Contently

FEBRUARY 12, 2018

For the past six years, I’ve been obsessed with understanding how storytelling can transform a business. While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science. They’re a combination of hard work and optimization. CMOs embrace content.

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Storytelling Content Marketing Content Distribution 167

B2B Digital Marketer

MAY 11, 2023

Our guest, Kate, a seasoned marketing expert, highlights the importance of moving beyond traditional storytelling and embracing genuine connections with your target audience. Kate shares her insights on developing an authentic branding approach that encourages sales and marketing teams to work collaboratively.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

Contently

JULY 10, 2019

Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. The Impact of Data Storytelling. Press releases tend to come from within.

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Storytelling PR Marketing & Strategy Press 155

Martech

FEBRUARY 15, 2023

Shlomi Ron, founder and CEO of the Visual Storytelling Institute, first explained NFTs and crypto to MarTech almost two years ago. See “A Guide to Visual Storytelling” Part I and Part II.) They must be taken together to see how they work. Right now, these processes are disjointed. Subscribe Processing. Get MarTech!

Loyalty 115

Loyalty Lock-In Storytelling Ad Exchange 115

Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? The answer: a five-step process that any company can embrace. Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. Take the Leap.

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Storytelling Marketing Budget Creation Startups Barriers 167

Heinz Marketing

JULY 23, 2022

The Power of Storytelling in B2B Marketing. In this article, Paul Cash and James Trezona explore how storytelling fits into B2B marketing and how leaders in this space might utilize its unique powers. In this article, Paola Cecchi-Dimeglio , Taha Masood , and Andy Ouderkirk analyze what exactly makes pushes for innovations work.

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Storytelling B2B Sales Marketing Analytics Tools Marketing & Strategy 74

Hubspot

SEPTEMBER 18, 2018

Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. Sounds like a lot of work, right? It’s also the heart of inbound marketing. Here’s why.

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Storytelling Advertising Mediums Communities Paper 101

Oktopost

MARCH 7, 2022

Chili Piper’s Meryoli Arias takes the hot seat on finding what works. She explains her process of humanizing each post to ensure Chili Piper’s content never sounds like a walking brochure. She reinforces that there are no shortcuts in social; it’s all about testing, trying new things, finding what works, and being different!

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Youtube Advertising Funnels Storytelling Social Media 118

ClearVoice

MARCH 9, 2021

In this seven-part blog series, I take highlights from Barrett’s findings and explore the implications of these processes for writing and storytelling. Instead, Barrett found that the body’s core systems work together to predict and simulate an emotion in wide variances and instances. And it didn’t work. Learn more.

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Storytelling Correlation Click Rate Youtube 98

Content4Demand

APRIL 24, 2020

Businesspeople don’t stop being humans when they start working. That’s why emotions play a big role in storytelling. Explain a process. Video is an excellent medium to explain or demonstrate a process. The post Storytelling in B2B Marketing appeared first on Content4Demand. It makes perfect sense.

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Storytelling B2B Marketing B2B Case Study 66

Marketing Insider Group

AUGUST 22, 2015

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving. 3) Storytelling is “the new copywriting,”.

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Storytelling Business Copywriting Banner Ads 100

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

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Storytelling Content Marketing Planning SME 55

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. What are the rules and process of working with the social team?

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Social Media ROI Media Cross-Selling 135

Stevens & Tate

DECEMBER 11, 2020

Storytelling is one of the most important aspects when it comes of successfully conveying your message to your audience and giving them an idea of who your brand is and what you stand for. However, coming up with different video marketing ideas that help strengthen your brand’s storytelling can be challenging.

Storytelling 59

Storytelling Social Media Video Marketing Social Marketing 59

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

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Storytelling B2B Work Management Marketing Management 76

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I started out as a producer working for brands like ABC Sports, Microsoft, and Disney.

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Storytelling Process Advertising Agencies Brand Identity 43

Salesforce Marketing Cloud

JANUARY 4, 2024

A marketer promoting a new application engages customers with free trials demonstrating how the app works. What works well for one company may not be applicable to another. Will it safeguard sensitive customer information throughout the automation process? Understanding your target audience is the biggest challenge.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?” Second, when I leave the office for the evening, I like to leave the work there.

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Storytelling Advertising Agencies Paid Search Agency Work Management 111

The Lead Agency

MAY 25, 2023

Clearly state the objective or what they specifically wanted to achieve through working with you. Detail the implementation of this solution, including what it involved and any comments the client shared about how they found this process. Identify the problem they were facing. Share the outcome , being as specific as possible.

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Case Study Case Studies Storytelling Studies 62

Vision Edge Marketing

MARCH 19, 2024

While AI can process vast amounts of data and generate highly sophisticated outputs, human creativity is driven by emotions and experiences that no machine can replicate. AI introduces algorithmic patterns as unique tiles, transforming decision-making processes. The full realization of AI’s potential is a work in progress.

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Sprout Social

JUNE 7, 2023

Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. Sentiment analysis Once all the data is processed and run through the text pipeline, sentiment analysis interprets it for brand sentiment.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

ClickDimensions

APRIL 22, 2021

The volume of data is no longer an issue – we often have more of it than we can possibly process. It also ignores that storytelling is an integral part of our cultures and humanity. Data storytelling is no different. What is data storytelling? What is data storytelling? Where do you start with data storytelling?

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Storytelling Television marketing Statistics Impressions 71

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. But, as content creators, we can’t forget about the significance of human connection in our work. What Is Brand Storytelling? No problem. How Often Should You Blog?

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Paid Search Agency Content Marketing Lead Ranking Lead Scoring 335

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

ClearVoice

AUGUST 31, 2019

In part three, we look at how index cards help writers organize ideas and improve storytelling. You go about trying to make your stuff unique… to me that just means specific,” Black said in an Academy Originals video tutorial about his writing process. writing #storytelling Click To Tweet. Sound arcane?

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Storytelling Organization Research Creativity 82

Content Marketing Institute

AUGUST 2, 2018

He made cars accessible and affordable to the masses through an innovative process. Heather’s team worked with Nationwide Children’s Hospital Columbus Marathon , which draws about 20,000 athletes and 100,000 spectators. But at the end of the day, content marketing is storytelling ,” Heather says. “We Target the ready audience.

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Storytelling Brand Identity Branding Paid Search Agency 99

Marketing Insider Group

DECEMBER 8, 2021

If it’s a mindset, then the whole company will build programs, campaigns, products and services, process, and general business practices with a customer-first mentality. The key to building a program rests on the “all too familiar” people, process and technology. Process is more about the mechanics of the program.

Enterprise Management 313

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 313

Marketing Insider Group

JULY 23, 2015

Confining storytelling just to marketing or PR limits the value and impact that storytelling can make. Creating citizen storytellers is different from tapping the ranks for ideas to develop into content. Citizen Storytellers. That should be table stakes. Equipping the Entire Story Corp. WHY does this matter to me?

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Storytelling Work Management Lead Ranking Lead Scoring 100

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

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Storytelling Brand Identity Branding Budget Programs 120

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Product marketers will market new products, empower the sales team to sell better, and work with the product development team to ensure their products meet consumer needs. Different product marketers are responsible for different pieces of this process. Quick Takeaways.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363

Marketing Insider Group

MARCH 21, 2023

The Greatest TED Talk Ever Sold By Morgan Spurlock Video Source: TED-Ed Morgan Spurlock, documentary filmmaker and TV producer, guides us through the thought process behind his documentary about advertising and branding , called “The Greatest Film Ever Sold.” What Are You Willing to Give Up to Change the Way We Work?

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Content Standard

NOVEMBER 11, 2016

Marketers love their processes. For the most part, this is a good instinct—consistent processes typically provide results you can expect, they offer easy ways to review and optimize steps along the way, and they keep people organized. To some extent, the process worked, and it was comfortable for the brand’s leadership.

Marketing Budget 93

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 93

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey. Sparklines.

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Storytelling Paid Search Agency Planning Work Management 70

Stevens & Tate

JANUARY 27, 2023

5 Storytelling Techniques You Should Use Create Real-Time Content Creating content during the event can be helpful for a number of reasons. His secondary focus is leading the creative with original thinkers who provide innovative processes and insightful answers for clients’ marketing needs.

Paid Search Agency 88

Paid Search Agency Companies Advertising Agencies Storytelling 88

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309