Onalytica B2B

JULY 26, 2018

Regulatory hurdles mean sharing content and mobilising influencers becomes a cumbersome process. While traditional advertising such as TV and print are great at raising awareness of Pharma brands, Social Media influencers are an integral part of the longer-term strategy to target the middle and lower end of the sales funnel.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

NOVEMBER 17, 2016

This will generate warmer leads, as opposed to the dreaded cold sale- which is far more convenient for both your sales team and your potential prospects. In addition to generating warm leads in an organic way, influencers can create a common ground between your brand and a prospect- aiding in the nurturing process.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

SEPTEMBER 6, 2017

Social selling – sales team interacting and influencing their prospects on social media. A successful, long-term Influencer marketing strategy requires a significant time input and I would strongly suggest involving an influencer marketing expert within the process.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

NOVEMBER 22, 2017

However, today’s statistics are compelling: “Socially engaged companies are 40% more likely to be perceived as competitive, 57% more likely to get increased sales leads and 58% more likely to attract top talent.” It seems that, to be truly successful, you have to be truly social and, to do that, you need to put relationships before sales.

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

NOVEMBER 15, 2018

Considered the knowledge experts within an organization e.g. product marketing, pre-sales, sales consultants and they hold an enormous amount of credibility with customers. Typically, more active on LinkedIn but no other platform other than personal social networks. Thought Leaders. Step 4: Listening to influencer community insights .

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

APRIL 19, 2018

We were lucky enough to have Ian Moyse, Cloud influencer, on our influencer panel, who when asked how brands can effectively approach and engage influencers, answered with the below: Ian Moyse – UK Sales Director, Natterbox Limited. “Reach out…get a comment. Ask us to include something on it. ” Improve SEO.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

NOVEMBER 12, 2018

This creates a longer and more complex buyer journey involving multiple stakeholders in the decision-making process. Where they differ from B2B is that the shorter buyer journey and lower value purchase point creates a laser focus on increasing product sales and revenue from their campaigns. Social Media Channels.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

FEBRUARY 22, 2017

For example, hold a networking event where a well known influencer gives a talk or presentation; this can attract prospects, facilitate sales opportunities and yield instant results- something that will get senior managements’ attention.

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

OCTOBER 30, 2018

Key Topics: B2SMB Marketing, Sales, Content. As Editor-in-Chief, he oversees each strategic engagement and is passionate about helping enterprise companies achieve their sales and marketing goals. Robert Levin – Chief SMB Officer & Editor-in-chief at RSL Media. Location: New York, USA.

SMB 157

SMB Small Business Marketing Custom Publishing Cost per Acquisition 157

Onalytica B2B

AUGUST 23, 2017

So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. Building relationships with the right influencers can therefore be the catalyst to improving brand value and increasing sales. So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

APRIL 11, 2017

However, whilst this is true, a budget blast on the right influencer campaign does have potential to make a huge impact on product sales and brand awareness for a startup. The process for startup influencer marketing success mirrors the end-to-end software functionality of Onalytica. The Steps to Influencer Marketing Success.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

MAY 10, 2017

It’s very easy to get caught up in thinking of influencer marketing as a straight forward linear process, or a tactic similar to the likes of social media advertising- it isn’t. You cannot engage with influencers off of the back of a one size fits all algorithm- every human has their own algorithm.

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Onalytica B2B

MAY 3, 2018

Something as small as a quote from the influencer can speed up the process of getting an influencer on-board. Some examples of catalysts: A content campaign – are you writing a blog post or publishing a white paper that influencers can contribute to? GET IN TOUCH. About the author.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

JANUARY 5, 2018

Sujan has over 13 years of internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies. HOW DID YOU GET TO BECOME AN EXPERT IN GROWTH HACKING? I advocate being very open with the end user.

Advertising Agencies 138

Advertising Agencies Paid Search Agency Marketing Automation Services Work Management 138

Onalytica B2B

JANUARY 18, 2017

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. ” Piyush Charkha – Audience Development at MarTech Advisor.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Branding 50

Onalytica B2B

FEBRUARY 17, 2016

” Simon Porter – Vice President – Commercial Sales, Europe, at IBM. First, companies have to be able to create a fundament of structured and unstructured data through data process management, combining datasets from ‘things’, touch points and external sources.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

JULY 16, 2018

Creativity is very much a subtractive process, removing that assumption. 84% of B2B buyers start the purchase process with a referral and by engaging with the top 1% of influencers you can influence 80% of the market. A user who feels directly impacted by a topic is more likely to process a message through the central route.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

APRIL 27, 2017

Marketing trends are ever-changing as consumers change the way in which they vet brands and approach their decision process. Influencer marketing drives sales. It’s all about looking at the sales cycle as a psychological process; the power of influence and persuasion to get potential clients over the line.

PPC 235

PPC Paid Content Paid Search Agency Allocation 235