• ENGAGE  |  FRIDAY, NOVEMBER 21, 2014
    [Product] Content Marketer: Meet the Speechwriter
    For executive communication pros, it’s a subtle change, from seeing thought leadership as a way to burnish the brand and influence public policy to seeing thought leadership as a way to reposition the company in the marketplace and make it easier to sell more products. Don’t feel bad. The speechwriter probably doesn’t know about you, either.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Product] It’s the Little Things: How HubSpot Writes Microcopy
    Every time I read microcopy that shows personality, it reminds me there are real humans behind a website''s or product''s design. Snippets of text like these are called microcopy, which refers to the letters, words, phrases, or sentences in a software product or on a website that help instruct and guide the user. Getting Inspiration.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Product] 4 Attributes of Your Next Content Marketing Superstar
    superstar content marketer should have a strategy consisting of goals for their content production, including: ?increasing educating the audience on product benefits or the industry. ?improving 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. IDC, Kenan Systems, Prospero (mZinga) and Millipore).
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Product] Moneyball for Sales & Marketing
    geographies, for different products, in various verticals, so you can pull together the best closing content. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Product] Improving ROI with Marketing Optimization
    Expand this scenario to one with 50 products, eight. products that use simplistic rank-ordering. and Product Marketing Division at SAS. industry leaders, customers, alliances, sales, marketing and product teams to establish. product or service names are registered trademarks or trademarks of SAS Institute Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Product] Start engaging from the first click in the Customer Journey
    products and services to meet their needs. This may have nothing to do with the quality of our products/services, the competitive environment, changing. For example, it stands to reason that if we provide products for young women, we’ll know them through early. product. question or a product image. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Product] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. is a true insider -- the person behind a product or. Every time an executive presents at a conference, a thought-leader gives a lecture, a product manager gives a. to buyers as they consider your product.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Product] Closing the Loop on Social Leads
    Did they buy the product you posted on. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Product] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Product] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Product] 6 Ways To Get Busy People To Answer Your Emails
    By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Product] A Step-by-Step Guide to LinkedIn's New Company Pages
    For companies, this means a more powerful way to build relationships with your target audience on LinkedIn,” said Mike Grishaver from LinkedIn's Product Management team. How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Product] Mobile Is The New Face Of Engagement
    CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products
  • ENGAGE  |  THURSDAY, NOVEMBER 20, 2014
    [Product] What Is Content Strategy, Really?
    We don’t approach strategy from a traditional product or service perspective like, “How do we position this product with our target market to sell more?” 'Not long ago, we received a call from a very nice communications manager at a Fortune 500 company. She needed help with content strategy. Got it. Except, not really. Let me explain.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 20, 2014
    [Product] Should CTR be a Key Performance Indicator for B2B Advertisers?
    Look at individual placements on a case by case basis – a certain CTR might seem low, but the ads may be buried in the bottom of the page or the site may have a niche audience that doesn’t fit your product. 'Click-through rate  (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 20, 2014
    [Product] Let the market view in
    Whatever the root cause, the consequences of making decisions without true market based facts can be quite dramatic, leading to unrealized sales, campaigns that fall flat and products that fail to excite those they are intended for. 'There have always been marketers who rely on subjective data and unsubstantiated hypotheses. Like this post?
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 20, 2014
    [Product] 9 Must-Attend Retail Trade Shows for 2015
    From the fabric to the finished product, the hottest brands to the top designers, and the tastemakers to the power buyers, if it’s fashion, you’ll find it at MAGIC.” What they don’t realize, however, is that it actually costs them more by not attending. CES International January 6-9, 2015 Las Vegas, NV.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Product] 7 Questions to Ask Before Creating a Video Campaign
    Do you want to promote a product or service to help educate your customers? In fact,   researchers found that adult consumers watch instructional videos the most , followed by product/service videos, then humorous videos. If your company has its own video production department, it doesn’t necessarily mean you’re in the clear.
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 20, 2014
    [Product] Fabtech Expo Recap
    Workshops for Warriors is a wonderful organization that I had the pleasure of writing about last year in Production Machining magazine. The company has pledged to buy $250 billion of products made in the USA over ten years to encourage the creation of U.S. 'Rachel Kerstetter, PR Engineer, Sonnhalter. manufacturing employers need.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Product] A Beginner's Guide to Retargeting Campaigns
    Awareness campaigns are useful when you want to re-engage website visitors and tell them about relevant products, features, or announcements. For example, you might use retargeting to send a list of contacts that have downloaded an ebook to sign up for a free trial of your product. People pop over to your website then leave. Awareness.
  • ANNUITAS  |  THURSDAY, NOVEMBER 20, 2014
    [Product] Why Don’t We Market To Our Customers?
    In one recent meeting I had, one of the operations folks said, “Let’s just hope a customer does not ask one of our reps what products they own, because we could not tell them.”. '* This post first ran in July 2014. With end of year around the corner, don’t forget about your customers. Lack of Data Governance. Lack of Analytics.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 20, 2014
    [Product] 10 Keys for Starting a B2B LinkedIn Group to Generate Leads
    Start with your Product or Service in Mind. The first thing you need to do is create a group that is connected to your product or service. This may be related to the product category or your specific industry, but general enough that the right people will find the group relevant and interesting. Never Mention the Product.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Product] 8 Budget Templates to Manage Your Marketing Spend [Free Download]
    Product Marketing. 'The new year is right around the corner -- and, unfortunately, it doesn’t look like an autonomous marketing budget robot has been invented yet in time to take care of your annual budget planning. But fear not! The bundle includes budget templates for the following areas: Events. Branding & Creative. Content.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 19, 2014
    [Product] 7 Critical Components of Believable Testimonial Videos
    Where you work is sweet and the product or service you sell is stellar. Nobody cares about the features of your product. You can create that goldmine in post-production. In post-production, make sure to share the screen with a variety of footage to provide visual stimulation. 'What you do is pretty awesome. Fart to Start.
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Product] Consumer Brand Manufacturing Spotlight: Shinola Shines in E-Commerce
    'Last month, Shinola, maker of various Detroit-built items like bikes, watches and leather goods, responded to growing international demand by launching a European e-commerce site in order to provide consumers “direct access to all of its products,” in the words of CEO Steve Bock. Grade: A-. Grade: A.  This one succeeds wildly.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Product] How to Do Competitive Analysis in a Crowded Industry
    Often these are by product or service names (for example “car insurance”) as well as general industry searches (“insurance companies”). You can survey your customers to find out which competitors were included in their review. Chances are that the top search performers are getting most of the market share.
  • CRIMSON MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Product] Infographic: Mobile Market Domination and How to Adapt
    He is based in Southern California, and is also versed in social media, video production, viral marketing, computer networking and cloud technologies. 'Technology is undergoing a major shift. Smartphones and tablets—or, collectively, mobile devices—are now dominant, and only increasing in importance. Home computers are practically irrelevant.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Product] 5 Tips for Crafting Provocative E-Mails That Work!
    What about this one, “We’ve just released our latest version of PRODUCT XYZ, and are so excited about improvements in reliability and performance.“ Glad to see you’re exctied about your own company and products, but frankly, I don’t care. Prospects don’t buy your product, they buy a solution to a priority issue. Delete. Delete.
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Product] Creating Sales Funnel Content for Manufacturing Marketing
    Give helpful overviews of the problems your products solve without overtly promoting what you sell. So, fully fleshed out product and company pages that highlight your stories and your values will accomplish this. Technical information that stresses the details and advantages of the products your company offers is also necessary.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Product] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
    For example, create a gift guide full of fun products that your company sells, offer how-to articles about the perfect holiday meal and share local charitable events with your audience. Customers will reach out to you via social media for information about exchange policies, store hours and product questions. 'Brace yourself.
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Product] 4 Things E-Commerce Marketers Need to Keep in Mind About Cyber Monday
    Prevent Shopping Cart Abandonment: Help Shoppers Through the Checkout Process The last thing e-commerce sites want Cyber Monday shoppers to do is load their shopping cart full of products…and then abandon the cart. But with all the flurry around Black Friday, Cyber Monday often slips through the cracks. over 2012 in 2013. million (Adobe).
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Product] Last Minute Lifts – How to Increase Traffic on Black Friday
    day of frenzied shopping and consuming is likely to produce a few angry tweets, product unavailability, or lack of inventory, from you or your competitors. 'Author: Phillip Chen You’ve most likely been working all year to prepare for Black Friday, with fingers crossed that it will all pay off. Be Socially Prepared. Set Up Triggered Campaigns.
  • CMO ESSENTIALS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Product] Planning for 2015: Stop Making Stuff to Make Stuff
    Do I have the right mix of status-quo-loosening content and product content? 'You know, for marketers, this is a really relaxing time of year, what with the upcoming holidays, temperatures dropping, and year-end revenue numbers to hit. Oh, and all that measurement we need to wrap up to show off our good work in 2014. How does the song go?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Product] Manufacturers: Contractors are expecting more from you. Are you delivering?
    HVACRBusiness recently released a new research study, “HVACR Contractors: Trends in the Adoption of Products/Systems & Management Approaches,” ( for a free copy of executive summary click here ), that highlights new trends on their involvement with manufacturers. Make more objective decisions about products/systems/brands.  .
  • WRITTENT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Product] 22 Must Know SEO Writing Tips for Higher Rankings
    Online tools can help with everything from keyword research and productivity to grammar and writer’s block. 'Image source. SEO writing tips in 2014? With all that has happened in search in recent years, do we really even need them? The answer is yes. Don’t worry, no keyword spamming or black hat tactics. Plan ahead. Find great keywords.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Product] Image Recognition technology is a goldmine for marketers
    People can upload pictures of themselves with the product in a store, then share using a hashtag or mentioning the brand on various social networks. For marketers who manage to avoid coming across as creepy, this data goldmine can help to inform product development, channel selection, content marketing, mobile behavior, and more.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Product] Email Metrics that Matter: Key Data for the Holiday Season
    Depending on your target audience, product, and email type, mobile email will account for 15 to 70% of your email opens , says EmailMonday.com. 'As an email marketer in this day and age, you constantly face a barrage of data, metrics, and numbers for analyzing just how well your email campaigns are going. Focus on email opens and clicks.
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 19, 2014
    [Product] Has technology made marketing easier and better, or just faster?
    Before the digital revolution, marketing existed through a limited number of mainly mass-market, non-interactive channels (outdoor and TV to name two) – meaning marketers were able to tell their customers about a product – but not really hear what they thought about it in return. 'Technology and data allow us to get our marketing right.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Product] New Interactive Marketing Tool Platform to Better Articulate and Quantify Value to Prospects
    It is now vital for sales and marketing to evolve each unique prospect engagement from one-way product-pitches to personalized value-focused engagements, and tools like ValueStory can help sellers and marketers do just that." According to SiriusDecisions, the average B2B buyer receives 32% more marketing campaigns than just 2 years ago.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Product] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    'By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision. So what are these insights?
  • ANNUITAS  |  TUESDAY, NOVEMBER 18, 2014
    [Product] 3 Key Elements to an Effective Demand Generation Strategy Kick-Off
    Product management, customer experience? 'The time has finally come. You’ve convinced your key stakeholders your company needs a Demand Generation Transformation. It’s time to kick it off. Now the fun part begins, but if you don’t have the right line-up, it could delay or derail all your hard work up to this point.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Product] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    see a lot of SaaS blogs that only feature their product. Who knows - they could become evangelists for your product. 'I follow a few key topics on Quora , and I try to answer a question over there at least once a week. But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 18, 2014
    [Product] This is the week that was: The science of Christmas charm
    There are a lot of things that are ridiculous about The Apprentice , but the thing that stands tall above them all are the ‘focus groups’ they use each week – asking a very particular group of people, out of context about some baffling product they have made the day before. 'The one and only b2b round up. Opinion of the week. Have a read.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 18, 2014
    [Product] 5 Terrific Tips for Stellar Holiday Service on Social Media
    Give support During the holidays, customers may have questions about how your product works or need troubleshooting tips. 'Social media has been a game changer for the holiday shopping season. Once upon a time, gift inspiration came from catalogs, and customer inquiries were handled in-store or on the phone. You do so with tact.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Product] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    Say that three individuals from Company X have visited your site in the last week, specifically checking out Product Z’s page. For example, if you discover that decision-makers from target company X tend to compare product pricing and read vendor reviews on certain sites, you may want to run an ad on that review site.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Product] Perfecting the Art & Science of Engagement Marketing at Panasonic
    Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. We have about 464 products, are constantly innovating, and need to be marketed in Europe. A: How do you measure your success?
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Product] Use Content Marketing to Tell Your Story, Not Sell Your Story
    Incorporate your testimonials throughout your website, directly next to the products and services they are certifying. 'Last week we joined Digital Megaphone’s Social Media Masters Summit to learn some cutting edge strategies from top brand marketers. After all, according to Crestodina, “Traffic x Conversions = Success” in content marketing.
  • ENGAGE  |  TUESDAY, NOVEMBER 18, 2014
    [Product] What Can a Man in Just a Towel Teach you About Audience Insights?
    The Old Spice spots were based on the data point (observation) that women influence a man’s choice in household hygiene products. What was new was the idea to market male hygiene products directly to women , with a masculine appeal. But what made him run out into the streets yelling “Eureka!” So what was going on?
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Product] Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss
    Oftentimes that is more important than having every last feature and whiz-bang capability that may be in the product. And to be successful, we don’t necessarily have to use all the features of a product. And often we’re going to end up using the product in some other way that we hadn’t anticipated. Thank you.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Product] 8 Ways to Get More Value from Your Next Trade Show
    Trade shows don’t have to be about sore feet or putting on exhausting productions. 'Trade shows can be valuable investments that get your brand in front of hundreds – and sometimes thousands – of prospects. However, without the right strategy, these events can be a waste of time, money, energy and patience. Pick a target.
  • VIDYARD  |  MONDAY, NOVEMBER 17, 2014
    [Product] Move Prospects Through the Buying Process with Video
    This will set the tone of the video and smoothness of its production. After determining the message and purpose of your video, you can then decide on the production style: talking head, animated/3D, or an alternative. Diversifying your Video Output. The flexibility of video is truly unrivalled. Think Outside the Player.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Product] 4 Creative Ways to Make Your Website More Personalized
    It''s made it easier and easier for companies to personalize their products, services, and marketing to individuals -- but it''s also risen consumer expectations. The second is Independent Contractor Isabella who is consistently monitoring time to ensure she is as productive as possible, and she appropriate stays within her project limits.
  • FATHOM  |  MONDAY, NOVEMBER 17, 2014
    [Product] Social is Your New Best Friend
    'It’s pretty rare that a person can say they’ve had all good experiences with every brand or product they’ve tried. What if that was your brand or product and that customer is now spouting awful reviews about how much you suck? Don’t overlook how important client relationships can be, even if your product is amazing.
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 17, 2014
    [Product] How to Achieve the Right Blend of Art and Science for Marketing
    Transforming your company’s products and services into a compelling story that resonates with current and prospective buyers takes creativity.   This includes understanding behaviors such as why and how customers buy; select products, services and companies; and remain loyal or decide to defect.  And if so, how do we “right the boat?”.
  • SAZBEAN  |  MONDAY, NOVEMBER 17, 2014
    [Product] Leveraging LinkedIn for Business
    Creating a LinkedIn page for your business allows you to tap into that population, allowing you to target engagement with people who may be better connected within your community and also may have a little more to spend on your service or product. 'With each social media site comes its own set of advantages, characteristics, and user base.
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 17, 2014
    [Product] 5 Pieces of Advice for Entrepreneurs…by Entrepreneurs
    But it was Katris’s team’s response time and willingness to immediately answer queries that set Built In apart and persuaded users to continue working with them until the finished product was polished and worthy of its customers. 'We’ve written before about the uniquely supportive startup culture that Chicago is fast becoming known for.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 17, 2014
    [Product] Put a Little Personality into Selling
    for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. 'Put a Little Personality into Selling. The Director is to the point, and focused on the job. Relationships are not important. Briefly cover main benefits and isolate dollar-related topics or verifiable benefits.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 17, 2014
    [Product] Your December Holiday Marketing Checklist
    Focus on Product and Service Highlights Use the second week of December to continue focusing on product or service highlights and specials for holiday shoppers in your email communications and social media posts. 'December is right around the corner – is your marketing plan intact? Week 1: Nov. 30 – Dec. Not so much.”
  • BIZNOLOGY  |  MONDAY, NOVEMBER 17, 2014
    [Product] 3 Big trends converging for big branding opportunities
    This growing impact presents a unique opportunity for brands to develop new, credible, social purpose initiatives that will attract Millennials to new jobs, buy their products/services, increase their full engagement and encourage brand loyalty. One of their most important values is social responsibility. maximize shareholder wealth).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Product] Tips to Manage the Marketer's Personalisation Dilemma
    Use mass customisation if your audience is broad, if you’re selling products and services with mass appeal, or if your profit-per-sale is low. Use extreme personalisation if you’re marketing a high-value product or service to a relatively small and targeted audience. 'Personalisation isn’t all-or-nothing.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 17, 2014
    [Product] The 3 Most Important Content Marketing Questions CEOs Should Ask
    And for the remaining 20% when you talk about your company, focus on benefits to the customer rather than your product features. The people in your C-Suite may be afraid to tell you this, but your customers don’t care about your company and its products. These three questions will have the greatest impact. What is the content’s focus?
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 17, 2014
    [Product] Eight Rules for Lead Generation Events
    The product they were showing off was of only marginal interest to me, and of no interest to most of the other people they invited from my company. 'Here is what I found while I was tidying up my Evernote the other day: I feel a cold darkness about to descend. Rule 1: Use an experienced event manager. Rule 2: Go look at your venue. In person. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 17, 2014
    [Product] Five 2015 digital marketing trends for your consideration
    But the progress seems to have stalled, at least with the most visible product, Google Glass. Developers and early Glass users are losing interest in the much-hyped, $1,500 test version of the product. But the progress seems to have stalled, at least with the most visible product, Google Glass. 3) Social media consolidation.
  • WRITTENT  |  SUNDAY, NOVEMBER 16, 2014
    [Product] 7 Ways to Spot Epic Copywriters for Your Site
    If the writer can’t sell his own product, he won’t sell yours. 'Need some web content for a landing page? No problem, hire a copywriter. But when you’ve invested heavily in your website and need compelling copy that effectively generates sales, leads, and conversions, what you need is an epic copywriter. Here’s how you spot the pros….
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, NOVEMBER 16, 2014
    [Product] Hushly Helps Marketers Connect With Anonymous Web Site Visitors
    Since then, he’s been gnawing at the bone of anonymous business leads, suspecting that there’s some way to gain value from people who are interested in a product but haven’t identified themselves to vendors. Rego has shown me a couple of approaches over the past few years, none of which quite worked out.
  • THE B2B RESEARCH BLOG  |  SUNDAY, NOVEMBER 16, 2014
    [Product] B2B market research – 10 unique features
    This means that any research should explore all views and do so in a way which allows different ‘types’ to be analysed in isolation, e.g. users of the product, financial decision makers. In B2B markets products tend to be complex and respondents are often expert in their field. 'Is B2B market research really that different from B2C? 
  • SYNECORE  |  SATURDAY, NOVEMBER 15, 2014
    [Product] Marketing Students: Education vs. Application
    Product Life Cycle. 'Not many things frustrate me more than the current curriculum taught to marketing students around the nation. There is a substantial barrier between the general marketing knowledge being taught to students and the applicable marketing involvement they should be experiencing as they develop skills for marketing careers.
  • HUBSPOT  |  SATURDAY, NOVEMBER 15, 2014
    [Product] How to Train Your Brain to Learn Faster
    Much of sales today hinges on deep understanding of prospects’ industries and problems, and positioning your product or service around personal expertise and insight can do a lot to differentiate you to buyers. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. 1) Chunking.
  • FATHOM  |  FRIDAY, NOVEMBER 14, 2014
    [Product] Consumer Brand Manufacturer Spotlight: Jimmy Choo
    In addition to completely retooling its e-commerce platform, the company will also invest in a resource planning system from SAP, a product life cycle management system, and a new warehouse. Start by examining your own platform, supply chain and understanding of product life cycles. Photo courtesy of Martin Benavides via Flickr.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 14, 2014
    [Product] Spinning stories for superior sales
    Storytelling isn’t going to be about listing your products features, or even its direct benefits. It’s going to be about the effect your product or service has on your target audience’s lives, whether personal or professional. So think about your products in the larger context of your customers’ hopes and dreams. Like this post?
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 14, 2014
    [Product] 3 Easy, Last-Minute Black Friday Ideas You Can Use
    “Definitely create content that highlights what kind of deals or cool products you have for Black Friday.” Pick five of your products and create the equivalent of a digital sales flyer, showcasing each of the products and its price. 'The holidays are a busy time for every small business. Gifts for him.
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 14, 2014
    [Product] Three Reasons Marketers Should Be Thankful for Sales People – Even the Cranky Ones
    When we build products , we think we know how our customers are going to use the solution. Customers interact with our products in ways we never imagined.  Have you ever been in an executive planning session when sales managers have explained that they might miss goal because there weren’t enough leads? August, 2014. July, 2014.
  • REVENUE JOURNAL  |  FRIDAY, NOVEMBER 14, 2014
    [Product] How to avoid the most common business failure
    But if your product is not what the market wants, no amount of persistence will move the revenue needle. Persistence only pays off if it is combined with a market-pleasing product or service. Because of some earlier discussions, I had a feeling I knew where he was going. At this stage, the owner is open to new ideas and approaches.
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 14, 2014
    [Product] Feature Friday: Ifbyphone’s Support Community!
    There’s a section for specific categories based on applications that allows you to ask questions and post ideas about product enhancements. 'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). After all, we strive to be the easiest company you’ll work with! Have another idea for a video?
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Product] 9 Real-Life Conversion Rate Optimization Tests to Try Yourself
    5) Removing social media share buttons from a product page increased clicks by 11.9%. They wanted to get more people to click "Add to the Cart" on their product pages and wondered if removing share buttons would help increase conversion rates. 9) Removing product feature details increased Chrome extension installs by 28%.
  • THE POINT  |  FRIDAY, NOVEMBER 14, 2014
    [Product] Report: Trade Shows Generate Highest Quantity & Quality of Leads
    Taken at face value, however, this implies that product companies should never engage in content marketing, or do anything other than offer prospects the opportunity to demo the product. Sure, demos attract more qualified leads, because prospects who want to view the product are inevitably further along in the sales process.
  • FATHOM  |  FRIDAY, NOVEMBER 14, 2014
    [Product] How to Implement the Education Video Marketing Your School Needs
    Products like YouVisit.com and CampusTours.com take it a step further by helping you create interactive multimedia campus tours and maps for prospective students and parents to explore. 'As the daily time spent watching television in the U.S. In case I haven’t convinced you yet, over 6 billion hours of video are currently watched each month.
  • WRITTENT  |  FRIDAY, NOVEMBER 14, 2014
    [Product] What’s Missing in Your Content Strategy? 10 Things!
    It keeps you organized and productive.  'There’s nothing simple about creating a content strategy. Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Only  44% of marketers have bothered to document their publishing strategy. Audit & Maintenance.
  • ENGAGE  |  FRIDAY, NOVEMBER 14, 2014
    [Product] How to Market Healthcare Affiliations, Partnerships and Mergers
    The University of Maryland Medical System is a recent product of a successful hospital merger. 'It’s no surprise that in the ever-changing landscape of healthcare, hospitals are coming together more than ever before. But marketing through these instances of great change can be challenging. Clearly communicate to all parties.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 14, 2014
    [Product] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
    So if you spend all your time on social media shouting about how great your products and services are, you’ll alienate people pretty quickly. Pinterest page with a few product photos from last year’s catalog. 'Email and social media can be a powerful combination. Start with the Basics. But what kind of links? They’re sharing.
  • VIRALLY BLOG  |  THURSDAY, NOVEMBER 13, 2014
    [Product] What does my little pony have to do with marketing
    Looking at the example of Hasbro and their product range My Little Pony, it was not until the relaunch of the both the toys and the movie that they uncovered the unlikely audience of males aged 13-35. The Hasbro story is one of many where brands find out about audiences using there products and services in ways they could not have imagined.
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Product] Is Content Marketing Still Worth It?
    Yet, great results come from good content marketers, with the right skills, products, and content. “It’s 'A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. Source: VentureBeat.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, NOVEMBER 13, 2014
    [Product] The Fat Pipeline
    Sales Intelligence Sales Management sale efficiency sales automation Sales Cycles Sales Data Sales Pipeline sales productivity 'Note: Today’s guest post is another in a series provide […]. Data Funnel Sales 2.0
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 13, 2014
    [Product] 20 Tools We are Thankful for as B2B Online Marketers
    Toodledo is a digital productivity and organizational tool that allows users to store notes, lists, and outlines in one spot. Running securely in the background on your computer or mobile device, RescueTime lets uses track time spent on applications and websites, painting a clear picture of daily productivity and time usage. Enjoy!
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 13, 2014
    [Product] 2014 Holiday Sales and Trends – Will This Year Be Merry & Bright?
    68% of holiday shoppers say they are likely to participate in “showrooming” – going into a physical store to see a product and then searching online for a better price and making their purchase online, which is up from 63 percent in 2013. to $616.9 billion – Higher than 2013′s 3.1% increase. trillion.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 13, 2014
    [Product] Information overload: beyond better filters
    'Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” ” The problem of having more information around than what we can possibly process has been with us since ancient times. This is what has changed, not just the filtering. Like this post?
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 13, 2014
    [Product] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
    It must be part of an eco-system that delivers the right product at the right price at the right time. 'Recently, a Harvard Business Review article suggested that the downfall of Tesco, a UK based grocery giant, was in part due to an overreliance on data-driven marketing practices. To be blunt, this idea is just wrong. annually. could not.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Product] One Simple Secret for Getting Your First 100 Trial Customers
    You are finalizing the details of your products and services, and you’re even getting pretty good traffic to your website through your online marketing , SEO and advertising efforts. By using landing pages, visitors avoid long, difficult to comprehend, pages, instead they see a compact explanation of your product or offer. Retarget.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 13, 2014
    [Product] 9 Steps to Highly Productive B2B Lead Generation
    Before you approach your target market you need to wrap your mind around exactly what makes your product, service, or solution different than competitors’ offerings. The ability of one of your products and/or solutions to solve their problem. 78% of B2B marketers say lead generation is their biggest challenge. Create a Strategy.
  • HUBSPOT  |  THURSDAY, NOVEMBER 13, 2014
    [Product] Setting Goals: Should You Even Bother?
    When in teams, people think they can get away with not pulling their weight, because their team mates’ productivity will compensate for it. 'I''m a big planner. like to think of all the things I want to do -- this month, this year, eventually -- and figure out how to make them happen. " You''re right -- it wasn''t. Fair enough.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 13, 2014
    [Product] Understanding Cookies Part 2: A Guide for Marketers
    They often appreciate the reminder that they never actually bought the item they looked at, and they enjoy getting discounts on products they’ve considering buying. 'Digital marketers are also online consumers, and most of us understand how cookies work. Or at least, we know that they work , without worrying too much about the how.)
  • VIDYARD  |  WEDNESDAY, NOVEMBER 12, 2014
    [Product] Good Idea? Making Informed Content Decisions with Video Data
    Before you toss that video and crush your video production dreams, there’s still hope! 'Attention spans are getting … hey, you! Back here! Focus. We were saying attention spans are getting shorter. We’ve all noticed. And yeah sure, using video in your content plan can help you combat the gold-fish age of attention spans.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Product] Consumers Go Mobile for the Holidays
    of respondents report using digital channels to research and/or shop for holiday products and gifts; among these, nearly three-quarters (77.4%) will end up making a holiday purchase online. Let’s dig in…. Most Shoppers Digital; Desktop Usage Down, Mobile Usage Up. In fact, fully 85.7% But are they going mobile? The answer is a resounding yes.
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, NOVEMBER 12, 2014
    [Product] Simplifying Web Writing With Content Inventories
    Even before you’ve developed a new site map/architecture for your new site, chances are you know the general topic areas you’ll need to write about: your products, your services, some company background, your team members… You might even get more ambitious, acknowledging a need for case studies, informative white papers, etc. meeting notes?).
  • ENGAGE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Product] Why the Art of Journalism Is All About Science
    But many of the journalists I’ve known over the years got into the business to avoid math (not necessarily as their main motivation, but at least as a convenient by-product). 'Imagine your smartphone after a vacation:  filled to the brim with photos and stuffed with a collection of music files that would make a small radio station jealous. Now
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Product] Optimize Your Email Performance with A/B Testing
    By A/B testing your email with different times of the day, you can find the optimal time to inform your recipients about an upcoming trade show or a new product. 'Most marketers are accustomed to the ritual of the A/B test. So much of today’s marketing is driven by data that there’s almost nothing that goes untested. Call to Action. Images.
  • AVITAGE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Product] Conversation Support Competency for Content Strategy
    '  Content Header Target Audiences:  VP of Marketing / CMO VP Sales Product Marketing Sales Enablement  Purpose:  Introduce a new perspective and suggested approach to improve customer conversations and content, as well as the productivity, effectiveness and efficiency of marketing, sales and content development teams. “Personas!
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Product] The 15 Best LinkedIn Pulse Articles On Marketing
    And no business is too small to succeed if it has innovative products and a strong focus on customers. This article is one of the best on the list and covers the pros and cons of Steve’s hotly debated idea that you cannot create great products by focus groups. started publishing on Slideshare in July of 2010. Because Software.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 12, 2014
    [Product] Raise Prices for B2B Sales Without Losing Your Regular Customers
    'Sales Prospecting Perspectives is pleased to bring you a guest blog from Colleen Francis, After three years of selling products and services at the same prices, your company decides a change is in order. It’s time to make a few price increases to better reflect the current market and rising costs.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Product] 10 Examples of Highly Effective Welcome Emails
    Shine the spotlight on your product or service with eye-catching images As you welcome your new contacts, it’s okay to put your product or service front and center. After all, your new subscriber asked to learn more about your business or product by subscribing. These emails come from businesses big and small.
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