• AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • LEADERSHIP  |  FRIDAY, DECEMBER 2, 2016
    [Product] 10 Productivity Hacks to Transform Any Business Meeting
    Silver Door  has put together a handy infographic listing 10 essential productivity hacks to help you transform your business meetings. This makes for a discussion that is more productive and fruitful. Have you figured out any tricks to make meetings more productive? want to talk about wasteful meetings. Let’s take a look.
  • KAPOST  |  FRIDAY, DECEMBER 2, 2016
    [Product] How a Content Operation Benefits Front-Line Marketers
    Product marketers: I’m guessing you want time to research competitors and how customers use your product. The first is the official job—the stuff we signed up for: managing a channel, generating demand, guiding a segment, or marketing a product. The product marketer can develop the key differentiators of their product.
  • ACTIVEDEMAND  |  FRIDAY, DECEMBER 2, 2016
    [Product] Automated Behavioral Segmentation: Personalized in Real Time
    In other words, the way the population responds to, uses or knows of a product determines their categorization. Potential, first-time, regular or ex-users of the product or service Lifestyle – what offers or products do visitors show interest in Usage – what level of usage is happening? Automate Your Marketing with ActiveDEMAND!
  • SNAPAPP  |  FRIDAY, DECEMBER 2, 2016
    [Product] Creativity Hacks: 9 Ways to Find Inspiration
    When you feel productivity is declining, try resting or actually solving a problem in your sleep (aka dream incubation). We all hit walls in our creative process, especially when coming up with new ideas and executing on them are apart of our standard every-day work life. Boxes are everywhere. Same with foxes. Want to be more creative?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 2, 2016
    [Product] 3 Ways to Optimize Customer Experience Via Email
    Marketers can empower customers to optimize their use of a brand’s products and services by offering targeted applied use case information, or case study stories of similar customers. The CX quest is on. This means that a vast majority of companies are putting most, if not all, of their eggs into the customer experience basket.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 2, 2016
    [Product] Why Your Brand Storytelling Strategy Should Take a Stand
    It’s not simply the product itself that they love; they love the personality that the product invokes. Picture this: you’re a successful chief marketing officer overseeing the brand storytelling process at the headquarters of a multinational textile manufacturing company. That’s clear, and simple, and safe. Right?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [Product] How to Automate Your Account-Based Marketing Strategy
    In today’s digitally-empowered world, buyers are developing their own conclusions about your products and services long before they reach out to your sales team. For example, your campaign might target multiple criteria such as verticals, sub-verticals, product-fit, employee size, and more. Nimbleness in Building Aggregate Audiences.
  • ACT-ON  |  FRIDAY, DECEMBER 2, 2016
    [Product] 6 Things to Consider When Creating Your 2017 Marketing Plan
    Sub goal 2: Create an onboarding nurture campaign using email and product newsletters. If you have the chance, talk with some of your customers about their experience with your company and your product. Start with the major things, like new product launches, upcoming announcements, or events you know you’ll be attending this year.
  • BIZIBLE  |  THURSDAY, DECEMBER 1, 2016
    [Product] Account-Based Marketers Achieve Higher ROI + More Stats [2016 State of Pipeline Marketing Data]
    Predictive analytics is great for ABM because it helps marketing and sales teams know where an account is in the buying journey and how likely they are to purchase your product. Account-based marketing (ABM) has been the topic of webinars, new martech, blogs, conferences and countless B2B conversations over the last year. Conclusion.
  • OPENTOPIC  |  THURSDAY, DECEMBER 1, 2016
    [Product] How to Make an Outstanding Marketing Strategy to Grow Your Business
    These include a description of your products or services, an explanation of how your company is different from others in your niche, the qualifications of your team members, and a SWOT analysis. Your business plan contains many components. Then there is the marketing strategy. Brands & Marketers
  • VIDYARD  |  THURSDAY, DECEMBER 1, 2016
    [Product] Authentic Marketing is More Than a Myth: The Right Way to do Real People Campaigns
    Blog Marketing Communications Video ProductionWe all hear the same buzzwords in every meeting we sit down in. We all say the same buzzwords, including them in our PowerPoint presentations and word clouds. ” But it doesn’t necessarily have to be about finding a real family simply because that’s another box you want to tick off.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 1, 2016
    [Product] Advanced Reporting Is Awesome: Part 1 — Device & Browser Breakdowns
    Email Marketing Product Updates advanced reporting email email marketing product updatesHere at VerticalResponse headquarters, we’re pretty excited about all the insights Advanced Reporting offers users. First up are Advanced Reporting’s device and browser breakdowns. Device statistics. Browser statistics.
  • LEAD LIAISON  |  THURSDAY, DECEMBER 1, 2016
    [Product] The Qualities of a Good Salesperson
    Some salespeople believe that if they push products and services, their customers will bite. You need to believe that your products have features that will help the customer. Anyone can learn about a product’s features, but only charismatic salespeople can connect with customers. Helpful Instead of Pushy. Helpfulness does.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 1, 2016
    [Product] Pause Your Holiday Playlist. It’s Time for Content Pros!
    The thought is that if you draw people to your site often enough, they will eventually buy your product. By talking to them, hearing their stories, and putting them at the center of everything she does, she lets the customer become the voice of the product. The holiday season is in full swing. Why are you creating this content?
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 1, 2016
    [Product] Will Shoppable Tags Be the Next Instagram Marketing Hit?
    It works like this: brands tag products in their photos, which are hidden under a “tap to view products” button. When users tap the button, a tag appears on up to five products in the post with price information. Sure, they may be discovering ideas and products that may lead to a purchase eventually.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Product] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    How many customers continue to buy additional products and services? Author: Jeff Coveney According to B2B Marketing and Marketscan, only 32% of marketers pursue a data-first strategy , and less than half of marketers feel prepared for a data-driven marketing future. The end result is reporting that doesn’t make sense–or does it?
  • TYPE A COMMUNICATIONS  |  THURSDAY, DECEMBER 1, 2016
    [Product] 97 Customer Experience Stats Marketers Need to Know
    December 1, 2016 by Carla Johnson By 2020, customer experience will overtake price and product and the key differentiator between brands. Are you prepared? While most business leaders admit the. read more. Customer Experience B2B Carla Johnson Customer Service Digital Customer Experience Mobile Customer Experience Type A Communications
  • CEROS  |  THURSDAY, DECEMBER 1, 2016
    [Product] How Graphic Design Legend Louise Fili Became “The Envy of Every Designer”
    While she was creative in her own right, working in a functioning studio on commercial projects helped to hone her creative skillset into a marketable product. She made it more elegant and gave the product a look of quality. Happy reading! The story of how she got there is nearly as elegant as the designs she creates. Creativity
  • CHIEFMARTECH  |  THURSDAY, DECEMBER 1, 2016
    [Product] 5 Disruptions to Marketing, Part 1: Digital Transformation
    Digital transformation is much bigger than marketing — it includes sales, service, products, internal operations, and so on. It was lightly wrapped around existing products and services. They can be driven more by products and services teams. Growth hacking is the infusion of marketing into the product mission.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 30, 2016
    [Product] 3 Insights to Help Build Your Unified Customer Database
    Those who think it’s unimportant ask for product information, vendor lists, and pricing. The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor. But it’s a rich set of data so this post will highlight some other helpful insights. 1.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, NOVEMBER 30, 2016
    [Product] The 7 Deadly Sins of Product Demos
    My newest post on Medium covers what you may consider the seven deadly sins of product demos. We have all seen how online demos for B2B SaaS products can become terrible hour-long sessions that don’t lead to any interesting conclusion and it might be time to re-evaluate how your own sales reps are handling their own demos. Enjoy!
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Product] Here's An Industry Comparison Of The Most Widely Used Marketing Channels
    With product launches, campaigns with massive budgets, and often long timelines it's no wonder word-of-mouth is so important. Seasonal offers, industry news, and new products requires communicating with distributors and wholesalers. How The Marketing Channel Data Is Generated. Consumer Goods And Services Invest Heavily In Paid Media.
  • SCRIBBLELIVE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Product] Why You Need Long-form Storytelling to Become a Thought Leader
    narrative that is focused on a point of view, a new idea or a person doesn’t have to be tied to an event, a trend or a product launch. This is a preview/snippet from our piece:  Without Long-form Storytelling, You Will Never be a Thought Leader. This is also why stories exist – and humans thrive on stories. Anecdotes fuel conversation.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Product] 8 Proven Ways to Stay Focused in A Busy Office
    Purchase air filters, light Pine scented candles (the scent is proven to increase alertness!), and paint the walls around you a productive shade of blue. If you really are looking for some ways to stay productive, Hubspot Partner Big Sea put together the tips their team of designers, developers, and marketers uses to get stuff done.
  • SNAPAPP  |  WEDNESDAY, NOVEMBER 30, 2016
    [Product] How to Drive Website Engagement? 13 Examples of Interactive Content
    As marketers become more familiar with the technology and tinker with their creations, we continue to see more personalized, innovative, and unique approaches to demand generation for a product or service.  . company’s website is often the first touchpoint for new visitors coming to learn more about its services. Need some inspiration?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, NOVEMBER 30, 2016
    [Product] #MoreSalesLessTime Challenge #5: The Most Productive Sellers Do This
    Working Smarter
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 30, 2016
    [Product] 5 Brands That Are Marketing Smarter with Machine Learning
    Nate Smith, senior product marketing manager, Adobe Analytics, says this allows Segment Comparison to uncover the key characteristics of the audience segments that are driving your company’s KPIs. Growing up, I wished I had a twin. Thank goodness I didn’t. Goodbye, household chores. Hello, freedom. Adobe. Hyatt Hotels.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Product] Three drastic marketing changes ahead for 2017
    Like Instagram, it’s a platform with a specific built-in audience (sophisticated content readers) which is segmented into topics, such as “technology,” “diversity” and “productivity” Meaning, a niche-specific tech blogger finds an audience much quicker on Medium than on his personal website. The holy grail.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 30, 2016
    [Product] Watch This Video: Are You Too Busy to Learn If You Have Prediabetes?
    Don’t companies want to push their products on people? If you’re like me, you don’t love commercials interrupting your shows, shouting at you to buy this and buy that, and shoving products you don’t necessarily need down your throat. Get 15 Tips from the Experts on B2B Video Production! mean, Netflix. Do I need to say more?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Product] 10 Examples of Facebook Ads That Actually Work (And Why)
    value proposition tells the reader why they should click on your ad to learn more about your product. How is your product or service different from any other? Not only is this image larger than the right column ad display, but it also uses warm colors , white space , and directional lines which drew my eye towards the featured product.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 30, 2016
    [Product] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    For example, the company might be launching a new product that serves a new demographic and the definition should be updated to reflect that. This post is part of a series to help B2B organizations understand and implement sales and marketing alignment.  Part one  was about getting started.  We’ll now outline what defines a qualified lead.
  • DISCOVERORG  |  TUESDAY, NOVEMBER 29, 2016
    [Product] Maslow’s Hierarchy for SDR Teams
    Team that can understand our product with relative ease and articulate the value of that product to the smart VPs of Sales and Marketing and CEOs that we’re calling on. In the last year, DiscoverOrg scaled our SDR team from 5 reps to over 20. Here’s what I learned along the way. But in what order should they occur? So how do we hire?
  • CONTENTLY  |  TUESDAY, NOVEMBER 29, 2016
    [Product] When Facts Fall Short: Why Brands Need a Point of View
    Or, for a funnier angle, check out “ Woman Going To Take Quick Break After Filling Out Name, Address On Tax Forms ” an Onion article sponsored by H+R Block, in which the product takes a backseat so the content can generate an emotional response. ” Twelve hours later, the post was removed from the site. Emotions drive action.
  • OPENTOPIC  |  TUESDAY, NOVEMBER 29, 2016
    [Product] Master Data Management the Easy Way
    This oil/gas company had data coming out of its ears – production, seismic, HSE, down-hole sensor, log, financial… you get the picture. I met with a client that needed to deal with one of the most common and complex problems that organizations have – data management. Moving. Brands & Marketers
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Product] Virtual Reality vs Traditional Video: 7 Differences You Need to Know
    VR production requires some specialist equipment that can seem incredibly intimidating, not to mention expensive. This machine can process footage with resolutions ranging from 720p to 8K and is completely customized for VR production. 2) Avoid the danger zone. With normal video production, this is fine. No joke. Content
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 29, 2016
    [Product] What content to blog for Google search success
    Products & Services:  I guarantee you that all the copy on your website is completely devoid of color, diversity, humor, and subjective tone. The words just tumble out and the lovely Eileen and Madeline do just a little bit of reigning in.  In my agency, products and services are pretty much the same thing. What to Write? Go do it!
  • CEROS  |  TUESDAY, NOVEMBER 29, 2016
    [Product] Digital Craft Weekly 48.16
    While we’ll leave the industrial design of the Solarin smartphone out of the discussion, Sirin Labs’ interactive product exploration experience using an exploded view is most certainly impressive. Webydo’s decision to highlight their product workflow in just a few quick scrolls stands out by cutting straight to the chase.
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Product] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    Founded in 2013, Toltec’s platform merges art and science and applies it to marketing automation, digital event marketing, social media marketing, design and development, software integration, and multi-media production. Salespeople are people, too, and they’re emotions are rooted in the product they’re selling. It’s personal.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Product] Better Social Selling, an Interview with Jill Rowley
    That whole “more” approach, and “all about leads” approach, “my company, my product, my customers, as a salesperson. think that’s really where a lot more of the emphasis needs to be placed, in both sales and in marketing and even in product design, thinking about it through the eyes of the user.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 29, 2016
    [Product] Over the Irish Moon: Meet the Winner of the Everything Holiday Sweepstakes
    “I started very small, taking products to Irish fairs and festivals and selling online. ” Marie, who was familiar with Deluxe from the checks and banking products she had used in her finance career, entered the sweepstakes when a VR Buzz newsletter prompted her to visit Everything Holiday. ” she said.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Product] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    Two years ago, we started scoring on product interest to give our internal sales team an idea of the products a lead was researching. Author: Tanya Chu What do the marketing leads look like? Where are all our leads going? On the marketing operations team, we get asked these questions often by the demand generation and sales teams.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Product] How to Validate Your Blog Post Topics: A 3-Step Process
    This is a very simplistic overview but can work as a light framework for prioritizing content ideation and production," explains Barby in an article detailing the full process. Imagine you own a business that films and produces yoga routines for at-home practice. But as it turns out, that's not the end of the world. The result? Jackpot.
  • HALEY MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Product] Sales Challenges in the Staffing Industry: Appointments, Orders and Approval Status
    Train your account managers to explain how your services can be used to address employers’ key business challenges, such as reducing labor costs, improving productivity, mitigating employment risk and freeing key leaders to focus on strategic initiatives. In today’s economy and employment market, finding talent is hard. So what works best?
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Product] Keyboard vs. Pen: What's the Best Way to Take Notes?
    TL;DR: As i t turns out, understanding how your mind captures, retains, and recalls information can help you become more productive. Handy Tips for Taking Better Notes: At the end of the day -- with all research aside -- the most productive way to take notes will ultimately boil down to what works best for you. Try a tablet and stylus.
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Product] Why All Brands Need an Editorial Workflow
    The senior editor delegates the stories to the right person, depending on availability. (As the marketing editor at Contently, I typically handle edits for case stories, case studies, product stories, mid-funnel articles, and certain e-books.). Understanding the unsexy. An editorial workflow is not the sexiest part of publishing.
  • COMPUTER MARKET RESEARCH  |  MONDAY, NOVEMBER 28, 2016
    [Product] 6 Rules that need to be in your Sales and Marketing Channel Program
    The end result not only reduces productivity and program ROI but also weakens the relationship you’ve worked so hard to establish with your channel partner. Each channel program should be tailored around your partners, their products, their competitors, their end customers, and market position. Distributors in a specific market?
  • PWB MARKETING BLOG  |  MONDAY, NOVEMBER 28, 2016
    [Product] Paid advertising on Facebook: the boost your content needs?
    Not everyone on Facebook wants or needs the product or service you’re selling. Is Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? In short, yes. But before we start bemoaning our budgets, let’s consider why this shift isn’t really a bad thing.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 28, 2016
    [Product] Sales Compensation Planning for 2017
    That’s especially true for many companies with diverse products and services that include: a mix of products and services. You’ll need to factor in variables such as new product launches and major promotions, as well as consider your personnel structure. Do you want to open a vertical market, new products?
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Product] How to hire your next marketing leader
    In this noisy, complex world where products are commoditized every day, we need a marketing leader that can distill your offerings down to their very essence, figure out the business outcomes that result, map a buying process, and design multi-modal campaigns that not only get interest, but build relationships based on trust. Why not? Tweet.
  • VIDYARD  |  MONDAY, NOVEMBER 28, 2016
    [Product] Big Bang, Small Budget: How Scrappy Startup Videos Changed the Game for #FlipMyFunnel
    “No matter how many product demos, white papers, or all the other marketing stuff that we could create, nobody tells our story better than our customers,” said Vajre. “Nowhere on our website do we have product videos. And we actually tried creating a bit of product-focused content to test against this video.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Product] 4 Life Lessons I Learned (So Far) From a Career in B2B Sales
    Based on what you’ve told me, I don’t think this product makes sense for you.”. Author: Alexandra Nation I’m cursed. Play me a tune: any tune, from any decade. If I don’t already know the song word for word, I’ll pick up the tune and the lyrics in a listen or two. Maybe there’s a parallel between my ear for music and my knack for languages.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 28, 2016
    [Product] For Holiday Mobile Marketing Success, Think Year-Round
    Content and SEO strategy can impact all of these actions, helping potential customers discover and purchase products. Now here’s a Grinch-like statement: if you’re just now starting your holiday mobile marketing plans, it’s already too late. Boost Your Mobile Strategy All Year Long. Here’s how. 1. Get Mobile-Friendly.
  • KEO MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Product] Four Tactics for Better Lead Nurturing
    If your email looks like an advertisement, people will not think you are trying to educate them or start a conversation; they will think you are trying to sell your products and that is usually an immediate turn off. Lead nurturing is one of the most powerful tools that marketing automation software has to offer. Direct the Nurturing Process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 28, 2016
    [Product] Your marketing strategy is not a decision. It’s decided for you
    Is your profitability tied to the ability to constantly iterate and create new products (like food and packaging), or is to eke out profits by focusing on business efficiency (like generic drugs). Are there opportunities to gain a competitive advantage through new ways to create your product and fulfill orders? First, indeed it works!
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2016
    [Product] How to Write an Introduction: A Simplified Guide
    The introduction not only immediately presents a problem and a solution, but it concisely summarizes just how this product provides a fix. Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience that all writers -- amateur or professional, aspiring or experienced -- know and dread. Can't you just dive in and write it?
  • CEROS  |  MONDAY, NOVEMBER 28, 2016
    [Product] Life (and Death) as a Funeral Home Marketing Agency
    Marketing in the most basic sense is communicating the value of a product or service in a human way. Most of the time, the challenge is communicating how a product or service will make a person’s life better, more fulfilling, or easier. product or service, even one that everyone needs, is only as good as your ability to communicate it.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2016
    [Product] How to Turn a Bad Day Around [Infographic]
    Productivity Office Life Daily IGSS"I had a bad day.". How often do you find yourself saying that? Twice? Several times throughout the day? If it's more than once each week, you've got company -- 29% of people say that they have at least two bad days at work every week. Well, shoot. That's not good. This stuff has got to stop.
  • ACT-ON  |  MONDAY, NOVEMBER 28, 2016
    [Product] 5 Powerful Lessons from Steven Spielberg on Content Marketing
    As a result, the company wanted to leverage content marketing to explain how the company’s products address that pain point. When you think about some of the most well-known movies in history – “E.T. the Extra-Terrestrial,” the Indiana Jones series, “Jaws” and “Schindler’s List” – you’ll think of one person: Steven Spielberg. Guess.
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 28, 2016
    [Product] This is the week that was in B2B: trendwatching, awards and LifeAfter
    Surely there’s a brand out there willing to emblazon it with a logo and help get it into production. From Black Friday to black-out London, the JAMs (Just About Managing) to giant sinkholes, last week had it all. Here are the highlights from the world of B2B and beyond…. Trendwatcher of the week. Yes, it’s that time of year again.
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 26, 2016
    [Product] How Branded Short Films and Documentaries Are Transforming Video Marketing in 2016
    “There’s a lot of clutter in the marketplace,” Geoffrey Campbell, senior director of content and production at WPP-owned media firm MediaCom, told PRWeek. In the ever-more-crowded food industry, MorningStar is looking to documentary-style video to help set it apart from similar products. million words. My Story.”
  • LEADERSHIP  |  FRIDAY, NOVEMBER 25, 2016
    [Product] 11 Simple Steps to Boost Your Organic Click-Through Rates
    An example: 14 Unbelievable Hacks to Supercharge Your Productivity. Your content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good. None of that will happen if you can’t get any clicks. Identify your lowest CTR content.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 24, 2016
    [Product] Pega Customer Decision Hub Offers High-End Customer Journey Orchestration
    My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. Indeed, some features the product had a decade ago are still cutting edge today – my favorite is simulation of proposed decision rules to assess their impact before deployment. But some older systems qualify as well.
  • ACT-ON  |  THURSDAY, NOVEMBER 24, 2016
    [Product] Menu-Planning Your Marketing Mix
    Historically, the phrase “Marketing Mix” incited marketers to spit out the 4 p’s: product, price, place, promotion. Likewise, you combine individual elements of a marketing mix to form a marketing campaign for a singular result (a product launch, for example). And eating. Thanksgiving is about lots and lots of eating. Recipes.
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Product] How to Build a Full-Funnel Content Distribution Strategy
    Middle of Funnel (MOFU): Customers in the funnel who have visited your site or a product page, and are deciding how your solution may or may not work for them. Bottom of Funnel (BOFU): Leads are hot and customers have checked out the pricing page, but are looking for the right mix of products and services compared to the price point.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Product] Google AdWords Expanded Text Ads: Best Practices For The New Format
    This is where you’ll reference the main benefit or USP of your product or service, or stress the urgency of your offer. It combines keywords (User Behavior Analytics) effectively with an attractive offer (Free Guide) and the target audience (CISO). 2) Utilize the Description to Differentiate Your Product or Service. Source. Conclusion.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Product] How Do Your Email Engagement Rates Stack Up Against Your Competitors?
    But since these promoted products “are aspirational rather than frequent purchases,” consumers are more likely to window shop, as opposed to clicking through and splurging on the spot. At this moment, 11 unread marketing emails are collecting dust in my personal inbox. The Boston Red Sox want me to attend spring training.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Product] How to reach your customers at work or at home
    Offer business people consumer products based on their work status. Stirista used a menu of about 20 keywords—cycling, exercise, softball, and others—to identify likely prospects, and email them with a message about the importance of weight as a part of employee health and productivity. Access hard-to-reach segments. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 23, 2016
    [Product] Adapting To The NEW Consumer With Better Analytics
    Listen to them and determine, at what time and opportunity do they need my product, NOT how much can I cross-sell and upsell to them. By Brooke B. Sellas, {grow} Contributing Columnist. While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. Now it is. Brooke B.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Product] Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know
    Some of the greatest discoveries of all time came to fruition at the intersection between two ideas. Think about it: Peanut butter and jelly sandwiches, pajama jeans, and sporks. just to name a few. What's Different About Instagram's New Features? But there are actually some noteworthy differences that set Instagram's live video feature apart.
  • 3D2B  |  TUESDAY, NOVEMBER 22, 2016
    [Product] How to Build Rapport on a B2B Sales Call
    Working with us, she’s increased company-wide productivity by 25% since last year, and she thinks we can do the same for you.” If you don’t have that, use a recent newsworthy event that connects your product or service to their business. Seven seconds. For you, it’s the difference between a successful B2B sales call and a hang up.
  • BIZIBLE  |  TUESDAY, NOVEMBER 22, 2016
    [Product] Why Conversion Is More Important Than Traffic for Generating Sales
    The website content covers a topic that is not directly related to the product or service you are selling. More conversions almost always lead to more sales, while more traffic doesn’t necessarily increase sales. That is why conversion is more important than traffic if you want to increase revenue. Look Familiar?
  • THE POINT  |  TUESDAY, NOVEMBER 22, 2016
    [Product] Which Comes First: Lead Nurturing or Inside Sales?
    Quite the contrary – lead nurturing can greatly enhance the initial qualification process and increase SDR productivity in a number of key ways: • Highlight those leads that most merit immediate follow-up. For a long time, “ lead nurturing ” was thought of as something you did with the leads that sales didn’t want. Do you agree?”.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Product] 7 Blogging Bloopers Your Business Will Want to Avoid
    Don’t undermine this strategy with transparent attempts to push your product on digital passers-by who’ve yet to indicate any interest. Your reader is smarter than you think, and will see straight through any attempt to underhandedly force your product on them. 6) Clickbait titles. We didn’t think so. 2) No conversion points. Bloggin
  • I-SCOOP  |  TUESDAY, NOVEMBER 22, 2016
    [Product] The industrial IoT revolution in continuous industry transformation
    As Chief Technology Officer and EVP Cross-Product operations in the powerhouse that Dell Technologies has become since Dell […]. Putting IoT to work. That was the theme of the IoT Solutions World Congress 2016 in Barcelona. It was also what the topic of a keynote session at the event by John Roese on the first day.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 22, 2016
    [Product] The more the messier for content marketing SEO success
    Since I was a slide shooter, I rarely spent too much time in Photoshop doing post-production. When I was shooting, I was giving 100% but it was still only 20% of the work required to deliver a finished product to the client. Be quick, be messy, be pedestrian, maybe even turn off your Grammatik and your Autocorrect. Please.
  • OPENTOPIC  |  TUESDAY, NOVEMBER 22, 2016
    [Product] Automating Your Customer Interactions: Get Ready for Chatbots
    This piece was co-written by Kristi Colleran, co-founder and chief customer and product officer at Sciens.io. “Markets are conversations,” the Cluetrain Manifesto said in 1999. Today’s markets are more conversational than ever, especially as more and more companies create chatbots for messaging apps. Brands & Marketers
  • INFER  |  TUESDAY, NOVEMBER 22, 2016
    [Product] Inbound Marketing, AI and the Future of Stack Interaction [Podcast]
    We take an introspective look at Jon’s scientific approach to marketing, why ABM isn’t all that new, and how he uses predictive analytics to make the Hubspot sales team more productive and efficient. We’re back with another great episode of Stack & Flow! How to develop a strategy for improving the prospect experience.
  • KAPOST  |  TUESDAY, NOVEMBER 22, 2016
    [Product] Overcoming Common Challenges to Building a Content Operation
    solid content operation tames this chaos by establishing the processes that make up the planning, production, distribution, and analysis of content for those teams, tools, and channels. Organizations that prioritize content transformation in their digital transformation roadmaps and investments will gain a long-term competitive advantage.
  • SNAPAPP  |  TUESDAY, NOVEMBER 22, 2016
    [Product] 51 Essential Email Marketing Tips to Help Marketing Automation
    Don’t just talk about your company or products. 6. Treat them like VIPs and give them special benefits such as advanced access to new products or sales. Reward your best customers with special discounts, first looks at new products, and early access to sales and promotions. Showcase Your Most Popular Products.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Product] A business case for diversity in digital transformation
    On the first of the on-site training classes, joining me in the conference room were a handful of journalists, a couple of editors, a producer, a production assistant, two camera operators, one guy from the technical support team and Mikkel, who presented himself as the janitor. By  Kristian Strøbech , {grow} Community Member.
  • HALEY MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Product] Staffing Industry Sales: How Do Account Reps Spend their Time?
    In fact, increasing call volumes may actually be counter-productive – irritating potential customers and frustrating your sales reps. Earlier this year,  we surveyed over 500 staffing professionals to answer one simple question: In recruiting, sales and marketing, what works best? Bridging Technical Skills Gaps in the Staffing Industry.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 22, 2016
    [Product] 10 Social Media Tools That Will Wow Your Followers and Make Them Click
    PromoRepublicPromoRepublic recently was rated first place in Product Hunt’s […]. Are you looking for some tools that can take your social media engagement and conversions to the next level? Look no further. Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins. 1.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Product] 8 Interesting Things You Probably Didn't Know About Google's Algorithm
    Part of what makes the camera so great are its “its world-class software algorithms,” said Google camera product lead, Isaac Reynolds. It’s not often that you see the word “fun” and “algorithm” in the same sentence. Okay, fine. Maybe you do, if you’re a marketing nerd like I am.) Believe it or not, algorithms are really cool. Trillions.”
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [Product] 7 Promotion Tactics to Get Your Content Seen
    You’ll need to have a great product, great content, and appeal to them in the right way to make this work. There’s a terrible truth about content: Most of it will never be seen. And they don’t: Witness the single-digit average organic reach for Facebook posts. Or how the average click-through rate for emails is barely 2%. Their trick?
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Product] 6 Phrases Secretly Sabotaging Your Team's Productivity
    hour workday are actually only productive for about three hours. Given this data, it's more important than ever before for teams to make the most of their productive hours. We've compiled a list of seemingly innocuous phrases that could be secretly sabotaging your team's productivity. So where is all that wasted time going?
  • CHIEFMARTECH  |  MONDAY, NOVEMBER 21, 2016
    [Product] A quick tour of measurement for video campaigns
    Providing team wide visibility into important metrics like video completion rates (VCR) will bring both digital planning and creative production teams together to ensure that creatives are resonating with target audience segments. The following is a guest post by Steven Wastie , the CMO of Origami Logic. Why is that the case? Marketing Data
  • CONTENTLY  |  MONDAY, NOVEMBER 21, 2016
    [Product] Here’s Why Infographics Outperform Blog Posts
    Blog posts have relatively low overhead compared to, say, a national ad campaign or video product release, and in some industries such as finance, they are necessary to edge out competitors trying to capture the same audience. For months, my health-nut brother has encouraged me to develop a meal plan. Dumplings are not a food group, Erin.”)
  • OPENTOPIC  |  MONDAY, NOVEMBER 21, 2016
    [Product] Algorithms are getting more powerful and persuasive – Raconteur
    Algorithms, mathematical number crunchers that decide on the order in which web pages, products and status updates are presented to us online, have become evermore sophisticated over time. What we see, what we buy and what we think are increasingly out of our control, and are instead being chosen by computer algorithms.
  • HG DATA  |  MONDAY, NOVEMBER 21, 2016
    [Product] No Stones for Wells Fargo – Sales Professionals Heal Thyself
    Over several years, Wells Fargo employees sold financial products (credit cards, loans and additional accounts) to clients that neither wanted or knew what they were getting, resulting in a couple million fraudulent or ghost accounts. We all live in glass houses…at least at certain points in our lives. Beyond the Pale. Check Out Planet Money.
  • LEANDATA  |  MONDAY, NOVEMBER 21, 2016
    [Product] DIY Account-Based Plays in Three Easy Steps
    We used our own product to tag all the leads and contacts associated with those target accounts with the value of “2nd demo” in a segmentation field. Closing out with another marketing email featuring a second product datasheet. We’ve reached peak ABM hype. It also doesn’t involve having to buy the hottest, newest toy on the market.
  • CONTENTLY  |  MONDAY, NOVEMBER 21, 2016
    [Product] Contently Named to Deloitte’s Fast 500 List for Second Year Running
    In both my personal and professional life, it seems like all my time nowadays is spent dealing with growth. At home I spend most of time dealing with my three kids, who are growing faster every day—a feeling every parent knows. And at work, I run the financial operations of a company that seems to be growing just as fast.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 21, 2016
    [Product] 3 Irrefutable Data Driven Marketing Facts
    According to research from Deloitte Digital 76% consumers said they interact online with brands or products before arriving at the store, and are therefore making digitally- influenced decisions much earlier in the shopping process. Anytime anyone uses the word "irrefutable" you know they mean business. It Starts With Culture.
  • CEROS  |  MONDAY, NOVEMBER 21, 2016
    [Product] Digital Craft Weekly 47.16
    The finished product is not only exceptional in its original imagery, but also in its snappy execution against a minimal UI that lets the work shine. This post, Digital Craft Weekly 47.16 , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Virtual Tour by Mt. Cuba Center.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 21, 2016
    [Product] Build Your 2017 Pipeline NOW!
    for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. Now is the Time to Build Your Pipeline for 2017. January can be a good month with leftover sales opportunities but many sales teams face a weak February/March. This program continues in this manner.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Product] How Your Content Marketing Can Get an Extra Lift From Influencers
    If you can get enough influencers talking about your product or your brand, you start to really get noticed. Author: Ellen Gomes Every industry has influencers—people who have the ability, because of their power or knowledge (real or perceived), to influence purchase decisions. The internet is no different. Customers trust customers. Keyhole.
  • KEO MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Product] Seven Metrics for Measuring SEO Campaign Effectiveness
    KEO Marketing has a team of SEO specialists who will help you set up and track all the important metrics you need in order to have a productive campaign. Measuring the results of a search engine optimization ( SEO ) campaign is probably the most important part of the program. Conversion rate from organic search engine traffic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Product] What is the role of content marketing in an ad-free world?
    Traditionally, those provocations might be ads, coupons or product samples. By Mark Schaefer. Here’s the current state of my advertising consumption. subscribe to digital versions of The New York Times ,  The Wall Street Journal and my local paper. have not seen a newspaper ad in five years. Maybe longer. No more malware.
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