• YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Product] Do You Know Your A, B, C’s?
    Types of Services/Products they purchased. ? for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. 'Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability. First, let’s explore the ABC Analysis. How many employees?
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Product] 8 Ways What You Write Will Affect Your Bottom Line
    What triggers your customers to come searching for your products? If your readers weren’t considering purchasing your products, they wouldn’t be researching your company in the first place. Using studies, statistics and news stories will add credibility to your claims about your product and its benefits. Be Relevant.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 20, 2014
    [Product] 7 Reasons Your Business Needs an Automated Welcome Email
    Who doesn’t want to create a positive buzz around their business or product? When a new subscriber joins your list, it means they want to know more about your product or business. 'When someone signs up for your email list , it’s important to roll out the email red carpet and welcome them. Save time. It’s that simple.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Product] The Do’s and Don’ts of YouTube Marketing
    These reasons illustrate that more and more people are turning to video to learn about how to do common everyday tasks and to check products and services before committing to a purchase. 'Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. Ask and AOL combined!)
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Product] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    In either case, marketing automation can become a powerful ally, because it can actually reduce costs while increasing productivity. In fact, Nucleus Research found that marketing automation increases sales productivity by 14.5% But the benefits of marketing automation for sales teams go far beyond increased productivity.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Product] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    When potential clients are first looking up our company online, they are not just learning about our product, but also seeing our company’s credibility. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Here''s what they told us. 1) It''s Great for Recruiting. Social Media
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Product] Moneyball for Sales & Marketing
    geographies, for different products, in various verticals, so you can pull together the best closing content. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Product] Improving ROI with Marketing Optimization
    Expand this scenario to one with 50 products, eight. products that use simplistic rank-ordering. and Product Marketing Division at SAS. industry leaders, customers, alliances, sales, marketing and product teams to establish. product or service names are registered trademarks or trademarks of SAS Institute Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Product] Start engaging from the first click in the Customer Journey
    products and services to meet their needs. This may have nothing to do with the quality of our products/services, the competitive environment, changing. For example, it stands to reason that if we provide products for young women, we’ll know them through early. product. question or a product image. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Product] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. is a true insider -- the person behind a product or. Every time an executive presents at a conference, a thought-leader gives a lecture, a product manager gives a. to buyers as they consider your product.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Product] Closing the Loop on Social Leads
    Did they buy the product you posted on. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Product] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Product] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Product] 6 Ways To Get Busy People To Answer Your Emails
    By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf
  • HUBSPOT  |  SATURDAY, OCTOBER 18, 2014
    [Product] Top Personality Traits All Managers Should Hire For
    By learning about marketing, product, support, and everything else at your company, they become aware of gaps in your process and areas for the team to improve. I’ll admit, not every product or service needs smart sales reps to sell it. 'This post originally appeared on the Sales section of Inbound Hub. 1) Coachable. 2) Curious.
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Product] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    The content of interruption marketing is focused on one thing: selling a product. It doesn’t matter if the viewer finds it useful or not; the goal is just to showcase the product and get it in front of as many people as possible. Billboards, TV commercials and radio ads are classic examples of interruption marketing. Digital Marketin
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Product] 5 Marketing Takeaways From Dreamforce 2014
    The high-energy gathering of innovative thinkers formed a virtual cloud of inspiration over Moscone Center, which was filled with product demonstrations and exhibits. In order to have a competitive advantage in this space, companies must construct ecosystems of connected products that work together. Connectivity -.Right
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Product] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of high-quality leads and create more personalized customer experiences. 'Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data?
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Product] How Your Brain Processes Logos [Infographic]
    How a brand''s logo makes you feel has an impact on the way we perceive brands and consume their products. 'Take a second to sit back and think about your favorite brand. Perhaps it''s a consumables brand, like Ben & Jerry''s. Or maybe it''s a fitness brand, like Under Armour, or a car brand, like Mercedes or BMW. branding
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Product] 5 Best Practices for Engaging a Global Audience
    Create a style guide that encourages clear writing and includes guidance on word choice, tone preferences, terms to avoid, product names in each market, etc. For '*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Develop Buyer Personas. Build a Workflow for your Team.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Product] 3 Points, 5 Questions – Personas Driving Marketing Insight
    While marketing has embraced the idea of personas, most Sales teams are still practicing solution selling or focusing on a specific product offering.  These approaches don’t work when you consider the following: Buyers don’t buy products or pre-packaged solutions, they want to solve a problem. Not to mention our offerings have changed.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 17, 2014
    [Product] Creating Viral Content Comes Down to Just Letting Go
    Imagine announcing a new product this way, or an event you’re having. 'If I told you an Ohio traffic reporter had over a million views of his video on YouTube, you would probably be surprised. When was the last time your content or videos got that many views (and that’s in one week)? Ice is back and the roads will glisten.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Product] The High-Payoff Referral Question No One Ever Asks — But Should
    People often talk about products or services, and companies they buy from. Thus, two out of three buyers act because someone they know has pointed them to a specific product or service. 'Chances are you’ve heard the saying, “referral business is the best business” more than once in your career. For example, there are approximately 2.4
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Product] The Social Media Manager's Guide to Staying Organized
    For most people, high productivity comes from closing out of email for several hours at a time. Many of these included brand new ebooks, upcoming webinars, upcoming product launches, or marketing collateral from other companies that she thought the HubSpot audience would appreciate. 1) Keep an updated content calendar. Social Media
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Product] Why You Need to Start Thinking Like a Media Brand
    None of the examples felt like a thinly veiled product pitch. On the business -centric side of things, you’re teaching prospects more about your product or offering and trying to increase conversion. 'As a marketer, you’re looking to create a feeling with your content. You know the one. The question is, how do you get it?
  • FATHOM  |  THURSDAY, OCTOBER 16, 2014
    [Product] Holiday Marketing Planning for Retailers [Infographic]
    Store locators and/or product locators. '3 in 4 consumers say online research will help them decide which gifts and brands they’ll buy this holiday. Much like 2013, holiday marketing in 2014 is more critical than usual because the holiday shopping season is shorter. October. SEO: Build out holiday deal pages with content. Free shipping.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Product] 20 Tools for Creating and Delivering Amazing Presentations
    ViewletBuilder is a different presentation tool; it captures critical screen updates and cursor position changes so sales and marketing pros can create presentations detailing how their product or sites work. 'If you''re in business, you need to know how to create captivating presentations. The best (and easiest) way to do that? 1) Canva.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Product] The Very Simple System For Picking Your Trade Shows
    Using a blue pen mark out all the product things you are doing next year – releases,refreshes, announcements etc. Are any of the events in and around your product release dates a good place to make a major announcement? Why do we bother? Brand is why we bother. The right events have the people whose faces we want to be all up in.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Product] Google Introduces Dynamic Remarketing Across All Verticals
    Dynamic ads often include the content, product, etc. These ads can also include related products or services that a user might be interested based on the content they viewed. The ads are tailored based on segments you set up and on the products visitors viewed on your website. What is Dynamic Remarketing? Google
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 16, 2014
    [Product] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
    Then, frame your questions as ideas that you wants to share instead of products that you want to sell; you’re not a survey taker trying to gather general business intelligence. You’ll be breaking the common script of introducing your product or service first, which many prospects will delete upon hearing. Hi , this is from.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 16, 2014
    [Product] 7 Spine-Tingling Good Halloween Emails That Are Haunting Our Inboxes
    Modcloth tempts their subscribers with new products in their Halloween shop, and their email imagery backs it up. 'Halloween is nearly here and our inboxes are being haunted by some scary good emails. Take a look at these spooktacular examples for inspiration, if you dare: Chronicle Books. Subject line: Put Some Boo in Your Next Book Order.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Product] Rated I: For Strong Infographic Content
    Production. 'Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. But those are just examples of how versatile infographics can be as a content medium. Infographics for everyone! And finally, have fun!
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 16, 2014
    [Product] 6 Things You Need to Know About Printing
    'By Robin Heike, Production Engineer, Sonnhalter. Here are a few things you need to know about printing for a quality final product: Good design requires good art. Print with these things in mind products amazing! via Marta on Flickr. Good print requires good art. Good print requires good paper. Ink on paper produces print.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Product] Are You an Ambivert? What It Means for You at Work
    Like many things in life, moderation is best: The most productive people are well-rounded with qualities of both ends of the spectrum. 'I''ve never been a fan of making a cold, hard distinction between extroverts and introverts. I''d guess that if I surveyed our readers, most of you would say you''re somewhere in between the two. right?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Product] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    Why do they want my product or my service?” Well if you take a step back, sometimes the reality is that the prospect doesn’t want your product or service. What’s happening in your organization that’s caused you to put energy into looking at my service or my product?”. Why do they want my product or my service?”
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Product] Research to Revenue: How to Master Social Selling
    advocacy – the value a customer can bring to your business by becoming a true supporter and recommending your product or service to other prospects. 'People don’t like to be interrupted. They don’t like to be ‘pitched’ and they certainly don’t like to be cold-called. It’s time to get real and meaningfully connect. Research. Be Relevant.
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Product] Good Idea? Tailoring Video to the Buying Journey
    No, in fact, there are certain types of videos which will answer the questions that arise for customers as they learn more about your product or service: from how-to content to case studies to FAQs. 'Your animated explainer video may be flabbergastingly good. mean mint … spot on … even perfection. Craving more good ideas?
  • SYNECORE  |  WEDNESDAY, OCTOBER 15, 2014
    [Product] Understand Your Business: Value Proposition 101
    urge you to take the phrase above and repurpose it for your brand; in which ABC is the product or service your organization offers, and XYZ is your target audience. As you can see from the example, it is important to avoid listing all of products and services your company offers. 'Our organization provides ABC to XYZ. Did you do it?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Product] Interview with Simon Sinek – Start With Why
    It’s the products we sell or the services we offer. You describe the product, what it does, and it may or may not appeal to some people. Otherwise they would only buy the cheapest product and they would never be loyal to anything. Everybody knows what they do. Some know how we do it. But why I don’t mean to make money.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 15, 2014
    [Product] Return on Sales Enablement: The Adoption Challenge
    Guide each of your sales rep to quantify for themselves what “business as usual” is costing them each and every day, and how even a small improvement from what you are proposing can help them be more productive and effective, yielding better quota performance and success. You are not alone if you are getting mixed results.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 15, 2014
    [Product] If You Really Want to GIVE More…
    Your customers need to see value in your products and services that help solve genuine problems for them. 'Thanksgiving weekend in Canada offers an opportunity for us to take the time to reflect on life and be thankful. About a year and a half ago, I embarked on an adventure that has been transformational in nature. And I have miles to go….
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, OCTOBER 15, 2014
    [Product] Life Enrichment: Friends
    for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. 'Life Enrichment: Friends. Those of you who are frequent readers of this blog know that on occasion I write about Life Enrichment a subject that is important to me and a topic of my keynote programs.  The girls.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Product] The Evolution of the Sales Role
    As a result, marketing analytics have taken the front seat in driving sales, opening up a whole new industry of firms offering to find niches for their customer’s product or service, to build and develop online content, and to manage existing consumer bases. If you needed to know the price of the product, you asked the salesman.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Product] 10 Reasons Social Logins Could Be a Game Changer
    Most importantly, the faster you let people into your website, the sooner they can start purchasing or using your product. 'Social logins – You see them often, and you’ve probably used them several times to log on to various web sites. Read on for a crash course on social logins and why you may want to consider using them.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 15, 2014
    [Product] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    Content: Test any other copy elements such as headings, benefit statements, customer testimonials, or product descriptions. 'Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Find a Winner.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 14, 2014
    [Product] F1 Racing and Data: The Developments, Challenges & Rewards
    Backing that human synchronization are tools and products that simplify, while empowering, the most harmonious of cross-channel communications. 'Modern Marketing Experience Europe kicked off Tuesday in London with a rousing round of opening keynotes. My quandary: How do I give an overview without leaning on racing puns? Pole position. Period.
  • ANNUITAS  |  TUESDAY, OCTOBER 14, 2014
    [Product] Why Change Management Comes into Play in B2B Marketing
    revisited a recent ANNUITAS eBook, Change Management – Staying Relevant, Productive and Sane in the Changing Landscape of Demand Generation, co-produced with Mathew Sweezey from Salesforce.com and pulled out two big barriers to change: Lack of Leadership: Change needs to come from the top, and be demonstrated by example.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 14, 2014
    [Product] CommandIQ Gives Marketers Flexible Database and Messaging Options
    'The market for Customer Data Platforms is still young, which means that products have yet to converge on a standard set of features. Users can also embed API calls within a message to get dynamic product recommendations from the system when the message is rendered. This gives users fast access to large volumes of data in any schema.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Product] Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising
    In the age of anti-advertising—an age where 90% of consumers don’t trust advertising while 70% do trust what their peers have to say about a service or product—CMOs must undergo a major transformation, and if they want their businesses to succeed, there are six CMO imperatives they must meet head-on. Customers are online. Look at these stats.
  • PAUL GILLIN  |  TUESDAY, OCTOBER 14, 2014
    [Product] Infographic Gives Good Overview of Good Helpouts
    Several brands offer free Helpouts to support their products. 'One of the many little-known Google services is Helpouts , which are video meetings with experts who can help you do everything from seed your lawn to play the piano. Some carry a charge and others are free. I thought it was worth sharing.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Product] How to Build Your Influencers in Social Media
    It all comes down to whether or not anyone knows — or cares to know — who you, your brand, your product, your employer, or your news are. 'A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. It’ll probably be a lot different than you’d expect. So worth it!
  • SYNECORE  |  TUESDAY, OCTOBER 14, 2014
    [Product] Making the Most of Your Organic Social Media Marketing
    If your goal is to sell products, repost pictures of delighted customers on your social profile—the customer that is highlighted will feel invested in the company and the recommendation will speak greater volumes than a pushy ad would. Insert favorite social media channel here.) We’ve all been there. HOW TO PERFECT YOUR SOCIAL MEDIA PRESENCE.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, OCTOBER 14, 2014
    [Product] Confucius Say: Your Case Studies are Worthless
    Extrinsic selling is a “trust me” approach, employed by a great number of B2B product and service providers. 'The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). In “How to Buy /Sell Professional Services,” author Warren J. No leap of faith required.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 14, 2014
    [Product] Manufacturers: Are You Missing Out On Video Opportunities?
    Instructional how-to videos, training sales/reps, new product intros and testimonials to name a few. 'Video is one of the most powerful tools in your marketing toolbox. Why aren’t you focusing more on them? recent study from eMarketer showed that even though consumers wanted more video, 75% of U.S. Let potentials find you.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Product] Marketing Automation’s Growing Role in Customer Lifecycle Management
    She has over 30 years of experience in corporate product marketing, demand management, and sales enablement roles. If you have an onboarding process that’s a very short one-week process, think about well what would happen if you would actually nurture that customer through their first year of using your product or service.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Product] 100 Questions to Ask Yourself When Creating a Buyer Persona
    The same idea holds true when marketing and selling your products. 93) What objections does he have to your product? 95) How does your product help him become his ideal self? 100) What factors might make him choose a competitor’s product over your own? What Are Buyer Personas? Quick Review. 1) What is his name?
  • FATHOM  |  MONDAY, OCTOBER 13, 2014
    [Product] Better Sales & Marketing Through ‘The Compound Effect’
    You need to map out the plan—and steps—to get there: Increase staff by x amount, sell y  percent more products/services, add key positions a and b within given time limits. How can you keep yourself on task to repeat these beneficial and productive behaviors over time? So, where are the sales and marketing parallels? Thank me later.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 13, 2014
    [Product] A Story About Why Building Credibility Matters When Teleprospecting
    Furthermore, if you did your pre-call research, you would know why your product or service matters to your specific prospects, and would stay away from that elevator pitch. 'The other day, I encountered one of the rudest and pushiest sales people I’ve ever come across. Could you transfer me to your marketing department? Do your homework.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 13, 2014
    [Product] 20 Powerful Marketing Words & Phrases That Sell or Repel
    New – Customers are intrigued by the newest gadget, product or offer. Best sellers – People like knowing what items or services are popular, so creating a list of best-selling products is a great way to capture additional sales. Give your audience a sneak peak at new products, upcoming offers and high-quality content.
  • BIZNOLOGY  |  MONDAY, OCTOBER 13, 2014
    [Product] Increasing engagement in content marketing
    Tailor email messaging and even product offerings or promotions to those interests. Hopefully in ways that make your products or services more attractive.). Here are a few tips on increasing engagement. Reminding people to favorite, like, forward, or otherwise share your content is important, as is making that engagement easy.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Product] Create an Event Oasis: The Top Reasons to Host a Lounge
    Consumers across the board may learn about your product or service online but an in-person interaction- allowing them to get a feel for your brand personality – is hard to beat. It can be a unique space to do a product sneak peak, offer a gift, or solicit input. What is it? Why should I consider one? Generate even more demand.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Product] How to Write an In-Depth Post in Less Than Two Hours
    You see stuff in this rough outline that you don’t see in the finished product. 'In content marketing today, quality is more important than ever. Reputable marketers need to produce content that is well written, highly researched, data-backed, and visually engaging. That’s a lot to ask of a single article. Schedule Overview.
  • WRITTENT  |  MONDAY, OCTOBER 13, 2014
    [Product] 15 Must-Use Words in Your Headlines [+Examples]
    Convenience is what drives new technology and new products. By using this word in your headline, your post will attract those readers who are looking for products to help them do something (this can also result in a highly profitable blog post should you be able to gain affiliate commissions from resulting purchases). 'Headlines.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 13, 2014
    [Product] The secret to getting me to become your brand advocate
    Like any consumer, I form relationships with my favorite products almost as if they were my friends. Here is your game plan for getting your product mentioned on my blog (and speeches and classes and podcasts). This is why I don’t have 30 minutes to give you (a stranger) feedback on your product demo. Make it real. There.
  • MARKETING ACTION  |  MONDAY, OCTOBER 13, 2014
    [Product] The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision
    It was bad for the team’s productivity as well as the company’s bottom line. 'Marketing automation provides a variety of benefits to sales teams. It can shorten the sales cycle, uncover new upsell and cross-sell opportunities, and maximize the lifetime value of every customer. For many sales teams, this visibility can be a real superpower. 
  • NUSPARK  |  SUNDAY, OCTOBER 12, 2014
    [Product] Keys to Optimizing a Website to Drive Conversions
    Someone who is interested in your product could easily change her mind if she has trouble finding what she needs on your site.  'A good website can make or break your marketing efforts.  Without the proper elements in your web design, you could lose out on leads.  Create an Intriguing Design. It also helps create focal points on your pages. 
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Product] Blogging Metrics: What to Measure, How to Measure It, and How Often
    How often: This is completely dependent on your product/service offering and the typical length of your sales cycle. 'Blogging can feel a bit like a self-fulfilling prophecy at times, am I right? Think about whether this sounds like you: “I know this topic will do well.” ” Sure it does. Sounds like me, too. Clicks. Where?
  • HUBSPOT  |  SATURDAY, OCTOBER 11, 2014
    [Product] The 50/50 Experiment: A New Approach to Growth Hacking
    few months back, when faced with the challenge of devising ways to sell a tech-connected product for golfers, I conducted an experiment. Sponsor a charity golf tournament to showcase the product in action and sell it to “believers.” 'This post originally appeared on The Agency Post. What’s the next big idea?".
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 10, 2014
    [Product] Q&A with Ann Handley: Because Every Marketer Writes!
    Some of us write landing pages or blog posts or home page content or product descriptions or memos to our teams. Outside expertise can augment what’s being done in-house, but strong writers internally improve the final product in the way that a great maestro improves an orchestra. 'In marketing (and elsewhere) everybody writes.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 10, 2014
    [Product] Why This Cold Sales Email Template Works So Well
    After all, buyers don''t want to hear from the seller about your product or service; they want to hear from others who have had experience with it. 'What if I told you the secret to getting cold prospects to always open and even act on your sales emails? Here it is: There is no secret. Recently, I noticed that your company. EST sound?
  • BIZNOLOGY  |  FRIDAY, OCTOBER 10, 2014
    [Product] How to avoid Google’s huge mistake
    When you focus on customer needs — whether in your products and services, in your content marketing, SEO, paid search, and promotional activities around those products and services, or ideally, all of the above — you help your customers solve their problems. Read on, friends, read on… Chasing Competitors vs. Helping Customers.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Product] Interesting Infographics: 10 Biggest Office Distractions
    When I read through this infographic from WeekDone.com , I wanted to share it with you because it is a good reminder that we need to continuously focus on improving the productivity and effectiveness of ourselves and our team to succeed in today’s and tomorrow’s economy. Infographics Leadership home infographic productivity
  • WRITTENT  |  FRIDAY, OCTOBER 10, 2014
    [Product] 5 Factors that Distinguish Great Copywriters
    People are attracted to fresh, unique copy, but they also need to feel an emotion before they’ll pull out their wallets and buy your services or products. 'Image source. It’s a common myth that anyone who writes well can be a copywriter. As in most things, the key to writing great copy is lots of practice. And why wouldn’t they?
  • SYNECORE  |  FRIDAY, OCTOBER 10, 2014
    [Product] Still Haven’t Embraced Content Marketing? Why Not?
    By giving potential customers the opportunity to learn and cultivate new ways of thinking you are providing the context for them to recognize the benefits of your brand’s products and services; this kind of brand affinity increases the likelihood of frictionless sales. Enter content marketing. Content Marketing. Value and Relevance.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 10, 2014
    [Product] Get Started with a Content Marketing Library
    You could add columns for different products if that makes sense for your business. Assign it to as many product categories as necessary. The sales team needs bottom-funnel pieces like pricing sheets and product specs. 'Not long ago I had a great conversation with a marketer whose company had recently adopted Act-On. Fast facts.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Product] The Ultimate Guide to Hiring Effective Marketers
    also found something for you to think about: On average, it takes a new employee anywhere from strong 8 to 26 weeks to achieve full productivity. That same Mellon study also found that lost productivity, due to the learning curve of new employees, ends up costing between 1% to 2.5% 'Let’s play a game, you and I. need rock stars.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 9, 2014
    [Product] How Does B2B Marketing Compare to B2C?
    If a B2B company is offering a product that only decision-makers at their companies are allowed to sign off on, then by default, that audience is going to be a lot more specific than a B2C product that almost anyone could use (e.g. Here are a few areas where B2B marketing can shine. Creativity. Targeting. Focus On Business.
  • ANNUITAS  |  THURSDAY, OCTOBER 9, 2014
    [Product] The Problem with Account-based Marketing
    All of these people have different motivations, different pain points, are rewarded differently, and are evaluating your products or services from different points of view. '*This post first ran June 13, 2014. Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 9, 2014
    [Product] Why Facebook Isn’t Worried About Ello
    Ello has attracted attention because of its pugnacious attitude expressed in a “ manifesto ” that begins, “Your social network is owned by advertisers” and ends “You are not a product.” Dozens of competitors took on Lotus with cheaper alternatives or modestly differentiated products. No one knows.
  • THE ROI GUY  |  THURSDAY, OCTOBER 9, 2014
    [Product] Mind the Value Gap: Driving B2B Sales with Value Messaging, Insights & Justification
    'We just wrapped up a great webcast session with Qvidian about the Value Gap (the divide between buyer''s need for value selling and sales reps product focused approach) what the opportunity is costing most firms, and what you can do about it today. You can view the deck here: [link].
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 9, 2014
    [Product] 10 Must-Attend Food and Beverage Conferences
    If you’re in the food and beverage business, here are 10 must-attend conferences and networking opportunities that cover everything from wine, natural products to restaurant technology. It’s the one place where you can share insights and learn about the newest products and services needed to succeed. Share in the comments.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 9, 2014
    [Product] Knowledge as a service: people as a “de facto” Enterprise Service Bus
    'A question I often hear when speaking about how social collaboration technologies can make us all more productive is: if the organization becomes more productive, wouldn’t that make workers superfluous? One of these approaches was called the Enterprise Service Bus.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Product] Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition
    With a keynote from our own CMO, Sanjay Dholakia and an eye-opening session from Julian Archer of SiriusDecisions, the roadshows also showcased customer case studies, product roadmap overviews and a standout session on the importance of creativity. The Principles of Engagement Marketing:  Resonating with the Nation. Based on what they do.
  • ENGAGE  |  THURSDAY, OCTOBER 9, 2014
    [Product] Launch a Twitter Account From Scratch With These 8 Tips
    'Launching a brand-new Twitter account for a business, product or initiative—and attempting to make it a social media sensation—can seem like a daunting undertaking. Benefits of starting a new Twitter account: Starting at zero gives the social account manager the opportunity to create a new social presence for a brand, product or initiative.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Product] How to Design Content Remarketing Campaigns That Actually Work
    For example, your data might show that visitors to your pricing or product page are more valuable than your blog visitors. The most common tactic is to simply promote your highest value offers, like a free trial of your product, a request for a demo, etc. What time do they search for your products? About Ad Fatigue. So, be bold!
  • MARKETING ACTION  |  THURSDAY, OCTOBER 9, 2014
    [Product] Discover 3 Types of Marketing Automation Engagements for Agencies
    Create editorial calendars, map content, schedule production, and upload assets. Content mapping, production, and uploading assets. 'The economy has recovered a bit, but it’s still a very competitive environment for marketing agencies, with thin margins … and thinner client loyalties. Provide Design and Development Services.
  • VIDYARD  |  THURSDAY, OCTOBER 9, 2014
    [Product] Correctly Reporting on Content Marketing
    The hard part about making this a marketing measure is that it is more dependent on the product, customer service, and overall business experience. 'Content marketing is a hot topic, but proving the value of your content programs has become one of the biggest challenges (even more so than actually creating the content in the first place).
  • VIDYARD  |  THURSDAY, OCTOBER 9, 2014
    [Product] Creating Targeted B2B Content with Account Based Marketing
    And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. '65-90% of the buying process happens before a prospect even raises their hand. Before they request a demo. Before they download a whitepaper. Before you even know they exist. Through engaging and informative content, that’s how.
  • 3D2B  |  WEDNESDAY, OCTOBER 8, 2014
    [Product] 4 Steps to Rock Solid Marketing Lists
    You can then plan campaigns that build on each other, enhancing interest in your products and services. 'Preparation Precedes Performance. The saying “today’s preparation determines tomorrow’s achievement” certainly applies to the creation and maintenance of marketing lists. It’s like putting your revenues through the paper shredder.
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Product] Facebook Relaunches Atlas: What Does It Mean?
    Google and other platforms know that an anonymous individual is looking for a specific product and will direct relevant ads to that user. 'Last week, Facebook announced the re-launch  of its Atlas advertising platform. Facebook described it as a tool that delivers “people-based marketing.” So, what’s the big deal? What’s new? Bottom line.
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Product] Finding the Diamond in the Rough – Driving Qualified Traffic for Niche Markets
    Hundreds of thousands, if not millions, of people could be searching for you or your product each day! While this is a great statistic, it can also be a curse if you don’t have the right strategies in place to find the most qualified traffic for your brand or product. Let’s say you have a very niche product in a very niche market.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 8, 2014
    [Product] 8 Ways to Wake up Non-Responders
    Experiment with an engaging topic in your subject line, such as something that solves a problem for your subscriber, or an offer of a discount or free trial of a product. 'So you’ve got some subscribers on your mailing list who haven’t opened your emails or clicked on any links in a long time. How do you get them re-engaged?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Product] It's Time: How to Prep Your Email Marketing for the Holiday Season
    So before cutting into your product margins or service costs, consider smaller coupons and discounts. 'It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o''-lanterns. Here are some tips to get you started. Getting Into the Holiday Spirit.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Product] Jim Kruger, CMO of Polycom: What to Change in Your Demand Generation Strategy to Double Your Sales Pipeline [Podcast]
    Their telepresence, video and voice solutions enable geographically dispersed work forces to communicate and collaborate more effectively and productively over distances. '“It’s not about how many things that you do, it’s really about what results you’re driving.” Demand Generation Podcasts
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Product] 5 Ways Your Business Should Route Inbound Sales Calls That You May Not Have Tried
    For example, if you have a web page dedicated to a particular product, that page can have a unique call tracking number that automatically routes the call to the organization, department, or representative that specializes in that product. Really, we’re not. So with that out of the way, here are five examples. businesses each month.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 8, 2014
    [Product] 4 Reasons Why AdWords’ Callout Extension Is a No-Brainer
    This can include 3 to 4 bullets, with a 25 character max for each bullet, of any text an advertiser would want, including special offers, product benefits, and features. 'At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. Callout Extension Overview. Additional Real Estate.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 8, 2014
    [Product] Why Outbound Prospecting Still Matters -- Now More Than Ever
    Buyers are becoming smarter and more sophisticated - they don’t need aggressive sales reps pushing products that they don’t want on them. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Gareth Goh , Content Marketing Manager of InsightSquared. Inbound, inbound, inbound. And they should be focused on inbound!
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 8, 2014
    [Product] Social business and the competitive landscape
    They were companies that offered similar products or services to one’s own company, and to succeed in business one needed to beat them. Other arrangements of this type allow those participating to either save money, develop something quickly, or create a more advanced product than either company could have done alone.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 8, 2014
    [Product] Are White Papers Dead?
    Buyers don’t want another product pitch. They want to know the positive business outcomes you can deliver, unfortunately most white papers remain product focused versus value centric. 'Traditional white papers are likely the staple of your content marketing portfolio, and for good reason.
  • ENGAGE  |  WEDNESDAY, OCTOBER 8, 2014
    [Product] But, What Are You Really Marketing?
    For some products—like lottery tickets—the connection is simple: People want to buy hope, and the lottery serves as the perfect conduit for that. But for other products, it’s not as straightforward. Yet Americans spend about $78 billion annually on lottery tickets. But we keep playing our lucky numbers. Somebody has to win.
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