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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

If you measured it today, how would your business score on AI transparency? This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy.

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Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. It’s transparent so that there are no surprises or disappointments for either party once the contract is signed. For services, outline the scope of work and length of time needed to complete the project.

Process 110
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People or Process? Redefining Roles with EOS

Heinz Marketing

The consulting agency has helped you piece together a revamped holistic go-to-market process. Now it’s time to put it to the test… In the testing process, you continue to hit wall after wall and nothing seems to be moving forward despite what seems like a fool-proof new process. What’s the hold up?

Process 88
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A 4-Step Roadmap for Implementing a Transparent Closing Strategy, According to protocol 80's CRO

Hubspot

When you’re working deals, mastering the art of closing is essential. Unfortunately, many reps don't actually have a closing strategy to help support their process … and if they do, they’re uncomfortable bringing it up. You might avoid taking the necessary steps to move the sales process forward, leading to missed opportunities.

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What is marketing work management?

Martech

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Ease and transparency of reporting. Click here to download!

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The ROI of personalized experiences: Process measurements

Martech

After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. Process measurements require looking at the methods used to personalize, how efficiently they are performed and how they are improved over time.

ROI 134
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IAB Europe agrees to change Transparency and Consent Framework for EU ad industry

Martech

This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used by publishers and advertisers in the EU. Privacy and transparency are critical values for the ad industry and for digital citizens. Why we care.