• E-QUIP  |  TUESDAY, SEPTEMBER 30, 2014
    [Product] If Not Differentiation, What Then?
    Offer more standardized design products. '"How concerned are you about the commoditization of your services?" I posed that question to a room full of consulting engineers at a conference session I conducted last week. Almost everyone present indicated that it was a significant problem. I asked. That''s unacceptable. See a trend?
  • FATHOM  |  TUESDAY, SEPTEMBER 30, 2014
    [Product] 3 Reasons People Might Hate You, Your Marketing, and Your Brand
    '3 Reasons why people might hate you, your marketing, and your brand: 1.)    Your extreme excitement about your product gives you the delusion that everyone must be your audience. 2.)    Everything about you is “shotgun” instead of ”honey.” You’re forceful, unsolicited, loud, and interruptive instead of sweet and inviting. So honestly.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Product] David Ginsburg, CMO of Pluribus Networks: How to use Marketing Technology to Market Technology [Podcast]
    'Creating an effective marketing system for technology products requires a combination of the strategic and the tactical, the creative and the data-driven. David is responsible for all corporate marketing including digital marketing, events, press, analyst relations, product management and technical partners. .
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Product] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    It was about how you, personally, can be productive in content marketing and turn “some day” into today. 'Two weeks ago, I entered the Boston Exhibition and Conference Center in awe. It was my first time at HubSpot’s INBOUND Conference, and as a content marketer just starting my career in marketing, there was certainly a lot to take in.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 30, 2014
    [Product] The Power of Emotion in Online Video
    Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. 'People make buying decisions based on emotion, not based on how rational it is. Video
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Product] A Simple Formula for a Stellar LinkedIn Recommendation [Quick Tip]
    For Example: This rare mix of productivity and ambition sets a great example for the rest of the team, and explains why everyone loves working with Lisa -- no matter where they fall on the org chart. '"Lisa has recommended you!". Awww, she has?! But for some reason, I always get writer''s block. Ambitious? Great for team morale? Social Medi
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 30, 2014
    [Product] 6 Strategies to Help You Unify Sales and Marketing Teams
    ve also found that the things we do to manage these symptoms often kill productivity. 'There are many theories out there as to why marketing and sales don’t always get along. If we’re being honest, we know there is generally a natural divide between the two groups in an organization. They divide a team. Collaborate early and often.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Product] Thom Yorke, BitTorrent, and Content Marketing’s Magic Moment
    Eventually, Mason spun up a new product, called BitTorrent Bundle, which Kaykas-Wolff describes as “a record store for the internet generation.” Simply, BitTorrent has fused its product together with content. If appealing to the mainstream factored into either site’s growth plan, it could be time to consider Plan B.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Product] 26 Awesome Search Engine Marketing Guides
    Lee looks into the implications of changes to search engine results pages like product listing ads (PLAs), knowledge graphs, and suggested searches (less space for ad units and higher CPCs), and what search advertisers can do to try to retain top exposure for their ads. Image credit: Placeit.net. Which tools and reports are most helpful?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Product] Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School
    ” For marketers, getting outside of the building and validating your marketing personas, for instance, means talking directly to people who are or might be interested in your products. 'Editor's Note: Today's post comes courtesy of Nikki Serapio , Manager of Marketing Community at Oracle. So get outside.”
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 29, 2014
    [Product] Should Salespeople Prospect Anymore?
    20/20 plan: each salesperson sends two (2) distinct direct mail pieces referring to your products/services to 20 suspects; 20 pieces one week, 20 the next week. Bus-ecosystem: each salesperson should develop relationships with 3-5 other salespeople who sell non-competitive, but related products/services into common marketplace.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Product] Take Facebook & Instagram to the Next Level: How to Make a Hyperlapse Video
    Use Hyperlapse to give your followers a tour of your office, an event you''re participating in, or an activity that''s related to your product or service. Mazama used Hyperlapse to show how their products are designed and produced. Footlocker used it to create hype around a new product. There''s a lot going on in that world.
  • ENGAGE  |  MONDAY, SEPTEMBER 29, 2014
    [Product] What Your CMO Thinks of Your Content Marketing
    Content marketing isn’t considered “special,” but rather an important overarching element of delivering consumers a valuable product and managing their relationships with those audiences. But when it’s product marketing versus educational marketing, how do you balance when your CMO only wants to talk about the product?
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 29, 2014
    [Product] Your Feedback is Needed! This Year’s B2B Website Usability Survey
    When the B2B buyer reaches a vendor website, they expect a clear line of sight to Products / Services pages, augmented by technical information, case studies, and most importantly, pricing information. The 2014-2015 Survey is Here! Here are a few of the key takeaways from last year’s findings. Give Us 10 Minutes & Win. Here it is!
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 29, 2014
    [Product] The Complete Guide to Holiday Email Marketing
    Are you looking to promote a new product? Host a ‘Try Our Product Day.’ ’ Whether you just rolled out a new product or want to entice your customers to buy a popular item from your business, invite people to take the product for a test drive. Materials needed: New product pictures taken. Gender.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [Product] Traditional and Predictive Lead Scoring: a Match Made in Data Heaven
    Traditional scoring is very good at highlighting a prospect’s interest level in your product and willingness to talk to sales, while predictive lead scoring is very good at identifying the ideal candidates for your product. But that kind of correlation hardly scratches the surface of what predictive lead scoring can do. Register today!
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Product] 6 Ways to Pull Off Anonymous Personalization People Love
    Before someone purchases your product or services, they first have to pay you. Update your pricing page or product page(s) to reflect how much someone from a particular country needs to pay. Some companies sell products or services specific to their visitor''s geography. 1) Show mobile viewers mobile-friendly content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Product] What Will Future Marketers Learn in School This Year?
    Here's what some of them had to say: “ The key to modern marketing is that individual-level data is now available which allows for targeting of customers with customized products, prices, coupons, recommendations, etc. Or least part of what they learned anyway. On Monday, we talked about What marketers lost sight of over the summer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Product] Case Study: Denny’s flips its audience with a sassy social media strategy
    But never has a brand been so deliciously devoted to its audience without constantly hammering followers with its officially trademarked product names, or scheduled Buffer posts reminding to consume and obey. The restaurant chain is re-inventing itself, led by a sassy social media strategy. See what they did there?) Hashteroids? feeling down?
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Product] How to Create a Content Strategy That Actually Drives Organic Traffic
    They’re not catering their product to couch potatoes. 'Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy? Let''s get started. Step 1: Create buyer personas. You can download it here.)
  • NUSPARK  |  SUNDAY, SEPTEMBER 28, 2014
    [Product] A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating
    Here’s an example.   [link]  People love to get opinions on the most popular products, services, or ideas.  'Content marketing is vital to growing a business in today’s economy.  With social media, email campaigns, eBooks, and other internet marketing tools, it’s important that your content stands out in an online sea of information. 
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Product] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    This definition distinguishes CDPs from traditional marketing automation products, which do their own execution, and from real-time interaction managers, which lack persistent data stores. 'This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now.
  • GREAT B2B MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Product] Important Lessons for Working with Channel Partners
    However, there are some tough lessons I have learned over many channel relationships, some painful, some amusing, and some highly productive. There are many steps necessary to get new partners productive, and if you don’t follow these steps, many new and promising partnerships will wither on the vine. Lesson 6 – Training is crucial.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 26, 2014
    [Product] Interesting Infographics: Blueprint for The Perfect Blog Post
    Use links (but don’t overdo it) – When you are referring to a product, news article or a person, use links to point to the sources. 'It’s 2014 so by now, we know that blogging is required for B2B lead generation. source: Hubspot ). Thanks to Salesforce, we have the Blueprint for The Perfect Blog post.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Product] Are These the Best Campaigns of the Year? Grand CLIO's 2014 Award Winners
    The marketing ploy included a gift product line (a sink plug, paperclips, a bag of gravel), and created such a buzz that the wooden toothpicks sold out within a few hours. Leading up to the launch of the campaign, Harvey Nichols released a print campaign and a promotional video, teasing products like "Christmas in a Can." Brand: Volvo.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Product] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    However, you have to buy specific products from a participating store during a particular promotion period. Plus, the number of points varies based on the t product. In effect, you have different reward systems for different products and services. 'Customer loyalty programs are a great way to boost sales and revenue. Miles?
  • VIDYARD  |  FRIDAY, SEPTEMBER 26, 2014
    [Product] Account-Based Marketing: The Key to B2B Success
    In, “Catching the Big Fish with Account-Based Marketing and Content Personalization,” Avanish Sahai, our Chief Product Officer will discuss how B2B marketers can effectively reach their most important targets by integrating account-based marketing principles into their content strategy. Start From The Top of the Funnel. Lead Nurturing.
  • WRITTENT  |  FRIDAY, SEPTEMBER 26, 2014
    [Product] 9 Data-Driven Blog Writing Tips
    Does your product allow people to be healthier and more productive? Understand that your readers may be jealous of their colleagues, bosses, or peers, and this could be a pain point triggering their decision to purchase your product. It’s a sad statistic that reveals some pretty depressing truths. Humanize Your Data.
  • 3D2B  |  THURSDAY, SEPTEMBER 25, 2014
    [Product] Business-to-Business Telemarketing: Dump the Script and Get Results
    If you’re selling products, services or solutions, you need to ask, for example, the following questions: . What product or service are you using now to address this issue? How long have you been using this product or service? 'Why Your Script Doesn’t Work. It might sound scary because your script is your crutch. If so when?
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Product] 5 Easy Ways to Ignite Your Customer Service
    Know who they are, where they’re from, what products they’ve purchased, how much they’ve spent, or how they’ve interacted with your marketing. 'What new things are you doing to make your customers happy? Take some time now to drive value for your customers, and benefit from it all year long. Know your customers.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 25, 2014
    [Product] Three Things to Think About Before You Develop a Vertical Marketing Strategy
    We spoke about the challenges that we both faced, and even though he was in a different business, selling product in a completely different industry, about 90% of my focus, challenges and goals were very similar to his. Vertical Marketing is Truly Focused on the 10%. Let me explain further.  Such is the case with many other roles. 
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [Product] Social Media Week Chicago: How to Integrate Stats into Your Marketing
    These videos are a great way to appeal to visual learners and provide a big chunk of information about your service or product while still making it…pretty. 'So much of what gets discussed at Social Media Week is “fun stuff”: how to engage your customers with exciting new interactive campaigns, how to use the latest technology, etc. General
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Product] How to Use New Anonymous Targeting to Get Sales Faster
    Register for our Marketing Product Showcase on Oct 1.). 'As marketers, we all want to make our websites as informative and relevant to our visitors as possible. That''s how you convert the most leads, right? But what about the people who we haven''t identified yet? Want to learn about the other marketing tools launched at INBOUND?
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 25, 2014
    [Product] The Psychological Significance of the First Impression in Social Media
    There is a certain switch that people have when they meet you or your product, site, etc. 'You don’t get a second chance to make a first impression. Have you ever heard that old saying before? Well, it’s true. that will activate either for you or against you right away. Wade is a full time blogger and social media psychology expert.
  • ENGAGE  |  THURSDAY, SEPTEMBER 25, 2014
    [Product] 4 Tips for Brainstorming Solo
    Also, research has shown taking breaks from your work, increases productivity. 'Most things in life are usually more fun with friends. But sometimes we’re forced to do things alone. You know, like go on job interviews, get out of bed, iron, online date – and brainstorm. Brainstorming is typically thought of as a group activity. Seriously.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 25, 2014
    [Product] Ad Retargeting 101
    You’ve surely been on the receiving end of ad retargeting: You did a little research on a product, and suddenly ads for a vendor (and perhaps its competitors) are following you all over the web. Extend and enhance your branding  - If your brand or product is unfamiliar to the prospect, it will take multiple exposures before they remember you.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Product] The 3 Factors That Drive Content Marketing Success
    The third piece is making sure content production hits all stages of the buyer journey – from start to finish. 'People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this  older one. am opportunistic with re-purposing the content I already create.
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Product] Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]
    They are: Digital Discovery: Nicolas says the phenomenon of “discovering products you didn’t know you wanted” is amplified through digital marketing channels. 'Last year in the USA, the public spent more time on digital platforms than they spent watching television, making for the first of such a significant channel shift since the 1950s.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Product] A Simple Guide for an Effective Inbound Call Strategy
    Typically, the more consideration the purchase of a product requires (either because it’s complicated or important), the more the voice channel will be important. Consider putting the number at the bottom of your product or pricing pages, or right below your calls-to-action. Learn more here.). Inbound Marketing
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Product] Programmatic Advertising: Why Tracking and Managing Calls Is Critical to Its Success
    Resources: freeing up your employees’ (or agency’s) time to spend more productively. 'Programmatic advertising’s booming entry into the media buying market has revolutionized the way we can purchase digital advertising. It is projected that by 2018, programmatic will account for 50% of all digital ad sales. Programmatic 101. Call Tracking
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Product] 6 Handy Tools to Monitor Social Media Success
    You can identify key influencers or customers as they’re engaging in conversations about your company or product and communicate directly with them. 'Every day, people are posting 500 million tweets, 55 million Facebook updates, 5 million pins on Pinterest, 60 million pictures on Instagram, and 114 million posts on Tumblr. Crowdbooster.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Product] What Are You Doing With All Those Email Leads You’re Getting?
    calculator link to help them figure out how much product they need. Ask questions - when sending out the initial request, give them options of things that might interest them, i.e., markets, product or applications that they would find useful. 'We all have a list of customers’ emails in some assemblage of order.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Product] What Are You Doing With All Those Email Leads You’re Getting?
    calculator link to help them figure out how much product they need. Ask questions - when sending out the initial request, give them options of things that might interest them, i.e., markets, product or applications that they would find useful. 'We all have a list of customers’ emails in some assemblage of order.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Product] How to Screen for Top-Notch Writers
    Many sites put content through one or several rounds of editorial, and the final product looks and reads very different than the original draft the writer submitted. 'Most people I talk to that lean on content marketing for their business don''t consider themselves content marketers themselves. That''s totally fine. Staff Writer. Editor.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Product] Are Apple and Google protecting us or the criminals?
    Two trends I mentioned were 1) the “malignant complexity” of the web that would lead to an increase in security breaches and 2) the opportunities this would create to actually market data security as a product feature. 'Late last year, Tom Webster and I did a podcast with our six marketing predictions for 2014. It depends.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Product] The Essential Guide to Creating an SEO-Friendly Customer Journey
    If Google was the first place you went to find the product or service you wanted, then you''re a very typical buyer in today''s internet-driven world. Or, worse, the customer won''t be able to find his or her way, and will end up frustrated and bereft of the product or service. Was it a plane ticket? An espresso machine? Win-win.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Product] 3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness
    They’re searching for products and services:   46% of searchers now use mobile exclusively to research. 'Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare.  So what exactly are these connected customers doing with their newfound power? billion. He’s 5’10” by the way). Discover More.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Product] 3 Ways to Use Data For More Strategic Customer Centric Marketing
    This will help your customers and prospective buyers feel validated in purchasing your products in services because the information they’re receiving is valuable to their shopping and preferences. Here are three important tips to support your activities and help your teams not fall victim to the traps of being daunted by data!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Product] How to Optimize Your LinkedIn Profile for Social Selling
    Just like emails, InMails are an appropriate -- and perhaps even more effective -- channel for an introduction to your product or service. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Summary not the most engaging paragraph in the world? Not a big deal. Social Meda
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Product] The Impact of the Internet of Things on Marketing Attribution
    The impact IoT will have on marketing attribution can’t be understated— the amount of consumer data emerging platforms, touchscreens, connected products, wearables, sensors, etc. Predictive analytics, privacy-conscious personalization, and generally more intimate brand and product engagement will become the new default.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 23, 2014
    [Product] 3 Tips For Junior Inside Sales Reps To Command Sales Calls
    This helps to make for more of a productive call by allowing you the opportunity to better command the call and qualify the prospect before getting your sales engineer involved. 'I think it’s safe to say that nearly everyone in the sales game had humble beginnings. You Need To Set The Agenda. Get to the point. Fake it til you make it, right?
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 23, 2014
    [Product] “Guruji, who was I in my last incarnation?” Sri Ramana Maharshi answered, “Who wants to know?”
    Can you do the real job you were hired to do, and market your company’s products while creating revenue?” 'A clever and accurate answer to a disciple’s question of the great Hindi sage, and not too distant from a question I ask marketers today. “What are you,” I ask, “in this incarnation?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Product] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    Personalization is one of the best ways to drive engagement with your brand and interest in your products. For example, webinars are great for explaining new product features or for covering in-depth topics. billion industry by 2016. But marketing automation can’t run without content. . Target Specific Segments and Personas.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 23, 2014
    [Product] You Only Live Once (But You Have to Be Born Twice)
    Don’t push your customers into complicated contracts and large transactions until they have had the chance to sample your product or service. 'Yes, I know, that sounds like a very deep, intense statement. Or just plain crazy…whichever way you look at it. In my own defense, let me say that I am the intense kind. No more Show-and-Tell.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 23, 2014
    [Product] Manufacturers: What Are You Doing to Maximize Your Brand?
    recently read a good article on Convince and Convert – 10 Company and Product Branding Tips from Microsoft that I found to be interesting, and most are applicable to the B-to-B space as well. You can’t be promoting both the company and a branded product line. Go with promoting the company.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Product] 5 Quirks of the Human Brain Every Marketer Should Understand
    product that helps you “stop eating foods that make you fat” will likely do better than a product that helps you “start eating foods that make you lose weight" -- although, of course, these messages will appeal to different audiences, as well. The technical term for these flaws? 1) Attribution Error. 4) Belief Bias.
  • VIRALLY BLOG  |  TUESDAY, SEPTEMBER 23, 2014
    [Product] Are Marketing Budgets Keeping Up?
    At least the beauty of cloud based systems is for the smaller products such as Virally the commitment is month to month. 'Its quite clear that more and more money is being spent on marketing and in particular marketing technology. So where does all this extra money come from and are budgets keeping up? by Joseph Jaffe. Events
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Product] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
    Funny and fast videos to entice, product experts to educate, and then software demos to help buyers vet features will be the mantra of the Web moving forward. With an increasing investment in video content production, Intralinks. Honeywell. Simply having a presence on YouTube is no longer enough. Fiberlink, an IBM Company. Intralinks.
  • FATHOM  |  MONDAY, SEPTEMBER 22, 2014
    [Product] Laws of Marketing Power: Despise the Free Lunch
    People generally expect to pay top dollar for top products/services. '“There is no cutting corners with excellence.”. Robert Greene,  The 48 Laws of Power. Greene’s Law 40 is fun to consider because it seems to run counter to marketing wisdom of the ages: Everybody loves ‘free.’ Why This law underscores these old adages.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 22, 2014
    [Product] Sales Leadership: 5 Steps to Exceed 2015 Quota
    Will there be changes to your products/services in the new year that could impact your compensation plan? Ken provides Keynotes, consulting services and products designed to improve business performance. 'Sales Leadership: How to Ensure You Exceed Your 2015 Quota. Begin to recruit. Evaluate your compensation plan. Is it competitive?
  • CRIMSON MARKETING  |  MONDAY, SEPTEMBER 22, 2014
    [Product] What Is Paid Social Amplification? [Infographic]
    You’ll learn which networks have the largest audiences, and how to use them for effective product marketing. 'by Jennifer Landry. Having 50,000 bows in your quiver won’t do you a whole lot of good if you don’t have any aim, and trying to fire them all at once would be an awful mess. The post What Is Paid Social Amplification?
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Product] Save Your Website Navigation With A Card Trick
    Any items that have natural relationships can be kept together (multiple variants of a single product, for example), but we really want to remove most of the structure that’s making the website a horror show. Products” and “Services” groups could be child items of a larger “Products & Services” menu item. Try It.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 22, 2014
    [Product] Your Unique Value: Solution Focused versus Challenge Centric?
    What your marketing and sales enablement teams might not fully realize is that: Product / service differentiators are fleeting, especially today where new product launches are faster than ever before and solutions are quickly commoditized. SiriusDecisions). and “Why do so now?” , way before “Why your solution?”.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Product] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    Very shortly after, she received a tweet in response from that company with a custom video answering her question and suggesting a product. Matevz Klanjsek (Chief Product Officer & Co-founder, Celtra Inc ). 'The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 22, 2014
    [Product] Saucy Tips to Boost Sales via Pinterest
    With her help we’ve created some saucy tips to help you reach a bigger audience, showcase your products and sell, baby, sell. Get Pining You’ll want to “pin” images, articles and products to your digital bulletin boards that are relevant to your business. 'Lea Richards has a unique title and a unique business.
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Product] Direct Viewers to Your Website: 4 Ways to Optimize Your B2B YouTube Channel
    This optimization tip is fairly simple, but it gives your customers/potential customers an easy-to-find link to your website so they can discover more about your product and company. Let’s say you’ve got a video demonstrating one of the many products you sell. Link to your social channels. Make use of CTA overlays.
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 22, 2014
    [Product] You Better Dance With Them What Brung Ya
    Adjacent markets can be geographic, demographic, related products or ancillary services. They’re the ones who bought your product or took your service when you were just starting out. For an interesting look at Apple’s brand and product evolution,  I recommend this excellent post by Graham Robertson   over at Beloved Brands.
  • ENGAGE  |  MONDAY, SEPTEMBER 22, 2014
    [Product] What Brands Can Learn from the Fashion Industry
    What I Love : The use of large, interesting images draws me into the product. What I Love : Anthropologie utilizes their social channels to not only promote their products, but also incorporate quotes, food and drive traffic to their blog. Brands also need to include easily digestible content alongside their product recommendations.  .
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Product] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    As a rule of thumb, the best evergreen content addresses specific problems and solutions, rather than product features and capabilities. 'Reuse. Recycle. Repurpose. In content marketing, these are the three “R’s” that come up with clockwork regularity. And for good reason: They’re worth repeating. So let’s do it. SEO love. BEST PRACTICES.
  • WRITTENT  |  MONDAY, SEPTEMBER 22, 2014
    [Product] 15 Storytelling Techniques
    What new products do you plan to come out with? 'Storytelling is a major part of any content marketing strategy. You see, there’s one big problem with online marketing. It’s online. In other words, since Internet marketing is … well, on the Internet, there’s no way for the visitors who happen to come across your brand to get to know you.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Product] Quantifying the Value of Social Media Engagement in B2B Marketing
    the organization, the products, the. tweet about your industry, products, or competitors? much larger for consumer products. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. terms of use. chart is derived from the Q2 2012.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Product] Moneyball for Sales & Marketing
    geographies, for different products, in various verticals, so you can pull together the best closing content. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Product] Improving ROI with Marketing Optimization
    Expand this scenario to one with 50 products, eight. products that use simplistic rank-ordering. and Product Marketing Division at SAS. industry leaders, customers, alliances, sales, marketing and product teams to establish. product or service names are registered trademarks or trademarks of SAS Institute Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Product] Start engaging from the first click in the Customer Journey
    products and services to meet their needs. This may have nothing to do with the quality of our products/services, the competitive environment, changing. For example, it stands to reason that if we provide products for young women, we’ll know them through early. product. question or a product image. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Product] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. is a true insider -- the person behind a product or. Every time an executive presents at a conference, a thought-leader gives a lecture, a product manager gives a. to buyers as they consider your product.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Product] Closing the Loop on Social Leads
    Did they buy the product you posted on. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Product] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Product] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Product] 6 Ways To Get Busy People To Answer Your Emails
    By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf
  • HUBSPOT  |  SUNDAY, SEPTEMBER 21, 2014
    [Product] How to Create an Awesome Upsell Email
    You probably don’t want to mention additional products in your thank you and confirmation emails, but you can touch base between purchases to prompt further sales. If there are no associated items, show products that may relate in other ways. Don’t you want those buyers telling others about your products? Really!
  • HUBSPOT  |  SATURDAY, SEPTEMBER 20, 2014
    [Product] Before & After: 11 Brands That Gave Their Slogans a Makeover
    “Nobody Doesn''t Like Sara Lee,” though frustrating to some with its double-negative, was catchier and more clever than its predecessor and put Sara Lee’s name on the radar of people who had never tried the bakery’s products. 'This post originally appeared on the Insiders section of Inbound Hub. 1) Denny’s.
  • WRITTENT  |  FRIDAY, SEPTEMBER 19, 2014
    [Product] 11 Steps to Effective Website Copywriting
    Your website copy must tell them up front, loud and clear, how your product or service can benefit them and why they should take action now. This can include pricing, product details, and full contact information. 'Effective website copy can be broken down into two simple parts: it conveys information and convinces visitors to act.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 19, 2014
    [Product] 8 Opportunities for Quality Conversations in Inside Sales
    little research will go a long way in piquing their interest in your product or service. Find out from them if the person you’re about to leave a message for is even the correct person to speak with about your product or service. Inside sales reps have the same imperative: maximize time by qualifying prospects creatively.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Product] Unique Ways to Build Your Email List
    Videos – Videos are a great way to show off your products, service or company, give advice, and attract new visitors in various ways. 'Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. So far, so good. Don’t know how to create one? ” post.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Product] How High-Profile Professionals Stay Calm Under Pressure
    By creating a plan around a problem or stressful situation it helps me prioritize what needs to get done and when and breaks it into achievable tasks, which keeps me focused while also allowing me to feel like I''m making productive progress.". 'Today''s business world is a place of constant pressure and complexity. Steve Jobs. I love stress.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Product] Welcome to the New Sales Process: How to Let Content Do the Selling
    With the old-school sales approach, you searched for prospects with the biggest budgets and incessantly pitched your products or services until they surrendered. They don’t need -- or want -- someone talking at them or selling them on a product’s value proposition. The ABCs (always be closing) were your guiding principles.
  • FATHOM  |  THURSDAY, SEPTEMBER 18, 2014
    [Product] 3 Takeaways for B2B Marketers from Content Marketing World
    In fact, the articles in The Furrow hardly mention John Deere products at all. Often times B2B marketers fall into the trap of viewing their audience as companies and not as actual people buying their products or services. Davis challenged attendees to think about which emotions inspire action for the products or services they offer.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 18, 2014
    [Product] How to Give a Performance Review: A 3-Step Action Plan
    Without them, it’s difficult to be mutually productive during the review. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. You know they’re important. HR is on your case about getting them done. We’re talking about the dreaded performance review.
  • CRIMSON MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Product] Peter Isaacson, CMO of Demandbase: Why You Have a Bad Relationship with Sales—and What to Do About It [Podcast]
    At Demandbase, Peter is responsible for overall marketing strategy and execution, including product, corporate and field marketing.  . '“How is your relationship with Sales?” That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, SEPTEMBER 18, 2014
    [Product] Why Small Industrial Manufacturers Aren’t Publishers
    Material moves from its raw state through the production process, coming out the other end as parts, units, finished product, etc. 'Yep, it’s true that many people and companies have become “publishers.” I’m a “publisher” simply because I’m writing this blog post. get it. don’t deny it.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Product] 4 Tips from Silverpop on Creating an Incredible Customer Experience
    It’s a fair point: marketing messaging is what creates customers’ expectations of what their experience will be upon becoming a customer, and it’s usually marketing that sends out customer communications, on housekeeping as well as new products, etc. Here are four highlights from the syllabus for those of you who couldn’t join us in class.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 18, 2014
    [Product] IMTS 2014 Stats and Highlights
    ” “Where would I see your products in my everyday life?” 'Rachel Kerstetter, PR Engineer. The 30th edition of IMTS (The International Manufacturing Technology Show) 2014 was the fourth largest IMTS in history and the largest six-day show ever with registration of 114,147 representing 112 countries. higher than 2012.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 18, 2014
    [Product] How Technology Helps Marketers Maximize Stellar Customer Experiences (New Guide)
    Have you ever purchased a product via an e-Commerce site, only to be retargeted on Facebook, or emailed the next day with a similar offering? Customers make 500 billion impressions on each other about your products and services each year. 'Knowledgeable; opinionated; peer empowered, and technologically fueled decision makers. Bummer!
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Product] 9 Reasons Your Emails Get Rejected
    Or your recipient may discover that while you two have no chemistry, your product would be a perfect match for one of their friends. Many people read emails while they’re rushed, busy, or waiting in line for coffee, which is why an email is a great place to build relationships with your customers, or to educate them on your product or deals.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 18, 2014
    [Product] Are You Guilty of These Marketing Word Crimes?
    Preview our new arrivals in advance A lot of businesses try to build hype around a new product. 'We’ve all done it. In an effort to craft a quick email, we commit a marketing word crime. You know what we’re talking about. so we created a list of word crimes you should try to avoid. Check out these epic styles. Sound the alarms.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 18, 2014
    [Product] Your sales lead just got promoted. What should you do?
    Inbound Marketing lead generation Prospects Sales Sales And Marketing Sales Data sales productivity sales prospecting sales techniques Social CRM social intelligence social selling 'Anytime a sales lead has an interesting moment, it’s an […]. Sales Intelligence Sales Strategy Social Selling Tips and Tricks B2B b2b sales CRM customer 2.0
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 18, 2014
    [Product] The 3 & 5 of Winning Drip Marketing Campaigns
    The strategy can be different for each company depending on industry, goals, budgets, products, size of market, and a host of other things. 'How many times does a prospect need to see your message before taking action? As you might guess, the claims are all over the map: Rule of Seven says … you guessed it. Similarly, there’s the Law of 29.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 18, 2014
    [Product] How to Actually Be Productive While Working From Home
    But it''s hard to say which environment actually allows us to be more productive: the home office or the office office? Work When You''re at Your Most Productive. For me, the most productive times of the day are usually early in the morning or late at night. 'Working from home is awesome. They drop by your desk. Take a Shower.
  • VIDYARD  |  THURSDAY, SEPTEMBER 18, 2014
    [Product] 6 Tips for Working With a Video Production Company
    Even for savvy marketers, it isn’t necessarily easy to seek out a video production company that’s exactly right for you or your brand, and if you haven’t worked with a third-party on video before you might be wondering what it’s like. Are you looking to introduce a new product or announce a rebrand? good starting point?
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Product] "The state of Inbound" - HubSpot Inbound 2014, Wednesday 17th Sepember
    Her methodology was broken into 5 stages: Know your audience - sounds obvious but this can be achieved by asking customers about their lives, pain points and issues- not all specfically related to your product or solution. 'Wedneday morning''s keynote was preceded by 2 surprises (to me, at least). Conscientious. Disagreeable (i.e.
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