Process - B2B Marketing Zone

Break Down Silos at Your Enterprise with an Iterative Collaborative Planning Environment

Hive9

JUNE 5, 2019

It needs to combine other planning processes from other departments that are involved with marketing in any shape, way, or form. And that’s a lot of departments, when leadership, sales, channel, product, and finance all play such an integral part in the role of marketing. A strong marketing plan isn’t just about marketing.

Planning

Planning Marketing Plans Advertising Channels Process

Why Spreadsheets Still Aren't Great for Marketing Management

Hive9

JULY 23, 2020

Fast-forward to July 2020, as marketing leaders likely begin their 2021 fiscal planning process, and we’re compelled to ask this question again: Why are they still using disparate, often out-of-sync spreadsheets? It’s been nearly five years since we posted a blog denouncing the use of spreadsheets for complex marketing performance management.

Work Management

Work Management Marketing Management Planning Budget Programs

B2B Marketing Zone

Hive9

Break Down Silos at Your Enterprise with an Iterative Collaborative Planning Environment

Why Spreadsheets Still Aren't Great for Marketing Management

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