• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Product] Quantifying the Value of Social Media Engagement in B2B Marketing
    the organization, the products, the. tweet about your industry, products, or competitors? much larger for consumer products. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. terms of use. chart is derived from the Q2 2012.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Product] Moneyball for Sales & Marketing
    geographies, for different products, in various verticals, so you can pull together the best closing content. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Product] Improving ROI with Marketing Optimization
    Expand this scenario to one with 50 products, eight. products that use simplistic rank-ordering. and Product Marketing Division at SAS. industry leaders, customers, alliances, sales, marketing and product teams to establish. product or service names are registered trademarks or trademarks of SAS Institute Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Product] Start engaging from the first click in the Customer Journey
    products and services to meet their needs. This may have nothing to do with the quality of our products/services, the competitive environment, changing. For example, it stands to reason that if we provide products for young women, we’ll know them through early. product. question or a product image. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Product] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. is a true insider -- the person behind a product or. Every time an executive presents at a conference, a thought-leader gives a lecture, a product manager gives a. to buyers as they consider your product.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Product] Closing the Loop on Social Leads
    Did they buy the product you posted on. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. So, as social.
  • SCRIPTED B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Product] The Ultimate Guide to Building a Content Marketing Team
    content production in the next year. product; in this case, kick-ass rock ‘n’. beautiful final product. What problems does your product/ service solve for customers? 2. your product and industry each day. 1 PLAYER. PLAYER THE ULTIMATE GUIDE TO. Introduction. by J.D. Peterson 1 Chapter ONE. why Build a Content Team?
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Product] Grande Guide to Social Advertising
    expanding its product suite, and it appears its next. Perceived Cost and Real Cost with Facebook The perceived cost of a Facebook Display Ad is minimal, as Facebook promotes this product as starting at mere. It offers a very targeted network of like- minded, business-focused people looking for products, services, and connections.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Product] Marketing Automation Simplified
    being inundated with product specs. routed to your sales team based on geography, industry, product interest, or other assigned business rules to alleviate. conversations rather than traditional product, feature, or company-focused pitches. provides a better understanding of what products customers are most. 22 Resources.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Product] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    products through web sites and online networks long before your salespeople get. presentations, and product demos. cycle for B2B products and services has moved online, the evolution of the web is enabling easy access to. competitive product information and peer feedback. DIGITAL BODY LANGUAGE GUIDE | 1 Digital Body.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Product] Grande Guide to Lead Scoring
    This kind of interaction is counter-productive, causing. Sales productivity, in particular, can suffer. projected shortfalls in revenue by territory, product line, and/or business unit. Infoblox increased the productivity of its telesales. white papers, product information, and customer. product. series.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Product] Grande Guide to B2B Blogging
    your product. smart content rather than slogans and product pitches. is to drive the sale of products or brand awareness. them of your products, services, and why you’re special. instance, you can advertise products or services in. your product in new or different ways, or even feature. company and products.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Product] The Demand Gen Pro's Cookbook
    RPM and Product Master who. The following recipe is a perfect dish to help: • Deliver better qualified leads to sales • Diagnose customer needs and design better solutions • Generate net new sales revenue • Improve salesperson productivity. into production. for Deltek’s corporate, field, and product. THE DEMAND GEN PRO’S.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Product] Frictionless B2B - Creating a smoother customer journey in a world of marketing potholes
    generic product experience—they want to feel an affinity for their. Products Legend BlueKai DMP Cross-Channel Marketing Social Marketing Content Marketing 6Communicate. productivity significantly. 1Frictionless B2B Creating a smoother customer journey in a world of. marketing potholes. 2Introduction Continuous. Effortless.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Product] The Ultimate Guide: Getting started with Social Selling
    looking up product and. Results: • Raised awareness of Pitney Bowes’s software products. Their new product is high value, highly disruptive, and has a. The Ultimate Guide: Getting Started. with Social Selling INTRODUCTION Digital disruption has revolutionized. the sales and marketing landscape. what to want. takes the order.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Product] A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement
    product group) all in one place.”. productive to the organization. registrations, events, and product areas. 1Targeting (That’s on target) A How-To Guide for transforming your database to support effective. segmentation and persona-driven communication and engagement. 2Are you in the market. for a chicken coop? That’s not you.*
  • THIRD AND TWO B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Product] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    end-user and product type, of course.) A better idea than 80-something percent of. create product guides. something to position product / service. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. This will.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Product] The 5 Principles of Engagement Marketing
    But in our view, your most valuable asset isn't your product, or your branding, or even your team - it's your customers Every company has the same mission: to maximize their value.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Product] Hooked: How to Build Habit-Forming Products (An Excerpt)
    Find out how successful companies create products people can’t put down
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Product] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Product] 6 Ways To Get Busy People To Answer Your Emails
    By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Product] A Step-by-Step Guide to LinkedIn's New Company Pages
    For companies, this means a more powerful way to build relationships with your target audience on LinkedIn,” said Mike Grishaver from LinkedIn's Product Management team. How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Product] Mobile Is The New Face Of Engagement
    CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Product] Does Marketing Own the Voice of the Customer?
    This report, authored by Tracy Woo and Omer Minkara , specifically examines the role that VoC plays in customer-centric product development (CCPD). This latter approach relies heavily on VoC data, and companies that are good at capturing such data are in fact 89% more likely to incorporate it in their product development efforts.
  • CINTELL  |  WEDNESDAY, FEBRUARY 10, 2016
    [Product] Live Blogging from the SiriusDecisions Forum on Operationalizing Personas
    ” “If you’re not being audience-centric, then you’re being product centric. People don’t care about your product until they figure out how it connects to their problem.”. Channel marketing can benefit from training partners with knowledge and insights about target buyers, not just the product features you’re promoting.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 10, 2016
    [Product] Social Listening: Harness Marketing Insights from Consumer Conversations
    Social to predict what’s next – more and more social is being used to find opportunities in product development or innovation. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Product] What Marketers Can Learn from Super Bowl 50
    You can have greater confidence you are providing your target audience with the message, offer, or product variation that is the best for them. 2. Get And as a marketer, participating in the Super Bowl can be your dream come true or your worst nightmare. Don’t overthrow the ball. Takeaway Tip: Test ahead of time. Get them pumped up.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Product] 10 Simple Edits That'll Instantly Improve Any Piece of Writing
    Make them say “yes” enough and they’ll get the feeling that your product or service can help solve their problem. Pronouns like “you,” “your,” and “yours” will help the reader see themselves in your copy and, consequently, in the story your product or service is trying to tell. Are you ready to edit your copy like a pro? Always have.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Product] Are marketers getting lost in the Dark Funnel?
    By Krista LaRiviere, {grow} Community Member. The buyer’s journey has twisted and turned in a way which leaves many marketers struggling to find insight from within what we call the Dark Funnel. The behavior of customers has become an evolving maze and marketers are always trying to stay one step ahead. How did this person hear about us?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Product] Leveraging Alumni to Help Drive Inquiries and Applications
    What about photos of art, ads, or products they've created on Pinterest? Nearly 80% of alumni feel positively about their alma maters. That doesn't translate to 80% of your alumni making donations to the school, but according to the same study — nearly half of non-donors do want to find ways to get more involved with their schools. Educatio
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Product] 22 Handy Slack Hacks Everyone Should Know
    Productivity featured-1 Office Life Daily Weekly TOFUA couple months ago, the HubSpot team made the switch to Slack (one of the hottest real-time messaging apps on the market). Initially, it was hard to get used to uttering phrases like "Just Slack me" or "We were Slacking" in passing. they were all just a click or two away. Dates and times.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Product] How to Write a Review in iTunes [Quick Tip]
    Comments about non-product related issues such as service and support, resellers, shipping, sales policies, other Apple partners or Apple topics not directly related to the product's features or functionality. 7) Hit "Submit.". Every time I subscribe to a new podcast or download a new app I have a moment of panic. Win-win, amirite?
  • ACT-ON  |  WEDNESDAY, FEBRUARY 10, 2016
    [Product] #SB50 Postmortem – What We Can Learn from Super Bowl Social Marketing
    Fourth and goal: As Sunday’s spectacle reinforces, social media will continue to play a pivotal part in building brands and generating awareness – as instrumental to the traction and tenor of a product as any traditional advertisement (if not more essential). If you’re anything like the 111.9 billion media impressions overall.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 10, 2016
    [Product] The Future Of Marketing In An Increasingly Ad-Free World
    While others want to continue pushing product promotion content interruptions. The future of marketing is being debated by leaders in our industry. Some see a shift to more customer-focused content marketing. Which side are you on? The post The Future Of Marketing In An Increasingly Ad-Free World appeared first on Marketing Insider Group.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Product] 9 Ways to Repurpose Content and Reach a Larger Audience
    The guide should a professional publication, comparable in production value to a piece of content they would purchase. Because we spend so much time developing great content, we really want to make sure we get the most traction out of it. You can increase that traction by repurposing your content. Look at what you have published or posted.
  • CINTELL  |  TUESDAY, FEBRUARY 9, 2016
    [Product] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    Personas are used across the entire business including in sales training, messaging, product development, customer support, executive decision making, designer inspiration, demand generation and external agency briefings. But getting to a state of persona nirvana is easier said than done. Related reading: Why Personas Fail. Using personas.
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Product] Trust Issues in the Marketing Industry: A Road Map to Rebuilding Relationships
    Only 3% of respondents said sponsored posts on social media encouraged them to try a new product. Marketers and agencies don’t trust each other – CEOs don’t trust marketers and customers don’t trust advertisements. It’s a self-perpetuating cycle that is hard to break. Fournaise Marketing Group. The McCarthy Group. Lab 42. Wrong.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Product] The Need for Leads: Why Marketing is the Perfect Wingman for Sales
    Additional training in the CRM can help both sides create a more productive system for everyone involved. Historically, the two “top guns” of customer engagement have never really seen eye-to-eye thanks to a long time rivalry fueled by their ego and perpetuated by differing metrics. The Customer Journey Has Changed Over the Years.
  • ANNUITAS  |  TUESDAY, FEBRUARY 9, 2016
    [Product] 3 Demand Generation Lessons Learned in 2015
    Whether it’s a new industry, product or technology, there are never two days alike and never a lack of things to learn. One of the best things about working as a Demand Generation consultant is that I get to constantly learn new things. also get to meet new people and build long-term relationships with my clients’ marketing and sales teams.
  • VIDYARD  |  TUESDAY, FEBRUARY 9, 2016
    [Product] What B2B Marketers Can Learn from Super Bowl 50 Ads
    While most people were busy donning their jerseys, cooking up football-shaped treats in the kitchen, and laying down the foundations of a solid easy chair butt-groove this weekend, many of us were watching the Super Bowl for some marketing inspiration. The big lesson here comes from the opportunity for interaction with your customers.
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Product] 3 Reasons To Bid On Unprofitable Keywords
    ” may entice the customer to click through to your site and learn about various differences between the two products. For products with longer sales cycles, it is essential to create touchpoints at various stages of the customer journey. The lower the CPA, the better the perceived performance. Competitive Conquesting.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Product] B2B Video Marketing Done Right
    It’s an asset in PR kits developed to promote new product launches. It is an ideal vehicle for demonstrating product capabilities, especially to dispersed audiences who can’t easily experience the product in person. The prospective buyer has no trouble visualizing themselves in a scenario with the product. Series.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 9, 2016
    [Product] 4 Elements that drive B2B direct marketing results
    Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. The start of the process is targeting who is likely to want your product or service. that you believe should be interested in your product/service. Do You Know the Basics? 1-10, 11-25, etc.)
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Product] 3 Ways to Make Your Brand Fashionable
    There’s always going to be another company that offers something similar to your product or service, so it’s important that your customers feel a strong tie to your brand. You can do this by showcasing real people (your customers) using your products. Like a closet full of clothes, what makes your brand the best choice?
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 9, 2016
    [Product] Improving Customer Relationships with Marketing Automation
    This means not only a customer that will offer a consistent source of revenue, but who will also provide valuable recommendations to help in enhancing products, and even drive new prospects to your brand by recommending your products and offering testimonials. Marketing automation can help in improving customer relationships.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 9, 2016
    [Product] Seven Things to Do with a Database of U.S. Vocational Education Programs
    If you offer a product or service that’s of use in a training program, supply these programs either through donations of your products or heavily discounted equipment, students will be more likely to use the equipment they’re familiar with from school once they get into the workforce. All you have to do is download it. Share.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Product] What to expect when you’re expecting #MarTech next month
    MEMO TO MARKETING TECH VENDORS: The Stackies are a great opportunity for you to share your own stack and show off how your product fits into the broader marketing technology ecosystem. We’re 6 weeks away from the next MarTech conference in San Francisco. If you like what you read here, please register this week to reserve your seat.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2016
    [Product] 45 Phenomenal Email and Mobile Marketing Stats
    Personalizing the subject line increases open rates for consumer products and services by 41%, versus 13% for B2B emails. For consumer products and services, personalizing email subject lines also increases transaction rates by 49%, and revenue per email by 73%. Five more key takeaways from this research: Image credit: emailmonday.
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Product] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    Your brand personality needs to resonate with how they identify with your product. In the past, your sales team reached out, in person, by phone, or email with a prospect with the aim to discuss their business problem and steer them toward the pertinent features/benefits of your product or service. That’s a great story. Volvo = safety.
  • ACTIVEDEMAND  |  MONDAY, FEBRUARY 8, 2016
    [Product] The Importance of Marketing Automation
    Marketing Intelligence includes utilizing tracking codes in social media, webpages and email to track the behavior of individuals interested in a service or product to gain a measure of intent. The Importance of Marketing Automation. websites, social media, email) and automate repetitive tasks. Get Started with ActiveDEMAND today!
  • ACTIVEDEMAND  |  MONDAY, FEBRUARY 8, 2016
    [Product] Why Marketers Shouldn’t Let Bureaucracy Stop Them From Implementing Call Tracking
    Essential programs, processes and products are being slowed because of the muddied waters created by this bureaucracy…and you know what happens when there’s too much bureaucracy? Why Marketers Shouldn’t Let Bureaucracy Stop Them From Implementing Call Tracking. Loathe it or believe in it, corporate bureaucracies are unavoidable.
  • FATHOM  |  MONDAY, FEBRUARY 8, 2016
    [Product] Why The New York Times Will Always Have Better Content Than You (If You Don’t Read This Blog)
    believe that  content marketing is so flawed today because the traditional business model does not rely on the production of great content that people care about. Your content, on the other hand, is likely focused on your product, a thinly veiled advertisement, or lukewarm and unnecessary. The New York Times is successful. Curata ).
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, FEBRUARY 8, 2016
    [Product] Marketing Engineering Services with Content
    Marketing engineering services is very different from marketing industrial products. The biggest difference is that you are selling an intangible concept as versus a physical product. The final deliverable in engineering services may be a written report but it is still not the same as selling a motor or a pump.
  • BIZIBLE  |  MONDAY, FEBRUARY 8, 2016
    [Product] The Purchasing Path: A Step By Step Guide to B2B Lead Nurturing
    Listen to your customer’s needs, and explain how your products or services will resolve their problem in a concise and relevant manner. If you’re touting the benefits of a new product line on Twitter, coordinate this with personalized emails that expound upon the specific benefits of that product as they pertain to each customer’s market.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Product] Top 5 Marketing Skills
    It’s integral that marketers understand how to leverage PR and properly measure it as part of a larger marketing strategy and event marketing campaigns related to product launches, tradeshows, and more. 4. Photo credit: by Will Lion via flickr: [link]. Content Marketing: Today every company is a media company.
  • VISUALLY  |  MONDAY, FEBRUARY 8, 2016
    [Product] 5 Things Spotify Can Teach You about Content Curation
    Takeaway : This may seem like a no-brainer, but listening to your customers’ needs is the best way to tailor your product or service to them. With a business model that allows customers to start and stop service at their leisure, Spotify is doing an amazing job of keeping them around. Lesson #2: Customize Content for Individual Users.
  • THE ROI GUY  |  MONDAY, FEBRUARY 8, 2016
    [Product] Follow Your Heart to Content Marketing Success
    We ignore it and become amazing filters of any content that is trying to sell us something" - Michael Brenner, NewsCred If promotional content really does not work, then why do 93% of marketers connect their content directly to a product or service? With 71% of buyers disconnecting because of product centric content, what are marketers to do?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 8, 2016
    [Product] Time to abandon spray-and-pray lead generation
    Ultimately, better quality leads create stronger partnerships between marketing and sales, and more productive engagement on both sides. A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. Ninety-nine percent.
  • CAPTORA  |  MONDAY, FEBRUARY 8, 2016
    [Product] Numbers You Need to Beat Your Pipeline and Productivity Goals in 2016
    Find out the next steps in this process by downloading our free eBook: The post Numbers You Need to Beat Your Pipeline and Productivity Goals in 2016 appeared first on Captora Blog. Marketers aren’t known for their affinity for mathematics. Make sure their efforts are data-driven and goal-oriented. Monthly Revenue Goal: $1M. Step 2. Step 3.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Product] The Fundamentals of Increasing Web Traffic from Social Media
    Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. And if you do, you have some copy throughout your site that was created to introduce prospects to your products and pre-sell them on the benefits.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 8, 2016
    [Product] How the Voice of the Customer Can Course-Correct Your Product Roadmap
    It was the day of the product release. Luckily, we were able to course-correct and reintroduce that filter without much fallout; however, it did teach us a valuable lesson—we needed to be able to tap into customer feedback throughout all stages of the product journey. It also helps us prioritize product releases.
  • ACT-ON  |  MONDAY, FEBRUARY 8, 2016
    [Product] 5 Steps to Increase Conversion Rates with Account-Based Marketing
    Account-based marketing is highly productive partly because it’s highly focused attention. What is account-based marketing ? As Demandbase defines ABM: “It’s a set of principles that range from…. It’s a very logical response to the growing number of people involved in making a B2B buying decision. ” Ready to take a closer look?
  • HINGE MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Product] Elements of a Successful Brand 8: Messaging
    Check your brand messages (those that speak for the entire the firm, not just a single practice or product) against the following criteria: Does your core brand message offer anything different from your competitors? A brand is a complex organism. Every brand needs a voice. In the war for customers' hearts, messaging leads the charge.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Product] Hacking Marketing: Rethinking Marketing Management in a Software World
    With these new mechanisms, the common threads between the art of customer experience (CX) in marketing and the art of user experience (UX) in product management have blossomed. Agile will allow marketing executives to have more visibility, increased productivity and higher profitability. And this is actually a really good thing.
  • HUBSPOT  |  SUNDAY, FEBRUARY 7, 2016
    [Product] 12 Sneaky Psychological Biases That Affect How You Sell
    Sales reps who know their product can benefit a prospect might fall prey to this bias by dismissing a prospect’s objections because of their expertise. Instead of insisting that the product addresses their prospect’s concern, salespeople need to act as trusted advisors. This post originally appeared on HubSpot's Sales Blog. Trust me!”.
  • VIDYARD  |  FRIDAY, FEBRUARY 5, 2016
    [Product] Video Marketing How-To: How Long Should Your Videos Be?
    Don’t go much past 5 minutes though – try to focus your videos on one aspect of your product, or bundle them based on your personas, but don’t hit people with a full 45 minute demo yet. Hello, and welcome to another episode of Video Marketing How-To! You won’t see many people getting to the end of your video unless it’s truly memorable.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 5, 2016
    [Product] Top Ways to Attract Prospects Through Social Media
    Well, 66% of consumers say that they are more likely to buy a product or service when provided with personalized offers or content! This time of year tends to be a time of reflection, when we make resolutions to build on our past successes and change our bad habits. Work on Your Personalization Efforts. Take Online Behaviours Into Account.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 5, 2016
    [Product] The most important questions to make your marketing work
    Remember, no one’s looking for your product, really. Ultimately, if you want your customers to find you—your products and services—to choose you, and to use you, you’ve got to answer their questions. Succeeding at marketing these days really isn’t that hard. Good question. Or, more often, haven’t spent near enough effort answering.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Product] How Mobile App Marketers Can Attain a 360-Degree View of Their Audience
    For instance, for an e-commerce app, are they comparing products found via the direct catalog or search feature? Author: Koustubha Deshpande These are exciting times in the mobile app industry. Increasingly, we’re hearing marketing experts talk about the importance of having a 360-degree view of your user base. What is a 360-degree view?
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 5, 2016
    [Product] 3 Big Reasons Content Marketers Must Attend B2B Events in 2016
    There are opportunities to hear case studies, learn about new technologies, hear from thought leaders, and demo products. My alarm rings. It’s 6:30 a.m. Breakfast is the usual bowl of fruit. scan my social apps to make sure I didn’t miss anything while I was sleeping and read theSkimm before cleaning up and putting on my outfit.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Product] 8 TED Talks About Work/Life Balance That'll Change the Way You Think
    You'll also learn what he thinks an "ideal day" looks like -- one balanced between family time, personal time, and productivity. 3) "Work-Life Balance: Balancing Time or Balancing Identity?" by Michelle Ryan. Everyone and their mother seems to have a strong opinion about work-life balance. and also completely unrealistic.
  • SALES ENGINE  |  FRIDAY, FEBRUARY 5, 2016
    [Product] How many leads do you actually need from marketing?
    We also looked at the four products that the company offered and segmented the inbound MQLs based on the opportunities created for each. But how do they know if those marketing efforts are having impact on the bottom line? Here’s how we figured it out: We started by looking at the total number of MQLs created over a 10-month period.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Product] 14 Content Marketing Tools to Help Your Business Grow
    Here are several of the best paid and free tools you can use to create and promote your content in the most efficient and productive manner. It is also helpful for streamlining your social media content production. Using a WordPress website to push your content, or market your products and services? Guest post by Joan Guilbert.
  • ACT-ON  |  FRIDAY, FEBRUARY 5, 2016
    [Product] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
    But what do you do when the challenges of marketing come from the strict government regulation of an intangible product – and sometimes from the very audience you’re marketing to?  . Over the course of a year, you could confront everything from executive scandal to an embarrassing product failure to a class-action lawsuit. Finance.
  • ACTIVEDEMAND  |  THURSDAY, FEBRUARY 4, 2016
    [Product] Call Tracking in 2016: What You Need to Know
    What’s more, the right products such as  ActiveDEMAND  provide advanced call routing and interactive voice response systems to qualify leads and provide more granular reporting. Call Tracking in 2016: What You Need to Know. Call tracking software attributes inbound phone calls to their sources. The Digital Advertising Factor.
  • BIZIBLE  |  THURSDAY, FEBRUARY 4, 2016
    [Product] 9 Reasons B2B Sales Teams Are Huge Fans of Marketing Attribution
    Read on, and see how B2B marketing attribution impacts the productivity of their 19-person sales team. [1] Attribution shows insights into a lead’s complete history. Now, our meetings are far more productive, since we have access to attribution data. How does attribution change how the sales team sells? We tried to close them.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 4, 2016
    [Product] Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
    This creativity will attract people to your company and product offerings. As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. Some people are prone to believe that technology is destroying creativity, particularly within the marketing department. Takeaways.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 4, 2016
    [Product] How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]
    We had a chance to speak to Eric Bisceglia , vice president of product and marketing at Attend, for more insight into the survey results. A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. HOW CRITICAL IS EVENT MANAGEMENT TECHNOLOGY TO MARKETERS?
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 4, 2016
    [Product] How B2B Companies Can Use Awards as a Marketing Strategy
    Studies show that 70% of consumers claim to look at product reviews before they make a buying decision. You can win awards for any aspect of business life – from business development to product innovation, from marketing to customer service. Awards, in any part of society, exist to show others what you are great at. Ok, I get it.
  • ION INTERACTIVE  |  THURSDAY, FEBRUARY 4, 2016
    [Product] 5 Ways to Improve Your Lead Quality
    This happens all of the time especially during leadership changes or shifts in focus/product. Lead quality is imperative to both your marketing and sales success…obviously… I mean when we put it all together, if you put junk in you are very very likely to get junk out. What does that mean? So how do we solve this problem? 1.
  • ANNUITAS  |  THURSDAY, FEBRUARY 4, 2016
    [Product] It’s More Than a Job – 3 Ways to Maximize Internships
    Author: Sydney Gordon @sydneydgordon Marketing Automation Production Associate for ANNUITAS. For the students out there…with summer slowly approaching, you know what time it is. It is time to revamp your resume, clean up your LinkedIn and Social sites, and start looking for that summer internship. Take advantage of your time with this person!
  • SALESPREDICT  |  THURSDAY, FEBRUARY 4, 2016
    [Product] How to Use Predictive Lead Scoring
    ABM is in stark contrast from mass marketing, where organizations try to sell individual products to as many new prospects as possible. 6 Ways to Make Your Marketing More Effective Using Predictive Scores. If you’re in B2B marketing, you’ve likely been hearing a lot about predictive lead scoring. Prioritize Your Lead Follow-Up. Smarketing”.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Product] Beyond Views and Downloads: Use More Advanced Content Analytics
    In this scenario (a very typical one), your visitor might read a blog post or case study, or view a product video and then continue to browse your site to further educate themselves before he reaches a positive decision and submits his details. Author: Mike Telem Do you know what your top content assets were for the last quarter?
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 4, 2016
    [Product] Content Technology: How the Medium Improves the Message
    Their music alone may carry that wow factor for many, but what really drives their product home is how they deliver it—for instance, using Google Street View to create a music video based on your childhood neighborhood, and a then-unusual live stream of one of their shows where the audience could even choose their POV of the stage. Got that?
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Product] What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement
    While lower-priced tablets from Microsoft and Google may have impacted iPad sales and open figures, it’s possible that other Apple products may be cannibalizing sales. Last year, we saw significant changes in marketing technology. But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email. Desktop. Gmail.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Product] How to Use Smart Content to Take Advertisements to the Next Level
    Work with your product managers to build data collection into the core product experience. Every publisher wants to stand out from the crowd, but the days of one-size-fits-all content creation are over. The reason why? Content marketing is a double-edged sword. But keep in mind: many consumers view these actions as noise. Media
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Product] Snow for Sale? How One Couple Built a Booming Side Business From Boston's Biggest Blizzard [Podcast]
    They needed to do something productive. It was snowing. A lot. Boston was in the midst of a blizzard -- the biggest one in recorded history. Kyle and Jessica Waring were cooped up in their apartment, and getting a little stir-crazy. but what? Then, they landed on an idea. Orders were piling up. year later, the fun hasn't stopped.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Product] Everything You Need to Know About User-Generated Content
    UGC includes: Videos your audience or anyone else creates that even reference your brand, products, or services. Say something like, “It really helps us when you tweet a photo of that new (product X). Have content that reassures visitors they can trust your site and your products. Want more content? Who doesn’t? That’s not all.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Product] 23 Account-Based Marketing Leaders to Follow on Twitter
    Christopher Engman is the CEO at Vendemore, a provider of B2B account-based marketing for companies with complex products or services. Unless you’ve been avoiding all media, you know the new, hot term within marketing departments is “account-based marketing.” And for good reason. It’s fishing with spears instead of nets. https://t.co/7DLsBxzgnO.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 3, 2016
    [Product] How to earn customer loyalty in the age of chat
    You see, an ordinary customer simply buys your products or services, likely based on price for value. logged onto chat, asked my question, and had a friendly, productive conversation with a personable Microsoft customer service agent. While I waited, I was able to work on other things and be productive. ” Wait. What?!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Product] What is the State of the Manufacturing Economy?
    In the last recession, we were held back by lack of demand for our customer’s end products. And the EPA Powerplant Rule that will increase our costs of production significantly. Yet our Short Term Industrial Production Momentum tells a very different tale. State of manufacturing Production. By Miles Free of PMPA.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Product] The Art of Being a Great Coworker: 13 Ways to Improve Your Work Relationships
    There's a lot we can learn from our coworkers, and it all starts with finding a productive way to coexist and collaborate. According to a survey on office habits conducted by the office product supplier Viking, nearly 29% of participants admitted that they find it frustrating when their colleagues are regularly late. Want more on this?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Product] 5 Critical things you need to know about Periscope now
    She is the author of the  The Product Hunt Manual  and  Tech Doodles. By Kiki Schirr, {grow} Contributing Columnist. Golberg. This month Twitter started autoplaying Periscope streams within its feed. So in anticipation of writing a best practices article for brands approaching Periscope, I interviewed Geoff Golberg. On Periscope, Geoff has 6.3
  • 3D2B  |  TUESDAY, FEBRUARY 2, 2016
    [Product] Do Emotions Matter in B2B Sales?
    Yes, B2B buyers want to know that the product they buy will have a tangible and positive impact on the company—a.k.a. CEB notes that 48% of B2B customers say they have wanted to buy a new product but have not spoken up about it because they were scared of the associated risks. “ Humans are wired to connect with each other. Why is this?
  • ACTIVEDEMAND  |  TUESDAY, FEBRUARY 2, 2016
    [Product] Getting the Benefits of Call Tracking Without Changing a Local Number
    well or poorly), and the horror stories we mentioned normally arise after poor implementations, often built into the products of local marketing solutions providers. Getting the Benefits of Call Tracking Without Changing a Local Number. Ghosts of Call Tracking Past. Call Tracking in 2016. Get Your Free Call Tracking Account.
  • FATHOM  |  TUESDAY, FEBRUARY 2, 2016
    [Product] Why Lead Quotas (and Other Vanity Metrics) are Hindering Your Long Term Growth
    It can be all too easy to think that a lead is someone who is genuinely interested in your services or products immediately after converting. Marketing is all about the long game, especially when it comes to tactics such as content marketing, SEO, and nurture. How does this make lead quotas a vanity metric? Why Lead Quotas Can Be Damaging.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Product] Digital Display Advertising Spend to Outstrip Search in 2016
    Advertisers bid on ad space that holds relevance to their brand, product, or service and use data to serve contextually-relevant ads. New research published in eMarketer indicates that investments in display advertising will exceed those for search ads in 2016. Now it has taken the lead. If you’re like most internet users , the answer is yes.
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