• HUBSPOT  |  SUNDAY, AUGUST 2, 2015
    [Product] The 14 Coolest Beer Label Designs You've Ever Seen
    The beer is made from Huy Fong original hot chili sauce and, according to Rogue Brewing President Bretty Joyce , it became a record-selling product for the brewery within only a few days of its debut -- even though many people find its distinctively spicy taste questionable. This post originally appeared on HubSpot's Agency Post. Not anymore.
  • JUNTA 42  |  SATURDAY, AUGUST 1, 2015
    [Product] This Week in Content Marketing: Don’t Build Your Content House on Rented Land
    Google Plus is no more (9:25): Google has finally announced that your Google+ profile will no longer be your identity in all Google products. This change will be rolled out over the next several months; the first product to be affected will be YouTube. We wrap up the show with a #ThisOldMarketing example of the week from Flight Centre.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 31, 2015
    [Product] VEST Report: Competition in B2B Marketing Automation Isn't About Features
    products are pretty stable, too. The only major changes captured in the new report are the custom table abilities added by Marketo and Ontraport. - the real action is outside the products. Look here for more information or to make a purchase. Updating the report gives a nice overview of recent industry developments.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Product] Changing the game for Intelliflo - an inbound marketing case study
    Once these personas were in place we mapped a clear product proposition to every stage in the buying cycle. Intelliflo is an award winning software revolutionising the UK Financial Advice industry. However when we first met, their growth was being impeded by an inefficient outbound lead generation function. Previous site homepage.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Product] Changing the site and changing the game for Intelliflo
    It wasn’t reflective of their innovative product and, more crucially, it wasn’t generating sales. The site also contains an ROI calculator tool to provide an incredibly useful and compelling reason to use the product. Intelliflo provides innovative and revolutionary software to the financial advice sector. Previous site hompage.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 31, 2015
    [Product] How to Use Follow-Up Emails to Get More Opens [VIDEO]
    Email Marketing Product Updates email marketing follow-up email how to verticalresponse youtubeOur recent blog post on how to be an email marketing superhero reveals how to get a 30% lift in email open rate. The power resides in the practice of sending follow-up emails. Do you just chalk it up to bad luck or inopportune timing?
  • BIZNOLOGY  |  FRIDAY, JULY 31, 2015
    [Product] 5 do’s & don’ts of B2B lead qualification
    Most companies have a good idea of who their best market segments are either due to customer profiling and/or input from product and market managers. In B2B, interest in a product or service is almost always institutional and not personal. Which leads me to 5 Do’s and Don’ts of B2B lead qualification. Do: know who you’re qualifying.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 31, 2015
    [Product] [Ebook] How Marketing Automation Empowers Small Teams
    Productivity: Marketing automation provides small marketing teams the relief of automating manual tasks, which frees up time to get other tasks done, whether that’s exploring new potential programs to garner new customers or crossing off items that have been sitting on their to-do list for months. That, in essence, is the name of the game.
  • SYNECORE  |  FRIDAY, JULY 31, 2015
    [Product] 5 Examples of Awesome Email Designs (And Why They're Awesome)
    Having recently purchased a bluetooth USB receiver for my desktop mouse, Logitech sent me a thank you email to remind me that they do in fact have other great products beyond what I bought. They thanked me, gave me a deal, showed me some sick technology, and off I was onto their site to buy more products. Design, design, design.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 31, 2015
    [Product] The Importance Of Goal-Directed Behaviors To Buyer Personas
    This comparable options perspective spawned comparable competitive analysis on product criteria, buying criteria, SWOT analysis, Key Performance Indicators, Key Success Factors, Win/Loss analysis, Objections Handling, and more. For example, still focused on product and decision criteria from a comparative sense. The Pursuit Of Choice.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Product] 4 Genius Tactics for Increasing Ecommerce Sales
    The goal is, of course, to present a product, entice buyers to purchase, and then process the payment. Absolutely every aspect of your site could be tested for improvement , including images, headlines, product descriptions, and even the overall design. Nothing about running an ecommerce website is straightforward and easy. Ecommerce
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Product] Tips For Re-training Your Media Sales Team
    Just as any sales person would get up to speed with a new product line, so should your media sales team when they shift to selling inbound sponsored content-based campaigns. One of the biggest challenges facing media companies who adopt the inbound marketing methodology is re-training their sales team to sell inbound campaigns to advertisers.
  • MARKETING ACTION  |  FRIDAY, JULY 31, 2015
    [Product] How to Get a Bigger Bang from Your Press Releases
    Include it in the boilerplate language as a CTA for readers to engage, and a way to discover more information about your product. If you have products in different verticals, then you can develop a strategy for each product and each vertical. Press releases drew eyes. They were go-tos for information. But there’s still hope!
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Product] The 20 Best Sites for Wasting Time on the Internet
    There's a lot of content out there about productivity -- everything from hacks to shortcuts to tips and tricks for how to get more done in less time. Hey, no one can be totally productive all the time. In fact, studies have shown that taking deliberate breaks after periods of work is better for productivity. Great times. Chicks.
  • HINGE MARKETING  |  FRIDAY, JULY 31, 2015
    [Product] How to Use LinkedIn Showcase Pages to Connect With Your Audiences
    Showcase Pages replaced LinkedIn’s old Product and Services tab on your company profile. They are meant to better focus on content and promotion of segmented target markets, products, or services. Organize them however it makes sense for your firm, whether it is by products, services, or audiences. It depends. EY. 3.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Product] Quantifying the Value of Social Media Engagement in B2B Marketing
    the organization, the products, the. tweet about your industry, products, or competitors? much larger for consumer products. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. terms of use. chart is derived from the Q2 2012.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Product] Moneyball for Sales & Marketing
    geographies, for different products, in various verticals, so you can pull together the best closing content. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Product] Improving ROI with Marketing Optimization
    Expand this scenario to one with 50 products, eight. products that use simplistic rank-ordering. and Product Marketing Division at SAS. industry leaders, customers, alliances, sales, marketing and product teams to establish. product or service names are registered trademarks or trademarks of SAS Institute Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Product] Start engaging from the first click in the Customer Journey
    products and services to meet their needs. This may have nothing to do with the quality of our products/services, the competitive environment, changing. For example, it stands to reason that if we provide products for young women, we’ll know them through early. product. question or a product image. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Product] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. is a true insider -- the person behind a product or. Every time an executive presents at a conference, a thought-leader gives a lecture, a product manager gives a. to buyers as they consider your product.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Product] Closing the Loop on Social Leads
    Did they buy the product you posted on. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Product] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    end-user and product type, of course.) A better idea than 80-something percent of. create product guides. something to position product / service. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. This will.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Product] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Product] Hooked: How to Build Habit-Forming Products (An Excerpt)
    Find out how successful companies create products people can’t put down
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Product] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Product] 6 Ways To Get Busy People To Answer Your Emails
    By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Product] A Step-by-Step Guide to LinkedIn's New Company Pages
    For companies, this means a more powerful way to build relationships with your target audience on LinkedIn,” said Mike Grishaver from LinkedIn's Product Management team. How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Product] Mobile Is The New Face Of Engagement
    CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 30, 2015
    [Product] The Path to Adaptive Marketing: An Introduction
    In the age of Digital Darwinism , customers move faster than the companies trying to reach them with products or services. When done correctly, experiences are not only determined based on binary forks in the road, such as whether someone purchased a product or opened an email. They must adapt. Introduction to Adaptive Marketing.
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Product] 4 Marketing Automation Must-Haves For Beginners
    Last but not least, attend product webinars through the community too — these are one of the best things you could do whether you are a beginner or an expert. As a Marketo specialist, I know Marketo makes sure to appeal to all types of users from beginner to expert to show the latest releases as well as product demos. Get Logical -.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Product] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    In Adele Revella’s “ The Buyer Persona Manifesto ,” she offers this definition of a buyer persona : “It’s an archetype, a composite picture of the real people who buy, or might buy, products like the ones you sell.”. Would you like your social media strategy to help increase website traffic, leads and sales? Avoiding “Ready, Fire, Aim”.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 30, 2015
    [Product] 5 Subject Line Tips You Haven’t Heard
    By giving something of value to your customers, they are more likely to come back for additional products or services. 4. Describe a new product or give specific details about an upcoming sale. Trying to pique readers’ curiosity to entice them to open an email is so 2009. Try a pop culture reference. Hashtag it up. Tell a joke.
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 30, 2015
    [Product] How eBooks Help Generate Leads and Fill Sales Pipelines
    The negative stigma associated with the sleazy used car salesman is born out of the distrust we bear for those trying to push unpolished products to unsuspecting customers at unreasonable prices. (It’s no wonder why many customers have developed banner blindness to in-your-face ads that seem to overpromise and underdeliver). Enter the eBook.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Product] Content: The Show That Never Ends
    Content deliverables have more value when created as long-term strategic assets – products. Each product fits into a product line that has a coordinated life cycle. Welcome back my friends to the show that never ends  . We’re so glad you could attend  . Come inside! customer training blog. It didn’t get many views. All our own.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 30, 2015
    [Product] How to use Product Hunt to boost your business
    By now you might have heard about Product Hunt  – a website and mobile app that ranks new products every day. But it might be a little harder to tell if Product Hunt is the right platform for your own company. Only silly products like “Ship Your Enemies Glitter?” ” Why does Product Hunt matter?
  • MARKETING ACTION  |  THURSDAY, JULY 30, 2015
    [Product] Marketing Automation for the New Buyer’s Journey
    Just a few short years ago, the average B2B buyer still responded well to the classic marketing and sales tag-team approach, with marketing providing high-quantity product exposure and sales moving in to close the deal. This had been the model for decades, and everyone (buyers and sellers alike) was trained to it. Enter marketing automation.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Product] 3 Ways to Achieve Marketing Revenue and Demonstrate ROI (with Russ Mann, Nintex CMO)
    In this role Russ is responsible for the global brand, demand, digital product, and field marketing initiatives of the company. . In the movie that inspired the name of this podcast—Moneyball—Billy Dean of the Oakland Athletics did not just observe the existing metrics of the day, such as RBI and Home Runs. Marketing Technology Podcasts
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Product] 3 Ways to Achieve Marketing Revenue and Demonstrate ROI (with Russ Man, Nintex CMO)
    In this role Russ is responsible for the global brand, demand, digital product, and field marketing initiatives of the company. . In the movie that inspired the name of this podcast—Moneyball—Billy Dean of the Oakland Athletics did not just observe the existing metrics of the day, such as RBI and Home Runs. Marketing Technology Podcasts
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Product] What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey
    Out of nowhere you get a request for a product or solution demo. [Cue Twilight Zone Music] There is another dimension beyond which is known to most marketers. It is a dimension that is vast and chaotic and as timeless as the sales process itself. This is the 4 th dimension of the sales funnel. We all have a concept of the sales funnel.
  • BIZNOLOGY  |  WEDNESDAY, JULY 29, 2015
    [Product] Why Your Website Matters and How to Make It Matter More
    veteran content marketer, web developer, and digital strategist, Andrew Schulkind founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. Your website is that hub. He views his primary goal as encouraging engagement. Thanks to all our sponsors!
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 29, 2015
    [Product] 6 Tips to Ensure Direct Mail Avoids Junk Mail
    If you have information on your customers purchase history, send them a specific promotion to buy again or offer similar types of products. 3. Companies offering baby-related products can send offers to those who are subscribing to parenting magazines. 5. How do you ensure your direct mail avoids being tossed out as junk mail?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 29, 2015
    [Product] 8 Tips to Jump Start Your Account-based Marketing
    If you’re having issues with any of these, ABM can help optimize your spend and improve your productivity. You should also look at customer success – which customers are most successful with your product? Some people are okay reading the reviews and making a decision. Others need to have that first-hand experience.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Product] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    It will help to raise awareness, but the hard grunt of engendering affinity with your product comes from ongoing engagement: conversations , rather than push messaging. To illustrate the power of this, imagine the success rate for a message that alerts a prospect on the move to a product demonstration in their immediate vicinity.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Product] 5 Signs You Don’t Know Your B2B Customer
    Your product is the protagonist of your story. . When creating marketing content, product strategy, or sales playbooks (for example,) simply relying on assumptions can often lead to incorrect judgements and dangerous conclusions. Do you remember the board game Guess Who? For a board game, this strategy works well. This month?
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Product] 7 Ways to Inspire Trust from Ecommerce Customers
    Whether this proof comes in the form of formal testimonials, reviews, a social media feed, celebrity endorsements, or even just the number of products already purchased, the most important thing is simply that you make it available. Getting people to spend money online is easier than ever, but that doesn’t mean it’s easy for everyone.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Product] 8 of the Best B2B Publisher Email Newsletters
    We like the clean design that’s smartly organized and well-labeled so readers know exactly what type of content they’ll be viewing (featured articles, sponsored white papers, events, products, etc.). The line breaks in particular are a great tool for moving readers' eyes down the page. 4) Dental Products Report. Who knew? Media
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Product] Inside the StartUp Podcast: Gimlet Media Founders on Managing Burnout & Being Transparent [Podcast]
    The secret to making content that people want and the quest for product-market fit [ 5:30 ]. Last year, former This American Life producer and Planet Money co-host Alex Blumberg launched a business of his own: Gimlet Media. Thus, StartUp was born. All of this from a guy who knew nothing about business. Behind Gimlet’s growth [ 4:00 ].
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Product] The Top 11 Mistakes Your B2B Website Should Avoid
    In an eye-tracking study by Nielsen Norman Group, some types of pictures, such as purely decorative images or stock photos of generic people were completely ignored while other types of photos, including photos of real products or people (as opposed to stock photos of models) were scrutinized as important content. Is it easy to understand?
  • FATHOM  |  TUESDAY, JULY 28, 2015
    [Product] Create Your Industrial Marketing Plan with The OEM Standard
    And the top place your customers are looking for content related to your products and industry is in the digital space. Manufacturing is complex. Everything from the nuts and bolts that go into the machinery to the industry as a whole can seem endlessly complicated to the untrained eye. Luckily, OEM marketing doesn’t have to be.
  • FATHOM  |  TUESDAY, JULY 28, 2015
    [Product] Create Your Industrial Marketing Plan with The OEM Standard
    And the top place your customers are looking for content related to your products and industry is in the digital space. Manufacturing is complex. Everything from the nuts and bolts that go into the machinery to the industry as a whole can seem endlessly complicated to the untrained eye. Luckily, OEM marketing doesn’t have to be.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 28, 2015
    [Product] We Talk APIs With DevNetwork Leading Up to API World Conference
    Products & Technology devnetwork event insideview apis insideview developers insideview devnetwork insideview events insideview integration insideview open insideview partners insideview world conferenceDevNetwork, which produces industry conferences for mob […].
  • NUSPARK  |  TUESDAY, JULY 28, 2015
    [Product] Effective Social Selling = Mindset over Tactics
    Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business. What is it about the term “Social Selling” that gets people riled up? Who’s right? Help them with something!
  • CMO ESSENTIALS  |  TUESDAY, JULY 28, 2015
    [Product] Does Truth Belong in Marketing?
    Accordingly, sellers rarely disclose all the costs incurred in bringing a product to market (let alone what their competitors are charging for the same or similar items) and buyers don’t let on how much money they have to spend or how desperate they are to acquire the product or service in question. Buyers have a lot of options.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JULY 28, 2015
    [Product] The Big Myth About Buyer’s Journey in the Digital Age
    Train sales reps on value, not on product features. Is your content focused on promoting the product features or in showing value? Train sales reps on value, not on product features. Tell someone in sales how to pitch the product and it almost guarantees they will do a different way. OK, let’s dive into each one.
  • BIZNOLOGY  |  TUESDAY, JULY 28, 2015
    [Product] My online influencer research and engagement process
    remove any zombie blogs, spam blogs, abandoned blogs, and any outliers with too few or no social media moxy or way too much, depending on the sexiness or generosity of the client’s offer or product. At least, right now, it’s a one man band. Really big. You just won’t believe how vastly, hugely, mind-bogglingly big it is.
  • VIDYARD  |  TUESDAY, JULY 28, 2015
    [Product] Calling All Video Marketers: Get Inspired and Get Recognized
    They use different tones in their videos to engage different audiences: this one , for example, is a professional tone, telling the story of why they do what they do, and how they’ve developed an impressive product and company. Video marketing helps engage audiences and close more deals than any other content type. Pure Storage. Act-On.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 28, 2015
    [Product] Small Conversion Actions Are Better Than No Conversion Actions
    Cross-links to related products and services. While researching keywords for a client, I came across an excellent resource (from one of their competitors) that performed well in organic search for a particular keyword opportunity. Based wondered how many other searchers had a similar experience. B2B Online Marketing Blog Demand Generation
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Product] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    If you want more traffic and leads, don’t write about your company and its products. Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? Here’s how to get started. Content is the fuel that drives successful marketing. And that translates into more visitors and leads.
  • VIEWPOINT  |  TUESDAY, JULY 28, 2015
    [Product] "Marketing is too important to be left to marketers."
    Marketing’s separation also facilitates the rise of technologically driven product and service development as opposed to customer-focused, research driven development. Ever notice how often new products are created based on what is technically possible rather than by addressing what customers actually need or want?
  • MODERN B2B MARKETING  |  TUESDAY, JULY 28, 2015
    [Product] 4 Marketing Analytics That Matter for Driving Higher Revenue
    For example, by company size, lead source, channel, geographic areas, specific business units, or product lines. This gives you a solid basis for making the most productive marketing investments. 4. You can pinpoint the impact of marketing investments on sales effectiveness and productivity. So how do you do it? The Bottom Line.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 28, 2015
    [Product] Are You Using Landing Pages to Help Qualify Leads?
    Product Landing Pages: Tips on How to Improve Performance. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Landing pages are microsites where prospects go when they click-through a link. Hopefully, as part of your strategy to move prospects along the selling cycle, you are using landing pages in order to deliver on what you promised.
  • B2B MARKETING BLOG  |  MONDAY, JULY 27, 2015
    [Product] Let’s Do Launch: Turn Existing Offerings into Fresh B2B Promotions
    Even if you currently aren’t launching new products, your company is still newsworthy to your B2B audience. If you feel you’re struggling to find “big news” to promote your B2B company, it’s time for some deep digging. It just takes some introspection into your company’s capabilities ‒ and some creativity. Here are some tips: Read More.
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2015
    [Product] 3 Ways for Marketers to Take on the Growing Subscription-Based Economy
    Rather than marketing a product or service, they’re initiating a long-term relationship. What do they want to see in the product that’s not already there? Find ways to learn from your customers to guide future marketing and product directions. If you’re not adapting to these changes yet, it’s time to start! Make New Friends.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 27, 2015
    [Product] Why Candy Crush is Eating Your Brain
    habit-forming product must scratch an itch and, the really successful ones must keep creating the itch and offering the only solution to relieve it. trigger is an internal or external cue that prompts the user to reach for the product. product is the brass ring of consumer technology.”. Candy Crush is extremely habit-forming.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Product] Why Personas Fail
    Personas should be made available throughout the business, referenced quickly and easily to guide the direction of marketing, sales, and product decisions. 3. There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? This gap is what the next phase of buyer persona maturity is all about. In
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Product] Plain Text vs. HTML Emails: Which Is Better? [New Data]
    For example, ecommerce companies may have completely different results because users expect only HTML-rich emails with visuals of products. In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. the list goes on and on. Beyond Deliverability.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Product] The Best In B2B Technology Content Marketing
    Readers are able to filter through the comprehensive collection by industry, product or business size to find the best match for their use case. Each case study is complete with a detailed use case, screenshots of the customer’s customized Salesforce instance, a list of all Salesforce products the customer uses and a customer quote.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Product] The Best Example You Will Find On The Value Of Storytelling
    How do you go from product-centered to story-driven content marketing then? You need to change your way of thinking from “Here’s what our product can do” to “Here’s what you can do with our product.”. ” Have you ever heard that line? That is until I met Michele Miller. And while geeking out (I was geeking out. Not so much.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Product] 5 Tips for Increasing Your Average Order Value
    There are other things you can do on a daily basis that just might convince buyers to order more products. Marketing your ecommerce site is only one way to increase your revenue. You won’t even need to increase any of your prices to increase the order value. You can, however, offer free shipping for orders over a certain amount. Probably not.
  • MARKETING ACTION  |  MONDAY, JULY 27, 2015
    [Product] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    For example, the company might be launching a new product that serves a new demographic and the definition should be updated to reflect that. This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about getting started. Now we’ll outline what defines a qualified lead.
  • DIRECT RESPONSE COACH  |  SUNDAY, JULY 26, 2015
    [Product] Where should you put your Call to Action?
    Too often, we are led down the path of brand building and product awareness. Advertising and marketing programs are supposed to generate results – measureable results. Too often, we forget that. We are seduced by creative ads, clever headlines and eye-grabbing graphics. And when we do, our results – and the strategies we use to [.].
  • HUBSPOT  |  SUNDAY, JULY 26, 2015
    [Product] Can Company Policy Make Your Team More Creative? Here's How 4 Companies Are Experimenting
    At HubSpot, we've found that an unlimited vacation policy means employees are more engaged and more productive when they are at work. It's not like a team of 10 people in a room came up with all those clever ideas -- it takes every member of a 200-to-250-person production group to pull together a film. Pixar had a process.
  • HUBSPOT  |  SATURDAY, JULY 25, 2015
    [Product] 82% of Managers Aren't Cut Out For the Job: Do You Have What It Takes?
    And organizations "employing these disciplines have realized a 48% increase in profitability, a 22% increase in productivity, and 30% jump in engagement scores, the Gallup report notes.". This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales. Struggling to get along with your manager? Yikes.
  • JUNTA 42  |  SATURDAY, JULY 25, 2015
    [Product] This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
    Also, videos need to be truly focused on customer needs, not just about the company’s products and how to use them. He loves the way brands brought the concept of native advertising to life, creating engaging experiences that blended their products and services into the overall feel of the event. advertisers. This week’s show.
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Product] Healthcare Digital Marketing Industry Update – July
    Lastly, Twitter is jump-starting its shopping experience with product pages and collections. Twitter test offers brands and influencers dedicated pages for products and a Pinterest-like way to gather them all in one place. A few of the launch partners are Target, the Disney Store, Nordstrom, and Nike. Keep reading. Why should you care?
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [Product] 5 Ways to Modernize Your B2B Branding and Marketing Online
    Additionally, b2b consumers are more likely to expect their vendors to have an e-commerce solution for their products and services and avenues of opportunity to purchase. Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. Sleek Design / UX.
  • BIZNOLOGY  |  FRIDAY, JULY 24, 2015
    [Product] Small business owners: 5 ways to go on vacation and not feel guilty about It
    Do you sell a product that can go along on the ride with you? Small business owners are never really off the clock. In 2014, the majority of small business owners did not take a vacation at all. Even when they walk away from their desks, smartphones, and other work responsibilities, the business is still there, lingering. Schedule work time.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 24, 2015
    [Product] [Workbook] Start Planning Your Multi-Channel Marketing Strategy Now!
    Buyers are exposed to thousands of brand messages, have endless product options, and complete the majority of their research online. Understand your buyers’ stage : Does a buyer purchase your product or service immediately or does it take several months? Author: Ellen Gomes Marketing in today’s environment is challenging.
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Product] 12 About Us Page Examples That Are Probably Better Than Yours
    Have a cool story about how your product or service was helps change lives? Good stories humanize your brand and provide context and meaning for your product. That’s exactly what video production company LessFilms accomplishes on its site using witty copy and the image of a large, tatted-up wrestler. easier said than done.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 24, 2015
    [Product] The Content-Ready Buyer Persona
    Rather than “inefficiency” which doesn’t do much to illustrate a specific problem, a good example of this would be “lack of automated workflows adds months to product launches.”. 3. This is not an opportunity to list the features of your product, but rather address questions from your persona, including: Given my situation, why should I care?
  • LEADERSHIP  |  FRIDAY, JULY 24, 2015
    [Product] Interesting Infographics: Social Media Marketing Mistakes (and How to Avoid Them)
    As a change of pace, you can post content unrelated to your product or service. We all curate our Facebook and LinkedIn feeds to reflect the way that we’d like the world to see and understand us. It would be silly to think that brand identity should work differently. relations, so how your company uses these tools can speak volumes. Content.
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Product] 13 Productivity Tips for the Busy Professional [Infographic]
    Finding the time to get all of your tasks done while also having a personal life can be tricky, but the key isn’t to work longer hours – you’ve got to be more productive in the hours you are working. But there’s no one formula to unlocking your productivity. But remember: Productivity is all about striking a balance. It’s 5 p.m.
  • THE ROI GUY  |  THURSDAY, JULY 23, 2015
    [Product] Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab
    Today’s best are more diagnostic, more consultative, and despite a plethora of online information, have found a way to leverage these and other tools to productivity, while at the same time uniquely valuable through the purchase journey. We recently had the pleasure of talking sales enablement with the Sales Enablement Lab and Thierry v.
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 23, 2015
    [Product] Will the last person in Marketing please turn out the lights?
    An algorithm that can calculate the right product or service, right there, right then, based on knowing everything about the buyer – their circumstances, anticipated needs, past purchases, the consequences of those purchases – all coupled with total knowledge of what’s available. If not, don’t worry there’ll be an app for that. In Marketing?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 23, 2015
    [Product] New Data Centre Support for Australian Marketers
    Businesses must provide world-class customer experiences to differentiate their products and services in the digital age however few businesses succeed at this. Oracle Marketing Cloud customers in Australia are now set to benefit from the expansion of our data centre in Sydney. Data Management Oracle Marketing Cloud
  • VIDYARD  |  THURSDAY, JULY 23, 2015
    [Product] Why Marketers Fail at Video: Top Three Challenges and How to Overcome Them
    Video requires an intensive production process, widespread amplification strategy, and the time and commitment of talented creatives. Internal disagreements on what to focus on first will not only lengthen the production cycle and compromise the quality of the video, but it can disrupt the fabric of teams. After enduring 108.6
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2015
    [Product] 7 Lessons To Help You Produce Content That Converts
    Are new age digital marketers keen on knowing the latest product features of a new content automation tool, or would they prefer to read about case studies on which marketing strategies worked for other competing brands in the industry ecosystem? But what exactly is content that converts? What gets measured, gets managed”. Peter Drucker.
  • INTEGRATED B2B  |  THURSDAY, JULY 23, 2015
    [Product] How to lose a B2B sale in 4 ways… and how not to!
    They’re entertaining messages, but I wouldn’t order products from a firm that comes across as so unprofessional. For example, do you have a product “catalogue” or “catalog”? Like all relationships between people, B2B relationships require trust and credibility to work. Take your website, for example. And the result of lost credibility?
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 23, 2015
    [Product] The B2B Funnel is Leaky on the Marketing Side Too
    Downloading an educational ebook does not demonstrate product interest. Maybe a high lead score precipitated this call, but the prospect may still not be product or sales ready. You need to follow-up with something that moves them closer to your product or service. All B2B marketers are aware of the funnel. What happens next?
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Product] Publishers: Stop Sending Terrible Emails
    Taming this number is vital for maintaining a healthy contact list to use for promoting your own products or those of potential advertisers. You’re able to directly market to them the digital products that align with their previous purchases or actions taken, and then earn their trust along later stages of the buying journey. Media
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Product] Big Best Buy Blunder: $200 Gift Cards for $15
    In 2013, a pricing glitch offered huge price reductions on a wide range of products. In the end, because so many different products were affected, the company decided to cancel the sales and refund customer money. Best Buy owes Amazon a lot of gratitude right about now. Whoops. Surely the company has to honor the purchase, right?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 22, 2015
    [Product] Interview with Gregg Thaler from RingLead
    PD:     Let’s talk about the best way to boost productivity in marketing. Here is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. hope you enjoy! Very often if you think about trade shows, who attends your booth?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Product] Oracle Selected as Strong Leader Among Digital Marketing Platforms
    Wide and deep product range. It can now justifiably claim to cover most, if not all, digital marketing functional requirements with a wide and deep product range. Marketing Cloud Product NewsAnd, we are pleased to share that Oracle is recognized as a Strong Leader. ” (Page 8). ” (Page 9).
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 22, 2015
    [Product] Why B2B Lead Generation Without Content Is Like Fishing Without Bait
    Companies will spend a lot of money on website redesigns, salespeople salaries, sales training, sales conferences, direct mail, advertising, promotional products, travel, golf outings, booze and strippers and still see their sales pipeline drying up. Are you actively pursuing B2B lead generation but still not getting results? Articles. Email.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JULY 22, 2015
    [Product] Support Team Hits Perfect 100% Customer Satisfaction in Q2
    Customer Success insideview customer reviews insideview customer sat insideview customer satisfaction insideview customer success insideview customers insideview focus on customer insideview product support insideview support insideview user reviews insideview user satisfaction insideview user success insideview user support insideview users
  • VIDYARD  |  WEDNESDAY, JULY 22, 2015
    [Product] 5 Things you Need to Consider when Building a Marketing Tech Stack
    Check out the 5 key components listed below to help you build a productive, organized, and value-adding marketing tech stack of your own. 1. Chances are, your goals for technology implementation fall somewhere along the lines of improving team productivity, increasing funnel size, or speeding up funnel velocity. It’s easy to measure.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 22, 2015
    [Product] 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE]
    Maybe it’s a 10% off coupon, a voucher for a free service, the chance to be the first to try a new product, discounted shipping or some other kind of gift. Here’s an example from Crate&Barrel: The second email could offer a discount on a similar product or announce the arrival of a new accessory. Save time. Excellent!
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Product] Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads
    Your ideal model will ultimately tie into your product, industry, and consumer. They might determine that because of this, I’m a loyal customer who’d be very interested in trying out new offers or new products. Author: Joe Ariganello Sometimes it seems that our lives are just one big scoreboard. It all comes down to scoring.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 22, 2015
    [Product] Manufacturers: Are you Using Marketing Automation Tools?
    Depending on what you’re selling (engineered product), the selling cycle is longer, and in many cases, there are multiple decision makers, all of which have different hot buttons. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. And there are plenty of options out there:  Marketo and Hubspot being two of the better known.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 22, 2015
    [Product] If you can’t measure marketing ROI, find the right alternative
    SaaS companies can often measure against product trials. SaaS companies can often measure against product trials. - B2B marketers may measure against qualified leads. By Eric Wittlake, {grow} Contributing Columnist. We’ve all seen it. We’ve probably all done it. Maybe as recently as today (gulp). ” Click rate? Opens?
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