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Customer Experience Matrix
FEBRUARY 26, 2009
offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. But I also knew that some of the vendors focused on complex programs ( Market2Lead , Marketbright and arguably Silverpop/Vtrenz ) embed similar-looking list-style campaigns within a larger flow logic.
Customer Experience Matrix
JULY 25, 2009
Consumer marketing databases also generally have more data feeds and more complex update processes than business marketing systems, again because the consumer systems are managing existing customers as well as leads. SaaS Systems Will Bring Lower Costs and Better Products This can only be good news for consumer marketers.
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Online Marketing Institute
JULY 31, 2009
The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. All thoughts are welcome!
Customer Experience Matrix
FEBRUARY 13, 2009
But it just doesn’t work that way. If it turns out once you drill into details that two are missing some small-but-critical feature, you have to either go with the one remaining or start the process again with another set of candidates. Of course, doing more work now isn't easy, since you probably don't have a lot of free time.
Online Marketing Institute
JULY 31, 2009
4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. They actually have their sales and marketing orgs aligned and working together.
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