• SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Product] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    It’s not about the product, it’s about the lifestyle. While this Vancouver-based bags and accessories company prides itself in selling fine quality products with attention to detail, Herschel''s tagline " Welcome to Herschel. Before we get ahead of ourselves, let’s start at the very beginning (It’s a very good place to start).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Product] Matching Webinar Content to the Buying Cycle
    'Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. This post is Part 1 of a 2-part series. Webinars are one of the most important tools for marketers to drive demand and nurture new leads. Awareness Stage. Industry trends. Benchmarks.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 22, 2014
    [Product] 5 Voicemail Tips Every Sales Development Rep Should Be Using
    Don’t dig yourself into a hole by outlining your entire product in detail and repeating how much your prospect needs it. His goal is to plan and create content to make sales professional’s jobs more productive and enjoyable. Cold calls are the bread and butter of successful sales development reps. Be Intriguing. Don’t sell.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 22, 2014
    [Product] 3 Ways to Break Through the Noise at a Trade Show
    If you go with a standard 10-foot-by-10-foot booth with little-to-no visuals, you might be hurting for leads no matter how compelling your product or service. Also, he had a pretty specific product, so not every person walking by was going to take his line. 'We recently attended and exhibited at a retail trade show in Las Vegas.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Product] 3 Don’ts of small business content marketing
    Another tack on marketing your small size more explicitly is to feature your ability to customize some aspect of your product or service. If you have a way to link your service or product to a carefully selected scientific study (peer-reviewed, if at all possible) or interview with an authority, do so. Find out how below. Good luck.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Product] Thought Leadership, Why’s That Important?
    Becoming a thought leader in B2B I think is a tad more crucial because as we all know our products/service can be a bit complex, which means more education, which then leads to longer sales cycles. 'Thought leadership is a term that is becoming more and more common in the manufacturing industry. Here are a few ideas to get the job started!
  • WRITTENT  |  WEDNESDAY, OCTOBER 22, 2014
    [Product] 5 Essentials of a High Converting Copy
    Of course, in certain situations for certain products, a misspelled word or a grammatical error can actually serve to enhance your copy – in those cases, feel free to use poetic license. You can’t not target the right audience and expect to generate tons of cash with your product. Solid Product. 'Image source. Good Design.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Product] Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail
    However, if this customer sees a better deal online from another retailer, they most likely will not pay more for the same product. 'Have you ever gone to a store to make a purchase and then hopped on your smartphone while in the store to make sure you were getting the best deal? It plays a major role in omnichannel retailing. General
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Product] Can Marketers Predict and Measure Influence, Down to the Dollar?
    “Marketers can compile full psychological profiles, do product profiling, create complex, actionable clusters of data—all this data can be added to the social graph and used to predict customer behavior, so the technology is there.” Use a product or game? Marketers have been wondering about this for years. How does it work?
  • ENGAGE  |  WEDNESDAY, OCTOBER 22, 2014
    [Product] This is Your Brain on Content Marketing
    Then they put their product or service in the context of their audience’s lives to solve their problems or meet their emotional needs. 'The marketing landscape is a complex space. Success is equal parts art and science. It It takes varied perspectives to see the big picture and the moving parts simultaneously. Audience Insights. Data Science.
  • ANNUITAS  |  TUESDAY, OCTOBER 21, 2014
    [Product] Building Relationships & Trust for B2Bs – Q&A with Steve Woods
    As far as the experience of founding a company the second time around, I think it offers more time to focus on the creation of the new idea and product, which is what I really love, as opposed to the mechanics of operating a business day to day. Creating 'Next week in Boston, LeadLove kicks off with our first east coast city!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Product] Tips to Amplify Your Lead Gen with Next Gen Social Data
    Customers have multiple touch points between thinking of making a purchase and actually buying a product or service. Are you still having trouble nailing down an ROI from social media? You aren’t alone. We have good reason to be skeptical. Why is email getting more challenging? Nine out of 10 marketing emails go unopened. Segmentation.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Product] Customers are still King.
    On every occasion, we learn new things that help us improve some aspect of our product and service to better satisfy our customers. 'Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. We had the chance to meet our customers attending Dreamforce, and spend time with them in a private setting.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Product] Content Marketing and Halloween: 5 Eerie Similarities
    While it’s a nice gesture if you aren’t home (or are just too lazy) to serve the neighborhood children, leaving a bucket of candy on the front step likely won’t be very productive for any of the parties involved. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. Be Original.
  • ENGAGE  |  TUESDAY, OCTOBER 21, 2014
    [Product] Experience Marketing Versus Content Marketing
    When I’m tailgating at a Bears game and someone asks me between brat bites what I do, if I begin to babble about every company being a publisher, about giving customers a whole experience rather than just selling them a product, about building a community around a corporate brand brand — this is the exact look I get, every single time.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 21, 2014
    [Product] Is There a Perfect Personality Trait for Inside Sales Reps?
    Here''s a quote: The most productive salespeople are neither low nor high in extroversion -- they''re ambiverts. 'Last week I spoke of a few traits I look for when hiring inside sales reps looking to join the AG ranks. One of the specific traits I highlighted was having the innate confidence to do the job. Honestly, I prefer it that way.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 21, 2014
    [Product] The Dos and Don’ts of Review Sites
    For consumers, review sites give them the opportunity to research and gain insight on a product or business – whether it be a restaurant, dry cleaner, or salon – before they even step foot inside the door. See what people are saying about your products or services. As a small business, review sites give you a greater online presence.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Product] The ole one two three four five six seven punch
    Someone on your greater team needs to be right there when the stars align and the influencer you’re interesting in covering your client news, offering, product, promotion, launch, or service is finally available, in the mood, has the time, and is finally affable and receptive. People are so busy. Seriously. Not anymore. It’s true.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Product] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    You can present information that relates to your product or service offering while providing a more practical use for readers. Flagship product Salesfusion360 provides a complete platform for marketers to automate key processes for lead and demand generation. Guest post by SalesFusion  with Resource Box below. Why is this so important?
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 21, 2014
    [Product] Manufacturers: Do You Have a Loyalty Program?
    ” The younger tradesmen, for the most part, have little brand loyalty unless they were brought up through an apprenticeship program or trade school where your products were used. Is it brand building or product related? 'We all want to capture more business, and the best source of that is from existing customers. Is it memorable?
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Product] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    Make it easy for website visitors who are ready to learn more about your product or service to schedule a demo with your team by placing demo calls-to-action on key pages of your website, including your home page. Sometimes, your prospects will want to try out your product or service before deciding whether they''re a good fit.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Product] 11 Remarkable Guides to Marketing, Search, and Life
    Laura Click details more than a dozen ways to show your customers how much you appreciate them, from handwritten notes and and freebies to promoting their work: “As long as it’s not a conflict to do so, use your client’s products and services and look for ways to promote them. Image credit: salesforce blog. Be their biggest advocate.”
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Product] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    It’s only when you experience the comfort, convenience, superiority and joy of using your own product or service that you can convincingly win over your customers. 'In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. On the contrary, it is even more critical.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Product] How to Get 100,000 People to Read Your Blog [Free Ebook]
    The type of people you’re attracting to your blog should be the same type of people in your industry who will buy your products and services. 'What does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers? Blogging
  • EARNEST ABOUT B2B  |  TUESDAY, OCTOBER 21, 2014
    [Product] Emotion in B2B marketing is important. No debate needed.
    For some time now, we’ve been told to campaign around ‘business issues’ So they will be issues such as (do feel free to add to the list): cost saving, productivity, business agility (What is that exactly? In fact, the clue as to why this is such an important topic is in that same misquote. Persuade. Persuade. To connect.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Product] Message Personas: 40 Questions for your Buyer Personas
    Identifying your Buyer Personas are easy, it’s the WHO you are building products and solutions for. Role in Purchase Decision Making Unit: How do you research new products or solutions? i.e. price, service, product, partner, etc. 'People don’t remember what you say, they remember how you made them feel.  Describe yourself.
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Product] How to Leverage New Media & User Experience in Your Digital Marketing
    It’s not enough to tell people that we have a product that they want or need, now it is about an experience. By effectively analyzing this data, the grocer’s big data team can make important decisions about staffing, product placement, discontinuing items that aren’t selling and even keep an eye on the competition.
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Product] How to Leverage New Media & User Experience in Your Digital Marketing
    It’s not enough to tell people that we have a product that they want or need, now it is about an experience. By effectively analyzing this data, the grocer’s big data team can make important decisions about staffing, product placement, discontinuing items that aren’t selling and even keep an eye on the competition.
  • FATHOM  |  MONDAY, OCTOBER 20, 2014
    [Product] Delivering Buyers a World-Class Education
    The more resourceful you are to the buyer, the more likely the buyer is to trust you and believe that you have buyer interests at heart because you understand the needs and can challenge the open-minded to consider a new, more productive way of looking at a situation. Indeed, Fathom’s own Chief Revenue Officer, Jeff L. know I will.
  • SYNECORE  |  MONDAY, OCTOBER 20, 2014
    [Product] Align Your Brand Messaging, Start From the Ground Up
    When cultivating the essence of your brand, look within the core of your organization’s values and purpose (aside from the production of revenue). 'As your brand continues to further understand and embrace the multitude of effective online channels, it is crucial to be consistent with your messaging and align your marketing efforts. Essence.
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 20, 2014
    [Product] This is the week that was: Pitches, Emails and Jelly
    Whether people loved him or stood in a lift and got their head bitten off by him, there was no arguing that Steve Jobs knew how to market a product. 'The best of the best in B2B marketing. Enjoy. Social media tip of the week. SlideShare : the dark horse in any marketer’s arsenal. And it’s always played dividends. Get going today.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Product] Understanding How to Engage a Growing Anti-Advertising Audience
    The majority of these consumers are beginning their search online (in fact, Google reports that smartphones are now the most common starting place for online activities) and will then turn to online peers for help in understanding the pros and cons of the product or service they are researching. Meet Me On The Web: The New Buyer Journey.
  • SAZBEAN  |  MONDAY, OCTOBER 20, 2014
    [Product] Tell Your Company Story through Your Blog: Here’s How
    Instead of simply posting product info and enticing people to buy from their stores, they also host video discussions with doctors and scholars on topics ranging from conscious capitalism to creativity. While their blog focuses more on product than other big company blogs, they execute it with style. Whole Foods Whole Story.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Product] Do You Know Your A, B, C’s?
    Types of Services/Products they purchased. ? for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. 'Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability. First, let’s explore the ABC Analysis. How many employees?
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Product] 8 Ways What You Write Will Affect Your Bottom Line
    What triggers your customers to come searching for your products? If your readers weren’t considering purchasing your products, they wouldn’t be researching your company in the first place. Using studies, statistics and news stories will add credibility to your claims about your product and its benefits. Be Relevant.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 20, 2014
    [Product] 7 Reasons Your Business Needs an Automated Welcome Email
    Who doesn’t want to create a positive buzz around their business or product? When a new subscriber joins your list, it means they want to know more about your product or business. 'When someone signs up for your email list , it’s important to roll out the email red carpet and welcome them. Save time. It’s that simple.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Product] The Do’s and Don’ts of YouTube Marketing
    These reasons illustrate that more and more people are turning to video to learn about how to do common everyday tasks and to check products and services before committing to a purchase. 'Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. Ask and AOL combined!)
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Product] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    In either case, marketing automation can become a powerful ally, because it can actually reduce costs while increasing productivity. In fact, Nucleus Research found that marketing automation increases sales productivity by 14.5% But the benefits of marketing automation for sales teams go far beyond increased productivity.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Product] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    When potential clients are first looking up our company online, they are not just learning about our product, but also seeing our company’s credibility. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Here''s what they told us. 1) It''s Great for Recruiting. Social Media
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Product] Moneyball for Sales & Marketing
    geographies, for different products, in various verticals, so you can pull together the best closing content. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Product] Improving ROI with Marketing Optimization
    Expand this scenario to one with 50 products, eight. products that use simplistic rank-ordering. and Product Marketing Division at SAS. industry leaders, customers, alliances, sales, marketing and product teams to establish. product or service names are registered trademarks or trademarks of SAS Institute Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Product] Start engaging from the first click in the Customer Journey
    products and services to meet their needs. This may have nothing to do with the quality of our products/services, the competitive environment, changing. For example, it stands to reason that if we provide products for young women, we’ll know them through early. product. question or a product image. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Product] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. is a true insider -- the person behind a product or. Every time an executive presents at a conference, a thought-leader gives a lecture, a product manager gives a. to buyers as they consider your product.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Product] Closing the Loop on Social Leads
    Did they buy the product you posted on. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Product] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Product] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Product] 6 Ways To Get Busy People To Answer Your Emails
    By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf
  • HUBSPOT  |  SATURDAY, OCTOBER 18, 2014
    [Product] Top Personality Traits All Managers Should Hire For
    By learning about marketing, product, support, and everything else at your company, they become aware of gaps in your process and areas for the team to improve. I’ll admit, not every product or service needs smart sales reps to sell it. 'This post originally appeared on the Sales section of Inbound Hub. 1) Coachable. 2) Curious.
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Product] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    The content of interruption marketing is focused on one thing: selling a product. It doesn’t matter if the viewer finds it useful or not; the goal is just to showcase the product and get it in front of as many people as possible. Billboards, TV commercials and radio ads are classic examples of interruption marketing. Digital Marketin
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Product] 5 Marketing Takeaways From Dreamforce 2014
    The high-energy gathering of innovative thinkers formed a virtual cloud of inspiration over Moscone Center, which was filled with product demonstrations and exhibits. In order to have a competitive advantage in this space, companies must construct ecosystems of connected products that work together. Connectivity -.Right
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Product] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of high-quality leads and create more personalized customer experiences. 'Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data?
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Product] How Your Brain Processes Logos [Infographic]
    How a brand''s logo makes you feel has an impact on the way we perceive brands and consume their products. 'Take a second to sit back and think about your favorite brand. Perhaps it''s a consumables brand, like Ben & Jerry''s. Or maybe it''s a fitness brand, like Under Armour, or a car brand, like Mercedes or BMW. branding
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Product] 5 Best Practices for Engaging a Global Audience
    Create a style guide that encourages clear writing and includes guidance on word choice, tone preferences, terms to avoid, product names in each market, etc. For '*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Develop Buyer Personas. Build a Workflow for your Team.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Product] 3 Points, 5 Questions – Personas Driving Marketing Insight
    While marketing has embraced the idea of personas, most Sales teams are still practicing solution selling or focusing on a specific product offering.  These approaches don’t work when you consider the following: Buyers don’t buy products or pre-packaged solutions, they want to solve a problem. Not to mention our offerings have changed.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 17, 2014
    [Product] Creating Viral Content Comes Down to Just Letting Go
    Imagine announcing a new product this way, or an event you’re having. 'If I told you an Ohio traffic reporter had over a million views of his video on YouTube, you would probably be surprised. When was the last time your content or videos got that many views (and that’s in one week)? Ice is back and the roads will glisten.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Product] The High-Payoff Referral Question No One Ever Asks — But Should
    People often talk about products or services, and companies they buy from. Thus, two out of three buyers act because someone they know has pointed them to a specific product or service. 'Chances are you’ve heard the saying, “referral business is the best business” more than once in your career. For example, there are approximately 2.4
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Product] The Social Media Manager's Guide to Staying Organized
    For most people, high productivity comes from closing out of email for several hours at a time. Many of these included brand new ebooks, upcoming webinars, upcoming product launches, or marketing collateral from other companies that she thought the HubSpot audience would appreciate. 1) Keep an updated content calendar. Social Media
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Product] Why You Need to Start Thinking Like a Media Brand
    None of the examples felt like a thinly veiled product pitch. On the business -centric side of things, you’re teaching prospects more about your product or offering and trying to increase conversion. 'As a marketer, you’re looking to create a feeling with your content. You know the one. The question is, how do you get it?
  • FATHOM  |  THURSDAY, OCTOBER 16, 2014
    [Product] Holiday Marketing Planning for Retailers [Infographic]
    Store locators and/or product locators. '3 in 4 consumers say online research will help them decide which gifts and brands they’ll buy this holiday. Much like 2013, holiday marketing in 2014 is more critical than usual because the holiday shopping season is shorter. October. SEO: Build out holiday deal pages with content. Free shipping.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Product] 20 Tools for Creating and Delivering Amazing Presentations
    ViewletBuilder is a different presentation tool; it captures critical screen updates and cursor position changes so sales and marketing pros can create presentations detailing how their product or sites work. 'If you''re in business, you need to know how to create captivating presentations. The best (and easiest) way to do that? 1) Canva.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Product] The Very Simple System For Picking Your Trade Shows
    Using a blue pen mark out all the product things you are doing next year – releases,refreshes, announcements etc. Are any of the events in and around your product release dates a good place to make a major announcement? Why do we bother? Brand is why we bother. The right events have the people whose faces we want to be all up in.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Product] Google Introduces Dynamic Remarketing Across All Verticals
    Dynamic ads often include the content, product, etc. These ads can also include related products or services that a user might be interested based on the content they viewed. The ads are tailored based on segments you set up and on the products visitors viewed on your website. What is Dynamic Remarketing? Google
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 16, 2014
    [Product] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
    Then, frame your questions as ideas that you wants to share instead of products that you want to sell; you’re not a survey taker trying to gather general business intelligence. You’ll be breaking the common script of introducing your product or service first, which many prospects will delete upon hearing. Hi , this is from.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 16, 2014
    [Product] 7 Spine-Tingling Good Halloween Emails That Are Haunting Our Inboxes
    Modcloth tempts their subscribers with new products in their Halloween shop, and their email imagery backs it up. 'Halloween is nearly here and our inboxes are being haunted by some scary good emails. Take a look at these spooktacular examples for inspiration, if you dare: Chronicle Books. Subject line: Put Some Boo in Your Next Book Order.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Product] Rated I: For Strong Infographic Content
    Production. 'Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. But those are just examples of how versatile infographics can be as a content medium. Infographics for everyone! And finally, have fun!
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 16, 2014
    [Product] 6 Things You Need to Know About Printing
    'By Robin Heike, Production Engineer, Sonnhalter. Here are a few things you need to know about printing for a quality final product: Good design requires good art. Print with these things in mind products amazing! via Marta on Flickr. Good print requires good art. Good print requires good paper. Ink on paper produces print.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Product] Are You an Ambivert? What It Means for You at Work
    Like many things in life, moderation is best: The most productive people are well-rounded with qualities of both ends of the spectrum. 'I''ve never been a fan of making a cold, hard distinction between extroverts and introverts. I''d guess that if I surveyed our readers, most of you would say you''re somewhere in between the two. right?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Product] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    Why do they want my product or my service?” Well if you take a step back, sometimes the reality is that the prospect doesn’t want your product or service. What’s happening in your organization that’s caused you to put energy into looking at my service or my product?”. Why do they want my product or my service?”
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Product] Research to Revenue: How to Master Social Selling
    advocacy – the value a customer can bring to your business by becoming a true supporter and recommending your product or service to other prospects. 'People don’t like to be interrupted. They don’t like to be ‘pitched’ and they certainly don’t like to be cold-called. It’s time to get real and meaningfully connect. Research. Be Relevant.
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Product] Good Idea? Tailoring Video to the Buying Journey
    No, in fact, there are certain types of videos which will answer the questions that arise for customers as they learn more about your product or service: from how-to content to case studies to FAQs. 'Your animated explainer video may be flabbergastingly good. mean mint … spot on … even perfection. Craving more good ideas?
  • SYNECORE  |  WEDNESDAY, OCTOBER 15, 2014
    [Product] Understand Your Business: Value Proposition 101
    urge you to take the phrase above and repurpose it for your brand; in which ABC is the product or service your organization offers, and XYZ is your target audience. As you can see from the example, it is important to avoid listing all of products and services your company offers. 'Our organization provides ABC to XYZ. Did you do it?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Product] Interview with Simon Sinek – Start With Why
    It’s the products we sell or the services we offer. You describe the product, what it does, and it may or may not appeal to some people. Otherwise they would only buy the cheapest product and they would never be loyal to anything. Everybody knows what they do. Some know how we do it. But why I don’t mean to make money.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 15, 2014
    [Product] Return on Sales Enablement: The Adoption Challenge
    Guide each of your sales rep to quantify for themselves what “business as usual” is costing them each and every day, and how even a small improvement from what you are proposing can help them be more productive and effective, yielding better quota performance and success. You are not alone if you are getting mixed results.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 15, 2014
    [Product] If You Really Want to GIVE More…
    Your customers need to see value in your products and services that help solve genuine problems for them. 'Thanksgiving weekend in Canada offers an opportunity for us to take the time to reflect on life and be thankful. About a year and a half ago, I embarked on an adventure that has been transformational in nature. And I have miles to go….
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, OCTOBER 15, 2014
    [Product] Life Enrichment: Friends
    for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. 'Life Enrichment: Friends. Those of you who are frequent readers of this blog know that on occasion I write about Life Enrichment a subject that is important to me and a topic of my keynote programs.  The girls.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Product] The Evolution of the Sales Role
    As a result, marketing analytics have taken the front seat in driving sales, opening up a whole new industry of firms offering to find niches for their customer’s product or service, to build and develop online content, and to manage existing consumer bases. If you needed to know the price of the product, you asked the salesman.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Product] 10 Reasons Social Logins Could Be a Game Changer
    Most importantly, the faster you let people into your website, the sooner they can start purchasing or using your product. 'Social logins – You see them often, and you’ve probably used them several times to log on to various web sites. Read on for a crash course on social logins and why you may want to consider using them.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 15, 2014
    [Product] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    Content: Test any other copy elements such as headings, benefit statements, customer testimonials, or product descriptions. 'Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Find a Winner.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 14, 2014
    [Product] F1 Racing and Data: The Developments, Challenges & Rewards
    Backing that human synchronization are tools and products that simplify, while empowering, the most harmonious of cross-channel communications. 'Modern Marketing Experience Europe kicked off Tuesday in London with a rousing round of opening keynotes. My quandary: How do I give an overview without leaning on racing puns? Pole position. Period.
  • ANNUITAS  |  TUESDAY, OCTOBER 14, 2014
    [Product] Why Change Management Comes into Play in B2B Marketing
    revisited a recent ANNUITAS eBook, Change Management – Staying Relevant, Productive and Sane in the Changing Landscape of Demand Generation, co-produced with Mathew Sweezey from Salesforce.com and pulled out two big barriers to change: Lack of Leadership: Change needs to come from the top, and be demonstrated by example.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 14, 2014
    [Product] CommandIQ Gives Marketers Flexible Database and Messaging Options
    'The market for Customer Data Platforms is still young, which means that products have yet to converge on a standard set of features. Users can also embed API calls within a message to get dynamic product recommendations from the system when the message is rendered. This gives users fast access to large volumes of data in any schema.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Product] Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising
    In the age of anti-advertising—an age where 90% of consumers don’t trust advertising while 70% do trust what their peers have to say about a service or product—CMOs must undergo a major transformation, and if they want their businesses to succeed, there are six CMO imperatives they must meet head-on. Customers are online. Look at these stats.
  • PAUL GILLIN  |  TUESDAY, OCTOBER 14, 2014
    [Product] Infographic Gives Good Overview of Good Helpouts
    Several brands offer free Helpouts to support their products. 'One of the many little-known Google services is Helpouts , which are video meetings with experts who can help you do everything from seed your lawn to play the piano. Some carry a charge and others are free. I thought it was worth sharing.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Product] How to Build Your Influencers in Social Media
    It all comes down to whether or not anyone knows — or cares to know — who you, your brand, your product, your employer, or your news are. 'A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. It’ll probably be a lot different than you’d expect. So worth it!
  • SYNECORE  |  TUESDAY, OCTOBER 14, 2014
    [Product] Making the Most of Your Organic Social Media Marketing
    If your goal is to sell products, repost pictures of delighted customers on your social profile—the customer that is highlighted will feel invested in the company and the recommendation will speak greater volumes than a pushy ad would. Insert favorite social media channel here.) We’ve all been there. HOW TO PERFECT YOUR SOCIAL MEDIA PRESENCE.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, OCTOBER 14, 2014
    [Product] Confucius Say: Your Case Studies are Worthless
    Extrinsic selling is a “trust me” approach, employed by a great number of B2B product and service providers. 'The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). In “How to Buy /Sell Professional Services,” author Warren J. No leap of faith required.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 14, 2014
    [Product] Manufacturers: Are You Missing Out On Video Opportunities?
    Instructional how-to videos, training sales/reps, new product intros and testimonials to name a few. 'Video is one of the most powerful tools in your marketing toolbox. Why aren’t you focusing more on them? recent study from eMarketer showed that even though consumers wanted more video, 75% of U.S. Let potentials find you.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Product] Marketing Automation’s Growing Role in Customer Lifecycle Management
    She has over 30 years of experience in corporate product marketing, demand management, and sales enablement roles. If you have an onboarding process that’s a very short one-week process, think about well what would happen if you would actually nurture that customer through their first year of using your product or service.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Product] 100 Questions to Ask Yourself When Creating a Buyer Persona
    The same idea holds true when marketing and selling your products. 93) What objections does he have to your product? 95) How does your product help him become his ideal self? 100) What factors might make him choose a competitor’s product over your own? What Are Buyer Personas? Quick Review. 1) What is his name?
  • FATHOM  |  MONDAY, OCTOBER 13, 2014
    [Product] Better Sales & Marketing Through ‘The Compound Effect’
    You need to map out the plan—and steps—to get there: Increase staff by x amount, sell y  percent more products/services, add key positions a and b within given time limits. How can you keep yourself on task to repeat these beneficial and productive behaviors over time? So, where are the sales and marketing parallels? Thank me later.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 13, 2014
    [Product] A Story About Why Building Credibility Matters When Teleprospecting
    Furthermore, if you did your pre-call research, you would know why your product or service matters to your specific prospects, and would stay away from that elevator pitch. 'The other day, I encountered one of the rudest and pushiest sales people I’ve ever come across. Could you transfer me to your marketing department? Do your homework.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 13, 2014
    [Product] 20 Powerful Marketing Words & Phrases That Sell or Repel
    New – Customers are intrigued by the newest gadget, product or offer. Best sellers – People like knowing what items or services are popular, so creating a list of best-selling products is a great way to capture additional sales. Give your audience a sneak peak at new products, upcoming offers and high-quality content.
  • BIZNOLOGY  |  MONDAY, OCTOBER 13, 2014
    [Product] Increasing engagement in content marketing
    Tailor email messaging and even product offerings or promotions to those interests. Hopefully in ways that make your products or services more attractive.). Here are a few tips on increasing engagement. Reminding people to favorite, like, forward, or otherwise share your content is important, as is making that engagement easy.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Product] Create an Event Oasis: The Top Reasons to Host a Lounge
    Consumers across the board may learn about your product or service online but an in-person interaction- allowing them to get a feel for your brand personality – is hard to beat. It can be a unique space to do a product sneak peak, offer a gift, or solicit input. What is it? Why should I consider one? Generate even more demand.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Product] How to Write an In-Depth Post in Less Than Two Hours
    You see stuff in this rough outline that you don’t see in the finished product. 'In content marketing today, quality is more important than ever. Reputable marketers need to produce content that is well written, highly researched, data-backed, and visually engaging. That’s a lot to ask of a single article. Schedule Overview.
  • WRITTENT  |  MONDAY, OCTOBER 13, 2014
    [Product] 15 Must-Use Words in Your Headlines [+Examples]
    Convenience is what drives new technology and new products. By using this word in your headline, your post will attract those readers who are looking for products to help them do something (this can also result in a highly profitable blog post should you be able to gain affiliate commissions from resulting purchases). 'Headlines.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 13, 2014
    [Product] The secret to getting me to become your brand advocate
    Like any consumer, I form relationships with my favorite products almost as if they were my friends. Here is your game plan for getting your product mentioned on my blog (and speeches and classes and podcasts). This is why I don’t have 30 minutes to give you (a stranger) feedback on your product demo. Make it real. There.
  • MARKETING ACTION  |  MONDAY, OCTOBER 13, 2014
    [Product] The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision
    It was bad for the team’s productivity as well as the company’s bottom line. 'Marketing automation provides a variety of benefits to sales teams. It can shorten the sales cycle, uncover new upsell and cross-sell opportunities, and maximize the lifetime value of every customer. For many sales teams, this visibility can be a real superpower. 
  • NUSPARK  |  SUNDAY, OCTOBER 12, 2014
    [Product] Keys to Optimizing a Website to Drive Conversions
    Someone who is interested in your product could easily change her mind if she has trouble finding what she needs on your site.  'A good website can make or break your marketing efforts.  Without the proper elements in your web design, you could lose out on leads.  Create an Intriguing Design. It also helps create focal points on your pages. 
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Product] Blogging Metrics: What to Measure, How to Measure It, and How Often
    How often: This is completely dependent on your product/service offering and the typical length of your sales cycle. 'Blogging can feel a bit like a self-fulfilling prophecy at times, am I right? Think about whether this sounds like you: “I know this topic will do well.” ” Sure it does. Sounds like me, too. Clicks. Where?
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