• HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Product] 5 CSR Tips So You Can Start Giving Back This New Year
    Research has shown that 67% of consumers are more likely to purchase products and services from a company that supports a cause, making your company a more ideal candidate. They’re even going further and ensuring that their products are not only cruelty-free, but environmentally sustainable as well. 5. Listen to your stakeholders.
  • CONTENTLY  |  MONDAY, JANUARY 23, 2017
    [Product] Why We Stopped Using the Word ‘Authentic’
    Others may not want to include names of competitors or competitors’ products. Language is certainly an important differentiator in marketing, yet every company wants to be authentic and sell authentic products. It’s an ad for a yoga studio. I’ve seen two variations, one for men and one for women.
  • OPENTOPIC  |  MONDAY, JANUARY 23, 2017
    [Product] The flexibility requirement for SEO agencies
    ” “We’re launching a new product today. Tell me if you’ve encountered conversations like these before: “We actually don’t care about conversions; we just want organic traffic growth.” ” “We’re re-branding and are no longer calling ourselves [insert term].”
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 23, 2017
    [Product] How to Leverage Intent Data to Drive More Revenue
    Having created numerous products that leverage massive volumes of data in the marketing and sales space, we get asked many questions about how to best leverage intent data. For example, if the person reading this blog is a marketing professional, it’s possible they are in the process of evaluating a product that leverages intent data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 23, 2017
    [Product] The greatest content marketing case study in history
    One of GE’s products is a scanning electron microscope. It applied a creative story-telling approach to highlight a potentially boring B2B product. love this B2B marketing example so much because it breaks a paradigm and makes a common product beautiful and breath-taking and emotional. Here we go. The reaction was amazing.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Product] 11 Soundless Videos We Love (And Why)
    If your organization has a product or expert who can inform on a common query, that could be a great subject for a soundless video. 9) 5-Minute Crafts. What was your most embarrassing office etiquette moment? frantically scrambled for the mute button on my keyboard while my distracted coworkers laughed at my mishap. Sound familiar? 10) Vox.
  • JUNTA 42  |  MONDAY, JANUARY 23, 2017
    [Product] The 7 Traits of Successful Content Marketers
    As Mr. Hill says, ideas are the products of the imagination. One of the most influential authors of my personal and career journey is Napoleon Hill. Napoleon Hill’s classic Think and Grow Rich was first published in 1937. In its relation to content marketing, I noticed some clear takeaways that most corporate marketers simply do not embrace.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Product] Why Facebook Ads Will Make You Successful in 2017 & Beyond
    If you’ve got a more complex product or one that really shines through video consider Canvas. Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. An opportunity that if you take advantage of now, will pay off for years. Technology changes fast but that doesn’t stop us from missing big shifts.
  • TONY ZAMBITO  |  SUNDAY, JANUARY 22, 2017
    [Product] Rethinking Buyer Personas In An Era Of Digital Transformation
    How to design products and services that were user-friendly and enabled users to fulfill their goals.  Approaches rooted in old principles of product marketing and purchasing for buyer personas are outdated. 2 – Market-based vs. Account-based. by Louis Prado. Revenues falling by as much as 40% and many drivers switching to Uber. Why? .
  • CHIEFMARTECH  |  SUNDAY, JANUARY 22, 2017
    [Product] The only marketing prediction you need for 2017
    If a vendor is strong-arming you to sign a multi-year contract, ask them why they’re afraid you won’t renew on the merit of their product? I’m honored to have been invited to become a regular contributor to Ad Age , the world’s oldest (since 1930!) and largest publication in the field advertising and marketing.
  • JUNTA 42  |  SATURDAY, JANUARY 21, 2017
    [Product] This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk
    Vick then purchased his first gardening-related title, The Horticulturist, moved it to Rochester, New York, and leveraged it to publish books, resource guides, and other content products that would help people cultivate their own gardens more successfully. This week’s show. Recorded live on January 16, 2017; Length: 0:58:41).
  • AKOONU  |  FRIDAY, JANUARY 20, 2017
    [Product] A New Product for the New Year
    We’ve had a stealthy secret for about a year, but the time has come to share our expanding product line and Akoonu brand refresh. Meet the new Akoonu ! Company Strategic Marketing B2B Sales
  • ETRIGUE  |  FRIDAY, JANUARY 20, 2017
    [Product] The value in anonymous visitor tracking. Part two
    Anonymous visitor data helps you gauge how many individuals from an organization have an interest in your product. Tracking anonymous web visitors using marketing automation is very important to any organization that relies on the web as a means to provide information to prospects. Tracking down anonymous visitors isn’t difficult.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • CHIEFMARTECH  |  FRIDAY, JANUARY 20, 2017
    [Product] Announcing The Stackies & Hackies Awards for MarTech San Francisco 2017
    If we hit our goal, we will all get to learn from 100 or more martech stacks and essays! (If any marketing technology vendors would like to pledge “matching” donations — e.g., for every entry in The Stackies that features your product, you’ll also donate $100 to Girls Who Code — we’ll be glad to promote your booster support.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JANUARY 20, 2017
    [Product] Your Marketing Content: Is it Fake News?
    Our client was overjoyed with the media exposure, but we felt less than honorable, and resolved that we would never use market research to promote a client’s product or service unless we believed the supporting methodology had sufficient rigor. And this marketer has been guilty of that sin. It also involves avoiding shortcuts.
  • LEADERSHIP  |  FRIDAY, JANUARY 20, 2017
    [Product] The Importance of Influencer Marketing
    Then, invite them to experience your product or service – for example, you could send them a special promotional package. These days, it’s not enough to have a hot digital marketing campaign. Not only that, but marketers have to reckon with the fact that many customers aren’t especially trusting when it comes to brand advertising.
  • LEANDATA  |  FRIDAY, JANUARY 20, 2017
    [Product] What Sales Ops Needs in a Technology Stack
    And it’s why the paradox of modern Sales Operations is that more tools are not making the lives of practitioners any easier as they build productive tech stacks. “As you assess the Sales 2.0 Every category is filled with useful products. wish there were more. Instead, Sales Ops professionals are drowning in tech tools.
  • BIZNOLOGY  |  FRIDAY, JANUARY 20, 2017
    [Product] Is your marketing focus internal or external?
    If your marketing focus is on your products, your sales prices, your funnel, and your outcomes, you’ve got a problem. We’ve all seen this too frequently with “The Great Sales/Marketing Divide,” but it can be just as damaging if the customer service and product development teams aren’t marketing focused. Like this post?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 20, 2017
    [Product] 5 Steps to Kickstart Your Account-Based Marketing Program
    ABM also gives data analytics and product team members more consistent feedback. 2. Good, clean data empowers people to be more productive. Customize your ABM program by selecting company attributes tailored to your company’s value proposition and product and service offerings. But how do you get your foot in the door?
  • CONTENT STANDARD  |  FRIDAY, JANUARY 20, 2017
    [Product] For Email Marketing That Sticks, Story Matters
    We deliver result-oriented solutions in a cost-effective manner to maximize your productivity. There’s a promise of solutions, maximizing productivity and exceeding expectations, but the “how” is never revealed. Hello, We are a web design and web application development company. Gross , she thought. They were low.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2017
    [Product] 6 Reasons Why Your Bedtime Routine Is Wrecking Your Work
    Needless to say, I wasn’t too productive the next day. Sometimes, our own routines are getting in the way of our productivity, especially when it comes time to settle in for the evening. the lack of productivity caused by sleep loss costs employers as much as $411 billion a year. Productivity Daily CanonicalWas I wrong?
  • DISCOVERORG  |  FRIDAY, JANUARY 20, 2017
    [Product] Three Words that Will Fuel Growth for Your Company and Your People: Do Hard Things
    Companies should focus on developing a revenue engine of growth powered by a balance of inbound and outbound prospecting, effective cold calling, account-based strategies, training and coaching, and technology that enables and accelerates productivity. The Fastest Growing Companies Do Hard Things. appointments per month (or 4.2 But, 4.2
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2017
    [Product] The Year of Customer Experience: How Ecommerce Brands Can Prepare
    And, Walker insights indicate that by 2020, customer experience will overtake price and product as the key brand differentiators. With detailed product descriptions and strong visuals, the brand makes it easy for visitors to explore offerings and gather the information they need to make a purchase. The Growth of Experience. It worked.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 19, 2017
    [Product] Success of Digital Marketing Tactics Dependent on Generational Differences
    survey conducted by Sacunas in 2016 found that 85 percent of millennial buyers use social media channels to research B2B products and services for their companies. All three generations appear to be taking away some value from video advertisements as well. Gen Z, Gen Y, and Gen X also said they used social media sites multiple times per day.
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2017
    [Product] It’s Time You Knew What Your Brand and Usain Bolt Have in Common
    Marketing is the anchor that takes a company’s offering across the finish line ahead of all other competitors, but sales and product teams are the other relay members that bring the baton as far as they can. Product Team. Marketing must do the same with the product team. He says , “Competition is the easy part. Sales Team.
  • CONTENTLY  |  THURSDAY, JANUARY 19, 2017
    [Product] Why Marketers Struggle to Hire the Best Freelance Writers
    Voices brand publishing Freelancing product story thought leadership“Get us a nurse or a doctor… who can also write.” ” While working as an account representative at Contently last year, I often heard this type of request from customers interested in our freelance network. What about ghostwriting? Not cardiologists.
  • OPENTOPIC  |  THURSDAY, JANUARY 19, 2017
    [Product] 15 of the Coolest Agency Offices We’ve Ever Seen
    Our offices are often our homes away from home, and a good office environment can help employees stay engaged, productive, and happy throughout the day. If you’re spending over 40 hours a week in a single location, shouldn’t you at least be comfortable? Brands & Marketers
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 19, 2017
    [Product] How To Maximize Your ABM Investment With Better Data
    There are three types of data that are very important for defining and engaging with target accounts: Product Technologies — Your business may sell products or services that integrate directly with certain hardware or software. What has account-based marketing done for me lately? This was down from 34% in 2015.
  • OPENTOPIC  |  THURSDAY, JANUARY 19, 2017
    [Product] Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?
    Now Google itself is getting in on the action, linking YouTube video production talent with brands and their agencies to produce video ads for the site. YouTube video bloggers and other independent producers have been a growing part of marketing content creation for brands, sometimes in deals brokered by third parties. Brands & Marketer
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 19, 2017
    [Product] How to Define Content Marketing Objectives in 3 Simple Steps
    When first starting out with a content marketing program, it’s easy to think in terms of content production.  If you build it, they will come. Unfortunately, things aren’t quite as easy in the real world as they are in Hollywood. Are realistic about what content marketing can achieve – and how long results will take.
  • SNAPAPP  |  THURSDAY, JANUARY 19, 2017
    [Product] How Many Touchpoints Are in a Typical Campaign?
    CTA at the end of the white paper asking the customer to call or email for more information about a product or service. Every opportunity you give your customer to interact with your content is a touchpoint. When they provide their email address and click “download now” to receive your white paper, that’s a touchpoint. Landing page. Or later?
  • BIZNOLOGY  |  THURSDAY, JANUARY 19, 2017
    [Product] Mobile marketing must-haves in 2017
    Marketing automation has proved to be a productive approach to nurturing leads in email marketing campaigns (the #1 driver of conversions, online), and 2017 will continue to push sales forward. It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. At the start of 2017, 70% of U.S. Marketing automation.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Product] Tools and Tips for Outbound Sales Prospecting
    This data includes contact information, organizational charts, spending initiatives, budgets, current products and services used, and much more. You can also look at specific job openings on their website that are relevant and may contain your product name or product use in the descriptions. We do everything with that in mind.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Product] The new standards for strategy and social media success
    On the surface this is going to sound like a weird example but I would say Coca-Cola is managing marketing transformation in a brilliant way — a company with a product that never changes. Coke has been a relevant, youth-oriented product for more than a hundred years. It begins with the organization itself. Where are they now?
  • ACT-ON  |  THURSDAY, JANUARY 19, 2017
    [Product] Your Role on the Customer Journey
    NTT Data adds, “A journey map is an illustrated representation of a customer’s expectations, experiences and reflections as it unfolds over time across multiple stages and touchpoints while using a product or consuming a service.”. Then, she mapped those pain points to the way her product could solve the customers’ problems.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Product] The 26 Best All-in-One SEO Tool Suites
    finding opportunities for guest posting or product reviews), social media and email contact information, website outbound links, advertising opportunities, competitor backlinks, industry influencers, link building opportunities, and more. SEO has a lot of moving parts. Best all-in-one SEO tool suites. Google Review Count:  330. 11) WooRank.
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2017
    [Product] 4 Exercises That Boost Creative Confidence
    Checklists end up getting a mention in many articles on productivity and creativity because they really work. Using checklists to stimulate dopamine levels can help us form productive habits and feel good about accomplishing attainable tasks -- which in turn boosts our confidence. If you're a copywriter, take up photography. safely.".
  • HG DATA  |  WEDNESDAY, JANUARY 18, 2017
    [Product] Technically Speaking: An Interview with Sean Kester, SalesLoft’s VP of Product Marketing
    We sat down with Sean Kester, SalesLoft’s vice president of product marketing , to discuss the benefit of HG Data’s market intelligence and, as a result of the combined capabilities, how marketing professionals can best gauge their prospecting efforts and measure real customer engagement. Read on for the rest of the conversation.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 18, 2017
    [Product] Customer Data Platform Industry Profile: A Look Inside the Numbers
    This largely reflects the original tag management products, which are sold to many non-enterprise customers. My snarky twin at the Customer Data Platform Institute just published a new report on the CDP industry. Most vendors did provide client counts, and several privately shared other information where the public data was clearly wrong.
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Product] How to Build the Perfect B2B Social Media Strategy
    After all, how many of your clients are using your products out of necessity rather than because they want to? B2B marketing on social media might seem like a tough challenge. When faced with such a consumer, building that evangelism or desirability that comes naturally to many B2C brands, can be a gargantuan task for many B2B brands. Timing.
  • CONTENTLY  |  WEDNESDAY, JANUARY 18, 2017
    [Product] Infographic: How Boomers and Millennials Use UGC Differently
    Boomers like branded content that focuses on the product, while millennials like branded content that focuses on experiences. Last Saturday, for example, I ordered takeout through Amazon Restaurants. That’s millennial behavior. We prefer user-generated content, and we love our photos. Sorry, Generation X. You are forgotten again.)
  • VIDYARD  |  WEDNESDAY, JANUARY 18, 2017
    [Product] 3 Reasons Video is a Phenomenal Sales Tool [Infographic]
    Prospects who view videos of a product are 85% more likely to buy ( Click-to-tweet! ). It was only yesterday that we shared 11 of our favorite free sales tools so it seems timely that today we’re diving into one of the tools with the greatest potential for you to stand out and drive results with your sales outreach. Video!
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Product] MarTech: Top 100 Influencers and Brands
    Stewart Rogers – Director, Marketing Technology – VB Insight (a VentureBeat product). That being said, some vendors have been extraordinarily successful in supplying the micro-business and small-to-medium enterprise categories, and these companies will continue to aid the implementation of marketing technology products.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Product] What Does it Take to Build a Successful Sales and Marketing Team?
    Building a successful sales team depends as much on the people you hire as it does on nurturing a cohesive and productive relationship between sales and marketing. foundation of these shared values goes a long way in creating a happy and productive organizational culture. 2) Sharing is Caring. Smarketing sales and marketing alignment
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 18, 2017
    [Product] The fake news lesson for marketers: You will be a victim
    In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. Brands and products will surely be in their cross-hairs. Just ask Procter & Gamble (P&G).
  • DISTRIBION  |  WEDNESDAY, JANUARY 18, 2017
    [Product] Killer Content Marketing
    The award is set to identify key content marketing campaigns that, according to the Killer Content Awards team, “veer away from broad brand and product messaging in favor of buyer-focused messaging and interactive, inbound campaigns.”  . The winning finalists will be presented during the 2017 B2B Marketing Exchange in late February.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Product] How to Detox From Social Media Without Deleting Your Account
    If you need some help committing to those limitations, you can lean on a productivity tool -- such as StayFocusd -- to restrict the amount of time you spend on websites like Facebook, Twitter, Instagram, and more. If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work.
  • ACT-ON  |  WEDNESDAY, JANUARY 18, 2017
    [Product] 5 Content Marketing Predictions for 2017
    New product launches. Let customers share the impact that your products and services have made on their businesses. Influencer marketing is highly impactful, and when you co-create with those who use your products and services and have online clout, you can maximize results (more on influencer marketing next). Landing pages.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Product] 7 Ways Freelancers Can Start Earning More in 2017
    Author David Sherwin advises freelancers to build their own products and content as a way to simultaneously supplement their income streams and gain thought-leadership status in their respective niches -- which helps grow business in the long run as well. According to a 2016 study , there are currently 55 million freelancers in the US alone.
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [Product] Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition
    This is particularly true for Salesforce Pardot (pronounced par-DOT), the company’s marketing automation software product, which has data and advanced analytics as core features. We have a product called Salesforce Engage, and with it a salesperson can actually see in real time how her prospects interact with her content.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Product] 5 Insane Advantages of an Inbound Website Redesign
    AKA, those three stages that buyers take before purchasing a product. Consideration — Person becomes aware of potential solutions (including your product or service!) Let me ask: What are some of the biggest problems you're having with your website? have trouble demonstrating ROI from my website and tracking meaningful analytics.
  • ONALYTICA B2B  |  TUESDAY, JANUARY 17, 2017
    [Product] 5 Most Common Reasons why Influencer Marketing Fails
    Investing in informative or cool content that the influencer community are likely to share is a key component for program success as it will enable your employees to provide value to the influencer community even if they are not an expert on your product or thought leadership topic. THE REASONS WHY. 1) Lack of influencer-focused resource.
  • INFER  |  TUESDAY, JANUARY 17, 2017
    [Product] Leveraging AI for Sales & Marketing – Beyond the Hype
    This article was originally published on the OpenView blog  by Sean Zinsmeister , Senior Director of Product Marketing at Infer. For startups, where staying lean and productive is crucial to success, using predictive technology can keep the business growing without hiring new sales reps or increasing the marketing budget.
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Product] 11 Free Sales Tools to Pump Up Your Pipeline
    LeadIQ falls into the free-ish bin of sales tools, but it’s powerful even as a trial product. ViewedIt lets you easily create recorded personalized outreach videos, detailed walkthroughs of your product, and leave simple video voicemails that drive huge engagement rates. As a salesperson, you only get so many minutes in the day.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 17, 2017
    [Product] 5 Ways to Boost Your Email Performance Using Personalization and Audience Segmentation
    Editor’s Note: We asked our Vice President of Product, Thomas Fanelli, to share his expertise on personalization and audience segmentation. This allows you to personalize messages based on product selection. You can then send an email that has specific product recommendations based on those preferences. The Basics.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Product] 5 Content Marketing Lessons from Top Digital Marketing Blogs
    You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. It doesn’t have to be, because as readers imagine themselves shopping for products with significant price differences, they’re relating.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Product] 11 Expert CSR Predictions for 2017
    As millennials begin to dominate the workforce and consumer market, the way our world looks at the products and services we buy has changed for the better. Today’s consumers are more careful, cautious and educated about where and with whom they spend their hard-earned money. Marketing Strategy
  • ACT-ON  |  TUESDAY, JANUARY 17, 2017
    [Product] What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise
    In your case, the genie in the Zoltar machine may be the sales person on the phone pushing a marketing product or service that you may not need or are not yet ready to use. The result is you often don’t have the time, skillset, or other resources needed to be successful with that vendor’s product or service. assessment. Ask questions.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Product] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    Before we set everything loose into the wild, we met with our sales team again to go over the finished product, discuss modes of planned promotion, and how to use Content Land during demos and at events to explain how interactive content can work for all marketing departments. Go do the thing now, please. You know, fill up the board. Please.”
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Product] 20 Stunning Examples of Brand Style Guides
    These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. When it comes to building a memorable brand, it's all about consistency. See the full style guide here. Image via Issuu.
  • HIVE9  |  MONDAY, JANUARY 16, 2017
    [Product] Build a Foundation of Planning
    When you spend your days doing, you feel productive. As marketers, a big part of the job is “doing” – e.g. coming up with creative ideas, creating content, and developing marketing campaigns. You feel like you’re accomplishing something. And you are, but getting things done shouldn’t be all that your job’s about. Marketing Planning Hive9
  • VIDYARD  |  MONDAY, JANUARY 16, 2017
    [Product] 3 Ways To Research Companies For Personalized Video Sales Outreach
    Remember, the goal here isn’t to sell your product or solution right off the bat. Look for executive quotes, executive priorities, hiring and/or growth, promotions, new products, new clients, or awards. If you want to get noticed by your prospects today, your outreach must be highly personalized. There’s no two ways about it.
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Product] How to simultaneously attract new prospects and retain loyal customers
    Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. loyal customer is not made through the deliverables, the products, or the metrics, though those things do matter. Understand what really matters to your customer.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2017
    [Product] Does Your Martech Stack Add Up to a Good Customer Experience?
    With 89% of consumers said it was important for retailers to let them shop for products in the way that is convenient for them and the average shopper now makes an average of 9.5 The customer journey is an increasingly complex beast. Up to 76% of B2B buyers now use three or more channels before making a purchase. The keyword is orchestration.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Product] How Publishers Develop and Monetize Audiences with Digital Marketing
    When content is your product, you’re sitting on a mountain of behavioral data–the holy grail for audience engagement–whether you’re looking to lift content consumption or target offers. recent Folio survey found that 71% of leaders in the publishing industry believe data management is key to creating and monetizing media products.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Product] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    According to Facebook Director of Product Fidji Simo, here's how the Facebook Journalism Project will work: 1) Facebook will work with news outlets to develop new ways of creating and distributing content on the platform. January 2017. Facebook Journalism Project. Facebook Live Broadcasts From Computers. Mid-Roll Video Advertisements.
  • INFLUITIVE B2B  |  MONDAY, JANUARY 16, 2017
    [Product] The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The Bad And The Ugly
    According to a study by Walker, the customer experience is expected to overtake product and price as a company’s key brand differentiator by. Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason. Today’s customers don’t want to be treated like just another email address.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Product] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. You will create ads and messages to update and highlight the benefits of your products or service to reach only the people who are the decision-makers. This is an outstanding tool for new product introductions.
  • JUNTA 42  |  SATURDAY, JANUARY 14, 2017
    [Product] This Week in Content Marketing: This is the Year Agencies Buy Media Companies
    We expect to see growth and value on product-revenue opportunities like this one for media companies as the advertising model continues to decline. 2.    Sponsor (36:14). The media product exists primarily to drive AARP membership and build member loyalty. Rants and raves include Tom Brady and long-form content. This Click To Tweet.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Product] Expand your Offer Strategy to Increase SEM Performance
    However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice. The types of keywords, therefore, most likely to generate late-stage prospects are those related to your brand, product, or product category.
  • B2B LEAD BLOG  |  FRIDAY, JANUARY 13, 2017
    [Product] 3 Things Marketers Need to Know About Snapchat Spectacles
    So, it stands to reason that its newly released Snapchat Spectacles should be a product that will hit the ground running? Snapchat has a market value of upwards of 25 billion and millions of users. After all, they’re glasses where you can easily take videos on the move. In fact, they’re really a thinner GoPro […].
  • BIZIBLE  |  FRIDAY, JANUARY 13, 2017
    [Product] The Revenue Focused SEO Keyword Strategy For B2B Marketers
    Transactional: Looking for a specific product to purchase. Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue. But that doesn’t mean B2B marketers have to blindly trust instinct when creating findable content for search engines. Now what? Conclusion.
  • BIZNOLOGY  |  FRIDAY, JANUARY 13, 2017
    [Product] How brands use promotional clothing [infographic]
    The British Promotional Merchandise Association (BPMA) often surveys people who have received promotional products to gauge their effectiveness! Quality is definitely an important factor for any branded merchandise your company gives away because even though it is not your product, it still represents your company so should be top quality.
  • VIDYARD  |  FRIDAY, JANUARY 13, 2017
    [Product] How to Create Powerful Customer Testimonials Using Video
    They learn why they should buy a product and how it could be beneficial to solving their problems. That’s exactly what Tim McManus from video production company Hed Hi Media spoke about at this year’s Viewtopia , the Video Marketing Summit. During the final 30 seconds, discuss how your product solves their problem. You’re busy.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 13, 2017
    [Product] Do You Respect Your Customers? Cultivating Customer Loyalty in 2017
    Take REI. I dig that REI respects me enough to deliver a quality product with a generous return policy. Real talk: I love REI. It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. When customers feel respect from a brand, it drives sales.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Product] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    Productivity is one of those things that's too general to master quickly. All of those goals fall under the "productivity" umbrella. Depending on where you are in your career, and what your goals are for the first quarter, you might have different productivity goals. Are you a member of the Multiple Productivity Tools Club?
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Product] 7 Trends That Will Change Social Media in 2017
    At INBOUND 2016, HubSpot shared Facebook Live interviews with speakers so our followers who couldn’t join us in Boston still had the opportunity to learn from the experts: Brands can also use live video for customer service by hosting Q&A sessions and product demonstrations. Product demonstration videos on social media. Recipes.
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Product] 8 Ways to Maximize the Value of Online and In-Person Events
    They also give you a chance to engage in personalized communications with each attendee and to extend other content or product offers. In an age of impersonal communications, real and virtual “face time” stands out as an effective way to reach people and connect with them. Also, establish a plan for sending event confirmations and reminders.
  • LEADERSHIP  |  FRIDAY, JANUARY 13, 2017
    [Product] What Type of Leader Are You?
    After all, if you want your business to be as successful and productive as it can possibly be, you need to be able to properly motivate, guide, and support your team. It can help boost productivity by helping employees to see themselves as parts of a bigger picture. The 6 Leadership Styles. Pace-Setting Leader. Commanding Leader.
  • HINGE MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Product] Brand Personality: An Approach for Professional Services
    They know how to deliver a great product, but they know little about why buyers choose one firm over another. Professional services firms aren’t exactly known for their personality. After all, a lot of money is at stake. But there is another perspective to consider: how does the buyer find the right firm in the first place?
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Product] 7 Companies That Should Buy Medium, Because Why Not?
    It already licenses 18 different tech products. It’s time to panic about another social network. Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. So what happens now? This sucks because I love Medium. Facebook.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Product] Facebook May Have Just Ushered in a New Era for Mobile Video
    And on Wednesday, Facebook announced “The Facebook Journalism Project,” an initiatives that will include products and training for both journalists and audiences. For years, Facebook has denied that it’s a media company. But over the last few years, that position has become less tenable. Here’s why. companies.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Product] How to Plan Marketing Content Around Event Promotion
    Are there speakers or specific sessions to highlight that fit my product solution? All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Or some combination of the above. Plus we’ll show examples of each phase.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Product] 8 Steps to Open a Baidu PPC Account
    Some particular industries, such as financial, medical, drug, and health products, are difficult to get the permission and Baidu may require additional certificate or licenses. 4. Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. Get Your Chinese Website Ready. Baidu only accepts local clients.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Product] 8 Steps to Open a Baidu PPC Account
    Some particular industries, such as financial, medical, drug, and health products, are difficult to get the permission and Baidu may require additional certificate or licenses. 4. Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. Get Your Chinese Website Ready. Baidu only accepts local clients.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 12, 2017
    [Product] The Most Important Way to Keep Your Marketing Resume out of the Trash
    Most marketers are quite good at what they do—whether it be promoting a product, building a brand, or selling a service. There’s a great irony among the marketing profession. But when it comes to marketing themselves, many fall short of putting together a compelling message that convinces employers of their talent and experience.
  • ACT-ON  |  THURSDAY, JANUARY 12, 2017
    [Product] Anatomy of an Infographic
    You want to strike a balance of words, numerals, and pictures in your finished product. According to one statistic, more than ¾ of the content shared on Facebook is image-based , so by all means share the finished product there, too. “Infographic” was a hot marketing buzzword a few years ago. What is an infographic? Either way works.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Product] How Millennials and Baby Boomers Consume User-Generated Content [Infographic]
    This type of content is known as user-generated content (UGC), which is produced by actual product users through their own publishing and social media platforms. Many brands have started sharing UGC on their own social media channels to leverage user social proof and show their products being used in action.
  • WEBBIQUITY  |  THURSDAY, JANUARY 12, 2017
    [Product] How to Protect Your Business from Cyberattacks
    It appears that hackers are refining their skills faster than security companies can improve their products. Guest post by Caroline Black. Cybersecurity is becoming more of a concern for individuals, businesses and even governments. Top U.S. security specialists have stated that cyberattacks are one of the leading threats to U.S. security.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JANUARY 11, 2017
    [Product] Study: 49% of Content Marketers Aim to Drive Brand Awareness
    The study also revealed that research and original data, infographics, and product reviews perform best for the company. According to the “ Content Marketing Survey 2016 ” from Clutch, content marketers are developing content with a number of objectives in mind, but brand awareness leads the way.
  • CONTENTLY  |  WEDNESDAY, JANUARY 11, 2017
    [Product] Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s
    We wanted to bring the memories back with modern products,” Miah said. The success of the Game of Thrones campaign allowed Miah and his team to work with a larger budget for production and distribution. A Clinton running for president. The Full House cast on TV. Millions of people catching Pokémon. ”).
  • LEANDATA  |  WEDNESDAY, JANUARY 11, 2017
    [Product] How Sales Ops Can Get What It Wants
    There’s a huge time commitment involved when exploring products and evaluating vendors. The market for sales technology products has exploded in recent years. Buying stuff ought to be fun, right? Especially when you’re not spending your own money. It’s a long and complicated process, not to mention hard work. Maxey is pretty typical.
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 11, 2017
    [Product] How Content & SEO Marketers Can Help Each Other Be Successful
    We’ve discussed content’s relationship with product marketing , demand generation , as well as sales and customer success. Content marketers can also help out SEOs by including internal links in their content (linking to an old blog post or product page in a new blog post, for example). Next up? Evergreen Content Makes Everyone Happy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Product] Trade Libel: If you can’t say something nice, make sure you have proof
    On person’s using the advertiser’s product and the other’s using a competing product. Here’s a quick and dirty guide to staying on the right side of the law when discussing competing brands and products. Everyone at your company needs to understand your policy on discussing other brands, products, and companies.
  • ACT-ON  |  WEDNESDAY, JANUARY 11, 2017
    [Product] Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017
    Here’s why the campaign worked: It wasn’t concentrated on the brand or product; instead, the brand worked in the background. People have always looked to peers to help them make decisions. Check out this old-school Fabergé shampoo commercial that shows a woman who “told two people” who “told two more people,” … and so on. The goal?
  • KAPOST  |  TUESDAY, JANUARY 10, 2017
    [Product] 7 Tips on Sourcing Internal Content to Give Your B2B Organization a Boost
    Internal stakeholders each have a unique perspective and level of experience regarding products, services, and customers, as well as a vested interest in the overall success of the company. If you really want to give your B2B organization a boost, focus on developing ninja-like skills around internal content creation. Who are they?
  • HALEY MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Product] 10X Thinking…and the Staffing Industry
    ” There will also be opportunities in manufacturing and distribution brought about by both the development of commercial solar technology and new products that will take advantage of solar power. 10x Thinking…and the Staffing Industry. Autonomous transportation. Eradicating cancer. Privatizing space. Low-cost clean energy. Drones.
<< 1 2 3 ... 218 219 >>