• MANHATTAN MARKETING MAVEN  |  FRIDAY, APRIL 18, 2014
    [Product] Frankly Facing Facebook
    If we have to pay for what we used to get for free, what is the business impact of Facebook advertising and how does it move product or build brand loyalty? 'Face it! Facebook has led marketers down the primrose path. They taught us about and addicted us to free earned media. They ran us through the “like” gates.
  • DIGITAL VOICES  |  FRIDAY, APRIL 18, 2014
    [Product] This Week in Digital Strategy 4.18.14
    They help to create a perception that transcends a product or service. Mobile has revolutionized commerce, including the way consumers engage, research and ultimately purchase products. 'Happy Friday, everyone! This week there have been some incredible insights in the world of digital strategy. We are in the middle of a massive shift.
  • SAZBEAN  |  FRIDAY, APRIL 18, 2014
    [Product] Thoughts on #Socialnomics 2014 by Erik Qualman
    Being active on social media gives companies an opportunity to listen, connect and contribute to the opinions consumers form of their products. 'Erik Qualman is at it again, with an updated 2014 installment of his #Socialnomics video (see below). The post Thoughts on #Socialnomics 2014 by Erik Qualman appeared first on Sazbean.
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 18, 2014
    [Product] 4 Myths About B2B Marketing That Everyone Thinks are True
    In fact, because many B2B marketers are focusing on strategies within their relevant industry, it is often more interesting to its perspective audience than a broad client facing campaign for a household or office product could be. B2B Marketing is Boring. B2B marketing isn’t boring at all. B2B marketing can be fun and inventive.
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Product] Content marketing metrics and analytics: it’s all about you
    Put simply, if you’re not measuring, then you’re simply guessing, and you really don’t know whether you  know your audience or are publishing content that ties in to your products and services. However, the concept of measurement and metrics sometimes gets twisted around, and we find marketers not really doing all they should.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Product] 10 Education Blogs You Should Follow According to Teach.com
    They provide tactful advice about incorporating technology in the classroom, including a teacher''s guide to technology and learning as well as product reviews on the best laptops, tablets, and apps for teachers. 'Teach.com recently came out with Teach100 , which ranks and scores hundreds of education blogs across the web. 3) Edutopia.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Product] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    It’s important to customize your audience to be a good fit for your company and your message, and that way you’re only paying for clicks from folks who might have some interest in downloading your content or learning more about your product or service. 'Twitter is a great marketing channel for driving traffic and generating leads.
  • SAZBEAN  |  THURSDAY, APRIL 17, 2014
    [Product] How to Get Your Company to Go Viral on Facebook
    For the Sharpie brand, relevant content for this company would consist of DIY crafts that use their products, office humor, inspirational quotes and workspace organization. 'Facebook ads are the least expensive form of advertising , according to a study by the Content Marketing Institute. Change Your Marketing Strategies.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, APRIL 17, 2014
    [Product] Words Decision Makers Love to Hear
    Perhaps you never really thought about your products or services from this perspective. 'Decision makers don''t care about your porduct''s speed, specifications, or efficiency. They don''t care about the wonderful methodology you use. Your offering is simply a tool. They care only about the results your offering delivers for them.
  • ANNUITAS GROUP  |  THURSDAY, APRIL 17, 2014
    [Product] Common Pitfalls in Demand Generation Strategy
    We love to write about ourselves, our products, our solutions. 'The word “strategy” is so over-used these days. No doubt about it we all want to have ground-breaking strategies , be thought of as strategic thinkers, and win awards for our companies or agencies with our strategy of the year. Not at all what I’d call a strategy. Sound familiar?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 17, 2014
    [Product] Your Enterprise’s (Almost) Unfair Competitive Advantage
    'Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Often, I encounter hesitance to embrace the new paradigm. After all, change is hard, and ignoring a problem is easy—in the short term. Step One: Lock in Top-down Organizational Alignment.
  • VIEWPOINT  |  THURSDAY, APRIL 17, 2014
    [Product] 5 Sales & Marketing Thought Leaders Weigh In on Inbound Marketing
    Leads are people who express interest in discussing your product or service. ISRs become slaves to the reactive, and if there''s a charge to break into new verticals with new products, you can''t just wait for prospects to come, you''ve got to go out and get them.". In fact, it makes the whole sales pipeline sick. But you need both!
  • ENGAGE  |  THURSDAY, APRIL 17, 2014
    [Product] The New Premium Medium Is Print
    question, Offscreen ’s FAQ explains that, given their editorial goals and audience, “a physical product that can be touched, collected, and read anywhere is a logical way to present this type of content.”. But it’s not just fashion brands that are putting ink on paper. Anticipating the “why print?”
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Product] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    Buy this socket wrench at 25% off” or “BOGO (buy one, get one [free]) on this curated list of beauty products”), or. Copy:  Detailed information on the product(s) or offer, including a  call to action. Images:  Usually an image (actual or metaphorical) of the product or service, as well as company logos. Would it upset you?
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Product] How to Take the Perfect Screenshot Using "Inspect Element"
    'I work with an amazing product team. So you can imagine they have little time for me to bug them for quality product screenshots. Fortunately, Thariq and Guru , two world-class engineers on the team, taught me a hack to take the perfect product screenshots. What Is Inspect Element? You''re a user experience specialist. Voila!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 16, 2014
    [Product] Better Processes & Improved Focus with Queue-Based Lead Management Platforms
    These types of solutions let sales reps apply filters and sift through lists of contacts to try to find the right next contact that may be the right fit for your product. Productivity. 'AG Salesworks is pleased to bring you a guest post from Kevin Thornton , Executive Vice President - Sales & Marketing for VanillaSoft. Calls/Hour.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Product] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    The software monitors all interactions with your company, from when a prospect first lands on your website to when they purchase your product or service. The longer your sales cycle, and the more complex your product or service, the more content you’ll need to serve up to prospects and clients. For How is that possible?
  • THE POINT  |  WEDNESDAY, APRIL 16, 2014
    [Product] New Marketing Automation Buyer’s Guide Offers Valuable Advice
    'TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”. You can access the guide from the TrustRadius site here.). Marketo announced an open ecosystem platform strategy.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 16, 2014
    [Product] Content marketing is NOT link building
    Effective content marketing takes a tremendous amount of time and resources – writers, video production, graphic design, developers, etc. 'There is a bit of confusion in the SEO industry right now. It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. Recap.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Product] Using a Trial/Freemium Model? Here’s How to Convert Those Users into Customers
    'Author: Steven Simoni If you’re a marketer with a Software-as-a-Service (SaaS) provider, you may have found that free trials and freemium models are an easy, low-risk way to introduce potential customers to your products. Once users sign up for a trial or freemium version of your product, you’ll have captured their name and data.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Product] The Triggered Emails You Need to Make Your Marketing Automation Work
    Say your prospect gets close to taking the action you want -- like starting a trial of your product -- but they don''t quite get to the finish line. They visit the trial landing page, or view some content about your product, but don''t start that trial. What to Send: Comparison Guides, Product Information, or Educational Content.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 16, 2014
    [Product] An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue
    CHARLES:        Smart companies are realizing that buyers of their products or services complete 60 to 80 percent of the buying process before they elect to engage with the company’s sales personnel, if at all. He works with company owners and CEOs to resolve two burning questions. And: What changes can you make to see that happen ?
  • B2B MARKETING MENTOR  |  TUESDAY, APRIL 15, 2014
    [Product] Our 5 Favorite SFA Software User Interfaces (UIs)
    robust system can keep your team informed and productive, providing the information needed to turn opportunities into wins. 'Modern sales force automation (SFA) software offers a range of features and analytic capabilities to help you better evaluate your sales pipeline to prioritize and close leads. Microsoft Dynamics CRM. Pipedrive.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Product] Matching Marketing Technology to Business Strategy: A Starting Framework
    More concretely, “make money” is a goal; “make money by building high quality products for which customers will pay a premium” is a strategy. You still have to deliver a reasonable degree of customer intimacy, just as you still have to deliver a reasonable degree of product quality. Bluff called. So, where to begin? Fair enough.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, APRIL 15, 2014
    [Product] Fixing Your Sucky Website Step Three: The End Game
    The best news, you can use your consultant as a human shield when you take the whole thing to the Hand-Wringers, Keebler Elves and Productivity Prevention Department. 'Here is our final look at fixing sucky websites. In Step One , we cleaned up the obvious stuff like broken links and old content. But that was just window-dressing.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Product] Study: Everyone Talks 'Engagement,' Nobody Knows What It Means
    Zappos, Dove beauty products, and T-Mobile are a few that Kolsky admires. “Just as a person would not engage into a long-term relationship with another person after just one meeting or interaction, a brand cannot expect their customers to engage with them after one interaction or product purchase,” Kolsky writes. Well, no.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Product] 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)
    The content highlights weaknesses in the company''s products/services/vision/mission. 'A lot goes into a blog post -- which is also why there''s a lot that can trip you up when you''re writing one. Am I right, or am I right? and ways to maintain your balance. have nothing against standing desks, but sitting down while you blog also helps ;-).
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Product] How to Find Elusive B2B Buyers
    10 messages pitching services and products that are not relevant to my business. You may think that your product or service is so compelling that you are doing your prospects a favor by sharing it with them despite their lack of receptivity. 'Okay, it’s time for a little honesty. The answer to all these questions is the same.
  • THE ROI GUY  |  TUESDAY, APRIL 15, 2014
    [Product] Interview: Guided Selling with Storytelling, Insights and Financial Justification
    Once the buyer is convinced they have a priority issue worth addressing, it is important to quantify the benefits of your proposed solution – the cost savings and avoidance, productivity and process improvements, risk reductions and growth- helping to: Justify the Gain. Indeed. First you need to ignite the buying journey. It can be both.
  • E-QUIP  |  TUESDAY, APRIL 15, 2014
    [Product] Is Your Firm Serious About Its Values?
    In most firms, an economically productive professional would rarely (if ever) be confronted about softer "values" issues. 'Countless studies and best-selling business books repeat the same refrain—values matter. The most successful companies typically have a strong set of values that guide all corporate activity. So what about your firm?
  • LEADERSHIP  |  TUESDAY, APRIL 15, 2014
    [Product] What’s Your B2B Marketing Mission?
    To embark on a mission that drives us to deliver not just the best product or service but to strive for something better than the best. Musk reminds us that it’s very easy to ask customers what they like about your product. 'Start Thinking Out-Of-The-Planet! That’s the magic of this innovation…it only gets better every day.
  • ANNUITAS GROUP  |  TUESDAY, APRIL 15, 2014
    [Product] What is the International Association of Privacy Professionals? Why Should Marketers Care?
    Build it in to new products and features right from the start to save a lot of time and resources later. 'I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components.  Want to learn more?
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Product] Best Practices for Blogger Outreach
    Make sure you’re not coming off as spammy if you are offering a free product. 'Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario. Research. That means, do your research! Make it Personal.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Product] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    Your homepage, contact us page, pricing, navigation bar at the top or bottom, and product pages are perfect places to start as they typically get the most traffic. 'You know you need to get the word out about your business in order to grow and to stay top of mind with customers. Sorry to burst your bubble, but not so much. There you have it.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Product] Remember LinkedIn for social media marketing
    'Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Well, you should return to LinkedIn because it’s a social media platform that introduces new products, services, and access relatively often. Completely Fill Out Your LinkedIn Profile.
  • MARKETING ACTION  |  TUESDAY, APRIL 15, 2014
    [Product] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    Act-On will use the new capital to accelerate the business on all fronts, including new product development, sales expansion, and brand recognition. 'I’m very pleased to announce today that Act-On has secured $42 million in new venture financing. The timing is excellent. billion in 2014 according to Raab Associates Inc. It’s paid off.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 15, 2014
    [Product] Are You Using Influencers in Your New Product Launch to Professional Tradesmen?
    'When you’re planning your next new product launch beyond your traditional media lists that you send to, are you utilizing the Influencers in the market you’re going after ? They are the kinds of folks you want talking about you and your products. If possible, some exclusive little tidbits are always helpful.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Product] Why the First Rule of Culture Is Misguided [SlideShare]
    But, we came to learn that articulating and communicating company culture is not pointless -- it was actually exceptionally productive. Technology and products come and go, but people with passion and purpose create great stories to tell.” The first rule of culture is that you don’t talk about culture. Now I know why.
  • ENGAGE  |  TUESDAY, APRIL 15, 2014
    [Product] Staying Relevant with Social and Content in the Battle over Breakfast
    couldn’t help but think that both establishments—Wendy’s and Burger King—missed the perfect opportunity to enter the conversation by creating buzz over a new product or by otherwise reminding existing customers of their own popular breakfast options. In case you missed it, my colleague Kari Redfield explained the battle in a post last week.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Product] Duane Reade's Social Media Mistake Might Cost Them $6 Million
    Since Duane Reade was posting a paparazzi photo taken in public and didn''t link to any of their products, they probably thought the tweet was fair game. It wasn''t like it was a photo of her taken in her house, or they linked to a specific product in the tweet. Recently, it hasn''t worked out well for two different brands.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 14, 2014
    [Product] LinkedIn Product and Services Pages Discontinued
    Today LinkedIn Products and Services pages will be discontinued. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Products & Services tab is just what it sounds like – a place to describe in detail what a company offers. LinkedIn marketing
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Product] The Purpose of Repurposing Content
    'Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. When we got to the repurposing content notecard, we started writing our ideas on sticky notes and placing them on a whiteboard.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Product] How to Unlock the Lead Generation Power of Your B2B Website
    Sales cycles vary by industry and product, but all can benefit from automated lead nurturing that send out invitations to take the next step on the buyer’s journey. 'Artillery B2B Marketing Blog > The Forward Observer Not generating enough leads on your website? But the truth is there are lots of companies that aren’t quite there yet.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Product] The Right Way to Answer a Work Email
    Here are some tips on how to be a more efficient emailer, so you can spend your time on more productive tasks. 'Here is an email exchange that just happened between Joe Chernov , our VP of Content, and me. Joe: Why don''t we have social share buttons on landing pages (or at least the page I''m seeing)? Joe: This is how you answer a question!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 14, 2014
    [Product] The End Game: How to Create Opportunities Early In Inside Sales
    Entice them with your product or service, concentrate on how it can improve their specific situation, and then schedule another conversation for more information. LinkedIn is a professional social network filled to the brim with contacts who may need your product/service. Everyone has their own strategy to get through a month.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Product] After an Event: How to Connect and Follow up on Email + Social
    If someone you met at an event asked for information on a certain product or service that you offer (or handed you a business card), don’t automatically add them to your email list. 'In the world of digital marketing, it’s easy to forget that some email addresses are collected in person. Now what? The Welcome Message.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Product] How to build brand trust – 4 essential steps
    Sadly the level of trust around the world has declined dramatically over the past few years – just look at the way people see the government, CEO’s, foreign countries with corruption, our Congress, and many brands (company and product/service). 'What??  You’re kidding!!  You just can’t trust anyone anymore!! Too source:  Webbed Feet.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Product] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Another fun tactic is to create a jingle or a song to go along with a product launch or new content asset. At Marketo, we’ve hired vendors from the website Fiverr to create short jingles about new content pieces or products. This book is a great resource for marketers of all levels—from lead generation beginners to the more advanced.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 14, 2014
    [Product] The “Mad Men” Sendoff: 5 Ways We Marketers Love You
    Price, Product, and Promotion “ain’t all that”. It’s not just a matter of taking the product home to test drive and report. 'by Amanda Batista | Tweet this It’s the Monday after the final season premiere of AMC’s Mad Men (hangover much)? It’s been real, Mad Men. Thanks for the memories. Hit more home runs, or hit lots of singles.
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Product] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    If you want more customers to buy a type of product you sell, consider paying to boost or sponsor a Facebook post. And most important, you want to see conversions on your other properties (website landing pages for products, webinars, etc.) And while it’s human nature to wish and hope things are easy, that’s often not the case.
  • FATHOM  |  MONDAY, APRIL 14, 2014
    [Product] Purpose-Driven Marketing for a Purpose-Driven Economy
    When engaging with customers, share your beliefs and tell stories of how your product/service enhances the lives of people just like them. 'Aaron Hurst speaking at Fathom, 4.8.2014. Does your organization have a purpose? Does it shine through in your marketing? Do your customers feel it in their guts and believe in it? Original, right?).
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Product] 83 Exceptional Social Media and Marketing Statistics for 2014
    internet users researching products and services online. adults aged 18-34, four-fiths say bloggers “can be very or somewhat influential in shaping product or service purchasing decisions. ( '“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. No, not that.) B2B Marketing ).
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 14, 2014
    [Product] Lead Qualification: Webinar marketing strategy boosts conversion 500%
    There really was no strategy,” Shelby Britton, Senior Product Marketing Manager, Adobe, explained. 'Tweet Providing relevant and valuable content in webinars is key to a successful strategy. But for Adobe, while the content was there, the strategy was not. We did a lot of work to look at that one-off strategy. You might also like.
  • SALES CHALLENGER  |  SUNDAY, APRIL 13, 2014
    [Product] The (Slowly) Changing Face of Procurement
    In one, a new Procurement officer is advised to “Give employees low-cost substitutes and claim the savings on your accomplishments;” in another, a Procurement officer announces a new system that “divides products into two categories: things you don’t want, and things you’re not allowed to buy.”
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Product] How Can Content Marketing Generate Leads?
    Product Comparisons. Product reviews. 'Content marketing is in essence, the creation of content to promote your brand. Content marketing can come in many forms including video, social media, written page copy, infographics, and blog content. . How Does Content Marketing Work? Some specific examples of these items might include: .
  • SYNECORE  |  SATURDAY, APRIL 12, 2014
    [Product] 7 Inspiring Examples of Parallax Scrolling Websites
    Absolutely amazing parallax effects are used to assemble products right before your eyes as you scroll down the page. As you scroll, each section focuses on a particular set products. Parallax as a storytelling technique can be a great marketing tool to sell your brand image rather than just your products. Sony: Be Moved.
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [Product] How to Grow Your Email Contacts Organically
    They haven’t expressed interest in your products or services. Find firms that have similar target audiences and offer complementary products or services. 'The benefits of email marketing have been proven time and time again. Here are a couple notable statistics. in return. So, how do you attain and build this list? Online events.
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Product] Uncovered: The Future of Mobile Marketing
    QR codes: 40% of people tend to buy products once they scan the codes. 'How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. For example, did you know that 1 out of 7 individuals across the globe use smartphones? In the U.S.
  • ENGAGE  |  FRIDAY, APRIL 11, 2014
    [Product] A Mother of Reinvention
    And 82 percent said they would be more likely to buy products or services if they understood how their expenditures would help the cause. And as media changes so rapidly, so do the attendant opportunities for those willing to experiment. She also organizes salons and debates. Care deeply about the topic. This can lead to iconic images.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 11, 2014
    [Product] 6 Fundamental Value-Based Selling Tips
    While you don’t have to write out a complete dialogue, it is a good idea to jot down some bullet points about your prospect, your brand, and your products or services. Take these steps toward getting to know your customer and building trust, and you should find your sales calls more productive. Follow Mike on Twitter @MikeKamo.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 11, 2014
    [Product] How Do You Tie Your Content Back to Your Vision?
    After all, not all businesses create inspiring or exciting products or services. It’s not about your products and services as such, it’s about where you are going and why. After all, not all businesses create inspiring or exciting products or services. 'By Aaron Crowther, {grow} Community Member. love listening to smart people.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Product] Marketo Conference: Small Changes, Big Picture
    Still, the real focus was on Marketo’s own announcements, which included several product changes and a new positioning. Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. I wasn’t at the conference but Marketo briefed me on their plans.)
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 10, 2014
    [Product] 7 Tips for Creating a Home Page that Establishes Trust
    Enable prospects to quickly find your Products / Services pages. Once I have a good working draft of the home and Products / Services section, I then begin working with the designer. In addition to photographs, you can also do video, the way Acme Wire Products did. Custom Wire Forming and Fabricating” – Acme Wire Products.
  • ANNUITAS GROUP  |  THURSDAY, APRIL 10, 2014
    [Product] 5 Mistakes Companies Make When Automating Their Marketing
    Putting product content in at the Engage stage of the buying process means nothing to a buyer. '*This article first ran in VentureBeat on April 2, 2014. According to Raab Associates, Inc. the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 billion. So where is the disconnect? Workshops will do it.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Product] How to Write Survey Questions: 7 Things NOT to Do
    It seems simple to sit down and craft a list of questions -- whether a recent conference your company put on or the viability of a new product line -- but. 'Writing a survey from scratch is no walk in the park. it''s just not. The Art of Asking Survey Questions: 7 Survey-Writing Don''ts from HubSpot. 1) Don''t write leading questions.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 10, 2014
    [Product] 5 Insightful B2B Content Marketing Strategy Videos
    TL;DW  Summary : Marcom Productions  defines and describes the role of buyer personas in B2B content marketing, while noting several helpful tips in creating personas to better content strategies. 'Content is king, and the king is everywhere we turn on the web. However, gone are the days of “batch N’ blast” success stories.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Product] A sustainable process for optimized content marketing and brand publishing
    We push brochureware, product copy, and editorial content left and right–and immediately its time to create more. It’s imperative to understand if certain content production is taking too much time with very little return. This is not just in reference to a single piece of content, product or service. Everyone is busy.
  • B2B MARKETING MENTOR  |  THURSDAY, APRIL 10, 2014
    [Product] How to Use Your Sales Team to Create Better Buyer Personas
    Sales reps get a firsthand look at what’s working for buyers about your product or service, and what’s not—giving them unique insight into who your target buyers really are. Kopec notes that you should also talk to your product department, if you have one, as they may have “longer-term product strategies targeting buyer personas.”.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 10, 2014
    [Product] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
    With more consumers using smartphones and tablets, there will be an increased number of mobile searchers for businesses and information on products or services. Product or service interest. 'Fact: The number of smartphone users worldwide will total 1.75 billion this year, while mobile phone penetration is expected to increase from 61.1%
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Product] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    For me, my weakness is video production and editing. 'Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Are you with me? Do Something Each Week that Scares You.  . Image source. Fact Check. Back Up Your Points.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Product] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    We featured demos of our newest product advancements and even had some of our Customer Champions on hand to answer questions. Product and Industry 'Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. Let’s recap some of our favorite sessions from Wednesday, our final day of Summit. Robot emails.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 10, 2014
    [Product] From MAGNET: Find New Talent
    MAGNET student interns learn by doing under the supervision of senior product development engineers. In addition, in preparation for the summer WBLE program, MAGNET is currently seeking companies that will welcome a student to shadow an employee for  just one or two days, to learn about the company’s products or services. Welding.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Product] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    Additionally, Amazon''s site features a lot more Amazon-specific products in addition to products from third-party sellers. 'I just picked up a new hobby. call it "Waybacking.". It''s kinda like Googling, but even better. My, they have come a long way!). Remember when Google was in Beta? Tweet about Google. 2) Apple. Tweet about Apple.
  • VIEWPOINT  |  THURSDAY, APRIL 10, 2014
    [Product] Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?
    Fridays and Mondays are the worst days to contact prospects as these are the least productive days of the work week. 'In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 10, 2014
    [Product] How to Achieve a Return on Conversation with Emotional Marketing
    Then look at how a fan gives a full feeling disclosure back to the brand regarding their product (“I Love my Subaru”). 'By Brooke Ballard, {grow} Community Member. m going to unveil the secret to breaking through the noise on Facebook right here in this post. Here it is: Excited about that? wouldn’t blame you if you’re not. Let’s start again.
  • MARKETING ACTION  |  THURSDAY, APRIL 10, 2014
    [Product] 5 Ways of Ensuring Real ROI in Social Media
    The more your channels can support broader product marketing strategies, the more resonant your messages will be, and the stronger your brand will seem. 'Only a year or so ago marketers were arguing about whether social media was a distracting time-suck or a valuable activity. 1.      Listen carefully to your buyers and their preferences.
  • 3D2B  |  THURSDAY, APRIL 10, 2014
    [Product] How to Avoid the Black Hole of Sales Leads
    This lack of attention can sour potential customers on you and your products and services…permanently. Here are a few ideas to get you started as marketing and sales work together to develop a list of key qualifiers: Measure each prospect’s degree of interest in your products and/or services. 'Are Sales Driven by Numbers or Quality?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Product] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com. It’s still a modest multiple of 2.4
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Product] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    Let them experience what it would be like to use your product/service. If you aren’t proud of the product, you’ll have a hard time selling it. Look for a great product, happy customers, a big market, and a winning team. Product and Industry All in all, it was an unequivocal success. it was time to kick back.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Product] What Does Your Logo Color Really Mean? [Infographic]
    Either way, your logo should be front of mind for your audience, and associated with your brand and product. 'Remember the last time you were at an event? You probably met a ton of people, shook a lot of hands, but remembered only a small few. Why is that? What characteristics did the people that stood out have? Well, that was fun. branding
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 9, 2014
    [Product] Needs-Based Marketing for Executive Buyers Today
    But once you get to that buyer, are you presenting the right message and offering true solutions to their business problems, or are you pushing a set of product features trying to fit their needs into your product specs? According to a Forrester research, executive buyers today are frustrated by “product-focused” salespeople.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 9, 2014
    [Product] The top 10 tricks for sales lead generation
    The productivity of a sales force or distributor improves dramatically with a steady supply of qualified leads. So how do you provide your sales team with the leads that will increase their productivity by 200% or more? How to quadruple your campaign productivity with lead nurturing. Ruth P. For more, visit Ruth’s website.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 9, 2014
    [Product] Why Marketers Should Go Rogue with Blogger Outreach
    Related Stories How to Find Relevant Subreddits for Your Business Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome 7 Ways To Be More Productive On Social Media. 'One of the principals that I follow when it comes to marketing is to not follow any principals. When I coach … Continue Reading.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [Product] 29 Signs Your Business Is Not Ready For Content Marketing
    You get asked to make sure your content talks more about your products. 'How do you know your business is ready for content marketing? Do you sometimes get the feeling that content marketing has become the latest bandwagon people are jumping on before they really understand what it is and what it takes? You’re not alone.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Product] Tear Down This Wall Between Ad Tech and Marketing Automation
    Product and Industry 'Author: Robin Bordoli Twenty-seven years ago, President Ronald Reagan uttered the iconic phrase, “Tear down this wall.” ” It was a challenge to Mikhail Gorbachev to destroy the Berlin wall and bring the people of Western and Eastern Europe together. The Ad Tech World. Broad reach.  Anonymous cookies. 
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 9, 2014
    [Product] Are You Getting Your Sales Force Involved in Social Media?
    Once you get a list, identify those within the sales force that has the most experience/expertise in that product or market. 'No, I’m not trying to delegate the social media tactics and implementations to the sales force, they’re too busy selling. Chances are other folks are having similar problems.
  • SYNECORE  |  WEDNESDAY, APRIL 9, 2014
    [Product] Determining Your Goals: Tips to Get You Started on a Website Redesign
    Along with the basics (such as age, gender, education, and income) you should also consider more in-depth information such as where your consumers shop, what other websites they frequent, how often they purchase your product or service, and their current opinion of your brand. Design the organizational structure of your website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Product] 7 Essential Mobile Apps for Marketers
    If you’re interested in productivity more generally, several of my 87 mobile apps help me to save precious time on a daily basis, and would prove useful to all businesspeople: 8 Great Apps to Save You Time Every Day. best practices Time management kerry gorgone marketing apps productivity have 87 apps on my iPhone. Evernote Hello.
  • VIDYARD  |  WEDNESDAY, APRIL 9, 2014
    [Product] Vidyard Rocks the Juno Awards Red Carpet as an Official Partner
    It was interesting to learn how the Junos had gone from a relatively small banquet dinner that was largely accessible to only music industry reps and artists, to a large scale concert production with a focus on bringing the fans closer to the musicians. As you can see, Ian was pretty pumped. Behind the scenes. huge thanks to Jill Primeau, Sr.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 8, 2014
    [Product] NOW LIVE: The 1st InsideView B2B Marketing Influencers List [Infographic]
    'Late last year, InsideView launched its newest suite of products to arm B2B marketers with CRM Intelligence for the game of revenue marketing. At its best, InsideView for MarketingTM, will put marketers in a position to prove themselves revenue winners over, and over again.
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 8, 2014
    [Product] B2B Marketers Need a Fresh Perspective
    'In response to my last post, Product is Not the Hero of a B2B Company’s Story, Michael Webb asked a great question. Why is it so easy for marketers to focus on: Products, rather than the customer as hero? Product is Not the Hero of a B2B Company's Story ). " of the things you've written about? This needs to change.
  • THE ROI GUY  |  TUESDAY, APRIL 8, 2014
    [Product] Why the Increased IT Spending Growth Forecasts from Gartner are Wrong Again!
    Sitting in on the majority of sales presentations and you can see that most are still delivering empty product pitches or pseudo-solution selling asking a few questions and then jumping into canned “death by PowerPoint” presentations. 'According to Gartner, worldwide IT spending is on pace to reach $3.8 trillion in 2014, a 3.2% for the year.
  • WRITESPARK  |  TUESDAY, APRIL 8, 2014
    [Product] White Papers: Refresh or Write Fresh?
    Promotes a major product or service that will continue to be sold by your company. For some products or marketing situations, your renewal cycle may have an even shorter timeframe. Updated product details, new case studies etc. For many technology marketers, once a white paper is written and posted it''s instantly forgotten.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Product] Content ROI Is a Myth
    Content being created and used for a company''s MOFU and BOFU strategy should: Educate people in your funnel about your product and how it can solve their challenges. 'As a profession, marketing has evolved a lot over the past 5 years. ” Today, marketers want to measure the ROI on every tactic and channel they use. The Content ROI Myth.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 8, 2014
    [Product] 5 Tips For Inside Sales Managers Who Have Trouble With Conflict
    You’re in your position for a reason, mainly because you can provide insight into making their job easier and hopefully more productive. 'The hardest transition I''ve found when moving into a manager role is the change in relationship between you and former colleagues that you''ve once worked with. The question is: how do we handle it?
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Product] Getting Started with Content Marketing Strategy in 5 Easy Steps
    The content you create should help customers succeed with your product or service, enhance their understanding of your industry, or help them solve related problems. 'It isn’t hard to find information these days about taking your content marketing to the next level. Where do you actually begin? Conversion rates. Do they love ice cream?
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 8, 2014
    [Product] 4 Tips to Modernize Your Call Center Customer Experience From Start to Finish
    While chatting to a friend or coworker now and again may be a good way to break up the day, consumers sometimes prefer to navigate automated solutions to resolve an issue with a product or service: By 2020, the customer will manage 85% of the relationship with an enterprise without interacting with a person ( Gartner ). Well, it’s true!
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Product] Rise of the Marketing Platform
    The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. 'Author: Jon Miller I’m about to make a staggering statement. Ready for it? Marketing has changed a lot recently. Yes, I know, real “profound”. 1920s – 1950s: A spotlight on selling emerges. Too see why, read on….
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Product] 21 Fantastic Facebook Marketing Guides
    'Many (most?) marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Hell Yes!
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Product] 70 New (Really) Marketing Automation Stats
    Among B2B marketing managers, the most important criteria for a marketing automation system are (1) price, (2) product integration (e.g., Email is ranked as the #1 preferred communication channel by consumers for initial introduction to a product/service, learning about a product/service, and post-purchase follow-up about a product/service.
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