27 different ad products -- and they''re coming to realize that''s too much. Facebook is also modifying its current product offerings, in addition to paring them down. 3) Offers.
  • CRIMSON MARKETING  |  TUESDAY, NOVEMBER 26, 2013
    [Product] Big Data Big Profits: Unlock Up To $200 Billion [Infographic]
    5% higher productivity for big data leaders vs. other companies. 288% Average increase in profit of promoted products. Corporate Marketing Infographics Product Marketing 'Text from infographic: Successful marketers have figured out how to use data to squeeze billions more from marketing and help their companies grow. ” .
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 25, 2014
    [Product] 7 Ways To Be More Productive On Social Media
    Ways To Be More Productive On Social Media by Tammy Kahn Fennell - Maximize Social Business. 'If you’re reading this, you’ve bought into the concept that social media is important for your business.  So, here are 7 ways to be more … Continue Reading.
  • VOLACCI  |  THURSDAY, FEBRUARY 27, 2014
    [Product] Lazy or Crazy [Ben's Productivity Podcast]
    productivity , podcast 'Transcript: Hi, welcome back to the podcast. Today is Thursday again and I want to share with you Thinking Thursday''s topic and that is: Are you, as a leader, lazy or crazy? And, whenever I find myself in a situation as a leader, I am always looking at those two things. are you crazy? Ben Finklea, CEO Volacci.
  • VIDYARD  |  THURSDAY, SEPTEMBER 18, 2014
    [Product] 6 Tips for Working With a Video Production Company
    Even for savvy marketers, it isn’t necessarily easy to seek out a video production company that’s exactly right for you or your brand, and if you haven’t worked with a third-party on video before you might be wondering what it’s like. Are you looking to introduce a new product or announce a rebrand? good starting point?
  • FUNNEL FOCUS  |  MONDAY, JANUARY 21, 2013
    [Product] Breaking News: Eloqua Acquisition Irrelevant to Mid-market
    B2B Marketing News and Product Development Eloqua Acquisition Marketing as a Service Marketing AutomationWhy consolidation isn't a cure for the big picture challenges organizations face with sales and marketing technology. Marketing automation software has arrived at this destination. Why is that?
  • VOLACCI  |  WEDNESDAY, JANUARY 22, 2014
    [Product] Sales Systems [Ben's Productivity Podcast]
    sales systems , productivity 'Today''s tip: Build sales systems supported by your processes. Transcription Hi this is Ben, welcome to the podcast, episode five. This is a quick two-minute podcast that helps executives think and be more efficient with their businesses. Things like that are some of those 10. How do you onboard and train them?
  • VOLACCI  |  FRIDAY, NOVEMBER 15, 2013
    [Product] Increase Productivity With Mac Keyboard Shortcuts
    Though mice and trackpads are great for doing sensitive stuff like design, when used correctly, keyboard shortcuts save time and boost productivity. productivity 'Did you know that in the early days of computers, the mouse didn''t exist? Everything was done by keyboard. Convenient, time saving shortcuts. Full screen:  Ctrl + ? Using ?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Product] Marketo Announces Japan Expansion
    Product and Industry 'Author: Phil Fernandez It is so nice to be wanted. Who doesn’t like to be invited to a party or asked to dinner?  The same is true in business. And in our short history, it sure seems like people want Marketo. year later, after several Australian customers pushed for access to our software, we opened up shop in Sydney.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, JUNE 11, 2013
    [Product] How SaaS Gamification REALLY Works
    'SaaS gamification can be a powerful way to design great SaaS products and create highly successful marketing campaigns, but there’s a lot more to it than just badges and leaderboards. To gamify your SaaS product or marketing campaigns, take some lessons from the game industry itself. Gamifying Both Marketing & Product Management.
  • LOOPFUSE  |  MONDAY, NOVEMBER 14, 2011
    [Product] Turn your product into your marketing with LoopFuse Custom Events
    This last weekend marked the release of LoopFuse v3.34.  This new release includes deeper integration for custom events within the LoopFuse feature set to include a new custom event dashboard, integration of custom events within lead nurturing programs, and scoring rules based on custom events. Custom Events Explained. Custom Events Dashboard.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Product] Introducing The VerticalResponse Integrations Marketplace
    'Here at VerticalResponse, we’re always looking for more ways to expand product functionality and flexibility for our customers. We’re adding integrations on a regular basis, so check back often, or request the products or tools you use, and we’ll look into them! Product Updates integrations The best part?
  • B2B INTERNET MARKETING STRATEGIES  |  SATURDAY, APRIL 24, 2010
    [Product] Google’s Next Big Thing
    Finding the “next big thing” doesn’t mean growing your business incrementally or having new product lines that are profitable.  The history of software and Internet companies is littered with highly successful one-trick ponies whose corporate success hinged on the lifecycle of the one product category they came to dominate. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 12, 2012
    [Product] What Marketers Need to Deliver the Right Product, Right Place & Right Time
    It’s still about the right product, the right place and the right time. Right Product. Thanks to tracking and reporting tools, product marketing is no guessing game. You can actually see what products and services buyers are interested in, as well as gauge how they feel about the products they’ve already purchased.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 16, 2011
    [Product] Making Marketing Agility Cool
    Winning companies are defined today not by their product and service offerings but by the manner in which they respond to the needs of their consumer. Innovation Marketing Social Media Strategy adaptive marketing agile marketing Marketing Agility Predictive Marketing Product development Real-Time MarketingNow that’s cool.
  • INBOUND SALES NETWORK  |  TUESDAY, SEPTEMBER 13, 2011
    [Product] Why Executives Do Not Care About Your Product or Service
    Executives don’t care about your product or service, they care about their own corporate and personal goals. Far too often, I see companies sending product messages to the C-Suite. ” If you are sending out product of service-level messaging to the C-Suite, ask yourself: “Why is this important?” Suite.
  • ACHIEVE MARKET LEADERSHIP  |  WEDNESDAY, APRIL 13, 2011
    [Product] Three Ways to Fail at Solutions Marketing
    Suit up, shake hands, and deliver a speech about the technical superiority of your product. The Wrong Focus: They were repeating the chorus “my product rocks,” which is the wrong song to sing. Their usual tactic was to leap-frog over the competition on technical issues…which then leads to bidding wars over product features and options.
  • CRIMSON MARKETING  |  FRIDAY, AUGUST 23, 2013
    [Product] #BADMarketing presented by Crimson Marketing
    BADMarketing branding create brand it product marketing market your product marketing product strategy viral marketing what is market strategy 'The Beatles are undeniably one of the most iconic rock bands of all time. They can pretty much do no wrong. . To be fair, they did rerelease a new album cover. Are you surprised?
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, AUGUST 17, 2010
    [Product] News Flash for Cloud Marketers: The Cloud Just Went Mainstream
    Tags: Cloud Marketing Marketing Strategy Product Marketing Cloud Services IaaS Microsoft New Products PaaS Product Strategy SaaS
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 8, 2011
    [Product] The Problem with Kids: How Your Products and Services are Truly Perceived
    B2B Lead Generation | Why your products and services are like your kids. Comparing kids to a company’s products and services works. When David Meerman Scott said to his boss at Thompson, “ No one cares about our products and services. They’re proud of their fine products and services. adore my kids.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 3, 2011
    [Product] The Problem with Kids: How Your Products and Services are Truly Perceived
    B2B Lead Generation | Why your products and services are like your kids. Comparing kids to a company’s products and services works. When David Meerman Scott said to his boss at Thompson, “ No one cares about our products and services. They’re proud of their fine products and services. adore my kids.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 13, 2010
    [Product] The Problem with Kids: How Your Products and Services are Truly Perceived
    Comparing kids to a company’s products and services works. When David Meerman Scott said to his boss at Thompson, “ No one cares about our products and services. &# what his boss actually heard is “ Your kids are ugly.&# They’re proud of their fine products and services. I adore my kids. Great kids.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JANUARY 24, 2012
    [Product] Your Content Marketing Mandate: Just Do It!
    Content Marketing Marketing Planning productivity content creation content marketing CopywritingI’ve heard a few times now from companies that want to get their content marketing engine cranking but haven’t put anything out there yet because of one of the following reasons: We don’t have a marketing person or department.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JANUARY 7, 2013
    [Product] Product Showcase: People Alerts for InsideView Relationship Manager Edition
    InsideView recently announced a new edition of our flagship application to tailor customer intelligence to the account managers responsible for renewal and up-sell business. In a press release this morning, we showcased the newest feature for the Relationship Manager Edition of InsideView: People Alerts. People alerts deliver that advantage.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Product] Why Product Launch Plans Need to Include Social Networking
    recently provided some marketing consulting and services for a technology start-up about to launch a new product. They contacted me with little time to spare before their intended product launch at an industry event. “We haven’t done much – we’ve been very busy with product development.” Tweet.
  • SAZBEAN  |  THURSDAY, NOVEMBER 10, 2011
    [Product] Five great examples of product page copywriting
    While product page design has improved in the past few years, an often neglected area is sales copy. common mistake is to simply place the manufacturer’s product descriptions on pages. News & Notes
  • SAZBEAN  |  FRIDAY, NOVEMBER 25, 2011
    [Product] 10 Productive Tasks You Should Be Doing On Google+ Right Now
    So the following list of things that you should be doing on Google+ will keep you both productive and effective, not just entertained. – 10 Productive Tasks You Should Be Doing On Google+ Right Now by Neil Patel. Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. Fair enough.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 17, 2010
    [Product] B2B product marketing professionals: This might interest you
    (If you enjoy the Fearless Competitor, watch me live on HubSpotTV on 11/19 at 4:00pm ET) See this picture? “My child is an honor student at… &# That is how most companies talk.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JUNE 5, 2013
    [Product] How Mobile Technology Helps Component Manufacturers Make Their Printed Catalogs More Productive
    'Component manufacturers are keenly aware of the fact that design engineers must first specify their components or parts before purchasing can place an order. These manufacturers have relied on their [.]. This is only a content summary. Please click on the headline to read the full article.
  • E-QUIP  |  WEDNESDAY, FEBRUARY 4, 2015
    [Product] Training on a Tight Budget
    Human Resources Productivity 'As the competition for talent heats up, smart firms are taking steps to better attract and retain quality employees. How about your firm? Providing training is one proven method for winning over employees. One of the primary reasons employees leave is because they don''t feel valued enough. Offer to buy your own.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 12, 2011
    [Product] Selling new products – 5 success factors for training your sales force
    If your company is like most, you will launch more new products in the next five years than you did in the previous ten. These products will be expected to produce significant revenue and some may be “bet-the-company” entries to the market. Talking about a product and selling a product are two very different things.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Product] Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape
    Each of their products will need to fight their own independent battle, so I see them as a collection of different functions that happen to have the same owner. Therefore, their growth rates will be mix of their different product growth rates. Customers will still pick the best product for each function. Product and Industry
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 27, 2014
    [Product] The Race To Own The Marketing Cloud
    Corporate Marketing Other Interesting Topics Product Marketing 'Who will win the race to build the best cloud suite of tools for the CMO? Let’s take a look at the top contenders:  Salesforce.com Who are they? “The company’s. The post The Race To Own The Marketing Cloud appeared first on.
  • VIDYARD  |  TUESDAY, JANUARY 27, 2015
    [Product] Is Your Product How-To Video a How-Not-To?
    'You’ve got an amazing product and you want to teach the world how to use it. But with so many products and so many videos out there, how do you get the world’s attention? or “I’d give up my firstborn just to hold it”, keep in mind these four things to make a watchable, useful product tutorial video: You. How do you keep it?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 13, 2011
    [Product] Is Lady Gaga and your Brand a good match?
    Recently a client of Networked Insights approached us about exploring a celebrity endorsement and/or a product placement with the pop music star Lady Gaga. Music videos too have grown to be about a $15 million product placement industry, allowing brands to align their products with artist that appeal to their target consumer.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 9, 2012
    [Product] #Sales #Productivity – Getting More Bang for Your Buck
    While many B2B sales executives do not realize it, sales volume and sales productivity are not the same thing. Without good sales productivity, it can cost a company quite a bit of overhead to make just one sale. However, with good sales productivity, it can lower your business costs and increase profits. It’s not about you.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 9, 2012
    [Product] #Sales #Productivity – Getting More Bang for Your Buck
    While many B2B sales executives do not realize it, sales volume and sales productivity are not the same thing. Without good sales productivity, it can cost a company quite a bit of overhead to make just one sale. However, with good sales productivity, it can lower your business costs and increase profits. It’s not about you.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 27, 2012
    [Product] The RIGHT Way to Weave Product Mentions Into Your Marketing
    Everyone wants to market their product like Apple. We learned a thing or two about product marketing there, too. So, what was so cool about the product marketing learnings? We've often advised companies to stop talking about their products and focus on offering helpful content instead. No surprise there. Makes sense.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 10, 2013
    [Product] Why We Need to Reverse-Pimp Our Products Like McDonalds
    'McDonald’s Canada released an online video ad that showed the truth about how they market their products. B2B marketers should sit up and take note of why it was successful, and what it means for business-to-business marketing. Many years ago when I lived in San Francisco, one of my friends was a food photographer. million views.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 8, 2012
    [Product] The 5 New Must-Have B2B Marketing Skills
    don’t care if you work in PR, product marketing or demand generation – everything we do in marketing can, and should, be measured.  Demand Generation b2b marketing Content Marketing Eloqua key marketing skills marketing automation Product Marketing sales and marketing social media marketingWhen the CMO is unimpressed – skills.
  • LEADERSHIP  |  FRIDAY, OCTOBER 24, 2014
    [Product] Interesting Infographics: What Makes a B2B Marketer Happy at Work?
    'Are you  happy at work and if so, does that translate into increased productivity, results and success? Research by the economists with the University of Warwick in the UK and a German University revealed that there is a correlation between happiness and higher productivity. Infographics B2B marketer home infographic productivity
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 24, 2014
    [Product] Does Social Media Make You More Productive In the Workplace?
    But when it becomes part of your business, does that ultimately lead to more or less productive employees? According to a study by Microsoft, 46 percent of workers say that their productivity has greatly or somewhat increased because of social media use … Continue Reading Does Social Media Make You More Productive In the Workplace?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 23, 2012
    [Product] Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation
    These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations. demand generation systems marketing software product reviews b2b marketing automation vendor rankings Raab VEST report large company marketing automation
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 27, 2013
    [Product] B2B Marketing and the Cheap Tchotchke Mistake
    Filling my hotel room with cheap junk is not a good way to make me think fondly of you or your product. The promotional product business was a $15.6 Save the t-shirts and other wearable products for your booth, not a gift bag. was astounded by the number of branded products with no information about the company.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Product] How to Think of Better Ideas Without Waiting for a Lightbulb Moment [Infographic]
    Blogging Content Creation Productivity Professional Development Daily 'Don''t get your best ideas in the shower? That''s okay. As it turns out, most great ideas aren''t conjured during a morning shampoo. Instead, they''re a result of a process -- one influenced by both our intuition and a variety of external factors.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Product] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    We featured demos of our newest product advancements and even had some of our Customer Champions on hand to answer questions. Product and Industry 'Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. Let’s recap some of our favorite sessions from Wednesday, our final day of Summit. Robot emails.
  • CEEKUE  |  FRIDAY, SEPTEMBER 3, 2010
    [Product] Customers Do Not Like Your Products
    Do you still think your customers like your products? Your customers do not like your products. Because buying products means stress: do I make the right decision to buy? am I buying the right product? In that case I have news for you. They don’t. They also do not like to buy them. am I not paying too much?
  • VOLACCI  |  FRIDAY, MARCH 21, 2014
    [Product] Business Tempo [Ben's Productivity Podcast]
    Keeping a Steady Business Pace is Crucial to Daily Operations productivity , podcast 'Transcript: Hi, welcome to the podcast. wanted to talk today about setting a business tempo. This is something I learned about in the Rockefeller Habits book and you''ll hear me talk about a lot of things that I learned there.
  • MARKETING EDGE  |  WEDNESDAY, DECEMBER 28, 2011
    [Product] 2012 Social Media’s Adolescence
    marketing social media social media productivity social media time management social media time suckTime 16:24 Just like a 1960s father complaining about his teenage daughter being on the telephone constantly, social media is entering into its adolescent phase with some growing up to do. Quick and to the point.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 18, 2014
    [Product] How to Actually Be Productive While Working From Home
    But it''s hard to say which environment actually allows us to be more productive: the home office or the office office? Work When You''re at Your Most Productive. For me, the most productive times of the day are usually early in the morning or late at night. 'Working from home is awesome. They drop by your desk. Take a Shower.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 1, 2013
    [Product] How to Improve Relationships with Customers You’ve Already Won
    simple way to increase B2B sales productivity is to follow up with customers post-sale and offer them new services to build on your existing relationship. Come prepared to offer additional products. Keep up with constant communication with customers, cater to their needs and always offer them new products.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Product] 7 Hot Apps That Will Skyrocket Your Productivity at Work
    Customer service, product marketing, and crowdsourcing are among a handful of other ways that early adopters are making use of the Jelly app from a business standpoint. Sounds like a great way to increase your productivity on lengthy plane, train, or automobile rides, huh? For more content like this, subscribe to Insiders. 1) Jelly.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Product] Innovation in the Nation
    Product and Industry 'Author: Phil Fernandez This is my favorite week of the year. No, it’s not my birthday and I am not headed out on vacation. Welcome to the 2014 Marketo Marketing Nation Summit. Welcome to Innovation in the Nation. But the reality is that we are at the very beginning of this marketing transformation. Phil Fernandez.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 14, 2014
    [Product] Useful Tools for Happier and More Productive Social Media Writers
    That wouldn’t be a bad thing if they were productive through all that time on the computer, but time wasting is a problem. 'Many social media writers spend too much time writing a single post.
  • VOLACCI  |  MONDAY, MARCH 31, 2014
    [Product] Setting a Personal Tempo [Ben's Productivity Podcast]
    So if you''re jet-lagged by two or three hours every single week, you''re setting yourself up to be tired which means you''re going to eat more, you''re going to need more caffeine and it really saps your productivity and your energy. Stick to your schedule as you will benefit from the consistency podcast , productivity
  • VIDYARD  |  TUESDAY, JUNE 24, 2014
    [Product] Bring the YouTube Experience to Your Website with a Vidyard Video Hub
    'Videos are, without a doubt, the best way to guide potential buyers through your product offering because they’re persuasive and quick to consume. After releasing the Video Hubs product to select customers, we checked in to see how the product was delivering at Taulia, the leading provider of cloud invoice and payment solutions.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, NOVEMBER 21, 2014
    [Product] Women in Manufacturing: Mary Fitzgerald, Acme Wire Products
    '“My father never said I couldn’t pursue a manufacturing career because of my gender,” says Mary Planeta Fitzgerald, President of Acme Wire Products. Collectively, the sibling team has 70 years of professional experience actively running Acme Wire Products. Acme Wire Products was started in 1970 by Edward Planeta Sr.,
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 21, 2014
    [Product] How to Lean into a Partner Ecosystem
    Note that the BlackBerry and Myspace were once dominant players in their respective markets, but they were unable to compete in the long run – this was at least partially due to their lack of complementary products and applications. Product and Industry But what are partner ecosystems, and how do they help marketers do their jobs?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, NOVEMBER 6, 2014
    [Product] [Webinar] Selling Productively to Buyer 2.0
    Start Increasing Your Sales Productivity Today. If that''s on your mind, join me for this 30-minute webinar: Selling Productively to Buyer 2.0. 'Posted November 6th, 2014. Connecting in a world where the buyer is king – and doesn''t even want to talk to a sales rep – is really tough. How are you ever going to make your numbers?
  • E-QUIP  |  SATURDAY, APRIL 6, 2013
    [Product] Tracking Your Time Can Be a Real Wake-Up Call
    'Shortly after being appointed operations manager several years ago, I enrolled myself and my management team in an intensive productivity training program. We learned a lot about ourselves and each other, and acquired several techniques for maximizing our productivity and performance. Productivity Strategy Not necessarily.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, AUGUST 29, 2012
    [Product] Cold Call Motivation Tips That Keep Sales Productivity High
    Here are some cold call motivation tips I've used to keep my sales productivity high. Dealing with the daily grind of making sales call after sales call. It can be tough to keep going when you have to continually be prospecting. One call fades into the next. You feel like you're saying the same thing over and over again. Try new things.
  • AD YOUR COMMENT HERE  |  FRIDAY, SEPTEMBER 10, 2010
    [Product] Does a Content Production Strategy Have a Place in Manufacturing?
    It may also feel like “content&# is hard to come by in many manufacturing settings – content that will draw people to your company, your products, your people.  These are both very product-centric activities that are close to buying phase. One of the best ways to achieve this is through content production.  Videos.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, MAY 22, 2013
    [Product] [Video] 3 Doable Strategies to Increase Sales Productivity
    If you want to increase sales productivity and get much more done, here are a couple strategies to improve time management skills: Block your time out. 'If you''re like everyone else these days, you''re overwhelmed with way too much to do and not nearly enough time to get it done. Being online much of the day isn''t good for us.
  • CLIENT BRIDGE  |  TUESDAY, MAY 24, 2011
    [Product] Using Social Media to Launch and Promote a Product
    From JeffBullas.com, here's a look at how anyone can launch and promote a product, using only social media. These tips are adapted from Guy Kawaski's launch and promotion of his book, Enchantment The Art of Changing Hearts, Minds and Actions. Facebook Kawaski built a fan page specifically for his book.
  • ACHIEVE MARKET LEADERSHIP  |  FRIDAY, NOVEMBER 30, 2012
    [Product] Driving Direct Sales with Social Media
    Interactive Products & MarketsAccording to a recent study , customers who interact with a brand via social media spend 20-40% more with that company than other customers.  With the right marketing strategies in place, you can actually drive direct sales from social media. What are you doing to drive direct sales via social media?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Product] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    Let them experience what it would be like to use your product/service. If you aren’t proud of the product, you’ll have a hard time selling it. Look for a great product, happy customers, a big market, and a winning team. Product and Industry All in all, it was an unequivocal success. it was time to kick back.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 14, 2011
    [Product] 10 tips for Driving Sales Productivity: Tip #1
    Sales sales productivity social sellingDuring my now 3+ year engagement with InsideView, I’ve had the opportunity to connect with dozens of InsideView customers, explore their business drivers for selecting a sales intelligence solution and discover benefits realized.   Sales 2.0 customer 2.0
  • REVENUE JOURNAL  |  WEDNESDAY, NOVEMBER 14, 2012
    [Product] How Customers Choose a Product or Service: Debunking Common Marketing Myths - Part 2 of 4
    ” Here is Part 2 of a 4-part series, in which we examine how customers choose a product or service. Interviewing thousands of customers about their buying process has convinced me that while the buyer is attempting to buy something he wants, he is also determined to see through any deception or manipulation. read more.
  • NNC SERVICES  |  FRIDAY, FEBRUARY 1, 2013
    [Product] How to Create B2B Product Messaging that Resonates with Buyers
    One area of storytelling that I briefly touched upon was product positioning. d like to further explore that subject, in particular, how product positioning and messaging impact the effectiveness of your marketing campaigns. Your company can have the best product in its.
  • LOOPFUSE  |  MONDAY, JULY 16, 2012
    [Product] Replay of our most recent product training session [Video]
    If you want to learn about marketing automation and how we do it, then watch this replay of our product training session from last week.  This is an overview of the entire product and we’ll be doing specific sessions on lead scoring, setting up email nurture flows, web analytics, etc. in the future.  Enjoy!
  • EXPERIENCE MARKETING INSIGHTS  |  THURSDAY, SEPTEMBER 11, 2014
    [Product] How to Launch a Product like Apple
    'Quick tips for marketers looking to make a splash
  • LEADSLOTH  |  MONDAY, FEBRUARY 20, 2012
    [Product] Lead Nurturing for Software Trials
    This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). Tip 2: Make Product Adoption Your #1 Goal. The one and only goal of the emails you’re sending out should be to get people hooked on your product. They signed up. What now? Conclusion.
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