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Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy

Contently

And this is where natural language processing (NLP) can help. Natural Language Processing: The Basics NLP is the class of artificial intelligence that converts written and spoken words (which, in data, analysts view as “unstructured data”) into structured data a machine can interpret.

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7 Steps to Developing an SEO Process in B2B Marketing

Top Rank Marketing

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. In fact, there are seven steps involved in developing an SEO process that will help your content rank consistently.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? It analyzes and generates both audio and text data.

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Transform Your Sales Process with HubSpot Content Assistant

SmartBug Media

Fortunately, HubSpot Content Assistant can help businesses overcome these challenges and maximize their HubSpot experience by revolutionizing their sales process. Additionally, sales teams can become overwhelmed by manual processes, leaving them with less time to focus on growing their business. Let's take a look at some strategies.

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Prioritize results with this failproof website planning process

Martech

I’ve been working in the digital marketing world for just shy of 25 years now, and one thing has not changed: Too many web build projects start with design. In this article, I’ll cover what I consider a far better alternative to the typical website build process, specifically, everything that needs to happen before design.

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Automate With Purpose: Benefits and Best Practices of Business Process Automation

Salesforce Marketing Cloud

The focus shifts away from innovation as your employees wrestle with mundane, manual processes like data entry. Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. Not sure if BPA is right for you?

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5 CTA Tweaks to Remove Friction from Your Lead Conversion Process

Marketing Insider Group

Lead generation and nurturing often take center stage for digital marketers. As a result of excessive focus on lead generation or lead nurturing, marketers might be ignoring an important factor that is hurting conversions further down the funnel: Call-to-Actions or CTAs. For consumers, usability and appearance go hand-in-hand.