• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • LEANDATA  |  TUESDAY, FEBRUARY 21, 2017
    [Product] “You Can’t Build a Walled Garden”
    And it’s time vendors begin listening to that message, Sean Zinsmeister said. “I really think that we’re beginning to see a grassroots movement toward a more open way of thinking,” added Zinsmeister, the vice president of product marketing at predictive analytics company Infer. “It’s not necessarily being driven by the vendors. Pass it on.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2017
    [Product] Why You Should Always Have an Active Branded Campaign
    This is a great tactic if you want to highlight a specific product offering or promotion which your non-branded campaigns are having trouble with, due to increased competition and budget. Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. Final Thoughts.
  • VIDYARD  |  TUESDAY, FEBRUARY 21, 2017
    [Product] Forrester Research Predicts Account-Based Everything in 2017
    Technology stacks will also begin to evolve this year, as vendors consolidate and transform their solutions to enable marketing and sales teams to work from one platform rather than assembling a patchwork system of products. According to Forrester Research, a revolution is coming for account-based marketing.
  • INFER  |  TUESDAY, FEBRUARY 21, 2017
    [Product] The Front Lines of Predictive Intelligence
    wasn’t around for the early “fresh-out-of-beta days,” but as a newer team member, it’s quite nice to stand on the shoulders of an amazing product and founders who are true visionaries. This article was originally published on the Hubspot Blog by Infer customer, Nicholas Heim , Director of Inbound Marketing at Hotjar.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2017
    [Product] Buy domain names for all your pages, products, and services
    ” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. The post Buy domain names for all your pages, products, and services appeared first on Biznology. Infomercials and commercials have become smart. Now they all do.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 21, 2017
    [Product] The secrets to great logo design
    The Amazon arrow, the Starbucks siren, the Shell shell — everywhere you look, there’s a logo waiting to catch the eye and say, often without any words, that the brand behind it is prepared to provide exceptional products or services. Consumers flock to businesses they recognize, and an effective logo can build that recognition.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 21, 2017
    [Product] Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card
    Target’s Up & Up line, for example, lists a number of quality products when compared to leading national brands—in fact, one study claimed that its sunscreen performed better than some top brands. Even for name-brand products, listed items can be deceiving—in terms of size, quantity, or both. Make it Easier to Pay.
  • ACT-ON  |  TUESDAY, FEBRUARY 21, 2017
    [Product] 5 Smart Ways to Automate Your Marketing
    And as with all good marketing automation, it’ll be segmented (according to which products the customer has bought) and personalized. Think something like a weekly report that summarizes what users have done with your product over the last week. Need to do more with less? It’s a common challenge for marketers today. How’d he do it?
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2017
    [Product] How to Be Productive After a Long Weekend
    How to Be Productive During a Four-Day Week. Plus, this system helps you avoid multitasking , which is estimated to cost businesses billions of dollars in productivity loss each year. Make sure you’re holding a productive meeting by keeping the meeting short and making sure to recap with follow-up materials via email.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Product] The 21 Best Content Curation Tools
    Sample review:  “A content provider that emphasizes growing revenue and leads with strong, scalable content production. Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Product] Knowledge management in the age of social media
    The companies that have fully adopted this approach have witnessed a jump in productivity, improved workflow, shortened onboarding phase, and better collaboration. Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. People are using it to post and share a variety of content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 20, 2017
    [Product] To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This
    When done correctly, experiences are not only determined based on binary forks in the road, such as whether someone purchased a product or opened a push notification. Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life. Get Better Cross-Channel Orchestration.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Product] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    In fact futurist Kevin Kelly stated in his wonderful book The Inevitable that nearly all innovation going forward means adding artificial intelligence to existing products. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” Big Data won’t be a “thing” very soon. ” No.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Product] How to Become a Household Name
    It’s every brand marketer’s dream for their product, service, or website to become so ubiquitous it replaces the name of the original concept. In this blog post, we’ll dive into the stories of four brands that turned product names into verbs that then replaced the generic terms, along with lessons for marketers on how it was done.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Product] 15 Inspiring Examples of Small Business Branding
    They wanted a way to attract a new audience for their services and products, so they reached out to the folks at Masquespacio Design to create a new brand identity. 15 Examples of Small Business Branding. 1) Elo Soap. The biggest goal was to be different, unique, and eye catching," Karolos said in an interview with The Dieline. EAT MY SHORTS!
  • PUREB2B  |  SUNDAY, FEBRUARY 19, 2017
    [Product] How Personalization Affects Lead Nurturing
    For example, it would be perfectly fine to recommend other gluten-free products to a customer who had bought gluten-free bread. The lead nurturing process walks a prospect through the stages of the sales funnel and continues through the sale. People now expect a level of relevance that goes beyond general interests and target market fit.
  • B2B MARKETING INSIDER  |  SUNDAY, FEBRUARY 19, 2017
    [Product] 6 Things You Really Need to Stop Putting in Your Marketing Resume
    In order to grow your marketing career, it’s not enough to just be able to market a brand or product. You must also be able to market yourself. Given that, it’s incredible how many marketers include commit crucial mistakes or professional faux pas on their resumes that make them look dated or out of touch. […].
  • JUNTA 42  |  SATURDAY, FEBRUARY 18, 2017
    [Product] This Week in Content Marketing: Medium Picked the Wrong Business Model
    As we see it, Snapchat’s next challenge will be to find a product to deliver to the subscriber base it has built. Noting a lack of African American-specific beauty products at the time, Madame Washington (as she had come to be called) created her own line of products that catered to the needs of her under-served clientele.
  • CONTENTLY  |  FRIDAY, FEBRUARY 17, 2017
    [Product] The Rise of Mobile Banking
    Bankers often work on commission, providing an incentive to sell unknowing customers products and services they don’t need. I once made the mistake of visiting a bank to open a new credit card. After a lengthy wait, the banker began by asking about my plans for the weekend and favorite sports teams. Banks are not.”
  • CONTENTLY  |  FRIDAY, FEBRUARY 17, 2017
    [Product] Infographic: How Event Marketing Can Boost Your Content Strategy
    As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize their brands, and create memorable experiences with their audiences. Or maybe your customers love music; you can host a party or festival with exclusive product announcements and giveaways.
  • OPENTOPIC  |  FRIDAY, FEBRUARY 17, 2017
    [Product] Goldman Sachs is using technology to improve M&A deals — but it’s making some bankers ‘uneasy’
    team of 75 programmers, internally referred to as “strats,” has been developing technology to make Goldman’s elite dealmakers more productive. That team within investment banking has. Brands & Marketers
  • VIDYARD  |  FRIDAY, FEBRUARY 17, 2017
    [Product] How to Get Your Sales Team Using — And Loving — Video
    They aren’t high-budget productions either – here’s a screenshot of one our CEO, Michael Litt filmed in one of our meeting rooms: Is there a meeting or weekly update that you can replace with video? With the average business email account receiving over 100 emails per day, anything that gets more responses is a welcome change.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Product] Social Media 101: Managing your social media presence
    It’s also a very affordable way for small businesses to market products. Likes and snaps and tweets…oh my! Managing social media can seem overwhelming at times. How do you know you’re taking all the right steps for your business when it comes to social media management? Don’t panic! LinkedIn. Twitter. YouTube.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Product] Not Your Dad’s Content Marketing Trends—But Maybe Your Great (x5000) Granddad’s
    Producing solid and inviting video messages takes considerable skill and resource allocation —with more companies investing time in recording and production, the bar has been upped. Nailing down marketing trends is targeting something that’s ever-moving. You’re not alone. This Isn’t Your Dad’s Email. As this Inc.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Product] 5 Retail Marketing Trends to Watch in 2017
    Obviously, not every retail marketer can afford to rent out space in SoHo to show off its newest product launch—but the space itself wasn’t the most important thing about Made By Google. These advancements could help speed up product returns, which makes for happier shoppers. Big time. Offline to Online and Back Again.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Product] 9 Marketing Books to Read Before Q1 Ends
    Would like to learn how to leverage the criticism you've received to improve your marketing. 4) Hooked: How to Build Habit-Forming Products , by Nir Eyal. Read This Book If You: Want to learn how to apply the principles of viral and word-of-mouth to your product marketing. Simply put, marketers comprise an impressively busy population.
  • ACT-ON  |  FRIDAY, FEBRUARY 17, 2017
    [Product] Seven Best Practices for Building and Growing a Subscriber List
    related offer is something you give to a customer that relates to a product or service you sell. Building subscriber lists is an essential part of email marketing, but it can be a daunting undertaking. After all, you not only want a lot of email addresses, you want a lot of email addresses that are relevant to your business and your goals.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Product] 7 Core Services Your Agency Needs to Offer in 2017 [Free Guide]
    Inbound marketing and sales continue to have a massive impact on the way busineses market themselves and sell their products. More companies than ever before are opting for agencies that offer a full-funnel range of inbound services. So what specific services does your agency need to offer in 2017 to stay on top of shifting client demands?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 16, 2017
    [Product] Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns
    Security features can limit users to specified subsets of data, such as particular Web sites or product groups. Users can create email messages using a drag-and-drop interface that supports advanced personalization, such as selecting the top products in a customer’s most commonly purchased category. So what fooled me about Zaius?
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Product] 8 Tips for Running Your First Influencer Marketing Campaign
    The question then becomes, how do you use these folks to push your product? They just expect a famous person to endorse their product. That mentality might get you a lot of views, but if you partner with people who aren’t actually interested in your product, then your business won’t benefit. Make inroads.
  • INFLUITIVE B2B  |  THURSDAY, FEBRUARY 16, 2017
    [Product] Infographic: The State of Customer Marketing in 2017
    In the hyper-competitive world of SaaS products, building relationships with your existing customers is just as important as acquiring new ones—if not more so, since your customers can easily jump from one product to the next if they aren’t satisfied.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 16, 2017
    [Product] Promoted Content: 5 Steps to Take Before Launch
    On the flip side, if you’re trying to put qualified leads in the funnel around a specific product, you’ll want to promote more targeted content. Doing this will ensure your content is being served to the most relevant audience for your brand or products and the traffic being brought back to your website is qualified. People share 1.3
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 16, 2017
    [Product] New features not to miss: A/B testing, HTML previewing, and more
    Be sure to check out the Product Updates category to learn more about our newest features and updates. Email Marketing Product Updates email marketing product updateThe latest release from VerticalResponse is live, and you’ll love what we’ve cooked up. Do emojis improve open rates? HTML live editor preview. Folders.
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Product] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    It should, because a lead that’s spent 30 minutes watching your product videos is more valuable than one that’s watched only 30 seconds of your latest video blog. Does it have associated products and features to enable different teams to achieve their own unique goals, as well as easily align on shared goals? Outline Your Needs First.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 16, 2017
    [Product] 11 Tips for Starting a New Sales Role
    Activity is Not Productivity. At first, you won’t know what’s productive and what isn’t. Author: Chris Gillespie So you have a new sales job. The desk is clean, the laptop screen has shiny protective film, and your strategy is a blank slate. Quietly, you resolve to outsell them all. Leverage Your Mentor. Learn the Tribal Stories.
  • ACT-ON  |  THURSDAY, FEBRUARY 16, 2017
    [Product] How to Motivate Customers Across the Entire Buyer’s Journey
    Knowing what motivates your customers can help you craft marketing campaigns and deliver products that they will want to buy. The first phase of the buyer’s journey is discovery – i.e., the moment that customers learn about your product and research more about it. You may even develop new products or services to assist their needs.
  • HUBSPOT  |  THURSDAY, FEBRUARY 16, 2017
    [Product] The State of Video Marketing 2017 [New Data]
    But what really stood out was how these marketers felt their video had helped them achieve key business goals: An almost unanimous 97% said that video had helped them increase user understanding of their product or service. Indeed, video remains a potent way for consumers to find out about new products, too. So, what of consumers?
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Product] The 17 Best Project Management Tools
    Check out these seventeen top project management tools to help keep your digital marketing, product development and other project teams on task, on time, and on budget. 1) JIRA Software. It’s cut down internal emails to nil and has raised our productivity. Effective digital marketing is a team sport. Google Review Count:  317.
  • PUREB2B  |  WEDNESDAY, FEBRUARY 15, 2017
    [Product] Lead Nurturing’s Biggest Challenges
    Armed with this knowledge, your product offer can prove itself to be the best solution for their most pressing issues. Once you’ve segmented your leads and identified those who have expressed interest in your product, don’t leave them hanging. Challenges of Lead Nurturing in Marketing Campaigns. Determining Lead Nurturing Timeframes.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Product] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    These are your “Top 25 Tips” or “10 Reasons Why” ebooks that bring in potentially interested parties who know little to nothing about your product/service offering. 3. Write articles that describe “how-to” topics that are closer to the use-case of your product or service offering. TOP -- Marketing Funnel Stage Engagement Tactics. 1.
  • KAON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Product] Augmented Reality: What Is It and Why Do B2B Marketers Need It?
    B2B marketers can look towards a new kind of immersive technology: augmented reality (AR) to help deliver their stories and demonstrate the outcomes of their products and solution s. In true AR, the product is scaled correctly so that the digital object fits perfectly into the physical space.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 15, 2017
    [Product] See You at the 2017 LIMRA Distribution Conference
    Organizers for this yearly premier event boast it is perfect for anyone with a vested interest in channel growth, productivity and reshaping distribution for success. The latest issues, approaches and trends impacting how the market purchases your products and services. Opportunities ahead. Speakers and Highlights. See you at the show.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Product] How A CMO Uses Storytelling To Engage Audiences
    At Peaksware he is responsible for marketing eight different product lines across three primary markets: strength & conditioning, endurance sports and music education. Olenski: You are responsible for eight different product lines across three primary markets. Jeremy Duerksen is CMO at Peaksware. Want to hear more from Jeremy.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 15, 2017
    [Product] Watch this Video: Volvo’s Live Fully Now
    Blog Marketing Communications Video ProductionEvery so often we come across a really amazing example of video marketing and we just need to share it with you. Volvo’s latest video is one of those. Video Transcript: Hey guys! We just discovered this awesome video from Volvo and we really wanted to share it with you.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 15, 2017
    [Product] What promotional products are on your desk? [survey results]
    When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. Even in today’s highly competitive digital marketing and advertising field, promotional products are still relevant and an effective means of promoting your brand and increasing sales. 89% pen.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Product] 5 Steps to Market to a New Vertical
    How are those customers using your product or service; in other words, is there a product-market fit? Ultimately, your goal should be to establish the total addressable market (TAM), or total available market, which is essentially the revenue opportunity available for your product or service. 2. Healthcare. Higher education.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 15, 2017
    [Product] It’s Time to Stop Marketing to “Millennials”
    My biggest desire is to nurture my family and enjoy my friends, and productivity is my means to that end. “Here we go,” I thought. Another marketing meeting. Our poor director felt so much pressure that his anxiety transferred to the rest of us. The goal was always the same: smarter marketing to millennials. Meeting after meeting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Product] Stop. Look. Listen. It’s time for an influencer marketing campaign
    Alternatively, compensation may take the form of free product or the cache of being associated with a major brand.” Just because Kim Kardashian has millions of Instagram followers doesn’t mean she’s going to sell your product. These are the people who truly love you and can’t enough of your product.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Product] Apply Yourself: 28 Marketing Awards Worth Going For
    The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Product] 4 Ways That Automation Is Transforming Marketing
    If so, you may have bought a product that requires replacement items. At the period of time when a customer would typically need these replacement items, the retailer could present the products. Additionally, the retailer could serve up items that others viewing similar products purchased. More relevant content is provided.
  • 3D2B  |  TUESDAY, FEBRUARY 14, 2017
    [Product] Scaling Inside Sales for New Product Introductions or Market Expansion
    Challenges that are part and parcel of new market expansion and product introductions include executing in-depth market research, filling distribution gaps, honing marketing tactics and building internal resources to support the initiative. Once on board, train your reps about your sales process, products and solutions. Tele-Services
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 14, 2017
    [Product] 30% of Content Marketers Are Motivated by Ranking Higher in Search
    The content formats that are considered most effective for SEO and lead generation goals include research or original data (21 percent), infographics (14 percent), blogs (14 percent) and product reviews (14 percent). This survey of 300 content marketers found that 30 percent create content to rank higher in search engines.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 14, 2017
    [Product] How to evaluate a B2B Inbound Marketing Agency
    KEO Marketing has a team of inbound marketing experts who can help you set up and run a very productive inbound campaign. As you are creating your campaign objectives, think about how you will evaluate the inbound marketing agency. This will help keep your campaigns on track and ensure clear communication between your team and the agency.
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Product] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    This interview was originally published on TechSeen by Sean Zinsmeister , Vice President of Product Marketing at Infer. Sean Zinsmeister, VP, Product Marketing, Infer in an exclusive interview with Techseen discusses the growth of modern sales and marketing technology and how AI is all set to make a mark in 2017 too. What’s your take?
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 14, 2017
    [Product] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    Trying to run account-based marketing campaigns while continuing to plan, target, and report with leads quickly becomes counter-productive. This article is a guest post by Lauren Frye of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? Technical: Planning. Technical: Lead-to-Account Mapping.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 14, 2017
    [Product] Set up your email campaign: VerticalResponse’s new editor makes it easy
    Email Marketing Everything VerticalResponse Product UpdatesOur new email editor gives you more freedom to change the layout and individual design elements of your campaigns. To introduce all of the updates and help you start sending emails today, we’ve created a series of how-to guides. Creating an email list. Quickly add contacts.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 14, 2017
    [Product] Going Global? A Video Marketing Strategy Is Your Key to Success
    It isn’t the cheapest form of content—but as production costs go down, video has some interesting cost advantages that give it a leg up where global marketing is concerned. Thanks to digital advancements taking place all around the world, global strategies are more accessible than ever to enterprise and even mid-level brands.
  • HG DATA  |  TUESDAY, FEBRUARY 14, 2017
    [Product] Marketing’s Evolving Accountability and The Future of Content Analytics
    Marketing is much more than messaging, brand and product evangelism, driving eyeballs, and broadly representing the company to the outside world. If customers are pleased, sales teams thrive, and investors are more inclined to fund product development that can further enhance a company’s capabilities, awareness, and reputation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2017
    [Product] Surprise! It’s not about passion. Five lessons on building a huge personal brand
    Everybody had a purpose besides just selling themselves, or selling a product. By Mark Schaefer. I’m proud to announce the official launch of my sixth (and best) book, KNOWN: The handbook for building and unleashing your personal brand in the digital age. At the end of this post, you can download a chapter for free! In the beginning.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Product] Be Mine: A Brief History of Valentine's Day Marketing
    That was more common in England, however, where the Industrial Revolution began earlier and eventually included the production of “ fancy valentines [that] were extremely expensive to import. ”. The Hershey Chocolate Company is founded, bringing what was previously " a European luxury product " to the U.S. There were cards. Chaucer.
  • ACT-ON  |  TUESDAY, FEBRUARY 14, 2017
    [Product] 10 Tension Deflection Tactics for Stressed-Out Marketers
    Walking is wildly productive. Case in point: Some recent research revealed, “ Little productive work occurs after 50 hours per week.” Namely, And over about 60 hours, your productivity overall will actually decline. Got stress? Lots of it? Boy, are you not alone. Are you stressed enough to need a punching bag? Breathe. Deeply.
  • PUREB2B  |  MONDAY, FEBRUARY 13, 2017
    [Product] The Secret to Crafting an Awesome Sales Pitch
    Much of the shift can be seen in how people are using online technologies to find information about brands, buy products and services, keep up with trends, and connect with people or communities. The glory days of blind pitching are over—paving the way for a new way of doing things in sales and marketing departments everywhere.
  • BIZIBLE  |  MONDAY, FEBRUARY 13, 2017
    [Product] B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics
    One of major benefits of working at Bizible is “dog-fooding” your own product. We get to test new product features each month and it’s like being the test driver for every new Ferrari model. Ok, maybe not exactly, but still rewarding if you love numbers and marketing. How Much Do You Undervalue Marketing? Conclusion.
  • CONTENTLY  |  MONDAY, FEBRUARY 13, 2017
    [Product] 7 Things You Should Know Before Researching Content Marketing Solutions
    Proposals you receive should focus on content production then. Imagine you’re a tailor. One afternoon, someone calls your shop and asks you to make a pair of pants. What kind of pants?” ” you ask. “Oh, just pants,” they say. “How much do pants cost?” Is it for a wedding? They’re not sure. Goals.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 13, 2017
    [Product] Report: More Organizations are Embracing Agile Marketing Strategies
    Agile focuses on improving the speed, productivity, adaptability, and responsiveness of creative work,” said Joe Staples, chief marketing officer at Workfront. A number of companies are turning to agile marketing strategies to resonate with their customers and drive results, according to new research. Reaping the Benefits of Agile Marketing.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Product] The Branding Process for Professional Services Firms
    As professional services brands evolve they sometimes produce new business divisions, spin offs, stand-alone products or sister brands that may or may not have an obvious connection to the parent brand. The branding process is a systematic approach to creating and promoting a firm’s brand. Brand Identity. Brand Tools. Brand Launch. Phase 1.
  • KAPOST  |  MONDAY, FEBRUARY 13, 2017
    [Product] Tips for Using Video to Increase Social Media ROI
    Show how clients get things done with your products and services. When prospects see your product in action, making a difference for a business like theirs, it’s a strong motivator to take a leap and invest more time learning about your brand. Videos are the most engaging content used in modern campaigns. Customer case study.
  • OPENTOPIC  |  MONDAY, FEBRUARY 13, 2017
    [Product] The big debate: Are the ‘4Ps of marketing’ still relevant?
    Some see these fundamental tenets of classical marketing theory – referring to product, price, promotion. The relevance of the ‘4Ps of marketing’ in today’s digital world is a topic that continues to cause much discussion. Should marketers relinquish responsibility or retake control? appeared first on Opentopic.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2017
    [Product] You Can Run But You Can't Hide from the Importance of Data in Modern Marketing
    From content marketing and social advertising optimization to ideas for developing new products, social media marketing will become a more data-driven exercise. Marketing equals data and data equals marketing. These two things go hand in hand as marketing technology becomes a bigger driver in marketing itself. Data-Driven Marketing
  • BIZNOLOGY  |  MONDAY, FEBRUARY 13, 2017
    [Product] 4 tips to improve your YouTube channel
    Videos are meant to set the mood for people to take the next step, which is clicking to learn more about your product. Think about the keywords to use–consider words and phrases that are relevant to your products and your industry. It will be much easier to convert website visitors once they are warmed up to your products.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 13, 2017
    [Product] Spring Cleaning, Marketing Style: How to Conduct Your Next SEO Audit
    You have “proven” formats you never stray from, topics you love, and content production that hums at a consistent, unwavering clip. It’s that wonderful, humbling time of year. But regardless of successes, it’s still a good time to pause and do both a content and an SEO audit. Best Practices and Technical Know-How.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Product] 4 Value Selling Tools to Move Leads Down the Funnel
    Author: David Svigel Buyer behavior has changed; contact with your prospects occurs later in the sales cycle, and your leads come armed with more information than ever before about your products and services. Total Cost of Ownership (TCO) tool allows them to compare your product with a competitor’s. What does this mean for marketing?
  • HUBSPOT  |  MONDAY, FEBRUARY 13, 2017
    [Product] 5 Ways to Say 'No' At Work (Without Feeling Guilty) [Infographic]
    That last one is tricky, and might even conflict with other goals, like getting a raise or being more productive. As it turns out, it is possible to say, "No" in a way that's respectful, productive, and free of guilt. Productivity Professional Development Daily IGSSAre you eating more vegetables? Doing more community service?
  • ACT-ON  |  MONDAY, FEBRUARY 13, 2017
    [Product] Customer Lifecycle Metrics, Part 5: Retention and Expansion
    If they’re extremely satisfied with your products and/or services, they will help spread the word and do some valuable word-of-mouth marketing for you. The research shows that the top performing teams spend more time and resources on building engagement with their existing customers than marketers at average companies. Expansion Metrics.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Product] The 29 Best Social Media Monitoring Tools
    That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Real-time media monitoring for your brand, products, competitors, and/or keywords, across social media and the web. Google Review Count:  345. 10) Attentio.
  • AVITAGE  |  SUNDAY, FEBRUARY 12, 2017
    [Product] Use Knowledge Delivered Strategy to Show Content Value
    This approach to content strategy and planning begins not with the question, “what content do we need to support X initiative”? (A specific campaign, event, product launch, or other tactic.) This is part of a persistent struggle to raise marketing credibility and awareness of its impact in the business. Or does it?
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Product] THE HACKIES: How to use your unique dataset to create valuable content
    When we’ve built up enough trust, prospects have confidence in us and believe that our product will benefit them as promised, and become customers. For many companies, especially those in the martech space, a key product differentiator is a unique approach or a unique perspective on data. Like it? Other Examples. Hackies
  • JUNTA 42  |  SATURDAY, FEBRUARY 11, 2017
    [Product] This Week in Content Marketing: Could Snapchat Be the Next Myspace?
    Robert’s rave No. 2: Robert also came across a Recode article, which looks at how Google has slowly been acquiring bits and pieces of Twitter’s developer products. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. joepulizzi Click To Tweet. Image source.
  • CONTENTLY  |  FRIDAY, FEBRUARY 10, 2017
    [Product] What’s Holding Your Organization Back, and 4 Other Stories You Should Read
    The answer might be surprisingly simple: There’s no one in charge of making sure that actually happens, and as a result, brands struggle to ditch their product-centric ways. Selected by Joe Lazauskas, editor-in-chief. But not today! The New York Times: The Media’s Risky Love Affair With Leaks. But trailers?
  • KAPOST  |  FRIDAY, FEBRUARY 10, 2017
    [Product] How to Write Marketing Content More Efficiently
    At the same time, a simple, consistent format for content development can really help with productivity. Do live or quick post-production of materials, then share a “snippet” to gain attention. What’s an organization to do with new social and information sharing platforms popping up one week to the next?
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2017
    [Product] A Brief History of Snapchat
    We've predicted that competition will continue to grow between Snapchat and other popular social networking apps as all the landscape continues to innovate new products to distinguish from one another. parent to Snapchat and Spectacles , a new sunglasses product that let wearers record Snaps in circular format for 360-degree viewing.
  • ACT-ON  |  FRIDAY, FEBRUARY 10, 2017
    [Product] 7 Steps to Achieving Optimal Sales & Marketing Alignment
    Let’s take a look at the seven essential foundational steps that will help move your teams toward the ultimate goal of working together smoothly, productively … and lucratively. Oil and water. Fire and ice. Cats and dogs. Too often, companies’ sales and marketing teams have a complex, disconnected, and sometimes even contentious relationship.
  • DISCOVERORG  |  FRIDAY, FEBRUARY 10, 2017
    [Product] What Does it Take to Have High Revenue Growth: The Results Are In!
    Smart Selling Tools, Inc., is an analyst and consulting firm that specializes in sales productivity and sales performance improvement through the use of smart sales tools. This piece was originally posted February 6th, 2017 on Smart Selling Tool’s blog and written by its founder Nancy Nardin. Below are highlights from the original article.
  • SNAPAPP  |  THURSDAY, FEBRUARY 9, 2017
    [Product] 14 Things I Learned While Getting Marketing Fit
    Product talks about the roadmap. Yesterday, I had the pleasure of attending my first-ever SnapApp event, our Marketing Fit Workshop in Washington D.C. It was a half-day event, where B2B marketers met, networking, and learning how to create more “fit” marketing through stronger approaches. Our hotel was overbooked. Who am I to argue? Right.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Product] Return on Marketing Investment: A Professional Services Primer
    Online advertising — Online ads can be used to build brand awareness or promote a specific product or service. Professional services marketing used to be a giant black hole — a lot of money got sucked in and no light ever escaped. Sometimes things went well, sometimes not. Fortunately, all that has changed. Sure, there is still uncertainty.
  • COMPUTER MARKET RESEARCH  |  THURSDAY, FEBRUARY 9, 2017
    [Product] 7 Things You Need to Include in Your Sales and Marketing Program
    The end result not only reduces productivity and program ROI, but also weakens the relationship you’ve worked so hard to establish with your channel partner. Each channel program should be tailored around your partners, your products, their competitors, their end customers, and market position. Qualifying Product. Program Rules.
  • BIZIBLE  |  THURSDAY, FEBRUARY 9, 2017
    [Product] Leveraging Unique Data For Powerful Content Marketing
    When we’ve built up enough trust, prospects have confidence in us and believe that our product will benefit them as promised, and become customers. For many companies, especially those in the martech space, a key product differentiator is a unique approach or a unique perspective on data. To figure this out, we look at the data.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 9, 2017
    [Product] The B2B Marketer’s Essential Guide to WeChat Official Accounts
    Through the WeChat Official Account Admin platform, a company can deliver updates to raise brand awareness and promote products and services. The update can be a single post or multiple posts bundled together; it depends on your content production capabilities and marketing needs. just spent the Chinese New Year in China. to 7 a.m.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 9, 2017
    [Product] Interesting content marketing trends to watch for in 2017
    This helps your brand increase its reach and adds substance to your product or service. Strategic content marketing is an integral part of successful businesses, both local and globally. Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. This platform presents a phenomenal boost to businesses of all types.
  • VIDYARD  |  THURSDAY, FEBRUARY 9, 2017
    [Product] How Marketing Can Enable Sales To Use Video
    As a Product Marketing Specialist at Vidyard I know the struggle of sales and marketing alignment first-hand. Begin to source out alternative products that solve for the gaps that have now been revealed for specific content distribution methods. For the majority of businesses I would argue this is in fact a falsehood. Get the Report.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 9, 2017
    [Product] Behind the scenes at VerticalResponse: Designing the new email editor
    We talked to Senior Product Manager Patrick Khajehtoorian to get the lowdown on some of the exciting features and how they were designed. Q: Can you tell us a little about your team and what you do? A: We have about 15 developers, and we build features for email. Email Marketing Product Updates email email marketing product product update
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Product] 5 Ways to Find Marketing Inspiration in Your Daily Life
    Since you usually watch commercials on your couch at home (hopefully with chocolate chip cookies in hand), the music, lighting, actors, script, and product need to accomplish one main objective: be memorable. Author: Mike Madden You’ve been putting it off for long enough. That email won’t right itself. Nor will that landing page or banner ad.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 9, 2017
    [Product] Why content is your enemy and experiences are your friend
    “We want people to know our product by touch,” they said. Isadora Becker as Marge Simpson. By Mark Schaefer. recently had an interesting conversation with my friend Jeremy Floyd , the CEO of FinWorx , and he made a provocative comment. “When we create material for our customers, we never call it content,” he said.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Product] How Experiential Marketing Works: 7 Enlightening Tips
    Like 360° video, it allows users to become immersed in something beyond their current surroundings -- like an experience that your product or service provides. That approach creates excellent opportunities to create experiences with local businesses, especially those whose products or services complement yours. What makes a good story?
  • CHIEFMARTECH  |  THURSDAY, FEBRUARY 9, 2017
    [Product] Blockchain-based digital tokens: the new brand logo?
    ” Taking Balaji’s observation one step farther, it’s possible to imagine a protocol that only allows for the buying and selling of 100% vegan items, or products made by Wiccans, or certified DIYers. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OpenBazaar.
  • AVITAGE  |  THURSDAY, FEBRUARY 9, 2017
    [Product] Knowledge Delivered
    Asking Better Questions Our clients must improve their sales and marketing performance and productivity in order to achieve top business results. Our theme this year is Knowledge Delivered. We are all knowledge workers. Knowledge is actionable information. This makes knowledge and content strategic imperatives for any business. To […].
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 9, 2017
    [Product] Five Strategies for Improving Customer Experience
    Whether you have a physical location or an online store, how do you present your products to your customers? One of the biggest pitfalls for marketers is assuming clients are after the cheapest product available—so they cater to that level. With this in mind, price your products so that the perceived value is high.
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