• IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Product] Thoughts, Ideas, Quotes, and Insights from MME16
    It may not be entirely realistic, but how does it work scaled down to your industry or product category? "Focus less on what product you should be selling, and focus more on what customer need you're fulfilling." Don't focus on product. We have come to the end of another successful Modern Marketing Experience.
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Product] How 3 U.K. Companies Became High-Class Publishers
    ” Barclaycard’s Freedom Rewards credit card sponsored the show, which doled out advice on shopping, product trends, and how to save money both online and in brick-and-mortar stores. While U.K. and U.S. According to  The Content Marketing Institute , 88 percent of U.K. As U.K. We have to try to maintain a balance.”
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Product] Thinx’s CEO Talks Feminism, Advertising, and Conscious Capitalism
    think we play a big role in the public conversation because our product relates to accessibility. Because we have a product where women can feel safe and free wearing it—they don’t have to have the shameful experience of having a leak or an accident any longer because they have a product that works for them. And Thinx? .
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 28, 2016
    [Product] 4 Time Saving Tools in Google Analytics
    Use these 4 features of Google Analytics to increase the time you have available for analysis by spending less time on data extraction/production tasks. With the solutions, it’s worthwhile to set up a “Solution” view within Google Analytics where you can test out the imported features before pushing them into a production view.
  • HINGE MARKETING  |  THURSDAY, APRIL 28, 2016
    [Product] 5 Criteria for Selecting A Professional Services Marketing Firm
    To gain productive and valuable marketing insight, you need to employ a group of blended skill sets—online, analytics, creative, writing, strategy, social, project management and more. Remember, professional services are much more complicated to market then most consumer products. In partnerships, there are tasks for each side.
  • VIDYARD  |  THURSDAY, APRIL 28, 2016
    [Product] How to Use Pacing in Your Video Soundtrack – 5 Considerations
    15 Experts Spill Their Greatest B2B Video Production Advice. So, you’ve found the perfect music for your next video. Now it’s time to get splicing! Some marketers and video editors prefer cutting video to music and others like their music to be dropped in after the initial edit. What is Pacing? First of all, what is pacing? Get the Guide.
  • BIZNOLOGY  |  THURSDAY, APRIL 28, 2016
    [Product] What is Outside-In Marketing?
    By that, we mean understanding your buyers well enough to intercept them on their information journeys to progress them towards purchasing your products. As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. The Story of the Book. Like this post?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Product] 4 Ways to Turn Marketing Ideas Into Engaged Customers
    “As corporations rethink the role of marketing, we’re seeing deeper integration not only between marketers and their agencies but between marketers and peers in the operations, technology, product and finance departments,” says Patrick Adams, Head of Consumer Marketing, North America. ” 4. Cross Channel Marketing
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 28, 2016
    [Product] Contractors: Do You Know How to Connect With Them and Stay Connected?
    Online product/application training for their workers. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. Manufacturers who focus on contractors and professional tradesmen need to understand who they are and what makes them tick. They need to spend less time selling and more time solving the contractors problems. Solutions their problems.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 28, 2016
    [Product] Pulling our pants down: Personal branding with Chris Brogan
    The whoring of current influence marketing practices, and the marriage of passion to product. Extracting Imposter syndrome from your lives … and your website. - The whoring of current influence marketing practices, and the marriage of passion to product. ” Personal branding is a system of building allies, not necessarily friends.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Product] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    In fact, a study by the Draugiem Group found that the employees with the highest productivity spent 52 minutes working, followed by 17 minutes of rest. 2) Be sure the topic aligns with your content strategy. But it turns out that perfectionism, while helpful in certain contexts, can become a major roadblock for productivity.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Product] The Hazards of Working a Desk Job & How to Overcome Them [Infographic]
    Know of any other tips for being more productive while working a desk job? Productivity Office Life Daily IGSSSore neck. Blurred vision. Difficulty focusing. The feeling that your eyes are being burned into oblivion by your computer screen. The team at FramesDirect answered that question in infographic form. Leave a comment below.
  • ACT-ON  |  THURSDAY, APRIL 28, 2016
    [Product] Why Formulas Work Better than Templates for Email
    Not so easy when they come from legitimate, no – respected – companies selling quality products. The features of the product or service offered. The benefits of the product or service offered. The price of the product or service offered. The EXACT Template that Pulled 308,074 Emails from Facebook!”. What gives? Why not?
  • CONTENTLY  |  WEDNESDAY, APRIL 27, 2016
    [Product] 10 LinkedIn Messages You Should Never Send to Freelancers
    “A company I’m representing just launched a product that’s unrelated to anything you’ve ever written about. This article originally appeared on The Freelancer. LinkedIn can be a useful platform for freelance writers to find clients, meet PR people with interesting pitches, and connect with others in the industry.
  • SNAPAPP  |  WEDNESDAY, APRIL 27, 2016
    [Product] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    And that alignment, says Jay, should come from serving the needs of your audience – not talking about your product, services, goals, or interests. It’s just solving the same problem or triggering the same emotion as your product. Let’s make our product into a person.”. Marketers create content for a lot of different reasons.
  • SNAPAPP  |  WEDNESDAY, APRIL 27, 2016
    [Product] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    ” And that alignment, says Jay, should come from serving the needs of your audience – not talking about your product, services, goals, or interests. It’s just solving the same problem or triggering the same emotion as your product. Let’s make our product into a person.” What is content marketing?
  • SALESPREDICT  |  WEDNESDAY, APRIL 27, 2016
    [Product] Meet SalesPredict at Marketo Marketing Nation Summit & SiriusDecisions 2016 Summit
    Team SalesPredict will be there in force to unveil our groundbreaking new product ( hinted at here ) and demonstrate how you can drive more revenue with predictive marketing. We're talking predictive marketing at two major marketing conferences this spring. April showers bring May.marketing conferences? Will we see you there?
  • FATHOM  |  WEDNESDAY, APRIL 27, 2016
    [Product] This Week in Publish or Perish: How to Remove Slack Using Salesforce Chatter
    On this week’s episode of Publish or Perish , podcast hosts Jeff Herrmann and Jon Pogact discuss ways to get rid of time wasters and focus on sales productivity through Salesforce. Through the use of Chatter, Jon and Jeff have seen over 50% fewer emails along with fewer meetings and more productive meetings. Building Groups. Blog Fee
  • CONTENTLY  |  WEDNESDAY, APRIL 27, 2016
    [Product] Introducing: Contently’s New Media Library for Enterprise-Wide Content
    Disorganization is the enemy of productivity. In content marketing, it can rear its ugly head in the planning process, throughout the course of production, and when managing content assets across multiple departments. Announcements Company News Product Updates internal
  • BIZNOLOGY  |  WEDNESDAY, APRIL 27, 2016
    [Product] Debunking myths around sales videos for business
    But many businesses are still challenged with getting started because of the myths surrounding video production for business and have let these myths stop them from using this powerful sales asset. In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. Like this post?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Product] 10 Ways to Engage Your Audience with Interactive Content
    This can be particularly useful in whitepapers that have a few paragraphs that fit together well–like a company’s different product offerings. In Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. Why interactive? Make a Quiz About a Statistic. And a lengthy chart? Add Incentives to a Quiz.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 27, 2016
    [Product] What Are You Doing to Keep Contractors Coming Back?
    Contractors are looking at solutions, not new products ! If your product can help them do their job better or quicker, then you have a winner. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. The biggest challenge manufacturers face today is the ability to keep contractors interested and engaged in their brands. What can you do?
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Product] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    They use the Snapchat Story feature to create narratives around giving tours of their spaces, interviewing customers in their brick-and-mortar stores, and previewing new products. It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. are between the ages of 18 and 24, and comScore found that 60% of U.S.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Product] Keep Up with the Evolving Consumer by Using Data
    Not only do consumers require higher quality goods and innovation in the product itself, but they are also looking for outstanding service and to be entertained and wowed during the shopping experience. Product NewsImproving Your Marketing Campaign Effectiveness with New Data Management Platform (DMP) Integrations. Creating a Solution.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Product] Oracle Marketing Cloud Announces New Features for Digital Marketers
    Product NewsThe Oracle Marketing Cloud is announcing innovations in cross-channel testing and optimization, expanded audience segmentation capabilities, and enhanced business intelligence tools that help data-driven marketers achieve incredible results at scale. Audience Designer. Interactive Insights, powered by Oracle Business Intelligence.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Product] Ghostcodes makes Snapchat more marketer-friendly
    …and then this month, Ghostcodes hit Product Hunt. and then this month, Ghostcodes hit Product Hunt. By Kiki Schirr, {grow} Contributing Columnist. could not agree more. And when I tweeted that post, many people echoed Mark’s sentiment. Perhaps the outlook for marketers got a little brighter. Best practices. Best practices.
  • ACT-ON  |  WEDNESDAY, APRIL 27, 2016
    [Product] Spring Sending: Time for a Fresh Start
    If you are selling products or services, try a campaign or offering that is relevant to the season. For many of us, spring is in full swing and the nice weather is fast approaching. Up here in Oregon, the brief breaks in rain are a good indication that a new season is here. So what does spring usually bring to mind besides sunshine? Cleaning!
  • SNAPAPP  |  TUESDAY, APRIL 26, 2016
    [Product] Keep Your Viewer’s Attention: 5 Types of Interactive Video to Create Today
    Conversion video:  Product Demo with chapters and in-video lead form. Confession: I downloaded your PDF, but I probably didn’t read it. Chances are I skimmed it and then became distracted by one of the other 20 tabs I have open. . Communication habits are changing. We want bite-sized, to-the-point content, preferably on-demand. Absolutely.
  • SNAPAPP  |  TUESDAY, APRIL 26, 2016
    [Product] Keep Your Viewer’s Attention: 5 Types of Interactive Video to Create Today
    Conversion video: Product Demo with chapters and in-video lead form. Confession: I downloaded your PDF, but I probably didn’t read it. Chances are I skimmed it and then became distracted by one of the other 20 tabs I have open. Communication habits are changing. We want bite-sized, to-the-point content, preferably on-demand. Absolutely.
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Product] Launching your social campaign with guns blazing!
    So, the more force and impact I have  o sole mio  the more I can really make a splash on behalf of my client and their product, brand, event, offer, or service. Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Product] 8 Reasons Super Specialized Companies Should Embrace Inbound
    “People don’t shop for our products online.”. I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. They tend to resist inbound marketing and lead generation because they don’t make “click to buy” products. Superniche. Wrong.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 26, 2016
    [Product] Why the CMO Is So Vital In the Brand/Agency Relationship
    While forward-thinking agencies are ready to serve a higher purpose than just being “idea factories” for individual campaigns as Jeff Cheong, president of Tribal Worldwide Asia says "Maybe the solution to this problem is not an ad, maybe it’s new packaging or a shift in distribution, or a shift in how you sell the product."
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 26, 2016
    [Product] Teradata Sells Its Marketing Applications Business for $90 Million
    The sale involves the former Aprimo, eCircle, FLXone data management platform, and other cloud-based marketing products. CIM and RTIM were separate products developed by Teradata prior to the Aprimo acquisition and there was only light integration between the two sets of products. That was what had been rumored.
  • VIDYARD  |  TUESDAY, APRIL 26, 2016
    [Product] Introducing the Worst Buzzword Ever: #Crexecution
    This one actually happened to me. I was working at a tech company, and a graphic designer and I were in charge of all the creative production in marketing. If you don’t have a good concept, you have no chance at producing a good end product. It’s a middle ground for marketers, a way to actually get the best of both worlds.
  • CHIEFMARTECH  |  TUESDAY, APRIL 26, 2016
    [Product] Matrixed marketing tech: Delphic Digital’s winning Stackie
    The technology used to keep our clients’ strategies on the cutting edge fall into the categories of Insights & Analytics , Communication , and Productivity. The following is a guest post by Kevin Hanley of Delphic Digital. Is there anything more exciting than the 2016 MarTech conference in San Francisco? Winner, Winner, Chicken Dinner.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 26, 2016
    [Product] Life Enrichment: Is your campsite in better shape than before you arrived?
    for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. Life Enrichment: Is your campsite in better shape than before you arrived?  . If you are not familiar with the question posed above it’s a mantra from my Boy Scout days and training. Is it cleaner?
  • CONTENT STANDARD  |  TUESDAY, APRIL 26, 2016
    [Product] 5 Food and Beverage Brands with Highly Successful Pinterest Marketing Strategies
    When I think of Annie’s I tend to think of its flagship product, Mac & Cheese. But with product extensions that run the gamut from snacks to soups to dressings, this brand has created a mix of product-focused and customer-centric boards to engage its core audience: moms. But where do brands fit into this ecosystem?
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Product] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    Here are some examples of JSON-LD using the Product Schema type. Today, we’re going to chat about Knowledge Graph listing. As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. As a bonus, it can be perceived by searchers as adding legitimacy and trust to your brand. Great!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2016
    [Product] Does Your Blog Deliver a Positive User Experience?
    Next comes simplicity and elegance that produce products that are a joy to own, a joy to use.”. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use.”. By Linda Dessau , {grow} Community member. You know how some people’s houses feel warm and welcoming, and people enjoy hanging out there?
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Product] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    You want to recruit people that have purchased your product, folks that purchased a competitor's product, and a few that decided not to purchase anything at all. There's a chance that some of them would be willing to talk to you and tell you why they ultimately decided not to buy your product. Go where they're going, of course.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Product] You Can Still Reach People Using Ad Block Software
    Studies consistently characterize them has high-income earners , well educated, and early adopters of new products. 70% of people online want to learn about products through content. In most of those cases they can instruct audience on why they should buy your products, or how it compares to the competition. Target Newsletters.
  • ACT-ON  |  TUESDAY, APRIL 26, 2016
    [Product] How Major Brands Are Winning Through Episodic Content
    So how do you cook up really great marketing content that will get your prospects to love your brand and want your product? Marketers are told that they must start thinking and acting like publishers – and to their credit, many of them are. So how do they reach their audiences with greater effectiveness to forge connections and engagement?
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Product] The Unseen Problem with Inbound Leads and How to Fix It
    This is a direct result of the self-educated consumer who, thanks to the internet, can peruse product reviews, click through case studies and read educational content at the click of a button. As you’ve probably noticed, inbound lead generation strategies are in vogue. Ultimately, a proper balance of the two is ideal. Take Action on Inbound.
  • BIZIBLE  |  MONDAY, APRIL 25, 2016
    [Product] Bizible Joins The Account-Based Marketing Leadership Alliance
    And we’re proud to make that reality both through our product and the Alliance Bizible is proud to be a founding member of the ABM Leadership Alliance along with Oracle, Optimizely, Radius, Get Smart Content, LookBook HQ and Demandbase. Over the last year, interest ABM has soared. These stats are echoed in Bizible’s 2016 ABM Metrics Report.
  • SNAPAPP  |  MONDAY, APRIL 25, 2016
    [Product] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    ” And that alignment, says Jay, should come from serving the needs of your audience – not talking about your product, services, goals, or interests. It’s just solving the same problem or triggering the same emotion as your product. Let’s make our product into a person.” What is content marketing?
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Product] 15 best Big Data companies and why they stand out
    This past year, SQream won five major awards (Red Herring Global 100, Red Herring Asia 100, Best in Biz, Stevie, and Tech Trailblazers Regional), launched its second product ( GenomeStack ), and raised $7.4 Only 18% of companies believe they have the skills necessary to gather and use insights effectively. source: McKinsey ). PALANTIR.
  • ION INTERACTIVE  |  MONDAY, APRIL 25, 2016
    [Product] When It Comes to Content Marketing, Think Like a Bee
    You no longer need to leave readers to their own devices to comb through a 30-page white paper to identify how your product or service can help you solve a particular problem. It is official — Spring has sprung. You know who else looks forward to this season? So basically, it is kinda a big deal if you like to eat. Show me the money, Honey!
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Product] 3 Key Takeaways from Social Media Marketing World
    Stream with customers that are passionate about your product. Ask them to share why they get excited about your product. Offer a sneak peek at new products before they’ve been released or give an inside look of your company. Content is King, and Engagement is Queen. And if you don’t know what they want to hear, just ask them!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 25, 2016
    [Product] I’ll be telling my stories on Sundays
    Content Marketing facebook Foursquare Internet marketing Marketing best practices productivity Social Media Strategy streaming video Time management blab evergreenThe hottest social media trend is live-streaming video. It seems like everybody is trying to figure out how to give behind-the-scenes peeks and on-the-fly insights. And that's OK.
  • HUBSPOT  |  MONDAY, APRIL 25, 2016
    [Product] Why Am I So Tired? A Deep Dive Into Our Need for Sleep
    Not only is getting fewer than six hours of sleep on a regular basis bad for your productivity, but it also affects your short- and long-term ability to think clearly. Even in adults, lack of sleep can have significant negative affects on the ability to learn, perform tasks, and be productive. Not the case, my friend. So, is that true?
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Product] 10 Very Smart People Weigh In on How to Rethink Marketing
    Marketing should be thought of as a value function much like the products and services being sold. These can be recommendations, tips and tricks, benchmarks, and best practices that deliver value over and above commercial products and services. It wasn’t exactly a random survey. How might you do that? 2.Daniel Newman. Who wouldn’t?
  • HUBSPOT  |  MONDAY, APRIL 25, 2016
    [Product] Where Time Gets Lost at Work (And How to Get It Back) [Infographic]
    Have any tips for how you can use your time more productively at work? Productivity Daily IGSSWe've all been there: heads down on an important project, cranking away, and then woosh. You fly into a meeting. And then woosh , you fly into another meeting. Your stomach grumbles. It's lunchtime. and everyone is packing up to go home.
  • CHIEFMARTECH  |  SUNDAY, APRIL 24, 2016
    [Product] Did Morgan Stanley just kill the single-vendor marketing suite?
    They’re just great software products, mostly offered as on-demand services in the cloud. A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. But this graph is a little weird.
  • SNAPAPP  |  SUNDAY, APRIL 24, 2016
    [Product] Keep Your Viewer’s Attention: 5 Types of Interactive Video to Create Today
    Conversion video: Product Demo with chapters and in-video lead form. Confession: I downloaded your PDF, but I probably didn’t read it. Chances are I skimmed it and then became distracted by one of the other 20 tabs I have open. Communication habits are changing. We want bite-sized, to-the-point content, preferably on-demand. Absolutely.
  • HUBSPOT  |  SUNDAY, APRIL 24, 2016
    [Product] 3 Productivity Lessons From HubSpot Co-Founder Dharmesh Shah
    Successful founders are productive. I'm not sure if they're successful because they’re productive, or if they forced themselves to become productive because they wanted to be successful. Below are the three productivity tips he uses to get stuff done. What are your best productivity tips? Not too shabby.
  • INTEGRATED B2B  |  SATURDAY, APRIL 23, 2016
    [Product] Strategic Marketing and the CEO
    Typical competitive parameters that can be described as corporate capabilities include, for example: New product development. Product quality. So what, exactly, is a ‘capability’ and why should CMOs put them top of the list when it comes to getting top management to truly value the Marketing department? Market insights and data.
  • CONTENT STANDARD  |  SATURDAY, APRIL 23, 2016
    [Product] Cashing in on Messaging Apps: How the Marketer Can Help the World Move On
    When I was little, my dad would take me grocery shopping. Aside from begging him for every form of chocolate in sight, my main mission at the store was collecting coupons out of the dispensers in each aisle. At least I had access to all the chocolate cake (albeit plastic) I could want in that world. What can brands employ to achieve this?
  • JUNTA 42  |  SATURDAY, APRIL 23, 2016
    [Product] This Week in Content Marketing: Is Content Marketing Actually a Thing?
    At many companies, content quantity and lead-based metrics tend to encourage the production of mediocre content. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss a contrarian article that claims content marketing is a meaningless buzzword.
  • CONTENTLY  |  FRIDAY, APRIL 22, 2016
    [Product] ‘Office Perks Are Dumb,’ and 4 Other Stories You Should Read
    We have it pretty good here: management is open to working from home, our product team recently built an arcade machine, and we get free lunches on Fridays (take note, Greta: Please no more salad). Here’s what you missed while wondering  how Wolf Blitzer still has his job … Outside:  Is Social Media Screwing Over Explorers?
  • HALEY MARKETING  |  FRIDAY, APRIL 22, 2016
    [Product] Prince and Intellectual Property: How Legends Do Business
    For an artist, writer or musician, their creative work is their livelihood and the only product they have to offer. You may have thought about streaming some Prince music yesterday in a wave of sadness and nostalgia in the wake of his death. If so, you were likely disappointed. What’s The Business Lesson Here? Plagiarism Cuts Deep.
  • CONTENTLY  |  FRIDAY, APRIL 22, 2016
    [Product] Period Piece: How Feminist Brands Are Using Storytelling to Upend Age-Old Taboos
    In recent months, New Yorkers have noticed their subways, cabs, and sidewalks flooded (no pun intended) with campaigns for a product called Thinx, period underwear that holds up to two tampons’ worth of blood and serves as an alternative to traditional menstruation products. All they wanted to do was win. She had her period.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] Quantifying the Value of Social Media Engagement in B2B Marketing
    the organization, the products, the. tweet about your industry, products, or competitors? much larger for consumer products. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. terms of use. chart is derived from the Q2 2012.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] Moneyball for Sales & Marketing
    geographies, for different products, in various verticals, so you can pull together the best closing content. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents.
  • OPENTOPIC  |  FRIDAY, APRIL 22, 2016
    [Product] Why AI Is the Future of Customer Satisfaction
    Start multiplying a portfolio of products by all the potential problems, factor everything across support channels—phone, email, web chat, social media, an app and snail mail—and you quickly arrive at the intersection of unmanageable and impossible. study conducted by Zendesk and Loudhouse found that only.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] Grande Guide to Social Advertising
    expanding its product suite, and it appears its next. Perceived Cost and Real Cost with Facebook The perceived cost of a Facebook Display Ad is minimal, as Facebook promotes this product as starting at mere. It offers a very targeted network of like- minded, business-focused people looking for products, services, and connections.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] Marketing Automation Simplified
    being inundated with product specs. routed to your sales team based on geography, industry, product interest, or other assigned business rules to alleviate. conversations rather than traditional product, feature, or company-focused pitches. provides a better understanding of what products customers are most. 22 Resources.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    products through web sites and online networks long before your salespeople get. presentations, and product demos. cycle for B2B products and services has moved online, the evolution of the web is enabling easy access to. competitive product information and peer feedback. DIGITAL BODY LANGUAGE GUIDE | 1 Digital Body.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] Grande Guide to Lead Scoring
    This kind of interaction is counter-productive, causing. Sales productivity, in particular, can suffer. projected shortfalls in revenue by territory, product line, and/or business unit. Infoblox increased the productivity of its telesales. white papers, product information, and customer. product. series.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] Grande Guide to B2B Blogging
    your product. smart content rather than slogans and product pitches. is to drive the sale of products or brand awareness. them of your products, services, and why you’re special. instance, you can advertise products or services in. your product in new or different ways, or even feature. company and products.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] The Demand Gen Pro's Cookbook
    RPM and Product Master who. The following recipe is a perfect dish to help: • Deliver better qualified leads to sales • Diagnose customer needs and design better solutions • Generate net new sales revenue • Improve salesperson productivity. into production. for Deltek’s corporate, field, and product. THE DEMAND GEN PRO’S.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] Frictionless B2B - Creating a smoother customer journey in a world of marketing potholes
    generic product experience—they want to feel an affinity for their. Products Legend BlueKai DMP Cross-Channel Marketing Social Marketing Content Marketing 6Communicate. productivity significantly. 1Frictionless B2B Creating a smoother customer journey in a world of. marketing potholes. 2Introduction Continuous. Effortless.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] The Ultimate Guide: Getting started with Social Selling
    looking up product and. Results: • Raised awareness of Pitney Bowes’s software products. Their new product is high value, highly disruptive, and has a. The Ultimate Guide: Getting Started. with Social Selling INTRODUCTION Digital disruption has revolutionized. the sales and marketing landscape. what to want. takes the order.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement
    product group) all in one place.”. productive to the organization. registrations, events, and product areas. 1Targeting (That’s on target) A How-To Guide for transforming your database to support effective. segmentation and persona-driven communication and engagement. 2Are you in the market. for a chicken coop? That’s not you.*
  • SCRIPTED B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] The Ultimate Guide to Building a Content Marketing Team
    content production in the next year. product; in this case, kick-ass rock ‘n’. beautiful final product. What problems does your product/ service solve for customers? 2. your product and industry each day. 1 PLAYER. PLAYER THE ULTIMATE GUIDE TO. Introduction. by J.D. Peterson 1 Chapter ONE. why Build a Content Team?
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    end-user and product type, of course.) A better idea than 80-something percent of. create product guides. something to position product / service. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. This will.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] B2B Marketing Trends for 2016
    Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] The 5 Principles of Engagement Marketing
    But in our view, your most valuable asset isn't your product, or your branding, or even your team - it's your customers Every company has the same mission: to maximize their value.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] Hooked: How to Build Habit-Forming Products (An Excerpt)
    Find out how successful companies create products people can’t put down
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] 6 Ways To Get Busy People To Answer Your Emails
    By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] A Step-by-Step Guide to LinkedIn's New Company Pages
    For companies, this means a more powerful way to build relationships with your target audience on LinkedIn,” said Mike Grishaver from LinkedIn's Product Management team. How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] Mobile Is The New Face Of Engagement
    CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] Improving ROI with Marketing Optimization
    Expand this scenario to one with 50 products, eight. products that use simplistic rank-ordering. and Product Marketing Division at SAS. industry leaders, customers, alliances, sales, marketing and product teams to establish. product or service names are registered trademarks or trademarks of SAS Institute Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] Start engaging from the first click in the Customer Journey
    products and services to meet their needs. This may have nothing to do with the quality of our products/services, the competitive environment, changing. For example, it stands to reason that if we provide products for young women, we’ll know them through early. product. question or a product image. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. is a true insider -- the person behind a product or. Every time an executive presents at a conference, a thought-leader gives a lecture, a product manager gives a. to buyers as they consider your product.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Product] Closing the Loop on Social Leads
    Did they buy the product you posted on. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. engaging with audiences on established social networks is now a key part of business interaction. So, as social.
  • THE POINT  |  FRIDAY, APRIL 22, 2016
    [Product] Moving Past Responsive Design to a Mobile-First Email Strategy
    However, our production team did some analysis recently and noticed an interesting statistic: Across a representative sample of client campaigns, representing millions of emails sent, 42 percent of all opens were on mobile devices, but only 19 percent of all clicks were mobile. Well, not so fast. The industry ratio is even lower.).
  • HUBSPOT  |  FRIDAY, APRIL 22, 2016
    [Product] Applying Growth-Driven Design to Ecommerce Websites
    Instead of saying that your goal is, "to generate more revenue", set a more targeted goal like, "to increase product conversions by 10% (from 50 per month to 55 per month) in the next 6 months." Maybe every product detail page would include a 360° image or the site would be fully integrated with all social media accounts. goals?
  • LEADERSHIP  |  FRIDAY, APRIL 22, 2016
    [Product] 10 Ways Automated Email Can Wow Your Customers
    For customers that haven’t visited your site or purchased your products for a while, reach out with a Come Back Soon email that lets them know that you value their business. This tip is great for businesses that sell many different products or services. Would you say that your company sends out more automated emails than personal ones?
  • HINGE MARKETING  |  FRIDAY, APRIL 22, 2016
    [Product] Positioning Strategy: 5 Common-Sense Approaches that Never Work
    What Is the Cost of Video Production for the Web? Today, I’d like to talk about five approaches to positioning strategy that are bound to fail. At first blush they make so much sense that you may be tempted to implement them. In fact, these approaches are so common, that they are probably doomed to failure by overexposure alone.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Product] 4 Ways to Make Your Video Content More Measurable
    For example, you might use a general explainer video to attract visitors or a product demo to encourage prospects to convert and become customers. When You can combine this with other types of activity on your other channels to gauge overall interest in your products. make a sale) are usually very brand-centric and product-heavy.
  • HUBSPOT  |  FRIDAY, APRIL 22, 2016
    [Product] How to Turn Your Workspace Into a Den of Productivity
    When it comes to improving productivity in the workplace, much of the advice we hear centers around the mindset or motivation of the individual in question -- advice like " You need to set goals for yourself," or "You need to focus on your passion," or "You need to meticulously plan every portion of your day down to the millisecond.". Better.
  • KAPOST  |  FRIDAY, APRIL 22, 2016
    [Product] Lead Gen Hacks: 3 Strategies to Improve Content Conversions
    Put yourself in your customers’ shoes for a moment, and give them room to breathe and explore your product without being bombarded by “buy now” messaging. In the world of content marketing, there are no shortcuts: you need high-quality storytelling to build a strong connection with your target audience. Before You Go” Pop-Ups. Case Studies.
  • HUBSPOT  |  FRIDAY, APRIL 22, 2016
    [Product] Time for a Website Overhaul? A Look Into the Redesign Timelines of 6K+ Businesses
    For example, let's say you're a software business looking to drive trials of your product through your homepage CTA. Redesigning your website is a great way to get a fresh start. But how do you know when it's actually time to get the ball rolling on an overhaul? Look Into the Redesign Timelines of 6K+ Businesses. Why the shift in frequency?
  • DISCOVERORG  |  FRIDAY, APRIL 22, 2016
    [Product] 11 Tips to Get the Meeting and Not get Stood Up
    Don’t sell them on buying or adopting your product, sell them on the value of this individual meeting. We’ve all been there: you’ve got a prospect on the line. They are nibbling at the bait but you can tell from the bobber that there’s not a total commitment yet. So, how do you know when it is time to lure them in and set the demo?
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Product] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    BuzzFeed, meanwhile, has already productized this problem. ” BuzzFeed has evolved rapidly since then, and as a data initiative, Hive will play a huge role in showing circumspect media buyers that products like Swarm are worth the investment. At BuzzFeed, even the data scientists are masters of memes. So we went to see them.
  • SNAPAPP  |  THURSDAY, APRIL 21, 2016
    [Product] Why Content Experiences Matter
    Of course, content (especially B2B content) is not exactly a product to be purchased, and the environment in which it lives doesn’t necessarily need to look like a storefront. Think about the last time you went shopping. Specifically, picture the store itself. . Sales and other opportunities for saving were probably well-advertised.
  • SNAPAPP  |  THURSDAY, APRIL 21, 2016
    [Product] Why Content Experiences Matter
    Of course, content (especially B2B content) is not exactly a product to be purchased, and the environment in which it lives doesn’t necessarily need to look like a storefront. Think about the last time you went shopping. Specifically, picture the store itself. Sales and other opportunities for saving were probably well-advertised.
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