Marketing Insider Group

JANUARY 5, 2023

I spent about half my career in marketing creating, tweaking and optimizing demand generation processes, most recently for the world’s largest software company. And in the process, I somehow managed to accomplish both. You should never expect a sales rep to do this hard work for you in marketing!

Lead Ranking 283

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 283

markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Register for this webcast registration is closed. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Eloqua 120

Webbiquity

MARCH 30, 2021

Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. Personalization is for the lead generation and nurturing process. What worked in the past may not work as well going forward.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

markempa

JULY 1, 2013

In the early days, it seemed like a lot of work, and I had a lot of anxiety about each one going properly,” she admitted. But, regardless of that anxiety and effort, every webcast attracted more attendees than the one prior. Now Thomas hosts one webcast a month while the Lithium product-marketing team hosts another two or so per month.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But lately, Ive watched some really bad webinars and webcasts. Where do webinars/webcasts fit into lead generation?

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

SpotMe Blog

FEBRUARY 2, 2022

For us, “best” means a solution that works for the organizer and its goals. They focus on delivering short-form webcasting (i.e. They rely on having a separate process for inviting your users. The solution offers both webcasting sessions and 2-way group breakout sessions. Defining “best”. Internal meeting tools.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Zoominfo

JUNE 28, 2018

And in the process, have some fun and grow our businesses. They dive deep into the various channels, tactics, and trends flooding the recruiting industry to help you decipher what will work best for each individual recruiter. Recommended reading: 4 Out-of-the-Box Candidate Sourcing Techniques that Actually Work. Check it out!

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Content4Demand

OCTOBER 13, 2020

Content4Demand works with the Ceros interactive platform, which is effective for organizing and presenting information but it does so in a visual format that is friendlier, more organic, more exciting and more engaging. But such widespread use conveys that PowerPoint is effective at some level. That doesn’t mean it has to be ubiquitous.

Peer-to-peer 77

Peer-to-peer Webcast Multi-Channel Case Study 77

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). For optimal results, we suggest starting this process three to four weeks out. After all, you can’t always rely on your equipment to work in a new environment.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Only B2B

FEBRUARY 28, 2018

More and more companies are adopting live videos, especially webinars and webcasts, to attract their customer base. Did you know that 32% of B2B marketers believe webinars and webcasts are critical to the success of their content marketing strategy? Similarly, SAP works with influencers to create content and organize events.

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

B2B Marketing Directions

JULY 17, 2022

The business professionals who use the NetLine platform voluntarily share information about themselves and the organizations they work for in exchange for access to the content resources available on the platform. NetLine found that on-demand webinars and live webcasts were also good indicators of short-term purchase intent.

Research 52

Research B2B Paper Purchase Intent 52

Only B2B

MARCH 17, 2020

It’s a no brainer that marketers often express their scepticism about the event marketing process as a whole. Let’s dive into a few ways you can utilise account-based marketing for event promotion to get more from your event investment by creating awareness before the event and by substantially improving your follow-up process.

Account Based Marketing 81

Account Based Marketing ROI Planning ABM 81

Marketing Insider Group

JANUARY 13, 2011

Now you may be thinking: “what does this guy who works for a large company know about the challenges of small business marketing?&# This article will tell the story of what I did while working as the head of marketing for a small business. . My story: I was working for a 40 person, under $10 Million per year software company.

Webcast 100

Webcast Work Management Marketing Management Eloqua 100

Conversica

APRIL 18, 2019

We did a webcast together, and I wrote up the highlights and some Q&A with Kristina below. Kristina is a real expert in this field, leading the sales development team at Five9 and previously having helped top tier venture-backed startups ramp and optimize their sales development efforts while she worked for at SalesRamp.

Top of Funnel 40

Top of Funnel Practices Webcast Peer-to-peer 40

Adobe Experience Cloud Blog

APRIL 10, 2017

Author: Amy McCarthy Throughout the many, many years of working in different aspects of channel management through value-added resellers (VARs), channel partners, or original equipment manufacturer (OEM) partners, I’ve learned firsthand how powerful partnerships can be. Have they participated in your field events, webcasts, or tradeshows?

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Buzz Marketing for Technology

JUNE 27, 2008

Knowledge Work, Management & Productivity. 6 Common Attributes of Knowledge Work and Knowledge Workers. Most derive from the fact that knowledge work is less structured and perhaps less structurable than administrative or production work. This autonomy is in part a natural result of the nature of knowledge work.

Work Management 100

Work Management Webcast Case Studies Act-On 100

Crimson Marketing

JULY 23, 2015

To develop that relationship, Marketing needs a process in place to score leads. By working with the inside sales team, Marketing can further qualify leads. PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Content4Demand

DECEMBER 6, 2022

Last week, we recapped the first half of that webcast, discussing how Allyson set those campaigns up for success. When we built out the report and we started working with Content4Demand, it started right away. When we’re working on ideation for reports, I usually want to think through what else we want to accomplish.

Research 52

Research Campaigns B2B Thought Leadership Bandwidth 52

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars /webcasts (66%), case studies (66%) and whitepapers (63%) ( source ). For optimal results, we suggest starting this process three to four weeks out. After all, you can’t always rely on your equipment to work in a new environment.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

markempa

OCTOBER 17, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation CRM Work Management Lead Scoring 120

Marketing Insider Group

APRIL 20, 2015

I spent about half my career in marketing creating, tweaking and optimizing the demand generation process, most recently for the world’s largest software company. And in the process, I somehow managed to accomplish both. Someone who downloads a white paper or registers for your webcast is not a lead.

Lead Ranking 100

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 100

Content4Demand

SEPTEMBER 5, 2019

There are tons of e-books and blog posts highlighting what we already know: ABM works. ABM In Action will host a webcast on September 12 to share in-depth stories about how ABM pros from ServiceMax , AlayaCare , CallRail and TransPay are changing the game when it comes to formulating, executing and measuring account-based programs.

InsideView 54

InsideView Co-Registration ABM Account Based Marketing 54

WriteSpark

FEBRUARY 18, 2009

Working with Writers. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey.  Social Media. White Papers. TrackBack URL for this entry: [link].

Social Media 120

Social Media Media Forrester Copywriting 120

Capstone Insights

JANUARY 17, 2018

Work with those marketers to improve and specify segmentation. Work with that group of marketers to identify best practices for the company. a confirmation email after registration for a webcast or event). Lead scoring: Scoring leads can’t happen until sales and marketing agree on lead scoring values and processes.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Tomorrow People

OCTOBER 12, 2011

As a continuation from Monday's Zoober - Inbound Marketing Methodology to Outflank Your Competition post on listening to your potential customers talking , we will be elaborating more on the next two steps you need to take in order to make inbound marketing work for your business. Creating is another essential step in the Zoober methodology.

Inbound Marketing 120

Inbound Marketing Planning Webcast Buying Cycle 120

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Content4Demand

OCTOBER 3, 2019

If you ’ re planning to submit your own best work to the Killer Content Awards , you ’ ll save $100 if you get your nominations in by the end of the day with this form. Here, Terry Moffatt recounts valuable insights from Forrester’s webcast based on their recent report, “ Partner-Based Marketing Accelerates Elusive Shadow Channel Engagement.”

Marketing Analytics Tools 40

Marketing Analytics Tools ABM Account Based Marketing Content 40

The Point

OCTOBER 14, 2009

The reader who clicks on an email, by comparison, has received far more information and is therefore going to be much more inclined (and ready) to complete the registration process. We work with a lot of SaaS (Software as a Service) clients, and the inclination for those companies is to offer a free trial or download of their product.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The challenge that many organizations face is that their sales process is a black box. Buy somebody elses "ideal" sales process.

Lead Generation 120

Lead Generation ROI Process Generation 120

markempa

MAY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. On June 6th, I’m doing a webcast on a multimodal approach to lead nurturing as part of ON24s Wednesday Webcast with Experts Series.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Content4Demand

DECEMBER 6, 2019

For this reason, case studies work especially well in the late stages of the buyer’s journey. On the live webcast, it also gives attendees an opportunity to ask your customer questions. Content marketers work hard to develop sales enablement tools that streamline sales’ ability to take the prospect to the final decision point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Golden Spiral

APRIL 18, 2019

Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. It focuses on people, process, technology, governance, risk, and compliance. Not sure where to start looking?

Work Management 102

Work Management Marketing Management Organization Research 102

markempa

JUNE 26, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Jim logan gives us a great example of how do an effective direct mail letter for a complex sale on his blog Direct Reponse Works.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

Smashmouth Marketing

APRIL 1, 2010

One of the gating factors happens to be out of their control -- what does the sales team do with a lead once they start working it? Have you seen our webcast replay of The 10 Pillars of an Ideal B2B Demand Gen Platform on Focus.com? Of their initial meetings with vendors, 58% were by phone and of those, 69% were "effective."

Lead Gen 100

Lead Gen Webcast Leads Lead 100

Buzz Marketing for Technology

JUNE 27, 2008

Webcasts |. Process Improvement. Recruiters with positions to fill see instant benefits when they get on-the-spot help from people theyve never met but who work for the same company. We only hire people whom we believe are interested in working this way." src = [link]. }. White Papers |. Podcasts |. Solution Centers |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

MAY 24, 2012

Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. Determine a content strategy leader with empowered authority who can work outside of marketing with customer-facing experts. #ContentMarketing: The Hottest Marketing Buzzword of 2012.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100