LeadSloth

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Sales 2.0: Marketing Automation & Salesforce Chatter

LeadSloth

This morning we saw a demo of Salesforce.com Chatter , a collaboration tools integrated with Salesforce.com. Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. Salesforce.com Chatter Screenshot. is all about.

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Eloqua Experience 2010

LeadSloth

In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. Another new product is Eloqua Discover for Salesforce.com.

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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. Also, lead source can give valuable clues to the desired length of the nurturing process. Another company was saving those replies straight into Salesforce.com.

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B2B Marketing University: What Do You Want to Learn About?

LeadSloth

Buyers have moved online, which has had a major impact on the buying process. Sales people are still very important, but they can focus on facilitating the buying process rather than distributing information. 5 years ago Salesforce.com was tiny compared to Siebel. 10 years ago, email marketing was in its infancy.

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7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense

LeadSloth

Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). I think this deal signals the beginning of a 3-5 year long consolidation process in the Marketing Automation industry. This is the first transaction involving a major software vendor, so it deserves some notice. My Take On This Deal.

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Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

Sales Force Automation software (primarily Salesforce.com). sales & marketing processes). A thorough understanding of sales & marketing processes is required. First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. Email Marketing. List acquisition and import.

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Hubspot Review

LeadSloth

These editions also make it possible to integrate with Salesforce.com and – through partners – with other CRM systems. SEO and Social Media take a lot of time to do right, and HubSpot makes this process a lot smoother. HubSpot’s Medium and Large products give you the option to keep using your own site. Conclusion.

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