• MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Product] Moneyball for Sales & Marketing
    geographies, for different products, in various verticals, so you can pull together the best closing content. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Product] Improving ROI with Marketing Optimization
    Expand this scenario to one with 50 products, eight. products that use simplistic rank-ordering. and Product Marketing Division at SAS. industry leaders, customers, alliances, sales, marketing and product teams to establish. product or service names are registered trademarks or trademarks of SAS Institute Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Product] Start engaging from the first click in the Customer Journey
    products and services to meet their needs. This may have nothing to do with the quality of our products/services, the competitive environment, changing. For example, it stands to reason that if we provide products for young women, we’ll know them through early. product. question or a product image. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Product] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. is a true insider -- the person behind a product or. Every time an executive presents at a conference, a thought-leader gives a lecture, a product manager gives a. to buyers as they consider your product.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Product] Closing the Loop on Social Leads
    Did they buy the product you posted on. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Product] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    end-user and product type, of course.) A better idea than 80-something percent of. create product guides. something to position product / service. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. This will.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Product] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Product] Hooked: How to Build Habit-Forming Products (An Excerpt)
    Find out how successful companies create products people can’t put down
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Product] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Product] 6 Ways To Get Busy People To Answer Your Emails
    By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Product] A Step-by-Step Guide to LinkedIn's New Company Pages
    For companies, this means a more powerful way to build relationships with your target audience on LinkedIn,” said Mike Grishaver from LinkedIn's Product Management team. How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Product] Mobile Is The New Face Of Engagement
    CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products
  • HUBSPOT  |  THURSDAY, JULY 2, 2015
    [Product] 10 Businesses With Enviable Company Cultures
    researchers say they've provided the first scientifically-controlled evidence of the link between happiness and productivity. The study found that "happy people" are about 12% more productive than "unhappy people."). If you want employees that are productive and engaged, you have to treat them right, and you have to help them grow.
  • ANNUITAS  |  THURSDAY, JULY 2, 2015
    [Product] The Problem With The Story You Are Telling
    For example, the fact that you just released a new product is not a “story” that most of your customers are going to be interested in … but I would bet that it’s the story your product marketing team is pushing you to tell. *This post first ran July 29, 2014 via the ANNUITAS blog. Write for your buyers not to game the system.
  • BIZNOLOGY  |  THURSDAY, JULY 2, 2015
    [Product] What can your B2B data do for you?
    New product simulation and testing. Data is all the rage in marketing today. Everyone is talking about it. “A carefully considered data strategy must be a CMO’s top priority,” says AdAge. Data has been called the “new oil” that fuels marketing today. But B2B marketers still struggle to get their full share of value from data. Like this post?
  • VIDYARD  |  THURSDAY, JULY 2, 2015
    [Product] Incorporating Video into Your Marketing Automation Platform
    It’s no secret that video production is more intricate and time-consuming of a process than producing content in other forms. It’s all content and it’s all telling of your prospect’s intentions when it comes to your product. The digital age is among us. And without a doubt, it’s changing how we consume content. Marketers, take note.
  • CMO ESSENTIALS  |  THURSDAY, JULY 2, 2015
    [Product] Call To Action: Close Your Buyer Journey Gaps
    Invite them to share their stories on your website, provide links to product review sites, ask for guest blog posts or hold a customer photo contest.  . Aberdeen Research shows that mapping your buyer’s journey can increase marketing investment ROI, reduce customer support costs, and shorten your sales cycle.  Stage 1: The Purchase Trigger.
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Product] A Mindset Shift for AEC Professionals
    Your website is the perfect place to showcase your project portfolio—from concept to finished product. Online marketing works. In fact, it’s often less expensive (and less time-intensive) than traditional marketing and advertising techniques alone. Your Website. Your website is a critical component of your marketing strategy.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 1, 2015
    [Product] Marketing Beyond MadTech: What Happens When The Robots Take Over?
    I’ve recently found myself bouncing between three worlds: - today’s world , where I spend my time reviewing software and helping marketers choose martech products. Since most of that discussion is currently phrased in terms of building a marketing stack, let’s call it the world of “stacktech”. madtech”.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 1, 2015
    [Product] Spark New Results from Your B2B Marketing at Mid-Year
    Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. We launched the product and were the first to offer remote data entry in the early 1990s. The most serious weakness but one that can be fixed is a product or service deficiency. Marketing can be challenging.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JULY 1, 2015
    [Product] The ABC’s of A/B Testing with Adwords
    Since most sales or product-focused employees work directly with your customers they usually have great insight. We’ve all heard Albert Einstein explain the definition of insanity as “doing the same thing over and over again and expecting different results.” Lucky for online advertisers, A/B testing in Adwords is now easier than ever.
  • BIZNOLOGY  |  WEDNESDAY, JULY 1, 2015
    [Product] Do you still need to measure brand awareness?
    Trust me, if someone buys your product, at some point they became dimly aware of you. As a marketer, I am a late bloomer. spent most of my career in technology, not doing any marketing at all until 20 years into my career, in 1998. One question pops up over and over again is: “what about brand awareness?” Like this post?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 1, 2015
    [Product] Do you Participate in LinkedIn Groups? Why not?
    It’s a great resource for product and industry knowledge, especially if you identify, join and participate in groups that share your same interests. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. LinkedIn certainly is the most popular social site for professionals with over 347 million people participating.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Product] 100 Things You Are Doing Wrong on Social Media
    You are not searching for product and brand names on Twitter. You are blogging about your products too often. You are not creating showcase pages focused on products, divisions or big ideas that connect to your LinkedIn company page. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Product] Does Your Ecommerce Attribution Model Tell the Truth?
    There, on the Facebook page, he was able to read some of the reviews for the product, both good and bad. The company got a little worried that he’d forgotten about them, so they sent a quick email nudge to make sure Chris was still interested in their products. But…does it tell the whole story? The Google Analytics Story. But wait!”
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Product] Creating a Survey? 7 Tips for Getting More Respondents
    Sharing new product or service ideas. For marketers, tracking meaningful data is key to understanding how to generate leads. Of this data, pointed feedback from prospects and customers is especially valuable. The best way to collect it? Surveys. So, why do these long, agonizing surveys persist? Why should your respondents care about that?
  • MARKETING ACTION  |  WEDNESDAY, JULY 1, 2015
    [Product] Your Email List: When Less (as in Fewer) is More (as in Results)
    Do a product satisfaction survey, or let them know that thing they bought is being closed out, so this is their last chance to buy again. As we’ve written about before, deliverability is personal. But: say you send 1,000 emails and of those you average 100 opens. Your engagement is 10%. Now your engagement score is about 13%.
  • FATHOM  |  TUESDAY, JUNE 30, 2015
    [Product] The “Art of Client Service” – 27 Things All Account Executives Should Know
    As a previous Account Executive at Fathom, I speak from experience when I say that every single one of these ideas is applicable to the agency world, especially to those who lead client accounts and are responsible for helping both clients and internal teams remain productive, successful and happy. Especially if they are not stated overtly.
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 30, 2015
    [Product] The Very First Step To Take For Better Quality B2B Sales Leads
    Number of divisions and products/services sold. Products already owned. And to further define your lead definition, think about where your prospect fits in the buying process by analyzing their BANT (Budget, Authority, Need and Timeline): Budget – can the leads afford your product or service? We listened intently. But it worked.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 30, 2015
    [Product] 8 Things Your Website Needs to Increase Traffic and Sales
    The problem: Customers get frustrated that they have to scroll through pages of products or information to find what they are looking for. mobile version. The problem: More people now access the Internet on mobile devices than personal computers, which means you’ll want your customers’ mobile visits to your website to be seamless.
  • VIEWPOINT  |  TUESDAY, JUNE 30, 2015
    [Product] Status quo, you know, is Latin for 'the mess we're in.'
    The other 25% of the questions are product related. Some questions will differ by product. This title is a quote from Ronald Reagan. The status quo—that marketing management doesn’t understand the definition of a qualified lead—is nothing new. Here’s the problem. Salespeople consistently say that they do not get enough qualified leads.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 30, 2015
    [Product] How to Use YouTube Cards to Make Your Videos More Interactive
    Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. YouTube gave marketers a great gift with the annotations feature. Author information. Jayson Duncan.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [Product] The Secret Life of a Social Media Manager
    also use this time to meet with our external partners—the platforms we use, like Hootsuite, Track Maven, GaggleAMP, and Twitter, to learn about new beta tests and product optimization strategies. Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? If you haven’t, then you should. 30AM: BUZZZZ!
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 30, 2015
    [Product] Why Distribution Needs to Charge for Their Expertise
    Traditional brick and mortar distributors can’t compete with online catalog sites on price, but what if there’s an on-site production problem? Over the years, I’ve been on several joint end-user calls where the distributor and manufacturer are going in to solve a production problem. Help him solve that.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Product] Can't Focus? 5 Ways to Overcome Distractions at Work
    And it can be stressful as heck.) To help you be more productive at work, here are five tips for how to avoid and overcome distractions at the office. The biggest mistake people make when trying to increase their productivity? That's lost time that can really cut into your productivity. Productivity Daily WeeklyTwitter?
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Product] Slack, Shopify & Tough Mudder: Business Lessons From 3 High-Growth Companies
    However, by focusing on this metric as its primary measure of value, Slack forces itself to continually make the product more useful and more engaging for its user base. Along with a great product, Shopify is often lauded for its "Terms of Service" page of all things. How can we take what we have and make it grow? But, what is Slack?
  • VERTICAL RESPONSE  |  MONDAY, JUNE 29, 2015
    [Product] A Look at Features Past, Present and Yet to Come
    Though most people reserve this type of musing for year-end , we like to take stock regularly and listen to the needs of our customers to inform product development all year round. Product Updates follow-up email logo removal new release signup form welcome emailYou may find this an odd time for reflection. It’s only July!
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Product] 5 Reasons People Say 'No Thanks' After Your SaaS Free Trial
    "We're different, there's no-one else like us in the marketplace.". "As soon as people use our product, they'll want to buy.". Our product is so good it sells itself.". Every emerging SaaS business is passionate about its product and convinced it has exactly what the market needs. Sometimes, they're right.
  • VIDYARD  |  MONDAY, JUNE 29, 2015
    [Product] [Case Study] Video and Marketing Automation Help You Better Engage, Score, and Convert Customers
    Are they watching a video for Product A or B? Are you sitting down? I’ve got something very important to tell you. You likely use a marketing automation platform to help you take your marketing efforts from “I think people are liking it” to “Wow, look at all the leads we’re engaging and deals we’re helping close!”. Where’s the dislike button?
  • BIZNOLOGY  |  MONDAY, JUNE 29, 2015
    [Product] What motivates people at work
    These small changes involved more work, but they gave people a sense of ownership and accomplishment that ultimately made the product successful. If you create meaning, pride and ownership in the work you give your employees, you will be able to increase both their productivity and their happiness. The Mountain Climber. Like this post?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Product] Why Video Is Crucial to Your Marketing Automation Strategy
    And if Jackson only watched 10% of the Product A feature video but 95% of the Product B feature video, you better bet you’d be sending him more information on Product B! Author: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. Would you know?
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Product] The 12 Weirdest (and Best) Things You Can Get For Free
    Target’s Sample Spot provides shoppers with the opportunity to receive samples of new products, although access to certain offerings is limited by zip code and age. 9) Knowledge. Freebie Depot has a massive list of the brands that will wish you a happy birthday with a free present from their product lines. So who’s right? 11) Music.
  • THE ROI GUY  |  MONDAY, JUNE 29, 2015
    [Product] For Sale, Not On Sale - The True Cost of Discounting and What to Do About It
    friend of ours often says - “My products and services are FOR sale, not ON sale”, and for good reason. Rather than focusing on the solution features/ price, it is important to spend as much time quantifying potential cost savings / avoidance, productivity / process improvements, risk avoidance and revenue growth your solution can deliver.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Product] Facebook content strategy is a time bomb for inbound marketing
    They’re not trying to generate leads for a discrete product. They're not trying to generate leads for a discrete product. You get the point. Really. Let’s take a look at some of the current marketing trends and how they might make inbound marketing much more difficult in the future. The goal of inbound marketing. Really.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Product] A Critical Look at Ecommerce CTAs: What Works and What Lacks
    An image of the product or service, some compelling copy, and a button that stands out from the rest of the CTA are all must-haves. An inspiring call-to-action is equal parts design and psychology. Prompting the desired response is never easy, especially as consumers become savvy to the tricks and tactics that online retailers use. Ecommerc
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Product] How to Answer 11 Common Marketing Questions Using Analytics
    In fact, your home page, about us page , product pages, and landing pages also play a huge role in driving conversions throughout your website. For example, if you know that before someone becomes a customer, they always look at your product page, you should make sure they see that page as early as possible in their customer journey.
  • MARKETING ACTION  |  MONDAY, JUNE 29, 2015
    [Product] SEO for Alternative Content Types, Part 5: Questions and Answers
    KEVIN: I think in general the expectation of production quality in a B2B environment tends to be higher. If the CEO would be upset at seeing a video that you produced that was below a certain level of production value, it’s probably not a good idea to do it. Do they meet a specific level of production quality or not?
  • BLUE FOCUS MARKETING  |  SUNDAY, JUNE 28, 2015
    [Product] Now Co’s are Focused on Employee Experience (EX) via @mnburgess #HR #SHRM15 #Leadership
    After all, engaged workers are happier workers—and they are also more productive. UX (User Experience)   CX (Customer Experience). EX  (Employee Experience). Last month, I had the pleasure of joining such social business luminaries as Dion Hinchcliffe (@dhinchcliffe), Kristen Ritter (@KristenRitter), Laura Grover, David C. and General Mills.
  • AVITAGE  |  SATURDAY, JUNE 27, 2015
    [Product] B2B Customer Content Operations Manifesto
    Agencies and production companies that produce good work products, and are profitable, do so by exploiting poor inputs and inefficient clients. The traditional, project-oriented, creative craftsman, content production model is outdated. […]. The custom content business is a difficult business.
  • B2B MARKETING INSIDER  |  SATURDAY, JUNE 27, 2015
    [Product] The Entrepreneur, The Compass, And The Fog
    Since all of AIRINC’s revenue came from government contracts, the team worried about long-term business sustainability. “We were convinced that we needed to create some product, something that would help break our reliance on soft money. Arthur explained that entrepreneurship is like standing in the fog with a compass. Marketing Strategy
  • CRIMSON MARKETING  |  FRIDAY, JUNE 26, 2015
    [Product] Content Mapping: Why It’s Important to Your B2B Buyer Personas
    “Creating a content map will help you align your brand and product stories with your buyer’s stages, the questions your prospects ask and their content needs and preferences.” Answer your buyer persona’s questions.  “Start to align your brand or product stories with the questions your personas ask.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 26, 2015
    [Product] How Data is Changing the Face of Television Advertising
    Editor’s Note: Today’s Post comes courtesy of Rebecca Kaykas-Wolff , Director of Product Marketing, Oracle Data Management Platform. Added, on the publisher side of the house, fewer shows are able to stand out with large audiences of their own. Click here to learn more about The Oracle Data Management Platform.
  • LEADERSHIP  |  FRIDAY, JUNE 26, 2015
    [Product] Interesting Infographics: The Power Of Brand Storytelling
    55% of people are more likely to buy your product in the future if they loved your brand story, and a full 15% may buy your product immediately. That’s just as true with branding your company, as this report from Headstream demonstrates. So what makes a good story? business audience is like any other community.
  • VIDYARD  |  FRIDAY, JUNE 26, 2015
    [Product] 3 Simple Ways to Customize A Single Video Campaign for Multiple Audiences
    These personas are segmented with similarities including pain points and product benefits, which means you don’t necessarily need 50,000 unique content pieces for a list of 50,000 prospects. The benefits of your product likely differ depending on the audience. Consumers don’t know how to personalize your messages. Splash screens.
  • BIZNOLOGY  |  FRIDAY, JUNE 26, 2015
    [Product] Five B2B marketing beliefs and trends debunked
    You must target the potential firms and individuals who can or should purchase your product or service and go get them. First a disclaimer – I’m an “old” salesperson!  Old in the number of years on planet earth–and also old as in years ago, I began my career in the chemical and plastics industry selling and managing salespeople.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 26, 2015
    [Product] Carlos Abler is Changing Culture with Content on the Content Pros Podcast
    It flows through every single touch point that exists between a customer and an organization, including all the various functions, products and applications.” You may think you know what it’s like to be in charge of content for a large enterprise, but Carlos Abler will prove you wrong every time.
  • WRITING ON THE WEB  |  FRIDAY, JUNE 26, 2015
    [Product] Social Proof: Why It’s So Important
    Customer ratings and reviews are one of the ways we decide and choose to buy products online. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Why is social proof so important when writing on the web? What sealed the deal? How often?
  • WRITING ON THE WEB  |  FRIDAY, JUNE 26, 2015
    [Product] Social Proof: If You’re Not Using It, You’re Losing Sales
    Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Why is social proof so important when writing on the web?
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Product] 7 Creative Content Ideas for Your Ecommerce Site
    Big brands realize they need so much more than a picture and description to sell products. Again, visitors can see that real people love the products and want to share their experiences. What better way to show their products in a real setting on real people? Woot.com Product Descriptions. JackThreads Blog. Ecommerce
  • MARKETING ACTION  |  FRIDAY, JUNE 26, 2015
    [Product] Thinking About Adopting Marketing Automation? Here’s a Quick Start Guide
    And check out our own consulting and production services to find the help you need to create assets and manage campaigns. 4. Chances are, if you’re considering adopting marketing automation, you’re a very busy person. You wouldn’t do it if you didn’t need to. Get Organized. You can build your programs up and out as you learn by doing. 2.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 25, 2015
    [Product] Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.
    Existing recommendation engines and predictive models can easily tell you which content a person is most likely to pick or which product they are most likely to buy. The first of these, MPI Max$ell, was introduced in 1984; other major products included OKRA Marketing (1986), Customer Insight (1987), and Harte-Hanks P/CIS (1988).
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Product] A New Visualization of Today's Marketing Technology Solutions
    That landscape model feels like you're building and showing products to an IT buyer.". This reduced the total number of products and companies in the database by a pretty significant amount. Inbound Marketing Management Productivity DailyBut the problem with sources like these is that feedback is scattered. Image Credit: Radius.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Product] How to Unsend an Email in Gmail [Quick Tip]
    Productivity Office Life DailyEver wish you could unsend an email? can't tell you how many times I've hit "Send" only to discover a silly spelling or grammar mistake. Well, I have some good news for you. If you use Gmail, now you can unsend emails up to 30 seconds after you hit "Send.". Here's what you need to do. Image Credit: giphy.com.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 25, 2015
    [Product] New Automatic Follow-Up Emails + More New Features
    These are the latest options we added to the drag and drop email editor: Image group – Add two images side-by-side to showcase your products or services. Product Updates Email editor New featuresOur most recent release is all about top customer-requested features and enhancements. Follow-Up Emails. Email Editor Updates.
  • VIDYARD  |  THURSDAY, JUNE 25, 2015
    [Product] Why Video and Visual Marketing is Everyone’s New Best Friend
    They also make those popular videos that get passed around the Internet like miniature Hollywood productions. But eventually you’ll want to explore a range of possibilities, including customer testimonials, weekly podcasts, product demos, influencer interviews, major announcements and even holiday greetings. But B2C doesn’t own video.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 25, 2015
    [Product] Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit
    In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” He adds that, in today’s consumer-centric landscape, it’s crucial for marketers to “move beyond product narrative and transform content marketing to address customers’ wants and needs.”. What in particular stood out to you?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Product] Content Marketing That Converts
    Marketing materials that talk about your products and services. Because they don’t care about you or your products. How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. The World Has Changed. Marketing has a marketing problem.
  • HINGE MARKETING  |  THURSDAY, JUNE 25, 2015
    [Product] Are Your Employees Advocates for Your Firm?
    Employee advocacy is an especially opportune approach for professional services as expertise is our product. Today, your firm’s transparency and perceived authenticity matter more than ever. Buyers and industry influencers want to know everything there is to know about you – and they want bone-deep truth, not fluff or airy claims.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 25, 2015
    [Product] 4 Twitter Tools that Help You With Customer Service
    The increased role of social media within product marketing has however, now given buyers in the marketplace much more power to leverage over businesses, promoting consumers from being backseat drivers to co-pilots of their reputation. Twitter has fundamentally changed the way that customer service interactions take place. Twinitor.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Product] 22 of the Best TED Talks to Inspire You
    In the industrial economy when mass production developed, it was all about keeping costs low to distribute goods to as many people as possible. It's the old chicken or the egg conundrum: Does productive work make you happier, or does being happy make you more productive? and it can get kind of stale. Watch them. Not me. 13) J.K.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Product] 7 Ways To Get Customers To Love Your Brand
    Does your product just meet a need, or are they really in love with your brand? Your brand should be bigger, and more tangible than your product alone. How is it possible to become better and bigger than your services and products? If you offer individuals high quality products every time, they are going to grow to trust you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 25, 2015
    [Product] Crowdfunding 101: Testing the Waters with TeeSpring
    It seems like such an easy way to get seed funds for a new business, or to get word out about a new product. It’s best to have at least 6 weeks to prepare — raising those social media follower numbers and building hype for your product are the two main objectives. Drawing conclusions about your product.
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Product] Business Blogging as an Equalizer for Small and Medium Businesses
    Provide your readers with valuable content on topics that focus on them and their goals, rather than blowing your horn and ramming your own products or services down their throats. your product management team, executives, external influencers). Being the small kid on the block is never easy. Often, there is no time left for blogging.
  • E-QUIP  |  WEDNESDAY, JUNE 24, 2015
    [Product] 5 Steps to Building Stronger Client Relationships
    The time between projects (assuming you've won the client's trust to do another project together) can be a productive relationship building time, because it's often unexpected. What's necessary to build sustainable business success? Lasting client relationships. Imagine if you never had any repeat business. Could you survive? Highly unlikely.
  • B2B MARKETING BLOG  |  WEDNESDAY, JUNE 24, 2015
    [Product] “What exactly does your company do?” The Importance of USP in High-Tech Marketing
    Your USP may be your most valuable marketing asset, especially because your products and services are complex. W hat makes you stand out from the pack? What makes your customers ignore your competitors and come back to you again and again? It all starts with identifying your unique selling proposition (USP). Branding
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 24, 2015
    [Product] Does Modern B2B Lead Generation Really Work?
    On the Internet, the buyer can research their initial problem, possible solutions and even the seller and their products and services. According to a benchmark study by Marketo , companies with mature lead generation practices achieve better sales productivity and higher revenue growth. You may need a lead generation mindset change.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 24, 2015
    [Product] 5 Things To Consider When Writing Content For Your Website
    Make sure to use keyword-rich, descriptive link text when mentioning a service/product/or common topic. Your website’s purpose is to educate the user on what you can offer them, and convert them into customers, right? In order to do that effectively, your website’s content needs to be designed in a way that it works as an extra sales person.
  • VIDYARD  |  WEDNESDAY, JUNE 24, 2015
    [Product] Video Marketing How-To: Measure the Success of Your Video at Every Funnel Stage
    Top of funnel content is all about awareness – about your product and your industry. Finally, bottom of funnel is when they’re ready to buy, they just need to know why it’s your product they should be buying. Welcome to another episode of Video Marketing How-To! For top-of-funnel content, view counts are important.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 24, 2015
    [Product] Guide to Autoresponders Part 2: Content Offer and Survey Emails
    Both product and service-based businesses can use these two types of content offer emails. The email also includes instructions on how to write the review and a quick reference to the product that was purchased. #2. Automation takes your email marketing strategy to the next level. Content Offer Emails. Surveys and Feedback Emails.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Product] Solid Identity Data – Unlocking the Secret to Higher Marketing ROI
    Now it’s time to sit back and watch customers arrive in droves to buy your amazing product, right? The other 80% have no idea about your latest and greatest product. Author: Joe Ariganello It’s your biggest time of the year. The super bowl for your industry, and you and your team are firing on all cylinders. Wrong. You wait.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 24, 2015
    [Product] What CMOs Need to Know That Will Keep CEOs and CFOs Happy
    Structure: A market is a place where buyers and sellers come together for the purchase and sale of products and services. >>Yes, the Web is a marketplace. Information Flow : A market allows products and services to be evaluated and priced. >>Yes, the Web facilitates decisions on product offerings and their prices.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 24, 2015
    [Product] Stop Nurturing Me
    If they don’t, we have a product problem, not a nurture program problem. If they don't, we have a product problem, not a nurture program problem. By Eric Wittlake, {grow} Contributing Columnist. I’m sick of being “nurtured.” Not me. Not my career. Not my business. To insert our perspective. Your turn. Not me.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [Product] 3 Steps To Creating Content Like A Journalist
    According to Honigman, brands simply need to be as truthful as they can about the product or service they’re offering. Content marketers are not journalists. However, because of layoffs, economic circumstances, and the opportunity to expand their portfolios, many journalists have become content marketers. Step One: Finding Your Content.
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Product] 3 Ways to Make FOMO Work for Your Ecommerce Company
    It’s important to note that this warning came on the category page and not only on the product page. Old Navy provides an even clearer picture of the limited quantities, but only on the product pages themselves. See, under the CTA “Save Now,” they also let you know that the sale runs out when the products do. Ecommerce
  • LEADERSHIP  |  TUESDAY, JUNE 23, 2015
    [Product] Is Your Customer in the Driving Seat?
    It’s our job as B2B demand generation experts to create and nurture demand for our products and services. At the recent 2015 Honda Indy Toronto, cheering fans once again had the opportunity to experience the thrill and adrenalin of car racing. Let’s compare Indy car racing laps to your buyers’ journey. They can’t afford one wrong turn.
  • CRIMSON MARKETING  |  TUESDAY, JUNE 23, 2015
    [Product] Jackie Yeaney, Red Hat’s EVP Strategy & Marketing: Mad Men No More— How Marketing Has Changed
    Marketing tactics have evolved from a creativity-driven, “push” approach to a customer-driven “pull” paradigm. Buyers are not just passively consuming marketing messages—they are commenting, creating their own blogs and responding in ways that marketers cannot control. Learnings include: Don’t Sell…Engage. All-Around Accounting. Shiny, Happy People.
  • FATHOM  |  TUESDAY, JUNE 23, 2015
    [Product] Thank-You Notes: One Champion’s Secret to Sales
    Basically,  all the time : After client referrals, to strangers you chat with who express interest in your product, to people who go above and beyond for you in any service situation. I got a lot of favorable responses to last week’s blog post about the best (worst) prospecting email I’ve ever received.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 23, 2015
    [Product] The H.E.L.P. Method For Writing Business Content
    Product spec-ulated ? Don’t bore the audience with product specs; hone your writing on the information that paints the prettiest picture of your user benefitting from what you’re selling. To quote one of my favorite acts, Hall & Oates, let me just say, “ I can’t go for that…No can do.”
  • ANNUITAS  |  TUESDAY, JUNE 23, 2015
    [Product] Digital Relevance – An Interview with Ardath Albee
    So there is improvement going on. I see companies creating centralized content agencies within the enterprise to achieve consistency in the brand story that’s being told across divisions and product lines. There is never a shortage of marketing books to read. However, Technology was billed as the answer. Yet matter it does.”.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 23, 2015
    [Product] Stay The Course With Demand Generation  
    Now this is by no means an absolute, as each persons’ company and product differ, but it certainly gives you a running start. When discussing Demand Generation Strategy you should always look at all options before making a decision. Sadly this new adventurous path often leads to disaster. Bertram Lance). Do they rely heavily on Social Media?
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Product] 5 Ways to Create More Touchpoints with Email
    Your website is, of course, a great place to send them where they have the option to purchase your products and services. free product, service or the chance for customers to see their original submissions in your marketing campaigns are good examples. You have a good-sized email subscriber list. Always work to grow your email list.
  • VIEWPOINT  |  TUESDAY, JUNE 23, 2015
    [Product] Most Market Share Battles Are Lost, Not Won
    They have a great product for the industrial marketplace (construction, mining, etc.). The product pays for itself in three years and has a lifespan of ten- plus years. That is, if anyone knew about the product. The founders are not “sales” people but “product” people. No brainer right? They are not marketers either.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 23, 2015
    [Product] The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance
    Yup, I had one. I’ve also had several other Apple products, including numerous versions of the iPhone, starting with the first one in 2007, to iMacs, iPads, MacBooks, and even a few big daddy Mac Pros (You can surely see where all my disposable income goes). Do you remember the first iPod—the big white one with the clicker wheel?
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Product] How to Create Sponsored Content that Doesn't Suck
    Example : Instead of content about your product or service, think about creating how-tos around related subjects. As a publisher, your advertisers come to you with the expectation that you’re creating valuable sponsored content that brings MQLs to the table and ultimately delivers on their digital dollars spent. The dilemma? Use Anecdotes.
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Product] 7 Terrible Commercials You Wish You Could Unwatch
    Not all products are "sexy." For tips on how to create more interesting content for your not-so-sexy product or service, check out this article. 7) Mentos: Bench. It's no secret that TV commercials -- like cold calls in the middle of dinner -- are usually interruptive. and then boom -- a commercial for toothpaste hits. Alright.
  • MARKETING ACTION  |  TUESDAY, JUNE 23, 2015
    [Product] Where Content Marketing Meets Customer Experience, Part 3: Emotions, and Mobile
    It leverages the idea that if your end goal is to get somebody to buy your product or service, the starting point for that is to create a memory so that they have a brand impression. Speakers included Jamie Turner , the CEO of 60 Second Communications ; Joyce Sullivan , founder and CEO of SocMediaFin, Inc.; Just come up with a statistic.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 22, 2015
    [Product] Tealium Grows from Tag Manager to Customer Data Platform
    In fact, Tealium explicitly calls its product a CDP, using the tagline “build your own marketing cloud” to stress that it can connect systems from any vendor, not just components within a single vendor’s suite. It took me an embarrassingly long time to recognize why Tealium ’s AudienceStream is just a bit odd. Let’s step back a bit.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 22, 2015
    [Product] Trade Shows Can Work!-new idea!
    They are wasting time, space, and money. I get the fact that you need people to man the exhibit and walk people through a product demo and answer questions. for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. Trade Shows Can Work-new idea ! Shame. Really?
  • VIDYARD  |  MONDAY, JUNE 22, 2015
    [Product] Video SEO Making You Craz-EO? Try These Helpful Tips!
    Think about creating some explainer videos for your product or service; not only is it an engaging way to explain why people should want to purchase your product, these videos will also help your chances of your content appearing on top search pages. It’s serious business, and ultra-important. But only if you’re doing it well. Content.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [Product] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    Obviously, the app can be used to promote the insulation products of the manufacturer, and the app could even indicate the savings for one specific project compared to competitors. And in a next phase, the app could be linked to an online ordering system, allowing mobile ordering of products. 3. Apps are the new landing page. Great!
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