• HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Product] Why Do People Buy? Top 10 Factors That Influence Purchase Decision
    The way people buy products and services online has dramatically changed over the years -- and these days, the customer has more power than ever. 1) The top factor driving purchasing decision (56%) is product quality. 4) 9 out of 10 say they watch videos about the tech products they may buy. Tweet This Stat]. Tweet This Stat].
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Product] Pin Like a Pro: 8 Simple Ways to Take Your Pinterest Pins Up a Notch
    Web developers can apply to Pinterest for permission to create Rich Pins -- pins that feature products, movies, articles, recipes, or places. You''ll want to send pinners to a mobile-optimized page on your site, whether that''s a landing page, a blog post, or a product page. 'Tumblr. Instagram. How to Optimize Your Pinterest Pins.
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Product] Howard Ting, Nutanix’s VP Marketing & Products: How To Leverage and Use Marketing Technology [Podcast]
    The post Howard Ting, Nutanix’s VP Marketing & Products: How To Leverage and Use Marketing Technology [Podcast] appeared first on Crimson Marketing. Marketing Technology Podcasts
  • HINGE MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Product] Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care
    Many firms struggle to get into the swing of continuous production. 'As a professional services executive, you have a lot on your plate. Between concerning yourself with billing rates, recruitment, retention and overall firm growth, B2B content marketing can struggle to make your list of priorities. So, what is content marketing? Writers.
  • SAZBEAN  |  WEDNESDAY, APRIL 23, 2014
    [Product] Turn to the E-Market for Real-World Customers
    negative review will not necessary sink a product, but a lack of reviews indicate that nobody at all is willing to buy. Few methods of expanding a customer market work as well as letting your existing customers sell the products to their friends and family. 'The oldest question in business is how to drum up more customers.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Product] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    With the same principle in mind, they must target visitors when they need your product or service. Acquiring new business isn’t just about how great your products are, but about using the best technology to ensure visibility and attract the precise target market. Make your products accessible and easily consumable.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Product] Social Media Marketing Automation Dos and Don’ts
    It’s okay if it’s not immediate, but do set aside some time for answering questions on Twitter, responding to Facebook comments, sharing Instagram pictures of your product or store and circling your fans on Google+. Here are some dos and don’ts on how to integrate social media automation into your online marketing.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 23, 2014
    [Product] Google Glass and I
    It seems awkward having a tracking device with us during our personal time– while we’re running or working out, for example–but this drives to better behaviors and products, much closer to our individual needs and expectations than even we can ourselves define. And so it goes with every new technology.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 23, 2014
    [Product] 5 Stories Your Business Should Be Telling On Pinterest
    Related Stories 5 Ways To Be More Productive on Instagram The U.S. 'You might think that storytelling could not possibly pertain to your business. Think again. Storytelling is the best way to convince your customers that you are the right company with whom to do business. Social media storytelling … Continue Reading.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Product] 7 Unglamorous, Unpopular Truths About Content Marketing
    We just finished a new product-centric "What is HubSpot?" Be more stringent with your product-centric content, but be more flexible with your content marketing. So, that''s what I did. For several years now I''ve been a creator/writer/designer. You learn what matters and what doesn''t. So, h ow do we do it? What''s it like? Now what?
  • MARKETING ACTION  |  WEDNESDAY, APRIL 23, 2014
    [Product] A New Framework for Sales Enablement
    Demand Metric defines sales enablement as the “processes, practices, technologies and tools that improve the performance and productivity of the Sales organization,” and says offers a succinct closing line: “Bottom-Line – Sales Enablement drives revenue by directly impacting a sales team’s ability to close more deals.” Yes, and no.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 23, 2014
    [Product] One million words later, I still fear publishing
    Similar to the Minimum Viable Product (MVP) in the startup world, you create a product, e.g. a blog post, a book, that “works” at its core, but doesn’t come with special features. Once you ship it to the world, you ask yourself how to improve, or how to create a better product the next time. That’s the cool part.
  • WRITTENT  |  WEDNESDAY, APRIL 23, 2014
    [Product] 35 SEO Copywriting Tips for Rocking Content
    Writing search engine optimized content is also about engaging readers, building authority, and selling products. Every serious writer should keep a “swipe file,” a collection of SEO copywriting templates, ideas, tools, and references, even keywords – anything that inspires you and helps you be more productive. Know Your Audience.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Product] The What, How, and WOW Factor of Effective Conversion
    Have you ever been subscribed to a service where you receive a product or service every month, and to continue receiving the service you have to “do nothing”? Encourage them to purchase your product. 'by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Follow (and tweet to) Arpine on Twitter @Arpine.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Product] The Day Your Refrigerator Asks You for a Donation
    product called TAGG attaches to your dog’s collar and you get an email or text when your pooch strays outside your yard. Think about it: The nonprofits that raise the most money (Product Red, St. In the second post , I covered a basic cause marketing strategy, coin canisters, which has raised some nonprofits millions of dollars.
  • FATHOM  |  TUESDAY, APRIL 22, 2014
    [Product] Is Your About Us Page Killing Your B2B Marketing Strategy?
    Sure, they may spend a countless number of hours and resources defining and refining what they consider the core pages on their website: Their home page, their product pages, and their services pages. So, be sure to include details about your product and service lines. Don’t be ashamed if your answer is “yes.” appeared first on Fathom.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Product] The Anatomy of an Inbound Ecommerce Website
    The blog features products, how-to videos, images from customers, and general lifestyle information. 6) Well-Written Product Descriptions. It’s easy enough to simply list the basic product stats in your description copy, but ModCloth gives whimsical descriptions that still manage to convey the most necessary information.
  • FATHOM  |  TUESDAY, APRIL 22, 2014
    [Product] Google’s April 22 AdWords Announcement
    'Today, in great anticipation, Google hosted a live stream of their new announcements of upcoming products, enhanced reporting, and new insightful tools for AdWords users. In case you missed today’s Google AdWords Announcement , here’s a quick rundown of what was introduced: Innovative Ads. Insightful Reporting. Intelligent Tools.
  • VIRALLY BLOG  |  TUESDAY, APRIL 22, 2014
    [Product] How the buying process has changed.
    The other side of this coin is that even if you decide that content marketing is not for you and you will continue to work the old sales models, your prospects and clients will still use the internet to voice their opinion and experience of your company and or products and services. This has all changed now; it all starts with a search.
  • LEADERSHIP  |  TUESDAY, APRIL 22, 2014
    [Product] Is it Time to Change the Universal Definition of a Lead?
    Marketing automation vendors only have to prove that their product has better features and functions at a more attractive price point than their competitor, and companies want it. Real pain point – There is clear indication that prospect has a need for your product or service  and is interested to know more. Has this changed?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 22, 2014
    [Product] Time Management Tips for Cold Calling Inside Sales Reps
    Granted, they are tasked with calling all day long, but the road blocks that prevent them from being consistently productive do exist. 'Over the years, I found that I innately gravitate towards the part of my job I enjoy doing the most. think we''re all guilty of that at times. Usually that consisted of a morning and afternoon session.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 22, 2014
    [Product] The 8 Most Overused Words in PR and Marketing
    'When you’re writing about your own product or service, it’s easy to fall into the habit of hype. Revolutionary: Did your product or service start a revolution? ” Pioneering: Unless you’re leading the way in research or development of new ideas or products, it’s probably best to avoid this one.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 22, 2014
    [Product] 5 Ways To Be More Productive on Instagram
    Ways To Be More Productive on Instagram by Tammy Kahn Fennell - Maximize Social Business. 'You’ve heard the news: people who are in the 18 to 24 age range spend more of their time engaging on Instagram. But is there really a business case for this visual social platform?  They think so. Instagram for Business from Instagram on Vimeo.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 22, 2014
    [Product] 5 Mid-Funnel Lead Nurturing Mistakes
    At the bottom of the funnel, prospects are making final sales decisions, and need product-specific info. Mid-funnel prospects are some of the toughest to reach — you want to nurture these leads, and start talking about your products, but your prospects still aren’t ready to buy. Don’t Let Your Data Go Bad. Try it.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Product] Your Essential Proofreading Checklist: 10 Things You Can't Forget
    2) Product and Persona Positioning. There are two positioning elements you generally need to fix: product and persona. Product positioning mistakes will usually be mistakes that misrepresent what your company offers. 'I remember the first time I had to proofread something. We had to send it back to the client ASAP. 1) Tone.
  • WEBBIQUITY  |  TUESDAY, APRIL 22, 2014
    [Product] 10 B2B Marketing Lessons from Walt Disney World and Universal Studios
    Apple has asked users to “think different” while IBM’s products and services resolve around building a smarter planet. The key in the B2B world is to understand your core market and make everything about your products and services ideal for that segment. Be true to your brand. Well, no. Price has many uses. million.
  • VIDYARD  |  TUESDAY, APRIL 22, 2014
    [Product] Vodafone Soars to Storytelling Glory by Capturing Video “Firsts”
    especially liked that the product, while built in to these stories, serves as a way An could gain comfort when far from home or trying something she was frightened to do. 'Sometimes a new video comes along and really knocks it out of the park. Granny’s first flight. It helps us progress and discover. We want to share their stories.”
  • E-QUIP  |  MONDAY, APRIL 21, 2014
    [Product] Investing Nonbillable Time
    Have you ever considered how much nonbillable time there is to put to productive use? Managing Investment Time Firms that make the most productive use of all that time do so intentionally. 'Does your firm assign appropriate value to nonbillable time? These hours are not simply a cost, but an important investment opportunity.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 21, 2014
    [Product] Make It Happen-Now!
    Ken provides Keynotes, consulting services and products designed to improve business performance. 'Make It Happen-Now ! In thinking through that issue, I think as sales leaders the title of this blog has it right! Make it Happen-Now! Should be your daily mantra. Do they trust you? Do they like you? Are you making them feel important?
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Product] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. Faster meetings are more productive meetings, and they''ll get you back to your desk more quickly. say, GO ALL IN. Use them.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 21, 2014
    [Product] Improve Your Email Response Rates with List Segmentation
    This is also why we offer a simple tool that allows you to do just that (available in our Classic product, and coming soon to the new VerticalResponse). Segmentation is useful for a variety of reasons: Ever felt inundated with marketing emails for a product you’ve already purchased? Consider segmenting your list.
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 21, 2014
    [Product] Time to Bring Down the Curtain on Green Theatre
    Are you an extra in your company’s Green Theatre production for this year? '“Sustainability is a topic that IBM’s really passionate about. Our view is that we now live in a world that’s  becoming a system of systems and that is a world of multiplicity and diversity. English translation: At IBM we can get some mileage out of sustainability.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Product] Which Marketing Analytics Should You Be Looking At?
    If rep productivity and closed wons remain high on those leads with the highest work rates, it''s a good sign your reps are working the right leads, and you should bring in more of those types. 'Access to so much data has made marketing analytics overwhelming for many a marketer. the list goes on. Scenario #1: You need brand awareness.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 21, 2014
    [Product] 5 Starting Tips for New Inside Sales Reps
    Leave out how “revolutionary," "money-saving" and "time-saving" your product is unless you want to sound like every sales cliché ever. And you don’t need to cite your sources when you describe your product. 'It’s new hire season (at least over here at AG)! Be yourself. You’re in the real world now. Know your material. Ask for help.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Product] The Critical Ingredients Of Effective Demand Generation
    Specialize Your Teams, To Enhance Focus and Productivity. The Accounts can be a mixture of Prospect or Customer (for a new product).  The trick here is to be specific enough about who you need to speak to but not selling your product or service. 'Demand Generation is one of the most critical components of B2B Marketing.
  • VIDYARD  |  MONDAY, APRIL 21, 2014
    [Product] Tweetable Video Tips: Marketers Share Their Best Practices
    Covering pre and post production, there are some tips in here for everyone! ten percent improvement in lead quality can result in a 40% improvement in sales productivity. You need to plan purposeful videos with clear actions attached to them, or else there’s no way to determine if you were successful. Blog Video Optimization
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Product] 25 social media listening aids to increase your hearing
    Viral Heat : monitors share of voice and allows users to compare search profiles or relevant terms across the web and social media so businesses can track individual products and compare social buzz among their own products or compare brand mention to competitors. Does your business listen? pro account is required.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 21, 2014
    [Product] Moneyball for Marketers
    Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? Moneyball Marketer has to open up her repertoire to new marketing methods, including data analytics, customer engagement, and product development. Content Marketing as a Media Product.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 21, 2014
    [Product] Lead Generation: How to establish a connection offline
    It goes back to the basics: learn your product, learn your audience and then [find] a way to reach them,” Bob said. 'Tweet Typically, we’re the ones asking the hard-hitting questions during our MarketingSherpa webinars. But in a recent live broadcast, the roles were reversed. When’s the last time you got a personal letter at work?” Bob asked.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, APRIL 18, 2014
    [Product] Frankly Facing Facebook
    If we have to pay for what we used to get for free, what is the business impact of Facebook advertising and how does it move product or build brand loyalty? 'Face it! Facebook has led marketers down the primrose path. They taught us about and addicted us to free earned media. They ran us through the “like” gates.
  • DIGITAL VOICES  |  FRIDAY, APRIL 18, 2014
    [Product] This Week in Digital Strategy 4.18.14
    They help to create a perception that transcends a product or service. Mobile has revolutionized commerce, including the way consumers engage, research and ultimately purchase products. 'Happy Friday, everyone! This week there have been some incredible insights in the world of digital strategy. We are in the middle of a massive shift.
  • SAZBEAN  |  FRIDAY, APRIL 18, 2014
    [Product] Thoughts on #Socialnomics 2014 by Erik Qualman
    Being active on social media gives companies an opportunity to listen, connect and contribute to the opinions consumers form of their products. 'Erik Qualman is at it again, with an updated 2014 installment of his #Socialnomics video (see below). The post Thoughts on #Socialnomics 2014 by Erik Qualman appeared first on Sazbean.
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 18, 2014
    [Product] 4 Myths About B2B Marketing That Everyone Thinks are True
    In fact, because many B2B marketers are focusing on strategies within their relevant industry, it is often more interesting to its perspective audience than a broad client facing campaign for a household or office product could be. B2B Marketing is Boring. B2B marketing isn’t boring at all. B2B marketing can be fun and inventive.
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Product] Content marketing metrics and analytics: it’s all about you
    Put simply, if you’re not measuring, then you’re simply guessing, and you really don’t know whether you  know your audience or are publishing content that ties in to your products and services. However, the concept of measurement and metrics sometimes gets twisted around, and we find marketers not really doing all they should.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Product] 10 Education Blogs You Should Follow According to Teach.com
    They provide tactful advice about incorporating technology in the classroom, including a teacher''s guide to technology and learning as well as product reviews on the best laptops, tablets, and apps for teachers. 'Teach.com recently came out with Teach100 , which ranks and scores hundreds of education blogs across the web. 3) Edutopia.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Product] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    It’s important to customize your audience to be a good fit for your company and your message, and that way you’re only paying for clicks from folks who might have some interest in downloading your content or learning more about your product or service. 'Twitter is a great marketing channel for driving traffic and generating leads.
  • SAZBEAN  |  THURSDAY, APRIL 17, 2014
    [Product] How to Get Your Company to Go Viral on Facebook
    For the Sharpie brand, relevant content for this company would consist of DIY crafts that use their products, office humor, inspirational quotes and workspace organization. 'Facebook ads are the least expensive form of advertising , according to a study by the Content Marketing Institute. Change Your Marketing Strategies.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, APRIL 17, 2014
    [Product] Words Decision Makers Love to Hear
    Perhaps you never really thought about your products or services from this perspective. 'Decision makers don''t care about your porduct''s speed, specifications, or efficiency. They don''t care about the wonderful methodology you use. Your offering is simply a tool. They care only about the results your offering delivers for them.
  • ANNUITAS GROUP  |  THURSDAY, APRIL 17, 2014
    [Product] Common Pitfalls in Demand Generation Strategy
    We love to write about ourselves, our products, our solutions. 'The word “strategy” is so over-used these days. No doubt about it we all want to have ground-breaking strategies , be thought of as strategic thinkers, and win awards for our companies or agencies with our strategy of the year. Not at all what I’d call a strategy. Sound familiar?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 17, 2014
    [Product] Your Enterprise’s (Almost) Unfair Competitive Advantage
    'Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Often, I encounter hesitance to embrace the new paradigm. After all, change is hard, and ignoring a problem is easy—in the short term. Step One: Lock in Top-down Organizational Alignment.
  • VIEWPOINT  |  THURSDAY, APRIL 17, 2014
    [Product] 5 Sales & Marketing Thought Leaders Weigh In on Inbound Marketing
    Leads are people who express interest in discussing your product or service. ISRs become slaves to the reactive, and if there''s a charge to break into new verticals with new products, you can''t just wait for prospects to come, you''ve got to go out and get them.". In fact, it makes the whole sales pipeline sick. But you need both!
  • ENGAGE  |  THURSDAY, APRIL 17, 2014
    [Product] The New Premium Medium Is Print
    question, Offscreen ’s FAQ explains that, given their editorial goals and audience, “a physical product that can be touched, collected, and read anywhere is a logical way to present this type of content.”. But it’s not just fashion brands that are putting ink on paper. Anticipating the “why print?”
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Product] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    Buy this socket wrench at 25% off” or “BOGO (buy one, get one [free]) on this curated list of beauty products”), or. Copy:  Detailed information on the product(s) or offer, including a  call to action. Images:  Usually an image (actual or metaphorical) of the product or service, as well as company logos. Would it upset you?
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Product] How to Take the Perfect Screenshot Using "Inspect Element"
    'I work with an amazing product team. So you can imagine they have little time for me to bug them for quality product screenshots. Fortunately, Thariq and Guru , two world-class engineers on the team, taught me a hack to take the perfect product screenshots. What Is Inspect Element? You''re a user experience specialist. Voila!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 16, 2014
    [Product] Better Processes & Improved Focus with Queue-Based Lead Management Platforms
    These types of solutions let sales reps apply filters and sift through lists of contacts to try to find the right next contact that may be the right fit for your product. Productivity. 'AG Salesworks is pleased to bring you a guest post from Kevin Thornton , Executive Vice President - Sales & Marketing for VanillaSoft. Calls/Hour.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Product] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    The software monitors all interactions with your company, from when a prospect first lands on your website to when they purchase your product or service. The longer your sales cycle, and the more complex your product or service, the more content you’ll need to serve up to prospects and clients. For How is that possible?
  • THE POINT  |  WEDNESDAY, APRIL 16, 2014
    [Product] New Marketing Automation Buyer’s Guide Offers Valuable Advice
    'TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”. You can access the guide from the TrustRadius site here.). Marketo announced an open ecosystem platform strategy.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 16, 2014
    [Product] Content marketing is NOT link building
    Effective content marketing takes a tremendous amount of time and resources – writers, video production, graphic design, developers, etc. 'There is a bit of confusion in the SEO industry right now. It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. Recap.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Product] Using a Trial/Freemium Model? Here’s How to Convert Those Users into Customers
    'Author: Steven Simoni If you’re a marketer with a Software-as-a-Service (SaaS) provider, you may have found that free trials and freemium models are an easy, low-risk way to introduce potential customers to your products. Once users sign up for a trial or freemium version of your product, you’ll have captured their name and data.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Product] The Triggered Emails You Need to Make Your Marketing Automation Work
    Say your prospect gets close to taking the action you want -- like starting a trial of your product -- but they don''t quite get to the finish line. They visit the trial landing page, or view some content about your product, but don''t start that trial. What to Send: Comparison Guides, Product Information, or Educational Content.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 16, 2014
    [Product] An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue
    CHARLES:        Smart companies are realizing that buyers of their products or services complete 60 to 80 percent of the buying process before they elect to engage with the company’s sales personnel, if at all. He works with company owners and CEOs to resolve two burning questions. And: What changes can you make to see that happen ?
  • B2B MARKETING MENTOR  |  TUESDAY, APRIL 15, 2014
    [Product] Our 5 Favorite SFA Software User Interfaces (UIs)
    robust system can keep your team informed and productive, providing the information needed to turn opportunities into wins. 'Modern sales force automation (SFA) software offers a range of features and analytic capabilities to help you better evaluate your sales pipeline to prioritize and close leads. Microsoft Dynamics CRM. Pipedrive.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Product] Matching Marketing Technology to Business Strategy: A Starting Framework
    More concretely, “make money” is a goal; “make money by building high quality products for which customers will pay a premium” is a strategy. You still have to deliver a reasonable degree of customer intimacy, just as you still have to deliver a reasonable degree of product quality. Bluff called. So, where to begin? Fair enough.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, APRIL 15, 2014
    [Product] Fixing Your Sucky Website Step Three: The End Game
    The best news, you can use your consultant as a human shield when you take the whole thing to the Hand-Wringers, Keebler Elves and Productivity Prevention Department. 'Here is our final look at fixing sucky websites. In Step One , we cleaned up the obvious stuff like broken links and old content. But that was just window-dressing.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Product] Study: Everyone Talks 'Engagement,' Nobody Knows What It Means
    Zappos, Dove beauty products, and T-Mobile are a few that Kolsky admires. “Just as a person would not engage into a long-term relationship with another person after just one meeting or interaction, a brand cannot expect their customers to engage with them after one interaction or product purchase,” Kolsky writes. Well, no.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Product] 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)
    The content highlights weaknesses in the company''s products/services/vision/mission. 'A lot goes into a blog post -- which is also why there''s a lot that can trip you up when you''re writing one. Am I right, or am I right? and ways to maintain your balance. have nothing against standing desks, but sitting down while you blog also helps ;-).
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Product] How to Find Elusive B2B Buyers
    10 messages pitching services and products that are not relevant to my business. You may think that your product or service is so compelling that you are doing your prospects a favor by sharing it with them despite their lack of receptivity. 'Okay, it’s time for a little honesty. The answer to all these questions is the same.
  • THE ROI GUY  |  TUESDAY, APRIL 15, 2014
    [Product] Interview: Guided Selling with Storytelling, Insights and Financial Justification
    Once the buyer is convinced they have a priority issue worth addressing, it is important to quantify the benefits of your proposed solution – the cost savings and avoidance, productivity and process improvements, risk reductions and growth- helping to: Justify the Gain. Indeed. First you need to ignite the buying journey. It can be both.
  • E-QUIP  |  TUESDAY, APRIL 15, 2014
    [Product] Is Your Firm Serious About Its Values?
    In most firms, an economically productive professional would rarely (if ever) be confronted about softer "values" issues. 'Countless studies and best-selling business books repeat the same refrain—values matter. The most successful companies typically have a strong set of values that guide all corporate activity. So what about your firm?
  • LEADERSHIP  |  TUESDAY, APRIL 15, 2014
    [Product] What’s Your B2B Marketing Mission?
    To embark on a mission that drives us to deliver not just the best product or service but to strive for something better than the best. Musk reminds us that it’s very easy to ask customers what they like about your product. 'Start Thinking Out-Of-The-Planet! That’s the magic of this innovation…it only gets better every day.
  • ANNUITAS GROUP  |  TUESDAY, APRIL 15, 2014
    [Product] What is the International Association of Privacy Professionals? Why Should Marketers Care?
    Build it in to new products and features right from the start to save a lot of time and resources later. 'I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components.  Want to learn more?
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Product] Best Practices for Blogger Outreach
    Make sure you’re not coming off as spammy if you are offering a free product. 'Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario. Research. That means, do your research! Make it Personal.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Product] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    Your homepage, contact us page, pricing, navigation bar at the top or bottom, and product pages are perfect places to start as they typically get the most traffic. 'You know you need to get the word out about your business in order to grow and to stay top of mind with customers. Sorry to burst your bubble, but not so much. There you have it.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Product] Remember LinkedIn for social media marketing
    'Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Well, you should return to LinkedIn because it’s a social media platform that introduces new products, services, and access relatively often. Completely Fill Out Your LinkedIn Profile.
  • MARKETING ACTION  |  TUESDAY, APRIL 15, 2014
    [Product] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    Act-On will use the new capital to accelerate the business on all fronts, including new product development, sales expansion, and brand recognition. 'I’m very pleased to announce today that Act-On has secured $42 million in new venture financing. The timing is excellent. billion in 2014 according to Raab Associates Inc. It’s paid off.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 15, 2014
    [Product] Are You Using Influencers in Your New Product Launch to Professional Tradesmen?
    'When you’re planning your next new product launch beyond your traditional media lists that you send to, are you utilizing the Influencers in the market you’re going after ? They are the kinds of folks you want talking about you and your products. If possible, some exclusive little tidbits are always helpful.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Product] Why the First Rule of Culture Is Misguided [SlideShare]
    But, we came to learn that articulating and communicating company culture is not pointless -- it was actually exceptionally productive. Technology and products come and go, but people with passion and purpose create great stories to tell.” The first rule of culture is that you don’t talk about culture. Now I know why.
  • ENGAGE  |  TUESDAY, APRIL 15, 2014
    [Product] Staying Relevant with Social and Content in the Battle over Breakfast
    couldn’t help but think that both establishments—Wendy’s and Burger King—missed the perfect opportunity to enter the conversation by creating buzz over a new product or by otherwise reminding existing customers of their own popular breakfast options. In case you missed it, my colleague Kari Redfield explained the battle in a post last week.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Product] Duane Reade's Social Media Mistake Might Cost Them $6 Million
    Since Duane Reade was posting a paparazzi photo taken in public and didn''t link to any of their products, they probably thought the tweet was fair game. It wasn''t like it was a photo of her taken in her house, or they linked to a specific product in the tweet. Recently, it hasn''t worked out well for two different brands.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 14, 2014
    [Product] LinkedIn Product and Services Pages Discontinued
    Today LinkedIn Products and Services pages will be discontinued. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Products & Services tab is just what it sounds like – a place to describe in detail what a company offers. LinkedIn marketing
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Product] The Purpose of Repurposing Content
    'Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. When we got to the repurposing content notecard, we started writing our ideas on sticky notes and placing them on a whiteboard.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Product] How to Unlock the Lead Generation Power of Your B2B Website
    Sales cycles vary by industry and product, but all can benefit from automated lead nurturing that send out invitations to take the next step on the buyer’s journey. 'Artillery B2B Marketing Blog > The Forward Observer Not generating enough leads on your website? But the truth is there are lots of companies that aren’t quite there yet.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Product] The Right Way to Answer a Work Email
    Here are some tips on how to be a more efficient emailer, so you can spend your time on more productive tasks. 'Here is an email exchange that just happened between Joe Chernov , our VP of Content, and me. Joe: Why don''t we have social share buttons on landing pages (or at least the page I''m seeing)? Joe: This is how you answer a question!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 14, 2014
    [Product] The End Game: How to Create Opportunities Early In Inside Sales
    Entice them with your product or service, concentrate on how it can improve their specific situation, and then schedule another conversation for more information. LinkedIn is a professional social network filled to the brim with contacts who may need your product/service. Everyone has their own strategy to get through a month.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Product] After an Event: How to Connect and Follow up on Email + Social
    If someone you met at an event asked for information on a certain product or service that you offer (or handed you a business card), don’t automatically add them to your email list. 'In the world of digital marketing, it’s easy to forget that some email addresses are collected in person. Now what? The Welcome Message.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Product] How to build brand trust – 4 essential steps
    Sadly the level of trust around the world has declined dramatically over the past few years – just look at the way people see the government, CEO’s, foreign countries with corruption, our Congress, and many brands (company and product/service). 'What??  You’re kidding!!  You just can’t trust anyone anymore!! Too source:  Webbed Feet.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Product] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Another fun tactic is to create a jingle or a song to go along with a product launch or new content asset. At Marketo, we’ve hired vendors from the website Fiverr to create short jingles about new content pieces or products. This book is a great resource for marketers of all levels—from lead generation beginners to the more advanced.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 14, 2014
    [Product] The “Mad Men” Sendoff: 5 Ways We Marketers Love You
    Price, Product, and Promotion “ain’t all that”. It’s not just a matter of taking the product home to test drive and report. 'by Amanda Batista | Tweet this It’s the Monday after the final season premiere of AMC’s Mad Men (hangover much)? It’s been real, Mad Men. Thanks for the memories. Hit more home runs, or hit lots of singles.
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Product] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    If you want more customers to buy a type of product you sell, consider paying to boost or sponsor a Facebook post. And most important, you want to see conversions on your other properties (website landing pages for products, webinars, etc.) And while it’s human nature to wish and hope things are easy, that’s often not the case.
  • FATHOM  |  MONDAY, APRIL 14, 2014
    [Product] Purpose-Driven Marketing for a Purpose-Driven Economy
    When engaging with customers, share your beliefs and tell stories of how your product/service enhances the lives of people just like them. 'Aaron Hurst speaking at Fathom, 4.8.2014. Does your organization have a purpose? Does it shine through in your marketing? Do your customers feel it in their guts and believe in it? Original, right?).
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Product] 83 Exceptional Social Media and Marketing Statistics for 2014
    internet users researching products and services online. adults aged 18-34, four-fiths say bloggers “can be very or somewhat influential in shaping product or service purchasing decisions. ( '“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. No, not that.) B2B Marketing ).
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 14, 2014
    [Product] Lead Qualification: Webinar marketing strategy boosts conversion 500%
    There really was no strategy,” Shelby Britton, Senior Product Marketing Manager, Adobe, explained. 'Tweet Providing relevant and valuable content in webinars is key to a successful strategy. But for Adobe, while the content was there, the strategy was not. We did a lot of work to look at that one-off strategy. You might also like.
  • SALES CHALLENGER  |  SUNDAY, APRIL 13, 2014
    [Product] The (Slowly) Changing Face of Procurement
    In one, a new Procurement officer is advised to “Give employees low-cost substitutes and claim the savings on your accomplishments;” in another, a Procurement officer announces a new system that “divides products into two categories: things you don’t want, and things you’re not allowed to buy.”
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Product] How Can Content Marketing Generate Leads?
    Product Comparisons. Product reviews. 'Content marketing is in essence, the creation of content to promote your brand. Content marketing can come in many forms including video, social media, written page copy, infographics, and blog content. . How Does Content Marketing Work? Some specific examples of these items might include: .
  • SYNECORE  |  SATURDAY, APRIL 12, 2014
    [Product] 7 Inspiring Examples of Parallax Scrolling Websites
    Absolutely amazing parallax effects are used to assemble products right before your eyes as you scroll down the page. As you scroll, each section focuses on a particular set products. Parallax as a storytelling technique can be a great marketing tool to sell your brand image rather than just your products. Sony: Be Moved.
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [Product] How to Grow Your Email Contacts Organically
    They haven’t expressed interest in your products or services. Find firms that have similar target audiences and offer complementary products or services. 'The benefits of email marketing have been proven time and time again. Here are a couple notable statistics. in return. So, how do you attain and build this list? Online events.
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Product] Uncovered: The Future of Mobile Marketing
    QR codes: 40% of people tend to buy products once they scan the codes. 'How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. For example, did you know that 1 out of 7 individuals across the globe use smartphones? In the U.S.
  • ENGAGE  |  FRIDAY, APRIL 11, 2014
    [Product] A Mother of Reinvention
    And 82 percent said they would be more likely to buy products or services if they understood how their expenditures would help the cause. And as media changes so rapidly, so do the attendant opportunities for those willing to experiment. She also organizes salons and debates. Care deeply about the topic. This can lead to iconic images.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 11, 2014
    [Product] 6 Fundamental Value-Based Selling Tips
    While you don’t have to write out a complete dialogue, it is a good idea to jot down some bullet points about your prospect, your brand, and your products or services. Take these steps toward getting to know your customer and building trust, and you should find your sales calls more productive. Follow Mike on Twitter @MikeKamo.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 11, 2014
    [Product] How Do You Tie Your Content Back to Your Vision?
    After all, not all businesses create inspiring or exciting products or services. It’s not about your products and services as such, it’s about where you are going and why. After all, not all businesses create inspiring or exciting products or services. 'By Aaron Crowther, {grow} Community Member. love listening to smart people.
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