Remove social work
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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? How does NLP work?

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Give Your Recruiting Process an Edge with Employer Branding

Zoominfo

These three pillars work together to build your company’s brand from the inside out. Establish Your Internal Branding Process Building a successful brand starts with an internal process that defines what your business stands for when it comes to hiring and retaining employees.

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Social commerce: How it works and why you should care in 2021

Sprout Social

Online shopping is going social. Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. In this article, we give you a detailed breakdown of social commerce: what it is, how it works and most importantly, how it could work for your business.

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3 Steps for Mastering B2B Demand Generation on Social Media

Speaker: Paul Slack, Vende Digital CEO

Spoiler Alert: Most B2B Companies are Engaging in Social Media the Wrong Way. Today, we all need to have a robust social presence, but most companies struggle to do it correctly. Discover how leading B2B companies are driving opportunities and revenue with social media by engaging buyers in the places they go to learn.

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Using Buying Groups to Accelerate Your Sales Process

InsightSquared

For example, one campaign involved sending ads to the kids of the family on their social media feeds highlighting fun activities. Key personas in a buying group have different buyer roles and may participate at different stages of the buying decision process. How Do You Measure Success?

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How to Improve the Recruiting Process

Zoominfo

From building and maintaining a talent pipeline to targeting passive candidates, the hiring process can feel daunting. And on a positive note: Many employees are quitting their jobs to seek out ones with fully remote opportunities and better work-life balance. How to Improve the Recruiting Process.