• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Product] Quantifying the Value of Social Media Engagement in B2B Marketing
    the organization, the products, the. tweet about your industry, products, or competitors? much larger for consumer products. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. terms of use. chart is derived from the Q2 2012.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Product] Moneyball for Sales & Marketing
    geographies, for different products, in various verticals, so you can pull together the best closing content. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Product] Improving ROI with Marketing Optimization
    Expand this scenario to one with 50 products, eight. products that use simplistic rank-ordering. and Product Marketing Division at SAS. industry leaders, customers, alliances, sales, marketing and product teams to establish. product or service names are registered trademarks or trademarks of SAS Institute Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Product] Start engaging from the first click in the Customer Journey
    products and services to meet their needs. This may have nothing to do with the quality of our products/services, the competitive environment, changing. For example, it stands to reason that if we provide products for young women, we’ll know them through early. product. question or a product image. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Product] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. is a true insider -- the person behind a product or. Every time an executive presents at a conference, a thought-leader gives a lecture, a product manager gives a. to buyers as they consider your product.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Product] Closing the Loop on Social Leads
    Did they buy the product you posted on. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Product] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Product] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Product] 6 Ways To Get Busy People To Answer Your Emails
    By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Product] Why Content is the New Sales Call
    The more complex your product and service the more this number should resonate because what this study was saying is that people want to do their own research. For those less familiar with the Zero Moment of Truth (ZMOT), it can best be defined as “the invisible moment by which a consumer makes a decision about a brand.”
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Product] 3 Ways Marketing Automation Is Good for Your Business
    increase in sales productivity and a 12.2% Customers no longer take linear, easily influenced paths to buying; instead, it’s all about building relationships, with customers taking product research into their own hands. Email marketing and nurturing campaigns? No problem. Marketo) Marketing automation drives a 14.5%
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Product] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    Your product or service could be completely new to a certain industry, or it could have no major competitors. 'In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques. With more and more sales leaders implementing new strategies, it''s important for inside sales rep to keep up with the trends.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 15, 2014
    [Product] Pick up the DAMN PHONE!
    for First Time Sales Managers, Ken provides Keynotes, consulting services and products designed to improve business performance. 'Pick up the DAMN PHONE! When I saw the title of this book, by Joanne Black, I knew I would like the book- while I was reading it I loved it! Pick up the DAMN PHONE! everything has changed (and nothing) has changed.”
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 15, 2014
    [Product] Calls to action in content marketing
    That action can be anything from downloading a white paper or report, to signing up for your email newsletter, to requesting a product demo, to picking up the phone and calling for more information. 'The bottom line for any content marketing is getting your audience to take action. Visual Design for CTAs. First, size does matter. Plan B.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Product] Is Content Marketing A Sustainable Marketing Strategy?
    But that when we are ready to buy, we will look for the best, most relevant information on that product. 'Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan. ” So first, the context. Always has.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Product] How to Win at B2B Video Marketing
    The goal is to get in front of new people and drive them back to your website, where you can continue to educate them about your product/solution. Types : Explainer videos (not product-focused), teasers, commercials, previews for webinars or ebooks. Align Video Marketing with Your Funnel. Think : Entertain & Entice. video b2b
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Product] 6 Essential Social Media Lessons From Top Executives
    Two thirds (66%) of consumers surveyed in the study The Company Behind the Brand: In Reputation We Trust say that their perceptions of CEOs affect their opinions of those companies and their products. 'Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Ready?
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [Product] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    The report tracks the practice of inbound marketing which it describes as " a methodology that focuses on creating quality content that pulls people toward your company and product. 'Artillery B2B Marketing Blog > The Forward Observer Got leads? In other words, inbound is the superset of quality content and other ''magnetic'' tactics. ".
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Product] How Data Science Is Transforming Sales and Marketing
    This would empower marketing professionals and salespeople to be radically more productive. 'What in the world is data science?  And why should you care? Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium. Like a Magic Crystal Ball.
  • B2B LEAD BLOG   |  MONDAY, SEPTEMBER 15, 2014
    [Product] The Most Important B2B Marketing Metrics for CEOs
    We need to be able to answer the big picture questions, like the following: What effect are our marketing investments having on sales productivity? 'Tweet CEOs expect their marketing leaders to provide metrics and be accountable in meeting their numbers, just like their expectations for sales leaders. On the pipeline? On revenue?
  • WRITTENT  |  SUNDAY, SEPTEMBER 14, 2014
    [Product] Master 5 Copywriting Formulas to Grow Sales Online
    The beauty of this formula is that it focuses on the reader and what a product or service has to offer them. Provide a description of the product or service. Chain of convincing facts, benefits, and reasons is then included to explain how the product or service will improve the reader’s life. The 'Image source. SLAP Rule.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Product] 11 Lesser-Known LinkedIn Features You Should Be Using
    These pages allow companies to target different buyer personas by providing single pages that focus on specific products, product categories and services. For example, a hair salon may have different showcase pages for product lines, service offerings, seasonal trends, and so on. Making Yourself Irresistible. Social Media
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Product] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
    As a member of the Plex Executive team, Melin plays a key role in the company’s Go-to-market strategy and is responsible for the strategic direction of all marketing initiatives, including brand, demand generation, product marketing, corporate communications and operations. Heidi Melin is the Chief Marketing Officer at Plex Systems.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Product] 6 Tools That Make Collaboration Way Easier
    productivity 'It’s the question that pretty much everyone in business wants to know the answer to: How can we work better and faster? Often people will cite routines as the answer. They swear by waking up at 4:38 a.m. on the dot with a piping hot cup of black coffee, or going for a fast-paced three-mile run. Check ''em out! 1) Evernote.
  • SYNECORE  |  FRIDAY, SEPTEMBER 12, 2014
    [Product] Apple Anoints NFC Mobile Payments: Now People Will Finally Use It
    Gen Xers – At a recent family barbeque, I made the mistake of suggesting that Apple products are overpriced and not really technologically superior to Android/HP/Microsoft/etc. 'Sometimes in life, timing is everything. One of the first things you learn as a blogger is to try and avoid writing about things that don’t hold your interest.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 12, 2014
    [Product] Facebook Boosted Posts: 3 Ways to Target Your Audience
    ” This way, you know they have similar characteristics to your existing audience, but they may be unfamiliar with your products or services. 'You may have noticed that getting organic engagement (unpaid) via your Facebook page isn’t as easy as it used to be. People similar to people who like your Page. Which option is best?
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 12, 2014
    [Product] In the Content Marketing Kingdom, Third-Party Experts Rule
    Recently, a West Coast software firm hired Jeff Ogden, President of Find New Customers and Creator &  Host of Marketing Made Simple TV – and his world-class network – to write articles to promote their new product. 'This blog has a new premium template. What do you think of it? Smart B2B Marketers Look for External Experts.
  • ENGAGE  |  FRIDAY, SEPTEMBER 12, 2014
    [Product] Four Keys to Pitch-Perfect PR Pitches
    But it doesn''t have to be that way, and it’s really as simple as this: If the pitcher takes the time to know our product and pitches accordingly, then I will do my best to respond and—voila!—there’s Every year, we get hundreds of pitches for products to include in our holiday gift guide, yet we have never published a holiday gift guide.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 12, 2014
    [Product] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101
    ATRI :  So really it’s any time you’re using an indirect channel that is selling to customers for you and you are enabling that channel to effectively represent you, your company, your products, services, etc., JAY :  It starts off with your own products and business model. Welcome Jay, and thank you for joining us today.
  • VIDYARD  |  FRIDAY, SEPTEMBER 12, 2014
    [Product] Jazz up Your B2B Video Marketing With These B2C Lessons
    You have a smaller audience, your products only appeal to a niche, and there’s only about ten people on planet Earth who can wrap their heads around what it is you offer. There’s absolutely no reason it couldn’t be swapped out for a massive IT server or other B2B products in a funny way. 'Okay, admit it.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 11, 2014
    [Product] Announcing InsideView Open: Market Intelligence Anywhere, Anytime
    Customer Success Product Showcase Product Updates Sales Intelligence Technology Umberto Milletti B2B Enterprise 2.0 'In case you were tied up with that Cupertino distractio […]. Informed Enterprise insideview Knobile Sales 2.0 Social CRM social selling
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Product] Experts Tell All: The 20 Laws of Sales & Marketing
    “Don’t find customers for your product, find products for your customers.”- 'The businesses that build valuable relationships with leads, prospects, and customers are the ones that have an inspired sales and marketing strategy. The problem is, ''get inspired'' never seems to make it on to our to-do lists.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Product] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    Consumers don’t just want products and services; they want a connection and an experience. It’s important to understand who would benefit from your products and services, what kind of problems they face and how you can solve those problems better than anyone else. To read more content like this, subscribe to Insiders.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Product] Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition
    By adding Mongoose Metric’s technology and integrations to the Ifbyphone portfolio of products and services, we further distance ourselves from the pack and signal loud and clear that Ifbyphone is the de facto standard in call tracking, analytics, and call management. 'I’m delighted today to welcome the Mongoose Metrics team to Ifbyphone.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 11, 2014
    [Product] Jeff Ogden of Find New Customers forming the Tampa Chapter of Business Marketing Association
    BMA is the only professional organization with an exclusive focus on business-to-business marketing and its key drivers: Customer engagement and relationships, product and service innovation, value pricing, channels, online/offline marketing communications, and analytics. I need board members. Watch “ What can the BMA do for you?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 11, 2014
    [Product] 3 Tips for Nurturing Prospects in Inside Sales
    If they aren''t a good fit now, does that mean they will always be unqualified for your product or service? always ask about my prospects’ timeframe for re-evaluation of their current product in place. We don’t want to sound salesy or use obvious marketing language: “You NEED this product/service NOW.” Tell, Don’t Sell.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 11, 2014
    [Product] New Changes Coming to Google Adwords
    That means your ads will be shown to a smaller number of potential customers who are most likely to be interested in the products and services you’re advertising.” 'Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. All rights reserved.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 11, 2014
    [Product] Demand Generation Strategy Rules NOT to be Broken
    Build it around what you’ve learned is missing in the marketplace and how your product or solution can fill a void in your audience’s lives. This is why the bulk of content created today is focused on products – ultimately expensive “selfies” instead of what your buyer really wants to learn about. Do Your Homework. Do the research.
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Product] 9 Tips to Spot Amazing Blog Writers
    The resulting product’s probably not going to be especially authoritative, either. 'Image source. Fear of terrible content. bet you’d be lying if you said you weren’t afraid of the repercussions of bad blog content. Major brands constantly make the news for social media posts and content marketing gone horribly awry.
  • ENGAGE  |  THURSDAY, SEPTEMBER 11, 2014
    [Product] When it Comes to Content, Honesty is the Best Trick in the Book
    And 90 percent say they find out about new Deere products and services by reading the magazine. The magazine covers agriculture issues, not products. The company’s name is rarely mentioned in the magazine''s pages editorial pages, and photographs of its products are equally rare in editorial content. Image: Flickr
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 11, 2014
    [Product] What’s Really Killing Your Online Career? Sitting all day.
    How I became more productive I visit my emerald-green park ’round the corner and walk a minimum of five kilometers (approx. Whether I’m illustrating for a client and or unleashing my words for upcoming novels, my productivity has skyrocketed because of these exercises. How I became more productive. swear. swear.
  • THE B2B RESEARCH BLOG  |  THURSDAY, SEPTEMBER 11, 2014
    [Product] Does Big Data mean market research is dead?
    What do customers think about new product concepts?  'When Big Data finally becomes a reality, does that mean market research will become surplus to requirements?  Will surveys, focus groups and interviews become relics of a bygone age? Some would say so. They argue that we already have the answers to most questions at our fingertips. 
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Product] Four Ways Marketers and Agencies Score Phone Leads to Prove (and Improve) ROI
    When done well, lead scoring enables sales teams to become more productive by focusing on those prospects most likely to purchase. That may be something that can happen on the call, but it might also take weeks or months, even years, depending on the products or services being marketed. And the two lead types are quite different.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Product] Millennial “hipsters” and boomer “hippies” – both socially engaged
    76% said they would be more likely to buy products from a company that actively supports a good cause. 75% of them also said they would recommend the products of these social active companies. Already this segment accounts for $1.3 trillion in consumer spending out of a total of $11 trillion (source: study by Moosylvania).
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Product] VR Customer Spotlight: The Epicurean Connection
    But the Epicurean Connection is more than just a resting stop – it’s a specialty foods purveyor, cheese shop, and beer and wine bar specializing in artisanal, locally produced products. 'The Epicurean Connection , located in the heart of Sonoma, Calif., has all the ingredients for a good time. Check out the video below!).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Product] 4 Inspiring Content Marketing Takeaways From Author Andrew Davis
    'Content marketers are challenged by many aspects- from conceptualization to production- but one of the core responsibilities becoming more critical is to rethink the funnel, or the way that people search for information. "Funnel that," Davis joked. “Stop creating campaigns,” Davis advised. How do you do so?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Product] Are You Leveraging Social Media Across Your Manufacturing Business?
    Hear firsthand their compliments and complaints on your products/services. 'There are all kinds of buzz words out there—integrated marketing, 360 degree marketing, etc. They all have the same goal in mind, and that is to take your marketing message and share it across all methods of communication. Create a FAQ segment to share.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Product] How to Get Over Your Fear of Guest Posting
    Remember that you’re a product of your experiences – experiences that are completely unique to you. Remember that you’re a product of your experiences – experiences that are completely unique to you. 'By Jessica Ann, {grow} Community Member Hi. My name is Jessica, and I have a genuine fear of guest posting. m not a real writer.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Product] Obey Facebook’s Rules of Engagement (Or Else)
    If you have a Facebook brand page, publish canvas pages, run contests, or create custom apps for Facebook you need to have a thorough understanding of the five Facebook principles below: Build a quality product. Build a quality product. quality product is one that you would want your name attached to. Give people control.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Product] The Elements of a Compelling Sales Story
    In my analysis, top sales reps use stories at almost every stage of a deal -- clarifying the product, overcoming objections, answering questions. In other words, the hero shouldn’t be the company providing the product or service or the rep who closed the deal. Yes, your product or service will make an appearance in this section.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Product] New Report Offers Insight Into Future of Video Marketing
    The jury is out: video marketing is much more than just creative production and online syndication. Standard solutions cater to the needs of Creative Services and Content Production teams by offering content hosting and streaming services, basic video analytics, playlist creation and customizable video players. The Bottom Line.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Product] Apple Debuts Two New iPhones, Unveils the Apple Watch, iOS8 and ApplePay
    Instead of geeking out on specs of each new product, we’ve created a recap of the big picture to get you up to speed. We’ve also included images to give you a good visual of what these new products look like. 'Apple’s at it again. Today, most of those rumors were confirmed. Picture courtesy of Apple). The Apple Watch.
  • FATHOM  |  TUESDAY, SEPTEMBER 9, 2014
    [Product] Taking Stock: When (and When Not) to Use Stock Photography in Manufacturing
    The happy grins of satisfied customers ordering a product on their laptop. Simply hire a professional photographer (or encourage a talented semi-pro employee) to take photographs of your staff, your products, your workplace, and build an image library that’s unique to your company. Products. 'You’ve seen these images online.
  • THE POINT  |  TUESDAY, SEPTEMBER 9, 2014
    [Product] Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
    The Rule of Seven harkens back to a day when the salesperson was in control, when buyers did little to no research before talking to vendors, and when marketing was simply a string of pitches extolling the virtues of a company’s product. Deliver that pitch a minimum number of times, the theory says, and buyers will be powerless to resist.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Product] SMX East 2014 Preview: Competitive Research for SEO
    For example, a company Twitter feed can tell you if they are launching new products, writing blog posts, releasing a whitepaper, engaging with customers, and more. 'In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” So how did they do it? Not familiar with source code?
  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 9, 2014
    [Product] How Agencies Evolve From Vendor to Strategic Partner
    'The constant development of new marketing channels and new technologies and customer demands for more relevance has put more intense pressure on marketers than ever before. The trouble for organizations large and small is data. There’s too much of it, and it’s flying in from everywhere. Data that works. Data that’s trustworthy.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Product] Backlinks: Why They Still Matter and How to Build Them
    natural link is earned because someone finds value in your site, page, products or content. Their blog features stunning real world product photos, weekend plans , and even a weekly playlist. This is why having quality links pointing to your site can help you gain more visitors organically versus relying on paid efforts.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 9, 2014
    [Product] Your own personal Fappening
    The photos were clearly named as being her, her full legal name, and she was worried that someone she worked with at her beauty product multinational would recognize her and report her to HR or the C-Suite and it would destroy her career. The Fappening is Not Unique to Celebrities. Recently, a women was referred to me who had a problem.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 9, 2014
    [Product] Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction
    Brands should use monitoring tools and alerts to be notified when customers are talking about their products on Twitter. 'Image Courtesy of Youssef Rahoui on Flickr.com. Social media has completely changed the way brands communicate with their customers. Above all, brands on Twitter need to be responsive. What do users think about this?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Product] The Four Big Wins of a Marketing Calendar
    Unfortunately, those moving parts sometimes crash together – a potential customer gets hit with three emails in a single day, your webinar interferes with a product demo, or you reschedule a program in your headquarters but the satellite office doesn’t get the memo. What about every activity planned around a particular product line?
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 9, 2014
    [Product] 7 Steps to Gain the Market Share You Deserve (& Sometimes Don't!)
    They may create a terrific product and learn how to manufacture it efficiently, and yet they approach marketing as an afterthought. 'Similar to De Tocqueville’s famous comment, “People get the government they deserve,” I think companies get the market share they deserve based on their ability to market.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Product] The Real Roadblock to Social Business Success
    Employee advocacy not only has the ability to acquire new leads, but also can help create original content and bump your search rankings on Google, Yahoo, and MSN…Prospective clients are more likely to recognize your brand when you’ve got a network of employee advocates helping to sell your product through social media.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 9, 2014
    [Product] Summer SEO News You Should Know About: HTTPS. Rich Snippets, More
    Music album snippets, product snippets such as reviews, recipe snippets, and video snippets are just a few of the opportunities available. 'Summer is coming to a close and with it the end of (yet) another memorable season in the world of SEO. Here are some of the SEO tidbits you may have missed out on this summer. HTTPS: Encryption for SEO.
  • WRITTENT  |  MONDAY, SEPTEMBER 8, 2014
    [Product] 9 Tips to Spot Amazing Article Writers
    Since these companies have multiple writers at their disposal, there’s often no limit to their production capacity, either. 'Article writers – truly amazing ones who create content that will knock your visitors’ socks off – can sometimes be hard to come by, depending on your niche. Frequent Multi-Author Blogs. Contact Your Favorite Bloggers.
  • FATHOM  |  MONDAY, SEPTEMBER 8, 2014
    [Product] Make Shorter, Smoother, Time-Lapse Videos with Instagram Hyperlapse
    The final product is viewing those three hours in 30 seconds. Ask customers to post creative videos to promote your product. Shipping a product to a client? Product Display. Show your product. 'There is a lot of hype about a recent video app that just hit the app store at the end of August. Hyper what? Big Event?
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Product] Why Your B2B Can’t Ignore Google+ Any Longer
    Reviews – With the majority of B2B buyers involved in long sales cycles researching your company and it’s products, they are bound to read a couple reviews. Along with a consistent posting strategy, we suggest taking time each day to engage with others in your industry and customers of your product. What Makes It Extraordinary.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Product] The 5 "Must Haves" To Ignite A Lead Generation Blog
    According to Adele Revella of Buyer Persona Institute , " Buyer personas are examples of the real buyers who influence or make decisions about the products, services or solutions you market.". 'Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? Wendy Piersall.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Product] 5 Brilliant Marketing Campaigns for Boring Products
    The reality is that m any companies make products that are just plain boring -- but just because a product may be dull doesn''t mean its marketing has to be. So w hen viewers have one or more of those reactions, they want to share that experience with others -- regardless of whether or not the product is boring. 1) Tipp-Ex.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 8, 2014
    [Product] What Marketers Can Learn from Fantasy Football
    The broader lesson here is that getting users engaged with your product is all about giving them an outlet to have fun, social interactions. Let your product be an arena for personal interaction so that they keep coming back for more. The more people  engage with the product they are selling, the more revenue they are able to bring in.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 8, 2014
    [Product] The Best Sales Prospecting Qualification Questions to Ask
    There are the general, cookie-cutter type of questions, and then the specific questions that you need to know in order to determine the specifics of prospects'' environment to see how your product or service could fit. One of my favorite aspects of my role as Director of Customer Success is working with organizations just like yours.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 8, 2014
    [Product] 4 Motivational Melodies to Help You Communicate on Social Media
    Mix up the kinds of posts you share, including product or service updates, but be sure you’re engaged in the conversation by answering questions or comments. You should “Talk The Talk” You know your product or service inside and out. Share that knowledge to help your customers use your product or service better.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 8, 2014
    [Product] Social, mobile, cloud and big data: knowledge as a product
    This time around, the change is happening to an intangible product: knowledge. The post Social, mobile, cloud and big data: knowledge as a product appeared first on Biznology. Seeing how complex it is to actually realize the vision that looked so great in PowerPoint, they may get discouraged and  wonder why everybody is doing that.
  • ENGAGE  |  MONDAY, SEPTEMBER 8, 2014
    [Product] What’s Cooking? Tracking the Growing Popularity of Slow TV
    cash prize and free products, including, you guessed it, beef-scented candles. Elsewhere, reality-show producer LMNO productions is reported to be working on several slow TV concepts. 'Are we literally ready to watch paint dry? Let’s hope not. Viewers apparently watched the video for an average of 38 minutes.  . Their only incentive?
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Product] Stop Cold Calling and Start Lead Nurturing
    Your lead-nurturing program is all about having consistent and relevant communication with viable prospects (those that fit with your product or service), regardless of their timing to buy. 'Tweet Earlier this week, I had a call with a CEO of a small technology company who was wondering how to optimize his lead generation. Just be useful.
  • VIDYARD  |  MONDAY, SEPTEMBER 8, 2014
    [Product] Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin
    And know how it works with your CRM, your website, and your product. 'This is a guest post from Josh Hill , author of the Marketing Rockstar Guides blog on marketing automation. He is currently Marketo Practice Lead at Perkuto , a marketing automation agency.  . What I was not ready for was the myriad ways I could track a lead’s behavior.
  • THE NEW STRATEGIST  |  SATURDAY, SEPTEMBER 6, 2014
    [Product] 5 Tips to Manage the Demands of Content Marketing
    Use past posts to talk about how much better things are now due to new tech, product features or services. 'No time for content marketing? It might not be quite as demanding as you think. Fortunately, there are many simple ways that brands can ease the pressure off their content marketing demands. Go back to your archives.
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Product] A Beginners Guide to Inbound Marketing
    Now they know you can solve their problem or provide them with the product or service they are seeking. '" You have 24 hours to complete this challenge.". You’ve seen the challenge. As you may have noticed, companies and organizations are no longer relying on the pushy and impersonal methods of outbound marketing. KNOW YOUR GOALS.
  • SYNECORE  |  FRIDAY, SEPTEMBER 5, 2014
    [Product] Outbound Marketing the Inbound Way
    By promoting online content rather than prices or products, you can appeal to prospects at all stages of the sales cycle. 'Inbound marketing has taken the world by storm and there is good reason for that; the sustainability and ROI are undeniable. Targeted towards a specific audience. Promote Online Content. Measure and Refine.
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Product] Digital Marketing Strategy for Launching New Products & Services
    'Businesses launch exciting new products and services every day, but not all of them succeed. Just like great marketing will sell products faster than a company can stock the shelves, poor marketing will result in negligible sales and a whole lot of frustration. like to call it the ‘Diversification Strategy.’
  • GREAT B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Product] Do You Need to Recombobulate Your B2B Marketing?
    This can be a new competitor or an existing competitor that introduces a product that upends the entire category and reduces your awareness, leads and revenue. Sometimes the comfort zone can be a trap, and although the discombobulation process can be painful, the other side (after recombobulation) can be liberating and much more productive.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 5, 2014
    [Product] Catch on Command
    It’s all about the science of getting into your prospect’s head and helping them make the decision-making journey toward your product. 'A few years back I was fly fishing on Michigan’s Pere Marquette River. After a little while a couple hiking up the path stopped and the gentleman said to me, “Catch a fish now…”. Spend more time on the water.
  • VIRALLY BLOG  |  FRIDAY, SEPTEMBER 5, 2014
    [Product] Why technology is key to your content strategy
    It’s important to realise that not everyone wants to buy your product or service today or even ever and that’s ok. For some small business owners just knowing who is potentially interested in their product of service is a huge insight alone. doubt it! Today’s consumers are smart and savvy and connected. How does this make me feel?
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 5, 2014
    [Product] How to Prep Your Business Now for the Holiday Season
    You also know what’s worked this year thus far – product types, advertising, social media campaigns. Determine Your Holiday Product Promotions. Which products will be your hot sellers? Once you zero in on those products, consider the following: Make sure you have enough inventory of hot sellers. What worked?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 5, 2014
    [Product] Marketing failure should not be fatal
    A poor product launch may be the fault of poor pricing, the wrong distribution channels, or simply a poorly made product. One way of understanding why things didn’t work well is to speak with members of the target audience and ask them what they thought of the product, campaign, content, etc. compelling value propositions.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, SEPTEMBER 5, 2014
    [Product] Celebrating InsideView’s 100th Product Release
    Customer Success InsideView Culture Product Showcase 'A number is just a number, right? The number 36 or 82 or 108 have no more significance than the number 100, right? Well then why do we celebrate Sweet 16s and 50th anniversaries and terrible twos?
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Product] How Consumers Decide: Marketing for the 5-Step Model
    Once acquisition is out of the way, your new goal is to create long-term relationships between consumer and company, ensuring that you get the most value out of your customers, and they get the most value out of your products. 'Author: Rachel Yarnold Decisions, decisions! Even when we aren’t aware of them, we’re making them all the time.
  • WRITTENT  |  FRIDAY, SEPTEMBER 5, 2014
    [Product] 9 Ways to Create Great Content
    If you are marketing a product or building a brand, the internet is arguably the best tool at your disposal. Should they write to their congressmen, try a new approach to a problem, or buy your product? 'Image source. It has the potential to introduce your ideas to thousands or even millions of viewers a day. Be Unique. Be Concise.
  • VIDYARD  |  FRIDAY, SEPTEMBER 5, 2014
    [Product] 6 Clear Signs You’re Ready for a Video Marketing Platform
    'Whether you’ve got a few marketing videos or a whole library of them, by now you’ve likely gone through the typical production and distribution process for video assets and – because you’re planning on creating even more to meet the growing demand – you’re probably thinking about ways to streamline your video marketing operation.
  • CRIMSON MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Product] Bennett Porter, SurveyMonkey’s VP of Marketing Communications: What Is The “Data Downside” and How Do You Avoid It? [Podcast]
    'Collecting customer feedback was once as slow, expensive and difficult as standing in a shopping center with a clipboard. Enter marketing technology such as Survey Monkey, which empowers the collection of 2 million online survey responses every day. Tune in to learn the following: . Podcast] appeared first on. Marketing Technology Podcasts
  • ANNUITAS  |  THURSDAY, SEPTEMBER 4, 2014
    [Product] 5 Steps to Getting Visibility Across Your Marketing Operation
    Is there a market or product line with deficient assets? '* We are thrilled to share this guest post by Liz O’Neill at Kapost. Visibility is the difference between a mediocre marketing operation and successful one. Without visibility you risk publishing duplicate and irrelevant content. Conduct a Content Audit. Register here.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, SEPTEMBER 4, 2014
    [Product] U.S. Manufacturing Anchors the Innovation Economy
    manufacturers reported an innovation — the introduction of a radically new product or process — in 2010, compared to only 13% of other businesses. After coming off of 10 years of investment stagnation and the off-shoring of millions of production jobs, U.S. Acme Wire Products. Source: Acme Wire Products ).
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 4, 2014
    [Product] Create Your Social Selling Strategy in Just 3 Steps
    lead generation Sales Sales And Marketing sales productivity sales prospecting sCRM social intelligence social media social selling socialprise 'If you’re in sales or marketing, you can’t go a day without hearing the term “social selling.” In a nutshell, social selling is knowing who your targets are before you engage with them. customer 2.0
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 4, 2014
    [Product] 7 Copywriting Formulas to Support Online Sales
    Start with 1-2-3-4: What I’ve got for you: the product or service. As with all sales copy, focus on the reader and what your product or service can do for them. ” While excellent for product descriptions, this formula is also a very effective tool for writing great sales copy. Follow Helen on Twitter @HNesterenko.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 4, 2014
    [Product] A 5-Step Recipe to Snag Subscribers’ Attention
    Help them use your product in new and fun ways. 'You want your emails to stand out, grab attention and make your readers take action. To do that takes a dose of creativity, a pinch of time and a heaping-helping of tips from your favorite email service provider, VerticalResponse. To create a killer subject line you should: Be creative.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 4, 2014
    [Product] How and Why to Get Started with Video Advertising
    Once the top of the crop pick for getting your brand and products known, television advertising yielded ground to Internet advertising, filling your computer screen with flash videos and obnoxious pay-per-click banners that got in the way of your online journey. Seeing an opening, app developers began planting deceptive ads in their products.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, SEPTEMBER 4, 2014
    [Product] Webinar: QuickStart Strategies for Overnight Sales Success
    Selling a newly launched product or service? 'JOIN ME at this upcoming webinar on Sept. 9th at 1pm ET/10am PT. If you answer yes to any of the questions below, you''ll want to attend. Are you: Hoping to change sales jobs soon? Writing proposals that aren''t closing? Calling on new buyers or new markets? Jill Konrath News
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Product] New to Marketing Automation? Your First 5 Moves
    especially encourage new users to spend time with their peers, join groups, read up on best practices, and submit ideas to the Marketo product management team. 'Author: Stephanie Yung First, the facts: marketing experts, analysts, and hands-on practitioners have now embraced marketing automation across industries. 4) Become the Teacher’s Pet.
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Product] How IBM Used Inbound Marketing to Thrive in the Digital Age
    They now have an alternative method of discovering and researching brands, of learning about and buying products and services: inbound marketing. The digital consumer no longer needs to rely on traditional, interruptive outbound marketing tactics from brands trying to control their purchase decisions. Just ask IBM. IBM and Inbound.
  • FATHOM  |  THURSDAY, SEPTEMBER 4, 2014
    [Product] 5 Tips for Creating Compelling Infographics
    They are more eye-catching than a simple block of text, but can also contain key pieces of information about a anything important to your customers, including facts related to your company, product or service. 'Infographics provide a visual way to represent information and a great opportunity to create highly share-able content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Product] Social advocacy marketing gains legitimacy
    Propelled by their content and legions of loyal fans, true product advocates are seen as an extremely powerful force for any online marketing mix these days. And we have so much upside in leveraging advocates to not only help us market products, but to give us the feedback and insight needed to develop and improve those products.
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