Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Related posts: How important is real-time data?

Process 100

Process Validation Social Media Buzz 100

Buzz Marketing for Technology

MAY 11, 2017

At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings. In much of industry, the idea of “Digital Transformation” has taken root.

Digital Transformation 188

Digital Transformation ROMI Business Barriers 188

Buzz Marketing for Technology

JULY 13, 2011

Recently a client of Networked Insights approached us about exploring a celebrity endorsement and/or a product placement with the pop music star Lady Gaga. Music videos too have grown to be about a $15 million product placement industry, allowing brands to align their products with artist that appeal to their target consumer.

Brand Identity 100

Brand Identity Branding Network Marketing Social Media 100

Buzz Marketing for Technology

NOVEMBER 16, 2011

Winning companies are defined today not by their product and service offerings but by the manner in which they respond to the needs of their consumer.

Planning 100

Planning Paid Search Agency Budget Programs CMO 100

Buzz Marketing for Technology

JUNE 10, 2015

Use social for new product ideas. Use social media to vet pricing of new products. Use social media for M&A ideas in your product lines. Plot your social media sentiment against your NPS scores. Provide delightful customer support. Listen for Lead Gen opportunities.

ROI 100

ROI Lead Gen Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

MARCH 20, 2013

So, if you want your brand to be top-of-mind with the green-friendly, your website needs to follow a certain aesthetic—just like your products and physical locations. Simply highlighting and building in a green section into the navigation will get visitors up and clicking on the products they are interested in. Personalization.

Conversion 100

Conversion Merchandising eCommerce Banners 100

Buzz Marketing for Technology

JUNE 5, 2013

When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

NOVEMBER 15, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Should you offer exclusive products or discounts?

eCommerce 100

eCommerce CMO Banners Loyalty 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. When you hit the homepage, you know exactly what products they are offering, which promotions they are running, and you are comfortable navigating or searching the site.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Does product pricing influence the purchase decisions of your customers? Reach the right audience.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. For example, testing and personalization insights can reveal that a particular product recommendation is effective at converting more visitors into buyers.

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Loyalty 100

Buzz Marketing for Technology

MAY 15, 2013

The ambitious CMO knows that their company site must be more engaging than the competitions’, as well as a place that customers trust, valuing the available products, services and information on offer. Product recommendations and other offers are then provided based on what the various groups are most likely to purchase.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

APRIL 15, 2016

A modern data warehouse is different – employing new technologies, products, and approaches. Every two weeks, analysts faced the herculean task of reporting campaign results based on 10 different data sources, applying 20 different measures on 70+ products delivered by 100+ media partners.

Work Management 100

Work Management Advertising Agencies Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JUNE 6, 2012

Your CEO asked you to put together a list of influencers but you know the score- every famous person is inundated by such requests and you feel your product or service will be lost in the noise. Wouldn’t it be wonderful if Bill Gates endorsed your software product or Lebron James evangelized your new running shoe?

CMO 100

CMO PR Social Media Ad Agencies 100

Buzz Marketing for Technology

FEBRUARY 17, 2016

This webinar featured James Hilliard (@ hillyprods ) President & Executive Webcast Producer for Hilly Productions, Bree Baich (@ BreeBaich ) Transmedia Mastermind “The Storyteller“for SAS Institute and Jamie Turner (@ AskJamieTurner ) CEO of SIXTY. This webinar was sponsored by Citrix GoToWebinar.

Viral Marketing 100

Viral Marketing Storytelling Webcast Content 100

Buzz Marketing for Technology

SEPTEMBER 3, 2014

With this information, you can then build a thoroughly fleshed out strategy for staying ahead of the curve in terms of delivering the right products to its best possible customer as often as possible. The perception your brand and product offering creates. General buying and browsing habits.

Planning 100

Planning Loyalty Research Social Media 100

Buzz Marketing for Technology

MAY 22, 2013

Clearly Amazon and Wal-Mart have different product sets. But Wal-Mart’s two most crucial priorities will be helping online customers navigate its extensive product list easily and quickly, and streamlining online and offline operations to create a turnkey overall experience. Like Amazon, Wal-Mart has a massive product offering.

Amazon 100

Amazon eCommerce Fulfillment Marketing & Strategy 100

Buzz Marketing for Technology

JANUARY 20, 2016

This webinar featured Mikael Lemberg ( @ Lemberg ) Director of Product Management at Falcon Social, Andrew Ashton ( @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Greg Gerik (@ ggerik ) CEO at Gerik & Company. We discussed a ton of ideas on how to capture ROI or create impact using social media!

ROI 100

ROI Business Social Media Webinar Metrics 100

Buzz Marketing for Technology

FEBRUARY 10, 2016

Social to predict what’s next – more and more social is being used to find opportunities in product development or innovation. ROI of Social Listening – what’s the ROI of not listening to your customers – most likely it more than the cost of Social Listening. To get a copy of the slides or to listen to the replay, please click here.

Social Marketing 100

Social Marketing Conversion Viral Marketing Webinar Metrics 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth. Earned 2000 product recommendations.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

JANUARY 4, 2011

Want to know what customers really want from your product or service? – Luke created a game (either face to face or online) in which you can actually give play money to customers to buy a feature for your product – but the catch is they don’t have enough money to buy any one feature by themselves. Why not play Product Box !

Planning 100

Planning Lead Ranking Lead Scoring Paid Search Agency 100

Buzz Marketing for Technology

MAY 9, 2012

In other words, they are emotionally invested in the product, service or experience about which they are opining. Instead of a laborious production process, Social Media reduces the distance between the production and consumption of opinions; in fact, it even obliterates it. In some contexts emotions are considered bad.

Sample 100

Sample Advertising Agencies Social Media Opinions 100

Buzz Marketing for Technology

MAY 23, 2012

When companies combine this with internal business data, they get the Business Intelligence they use to make fundamental decisions about product development, honing existing services, and where and how much to invest. In both cases, the information rendered is faulty. Classic Business Intelligence yields data from the inside out.

Business 100

Business Opinions Act-On Focus Group 100

Buzz Marketing for Technology

MAY 29, 2013

Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. It’s far more productive to adopt a “test and learn” philosophy. Conversion values by product or category interests. Interaction behavior. Form inputs.

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Buzz Marketing for Technology

SEPTEMBER 12, 2012

Wasn’t ready to purchase the product. Product prices higher than they were willing to pay. Wanted to save products to the cart for lower comparison. According to Forrester Research, the top six reasons for abandoning a cart before making a purchase are: Shipping and handling costs are too high (55%!).

Forrester 100

Forrester Pricing Price Comparison 100

Buzz Marketing for Technology

OCTOBER 5, 2013

When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. Can you give us some examples of how either a corporate team or maybe even a product team might use Knowsy? PD: Why are they becoming so popular? PD: Let’s go to marketing team.

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Buzz Marketing for Technology

JANUARY 30, 2013

Many brands initially diverted QR Codes from its initial purpose by jumping on the bandwagon as something new and exciting that allowed them to leverage the exploding mobile market to interact with real world products. If they were a marketing product instead of a free to use technology QR codes would have been forgotten a long time ago.

Brand Identity 100

Brand Identity Branding Mobile Advertising Click Rate 100

Buzz Marketing for Technology

APRIL 4, 2013

What I’m talking about is giving consumers control, a tool that allows them to quickly and easily learn something about a specific product or service. This beta product offers an exciting peek into one vision of what might be in store for marketers and consumers alike. This is just a refinement of existing approaches to targeting.

Mobile Advertising 100

Mobile Advertising Psychographics Mobile Marketing Broadcasting 100

Buzz Marketing for Technology

MARCH 31, 2009

We just launched a new product that is a true leap frog from where most enterprises are today and will make it easier for enterprises to integrate social technologies like Facebook into their overall communications and contact centers while saving them real dollars in the near term. It's a very exciting day for me here at Avaya.

Social Networks 100

Social Networks Business SMS Facebook 100

Buzz Marketing for Technology

MARCH 25, 2009

And some might say that's just good product placement (read Contextual). Ok, then the only advertising will be within the TV shows themselves - hence product placement or contextual. Following the release of the movie Reese's Pieces sales went up 65%. That's no small feat to move the needle of a candy manufacturer that much!

Advertisements 100

Advertisements Advertising Interactive Marketing Tagging 100

Buzz Marketing for Technology

OCTOBER 20, 2010

Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certain content, show you like a certain product, approve of an advertisement, or share your feeling for a video.

Digg 100

Digg Buzz Content Lead Nurturing 100

Buzz Marketing for Technology

DECEMBER 22, 2010

So here they are … I wanted to create a social product for Avaya, I wanted to write another book, I wanted to win a Social Award, I wanted to win an industry award,, and I wanted to get nominated for BtoB Marketing Magazine’s list of the Top 25 BtoB Marketers of the Year again. Not a shabby list.

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Buzz Marketing for Technology

SEPTEMBER 15, 2009

You go crazy making your business case based on the idea that people will be so much more productive. But where is the productivity? You sweat the long nights and the hard work that it takes to get your new platform stood up within your organization so that everyone can begin to collaborate. You are a hero.

Rules 100

Rules Wiki Buzz Social Media 100

Buzz Marketing for Technology

JANUARY 19, 2010

I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Buzz Marketing for Technology

MAY 30, 2012

Build a good product, spend a little bit of money on “virality” and then you can avoid keeping a big marketing team, they say. In other words, CMOs are often let go when large and important campaigns get lackluster results: a new product launch being flubbed, a rebranding project failing to deliver results, and so on.

Advertising Agencies 100

Advertising Agencies CMO Enterprise Management Paid Search Agency 100

Buzz Marketing for Technology

OCTOBER 12, 2011

But this can be quite liberating, as you’ll have to become more comfortable with who you are as a brand and how you define success for your business—standing for what you believe in and developing content that’s consistent with the product and values that will attract others. Are you working to get in sync with your consumers? Sound daunting?

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100