• B2B MARKETING INSIDER  |  SATURDAY, AUGUST 29, 2015
    [Product] Simplicity And Brand Experience: Margaret Molloy On The Siegel+Gale Simplicity Index
    B2B products tend to have more features and typically work as part of an ecosystem—they are not an end product, and so these layers can breed complexity. “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, is creativity.”. Charles Mingus. He was a pioneer in plain language writing.
  • HUBSPOT  |  SATURDAY, AUGUST 29, 2015
    [Product] 27 Tweetable Quotes From #INBOUND15's Most Inspiring Sales Influencers
    13) “Buyers won’t engage with sales reps who pitch product, but they will give access to trusted advisors.”. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Working in the marketing industry requires a lot of willpower. The same can be said about sales. Daniel Pink ( @DanielPink ).
  • JUNTA 42  |  SATURDAY, AUGUST 29, 2015
    [Product] This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A
    Can digital shops survive the branded content boom? (6:58): Agencies that once dominated because of their digital expertise now find themselves competing with a growing number of publishers who are forming content studios to handle the creation and production of custom content, reports Adweek. This week’s show. and the U.S.
  • HALEY MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Product] Do your clients and candidates really like you?
    Many of the best known global brands, such as Apple, Travelocity, Zappos and  many others  use NPS to measure customer loyalty and identify weak performing locations, products or departments. What do people think about your business? People will do business with, and refer business to, those people they know, like and trust. - Bob Burg.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Product] 10 Tips That Can Drastically Improve Your Website's User Experience
    Bullets will enable the user to quickly get all the information they want: benefits, ways you solve their problem, and key features of a product/service-- all in a short amount of time. Ultimately, no stock photography will be as capable of conveying YOUR brand, services, and products the way that you want to. Need some proof?
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 28, 2015
    [Product] How Burger King Turned World Peace Day into a Cheesy Marketing Ploy
    ” “Are we adding value and being transparent about our products and company?” A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day.
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 28, 2015
    [Product] The Post-it note: a short story about user experience and innovation
    have expectation of products I use, and of the experience of using them. If every time I use a product the experience is slightly sub-optimal or annoying, am I realistically going to continue using it? It feels like innovation for the sake of it – and they’ve ended up making the product worse. The humble Post-it note. So simple.
  • BIZNOLOGY  |  FRIDAY, AUGUST 28, 2015
    [Product] How do you know your price is too high?
    I work with lots of companies to launch products. I am working with one now-and the launch hasn’t gone very well. This is a disappointing turn of events for sure, but I wasn’t prepared for the idea that was floated next: let’s cut the price of the product 40%. Sales are scary low–they round to zero.
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [Product] What Does Twitter Success Look Like?
    Are you trying to sell more products or services? What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? Things You Need To Be Successful With Twitter. 1. Are you looking to learn?
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Product] 6 Science-Backed Playlists for Improving Your Productivity
    Well, for me -- and many others -- listening to music while working is the secret to my productivity. All it takes is the right Beyoncé track and I go from idle to uber productive. As it turns out, there are a ton of studies that explore the influence of specific types of music as they relate to your productivity levels.
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 28, 2015
    [Product] Live Streaming Apps - the future of Content Marketing?
    Product Launches. Well, you too could have your moment in the limelight by inviting current and potential customers to tune into your live stream as you launch and talk through a new product or service (creating a video that can in turn be used later.). But what are they all about? And are they worth businesses sniffing their noses at?
  • MARKETING ACTION  |  FRIDAY, AUGUST 28, 2015
    [Product] 5 Power Players You Need On Your Lead Management Team
    Educate your lead about your product or service’s features. Address questions and concerns, and toward the bottom of the funnel, highlight the advantages of your product. Tools: Case studies, product comparisons, FAQs, demos, training materials, free trials. But there’s good reason for that. Marketing is no longer ad placement.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Product] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    The folks at Anheuser-Busch paired up with agency AKQA to create Facebook ads targeting millennials that would encourage them to try Budweiser products. It's easy to hate on online ads. Most of them are pretty awful. They can be interruptive, distracting, poorly designed, completely untargeted, or any sort of combination of the above.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 27, 2015
    [Product] LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit
    This requires integration of predictive analytics within the ABM product, not just using predictive before ABM begins. Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. would have looked so much more prescient had they announced the acquisition after I had published this post!
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Product] Quantifying the Value of Social Media Engagement in B2B Marketing
    the organization, the products, the. tweet about your industry, products, or competitors? much larger for consumer products. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. terms of use. chart is derived from the Q2 2012.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Product] Moneyball for Sales & Marketing
    geographies, for different products, in various verticals, so you can pull together the best closing content. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Product] Improving ROI with Marketing Optimization
    Expand this scenario to one with 50 products, eight. products that use simplistic rank-ordering. and Product Marketing Division at SAS. industry leaders, customers, alliances, sales, marketing and product teams to establish. product or service names are registered trademarks or trademarks of SAS Institute Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Product] Start engaging from the first click in the Customer Journey
    products and services to meet their needs. This may have nothing to do with the quality of our products/services, the competitive environment, changing. For example, it stands to reason that if we provide products for young women, we’ll know them through early. product. question or a product image. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Product] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. is a true insider -- the person behind a product or. Every time an executive presents at a conference, a thought-leader gives a lecture, a product manager gives a. to buyers as they consider your product.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Product] Closing the Loop on Social Leads
    Did they buy the product you posted on. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Product] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    end-user and product type, of course.) A better idea than 80-something percent of. create product guides. something to position product / service. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. This will.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Product] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Product] Hooked: How to Build Habit-Forming Products (An Excerpt)
    Find out how successful companies create products people can’t put down
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Product] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Product] 6 Ways To Get Busy People To Answer Your Emails
    By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Product] A Step-by-Step Guide to LinkedIn's New Company Pages
    For companies, this means a more powerful way to build relationships with your target audience on LinkedIn,” said Mike Grishaver from LinkedIn's Product Management team. How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Product] Mobile Is The New Face Of Engagement
    CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products
  • BLUE FOCUS MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Product] AMA Content Marketing Workshop Coming to Charlotte, NC Taught by @mnburgess
    By failing to build a strong content marketing presence around their products and services, brands are effectively letting outside parties control the conversation about their offerings. Register before Sept. 24, 2015 for early registration fee! I am proud to announce that, on Oct. Discover how your brand can benefit from content marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Product] The Change In B2B Marketing – 4 Rules To Live By
    Much of the content or discussion I have with vendors (either digitally or with their sales people) is all focused on them – their products, their services, their unique value proposition. Buyers are increasingly using the web and social media as sources with 53% saying that social media played a role in their purchase decision.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Product] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
    But once you have a lot of leads, you need to figure out who's really interested in your product and who's just starting to look around. Once you've looked at the historical data from both sides, y ou can decide which attributes should be weighted heavily based on how likely they are to indicate someone's a good fit for your product.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Product] 20 Signs Your Business Needs A Facelift
    Your Services/Products Have Changed. As Mike Matthews, founder of Legion Athletics puts it, “If your products or services are no longer relevant because they are outdated or because the market has changed then it’s time to evaluate which direction your business will be heading into. 2. Product Production Isn’t Efficient.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Product] Why Negative Reviews Are Still a Big Ecommerce Win
    Think for a moment about the last time you saw any product or service with only good reviews listed. When your buyers know the good, the bad, and the ugly about your products through the reviews they read, they’re not likely to experience any nasty surprises. There is no doubt that ecommerce companies need social proof to survive.
  • MARKETING ACTION  |  THURSDAY, AUGUST 27, 2015
    [Product] Marketers: 3 Ways to Make Sales-Based Business Intelligence Work for You
    Gap analysis features in BI solutions allow you to identify the whitespaces or gaps in sales by allowing a comparative analysis of different product groups that are being sold – or not sold. Let’s assume that you’re a marketer at a company that sells food products. All you have from your BI is a list of accounts. Did you know?
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Product] Rethink the Way You Work: An Interview With Basecamp CEO Jason Fried [Podcast]
    While most of the kids his age were thinking about how to survive their freshman year of high school, this experience at work led Jason to start to thinking about things like employee happiness and productivity. Today he spends most of his time outside of work talking about methods to make employees happier and more productive.
  • FATHOM  |  WEDNESDAY, AUGUST 26, 2015
    [Product] Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither
    SaaS companies choose the length of their free trials based on their business process and the complexity of the product being demoed. Building a solid foundation of email campaigns tied to your free trial product and experience can tremendously increase your ability to convert those prospects into paying customers! Urgency.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 26, 2015
    [Product] Don’t Ignore the Store, Even as Online Holiday Sales Continue to Soar
    In 2014, according to comScore, there were $2 billion in sales on Cyber Monday, alone, which represented an increase of 17% year over year from 2013. Additionally online sales were up 24% YOY between Thanksgiving and Cyber Monday. And finally, overall for the 2014 holiday shopping season, online sales amounted to $26.7 Hold That Thought.
  • KEO MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Product] Webinars Still a Vital Part of Content Marketing
    webinar can be a great way to demonstrate a product, or educate prospects and customers about products or important topics related to your industry. They can also be used for training, in helping your audience learn trips and tricks for getting the most out of your products or services.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 26, 2015
    [Product] Bulk Up Your Marketing Efforts with SumoMe
    This is a great way to immediately engage and convert a site visitor, while increasing productivity since you won’t have to enter each new contact into VR manually. Wrestling with growing your audience? Grappling with landing page conversion rates? Then we’ve got the thing for you! Get on the Mat! Check out Welcome Mat here !
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 26, 2015
    [Product] Turn online prospects into customers in 5 steps
    Whether you are getting the thumbs up on Facebook or seeing a spike in your business page traffic , garnering attention online can definitely make you feel more confident in your products and services. Getting people to visit your business online is a step in the right direction when it comes to digital marketing. Provide a phone number.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Product] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    For example, I recently tweeted a link to a faux movie trailer that was used to advertise a product that was retweeted 198 times (impressive, I know), netting me dozens of new followers (which I immediately think: potential leads? ). Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? Happy tweeting!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 26, 2015
    [Product] Fresh Ideas for Staffing Your Hard-to-Fill Skilled Trade Jobs
    The job market is tight, and you have several unfilled openings for hard-to-find candidates, causing your company to lose production unless you pay overtime to your current staff. Keep in mind that other forms of compensation work well too, such as generous vacation plans, profit sharing or production bonuses. You’re not alone.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Product] Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing
    We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. ” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. Then promote your brand and product “on the edges.” ” . Test It!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 26, 2015
    [Product] Looking for inspiration on innovation and entrepreneurship? Here’s the source!
    An idea provokes much greater ripples than just a new product. He said that companies that are not in a constant state of renewal — and prepared to continuously jettison out-moded products — are vulnerable. Changes in perception and mood — Lifestyles and attitudes toward products change over time. Focus.
  • JUNTA 42  |  WEDNESDAY, AUGUST 26, 2015
    [Product] Native Advertising Is Not Content Marketing
    In all likelihood, it’s not a traditional advertisement directly promoting the company’s product or service. But again, in native advertising, you are renting someone else’s content distribution platform (just like advertising), except that you aren’t pimping a product or service. Do you think of content marketing? It’s an asset.
  • THE POINT  |  TUESDAY, AUGUST 25, 2015
    [Product] A Follow-Up Strategy for Content Syndication Leads
    When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. That individual may well be a great candidate for your product, it’s just that he/she doesn’t know it yet.).
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 25, 2015
    [Product] Hiring High Performance Sales Teams #1 of 2
    Remember that you need the right combination of skills and attitude for this person to be both productive and to assimilate into the company’s chemistry and culture. You can learn about competitors’ strategic changes as well as their weaknesses in customer support and product or service availability. Listen, instead of talk.
  • CMO ESSENTIALS  |  TUESDAY, AUGUST 25, 2015
    [Product] How to Develop an Effective Naming Architecture
    At its core, a naming architecture is employed to simplify and ease navigation of a product portfolio via clear and concise names. Mapping and analyzing the current product portfolio is the starting point for understanding the naming challenges being faced and identifying opportunities for simplifying things. Portfolio modeling.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Product] Blog More To Sell More
    TIP: Make a list of questions that support the benefit statements for the products or services you sell. 86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, states LinkedIn. Blogging is an excellent selling strategy and platform to provide these insights. took charge of my destiny.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 25, 2015
    [Product] 8 Time Management Tips For B2B Marketers
    It doesn’t matter what industry you’re in, time management is a crucial skill that has a significant impact on not only your productivity, but the way your days and weeks shape in as a whole. Here’s some of my favorite tips for better time management, which will lead to less stress and higher productivity. Work When You Are Productive.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Product] Swedish Meatballs And Customer Research: How IKEA Understands its Buyers
    IKEA started in a small town in Sweden by Ingvar Kamprad in 1943, selling different products like socks, watches, jewelry, purses, picture frames and so on.  After a couple of years Kamprad started to sell furniture,produced in the forests around Sweden. Knock Knock, Who’s There? In the U.S., Lars Petersson, IKEA’s U.S. Marketing Strategy
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 25, 2015
    [Product] 9 Social Media Hacks Every Small Business Can Benefit From
    These nine social media marketing hacks will help you: Sell products on your social sites. Hacks to help sell products on social sites. Your website shouldn’t be the only place for customers to browse and buy your products. Users can even save products in their own gallery to purchase later. Turn to Facebook ads.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 25, 2015
    [Product] B-to-B Marketers: Why it takes more than three calls to make a sale
    David Frey, the senior content editor and author of several marketing books advises, “An educated prospect is your best prospect, and if they haven’t become a customer, it’s because you haven’t fully educated them on the value of your product and developed a relationship of trust.” By John Sonnhalter, Rainmaker Journeyman, Sonnhalter.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Product] Agility in Digital Media: 6 Steps to Follow
    Look for partnership opportunities and products to create. Instead of strongarming advertisers into paying higher CPMs, develop ad products that provide more value. You can then use the results of this process to create more products and areas of monetization. At the same time, the economics of the media landscape are changing.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Product] The Best Way To Convert New Buyers Is To Help Them First
    Prior to earning the right to speak about your product. I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. This latest conversation reflects some of the biggest challenges in content marketing. Which one of these questions and answers resonates with you?
  • WEBBIQUITY  |  TUESDAY, AUGUST 25, 2015
    [Product] 20 Brilliant B2B Marketing and Digital Business Stats and Facts
    82% of B2B decision makers think sales reps are unprepared; product demonstrations are among the least-valued types of information for buyers; and half of all B2B purchases may be made directly online by 2018. 55% of B2B buyers say they search for product/vendor information on social media. Image Credit: B2B Marketing Insider.
  • MARKETING ACTION  |  TUESDAY, AUGUST 25, 2015
    [Product] 5 Keys to Revenue-Boosting Demand Generation
    They can’t track their customers through the digital labyrinth to see when customers consider a purchase – but back out at the last moment; and they’re in the dark when a prospect considers buying a product, but then chooses a competitor’s instead. Destroy Silos Before They Destroy You ,” pleads LeadershipFreak.com. Score and Qualify Leads.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Product] 10 Signs Your CEO Has an Outdated View of Marketing
    Some CEOs, especially those who consider themselves visionaries, believe that they can tell the customer how to think and what type of product or service will make their lives better. We’ve all been there -- stifling a laugh or trying not to look horrified when the CEO puts forth an opinion any modern marketer would find abominable. Uh-oh.
  • MI6 MARKETING AGENCY  |  MONDAY, AUGUST 24, 2015
    [Product] MI6 Marketing Agency - Untitled Article
    Dear @WubbleBall : Your product broke hitting blades of grass. Welcome to my top three tweets for the week of [DATE]. Each week I pick my top 3 tweets and package them into a blog post. Those that know me would agree that I love to try stuff out and experiment. All I ask is you consider hiring my agency one day! – Chris. General
  • HALEY MARKETING  |  MONDAY, AUGUST 24, 2015
    [Product] Inspiration or Procrastination?
    We work together as a team, with clear goals to provide our clients with the best marketing products and services. I work best at the 11 th hour. just do. Something about the adrenaline rush of frantically trying to get something done brings out the best in me. And college??? perfected the last minute paper into an art form. Good grades.
  • KEO MARKETING  |  MONDAY, AUGUST 24, 2015
    [Product] Using Analytics to Get Higher ROI from Remarketing
    You will likely be able to identify certain pages where the traffic may not necessarily represent motivated leads who are interested in buying your products. Remarketing is one of the most popular tactics for online advertising campaigns. It can also be among the most effective, when implemented correctly.
  • VIDYARD  |  MONDAY, AUGUST 24, 2015
    [Product] How CRM Can Make Your Workload Feel Like Summer Vacation
    Whether it’s using technology to identify opportunities, pursue prospects more systematically or cross-sell existing clients with new products and services, getting data into CRM early on lets you focus on the best part of sales: connecting with people. Even for the most experienced professionals, it’s hard work. Planning Is Everything.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Product] Why Email Marketing Trumps Social Media
    You’ll find that this strengthens relationships and enables you to upsell other products and services, and reduce customer churn. To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room.
  • BIZNOLOGY  |  MONDAY, AUGUST 24, 2015
    [Product] Branding as a full funnel journey
    So one might ask, why wouldn’t someone with a message that asks the consumer to consider our product or service on qualitative points take advantage of those upper funnel opportunities? It considers and addresses a consumer’s state of mind and emotional tendencies as they relate to our product or our organization contextually.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 24, 2015
    [Product] Aer Lingus Engaged Customers with the Right Offers Between Ticket Purchase and Travel Date
    Whether it’s just a few hours, a day, a week, two months, or even ten years, purchase cycles exist for every product. 49.4% of people clicked a revenue generating cross-sell or upsell offer, promoting in-flight products or services such as meals and hold baggage, or a third party product like hotel recommendations or car hire.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Product] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    But for the many B2B marketers that have taken the plunge, they’ve found that it’s an ideal vehicle for building relationships with B2B customers, especially with products and services with long sales cycles. Author: Sesame Mish Customers are the lifeblood of any business. Strategy #1: Content Marketing. But, where do you start?
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Product] Why Your Product Is Not What You Sell
    For these companies… their products are not what you think they are : Uber, the world’s largest taxi company, owns no vehicles. Bottom line: your product is not  the thing you sell. Kodak’s downfall stemmed from its focus on its product rather than the experience its product enabled. Let’s take a look at an example. At
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 24, 2015
    [Product] Awareness Plus Fatigue Does Not Equal Consideration
    Yet there we are, day in and day out trying to dislodge fantasy hockey leagues and Candy Crush to make the case for our product to be on the list of things our potential customers are supposed to care about. Consider this: most people don’t give a sh*t about whatever it is you are trying to sell.  They just don’t. just don’t give a sh*t.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Product] Digital Marketing: The 7 Essential Channels
    What’s more, you can use search engine data to uncover a wealth of information about your audience, such as their location, gender, and what time of day they’re likely to search for your product or service category. In the old days, you would run an ad in a magazine or newspaper to provide information about your product or service.
  • HUBSPOT  |  MONDAY, AUGUST 24, 2015
    [Product] Designing a Website Blueprint: How to Create Your XML Sitemap
    Should site visitors be able to get from the "About Us" page directly to the product page, for example? You wouldn't design a new kitchen without creating a blueprint first, would you? Similarly, you'd never want to design a website without creating a sitemap. Image Credit: Wikimedia. So, how do you structure your website's sitemap? link] ).
  • HUBSPOT  |  SUNDAY, AUGUST 23, 2015
    [Product] 8 Must-Try Tools for Simplifying the Way You Schedule Meetings
    The endless back and forth communication and steps -- reviewing calendars, finding out the best place to meet, seting up a call-in number, adding the meeting to the calendar, and inviting all the necessary attendees -- can ruin your productivity. This post originally appeared on HubSpot's Agency Post. Assistant.to
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Product] ReadyPulse Experiences 250% Year-Over-Year Growth
    ” “With Ron’s experience from Shutterstock and Evan’s at Fluid, I am confident both will be contributing great value to ReadyPulse product and customers,” O’Malley said. Inspirational Marketing Platform ReadyPulse Experiences 250% Year-overyear Growth, Brings on Go To Market Executives for Vertical and Geo Expansion.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Product] ReadyPulse to Sponsor Demandware XChange Conference
    As a Demandware LINK Partner, with a certified Demandware LINK Cartridge, ReadyPulse integrates social user-generated content with e-commerce product catalogs. ReadyPulse to Sponsor Demandware XChange Conference. Join us at Demandware XChange 2015 to shape the future of retail together. Stop by ReadyPulse’s booth for more information. Press
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Product] ReadyPulse Becomes an Amazon Webstore Solution Provider
    ReadyPulse is a system of record for social content and social users, with patented technology that identifies and scores relevant social content and influential social users for brand ambassador programs, new product launches, e-commerce, and marketing campaigns. ReadyPulse Becomes an Amazon Webstore Solution Provider. About ReadyPulse.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Product] ReadyPulse Receives $5M in Series A Funding Delivering the Future of Inspirational Marketing
    Brand marketers then use the platform to recruit brand ambassadors, activate them in product launch campaigns for product reviews, and elevate their social content across digital channels, including making the content shoppable. We seek products or services with mass-market potential and powerful underlying. SAN CARLOS, Calif.–(BUSINESS
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 22, 2015
    [Product] Are You Ready For The Next Level Of Digital Content?
    What will it be like when we can deliver content intelligently and dynamically on your product packaging. My weekly question to chew on…. Are you ready to begin the next level of digital content?”. In a scene in Batman Begins , Bruce Wayne, searching for training to master his fears, gives a symbolic blue flower to Henri Ducard (no spoilers).
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 22, 2015
    [Product] Nine Arguments Against Business Storytelling
    Marketing shows products in their best light. I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. Two more articles showed up this week. PR spins.
  • HUBSPOT  |  SATURDAY, AUGUST 22, 2015
    [Product] Why Your Employees Are About to Quit (And What to Do About It)
    The best managers make a concerted effort to get to know their employees and help them feel comfortable talking about any subject, whether it is work related or not," Gallup reported. "A productive workplace is one in which people feel safe -- safe enough to experiment, to challenge, to share information, and to support one another. The U.S.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Product] AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner
    Making AlwaysOn Global 250 is a validation of the market traction ReadyPulse has seen from two years ago when we launched our product, and was named as a Top Private Company to Watch,” said ReadyPulse CEO Dennis O’Malley. “We’re excited to be recognized as the leader in a competitive space of social content marketing and commerce.”. Press
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Product] ReadyPulse Raises $2M A Round for Permission-Based Social Content Commerce Platform
    On average, brands are seeing a 10X ROI from leveraging Pulse Marketing Suite to associate social content to their products in eye-catching collections that can be displayed on e-commerce sites, social sites, mobile apps, and in-store displays using an API or iFrame code. Divergent Ventures was excited to lead the round. About ReadyPulse.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 21, 2015
    [Product] Landscape of MarTech Vendor Directories
    But on further reflection, I recognized that these landscapes are really a type of directory that helps marketers find available products. As you see, this contains four sets of products: the original six landscapes, divided between the static images and the two interactive options (both very cool). Enjoy!
  • E-QUIP  |  FRIDAY, AUGUST 21, 2015
    [Product] Power Writing for Technical Professionals
    Perhaps they haven't considered the costs of poor writing: Lost proposals, weak marketing, unapproved solutions, project mistakes, client claims, interoffice conflict, lost productivity—to name a few. Many (if not most) technical professionals are ineffective writers. That fact is widely acknowledged. The question is does anyone really care?
  • CMO ESSENTIALS  |  FRIDAY, AUGUST 21, 2015
    [Product] What Oracle’s Acquisition of Maxymiser Means
    When you know who your best customers are, you can begin catering to them directly, making them feel special, and, ideally, growing them into advocates for your products and services. Yesterday, Oracle announced that it had signed an agreement to acquire Maxymiser , a leading provider of cloud-based, website optimization software. ” 3.
  • FATHOM  |  FRIDAY, AUGUST 21, 2015
    [Product] A Digital Marketer’s Twist on the “Go Getter”
    Go Getters find better, more productive ways to get the job done. Go getter marketers express genuine excitement for the product or service in which they are promoting , and this is infectious amongst their fellow employees, customers and prospects. So, what might a “go getter” look like in the digital marketing world?
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 21, 2015
    [Product] Social Media & Your Business: Choosing the Best Platform
    With the greatest volume of users per month, these platforms allow you to build a following, showcase new products, and sometimes act as an arm of customer service. Primary Purpose : Shares breaking news and quick updates, promotes new products, content, or brand contests, collects instant feedback from your audience. Getting Started.
  • BIZNOLOGY  |  FRIDAY, AUGUST 21, 2015
    [Product] Adaptive sourcing and digital transformation will put you in the winner’s circle
    Everybody has a plan to transform his business, while big companies aim to make the way they deliver services and products and how they interact with end customers more digitized and more consumer-oriented. Why do some companies seem to rely on their brand as the sole value, while others are able make  headlines for all the right reasons?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 21, 2015
    [Product] Top 3 Ways to Measure Content Marketing Success
    Jesse Noyes , VP of Product Marketing, Content and Communications, at Kapost, says that there are three things content marketers should be measuring to ensure success and relevancy to their business. Production We all produce lots of content, but do you know what it really takes to get it done? Content Marketing
  • LEADERSHIP  |  FRIDAY, AUGUST 21, 2015
    [Product] Interesting Infographics: Using Big Data to Generate Sales Ready Leads
    search engine query or status update about a product or service can be a helpful source of data, likewise surveys or polls posted on public community pages. This week’s infographic highlights how big data brings in big revenue. Companies that invest in it outperform competitors by a large margin. Those aren’t small numbers.
  • SYNECORE  |  FRIDAY, AUGUST 21, 2015
    [Product] What is an Inbound Marketing Campaign?
    Product Demos. Not everyone is ready to purchase your product or service. I am going to say that again; not everyone is ready to purchase your product or service. For example, if it is introductory (top-of-the-funnel offer), it wouldn’t be appropriate to immediately promote your product or service. Setting Campaign Goals.
  • MARKETING ACTION  |  FRIDAY, AUGUST 21, 2015
    [Product] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
    Over the past decade, webinars have gone from a productivity tool enabling small collaborative events to an essential content channel for most B2B marketers. The production schedule. Make sure you detail out the major steps required to meet your production schedule, hit key dates, and determine owners. 2. Plan your webinar.
  • THE EFFECTIVE MARKETER  |  THURSDAY, AUGUST 20, 2015
    [Product] Value is Not Benefits
    I was recently reviewing some content that a product marketing manager had created and we were discussing it in light of an upcoming product launch. What I told that product marketer at the time, and something I still believe in, is that anyone can write. Creating a piece of product collateral is easy. Not so fast.
  • SYNECORE  |  THURSDAY, AUGUST 20, 2015
    [Product] Understanding Inbound Marketing and the Sales Funnel [INFOGRAPHIC]
    In this stage they become aware of the products and services your company has to offer. Inbound marketing allows you to attract the most qualified leads for your business by tailoring your content to the needs and interests of your audience. TOFU - MOFU - BOFU -. TOP OF THE FUNNEL : GENERATING AWARENESS AND ATTRACTING VISITORS.
  • CMO ESSENTIALS  |  THURSDAY, AUGUST 20, 2015
    [Product] Are We Getting Customer Experience Wrong?
    If a customer is able to buy and use a product or service without really thinking about it or running into an unexpected problem, that’s really all they want. While watching the doom metal band, Pallbearer , the other night, I started thinking about customer experience. Pallbearer definitely delivered an experience. Experience is Complicated.
  • ANNUITAS  |  THURSDAY, AUGUST 20, 2015
    [Product] Marketing Enablement and The Technology Stack
    Product marketing : Sales enablement applications, project management, communities, interactive content, performance and attribution applications. Wouldn’t marketers become more productive, more effective and efficient? “The Stack” is being written about quite a bit lately and with good reason. It was a lot more than two.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 20, 2015
    [Product] How Marketing Can Contribute To Revenue Generation
    You likely ask people about said brand on message boards or read reviews about their products on sites like Amazon. For example, if a buyer voices his frustration about a product on Twitter, marketing could let sales reps know and to be prepared to respond to these concerns, even if it means sales reps logging on to Twitter themselves.
  • HUBSPOT  |  THURSDAY, AUGUST 20, 2015
    [Product] 16 Tweetable Quotes From Seth Godin on Being Remarkable
    Productivity DailyThe "R" in HubSpot's culture acronym "HEART" stands for "Remarkable," but the word isn't just a stand-in for "awesome" or "great." We really mean it -- we like to surround ourselves with people whose work and attitude are so exceptional they prompt remarks. Be remarkable. 11) “Quit or be exceptional. Average is for losers.”.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 20, 2015
    [Product] Gartner: Marketers Should Focus on Campaign Management's Critical Capabilities
    In every capability, the product scores at least a Good rating, while some are Excellent (multidimensional segmentation, campaign workflow and content marketing), and it receives Outstanding marks for email marketing. Marketing Cloud Product NewsThe technologies to power those campaigns have sometimes been spun up in isolation.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 20, 2015
    [Product] 100+ Quick Ways to Find Blog Post Inspiration
    Highlight client testimonials so that readers can see how others like them have benefitted from your company’s products or services. There are 1,025,109.8 words in the English language (not sure what qualifies as.8 of a word, but let’s go with it). That’s 1,025,109.8 different ways to start a sentence and 1,025,109.8 Really! It’s that simple.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 20, 2015
    [Product] 7 Proven Ways Marketers Working From Home Can Stay Motivated
    This post will look at strategies you can implement in order to stay focused, motivated, and productive when working from home. 1. Does what you wear actually impact your daily motivation and productivity? Research  shows that people who exercise during the workday are more productive than those who don’t. Network. Get Dressed.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 20, 2015
    [Product] 5 Engagement Metrics To Calculate Brand Health
    Second, if the ultimate goal of your content marketing is to sell a product or service, you’re much more likely to sell to visitors who come back time after time. David Beebe , Vice President of Global Creative and Content Marketing for Marriott International explains, “Content marketing is like a first date. Time on Site. Not necessarily.
  • HUBSPOT  |  THURSDAY, AUGUST 20, 2015
    [Product] How Publishers Can Increase Time on Site
    When they’re more engaged, they’re more likely to trust you, and exchange personal information for sponsored content and even product/service recommendations. Each of these gives you insight into some form of reader engagement. One metric in particular that is particularly indicative of overall reader engagement, is time on site. Media
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