• IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 31, 2014
    [Product] 3 Deadly Sins of Content Marketing
    Quite simply they do not care about you, they care about what you and your product or service, etc. 'You know how certain days have a different “feel” to them? Days of the week surely do as Sunday has a different feel than say Wednesday for example. One of these days with an unmistakable feel is Halloween. Making It All About You.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 31, 2014
    [Product] Why I use BrandYourself for Personal Branding
    use a product called BrandYourself which is an easy to use site to ensure you rank highly for a name like Jeff Ogden. 'Everyone needs to rank their name highly on Google, but how to do you it? Happy Halloween, everyone! currently rank 2, 3, 4, 7, 8 and 9 for the name Jeff Ogden , so it is clearly working well. Check out Brand Yourself now!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, OCTOBER 31, 2014
    [Product] How #TechnologyAndStuff became GM’s Oreo moment
    have driven enough of their cars to be depressed about this great American company and their products. have driven enough of their cars to be depressed about this great American company and their products. 'I am a big baseball fan and enjoyed the pageantry and drama of the recent World Series. He voice was shaking. am not a GM fan.
  • WRITTENT  |  FRIDAY, OCTOBER 31, 2014
    [Product] 7 Writing Tactics You Are Wasting Your Time On
    Should they buy a product or download a tutorial? Don’t sell features, whether yours, your company’s or your product’s. 'Image source. Learning to write well is not a quick and easy process. It takes time and experience to know which writing tactics to keep in your toolbox and which ones to avoid. Skimping on quality. Image source.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 30, 2014
    [Product] When best practice isn’t always the best practice
    By providing this real time customer feedback to product development and the brand marketing team, the Saucepocalypse campaign was born. 'Social Fresh West 2014, billed as the “secret weapon for social media success,” delivered on that promise, as it wrapped up in sunny San Diego yesterday. One answer: social listening.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 30, 2014
    [Product] Wise.io Provides Another Choice for Automated Predictive Modeling
    connects to any system with an open API, which includes most major software-as-a-service products. It has about a dozen production clients and another two dozen or so in pilot. 'I’m beginning to feel like Lucille Ball in the chocolate factory: predictive modeling systems are coming at me faster than I can review them. as the subject.
  • VIDYARD  |  THURSDAY, OCTOBER 30, 2014
    [Product] Vidyard Co-founders Receive EY Entrepreneur Of The Year™ Award
    The report found that high-impact entrepreneurs not only disrupt industry through innovative products and services, they also make a measurable difference on society. These actions show true leadership and community spirit, and they are especially exciting to see from our young entrepreneurs.”. About EY Entrepreneur Of The Year.
  • SYNECORE  |  THURSDAY, OCTOBER 30, 2014
    [Product] Ad Retargeting: It’s About Context, Relevance & Value
    However, the utility of online ads seems to quickly wane with frequency, with 55% of survey respondents going as far as saying they will put off buying products or services if they see the same ad online multiple times. But how does ad retargeting work? That all sounds good in theory, but what’s the reality? Let’s examine each in turn.
  • AVITAGE  |  THURSDAY, OCTOBER 30, 2014
    [Product] Why Content Creation Isn’t Everyone’s Job
    Publishers think in terms of setting up and executing a process to continuously acquire inputs to a different kind of production process. 'I read with interest John Jantsch’s Duct Tape Marketing blog Why Content Creation Is Everyone’s Job. The post raises good ideas with, in my opinion, the wrong conclusion.  This is a teachable moment.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Product] Turning Website Visitors into Leads
    We used to do weekly live product demos. Some companies get good results by giving people an opportunity to test drive the product. 'Jim Obermayer is the host of the Sales Lead Management Radio Program , which goes out to over 8,000 worldwide members of the Sales Lead Management Association (SLMA). JIM : Janelle, welcome to SLMA radio.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 30, 2014
    [Product] 4 Steps to Prep Your Search Engine Marketing for the Holidays
    Determine which products were most popular. Make sure to include mobile into your targeting, as more and more people are using their mobile devices for research on products, services, and pricing. 'October marks the beginning of holiday season for many businesses. Halloween, Thanksgiving (in the U.S.), Do Your Research. Take Action.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Product] How I Grew GE by 242% in just 12 months and why my replacement failed
    But I won one deal in GE Capital and it was successful, because we had a crack team of programmers from Business Objects and Tata, led by my good friend, Chirag Shah , to modify our product to the customer needs.   (Chirag is really good and I highly recommend him.) 'This is a great lesson for hiring mangers. Beth Comstock, CMO of GE.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 30, 2014
    [Product] The Do’s and Don’ts of Holiday Email Marketing
    You can incorporate creativity into your email by thinking of a fun subject line, providing a creative offer or time sensitive discount, or creating a new asset about your product and the holidays. 'Author: Lizzy Funk It’s finally here! have to admit; this is my favorite time of year. But do they work? Get creative! Incorporate social.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 30, 2014
    [Product] This is the week that was: Getting inside the head of a B2B buyer
    The more time you have to spend in someone’s brain in a positive way, the more likely they are to buy your product” - that’s how Sam Bompas summarises what us marketers are trying to do on a daily basis. 'As the clocks go back we sacrificed our extra hour in bed to write a blog post that gathers the best of the best in marketing this week.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Product] Standing out in a world of information density
    The user, through these evolving apps, is essentially creating a filter based on preferences to keep new products and new ideas out! The user, through these evolving apps, is essentially creating a filter based on preferences to keep new products and new ideas out! Target an under-served audience? Dominate a certain platform?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Product] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    primary target for honing this new approach is your website – arguably THE most important marketing tool for introducing your brand personality, demonstrating your expertise, showcasing your products and services, and proving your value. Consider this: 4 out of 5 buyers start their product research in a search engine. Thirty-seven.
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Product] 7 Current Design Trends Every Marketer Should Know
    This style of graphic is continuously being featured on top rated design websites'' product pages. Hint: You can find this trend on Apple''s product pages.  BeoPlay''s A9 product page is another great example of this style of graphic. . Customers can really focus on a product''s features. 1) Flat Design . Design
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Product] Twitter’s new mega-partnership has interesting implications
    Special focus will be on banking, consumer products, retail, and travel. Special focus will be on banking, consumer products, retail, and travel. 'Today Twitter announced a landmark partnership with IBM as it seeks to turn its unprecedented flow of real-time consumer data into business intelligence. It beat Jeopardy, remember?
  • FATHOM  |  WEDNESDAY, OCTOBER 29, 2014
    [Product] Challenges with Marketing Healthcare Online (in Google AdWords)
    ’ This declares users are not allowed to promote various healthcare products and services. Pregnancy and fertility-related products and services. 'If you are a healthcare marketer like me, you have probably noticed that there are several restrictions and limitations in this field, especially as it relates to online advertising.
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Product] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    The second is “selling more to your current customers” – companies with many products to sell, but unsure which of their customers are the best targets for specific products. 'Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. It is now.
  • FATHOM  |  WEDNESDAY, OCTOBER 29, 2014
    [Product] Give the User What They Want: What Manufacturing End Users Look For On Your Site
    Buy a product? 'Search is a daily function in all our lives. Need to solve a problem? Find the answer to useless trivia? You go to the Internet search bar. We live in an immediate demand world, and in the industry of manufactured goods, there’s no difference. User experience is the utmost importance for your website.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Product] Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast]
    Topics include: Paid, Owned and Earned Media: Mark defines clearly these oft-heard marketing channels, explains the ways that earned and paid audience outreach can be amplified, and provides a few real world product marketing examples. With a deluge of messages and media in the landscape today, however, the process is more complex.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Product] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    In Adele Revella’s “ The Buyer Persona Manifesto ,” she offers this definition of a buyer persona : "It’s an archetype, a composite picture of the real people who buy, or might buy, products like the ones you sell.". 'Would you like your social media strategy to help increase website traffic, leads and sales? Avoiding "Ready, Fire, Aim".
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 29, 2014
    [Product] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    If you’re brave, try Write or Die to stay productive! 'Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over $100 billion spent on it each year , so inevitably, it makes the Content Marketer’s day a busy one. 500 views?
  • VIRALLY BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Product] Is there a skills gap in the boardroom?
    It was all about the numbers game, get your company in front of as many people as possible so they knew who you were and what product or service you provided. Today we can find out about any product, company, person in a few clicks of the keyboard on our smartphone and we can have all the information we need. Why not?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Product] What the growth of inside sales means to B2B marketers
    Reps can not only create self-introductory videos, but also product reviews, helpful analyses—the possibilities are endless. Phone based sales reps may find online communities a productive environment for interacting with customers and attracting prospects. 'I heard an arresting comment at the LeadsCon conference in New York in August. 
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 29, 2014
    [Product] UPS B2B Purchasing Insights Very Enlightening
    The respondents were either sole/joint decision makers and the survey included only stock only products (no special orders). Preferred research methods for new products were websites and search engines. 'UPS recently released a study they did on the behaviors, preferences and perceptions of industrial supplier performance.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Product] 7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads
    And if your product costs $10,000, you don''t want to target smaller companies who don''t have that kind of capital. Even though these leads aren’t going to buy your product or service, it doesn’t mean they can’t be useful. Consider 'Email marketers spend a lot of time creating lists. You name it, there''s a list segment for it.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 29, 2014
    [Product] Accomplish More, Stress Less – Five Ways to Be More Productive
    What productivity hacks do you find most useful? Marketing Strategy Random Eisenhower Decision Matrix management lessons management strategy Pomodoro Technique productivity Rock-Pebble-Sand Model 'If there’s one universal truth in business today, it’s that everyone is busy. The Rock-Pebble-Sand-Water Model. Dayparting.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 29, 2014
    [Product] The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle
    Check out this eBook to learn more, and find out how it can increase the productivity of sales teams while helping to maximize resources. 'Marketing automation is a powerful way to build stronger relationships with customers – and to do it faster and more effectively than manual processes ever could.  Email Marketing to the Max.
  • VIDYARD  |  TUESDAY, OCTOBER 28, 2014
    [Product] Why Views Don’t Count: Video Metrics that Actually Measure Success
    Future action on your site – viewers that continued to browse your site are particularly interested in your product. 'So you’ve created a video, shared it online, sat back, and watched the views climb. Success, right? Not Not so fast. If views Ask yourself this: why did we create this video in the first place? Building contact lists. Views.
  • 3D2B  |  TUESDAY, OCTOBER 28, 2014
    [Product] What’s the ROI of Outsourcing B2B Telemarketing Services?
    They have people in place who are well-educated, trained in telemarketing best practices, good listeners and who enjoy making consultative calls — just what you need for marketing a complex product. 'Like most B2B marketers, you probably agree that the most successful way to create qualified leads is by using a human touch. Read more.
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 28, 2014
    [Product] 6 Ways Competitive Analysis Benefits Your B2B Marketing
    Sometimes competitive analyses turn up intelligence about products and services that a business cannot develop due to patents, lack of resources or logistics. 'In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Identify what kind of marketplace your business competes in. Or declining?
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Product] Your Strategy for Managing High Call Volumes During the Holiday Season with an Integrated Virtual Call Center
    You can see how productive each agent is, the outcome of calls, and how your team is performing collectively. 'With the holiday season rapidly approaching, the job market is seeing the yearly surge of seasonal hiring. Large retailers need the extra staff in order to handle the shopping boom during this time of the year. Virtual Call Center
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Product] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    While these are noteworthy differences, the thing that caught my eye the most was the fact that she often creates her own branded hashtags for products and events (ex: #KardashianGlow #KimKardashianGame #LetsHaveASockParty). Kim K.’s online ’s online presence is stronger than ever; with 24.6 million followers on Twitter , 20.3
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Product] 4 Content Marketing Productivity Killers
    In my experience and in speaking to numerous content marketers over the years, here are some top content marketing productivity killers: 1. When creating content, a big productivity killer is creating content based on your best guess instead of making data-driven decisions. 'Author: Dayna Rothman Being a content marketer is hard.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 28, 2014
    [Product] What’s a Customer’s Lifetime Value To You?
    But for those of you who offer something other than consumables, there are ways, e.g., warranty cards, that will give you access to the user and related products. Here are some post sale things to think about: Follow-up with them to see how they liked the product (first-time buyers) and did it perform like they expected?
  • B2B MARKETING UNPLUGGED  |  TUESDAY, OCTOBER 28, 2014
    [Product] Ready for Events That Work?
    For lunch, you can get away with doing a sales pitch or a product demo as long as there is some up-front value from your speaker. Ideally, time it around a content launch, like a new white paper, which is, I hope, timed to support a new product. 'I’ve got just three words for you: Breakfast. Lunch. Dinner. More on that later. mean it.
  • AVITAGE  |  MONDAY, OCTOBER 27, 2014
    [Product] Shift from Repository to Content, Communication and Collaboration Ecosystem
    We have identified a solvable challenge that immediately improves productivity, efficiency, and, most of all, business outcomes. 'People responsible for sales and channel enablement, marketing and content operations, or supporting groups that use content, face many challenges. This is a basic and solvable challenge. We also curate content.
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [Product] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    Touting your products and services on every possible channel will only push your prospects further away. We crave some lighter moments that refresh and rejuvenate us in order to be more productive at work. 'On a recent trip to Italy, I was walking back to my hotel late one night. As I passed St. We became friends. Use them well!
  • E-QUIP  |  MONDAY, OCTOBER 27, 2014
    [Product] Collaboration as Competitive Advantage?
    But the truth is that it dramatically reduces productivity—increasing costs, schedules, and headaches. 'The concept of a collaborative planning and design process is hardly novel. In fact, it sounds so commonsensical that it hardly seems worth promoting. Except for the fact that it is so needed in our industry. More samples, more costs.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Product] Moneyball for Sales & Marketing
    geographies, for different products, in various verticals, so you can pull together the best closing content. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Product] The Visible Expert: Why Every Firm Needs an Industry Star
    We define your personal brand as the product of your reputation and your visibility. 'Image: Courtesy of Access Consciousness Blog. But what is a Visible Expert? Our research identifies them as experts who are known industry-wide—the ones who headline conferences and whose articles and blog posts go viral. How do they do it? Become a Teacher.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Product] Improving ROI with Marketing Optimization
    Expand this scenario to one with 50 products, eight. products that use simplistic rank-ordering. and Product Marketing Division at SAS. industry leaders, customers, alliances, sales, marketing and product teams to establish. product or service names are registered trademarks or trademarks of SAS Institute Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Product] Start engaging from the first click in the Customer Journey
    products and services to meet their needs. This may have nothing to do with the quality of our products/services, the competitive environment, changing. For example, it stands to reason that if we provide products for young women, we’ll know them through early. product. question or a product image. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Product] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. is a true insider -- the person behind a product or. Every time an executive presents at a conference, a thought-leader gives a lecture, a product manager gives a. to buyers as they consider your product.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Product] Closing the Loop on Social Leads
    Did they buy the product you posted on. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Product] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Product] How to Give Negative Feedback Without Sounding Like a Jerk
    Instead of hiding from awkward feedback conversations, turn them into productive dialogues with the following tips. At that point, you can barely remember what it was that happened to have a productive conversation about it.” To make feedback productive, don’t point fingers; focus on the outcome. Skip the Sh*t Sandwich.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Product] The Importance of a Good Leadership page – Rob and Deploy Ideas
    Additionally, Mr. Giuliani’s tenure includes four years at ACTMEDIA working with the launch team of the Instant Coupon Machine, as well as in CPG sales and marketing with Beecham Products and Frito-Lay, Inc. '“R&D – Rob and Deploy – the best marketing ideas from others” by Henry Devries. No he does not.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Product] To Prefer or Not to Prefer: You Must Ask The Question
    When you “lose permission” to interact with those customers, you are left unable to approach them about additional products or services.”- 'Author: Letty Ernst Admittedly, I am a salesperson for Marketing Software, but I’m also a consumer just like you, so I have a feel for what works and what doesn’t on the internet. Yes, or no.
  • B2B LEAD BLOG  |  MONDAY, OCTOBER 27, 2014
    [Product] 3 Points, 5 Questions – Personas Driving Marketing Insight
    While marketing has embraced the idea of personas, most Sales teams are still practicing solution selling or focusing on a specific product offering.  These approaches don’t work when you consider the following: Buyers don’t buy products or pre-packaged solutions, they want to solve a problem. Not to mention our offerings have changed.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 27, 2014
    [Product] It’s a Scary World Out There!
    In selling your solutions, partners we can sell productivity enhancements, business efficiency and you can sell cost effectiveness. for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. 'It’s a Scary World Out There. Create a sales theme.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Product] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    Use the tools – LinkedIn offers many different tools to make your experience easier and more productive, but not all tools are right for all businesses. 'Are you getting the most out of your LinkedIn account? If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. Your Profile. Your Connections.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Product] Is there a “content pattern” that builds a brand?
    In this content series, the company teaches techniques that will help a customer use its products better. In this content series, the company teaches techniques that will help a customer use its products better. 'Everybody wants their content to go viral. Can this idea be applied to a business of ANY size? Even an individual blogger?
  • MARKETING ACTION  |  MONDAY, OCTOBER 27, 2014
    [Product] LEGO Education North America Builds a Winning Strategy Using Marketing Automation
    Brandee Johnson, Senior Marketing Manager at LEGO Education North America, recently had a conversation with Leo Merle, Marketing Programs Manager at Act-On Software, to talk about how LEGO Education has been using Act-On solutions to improve their productivity and boost the effectiveness of their campaigns. second criterion was ease of use.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [Product] 10 Ways to Optimize Your Lead Conversion Rate
    Knowing when to provide a case study versus a technical white paper versus a product demo can make a huge difference in converting a lead to a sale.  . You can make a huge impact by focusing first on creating an Ideal Customer Profile (company-wide, for each product, service or solution). Does this sound like you or someone you know?
  • VIDYARD  |  SUNDAY, OCTOBER 26, 2014
    [Product] The Secrets to Delivering Tissue-Worthy, Emotional Marketing Videos
    If you’re creating a video to build more awareness for your brand or a specific product, event, or newsworthy item, you’re probably looking to drive shares. Tying Emotions to Video Production. 'Emotions. You know you need them. You know they help drive action. You know video is a great way to bring them out. Hold up a minute. Kidding.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 26, 2014
    [Product] 5 Tips For Maximizing Your Video Marketing
    This makes them perfect for ads, product explainers, brand or company stories, profiles, personal messages, and internal or external office communications. For those getting started in video marketing, you may not want to bust out a large budget on a video campaign advertising your product. Follow Daniel on Twitter @firmflair.
  • DIRECT RESPONSE COACH  |  SUNDAY, OCTOBER 26, 2014
    [Product] The nuances of the free trial offer
    And for certain products or services, the free trial will always have great appeal.  'The free trial offer is one of the most common types of direct response offers. You see it everywhere – online, in print, on TV and radio. The free trial offer has been around forever.  Here’s why: For consumers, [.].
  • HUBSPOT  |  SATURDAY, OCTOBER 25, 2014
    [Product] How to Lead Your Team Through a Crisis
    Plus, we were being productive in the process, which was exactly what we needed to do to turn our fate around. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. It’s relatively easy to lead a team when things are going well. Morale was at an all-time low. In a month?
  • CRIMSON MARKETING  |  FRIDAY, OCTOBER 24, 2014
    [Product] Infographic: What Are The Top Digital Priorities for CMOs in 2015?
    B2B product. B2C product. 'As the end of the year draws closer, many of you are beginning to wonder what will 2015 look like? What do I, as a CMO or team member to a CMO, need to plan for? Where do CMOs spend their money? 9% B2C services. B2B services. Source: The Hub. appeared first on. Digital Marketing Infographics
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 24, 2014
    [Product] 4 Surprising Ways B2B Marketing Campaigns Benefit Business
    They provide others with jobs and add value through their products and services. 'When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. That has big benefits. Here are four surprising ways marketing campaigns benefit your business. love this phrase. ). Most business owners love their business.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Product] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    Back in, say, 2008, a product like this would be big news. CRM users see a ranked list of customer records with a system-assigned persona derived using advanced natural language processing, suggested actions such as which products to offer, and the key data values that influenced the ranking. User interface is a second differentiator.
  • THE ROI GUY  |  FRIDAY, OCTOBER 24, 2014
    [Product] The new ABCs of Selling: Always Be Challenging!
    Unfortunately too many companies are using outdated product pitches when trying to reach prospects, providing negative value-add to the engagement A new study by The Economist bears this out; with 71% of business execs saying content from companies turns them off when it seemed more like a sales pitch than valuable information. The key?
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Product] 12 Images You Should Share on Social Media
    Show off your customers’ satisfaction with your product, enjoying the benefits of your service, or just happily browsing in your store. The You could also get your customers to post photos of them using your products. Product shots. Customer photos. The Epicurean Connection? has Community engagement pictures. Events.
  • LEADERSHIP  |  FRIDAY, OCTOBER 24, 2014
    [Product] Interesting Infographics: What Makes a B2B Marketer Happy at Work?
    'Are you  happy at work and if so, does that translate into increased productivity, results and success? Research by the economists with the University of Warwick in the UK and a German University revealed that there is a correlation between happiness and higher productivity. Infographics B2B marketer home infographic productivity
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Product] Google Unveils 'Inbox,' a New App to Change How You Manage Email
    It’s designed to be a productivity hub, giving you access to your most important emails, to-do''s, and reminders all in one space. What you got was a bunch of features repackaged from Gmail into a productivity -centric design. . 'Remember when Gmail unveiled the new inbox tabs layout ? Marketers freaked out. How to Get ''Inbox''.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 24, 2014
    [Product] Getting Down to Business: Nurturing Leads
    And through that process, didn’t you eventually get somebody interested in your product, and you maybe did a demo or showed them how it could benefit their business? Essentially the marketer is saying, “This person is somewhat interested in our product, let’s get them more interested.” DAVID :        Welcome back. Am I wrong?
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Product] Everybody Loves Zombies? How the Undead Helped Build a Burger Empire
    When you''ve got 50,000 people talking about your burgers on Facebook, it can go both ways -- you''ve gotta win the conversation with a good product if you''re going to make those conversations work for you. So the brand and the product are inextricable? Bringing you the menu from that zombie burger place. Such a cool content story. 
  • WRITTENT  |  FRIDAY, OCTOBER 24, 2014
    [Product] 3 Writing Techniques to Double Your Productivity
    'Productivity is huge in freelance writing and blogging. When you become a freelancer, your productive cannot be equal to your productivity at a cushy 9 to 5-er. Don’t know how to be productive? Here’s a list of 3 writing techniques that will catapult your productivity through the roof. Prospects to Skype. cont.).
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Product] Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]
    For B2B product marketing, though, quite often is it a buying unit made of many individuals, and therefore more complex. In this Moneyball for Marketing podcast, Jeff Spicer, VP of Digital Marketing at leading visualization software company VMWare, addresses the trials, trends and tools of B2B product marketing.
  • ANNUITAS  |  THURSDAY, OCTOBER 23, 2014
    [Product] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    In B2B, it is OK to miss those general searches, as long as you capture the ones that are more indicative of someone who is actively researching the problems and priorities that your products or services serve. The PPC rewards can seem sweet (page one, anyone?), In order to do that, you need to follow the next step…. Embrace the long tail-.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Product] Your Dream Team: The Marketing Trifecta
    They “own” the 4P’s – Price, Placement, Promotion, and Product. 'Author: Phillip Chen I stumbled upon a funny Venn diagram a while ago that made me laugh- it stereotypes what makes up a “perfect man.” Here are the roles I think are critical for success (or, perfection): Play Owners. Play Owners are your strategists. Campaign Managers.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Product] 43 Bright Ideas for Promoting Your Lead Gen Content
    20) On related pages within your site (ex: product pages and thank-you pages of other content), include a link to the offer to download. 'So you just created a piece of content for lead generation  -- congrats! . While it''s tempting to go and celebrate, you''re not done just yet. But that''s where lots of us get stuck. What  Social Media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Product] The Un-Tapped Value of Employee Social Capital
    And there really is something to be had: Findings of my long term studies indicate that the corporate blog and micro-blog (examples are Yammer and SFDC’s Chatter) can lead to: a shared understanding of organizational roles, increased sense of group cohesiveness, improved work processes, higher efficiency and productivity. Why should you care?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Product] What Do Fashion and Marketing Have in Common?
    And as consumers, we want to feel like we can connect and relate to the products we buy. 'Attended a marketing conference lately? Nowhere was this diversity more pronounced than at this year’s Dreamforce , which brought all sorts of looks, attitudes, and accessories and helped shine a light on the eclectic make-up of the modern marketer.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Product] What Do Fashion and Marketing Have in Common?
    And as consumers, we want to feel like we can connect and relate to the products we buy. 'Attended a marketing conference lately? Nowhere was this diversity more pronounced than at this year’s Dreamforce , which brought all sorts of looks, attitudes, and accessories and helped shine a light on the eclectic make-up of the modern marketer.
  • VIDYARD  |  WEDNESDAY, OCTOBER 22, 2014
    [Product] Humor in B2B Marketing: 8 Surefire Ways to Generate a Chuckle
    'It’s not uncommon for B2B marketers to be tasked with marketing complex products with hundreds of features, in-depth integrations, and long sales cycles. And so we have this subconscious belief that because our products, timelines, and decision-making processes of our customers are complex, that our marketing should be, too. Humor.
  • 3D2B  |  WEDNESDAY, OCTOBER 22, 2014
    [Product] The Secret of Lead Generation For the Complex Sale — Part 2
    Also, your tele-consultants should know your products and how to describe high-level benefits. Solutions have become more complex, and the impact of strategic product decisions on the growth or survival of companies in the next five years is larger than ever before. 'The Early Bird Gets the Lead. Strategy Meetings: A Door Opener.
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Product] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    It’s not about the product, it’s about the lifestyle. While this Vancouver-based bags and accessories company prides itself in selling fine quality products with attention to detail, Herschel''s tagline " Welcome to Herschel. Before we get ahead of ourselves, let’s start at the very beginning (It’s a very good place to start).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Product] Matching Webinar Content to the Buying Cycle
    'Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. This post is Part 1 of a 2-part series. Webinars are one of the most important tools for marketers to drive demand and nurture new leads. Awareness Stage. Industry trends. Benchmarks.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 22, 2014
    [Product] 5 Voicemail Tips Every Sales Development Rep Should Be Using
    Don’t dig yourself into a hole by outlining your entire product in detail and repeating how much your prospect needs it. His goal is to plan and create content to make sales professional’s jobs more productive and enjoyable. Cold calls are the bread and butter of successful sales development reps. Be Intriguing. Don’t sell.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 22, 2014
    [Product] 3 Ways to Break Through the Noise at a Trade Show
    If you go with a standard 10-foot-by-10-foot booth with little-to-no visuals, you might be hurting for leads no matter how compelling your product or service. Also, he had a pretty specific product, so not every person walking by was going to take his line. 'We recently attended and exhibited at a retail trade show in Las Vegas.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Product] 3 Don’ts of small business content marketing
    Another tack on marketing your small size more explicitly is to feature your ability to customize some aspect of your product or service. If you have a way to link your service or product to a carefully selected scientific study (peer-reviewed, if at all possible) or interview with an authority, do so. Find out how below. Good luck.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Product] Thought Leadership, Why’s That Important?
    Becoming a thought leader in B2B I think is a tad more crucial because as we all know our products/service can be a bit complex, which means more education, which then leads to longer sales cycles. 'Thought leadership is a term that is becoming more and more common in the manufacturing industry. Here are a few ideas to get the job started!
  • WRITTENT  |  WEDNESDAY, OCTOBER 22, 2014
    [Product] 5 Essentials of a High Converting Copy
    Of course, in certain situations for certain products, a misspelled word or a grammatical error can actually serve to enhance your copy – in those cases, feel free to use poetic license. You can’t not target the right audience and expect to generate tons of cash with your product. Solid Product. 'Image source. Good Design.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Product] Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail
    However, if this customer sees a better deal online from another retailer, they most likely will not pay more for the same product. 'Have you ever gone to a store to make a purchase and then hopped on your smartphone while in the store to make sure you were getting the best deal? It plays a major role in omnichannel retailing. General
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Product] Can Marketers Predict and Measure Influence, Down to the Dollar?
    “Marketers can compile full psychological profiles, do product profiling, create complex, actionable clusters of data—all this data can be added to the social graph and used to predict customer behavior, so the technology is there.” Use a product or game? Marketers have been wondering about this for years. How does it work?
  • ENGAGE  |  WEDNESDAY, OCTOBER 22, 2014
    [Product] This is Your Brain on Content Marketing
    Then they put their product or service in the context of their audience’s lives to solve their problems or meet their emotional needs. 'The marketing landscape is a complex space. Success is equal parts art and science. It It takes varied perspectives to see the big picture and the moving parts simultaneously. Audience Insights. Data Science.
  • ANNUITAS  |  TUESDAY, OCTOBER 21, 2014
    [Product] Building Relationships & Trust for B2Bs – Q&A with Steve Woods
    As far as the experience of founding a company the second time around, I think it offers more time to focus on the creation of the new idea and product, which is what I really love, as opposed to the mechanics of operating a business day to day. Creating 'Next week in Boston, LeadLove kicks off with our first east coast city!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Product] Tips to Amplify Your Lead Gen with Next Gen Social Data
    Customers have multiple touch points between thinking of making a purchase and actually buying a product or service. Are you still having trouble nailing down an ROI from social media? You aren’t alone. We have good reason to be skeptical. Why is email getting more challenging? Nine out of 10 marketing emails go unopened. Segmentation.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Product] Customers are still King.
    On every occasion, we learn new things that help us improve some aspect of our product and service to better satisfy our customers. 'Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. We had the chance to meet our customers attending Dreamforce, and spend time with them in a private setting.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Product] Customers are still King.
    On every occasion, we learn new things that help us improve some aspect of our product and service to better satisfy our customers. 'Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. We had the chance to meet our customers attending Dreamforce, and spend time with them in a private setting.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Product] Content Marketing and Halloween: 5 Eerie Similarities
    While it’s a nice gesture if you aren’t home (or are just too lazy) to serve the neighborhood children, leaving a bucket of candy on the front step likely won’t be very productive for any of the parties involved. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. Be Original.
  • ENGAGE  |  TUESDAY, OCTOBER 21, 2014
    [Product] Experience Marketing Versus Content Marketing
    When I’m tailgating at a Bears game and someone asks me between brat bites what I do, if I begin to babble about every company being a publisher, about giving customers a whole experience rather than just selling them a product, about building a community around a corporate brand brand — this is the exact look I get, every single time.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 21, 2014
    [Product] Is There a Perfect Personality Trait for Inside Sales Reps?
    Here''s a quote: The most productive salespeople are neither low nor high in extroversion -- they''re ambiverts. 'Last week I spoke of a few traits I look for when hiring inside sales reps looking to join the AG ranks. One of the specific traits I highlighted was having the innate confidence to do the job. Honestly, I prefer it that way.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 21, 2014
    [Product] The Dos and Don’ts of Review Sites
    For consumers, review sites give them the opportunity to research and gain insight on a product or business – whether it be a restaurant, dry cleaner, or salon – before they even step foot inside the door. See what people are saying about your products or services. As a small business, review sites give you a greater online presence.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Product] The ole one two three four five six seven punch
    Someone on your greater team needs to be right there when the stars align and the influencer you’re interesting in covering your client news, offering, product, promotion, launch, or service is finally available, in the mood, has the time, and is finally affable and receptive. People are so busy. Seriously. Not anymore. It’s true.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Product] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    You can present information that relates to your product or service offering while providing a more practical use for readers. Flagship product Salesfusion360 provides a complete platform for marketers to automate key processes for lead and demand generation. Guest post by SalesFusion  with Resource Box below. Why is this so important?
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