ViewPoint

JUNE 2, 2015

While it’s ultimately the vendor’s responsibility to execute the program, clients—whether they realize it or not—also play an integral role in the process. Now let’s move on to: Part II: Participation in planning & training. When we engage with a client we begin with a discovery process. War stories. We need it weekly.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

ViewPoint

AUGUST 1, 2011

Team-building exercises, sensitivity training, workshops; what hasn’t been tried? While artificially developing mutual understanding and trust is certainly one method of trying to improve the relationship between the two functions, we believe a far better way is through shared process that leads to results.

Lead Management 120

Lead Management Work Management Sales Qualified Leads Marketing Management 120

ViewPoint

JULY 26, 2012

He has led the research function at SiriusDecisions for more than 10 years, overseeing the creation of content including demand creation, product marketing, marketing communications, general strategy, sales training, hiring and client service. B2B Companies Outside High Tech Have Longer Way to Go to Reach Alignment.

Demand 120

Demand Enterprise Management Work Management Marketing Management 120