• VIDYARD  |  TUESDAY, AUGUST 30, 2016
    [Product] 17 Reasons Why Small Business Need (More) Video
    From product marketing to content creation, social posts to event presence, you name it: it’s on you. Increase the understanding of your product. Sometimes products can be complex, especially when you try and describe what your product or service does in only a few sentences on your home page. Rank higher in search.
  • LEANDATA  |  TUESDAY, AUGUST 30, 2016
    [Product] Finding the Time to Sell
    Product knowledge training. What’s really important to me is something I call ‘engaged selling time,’” said Landis, the vice president of sales productivity and chief storyteller at online file storage company Box. Doug Landis was listing all the things that can occupy the typical day of a sales rep. Administrative tasks. One-on-ones.
  • THE ROI GUY  |  TUESDAY, AUGUST 30, 2016
    [Product] Your Next Practice: Interactive Value-focused Content
    The closer the content replicates personalized expert advice and focuses not on a product-pitch, but on the value of potential solutions, the better. As B2B buyers leverage more content to help make better purchase decisions, buyer sentiment is clear: All content is not created equal. For your buyer it’s about quality over quantity.
  • HALEY MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Product] My One to Their Twenty
    They want me to help develop new and exciting products, and continue to grow in my skills and knowledge of the programming world.  This year Haley Marketing is celebrating its 20th year.  This year also marks my first with Haley Marketing.  When I started, I noticed one thing everyone at Haley Marketing had in common.  Haley News
  • KEO MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Product] Sales Enablement Best Practices
    Selling the company’s products should be a team effort; sales and marketing working together to create consistent and growing revenue streams. Marketing defines products, markets and audiences and then provides content, training, tools and external promotions to enable the sales team to have a successful meeting with prospects. 2.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 30, 2016
    [Product] Discover Marketing Technology Used by Leading Companies
    Have you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services? For example, these are the business tools used by Airbnb. Current ranking is… WordPress – website content management.
  • LEAD LIAISON  |  TUESDAY, AUGUST 30, 2016
    [Product] How to Run a Webinar: Are you Ready for a Webinar?
    Provide a discount on your product/service if they attend. This is the first installment in the series How to Run a Webinar. You’re probably reading this with the mindset that you are going to do a webinar. Executing a successful webinar can be expensive, and requires a lot of preparation. Your opt-in database or cold audience. Hot topics.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Product] How to Get Caught Up on Email After Vacation: 9 Helpful Tips
    It's good for your physical health, your mental health, and your productivity and creativity when you actually get back to work. Since mornings tend to lend fewer distractions, it'll be easier for you to crank through your emails without multitasking, which can really hurt your productivity. Productivity Office Life Daily TOFU
  • ACT-ON  |  TUESDAY, AUGUST 30, 2016
    [Product] The Rise of Virtual Reality and What It Means for B2B Marketers
    Key takeaway: Leverage VR to let prospects feel like they’re actually experiencing your products – without visiting a physical location. This is a great opportunity for B2B companies that frequently give product demos. Merrell Shoes — Launching a New Product. It wasn’t long ago that virtual reality felt like pure fiction.
  • CONTENTLY  |  MONDAY, AUGUST 29, 2016
    [Product] 5 Keys to Building a Culture of Content
    Product and research divisions can provide dynamic thought leadership. When Marriott began production on Two Bellmen , its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. Most companies are thinking about content all wrong—or at the very least, in a very limited way.
  • BIZIBLE  |  MONDAY, AUGUST 29, 2016
    [Product] Critical Elements of ABM Reporting
    These can include the researcher, prospective users of the product, and/or the decision maker within the company. Then the knowledge is passed to the decision maker who visits the product page and hops on a demo with the sales team. In B2B sales, when a deal is closed the team celebrates and announces they’ve closed a new account.
  • OPENTOPIC  |  MONDAY, AUGUST 29, 2016
    [Product] Importance Of Videos For Your Ecommerce – Digital Marketing Trends
    – Power your ecommerce with videos that leave your visitors with open mouth Although the production of high quality videos for e-commerce website can be difficult considering how expensive the equipment and specialists, no doubt that the investment may be worth much worth. Marketing - eCommerce
  • OPENTOPIC  |  MONDAY, AUGUST 29, 2016
    [Product] Manulife Goes Deep With Artificial Intelligence
    The post Manulife Goes Deep With Artificial Intelligence appeared first on Opentopic. Marketing - Financial Services
  • B2B LEAD BLOG  |  MONDAY, AUGUST 29, 2016
    [Product] 5 Dirty Little Marketing Tricks You Probably Didn’t Know
    When competing with ubiquitous brands like Walmart and Target, it’s harder for the little guys to get their products known. For small businesses and entrepreneurs, trying to gain brand recognition can feel like an uphill battle. Marketing Automation marketing automation
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 29, 2016
    [Product] Smart Marketers Will Be At Forrester’s B2B Marketing Forum (And Use Our Discount Code!)
    forrester marketing Sales Intelligence sales productivity Smarketing sponsor technologiesThere’s no doubt B2B marketing is getting harder, especially when you see stats like these: 74% of business buyers conduct more than half of their research online before making an offline purchase. More and more, […].
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Product] 8 Data-Backed Strategies to Increase Your Video's Play and Conversion Rates
    Video production is not just about making videos for awareness purposes. Whether you're hoping someone will find your website organically, sign up for a product demo, or even purchase your product -- a well strategized video can help boost your conversion rate. video that converts needs to be clear in its goal. After the Video.
  • CONTENT STANDARD  |  MONDAY, AUGUST 29, 2016
    [Product] 5 Content Marketing Trends to Plan Your 2017 Budget
    Media companies have started using live video as a way to cover major events like the RNC and DNC , the Olympics ; brands are using it to release new products, like Nissan and Chevrolet. “As far as the future, I think the production value and on-the-fly editing will mirror TV a bit more (teleprompters, lighting, better a/v tech, etc.).
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 29, 2016
    [Product] Social Media and SEO: When and How They Work Together
    You should be reporting on what conversations your audience is having about your industry, product, brand, and more on social media. Author: Nate Dame The connection between  social media marketing  and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Well, not exactly.
  • SNAPAPP  |  MONDAY, AUGUST 29, 2016
    [Product] 3 Ways to Create Customer-Driven Content
    Increasing traffic is usually a result of more content production. And gives your team the chance to showcase your product benefits. Contact customers that both love and dislike your products. Guest post by Shayla Price. Traditional marketing does not have the same effect on consumers as it once did. Focus on Content Metrics.
  • CHIEFMARTECH  |  MONDAY, AUGUST 29, 2016
    [Product] The absolutely epic Periodic Table of Marketing Signals
    While it naturally aligns with his company’s solution, I think his Marketing Signals Framework — and this absolutely epic Periodic Table of Marketing Signals — transcends their own product and is a powerful concept for marketing technlogy management. The following is a guest post by Steven Wastie , the CMO of Origami Logic. Right?
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Product] How to Tie Your Content Marketing into Your Account-Based Marketing
    Instead of one champion inside an account you’ll have several, giving your product or service continuity and your relationship with the account resilience. It can warm up targets before sales steps in, and it can help existing clients use your products and services better. Account-based marketing is having quite the run lately. It is.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 29, 2016
    [Product] How to Turn Your Blog into a Lead Generating Machine
    For instance, we’ve come a long way since the first Ford Model T production line was created. These days, many tasks can be accomplished without human intervention. We rely on machines to perform mundane tasks, allowing us to focus on more mentally challenging activities. People no longer stand on a conveyor belt to do the […].
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Product] 16 of the Most Creative Business Card Designs From Agencies
    This video production agency may get its name from a spooky folk creature , but the quality of their business card design is far from terrifying. The logo on these business cards for digital production studio Bespoke is so large, it actually wraps around from the front of the card to the back. The business card isn't dead yet.
  • THE B2B RESEARCH BLOG  |  MONDAY, AUGUST 29, 2016
    [Product] The cost of losing a customer
    Perhaps demand for their products has decreased, maybe innovations in their business mean that they now need less of what you sell, or it could be that they’ve started buying elsewhere.  We can be a bit more specific about the cost of losing a customer though. However, ignore any stats like these because they’re a red-herring.  Here’s how.
  • SCRIBBLELIVE  |  SUNDAY, AUGUST 28, 2016
    [Product] ScribbleLive Spark: Automate Content Research with Watchlists
    Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results.  The first post in the series outlined how marketers can improve their workflows using ScribbleLive Plan. Enjoy! TLDR (Too Long; Didn’t Read). The Full Story. Why Watchlists are Important. What/How.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 27, 2016
    [Product] Lessons for Your Brand from Facebook Live Video—As Told by Hashtags
    The brand held uber-exclusive launch events for new products, but let laymen in on the fun through live streams. It seems like every week something new happens on Facebook Live video. The latest major flashbulb moment was when hundreds of thousands of people tuned in to watch some dude scale Trump Tower in New York using suction cups.
  • JUNTA 42  |  SATURDAY, AUGUST 27, 2016
    [Product] This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 
    Robert’s rave: Robert was extremely encouraged by the discussion in this Harvard Business Review article, which asserts that the focus of all the customer data companies are generating should be on creating products and services that customers want to buy. This week’s show. Recorded live on August 22, 2016; Length: 59:06).
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Product] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Product] Study: How Much of Your Content Marketing Is Effective?
    products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Product] Content Methodology: A Best Practices Report
    Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. interviews Product Case studies.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 26, 2016
    [Product] Your Content Pros' Guide to Crafting the Optimal Experience
    On the surface, video content production appears to be a whole new medium that requires training, equipment, and an eye for visual art. Four top Content Pros have joined us this past month to reveal their prowess in the marketing industry. Is your website unattractive or are your customers giving your content the silent treatment?
  • OPENTOPIC  |  FRIDAY, AUGUST 26, 2016
    [Product] Become Data-Driven: 9 Data-ish Resources for Product, Growth and Marketing Professionals – In The Know
    – Become Data-Driven: 9 Data-ish Resources for Product, Growth and Marketing Professionals I sometimes hear from smaller companies that the move to a data-driven organization is a scary one, in particular, when the rubber actually hits the road (i.e. when the fun of wrangling, analyzing and interpreting actually kicks in).
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Product] No Filter: DJ Khaled and the FTC’s Snapchat Problem
    ” Sometimes, that reality show includes product placement. His product of choice? It can be difficult to tell the difference between what products he’s paid to promote and what products he organically brings up (or, more likely, wants sponsorship deals from). Apple Ciroc vodka. Source:  VH1. vGVjBttJSV.
  • CHIEFMARTECH  |  FRIDAY, AUGUST 26, 2016
    [Product] Digital transformation at the AARP, from old to new
    took a few different roles at Sabre — parent of Travelocity.com, now owned by Expedia — in strategy, product development, and marketing, where we built consumer-facing products working closely with the business and the technical team. Had your fill of millennial marketing articles lately? What is your role at AARP Services? Interview
  • BIZNOLOGY  |  FRIDAY, AUGUST 26, 2016
    [Product] 6 important data points to record on your customers
    Plus you can see how well your customers match your projected demographics when you developed the products or services you’re selling. Transactional data will also help you see what products and services aren’t resonating with your audience, so you can change focus as necessary. But what kinds of data should you collect? Gender.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 26, 2016
    [Product] What Are the Two Types of Seasonal Marketing?
    “In and out: Find the right product, click the purchase button … and be done with it.” iPhones were 67% off, and beauty products were 53% off. Good marketers know that customers respond best to brands that reach out to them in a meaningful way. What’s the Difference? Fourth & Long-Term. Short-Term Strength.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Product] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    While this does lead to the risk of catching someone in a moment when they’re not willing to consider your product or service, the likelihood is good that if your audience considers your brand a trusted name, they’ll engage. 5. When I think about digital storytelling, there are a few images that come to mind. ” 2.
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Product] 5 Content Marketing Lessons from David Ogilvy
    David Ogilvy held that the function of advertising is to sell and that successful advertising for any product is based on information about its consumer. For example, this post from Inc.com, “10 Productivity Strategies Backed by Science,” captured over 1,100 shares. Five content marketing lessons from David Ogilvy: 1. Share a lesson.
  • OPENTOPIC  |  THURSDAY, AUGUST 25, 2016
    [Product] How Important Is Lead Generation For Your Business?
    They will be able to generate leads from the right target demographic rather than from random places that have no connection with your product or. – Lead generation services are crucial to ensure that your business generates sales that will maximize profits and revenue. The post How Important Is Lead Generation For Your Business?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Product] ABM Vendor Guide: State-Based Flows to Orchestrate Account Treatments
    That was not part of many older marketing automation systems, although several vendors have now retrofitted their products to support to some degree. _ * via its Predictive Campaign integration with Eloqua. Next up in this series on ABM sub-functions described in the Raab Guide to ABM Vendors : State-Based Flows. That's no accident.
  • HALEY MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Product] You Should Want to Win First Prize, Right?
    Marketing is about driving consumers to your product – whatever that product may be. No matter the product, bringing consumers to your establishment, job board, e-shop – whatever it may be, is the most important goal to have in marketing. Humor me for a moment and pretend your staffing firm is a pizza restaurant.
  • BIZIBLE  |  THURSDAY, AUGUST 25, 2016
    [Product] What We Learned By Filming Our First B2B Case Study Video
    Confession: during our own video production process, we searched “how to get rid of background noise” and “royalty free music.”. At Bizible, we realize that customers are our best salespeople. We’ve dedicated an entire page to highlight our customer’s stories and how they’ve overcome marketing challenges by using Bizible.
  • VIEWPOINT  |  THURSDAY, AUGUST 25, 2016
    [Product] Is Your Funnel Full of Fool's Gold?
    Sales is not as productive as they need to be to meet quota, marketing is wasting its budget generating leads that don’t get followed up, and the company as a whole is not likely to meet revenue goals. In this take-it-or-leave-it scenario, nobody wins. The role of prospect development is to close the gap between marketing and sales.
  • CHIEFMARTECH  |  THURSDAY, AUGUST 25, 2016
    [Product] A Rosetta Stone of marketing technology terminology
    Our customers use our product to connect and synchronize multiple cloud systems in real-time. It was probably driven at the inception of that product by a product manager or an engineer, and the nomenclature for that system has stuck. 5. Not surprisingly, quite a few. It’s like a Rosetta Stone of martech terms!
  • CONTENTLY  |  THURSDAY, AUGUST 25, 2016
    [Product] How Carlsberg Produces Probably the Best Beer Content in the World
    Together, they are responsible for the brand’s global content strategy, working with a network of freelancers to scale production. Carlsberg has also launched a line of men’s grooming products incorporating beer that became the basis for an ad campaign, along with a beer-flavored sorbet (or, rather, #SorBeer ).
  • HALEY MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Product] Advice to my 30 Year-old Self
    However, it’s only from constantly rethinking our products and services that we have been able to adapt, evolve and grow. Being in panic mode is counter-productive. I’m a big fan of Tim Ferriss. regularly listen to his podcasts as he deconstructs world-class performance to try and see what makes people successful.
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, AUGUST 25, 2016
    [Product] The 4 Letter Word in Success
    for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. The 4 Letter Word in Success. How successful can I really be ? People ask me that all the time, my normal response is: Do you know what it takes? They possessed the will to succeed. Taste it. Visualize it. 
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 25, 2016
    [Product] Your Business Newsletter: What’s Your Brand Personality?
    David Ogilvy , the “father of advertising,” described a brand as “the intangible sum of a product’s attributes.”  It’s what and how your prospects and clients think of you, and about you. It’s emotional (it inspires a feeling – like trust) and intellectual (products and services.) It’s a part of your brand. The  gecko. The  bunny.
  • KAPOST  |  THURSDAY, AUGUST 25, 2016
    [Product] A Case for Agile: Why Agile Marketing Can Help You Realize Your Content Strategy
    During my tenure with Rally Software (now CA Technologies), I had the pleasure of working with leading “Agile” minds in the industry, receiving certifications as a Scrum Master, Agile Product Owner, and Scaled Agile Framework for large scale transformations. The outcome is a happier, more productive team that produce better results.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Product] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    Looking at a history of Google's product announcements , usability is usually at the heart of the modification. But losing SEO traffic can "crush" these companies, says HubSpot's Senior Product Marketing Manager, Marcus Andrews. Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user.
  • SNAPAPP  |  THURSDAY, AUGUST 25, 2016
    [Product] What Personality Assessments Reveal About Your Customers
    This content can be other articles, sure – or it can be product or service recommendations. Personalized product recommendations convert users to paying customers 355% better than non-personalized recommendations. There’s a reason your Facebook News Feed is full of quiz-result posts from your friends and family. Where should you live?
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Product] Why Empathy Is the Key to Being More Creative
    If the client's company isn't actually the most innovative product in the world, don't make a campaign that claims they are. 2) Co nsider the Consumer's Perspective. Not all creative insights are useful. Creativity needs to be informed by real perspectives and grounded in a real-world context. Applied Empathy. Where do they go out for fun?
  • BULLDOG SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Product] Harnessing the Power of VR and AR Part II: Applying the Technology in B2B Marketing
    For example, Pentair recently demonstrated their Hybrid Deionization (Hybrid DI) water filtration system using AR on smart tablets—more than a year before the product even entered the production phase. As a result, over 1,000 potential distributors and licensees were able to take a peek and start thinking about the product.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 24, 2016
    [Product] How giving useful ideas and secrets builds trust
    David Kelly is the founder of IDEO and one of one of the most visible product designers in the world, especially in the world of high technology. I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. talked about freely sharing ideas and helping people.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 24, 2016
    [Product] ABM Vendor Guide: Features to Look for in Target Scoring Vendors
    limits on number of models included in the base fee implementation time (for the first model) and model creation time (for subsequent models sales advisory outputs including talking points, intent indicators, product recommendations, content suggestions, etc. An ABM program can easily get started using that list.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 24, 2016
    [Product] What a Buyer Wants: Personalized Advice, Business Value and ROI
    In an increasingly crowded B2B marketplace, B2B buyers are discerning, wanting to work with vendors that don’t just blindly pitch products and talk up features, but who deeply understand their business and how the solution can help solve real challenges. It’s not enough for vendors to be familiar with their own product.
  • LEANDATA  |  WEDNESDAY, AUGUST 24, 2016
    [Product] When There’s Too Much in the Tool Box
    That’s because they’re the people who have to wade through all those products and listen to vendor pitches as they try to determine which ones will work best for their businesses. Then there’s the never-ending cycle of comparing and testing products. But these days in the B2B sales tech space, that really should never be a problem.
  • OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Product] 8 Tips for Creating an Email Newsletter Your Subscribers Will Love
    business2community.com – Running a successful business involves more than just promoting and selling a product. For your company to thrive, you must establish relationships with customers that continue after the sale. Email newsletters can help you connect with your customers. Today’s consumers are highly. Brands & Marketers
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Product] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    Workbook is the perfect stepping stone to your premium products or services so be sure to include a strong call to action at the end which clearly tells the participant how you can help them to apply their new found knowledge. Lead magnets are an effective technique for gaining a prospect's contact information. Conclusion.
  • VIDYARD  |  WEDNESDAY, AUGUST 24, 2016
    [Product] Are You a Master Video Marketer? Find Out in This 2-Minute Assessment!
    With an extensive education in marketing and digital experience, Brendan is a hands-on creative type who brings a unique combination of video production and marketing consulting skill to every client engagement. If you’re reading this post, you’re probably already using video. We’d even bet on it. But it is just the start. Start Assessment.
  • ION INTERACTIVE  |  WEDNESDAY, AUGUST 24, 2016
    [Product] Semi-Homemade Interactive Experiences
    Allowing the user to explore some additional information about your product or service while gating the assessment is a combination meant for success. BMI Calculator with Image Rotator + Easy Product Tour: See this mix-up! Adding in these kind of sections can garner interest in your product and page and reduce bounce rate.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 24, 2016
    [Product] How to select the perfect B2B data vendor
    Just use this handy checklist of criteria, organized in three categories: the data product itself, the surrounding services that will help you get the most value from the data, and the factors that suggest the vendor candidate will be a satisfactory business partner for your company. The data product. Here are some examples. Criterion.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Product] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. However, you’ll still need to create personas to identify the best products or services to cross-sell or upsell that are most relevant to each customer’s unique interests. 3. Develop
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Product] How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
    Content creators and community managers, rejoice: With only 10 seconds available per Snap, your Story won’t require the production lift that’s typical of blog posts, ebooks, or social media campaigns on other networks. With the average attention span dipping to just 8.25 What is a Snapchat Story? How to Create a Snapchat Story.
  • SNAPAPP  |  WEDNESDAY, AUGUST 24, 2016
    [Product] 3 Ways to Boost Your Sales With an ROI Calculator
    Acquity Group discovered that 94% of B2B buyers say they conduct some form of online research before purchasing a business product. An ROI calculator instantly puts a dollar value on the worth of your product or service. If you haven’t read that, go check it out. I’ll wait. Help Customers Calculate the Value of Your Solution. Voila.
  • ACT-ON  |  WEDNESDAY, AUGUST 24, 2016
    [Product] What You Need to Know About Email Feedback Loops
    Yesterday’s newsletter was all about baby care products. Working in the email marketing industry I have often heard the term “feedback loop” thrown around casually. This post is intended to give you a brief overview of what FBLs are, how they are implemented, and which Internet service providers (ISPs) offer them. How to get a FBL. Comcast.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Product] 5 Ways to Control Your Email Addiction [Infographic]
    And to make the most of your time, check out our free ebook, 27 Email Hacks That'll Make You More Productive.). Email Marketing Business Productivity Daily IGSSIf you're among the 50% of us who check email from bed when we should be sleeping, then you know: We, as a society, are completely addicted to our email. Want to kick the habit?
  • HG DATA  |  TUESDAY, AUGUST 23, 2016
    [Product] Once Upon a Time: How to Boost Your Selling Through Storytelling
    But for corporate purposes it isn’t my childhood or outdoor exploits that I recount, but an arsenal of material about 5 aspects of our business – stories about our company, our products , our customers , our competitors and our industry. There’s a saying in sales: People buy you first, then your company and then your product.
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Product] Why and Where You Should Expand Your Ecommerce Empire
    If you’ve considered expanding where you sell products, beyond your current ecommerce store, now is the time to do it. Ecommerce continues to grow in profitability as more and more consumers turn to the web for product purchases. percent. The post Why and Where You Should Expand Your Ecommerce Empire appeared first on Opentopic.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Product] Truth in Advertising Takes on the Kardashians
    When the Kardashians shill for a product on social media, a lot of people see those advertisements. If the posts don’t have a disclosure, followers may believe that the Kardashians simply like a product, even though they are actually being paid thousands of dollars to include it in their posts. Via TINA. Warner Bros.,
  • THE POINT  |  TUESDAY, AUGUST 23, 2016
    [Product] 5 Key Tips for Driving Attendance at Field Events
    Sell the event, not the product. Whatever you do, don’t waste valuable real estate trying to convince the reader how great your product is. Sell the event, not your product or service. 2. Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Be specific.
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Product] Market Research – 8 Strategies for Getting it Right, Quickly
    I had a really good conversation with a business colleague who is launching his products into a new channel, with […]. Market Research
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Product] 9 Promotional Strategies That No Longer Produce High ROI
    Show Me The 35 Best Landing Page Tips Learn a productive new promotional tactic today, and chances are it’ll be obsolete by tomorrow. In the fast-paced world of digital marketing, the “how” changes just as quickly as the who, what, where, why, and when. The businesses that don’t evolve with it get left behind.
  • SALES ENGINE  |  TUESDAY, AUGUST 23, 2016
    [Product] Feeding Sales Is a Process, Not a Project.
    Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. Intuitively, you probably know this, but because people are doing their own research about products and solutions to their problems, they don’t have to talk to sales person until they are ready to engage. Congratulations!
  • BIZNOLOGY  |  TUESDAY, AUGUST 23, 2016
    [Product] It’s normal to be bad before you’re good
    Not to mention, what you learn by yourself in a dark room doing your very own editing and post-production work on your laptop with audio or video files will make you hireable in the real world. 5) Think of it this way: every hour of bad you get out of the way now is an hour of good you have in front of you. You don’t need it.
  • PR MEETS MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Product] Top Three Common Product Demo Mistakes
    Over the years, I’ve mapped innumerable number of product demos for trade shows, events, webinars and more, working with sales, product management, and technical sales. I’ve also sat through a few product demos in my role evaluating and selecting marketing technologies. One Size Fits All. Practice. Boring Presenters.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Product] Introducing Contently Social
    Track and optimize content production and performance, based on custom metrics (found in one place). Announcements Product UpdatesIn 2016, people don’t just visit their social channels for cheap thrills. They expect high-quality, relevant information from both media and brands—and they want it fast. Tell me more, please.
  • KEO MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Product] Reach Senior Executives through Social Media
    53 percent read ratings or reviews of products. A strong online marketing program includes a healthy emphasis on social media because social media is where many people are connecting online these days. For vendor companies, this means that a plan to approach social media marketing strategically will be imperative for future results.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2016
    [Product] CALL FOR ABSTRACTS: Oracle BIWA Summit '17 - THE Big Data + Analytics + Spatial + Cloud + IoT.
    Sales promotions for products or services disguised as proposals will be eliminated. Come join hundreds of professionals with shared interests in the successful deployment of Oracle Business Intelligence, Data Warehousing, IoT and Analytical products: Cloud & Big Data. January 31 – February 2, 2017. Business Intelligence.
  • VIDYARD  |  TUESDAY, AUGUST 23, 2016
    [Product] 5 Types of Webinars You Need to Fire Up Your Webinar Program
    Just whatever you do, make sure to keep your product out of it! 3. Product Webinars. Product webinars, as I’m sure you can discern from the name, are product-centric and go over general or specific points of your products. Hands up! like the pants I’m wearing today, so I’ll be honest with you. Educational Webinars.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Product] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    These allow B2B companies to promote specific products to better market to different audiences. As shown above, Adobe has created separate LinkedIn Showcase Pages to segment their products. On the other hand, many B2B brands still struggle to engage their audience on the platform. Ernst and Young. Know What Content Resonates. Marketo.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 23, 2016
    [Product] What Does “Going Pro” Mean for Your Email Marketing?
    Consider promotions, tutorials, recommendations, reports on industry trends or research, explanations of company functions, comments on current events, FAQs, profiles of clients or employees, surveys, contests, previews of upcoming events, descriptions/photos of new products, inspiring quotes, blogs, polls, news articles, or humor.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Product] 5 Ways to Get Personal With Your Audience at Scale
    Are your target audiences properly mapped to the products and services that will be the most interesting to them? Internally, companies may focus their communications more on the product than the customer, and these two objectives often conflict with one another. Develop Messaging Categories. Targeting and Personalization b2b Consume
  • KAPOST  |  TUESDAY, AUGUST 23, 2016
    [Product] Why Product Marketing is Essential to Your B2B Organization
    Kaykas-Wolff answered “Without question, product marketing…If I were a marketer restarting my career, I would start in product marketing.”. Especially because throughout my career as a product marketer, I have explained, defended, promoted, and demonstrated the importance of product marketing. This is encouraging.
  • SCRIBBLELIVE  |  TUESDAY, AUGUST 23, 2016
    [Product] ScribbleLive Acquires Linkdex, The Enterprise SEO Platform
    Linkdex also maintains a unique author database combined with reporting and productivity tools, helping marketers earn the most value out of their content marketing efforts. We’re also excited to bring on top SEO product and engineering experts, including Matt Roberts and Martin Armstrong. There are roughly 4.75
  • CEROS  |  TUESDAY, AUGUST 23, 2016
    [Product] Q&A with Adam Katz, Creative Lead at Google Creative Lab
    always thought I had good ideas for new products or designs, but I didn’t really know how to pursue them. You work on your thesis, which is a product you want to bring to market. What were your takeaways from designing a VR product? Happy reading! Some people go to work every day to take home a paycheck. Design Inspiration
  • SNAPAPP  |  TUESDAY, AUGUST 23, 2016
    [Product] How to Build the Business Case for Purchasing Marketing Technology
    When it comes to buying marketing technology, return on investment is one of the most powerful deciding factors – DemandGen Report recently reported that among B2B buyers, “ROI remains a top consideration when selecting a new product or solution — especially as many respondents reported increased oversight from company leadership.”.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Product] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    The great thing about Google ads is that you’re capturing people searching for your product or service at a moment of heightened interest. Again, depending on your product or service, I recommend starting with a $1,000 a month minimum to test. First, nail the basics. Do you deeply understand your buyer personas ? billion expected.”.
  • CONTENTLY  |  MONDAY, AUGUST 22, 2016
    [Product] How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon
    And most people probably remember the “ America the Beautiful ” Super Bowl commercial from 2014, which showed Americans of all ages and ethnicities enjoying Coca-Cola products. Coca-Cola is often hailed for its ability to tell stories that celebrate diversity and inclusion. Full disclosure: Coca-Cola is a Contently client.).
  • HG DATA  |  MONDAY, AUGUST 22, 2016
    [Product] 5 Data Futurists to Follow on Medium Right Now
    senior designer at Uber, Erik Klimczak give readers a peek into the world of data-driven interfaces, data visualization and storytelling, and data’s role in managing complexity in product design. Long before there was Medium , people relied on clay tablets to document thoughts and theories. And what a difference 50,000 years makes. Max Galka.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Product] 3 Tips for Mastering Inbound Marketing
    Learning to innovate at the right times, communicate well and regularly, and educate your clients will help you stay “top-of-mind” as your clients search for solutions and products.  So, you’re passionate about marketing, right? There are so many theories and strategies; it’s hard to stay focused, right?  Wrong!  00p.m. and 4:00a.m.-7:00p.m.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Product] How to gain a competitive advantage through your content
    We are all looking for a competitive advantage, and if you’re fortunate enough to be selling a completely unique product from a well-known firm to a needy market, you probably don’t have to be very good at marketing to be successful. But B2B companies have found success in content marketing , and they’re upping the ante. Lots of it.
  • FATHOM  |  MONDAY, AUGUST 22, 2016
    [Product] The Value of Staying Focused on Your Audience
    your products or services) means you need to know what they want to buy, and why they want to buy it. If you can answer the following 9 questions, you’ll be headed in the very best, audience-first direction. 1 Who Buys Your Products/Services? Products/Services. That’s wildly oversimplified. It’s also true.
  • VIDYARD  |  MONDAY, AUGUST 22, 2016
    [Product] The Making of Vidyard’s New Website Product Tour Videos
    Being who we are, and believing so strongly in the power of video, we knew that video would have to be front and center in how we told our story and explained our product to our website visitors. Our previous website had included a series of videos that we refer to as our “ Product Tour ”. So how did we create this product video tour?
  • CONTENT STANDARD  |  MONDAY, AUGUST 22, 2016
    [Product] How to Tap Your Own Employees for Influencer Marketing
    From the direct inventions and innovations they bring to your products, to the communication they do on your brand’s behalf, individuals provide context for everything your company does. Who was the “convincer” in your high school? You probably know what I’m talking about. They were natural-born forces of influence.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Product] How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos
    Not This: Source: Pexels. 7) Productivity. Being productive isn’t about doing many things at once, as the photo on the left suggests -- but about focus and a clear sense of what matters. Check out this free guide for tips on how to be more productive.). That means they can be used in all sorts of campaigns.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Product] From Branding to Demand Generation
    How First Rate Uses Thought Leadership Content to Grow the Business Having the same brand since their start in 1991, First Rate knew they had to make some major changes if they were going to compete effectively and grow in today’s digital era. People were not visiting our website even though we are subject matter experts on certain topics.
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