• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Product] Moneyball for Sales & Marketing
    geographies, for different products, in various verticals, so you can pull together the best closing content. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Product] Improving ROI with Marketing Optimization
    Expand this scenario to one with 50 products, eight. products that use simplistic rank-ordering. and Product Marketing Division at SAS. industry leaders, customers, alliances, sales, marketing and product teams to establish. product or service names are registered trademarks or trademarks of SAS Institute Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Product] Start engaging from the first click in the Customer Journey
    products and services to meet their needs. This may have nothing to do with the quality of our products/services, the competitive environment, changing. For example, it stands to reason that if we provide products for young women, we’ll know them through early. product. question or a product image. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Product] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. is a true insider -- the person behind a product or. Every time an executive presents at a conference, a thought-leader gives a lecture, a product manager gives a. to buyers as they consider your product.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Product] Closing the Loop on Social Leads
    Did they buy the product you posted on. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Product] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Product] Hooked: How to Build Habit-Forming Products (An Excerpt)
    Find out how successful companies create products people can’t put down
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Product] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Product] 6 Ways To Get Busy People To Answer Your Emails
    By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Product] A Step-by-Step Guide to LinkedIn's New Company Pages
    For companies, this means a more powerful way to build relationships with your target audience on LinkedIn,” said Mike Grishaver from LinkedIn's Product Management team. How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Product] Mobile Is The New Face Of Engagement
    CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products
  • SAZBEAN  |  FRIDAY, DECEMBER 19, 2014
    [Product] 3 Brand Publishers You Should Copy
    And, they don’t shove a can of product in your face. 'Does your company create content that does not have a direct sales pitch? Do you weave SEO strategies into that content so that search engines take notice? And, do you actively use social media to amplify the reach of your content? Urban Outfitters: The Retailers of Good Cheer.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Product] 'Tis the Season of Giving: 6 Ways Companies Are Raising Money for Charities This Year
    To make things more interesting this year, our product team created a mobile app for the silent auction to ensure employees got the chance to donate, no matter where they were the day of the auction. One study showed about 34% of all charitable giving is done in the last three months of the year. The list goes on. But enough about us.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Product] 7 Ways to Get Non-Marketing Employees to Blog
    Many of our respondents highlighted the need for company-wide understanding of context, suggesting that as a next step, a level of healthy competition is introduced to spur on creation: “We''ve been experimenting with gamification in a new product to promote content creation and distribution. 'It’s a common pain point among B2B marketers.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Product] 3 Ways a Pop-Up Shop Can Help Your Ecommerce Company Build Relationships
    This is a great example of how designers, brands, and retailers can utilize pop-ups to test numerous “ingredients” of their product mix. They could be testing usability of a newly launched product. When this is done properly, the environment makes the customer feels like this brand is educating them, not just selling them a product.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 19, 2014
    [Product] The Awesome Power of Stories in Marketing
    Their team has now worked  on the Find New Customers logo to brand their great social media marketing tools as a Find New Customers product. 'Does your marketing team tell stories to your buyers? Glad to have the nice folks at my former employer fixing Outlook 2013 and since I worked for them, I documented everything they might need. Stories.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 19, 2014
    [Product] 4 Tips to Enhance the Marketing Value of Social Media Intelligence
    This will help you learn about customer preferences, what they like and don’t like about your product, so you can refine this information and use it to create products and marketing programs that sell. For instance, some keywords, phrases, and other qualitative insights will be more conducive to your campaign focus than others.
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 19, 2014
    [Product] Content Marketing Trend: “Micro-Content”
    Dove joined forces with VaynerMedia’s micro-content branch in February to promote its products on Instagram. Last year, VaynerMedia saw potential in Vine and founded GrapeStory , a talent agency and Vine video production company that forms campaigns for brands on the platform. 'By NewsCred contributor, Kylie Jane Wakefield.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Product] 450+ Free Stock Photos to Use in Your Marketing [Free Downloads]
    She spends hours creating visual content, so stock photos are a must-have for increasing her productivity. 'Let me tell you a quick, cautionary tale about using images online and copyright. Embarrassed, I quickly investigated. So while on the surface it looked safe for the taking, it was in fact falsely promoted as a royalty-free image.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 19, 2014
    [Product] Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report
    Inexpensive video production can make your brand look amateurish, but professional production can be extremely expensive. Product demos. If you’re showing a brand-new or complex product, your video will likely be long – up to 15 or 20 minutes. 'Diving into video marketing can be a real challenge for many organizations.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Product] 15 Ways to Fight Procrastination [Infographic]
    Productivity Office Life Daily 'We all procrastinate. We put off dishes in favor of one more episode in our Netflix TV show binge. We tell ourselves we''ll definitely book that dentist appointment next week -- you know, when we have more time. Luckily, there are plenty of ways you can fight back. Check ''em out below!
  • WRITTENT  |  THURSDAY, DECEMBER 18, 2014
    [Product] 5 Practical Writing Techniques to Double Your Productivity
    Frustrated because you know you could be more productive, if only…? Fortunately, there is hope in the way of several writing techniques that can help you work more efficiently and be more productive. Here Here are five very practical writing techniques that have helped me become a more productive writer. Join the club. Check.
  • THE ROI GUY  |  THURSDAY, DECEMBER 18, 2014
    [Product] Alinean launches free on-line ROI calculators and assessments for Sales, Marketing and IT
    Sales & Marketing Productivity Assessment – developed in conjunction with Forrester, to help C-level executives understand and quantify the productivity of their sales and sales enablement investments. Mobility ROI Calculator – developed in conjunction with IDC, to help assess the ROI of different mobility strategies.
  • E-QUIP  |  THURSDAY, DECEMBER 18, 2014
    [Product] Organizing the Sales Effort
    Focus on sales activities, not proposals (you want to avoid mistaking proposal volume for productive sales efforts). 'Optimism is on the rise in the A/E business as 2015 holds promise of continued improvement in economic conditions. Some seem to think that a return to normalcy is just around the corner. But count me among the skeptics.
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Product] The Secret to Success for Manufacturing Websites: Foundation Pages
    well written about us page should include details about your company’s history , a brief overview of the products and services you provide , business locations , and differentiators that detail how you are superior to competitors. PRODUCTS. Include the same details in services pages that we mentioned in product pages above.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 18, 2014
    [Product] Dirty Data Done. Dirt. Cheap.
    CRM Intelligence Customer Success Data Sales Data Software Tools Technology Sales Intelligence sales productivity 'Today’s post is from Catherine Jacola, an Enterpr […].
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Product] 5 Ways to Improve Your Marketing Using Conversion Psychology
    How prospects interact with your product or service is entirely dependent on how well your brand aligns with their personal vision. Elliot Shmukler, VP of Product Development at Wealthfront , describes the importance of decreasing friction for your customers. 'This past weekend, I went to a dueling piano bar in San Diego.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Product] 3 Ways Social Media and SEO Can Work Together
    These folks are likely already familiar with KoMarketing due to sharing our content, making them productive link building prospects. It also happens to be a productive way for your social team to monitor new followers. 'The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 18, 2014
    [Product] Email Marketing Helps S&S Brand Whet Its Customers’ Appetites
    The company sends at least one newsletter per month that includes a calendar of events, recipes, product news, discounts and links to new posts on Sarah’s barbecue blog, City Que. Check out the video below!). The smells were amazing!). Check out even more customers who use email to grow their business, like The Epicurean Connection.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 18, 2014
    [Product] Why “Capitalism” must be re-branded – and how
    It is very hard for common people to understand and relate to such complex andsophisticated financial instruments or models branded with strange acronyms, especially in comparison to popular consumer products that improve our lives such as iPads and other technological advances. Indeed, it is hard to justify a system (i.e. It’s just not fair.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, DECEMBER 18, 2014
    [Product] 3 Strategies to Stop To-Do List Overwhelm
    Now, add all the new things you have to learn on top of it: new products, new markets, new pricing plans, new technology. 'One most challenging aspects of learning something new is feeling overwhelmed by the sheer magnitude of what you don’t know. Your To-Do list is probably a mile long already. Every day you fall further and further behind.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 18, 2014
    [Product] The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up
    This requires an intuitive, agile and, most importantly, FAST system that is capable not only of helping users find what they want, but of suggesting new products before they even cross consumers’ minds. Kamal oversees marketing, product marketing, and other go-to-market teams. It was the next big thing back when people used AOL.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Product] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    Help them in their research process by offering a product specific buying guide, such as “How to Find an Oven That is Perfect for You.” product buying guide can consist of: What buyers should consider when buying a certain product. You also have the option to explore example products for other age groups. content.
  • VIDYARD  |  THURSDAY, DECEMBER 18, 2014
    [Product] A Guide to Attributing Content Marketing Initiatives to Your Pipeline
    Michael explained that a lot of the focus for content marketing up until this point has been on increasing production. John’s viewed 85% of two webinars and more than 90% of three product videos? Time is running out. And soon enough, there will be no excuse for content marketers not to tie their efforts to the pipeline. The good news?
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Product] The 4 Most Important Pages on Your Website (& How to Optimize Them)
    The point of a product page isn’t for the user to look and leave. 'Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious -- but I''m surprised how few people actually apply this knowledge to their websites to improve conversions. Let''s get right into it. About Page. An email?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Product] Human-to-Human Marketing: A Trend for 2015 and Beyond
    The brands that forego bragging about how their products and services will change your life for campaigns that just move you to feel inspired are the brands that truly shine to their audience. Humans want to experience a business and building a story around your products and services will help them experience you. Human Era Brands.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 17, 2014
    [Product] InsideView Ranked “Sales Intelligence Leader” by G2 Crowd
    'InsideView was just ranked a Sales Intelligence product […]. CRM Intelligence Customer Success Product Showcase Technology awards b2b sales CRM Enterprise 2.0 Sales Intelligence social selling
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Product] Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey
    Consumers today routinely engage with companies by calling them while researching products, responding to marketing campaigns and advertisements, making purchases and requesting post-sale support. 'Today Ifbyphone announced the availability of the Winter 2014 Release of our Voice360™ solution.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 17, 2014
    [Product] 5 Steps to Successfully Build Your Company's Sales Development Efforts
    In fact, it’s far more important that SDRs can have needs-based, business objective-oriented conversations than it is that they understand the details of your product! True qualification of prospects is based on their objectives, not your product. Do the math. And further, what will it cost you to get them? Build a process. How often?
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Product] Amplify Your Business with Social Media Giveaways
    Make your giveaway the vehicle for spreading awareness about the event, touting your latest product and enticing users to attend. This tactic is a shameless way for businesses to motivate customers to share their virtual address book with them—this way, they can get more leads and expose their products or services to more individuals.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Product] The Big List of Must-Attend Marketing Events of 2015
    But events that only cater to the latest product features from sponsors and vendors simply won’t cut it anymore. 'Author: Michael Powers Ah the holidays, a time to kick back, relax and enjoy time with you friends and families. That is, after you have finalized your 2015 plans! But, how do you stay on top of trends? Events. January. February.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [Product] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    In stuff marketing, though, content is just another word for an object – something that’s been produced for the sake of production.   Stuff marketing ignores the conversational and educational opportunities in engaging communities, and just aims to pump out brand messaging and push products. For buyers, true content has substance.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 17, 2014
    [Product] Do Self-Driving Cars Pick Their Own Gas Stations?
    Perhaps interruptive marketing really will be replaced by embedded services and subscriptions which will make product selection and purchase timing decisions without the owners being involved. And if you do give the car some discretion, how do you know it won’t make choices based on its own preferences? with apologies to Philip K. Dick).,
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 17, 2014
    [Product] An Act-On Conversation: Blurred Lines – What Sales & Marketing Will Look Like in 2015
    This lets you create the best company message all the way across, from very top of the funnel right through to advocacy, and ultimately have your customers be the ones selling your products for you. 'Editor’s Note: Ryan Porter is Act-On’s Director of Global Sales Enablement. Janelle Johnson is Act-On’s Director of Demand Generation. Um, no.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Product] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    use Trello , an online productivity and organizational tool, to keep track of my to do list, my podcast episodes in production, projects underway, and more. What tools and apps help you to stay productive even while you’re away from your tech? 'By Kerry Gorgone, {grow} Contributing Columnist. Now, pull it out. Set expectations.
  • VIDYARD  |  WEDNESDAY, DECEMBER 17, 2014
    [Product] A 10 Minute Recipe for Establishing Brand Tone of Voice
    Video is a fantastic and incredibly effective way to emotionally engage with customers and sell your product, brand, and/or service. Consumers aren’t just buying a product or service, they are also buying into what you stand for and how you make them feel. Video is no exception. It builds trust. It’s called…the “Rope of Scope”.
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 16, 2014
    [Product] 10 Lessons from 10 Years Paid Search Experience
    The hallmark of direct response is to focus on what action you want the consumer to take, which is clicking on your ad instead of somebody else''s and getting to a web page and quickly purchasing a product or signing up for an appointment. The Product Consideration Cycle. Consumers go through a series of steps when they buy a product.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 16, 2014
    [Product] Another Big Reason B2B Marketing Fails: Failure to Engage
    You have a great product or service. But your buyers are first and foremost human , and the way they buy consumer products has changed. They also buy because they feel good about the company that manufactures or supplies a product or service. You actually have a marketing budget. Why isn’t your marketing working?
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 16, 2014
    [Product] Mending the Festering Relationship between Sales and Marketing
    The marketing team can also enhance the quality of leads by understanding the details of the product or service pitch used by the sales team. 'While the feud between the marketing and sales departments often provides a source of ongoing entertainment, it can also inhibit the growth of your company. Why it Matters. Shared Story. Read More.
  • THE ROI GUY  |  TUESDAY, DECEMBER 16, 2014
    [Product] Value Selling and the Buyer’s Journey: 3 Conversations to Get "Do Nothing" to "Yes"
    With today’s new breed of buyer, it is vital to not just pitch products, but facilitate the buyer’s journey: sequentially delivering the provocative messaging, insights, financial justification and differentiation to advance from “Do Nothing” to “Yes”. At this stage, the question to answer is “ Why Change? ”. Why Now? Why You
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Product] 6 Tips from Potbelly’s CEO on How to Grow a Successful Business
    Remember: People, Place, and Product According to Lewis, Potbelly’s goal is to be the best place for lunch, with the best people, and the best product. No matter what you’re selling; people, place, and product matter. The focus is on passion, integrity, and positive energy, and instilling that vision in Potbelly employees.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Product] 5 Surprising Studies on What People Consider "Good" Customer Service
    Product shortcomings. 'In theory, the “tricks” to delivering awesome customer service are pretty straightforward: Empathy. Appreciation. Helpfulness. Seems pretty easy, right? Just develop these three skills, and you''ll be set. There are quite a few counterintuitive truths that can make or break how your customers feel about your service.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Product] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    In five years it will be the majority, and 60-70% in industries where the product is digital or customers are digital in their behavior. But in a lot of industries, including consumer products, analog media like TV will still be big. 'Author: Sanjay Dholakia Is everyone looking forward to the holidays as much as I am? That means fast.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Product] How to Build Your Brand through Community Service
    If companies are not yet engaging regularly in charity, start by picking an activity that leverages existing strengths -- no sense donating skills or products that are totally outside your wheelhouse. 'I used to work for a professional services SMB that gave employees days off each year to volunteer at a local soup kitchen. That’s it.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 16, 2014
    [Product] Get Recognized: 10 Small Business Awards You Should Enter
    The American Business Stevie Awards feature an impressive array of categories in management, marketing, customer service, human resources, information technology, new product/service and more. There are 60 categories across five focus areas: company, department or team, executive, product, and PR and media. Submission deadline: Jan.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 16, 2014
    [Product] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    Petersburg Chamber of Commerce too, because i needed two things to grow my business: Strong social media marketing product to offer here in Tampa/St. Luck did not tell me I needed great business partners to give me a strong product to offer and to meet local business leaders. hope you take some time to read this great post. It is fun.
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 16, 2014
    [Product] Manufacturers: What are you doing to improve the customer experience?
    The culture starts at the top and both of those brands know that other choices exist for their product and services. 'Today more than ever,  customers are expecting, and in some cases demanding, a better customer experience. These types of experiences have to start in the C suite and trickle down.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Product] 23 Outstanding Social Media Marketing Guides
    Keri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g., Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors,  expectations will inevitably increase. How are social media marketing best practices evolving? do that for me?”
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Product] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    People need to trust products and services, and this can be achieved through producing something that they can connect and engage with. 'The Sunday Times magazine recently made a bold statement: ‘ if you haven’t heard of Alfie Deyes, then you are old. Simple’. Alfie’s audience size dwarfs today’s popular magazine readership. Get vlogging!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Product] 6 Personal best practices for content creation success
    We also introduce our latest Marketing Companion product launch: Podbot … the podcast guest who is always on time and ready to promote your own stuff! We also introduce our latest Marketing Companion product launch: Podbot … the podcast guest who is always on time and ready to promote your own stuff! We have made mistakes. Ready?
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Product] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    Here''s what it looked like: We also launched our first lead nurturing campaigns (drip emails via HubSpot''s lead nurturing apps) along with our first middle-of-the-funnel content offers in the form of product-related webinars (e.g. 'Over the last eight years, lots of things have changed in HubSpot''s marketing. And our monthly lead numbers?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 15, 2014
    [Product] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
    Your results of time or money saved, increased response rates, improved productivity, or better targeting will help you win this Markie. 'It’s about that time again, to strut your marketing stuff and vie for a Markie Award! We are honoring excellence in modern marketing across 20 categories. Go for it! 18 at 12 p.m. ET/9 am.
  • FATHOM  |  MONDAY, DECEMBER 15, 2014
    [Product] Consumer Brand Manufacturing Spotlight: Holiday Shopping Stats
    And you don’t earn it without helping first-time buyers (or repeat customers of new items) understand what your products are all about. 'It’s the holidays, which means, as a marketer for a consumer brand, chances are you’ve seen an endless parade of stats about the habits of holiday shoppers. Fear not. What does this mean?
  • LEADERSHIP  |  MONDAY, DECEMBER 15, 2014
    [Product] CMO Leadership and B2B Lead Generation Lessons in 2014
    Greg Ott, VP of Marketing for Intuit’s QuickBooks Online encourages CMOs to go back to the drawing board and focus on the product. Ott says, “A great product is your best marketing tool and happy customers are your best marketers.” 'At the start of this year, we started the monthly CMO Spotlight Series. Are Your CMO and CIO Married?
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 15, 2014
    [Product] Why Landing Pages are to Leads as Phone Numbers are to First Dates
    Landing pages are like your digital sales reps , gathering information for marketing and sales about your prospects that help move them through the process of purchasing a product or service. 'Do you want to generate more leads on your website? It’s true – it was like a thunderbolt struck me. We hit it off immediately. Not even in the army.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Product] 10 Inbound Marketing Myths It's Time to Leave Behind
    It''s SEO, social media, content writing, design, development, strategy, project management, data analysis, business thinking, audio/video production, just to name a few. Since inbound marketing takes a lot of time, effort, and money, it is best suited for organizations that sell an expensive product or service. Hold on there, sport.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Product] My goal for the balance of 2014 – Become an expert on Likeable Local!
    Find New Customers needed a really good product to offer, and we finally have one here with Likeable Local. Dave Kerpen of Likeable Local. Our goal is to be ready to crank up Likeable Local sales in January 2015, and we will make next year the biggest ever for Find New Customers! Thank you and happy holidays, Likeable Local !
  • BIZNOLOGY  |  MONDAY, DECEMBER 15, 2014
    [Product] Brand storytelling lessons from the Serial podcast
    million as of October 2014 by using this structure to tell a story and sell related products to budding entrepreneurs. When prospective buyers see themselves in your customer’s stories, they can see themselves with your products and services. Had it always been that way? Why didn’t this bother the original owners enough to fix it?
  • SAZBEAN  |  MONDAY, DECEMBER 15, 2014
    [Product] The Do’s and Don’ts of Using Facebook for Business
    Of course you’re going to want to let people know about your products or services but don’t do it in a way that comes across like an advertisement. 'The benefits of using Facebook for business are now well trod ground. But just signing up and posting a profile picture won’t get you the results you’re hoping for.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 15, 2014
    [Product] AMP UP Your Sales
    In today’s selling environment too many salespeople are telling not selling their products/services. This concept is especially important with more product/service commodization. for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. 'Amp Up Your Sales.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 15, 2014
    [Product] Up Close & Personal: The Continuous Evolution of B2B Marketing
    Understanding Your Customers as Individuals: I’m not talking about their business and objectives, and how your product or service will help them meet those objectives more effectively, blah, blah, blah… I’m talking about your customers as individuals. And the metaphorical question is: Can the rider control the elephant? lot, it seems. Great.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Product] Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014
    The operation or process of reusing waste materials to create a product of higher value or quality; (more generally) the action or process of repurposing or renovating an old or unwanted item to make it more attractive, valuable, etc. Baked potato? Really?). Warning: A few words on the list are NSFW. 30 Weird Words Added to the OED in 2014.
  • VIDYARD  |  MONDAY, DECEMBER 15, 2014
    [Product] How to Build an Effective B2B Video Series
    It’s all too common that video series’ are started with good intentions, but end early and abruptly, leaving the audience hanging when continuous content production becomes demanding. 'Video series’ are a strategic way to add substance to your content calendar on an ongoing basis. Smart choice! …It all starts with a plan. content drip.
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Product] 55 Fresh Ideas for Your Christmas Newsletter
    Bundle Products/Services. Could a discount on bundled services or products make life easier for your customers this season? Give the gift of a low-commitment sample of your product and services.  'Image source. The winter holiday season means really, really big business. Gift Guides. Templates or Tools. Compile Holiday Hacks.
  • HUBSPOT  |  SUNDAY, DECEMBER 14, 2014
    [Product] The Hidden Cost of Multitasking [Infographic]
    On the bright side, prioritization can drastically reduce the lost productivity costs associated with multitasking. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Monday morning. You''re almost ready to hit send when --. Your phone rings. Midway through the call --.
  • THE POINT  |  FRIDAY, DECEMBER 12, 2014
    [Product] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    So, for example, in that earlier post I wrote: “Be cautious with customer logos, award icons, and gushing quotes of praise for your company or product. It’s still true that if your landing page has the aura of a product pitch, it may dissuade the prospect who is only looking for information, say: a white paper.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Product] How To Build A Better Email Unsubscribe Page
    Throw in a one-time discount coupon on a product or service they can use (with some “limited time only” appeal). 'It happens to the best of us. Maybe it’s because of a shift in strategy. Maybe it’s due to a lack of relevant content. Maybe they never meant to subscribe to you in the first place…. Nah, that can’t be it. Please don''t leave.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Product] Is Email Marketing Making a Comeback?
    In a study asking entrepreneurs about their email marketing strategies and testing, respondants reported seeing open rates of 50-70% after including effective subject lines and mentions of free products. 'Email marketing was once the staple of online marketing solutions, and it’s easy to see why. The short answer is: no. First thing’s first.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 12, 2014
    [Product] Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients
    ” It makes sense – you love your product, why wouldn’t everyone else? The ad he intended was a diagram of the product and its features. It all started because an assertive salesperson who needed to make their quota made a sales call to an inventor who wanted to believe his product would sell like hotcakes.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Product] 4 Strategies to Optimize Your Differences From Amazon
    Amazon has a huge product assortment, one that''s difficult even for the largest corporate retailers to compete with. Instead of trying to compete by offering consumers a product assortment that will overwhelm them (and your team) go in the opposite direction and embrace the art of curation. 3) Diverse Product Images. Ecommerc
  • LEADERSHIP  |  FRIDAY, DECEMBER 12, 2014
    [Product] Interesting Infographics: Who Do People Buy From?
    In addition, on average, decision makers consume 5 pieces of content before being ready to speak to someone about the product or service. 'In today’s Interesting Infographic, we focus on the buyer – who do B2B buyers purchase from and why? What resonates best with a B2B buyer? Becoming Thought Leaders. Choosing the Right Platform.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 12, 2014
    [Product] The key to content marketing success: a well-crafted strategy
    The sweet spot is in aligning your content with the products or services you’re selling. 'Most of the prospective clients we talk to are already engaged in some form of content marketing. That’s the good news. The bad news: most recognize that their efforts aren’t reaping the return they should be. The missing ingredient for most?
  • VIRALLY BLOG  |  FRIDAY, DECEMBER 12, 2014
    [Product] Why you should write an ebook
    Prospects today are researching products, services and people more than ever before, and by publishing some useful and helpful content in a short and convenient PDF is a great way to start a digital relationship. 'An ebook is an amazing way to generate new leads for your business. Its a free download that educates and inspires your prospects.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Product] Internet video killed the TV star. The rise of YouTube for B2B advertising
    An advert, like content, is an incredibly powerful tool at the disposal of businesses looking to advertise online – it creates an inbound audience to their products, picking up momentum as it’s actively shared across the platform. Communities of millions and brand new stars. to his 2.4m). The VIP effect: advertising & exclusivity.
  • WRITTENT  |  FRIDAY, DECEMBER 12, 2014
    [Product] 5 Things You Need to Know About Copywriting 
    In order to write copy that presents the benefits of your product or service effectively, you must first get to know your audience – who they are, what they like to do in their free time, what would make their life easier, what they’re lacking. Your Follow through on your promises and deliver high quality products and services.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 12, 2014
    [Product] Hiring a Marketer: What Skill Set Should You Look For?
    Marketing is an important link between buyers and your product or service, and marketers have always been tasked with finding new customers for sales to close. Product. It’s usually focused on meeting customer needs or answering inquiries rather than promoting a product. Let’s talk about what to look for. Promotion.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Product] Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud
    If your marketing team is paying for online advertising, you want and expect the views and clicks on your ads to be coming from humans -- real consumers who could potentially buy your product or service somewhere down the line. 'How much money do you think you''re wasting on paid advertising? How exactly are they doing this? and then Web 3.0
  • VIDYARD  |  FRIDAY, DECEMBER 12, 2014
    [Product] Video Best Practices that Apply in Every Industry
    Beyond the content of your video production, there are a few other important components to consider when publishing your video to improve it’s chance of success: Calls-to-action: Having a call to action somewhere throughout the video reminds your viewer that they should be interacting with your content. It should be related to your brand.
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 11, 2014
    [Product] Tuning into Valuable Marketing Data with Conversation Analytics
    Sales Inquiry : Call content indicates an inquiry about a product or service. Repeat Sales Inquiry : Call content suggests that the caller has called more than once to inquire about a product or service. These words contain an abundance of information such as buyer sentiment, customer intelligence, and conversion data. Call Indicators.
  • CRIMSON MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Product] Predictive Marketing Analytics Drive Advertising Results
    ” Marketing’s biggest challenge is determining the best media source to promote a product or service. 'Predictive marketing technology is the latest, exciting new tool to help marketers maximize their marketing spend on advertising campaigns. . Indeed, the analytics themselves will identify the smart choices.”
  • FATHOM  |  THURSDAY, DECEMBER 11, 2014
    [Product] Consumer Brand Manufacturing Spotlight: Millennials, Holiday Shoppers & Amazon Rankings
    17% click the second (notice it drops in half), and 12% (about one-third of the #1 ranking) click the third product listed. 'This week, we’ve got a grab bag of interesting notes for the harried holiday-season marketer of consumer-brand-manufactured items. Social media & millennials. First up, millennials on social media. ’13).
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 11, 2014
    [Product] Keywords: The Foundation of Your PPC Campaign
    Using negative keywords with your accounts is a simple and effective way to avoid paying for traffic that will not be interested in your products or services. 'Pay-per-click advertising is a powerful instrument for driving qualified traffic to your landing pages, generating leads and creating new customers. Thorough Keyword Research.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Product] 10 Email Marketing Tips for Tech Firms
    It can be used to promote content, products and services, invite your audience to events, promote offers, or conduct any outbound messaging. 'Email marketing is one of the most effective online marketing tools in a modern tech firm’s arsenal. This small measure can convey that the message is personal and not an automated message.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Product] Marketing Strategies That Rock the SaaS World
    Let’s start with your product. They build products that their customers love. Assuming you have developed a great product that your customers will love, you have to get to market fast, generate revenues quickly and get to break-even before your seed capital runs out and you go belly up. The SaaS Challenge. What’s in it for them?
  • THE B2B RESEARCH BLOG  |  THURSDAY, DECEMBER 11, 2014
    [Product] Financial benchmarks for B2B marketing agencies
    So if your ratio is below this, it may indicate productivity or over-staffing issues.  'You may have read my recent post about B2B Marketing’s 2014 Agency League Table (if not, take a peek here ).  By now you may even have read the full report. In this post I’d like to share a few gems which you won’t find in either. million. million.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 11, 2014
    [Product] The Holiday Gift Giving Guide for the Content Marketers in Your Life
    Why it’s a great gift : Proofreading is a critical element of the content production process. 'FRIENDLY REMINDER : Gift-giving season has arrived. If you’re anything like me, you probably think there’s PLENTY of time left to finish up (or start) holiday shopping for those special people in your life. But, have no fear!
  • TRADESMEN INSIGHTS  |  THURSDAY, DECEMBER 11, 2014
    [Product] From MAGNET: How to Use LinkedIn to Promote Your Innovative Company
    The change LinkedIn unveiled is the removal of the “Products & Services” tab of your company page in order to make way for showcase pages. Showcase pages allow you to extend your company page presence by creating a dedicated page for your most innovative products and services. Interesting applications of products.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, DECEMBER 11, 2014
    [Product] Avoid This Brain-Draining Distraction to Increase Sales Productivity
    'Learning something fast requires concentration. To make sense of it all requires you to really wrap your brain around it. So does coming up with a new strategy for a perplexing sales problem or figuring out how to enter a new market. Distractions of any sort slow your absorption of new material. Agile Learning
  • MARKETING CRAFTMANSHIP  |  THURSDAY, DECEMBER 11, 2014
    [Product] Re-Thinking the “Best B2B Advertisement of the 20th Century”
    don’t know your company’s product. 'In 1958, Gilbert Morris – an account executive at the Fuller Smith & Ross ad agency – created the, “I don’t know who you are,” business-to-business advertisement for McGraw-Hill Publishing Co. Quite an achievement. In fact, Gilbert Morris himself was depicted as the executive in the ad.)
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Product] The 6 Building Blocks of Organizational Structure [Diagrams]
    High specialization can be beneficial for an organization, as it allows employees to become “masters” in specific areas, increasing their productivity as a result. 'The following is an excerpt from our free resource, An Illustrated Guide to Organizational Structures. If you''d like to download the full guide, click here. 1) Chain of Command.
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