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32 social media training resources and courses every marketer needs

Sprout Social

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. The more team members you onboard, the more important it becomes to keep up with the best training resources out there. Org-wide social media marketing training. Level: Beginner. Type: Course.

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Nine Arguments Against Business Storytelling

Marketing Insider Group

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. In our workshop, we discuss the importance of having empathy for your audience.

Insiders

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Beyond the Marketing Department: Unlocking Content Potential Across Your Company

ClearVoice

Yup, that’s the traditional content marketing process in a nutshell. While this process remains relevant to this day, evolving customer expectations warrant an approach that extends beyond the four walls of conventional content marketing. Develop a strategy. Create content. Optimize for SEO. Distribute. Sound familiar?

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Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit

KoMarketing Associates

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

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DACI vs. RACI – 4 Considerations

Heinz Marketing

Anyway: The new year often brings with it new processes. DACI is superior when looking at ongoing process ownership without clear endpoints and where the steps might vary. Nature of the Project: RACI is often better suited for complex projects with many stakeholders, as it allows for a broader consultation process.

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Contently Emerges as a Top Choice for B2B Content Marketers in Report by Forrester

Contently

Remote approval: Content marketers often need to involve occasional stakeholders such as legal teams and subject matter experts in the content process. Intelligent Talent Recommendations: Content marketers need highly specialized, trained talent for their content.

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How Does Coronavirus Change the Way We Do Our Job as Marketers?

Contently

The company highlighted how it was doing everything it could to keep everyone supplied in a safe and efficient manner: Using full-time employees who were being trained on the best techniques for limiting transmissions. Implementing strict sanitation protocols and changing the delivery process to limit person-to-person interactions.

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