Remove work

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Looking to enhance sales lead performance? Put process before technology.

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So start by engineering your processes to focus on lead quality not quantity. We had a conversation about the importance of process surrounding Market, Media, Message and Metrics. Here's a synopis: Market: There's no such thing as a good list without a lot of work on marketing's part.

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Do Standardized Sales Processes Really Work Anymore?

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For decades now, sales management has put in sales processes and systems to standardize how sales reps manage leads and close deals with prospects. These sales processes and systems typically have been enclosed by three points of a triangle: sales enablement tools, sales training, and sales pipeline or forecasting tools.

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Proof that Account-based Marketing Works

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One healthcare IT solutions company with a complex solution and a finite market learned first-hand just how account-based marketing works. When sales and marketing work together to drive revenue (and that takes process for sure) everybody benefits—the prospect/client, the team members, and the organization as a whole.

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How to Turn Sales Leads into Revenue, Not Just Work

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These companies have a very high demand for their products and services, but they still need strong lead generation and qualification processes. These companies are successful because of their established roles, processes, and responsibilities for their marketing and sales departments. Find the Pain. Turn Your Lead into a Sale.

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Sales Qualification Isn’t an Event - It’s a Process

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As CEO of UK-based Inflexion-Point Strategy Partners , Bob works with the leadership teams of technology-based B2B-focused companies, enabling them to make the critical connections between their marketing messages, their sales conversations, their true differentiators, and their customer''s priorities. Parallel Thoughts.

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Demand Generation Strategies & Lead Management Processes First

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In part one , Carlos differentiates between demand generation strategies and lead management processes. When these qualified leads start to leak out of the sales funnel, it’s usually because an effective lead management process is missing. Nonexistent lead management processes. Not enough of the right content.

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PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

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Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. The Core Issue: It’s Not Alignment – It’s Driving the Demand Process. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group.

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