• B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 30, 2015
    [Product] 4 Perspectives That Should Shape Your View of Value Propositions
    People decide what product they want to make, how they want to make it and where and how they want to sell it. They should carefully choose a superior value proposition, then design and improve their products, services and other functions to deliberately deliver and communicate that superior value proposition. ”). Michael J.
  • NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Product] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    Here’s a link to the product sheet. https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/pdf/product-sheets/Product%20One-Sheeter-LLA.pdf. Visitors of web page D on your site on Product X get retargeted a message on a free demo of that product viewed. LinkedIn Lead Accelerator.
  • VERTICAL RESPONSE  |  SATURDAY, MARCH 28, 2015
    [Product] 5 Product-Selling Email Subject Line Tips for Retailers
    Once your email is opened, you can sell your product by directing them to your website or social media pages. What problem does your product solve? The post 5 Product-Selling Email Subject Line Tips for Retailers appeared first on VerticalResponse Blog. 'Emails that are designed to sell need an attention-grabbing subject line.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Product] Moneyball for Sales & Marketing
    geographies, for different products, in various verticals, so you can pull together the best closing content. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Product] Improving ROI with Marketing Optimization
    Expand this scenario to one with 50 products, eight. products that use simplistic rank-ordering. and Product Marketing Division at SAS. industry leaders, customers, alliances, sales, marketing and product teams to establish. product or service names are registered trademarks or trademarks of SAS Institute Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Product] Start engaging from the first click in the Customer Journey
    products and services to meet their needs. This may have nothing to do with the quality of our products/services, the competitive environment, changing. For example, it stands to reason that if we provide products for young women, we’ll know them through early. product. question or a product image. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Product] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. is a true insider -- the person behind a product or. Every time an executive presents at a conference, a thought-leader gives a lecture, a product manager gives a. to buyers as they consider your product.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Product] Closing the Loop on Social Leads
    Did they buy the product you posted on. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Product] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    end-user and product type, of course.) create product guides. something to position product / service. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Product] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Product] Hooked: How to Build Habit-Forming Products (An Excerpt)
    Find out how successful companies create products people can’t put down
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Product] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Product] 6 Ways To Get Busy People To Answer Your Emails
    By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Product] A Step-by-Step Guide to LinkedIn's New Company Pages
    For companies, this means a more powerful way to build relationships with your target audience on LinkedIn,” said Mike Grishaver from LinkedIn's Product Management team. How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Product] Mobile Is The New Face Of Engagement
    CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Product] A Visual History of Apple Ads: 4 Decades in the Making
    have been using Apple products for nearly 25 years, and I vividly remember a good portion of these ads. While the product launch was significant, the ad itself, frankly, still didn’t have that “Apple” feel to it. 'Apple started advertising in 1976, and for nearly 39 years since, we have watched the evolution of Apple ad campaigns.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Product] A Simple Guide to Designing a Logo [Infographic]
    To help you get started, check out the infographic below from HubSpot and WA Promotional Products. 'I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we''ll always be able to recognize (even without the brand''s name attached). Design Business Daily
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Product] Interesting Infographics: Hats of to the Modern CMO
    Over half of the marketing executives cited “influencing product and market strategy” and “building partnerships between marketing and other functions” as personal aims, while 49% were shooting to influence corporate strategy. 'Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term.
  • VIEWPOINT  |  FRIDAY, MARCH 27, 2015
    [Product] 4 Tips to Power Up Prospecting in 2015: #4 Use the Telephone!
    Mike says to use it as an opportunity to leave “value nuggets”—short, focused messages about the prospect’s needs, not your product. 'Here we are at the fourth and final installment of the series, 4 Tips to Power Up Prospecting in 2015 , from Mike Weinberg’s presentation at the 2015 Virtual Sales Kickoff. Part 1: Tip #1 Believe it Works.
  • VIDYARD  |  FRIDAY, MARCH 27, 2015
    [Product] The Art of Creating Conference and Event Videos People Actually Like
    There’s so much in video planning and production including the story, the tone, the music, and the graphics that may be influenced by this ultimate CTA. It’s not just about driving people to your psychedelic 80’s-themed party or even getting them to your booth so you can educate them on your product. 'Event season is upon us.
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Product] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    So you don't waste time doing things that aren't going to be productive, and you do spend your time on the things that really drive growth—the same things that high-growth firms do. The series explores a variety of business and technology landscapes through conversations with industry leaders. TA: What are some of the "Aha!"
  • BIZNOLOGY  |  FRIDAY, MARCH 27, 2015
    [Product] Are you doing webinars for lead gen? You should be.
    You’re able to engage your prospects with your brand/products/message for an extended period of time. 'As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. And in the past 6 months, I’ve added a new tactic to my program: webinars. It’s not easy. That can be a pretty daunting task.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 27, 2015
    [Product] 4 Simple Steps For B2C Marketers To Define Their Customer Nurturing Goals
    What is the range of products that you offer? Some companies market very homogenous product lines; others market a multitude of products or services. 'Author: Ellen Gomes As a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. We call this customer nurturing.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Product] 15 Examples of Great Mobile Website Design
    When you first arrive on Elf on the Shelf''s website, you''ll see that there are actually numerous types of Elf on the Shelf products you can purchase. 'Now more than ever, businesses are focusing on creating delightful mobile website experiences. After all, 80% of Internet users are using smartphones to search online. or not. 1) Shutterfly.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Product] How a Good Content Strategy Can Repair Your "SEO Problem"
    The better you understand your business and the role it plays in the lives of those you wish to serve, the more equipped you’ll be to market your products and services. 3) Thinking beyond production. '“We’re in dire need of some SEO help,” said the owner of a small, successful business located in central Texas. It’s content.
  • MARKETING ACTION  |  FRIDAY, MARCH 27, 2015
    [Product] Landing Page Fundamentals, Part 3: Landing Page Optimization
    People or product photos? 'In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page and in part 2 we discussed how to boost conversions on your landing with great copy and compelling offers. We’ll now conclude this three-part series by showing you how to test and optimize your landing pages. Wrong. How to Test.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Product] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    'Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 space, Tony’s career includes marketing leadership roles at several early stage SaaS startups as well as at large enterprises such as IBM.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Product] Terminus Offers Targeted Display Ads for B2B
    To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. Nor does it address the challenges that users face in making sense of it all. Some vendors do this better than others.
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 26, 2015
    [Product] 7 Ways To Thrill Customers And Get Them To Buy More From You
    Most businesses spend the majority of their money and time acquiring customers and building products. Simon Sinek, bestselling author of Start With Why: How Great Leaders Inspire Everyone to Take Action explains, “Loyalty is when people are willing to turn down a better product or price to continue doing business with you.” Listen.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 26, 2015
    [Product] 5 Ways to Increase Your Bounce Rate
    77 percent of executives use their smartphone to research a product or service for their business. 'Lets face it, with diminishing attention spans you do not have much time to keep a user on your website once they get there. According to Statistic Brain the average attention span of an average user is 8 seconds, that’s right folks 8 seconds.
  • THE ROI GUY  |  THURSDAY, MARCH 26, 2015
    [Product] Top Priority: Content Overhaulin?
    Most organizations were also launching more new products this year, indicated as the top business driver for change. 'On the Velocity TV show Overhaulin’, legendary car customizer Chip Foose secretly schemes with family and friends to transform an unsuspecting owner''s old and tired antique car into a custom masterpiece.
  • VIEWPOINT  |  THURSDAY, MARCH 26, 2015
    [Product] 4 Tips to Power Up Prospecting in 2015: #3 Sharpen Your Story!
    No one cares what you think about your company, product or service. 'In the 2015 Virtual Sales Kickoff earlier this year, I had the pleasure of hearing for the first time, Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development. But, he’s right.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Product] Case Study: Modern Marketing Meets Storytelling Comic Strips
    Through our Nexsan product brand, Imation is a unique position to generate relevant, fun, compelling and highly buzz-worthy content and conversations among geeky and trendy Creative Pros. Have you ever read a Dilbert comic strip where you laugh, learn and share them with your colleagues? Powered by Oracle. Know Your Villains.
  • ANNUITAS  |  THURSDAY, MARCH 26, 2015
    [Product] Maximizing Event Effectiveness 3 Ways
    However, when you are exhibiting at the events, the months of planning, creative development, production, scheduling the staff, shipping crates, not to mention the content marketing strategy to drive attendees to your booth and how to Engage them once they are there…well, it can be a bit much. Why do we exhibit at these industry events?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Product] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    While cleaning up your data and de-duping your database can be a tedious task if you do it manually, there are many products, like Ringlead , that can help analyze, clean, and protect to your data to ensure you are sending out the most optimized campaigns. 'Author: Dayna Rothman There is a ton of marketing technology out there!
  • WEBBIQUITY  |  THURSDAY, MARCH 26, 2015
    [Product] Five Expert Guides to the Best Blogging Tools
    What are the best tools for increasing your blogging productivity? ” 63 Blogging Tools That Will Make You Insanely Productive by Boost Blog Traffic. GetResponse ), productivity tools (like Dropbox ) and various WordPress plugins. 'Blogging, like any other task, is faster and easier with the right tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Product] Is Europe America’s Online Colony? American Influence on the Web
    Bloggers making a full-time living through e-products and coaching? Bloggers making a full-time living through e-products and coaching? 'by Mars Dorian, {grow} Contributing Columnist I live in a popular European town I like to call “Hipster-hell” — formerly known as Berlin, the capital of Germany. don’t mind.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Product] What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
    Look at Red Bull’s page , for instance, on which they promote an active lifestyle rather than their product. Pins of products do best when the price is included on pin. 'The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. Twitter. Facebook. Pinterest.
  • MARKETING ACTION  |  THURSDAY, MARCH 26, 2015
    [Product] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    Today’s marketing department is incredibly fast-paced and even the smallest delays can have a huge impact on your productivity. 'Marketing is an attractive career, whether you decided on it in college or you’re been drawn to it from another vocation. What does that mean for those just starting out? Develop an Appetite for Knowledge.
  • CRIMSON MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Product] Isabelle Guis, Egnyte CMO: How to Achieve Real Time ROI with Data Analytics and Strategy
    What’s more, the insights gained from marketing analytics can go a long way to improvements in product development and customer service as well. Isabelle Guis is the Chief Marketing & Strategy Officer at Egnyte, overseeing all global marketing as well as product and go-to-market strategies. Marketing Technology Podcasts
  • VIRALLY BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Product] The Beacons of Gondor in Marketing
    The worst thing you can do with you can do is talk about yourself, nobody cares about your product except you. Get creative with your products, we all remember the blender that blends everything, right? 'Aragorn : The Beacons of Minas Tirith! The Beacons are lit! Gondor calls for aid. adil – Eilenach. Still confused? Content?!
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Product] Don’t Be a Victim of Google’s Mobilegeddon Algorithm Update. Get Mobile-friendly Now.
    'If you’re a loyal user of Google Analytics, like the Digital Marketing Team here at eMagine, you might have received an email earlier this week with a “March 2015 Product Update.” What is Mobilegeddon? On April 21, 2015, Google will officially add “mobile-friendliness” as a worldwide ranking factor.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Product] The Anatomy of a Successful Facebook Post
    If you are introducing a new product, offer a special deal or limited time offer to encourage clicking. Use specific language but be realistic: you can’t expect people to write an essay about how great your product is. In the example below, the company asks for comments about a new product. 1) Has a Clear Goal. Spark a debate?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Product] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
    The Benefits of Using Dark Posts: You can create dark posts for promoting a product or service to a specific targeted audience:  You’re able to target an audience that you know will find that ad more relevant than when it is shared with a broader audience. Different initiatives also involve different goals. My solution—dark posts!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 25, 2015
    [Product] Do You Know How Tradesman Make Their Purchasing Decisions?
    It’s at this point they may contact their local distributor or manufacturer to get more questions answered or ask for a product demo. 'For a major new purchase, do you think a contractor or tradesman just walks into a distributor and asks what’s new, and then just buys it? Of course not. Yikes. 20% of marketing emails are opened.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Product] An Introductory SQL Tutorial: How to Write Simple Queries
    The option that you choose will depend on your product''s backend, so check with your product team to make sure you select the correct one. If you work for an ecommerce company that has data about customer purchases, you can use SQL to find out which customers are purchasing which products. could never do that.". Why Use SQL?
  • EARNEST ABOUT B2B  |  WEDNESDAY, MARCH 25, 2015
    [Product] Painting a vivid vision of the future is easier than you think
    What kind of products and services are you providing – and what value do they offer? 'Forget the banal vision statements – here’s a more useful way to align your business. recently heard an interview with Cameron Herold , the former COO of the world’s largest junk removal company. For anyone who said there was no money in junk, they’re wrong.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Product] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    All the tricks in the book to load your funnel won’t save you if customers are actively fleeing your product as fast as you can shovel them into the funnel.” 'In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. Those people are missing out. 1) StoryNeedle. Is SEO irrelevant?
  • MARKETING ACTION  |  WEDNESDAY, MARCH 25, 2015
    [Product] Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps
    'B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. Watching a webinar, viewing a pricing page, or downloading product data sheets are all potential lead-scoring activities. This shift in buying behavior is transforming B2B marketing. Strategic Account Manager with Act-On Software.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 24, 2015
    [Product] Adobe Marketing Cloud Marches Towards Martech and Adtech Integration
    'At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech , Adobe was announcing its latest marketing products, including a press release on uniting “ Data-driven Marketing and Ad Tech ”. Of course, the products have all been modified to some degree since their acquisitions. Confused yet?
  • FATHOM  |  TUESDAY, MARCH 24, 2015
    [Product] Thoughts on the Latest CMO Survey
    On top of that, some indicators they see improving in the next year are customer acquisition; customer growth in the form of increased volume, purchase of products/services; customer retention; and new customers entering the market. 'CMOs are bullish. Indeed, they’re more optimistic than they’ve been in 6 years. ” 84.3%
  • SYNECORE  |  TUESDAY, MARCH 24, 2015
    [Product] 3 Ways to Boost Conversions with Personalization
    Consumers no longer have to settle for sub-par services or products; instead, they have the resources to seek out brands and buying experiences that are the easiest, simplest, and most helpful. Here are X ways you can leverage content personalization to achieve more conversions on your website: Cross-Channel Product Recommendations.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Product] Why We Acquired Rekindle
    Our inbound marketing methodology is designed around focusing on creating quality content that pulls people toward your company and product, where they naturally want to be. It’s a concept that we’re excited about here at HubSpot and technology that we’re looking forward to incorporating into our existing sales products like Sidekick.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MARCH 24, 2015
    [Product] 10 Traits Buyers Seek in Salespeople
    They teach salespeople to explain how, “your product or service”,  can help achieve key business goals. Do more than push products. Of course, it’s vitally important for salespeople to know about the products they represent, but talking only about features and functions went out in the ’70s. Listen. Tell the truth.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 24, 2015
    [Product] Marketing to the B2B Millennial: 6 Things to Remember
    Gen X and Baby Boomer members tend to prioritize based on speedy delivery of products and quick responses. 'Developing new slang, using selfie sticks, and religiously watching reality shows are a few of the most commonly used characteristics to describe the Millennial generation (ages 18-34). Did you know? 3% of U.S. Noticing a trend?
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [Product] Transform Your B2B Lead Generation with Storytelling
    Storytelling is All About Relationships…Even if the Main Character is Your Product. These are not necessarily ‘secrets’ shared by employees, but they definitely are useful insights into the business, products, staff, the R&D process, product development, customer service successes and failures. 'Go from BORING to ENGAGING  .
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Product] How to Produce an Internet Radio Show
    The top shows have audiences in the millions and generate a great deal of revenue from advertising and sponsorships, not to mention the ability generate more revenue through promoting their own products and services. Marketing Director and Product Manager. I''ll cover the hardware first and then we''ll talk software and production.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Product] 3 Big Retailers That Also Rock Ecommerce
    This “Featured Products” slider on the front page is reminiscent of Amazon’s design, which isn’t a bad thing. They also provide a “Trending on Walmart.com” slider, with all the most popular products at any given time. 'Ecommerce and mobile commerce are obviously here to stay, much to the chagrin of major brick-and-mortar retailers.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 24, 2015
    [Product] 5 Unconventional Ways to Create Videos That Engage Facebook Fans
    Videos can provide followers with more information about your product, service or non-profit. You can explain how to use your service or highlight product features. You can use it to show progress on a remodeling project or how to assemble your product. 'Your Facebook audience has a craving. They’re craving video. Directr.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Product] Content Marketing ROI Starts With A Strong Business Case
    So you need to not only track content production, but also usage. Identify your “Fair Share of Conversations” – what % of the online conversations on your product category are branded? 'Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 24, 2015
    [Product] 4 Lessons in Serving Up Customer Success
    'We recently launched a new and improved Oracle Marketing Cloud Success Program , a complimentary service-based offering, focused on enabling B2B and B2C marketers who use our products, the ability to assess and enhance their marketing performance. Tailor offerings specific to supporting your customers’ success. Be resource-oriented.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Product] 12 Tools & Resources to Help You Create Better Buyer Personas
    To make sure you''re still having rich and productive virtual conversations, here are two tools you can use: 1) Skype. 'At first, creating buyer personas seems simple. They''re just semi-fictional representations of your ideal customers, after all. But when you actually get into the nitty-gritty of creating them, it''s easy to get tripped up.
  • KEO MARKETING  |  MONDAY, MARCH 23, 2015
    [Product] We’re Hiring at KEO Marketing!
    Web Developer/Print Production Manager. 'We have a pair of job openings here at KEO Marketing, and we’re seeking talented people who are passionate about B2B marketing to add to our team. Performance Analyst – Email Marketing Coordinator. positive attitude and ability to work well as part of a team area also very important to us.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Product] 10 Simple Web Copywriting Tips for Increasing Conversions
    How do they present their products and services to consumers? Figure out why people buy your product or service, how they buy it, what they use it for, and what really matters to them. 'Web copy is often the difference between visitors and leads, and leads and customers. Most marketers can identify poor web copy when they see it.
  • SYNECORE  |  MONDAY, MARCH 23, 2015
    [Product] Meerkat Brings Live Video Streaming to Twitter (and beyond)
    Whether it was the product of a cold calculation or a defensive knee-jerk reaction, it may have had the opposite effect. 'Is it just me or is social media getting progressively more, well, social? You’ve got Instagram for sharing pics, Snapchat for pics and vids, and now Meerkat for live video streaming. The Next Big Thing? How Meerkat Works.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Product] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    Before becoming an investor and serving on the boards of Medium and Super, Josh was the product lead for growth and relevance at Twitter. Before that, he held product and engineering roles at Facebook, LinkedIn, Zazzle, and RealNetworks. Some good ones: " A Product Manager’s Job ". 14) Ryan Hoover , Founder at Product Hunt.
  • VIDYARD  |  MONDAY, MARCH 23, 2015
    [Product] Kick the Boring Right Out of Your Video Interview Questions with These 10 Tips
    Whether you’re asking employees to talk about your company culture, asking customers how your product has improved life at their organization, or making any other type of interview video, here are ten basic tips to keep in mind when selecting and drafting your video interview questions. Where is my Product Charming? Oui, ou non? Huh?”.
  • SAZBEAN  |  MONDAY, MARCH 23, 2015
    [Product] The Importance of Hashtags on Instagram
    So users who browse through the Detroit hashtag will come across your photo, your business, and perhaps, eventually, a product. 'Though they started on Twitter, there might not be a place where hashtags are utilized more right now than Instagram. And it has really taken off on Instagram. Hashtags are also great for industry events.
  • BIZNOLOGY  |  MONDAY, MARCH 23, 2015
    [Product] 10 data experts explain why little data is the new big data
    sample of 200-300 respondents is generally sufficient to predict how much the whole population will like a new product or service.” – Jerry W. '91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). But is bigger better? The exception. Ross, Cynthia M. Thomas, Decision Analyst.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 23, 2015
    [Product] 12 Time-Saving Tools for Administrative Tasks
    You will also receive a productivity score, which you can customize. 'When you own or work for a small business, you know what it’s like to work hard. It’s not uncommon for you to wear many hats throughout the day. Of the many tasks on your to-do list, administrative tasks can take up a lot of time. Time Management. RescueTime.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 23, 2015
    [Product] Storytelling Lessons From Kevin Spacey And House Of Cards
    Your brand should earn the love of its audience, not just tell them how they will use your product. 'One of my favorite shows is House Of Cards. And in my excitement for last year’s Content Marketing World, I answered  WTF does Kevin Spacey Know About Content Marketing. So what advice does Francis Underwood have to dish on storytelling?
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 23, 2015
    [Product] Why Marketing Needs to Fix the Customer Experience
    Like good party hosts, we’re able to move through our customer base, talking about our products and services instead of apologizing for them and filling up the save queue. When we aren’t on the defensive, we can ask for ideas about making our products better and we can test messages and features and pricing. Namaste, my friends.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Product] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    For instance, a traditional club gym might care more about user-friendly entertainment systems and headphone connectivity — features to distinguish them from competition — whereas an educational facility, such as a university gym, would want to know about longevity and quality of products.  . Who are we speaking to? You might also like.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Product] The Revised Approach to Content Distribution
    But our revised content pillar approach has been tweaked to focus on complimentary (not just derivative) content that aligns more closely with buyer needs and product strengths. The Dessert- This is a product-centric asset, like a PDF, video and or demo, that reveals how your product serves the theme in question.
  • HUBSPOT  |  SUNDAY, MARCH 22, 2015
    [Product] 8 Phrases You'll Hear When You Have a Big Problem in Your Creative Department
    In fact, people are more productive and creative when they take more breaks throughout the day. It means that either something with the project went wrong or the person or team is struggling with productivity and time management. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
  • HUBSPOT  |  SATURDAY, MARCH 21, 2015
    [Product] The #1 Productivity Investment Sales Teams Are Making This Year [Research]
    There are several levers sales leaders can pull to boost their teams'' productivity. While there''s no clear "right" answer to this question, data from the Miller Heiman Research Institute can at least help sales leaders compare their productivity investment plans with those of their peers. Inbound Sales Productivity Daily
  • FATHOM  |  FRIDAY, MARCH 20, 2015
    [Product] 5 Tips for Successful Marketing Automation Integration
    Really knowing and understanding what type of content a lead will be presented will depends on where they are at in the buying cycle,  how interested that lead is in your products or services and how often the lead will be contacted all need to be well documented and thought out. Here are a few other things to consider: Who will have access?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 20, 2015
    [Product] Using Customer Data to Inform Your Personalization Strategy
    In today’s highly-competitive marketplace, it’s never been easier for buyers to be confused by generic company messaging, lose interest in a product, and move on to a competitor that better understands their needs. 'Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 20, 2015
    [Product] Don’t Put B2B Marketing Tactics before Strategic Analysis
    They think that all they need to do is  get the word out about a product or service and people will buy. Executing marketing tactics before you’ve analyzed whether or not there is a target market that wants or needs your product is like putting the cart before the horse. Validate the need for your product or service.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Product] 5 Landing Page A/B Tests (And Their Surprising Results)
    Aagaard speculates that this is the result of a direct correlation between the complexity of a product offering and its location on a landing page. Instead of forcing your call-to-action on a visitor before they even understand your offer, gradually introduce them to your product/service in a progressive fashion. 2) Images.
  • INTEGRATED B2B  |  FRIDAY, MARCH 20, 2015
    [Product] Telling B2B stories: Mention the war!
    Essentially, many good stories have conflict at their core – tales of complexity, difficulty and lament that are then won over in some way by the hero (or the hero product/technology in our case). 'Whether it’s your cup of tea or not, British comedian John Cleese owes a small part of his fame to the phrase: “Don’t mention the war”.
  • BIZNOLOGY  |  FRIDAY, MARCH 20, 2015
    [Product] Content marketing metrics – process metrics and outcomes metrics
    To gain an understanding of how productive our work is, we need to pay attention to outcomes metrics. 'There are two kinds of metrics in content marketing: process metrics and outcomes metrics. While both are important, they differ greatly in how they are important. Let’s take a look at each, their importance, and how they work together.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Product] 9 Smart Ways to Measure Your Sales Enablement Efforts
    Content doesn''t just have to support your top-of-the-funnel goals -- you should be publicizing your sales content such as customer stories, product overviews, ROI studies, and anything on video. 7) Count your content production. 8) Watch and measure product demos. Traffic? Check. Leads? Check. Opportunities? Check.
  • MARKETING ACTION  |  FRIDAY, MARCH 20, 2015
    [Product] Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers
    The introductory paragraph is used to introduce the product, service, or offer in more detail. Benefits are very important in helping the reader understand how your product, service, or offer will help them. You don’t want to leave your reader trying to figure out for themselves how your product or service can benefit them.
  • BLOG MY CALLS  |  THURSDAY, MARCH 19, 2015
    [Product] 7 Reasons Your Bounce Rate is Crazy High
    The design will vary according to your target audience, but the overall look and feel can impact the trustworthiness and quality that is associated with your website and related products and services. 'Whether you go by the Urban Dictionary or Google definition, when someone decides to “bounce” it’s usually not a good thing. Atrocious Design.
  • B2B LEAD BLOG  |  THURSDAY, MARCH 19, 2015
    [Product] 6 High Converting Landing Pages that May Surprise You
    'Creating high-converting landing pages for B2B products requires careful understanding and design that focuses on outstanding copy and presentation. Without these, landing pages can’t deliver the results you want. Your landing page has to put the user first and communicate your value proposition clearly.
  • CRIMSON MARKETING  |  THURSDAY, MARCH 19, 2015
    [Product] How To Hurt and Help B2B Innovation
    Product innovation (34%). 'Mastering B2B marketing innovation means going “beyond throwing around creative ideas and actually implementing change.” ” The top three organizational challenges driving innovation need, as ranked by B2B marketers, are: The pressure to deliver a consistent and positive customer experience (38%).
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Product] 3 Neuroscience Findings That'll Make You a Better Marketer
    When introducing a new concept (or a new product or service), it’s never good practice to bombard your audience with technical information up front. 'Marketers are constantly trying to grab the attention of their audience in new and innovative ways. Let''s play a little game of "Did You Know?" Did you know. But don’t be alarmed! Mix it up.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [Product] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    But today, most are broadening their products to serve multiple purposes. businesses into clusters based on similarities in products, technologies used, hiring patterns, news events, social data, and other factors. Models for different products can be based built by selecting only accounts that purchased that product.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Product] 8 Mistakes Brands Make With Instagram
    Whether you’re on Instagram to increase brand awareness, showcase a new product line, or add a human element to your brand, each piece of content you publish on the platform should be adding value and help you attain goals. They create nutritional food and drink products to help people reach their own health and fitness goals. GoPro.
  • VIDYARD  |  THURSDAY, MARCH 19, 2015
    [Product] How to Build a Video Marketing Budget [Free Template!]
    Your budget will, of course, vary with the type of video you’re creating and the complexity of production and editing required. In fact, your budget and the things you’ll need to account for will vary depending on things like whether you produce in-house or outsource, what types of videos you produce, and your production quality.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 19, 2015
    [Product] 4 Ways to Retain Customers and Keep Them Coming Back
    ” If you have an online store, you can include a thank you note when you fulfill the product, or send a separate “Thank you” email message, and if you can, include a coupon towards their next purchase. 'It’s a common fact that it costs more to acquire a new customer than retain an existing one. Say Thank You.
  • BIZNOLOGY  |  THURSDAY, MARCH 19, 2015
    [Product] The Internet of Things will revolutionize marketing
    It uses the data to improve the products , providing a better experience for the customer. 'The next frontier in technology is the Internet of Things (IoT)—the connection of everyday physical objects like thermostats, door locks, and household appliances to the Internet. Nest’s devices), and it is equal parts scary and awesome.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Product] 14 Ways to Increase Your Clickthrough Rate on Twitter
    Advertising wizard David Ogilvy was so enamored of the importance of headlines that he wrote this: “Unless your headline sells your product, you have wasted 90 percent of your money.”. Sign up now to hear about our mind-blowing new product. 'Tweeting is easy. You can type up anything in three seconds and press "tweet." They can.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 19, 2015
    [Product] Ad Injection: Whose Media Is This?
    Imagine you’re looking to buy a certain cell phone on Amazon, for example, and all of a sudden you see an ad suggesting the same product on a different website. Such adware uses image recognition technology to present ads of similar products from competing sites on the user’s browser. 'By Merav Chen, {grow} Community Member.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Product] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
    And, there are also plenty of boutiques, even legacy luxury brands, whom avoid the ecommerce industry, focusing instead on offering a local clientele exclusive, one-of-a-kind products. 'Brands with both a physical and digital presence make almost 30% more in revenue. Simple: a consumer-wide shift in shopping habits. Yet, 53% of U.S.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Product] What Does a Great Buyer Persona Look Like? Dissecting 3 Real-Life Examples
    Knowing your audience''s goals and aspirations is crucial -- it helps you better cater your content, product, and services to help them achieve those goals. All of the goals that HUCACE have listed for Tina should be considered when creating content or positioning their product/service in a sales conversation. So we decided to help.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 18, 2015
    [Product] Reality Check: 5 Changes in B2B Marketing You Need To Know Today
    Well, 71% are searching a generic query, such as a product or category, not branded terms. Not only are they using mobile to search, read and compare products and brands, they are purchasing on mobile, too! The results were so interesting that we just had to share them with you below. 1: A shift in B2B researcher demographic.
  • GREAT B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Product] How to Rejuvenate a Troubled B2B Brand
    And if you have changed the company or product name — other than the fact you want to redirect anyone looking for the old brand name to the new content — it is best to banish the old naming and messaging from your vocabulary. 'Two months ago, I wrote an article titled The Economic Value of Your Company Brand. More about this in a future post.
  • CRIMSON MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Product] Brad Mattick, BrightEdge’s VP of Marketing: How to Rise Above the Data Clutter
    Brad Mattick, VP of Marketing and Products at content performance marketing platform BrightEdge, spends his days figuring out how marketers can rise above the clutter of the web to determine what really drives performance. It’s a real challenge for marketers to know what buyers care about, and what will actually move the needle.
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