• HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Product] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    Landing pages and product pages target this kind of search. In fact, unless you have a really, really niche product, complete SERP domination is impossible. You need to be using markup if you want to land a spot on the product carousels, produce price displays, or feature other KG information. 'Though Google gets roughly 3.5
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Product] How To Use Social Media for Recruiting Young Talent
    With LinkedIn’s new Showcase Pages, you can now highlight products and services that are most important to your business and create a following for not only your brand but individual products as well. 'A position has opened up, and you are now on the hunt to find the perfect person to fill this new opportunity. Do they exist?
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Product] E-Commerce Calls-To-Action
    We want the consumer to read the product descriptions, learn more about the merchandise or service, and ultimately be so convinced that it is exactly what they have been looking for they take the plunge right then and there. This gives access to potential customers to entice with discounts or notices about the newest products or services.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Product] 72% of People Who Complain on Twitter Expect a Response Within an Hour
    21% wouldn''t recommend the company''s products/services. 34% of people buy more of the company''s products. 'Turns out people have some pretty high standards when it comes to Twitter response time. Especially when they''ve got a bone to pick with your brand. Impatient little bunch, eh? Still, this is fascinating data. Tweet This ).
  • BIZNOLOGY  |  WEDNESDAY, JULY 23, 2014
    [Product] Fresh Insights in Selling to SMBs
    These buyers trust their peers more than any other information source, across the spectrum from awareness, to researching product details, to the buying decision. They still rely on trade shows and events for product information–second only to peers and colleagues. SMB is where there’s enough volume to do plenty of testing.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 23, 2014
    [Product] 4 Picture-Perfect Photo Editing Tools
    We asked Tom Clarke , a commercial product photographer, to help us come up with a list of picture-perfect photo editing tools. 'Nothing makes an email, social or blog post, or any marketing materials pop like a picture. To promote your business, you want images that stand out. You want pizzazz. Paint.NET. PhoXo. Photoshop Elements. Exposure.
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Product] 9 Pillars for a Killer Content Marketing Strategy
    To expand the reach of your products or services, the content you deploy must be interesting and relevant. For example, if you sell a culinary product, the content could reflect the many meals that could be prepared using it. Everything from the quality of your products to the production of your content should be reliable.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 23, 2014
    [Product] B-to-B Marketers: Are You Utilizing SlideShare?
    New products with features and benefits. 'When we think of utilizing social media in the marketing mix,  SlideShare is probably the most overlooked and underutilized tool. There are over 60 million unique visitors a month to SlideShare sites with over 215 million page views. General positioning   Power Point on what makes you different.
  • NUSPARK  |  WEDNESDAY, JULY 23, 2014
    [Product] The benefits of outsourcing telemarketing as part of your demand gen program
    'A Demand gen or Demand Generation program is composed of all activities and tasks that help to create, from regular leads, an awareness, acceptance and desire for your product or services. All of the many tools at your disposal should be brought to bear on this activity as marketing has changed within the last several decades.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Product] Your Customers Want to Talk to You
    It goes something like this: I have a question/problem/complaint and I would like to share that with the company that sold me the product. 'Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. We all know this game because we all play this game. Folks, bad news. a pop.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Product] The Future of Social Marketing Automation is Here (And Improving)
    So we’re halfway there when it comes to “social customer care” — but what about tracking and responding to those vast majority of mentions that don’t include your brand (or product) name? The hold up has been partly cultural and partly technological. Impressive. So why fix what’s not broken? Social Media
  • MARKETING ACTION  |  WEDNESDAY, JULY 23, 2014
    [Product] Customer Lifecycle Marketing: Reporting, Part 2
    The length of this stage, and the content deployed, is dependent on the average length of the buying cycle, the complexity of the sale, the nature of your product, and the type of buyer(s) you have. The bottom line at this stage is to generate more prospects ready to buy your product. Nurture. Which show no effect? Convert. Expand.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 22, 2014
    [Product] How a Sudden Health Issue Changes Everything = a great lesson for everyone
    A customer needed a product that we did not have on the sales floor, but we had it in the warehouse. 'Let me share my story, so that you can prepare for something unexpected like I did. In the first few months of 2014, the future looked bright indeed: I had my first keynote speech in early April. Find New Customers had a great new client.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Product] What LinkedIn’s Acquisition of Bizo Means For Marketing
    There was once a day when announcements such as this would be disruptive to customers who relied on a specific technology; now it’s just a positive extension of the reach our customers now get by leveraging a product such as Bizo. 'by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” Marketing Efficiency
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Product] Guide Campaigns in Assisted Living Marketing: A Case Study
    We’ll also expand our guide campaign strategy to encompass both product- and region-specific guides. 'Can a Guide Campaign jump-start your senior living company’s digital marketing efforts? You bet! Cut to the Chase: What Were the Results? So what’s the value in producing a Senior Living Guide? think so.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Product] Facebook Introduces “Buy” Button – What It Means for Your Biz
    The new button, which will be seen in the news feed and on business pages, will allow people on a desktop or mobile device to easily purchase a product directly from a business with a click of a button. Here’s how the new advertising product will appear on Facebook: Image courtesy of the Facebook blog. All rights reserved.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Product] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. If your business is sending out an advertisement for products or services, it needs to be completely obvious that that is the intention of the email. 'CAN-SPAM. Yikes. 1) You Don''t Let Recipients Unsubscribe. And so on.
  • ENGAGE  |  TUESDAY, JULY 22, 2014
    [Product] Clever Quizzes That Don’t Involve Cats or Celebs
    This quiz is inline with the company’s mission—and a good way to drive traffic back to the main site (and company’s products). 'Have you taken any quizzes lately? Perhaps “Which Cake are you?” on Food52.com. Or the most-shared of all time: the “Which State Do You Actually Belong In?” Don’t believe me? quiz from ServiceMax. I got pool tech.).
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 22, 2014
    [Product] 4 Big Questions to Ask When Outsourcing Inside Sales Teleprospecting
    Specialists will also have an army of advocates for their service, and are happy to provide you with client references and/or case studies specific to your industry, product or service, or perhaps even share how they solved a similar challenge to the one your company is facing. Most people''s answer would be: cost. If so, what type?
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Product] 5 Pinterest Tactics + Back-to-School = A+ Sales
    Create and pin your own content around these topics, any of your own related products or services, and/or any useful third party content. There are five different types of Rich Pins: movie, recipe, article, product and place. You don’t have to purely rely on product or stock images to reel people in on Pinterest. Target.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Product] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    'Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse. If Rita continues to download the content, she’s sent progressively more product-specific material. But on the other hand, a lengthy buying cycle means you’ll have more opportunities to communicate. Intrigued?
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Product] 23 Outstanding Social PR Guides
    'As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [Product] ? 5 Tips for Marketing in a Highly Regulated Industry
    Google and Microsoft have policies that restrict or outlaw the promotion of alcohol and tobacco products on their advertising networks, as does Facebook. 'Marketers working in highly controlled industries face multiple challenges when it comes to reaching their audiences in a personal, relevant way. It can also have a huge financial impact.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Product] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    ” They just want to see a rational explanation -- that you were doing something productive with your time, not just hanging out watching football, ya know? 'When I set out to find expertise for this post on resumes, I was surprised to find that real humans were behind it all. Humans! What Hiring Managers Definitely Care About. Length.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 21, 2014
    [Product] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
    It means regularly providing information relevant to your prospects’ needs, not because it eventually might lead to a sale, but because an informed customer base benefits everyone and encourages companies to keep their focus where it should be: marketing their brand on the strength of excellent products. Don’t Go For the Hard Sell.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Product] Vidyard Enables Marketers to Create Custom-Branded Video Channel Experiences
    'Vidyard, the global leader in video marketing solutions, today introduced Vidyard Video Hubs, a new product that enables marketers to easily create custom-branded video channels on their own corporate websites. “It is the perfect way to share multiple videos because it is Taulia-branded and works seamlessly within our website.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Product] Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer
    ” Prior to joining Vidyard, Tyler was the Chief Marketing Officer at Fixmo, a leader in mobile security and mobile device management solutions and brings 13 years of marketing, business development, ecosystem development and product management experience. Since the company’s founding in 2010, it has raised more than $8.5
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Product] Vidyard Secures $6 Million in Series A Financing
    We are now poised to grow our market leadership via world-class product integrations and a continued focus on enhancing the features that our marketers crave,” said Michael Litt, founder and CEO of Vidyard. In addition, Jill Rowley participated with a personal investment in the company. Press Releases
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Product] A 3-Step Framework for Leading a World-Class Marketing Team
    These metrics must be cross-functional to support product launches, sales pushes, and core revenue initiatives. 'The marketing landscape has undergone a powerful transformation -- one that puts consumers in charge of the messaging and content that they’re receiving. Here are five tips to help you build that type of team. Final Thoughts.
  • B2B INTERNET MARKETING STRATEGIES  |  MONDAY, JULY 21, 2014
    [Product] Total Marketing Automation: The North Star of All Marketing Engines
    Similarly, when creating a product roadmap, it helps to have a single core strategic vision as a kind of North Star that guides all of your product development decisions. 'If you’re a modern digital marketer, you know that marketing engines, not marketing campaigns , are the future of marketing. That wasn’t the case 10+ years ago.
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Product] What Every Managing Partner Needs to Know About Social Media
    Some are very productive, others a waste of time. 'As managing partners of professional services firms, social media is typically not at the top of our priority list. Growing the firm, finding top talent, deepening client relationships, yes… but social media? Not so much. In fact, I started out with a healthy dose of skepticism.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 21, 2014
    [Product] 3 Tips for Inside Sales Reps to Stay Motivated During Summer Months
    Having a tangible task list - especially one where I can cross off items when they’re completed - helps me stay on track, manage my time, and be more productive overall. In fact, taking breaks here and there, even just to walk outside in the sunny weather, is proven to vastly improve focus and productivity for prolonged periods of time.
  • ENGAGE  |  MONDAY, JULY 21, 2014
    [Product] This Week in Content: The Social Network That Pays You
    Readers just might sit down to read your 1,200 to 2,000-word feature on spa products, or I don’t know, office supplies, if you can make it interesting enough. Consider this: a social network that pays you for you content. That, and more, in this week’s content roundup. Penny for Your Pageview: The Social Network That Pays You. Mashable.
  • VIRALLY BLOG  |  MONDAY, JULY 21, 2014
    [Product] New feature – Email Notifications
    Someone who maybe is interested in learning more about your product or service. 'Its exciting getting a lead right? You want to jump on it right away like a fish on a hook right! Well with this in mind the next feature of Virally is about to Launch. Email Notifications. Anything else you would like to see? Drop us a line and let us know.
  • BIZNOLOGY  |  MONDAY, JULY 21, 2014
    [Product] 12 experts define Key Performance Indicators (KPIs)
    Sales (if products are sold on your site). 'Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure business performance. The role KPI’s play is much bigger and more important. How will you do it?
  • VERTICAL RESPONSE  |  MONDAY, JULY 21, 2014
    [Product] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    In each episode they discuss productivity, barriers and constraints at work, communication, tools, and more. 'You face unique challenges and opportunities as a small business owner, so why not tune into a podcast to help you navigate the waters and learn from other people’s successes and challenges? Back to Work. Duct Tape Marketing.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [Product] 5 Reasons to Invest in Interactive Content
    You’re competing against everyone who sells similar products and services, but you’re also competing against everyone who produces content of any type. 'Author: Dennis Shiao The first time I downloaded a white paper was in 2000. Since then, I’ve consumed more B2B content than I’ve read articles about my favorite sports teams or TV shows.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 21, 2014
    [Product] Partner Hiring and Training
    Non-productive partner companies often hire the best, but fall short at training their talent. What tends to be missing or where weak vendors or non-productive partners seem to fail, however, are in two other aspects of management’s responsibility: proper onboarding and ongoing training and development. By Ken Thoreson.
  • SALES CHALLENGER  |  MONDAY, JULY 21, 2014
    [Product] 5 Statistics Every Sales Executive Must Know
    Below are five statistics that top my list that every sales executive must know: 53% of customer loyalty is driven by a seller’s ability to deliver unique insight: In other words, a company’s brand, products and services, and price are no longer the main drivers that drive customer loyalty. An average of 5.4
  • FATHOM  |  MONDAY, JULY 21, 2014
    [Product] Laws of Marketing Power: Master the Art of Timing
    ” Market timing is the art of knowing when to offer a new product/service. product after-sales service) or contract (e.g., Once the buyer shows enough interest, the marketer’s job is nearly done: A product will sell itself. '“Law 46: Master the art of timing.” payment schedule for services).
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Product] Is Parallax to Blame for Poor SEO?
    Dan Ritzenthaler , HubSpot Product Designer and UX expert, suggests using parallax design on select parts of your pages. '"What is that, and where can I learn to do it?". That''s the first thing I thought when I first saw a site with parallax design. They''re beautiful to look at, and kind of awesome from a UX (user experience) perspective.
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Product] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    In particular, she notes that “… 80% of the companies were primarily focused on themselves, with information on products and features but little in regard to the issues their customers might be facing.”. Companies pay lip service to this reality, but then in practice pump out content that is mostly product collateral in sheep’s clothing.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Product] The Fallacy of the Lazy Millennial
    They are smart, driven, effective, work hard, they are social media savvy, productive, and like to have fun. Your best chance is to give it to the 20-something on your team, and you will see the finished product in no time at all! 'This post originally appeared on the Sales blog. To read more content like this, subscribe to Sales.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Product] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    ” Rutkin and her colleagues combine email behavioral data, product interest data, purchase data and demographic data to craft messages that resonate with specific customers. 'by Courtney Buchanan | Tweet this Marketers today swim in a sea of data. Combine data streams. “It’s like Disneyland. ” 2. Marketing Efficiency
  • WRITTENT  |  THURSDAY, JULY 17, 2014
    [Product] 17 Powerful Persuasive Writing Techniques
    Unlike addressing objections, telling the other side of the story allows you to paint a compelling picture of what life would be like without your product or service. 'Image source. Writing persuasive copy is the goal of every professional copywriter. Persuading Persuading readers to agree with you can help convert them into paying customers.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 17, 2014
    [Product] Survey: How to Get the Most Out of Brand Advocates
    To begin, we examined which of the following core tactics would most successfully encourage customers to refer a friend or colleague to use the product or service of a “brand they love”: Direct, monetary or material incentives such as discounts, free swag or gift cards. To find out, Software Advice conducted an online survey. Conclusion.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Product] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    Someone who is visiting your website for the very first time is probably much less qualified to buy from you than a visitor who has already downloaded some of your content and attended a product webinar. That sounds like a great opportunity to promote some of your more product-focused offers, like a product demo or a trial.
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Product] How Your Brand Can Avoid These 5 Social Media Mistakes
    Use it to improve your advertising, content, products or services. 'Oreo. Starbucks. Coca-Cola. Social media envy, anyone? All of these big brands are known for having a spectacular social media presence. Many of us have read about the plethora of success stories and sometimes the failed (yet brave) risks. Mistake #1: Building on rented land.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Product] Why Companies Don’t Market to Their Customers
    In one recent meeting I had, one of the operations folks said, “Let’s just hope a customer does not ask one of our reps what products they own, because we could not tell them.”. This was a significant statement that would have major impact for the organization.  If this is true, then why are so many organizations so bad at doing this? 
  • VIDYARD  |  THURSDAY, JULY 17, 2014
    [Product] How to Maximize Your Webinar Effectiveness With Proven Best Practices
    Driving awareness about a new product may involve marketing your webinar to specific user groups that are currently underserved by existing offerings. Teaching attendees best practices about your product will involve heavily marketing your webinar to internal users. 'Who doesn’t love a good webinar? According to ON24, 5.8 Maybe.
  • BIZNOLOGY  |  THURSDAY, JULY 17, 2014
    [Product] Link Building Basics: Finding link opportunities
    logos, branded imagery, graphics, product photos, etc.) 'Welcome to another installment of my link building basics series here on Biznology. In this series, we have already covered the early building blocks of a successful link building campaign – conducting a  niche analysis and performing a  site audit. Advanced search modifiers. TinEye.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 17, 2014
    [Product] Trade Shows: Are You Taking Advantage of the Media Opportunities?
    Industry trade shows are much more than just a chance to get out of the office and mingle with prospective customers, answering questions about the newest product launches, with aching feet and dry mouths. Have a worthy product introduction or key company news? 'By Rosemarie Ascherl, PR Foreman, Sonnhalter. Chances are they will be.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Product] How to Build Your Email List [GUIDE]
    If your business involves physical products that are shipped, you can even include an insert in each package with instructions on how to subscribe to your email list. But Bruchard doesn’t just use the list to sell products. 'Building a quality, responsive email list is one of the most crucial steps for effective email marketing.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 17, 2014
    [Product] How to Double Your Marketing Team…WITHOUT New Hires
    Many software-as-a-service (SaaS) products and many premium content products offer free trial periods to build the funnel as well as the email list. Route inbound leads based on urgency factors such as real email addresses, product, location, and if they requested a call. Here’s how it saved my team major hours: Deduping.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Product] Are These the Smartest Marketing Campaigns of the Past Year?
    With its “Daily Twist” campaign, Oreo was early to the game of using a newsroom-style production method for advertising. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. How often do you use the word “smart” to describe advertising? 1) Vodafone Fakka.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Product] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    In 2001 he collaborated with Kanye West in a production capacity on each other’s demos — or the works that later would become their respective first albums Get Lifted and College Dropout. He spent his days immersed in spreadsheets and his nights recording in the studio with other artists. ” 2. Be a good listener. ” 3.
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Product] Customer Lifecycle Marketing: Reporting, Part 1
    For example, it is marketing’s role to build awareness among prospects for the company and its products, so that the top of the funnel collects enough of those convertible leads. Attract: Getting your brand and product/service known in the marketplace, and attracting people who may be interested. The five stages of lifecycle marketing.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Product] 35 Tech Terms Translated Into Plain English
    We all misinterpret some of the techy terms floating around web and product design nowadays -- but now more than ever, marketers need to be familiar with this vocabulary so we can communicate better with our IT, web design, or product development departments. Slang for anything that could stop the launch of a new product, like a bug.
  • SYNECORE  |  THURSDAY, JULY 17, 2014
    [Product] The Digital Reality: How Technology has Transformed the New Business
    Here’s what I’ve come up with so far: Instead of the marketing team working alongside the finance guys, who work alongside the product gurus, who work alongside tech team, all of these departments, including their goals and strategies, begin to overlap and work in tandem. 'Technology builds the business. Technology refines the business.
  • ENGAGE  |  WEDNESDAY, JULY 16, 2014
    [Product] Our Director of Search Answers Common Questions About the Seemingly Mystical World of SEO
    Example: The old site''s page about “purple high top converse” (samsshoes.com/sneakers/purple-Converse-size-7) was ranking in the search results for “womens purple sneakers,” so we want to redirect that page to the new product page (samsshoes.com/Converse/hightops/eggplant/womens-7). Here are a few that come up more often: 1. “In content.
  • GREAT B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Product] B2B Appeals that Motivate Action
    Copywriters who effectively push the greed button sell a lot of products. Instead of saying “If you buy our product, these good things will happen to you,” FUD copy implies, “If you don’t buy our product, these bad things will happen to you.” Generate Leads Inbound Marketing Marketing Motivation
  • HINGE MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Product] Actionable Research: A Roadmap to a Successful Rebrand
    professional service firm’s brand can be simply boiled down to the product of a firm’s reputation and visibility in the marketplace (brand strength = reputation x visibility). 'What does it take to successfully rebrand a firm in professional services? Imagine that you are in a foreign city and need to drive across town. Research
  • WRITTENT  |  WEDNESDAY, JULY 16, 2014
    [Product] The Art of Influence for Great Copywriters
    Try to look at your argument from their point of view, and explain how your product or service will benefit them. 'Image source. Some people are naturally charismatic and persuasive, and persuasiveness is the hallmark of  truly great copywriters. Fortunately, it doesn’t have to come naturally. Are you a persuasive person? Connect. Win Trust.
  • E-QUIP  |  WEDNESDAY, JULY 16, 2014
    [Product] Three Value-Adding Strategies
    Thus the client may value that your firm is easy to work with as much as the quality of your work products. This is the classic sweet spot in the product/service life cycle. 'Value drives business success. The premier companies are those that provide distinctive value. to the provider. Added value, by contrast, differentiates.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 16, 2014
    [Product] Inbound Marketing Takes Time: How Should You Be Using Yours?
    What objections do they have to buying a product like yours? The more that you understand them, the better your content and products will be. 'Artillery B2B Marketing Blog > The Forward Observer Starting inbound marketing is like preparing a ship and its crew to go on a long sea voyage. Once underway, here''s what needs to happen.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Product] How Your Employees Can Make or Break Your Business
    'When business owners think about how they’re going to take their company to the next level, many factors enter into the equation: market share, revenue, product launches, and marketing, to name a few. But more importantly: do they believe in your product? There’s product knowledge too, of course. Are they sincere? Hire SWANs.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [Product] 4 Steps to Content Curation for Inside Sales Reps
    These can include product names, trends, industry buzzwords, etc. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Dave Howe , Principal at Sales for Life. As social sellers, it is imperative that we constantly share valuable information and insights with our networks. Step 1: Create a List. Step 2: Find Content.
  • BIZNOLOGY  |  WEDNESDAY, JULY 16, 2014
    [Product] You’ve Got Great Content. Now What?
    A veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. 'Yesterday, our author Andrew Schulkind presented our latest Biznology webinar about content marketing. Now What?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 16, 2014
    [Product] Why Content Curation is an Important Marketing Tool to Reach the Professional Tradesman
    Chances are you have lots of bits and pieces of information on your products/services. We as marketers are so focused on creating content, and in most cases, your first priority is to consolidate all relevant info on a product or service in one place. give you guidelines on what products to consider for the project at hand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 16, 2014
    [Product] Does blogging still matter in 2014?
    When I feel productive, I blog every other month. My mentors used to say that blogging is the best advertising for the products and services you offer on your website. Your services and products are the best advertising. When I feel productive, I blog every other month. Your services and products are the best advertising.
  • VIDYARD  |  WEDNESDAY, JULY 16, 2014
    [Product] Vidyard Launches Integration With Pardot: Feed Your Video Viewing Data Directly Into Contact Records!
    Prospect #2 hits a few pages on your site, watches two overview videos, watches a four minute product demonstration until the end, and watches the first ten minutes of an archived webinar featuring one of your customer case studies. It’s the best way to enhance how you track and intepret your prospect’s digital body language. Take a look!
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 15, 2014
    [Product] The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
    If there is a product or service that you are really enjoying that makes your life easier, advocate for it. Gratitude/Reciprocity : By building a culture of gratitude and mutual assistance, people will remember what you did for them the next time you need some help getting the word out on a new product or service. FOR EWORD by David C.
  • 3D2B  |  TUESDAY, JULY 15, 2014
    [Product] How to Create a Good First Impression on a B2B Phone Call
    Do your due diligence to unearth the issues and trends in each industry and how they impact the benefits your products or services provide. Delve into Healthtest’s website to learn about their products, services and markets served. First impressions are powerful. Prepare for Business to Business Telemarketing Success. Research.
  • ENGAGE  |  TUESDAY, JULY 15, 2014
    [Product] What’s The Deal With Pain Points?
    Generally, the term “pain point” refers to the problem or need that a business hopes to address with its product or service. Never has kvetching been so productive. That’s not too far from what marketers do when they identify a pain point. So how do you find out what the pain points are? What’s the deal with your customer base?”
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Product] 9 Awful Ways We Push Customers Away
    You might have the best products out there, but if you don’t showcase them well, even the most willing customer will get put off. Have a lot of variety in SKUs of each product? Product reviews by existing customers are also a great way of telling a prospective buyer how good a particular product is. 'Picture this.
  • ANNUITAS  |  TUESDAY, JULY 15, 2014
    [Product] Marketing & Sales Misalignment…the Impact
    For example, are the product brochures conveying the messages that are resonating with buyers? Are product brochures even the format that sales reps want when they’re out in the field, meeting with prospects and trying to close deals? 'It’s as as inevitable as death and taxes…marketing and sales misalignment. It doesn’t.
  • VIEWPOINT  |  TUESDAY, JULY 15, 2014
    [Product] 5 Keys to Becoming a Sales First Company
    'By Chris Tratar, vice president of product marketing, SAVO. know what you are thinking. We don’t want to become a sales first company, we are a customer first company. Being a customer first company is absolutely the right goal; however, in order to truly be a customer first company, you must initially become a sales first company.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 15, 2014
    [Product] Are You Ready For Marketing 2020?
    The Marketing Department of the future will look very different from today’s advertising, branding, demand generation, field marketing, product marketing, partner marketing, and communications teams. 'The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 15, 2014
    [Product] Tips on Making your Landing Pages Better
    Product Landing Pages: Tips on How to Improve Performance. 'Hopefully, as part of your strategy to move prospects along the selling cycle, you are using  landing pages in order to deliver on what you promised. It’s also a great way to track responses. It could also be a way of losing a potential customer. Don’t focus on key words.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Product] The Future of Digital Marketing According to the Giants
    'Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. Let’s have a look. Their solution? How about you?
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Product] How to Make Your How-To Content More Helpful
    'Whether you''re writing a how-to post for your blog, documentation for your software, or instructions on how to use your product, it''s important to make your content easy to read. Otherwise, you''ll lose your readers'' attention and they''ll never even get to the end of your post. 2) Include annotated screenshots. So meta. Create steps.
  • LEADERSHIP  |  TUESDAY, JULY 15, 2014
    [Product] 10 Ways to Empower Channel Partners and Drive Sales Growth
    'One of the most common misconceptions among B2B manufacturers is that their channel partners will create demand for their products. As a B2B manufacturing organization, you must realize that the purpose and goal of channel partners is to make money and profits from selling your products. Ensure sound lead nurturing processes.
  • ENGAGE  |  MONDAY, JULY 14, 2014
    [Product] This Week in Content: Turning Content Marketing On Its Head
    Why use yet another boring stock photo, when you can use real images of customers engaging with your brand or product? 'We’re turning content marketing on its head this week with a few articles that challenge some of the content industry’s more traditional conventions. Why You Don’t Need a 24-Hour Newsroom to Be a Content Company. ZD Net.
  • MODERN B2B MARKETING  |  MONDAY, JULY 14, 2014
    [Product] The 3-Step Guide to Better Blogging
    It should go without saying that your blog isn’t purely a place to pitch your newest product or talk about your company’s latest accomplishments. Tip : Create an editorial blogging calendar, including upcoming events, holidays, international sporting events, product launches – anything you think might be relevant to your audience.
  • VERTICAL RESPONSE  |  MONDAY, JULY 14, 2014
    [Product] Smokin’ Hot Emails & Subject Lines for Summer
    Try connecting your product to an activity. 'It’s summer, baby, which means it’s time to break out the bathing suit and soak up a little sun, (unless you’re in the Southern Hemisphere or San Francisco, of course). Promote a summer sale One of the easiest ways to tie your email to the season is to promote a summer sale.
  • BIZNOLOGY  |  MONDAY, JULY 14, 2014
    [Product] “Brooklyn” – a rejuvenated, hot brand
    'Normally, most people associate branding with a product, service, or company, not a geographic locale. But the brand image is very important for countries, states, and cities as well. At its core, branding is all about developing an emotional relationship with customers. They can develop a new personality for any brand.
  • WRITTENT  |  MONDAY, JULY 14, 2014
    [Product] 77+ Resources for Amazing Copywriting
    Regardless of which industry you’re in, when you need to effectively sell a product or service (or even an idea), copywriting is how you do it. The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand – When buyers don’t understand your ideas and products, become an “explanation specialist.”. Books.
  • SALES CHALLENGER  |  MONDAY, JULY 14, 2014
    [Product] 5 Principles to Managing CRM Data Quality
    'In response to increasing sales complexity, many organizations are “doubling down” on CRM to drive rep productivity, generate better insight, and improve customer experience. That said, your reps won’t use CRM if the data is not good, and it’s unwise for executives to make strategy decisions using data that is poor or incomplete.
  • FATHOM  |  MONDAY, JULY 14, 2014
    [Product] Laws of Marketing Power: Re-create Yourself
    By doing the unexpected—announcing a giveaway, initiating a new product/service, creating an unexpected partnership, simply being bold—marketers can delight. '“Law 25: Re-create yourself.” ” Recreating yourself—and your currency or authority—is vital. The first step toward creating a customer is to get their attention.
  • MARKETING ACTION  |  MONDAY, JULY 14, 2014
    [Product] An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome
    lot of competitor products require that they become your new database of record. 'Pure gold. That’s what automated email programs can be for marketers, empowering them to set up effective campaigns that run automatically, deliver the right message to the right person at the right time, and ultimately increase revenue and decrease effort.
  • HUBSPOT  |  SATURDAY, JULY 12, 2014
    [Product] Which Brand Won the World Cup?
    Above all it was a real step up from the simple (but highly effective and memorable) product placement on the heads of famous athletes we saw in London 2012. Aside from the stellar production quality, there are two other standout results. 'This content originally appeared on The Agency Post. Here''s what they had to say. as well.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, JULY 12, 2014
    [Product] 6 Ways To Get Busy People To Answer Your Emails
    By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 11, 2014
    [Product] The lay of the land – benchmarking the B2B landscape
    As the world grew more complicated and we began to sell things all over it we needed to find a way of promoting regularity amongst products and markets, so we started benchmarking those too. 'The importance of benchmarks and the art of navigation. They were used to ensure constancy of measurement; to literally give them the lay of the land.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Product] Data Proving Your Work BFF Is the Best [Infographic]
    According to LinkedIn’s Relationships @Work Study , having strong personal relationships with our coworkers is essential for a happy, productive, and fulfilling professional life. For 18-24 year-olds, friendships in the workplace make them feel: happy (57%), motivated (50%), productive (39%). Work Relationship Statistics.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 11, 2014
    [Product] SIGMA at the PiMA Mid-Year Meeting & Trade Show
    Rather than just speak about omni-channel marketing, we will showcase our own, all-encompassing campaign tailored to the PiMA audience – and deliver real-time communication and engagement via email and social media, and display the accompanying results and analytics using our signature mi-Link data visualization product. Affinity Marketing
  • BIZNOLOGY  |  FRIDAY, JULY 11, 2014
    [Product] The importance of branding to content marketing
    Your brand is the connection people have with your products and your company. Yes, you can taste the difference between their two flagship products, but let’s not pretend that a nation glugging down 106 gallons a year of just Coca Cola-branded carbonated soft drinks per capita is more gourmet than gourmand. Don’t believe me?
  • HINGE MARKETING  |  FRIDAY, JULY 11, 2014
    [Product] Capture Customers’ Imagination with Corporate Journalism
    To be clear, corporate journalism is not writing an article about your company’s new product or promotion. 'There’s an information overload and you can feel it. There’s too much email, too much advertising, and too many marketing messages. Restaurants have TVs and loud music. Our smart phones are constantly notifying us.
  • WRITTENT  |  FRIDAY, JULY 11, 2014
    [Product] 9 Content Metrics to Keep an Eye On
    Here are 9 content metrics that will help you determine tangible ROI from your content production. Continuing such content marketing would be counter-productive to your goal of improving your bottom line. Most of its advantages are believed to be intangible, like the building of brand recognition and increased exposure. Sales. Costs.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Product] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    At HubSpot, everyone knows exactly who our buyer personas are, which means everyone, from marketers to product designers to salespeople to accountants, knows exactly who buys our software. In this situation, your goal likely shouldn''t be to "increase production of teddy bears from 1,000 per month to 5,000 per month." Woohoo! Day 1-33.
  • CRIMSON MARKETING  |  THURSDAY, JULY 10, 2014
    [Product] Big Data and Marketing Intelligence Help Make Better Pricing Decisions
    “The secret to increasing profit margins is to harness big data to find the best price at the product—not category—level, rather than drown in the numbers flood.” ” Every product or service offered by your company has an optimal price the buyer will pay. Marketing Technology Product Marketing Automate.
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