• OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Product] Insightly vs. Zoho: Which CRM is Best for SMBs?
    The problem, then, is how to choose the right product for your company. Opentopic blog >> technologyadvice.com Derived from database marketing, customer relationship management (CRM) software was originally an expensive luxury for large corporations. Zoho and Insightly are two of the most. Marketing ROI Cmo marketing roi
  • WRITTENT  |  MONDAY, JUNE 27, 2016
    [Product] Copywriting: The Ultimate Guide
    Put simply, copywriting is writing content that sells—whether it be an idea, product, or service—and that persuades the reader to take action (e.g., Whether you’re a beginner wanting to learn more, or a copywriter looking to refresh their skills, this guide is for you. There’s even a bonus chapter at the end. Are you new to copywriting?
  • BIZIBLE  |  MONDAY, JUNE 27, 2016
    [Product] How to Generate Qualified Leads and Delight Your Sales Team
    Sure, they might sign up for the webinar, but that signup could trigger outreach from the sales team and it’s not worth their time to reach out to prospects who won’t buy your product. We know the age-old process: the marketing team delivers a bunch of leads to sales team and pats themselves on the back for hitting their leads goals.
  • LEANDATA  |  MONDAY, JUNE 27, 2016
    [Product] Handling Leads and Contacts Within Salesforce
    But I prefer to think of LeanData as our best beta customer because our lead-management process incorporates all of our products’ different capabilities. All of this, by the way, doesn’t just make the sales team more productive and efficient. The problem is there is no connection between leads and accounts natively within Salesforce.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Product] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Product] Study: How Much of Your Content Marketing Is Effective?
    products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Product] Content Methodology: A Best Practices Report
    Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. interviews Product Case studies.
  • FATHOM  |  MONDAY, JUNE 27, 2016
    [Product] How Accessibility Is Revolutionizing Influencer Marketing
    And while the ‘Celebrity Holding [Insert Product Here] With a Big Thumbs Up’ may not be the most sustainable of tactics in the present day, it’s certainly still happening. Much like content production itself, influencer marketing has become democratized and more scalable. The celebrity endorsement is a marketing classic. Mediakix ).
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Product] Maxus Wins JLL Digital Assignment
    Maxus will be responsible for all media planning and buying, SEO, search advertising, social media content strategy and production, as well as email marketing and conversion. Marketing ROI Cmo marketing roi
  • VIDYARD  |  MONDAY, JUNE 27, 2016
    [Product] Legal Rights in Your Video Soundtrack — 5 Questions to Ask Yourself
    My goal is to help clarify and perhaps simplify an area of video production that is riddled with confusion and misinformation. Due to shrinking production budgets, most companies don’t have the funds to license popular songs by well-known artists for every campaign they run. How Can I Use An Artist’s Music In My Video? Music Dealers.
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Product] 5 Steps to Boost B2B Marketing Productivity
    Opentopic blog >> convinceandconvert.com When it comes to marketing strategies, you’ll find lots of tricks and techniques on launching creative marketing campaigns and driving conversions. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Product] Creative Agency of the Year Singapore 2016
    It grew by offering new services in video and content production, social, mobile, e-commerce, data, marketing automation and performance marketing. Opentopic blog >> marketing-interactive.com 2015 was a great year for the gold winner of Creative Agency of the Year. Marketing ROI Cmo marketing roi
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [Product] Is Video the Future of Small Business Marketing?
    With Your Business Story , marketers were invited to create a brief video montage that tells their company’s story and showcases their products. A unicorn sits on a toilet and poops out rainbow ice cream while a Shakespearean man makes too many innuendos to count. Both stand to gain from increased interest in small business videos.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 27, 2016
    [Product] Selling to the Point
    for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. Selling to the Point.   – a book review-. This book should be scheduled for your next Acumen Sales Book Club. Selling to the Point by Jeffrey Lipsius is a unique sales training book and I have read many.
  • BIZNOLOGY  |  MONDAY, JUNE 27, 2016
    [Product] Make the most of your social media fans
    They then matched those names against another Stirista product—a voter file—and analyzed the nature and political behavior of the followers of the two presumptive presidential candidates. Most brands and companies today have some sort of social media presence. But here’s a new development. The match rate averages around 10 percent.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 27, 2016
    [Product] 3 Creative Highlights From Cannes Lions
    " Smith, who considers himself a marketer, believes people are going to know really quickly and globally whether a product keeps its promises adding "the power has gone away from the marketers." "Agencies realize data is the advantage to solidify brand relationships and add new value." Vogue in Vogue.
  • WEBBIQUITY  |  MONDAY, JUNE 27, 2016
    [Product] Five Top-Rated Social Media Management Tools for 2016 [Infographic]
    The study uses a variety of parameters to find the best social media management tool: user satisfaction, product direction, how easy it is to use, customer service, usability, the ability to meet business needs, and at the end, an average rating from G2Crowd. Guest post by Lilach Bullock.
  • KAPOST  |  MONDAY, JUNE 27, 2016
    [Product] How to Build Your Marketing Technology Stack: Your Due Diligence Guide
    You may decide to ramp up the volume of your content production to bring more people to your website. As your marketing programs begin to grow, you’ll recognize a need for new tools and technologies to manage your processes. For example, let’s say that you start a company blog and begin to generate traffic. Final Thoughts.
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Product] 7 of the Best Facebook Live Videos We've Ever Seen
    The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque f ilters all in the works. For example, around four minutes in, the host polls the audience to determine which product they'd like to see them use in the makeup look they're creating. Now, we get it. What if you mess up?
  • CEROS  |  MONDAY, JUNE 27, 2016
    [Product] What We Learned About Convergence at #ThinkContent 2016
    Whether it’s fielding unique research, finding a unique slant on industry stats, or leveraging internal product or platform data, we’re learning how to turn numbers into interesting pieces of brand storytelling than equally inform and entertain our audiences. Happy reading! Lesson 1: Innovation Can Come from Anywhere.
  • ACT-ON  |  MONDAY, JUNE 27, 2016
    [Product] How to Harness the Power of a Referral Marketing Business
    It reduces churn and encourages upsell; and pays off again when your customers become advocates for your brand and your products. They may be using your product, but it’s their hard work that’s driving their success. discount for your product or service, or an extra layer of something. That puts it squarely in marketing’s camp.
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Product] Advertising Account Manager (French+English) (Barcelona)
    Marketing ROI Cmo marketing roi
  • PUREB2B  |  SUNDAY, JUNE 26, 2016
    [Product] Generating Leads With Responsive Content
    Content marketing entails adopting various strategies that drive audiences to your product. You can use surveys to improve your product or service, or learn more about your target market. Calculators help your prospects determine their ROI should they invest in your product. Types of Responsive Content. Quizzes. Assessments.
  • TONY ZAMBITO  |  SUNDAY, JUNE 26, 2016
    [Product] 5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research
    given in the new reality of digital marketing today is the overwhelming production of content.  by Gregor Črešnar. The term, audience development , has become more ubiquitous in the world of marketing.  A recognition of the growing importance of digital content marketing to overall marketing strategies today.  Focus on Customer Scenarios.
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Product] How to Market Your Brand Through Live Events
    They provide unmatched opportunities for customers and prospects to touch, demo and otherwise interact with a product. Opentopic blog >> opentopic.com Few marketing vehicles offer the advantages live events do. Related: Online Marketing Gets. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Product] Digital Marketing Doesn’t Just Mean Make A Website
    There are a number of digital communication channels used to market products and services on the web, on mobile devices and other digital platforms to reach consumers. Opentopic blog >> opentopic.com What is digital marketing? Well for one thing, it doesn’t mean just building a website. Digital marketing.
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Product] Content Marketing Rules the Tech World
    As an art, marketing is the process of communicating the value of a product or service to potential customers with the purpose of selling. Opentopic blog >> opentopic.com A slight exaggeration, maybe … but here are some rules for getting great leads. Building a content marketing strategy is both an art and a science.
  • DISCOVERORG  |  FRIDAY, JUNE 24, 2016
    [Product] Are You Mobile-Responsive or Mobile-Complacent?
    You learn product features inside and out, pore over CRM notes, do research, makes calls, crank out emails, develop relationships, make more calls, write more emails…what we’re saying is, selling isn’t easy. As part of the sales and marketing engine, you put in serious effort to connect with your prospects. Don’t believe us?
  • KEO MARKETING  |  FRIDAY, JUNE 24, 2016
    [Product] Search Localization Changes Everything
    Searchers are looking for products and services while they are on the go. Over the last two years Google has been focusing their efforts on better matching searchers with businesses in their own geographic area through localized search results. Google has released version 3.0 of Google My Business. Version 3.0 Local Search
  • VIEWPOINT  |  FRIDAY, JUNE 24, 2016
    [Product] Q&A With Dave Stein and Steve Andersen
    The featured companies not only welcomed the opportunity to discuss how they used the approach we describe in the book to build productive relationships and create value, they invited their own customers to participate and share their experiences. How did the two of you decide to collaborate on this book? A. Relationships matter.
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Product] Traffic University Internet Marketing
    Internet Marketing Product Reviews While most people find it easiest. Opentopic blog >> opentopic.com ROI and Results driven internet marketing services allow your company to focus on your business while we. Execute effective digital marketing strategies with an Internet Marketing degree from Franklin University.
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Product] Content Marketing Metrics and Tools You Should Be Using
    Opentopic blog >> opentopic.com Anna Sonnenberg is an experienced writer and editor who focuses on digital marketing, travel, and natural products — but rarely all at once. With a background in research and the arts, Anna has a solid sense of the art of storytelling, along with a drive to gather the supporting data.
  • CONTENT STANDARD  |  FRIDAY, JUNE 24, 2016
    [Product] Forward 2016, Day 2: How to Turn Content Marketing into Sustainable Storytelling
    It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. Making Meaning Through Branding: Patrick Davis, Founder and CEO of Davis Brand Capital. Is brand storytelling “selling out”?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Product] 5 Ways to Amp Up Your Mobile Marketing Strategy
    Product descriptions: Are your descriptions clear and concise? Is it obvious what product the description goes with? If you’re displaying product ratings, can you access the reviews? There are three main categories that almost every app will fit into—productivity apps, commerce apps, and retained engagement apps.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Product] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    The good news: There's a proven method. A 3-D mix of organic curation, creative production, and promoted connections. Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event -- it’s where the inbound movement gathers to connect, get inspired, and learn. See something that strikes your fancy? Stunts.
  • SNAPAPP  |  FRIDAY, JUNE 24, 2016
    [Product] SnapWrap: The Worst Guy at the Party, Outsourcing, and More
    Thanks to new insights from the field of cognitive neuroscience, though, we have a good understanding of what goes on inside the buyer’s brain before engaging with your content or purchasing a product. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! In This Issue: Email Forms & the Worst Guy at the Party. instead.
  • KAPOST  |  FRIDAY, JUNE 24, 2016
    [Product] Why Video Should Play a Vital Role in Your Content Marketing Strategy
    The cost of entry for video marketing is well within the reach of any business; it doesn’t matter if you’re a small startup selling B2C tech products or a large B2B corporation. When it comes to promoting a product or service, video stands out in an online marketing space that’s cluttered with words. million words. The Avengers? 
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 24, 2016
    [Product] Five tactics to convert page visitors into leads
    And that’s reflected in the fact that most customers think that the quality of a product’s image is more important than product-specific information (63%), long descriptions (54%) or ratings and reviews (53%). #5. Icons are a great way to give a visual suggestion of a product’s features. Brevity is the soul of wit. Be iconic.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Product] Hospitality Net – Deep Blue introduces MyDeepBlue Dashboard
    Opentopic blog >> hospitalitynet.org Latham, NY — Deep Blue Communications announced today the release of their latest product MyDeepBlue Dashboard for hotels, large indoor / outdoor venues, amusement parks and conference centers across the country. Marketing ROI Cmo marketing roi
  • VISUALLY  |  THURSDAY, JUNE 23, 2016
    [Product] Renew, Refresh, Rebrand: The Content-Centric ScribbleLive
    We wanted to rebuild ScribbleLive as a creative and effective platform for anyone that interacts with the brand or uses our products. ScribbleLive’s suite of products set us apart in three key areas. ScribbleLive has been innovating since the company was founded in 2008. This evolution was natural. Long Live ScribbleLive.
  • HINGE MARKETING  |  THURSDAY, JUNE 23, 2016
    [Product] Applying Consumer Market Web Usability Lessons to Professional Services
    That last point may or may not be real science, since it was revealed by a recent study** that Microsoft commissioned to help sell its online analytics and advertising products. And product recommendations adapt fluidly as the system learns more about what interests you. Next, let’s consider Amazon’s product reviews and descriptions.
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Product] How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x
    As I was ready to become the VP of marketing integration of the IT Division at Schneider Electric, a global company that specializes in solutions for data centers and critical power products, I had a clear objective: to turn a successful but traditional marketing operation into a content machine. Based on my experience, the answer is yes.
  • BIZIBLE  |  THURSDAY, JUNE 23, 2016
    [Product] Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue
    With maturing ad products, that now include ways to execute on account-based marketing strategies, we believe that it is worthwhile for marketing organizations to develop sophisticated LinkedIn strategies. These ad campaigns are targeted towards more qualified buyers who have already shown a significant amount of interest in our product.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Product] General Mills eschews marketing norms in a bid to make its brands ‘ageless’
    Opentopic blog >> thedrum.com A rap album and a dried pasta product aimed at mums might sound like a bizarre combination but at General Mills taking an “ageless” approach to its marketing sent sales of its Hamburger Helper brand up by 30 per cent. Marketing ROI Cmo marketing roi
  • READYPULSE  |  THURSDAY, JUNE 23, 2016
    [Product] The Importance of Authentic Customer Driven Imagery vs Stock Imagery
    People want to see brands as human, not just a corporation or product. It’s authentic, real and relates to your audience because they see people just like them using the products. A big mistake many businesses make is trying to add the human factor to their web pages or ads, but going about it the wrong way by using stock photos.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Product] 7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate
    Sometimes these sitelink extensions will give a quick summary of the subpage which is particularly valuable for adding more call-to-actions and descriptions of your products / services. 2) Call Extensions. If your business offers different types of products or services, structured snippets are a perfect way to lay these out.
  • LATTICE  |  THURSDAY, JUNE 23, 2016
    [Product] Security Never Takes a Holiday
    However, the PCI DSS, ISO 27001, FedRamp and other certifications that these fine companies work hard to get have nothing to do with the how the companies that run their products on these highly secure platforms are actually acting. People want to understand what certifications are out there, and why companies need to have them. Their J.D.
  • ION INTERACTIVE  |  THURSDAY, JUNE 23, 2016
    [Product] Scott Brinker and Sangram Vajre Join Forces to Discuss Account-Based Marketing and Technology
    There is too much technology, and I think what's going to happen is, we're going to find not more technology, but actually the rise of product marketing in marketing technology, in the whole space. Nobody really talks about product marketing. Account based marketing (ABM) is one of the many new buzzwords in the marketing world.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 23, 2016
    [Product] Read All About It! 7 Steps to An Effective Email Newsletter
    Company news, such as updates, improvements, new products, awards, volunteer projects, etc. If your marketing department has launched a newsletter campaign, congratulations! Strategically created newsletters are among the most popular ways for today’s marketers to disseminate information. Bring it. Reports prices/sales. Reviews. Photos.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [Product] Target Your Best Prospects by Segmenting Your Best Customers
    As an example, Dialpad understands the key attributes that make up their customer personas : industry, number of employees, company revenue, job roles, product interests, etc. But Segmentation also highlights which of your customers are leaving, helping you understand what causes them to churn and therefore make a conscious effort to fix it.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Product] Mobile Web vs. Mobile In-App Advertising: Which Is Best for Your Campaign?
    This is because the production of mobile apps continues to rise and, in turn, offers marketers like you a great opportunity to reach your perfect target audience — and at the perfect times. Current research says that in-app. Marketing ROI Cmo marketing roi
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Product] How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'
    These entrepreneurs have a short amount of time to tell their stories, sell their products, answer questions, and overall make an impact that they hope will lead to a major money-making opportunity. There's a lot about delivering great product pitches that we can learn from the show. said Corcoran. Image Credit: Business Insider.
  • CHIEFMARTECH  |  THURSDAY, JUNE 23, 2016
    [Product] Insights from the chief marketing technologist of an $18B firm
    That eventually brought me to Hewlett-Packard and then Apple, where I became a product strategy and management leader, facilitating seminal market disruptions like HP’s DeskJet and early digital photography — the growth hacking of the 80s. Tell us a bit a about your background — what did your career path look like? ” 8. Questions?
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Product] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    Are you just talking about your products, or is your marketing—your business—fueled by original, sustainable storytelling? At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. However, the content space is noisy.
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Product] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    They spend thousands of dollars crafting high production value brand awareness TV ads, and then upload them onto YouTube. They’re looking for videos about certain topics that interest them, they’re looking for how-to videos, or they’re looking at review videos about what product to buy.”
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Product] The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
    Coca-Cola is one of the classic examples of how a company has used red in its branding to communicate how exciting and energetic it is as a product. When it comes down to it, design is all about making choices. However, I argue that learning to design well has as much to do with psychology and user behavior as it does creativity.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Product] How to Market Your Brand Through Live Events
    They provide unmatched opportunities for customers and prospects to touch, demo and otherwise interact with a product. Opentopic blog >> entrepreneur.com Few marketing vehicles offer the advantages live events do. Related: Online Marketing Gets. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Product] Cannes 2016: Creative Effectiveness entries still show lack of ROI
    This year’s ‘CreEf’, or the Creative Effectiveness jury, was almost to a point obsessed with the actual percentage of increase in sales, be it donations, products or awareness. Opentopic blog >> campaignasia.com What makes a campaign truly effective? The number of awards? Or the number of YouTube views?
  • CONTENTLY  |  WEDNESDAY, JUNE 22, 2016
    [Product] ‘If Mark Zuckerberg Wanted to Tilt This Election, He Could’: Peter Rojas on the Future of Media
    Can you elaborate on that? I’m not sure it would be exclusively, but I would think of it as a distributed product rather than a centralized product. Few people know tech and media better than Peter Rojas. If you think about that era of the web, the goal was always how we get people to come to you. Absolutely. And brands, right?
  • LEANDATA  |  WEDNESDAY, JUNE 22, 2016
    [Product] If It’s Not in Salesforce, It Didn’t Happen
    The way to build a high-performance sales machine is to analyze all the available data about won and lost opportunities to find ways that will make that engine more productive. If a tree falls in a forest and nobody is there to hear it, does it make a sound? That’s not an existential riddle often discussed among sales teams. It’s binary.
  • VIDYARD  |  WEDNESDAY, JUNE 22, 2016
    [Product] Old Irish Blurs the Lines of Virtual Reality in This Incredible Video
    If your prospects can take part in a virtual tour of your product or facility, what role does real life play in your marketing? Companies betting big on VR are already putting some big budget towards their production efforts, so why not go the extra mile and incorporate some actual reality into your virtual campaign! Step three?
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Product] Why CPG brands (and their budgets) need to focus on e-retail search
    Fast-forward to today: Consumer behavior has increasingly shifted, and according to a BloomReach study, almost half of all product searches begin and end inside Amazon. Opentopic blog >> marketingland.com Back in 2014, we talked about the threat that vertical search engines pose to Google. Marketing ROI Cmo marketing roi
  • 6SENSE  |  WEDNESDAY, JUNE 22, 2016
    [Product] B2B ESP Summit – Announcing the Full Speaker List and Agenda
    After generations of inward-looking, feature-focused approaches to building products and providing services, companies are realizing the benefits of being customer-centric. Powering outbound sales productivity and pipeline creation is an important part of every B2B company’s revenue plan. The Future is Female. Latest
  • BIZNOLOGY  |  WEDNESDAY, JUNE 22, 2016
    [Product] How to implement a Video 1st content marketing strategy that drives action
    So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. Forget about video! Take Like this post?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 22, 2016
    [Product] B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks
    If you’re selling a complex product, service, or solution, however, you cannot expect email nurturing to do all the heavy lifting. Second, if you’re like many B2B businesses you likely serve a myriad of industries and your product or solution has multiple applications. “A small leak will sink a great ship.”
  • SNAPAPP  |  WEDNESDAY, JUNE 22, 2016
    [Product] Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience
    Very few people take the time to build personas in a way that meaningfully articulate the challenges and pressures and needs of an audience in addition to the benefits of using your product. We are so enamored with our own products and services. According to Matt Heinz , faux pas like these can come back to bite you in marketing, too.
  • SNAPAPP  |  WEDNESDAY, JUNE 22, 2016
    [Product] Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience
    Very few people take the time to build personas in a way that meaningfully articulate the challenges and pressures and needs of an audience in addition to the benefits of using your product. We are so enamored with our own products and services. According to Matt Heinz , faux pas like these can come back to bite you in marketing, too.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Product] 5 Lifelong Business Lessons I Learned from Nordstrom
    It has been several years since I pivoted into tech and a more corporate environment, but the lessons learned on that retail floor stocked with beautiful products remain with me to this day. You Need 2 Ingredients for a Magic Team: Excellent People & Excellent Products. Products and people translate into any industry.
  • HALEY MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Product] My Team Just Won the NBA Championship… How Does That Apply to Marketing?
    You have an idea on how to improve an area of your current job or maybe you have a great idea for a new product or service. Marketing isn’t about selling your products and services. You’ll have to forgive me. I’m from Cleveland. We don’t do this winning championships thing very often. Don’t Let Anyone Say You Can’t Do Something.
  • CEROS  |  WEDNESDAY, JUNE 22, 2016
    [Product] The Science of Inspiration: 8 Research-Backed Ways to Unlock Creativity
    It keeps ideas moving while helping you stay productive. This post, The Science of Inspiration: 8 Research-Backed Ways to Unlock Creativity , written by Nick Perez , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Inspiration. Creative people use a variety of tactics to facilitate inspiration.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Product] OfferUp offers an addictive new app for eCommerce
    If your company sells a physical product, it’s probably going to show up on OfferUp eventually. OfferUp is way you can tune-in to what is being said about your product — and your competition’s! What product features are most-discussed and most-liked? What are the implications for product development?
  • ACT-ON  |  WEDNESDAY, JUNE 22, 2016
    [Product] The Psychology of Color in Marketing
    Customers form opinions about your products and services in a matter of seconds ( 90, to be exact ). And LinkedIn is working “to connect the world’s professionals to make them more productive and successful.”. Orange says that your products and services are carefree, fun and playful. Patrick’s Day bottling). The primary colors.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 22, 2016
    [Product] Why You Need a B2B Sales Content Strategy
    There’s little strategy required to tell people about your company, products, features — just don’t forget those benefit statements! If you sell the way you did 10 years ago, you don’t need a sales content strategy. But if you’ve truly adopted a customer-centered sales philosophy you know you have new requirements. Content Marketing
  • IKO-SYSTEMS  |  TUESDAY, JUNE 21, 2016
    [Product] Why Automated Email Engagement Should Be Part Of Your Sales Team
    And what’s more, Pace Productivity also found that 23% of their total time was being spent on administrative tasks. Collecting data from the point of sales is always necessary to making sure productivity stays up and quotas are met. But what exactly makes an Automated Email Solution better than the other options? Why is this Important?
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Product] 5 Best Practices for Using Facebook Live
    Brand publishers are discovering that they can push their ROI even further by taking advantage of Facebook Live, a real-time, in-the-moment product that allows users (and select brands) to stream live video content in front of their audience. Opentopic blog >> opentopic.com It’s no secret that video is where the action is on Facebook.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Product] Young Tech Companies Out to Change Supply Chain Management
    Locus Robotics, a Massachusetts based start-up, recently put their product on the market and it is being used within its sister company’s (Quiet Logistics) fulfillment operations. Associates scan, then place. Marketing ROI Cmo marketing roi
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Product] How Jaguar Land Rover Uses Luxury Content to Connect With Consumers
    In 2015, the company partnered with AOL’s in-house content shop, Partner Studio, and production company Gotham Point Films to create a trilogy of two-minute videos that features Top Gear host Adam Ferrara testing out different vehicles. Among luxury brands, few do that better than Jaguar Land Rover. Video: The key to social engagement.
  • HINGE MARKETING  |  TUESDAY, JUNE 21, 2016
    [Product] Best Brand Strategy: Branded House or House of Brands?
    It is as true for professional services brands as it is for consumer products. The goal of any brand strategy is to build a strong brand. That is because a strong brand—and an effective brand strategy—results in a higher return on investment for your marketing dollar. Brand Strength = Reputation x Visibility. Let me explain. Not necessarily.
  • MARKETRI  |  TUESDAY, JUNE 21, 2016
    [Product] Are You Making Your B2B Marketing Professional Miserable?
    Unfortunately, many junior or mid-level marketers wind up discouraged and disappointed rather than feeling fulfilled and part of a productive team. Be a Champion, Not a Challenge! First one, then another. Now it’s a pattern that I can’t ignore. The good news? As you’ll learn, these same leaders can thankfully be part of the solution.
  • BIZIBLE  |  TUESDAY, JUNE 21, 2016
    [Product] Proven Tactics to Create Sales and Marketing Alignment
    Unlike during the pre-internet age, they can instantly access a wealth of content to educate themselves about a product or service. In a perfect world, sales and marketing teams are composed of the same people who share the exact same goals and targets. But, in the real world, that ideal scenario seldom holds true. Meet Regularly.
  • READYPULSE  |  TUESDAY, JUNE 21, 2016
    [Product] The New Era of Successful Design and Image Selection
    Designers are also featuring larger product images on their pages. Larger product images help designers highlight different features of a product in a more efficient and effective way. According to  eMarketer’s latest research report , total digital ads spending will surpass television ads for the first time in 2017. Conclusion.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Product] Madison Logic & YesPath Partner Up For Adaptive Account-Based Marketing
    The companies have integrated their products so that YesPath customers can. Opentopic blog >> adotas.com YesPath Customers Can Now Run Media Programs that Adapt to Each Account. Marketing ROI Cmo marketing roi
  • CAPTORA  |  TUESDAY, JUNE 21, 2016
    [Product] Three Phases of High-Performance Campaign Creation
    Familiarize yourself with campaign and SEO best practices that will affect the search engine rankings of your finish product. Productivity inbound marketing landing pagesRelevant, targeted marketing campaigns are the building blocks of your #leadgen efforts. Click To Tweet. Gather your wordsmiths and get ready for launch! After. Forms.
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Product] Earned media influencer marketing demands your awesome
    Once you pay an influencer in any way outside of providing them with free and unencumbered access to your product, you’re advertising: product placement, advertisement, shilling, etc. And, like sales, the better the company you represent, the better the product you offer, the better. That’s cool. It is like sales.
  • KAPOST  |  TUESDAY, JUNE 21, 2016
    [Product] Sales and Marketing Alignment: Keep Your Eyes on the Revenue!
    Since there is no universal definition of MQL, and marketers are measured on the volume of the production, marketers are provided a tacit incentive to set the bar as low as possible…this results in a broken promise with sales.” Related:  Beyond Buzzwords: How Kapost Makes Sales/Marketing Alignment a Reality. Communication is key.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Product] 5 Best Practices for Using Facebook Live
    Brand publishers are discovering that they can push their ROI even further by taking advantage of Facebook Live, a real-time, in-the-moment product that allows users (and select brands) to stream live video content in front of their audience. Opentopic blog >> opentopic.com It’s no secret that video is where the action is on Facebook.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Product] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    For example, you might put a CTA to download a free ebook in an email that describes new strategies for using your product. Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder.
  • CEROS  |  TUESDAY, JUNE 21, 2016
    [Product] Visual Storytelling UX: Why Stories Need Design
    As Facebook builds out better analytics for this product, as well as more ways to monetize Instant Articles, brands will add it to their storytelling repertoire. While their home page features product placement, they know their end customer is likely passionate about the environment. Happy reading! Appearance Matters. His advice?
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Product] 5 User-Generated Content Mistakes to Avoid
    This will attract potential customers and inspire them with varying uses and applications for your products. For example, one person may use your product as a scarf, while another uses it as a beach blanket, and yet another uses it as a table runner. There are some great examples of user-generated content that impressed us all.
  • ACT-ON  |  TUESDAY, JUNE 21, 2016
    [Product] How to Find The Best Influencers for Your Company
    said they only accept products. What’s the hardest thing about influencer marketing? Is it defining the strategy? Tracking the results? Or finding the influencers? According to a recent study from Augure , finding the right influencers is the #1 challenge. According to the study, 75% of marketers struggle with it. But how much should you pay?
  • BULLDOG SOLUTIONS  |  MONDAY, JUNE 20, 2016
    [Product] The Marketing Genius of Curious George: How Demos Impact Your Business
    Sulking, George heads back to the candy counter the next day, only to find Cayley ecstatic because the people who received the free samples were returning in droves to buy more of her product. Here are some key takeaways: Demos can help set accurate expectations about your product or service. . I know way too much about Curious George.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Product] Marketing Coordinator (5-8 yrs), Delhi/NCR, Marketing,B2B Marketing,Marketing Communications,Digital Marketing, IIM MBA Jobs
    Opentopic blog >> iimjobs.com Job description : Corporate Overview : – Kronos is the global leader in workforce management solutions that enable organizations to control labor costs, minimize compliance risk, and improve workforce productivity. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Product] content marketing
    We also depend on journalism to update us on new products and merchandise that will be available to purchase. Opentopic blog >> zacklogan1994.wordpress.com Journalism is an important part of our everyday lives because we heavily rely on it to learn about what is going on around the world.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Product] 5 Best Practices for Using Facebook Live
    Brand publishers are discovering that they can push their ROI even further by taking advantage of Facebook Live, a real-time, in-the-moment product that allows users (and select brands) to stream live video content in front of their audience. Opentopic blog >> opentopic.com It’s no secret that video is where the action is on Facebook.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Product] 5 Best Practices for Using Facebook Live
    Brand publishers are discovering that they can push their ROI even further by taking advantage of Facebook Live, a real-time, in-the-moment product that allows users (and select brands) to stream live video content in front of their audience. Early adopters are discovering that Facebook. Marketing ROI Cmo marketing roi undefined
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Product] Advertisers Need to Be Storytellers—First and Foremost
    When I first started in advertising, I studied all the disciplines inside an agency—research, account management, production, media, creative. I was fascinated by all the departments but ultimately decided to pursue a career in what. Marketing Technology Cmo undefined
  • BIZIBLE  |  MONDAY, JUNE 20, 2016
    [Product] The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI
    In marketing, certain groups of accounts are more likely to close because they are a better fit for your product, or because you can observe that their demographic or firmographic traits match closely with your best customers. Every marketing technology vendor is talking about account-based marketing this year. And for good reason. link).
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