markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Register for this webcast registration is closed. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

The ROI Guy

MAY 23, 2013

In this session, we explored Value Actualization tools (traditionally known as ROI Calculators) – what they are, why they are now a vital part of the selling process, and some of the best practices around doing them right. I had the pleasure of interviewing SiriusDecisions Jim Ninivaggi, Service Director, for Sales Enablement.

Webcast 40

Webcast Demand Tools ROI 40

Marketing Insider Group

JANUARY 5, 2023

I spent about half my career in marketing creating, tweaking and optimizing demand generation processes, most recently for the world’s largest software company. And in the process, I somehow managed to accomplish both. Marketing needs to partner closely with sales. We delivered a solid return on marketing investment.

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

Marketing Insider Group

FEBRUARY 13, 2023

A key concept championed by Momentum ITSMA is “embedded ABM” where ABM is central and strategic to the marketing and sales approach, embedded within the business and mainstream to the sales and marketing process. Not surprisingly, collaboration is key. Marketing is and always will be a “team sport”.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

markempa

JULY 1, 2013

But, regardless of that anxiety and effort, every webcast attracted more attendees than the one prior. Now Thomas hosts one webcast a month while the Lithium product-marketing team hosts another two or so per month. Being able to say ‘We’re having a webcast in a couple of weeks’ is a great excuse for outreach,” Thomas said. “The

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But lately, Ive watched some really bad webinars and webcasts. Where do webinars/webcasts fit into lead generation?

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Webbiquity

MARCH 30, 2021

Personalization is for the lead generation and nurturing process. You can live stream webcasts and webinars to generate leads, directly sell services or products, and improve customer engagement on your website. Affiliate sales support independent publishing.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Adobe Experience Cloud Blog

AUGUST 24, 2020

When we think about a basic sales and marketing process in high-touch businesses, many of the final consideration and decision stage activities are done person-to-person between sales and a prospect. We know that content is king, but why is it especially so important for a modern customer journey? Let’s take a look. .

Digital Asset Management 174

Digital Asset Management Webcast Digital Transformation Marketing Management 174

SpotMe Blog

FEBRUARY 2, 2022

They focus on delivering short-form webcasting (i.e. They rely on having a separate process for inviting your users. The solution offers both webcasting sessions and 2-way group breakout sessions. Founded in 2004, INXPO is a webcasting solution for webinar-style events. Internal meeting tools.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Lattice

APRIL 13, 2016

Real-time marketing is now required to address the needs of buyers who are part of this new radically changed purchasing process. Where: Live Online Webcast and Q&A. How real time engagement keeps customers happy and creates advocates. Interested in learning more? Date: April 19, 2016.

Webcast 100

Webcast Forrester Storytelling Webinar Metrics 100

Zoominfo

JUNE 28, 2018

And in the process, have some fun and grow our businesses. The HR Daily Advisor offers free webcasts, articles, and reports on topics important to HR and compensation professionals. They welcome those who have something to say and can make a difference. We couldn’t have said it better ourselves. You don’t want to miss this one!

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Avitage

MARCH 28, 2013

.” This IDG Enterprises report is the result of a survey of 1,025 IT decision makers to “to gain a better understanding of the role content consumption plays in the purchase process for major technology products and services.” My first observation is this is the estimated spend.

Allocation 120

Allocation Webcast Content Case Study 120

The ROI Guy

FEBRUARY 1, 2017

The challenge: Your buyers have changed, no longer responding to the same old channel rep pitch.

Webcast 40

Webcast Advertising Channels ROI Pricing 40

Avitage

MARCH 28, 2013

.” This IDG Enterprises report is the result of a survey of 1,025 IT decision makers to “to gain a better understanding of the role content consumption plays in the purchase process for major technology products and services.” My first observation is this is the estimated spend.

Allocation 120

Allocation Webcast Curation Content 120

Content4Demand

OCTOBER 13, 2020

Every process, service or product can be depicted in interactive diagrams, but this isn’t the same as boiling down a big idea into a list of bullet points. Hear how Flexential uses interactive presentations in their case study webcast at the B2B Sales & Marketing Exchange on Monday, October 25, at 2 p.m.

Peer-to-peer 77

Peer-to-peer Webcast Multi-Channel Case Study 77

The ROI Guy

APRIL 21, 2017

I recently had the pleasure of interviewing Nancy Maluso, Research Director from the analyst firm Sirius Decisions in our webcast” What a Buyer Wants, What a Seller Needs. But that is not enough for today’s more skeptical buyer and complex decision making process. Checkout the On-Demand webcast and Presentation.

Disintermediation 56

Disintermediation Webcast Peer-to-peer Personalization 56

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). For optimal results, we suggest starting this process three to four weeks out. We know what you’re thinking: How will a strategic follow-up process help make your booth stand out?

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Only B2B

FEBRUARY 28, 2018

More and more companies are adopting live videos, especially webinars and webcasts, to attract their customer base. Did you know that 32% of B2B marketers believe webinars and webcasts are critical to the success of their content marketing strategy? For B2B industry, it seems to be catching on now. Content Syndication.

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

B2B Marketing Directions

JULY 17, 2022

NetLine found that on-demand webinars and live webcasts were also good indicators of short-term purchase intent. Beyond functioning as a good indicator of purchase intent, white papers and other more "weighty" content formats play an important role in the later stages of the buying process.

Research 52

Research B2B Purchase Intent Paper 52

Only B2B

MARCH 17, 2020

It’s a no brainer that marketers often express their scepticism about the event marketing process as a whole. Let’s dive into a few ways you can utilise account-based marketing for event promotion to get more from your event investment by creating awareness before the event and by substantially improving your follow-up process.

Account Based Marketing 81

Account Based Marketing ROI Planning ABM 81

Conversica

APRIL 18, 2019

We did a webcast together, and I wrote up the highlights and some Q&A with Kristina below. Kristina and I during the webcast. If you are interested in learning more, please listen to the full recording of our webcast together. Not having a clearly defined process only leads to frustrated SDRs and high turnover.

Top of Funnel 40

Top of Funnel Practices Webcast Peer-to-peer 40

Marketing Insider Group

JANUARY 13, 2011

My first job when I arrived at the company was to align with the head of sales and to completely re-engineer our website as well as our lead management process and CRM system. I scheduled a series of webcasts featuring our customers spanning our target industries and evenly spaced out over the year. Rinse and Repeat.

Webcast 100

Webcast Work Management Marketing Management Content 100

Content4Demand

OCTOBER 6, 2021

Before COVID-19, B2B buyers assumed greater control over the entire buying process and leveraged digital channels for self-service, discovery and education—and less engagement with account executives. How have they already engaged (downloads, webcast attendance, website visits, third-party review sites)? What have they done?

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Adobe Experience Cloud Blog

APRIL 10, 2017

Have they participated in your field events, webcasts, or tradeshows? For example, when our sales team understands the value of a partner’s integrated solution, they inevitably bring the partner into a sales process to provide prospects with the full solution that they’re looking for. Option for Customer Webcast.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Marketing Insider Group

JULY 15, 2010

The webcast was one of the best I’ve seen in a long time based on attendance and amount of participation. We do 100’s of webcasts a year, this turned out to be one of the best.” Which is more important: defining marketing process or implementing marketing automation? How to create valuable content on a small business budget?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

SpotMe Blog

JUNE 28, 2023

(Image by Cvent) Cvent is a leading cloud-based enterprise event management platform that provides a comprehensive suite of software solutions to automate and simplify the planning process and maximize the impact of events.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Crimson Marketing

JULY 23, 2015

To develop that relationship, Marketing needs a process in place to score leads. PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. We like to think of it as “introducing an opportunity to Sales.”

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Digital B2B Marketing

AUGUST 23, 2012

Explicit provided information, such as a timeframe to purchase, role in the purchase process or existing solutions. It can also include priorities, risk profiles, media usage, role in the purchasing process and numerous other elements and anecdotes.

Lead Ranking 100

Lead Ranking Lead Scoring Peer-to-peer Leads 100

WriteSpark

FEBRUARY 18, 2009

Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. The key findings:  Tech buyers are increasing their participation in social media, with content provided by technology vendors receiving high rankings for use during the sales process.

Social Media 120

Social Media Media Forrester Copywriting 120

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars /webcasts (66%), case studies (66%) and whitepapers (63%) ( source ). For optimal results, we suggest starting this process three to four weeks out. Take the time to prepare a strategic post-show process for following up with your new leads.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Content4Demand

SEPTEMBER 5, 2019

ABM In Action will host a webcast on September 12 to share in-depth stories about how ABM pros from ServiceMax , AlayaCare , CallRail and TransPay are changing the game when it comes to formulating, executing and measuring account-based programs. There are tons of e-books and blog posts highlighting what we already know: ABM works.

Co-Registration 54

Co-Registration InsideView Account Based Marketing ABM 54

Marketing Insider Group

APRIL 20, 2015

I spent about half my career in marketing creating, tweaking and optimizing the demand generation process, most recently for the world’s largest software company. And in the process, I somehow managed to accomplish both. Someone who downloads a white paper or registers for your webcast is not a lead.

Lead Ranking 100

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 100

Content4Demand

DECEMBER 6, 2022

Last week, we recapped the first half of that webcast, discussing how Allyson set those campaigns up for success. We can partner and work step by step through it, and you will be surprised at how not only is it really painless, but how much you learn about your own organization and your own buyers through doing this process.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The challenge that many organizations face is that their sales process is a black box. Buy somebody elses "ideal" sales process.

Lead Generation 120

Lead Generation ROI Process Generation 120

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Digital B2B Marketing

MAY 31, 2012

You have seen the registration forms that go on and on, asking for information about an individual’s role in the buying process, project budget, timeline and more. Only 10% of individuals are willing to provide information beyond basic contact details for a webcast. What Is Your Content Really Worth?

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100