• CONTENTLY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Product] 4 Questions You Need to Answer Before You Create a Content Plan
    Instead, they hone in on metrics that measure how they’re building deeper relationships with consumers and influencing myriad business goals, such as “cost savings, risk and crisis management, or even productivity improvements,” according to Altimeter Group’s “A Culture of Content” report. Map to the funnel.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Product] What is Account-Based Marketing? Everything You Need to Know
    For example, say your product needs CRM data to function, if the prospective account isn’t using a CRM, you’d most likely grade them as an F. There would be no chance they purchase your product because they’d be unable to use it. Target account are all of the companies who could potentially purchase your product. Program.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Product] Who Does Google Love More: SEO or Content Marketing?
    Here’s a high-level example: A user discovers your skin care product via a search term which your product page was optimized for. That product page included a link to a guide that detailed the proper skin care regimen for women with dry skin. She purchases both through your website. Let’s dive into these bullets a little deeper.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Product] How B2B Vendors Can Generate Trust and Credibility With Their Website
    This includes: Complete contact information, an updated About section or company information, and a summary of the products and services your business offers. During this period, prospects will be evaluating your competitors’ products and solutions, researching your ratings, and looking into feedback from your previous customers.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Product] The story of Business Objects
    The product was business intelligence and I won every deal I worked. I was working for a business called Business Objects in New York City.  They are now part of IBM. They were struggling with General Electric and I asked to take it over.  They said I could. Managed GE as a global account.  GE at years end had grown by 284 percent. 
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Product] Why Video Is The Answer To Employee Communications Teams’ Prayers
    You’ll see what it can do you for your company –  you might even notice a 20-25% jump in productivity by employees who now feel more connected. This chemical helps us form empathy, leading to emotional connections, and even helps to build trust in a product or brand. What’s on your list of “Wants”? Is video on that list?
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Product] Introducing the Single Page Calculator: SnapApp September Release
    In September, the Product Team is excited to announce you can now create Single-Page Calculators within the SnapApp platform. Over the course of the month we’ve released a batch of new features for our Calculator functionality that allow you to collect information from your audience and calculate their results all on one page.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Product] New Vidyard Interactive Player Makes Videos More Engaging
    Users can add real-time pricing to videos so that it’s always up-to-date, integrate other services such as help desk ticketing software into video, overlay lead capture forms and surveys, or insert a “buy now” button directly in the player to convert customers while their full attention is on the product or service. Media Contact: Brad Hem.
  • KAPOST  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Product] Ask the Experts: Delivering a Consistent Customer Experience
    On the strategy side, you must train the marketing programs and product marketing groups to start thinking in terms of modular content. The belief is that we’re living in a world of the informed buyer, where the prospect knows about your business and products far before they fill out the Contact Sales form. Customer experience.
  • CEROS  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Product] Lessons in Design and Marketing Innovation from the Early Days of Nike
    In 1967, Onitsuka introduced the Tiger Cortez, the first production shoe designed and engineered by Bill Bowerman. With a revolutionary product and a stellar piece of informational companion content, Bill and Phil had themselves a winning formula just before the fitness boom was about to hit in the late 1960s and early 1970s.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Product] How to Speak the Same Language as Your Marketing Audience
    Maybe you have some data on who’s visiting your website and purchasing your products. Your R&D department likely uses this type of info to create products specifically for individual groups. What can your product(s)/service(s) do to address those woes? Who are you writing for? Do you know the buzzwords they use every day?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Product] How to Build a Social Media Army
    Part of this training should focus on teaching staff about your business model, all the ins and outs of the product, your content strategy and how best to engage with customers. The superheroes in Marvel Comics’ Avengers series often join forces, commonly in some sort of shiny form-fitting clothing, to defend the weak and powerless.
  • READYPULSE  |  TUESDAY, SEPTEMBER 27, 2016
    [Product] 3 Strategies to Identifying the Best Influencers for Your Brand
    The better aligned your influencers are with your vision, message, goals and products, the better chance you’ll have at running a successful campaign. Many brands will work with multiple influencers depending on the specific campaign, product or service. Recognize Topics of Influence. Vet the Influencers. Conclusion.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 27, 2016
    [Product] Facebook Live Almost Died. Now It Could Rule the Media World
    Facebook transferred him from the media partnerships team and made him a product manager for Facebook Mentions, an app that helps verified celebrities engage with their fans. Even though the product “still wasn’t in a great place,” by Lavrusik’s own admission, it got its big break. billion users. “Our U.S.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Product] Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild
    Unlike an industrial guild where businesses creating similar products or services work together, a marketing guild is a group of businesses that sell different products to the same people. regional homeowners marketing guild is comprised of businesses who sell products or services to homeowners in a specific area. Isn’t it?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2016
    [Product] How CMOs Can Make Sense of Today's Technology Landscape
    As David Johnson, Director of Product Marketing at Oracle puts it succinctly: "The context today demands being agile enough to respond to customers’ shortened sales cycles." Quick question: How many martech vendors and solutions do you think are currently available as we speak today? thousand? Perhaps even two-thousand?
  • INFER  |  TUESDAY, SEPTEMBER 27, 2016
    [Product] Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community
    Our strong business and customer results — including consistent growth in deal sizes and customers — reflect Infer’s continued commitment to creating the most scalable and advanced products, and ensuring customer success across the board.”. About Infer. Additional Resources. Learn more about Infer’s momentum on the Infer blog.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 27, 2016
    [Product] How Empathy Will Grow Your Sales and Marketing Pipeline
    So much of what we see today are product-centric claims aimed at impressing the prospect. That’s why it’s so important to get beyond the product to and speak to the end results and the feelings the buyer seeks. Empathy is not the product of survey data. Our customers aren’t saying, “We need solutions.” Put your customers first.
  • VIDYARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Product] Announcing Vidyard’s New Interactive Video Player
    So we made a deal: I keep my mouth shut until this new product is released, and he’ll let me be the first to break the news to everyone. Blog Product UpdateAnd then I got busted by our VP of Engineering, Tyler Campaigne. I was in trouble. He knew I had seen too much. Finally that day is here! Pretty incredible, right? Thanks Em!
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 27, 2016
    [Product] Exploit the hours employees spend on social media
    Instead of using that time and lost productivity to their advantage, employers are ignoring or stifling it,” said Scott Brandt , CMO at Sprout Social. When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. Like this post?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2016
    [Product] 3 Core Functionalities for Multi-Channel Marketing
    For example, a search for products and solutions may originate with a web search, leading to initial research on company or partner websites. Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. through SMS text, email, and even direct mail).
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Product] How to Make the Most of Your To-Do List: 7 Styles to Try
    They date back at least to the 1700s, as you’ll see below, and have been the subject of glee, contention , and productivity advice alike ever since. It matches some research performed by a productivity app called iDoneThis, which found that 41% of to-do items are never completed. In my family, memory is an asset. Source: Boston Globe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 27, 2016
    [Product] The One Thing That’s Better Than Knowing Your Customers
    Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. Knowing your customers is a never-ending quest for most marketers. It’s why businesses exist. However, there’s one thing that is even better than knowing your customers. And I’m going to tell you exactly what that is.
  • ACT-ON  |  TUESDAY, SEPTEMBER 27, 2016
    [Product] 9 Types of Interactive Content for Innovative Lead Gen
    Solution or Product Finders. That recommendation may include a price, or a specific product, or a recommendation for a specific service. The “ Virtual Assistant Assistant ” makes product recommendations for – you guessed it – virtual assistants. Need more leads? Need better leads? Almost all of us do. Quizzes (or Polls). Videos.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Product] 10 Pieces of Content Your Audience Really Wants to See [New Data]
    Intel creates products in the information technology and cloud computing space, but their tweets touch on how technology interacts with the rest of the world. Anyone can sign up for these interactive lessons and see the website, game, or program they’re building as they complete each module so they can see their finished product.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 27, 2016
    [Product] Five Content Marketing Tips for B2B Success
    However, this figure is not surprising when, according to the research, 93% of marketers can’t resist trying to connect their content to the product, and 70% even measure their content by the number of calls from prospects. Guest post by Mark Pinnes. Image credit: Wikimedia. It’s about quality, not frequency. Voila – marketing nirvana?!   .
  • FATHOM  |  MONDAY, SEPTEMBER 26, 2016
    [Product] Facebook vs. Google: Choosing Between Digital Advertising Giants
    So, if someone is already interested in your product, service, or brand, you may be able to capture that interest with Google Adwords. Facebook and Google. Can you think of two names more synonymous with success in the tech industry? Getting the Most Bang for Your Buck Facebook vs. Google. Google Adwords : Paid Search. Did you like this post?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 26, 2016
    [Product] The Perfect Close
    for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. The Perfect Close. -A book review-. The quality of new sales related books coming out is amazing and The Perfect Close by James Muir is another high quality book to add to your library. You can find it on Amazon.
  • BIZIBLE  |  MONDAY, SEPTEMBER 26, 2016
    [Product] How to Measure the Revenue Impact and ROI of Webinars
    Fortunately, no matter what kind of webinar you decide to have -- a thought leadership panel, a new product launch, or a deep dive on a new report -- accurate ROI can be measured. Webinars are an important component of many B2B marketing programs. Webinars are content, in which you then use other channels to promote it. Here’s how to do it.
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 26, 2016
    [Product] ScribbleLive Spark: Learn More About Your Audiences With Polls
    In ScribbleLive Engage, our real-time, interactive publishing product, you have the ability to integrate polls into all of our embeddable content experiences (which include live blogs, Q&As, social walls, content hubs, and timeline slideshows). TL;DR. Why is this? What / How. In the content studio, select ‘create poll.’.
  • KAPOST  |  MONDAY, SEPTEMBER 26, 2016
    [Product] 4 Ways Using Predictive Analytics Can Answer Your Sales Woes
    Your sales team knows which customers to approach to upsell or cross-sell new products or services. Sales becomes more efficient, proactive, and productive. 3. With 89% of B2B marketers using or planning to use predictive analytics, big data has now become an even bigger strategic asset. What’s more, those leads must then be ranked.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 26, 2016
    [Product] The simple truth about what’s driving digital next year
    Customers expect less friction in their interactions with brands and businesses and products and services at every step of their customer journey, no matter where they browse or buy. This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. hard and b.) Let’s take a look.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 26, 2016
    [Product] 5 Overlooked Features of Your LinkedIn Marketing Strategy
    Companies in service-oriented industries have an added incentive to used LinkedIn; the talent behind the company is as important as the product or service offered. LinkedIn has proven to be a winning platform for many B2B companies. Engage Your Employees. Test Your Content. LinkedIn offers metrics for organic posts, too.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Product] The Art of B2B Sales: How Sun Tzu’s Ancient Wisdom Can Help You Close More Deals Faster
    In sales, this means winning by selling the value of your product and explaining how it helps your prospects solve their problems better than anyone else’s. Tip : Use the PCSB format for presenting your product as your prospect’s solution: Problem: Here’s the challenge you’re facing. Ever meet a salesperson full of excuses?
  • HUBSPOT  |  MONDAY, SEPTEMBER 26, 2016
    [Product] How to Get People to Actually Listen to You
    In other words, we know that listening heavily correlate s with memory, which helps explain the mjor success of something like Hamilton -- it’s a musical theatre production, which really epitomizes the intersection of auditory and visual stimuli. By now, you may have heard of a musical called Hamilton. How the heck did this thing blow up?
  • ACT-ON  |  MONDAY, SEPTEMBER 26, 2016
    [Product] 5 Key Differences Between Email Marketing and Marketing Automation
    31 percent named increased sales productivity and effectiveness. In most cases, the decision will depend on the scope of your product offering, the speed of your customer journey, the extent of your content marketing, and the quantity and diversity of your leads. Your business is getting traction. Did they click a link?
  • HUBSPOT  |  MONDAY, SEPTEMBER 26, 2016
    [Product] How Networking Can Help Your Small Business Grow [Free Guide]
    From events, to making connections, to turning those awkward coffees and lunches into productive relationship building, we're confident you'll get something out of this guide. Networking is not just about meeting people, it's about meeting the right people -- the people who can help you move your business or career forward.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 26, 2016
    [Product] B2B Marketers Lose with Inbound Only Strategies
    By Amanda Dooley, Content and Product Marketing Manager at NetLine Corporation B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. Inbound marketing is an obvious and must have strategy for all corporate websites, no disagreement there; however, that is simply one piece of the pie.
  • PUREB2B  |  SUNDAY, SEPTEMBER 25, 2016
    [Product] Why Businesses Need Marketing Qualified Leads
    The result is an improvement in productivity and more sales conversions for the company. In marketing and sales, we’re always on the lookout for leads. However, not all leads are created equal. Leads that have the biggest impact on your bottom line are Marketing Qualified Leads (MQLs). But what exactly are they and what makes them so special?
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Product] Facebook, You’re Forgiven—5 Facebook Video Trends Brands Should Hit Play On
    Video stabilizing features can work—but only when you have the right video production equipment. Facebook may have admitted to significantly overestimating the average time users spent watching its videos, but that doesn’t mean marketers should disregard the social network’s massive marketing power. Marketing Video Marketing
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Product] 6 Easy Ways to Predict Content Marketing Trends
    Product Marketing Manager, Microsoft for Bing Ads, claims that the secret to trend-spotting—content marketing trends or otherwise—lies not just in search engines, but in asking search engines the right questions where your industry or particular area of curiosity is concerned. Ask the right questions. What is trending? People Watch.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 23, 2016
    [Product] Amazon’s Algorithm, and 4 Other Stories You Should Read
    Despite reportedly ordering items by total price (price + shipping), the algorithm discounts the shipping costs on Amazon or Amazon fulfilled products. Here’s what you missed while you were busy re-watching every episode of Between Two Ferns … NewCo Shift: The Third Transportation Revolution. Remember Conan O’Brien?
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Product] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    When you walk through the front door of a supermarket there’s a ton of product everywhere. Want to turn your website into a staffing ATM? With the right approach, your site can generate job orders and placements day in and day out! Video Transcript. My name is Brad Bialy. I’m from Haley Marketing Group up in Buffalo New York.
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Product] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    If your idea of blogging is constantly telling your readers how awesome your product is or how amazing your services are, you can be sure you won’t have readers for long. If you have a blog onsite, simply talking about your own products over and over isn’t going to be useful. Guest post by Eric Brantner. Blogs are hard work.
  • INFER  |  FRIDAY, SEPTEMBER 23, 2016
    [Product] #GoPredictive with Infer at Dreamforce 2016
    Veteran Infer customer, Host Analytics, will be sharing how the company uses Infer and LeanData to infuse intelligence into their sales & marketing stack, which has resulted in better alignment, increased productivity, and a big boost in revenue. We’re officially kicking off the countdown to Dreamforce 2016! See you in San Francisco!
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 23, 2016
    [Product] Socialize your videos for business development
    On-demand product demonstration videos. Brighten up your product sheet PDFs with testimonials. Video content buyers doesn’t need to be a TV production. People spend more than 100,000,000 hours every day  watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. Use Video to Activate Other Media.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 23, 2016
    [Product] SnapWrap: On Writing, Building a Team, and More!
    Over 85% of American employees admit to not feeling engaged at work, and the United States loses $500 billion per year in lost productivity every year. In the late 1970s, Pepsi ran an advertisement showing a “taste test” between its product and Coca Cola. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! .
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2016
    [Product] Voice Search Strategy: What Marketers Need to Know Now
    Voice search, as we today know it, dates back to the early 2000s, when Google first began to tinker with how voice recognition could be applied to their products. When you wear white, do you inevitably spill something all over yourself? I do. Thank goodness for voice search, am I right? That's great. Are marketers even thinking about it yet?
  • KAPOST  |  FRIDAY, SEPTEMBER 23, 2016
    [Product] This Content Marketing Stuff is Getting Complicated
    BF: So if these services are to be a paid “product,” how do they differ from the services the customer success team provides Kapost users? In this workshop, we helps teams set up a governance board including marketing team leaders and internal content consumers, e.g., sales, product, and success / services. Sales go up. Uh, wait.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2016
    [Product] Why Business Travel Is Making You Sick (And What You Can Do About It)
    Business Productivity Daily TOFUI recently read that 45% of Millennials want to travel more for business. Are they crazy? mean, I get it. Travel is an opportunity to do something different -- to have an experience. It doesn’t have to be that bad -- there are ways to stay healthy on the road. You don’t know what’s nearby. to fit in a workout.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Product] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Product] Study: How Much of Your Content Marketing Is Effective?
    products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Product] Content Methodology: A Best Practices Report
    Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. interviews Product Case studies.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 22, 2016
    [Product] What Does the Future Hold For Agencies and Marketers?
    “As the changing nature of marketing impacts product development, sales and company culture, closer collaboration between brands and agencies is becoming more important than ever.” However, as the report points out, this is just the start. ” Another significant change is the working relationships between agencies and brands.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Product] How To Increase Referral Traffic And Get More Leads
    They’ve now reached the decision stage and are comparing vendors or products. What better time to get your product or service in front of them for consideration? Most marketers have one goal in common: increasing the amount of traffic to their website. So, what is referral traffic and how can you use it to generate more leads ?
  • READYPULSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Product] Influencer Marketing: Get Up to Speed or Get Left Behind
    Building audience engagement and working with enthusiastic brand ambassadors is how brands spread their message and share news about existing and new products. Online marketing, social media and technology have changed the way we interact with each other as well as how we buy and sell products. Influencer Marketing Matters. Conclusion.
  • GREAT B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Product] Seven Simple Ways to Differentiate Your Company and Products
    My clients probably get tired of hearing me talk about the virtues of differentiation. But it’s usually better to remove […]. B2B Brand
  • BIZIBLE  |  THURSDAY, SEPTEMBER 22, 2016
    [Product] 8 Roles You Need to Build an Ace ABM Team
    This means that they might need to hone in on those personas even closer, discovering precisely which pain points, benefits, and features of a product or service will attract the specific types of individuals that make up that list. Ready to stack the deck? And all of these account-based marketers are aiming for a common target: revenue.
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Product] Keys to Containing Your Marketing Costs
    Target: modest growth with one or two product introductions. A lot of thought should go into the process of budgeting for marketing costs. How you choose to allocate funds for your marketing efforts depends on your company, industry, target audience and company goals. What growth strategy are you planning to pursue? Demand Generation.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 22, 2016
    [Product] 5 Reasons GE’s Content Goes Viral on Reddit (and Everywhere Else)
    Compared to the average farm, it was 100 times more productive per square foot. Flying 2,500 feet over Lake Michigan in a two-seater airplane, GE Reports Editor-in-Chief Tomas Kellner had some tough choices to make. Would his signal hold? Should he switch over to his DSLR camera to snap photos for the GE Reports blog? Watch it  here.) Not GE.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 22, 2016
    [Product] 8 Keyword Research Tools for Search Engine Marketing in China
    Baidu Index is a free tool to identify the search trends behind a term, product, brand, or industry. The relevant news helps companies understand the hottest topics on that specific brand, product, or search term. When I am thinking of a keyword research project, I like to think of it like fishing. Baidu Keyword Planner. Baidu Index.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 22, 2016
    [Product] 50 Facts about online consumer behavior not to ignore
    97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. 96% of consumers have searched for product information from their mobile device. 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products. ( Conductor ).
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Product] Lead Liaison Gives Customers Exactly What They Need
    Lead Liaison’s website visitor tracking product and marketing automation product will track a person’s interests while browsing and searching a company’s website. While it might be news to some, Lead Liaison’s clients already know that their marketing automation solution is tailored to fit their specific needs. Site Search.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Product] Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights
    Mike Telem, VP of Product Marketing at Marketo, will reveal best practices for ABM, based on our experience practicing it day-in and day-out. Author: Elaine Ip So much to do, so little time. If you’re in town for Dreamforce, make sure you make the most out of your time, especially if you’ll be dealing with the crazy commute. Sessions.
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Product] How to Make Your Job Descriptions More SEO-Friendly
    To prevent your description from getting advertised in the wrong place, make sure to expand your abbreviations to specify whether your “PA” job is referring to “Physician’s Assistant,” “Production Assistant,” “Personal Assistant,” or “Personal Accountant.” [The following is a guest post provided by Glassdoor.].
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Product] 4 Steps to Get Started with Marketing Automation
    Set up a behavior-based drip campaign to help your customers using your product, platform or service. Talk to your vendor’s implementation team regularly and ask questions so you’re getting the most out of your product right away. Getting new software up and running can be intimidating. We understand your pain. SET YOUR GOALS.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Product] How to Engage Your Audience Using Digital Advertising
    For anybody who's familiar with inbound marketing , you'll know that what we've discussed so far doesn't align with the fundamentals of inbound: to market your products and services to people in a more human, more helpful way. Digital advertising doesn't have the best reputation amongst consumers. Absolutely, but it's all in the execution.
  • LATTICE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Product] Making the Case for Predictive Marketing and Sales
    Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels. Many companies out there are asking, what can predictive do for me? recent webinar with SiriusDecisions Sr.
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Product] The Content Marketer’s Guide to Beating Writer’s Block
    As content marketers, we don’t have the luxury of waiting around for the magic to happen; and we definitely cannot let writer’s block – the dreaded ailment/productivity-killer – stop us from meeting the never-ending deadlines that blog posts, whitepapers, newsletters, and all of the other formats demand from us on a daily basis. Must be nice.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Product] The Need to Focus on the Buyer
    That was interesting because the product was business intelligence and the customer wanted Digital Cockpits, better known as management dashboard.  I changed my terminology to match the customer and worked closely with marketing. The world is changing fast.  million to $6.8 million. just want to help you have success too.
  • LEANDATA  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Product] Dreamforce: Is It Party Time or Closing Time?
    Using LeanData’s own campaign influence product that measures attribution, Huang identified two things: Dreamforce “blew all of the other events out of the water” as the company’s most important annual campaign activity. Invitations for Dreamforce parties are filling up inboxes across the business world. An amazing Dreamforce experience!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Product] 5 Proven Tips to Keep Leads Engaged With Retargeting
    Advertisements are show to customers who have demonstrated what we call intent, which is an action they’ve performed on an advertiser’s site that shows they’re interested in a product or service. Specific product pages (Lower-funnel): If a user has looked at a specific product offering (i.e., Showcase multiple products.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Product] Our Life in a Digital World
    Can you tell great stories about your products and services?  Great stories resonate with people, not products.  Seth Godin had a great post on the Art of Digital Marketing about the amazing things you can do with computers and artificial intelligence. But he also shares that Marketing is all about storytelling.  What do you think? 
  • VIEWPOINT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Product] Three “Lies” That Plague B2B Businesses Today (Part Three of Three)
    Deb Calvert, People First Productivity Solutions , President. There are many reasons for this, but also just as many opportunities for these groups to finally get on the same page and operate more efficiently, productively and successfully moving forward.” The Three “Lies” That Plague B2B Businesses Today Are: Cold calling is dead.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Product] High-performing Marketing Teams Are 34.4x More Likely to Be Creating Personalized Omni-channel Experiences
    In order to be as successful as you can be, it is essential that all departments within your company work together to integrate customer experience. “A unified customer experience across channels and touchpoints — whether marketing, sales, service, or even product — is more important than ever.” - Salesforce, 2016 State of Marketing.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Product] Social media strategy leaders: Tory Starr
    Her work with WGBH, the Boston-area PBS affiliate and their largest prime-time producer, includes social media consulting and support for the station’s television and radio productions. Recently it has been very focused on Facebook Live production techniques and tips; we’re working on a mobile production kit for teams to use.
  • CHIEFMARTECH  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Product] Want to learn the truth about marketing technology stacks?
    ” — here’s a sample of what the questions look like for each of the six major product groups on the marketing technology landscape. The CEB starts by showing you the categories within each of those products groups, so all participants are on the same page about what’s in a particular category. Which are easy?
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Product] The Future of Digital Marketing Strategy, According to Chatbots
    Radio stars plugged products during their programs, newspapers began to run increasingly diverse advertisements, and the first television ads were barely a decade old. It was in this climate of new technology, new markets, and new audiences that the first systematized approach to telemarketing was developed. Efficient Inhumanity. Absolutely.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Product] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned. Ogilvy & Mather Group's Vice Chairman Rory Sutherland explores the real versus perceived value of different products. Know the feeling? The solution? Podcasts. They just happen.
  • KAPOST  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Product] Ask the Experts: Implementing Change to Foster a Culture of Content and Collabortion
    At Gainsight, we build products and facilitate community for the Customer Success industry. Or, what if the user read the first page, closed it in disgust, then purchased your product anyway? “I love undergoing large-scale organizational changes,” said no one ever. Nevertheless, many content operations  need to change.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Product] Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam
    If you have arresting imagery that is really specific to your product or service, make the most of it (More on using images in your email ). Keep it relevant to the season and your product offerings, but try new things to help your brand achieve your goals! 3. Can you believe it? On Black Friday 2015, US online revenues amounted to $1.66
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Product] 5 Clever Ways to Leverage Client Feedback for More Referrals
    Using an NPS survey can help you pinpoint potential advocates and turn your client feedback channel into a referral growth engine. A Net Promoter Score is a customer loyalty metric utilized across multiple industries to measure how happy a customer is with your product or service. Just sending out a Net Promoter Score survey isn’t enough.
  • HG DATA  |  TUESDAY, SEPTEMBER 20, 2016
    [Product] How Saying No Can Lead to Yes
    So far, saying no for the past few years has paid off, and today we’re now saying yes to lots of things.  HG Data has been able to look again at how to distribute product to the mid-market with the launch of both HG Focus and HG Discovery.  It’s such a simple word, and yet it’s often the hardest word to say. We’re not being a team player.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Product] Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon
    The ability to live stream sports has been around for years. Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. 1. Last week’s Thursday Night Football game, however, was different. Though that deal does not include games.) There will be 5.5
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Product] How to Build a Content Team
    What’s more, they have to have the spine and the latitude to provide a balance against the marketing team’s urge to push products. And hey, Debbie, yesterday you were the senior brand manager. Starting Monday, you’re going to be the director of content.'” Writers. ” Editors. Multimedia. Strategists.
  • DISCOVERORG  |  TUESDAY, SEPTEMBER 20, 2016
    [Product] Get Ready for the TilLT Sales Development Challenge
    Teams focused in this area are tasked with the front-line communication required to open the eyes of prospects to the pain-point solving their product offers. Tailored Conviction & Authenticity: Make Them Believe Your Faith in the Product. Sales development is now the need-to-know skill set for growth and enterprise companies.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 20, 2016
    [Product] Selling is to hunting like marketing is to trapping
    Actually, “needs” is the wrong word for it: everyone should always be closing — or learning how to develop their networks, and learning how to speak well and compellingly about your company and your products and services. Always remember: don’t forget to keep on selling. Are you a digital PR god ? It’s 2016!
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Product] The Truth About the ROI of Online Video Ads, in 5 Charts
    So while it might be nice to brag that your Facebook video got a million views, those views still don’t tell you how many people remembered the ad or decided they wanted to buy your product. For instance, a brand may aim to get men looking at women’s cosmetic products during the holidays so they can purchase them as gifts.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2016
    [Product] Are you a Great Boss or a Not-So-Great Boss? [Infographic]
    more than $500 billion in lost productivity annually, and most of that disengagement can be traced back to poor leadership and management. Ever notice how everyone in a workplace knows who the bad boss is—except the bad boss? You could be the not-so-great boss. Disengaged employees cost the U.S. Business
  • KEO MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Product] Four Principles of Budgeting You Can Learn from Marketing Agencies
    With marketing agencies, outside influences impact the business arena, new competitive products are introduced and must be addressed and the target audience’s preferences can change practically overnight. Creating a marketing budget is a difficult task at best. But the budgeting process can be controlled. Be Decisive and Take Control.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Product] Tips on how to use LinkedIn for Better Lead Generation
    Another example is personal profiles that don’t even mention what the company or product is about. Have you ever wondered about how can you use LinkedIn for better lead generation and business. development? Brian: What inspired you to do your work with LinkedIn? Psychology and persuasion were a significant part of the curriculum.
  • PUREB2B  |  TUESDAY, SEPTEMBER 20, 2016
    [Product] Pure Incubation Makes Inc. Magazine’s 5000 List for the Third Straight Year
    Innovative tech products that accelerate the sales process and connect clients with their markets, a passion for excellence, and a dedicated, customer-centric team all combined to help Pure Incubation continue to push the envelope of excellence and growth. Pure Incubation recognized by Inc. Topsfield, MA. For the third consecutive year, Mass.-based
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Product] 4 Marketing Lessons for the Staffing Industry from Apple’s iPhone 7 Launch
    Apple was smart enough to take these major (and fixable) concerns, and turn them into exciting new features of their latest product. No doubt you’ve seen the headlines regarding Apple’s big iPhone 7 launch event, and the new features the phone will boast. You need to build up excitement before an event. Water resistance. Better photos.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 20, 2016
    [Product] Activate Your Fanbase With User-Generated Content
    UGC is simply content about your brand that is created by your business’s customers or fans, whether that content is photos, videos, product reviews, or testimonials. You aren’t the one telling your subscribers how wonderful your products or services are; real customers do it for you. Get Our Newsletter.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 20, 2016
    [Product] 3 Ways To Create Content That Converts
    No matter the question, the answer is always the same — XYZ product.                                                      *Image via livingoutli.org. It doesn’t mean it’s all about your product either. The pressures to build a solid Demand Generation Strategy that is perpetual with content marketing that converts is high. Engage?
  • VIDYARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Product] Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%
    Reltio, a data management platform that delivers reliable data, relevant insights and recommended actions, sent its first personalized video campaign to more than 10,000 contacts to build awareness and drive interest in its flagship product offering. Influitive. Example of video personalized for recipient named Katie Watson. open rate, 0.7%
  • CEROS  |  TUESDAY, SEPTEMBER 20, 2016
    [Product] UX Design & Digital Storytelling: Why Story Is Central to User Experience
    Thinking about UX through the lens of story can help us maintain a human-centered approach, move people to action, and provide much more memorable interactions with our products. The best product experiences take the user on a journey that leads somewhere they want to go. We’re not wired to respond to digital products.
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