Anything Goes Marketing
NOVEMBER 16, 2008
Here are my recommendations: Reuse your webinars. If you have run a live webinar, post the archived version on your website behind a form. It's been proven that archived webinars can generate more leads then the actual live event. Reuse your email newsletters by ensuring they are posted on your website. Did I just write in caps?
Anything Goes Marketing
APRIL 5, 2009
white paper, webinar, etc.), Event/webinar campaigns. One item often overlooked is automating the entire event registration and follow up process. For more tips on improving your webinar campaigns see Paul Teshima’s excellent post Four Practices to Increase Webinar Effectiveness. send an email with a link to it”.
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Anything Goes Marketing
JUNE 29, 2009
This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. A personalized approach facilitates this process.
Anything Goes Marketing
MAY 12, 2007
Don't just put the title of the webinar on your landing page with a "Download now!" Web visitors want a sneak peak at the white paper to ensure that it's worth their time to go through the registration process. Many just choose the default answers so they can get through the process and download the webinar or webcast that they want.
Anything Goes Marketing
AUGUST 24, 2006
These people for the most part are at the beginning of the purchase process where they've realized that your company can fulfill a need of theirs. Instead of having Joe Sales call them, either send them some additional information such as a webinar link or have someone who is a "trusted advisor" call them.
Anything Goes Marketing
AUGUST 3, 2009
If you’re at an event, have a cool employee get together or doing a live webinar, all you need to do to make your Twitter account come alive is a camera phone and a Twitpic account. When I “upgraded” to the new HooteSuite Twitter platform, it forced me to tweet about why I liked HooteSuite before I could complete the upgrade process.
Anything Goes Marketing
MARCH 9, 2008
What's key here is that the whole process to create a newsletter becomes much easier as you have an automated program that sends the email for you and the content is content that you've created for a blog or other RSS feed. This process was a bit of a pain as you need to create the.ics file and then upload it to your server.
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