• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Product] Moneyball for Sales & Marketing
    geographies, for different products, in various verticals, so you can pull together the best closing content. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Product] Improving ROI with Marketing Optimization
    Expand this scenario to one with 50 products, eight. products that use simplistic rank-ordering. and Product Marketing Division at SAS. industry leaders, customers, alliances, sales, marketing and product teams to establish. product or service names are registered trademarks or trademarks of SAS Institute Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Product] Start engaging from the first click in the Customer Journey
    products and services to meet their needs. This may have nothing to do with the quality of our products/services, the competitive environment, changing. For example, it stands to reason that if we provide products for young women, we’ll know them through early. product. question or a product image. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Product] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. is a true insider -- the person behind a product or. Every time an executive presents at a conference, a thought-leader gives a lecture, a product manager gives a. to buyers as they consider your product.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Product] Closing the Loop on Social Leads
    Did they buy the product you posted on. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Product] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    end-user and product type, of course.) create product guides. something to position product / service. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Product] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Product] Hooked: How to Build Habit-Forming Products (An Excerpt)
    Find out how successful companies create products people can’t put down
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Product] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Product] 6 Ways To Get Busy People To Answer Your Emails
    By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Product] A Step-by-Step Guide to LinkedIn's New Company Pages
    For companies, this means a more powerful way to build relationships with your target audience on LinkedIn,” said Mike Grishaver from LinkedIn's Product Management team. How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Product] Mobile Is The New Face Of Engagement
    CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products
  • SMALL MANUFACTURER BLOG  |  FRIDAY, APRIL 17, 2015
    [Product] Innovative NH Program Trains Students for Advanced Manufacturing Jobs
    '(c) luchschen Once a national leader in the manufacture of textiles, wood products, paper and machinery, New Hampshire’s thriving manufacturing industry took a debilitating hit three decades ago. Business owners, production managers and others can post jobs for free. The state lost thousands of jobs. Engineering and Programming.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [Product] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    This was a common limitation among early B2B marketing automation products but many have removed it over the years. 'My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” but “Where is the data stored?” It''s not that I''m obsessed with data. Well, maybe a little.)
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 17, 2015
    [Product] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
    Provide links to your and others’ content about your products, services and industry. Send important updates via the LinkedIn messaging feature such as an annual update, new product or service announcement. 'Still haven’t dipped your toe into business-to-business social media marketing waters? ” Market on LinkedIn.
  • VIDYARD  |  FRIDAY, APRIL 17, 2015
    [Product] Engagement is Everything: Our Takeaways from Marketing Nation 2015
    Citing that workers who get adequate rest and downtime are significantly more productive, she called on organizations to offer nap rooms for employees to recharge, make sure vacations are treated like vacations, and for managers to take charge on eliminating device usage during meetings. This year’s event was bigger and better than ever.
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Product] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    and cause them to write you off before you even get a chance to demonstrate how valuable your product or service may be. 'With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Luckily, all of our top seven LinkedIn mistakes are easily corrected once realized. On LinkedIn?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Product] 6 Key Metrics to Measure Success from Your Retargeting Programs
    Why it matters: Nurture touches are an extremely important metric because they can help you generate higher quality leads, i.e. folks who are actually ready to buy your product. 'Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Lead Conversions/CPL. Nurture Touches.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Product] 6 Vital Features to Look for in Marketing Automation Software this Year
    People are using new methods to learn about products and services; shifting the way they navigate sales funnels. 'Author: Dayna Rothman In 2015, consumers are more empowered than ever before—and they know it. Marketers have to adapt to these changes. Automation is the fuel that allows businesses to stay one step ahead of the game.
  • MARKETING ACTION  |  FRIDAY, APRIL 17, 2015
    [Product] Road Trip! Join the i?marketing Roadshow, Coming Soon to a City Near You
    An exclusive look at the latest Act-On product roadmap, with a sneak peek of some very cool upcoming features. 'The i♥marketing roadshow is getting underway, and you’re invited to join the experience. marketing is much more than a complementary marketing workshop. Why a roadshow? It’s simple – you asked for it. May 28: Atlanta, GA.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 16, 2015
    [Product] Marketing Automation, Meet Customer Communication
    The product management folks will admit to owning the “User Experience”, but probably spent their last two-day offsite working on their mission statement to include some drivel around “putting the customer at the centre of our synergistic, design-driven, visual language platforming”.  Good marketing automation is a subtle thing. For real.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Product] 8 (Free) Google Resources B2B Marketers Need To Know
    Needless to say, Google continues to launch new functionality and change product offerings. 'Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Google AdWords Features History. Google Analytics Release Notes. Mobile Friendly Testing Tool. Did We Miss Anything?
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 16, 2015
    [Product] How to Move Your External Marketing Messages In-Store
    If you’re here for our February Clearance Sale, all of our sale products are in this aisle.” Savvy retailers use the products they sell in hundreds of creative ways to showcase exciting solutions inside. 'Marketing may seem like it all happens outside the store – in print media or across cyberspace.
  • MARKETING ACTION  |  THURSDAY, APRIL 16, 2015
    [Product] Ask the HR Experts, Part 1: 5 Tips for Marketing and Sales Job Seekers
    Production: 26 %. 'Since the economic downturn in the last decade, it’s been harder to find a good job – that is, one that’s not only a great fit for your skills and offers a bright future, but that’s also a wonderful place to work (with good pay and benefits, and great coworkers). But it’s a situation that’s (finally) changing. LAUGHTER].
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 15, 2015
    [Product] We could all learn a lot from Jeff Bullas
    Don’t smoke at all because my father died of lung cancer, so I don’t need the product Chatix, but I hope others quit smoking and anything people do to help quit smoking is a good thing for everyone. 'Jeff Bullas is a great blogger who writes great articles like: 6 Simple Tips to Grow a Large Email List. Read more at [link].
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [Product] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. Some products sell mostly to smaller companies, some to companies with many different products, some to customers who want new prospect names, some who want to incorporate external behaviors, and so on.
  • LEADERSHIP  |  WEDNESDAY, APRIL 15, 2015
    [Product] CMO Spotlight: Steve Mann, CMO, LexisNexis (Research & Litigation Division)
    What experience are they looking for when seeking out your products and services? What are their most common objections to your products and services? ' – Among Top 15 B2B CMOs (FierceCMO). His Twitter handle says he is “Killing traditional marketing with pleasure”. You can’t use a one size fits all approach. What do they value most?
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Product] Infographic: What’s Trending In Marketing for 2015?
    'It’s old news now that your buyers are educated on your products and services before ever speaking to a sales rep. Popular content research sources for B2B buyers are: whitepapers – 78%. case studies – 73%. webinars – 67%. 40% of #B2B buyers most frequently share blog posts Click To Tweet. Source: Uberflip.
  • VIDYARD  |  WEDNESDAY, APRIL 15, 2015
    [Product] Vidyard Hires CRM Industry Veteran as New Vice President of Sales
    Today, the companies that create video-leveraged customer operations benefit from lower cost of customer acquisition, increased sales productivity and greater marketing ROI. Modern marketers have realized that video engages audiences like no other medium, and sales teams are increasingly using video to educate and nurture prospects.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Product] Live From The Marketing Nation Summit: Inspiration, Disruption & Engagement Marketing
    ” Finally, Phil wrapped the keynote with a landslide of new  product innovations —from Ad Bridge, to Marketo Mobile Engagement, to Calendar HD—these innovations will help marketers adapt and thrive in this next era of engagement marketing. 30am Fun Run along the Embarcadero! Marketing Transforms. Inspiration, Disruption, and Naps.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Product] Working with the Professional Services Marketing Partner (Not Quite) Next Door
    Increased Productivity (from the engaged firm) No snow days/projects stay on schedule*. 'Is your firm's website overdue for a redesign? Or perhaps there's an even bigger effort like a complete rebranding on the table? Odds are that you’re planning to do a bit of detective work before presenting your case to your leadership team.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 15, 2015
    [Product] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    On a Showcase Page, you promote a specific product or service that your business offers. Once upon a time, you probably listed this information in your Products and Services tab, but LinkedIn did away with that function. Now you can highlight specific products through Showcase Pages. Create Showcase Pages. Share a link.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Product] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    Yesterday we made some exciting announcements about new product innovations and our partnership with LinkedIn that will now let marketers tell a consistent, relevant, personal story that transcends channels and engages customers everywhere they are. It’s been a great event so far. Develop Personal Relationships. Now go out and make friends!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 15, 2015
    [Product] Wasting your ad money? All Facebook fans are unequal
    That’s the solution to this frustrating fan problem: using a combination of demographics and psychographics to target highly favorable, or ready-to-buy fans  and prospects for your particular products and services. 'By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook?
  • MARKETING ACTION  |  WEDNESDAY, APRIL 15, 2015
    [Product] Email: Retention Strategies in an Acquisition World
    And then I’ll go out with it, for another product, for another segment, for another day. 'As Head of Digital Compliance for Act-On David Fowler is responsible for issues including email deliverability, privacy compliance, and industry stewardship in regard to our customers and our corporate objectives. Which you’ll probably do.
  • KEO MARKETING  |  TUESDAY, APRIL 14, 2015
    [Product] Gmail Sponsored Promotions Offer Great Benefits
    In addition to competitors, you could also identify domains of companies that provide products or services that complement or relate to yours. 'A new Google-related ad platform combines the advantages of display advertising with the accessibility of email, along with some impressive and unique targeting capabilities thrown in as a bonus.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 14, 2015
    [Product] The 2 Most Important Concepts For B2B Content Marketing Success
    It’s not about you or your product. What aspects of each product will the buyer assess in evaluating the alternative solutions available? Decision (operative term: PRODUCT/SERVICE) – The prospect has now decided on their solution strategy, method or approach. Don''t be. Focus on these two areas and you''ll be successful.
  • BLOG MY CALLS  |  TUESDAY, APRIL 14, 2015
    [Product] 6 Tips to Enhance Your Mobile Bid Strategy
    Since mobile consumers frequently search for products/services/business near their current location geo-targeting is both critical and rewarding. 'Is your strategy optimized for mobile search behavior? Mobile searchers present very different challenges and opportunities than desktop searchers. Separate Mobile Campaigns. Call-Centric Ad Copy.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Product] Why Blogging Is More Important Than Ever
    Show your customers you care about your industry, their needs and the quality of the products and services that meet those needs. Consider your blog the foundation for building brand awareness, while promoting your products and improving your online reputation. Without interesting content, all these media channels are toothless. Blogs.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 14, 2015
    [Product] Why Marketing Analytics And Metrics Are Related But Not The Same
    What new products should we develop? 'Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. This is wrong, because they are not the same. . Output measures –  website traffic, social media engagement, and event participants. Accountability requires metrics and measurement.
  • THE ROI GUY  |  TUESDAY, APRIL 14, 2015
    [Product] Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?
    Sitting in on the majority of sales presentations and you can see that most are still delivering empty product pitches or pseudo-solution selling asking a few questions and then jumping into canned “death by PowerPoint” presentations. 'Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% YoY decline from 2014.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 14, 2015
    [Product] Engagement is Everywhere: Marketo’s Spring 2015 Product Release
    With today’s Spring 2015 product release, we can now take our promise a step further to help marketers deliver the right messages in real-time. Here’s a look at our new products, unveiled today at the Marketo Marketing Nation™ Summit : Marketo Mobile Engagement : With over 7.2 Want to learn more about these new products?
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Product] Why Marketing Automation Needs Permission Marketing
    Let people opt in to the types of emails they''d like to receive from you: your blog, your webinars, event invitations, and/or product communications. Using smart lists to be ready with opted-in leads that are interested in Product X is vital to using permission -- it ensures you''re sending the right content to the right people.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 14, 2015
    [Product] Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update
    It is easy for us as B2B marketers to get hyper-focused on mobile based on Google’s announcement; however, it is more productive to recognize the many factors that Google uses to rank a page and work—in the long-term—to provide the best user experience possible across your B2B website and across devices. ” Source. More tips here.
  • VIDYARD  |  TUESDAY, APRIL 14, 2015
    [Product] 5 Tips to Take Your Infographic from Static to Electric with Video
    Maybe a light and bright cartoonish feel will help you engage with a younger demographic or express the fun side of your product or company. 'Not many content forms can beat the infographic. It’s got style, it’s got class. It provides a lot of information, facts, and statistics in an easily digestible, and even better, enjoyable way. Style.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 14, 2015
    [Product] The Dos and Don’ts of Marketing Warfare
    'In today’s increasingly crowded product marketplace, it’s essential to have a solid competitive strategy to ensure you stay one step ahead of your competitors in the minds of customers. The Four Strategies. There are four strategies used in marketing warfare. Do study the moves of your competitors closely. The Don’ts.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 14, 2015
    [Product] Tips on Building a Good Contractor Email List
    Give them a reason to sign up –  Sneak peeks at new products, exclusive product demos. Reach out to contractors –  On a regular basis, randomly pick several contractors and have a product manager call and pick their brains on possible new product ideas. 'By John Sonnhalter, Rainmaker Journeyman at Sonnhalter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 14, 2015
    [Product] The first step in social media marketing is not social media
    Maybe you can do that with new products, new services, new ways to deliver your product or how you price your product. How are they using your products? How are they displaying and selling your product? How are they using your products? How are they displaying and selling your product? ME: Maybe two.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 13, 2015
    [Product] Case Study: OMC Creative Studio Delivers on The Ritz-Carlton Mission
    The Ritz-Carlton’s mission is to provide genuine care and exceptional products and services resulting in profit leadership. 'Editor's Note : Today's post comes courtesy of Julie Montgomery, Creative Director, Oracle Marketing Cloud. • An account box where readers can quickly glimpse their Rewards points balance.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Product] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
    Joanna''s a “conversion copywriter” (a phrase my copywriter friends may want to adopt for their LinkedIn profiles), meaning she writes content that drives conversions and sells products. Do state something about what the product does. And she''s not just any copywriter. The 9 Top Copywriting Lessons From Joanna Wiebe. Be different.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 13, 2015
    [Product] InsideView Target Now Integrated With Marketo
    Products & Technology 'We’re proud to announce that InsideView Target is […].
  • VERTICAL RESPONSE  |  MONDAY, APRIL 13, 2015
    [Product] 4 Lessons Game of Thrones Can Teach You About Email Marketing
    You could find ways to improve your products, enhance customer service and increase your sales. 'Many Game of Thrones fans are still reeling from the season premiere. Take a look at four things that Game of Thrones can teach you about email marketing: 1. Keep your eye on the goal. Nope, these issues don’t phase him. Build your contacts.
  • HINGE MARKETING  |  MONDAY, APRIL 13, 2015
    [Product] Bazaar Marketing: Where Professional Services Marketing Goes Wrong and How to Fix It
    These sorts of unsubstantiated claims, offered without any support, ring about as true as that of the tenth merchant you’ve heard describe the same product in the last ten minutes of your walk through the bazaar. In short, his services and products were ideally suited to our needs and expectations. It all started at the Bazaar.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 13, 2015
    [Product] 4 Measures to Find Out if Your Prospecting is Effective
    sales productivity tool to quickly identify qualified leads from among millions of potential contacts from cloud-based data providers Fliptop, Netprospex, ZoomInfo and/or Full Contact. for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. By Sean Burke.
  • VIDYARD  |  MONDAY, APRIL 13, 2015
    [Product] A Complete Guide to Unleashing Employee-Generated Content with Video
    Not only do they provide a different perspective than your regularly-scheduled writing team, but they know your product, your brand, and your customers like no other. Get your technical team to share in-depth how-tos on your product or ask your sales team to save and discuss their favourite use case. But not just EGC; EGC on video.
  • CMO ESSENTIALS  |  MONDAY, APRIL 13, 2015
    [Product] Would You Fire a High-Performing Sales Jerk?
    For example, what if the cost-of-sale for a million-dollar seller was calculated at $900,000, while another rep sold $800,000 worth of products, but only cost $600,000 to reach that number? Is this the right way to manage our revenue stream? Does it optimize the customer’s experience ? In reality, the answers are more complex.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Product] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    According to the Fogg Behavioral Model for persuasive design , human behavior is a product of three factors: motivation, triggers, and ability. 'Just like some words are more persuasive than others, some designs are more persuasive than others, too. Want to design a landing page that persuades people to convert? What makes him or her tick?
  • MARKETING ACTION  |  MONDAY, APRIL 13, 2015
    [Product] Customer Lifecycle Metrics, Part 5: Retention and Expansion
    If they’re extremely satisfied with your products and/or services, they will help spread the word and do some valuable word-of-mouth marketing for you. Once your prospect converts and becomes a customer, your job as a B2B marketer isn’t done – in fact, the most significant part is just beginning.  Expansion Metrics.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 13, 2015
    [Product] 5 Storytelling Lessons From Game of Thrones
    We’ve already waxed poetic  on this blog about how GE’s content marketing team gives audiences what appears to be unfettered access into their production processes in a way that’s truly gripping. 'Did you watch the Season 5 opener? Well I am totally obsessed about HBO’s The  Game of Thrones. million  respectively.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 13, 2015
    [Product] Optimizing Lead Distribution for Higher Conversion
    Match leads based on product or industry vertical expertise. 'Tweet The management of sales leads is critical to generating marketing ROI. Sadly, Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. That’s a complex question when you think about it.
  • HUBSPOT  |  SUNDAY, APRIL 12, 2015
    [Product] Why the Agency World Loved 'Mad Men'
    Creator Matthew Weiner had consulted with the agency prior to production and my arrival, but we did not know how we were to be treated in the storyline for Mad Men. On the last subject, it has been surprising that so little discussion has taken place on the impact mass production coupled with mass advertising had on society. B.A.R.
  • HUBSPOT  |  SATURDAY, APRIL 11, 2015
    [Product] New Research Reveals the Personality Traits of Top-Performing Sales Reps
    Underperformers: “industry expertise and product knowledge,” “communication and coaching skills,” and “fights for the team”. 'This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. Salespeople can make or break an organization. Do you have the next big idea? Great. Let''s dig in.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Product] Why You Need to Stop Speaking "Techlish"
    They seek out products or services that can actually improve their lives, not make them ‘Google’ acronyms. production manager we work with recently emailed saying, “I’m pretty sure my programmer explained the issue, but I glazed over for the tech related conversation he had with me. Yes, people really speak this way. 2) Say Something.
  • LEADERSHIP  |  FRIDAY, APRIL 10, 2015
    [Product] Interesting Infographics: Biggest Drivers of Increased Data Marketing
    'Data-driven marketing may sound like the latest buzzword, but it’s a lot more than that. In fact, data-driven marketing has become the default marketing method as technology and consumer trends accelerate in that direction. It has become the expectation on both the consumer and enterprise side of the equation.
  • VIDYARD  |  FRIDAY, APRIL 10, 2015
    [Product] Use Video at Your Event to Engage Customers Even After It’s Over
    They can be used for thought leadership, product marketing, customer insights, and more. Add email gates and custom CTAs to videos for additional lead generation or to encourage desired actions like requesting a product demo. 'Did you just participate in an industry conference? Host an event? Right. So here’s how you do it: Use video!
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Product] Why Long-Tail Keywords?
    For small businesses especially, being a product page SEO expert is critical for competing with big retail sites. As a consumer searches for a service or product they’re interested in and gets closer to making a purchase, their search terms typically get longer and more specific. Why Not Short-Tail? How to Define Long-Tail Keywords.
  • BIZNOLOGY  |  FRIDAY, APRIL 10, 2015
    [Product] Why marketers should question what their job really is
    The job of all marketing is to attract customers that buy your product. 'I’ve written in the past about a pet peeve of mine–auto insurance commercials that claim something like, “people who switched to us saved an average of $236.” ” It’s not any one company–they all say this. Like this post?
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 10, 2015
    [Product] 3 Step Visual Marketing Plan You Can Use Today
    It can share a vision, expand the life of a product, sell a service or boost a campaign. 'Visual marketing impacts every aspect of social media. From the posts we read to the tweets we send, visual marketing sends a powerful message. Rebekah is a social media strategist, content developer, speaker and trainer. by Kyle Stephen.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Product] Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
    Here’s how they described it in a blog post announcing the new product: Topic data shows marketers what audiences are saying on Facebook about events, brands, subjects and activities, all in a way that keeps personal information private. They can determine whether a product was purchased on a desktop after viewing an ad on a mobile device.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Product] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Typically, only 20% of the leads who walk into a business are prepared to buy products or services. At Marketo we’ve found that businesses with lead scoring processes—which rank a lead’s sales readiness based on predetermined criteria—see 28% better sales productivity and 33% higher revenue growth than companies without it.
  • MARKETING ACTION  |  FRIDAY, APRIL 10, 2015
    [Product] Productivity Tips: 9 Tools to Tame Your Inbox
    According to Tom Pisello, aka The ROI Guy , email overload costs organizations about $5,000 per user in lost productivity each year. Email and productivity. Pew reports “Just 7% of working online adults feel their productivity has dropped because of the Internet, email, and cell phones, while 46% feel more productive.”.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Product] 5 Ways to Make Your Brand Magnetic
    Even if you are a large successful company like Apple, you might not be able to offer literally every product or service that your customers can dream up, but with a solid content structure, you can make sure that your products meet their needs. Another aspect of honesty is in the way that you sell your product. 1) Be Relevant.
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Product] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    Marketing services is significantly different than marketing products – so tech firms that used to be focused purely on products, whether hardware or software, are now having to learn strategies for services marketing. The findings revealed powerful insights about the new shape of the IT marketing landscape.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 9, 2015
    [Product] 1:1 Communication - The Next Big Evolution In Marketing
    The answer lies in the fact that consumers have evolved from being “buyers” of products and services only to becoming brand advocates who are interacting with us and seeking active involvement with our brand. But why? Our Customers have Changed, Why shouldn’t our Marketing? That’s not good. But the quesiton remains.
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 9, 2015
    [Product] What Marketing Content Works Best for B2B eNewletters?
    Busy executives may want case studies – how do others succeed with a product or solution? For tips on how to streamline the eNewsletter process, read my previous post, 5 Ways to Systematize your eNewsletter Production Process.). 'Deciding what kind of content to include in your B2B eNewsletter isn’t easy.
  • VIDYARD  |  THURSDAY, APRIL 9, 2015
    [Product] When Should You Use a Whiteboard Video?
    Whether you have a product you want to showcase or a complex idea you need to communicate, whiteboard videos are a perfect way to engage the viewer’s imagination and draw out a story for them. …Like a product. Have some top-funnel awareness content about your product that you want to turn into video? Perfect.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 9, 2015
    [Product] Announcing The 2015 B2B Web Usability Report
    This disconnect is apparent with regard to the sales and product-related information buyers want to see on vendor websites and what they find to be lacking. As you can see in Figure 4, “must have” sales and product information includes Pricing (78%), Shipping (62%), Product Reviews (52%) and Details about Technical Support (47%).
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 9, 2015
    [Product] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    Collect an email address and ask your audience to submit a photo of them using your product. 'Your email list plays a paramount role in your marketing. In 2012, 3.3 billion people had an email account. That number is expected to crest 4.3 billion by the end of 2016, according to a report by tech market research firm, The Radicati Group.
  • EARNEST ABOUT B2B  |  THURSDAY, APRIL 9, 2015
    [Product] Lessons from the Mad Men
    And as a result our ‘product’ is being devalued. 'What marketers today can learn from 1960’s Ad Land. You don''t know how to drink. Your whole generation, you drink for the wrong reasons. My generation, we drink because it''s good, because it feels better than unbuttoning your collar, because we deserve it. Be brave, be different.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 9, 2015
    [Product] Influencer, Affiliate And Advocate Marketing: What’s The Difference?
    Because influencers are focused on promoting and maintaining their own brand image, they may reference you or your product in ways you did not expect. Sometimes – in an attempt to drive lots of traffic and commissions – affiliates make promises about a product or service that the company can’t stand behind, ultimately causing brand damage.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 9, 2015
    [Product] The End of Valued Customers
    Your application is always a treat to use, but is there a way we can turn off the in-product reminders to buy the modules I have repeatedly reminded Amanda I am not going to purchase any time soon? 'Dear Valued Supplier, Thank you for your quarterly newsletter. Could you look into that? Quite  a treasure. Also, Alan should stop calling me.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 9, 2015
    [Product] Your B2B Prospects Want to Binge Your Content
    Can you make it quick and easy for your customers to solve issues related to your product? And this has nothing to do with how good or bad the product is. 'B2B marketers are often focused on their industry competitors when they think about social media and content marketing, but that is frequently the wrong way to think about it.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Product] Prose, Bullet Points and Journalism: How to Write Product Page Descriptions that Sell
    This is especially true for ecommerce managers and online store owners looking to boost conversions on product pages via product descriptions. As businessmen and women by profession, rather than writers, many ecommerce professionals often ask about how to optimize product descriptions. Simple Formula for Product Descriptions.
  • MARKETING ACTION  |  THURSDAY, APRIL 9, 2015
    [Product] Productivity-Boosting Benefits of Virtual Meetings
    Now that you know how to use video to help make you more productive, watch our on-demand webinar, Video Marketing: 3 Building Blocks to Get You Started , to learn how video can help generate leads and increase engagement with your audience. 'How much time do you spend in in-person meetings? Why Virtual Meetings? Convenience. Use Google docs.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 8, 2015
    [Product] New Feature: Improved Contact Search for Email Lists
    Product Updates contact search 'Locating an address or contact in your email lists is a key part of managing your lists. You need to be able to easily change the list an email address is on, unbounce or unsubscribe an address, or even delete an address from the list altogether. © 2015, VerticalResponse Blog. All rights reserved.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 8, 2015
    [Product] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
    As prospects self-educate about the products and services they wish to buy, the remain anonymous through most of this process, visiting websites, consulting peers on social media, and poring over review sites. 'Today’s post comes courtesy of Sean Callahan , Senior Manager, Content Marketing at LinkedIn. Hurdle No. Leap No. Hurdle No.
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Product] 13 Quick Tips to Improve Your Web Design Skills
    Reducing your visitors’ options might seem counter intuitive, but it can actually help guide people to your most productive content. 'Designing your company website can be a challenging proposition. You’ve got to juggle the expectations of many stakeholders, and you can often hit obstacles that prevent new ideas from emerging. Web Design
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 8, 2015
    [Product] How To Measure The Real Business Impact Of Content Marketing
    Beyond basic efficiency measurements like output and time to publish, Altimeter emphasizes that keeping an eye out for something like call deflection  (mostly for larger brands) can also show how well a certain piece of content is doing with regards to productivity and saved costs – and how helpful it is to a user. and of course, FAQs.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 8, 2015
    [Product] 12 Tips for Effective Tradesman Videos
    All the search terms in the world won’t make people sit through a video that does nothing more than pat yourself on the back for making such a great product. If you want eyeballs, and the increased search results they equal, you need to show how your product fixes their problems. Make the solution, not the product the focus.
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Product] Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization
    It tracks tickets, time, and produces reports, simplifies product releases and bug fixing, and says it''s “easier to set up than Jira.”. It’s more of a team manager, keeping documents, notes, best practices, product requirements, and plans all in one easily searchable place. Productivity Office Life Daily messy. 1) Asana.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 8, 2015
    [Product] Best Kept Secret of an Email Newsletter Bio
    After only 6 months, one client reported greater productivity, less stress, and improved revenues of 20%. 'What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. ”). Offer Help.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 8, 2015
    [Product] Why CEOs Say Yes to Marketing Automation
    When you know that Jane Doe is a senior manager for a shipping logistics company (the sector your products excel in), that’s explicit data. 'Why all the noise about marketing automation? As a category, industry revenues grew 50% to reach the $1.2 billion in 2014, and are expected to grow another 50% in 2015 to $1.8 What’s driving that growth?
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Product] The $168k Gift Bag: An Inside Look at the Celebrity Gifting Industry
    This type of spark is what many brands are looking for when they invest in celebrity marketing and product placement. In the beginning, it was truly educating the brands on this new concept of placing their product with celebrities, getting press around it, and building marketing and promotional campaigns,” Fary said. February 7, 2015.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Product] Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology
    Today, we have thousands of software solutions at our fingertips to make our jobs as marketers an enjoyable, productive journey. 'Author: Rachel Yarnold Last week, I had the opportunity to attend MarTech in San Francisco. The goal of the conference was to explore the booming world of martech. Options Galore! Having choices is empowering.
  • FATHOM  |  TUESDAY, APRIL 7, 2015
    [Product] My Favorite Content Creation Tools for OEM Marketing
    If your manufacturing products and processes are very technical, this tool is a great way to be sure you’re communicating in a way your audience can understand. Each and every manufacturing company uses unique processes and creates products that are fascinating. 'Content creation is one of many manufacturing marketing trends. BuzzSumo.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 7, 2015
    [Product] Keith Eadie, TubeMogul CMO: Everything Marketers Want to Know about AdTech But are Afraid to Ask
    Keith Eadie is the CMO at TubeMogul and oversees corporate, digital and product marketing. 'John Wanamaker infamously stated: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Keith boils down complex AdTech concepts into easily understandable examples along the way.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 7, 2015
    [Product] 7 Modern Marketing Experience Takeaways
    There seemed to be fewer product specific enhancement announcements to Eloqua versus years past. Oracle has over 15,000 products, including a large B2C set led by Responsys, so it is logical that their focus turns more toward integrating inorganic platforms together to form a marketing cloud strategy. Oracle Marketing Cloud
  • VIDYARD  |  TUESDAY, APRIL 7, 2015
    [Product] Learn from the Best: An Informative Video Marketing Q&A with LA Creative Director
    I’m excited about video marketing technologies that simplify the process for marketers to get videos watched by their most important viewers – the people that will buy their products and services and/or share with their friends who will. Then you can back into the creative concepts, production and video marketing.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 7, 2015
    [Product] The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto
    Identify what their biggest pain points are, what their concerns are in relation to your product/services and what they hope to accomplish. Too often, we fall into the routine of creating content that’s all about the features of our product and services instead of helping a potential buyer. Tips to a Stellar Welcome Email.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Product] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    Personalization recognizes that each prospect or potential buyer is different, and must be treated as such—depending on aspects such as product interest, industry and size (for B2B’s), geo-location, etc. Product intent. 'Author: Mike Telem Think fast! Which funnel stage gets the majority of a marketing budget? So, what can help?
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