• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Product] Moneyball for Sales & Marketing
    geographies, for different products, in various verticals, so you can pull together the best closing content. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Product] Improving ROI with Marketing Optimization
    Expand this scenario to one with 50 products, eight. products that use simplistic rank-ordering. and Product Marketing Division at SAS. industry leaders, customers, alliances, sales, marketing and product teams to establish. product or service names are registered trademarks or trademarks of SAS Institute Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Product] Start engaging from the first click in the Customer Journey
    products and services to meet their needs. This may have nothing to do with the quality of our products/services, the competitive environment, changing. For example, it stands to reason that if we provide products for young women, we’ll know them through early. product. question or a product image. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Product] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. is a true insider -- the person behind a product or. Every time an executive presents at a conference, a thought-leader gives a lecture, a product manager gives a. to buyers as they consider your product.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Product] Closing the Loop on Social Leads
    Did they buy the product you posted on. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Product] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Product] Hooked: How to Build Habit-Forming Products (An Excerpt)
    Find out how successful companies create products people can’t put down
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Product] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Product] 6 Ways To Get Busy People To Answer Your Emails
    By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Product] A Step-by-Step Guide to LinkedIn's New Company Pages
    For companies, this means a more powerful way to build relationships with your target audience on LinkedIn,” said Mike Grishaver from LinkedIn's Product Management team. How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Product] Mobile Is The New Face Of Engagement
    CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products
  • CMO ESSENTIALS  |  MONDAY, JANUARY 26, 2015
    [Product] Two Marketing Success Stories from the History of the Super Bowl
    Protected by stringent trademarks , and able to merit millions of dollars for momentary marketing and advertising opportunities, the Super Bowl’s name alone could be considered to be a product of almost otherworldly marketability. Still, all it took was two teams facing off on one field to kick off this cultural phenomenon. What’s in a Name?
  • FATHOM  |  MONDAY, JANUARY 26, 2015
    [Product] 3 Steps to Digital Marketing Success in 2015
    The question manufacturers must ask is, “How can I reach out to the people who truly need my product and show them I’m the best choice?”. Segmenting can help you send messages about upcoming sales on items your customers currently buy as opposed to advertising a sale to people who still aren’t aware of what your product does.
  • SAZBEAN  |  MONDAY, JANUARY 26, 2015
    [Product] Using Pinterest for Business
    Engage with people and become part of the community and not just a figure lurking in the back, trying to sell product. 'Its users are more active, its content stays visible longer, and it’s the most used social media network you’re not taking advantage of. Boards are arranged by themes, like recipes, design tips, or cars.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 26, 2015
    [Product] How to Create Stellar Video Content for Marketing in 2015
    According to DigitalSherpa , videos help to increase people’s understanding of your product or service by up to 74%. It’s best if this room becomes a dedicated studio in your office to simplify the production process. 'In 2017 video will account for 69% of all consumer Internet traffic ( Cisco ). Avoid glares and excessive shadows.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 26, 2015
    [Product] Your B2B Data Checklist for Evaluating New Lists
    If we have a client who targets CFOs as their desired point of contact, there is also typically someone below that title who handles the more specific job functions associated with the client’s product. 'At AG Salesworks, we engage with a number of different vendors to procure B2B lists depending on the requirements outlined by each client.
  • THE ROI GUY  |  MONDAY, JANUARY 26, 2015
    [Product] Three Key Metrics for Your 2015 Selling Effectiveness
    3) Value Articulation: The focus of the training also needs to refocus - transcending from product centric to value focused. Each stakeholder may be at a different point in the decision making process – some early: just getting a handle on the issues, and some late: already with a clear solution in mind.
  • BIZNOLOGY  |  MONDAY, JANUARY 26, 2015
    [Product] What the BlackBerry Twitter debacle taught us about social media
    As in, an Apple product instead of a BlackBerry smartphone. Through a lack of attention to detail, it became apparent that the company’s social media manager was using their competitors product. 'If you’ve been online in the last few weeks, you probably heard that BlackBerry made a pretty silly mistake on Twitter. Like this post?
  • VIDYARD  |  MONDAY, JANUARY 26, 2015
    [Product] Using Video to Turn Website Traffic into Leads
    In the past, a sales rep would simply pick up the phone and cold call to introduce a new product or service to a prospect. It gives us a real voice and allows potential customers to get a true feel for who we are as a company and learn more about our products and services. That’s a 492% increase on just one single product page!
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 26, 2015
    [Product] 7 Tools to Get Free Publicity for Your Business
    Getting a celebrity endorsement for your product would be a huge coup. You send a celebrity your product as a free gift, and in return you could get a review that you can use to market your product. 'As a business owner, you want to publicize your business without breaking the bank. That’s okay. Help A Reporter Out (HARO).
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Product] MarTech Momentum Continues into 2015
    In the last year, there has been a swarm of marketing companies advertising their products and services to drivers and passengers. Sharing files and information impacts productivity and can simplify the life of marketers and customers. My answer—not yet, and I don’t think we should expect it to in 2015. Modern Marketing b2b Consumer
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 26, 2015
    [Product] Why Content is Social Media Dietary Fibre
    Your Sales Squirrels will need to be reined in here:  a new product is not necessarily news so be sure you give them plenty to say to support the value proposition, otherwise they’ll be inclined to blast feature lists all over the place. 'I like to start my Monday mornings with a visit to LinkedIn. It’s New(ish). It’s Visual. It’s Curated.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Product] New Marketing Automation Options for Small Business in the VEST Report
    Hatchbuck workflow Hatchbuck is another all-in-one product for very small businesses. The system integrates via Zapier with ecommerce products. Hatchbuck was founded in 2011 and launched its product in 2013. ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr). Here are thumbnails of the others.
  • HINGE MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Product] How to Differentiate Content Curation on Social Media
    State Compensation Insurance Fund introduces a cnn.com article on the workplace light by telling readers in a sentence what the article is about - health and productivity benefits from daylight. “CNN reports on a study that suggests worker’ health and productivity benefits from exposure to daylight…” 4.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Product] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    On the surface this sounds like great marketing intelligence, but the reality is no one has said they actually want to buy your products or services. 'With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Social Media. page views or more)?”
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Product] 9 Examples of Native Ads People Actually Enjoyed Reading
    Starbucks partned with The Onion to promote its Doubleshot Espresso by sponsoring a post on productivity on the weekends. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Native advertising grew up in 2014. Advertisers went beyond asking, "Is this a fad?" 1) Supercompressor and GE.
  • LEADERSHIP  |  FRIDAY, JANUARY 23, 2015
    [Product] Interesting Infographics: What Content Has the Most Clout?
    When looking at the larger picture, here are the types of assets used to evaluate a technology purchase: 57% – product brochures / data sheets. Product brochures/data sheets. 'Which type of content drives the strongest ROI in your B2B lead generation playbook? Quality Not Quantity. 25% said they consumed 6 to 8 collateral assets.
  • BIZNOLOGY  |  FRIDAY, JANUARY 23, 2015
    [Product] Mobile will disrupt your industry: 3 ways to protect your business
    Anyone carrying and using a mobile phone creates a stream of data about their likes and their locations that many innovators plan to leverage for delivering improved products and services. 'How important is mobile for marketing your business in 2015? Even coffee only got support from just over half the respondents. That means some 4 to 4.5
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Product] 5 Tips for Developing Strong Buyer Personas
    To start developing personas, start with the ideal buyers of the products and services your company sells. Now that you know what companies to target, think about the titles that buy your products and services. To create great lead generation campaigns , you start with buyer personas. In fact, in his. Amen, Mike.). What about IT?
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Product] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    21) "The Minimum Lovable Product," Spook Studio. When they’re first getting started, many startups and agile teams talk about creating a minimal viable product -- using the smallest amount of resources to produce something that’s good enough to begin testing. The Minimum Loveable Product from. Some have gorgeous designs. XPLAIN.
  • WRITTENT  |  FRIDAY, JANUARY 23, 2015
    [Product] The 11 Key Elements of Amazing Copywriting
    Corey Eridon at  HubSpot writes that “the product or service isn’t what makes a lead want to be your customer–it’s a solution to their problem that people care about.” 'Image source. can always tell when I’m reading amazing copywriting by the drool pooling on my desk. Empathizes. Uses Cliffhangers.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Product] What Social Media Can and Can’t Do by @davekerpen
    Social media cannot make up for a bad product, company or organization. The good news is, if you’re using social media well, you’ll quickly know when you have bad products, employees or processes. Dave Kerpen of Likeable Local. A good example of a bad organization is Business Objects where I grew GE by 242%. Amen, Dave.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Product] What David Ogilvy's Facebook Profile Would Look Like [Infographic]
    I want you to find it so interesting that you buy the product. Much of the messy advertising you see on television today is the product of committees. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. He''s called the Father of Advertising and the King of Madison Avenue.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Product] 8 Ads With Subliminal Messages You've Probably Missed
    David Ogilvy, the modern Father of Advertising, once shared this great quote : “A good advertisement is one which sells the product without drawing attention to itself.”. 'Advertising is supposed to be impactful and clever without overpowering. In short, be subtle. And advertisements have a long history of being subtle. 2) Milwaukee Brewers.
  • ANNUITAS  |  THURSDAY, JANUARY 22, 2015
    [Product] Spreading the Word
    Don’t write for your product team, don’t write to impress investors, write to help your buyers solve their problems. 'Shout it out loud. Make yourself be heard. Spray and pray. Those used to be the best methods for sharing information. Today that is considered being loud, rude and ineffective. Avoid buzz words and write simply.
  • VIEWPOINT  |  THURSDAY, JANUARY 22, 2015
    [Product] 7 Tips to Jump Start Your Life from Todd Schnick's Live the Intrepid Life
    While no one’s got life completely figured out, Todd provides tools and insight that can make it easier to cope with challenges in order to become a better, more productive individual. 'Todd Schnick is a stellar individual. Live the Intrepid Life is well worth your read simply because it is in and of itself a very good book.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Product] The Biggest Thing Jake from State Farm Taught Me: Phone Calls Drive Revenue
    According to Google, more than half of mobile callers are researching a product or service, or want to complete a purchase when they call a business directly. 'Every now and then there’s a commercial that captures the public’s attention and inserts itself into mainstream thought and humor. In the case of Jake from State Farm? Even at 3am.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 22, 2015
    [Product] Your Guide to Email Design
    Include a brief description of your business, product or service. When your business or non-profit hosts an event, or you’re inviting people to try a new product, or service, email is an effective way to promote awareness and recruit guests. 'When it comes to email design, a lot of questions come up. Email Newsletters. Fonts.
  • VIDYARD  |  THURSDAY, JANUARY 22, 2015
    [Product] Bringing It Home: How To Build The Optimal Video Production Team
    You can hire an agency – and there are some big benefits to outsourcing your production efforts – or you can take the plunge and build your own video marketing team. Make sure your video producer and your videographer see eye-to-eye on video format, and expectations around post-production. Your Videographer.
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Product] How Brands Use Social Media to Enhance the Customer Experience
    The 2011 Customer Experience Impact Report by RightNow Technologies found that 86 percent of customers were willing to pay more for similar products to a company that provides exceptional customer service. Twitter and Facebook provide customers a real-time way to complain about your product or service in front of a large audience.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Product] Traditional vs. Digital: The Super Bowl Ad Grey Space
    We’re moving into an era where customers expect to receive personalized ads based on products that they want (or should want). 'Author: Shanna Cook Who wants to, or better yet who can afford to, spend $4.5 million on any one line item in their marketing budget? The dividing line has been drawn—where do you stand? No one picked a firm stance.
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Product] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    Modern marketers pride themselves on learning the latest technologies to help make them more productive. Previously, she held positions at AT&T Language Line and NetworkOmni (acquired by Language Line), where she oversaw product development. resume that’s more than two pages long. This is a critical skill in marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Product] What’s Your Content Cadence?
    Frequency is more about productivity and cadence is more about your communication style. Frequency is more about productivity and cadence is more about your communication style. 'By Brooke Ballard, {grow} Contributing Columnist I’m going to be 100% honest here. I’m excited as hell. What’s Content Cadence?
  • MARKETING ACTION  |  THURSDAY, JANUARY 22, 2015
    [Product] Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
    And for us, it was very difficult to get support for each individual product. And for us, it was very difficult to get support for each individual product. 'An Act-On Conversation. Chris Kiersch is the CEO of myBusinessIntegrated. This transcript has been edited for brevity. LEO : I agree. Marketing automation before sales automation.
  • GREAT B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Product] The Economic Value of Your Company Brand
    It can be a sales and profit accelerator by helping you sell more products and services at a greater profit margin. 'I was a guest speaker for The Center for Business Modeling at a video/podcast on a subject near and dear to my heart: the economic value of a brand. Following is a summary of what I said on the podcast. The brand is respected.
  • FATHOM  |  WEDNESDAY, JANUARY 21, 2015
    [Product] Marketing Confessions: Numbers Sometimes Lie (Shh, Don’t Tell Anybody!)
    To the contrary, we can and should be mindful of costs, productivity and efficiency, especially when today’s technology allows marketers to be smarter than ever about avoiding wasteful spending. 'Let’s talk investing. Warning: The following is in no way intended to be construed as financial advice. Probably not. You like numbers?
  • HUBSPOT  |  WEDNESDAY, JANUARY 21, 2015
    [Product] How Office Temperature Affects Productivity [Infographic]
    But these office temperature wars aren''t just an inconvenience -- almost a third of employees lose productivity because they aren''t comfortable with the temperatures in their offices. 'It happens at every office: One person''s shivering in an overcoat while a nearby coworker is totally comfortable. Check it out. Office Life Daily
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 21, 2015
    [Product] 10 Things Master Salespeople Do to Sweep Away Skepticism and Close Sales
    In short, presentations must be loaded with convincing evidence to prove your product is reliable. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Demian Farnworth , Chief Copywriter at Copyblogger Media. To close a sale, a prospect needs to commit to buy (plus a few other steps, but that commitment is crucial).
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 21, 2015
    [Product] Why transparency is essential for building corporate brand trust
    In short, the relationship between transparency and trust for a corporate or product brand is irrefutable. 'The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. Not anymore.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 21, 2015
    [Product] 4 Ways Your Audience Can Provide Content Ideas
    For example, if a customer raves about a new product, a remodeling project or an employee that went the extra mile, write a blog post about that topic and include some of the comments from the customer in the article. 'You’re ready to write an email, social update or blog post and the blank screen taunts you. Where to get started?
  • THE ROI GUY  |  WEDNESDAY, JANUARY 21, 2015
    [Product] The Buyer's Journey or Hide and Seek?
    We''d pitch them as they walked, or nabbed them for a productive lunch presentation. Technology has certainly made it easier to market and sell your products, but at the same time the process for gaining and maintaining buyer interest and commitment has become increasingly difficult. When they came out for lunch or a meeting, “Bingo!”
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Product] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    You’ll find that this strengthens relationships and enables you to upsell other products and services, and reduce customer churn. 'To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room.
  • EARNEST ABOUT B2B  |  WEDNESDAY, JANUARY 21, 2015
    [Product] Event Marketing: Time to bridge the content chasm?
    But are racks of printed brochures and floppy product one pagers the best we can do? Surely there must be a way to make events better, more productive and engaging for everyone – a way that brings events in line with current trends and the way attendees use content, mobile and social? But are these events really working? Events
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Product] 14 Data Visualization Tools to Tell Better Stories with Numbers
    As with other products of this nature its utility is firmly anchored in visual exploration of data using every format imaginable. Data visualization is technology that lets corporate executives and other end users see data to better understand information in context. Which tools are best to tell your story? You can click and drag to zoom.
  • HUBSPOT  |  WEDNESDAY, JANUARY 21, 2015
    [Product] How to Create a Logo: Designers Give a Look Inside Their Process
    From the concept stage to the final product, what goes into designing a logo? 'Even though they''re often just small images, logos carry a whole lot of meaning -- and designing one comes with a whole lot of responsibility, too. Logos are usually the most recognizable representation of a company or organization. Read on to find out.
  • WRITTENT  |  WEDNESDAY, JANUARY 21, 2015
    [Product] 5 SEO Writing Techniques to Consider in 2015
    Search engines do not buy your products, services, and ideas – people do. 'SEO writing techniques? It might be 2015, but content and search engine optimization still go hand in hand. What’s the point of high quality writing that ends up on page 40 of Google’s search results? Nobody will see it. Use a calendar. Planning is essential.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 20, 2015
    [Product] How to Blog Workshop February 20, 2015 in Los Angeles
    'A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. In this workshop, you will learn how to blog, what makes a successful blog, and how to get results from your blog. Who Should Attend? About the Workshop Presenter. Tom N., Manufacturing CEO.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Product] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    Engagement marketing is about building relationships —which is much bigger than just selling a product. That requires a strong marketing organization with an understanding of its role in the enterprise, of the consumer, of what about their product or their service is attractive and what that can lead to. couldn’t agree more. sure do.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 20, 2015
    [Product] How to Influence B2B Sales Prospects (Without Annoying Them)
    customer advocate can help garner praise for your product or service, and an excellent case study can drive excitement towards its implementation. This is easy to implement in B2C: limit the stock availability or create special editions of products. 'If you’re selling something, you need to be persuasive. While I was out of breath.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Product] 12 Noteworthy Examples of B2B Companies on Instagram
    The company has a great way of showcasing their products in a subtle manner without rubbing followers the wrong way. They do this by showing the products in everyday circumstances and providing ways to fix common problems by using their technology. 'Instagram is a social media platform unlike any other. Microsoft. Followers: 35.8k.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 20, 2015
    [Product] How to Garner Sweet Success on Instagram
    While the focus of your picture is usually your product or a person, the background still matters. Break out a tablecloth or move your product to another spot to ensure the background adds to the picture. Don’t just post product photos. 'Facebook and Twitter are no longer the bread and butter of the social media world.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 20, 2015
    [Product] How to Build Strong Brand Storytelling From the Inside Out
    In 1960, Harvard Business School professor Theodore Levitt coined the phrase “marketing myopia” to describe the short-sightedness that happens when companies focus on products and services instead of seeing the big picture of what customers really want. How your brand story inspired them to solve a customer’s problem, not just sell a product?
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 20, 2015
    [Product] 6 Essential Customer Experience Questions You Must Answer
    Now think about a product or service you love, love enough to recommend. 'Think about a recent mediocre customer experience, if you are struggling with this, think about a bad one. What made it less than ideal? Why do you love it? Customer Experience Marketing
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Product] 28 (of the) Best LinkedIn Marketing Guides of 2014
    2-column layout; no tabs for careers, products or services; link back directly to the main business page; no employee profiles are associated), how to create a showcase page, and best practices for B2B marketing using showcase pages. Company Pages Products & Services Page – No Longer Supported by LinkedIn Help Center.
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Product] 5 Fresh Ways to Improve Your Company Culture
    Meetings can be some of the least productive places in an office, and when people feel like their time is being wasted, they get upset, and feel undervalued. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Company culture is something that is very close to me. Period.
  • B2B MARKETING TRACTION  |  MONDAY, JANUARY 19, 2015
    [Product] 5 Ways to Systematize your eNewsletter Production Process
    featured article related to your work, product or services. Do you need help with your marketing or eNewsletter production? New Incite provides writing, editing and production services so that you can focus on the day-to-day aspects of your business. know Terry from my work on the board of the Association for Strategic Planning.
  • CRIMSON MARKETING  |  MONDAY, JANUARY 19, 2015
    [Product] Infographic: What is the Most Valued Content for B2B Technology Buyers?
    The content type that received the most engagement was product brochures/data sheets (57% of respondents); it is also viewed as the most influential in making a purchase decision (30%). The least consumed content types are eBooks (24%) and podcasts (24%).” Source: MarketingProfs. Image: Courtesy of The Beauty Bean. appeared first on.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 19, 2015
    [Product] 10 (More) Marketing Terms You Need To Know
    When someone uses the term UX, they are talking about the overall experience that your user has when interacting with you website, products, services, etc. 'Anyone working in Digital Marketing can tell you that the acronyms for marketing terms often leave you thinking, “WTF?” CRM – Customer Relationship Management.
  • VIDYARD  |  MONDAY, JANUARY 19, 2015
    [Product] Do I Need A Video? 5 Questions To Ask For Your Next Campaign
    The same principle applies to explaining your product, or service. But with a more complex product, keep in mind that you can fit a lot of information into a short video by showing rather than telling, so take advantage of this power while you have the chance. 'As you may have guessed, we’re big believers in the power of video.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 19, 2015
    [Product] The Soft Edge; where great companies find success
    He described both internal and external levels of trust and makes his point by quoting a survey: “For the first time in in history, impressions of openness, sincerity and authenticity are more important to a corporation’s reputation than the quality of products and services”. 'The Soft Edge. Where Great Companies Find Lasting Success. Trust.
  • BEYOND  |  MONDAY, JANUARY 19, 2015
    [Product] What’s your logo worth?
    'A logo is a symbol used to represent your company, so that your products or communications are quickly recognisable as being yours
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JANUARY 19, 2015
    [Product] Book Review: Factory Man by Beth Macy
    The furniture industry in particular, according to McCormick, lost at least 60 percent of its production capacity in the U.S. American Certified — A website where you can find Made in America products, from luggage and clothing to beauty items and furniture. 'From 2001 to 2009, the U.S. market — up from 38% in 2000.
  • THE ROI GUY  |  MONDAY, JANUARY 19, 2015
    [Product] Book Launch: The Frugalnomics Survival Guide
    In the face of a more frugal buyer, sales reps and marketers are evolving from pitching products to articulating value in order to effectively communicate and quantify the buyer’s challenges and the value of proposed solutions. However, the passage from product to value has not been an easy one for most.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 19, 2015
    [Product] How I Grew GE by 242% in just 12 months and why my replacement failed
    Our product was called WebIntelligence, a web based business intelligence product, which was not a digital cockpit. That team built a great product and it was rolled out to everyone at GE Capital. 'Jeff Ogden , President of Find New Customers once led GE for Business Objects and grew it dramatically in just 12 months. It worked.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Product] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    For those of us without a production background, you won’t notice the minor differences between this and a more expensive digital camera. 'Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable. Quite the opposite. 1) Email Newsletters. Bonus Tip.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Product] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    In a category all its own, this is obviously not something everyone could pull off, bit you have to hand it to Lego for making a Hollywood movie about their product and then seeing it make  millions at the box office. 'As a student of marketing and social media, I am always looking for the best examples of content out there. Best Slideshares.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 19, 2015
    [Product] Six Ideas for Getting Your Social Media Off the Ground
    Redbubble is having good, clean fun with their product label and demonstrating the enormous value of continuing the conversation with the customer, even after they have our money in their matching socks. 'Patty’s company recently lifted some of its restrictions, and now allows most employees to access the web from their desks.
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Product] 4 Killer Tips to Boost Social Content Sharing
    Marketers, as you tie this in with your marketing automation platform, the end product will make you dance for joy. 'Sales and marketing alignment: For some this topic causes panic and angst, for others it stirs up no emotion at all … and for a select minority it presents a vast ocean of opportunities. m in the latter bucket.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 19, 2015
    [Product] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
    One MECLABS research partner worked with an outside publisher to develop educational webinars and brought in some editorial support to help them develop some thought leadership pieces that didn’t focus on products or sales. 'Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. ” 8.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 18, 2015
    [Product] Customer Data Platforms Revisited: The Future of Marketing Data
    You may recall that I listed several sets of products as CDPs: B2B predictive lead scoring and customer success management; campaign management with an integrated customer database; and data management platforms to support online advertising. This means it’s hard to support all types of decisions within a single product.
  • HUBSPOT  |  SUNDAY, JANUARY 18, 2015
    [Product] The Science of Persuasion [Infographic]
    Oftentimes, prospects stand to benefit considerably from purchasing a new product or service. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. To sell something, you have to convince a buyer that they not only want your offering, they need it. Enjoy this post?
  • AVITAGE  |  FRIDAY, JANUARY 16, 2015
    [Product] Improve Sales Proficiency With Relevant Sales Conversations
    This “conversation” typically went: “Here’s what we have (product, solution), here’s what it does (features), here’s how it will help you solve your problem (benefits).” B2B buyers don’t need vendor/product information until later in this process. 'Why relevant? Here’s an example.
  • AVITAGE  |  FRIDAY, JANUARY 16, 2015
    [Product] Improve Sales Proficiency By Being Relevant to Buyers
    This “conversation” typically went: “Here’s what we have (product, solution), here’s what it does (features), here’s how it will help you solve your problem (benefits).” B2B buyers don’t need vendor/product information until later in this process. 'Why relevant? Here’s an example.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Product] Optimizing Your Workspace for Employee Productivity [Infographic]
    'A hot topic lately has been about increasing employee productivity in the workplace while also increasing satisfaction. There are a lot of physical changes you can make to an office space to maximize productivity, from wall colors to lighting to the work stations that each employee sits at. Organizing for Productivity.
  • VIDYARD  |  FRIDAY, JANUARY 16, 2015
    [Product] Free Forrester Report: Personalized Video can Help Increase CTRs by 985%
    But seriously, from a marketing perspective, consumers are really only interested in products that will help them. Your prospects aren’t understanding their need for your product or service and since they’re only interested in those that meet their needs, that 8-second window you have to capture their attention is *phoom!* – gone.
  • BIZNOLOGY  |  FRIDAY, JANUARY 16, 2015
    [Product] 9 ways to reboot your digital marketing for the new year
    Refresh all statistics and facts about your company, brand, products, and services. 'I love January. Not for its weather, mind you (I live in New Jersey, after all). love it because it means a reboot of all of my digital media properties. have the chance to tweak copy and settings and establish new best practices. make it happen. Website.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 16, 2015
    [Product] Don’t Be Fooled by These 3 Content Marketing Myths
    We want to make sure you don’t listen to that bad advice, so here are a few mistakes to avoid when it comes to your content production. Content Must Go Viral in Order to Be Effective We’ve all been “Rick-rolled” and have seen Keyboard Cat tickle the ivories, but how does that kind of shareable content translate to your business? It doesn’t.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Product] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
    Showcase Pages are niche pages branched off of a main company page that allow that company to promote specific products or market to a specific buyer persona. 'Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there''s no big announcement. Check ''em out.
  • MARKETING ACTION  |  FRIDAY, JANUARY 16, 2015
    [Product] Buzzword Watch: Stop Saying That. Really. Stop.
    Trouble is, it’s used as the setup to turn countless content into cautionary tales that can be remedied only by using Brand X’s product or service. 'I’ve been a business writer for a long time; long enough to admit that it’s kept me (happily) on the bright side of a penny. Long enough, too, to realize (less happily) that I’ve gotten lazy.
  • GREAT B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Product] Lower the Cost and Boost the Productivity of B2B Sales
    47% of companies say it takes 10 or more months for new sales people to become fully productive (67% are 7 or more months)(CSO Insights). Just when a new rep is starting to become productive, they (and their sales manager) are in the waning days of their tenure with a particular company. 58% of reps make quota (CSO Insights).
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Product] Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]
    'The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Knowing what they want from each channel is half the battle, says Atri. That information, in turn will richly inform your demand generation efforts.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 15, 2015
    [Product] 2015 Resolutions Series: Healthy Habits – Food
    The more water you drink the better you feel, fuller you feel, and the better equipped you are to have a productive workout! 'In the first part of my Healthy Habits for the New Year Part 1 I talked about committing to exercise. But as anyone would know it is only half of the battle when it comes to improving your health.
  • HINGE MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Product] 5 Ways to Better Connect With Your Technology Audience
    Introduce a FAQ Section on Your Website As a technology firm, you likely have products or services that involve a complex understanding of technology or complicated processes that might cause confusion with your clients. 'Regardless of how content marketing has evolved over the years, it has always been about connecting with potential buyers.
  • THE ROI GUY  |  THURSDAY, JANUARY 15, 2015
    [Product] Best Way to Reduce Discounting: Better Negotiating or Value Selling?
    Part of the reason could be that 71% of buyers say suppliers could definitely be doing more to sell the value of their products. 'There is more pressure than ever on suppliers to lower their prices and offer steep discounts. Many are a whopping 50-70%! The rise of the B uying Committee has added to price pressure.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 15, 2015
    [Product] Recapping 2014 in Content Marketing
    There are data scientists, product scientists, one social media scientist, but not a single content marketing scientist (whew). quick example I like to use is that marketers should talk to Sales and product content answering each question they frequently encounter. Content marketing had a huge year! Walk with me. Every. Single. Event.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Product] 12 Ways to Get Your Sales Team’s Phones Ringing
    If a buyer is browsing your website and decides they have questions about their purchase—or even higher-level questions about your product or service—the first place their eyes go is to the top right of your website: they’re looking for a phone number. How can you get your sales team’s phones ringing? Here are 12 ways to inspire you.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 15, 2015
    [Product] Why You Should be Using Product Listing Ads Right Now
    'Comparison shopping sites like PriceGrabber ,  Nextag , and search engines like Google and Bing allow people to research, compare, and check the availability of products all at once. These sites are massive e-commerce aggregates, allowing customers to have access to all types of products from virtually anywhere. What are the benefits?
  • BIZNOLOGY  |  THURSDAY, JANUARY 15, 2015
    [Product] Why transparency is essential for building corporate brand trust
    In short, the relationship between transparency and trust for a corporate or product brand is irrefutable. 'The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. Not anymore.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Product] Marketing and Finance: A Match Made in Heaven!
    At a software company like Marketo, the Marketing Team works with the Product Team to help inform the future product roadmap, and of course to take all the great new products they build to market. To WHOM?”). We work with IT on the selection and implementation of mission-critical software platforms (think “Marketo”).
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Product] How To Plan And Build A Successful Content Marketing Strategy
    This also works when you consider the Hollywood model of budgeting for movies where 50% of the budget goes to production of the content and 50% of the budget goes to distribution. 'Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 500 Million tweets.
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