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The Three Remote Work Models

Zoominfo

For many employers, the initial scramble to implement remote work policies has now become a durable part of post-COVID work life. In the aftermath of this massive shift, many employers are taking a good look at how they can embrace remote work and build company cultures that help remote employees thrive.

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Pulling the Thread: Community Spotlight with Samar Owais

Litmus

I also followed email marketing experts like Joanna Wiebe and Val Giesler. When I finally got the chance to work with emails, I started with email copywriting as a subcontractor for other email experts. I gotta thank Val Geisler for that. I remember thinking—that’s how excited I want to be about my work. Of course not.

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Executive Recruiting Strategy: 9 Steps for Success

Zoominfo

Add to that the changing work culture in response to the COVID-19 pandemic and finding the right execs becomes an even harder task. What kind of team does the role work with? Do they work cross-functionally or within a specific function? “I Let’s take a closer look at ways to improve the search for executives.

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Level Up Your Email Skills: What You’ll Learn at our Litmus Live 2019 Workshops

Litmus

A high-level overview of how to get started working in Google’s AMP4Email. That’s why we’re thrilled to have email guru Val Geisler join us in Boston and San Francisco with her workshop, From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. Fallback tactics for your interactivity. Level: For Everyone.

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Don’t Fear Chatbots If You Have a Rich Content Strategy

Content Marketing Institute

First, though, Noz suggests everyone should work from the same idea of what chatbots are and what they are not. To determine the intent, the bot recognizes a command from a pre-defined grammar or uses natural language processing (NLP) to parse the input. HANDPICKED RELATED CONTENT: How to Architect Your Content Strategy.

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Hero Content: Include These 5 Things to Make an Impact

Content4Demand

Some o f the most impactful, top-performing assets reach around 2,000 words—even more— and frankly, some teams simply don’t have the time or creative bandwidth to make these epic works a reality. Then, use a third-party tool or platform to val idate what you’re hearing. There’s a solution.

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Creating Internal Buy-In for Inbound Marketing in Higher Education

Hubspot

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly.