Smashmouth Marketing

APRIL 2, 2009

Sales Process (process, yes.but measurement, tools - again, empower your team to deliver the branding, messaging and efficiencies marketing has created). Social Networking (need I say more - marketing mandatory). Culture of Measurement (mostly sales management, but listen and learn what's important).

Lead Gen 100

Lead Gen CMO Network Marketing Opinions 100

Smashmouth Marketing

JUNE 11, 2010

David's book is worth reading time and again to be reminded of how the Internet and social media can radically improve your business. Jill is a master saleswoman, and she artfully delivers a message to improve the sales processes of her readers. This book is a Marketing 401 class in 320 pages.

B2B Sales 100

B2B Sales B2B Marketing Emarketing B2B 100

Smashmouth Marketing

APRIL 25, 2009

If you can't attend, then at least follow it on twitter using hashtag #sales20. Yours Truly and Green Leads will be the Chief Tweeting Officer for the day.

Lead Gen 100

Lead Gen B2B Sales CMO Network Marketing 100

Smashmouth Marketing

MAY 8, 2009

Social Media. Get out into the field, ask for feedback, but add value during this process. As far as Social Media is concerned, everyone is in agreement it is a hot topic and that there needs to be some strategy and tactics directed towards it. What wasn't clear was how to maximize the use of social media, and how to control it.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

MAY 22, 2009

Alignment of Sales & Marketing Demand Generation Sales Enablement Social Media They each had significant focus, but as the union of both camp's topics of discussion, the umbrella topic of Sales & Marketing Alignment seems to cover it all. There were examples of sales successes with social media, marketing wins using social media, etc.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

SEPTEMBER 17, 2009

Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. You still have to get them to engage in the sales process. You can't take the outbound work totally out of the process. Outbound marketers live off of lists.

Inbound Marketing 100

Inbound Marketing Jigsaw Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 30, 2009

Blog Marketing - Writing a blog for business purposes isn't just a process of putting thoughts on the internet. to "Social Media" overnight. Cold Calling - delivering a message to someone in a cold call is a process. Many people misunderstand the process of a cold call and lose the attention of the prospect.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

JUNE 26, 2009

Blog Marketing - Writing a blog for business purposes isn't just a process of putting thoughts on the internet. to "Social Media" overnight. Cold Calling - delivering a message to someone in a cold call is a process. Many people misunderstand the process of a cold call and lose the attention of the prospect.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

MARCH 19, 2009

Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Business Stripped Bare: Adventures of a Global Entrepreneur Clued In: How to Keep Customers Coming Back Again and Again Crucial Conversations: Tools for Talking When (..)

CMO 100

CMO Class Tagging Planning 100

Smashmouth Marketing

MARCH 5, 2009

Market Driven Strategy: Processes for Creating Value. The New Influencers: A Marketer's Guide to the New Social Media. Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers.

CMO 100

CMO Class Lead Scoring Lead Ranking 100

Smashmouth Marketing

NOVEMBER 12, 2009

and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process.

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

NOVEMBER 12, 2009

and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process.

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

AUGUST 18, 2010

If the most important measure is to have meetings with a positive outcome (read: logical next step in the sales process), then doesn’t it make sense that your appointment setting team is compensated on the quality of meetings rather than dials, pitches and meeting count? Old school call center tactics work, but need adjustments.

Jigsaw 100

Jigsaw B2B B2B Sales Class 100

Smashmouth Marketing

MARCH 29, 2010

Inbound Marketing, Outbound Marketing, Marketing Automation and Social Media are all brought to the introductory level so that our reps become marketers, not just sales reps. Buyers don't get sold to any more; they are sophisticated and want to control their buying decisions and process. Prospects communicate with vendors differently.

Training 100

Training Demand Generation Demand B2B Sales 100

Smashmouth Marketing

SEPTEMBER 10, 2009

gerhard20 : HP is endorsing Barry Rhein's curiosity selling process #sales20. damphoux : @gerhard20 & @david_genius announced that the social media panel will have open bar. greenleads : RT @damphoux : Elliott Baretz: "to maximize @connectandsell , you MUST have good lists" #sales20. sounds like a tweetup!

Conference 100

Conference Inbound Marketing Linkedin Planning 100

Smashmouth Marketing

MAY 1, 2009

At the last conference social media dominated one of the discussion panels. What are the industry leaders you talk to saying about social media and it's impact on sales and marketing? Gerhard : Every sales executive wants to find out how to use social media to connect with more prospects. Mike : The 2.0 Sales 2.0,

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

At the last conference social media dominated one of the discussion panels. What are the industry leaders you talk to saying about social media and it's impact on sales and marketing? Gerhard : Every sales executive wants to find out how to use social media to connect with more prospects. Mike : The 2.0 Sales 2.0,

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MARCH 6, 2009

combines customer focused processes with Web 2.0 lol #sales20 benefits of social networking are internal to a company #sales20. jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20. greenleads : "Sales 2.0 productivity technologies" David Thompson, Genius.com #sales20.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

MARCH 19, 2009

combines customer focused processes with Web 2.0 lol #sales20 benefits of social networking are internal to a company #sales20 damphoux : Tom from IDC: twitter seems more relevant to marketers, not sales. damphoux : Tom Barrieau of IDC admitted he has twitter envy.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

SEPTEMBER 10, 2009

sounds like a tweetup!

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100

Smashmouth Marketing

MARCH 11, 2022

Companies are jumping in the raging river of social media and content marketing without a plan or measurable goals. Social and content marketing are not just hobbies or activities. They are business processes that should be approached with a strategic plan and metrics to measure success. That’s what I want to read.

Planning 194

Planning Content Marketing Buyer Personas Content 194

Smashmouth Marketing

JANUARY 19, 2023

Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. Our process is first to clearly define your Ideal customer profile and target personas. Expand the kingdom, of course.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

AUGUST 12, 2013

Companies are jumping in the raging river of social media and content marketing without a plan or measurable goals. Social and content marketing are not just hobbies or activities. They are business processes that should be approached with a strategic plan and metrics to measure success. ( That’s what I want to read.

Content Marketing 100

Content Marketing Planning Buyer Personas Content 100

Smashmouth Marketing

OCTOBER 5, 2009

Have at least one go-to person for each discipline, cultivate them and bring them into your planning process as if they are on your team. Have a strategy to get the maximum value of that asset from posting it on your site, in your social communities, syndicating it out, etc. Mike: Social Media. Social Media? Web Events?

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100

Smashmouth Marketing

OCTOBER 4, 2009

Have at least one go-to person for each discipline, cultivate them and bring them into your planning process as if they are on your team. Have a strategy to get the maximum value of that asset from posting it on your site, in your social communities, syndicating it out, etc. Mike: Social Media. Social Media? Web Events?

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100