Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. From this challenge, sales enablement was born. As a result, B2B companies are investing heavily in sales enablement tools.

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Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Seismic

DECEMBER 5, 2023

Your sales team can only go so far without proper training and enablement. That’s why the best sales training programs don’t end after onboarding. As sellers mature and your company evolves, training objectives and methodologies will naturally evolve too — and that’s a good thing. More on that in objective #5!)

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Training Work Management Marketing Management Touchpoints 59

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine. Virtual Sales Training Resources. Sales Gravy: Virtual Selling Skills Bootcamp.

Training 141

Training Top of Funnel Resources Work Management 141

Tomorrow People

AUGUST 3, 2021

As part of our ongoing partnership, Tomorrow People recently delivered a series of animation and live action videos to support the Partner Sales Certification training course by Atos. The Partner Sales Certification video content is now available in English, French, Spanish, Italian, and Brazilian Portuguese.

Training 156

Training Video Marketing Marketing Management Digital Transformation 156

InsightSquared

OCTOBER 10, 2019

With communication taking on digital forms, tech-based tools and solutions are lucrative to the success of a modern sales and marketing strategy. Developing a comprehensive communication strategy and training are key components of the success of complex, tech-based solutions. Ensure Longevity. Reach out to us here.

Work Management 176

Work Management Marketing Management Process Paid Search Agency 176

SmartBug Media

FEBRUARY 19, 2024

In today’s ultra-competitive, fast-paced business environments, it’s essential to stay up to date with relevant technology and streamline business processes if you want your marketing, sales, and customer success teams to keep up. What Types of On-Site Business Training Workshops Does SmartBug Offer?

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Training CMS Development Account Based Marketing Business 59

Hubspot

FEBRUARY 12, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. But in the modern sales landscape, more and more salespeople have started reforming their behavior. Identify In this stage, salespeople do research to start the sales process with prospects who seem like good fits.

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Hubspot Process Verticals Marketing Prospects 80

Hubspot

DECEMBER 11, 2023

Virtual training has often become the default. Sales is a famously extroverted job. So, what type of training makes sense? Let’s review what virtual training is, the best practices, and how to run a virtual training program. Table of Contents What is virtual training? Virtual Training Best Practices 1.

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Training Ad Building Class High Quality Lead 66

Marketing Insider Group

DECEMBER 1, 2023

In the B2B selling world there is near universal appreciation for the value of sales coaching. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. Training prepares sales reps to execute. What Are We Coaching For?

B2B Sales 173

B2B Sales Effectiveness Work Management Marketing Management 173

Hubspot

AUGUST 9, 2022

That's why leaders need to leverage effective sales training techniques to set reps on the right course and facilitate their professional growth. When we reached out to Sunny Sandhu — Director of Sales Development at Guru — for his insight, he stressed the importance of covering the "why" behind a topic. Start with "why.".

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Training Contact Marketing Class Paid Search Agency 66

Hubspot

SEPTEMBER 1, 2023

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. Plus, insights from sales experts who are knowledgeable and passionate about using AI in sales ethically. Thoughtful execution ensures AI can be trained correctly.

Ethics 66

Ethics Marketing AI Training Work Management 66

Seismic

MARCH 7, 2023

Today’s buyers interact with B2B sales reps in a completely different way than they did a few years ago. Instead, they require an expert partner who can deliver a personalized experience during every stage of the buying process. Traditional training programs are disengaging, difficult to follow, and inefficient.

Training 52

Training B2B Sales B2B Budget Programs 52

Zoominfo

APRIL 19, 2023

It’s true that most sales professionals improve with experience, but if you can provide feedback and personalized goals, it’s possible to accelerate the learning process and get your sellers engaging with prospects faster. This is the time-tested practice of sales coaching. What is Sales Coaching?

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Effectiveness Peer-to-peer Zoominfo Analysis 130

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

Vidyard

JUNE 15, 2020

The simple answer to the question of where should you use video in the sales process is: Where would you like higher conversions, more responses, and faster deals? Video gets a lot of well-deserved attention for its early-stage, attention-grabbing power, but the video connection only grows more useful through the sales cycle.

Process 170

Process Video Marketing Customer Satisfaction Work Management 170

Seismic

MAY 17, 2023

Customer service training is one of these growing areas. While many leaders believed that customer service training was an in-person activity, the rise of remote training software has made it easier to train employees anytime, anywhere. Here are a few customer service training ideas to keep in mind.

Training 94

Training Service Customer Satisfaction Opt-in 94

Seismic

SEPTEMBER 13, 2022

In an increasingly digital-first environment, many sales leaders are finding that traditional onboarding methods are outdated. Sales training software is the answer to these challenges. Sales training software makes it easy to deliver onboarding in a more repeatable and scalable way that keeps pace with the speed of business.

Training 52

Training Software Peer-to-peer Sales Cycle 52

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. What is B2B Sales Experience? Guest post by Eduard Klein.

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B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

FEBRUARY 20, 2020

Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. Guest post by Sean Gordon. 1: Start At The Beginning.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Seismic

AUGUST 18, 2022

Connecting the dots between sales training and coaching and business results can be tricky. Sales leaders want to get the most from their investment, which makes it important to evaluate the effectiveness of training and sales coaching programs. What are sales training and coaching?

Training 52

Training Work Management Business Forecasting 52

Hubspot

JULY 5, 2021

Exemplary sales managers don't just pop up out of nowhere. No, it takes thorough, thoughtful training to get there, and that process is rarely self-explanatory. Even the most effective sales leader might struggle to turn a rep who seems like "management material" into a successful manager.

Training 74

Training Tips Lead Scoring Lead Ranking 74

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

Seismic

JULY 29, 2020

In the current environment, when so many employees are working from home, and it is no longer possible to simply gather everyone into a conference room—many organizations have had to reenvison their training processes. Aligning sales and marketing teams through change. Seismic is no exception.

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Training Marketing Analytics Tools Customer Satisfaction Conference 103

Seismic

JUNE 10, 2022

As a go-to-market leader, you know that the sales process isn’t as simple as it used to be. Using sales training software to align the pitch. New sales hires need adequate training and coaching to ramp quickly and perform optimally. Sales training topics that can improve the sales pitch.

Training 52

Training Peer-to-peer Work Management Buyer Personas 52

Seismic

FEBRUARY 6, 2024

In the ever-evolving world of sales, success isn’t just about closing deals — it’s also about optimizing your team’s performance. As a sales leader, your role is crucial in ensuring that your team meets and exceeds expectations quarter after quarter. Sales performance measurement involves quantifiable metrics and numerical data.

Peer-to-peer 103

Peer-to-peer Customer Satisfaction Conversion Rate Training 103

Marketing Craftmanship

JULY 10, 2023

Providing all employees with basic marketing and sales skills can help your B2B firm to grow and succeed. From the front desk to the corner office, “Every Employee a Sales Rep” should be fully ingrained as part of your company’s operating culture. Ask for Referrals – This is a tough task for most employees.

B2B Sales 130

B2B Sales Cross-Selling Work Management B2B 130

Zoominfo

DECEMBER 7, 2022

.” – Harvard Business Review Best Practices for Implementing DE&I in Your Hiring Process Implementing a DE&I program is easy to say, but hard to do. That’s because the modern hiring process typically starts far later than it should to improve diversity. Everyone should feel that they can be successful working at your company.

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Process Enterprise Management Work Management Zoominfo 130

Seismic

JUNE 23, 2022

To say that the sales landscape looks different than it did just a few years ago is an understatement. Sales tactics and best practices that were once reliable are now considered old-school. Making a clear business case for investing in sales training and coaching can be challenging. It’s what your sellers want.

Training 52

Training Marketing Analytics Tools Budget Programs Case Studies 52

Hubspot

JANUARY 6, 2021

You've established the various stages of your sales process. You've trained your salespeople on the key actions required to move prospects from stage to stage. The concept that underlies all those points is known as sales effectiveness. Some other ways to measure sales effectiveness include: Individual quota attainment.

Process 96

Process Effectiveness Top of Funnel Work Management 96

Zoominfo

MARCH 4, 2021

The B2B selling process is slow but steady. On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Today we’re sharing tips and tricks to shorten the sales cycle, broken down by stage.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. Whether you’re starting from scratch or looking to revamp an existing sales strategy, creating campaigns based solely on instincts or assumptions is no longer acceptable. To craft an effective modern sales playbook , data and analytics must reign supreme.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Sprout Social

SEPTEMBER 2, 2022

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. The more team members you onboard, the more important it becomes to keep up with the best training resources out there. Org-wide social media marketing training. Level: Beginner. Type: Course.

Social Media 115

Social Media Training Course Resources 115

Hubspot

SEPTEMBER 30, 2019

There are nearly 15 million salespeople working in the United States, and they spend weeks or even months training for success in their role. Given the different responsibilities, industries, and team structures salespeople encounter, it’s hard to recommend a one-size-fits-all approach to sales training. Get certified.

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Training Activities Template Class 98

ClickDimensions

DECEMBER 28, 2023

Many small to medium businesses (SMBs) often grapple with one common challenge: disjointed sales and marketing communications. The Impact of Disjointed Communications Inconsistent Messaging One of the most significant repercussions of misaligned sales and marketing communications is inconsistent messaging.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110