• CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 27, 2016
    [Product] #Personalized Mona Lisa #Marketing #Humor #Fail
    In more conventional business terms, the company wants consumers to understand the breadth of its products and services and the promises made by its brand. Also remember that a personalized experience is relatively easy to implement in the digital world, but much harder to achieve with physical products or services. So here goes.
  • FATHOM  |  FRIDAY, MAY 27, 2016
    [Product] Google Performance Summit Recap pt. 2 – Google Analytics 360 Suite Announcement Breakdown
    The Suite includes highly anticipated new product offerings targeted at making the 360 Suite a comprehensive set of integrated enterprise-level data and marketing analytics products. Supposedly, it can even answer vague business-related questions, such as, “What were my best selling products in April for email campaigns?”.
  • CHIEFMARTECH  |  FRIDAY, MAY 27, 2016
    [Product] The radical NoMQL movement in content marketing
    He recognized that many of the brands and products he loves, like Slack and MailChimp, don’t gate their content. People adopt and then advocate for those products because they genuinely love them, not because they’ve been “nurtured” to do so through a back-and-forth volley of lead forms and email follow-ups.
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Product] 7 Steps to Brilliant B2B Marketing [Part 2]
    Define your nuclear (higher production cost, lasting impact) and primary (free or low-cost content that meets audience needs) fuel. Create and curate useful, shareable content: You don’t want to turn off your audience by posting only about your product or service. The first part was posted last week, and can be found here. 
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Product] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Product] Study: How Much of Your Content Marketing Is Effective?
    products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Product] Content Methodology: A Best Practices Report
    Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. interviews Product Case studies.
  • BIZNOLOGY  |  FRIDAY, MAY 27, 2016
    [Product] 4 ways a website redesign can improve your digital marketing NOW
    Adding an additional webpage with new features to promote a product or sale is a great way to determine which look and which features work with your target audience… and which don’t. Images: Using quality images of both your products and stock photos can attract more people to your site and keep them there longer. Probably not.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Product] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    While that may not necessarily hurt them, considering that companies with higher SEO rankings are almost definitely selling more products and making sales directly, utilizing SEO with content marketing can make their brand more visible. But can you afford to skip SEO? Demand Gen Report). Social Media B2B). Do they want to buy or learn?
  • CONTENT STANDARD  |  FRIDAY, MAY 27, 2016
    [Product] Is “Sadvertising” an Effective Video Marketing Strategy?
    Marketers have long understood that emotions, like nostalgia and humor , can help sell products and services. Even products like gum have gotten in on the sadness action, with sappy spots aimed at giving users “all the feels” while also selling product. Click here to view the video on YouTube. Video Marketing
  • CONTENT STANDARD  |  FRIDAY, MAY 27, 2016
    [Product] Your Video Marketing Strategy Doesn’t Need a Big Budget—Here’s Why
    For others, success is based entirely on production values and large-scale cinematic excursions. Does a successful video marketing strategy have to be pricey? For some brands, popular content is driven by costly celebrity cameos and expensive song licenses. Does this mean some brands are just less likely to be successful with video?
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Product] Ask a Content Guy: What Content Metrics Really Matter?
    and compare production metrics to performance metrics. How do you ensure your content sounds genuine and not like a thinly-veiled pitch for your product or brand? Welcome to the second edition of “Ask a Content Guy,” our monthly mailbag where I answer your biggest content marketing questions. Carine, Washington, D.C.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Product] Why Improv Comedy Is the Next Big Marketing Trend
    You can now add, UCB Comedy, a digital production company, to that list. In an Advertising Week panel titled “How to be funny and filthy rich by making online branded videos,” Bieber told marketers that brand videos must prioritize creative content to be successful, rather than featuring a company or product. ” she says.
  • BIZIBLE  |  THURSDAY, MAY 26, 2016
    [Product] How to Improve B2B Event Marketing ROI with Marketing Attribution
    At Bizible, we use certain qualifications to give an A, B, C or D ranking based on how likely the company is to need and want our product. Attending events and conferences is a huge investment. Did you accelerate your deal velocity or upsell any current customers? In other words, was the event spend worth it? Deciding Which Events to Attend.
  • OPENTOPIC  |  THURSDAY, MAY 26, 2016
    [Product] The future of voice-related SEO for local business
    Hot topics included artificial intelligence, natural language processing, voice recognition, translation and new product announcements — Google Home, Google assistant and Allo. Opentopic blog >> searchengineland.com On May 18, Google brought hundreds of developers together for Google I/O, its annual developer conference.
  • OPENTOPIC  |  THURSDAY, MAY 26, 2016
    [Product] The future of voice-related SEO for local business
    Hot topics included artificial intelligence, natural language processing, voice recognition, translation and new product announcements — Google Home, Google assistant and Allo. Opentopic blog >> searchengineland.com On May 18, Google brought hundreds of developers together for Google I/O, its annual developer conference.
  • INTEGRATED B2B  |  THURSDAY, MAY 26, 2016
    [Product] What is a Marketer CEO?
    It goes far beyond differentiating technical features of their products, but into the value that they can provide to customers’ businesses. Marketing can indeed provide competitive advantage when the company’s marketing efforts communicate and demonstrate the value of its products and services better than competitors.
  • VIDYARD  |  THURSDAY, MAY 26, 2016
    [Product] Your Video Library Should Be Like a Burrito [Infographic]
    Since the heart of your company is your product, you need a video that shows it off. Typical situation, you’re a marketer trying to spice up your strategy at your current company. You know the best way to do that right now is to focus on expanding your video library. And you’re damn right to think that. You turn to recipes. Click to tweet ).
  • SNAPAPP  |  THURSDAY, MAY 26, 2016
    [Product] Introducing Our Latest Feature: Create a Personalized Summary
    We provide a template in the product to ensure you’re sizing everything correctly. SnapApp’s latest feature allows you to create a personalized PDF that summarizes the visitor’s interaction with your SnapApp for every completion. You can then let the user download it right from the page and/or send it with their lead and engagement data.
  • READYPULSE  |  THURSDAY, MAY 26, 2016
    [Product] Inside Client Success: Why One Size Does Not Fit All for Influencer Marketing
    From engineering to marketing to sales and product, we’re all passionate about finding creative solutions to solve problems. ReadyPulse is very proud to drive the leading customer retention rate in the  Influencer Marketing industry. But have you ever wondered about the faces behind the client success team at ReadyPulse?
  • KEO MARKETING  |  THURSDAY, MAY 26, 2016
    [Product] Improve your SEO by Fixing Your Old Web Content
    Old sales pages, obsolete product pages and other outdated content can drive traffic away and lower your rank in the search engines. As you move forward with your content marketing strategy , make sure you don’t forget about the older content that’s been on your website for a few years. Here are four ways to address it: Leave it alone.
  • ANNUITAS  |  THURSDAY, MAY 26, 2016
    [Product] 3 Mistakes B2B Sales Leaders Make That Hurt Performance
    Simply creating work to keep inside sales people busy is not only productivity problem, it is a sign that your demand generation engine is broken. Much is written about how the role of the B2B marketers changed over the years due to the shift in the buying process. They could not be more wrong. They Measure The Wrong Things. WHAT?!?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Product] B2B Social Media: An Underutilized Method for Improving SEO Performance
    They are able to connect with buyers interested in their products and make a sale. Just because a consumer sees a company’s product online, doesn’t mean they are going to place an order the next morning. As a Millennial, or digital native as some will put it, I grew up immersed in social media. Link Building. It wanted fresh content.
  • PR MEETS MARKETING  |  THURSDAY, MAY 26, 2016
    [Product] PRMM Interview 21 with Scott Lum on content and social media marketing
    We wanted to make sure we engaged with them as necessary, provide a way to support them so if they have questions about some of our products or what our products be able to have a channel for that. They will manage all communications – whether through social, product experience, or with marketing and advertising.
  • ONALYTICA B2B  |  THURSDAY, MAY 26, 2016
    [Product] Edtech and Elearning 2016: Top 200 Influencers and Brands
    ” Mike Tholfsen – Principal Product Manager, OneNote Microsoft. Education is the doorway to the future, and we have a shared goal to create a better future for our children by providing them with the best education now, so they will have the best opportunities to succeed when they are older. WHAT ARE THE EXPERTS SAYING? Company.
  • BIZNOLOGY  |  THURSDAY, MAY 26, 2016
    [Product] Promotional products: making them effective branding tools for your business
    Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Research Shows the Positive Impact of Promotional Products for Businesses.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 26, 2016
    [Product] Lessons from Financial Services: Cross-Sell to Your Customers Without Pushing Them Away
    Author: Renata Bell Does it drive you crazy to receive email offers for products you already own? What about suggestions for irrelevant products? Their customers own on average 8-12 financial products, but only 2-3 at a single institution, according to The Financial Brand. Send Timely, Relevant Responses. Content Matters.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 26, 2016
    [Product] 7 Digital Marketing “Rules” for Small Business Owners
    Notice, however, that the key word here is “brand,” not product […]. One of the things that are so cool about digital marketing is that the little guys can compete with the big guys on a more equal footing. As long as you can get your brand “out there” in really effective ways, you can compete.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 26, 2016
    [Product] Keeping your content promise, even when it hurts
    It would be like knowingly let one bad product slip through the assembly line. It would be like knowingly let one bad product slip through the assembly line. I have a friend who is a hard-working mom trying to establish herself as a social media advisor. encouraged her to give it a shot. Her first draft to me was … pretty bad.
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Product] How to Stay Focused in the Age of Distractions [Infographic]
    But in addition to being annoying, they can wreak havoc on our productivity. Productivity Office Life Daily IGSSTrue, in the office you don't have to worry about building a shelter (that's usually provided) or getting swallowed whole by an anaconda, but there are other dangers office workers have to face. The dreaded distraction.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 26, 2016
    [Product] How to Build a Modern Marketing Organization
    Executives that organize the most productive and profitable marketing departments focus on data and consumer insights. Due to the rapidly changing pace of technology platforms an effective structure should always allow for flexibility and growth. Leaders today organize teams around disciplines and skills. Content Marketing
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 25, 2016
    [Product] Marketing Automation Holds the Key to Effective Consumer-Based Marketing
    Consumer-based marketing is a form of marketing that delves beyond products and promotions to see the unique customer behind every sale. The customer forms the core of every great marketing campaign, which is what makes consumer-based marketing so effective. Marketing Automation marketing automation
  • OPENTOPIC  |  WEDNESDAY, MAY 25, 2016
    [Product] 24 Responses to the Dreaded Sales Objection “It Costs Too Much”
    Opentopic blog >> blog.hubspot.com The prospect loves the product and is convinced of its benefits. They’re excited to work with your team on implementation. Everything’s going along just as it should, until … you give them a quote. Marketing Technology Cmo Digital Marketing undefined
  • KEO MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Product] KEO Marketing Wins Three 2016 American Business Awards
    Marketing Campaign of the Year, Financial Products & Services category for “Top 15 Bank relied on KEO Marketing’s expertise resulting in a 45% increase in new accounts.”. PHOENIX, Ariz., These three Stevie awards are in addition to the two awarded KEO Marketing for projects completed for another client, Republic West Remodeling. KEO New
  • CONTENTLY  |  WEDNESDAY, MAY 25, 2016
    [Product] How Wattpad Became the Hottest New Influencer Marketing Platform
    Part of this has to do with the nature of fiction—the influencers aren’t just plugging a product; they’re telling stories. The end product, a five-part story titled After + Zombies , was read over 200,000 times. Or maybe you think about the 17-year-old Vine kid pranking his friends at a 7-11. The origin story. The draw.
  • FATHOM  |  WEDNESDAY, MAY 25, 2016
    [Product] Google Performance Summit Recap pt. 1 – Mobile is First Priority
    Its touted advantages include increases in integration, data visualization, and built-in intelligence along with products such as Firebase, Data Studio 360, and Optimize 360. Overall, Google announced numerous new products and enhancements to their current analytics offerings. When Google speaks, the marketing world listens. Blog Fee
  • VIDYARD  |  WEDNESDAY, MAY 25, 2016
    [Product] Meet the Vidyard Team, Video Style – Jon Spenceley
    No matter your industry, you should always care more about getting your audience excited about your product. The title says it all, this is the part where you meet the Vidyard team. To us, it didn’t make sense to do it any other way than video. It’s how you get to really understand us, see our passion, and our little quirks. Get the Guide.
  • BIZNOLOGY  |  WEDNESDAY, MAY 25, 2016
    [Product] 3 Insights from Search Insider Summit
    You need your keyword research platform, your web analytics platform, your CRM platform, your product portfolio database, and some sort of audience persona database all speaking the same language. My company (IBM) has the longest and most complicated sales cycle for a lot of its products. Voice search. Attribution modeling.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Product] 7 New Twitter Features You May Have Missed
    Back in October, Twitter CEO Jack Dorsey made a public appeal to developers to submit ideas for product enhancements: Developers on Twitter: please tweet your ideas and requests using hashtag #helloworld. In an industry fixated on rapid growth, any slowdown in user acquisition or monitization sounds alarms. No small portion. We're listening!
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 25, 2016
    [Product] How To Beat Your Competition At Content Marketing
    Having a good product and providing great customer services simply are just not enough anymore. Everyone wants an edge over their competitors. Small businesses need it to survive and thrive in today’s tough market. Even large, established brands need it to continue to win new business. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 25, 2016
    [Product] Demystifying Deep Linking in Your App
    So marketers, go talk to your developers today about deep linking and integrating App Invites within your product. So marketers, go talk to your developers today about deep linking and integrating App Invites within your product. By Kiki Schirr, {grow} Contributing Columnist. Illustration courtesy Flickr CC and Lino Cannizzaro.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Product] How to Learn Anything Faster
    If you've done some reading on productivity, you may have heard of Parkinson's Law. For the other 98%, all it does is cause us to be 40% less productive and make 50% more mistakes than non-multitaskers. Productivity Professional Development Daily Weekly CanonicalHow long does it take to acquire a new skill? Blog posts? Essays?
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Product] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    This specialization helps both groups stay productive and motivated. For example, I may ask for an intro to product marketers in tech who create content for their sales reps, but can’t measure what content gets shared by sales. His software shows product marketing teams which content will help your sales reps close deals.
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Product] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    This specialization helps both groups stay productive and motivated. For example, I may ask for an intro to product marketers in tech who create content for their sales reps, but can’t measure what content gets shared by sales. His software shows product marketing teams which content will help your sales reps close deals.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 24, 2016
    [Product] CRM Evolution Conference: Mobile Really Does Change Everything About Marketing
    Customers who haven’t bought yet (okay, they’re really prospects) still have some intention when interacting with us – presumably to learn something about our company or products so they can decide whether they want to do business. This isn’t really a new idea – it’s called federated access and has been around for decades.
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Product] Spring 2016 Product Release Highlights
    This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo? Continuous Demand Intelligence. New Service Offerings.
  • FATHOM  |  TUESDAY, MAY 24, 2016
    [Product] What the Rise of Platishers Tells Us About Content Management Systems
    Crowdsourcing content is becoming more and more necessary for keeping up with content production standards. About 4% of the marketing technology landscape is comprised of content management systems. In existence for over 20 years, content management systems are a reliable giant in the scope of marketing technology. Platishers. Conclusion.
  • SNAPAPP  |  TUESDAY, MAY 24, 2016
    [Product] Are You Leveraging Your Content for Sales Enablement?
    Having specific content like assessments, roi calculators, and product pickers starts capturing that critical information as part of your content-enabled campaigns, pre-sales. This assessment bucketed users into four product groups/ sales use cases. Of course you do. What Is Content for Sales Enablement? Value-packed blog posts.
  • SALES ENGINE  |  TUESDAY, MAY 24, 2016
    [Product] How Content Becomes a Sales Conversation
    With directives from above to grow revenue through sales, groups as varied as marketing, products, human resources, and even sales itself will rally to find ways to support the sales team. So, with most sales reps operating from a product-focused, spray-and-pray platform, it is no surprise that buyers are not satisfied.
  • KEO MARKETING  |  TUESDAY, MAY 24, 2016
    [Product] B2B CMOs Should Invest in These Marketing Innovations
    Clear messaging and visuals can help explain complex B2B products and put a human face to your services. Changes in technology means business to business (B2B) marketers need to continually evolve with innovation. In addition, a recent article suggests B2B CMOs should invest in these innovations to increase lead generation conversion. Video.
  • READYPULSE  |  TUESDAY, MAY 24, 2016
    [Product] [Videos] You Can’t Fake Influence – Authenticity is the Key to Influencer Marketing
    And this includes brands who are trying to fake it too – paying social influencers big bucks to review, wear or use its products. “Fake it ‘til you make it” is over. Kaput. And it’s true. With the pervasiveness of social media and technology today, it’s hard to pretend to be something you’re not. Everyone knows when you’re faking it.
  • READYPULSE  |  TUESDAY, MAY 24, 2016
    [Product] [Videos] You Can’t Fake Authentic Influence
    And this includes brands who are trying to fake it too – paying social influencers big bucks to review, wear or use its products. “Fake it ‘til you make it” is over. Kaput. And it’s true. With the pervasiveness of social media and technology today, it’s hard to pretend to be something you’re not. Everyone knows when you’re faking it.
  • BIZNOLOGY  |  TUESDAY, MAY 24, 2016
    [Product] Mindfulness is close to godliness
    Before we start, I want to let you in on a little secret: every successful person you truly admire take naps. On May 15, Laura Vanderkam wrote a story for the New York Times , The Busy Person’s Lies , calling b t on all of us busy professionals who end our days in tears believing our lives ravished by our 60, 70, 80-hour work weeks. Another family
  • LATTICE  |  TUESDAY, MAY 24, 2016
    [Product] The Next Generation Platform for Account-Based Everything is Here!
    telecommunications provider and financial payments processor target millions of accounts as part of their account-based marketing and sales development programs (they target the “S” of the SMB market alongside the “M” of the SMB market across multiple product lines). They’ve seen up to 285% higher win rates and 35% higher deal sizes.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 24, 2016
    [Product] Top 5 Reasons Why Tech Companies Love Tech Profiler
    Products & Technology B2B b2b sales crm data CRM Intelligence Inbound Marketing insideview lead generation market intelligence Marketing Data productivity Prospects Sales Sales And Marketing Sales Data Sales Intelligence Sales Strategy tech profiler technologies used
  • INFER  |  TUESDAY, MAY 24, 2016
    [Product] Infer Announces Glance for Salesforce to Make Predictive Insights More Discoverable and Actionable
    Companies today are moving beyond opaque lead scoring strategies and demanding technologies that extract more transparent and actionable intelligence from data,” said Sean Zinsmeister, senior director of product marketing at Infer. Infer will be demoing Glance at the SiriusDecisions Summit in Nashville this week. About Infer.
  • KAPOST  |  TUESDAY, MAY 24, 2016
    [Product] How to Improve Your Lead Nurturing Program
    It’s normal: prospective buyers may find other options for products or services. Over time, many marketers will see a dip in their lead nurturing programs. And at some point, your less-engaged audiences may simply churn out of your funnel. It’s essential to be forward-looking, which is why you shouldn’t sweat the small stuff. Lead Nurturing
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Product] 10 of the Best Brands on Twitter (And Why They're So Successful)
    While they may be a smoothie and juice brand, they stay far away from pushily promoting their products. When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world. But what exactly does quality brand content on Twitter look like?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2016
    [Product] Someone’s making money off your copyrighted content (But it isn’t you)
    “It’s really difficult to scale that with original content production, so we turn to licensed content.” By Kerry Gorgone, {grow} Contributing Columnist. Today, it is really difficult making money off of content. In fact, they may even be making money off of you without your knowledge. The site has no association with SAP.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Product] Why Emotional Well-Being Matters at Work [Infographic]
    When employees are happy first, they tend to work harder and be more productive. Management Leadership Productivity Office Life Daily IGSSThere's a common misconception about happiness in the workplace. It goes like this: Great work leads to big success, which leads to happiness. Sounds like it should work out that way, right?
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Product] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    The Content Marketing Institute defines demand generation as “the practice of creating demand for an organization’s product or services through marketing.”. Your audience should be more likely to purchase your products or services,” said Rachel Rosin , Act-On’s Web and Content Optimization Manager. The players. The methods.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Product] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    The Content Marketing Institute defines demand generation as “the practice of creating demand for an organization’s product or services through marketing.”. Your audience should be more likely to purchase your products or services,” said Rachel Rosin , Act-On’s Web and Content Optimization Manager. The players. The methods.
  • WEBBIQUITY  |  TUESDAY, MAY 24, 2016
    [Product] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here. What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? Paul ( #SMBMSP90 on Twitter).
  • 6SENSE  |  MONDAY, MAY 23, 2016
    [Product] Myth Busters: 4 Misconceptions About Predictive Intelligence
    Leaving unanswered the more vital question of: “Is this account in an active buying cycle for my products and services?”. The reason is that firmographic data alone can never tell you whether an account is in an active buying cycle only that they have a high probability of being able to make use of your products and services. Bingo! Or
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Product] 4 Content Trends Every Marketer Should Be Following
    Everyone also seems to finally get that content marketing isn’t about pushing products. In the words of Stephanie Losee, Visa’s head of content: “If you want to tell a product story, don’t tell a product story. ” “If you want to tell a product story, don’t tell a product story.
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Product] Should You Compete with Amazon or Sell on Amazon?
    As e-commerce grows, online marketplaces like Amazon and Jet continue to improve their value proposition, making a commodity out of fast free shipping and returns, a wide assortment of products, and. Opentopic blog >> hbr.org In 2015, 2/3 of U.S. Marketing ROI Cmo undefined marketing roi
  • HALEY MARKETING  |  MONDAY, MAY 23, 2016
    [Product] What Can We Learn From Cracker Jack Changing Its Prizes?
    Fans of the beloved baseball snack Cracker Jack were taken aback last month when Frito-Lay announced the miniature prizes would no longer be a part of its product. That’s right, the plastic rings won’t be at the bottom of your caramel corn and peanuts during your summer indulgence. Is This Really a National Tragedy? Baseball is a dying sport.
  • FATHOM  |  MONDAY, MAY 23, 2016
    [Product] The Myth of the 10x Marketer – How to Multiply Impact
    Along the same lines, being busy isn’t the same thing as being productive—an admittedly difficult distinction in today’s day in age. As humans, we love stories. It’s how we chronicle the values of our cultures. It’s how we teach moral truths to our children. It’s how we express ourselves. We Live in Complicated (Marketing) Times.
  • SNAPAPP  |  MONDAY, MAY 23, 2016
    [Product] 11 Overused Stock Photos to Ban From Your B2B Marketing
    Instead of slapping the forced high five team photo onto a landing page with a short form, create a product configurator with photos of your sales team members. Content production is only going to continue to increase, so there is no better time to focus on differentiating your brand. B2B content has become pretty formulaic.
  • SNAPAPP  |  MONDAY, MAY 23, 2016
    [Product] 12 Overused Stock Photos to Ban From Your B2B Marketing
    Instead of slapping the forced high five team photo onto a landing page with a short form, create a product configurator with photos of your sales team members. Content production is only going to continue to increase, so there is no better time to focus on differentiating your brand. B2B content has become pretty formulaic.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Product] Why Print Still Matters
    If you’re selling a product—especially a B2B product—the ROI can be ridiculously high. Lately, it seems like I only talk about platforms. Facebook Live … LinkedIn Instant Articles … Google AMP … Chat bots ! A new “platform” for content gets dressed in hype every week. Surprisingly not a stock photo!
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Product] ‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks
    We also offer ad products that our client can really be involved in. As a client, you can have specific messaging or specific ways to shoe a product in there. The realest joke in all of marketing came three years ago in the form of an Onion article. It’s like a treat.” Brought to you buy Four Loko.” Are you kidding?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 23, 2016
    [Product] Sales Contests: Building a Culture of High Performance
    The second rule is that creating fun in your sales culture is the main outcome-surely you may wish to add “net new client’s” or sell certain products/services and increase sales-but it is sales leaderships objective to make the sales contest is a fun experience. “ If it isn’t fun, it isn’t selling”. Contest Sampler. Set the ground rules.
  • KAPOST  |  MONDAY, MAY 23, 2016
    [Product] 8 #SDSummit Case Study Sessions to Attend
    In this case study, Red Hat will share how to improve sales productivity through four key tactics. . “One of the best routes to increasing revenue is down the path of increasing sales productivity. Director Sales Productivity, Red Hat. Product Marketing, Salesfoce; Phil Corwin, VP Sales Operations and Performance, OHL.
  • HUBSPOT  |  MONDAY, MAY 23, 2016
    [Product] How to Make Remote Work Actually Work
    have very little in the way of tech savvy, but I do know that a good operational and technical foundation helps remote workforces stay productive. She found it difficult at first but says it made her far more productive being visually present in meetings, and is grateful to have the infrastructure to support that. Not contractors.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Product] A course correction for influence marketing measurement
    But I love watching people I trust talk about products they use.” Dell has done a wonderful job establishing a trusting relationship with me and I have become an authentic advocate for their company and products. They deliver over 150 percent of profitability, buying products without a discount and without regard for seasonality.
  • HUBSPOT  |  MONDAY, MAY 23, 2016
    [Product] The 7-Step Formula for Writing Copy That Sells
    That’s what makes Bob Stone’s Gem so compelling: it forces marketers to focus on and, therefore, highlight the benefits of their product, service, cause, program -- what have you. This is your last opportunity to sum up the value your product or service will bring to the reader’s life. The Finished Product. Really fun. Perhaps.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 23, 2016
    [Product] The Formula For Balancing The Math And Magic Of Marketing
    The availability of analytic data has propelled marketing forward in many ways, helping to identify patterns and behaviors that can shape marketing messages as well as improve product development. The post The Formula For Balancing The Math And Magic Of Marketing appeared first on Marketing Insider Group. Content Marketing
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Product] Pressure
    Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. In the first half of the decade, US advertising was still ramping up to meet the demand of new products.
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Product] Companies Will Spend $65 Billion on SEO in 2016, Much of it Will Be Wasted
    It’s a term used to describe any product with questionable or unverifiable quality or benefit. Opentopic blog >> entrepreneur.com Do you know what snake oil is? Marketing ROI Cmo undefined marketing roi
  • SALES ENGINE  |  SUNDAY, MAY 22, 2016
    [Product] 5 Megatrends that Have Redefined Selling - Insights from a Sales Rock Star
    Widening Gulf between Transactional and Consultative Selling - In spite of the commoditization of products, customers are getting tougher to deal with and are demanding more support and expertise (there’s that word again), especially with the more complex decisions. my product does ABC and is better than Brand X because of LMNOP).
  • CONTENT STANDARD  |  SATURDAY, MAY 21, 2016
    [Product] Are 2016 Messaging Apps Finally the Death Knell for Email?
    Messaging Apps Aren’t Slacking … Slack, an office messaging app launched in August 2013, describes its product as providing professionals with a place to “connect all [their] tools…and avoid all that constant switching between apps. It’s Monday at 6:29 a.m. As the clock on her iPhone turns to 6:30 a.m., You bet.
  • CONTENT STANDARD  |  SATURDAY, MAY 21, 2016
    [Product] Are 2016 Messaging Apps Finally the Death Knell for Email?
    Messaging Apps Aren’t Slacking … Slack, an office messaging app launched in August 2013, describes its product as providing professionals with a place to “connect all [their] tools…and avoid all that constant switching between apps. It’s Monday at 6:29 a.m. As the clock on her iPhone turns to 6:30 a.m., You bet.
  • OPENTOPIC  |  SATURDAY, MAY 21, 2016
    [Product] When Sensory Marketing Works and When it Backfires
    Opentopic blog >> hbr.org If you’ve ever picked up a product and took note of how it feels in your hand, you understand the power of sensory marketing. Some manufacturers. Marketing Technology Cmo Digital Marketing undefined
  • JUNTA 42  |  SATURDAY, MAY 21, 2016
    [Product] This Week in Content Marketing: Advertising and Content Marketing Are Different?
    Marketo : Did you know that warm temperatures make buyers more receptive to brand and product communications? PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We also agree that YouTube’s move to offer streaming TV channels could make it a formidable competitor to Netflix and Amazon. teens.
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [Product] When Sensory Marketing Works and When it Backfires
    Opentopic blog >> hbr.org If you’ve ever picked up a product and took note of how it feels in your hand, you understand the power of sensory marketing. Some manufacturers. Marketing ROI Cmo undefined marketing roi
  • ACTIVEDEMAND  |  FRIDAY, MAY 20, 2016
    [Product] The Role Call Tracking Plays in Sales Planning
    This capability for enhanced call tracking conversation analysis automates the task of scoring and categorizing calls based on the purpose of the call, what was discussed during it and what products and next steps may have been mentioned. How does this pertain to sales planning? How’s that for a valid statistic?
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [Product] The 7 Building Blocks of a Solid Content Marketing Plan
    However, producing more content is only productive when you have a solid plan in place. Opentopic blog >> business2community.com Marketers are creating more content than ever. According to the , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago.
  • CONTENT STANDARD  |  FRIDAY, MAY 20, 2016
    [Product] What Facebook’s Live Video Map Could Mean for Global Marketers
    Paying a celebrity to feature your products seems unnatural, and in many cases, it’s obvious to the audience. Curiosity is a powerful motivator. Imagine being able to sneak a peek into the lives of strangers around the world, real-time, with a click of a button. Give Your Influencers a Global Stage. Get to Know Your Audience Real-Time.
  • CONTENT STANDARD  |  FRIDAY, MAY 20, 2016
    [Product] What Facebook’s Live Video Map Could Mean for Global Marketers
    Paying a celebrity to feature your products seems unnatural, and in many cases, it’s obvious to the audience. Curiosity is a powerful motivator. Imagine being able to sneak a peek into the lives of strangers around the world, real-time, with a click of a button. Give Your Influencers a Global Stage. Get to Know Your Audience Real-Time.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 20, 2016
    [Product] Salespeople Need More Ego, Not Less
    It makes you listen and engage in a way that’s respectful and productive, and if you disagree, you do it politely. Low ego salespeople are trying to slam-and-cram deals because they don’t believe in the intrinsic value of their product or their own self-worth. Author: Chris Gillespie Yes, you read that right. Scenario 1: Low Ego.
  • KAPOST  |  FRIDAY, MAY 20, 2016
    [Product] How to Beat 27 Million Competitors at the Content Game
    What search queries do potential leads use to find your products and services? Are certain products and services lagging behind in terms of upsell or renewal? One of our clients recently released a new financial services product. It’s a game of relevance.”. Here’s how to make sure you’re standing at the top of the heap: 1.
  • HUBSPOT  |  FRIDAY, MAY 20, 2016
    [Product] How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
    At Grammarly , we use both our product and a human copy editor to be doubly sure nothing slips through. Our team of world-class linguists are constantly iterating our product to ensure it's something we can get behind. If the problem appears to be a corner-case or temporary issue, we alert the product team right away. Design.
  • FATHOM  |  THURSDAY, MAY 19, 2016
    [Product] This Week in Publish or Perish: Money or Engagement? YouTube vs. Facebook Live
    With such a large amount of platforms available for video production and publishing, it’s easy to get lost in the details. Facebook : On the other hand, Facebook—especially Facebook live—takes less production effort, making it easier to share information in real time and build brand credibility. Clutter and Discoverability. Blog Feed
  • BIZIBLE  |  THURSDAY, MAY 19, 2016
    [Product] Why ABM Marketers Need A Predictive Account Engagement Score
    Jason Tillman, Senior Product Marketing Manager at Bizible, The Definitive Guide to ABM Measurement. When it comes to account-based marketing measurement , one of the most important metrics (after revenue) is account engagement. Account Engagement Score vs. Lead Scoring. Which personas do you need to engage to make it likely for them to buy?
  • INFLUITIVE B2B  |  THURSDAY, MAY 19, 2016
    [Product] A No-Fuss Approach For Engaging Finance Advocates
    This could include multiple choice feedback surveys or quizzes, or trivia challenges around product and industry information. Or, let them write reviews that showcase their in-depth product knowledge. Those who work in finance are detail-oriented, consummate professionals. The secrets to engaging finance advocates. Download now!
  • 6SENSE  |  THURSDAY, MAY 19, 2016
    [Product] Founder Q&A: Predictive Powered Account Based Marketing
    When done right, ABM can increase the top line (pipeline growth, conversion rates from marketing to sales), help the bottom line (decrease spend by spending on the right people who are in active buying cycles) and enhance productivity (fewer sales touches to convert, bypass telequalification). Day 1. When does sales not sell to accounts?
  • CONTENTLY  |  THURSDAY, MAY 19, 2016
    [Product] Contently Case Story: How JLL Used Editorial Technology to Facilitate Global Content Production
    For example, our work around sustainability and how workspace design can drive productivity for firms.” ” The post Contently Case Story: How JLL Used Editorial Technology to Facilitate Global Content Production appeared first on The Content Strategist. However, this wasn’t the only story making headlines.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 19, 2016
    [Product] Email Marketing: Going Beyond a Unique Open and Click
    Engagement segments can be customized; if you have an impulse product or a short purchase cycle, then the above might suit you best. Is 20% a good open rate? What about a click-through rate of 5%? Well that depends on the industry you are in and what type of communications you're sending. Is it the same 20% opening each time?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2016
    [Product] [Infographic] Why Creating A Personal Online Experience Is Critical
    Think about how convenient it is when the product or information you need is shown immediately to you when you visit a website. Author: Ellen Gomes The web is so ubiquitous in our lives—for both consumers and businesses—that it has become one of the single most important ways for brands to communicate with their buyers.
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