• B2B MARKETING INSIDER  |  THURSDAY, MARCH 5, 2015
    [Product] Social Media Secrets To Build Your Personal Brand
    Companies hired consultants and agencies and spent millions of dollars to determine what color their logo was, what fonts really set them apart, what messages covered the key value of their products. 'Brands used to be just for businesses. But then the internet happened. All kinds of information started moving around the world. Titles matter. Bullets
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 5, 2015
    [Product] 11 Words to Avoid Using on Social Media and What to Say Instead
    Good alternative : Use statistics to show how amazing your company, product or service is. ” For example, “show us how you use our product.” 'Coming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere. Groundbreaking. ” 2. ” 3.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Product] The Power of Word of Mouth Marketing & How You Can Do It
    With word of mouth marketing, you find the exact people who are interested in your product. riggers – what will remind people of your product and be top of mind to share? In this example, Birchbox is does a great job of getting me to refer my friends in exchange for early access to my favorite products before they run out.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 5, 2015
    [Product] How B2B CMOs Can Turn Social Media into Social Storytelling
    Here’s how to get started: The story team members: product experts, customer experts, digital media designers, and experienced social marketing communicators. Select individuals from product marketing, product management, marketing communications, customer experience, and social media management. Attract new followers.
  • HUBSPOT  |  THURSDAY, MARCH 5, 2015
    [Product] The 3 Pillars of Consumer Confidence
    The first step to gaining consumer confidence is by accurately representing your products. Yes, part of your job is to make your brands'' products look good, but there''s a world of difference between a beautiful presentation and a misrepresentation. other potential consumers perusing product reviews. Product Information.
  • FATHOM  |  THURSDAY, MARCH 5, 2015
    [Product] Content Marketing Answers for B2B Manufacturers
    We call these building blocks of the customer experience foundation pages —products, services, FAQs, certifications, materials, locations, etc. 'The seminal B2B manufacturing marketing report from Content Marketing Institute is out, and the verdict is in: B2B manufacturers are into content marketing, but could use some help.* Salesforce).
  • MARKETING ACTION  |  THURSDAY, MARCH 5, 2015
    [Product] How to Build Your Twitter Following (for Free)
    Product cards are used for or ecommerce. 'Twitter is great, but you need followers to make it pay off. While you can just head over to Twitter Ads and create a Followers campaign, that will cost you up to $3 per follower. Buying cheap followers is even worse. Fall for this, and you will get what you pay for. Look like you’re worth following.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Product] IBM Webinar: Leaders Will Bubble Up Through Social Learning #SocBiz #HR #NewWayToWork
    Join us on Tuesday, March 24, at 11 a.m. Register Now: IBM Webcast: Changing the Learning Culture.  . But if that’s true, some have asked, then what role does leadership have in an era where the command-and-control model of business is quickly being supplanted? This is where the importance of social leadership begins. How important is it?
  • VIDYARD  |  WEDNESDAY, MARCH 4, 2015
    [Product] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    It should, because a lead that’s spent 30 minutes watching your product videos is more valuable than one that’s downloaded your latest eBook and likely never read it. 'This post was originally published in the Video Marketing Institute,  Lesson 7: Evaluating Video Marketing Technology Solutions. Outline Your Needs First. Conclusion.
  • FATHOM  |  WEDNESDAY, MARCH 4, 2015
    [Product] OEM Marketing Trends: The Next Generation of Email Marketing
    This allows advertisers to show email advertisements to people who are already talking about relevant products and/or services. So, you can target qualified leads that are already interested in the products and services that your manufacturing company offers. To date, email marketing has required an email list, though.
  • HUBSPOT  |  WEDNESDAY, MARCH 4, 2015
    [Product] How to Make the Most of a 30 Minute Interview
    The modern workplace is a massive game of dealing with distractions-- organization creates efficiency and that means better productivity. 'Hiring good people is difficult, time consuming, and costly. The more interviews you do, the more you spend. 2014 report from UrbanBound illustrated the time demands, and how costs can add up. 3) Desire.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 4, 2015
    [Product] 13 Easy-to-Use Tools for Creating Killer Visual Content
    This is especially good for businesses who offer a service rather than a physical product, and may not have much to show in the photo department. Want to show off your website, product or service in action? See below: Skitch is a product of Evernote, though you don’t need to be an Evernote user to reap the benefits. Canva.
  • ENGAGE  |  WEDNESDAY, MARCH 4, 2015
    [Product] Can You Actually Future-Proof Your Brand?
    The reason is simple: Consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.”. We say, “Listen, your life will change because our product will do this.” 'If there’s one constant in business, it’s that no brand is immune to changes in market conditions.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 4, 2015
    [Product] Why Should You Use Short Videos to Attract Professional Tradesman?
    You don’t need a “Hollywood” production. We’ve done “man on the street” interviews with contractors at will-call counters and on job sites asking their opinions on tools and other products. Showcase an event  - trade show, association event or new product intro. Ideally under 2 minutes is what I tell folks to shoot at.
  • HUBSPOT  |  WEDNESDAY, MARCH 4, 2015
    [Product] How Often Should You Post on Social Media? Benchmarks for 9 Different Industries
    This is likely due to the fact that the software and technology industry is ever evolving, both in their own products and the industry, and that requires a lot of communication with their social media fans and followers. 'How often should you post to your social media accounts? For many marketers, this question is tough. Marketing Services.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 4, 2015
    [Product] Critical guidelines to help you determine your optimal online advertising partner
    Identifying these opportunities requires understanding your audience’s interests beyond your product and category. Finding ways to spend money on advertising is easy, but spending it well is far more challenging. Determining the optimal ad partners isn’t easy, particularly as the media landscape becomes increasingly complex.
  • 3D2B  |  TUESDAY, MARCH 3, 2015
    [Product] The Best B2B Appointment Setting Technique…Ever
    That’s why the best marketers still match high tech with the human touch—especially when their product line is complex, and the sales cycle is long. By working your unique insights into the messaging, you’ll give prospective buyers the confidence that you understand the industry and your products/services deserve consideration.
  • SYNECORE  |  TUESDAY, MARCH 3, 2015
    [Product] Content Personalization: What it is and Why it Matters
    targeted approach is more effective because it encourages users to remain on your website for a longer period of time, engage in more offers and, ideally, purchase more products. If the content is relevant , there is a reason for a visitor to spend time on your website and possibly go deeper by searching for more information or products.
  • ENGAGE  |  TUESDAY, MARCH 3, 2015
    [Product] Do Facebook Likes Matter?
    Not too many products or brands are meant for anyone and everyone in the 18 to 65+ age category (Facebook’s default), so you should definitely narrow your focus down to the most relevant age group for your purposes. Today, I’ll discuss one of the two metrics I mentioned earlier: Facebook page “likes.”. That’s a fair question.
  • LEADERSHIP  |  TUESDAY, MARCH 3, 2015
    [Product] What’s Holding Back Your B2B Lead Generation?
    think the beta version of our product would really help you.” '“Let it Go, Let it Go…Can’t Hold It Back Anymore”. FROZEN. It’s easy to say that and feel that way too when you live in Canada or the North Eastern United States. It’s been a brutal winter for sure. For some others, it becomes a cause for whining, groaning and complaining.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 3, 2015
    [Product] Try this with $5 by Seth Godin
    They are great partners and they keep improving the product! 'What to Do When It’s Your Turn (and it’s always your turn) is a great book by Seth Godin that was a gift from  Likeable Local , the business partner of Find New Customers , the most likeable company in B2B lead generation. I’m selling it for a dollar.”
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 3, 2015
    [Product] 7 Advanced Email Tools to Pump up the Volume on Your Marketing
    What other products do you like to add to your email tools? 'Creating an effective email full of engaging content for your readers is crucial for achieving a good open rate, strong inbox placement, and generating business, too. But how can you take your emails from good to great? pop-up form! Colourlovers is a free service. List size.
  • CRIMSON MARKETING  |  TUESDAY, MARCH 3, 2015
    [Product] Ken Wach, Marketing VP at Intuit: User Generated Content is the Key to Social Engagement
    Highlights include: Host the Party: Ken discusses the merits of building a community of peers who contribute their own content for the unbiased benefit of that community, without concern for your product. The market has become so inundated with content that less than 10% of your fans are even likely to see what you publish.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Product] A PPC Optimization Checklist for the B2B Marketer
    For campaigns that fall within the top advertising positions Sitelinks should be utilized to gain additional real estate on the SERPs and to bring attention to related products and services. B2B PPC Optimization Checklist. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed. Final Thoughts.
  • VIDYARD  |  TUESDAY, MARCH 3, 2015
    [Product] The Nitty Gritty on Mapping Video Content to your Buyers’ Journey [Free Template!]
    This way, you’ll be able to plan projects and divvy up production time appropriately across all stages of the purchase process and you’ll know that you’ve answered all the right questions at the right times. To optimize your content production, make sure you have a good idea of the content that already exists along the purchase path.
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [Product] The Medium.com is the message
    Azmi v Kirklees Metropolitan Borough Council Bachelor''s degree Barack Obama Barack Obama presidential campaign Brazil BrightRoll California Canada Chief product officer ComScore Court order Dick Costolo Facebook Flurry Google Hackathon Installed base Marissa Mayer Mobile app Mobile Reach twitter United States Yahoo Yahoo! The URL Importer.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2015
    [Product] The New Brand Building in the Era of Engagement
    It was a shift from talking about their product and features to talking about the emotional benefits of using their product. 'Author: Sanjay Dholakia At our core, marketers are storytellers. We love to tell stories that evoke emotion and pull at heartstrings. Storytelling Is Timeless. It connects with the audience. What do you think?
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 3, 2015
    [Product] 12 Ways To Ensure Your Email Marketing Packs A Serious Punch
    For instance are you trying to generate new leads, follow up on an offer download, collect audience feedback, increase awareness of a new product, nurture leads, facilitate the sales process? Let people know what they are going to get by using your product or taking whatever action you want them to take (e.g. You get the idea.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 3, 2015
    [Product] Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]
    Clearly, this means that customers want to, and are, self-educating themselves about products and services long before engaging with your company.  One definition of customer lifecycle is “the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service.” Connection.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 3, 2015
    [Product] For Your Lead Nurturing Programs – Where do you Find Good Content?
    So a by-product of good content would be an increase in your list size. 'One of the biggest challenges B-to-B marketers face is developing/identifying content that can be used in e-newsletters, e-blasts or just plain emails as part of a nurturing program. That doesn’t mean highlighting the news widget in your line.
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Product] 5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]
    Telling the history of a particular industry, product, brand, trend, or tactic can be a great topic for an infographic. 'Despite the spattering of headlines that have popped up over the past couple years proclaiming "infographics are dead," infographics are, in fact, alive and well. We just checked -- they''re totally healthy. That''s right!
  • B2B MARKETING UNPLUGGED  |  TUESDAY, MARCH 3, 2015
    [Product] Only You Can Prevent Feature Puke
    We’ve all sat through endless pitches where some nervous rep breathlessly takes us through every, single feature of a product without ever really telling us what it does, why we might need it and how it might be helpful.  'If you want to have fun at an otherwise dull wedding or corporate event, try to sit next to a professional event planner.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 3, 2015
    [Product] Do I need two Twitter accounts?
    Thank you for using our product! 'I gave a speech recently and somebody asked a very common question — “I like to tweet with my friends but I also tweet for my company. Do I need to have two Twitter accounts?” ” A great question. What is the proper balance between personal and professional outreach on Twitter? 
  • WEBBIQUITY  |  TUESDAY, MARCH 3, 2015
    [Product] How to be Twitterific – 39 Expert Twitter Guides and Tips
    The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. Advanced Twitter Marketing Techniques by Flying Man Productions. Image credit: Buffer. How can brands and individuals make their tweets stand out? Same story, different visual.”
  • PUZZLE MARKETER  |  MONDAY, MARCH 2, 2015
    [Product] Book Review: The Art of the Start 2.0
    Work-Life / Productivity 'Guy Kawasaki once again shows his entrepreneurial genius with his latest book The Art of the Start 2.0 – The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. was fortunate enough to get a pre-released copy of the book and was excited to see the changes from his original version.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 2, 2015
    [Product] Reborn AutoPilot Aims to Simplify Multi-Channel Marketing
    Email and landing pages are still native to the product but the vendor has added tools to import, edit, and reuse HTML from external Web sites and email systems. It sees itself as filling the gap between simple email systems and enterprise marketing automation products. wrote about Bislr in November 2013. So what has changed?
  • FATHOM  |  MONDAY, MARCH 2, 2015
    [Product] What Buying a Car Taught Me About Customer Experience
    When all other things about your product or service or equal, create an exceptional customer experience, and customers will gladly give you their money … sometimes even sooner than you expect. 'My new ride, just before it became covered in wintry Cleveland mush and road salt. Marketers, take note: I just bought a car. Oh, but it does!
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Product] Moneyball for Sales & Marketing
    geographies, for different products, in various verticals, so you can pull together the best closing content. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Product] Improving ROI with Marketing Optimization
    Expand this scenario to one with 50 products, eight. products that use simplistic rank-ordering. and Product Marketing Division at SAS. industry leaders, customers, alliances, sales, marketing and product teams to establish. product or service names are registered trademarks or trademarks of SAS Institute Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Product] Start engaging from the first click in the Customer Journey
    products and services to meet their needs. This may have nothing to do with the quality of our products/services, the competitive environment, changing. For example, it stands to reason that if we provide products for young women, we’ll know them through early. product. question or a product image. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Product] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. is a true insider -- the person behind a product or. Every time an executive presents at a conference, a thought-leader gives a lecture, a product manager gives a. to buyers as they consider your product.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Product] Closing the Loop on Social Leads
    Did they buy the product you posted on. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Product] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Product] Hooked: How to Build Habit-Forming Products (An Excerpt)
    Find out how successful companies create products people can’t put down
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Product] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Product] 6 Ways To Get Busy People To Answer Your Emails
    By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Product] A Step-by-Step Guide to LinkedIn's New Company Pages
    For companies, this means a more powerful way to build relationships with your target audience on LinkedIn,” said Mike Grishaver from LinkedIn's Product Management team. How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Product] Mobile Is The New Face Of Engagement
    CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products
  • KEO MARKETING  |  MONDAY, MARCH 2, 2015
    [Product] How B2B Marketers Can Get the Most Out of LinkedIn
    Your company page should be as complete and detailed as possible, with succinct yet descriptive (and persuasive) information about all of your products and services. 'You might view LinkedIn as the quiet workhorse of the social media world. HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter.
  • VIDYARD  |  MONDAY, MARCH 2, 2015
    [Product] Top 10 Ways to Make Your Video Thumbnail Tempting to Click
    Zoom in on someone’s face so you can see facial expressions, or the fine details of the product that’s featured in your video. Use a close-up of the character, or a shot of the product. 'One of the things that separates us from the rest of the monkeys posting videos online is our opposable thumbnails—wait, that’s not right. Or not.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 2, 2015
    [Product] Who Will Be the King of the Social Video Mountain?
    Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. He has created videos for Fortune 50 companies. by Jayson Duncan - Maximize Social Business. Video
  • MODERN B2B MARKETING  |  MONDAY, MARCH 2, 2015
    [Product] It’s Never Too Early to Be a Marketing Genius
    'Author: Matt Zilli Being based in Silicon Valley, I often see budget-strapped startups desperately looking for a way to ramp up their digital marketing efforts before they bring their products to market. When it comes to marketing to a vast audience across channels, automated tools are priceless… but they don’t have to be expensive.
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Product] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    But product innovation isn''t the only benefit of competition. When competing brands continually pour resources into driving awareness around a particular product or service, awareness around that product or service goes up. And that''s good for everybody who provides that product or service -- a rising tide lifts all boats.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 2, 2015
    [Product] Stories (Not Ads) Help Brands Connect With Millennials
    The survey found that millennials significantly prefer company brands that have a great product (77 percent) and that they already know and trust (69 percent) and nearly a third said they’re more likely to buy a product if the brand’s content isn’t sales-y and rather feels authentic and truthful. More years means more dollars, right?
  • THE ROI GUY  |  SUNDAY, MARCH 1, 2015
    [Product] 3 Big Takeaways from SiriusDecisions Sales Leadership Exchange
    The old way of marketing evolved from a world of mass production. Marketing’s job was to push mass-produced products to buyers who did not have many sources to spark and fuel the purchase decision. Almost 1/3 rd of respondents indicated Competition challenges versus concerns over sales talent, products and buyer engagement.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 27, 2015
    [Product] Why Sales Agents Need to Own Their Calls [194 Words]
    The agent takes control of the call and makes recommendations about products and/or services. 'Did you know that ownership language on phone calls is more important than politeness? That’s right, about 42% more important to be specific. Two of these elements were agent politeness and the agent’s use of ownership language on sales calls.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 27, 2015
    [Product] 5 Powerful Ways to Drive Conversions with Call Tracking
    59% of online shoppers call businesses to inquire about products – Oracle. This type of data offers businesses the chance to modify their products, services and overall process to eliminate concerns, false perceptions and objections that customers may have regarding their organization. The Value of Phone Calls. The Headline. Read More.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Product] The Importance of Marketing Specialization
    Ogden , more products would be sold.” 'Jeffrey L. Ogden  of Find New Customers  who’s known as The Fearless Competitor (follow @fearlesscomp  on Twitter) has over 2,800 LinkedIn followers now mostly thanks to the former TV show Marketing Made Simple TV, which is no longer being done. use my full name of Jeffrey L. Joe Pulizzi.
  • SYNECORE  |  FRIDAY, FEBRUARY 27, 2015
    [Product] The Promise and Peril of Digital Technology
    As an autonomous individual endowed with free will, I can choose to spend my free time productively, honing new skills learning new things, or less so, distracting myself with tantalizing virtual environments, lifelike games, and endless streams of digital content media. Which do you think I chose? Digital can help you learn.
  • SAZBEAN  |  FRIDAY, FEBRUARY 27, 2015
    [Product] Must-Have Tools to Help Monitor Your Business Remotely
    Make sure productivity doesn’t drop while you’re away by implementing task management software to monitor certain projects. 'Owners need the flexibility to monitor their business while they are on the go. How can you be hands-on when you are away? Skype for conducting meetings remotely. Iridium for staying in touch off-the-grid.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [Product] The Word Of The Year Is a #Hashtag
    All about brand and campaign hashtags; product, event, and lifestyle hashtags; trending and niche hashtags; and how to boost hashtags. Its website describes its membership as including “academics and amateurs, professors and students, professionals and dilettantes, teachers and writers, undergraduates and graduates.”. The takeaway? and Topsy.
  • VIDYARD  |  THURSDAY, FEBRUARY 26, 2015
    [Product] When to Use Video Throughout Your Marketing Funnel
    And even if some of them are, there are hundreds more who might follow a path that’s more like a chutes-and-ladders board, bouncing from advocating your product, to stepping back and learning more about what you do, to even comparison-shopping before choosing to purchase your product again. When you have a high bounce rate. Big whoop!”
  • B2B MARKETING BLOG  |  THURSDAY, FEBRUARY 26, 2015
    [Product] When Business Becomes Personal: Implementing Successful B2B Email Campaigns
    'Adding a personal touch to your B2B email marketing campaign elevates your messages to more than just vehicles to tout your products and services. These campaigns allow you to reach prospects on a more individualized level, provide information that meets their needs and build trust. With that in mind, here are a few tips: Read More.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 26, 2015
    [Product] Tim’s Pithy Party: Homepage Sliders
    We’ll make a slide for each of our markets/products/solutions/etc.! Got different products/services/solutions you’re looking to promote? your products/services/solutions are too complex, unfamiliar, or numerous to introduce right from the start of the user experience. 'We’ve got a new blog series! . Homepage sliders.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 26, 2015
    [Product] Could Event Marketing Be Your B2B Golden Ticket?
    Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Below are some of the ways that event marketing can help your B2B company grow. Provides Expertise. and London.
  • VIDYARD  |  THURSDAY, FEBRUARY 26, 2015
    [Product] Top 5 Music And Audio Mistakes Made In Videos
    If you want your product or brand to reflect quality, class, or distinction, then understanding this point is very important. For example, not all music can be put on YouTube without getting flagged or removed, especially if it’s for a product you are advertising. Poor quality music will cheapen your brand. Pump Audio. Audio Network.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 26, 2015
    [Product] Use Chunking to Make Sense Out of LinkedIn Chaos
    For many years, I worked as a consultant, helping companies to jumpstart sales of their new products and services. 'Agile Selling Mini-Course Video #3. m glad you’re here. Our goal today is to make sense of all that LinkedIn chaos you created after reading my last article: How to Rapidly Master LinkedIn. But first, a quick story.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Product] The Growth Show: A VC's Advice on Content, Cash & Churn
    Tomasz Tunguz is a partner at Redpoint Ventures and former Product Manager at Google, best known for his data-driven blog posts on the key questions facing startups, including fundraising tips, startup benchmarks, management best practices, and team building insights. Tomasz Tunguz. Below is an excerpt of their conversation.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [Product] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    It’s okay to promote your products and services, but only 20% of your posts should do that. 'While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart. What’s wrong? Why aren’t you getting results? Here are seven best practices for getting the most out of LinkedIn. Stick to a System.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Product] Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz
    ' Rise of The Social Employee. Join us on Tuesday, March 24, at 11 a.m. Register Now: IBM Webcast: Changing the Learning Culture. What is a social employee? However, it wasn’t until organizations like IBM opened their doors to us that we began to see that theory being put into practice—and the results were truly eye-opening. Why is that?
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Product] 5 Tips to Enhance the Mobile Search Experience
    Potential customers can search for a product or service on their smartphone and simply tap their finger to call you. This doesn’t mean that you must be personally available around the clock (although it is possible with scheduled call routing features with products like LogMyCalls). Why is Mobile Marketing so Effective? Availability.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Product] Facebook Launches Product Ads
    'Showcasing your products on Facebook just got easier. The social media site just launched Product Ads. Second, Product Ads allow you to show customers more than one product per ad. You no longer have to pick one product or service and hope that it resonates with your audience. Multi-product ads. Two things.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Product] 7 Dos For Deliverability and Avoiding Email Spam Filters
    'How much time and money did you spend crafting that last email to promote your new product or service? bet you checked and double-checked the content, the images and the links before you were ready to hit send. Roughly 17% of messages go to junk folders or simply disappear. That’s crazy, right? Content : Is your content up to par?
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Product] Introducing The VerticalResponse Integrations Marketplace
    'Here at VerticalResponse, we’re always looking for more ways to expand product functionality and flexibility for our customers. We’re adding integrations on a regular basis, so check back often, or request the products or tools you use, and we’ll look into them! Product Updates integrations The best part?
  • VIDYARD  |  WEDNESDAY, FEBRUARY 25, 2015
    [Product] From Viewer to Customer: Attributing Deals to Video Views
    For example, if your product tour video has been step one of a single closed-lost deal, but your latest thought leadership content has influenced 20 new opportunities, you can safely say that your video content is performing well, but maybe your tour needs some work. What You’ll Need. CRM system, or a way of tracking your closed deals.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Product] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    In the Samsung cover photo, your attention goes immediately to the left side of the page -- completely missing the name of the product on the upper right side. 'When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Product] Does Marketing Get No Respect?
    'How Marketing Can Drive More Customers, Better Experiences and Great Products. But there was also Product, Price and Place. Consumers didn’t need to rely on media companies for the news or brands for product information. Products become better. Product innovation moves faster. Yes Promotion was one. Or no.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Product] How to Avoid the Risks of Bundling
    When you combine two or more products and set a lower price for the bundle, you might see those items fly off the shelves and out of your warehouses. How can you protect the perceived value of your products while still offering great deals for your favorite customers? Will you continue offering bundled products or services?
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Product] 6 Essential Skills Every CMO Should Have in 2015
    It’s now a real-time currency used to shape the design and delivery of your product. While customers may not be able to specifically pinpoint silos as the reason their level of satisfaction has dropped or they’ve stopped using a service or a product, silos are often the lurking culprit,” Forbes’ research states. 1) Be a Data Wizard.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 24, 2015
    [Product] Top 10 Reasons NOT to talk to Find New Customers
    Your products are so good, they sell themselves. 'The B2B lead generation consultancy, Find New Customers is not for everyone. This is the story of Jeffrey L. Ogden , and not the former NFL kick returner of the same name. It’s hard to rank your name when you share it like that. And Jeffrey L Ogden wanted to have some fun with it too.
  • THE POINT  |  TUESDAY, FEBRUARY 24, 2015
    [Product] Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
    For example, you may wish to measure the performance of “branded terms” – the name of your company, product names, names of competitors – based on impressions, or even ad position, whereas more generic terms will be measured on Cost Per Lead or Cost Per Qualified Lead. It’s easy to see why. Your search campaign should measure: 1. And so on.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 24, 2015
    [Product] The Top 10 Best Resources to Learn About SEO
    Of course, as a business owner, you want your own website to come up when people are searching for your product or service. 'When you’re looking for a answer, what do you do? You Google it, right? Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. SEO websites and blogs.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 24, 2015
    [Product] 5 Tricks for Quick Content Marketing
    If your CEO wants a white paper on your newest product, but your buyer only needs a one page pitch at his or her stage of the funnel, do a one pager. In an instant, content can connect, or it can wither off into obscurity if it’s too wordy or complex. Quick content marketing, however, doesn’t happen in an instant.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Product] Marketers Will Define Company Strategy
    We take a product or service and determine how to help it reach the intended audience. Instead of being handed the baton, marketers will be in the race from the beginning, playing a greater role, and having more influence in setting strategy to determine which product, service, or market a company should even pursue.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Product] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    Google Product Listings. Any company with a product catalog can create a data file containing their products and upload it to Google Merchant Center, free of charge. There are two key requirements for Google Product Listings. Video assets such as executive interviews and product demonstrations. For Image Markup.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 24, 2015
    [Product] Learn From Annoying Mistakes Marketers Make
    In a world packed with marketing missives and competing products/services, they want to make sure that they get the right product at the right price, all sold with the right service. Don’t waste the consumer’s time; your product/service is supposed to make their life easier, not create more hassle.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Product] It’s not your house to pwn so remember your place
    'No matter how worthy your message, no matter how personally passionate or invested you are in what you’re promoting — even if it’s your product, book, service, or religion — you must always be acutely aware that you’re a guest. feel entitled because I actually love the product. It doesn’t matter. you protest.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 24, 2015
    [Product] Are Independent Industrial Distributors Helping Amazon to Succeed?
    Amazon has convinced many distributors to join their third party selling agreement to sell their products on the Amazon e-commerce site. 'I recently read a great article in Industrial Supply magazine on how independent distributors are helping Amazon take business away from them. How ironic!
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Product] 48 Phenomenal SEO Guides, Tips & Tactics
    Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. SEO is product. 'As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” Image credit: Stone Temple Consulting. Search engine algorithms are constantly being updated. by Forbes.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 24, 2015
    [Product] Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”
    The Gleanster report provides recommendations, as well as a talent matrix to help companies map out currently available resources and their respective knowledge of products and services. 'Recruiting good candidates for your B2B marketing team is rarely easy, but it’s arguably harder today. They estimated that over 90% of customers are happy.
  • 3D2B  |  MONDAY, FEBRUARY 23, 2015
    [Product] Quick Tips for Conquering the B2B Inside Sales Training Gap
    Once they have the basic skills down, you have to provide in-depth training on your product or service so your reps can speak about it naturally and confidently. 'What’s Causing the B2B Inside Sales Training Problem? Why is training such a hot issue? 2013 study by InsideSales.com reports inside sales is growing 300% faster than field sales.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 23, 2015
    [Product] What Social Media Can and Can’t Do by @davekerpen
    Social media cannot make up for a bad product, company or organization. The good news is, if you’re using social media well, you’ll quickly know when you have bad products, employees or processes. My nickname is Fearless Competitor and that is the blog of the b2b lead generation company Find New Customers  led by Jeffrey L.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 23, 2015
    [Product] A/B Testing: How adding a second CTA increased clickthrough 291%
    Prior to the test and its control, the VolunteerMatch team had already updated the call-to-action (CTA) on the product page. It’s possible to serve two groups of prospects on one solutions or product page. Learn how adding a second CTA to a product page increased overall clickthrough 291% without hurting lead generation.
  • GREAT B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Product] How to Beat Larger Competitors at B2B Marketing and Sales
    While they have a much larger promotional budget, the big dog also has a few disadvantages, including: While you have the freedom to brand anyway you like – within the true capabilities of your products or services – the big company brand is so well-established that it is difficult to change. politics or personnel decisions).
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 23, 2015
    [Product] 50 All-Time Great Retail Subject Lines
    If you sell your own products or products from other manufacturers, you may be trying to announce new products, new seasons or discounts and sales. New Product Launch Party at [Your company] . Free product with purchase of [product name]. New Product] has arrived. Product name] Promotion week.
  • BLOG MY CALLS  |  MONDAY, FEBRUARY 23, 2015
    [Product] Finding the Right Call Vendor & Ignoring Mixed Messages
    With call tracking data recording which keywords and campaigns draw in the most high-quality calls, this solution can update bids automatically and enhance productivity by setting bids that generate more calls for a lower cost. 'Today''s post is brought to you by Acquisio, a leading provider of bid and budget automation solutions. Read More.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 23, 2015
    [Product] 7 Ways to Get Better Results from Your B2B eNewsletter
    Educate your customers about your products and services? You might also want to read my recent post, 5 Ways to Systematize Your eNewsletter Production Process. 'You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 23, 2015
    [Product] Why WordPress Is The Secret Ingredient To Your Success
    We believe in custom tailoring WordPress for our clients, focusing on creating a final product that is intuitive and unique to each and every client, because that’s exactly what WordPress allows us to do. As eMagine’s Marketing Manager, I wanted to know, why WordPress? Here’s what he had to say… Why WordPress? But How?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 23, 2015
    [Product] Enhancing Your Executive Edge
    for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. 'Enhancing Your EXECUTIVE EDGE. How to Develop the Skills to Lead and Succeed. It’s time for another book review!  Published by McGraw Hill, it is a terrific read for all executives and any manager. Books
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 23, 2015
    [Product] How AG's Sales Development Managers Motivate Reps in February [Part 2]
    And even though you may keep your offices heated at a level that stimulates sales productivity, the constant snowfall and bitingly cold temperatures outside can affect your sales development team’s productivity if you''re not keeping a close eye on your team. Especially when the storms make it so everyone has to work from home.
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