• BLUE FOCUS MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Product] @HBRItalia Piloting the Future of Social Business by @mnburgess #HBR #SocBiz #SocialBusiness
    Employees can help answer questions about products, correct misconceptions, spread word of a promotion, encourage job applicants, and more. To download the issue, titled “#Social & Digital Transformation,” click here. To view it in your browser, click here. One of these programs led to the Digital IBMer Hub. ” David C.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Product] Jamie Anderson and Marcus Ruebsam, Global VP and Head of Product Marketing at SAP: The Brave New World of Corporate Marketing [Podcast]
    The traditional corporate marketing model, where a brand controls how a buyer learns about its products, is giving way to a seemingly anarchistic world where buyers interact with and are influenced by a constellation of marketing channels and touch points. Marcus Ruebsam is the Global Head of Product Management.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 30, 2014
    [Product] Supercharge Your Sales and Marketing Vocabulary
    From breakthroughs to benefits and from profits to process , the words used to present your product or service to prospects are instrumental to your success. The most effective way to understand the true benefit of your product or service is to focus on results. Your pitch, your product, your service, and your benefits are about them.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 30, 2014
    [Product] 10 Winning Ways to Keep up with Industry Trends
    Talk to your customers In the past few years, I’ve gotten phone calls from both FreshBooks and Basecamp to help their customer service or sales teams better understand how people are using their products. To help stay on the ball with industry challenges, opportunities and trends, check out our recommendations below. prefer print.
  • BIZNOLOGY  |  WEDNESDAY, JULY 30, 2014
    [Product] Is your SEO content suffering from Useless Box Kit Syndrome?
    Product images? If your copy isn’t positioning – or converting – the way you’d like, it could be because your keyphrases don’t accurately reflect your product or service. That means using a voice that clicks with your reader, showcases your benefits and approaches your product or service in a different way. The box looks cool.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 30, 2014
    [Product] Are You Asking Contractors for Feedback?
    'We’re all focusing on the next greatest product or making sales numbers for the month, but often overlook the very source of those sales. Consistent contractor feedback is a key in establishing a long-term partnership. Let’s face it, we all have competition and contractors have choices. It might surprise you.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Product] Commercial Misconduct: The Worst TV Ads Ever
    Old or young, man or woman, if you have hair (and access to a canister vacuum), Flowbee seems to think you''d be a great fit for this product. And how does the product or service advertised here actually work? 'It was a simpler time, back then … before the rise of DVRs and streaming video services. giant, loud, annoying wave.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 30, 2014
    [Product] Do You Have A Social Media Productivity Plan?
    Do You Have A Social Media Productivity Plan? Related Stories 4 New Social Productivity Tools For The Workplace How to Be Socially Productive: Tips From The Social Media Pros! Social Media Productivity ” Like anything else in your business, you’ll need a plan. But don’t worry!
  • VIDYARD  |  WEDNESDAY, JULY 30, 2014
    [Product] 5 Handy Content Tools to Add to Your Collection
    Although there aren’t any magical solutions to guarantee your next idea will be a huge hit, earn you a promotion, or even bring in a bunch of new customers, there are a number of useful products and services to make your job easier. Category: Organization & Productivity. Evernote. Trello. PowToon. Category: Video Content Creation.
  • SAZBEAN  |  TUESDAY, JULY 29, 2014
    [Product] Find the Funding You Need to Market Your Business
    But remember, marketing is an investment in your future sales, and without public awareness of your services or products, business will fall flat. 'The Small Business Administration suggests small businesses with revenues under $5 million allocate up to 8 percent of those revenues toward marketing. Get Creative. Get a Grant. Get a Loan.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 29, 2014
    [Product] 6 Tips to Creating an Ideal Landing Page
    You could have the best product or service in the world, but if you don’t communicate that effectively, you could be missing out on new business. By stating your unique selling proposition, visitors should get a sense of what they can get out of your product or service. Who is my audience? Where are they coming from?”
  • VIDYARD  |  TUESDAY, JULY 29, 2014
    [Product] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
    Let’s say your company uses the following video assets in your marketing and sales efforts: Product explainer videos (short, ungated content offering your prospects insight into your video). Customer testimonial videos (3-4 minute interviews with your existing clients that assess how your product solved their problem).
  • MODERN B2B MARKETING  |  TUESDAY, JULY 29, 2014
    [Product] Pin for the Win: How to Market Your Brand on Pinterest
    But this isn’t just for its own sake – ultimately, it’s so that when someone makes a purchase, your product or service is what they buy. Pinterest gives users a format to engage with your content and become brand advocates, but it also helps them connect directly to your products. your primary goal should be to connect with users.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 29, 2014
    [Product] Content Marketing: What Are Your Competitors Doing?
    If we were going to launch a new product, don’t we do our homework to see what’s already out there so we can figure out what to develop that will give us a competitive advantage? 'We hear a lot today about content marketing and how we all need to start producing more meaningful content to share. Doesn’t this make sense?
  • ANNUITAS  |  TUESDAY, JULY 29, 2014
    [Product] The Problem With The Story You Are Telling
    For example, the fact that you just released a new product is not a “story” that most of your customers are going to be interested in … but I would bet that it’s the story your product marketing team is pushing you to tell. 'Good, relevant content is more important than ever, because of a Panda. Trying to game the system?
  • WINDMILL NETWORKING  |  TUESDAY, JULY 29, 2014
    [Product] How to Use Social Media for Small Business Marketing
    Ways To Be More Productive On Social Media. 'I was recently interviewed by Insurance 321 about social media for small business, and I realized that there was a lot of information I was sharing with them that were equally relevant to the Maximize Social Business reader. Fix it. Social Media Marketing
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Product] Identifying A Target Audience for Manufacturers
    that you want to engage in order to best sell your product(s). Next identify who you want to buy your products. However, you may find out that the real decisions makers are CFOs who don’t center themselves around the product specifications but focus on big picture results. When: When do customers buy your products?
  • VOICE-BASED MARKETING  |  MONDAY, JULY 28, 2014
    [Product] 6 Habits of Highly Effective Salespeople
    Not only does the entire department get a boost in productivity, but the original salesperson looks like a go-getter. 'Most companies have that one sales rep who just can’t lose. Deal after deal gets closed and the rest of the sales force is left scratching their heads, wondering how they can get a hold of some of that star power.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 28, 2014
    [Product] Life Enrichment: Passion
    We work to leverage and add additional insight to our client base, allowing existing management and sales management programs to operate more productively. for First Time Sales Managers, Ken provides Keynotes, consulting services and products designed to improve business performance. 'Life Enrichment: Passion. What Value We Bring.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 28, 2014
    [Product] How to Have an Effective First Conversation When B2B Teleprospecting
    Avoid product dumping. Leave the product information for later conversations. Ask meaningful questions that will help you determine quickly whether or not prospects are a good fit for your product or service. 'I believe one of the most challenging aspects of sales teleprospecting is the first conversation. Eliminate fluff.
  • VERTICAL RESPONSE  |  MONDAY, JULY 28, 2014
    [Product] A 3-Step Plan for Writing Back-to-School Subject Lines that Get the Grade
    ” It’s an easy way to educate your readers and promote various products without seeming overly salesy. 'Reading, writing and … subject lines. Yes, it’s time to start sending back-to-school emails, newsletters and offers. Offer savings Sending kids back to school isn’t cheap. car dealership did. Be specific.
  • MODERN B2B MARKETING  |  MONDAY, JULY 28, 2014
    [Product] 4 Ways to Invest in Your Marketing Career
    Invest in being up to date on best practices, as well as in the new innovative products that may affect what you do. Nothing says “star employee” like researching and implementing a project-saving procedure or product. Take a Class. Wish you were more comfortable with public speaking? Most community colleges offer basic design courses.
  • WRITTENT  |  MONDAY, JULY 28, 2014
    [Product] 17 Must-Know Conversion Copywriting Hacks
    In your copy, put emphasis on the benefits of buying your product or service, not the features that it boasts. Back up your claims with specific proof of how good your product or service really is. 'Image source. Growing your readership is desirable, but it’s not enough. Make it Rhyme. Yes, really. Repeat. Repeat. Repeat. Image source.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Product] The Inbound Marketing Methodology Explained [VIDEO]
    What are their objections to buying a product like yours? For instance, with email and marketing automation you can keep your customers delighted with more helpful content , and introduce new products they might like. Don''t be - sit back and let these short videos walk you through the methodology. Inbound Marketing. Like a big magnet.
  • MARKETING ACTION  |  MONDAY, JULY 28, 2014
    [Product] Got CRM? Why You Need Marketing Automation Too
    Tracks campaign results and lead conversions through the funnel so you can analyze what’s working (and what’s not) so you can refine your process and amplify productive efforts. 'A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and kept them in a “tickle” file organized by date.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 28, 2014
    [Product] Now, Go and Do: Create standardized, well-understood metrics for your organization
    National Instruments, a global B2B company with a customer base of 30,000 companies in 91 countries, developed a drip email campaign around its signature product. Marketing Analytics: 4 tips for productive conversations with your data analyst [More from the blogs]. After the test was completed, the program rolled out globally.
  • BLUE FOCUS MARKETING  |  SUNDAY, JULY 27, 2014
    [Product] REGISTER NOW Join #TEDx Speaker and Best-Selling Author, @mnburgess, for AMA #ContentMarketing Workshop
    By failing to build a strong content marketing presence around their products and services, brands are effectively letting outside parties control the conversation about their offerings. 'I am proud to announce that, on Sept. 11–12, I will be delivering an AMA Content Marketing Workshop at the Marina del Rey Marriott in Marina del Rey, CA.
  • HUBSPOT  |  SATURDAY, JULY 26, 2014
    [Product] The Anatomy of a Strong Company Name
    The term "redevelopment zone" evokes a more neutral and perhaps even positive perspective -- something you need as you market and sell your products and services. If your name has nothing to do with what you’re offering, prospects need to work harder to understand why you or your products might be relevant to them. Memorable.
  • FATHOM  |  FRIDAY, JULY 25, 2014
    [Product] Your Website’s Four Most Important Pages
    The four pages your visitors are looking for: A Scanable and Easy to Navigate Products Page: Why do your customers visit your products page? Unfortunately, too many companies take an encyclopedic and jargon-laced approach to their product page. Instead 'Beyond your home page: What other pages demand attention?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 25, 2014
    [Product] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
    It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products. Among other things, the Oracle product will set a benchmark for pricing of similar services by other vendors. The Bizo purchase, priced at $175 million , makes perfect sense.
  • THE POINT  |  FRIDAY, JULY 25, 2014
    [Product] Email Campaign Gets an “A” on Design, “F” on Offer
    Now, I have no issue with “self-assessment” offers, and indeed I’ve seen them used very successfully for other high-tech products. But here, any perceived value is obliterated because I’m told that the primary reason to take the survey is to learn why I should buy Symantec’s product. And indeed, it is all those things.
  • MARKETING ACTION  |  FRIDAY, JULY 25, 2014
    [Product] Sales and Marketing Alignment: the Essentials
    The definitions should include demographic information (such as company size) and behavioral information (such as requesting a demo of your product). 'It’s a legendary conundrum: Sales and marketing cooperation is hampered by a lack of communication and agreement. During these conversations, both parties should focus on a few specific areas.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Product] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    Is there some sort of quiz or assessment that you can create around your product or service that plays to this? Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. ’, ‘What European City…?’,
  • WRITTENT  |  THURSDAY, JULY 24, 2014
    [Product] 9 Persuasive Writing Tips for a Copy that Sells
    Start talking results in your copy; what your product will do for your customer. Have you discovered an especially good reason why people should buy your product? Repetition is a crucial element of any learning process, so if you want your visitors to remember a specific reason why they should buy your product, repeat it!
  • ENGAGE  |  THURSDAY, JULY 24, 2014
    [Product] Emo Marketing: Why Is Everyone Crying?
    By making you feel better about yourself, the brand transcends mere product status and becomes a friend.”. 'It’s no secret that one of the ways into your audiences’ hearts is by actually tugging on their heartstrings. Here are a few brands using emotional marketing to get your attention. Everyone needs a hero. RealDadMoments. Pay it forward.
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Product] Paid Search & The Truven 15 Top Health Systems
    While the content is organized, the landing page is way too busy with numerous calls-to-action (for different goals), no phone number, and advertising to other Mayo Clinic services and products that are not relevant to lung cancer. Truven graded health systems all over the U.S. on quality and efficiency. Advocate Health Care. Mayo Foundation.
  • CRIMSON MARKETING  |  THURSDAY, JULY 24, 2014
    [Product] From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]
    CMOs and Marketing VPs need to step up and take responsibility for revenue production. 'The days of marketing as a necessary cost center are numbered. Today, marketers must demonstrate how marketing will contribute to the company’s top-line revenue growth, or be prepared to change careers.      . Get your marketing analytics in place.
  • HINGE MARKETING  |  THURSDAY, JULY 24, 2014
    [Product] How to Create Compelling Technology Client Case Stories
    Get specific about those results—you improved their productivity by 20% or saved them $25,000 per year—your audience will find quantitative results more compelling than softer details. 'Having a good reputation is key to having a successful brand, especially in the technology industry. Show what you can do. Approach them.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Product] Foursquare Unbundles; Appeals to an Audience Exhausted by Social
    Jon Steinback, Foursquare’s VP of product experience, hones in on this “fundamental shift” in mobile app use: "We were born in mobile but we were born in this idea that each mobile app was kind of like a web property bundled up for mobile … And as mobile usage has broadened and evolved you get individual experiences instead. Apps Get Focused.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Product] Foursquare Unbundles; Appeals to a Audience Exhausted by Social
    Jon Steinback, Foursquare’s VP of product experience, hones in on this “fundamental shift” in mobile app use: "We were born in mobile but we were born in this idea that each mobile app was kind of like a web property bundled up for mobile … And as mobile usage has broadened and evolved you get individual experiences instead. Apps Get Focused.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Product] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    FollowerWonk is a product developed by Moz that allows users to search Twitter profiles or bios to help identify influencers by a specific keyword or keyword phrase. When Do they display product pages? 'We’ve all heard it: “If a tree falls in the forest and nobody is around, does it still make a sound?” FollowerWonk. BuzzSumo. Keyhole.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 24, 2014
    [Product] Market Basket Employee Protest – Why Values Matter
    Changing product mix — Although Market Basket is staunchly “New England” and offers very little in the way of “frills,” the company has done an excellent job of listening to customers. While you’ll find aisles of typical food products, you’ll also find a great selection of organic food and produce.
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 24, 2014
    [Product] Why Willy Wonka Should Not Be Your Business Model
    Willy Wonka was lucky enough to be the market leader by just having a great product, but he could have cornered the market if he had taken the extra step to talk to his customers. 'It’s important to get a few of the obvious things out of the way first: 1) Willy Wonka = the 70’s Gene Wilder version of the Roald Dahl book.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 24, 2014
    [Product] Digital Coupons Drive Sales [Infographic]
    Groceries, personal care products, and dining are the most popular coupon searches, followed closely by clothing, entertainment, pets and electronics. 'Everyone loves a deal. This infographic from the folks at Vouchercloud outlines the growth in digital coupons, who’s using them and how they’re being used. The short answer is YES!
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Product] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    eBay’s biggest sin in the eyes of Google’s Panda update was offering lots of extremely thin content pages, frequently with few product details. Prioritize your most important product pages. And you know which of your product pages are most popular, right? Handle “out of stock” product pages properly.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Product] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    In his book, Jonah Berger explains how and why certain things catch on, which can help you not only understand trends better, but also employ these tactics to make your own product catch on. 'Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. Highly Recommended.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Product] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    Landing pages and product pages target this kind of search. In fact, unless you have a really, really niche product, complete SERP domination is impossible. You need to be using markup if you want to land a spot on the product carousels, produce price displays, or feature other KG information. 'Though Google gets roughly 3.5
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Product] How To Use Social Media for Recruiting Young Talent
    With LinkedIn’s new Showcase Pages, you can now highlight products and services that are most important to your business and create a following for not only your brand but individual products as well. 'A position has opened up, and you are now on the hunt to find the perfect person to fill this new opportunity. Do they exist?
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Product] E-Commerce Calls-To-Action
    We want the consumer to read the product descriptions, learn more about the merchandise or service, and ultimately be so convinced that it is exactly what they have been looking for they take the plunge right then and there. This gives access to potential customers to entice with discounts or notices about the newest products or services.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Product] 72% of People Who Complain on Twitter Expect a Response Within an Hour
    21% wouldn''t recommend the company''s products/services. 34% of people buy more of the company''s products. 'Turns out people have some pretty high standards when it comes to Twitter response time. Especially when they''ve got a bone to pick with your brand. Impatient little bunch, eh? Still, this is fascinating data. Tweet This ).
  • BIZNOLOGY  |  WEDNESDAY, JULY 23, 2014
    [Product] Fresh Insights in Selling to SMBs
    These buyers trust their peers more than any other information source, across the spectrum from awareness, to researching product details, to the buying decision. They still rely on trade shows and events for product information–second only to peers and colleagues. SMB is where there’s enough volume to do plenty of testing.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 23, 2014
    [Product] 4 Picture-Perfect Photo Editing Tools
    We asked Tom Clarke , a commercial product photographer, to help us come up with a list of picture-perfect photo editing tools. 'Nothing makes an email, social or blog post, or any marketing materials pop like a picture. To promote your business, you want images that stand out. You want pizzazz. Paint.NET. PhoXo. Photoshop Elements. Exposure.
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Product] 9 Pillars for a Killer Content Marketing Strategy
    To expand the reach of your products or services, the content you deploy must be interesting and relevant. For example, if you sell a culinary product, the content could reflect the many meals that could be prepared using it. Everything from the quality of your products to the production of your content should be reliable.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 23, 2014
    [Product] B-to-B Marketers: Are You Utilizing SlideShare?
    New products with features and benefits. 'When we think of utilizing social media in the marketing mix,  SlideShare is probably the most overlooked and underutilized tool. There are over 60 million unique visitors a month to SlideShare sites with over 215 million page views. General positioning   Power Point on what makes you different.
  • NUSPARK  |  WEDNESDAY, JULY 23, 2014
    [Product] The benefits of outsourcing telemarketing as part of your demand gen program
    'A Demand gen or Demand Generation program is composed of all activities and tasks that help to create, from regular leads, an awareness, acceptance and desire for your product or services. All of the many tools at your disposal should be brought to bear on this activity as marketing has changed within the last several decades.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Product] Your Customers Want to Talk to You
    It goes something like this: I have a question/problem/complaint and I would like to share that with the company that sold me the product. 'Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. We all know this game because we all play this game. Folks, bad news. a pop.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Product] The Future of Social Marketing Automation is Here (And Improving)
    So we’re halfway there when it comes to “social customer care” — but what about tracking and responding to those vast majority of mentions that don’t include your brand (or product) name? The hold up has been partly cultural and partly technological. Impressive. So why fix what’s not broken? Social Media
  • MARKETING ACTION  |  WEDNESDAY, JULY 23, 2014
    [Product] Customer Lifecycle Marketing: Reporting, Part 2
    The length of this stage, and the content deployed, is dependent on the average length of the buying cycle, the complexity of the sale, the nature of your product, and the type of buyer(s) you have. The bottom line at this stage is to generate more prospects ready to buy your product. Nurture. Which show no effect? Convert. Expand.
  • VIDYARD  |  WEDNESDAY, JULY 23, 2014
    [Product] 3 Questions You Can Ask to Become a Data-Driven Video Marketer
    The end of your explainer video could prompt a white paper download, or could lead to a set of product videos, for example – it’s up to you to build a meaningful path to conversion and video is a great way to do this as visitors on your website will consume a lot of video content if available. What’s the purpose of my video content? month?
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 22, 2014
    [Product] How a Sudden Health Issue Changes Everything = a great lesson for everyone
    A customer needed a product that we did not have on the sales floor, but we had it in the warehouse. 'Let me share my story, so that you can prepare for something unexpected like I did. In the first few months of 2014, the future looked bright indeed: I had my first keynote speech in early April. Find New Customers had a great new client.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Product] What LinkedIn’s Acquisition of Bizo Means For Marketing
    There was once a day when announcements such as this would be disruptive to customers who relied on a specific technology; now it’s just a positive extension of the reach our customers now get by leveraging a product such as Bizo. 'by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” Marketing Efficiency
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Product] Guide Campaigns in Assisted Living Marketing: A Case Study
    We’ll also expand our guide campaign strategy to encompass both product- and region-specific guides. 'Can a Guide Campaign jump-start your senior living company’s digital marketing efforts? You bet! Cut to the Chase: What Were the Results? So what’s the value in producing a Senior Living Guide? think so.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Product] Facebook Introduces “Buy” Button – What It Means for Your Biz
    The new button, which will be seen in the news feed and on business pages, will allow people on a desktop or mobile device to easily purchase a product directly from a business with a click of a button. Here’s how the new advertising product will appear on Facebook: Image courtesy of the Facebook blog. All rights reserved.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Product] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. If your business is sending out an advertisement for products or services, it needs to be completely obvious that that is the intention of the email. 'CAN-SPAM. Yikes. 1) You Don''t Let Recipients Unsubscribe. And so on.
  • ENGAGE  |  TUESDAY, JULY 22, 2014
    [Product] Clever Quizzes That Don’t Involve Cats or Celebs
    This quiz is inline with the company’s mission—and a good way to drive traffic back to the main site (and company’s products). 'Have you taken any quizzes lately? Perhaps “Which Cake are you?” on Food52.com. Or the most-shared of all time: the “Which State Do You Actually Belong In?” Don’t believe me? quiz from ServiceMax. I got pool tech.).
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 22, 2014
    [Product] 4 Big Questions to Ask When Outsourcing Inside Sales Teleprospecting
    Specialists will also have an army of advocates for their service, and are happy to provide you with client references and/or case studies specific to your industry, product or service, or perhaps even share how they solved a similar challenge to the one your company is facing. Most people''s answer would be: cost. If so, what type?
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Product] 5 Pinterest Tactics + Back-to-School = A+ Sales
    Create and pin your own content around these topics, any of your own related products or services, and/or any useful third party content. There are five different types of Rich Pins: movie, recipe, article, product and place. You don’t have to purely rely on product or stock images to reel people in on Pinterest. Target.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Product] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    'Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse. If Rita continues to download the content, she’s sent progressively more product-specific material. But on the other hand, a lengthy buying cycle means you’ll have more opportunities to communicate. Intrigued?
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Product] 23 Outstanding Social PR Guides
    'As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [Product] ? 5 Tips for Marketing in a Highly Regulated Industry
    Google and Microsoft have policies that restrict or outlaw the promotion of alcohol and tobacco products on their advertising networks, as does Facebook. 'Marketers working in highly controlled industries face multiple challenges when it comes to reaching their audiences in a personal, relevant way. It can also have a huge financial impact.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Product] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    ” They just want to see a rational explanation -- that you were doing something productive with your time, not just hanging out watching football, ya know? 'When I set out to find expertise for this post on resumes, I was surprised to find that real humans were behind it all. Humans! What Hiring Managers Definitely Care About. Length.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 21, 2014
    [Product] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
    It means regularly providing information relevant to your prospects’ needs, not because it eventually might lead to a sale, but because an informed customer base benefits everyone and encourages companies to keep their focus where it should be: marketing their brand on the strength of excellent products. Don’t Go For the Hard Sell.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Product] Vidyard Enables Marketers to Create Custom-Branded Video Channel Experiences
    'Vidyard, the global leader in video marketing solutions, today introduced Vidyard Video Hubs, a new product that enables marketers to easily create custom-branded video channels on their own corporate websites. “It is the perfect way to share multiple videos because it is Taulia-branded and works seamlessly within our website.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Product] Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer
    ” Prior to joining Vidyard, Tyler was the Chief Marketing Officer at Fixmo, a leader in mobile security and mobile device management solutions and brings 13 years of marketing, business development, ecosystem development and product management experience. Since the company’s founding in 2010, it has raised more than $8.5
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Product] Vidyard Secures $6 Million in Series A Financing
    We are now poised to grow our market leadership via world-class product integrations and a continued focus on enhancing the features that our marketers crave,” said Michael Litt, founder and CEO of Vidyard. In addition, Jill Rowley participated with a personal investment in the company. Press Releases
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Product] A 3-Step Framework for Leading a World-Class Marketing Team
    These metrics must be cross-functional to support product launches, sales pushes, and core revenue initiatives. 'The marketing landscape has undergone a powerful transformation -- one that puts consumers in charge of the messaging and content that they’re receiving. Here are five tips to help you build that type of team. Final Thoughts.
  • B2B INTERNET MARKETING STRATEGIES  |  MONDAY, JULY 21, 2014
    [Product] Total Marketing Automation: The North Star of All Marketing Engines
    Similarly, when creating a product roadmap, it helps to have a single core strategic vision as a kind of North Star that guides all of your product development decisions. 'If you’re a modern digital marketer, you know that marketing engines, not marketing campaigns , are the future of marketing. That wasn’t the case 10+ years ago.
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Product] What Every Managing Partner Needs to Know About Social Media
    Some are very productive, others a waste of time. 'As managing partners of professional services firms, social media is typically not at the top of our priority list. Growing the firm, finding top talent, deepening client relationships, yes… but social media? Not so much. In fact, I started out with a healthy dose of skepticism.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 21, 2014
    [Product] 3 Tips for Inside Sales Reps to Stay Motivated During Summer Months
    Having a tangible task list - especially one where I can cross off items when they’re completed - helps me stay on track, manage my time, and be more productive overall. In fact, taking breaks here and there, even just to walk outside in the sunny weather, is proven to vastly improve focus and productivity for prolonged periods of time.
  • ENGAGE  |  MONDAY, JULY 21, 2014
    [Product] This Week in Content: The Social Network That Pays You
    Readers just might sit down to read your 1,200 to 2,000-word feature on spa products, or I don’t know, office supplies, if you can make it interesting enough. Consider this: a social network that pays you for you content. That, and more, in this week’s content roundup. Penny for Your Pageview: The Social Network That Pays You. Mashable.
  • VIRALLY BLOG  |  MONDAY, JULY 21, 2014
    [Product] New feature – Email Notifications
    Someone who maybe is interested in learning more about your product or service. 'Its exciting getting a lead right? You want to jump on it right away like a fish on a hook right! Well with this in mind the next feature of Virally is about to Launch. Email Notifications. Anything else you would like to see? Drop us a line and let us know.
  • BIZNOLOGY  |  MONDAY, JULY 21, 2014
    [Product] 12 experts define Key Performance Indicators (KPIs)
    Sales (if products are sold on your site). 'Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure business performance. The role KPI’s play is much bigger and more important. How will you do it?
  • VERTICAL RESPONSE  |  MONDAY, JULY 21, 2014
    [Product] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    In each episode they discuss productivity, barriers and constraints at work, communication, tools, and more. 'You face unique challenges and opportunities as a small business owner, so why not tune into a podcast to help you navigate the waters and learn from other people’s successes and challenges? Back to Work. Duct Tape Marketing.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [Product] 5 Reasons to Invest in Interactive Content
    You’re competing against everyone who sells similar products and services, but you’re also competing against everyone who produces content of any type. 'Author: Dennis Shiao The first time I downloaded a white paper was in 2000. Since then, I’ve consumed more B2B content than I’ve read articles about my favorite sports teams or TV shows.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 21, 2014
    [Product] Partner Hiring and Training
    Non-productive partner companies often hire the best, but fall short at training their talent. What tends to be missing or where weak vendors or non-productive partners seem to fail, however, are in two other aspects of management’s responsibility: proper onboarding and ongoing training and development. By Ken Thoreson.
  • SALES CHALLENGER  |  MONDAY, JULY 21, 2014
    [Product] 5 Statistics Every Sales Executive Must Know
    Below are five statistics that top my list that every sales executive must know: 53% of customer loyalty is driven by a seller’s ability to deliver unique insight: In other words, a company’s brand, products and services, and price are no longer the main drivers that drive customer loyalty. An average of 5.4
  • FATHOM  |  MONDAY, JULY 21, 2014
    [Product] Laws of Marketing Power: Master the Art of Timing
    ” Market timing is the art of knowing when to offer a new product/service. product after-sales service) or contract (e.g., Once the buyer shows enough interest, the marketer’s job is nearly done: A product will sell itself. '“Law 46: Master the art of timing.” payment schedule for services).
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Product] Is Parallax to Blame for Poor SEO?
    Dan Ritzenthaler , HubSpot Product Designer and UX expert, suggests using parallax design on select parts of your pages. '"What is that, and where can I learn to do it?". That''s the first thing I thought when I first saw a site with parallax design. They''re beautiful to look at, and kind of awesome from a UX (user experience) perspective.
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Product] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    In particular, she notes that “… 80% of the companies were primarily focused on themselves, with information on products and features but little in regard to the issues their customers might be facing.”. Companies pay lip service to this reality, but then in practice pump out content that is mostly product collateral in sheep’s clothing.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Product] The Fallacy of the Lazy Millennial
    They are smart, driven, effective, work hard, they are social media savvy, productive, and like to have fun. Your best chance is to give it to the 20-something on your team, and you will see the finished product in no time at all! 'This post originally appeared on the Sales blog. To read more content like this, subscribe to Sales.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Product] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    ” Rutkin and her colleagues combine email behavioral data, product interest data, purchase data and demographic data to craft messages that resonate with specific customers. 'by Courtney Buchanan | Tweet this Marketers today swim in a sea of data. Combine data streams. “It’s like Disneyland. ” 2. Marketing Efficiency
  • WRITTENT  |  THURSDAY, JULY 17, 2014
    [Product] 17 Powerful Persuasive Writing Techniques
    Unlike addressing objections, telling the other side of the story allows you to paint a compelling picture of what life would be like without your product or service. 'Image source. Writing persuasive copy is the goal of every professional copywriter. Persuading Persuading readers to agree with you can help convert them into paying customers.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 17, 2014
    [Product] Survey: How to Get the Most Out of Brand Advocates
    To begin, we examined which of the following core tactics would most successfully encourage customers to refer a friend or colleague to use the product or service of a “brand they love”: Direct, monetary or material incentives such as discounts, free swag or gift cards. To find out, Software Advice conducted an online survey. Conclusion.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Product] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    Someone who is visiting your website for the very first time is probably much less qualified to buy from you than a visitor who has already downloaded some of your content and attended a product webinar. That sounds like a great opportunity to promote some of your more product-focused offers, like a product demo or a trial.
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Product] How Your Brand Can Avoid These 5 Social Media Mistakes
    Use it to improve your advertising, content, products or services. 'Oreo. Starbucks. Coca-Cola. Social media envy, anyone? All of these big brands are known for having a spectacular social media presence. Many of us have read about the plethora of success stories and sometimes the failed (yet brave) risks. Mistake #1: Building on rented land.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Product] Why Companies Don’t Market to Their Customers
    In one recent meeting I had, one of the operations folks said, “Let’s just hope a customer does not ask one of our reps what products they own, because we could not tell them.”. This was a significant statement that would have major impact for the organization.  If this is true, then why are so many organizations so bad at doing this? 
  • VIDYARD  |  THURSDAY, JULY 17, 2014
    [Product] How to Maximize Your Webinar Effectiveness With Proven Best Practices
    Driving awareness about a new product may involve marketing your webinar to specific user groups that are currently underserved by existing offerings. Teaching attendees best practices about your product will involve heavily marketing your webinar to internal users. 'Who doesn’t love a good webinar? According to ON24, 5.8 Maybe.
  • BIZNOLOGY  |  THURSDAY, JULY 17, 2014
    [Product] Link Building Basics: Finding link opportunities
    logos, branded imagery, graphics, product photos, etc.) 'Welcome to another installment of my link building basics series here on Biznology. In this series, we have already covered the early building blocks of a successful link building campaign – conducting a  niche analysis and performing a  site audit. Advanced search modifiers. TinEye.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 17, 2014
    [Product] Trade Shows: Are You Taking Advantage of the Media Opportunities?
    Industry trade shows are much more than just a chance to get out of the office and mingle with prospective customers, answering questions about the newest product launches, with aching feet and dry mouths. Have a worthy product introduction or key company news? 'By Rosemarie Ascherl, PR Foreman, Sonnhalter. Chances are they will be.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Product] How to Build Your Email List [GUIDE]
    If your business involves physical products that are shipped, you can even include an insert in each package with instructions on how to subscribe to your email list. But Bruchard doesn’t just use the list to sell products. 'Building a quality, responsive email list is one of the most crucial steps for effective email marketing.
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