• HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Product] 2 Big Steps to Remove Friction During the Checkout Process
    You may know the items they’ve searched, where they spent more time on your site, and if there are products they wanted but ultimately didn’t buy. Your goal as an ecommerce retailer is to remove as many obstacles as you can between want and buy. Yes, selling is your main goal, but you want those customers to come back, right? Social Login.
  • MARKETING ACTION  |  WEDNESDAY, MAY 27, 2015
    [Product] Are You Compliant with Global Email Marketing Regulations?
    This law covers all commercial messages, which means any email with the goal of advertising and/or promoting a product or service. As digital marketers, we have access to tremendous amounts of data about our prospects and customers, which comes to us through the multiple tools we use across multiple channels. USA:  .
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Product] How to Create a Collaborative Work Environment [Infographic]
    Productivity Office Life DailyWhiteboards, screwdrivers, wires, and scraps from rubber tires all live as one in the Google Garage. What's the Google Garage, you ask? It's a "commons where Googlers can come together from across the company and learn, create, and make," says program manager Mamie Rheingold.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Product] 38 Essential Website Redesign Terms You Need to Know
    This might include subscribing to your blog, signing up for monthly email updates, or requesting a product demo. Every industry has its buzzwords, and web design is no different. Here are 37 of the most popular technical terms and buzzwords we hear (or use) as we do website redesigns, organized from A to Z. Above the Fold". Analytics. Jquery.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 26, 2015
    [Product] How To Work with Subject Matter Experts In A B2B Content Marketing Program
    Along with these industries come complex products, which can sometimes lead to the challenge of executing complex content marketing initiatives for the desired audience. Sometimes SMEs have been on the product side of the business, and other times they are part of the consulting part of the business. Complete Keyword Research.
  • ANNUITAS  |  TUESDAY, MAY 26, 2015
    [Product] 3 Things to Think About Before You Develop a Vertical Marketing Strategy
    We spoke about the challenges that we both faced, and even though he was in a different business, selling product in a completely different industry, about 90% of my focus, challenges and goals were very similar to his. Vertical Marketing is Truly Focused on the 10%. Such is the case with many other roles. Buying Committees.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 26, 2015
    [Product] What B2B’s Need to Know About The Adwords Live Stream
    This enhancement will only appeal to B2B’s with huge product lines. Businesses with thousands of products understand that setting up an Adwords campaign is a huge time commitment. Two weeks ago was the most exciting day of the year for paid search nerds! The presentation was structured in Google’s typical covert fashion. Finally!
  • VERTICAL RESPONSE  |  TUESDAY, MAY 26, 2015
    [Product] Use Pinterest Analytics to Increase Visits to Your Retail Website
    These pins may highlight your products, or they may be general interest pins – some of which should link to your website – which encourage more people to follow you and drives more visits to your website. Again, these pins can be general interest pins, repins and images of your products. Top Pins in the Last 30 Days.
  • CMO ESSENTIALS  |  TUESDAY, MAY 26, 2015
    [Product] Let’s Make a Deal: Best-in-Class Sales Training Can Shorten Your Sales Cycle
    First, these winning organizations are 26% more likely than All Others (49% vs. 39%) to move beyond the basic, generic training on products, prices, and messaging, to a formal one-to-one coaching methodology that is specific to individual deals in the pipeline or key accounts. above 2013 sales training spend levels. CMO Insights Trending
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 26, 2015
    [Product] Five good reasons to ignore Google
    When there are better search engines for your product You know what is awesome? When there are better search engines for your product. I’ve been exploring ideas for creative new content forms and I’ve come to a realization. Google is holding us back. When is it time to just ignore Google and go for it? Apple. And so on.
  • MARKETING ACTION  |  TUESDAY, MAY 26, 2015
    [Product] MarTec, Meet AdTech: the Future of Marketing Automation
    There’s really been a change in how consumers are going about reviewing products and making purchases, obviously starting with a web search. TechnologyAdvice is an educator, advisor, and connector of business technology that helps companies find the right technology for their business goals. TA: What is the future of marketing automation?
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Product] 5 Simple Ways to Optimize Your Website for Lead Generation
    People who land on your site will see images, buttons, and product options that are specifically tailored to their interests, the pages they've viewed, or items they've purchased before. Optimizing your website to generate leads is a no-brainer. Unfortunately.). Instead, marketers and designs need to take a more strategic approach.
  • BIZNOLOGY  |  MONDAY, MAY 25, 2015
    [Product] What does Ricky Bobby know about SEO? 31 stats
    Over 50% of online buyers purchase products from websites found via search engines. “If you ain’t first you’re last” said Ricky Bobby. What’s true for race car drivers with NASCAR is true for businesses online with search engines. What makes SEO worth the effort? Why should businesses think about SEO like Ricky Bobby? source: BrightEdge ).
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Product] 16 Reasons Why People Leave Your Website
    Your product images are polished. 11) Your product's benefits aren't clear. If you aren't sharing your product's features with your customers clearly on your website, then you certainly won't compel them to move down the sales funnel. 13) Your content or products don’t live up to your landing page’s promises.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [Product] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    No, they will tell you that the business was lost because the product sucks, the pricing is uncompetitive and the website is terrible. So the choices in Reason for Loss are usually something like Price, Product, Timing, Purchase Authority, Fit, Could Not Contact and, my very favourites, Other and None. Do you get the Win-Loss report?
  • HUBSPOT  |  SUNDAY, MAY 24, 2015
    [Product] How to Build Effective Teams Based on Personality Type
    Only a team that fully understands and savors its members’ personality styles is likely to be genuinely productive. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Round up the usual suspects,” the gendarme ordered in the famous line from the movie Casablanca. Designing a Group.
  • HUBSPOT  |  SATURDAY, MAY 23, 2015
    [Product] 6 Tips for Making the Most of Your Retargeting Campaigns
    With this information in tow, you can then create more optimal ad experiences by highlighting the products or services these specific groups previously viewed and directing them back to pages they visited. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Ready? repeat, 2%.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Product] Moneyball for Sales & Marketing
    geographies, for different products, in various verticals, so you can pull together the best closing content. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Product] Improving ROI with Marketing Optimization
    Expand this scenario to one with 50 products, eight. products that use simplistic rank-ordering. and Product Marketing Division at SAS. industry leaders, customers, alliances, sales, marketing and product teams to establish. product or service names are registered trademarks or trademarks of SAS Institute Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Product] Start engaging from the first click in the Customer Journey
    products and services to meet their needs. This may have nothing to do with the quality of our products/services, the competitive environment, changing. For example, it stands to reason that if we provide products for young women, we’ll know them through early. product. question or a product image. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Product] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. is a true insider -- the person behind a product or. Every time an executive presents at a conference, a thought-leader gives a lecture, a product manager gives a. to buyers as they consider your product.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Product] Closing the Loop on Social Leads
    Did they buy the product you posted on. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Product] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    end-user and product type, of course.) A better idea than 80-something percent of. create product guides. something to position product / service. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. This will.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Product] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Product] Hooked: How to Build Habit-Forming Products (An Excerpt)
    Find out how successful companies create products people can’t put down
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Product] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Product] 6 Ways To Get Busy People To Answer Your Emails
    By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Product] A Step-by-Step Guide to LinkedIn's New Company Pages
    For companies, this means a more powerful way to build relationships with your target audience on LinkedIn,” said Mike Grishaver from LinkedIn's Product Management team. How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Product] Mobile Is The New Face Of Engagement
    CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MAY 22, 2015
    [Product] InsideView Named a “Top Selling Tool of 2015?
    We know that our products are amazing, but it’s s […]. Sales best sales tools insideview awards insideview for sales insideview selling tools sales tools sales tools list smart sales tools smart selling tools insideview smartsellingtools.com top sales tools top sales tools 2015
  • BIZNOLOGY  |  FRIDAY, MAY 22, 2015
    [Product] 7 ways to use bloggers in your content marketing strategy
    It used to be that if a business wanted a blog to mention it, they had to pitch products or services for full-scale reviews. Ask them the best ways to create and distribute your content to reach the people you’d most like to see and hear about your product. Pay bloggers to tweet about your business or even post images of your products.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Product] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    The online revolution witnessed the birth of a new age of entrepreneurs bursting with innovative business ideas, which included the demand and acceptance of SaaS products. SaaS That’s when Dropbox (a SaaS product) made news by using referral marketing to scale its business. One such SaaS product is Sellsy, a sales and CRM tool.
  • SYNECORE  |  FRIDAY, MAY 22, 2015
    [Product] How to Never Run Out of Content Marketing Ideas
    The bottom line is that using a social insight tool like this is a lot more productive and effective than fumbling around in the dark with the desperate hope that you might stumble upon a gem. As a content creator , coming up with new ideas all the time can be tough. Personally, I struggle with hitting dead-ends all the time. What it Does.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Product] Don’t Run A Railroad: Why Publishers Need to Think Like Marketers
    The railroad companies sold freight movement between railroad station A and railroad station B, but that was completely disconnected from their customers’ need to move product from their own loading dock to the seller’s delivery dock/store. There is a fundamental disconnect between what many publishers sell, and what their customers want.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Product] Join the i?marketing Roadshow! Next Stop, Atlanta May 28
    An exclusive look at the latest Act-On product roadmap, with a sneak peek of some very cool upcoming features. The i♥marketing roadshow is in full swing, and you’re invited to join the fun! i♥marketing marketing is a complementary half-day marketing workshop, but it’s much more than that. June 3: Los Angeles, California. From 12:30 p.m.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Product] Back to Grammar School: 12 Easy Ways to Become a Better Writer
    Don't ask punctuation to do a word's job," warns Beth Dunn , chief writer and editor on HubSpot's product team. "It dilutes your message." Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade? Technology has reshaped how we communicate in the business world. It is "peek," "peak," or "pique"?
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Product] 5 Disruptive Social Selling Technologies
    These selections are based on my own experiences and opinions. #1 –  KiteDesk – Sales Productivity Platform. Editor’s Note: One of our regional sales managers, Jack Kosakowski, is a social media marketing ace. Last week his post on disruptive social selling technologies was published on Jay Baer’s Convince&Convert blog.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Product] The Democratization of Ecommerce Through SaaS (and the Importance of Uptime)
    This means when it comes to high holiday traffic, or maybe just high traffic from an appearance on Shark Tank or a product mention in your new documentary or TV show (referencing Beyonce and Duck Commander here), all you have to worry about is converting those new visitors rather than if your site will be able to handle the increased load.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Product] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap. Perhaps inspired by the venue, the Teradata folks did a lot of (metaphorical) kimono opening at the event, detailing their product plans in ways I rarely see in public. But I digress. Where was I? Fair enough.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 21, 2015
    [Product] 5 Easy Ways to Streamline Internal Communication
    Thankfully we live in a time when communication can be streamlined using tools built specifically for promoting better business communication and productivity in the workplace. The ability to chat in real-time increases productivity and builds a forum for your employees to feel comfortable sharing ideas. Send a company newsletter.
  • VIDYARD  |  THURSDAY, MAY 21, 2015
    [Product] The Value-Add of Video in the Content Journey
    Videos further in the funnel like product demos, customer testimonials, or personalized sales videos can all help move buyers towards the close. Marketers consistently look for new ways to Engage buyers. Today’s best marketers are analytical, creative and measure everything to ensure we achieve optimal results. The Role of Video? Using Data.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 21, 2015
    [Product] 3 Ways To Build Trust With Your Website Visitors
    As a leading web design agency for B2B, Technology and Healthcare companies, we often come across websites that read much like print ads or brochures: going on and on about the virtues of the company and its products or services. If you can, go a step further by including technical support, product reviews, or free demo trials.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 21, 2015
    [Product] What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
    In fact, some of the most productive B2B content marketing initiatives need the occasional refresh to keep things moving in an upward trajectory. For social media network development, dedicating fifteen minutes daily to a particular channel may be what is needed to get back on track and feeling productive. Get Reorganized.
  • BIZNOLOGY  |  THURSDAY, MAY 21, 2015
    [Product] Does advertising or engagement build stronger brand equity among Millennials?
    The answer was to pour money into well-crafted brands, increase pricing, and highlight distinctive product features: all designed to create a more favorable brand image that would lead to greater loyalty. The resulting sales and profit growth was remarkable, as well as the stronger brand equity for its key products. Like this post?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 21, 2015
    [Product] Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing
    You want to create content on your WordPress blog to educate your potential customers about the benefits of your products. Author: David Lizerbram Imagine you’re a marketer at GMO-free Food Co, a company that sells organic, GMO-free snacks. Maybe that’s true—or maybe not—but it’s your company’s position). Ding, Ding, Ding!—that’s Period.
  • VIEWPOINT  |  THURSDAY, MAY 21, 2015
    [Product] Changing the Sales Conversation [PowerViews LIVE Highlights]
    Gone are the days of solving product issues. On Tuesday, May 12, 2015, I had the pleasure of hosting Linda Richardson on PowerViews LIVE for an informative discussion on Changing the Sales Conversation: How to More Effectively Sell in Today’s Hyper-digital World. Buyers have changed and so must sellers. What’s a salesperson to do? Phrasing.
  • VIRALLY BLOG  |  THURSDAY, MAY 21, 2015
    [Product] Keywords…. Keywords Everywhere! But How And Why?
    This is mainly for eCommerce purposes as you can then put the exact product name at the top (and if your website is done by someone else then they *should* have done it, if not, chase them up!). Using them as an example shows just how precise you should get with product listings. What Keywords Do I Use? But How And Why?
  • HINGE MARKETING  |  THURSDAY, MAY 21, 2015
    [Product] 3 Reasons Why Mobile Matters for Professional Services
    Consumers no longer have to wait for a spare moment to sit down at their computer and research a product. A few years ago, it was easy to look at mobile marketing as just another passing fad in the marketing world. But if every person you know has a smartphone, how important is it to make your website mobile-friendly? On Google+ or LinkedIn?
  • SYNECORE  |  THURSDAY, MAY 21, 2015
    [Product] Google Buy Button: Retailer’s Boon or Devil’s Bargain?
    When mobile shoppers click on the buy buttons they’ll be taken to another Google product page to complete the purchase, where they can choose sizes, colors, shipping options, etc., as well as complete the purchase. Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. What It Is. Hmmm….
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Product] 33 Inspiring B2B digital marketing case studies
    OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. Is it harder or are we not looking hard enough?
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Product] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    simply changed the tense to present and substituted readers, information and Facebook for consumers, products and marketing to illustrate the parallel. Last week, Facebook made a big announcement : the release of their new Instant Articles feature. But I think he's missing the point. Let me show you what I mean. Users are in control.
  • MARKETING ACTION  |  THURSDAY, MAY 21, 2015
    [Product] Buck the Trend: Three Keys to Better Email Response
    Today we do the same thing, only most companies don’t center it on the product; they center it on the customer. Products they are interested in. Email marketers know that even small incremental increases in response rates can provide exponentially better results. Experian figures for Q3 2014 show unique open rates were 16.7 percent.
  • LEADERSHIP  |  WEDNESDAY, MAY 20, 2015
    [Product] High Performance B2B Lead Generation Engine —A 10-Point Checklist
    Make Marketing the Customer’s Champion: Now here is a fundamental issue in a vast majority of organizations—product development creates the offering, marketing builds a lead generation campaign to attract buyers, then sales goes out to convert leads and close. There is no other way to describe my favourite set of wheels, the Tesla Model S.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 20, 2015
    [Product] 6 Tips for Marketers from Magic Johnson
    Loyal customers then become brand ambassadors for you, telling their friends, family and co-workers to buy your product or service. Sirius Decisions Summit was in Nashville last week, and the one and only Magic Johnson delivered a truly inspired keynote presentation. It’s as simple as that. " 2) Over-deliver to your customers.
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Product] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    magazine , “but unless people know about it, you're not going to sell any products." …Or, professional services, for that matter. "You can create a business, choose a name,” Sir Richard Branson told Inc. And it’s not just advertising, promotion, direct mail and website content that helps you sell.
  • VIDYARD  |  WEDNESDAY, MAY 20, 2015
    [Product] From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015
    What you may not know is that every year SiriusDecisions brings together some of the best and brightest minds in sales, marketing and product, from Fortune 500 companies to small and medium sized enterprises at their annual SiriusDecisions Summit. This year’s summit was in Nashville, TN and marked the 10-year milestone for conference.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 20, 2015
    [Product] Taking a digital first approach to brand development: 3 key considerations
    Because adapting to mobile devices is so important, multiple companies have popped up to help companies design  simple, modern and easy to navigate websites  optimized for smartphones and tablets in more cost-effective, self-service products. We’ve already excelled past the need for just a website. For modern businesses, that’s a requirement.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Product] 11 Fascinating Books on Harvard Business School's Required Reading List
    There's no better time to revamp your reading list than the beginning of the summer. The question is. what should you read? With so many business books out there to choose from, sifting through all those online descriptions and reviews could take up an entire summer in and of itself. This practical guide is written by two industry experts (Paul A.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 20, 2015
    [Product] B2B Lead Generation: 2 Things You May Be Doing Wrong
    Until recent years, buyers had to contact the sales team fairly early on in their buying research to get product information. It has a new look, a responsive design and new copy about the company, its products and services. Is your lead generation slowing down? You might be doing it wrong. Here's how. Sales leads. Not so much anymore.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Product] 3 Amazing Examples of Ecommerce Companies Ensuring Customer Delight
    We find a product, pay for it, and it shows up at our house a few days later. When buyers receive the quality products in the mail, they’re already just thrilled that they get what they need without fighting department store crowds. As customers, we really only expect the most basic level of service. Transaction complete, right?
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 19, 2015
    [Product] Content Marketing: How This Software Company Achieved More with Less
    It is being implemented by a business owner or product manager rather than the marketing department. A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Product] 3 Marketing Lessons Learned in 3 Weeks
    The YouTube stat in my mind presents a really interesting opportunity for businesses to create short videos offering answers to questions the customer might encounter using your products or services. People on their phones are likely looking for something to read vs. searching for a product (keep in mind this is B2B). Enjoy! 1.
  • THE ROI GUY  |  TUESDAY, MAY 19, 2015
    [Product] Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
    According to Jim, the costs are cumulative, with reps spending an inordinate amount of time on low-productivity tasks; critically lowering the time they spend selling and effectively engaging prospects. Improving the productivity of your salespeople should always be part of a growth strategy,” said Jim. During the call. After the call.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 19, 2015
    [Product] Now is The Time to Change The Scope of Our Free Offering
    Products & Technology crm prices insideview editions insideview prices insideview pricing insideview product insideview tiers market intelligence pricing sales insights pricingIn the software vendor world, the freemium model is pop […].
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 19, 2015
    [Product] Now is The Time to Change The Scope of Our Free Offering
    Products & Technology crm prices insideview editions insideview prices insideview pricing insideview product insideview tiers market intelligence pricing sales insights pricingIn the software vendor world, the freemium model is pop […].
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Product] Search isn’t about search anymore, it’s about social
    Pinterest : If you offer products, you need to share your products on Pinterest , just make sure link everything back from each product page of your website. If you’re just uploading product pictures to Pinterest, you’re doing it wrong. Search will never be the same as it was as recently as a few years ago.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 19, 2015
    [Product] Content Marketing Questions — How To Do Marketing With No Budget?
    think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. Do you believe there are certain product categories that benefit more from content marketing? Yes, some product categories require more information. Content marketing. Click to Tweet].
  • VIDYARD  |  MONDAY, MAY 18, 2015
    [Product] Exemplary B2B Marketing to Get Inspired by on YouTube
    The company’s branded channel includes a main video showcasing one of their case studies, immediately enticing viewers with messaging on how their product can help solve your work management problems. Their product demo has a headline that makes you want to click, so you can learn about all “The cool things you can do with Canvas”.
  • FATHOM  |  MONDAY, MAY 18, 2015
    [Product] How To Think Like a Publisher
    Revising creative work usually makes for a better product. In the age of content marketing, adapting the mindset of the publisher is paramount for businesses who want to give buyers a reason to choose them over the competition … and stay loyal. And therein lies the key word: Loyalty. New media publishers (i.e., Standards. Errors happen.
  • SYNECORE  |  MONDAY, MAY 18, 2015
    [Product] Nostalgia Marketing: What is It?
    By targeting Millennials, then, marketers are able to persuade two or more target demographics to buy Coke products. At the same time, they must be careful because pushing a product that consumers don’t want to see can lead to alienation. The Savviest Generation of Consumer. 90s References Are All the Rage.
  • CRIMSON MARKETING  |  MONDAY, MAY 18, 2015
    [Product] You Can’t Buy Thought Leadership: How Smart Content Marketing Works
    Buyers will be more likely to engage with you if they feel comfortable with you and see that you have spent the time to get to know the kind of problems they deal with on a daily basis, not that you are simply pushing them to buy your product. Wrong. Content marketing takes work. Authenticity Is Key. Do your homework. Think outside the box.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 18, 2015
    [Product] Are You the Maestro of Your Sales Team?
    Obviously I am drawing the analogy back to you as the sales leader.  I see many times where the executive or sales manager are caught off guard; missed forecasts, someone leaves the team unexpectedly, marketing programs are unsuccessful or salespeople cannot accurately sell products/services or your company. This was a musical weekend. 
  • VIRALLY BLOG  |  MONDAY, MAY 18, 2015
    [Product] 7 Tips For Content Marketing
    It’s about drawing your customers in and nurturing them into buying your products, not pushing your product into peoples faces. Content Marketing is the best type of marketing for any business and a lot are doing it without realising. Here are some tips to get the most out of your content marketing. #1 Always Add Images To Posts.
  • VERTICAL RESPONSE  |  MONDAY, MAY 18, 2015
    [Product] A New VerticalResponse for Salesforce is Coming Soon
    To read more about VerticalResponse product updates, see our Product Update category on our award-winning blog. © 2015, VerticalResponse Blog. API and Developer Product Updates Salesforce & VerticalResponse appexchange salesforce VerticalResponse for SalesforceFebruary 2005. Do you remember what happened 10 years ago?
  • VIRALLY BLOG  |  MONDAY, MAY 18, 2015
    [Product] No time to blog?
    It is not just blogging either it’s any content production. When you understand that your prospects and in some cases your customers are searching for answers to their questions about your product or service you should want to be the company answering them right? So you think you have no time to blog? Really? Harsh but true?
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Product] May Brings New Products and Updates from Google
    While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. AdWords #StepInsideAdwords Livestream and New Product Rollout. Goodbye Queries Report. their banners ads.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 18, 2015
    [Product] How To Create A Thought Leadership Strategy That Supports True Innovation
    Thought leadership happens when brands move from talking about their product (1.0) to transitioning into solving customer problems (2.0) and then become trusted advisors (3.0). Think of the leaps and bounds Innovators and Early Adopters have taken with mobile technology, and you’ll recognize that innovation doesn’t always mean product.
  • CMO ESSENTIALS  |  MONDAY, MAY 18, 2015
    [Product] The Marketers Speak: 42 One-Liners & Quick Tips from Top Practitioners
    Keith Casey, Director of Product, Clarify: “Don’t avoid controversy…” Follow Keith on Twitter via: @Caseysoftware. Shaunna Morgan, Director of PR & Communications, TaxAct : “Focus on solving your customers’ problem(s) rather than selling them a product.” Follow Everette on Twitter via: @Everette. Nicole L. Joanne I. Ashley M.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Product] 7 Conventional Landing Page Design Tactics You Should Still Test
    The price is nothing more than a figure until you’ve been able to first establish the value of your product or service. Conventional wisdom is usually the safe play. Why take risks when there’s an established “right way” to do things? In marketing, however, success often falls to those willing to buck trends and experiment. No distractions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2015
    [Product] The art and science of developing an enterprise content strategy
    Don’t just give them a product to review. Involve them, reward them and create something immersive. I was sitting in on a Twitter chat about our products, and it occurred to me that most of the people on the chat weren’t looking for a mention. Kevin : I think this will depend on a deeper reliance on data and technology.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 18, 2015
    [Product] The 4 Sprints in a Race To Outperform - SiriusDecisions Summit
    digital support organization, such as those for highly complex product sales, are 35 percent digital. From the moment the 2000+ attendees crossed the literal racing Starting Line to attend the conference, the focus was on how to break away from peers and outperform the status quo. He is the record holder in assists and steals.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Product] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    Here are trends and distribution of responses for four industries: consumer products, information technology, financial services, and software. 1) Consumer Products (CPG) marketers rank branding and public relations, social media marketing, and online advertising among their top marketing investments. Tweet This Stat ).
  • MARKETING ACTION  |  MONDAY, MAY 18, 2015
    [Product] Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale
    This is just one of the issues that caused Zyme Solutions , a global leader in channel data management (CDM) products and services, to go shopping for a new technology solutions to help them sell more efficiently. What’s worse is that long timeframes are often only just one aspect of a complex sale. Selling Enterprise Software.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MAY 15, 2015
    [Product] Reminder to See Jenny Cheng, Our Chief Product Officer, at Subscribed Next Week
    Events insideview c-level insideview chief insideview events insideview exec insideview executive insideview leadership insideview product insideview speaking engagements jenny cheng subscribed cheng subscribed conference subscribed zuora“Today’s leaders in the Subscription economy are […].
  • CRIMSON MARKETING  |  FRIDAY, MAY 15, 2015
    [Product] Susan Ganeshan, Clarabridge CMO: 3 Ways Customer Experience and Real-Time Insights Creates Winning Brands
    Keep your ear to the ground: Listening to customer perceptions offers benefits in the areas of retention, marketing messaging and even the product development roadmap. According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range.
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 15, 2015
    [Product] Do B2B Customers Want to Tweet a Purchase?
    According to an IDG global mobile survey , 92% of senior executives own a smart phone and 77% report using it to research a product or service for their business. Due to a slight production slowdown, they need their next shipment in 33 days instead of 30 days. This is not just for products. It is not about Emoji.
  • BIZNOLOGY  |  FRIDAY, MAY 15, 2015
    [Product] What does it take to launch a link building campaign?
    If you want to build links, you need to first make sure your site actually deserves links. A big part of being link-worthy is providing value in some way through your site – quality content, unique images, valued product/service, etc. A great deal of work goes into launching a link building campaign. Determine Scope of Project. Influencers.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 15, 2015
    [Product] SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot
    Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. The call to arms has been issued: instead of hiring more sales reps, make the existing reps more productive using technology. 2. Author: Shyna Zhang Whew! What a week for B2B marketers! Why, you ask? Many of them hung up!
  • CMO ESSENTIALS  |  FRIDAY, MAY 15, 2015
    [Product] 4 Marketing Roadblocks to Customer Obsession
    However, most marketers aren’t given the power to alter (or even be informed of, often times) the product roadmap , nor do we have the time to immerse ourselves in the sales process in order to truly understand the scope of what prospects want to know, and what kinds of challenges they face. Limited access to our “characters”.
  • SYNECORE  |  FRIDAY, MAY 15, 2015
    [Product] Facebook Uses Mobile Video to Take Over the World
    If you’re wondering what’s in it for Facebook, the social network seems to be playing coy, positioning Instant Articles as a kind of disinterested public service: “Fundamentally, this is a tool that enables publishers to provide a better experience for their readers on Facebook” said Facebook Chief Product Officer Chris Cox. Here goes.
  • MARKETING ACTION  |  FRIDAY, MAY 15, 2015
    [Product] Seriously Smart SiriusDecisions Takeaways
    ” Laz Gonzalez , Service Director, Channel Management Strategies, SiriusDecisions: “#Channel needs a seat at the product table  – make the product ready for partners!” “Product Managers are laggards when it comes to technology; they use what Product Development uses.” ” @tjaros.
  • HUBSPOT  |  FRIDAY, MAY 15, 2015
    [Product] 7 Ways to Be Insanely Honest in Your Marketing
    In Velocity’s latest SlideShare , “ Insane Honesty in Content Marketing ,” we argue for a little-used but hugely powerful strategy: taking the worst attributes of your company, product or service … and highlighting them for all to see. Let’s face it, no product or service is right for everyone on the planet. I'll wait. Not even Coke.
  • SYNECORE  |  THURSDAY, MAY 14, 2015
    [Product] How HubSpot COS Differs from a Traditional CMS
    If you aren't familiar with content personalization, just think of how Amazon provides reccomended products to customers. Companies looking to merge their website and marketing efforts need a Content Management System (CMS). HubSpot isn't a traditional CMS platform. In fact, it isn't a CMS at all. Email Marketing. Landing/Conversion Pages.
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Product] Are Sales Pros Being Replaced by Content?
    Leading marketing teams have shifted their focus to content production and publishing on a consistent basis. The greater the content production, the higher the demand will be for sales pro curators. Yes, you’ve heard it all. Content is king, and 70 percent of the buyer’s journey is complete before the buyer even talks to a sales rep.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Product] Want People to Share Your Visual Content? Avoid These 6 Common Mistakes
    Either they like your product or what you stand for. In the perpetual race to stand out on social media, visual content is pulling in front and kicking up speed. According to Socially Sorted , the image-focused Instagram is now surpassing Twitter in daily mobile traffic. Visual Content Mistakes People Make on Social. Image Credit: WebPageFX.
  • KEO MARKETING  |  THURSDAY, MAY 14, 2015
    [Product] Report Confirms B2B Email Marketing Still Effective
    When asked why email is core to their business, the top response was that “email is a critical enabler of products and services.” A recent report confirms what we have said here several times recently: email marketing can pay off for those who take the time to plan and execute it well. B2B Marketing Email Marketing KEO Marketing
  • THE ROI GUY  |  THURSDAY, MAY 14, 2015
    [Product] Roadmap for how B2B marketing and sales can use unique value to market better, stand out & sell more
    The Frugalnomics Survival Guide is a best practices roadmap, designed for B2B marketing, sales leadership, and enablement professionals, to help transition customer conversations and engagements from product pitches to selling with value. The book was published by Alinean Press, and is available from Amazon: [link].
  • BIZNOLOGY  |  THURSDAY, MAY 14, 2015
    [Product] Digital Transformation: Digital Darwinism or survival of the nimblest?
    As Digital Transformation continues its buzzword journey through the Gartner hype cycle  – hopefully toward the plateau of productivity stage – a fairly large number of other smaller – but equally puzzling – companion new jargon will be created. This is my second blog post covering the topic of Digital Transformation.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 14, 2015
    [Product] New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience
    Editor's Note: Today's post comes courtesy of Chris Lynch, Senior Director, Product Marketing, Oracle Marketing Cloud. Customers could then text in a coupon code to redeem at a store, or receive notifications when their favorite products are in store. Mobile is big. We all get it. One issue is around identity. PT / 1:00 p.m.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 14, 2015
    [Product] Video Marketing of the Future: How GoPro Ups Your Marketing Game
    GoPro, a high-definition camcorder manufacturer, promotes its products as the world’s most versatile cameras and sets out to demonstrate this through live action videos shot by athletes in extreme sports arenas. Marketers should take a page out of the GoPro playbook and consider incorporating consumers directly into product promotion.
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