• JUNTA 42  |  SATURDAY, JULY 30, 2016
    [Product] This Week in Content Marketing: How Brands Could Inherit the Web
    It’s now expanding into an agency , with a full array of marketing products and services. Episerver: As a digital marketer, you face both external and internal challenges — from declining organic reach on social to software issues that sap your team’s productivity. This week’s This Old Marketing example: Houghton. billion.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Product] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Product] Study: How Much of Your Content Marketing Is Effective?
    products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Product] Content Methodology: A Best Practices Report
    Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. interviews Product Case studies.
  • BIZIBLE  |  FRIDAY, JULY 29, 2016
    [Product] How We Reached $15K in MRR from Our B2B Marketing Blog
    Next to our simple ebook covers from 2014, our updated ebook covers have much higher production value. Improve the content quality and production value of ebooks and reports. Takeaway: Encourage idea sharing, work in teams during content production, and make sure that feedback is shared. What happened in September? What’s new.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Product] CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
    In developing my headline testing options for PPC landing pages, I like to generate a range of options that loosely fit within the following categories: Benefits-focused: Headlines that communicate the benefit of the product or service offering. Descriptive : Headlines that tell you what the product or service is. Desired Content.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 29, 2016
    [Product] 3 Tips to Improve Marketing Accountability
    The DMP can collect rich behavior data and attributes such as website actions, product engagements, or demographic information. Marketing accountability can be a challenging endeavor – and conquest—for organizations. Position your marketing for programmatic success. billion by 2017. That’s up from only $10.32
  • HALEY MARKETING  |  FRIDAY, JULY 29, 2016
    [Product] What’s the REAL Reason Robin Kurtz Gets So Many Party Invites?
    No; honestly, I find baking and decorating cakes a relaxing way to express my creative side. I get enjoyment from experimenting with different flavors, colors and techniques to create a unique product each time. By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! So I signed up for classes.
  • BIZNOLOGY  |  FRIDAY, JULY 29, 2016
    [Product] Is there such a thing as “too much data”?
    If you’re selling a product, this means defining your ideal customer. Who needs this product? Productivity could increase exponentially if the bulk of useful customer information is presented visually, rather than in lengthy word and number format. Is there such a thing as too much data? Know what you’re looking for.
  • SNAPAPP  |  FRIDAY, JULY 29, 2016
    [Product] Wow, There is So Much Marketing Technology
    think you take the Gold Line from Product Design, then switch to the Baby Blue Line to ride around Web Ops for a while, then three stops on Yellow Analytics and you end up… closing your laptop. Breaking: Technology Marketer Seeking Marketing Technology Map Gets Ambushed by Other Tech Maps. Because, have you noticed? legomylogo #success.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2016
    [Product] 4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns
    If your company sells products that require in-home consultations, such as window treatments, you may want to optimize your Facebook Ads towards the number of in-home appointments it generates, rather than the number of online appointment requests. They can then use these offline activities to optimize their ad campaigns and ad spend.
  • CONTENTLY  |  FRIDAY, JULY 29, 2016
    [Product] Can Accenture Take Over Advertising?
    Accenture’s content studio includes a 3,500-square-foot post-production facility where the firm has the ability to cut and edit anything from a 30-second Facebook video to a Super Bowl spot. The company offers monthly subscriptions to a box of curated products. The goal? And there are six more studios in the works. An opening.
  • KAPOST  |  FRIDAY, JULY 29, 2016
    [Product] Strategy Before Tactics: 3 Simple Steps for More Effective Content
    Build customer personas based on the type of user as well as what specific things a product or service has to offer them. It’s not easy to know where and how to allocate funds to craft an effective content strategy. Many companies continue to rely on guesswork guided by the latest trends or past successes. B2B Marketing Playbook.
  • ACT-ON  |  FRIDAY, JULY 29, 2016
    [Product] 7 SEO Tactics Most Marketers Ignore
    Here are several ways to find long tail keywords to optimize your content for: Product reviews (including Amazon book reviews). Search engine optimization has a reputation for being hard and brutally competitive. But is that really true? How many companies have even done the basics of SEO ? Ends up, not so many. Don’t believe me? Reddit.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Product] 4 Warning Signs Your Prospect Isn't Ready to Invest in Marketing
    innovation) cannot deliver new and improved products and services. Imagine yourself sitting across the table from a prospective client's CEO at a coffee shop. She’s engaged, ready to listen, and apparently in a positive state of mind. If you could ask her just one question to qualify her business for your services, what would it be?
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Product] The Brilliance Behind the Ford Barking Lot
    callout-content text=”15 Experts Spill Their Greatest B2B Video Production Advice” is_modal=”true” modal_id=”guide-15-production-tips” modal_type=”Guide” modal_form_handler=”https://go.pardot.com/l/31612/2016-01-15/5z8hwd” button=”Get the Guide”]. Incidentally, so do we!
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Product] We Want to Be The Very Best — Like No One Ever Was!
    Jeff is a man of many words, and as leader of the Product Marketing gym, he and his Ditto Carmen have to be ready for any battle with other gyms. Cam is the newest member of the Video Production Gym, and his Psyduck Jay is still getting used to all these moving pictures. We want to be the very best – like no one ever was!
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Product] Getting Started with Live Streaming
    Live streams can range from a simple talking head video featuring your charismatic CEO, to a full-fledged production featuring a dozen audio and video feeds, lighting, special effects, and cuts to commercial breaks. Although these products all have different interfaces and features, their basic capabilities are similar. These are: 1.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Product] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    15 Expert Tips for B2B Video Production. These 15 tips will help you brainstorm more creative video ideas, choose better shoot locations, learn how to scale video production on a budget, and more! Content marketers are always open to consuming more content. Well … good content. Am I right? Like a lot, a lot. So here it is! – Inc.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Product] Getting to the Heart of Customer Value and Sharing the Right Stories
    Not how you help their business ‘increase efficiency’ or ‘generate more revenue’, I’m talking about the real difference you make in the careers and lives of the individuals who made the painstaking decision to adopt your product or service? When have you felt a true sense of value from using the product or interacting with our team?”.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Product] 4 Research-Backed Ways to Infuse Online Video in Your Marketing
    Figuring out who the content is for, what they’re supposed to do or feel, and even when video’s the right choice should precede video planning and production. Combining digital marketing and video production skills in your team. Video is winning the content race. More often than not, we just can’t help ourselves from clicking play.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Product] Video Marketing How-To: Getting the Most From Your Video Production Agency
    This week we want to share a few tips for working with a video production agency, and getting the most value out of both your time and theirs. But that goes both ways — if you have a large budget, make sure you’re getting your money’s worth, and ensure you’re working with an agency that can handle that kind of production.
  • BULLDOG SOLUTIONS  |  THURSDAY, JULY 28, 2016
    [Product] Take Your Data from Dirty to Refreshed in 3 Easy Steps
    Does his/her geography impact which products or services we would sell to them? “It’s Dave, not Jake.” You know that uncomfortable moment when you realize you called someone by the wrong name? This is where data comes in. Incomplete and incorrect data accounts for many, if not most, of the problems marketers have automating campaigns.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Product] How to Create a Video Marketing Strategy You Can Be Proud of
    Inspire your audience with humanized stories of customers using your products or services to achieve better results. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. They all think it’s important, and they all plan to increase their investments in video because they believe it works. Or maybe not.
  • BLUE FOCUS MARKETING  |  THURSDAY, JULY 28, 2016
    [Product] [VIDEO] Watch @CKBurgess Share #Mobile Trends on Cruise w/ @AlanSee @IBMmobile #IBM
    And personalization and productivity apps are leading the way. A little while ago, IBM ( @IBMmobile ) invited Alan See ( @CMOTemps ) and me out onto their #MobileInsights boat to discuss the shifting role of mobile. You can view the video in its entirety below: So what’s the big deal with mobile anyway? Well, mobile usage is growing fast.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Product] 7 AdWords Features You Didn't Know Existed
    Structured Snippets - Allows you to add descriptive text to learn more about a product/ service. This will allow you to show them new products or promotions to re-engage them back into your sales funnel. 4) Ad Customizers. To reach an audience who is actively searching and comparing your product or service, use in-market audiences.
  • KEO MARKETING  |  THURSDAY, JULY 28, 2016
    [Product] Set Clear Goals For Your Strategic Social Media Marketing Plan
    This will ensure your social media campaigns are as productive as you want them to be. Much has been written about how to use social media to get more exposure and reach more audiences. The majority of the advice tends to be focused on the tactics, though, the things you can do to reach more potential clients. Social Media
  • LEANDATA  |  THURSDAY, JULY 28, 2016
    [Product] Now and Later: Evaluating Sales Tools
    That’s why you’re evaluating sales tools from vendors who claim their products will help you start sleeping at night. And in a way, that explosion of products is validating the importance of the sales operations role — the people who wield those tools. You’re in pain. You want relief. There’s trouble in your sales process.
  • BIZIBLE  |  THURSDAY, JULY 28, 2016
    [Product] Why B2B Marketers Don’t Like Articles on Sales Alignment
    We throw our best efforts into the digital void and hope they return as impressive revenue figures, productive KPI reports, and a positive impact on the bottom line. B2B marketers are constantly looking for ways to improve, optimize, and increase the ROI of the marketing they do all day, every day. have a theory. Sit next to your sales team.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Product] We Want to Be The Very Best — Like No One Ever Was!
    Jeff is a man of many words, and as leader of the Product Marketing gym, he and his Ditto Carmen have to be ready for any battle with other gyms. Cam is the newest member of the Video Production Gym, and his Psyduck Jay is still getting used to all these moving pictures. We want to be the very best – like no one ever was!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 28, 2016
    [Product] Debunking 10 Common SEO Misconceptions
    If your site does not mention your product or service, search engines will find it difficult to know what your site is all about. 4. While they may not be buying your product off an iPhone, they are indeed searching and learning about it there. This became crystal clear to me earlier this summer, in fact. SEO Is Dead. Why?  .
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2016
    [Product] How You Test Your Marketing Is Just As Important As What You Test
    “Although collaboration, coordination, and knowledge sharing are critical to large projects,” writes Jim Highsmith in his book Agile Project Management: Creating Innovative Products , “the downside … can be endless meetings and wading through tons of documentation and emails.” Both approaches have pros and cons.
  • BIZNOLOGY  |  THURSDAY, JULY 28, 2016
    [Product] What’s the killer app in B2B marketing? Face-to-face events
    Business buying is based on people as much as it is on specifications and product requirements. Hundreds of qualified prospects have flown in, to talk with you, under one roof, in an intensely productive series of days. Put the event to its best use—meaning a place to have efficient and productive interactions. Bingo. alone.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 28, 2016
    [Product] 40 Brilliant-but-Easy Ways to Build Your Email List
    Offer some incentive to do so — a free product or service, gift card, etc. Include email registration forms on every main page of your site, as well as on the pages for popular products and services. 9. Sponsor a video contest in which customers create a one-minute video about why they like your business, products or services.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 28, 2016
    [Product] Cracking the Glass Ceiling: How to Thrive as a Female in a Male-Dominated Industry
    As we headed toward the release of our beta product, we met weekly to talk about the product. Author: Janet Dulsky Regardless of your politics, Hillary Clinton has become the first woman to capture a major-party nomination for President. CRACK!!! This first is just one of many firsts for women recently: Janet L. Don’t Make It Weird.
  • CONTENT STANDARD  |  THURSDAY, JULY 28, 2016
    [Product] At Visionary Companies, Storytelling Runs Deep
    For a start-up to survive and eventually thrive among these giants, an entrepreneur must identify some fundamental shift coming to the business or consumer ecosystem—or cause that shift themselves by identifying a better way to deliver a widely used product or service. Using Forces of Antagonism in Product Planning.
  • INFER  |  THURSDAY, JULY 28, 2016
    [Product] Predictive Analytics: Why They Make Your Content More Impactful
    Predictive models work by analyzing customer data from your internal systems of record — such as MAP and CRM systems — and combine it with thousands of external signals about a prospect to predict whether they are a good fit to buy your product. Predictive Analytics: A Content Marketer’s Secret Weapon. Step 2: Score the leads.
  • INFER  |  THURSDAY, JULY 28, 2016
    [Product] Predictive Analytics: Why They Make Your Content More Impactful
    Predictive models work by analyzing customer data from your internal systems of record — such as MAP and CRM systems — and combine it with thousands of external signals about a prospect to predict whether they are a good fit to buy your product. Predictive Analytics: A Content Marketer’s Secret Weapon. Step 2: Score the leads.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Product] 21 Things Recruiters Absolutely Hate About Your Resume
    I've seen some really wild, creative, and awesome resumes from designers, and since that's their craft, I encourage that, " says Sean Marsters , Senior Product Recruiter at HubSpot. 5) When your high school is still on there. When I came in to interview, everything was going great -- until I met with one of the company's VPs. Oops.).
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 28, 2016
    [Product] How to Design an Irresistible CTA
    When a visitor reaches your landing page, you’re pretty much asking them to complete some sort of action, usually filling out a form in order to access a content offer or purchase a product. Having an irresistible call to action (CTA) is an important and necessary step toward generating quality leads for your business. Not […].
  • ACT-ON  |  THURSDAY, JULY 28, 2016
    [Product] 5 Powerful Techniques To Boost Your Content Marketing
    Keep the layout and template of each different type of content consistent throughout your production, so each piece works with the others to create a coherent, cohesive body of content that looks professional. Product Reviews. Every day, large and small businesses use content marketing to increase their conversions, leads and traffic.
  • OPENTOPIC  |  WEDNESDAY, JULY 27, 2016
    [Product] Top 3 Mistakes Brands Make with Influencer Marketing
    Defined as “the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services,” influencer marketing. Influencer marketing—who hasn’t heard of it? Cognitive Technology
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Product] Infer Named a 2016 CRM Market Rising Star
    The Market Awards aim to recognize leaders in the CRM industry, and are selected based on a composite score that includes revenue, company growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction. Infer is honored to be named a 2016 CRM Market Rising Star!
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Product] Infer Named a 2016 CRM Market Rising Star
    The Market Awards aim to recognize leaders in the CRM industry, and are selected based on a composite score that includes revenue, company growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction. Infer is honored to be named a 2016 CRM Market Rising Star!
  • THE POINT  |  WEDNESDAY, JULY 27, 2016
    [Product] How Do We Find People Who Are Ready to Buy Our Product?
    A prospective client asks: “What are the best demand generation strategies for finding people who are ready to buy our product?”. The post How Do We Find People Who Are Ready to Buy Our Product? Does that mean you should only ever use late stage content? No it doesn’t. But don’t limit yourself to those offers.
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2016
    [Product] What the Heck is Thought Leadership Anyway?
    If thought leadership isn’t turning your local party planning company into the Steve Jobs of Event Production, what the heck is it? Nobody is expecting him to transform the industry by rethinking about the way humans and pests interact, turning it into a productive partnership. Look. I get it. We’re all inbound marketers here.
  • BIZIBLE  |  WEDNESDAY, JULY 27, 2016
    [Product] Best Practices For Identifying And Developing Marketing Personas For ABM
    As your product develops and the industry matures, you may find that your personas need updating. Where are they learning about new products or how to do their job better? What are the challenges of their job that are related (even tangentially) to your product? Identifying Marketing Personas. Who was your internal champion?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 27, 2016
    [Product] Top 3 Chinese Search Engines: What B2B Marketers Need to Know
    To complement its search engine, Baidu has dozens of featured products. One of the major differences between Google and Baidu is that Baidu favors its own platforms/products in its search results. From a B2B marketing perspective, many of these free Baidu products offer an integrated way to enhance SEO efforts. year-over-year.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 27, 2016
    [Product] How the Content Standard Moved from Expert to Leader on the Content Marketing Continuum
    As our CEO Tom Gerace will explain tomorrow on the Content Standard, Skyword has begun embracing story form throughout our company—in our client reporting, in the way we design and sell our products, and in my case and the case of my coworkers on Skyword’s marketing team, how we create content and market to our audience.
  • KAPOST  |  WEDNESDAY, JULY 27, 2016
    [Product] The Currency of Content: How to Measure the Value of Your Content
    In fact, 60% of people are inspired to seek out a product after reading content about it, and 77% of buyers want different content at each stage of the research process. The Health of Your Content Production Cycle. Unfortunately, these inefficiencies cut deeply into your time, productivity, and, ultimately, your budget.
  • CONTENTLY  |  WEDNESDAY, JULY 27, 2016
    [Product] Why Dollar Shave Club Is Unilever’s Instagram
    It turns out that Dollar Shave Club doesn’t make its own razors or any of its product; the company actually buys them wholesale from manufacturers to resell. DSC brings great branding to Unilever and 3 million subscribers , largely a result of cool packing and engaging content, considering it’s just selling wholesale products.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 27, 2016
    [Product] The Compounding Power of Content Marketing
    Content is one of the few forms of marketing that has a compounding return,” Tomasz Tunguz, a former Google product manager and now partner at Redpoint Ventures, said in a podcast with HubSpot CMO Mike […]. Like the interest earned on your savings account, the returns on your content marketing efforts can grow significantly over time.
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2016
    [Product] How to Become a More Productive Writer: 7 Helpful Tips
    How to Become a More Productive Writer: 7 Helpful Tips. 1) Find the right tools. My immediate goal was to help shape my productivity and measure my writing. The tool also makes it easy to set goals, track your progress, and understand your productivity patterns -- which proved helpful during this process. to 3 p.m.,
  • ACT-ON  |  WEDNESDAY, JULY 27, 2016
    [Product] 3 Ways to Optimize Your Email Subject Lines
    You want to be able to convey your message without giving everything away, but you also want to be able to convince your recipients to spend time on your email and connect with your product / service offerings. Consumer products and services realized the greatest bump (almost 42%). Business products and services realized a 13.3%
  • JUNTA 42  |  WEDNESDAY, JULY 27, 2016
    [Product] The 4th Reason for Content Marketing: A Profit Center
    sales goal within a content marketing approach is all about driving demand for products and services by first creating subscribers who know, like, and trust your brand, who then convert into customers. Jyske Bank has created one of the most high-tech in-house television production studios in Denmark. Goal of sales or win. Jyskebank.tv
  • PUREB2B  |  TUESDAY, JULY 26, 2016
    [Product] 10 Examples of Awesome Landing Pages that Convert
    To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. Beautifully-crafted landing pages focus on giving potential clients the down low on your product quickly. Unbounce. Wistia. H.BLOOM.
  • LEANDATA  |  TUESDAY, JULY 26, 2016
    [Product] A Tale of Three Sales Processes
    And there isn’t one, single way to design a productive selling process, either. Belli, LeanData Vice President of Sales Brian Birkett and Invoca Sales Operations Director David Aguilar , provided details about their respective organization’s tech stacks, lead management systems and strategies to make reps more productive.
  • CEROS  |  TUESDAY, JULY 26, 2016
    [Product] Using Psychology to Optimize Your Lead Generation UX
    However, in many cases, your business needs a decent amount of information from the user in order to evaluate whether they’re a good fit for your products or services. Happy reading! Design is a way of life, a point of view. Aesthetics and economics, technology and psychology are intrinsically related to the process. Paul Rand.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Product] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    The good news is that there are an increasing number of SaaS reporting products that connect to the various inbound channels (Google Adwords, LinkedIn, Twitter, Facebook, etc.) This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group. You don’t have a Business Intelligence (BI) system? Medium: CPC, email, etc.
  • BIZIBLE  |  TUESDAY, JULY 26, 2016
    [Product] Matt Heinz on How to Increase Marketing's Influence on Pipeline Growth and Closed Deals
    That it begins with a commitment to change by the buyer, NOT with an understanding of the product or service you’re offering. In May, Matt Heinz, of Heinz Marketing , debuted his book Full Funnel Marketing during the Marketo Marketing Nation Summit, and now the book is available to marketers everywhere as a free download. With MQLs?
  • READYPULSE  |  TUESDAY, JULY 26, 2016
    [Product] How to Improve Your Influencer Marketing Strategy
    You’ll want to seek social influencers who are pre-qualified in your field, are opted-in to promoting your brand, and can organically and effectively tout your product or service to millions of interested consumers. The answer for many businesses is – social influencer marketing. Step One – Find the Right Social Influencers. Probably not.
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Product] It's Not About The Release Anymore. PR is Now Social PR.
    choose a media partner or brand ambassador based on their natural connection to my client’s product, in this case natural stone, like US marble. I’m not just looking for a tear sheet of my client’s stone; I want coverage that’s woven into the partner’s life. Ten years ago my answer to the cocktail party question, “What do you do?”
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Product] How to Use Trigger Events for More and Better Leads
    For example, a SaaS company I worked with that sold product management software and discovered a trigger event was when a CEO started publicly talking about innovation. Twitter for @company @product @people mentions. People aren’t ready to buy when we want to sell. Think about it. . The physics trigger events. How was interest created?
  • KEO MARKETING  |  TUESDAY, JULY 26, 2016
    [Product] Five Steps to Increased Brand Loyalty
    Once customers have purchased your product, they need to be approached differently because they do not need to be sold on the product anymore. So how do you build repeat business from those who have purchased your product?  Once the customer has purchased the product, do not start the sales process all over again.
  • RADIUS  |  TUESDAY, JULY 26, 2016
    [Product] Predictive Toolbox: How To Use Predictive in B2B Marketing
    Customer Insights : Which customers are likely to purchase new or complementary products. Nowadays, B2B marketers are tasked with various challenges like understanding dynamic customers, increasing pipeline quantity and quality, and boosting campaign ROI. At Radius, we believe Predictive is the answer. – Click to tweet.
  • RADIUS  |  TUESDAY, JULY 26, 2016
    [Product] Predictive Toolbox: How To Use Predictive in B2B Marketing
    Customer Insights : Which customers are likely to purchase new or complementary products. Nowadays, B2B marketers are tasked with various challenges like understanding dynamic customers, increasing pipeline quantity and quality, and boosting campaign ROI. At Radius, we believe Predictive is the answer. – Click to tweet.
  • OPENTOPIC  |  TUESDAY, JULY 26, 2016
    [Product] Why Personalization Is A Must For The Mobile Customer Experience
    You may have heard this statistic about the importance of the customer experience, but it is certainly worth a reminder – “By 2020, the customer experience will overtake price and product as the key brand differentiator.” ” In fact, 86% of buyers are already willing to pay more for a better customer experience.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 26, 2016
    [Product] How the Personality of a CMO Compares To Others In the C Suite
    Last December, executive search firm Russell Reynolds released the findings of a report they conducted which they called Inside the Mind of the CMO. For their research they conducted online psychometric testing of 36 CMOs as well as other c-suiters, if you will. The results were quite interesting and insightful to say the least. Help or Hinder?
  • VIDYARD  |  TUESDAY, JULY 26, 2016
    [Product] Getting Started with Live Streaming
    Live streams can range from a simple talking head video featuring your charismatic CEO, to a full-fledged production featuring a dozen audio and video feeds, lighting, special effects, and cuts to commercial breaks. Although these products all have different interfaces and features, their basic capabilities are similar. These are: 1.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 26, 2016
    [Product] How to Get a B2B E-Commerce Implementation on the Right Track [Interview]
    Earlier this month, we spoke with Greg Moser , product manager at Slatwall, for more insight into the specific challenges for B2B e-commerce. As Slatwall Product Manager, Greg works closely with the ten24 partners to determine product planning. That is an easy one, ALWAYS. Start small and iterate. About Greg Moser.
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Product] I’m an influencer, pay me more!
    Heidi Sullivan is Senior VP, Product and also currently Interim Managing Director, Canada for Cision. As SVP, Product, she drives the company’s overall content licensing strategy and is responsible for all influencer and distribution products and services, including the popular PRWeb platform and Cision’s leading influencer database.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 26, 2016
    [Product] Spice Up Your Emails With Animated GIFs
    They can further illustrate product details. Are you trying to display how a product works? GIFs have the ability to show product potential or they can offer a quick tutorial. GIFs allow showing more products without overwhelming the viewer. Are you bored with your email marketing? Does it lack pizazz? But what is a GIF?
  • CONTENT STANDARD  |  TUESDAY, JULY 26, 2016
    [Product] If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity
    The excitement of the campaign launch had long since passed, and my boss and the marketing team (heads of digital, social, PR, product marketing, marketing operations, email, and events marketing) gathered to celebrate some campaign successes, to address some shortcomings, and to agree to shelve some campaign tactics that did not go as planned.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 26, 2016
    [Product] Do You Need to Worry About CAN-SPAM Lawsuits?
    No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. Author: Leah Hamilton Disclaimer:  This blog post is for general information purposes only and does not constitute legal advice. Wrong. . Who Can Sue Under CAN-SPAM?
  • CEROS  |  TUESDAY, JULY 26, 2016
    [Product] What Does the Future of Marketing Have in Store?
    As these new mediums evolved, so did the marketing strategies that accompanied them; brands created characters to help them sell products and connect with their audiences, and influencer marketing began when famous faces started to publicly endorse businesses and products in return for a paycheck. Happy reading! Virtual Reality.
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Product] 6 Overlooked Ways to Win More New Clients
    If leads don't meet your agency's criteria -- or if you don't think you can fully get behind their product or service -- disqualify them and move on. 2) Don't let your leads go cold. Cultivating a productive lead generation campaign is important -- but it's only one component of winning more clients for your agency.
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Product] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    The other was out of my own pocket, when I rented a list to sell a gift box to a list of 50,000 people who supposedly had bought similar gift-type products in the last six months. I got not one order … from all 50,000 email addresses. If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. hear you.
  • WEBBIQUITY  |  TUESDAY, JULY 26, 2016
    [Product] The Seven Best File Sharing Tools
    collaborating on a video or ebook), but across the organization: in product design, finance, supply chain management, application development, and other functional areas. Sharing large files like videos or graphic-intensive documents used to be painful. Depending on the size of the file, email was impractical if not downright impossible.
  • HINGE MARKETING  |  MONDAY, JULY 25, 2016
    [Product] Growth Strategy for Professional Services Firms
    In the consumer products world this strategy involves selling more product to the same consumer group. Traditional consumer products companies sometimes use alternative distribution channels to promote products in saturated markets. We’ve all been to this strategic planning retreat. Sound familiar? But everyone wins.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 25, 2016
    [Product] 3 Good Questions to Align Strategy, B2B Marketing, and Sales
    They go forth, and they bring back a diverse set of customers that have very, very different implications for product, for the selling cycle, for post-sale service, for capacity utilization and operations, for the cash flow profile of the company. Have you intentionally linked your sales, b2b marketing, and strategy? . Frank Cespedes.
  • CONTENTLY  |  MONDAY, JULY 25, 2016
    [Product] 3 Ways to Get Executives Excited About Guest Posts
    As a ghostwriter, I’ve seen these issues crop up time after time, leading to unnecessary frustration and slowing down production cycles. When the stakeholders see the final product, they’re often more likely to come back for a second dip. “It can be tough at first to get momentum going in-house,” Marvin said.
  • CONTENTLY  |  MONDAY, JULY 25, 2016
    [Product] 3 Ways to Get Executives Excited About Guest Posts
    As a ghostwriter, I’ve seen these issues crop up time after time, leading to unnecessary frustration and slowing down production cycles. When the stakeholders see the final product, they’re often more likely to come back for a second dip. “It can be tough at first to get momentum going in-house,” Marvin said.
  • OPENTOPIC  |  MONDAY, JULY 25, 2016
    [Product] How to Differentiate in E-Commerce
    And in many cases the products they sell are very similar. Retailers face a lot of competition, both online and offline. As an e-commerce marketer, how do you differentiate? How can you ensure that your website is not seen as a commodity? Start by creating better e-commerce shopping experiences to drive customer loyalty. Cognitive Technolog
  • KAPOST  |  MONDAY, JULY 25, 2016
    [Product] How to Align Your Content Marketing Strategy and Plan
    As you aim to build interest in your company and product, you’ll want to look at metrics such as time on site, pages viewed, and interest shown in your CTAs. Then, with your plan in place, you dive into the day-to-day and realize that your strategy is much harder than your original plan anticipated. Here are a few tips to guide you: 1.
  • BIZNOLOGY  |  MONDAY, JULY 25, 2016
    [Product] Why brands need a different kind of content.
    That Coupon Content as some have called it is, by its nature aimed at bottom funnel folks who probably know little about my product, brand or genuinely care about either. It becomes memorable when its message becomes part of your personal experience as much as the product. That is, if a transaction is even your conversion goal.
  • DISCOVERORG  |  MONDAY, JULY 25, 2016
    [Product] Successful Sales Coaching Best Practices
    How can ongoing training and coaching help to increase productivity across sales ( & success ) teams through knowledge transfer? Sales is tough and ongoing sales development is a never ending process. In even the fastest growing organizations, there is always room for improvement. So, how can you successfully coach a team for growth?
  • CONTENT STANDARD  |  MONDAY, JULY 25, 2016
    [Product] For B2B Mobile Marketing Strategies, Distraction Never Looked So Good
    Whether in a check-out line, on a train going home, or on a walk around the neighborhood, consumers are using these small sessions to drive major decisions, including product purchases. The Apple Watch, as Ad Age points out, is already a product built for both fashion and functionality. Recognizing the Mobile Impulse.
  • ACT-ON  |  MONDAY, JULY 25, 2016
    [Product] How Your SMB Company Can Adopt ABM Tactics
    You can probably find a number of pieces that you can revise for different personas, or parse into products for different channels. Account-based marketing continues to lure in marketers with the ever-seductive dance of engagement. We want to be just like them. But, we’re afraid we won’t fit in. What if you’re neither of those things?
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Product] 10 Handy Gmail Tips That'll Help You Stay Organized & Productive [Infographic]
    Productivity Office Life Daily IGSSGmail is one of the most popular email clients for webmail right now -- and with good reason. It's one of the most powerful and reliable email clients available, and makes checking and organizing email easy. And dare I say fun?). What other tips do you have for being a Gmail power user?
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Product] 15 Oh-So-Sweet Examples of Chocolate Packaging Designs
    Combining tradition and modernity, German agency Factor Product designed this envelope-inspired branding and packaging for Dallmayr , a delicatessen franchise in Europe. Image Credit: Factor Product. Design agencies have developed a major sweet tooth for packaging. Image Credit: Nendo. 2) Fat Pig Chocolate. And do it quick. 13) Melt.
  • PUREB2B  |  MONDAY, JULY 25, 2016
    [Product] The Importance of Offline Lead Generation
    Certain people who need your products/services may not spend much of their time using computers. It really depends on your audience’s demographics and preferences, as well as the nature of your business, product, or service offering. There’s no reason to dismiss older but well-tested techniques just yet.
  • CONTENT STANDARD  |  SATURDAY, JULY 23, 2016
    [Product] Is Word-of-Mouth Marketing Still Worth Your Time?
    Then marketers must answer an even tougher question for themselves: Is word of mouth worth pursuing on its own, or is it just a by-product of existing digital strategies? Then there are indirect forms of word of mouth to consider: Photos of fun experiences at restaurants or tourist stops, exciting updates about a new product.
  • JUNTA 42  |  SATURDAY, JULY 23, 2016
    [Product] This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite
    Watch for some big brands to do sponsorships and product tie-ins. Episerver: As a digital marketer, you face both external and internal challenges — from declining organic reach on social to software issues that sap your team’s productivity. Where does content marketing rank? The answer may surprise you. This week’s show.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Product] Digiday Content Marketing Summit Park City 2016 – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opento
    Opentopic blog >> opentopic.com The Digiday Content Marketing Summit will focus on the ways brands and agencies are creating content that converts through use of social platforms, in-house production and experimenting with new formats to deliver their messages. Marketing ROI Cmo marketing roi
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Product] Cleveland’s Weird Tech Culture, and 5 Other Stories You Should Read
    Here, writer Ben Thompson compares DSC’s acquisition to when Proctor & Gamble acquired Gillette. P&G has established itself as an industry titan through a relentless pursuit of pioneering research, creation of an diverse product line, and aggressive marketing strategy. Selected by Amanda Weatherhead, sales strategist.
  • LEADERSHIP  |  FRIDAY, JULY 22, 2016
    [Product] How to Use Visual Collaboration at Each Stage of the Buying Cycle
    Customers will be looking for confirmation from other customers that your product is the right one for them, so set up an area on your website to host these reviews. Customers are savvy these days. In different phases of the buying cycle, they will be looking for different things. Let’s take a look. Awareness. Consideration. Decision.
  • READYPULSE  |  FRIDAY, JULY 22, 2016
    [Product] Fashion Influencer Marketing: What Good Looks Like
    social influencer is someone who uses a social network like Facebook, Twitter, Pinterest, Instagram, YouTube, or other sites to deliver opinion pieces or feedback about a particular product. The fashion industry is a vibrant mix of artistry, inspired design, and creative marketing. What Is a Fashion Industry Social Influencer?
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