SmartBug Media

JANUARY 10, 2024

Developing a journey from prospect to customer acquisition demands a specific sales process—and, often, sales and marketing teams aren't sure of which responsibilities they hold during that process. A streamlined sales process can help define who does what and get both teams in sync. Building a sales process can be challenging.

Process 64

Process Top of Funnel Advertising Agencies Paid Search Agency 64

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 111

Case Study Case Studies Studies Work Management 111

Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. Where does it go?

Studies 92

Studies Paid Search Agency Ads Correlation 92

Zoominfo

JULY 7, 2021

From building and maintaining a talent pipeline to targeting passive candidates, the hiring process can feel daunting. How to Improve the Recruiting Process. Simplify the application process: Passive candidates won’t want to put time or effort into a cumbersome application process. The Problem: Hiring for Diversity.

Resource Management 130

Resource Management Process Work Management Zoominfo 130

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Lead Forensics

MARCH 14, 2024

This journey through the B2B sales process is not merely about pitching products or services; it’s about building relationships, understanding needs, and delivering tailored solutions. Let’s delve into the key stages of this process and how they contribute to driving sales success. The post What Is The B2B Sales Process?

B2B Sales 52

B2B Sales Process B2B Lead Scoring 52

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Porch Group Media

JANUARY 30, 2023

They’ve been in the process of planning to open quite a few new stores. Three audiences popped out specifically and those were people early in the process of moving, people who had just moved, and then based on their behaviors, we could identify consumers currently in the market for furniture.

Case Study 97

Case Study Case Studies Email Marketing Studies 97

Martech

MARCH 25, 2024

You can read it here: SGE Research Study – The Impact of Google Search Generative Experience on Brand and Product Terms. Business email address Subscribe Processing. The post Google SGE a top threat to brand and product search terms, study finds appeared first on MarTech. It looked at 2,900 keywords for 251 prominent U.S.

Studies 78

Studies Paid Search Agency Google Product 78

Liveintent

JANUARY 14, 2022

According to a 2021 study from The Society for Human Resource Management, 62% of HR professionals say it’s been difficult to maintain workplace culture during the pandemic and 53% of U.S. ” Commit to an ever-changing, ongoing process. But, of course, that’s easier said than done.

Resource Management 127

Resource Management Process Barriers Paid Search Agency 127

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Martech

SEPTEMBER 22, 2023

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. Business email address Subscribe Processing. The post Hate speech on social media can significantly damage brands: Study appeared first on MarTech. Get MarTech! In your inbox.

Social Media 97

Social Media Studies Media Brand Identity 97

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Questions like these are what we designed this study to answer. About the Study This is the ninth edition of the High Growth Study. How did they do it?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Sword and the Script | B2B

MARCH 26, 2024

Comment: This finding has shown up in the study in prior years as well. 43% said it “offers concrete guidance and case studies.” Third, they want to know the vendor is capable of solving their problem for them (guidance and case studies). >>> Salesforce and HubSpot are two good examples.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Visitor Queue

AUGUST 13, 2023

A recent study by […] The post What is Sales Automation? How to Automate Your Sales Processes appeared first on Visitor Queue Blog | Identify Website Traffic. And, sales automation can do just that. Sales automation is game-changing for marketing and sales professionals across the globe.

Automation 91

Automation Process Traffic Studies 91

Sword and the Script | B2B

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

KoMarketing Associates

MAY 15, 2018

In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. Enter: case studies. But, how do you create a B2B case study that supports your content marketing strategy ? Step 3: Format the Case Study.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. It involves continuously refining processes, leveraging data insights, and embracing agility to achieve superior performance and outcomes.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Vision Edge Marketing

SEPTEMBER 24, 2019

To “get things done”, Marketing like all functions in the organization runs on processes. are all examples of Marketing processes! A Gartner study in 2019 declared that 54% of analytics insights will not deliver business outcomes thru 2022. Another Gartner study forecasts that 85% of Big Data projects fail.

Process 130

Process Marketing Budget Creation Work Management Gartner 130

KoMarketing Associates

JUNE 18, 2019

For starters, you need to have content that satisfies inquiries during each stage of the buying process, from top-of-the-funnel blog posts to in-depth whitepapers. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities. a purchase. Establish Credibility.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. About the study. This year’s study covers six specific professional services industries and is the largest and most sophisticated study of its kind. Download the High Growth Study 2022 Executive Summary.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Sword and the Script | B2B

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. The emphasis added below is mine. Observation: The top two findings above are getting the most attention.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Martech

FEBRUARY 8, 2023

The Search Logistics study suggests the answer may be yes. Subscribe Processing. The post AI-generated content is detectable, new study claims appeared first on MarTech. The Copyright Office has consistently said that only human-generated content can be copyrighted. The report found that: 87.2% avoided detection. Get MarTech!

Marketing AI 80

Marketing AI Studies Generation Copyright 80

Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. The key components are clear cut: a problem, a solution and the results. Frame Your Story.

Case Studies 100

Case Studies Case Study Studies Stats 100

Biznology

DECEMBER 28, 2016

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? Need some examples? Like this post?

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. In the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 61% of the B2B respondents said they are using case studies in their content marketing programs.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

InsightSquared

OCTOBER 10, 2019

In a recent study, 44% of employees surveyed were concerned about information overload with the implementation of tech-based communication solutions. The post Tech-Based Communication Solutions to Improve Sales and Marketing Processes appeared first on InsightSquared. Design a Strategy. Reach out to us here.

Work Management 176

Work Management Marketing Management Process Paid Search Agency 176

B2B Marketing Directions

MAY 28, 2023

But can marketing content alone cause a business decision-maker to begin a buying process? The Trigger Imperative Astute marketers have long recognized that some kind of "trigger" is usually required to ignite a B2B buying process. These survey results illustrate that a wide variety of events can trigger a B2B buying process.

Trigger Marketing 52

Trigger Marketing Buy Process B2B Marketing 52

SmartBug Media

MARCH 29, 2024

The E-Commerce CRO Process Every e-commerce brand wants to create an intuitive and positive shopping experience. According to a study by the Baynard Institute , the average cart abandonment rate is over 70 percent percent. You may identify gaps or issues with design, copy, and user experience. Eliminate it by offering guest checkout.

Process 59

Process Conversion Rate Click Rate Optimization 59

Search Engine Journal

AUGUST 9, 2020

Get inspired by these six brands that are leveling up their content marketing campaigns – and driving much better results in the process. The post Case Studies: How Content Marketing Benefits Companies via @theshelleywalsh appeared first on Search Engine Journal.

Case Study 134

Case Study Case Studies Studies Paid Search Agency 134

Salesforce Marketing Cloud

OCTOBER 25, 2021

Digital process automation (DPA) takes your business to the next level; it’s the next step in business procession automation and fills the gaps in the road to meeting the digital imperative with a no-code/low-code solution. Case studies in digital process automation and workflow orchestration. Opening a bank account.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98