Cintell

NOVEMBER 11, 2015

The light at the end of the tunnel is critical voice-of-customer insights that help organizations to remove bias, identify the problems faced by their buying audiences, and make more relevant decisions in marketing, sales, and throughout the business. Questions related to the buying process. Describe the process to me?

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100

Cintell

FEBRUARY 9, 2016

They make personas fully accessible across all lines of business, and use them as a mandatory part of the planning process, new offer launches, sales conversations, and campaign development. They have at least one internal resource accountable for owning personas with a related KPI. Using personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

FEBRUARY 25, 2015

From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. Why is this the case? Personas fail: 1.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

NOVEMBER 25, 2015

And to be honest, as one of the many vendors vying for the mind share of marketers, I’m prone to agree and try to respect this in my own sales demos and marketing campaigns. Kelvin’s strategy combines data, technology, process, and people in a way that has already seen demonstrable impact within the organization.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

JANUARY 27, 2016

Additionally, they leveraged them for sales training and demand generation to inform campaign decisions. Leverage insights to inform customer personas for specific post-sale activities designed to retain and upsell existing customers. For Sales Enablement. Surprisingly, only 8.2% For Marketing Leadership.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

NOVEMBER 9, 2015

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management. Customer-centricity is a competitive advantage! They’re also personal.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

DECEMBER 28, 2015

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. We ask copious questions during the initial stages of the sales process to uncover their issues and find out who they really are.

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

FEBRUARY 8, 2016

Here persona efforts begin in earnest with sales & marketing training, capturing some external insights through qualitative interviews and research findings. Advancing – Advancing organizations have begun to embed personas into the on-going process of the business.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

Cintell

APRIL 21, 2015

Where a VP could be the original buyer, a director who is responsible for the product’s use/processes, etc, could now be the decision maker for up and cross sell and retention where they were an influencer in the original purchase. This persona is often the influencer in an account-based-marketing retention sale.

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Cintell

FEBRUARY 15, 2016

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. We help our clients discover their personas through primary research; and, then we help them operationalize around those personas throughout their sales and marketing efforts.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Cintell

FEBRUARY 24, 2016

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Market dynamics, buyers and technology have advanced and the B2B buying process is more complex than ever. If you oversimplify the process, it will add little value.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

JULY 15, 2020

The average business risks losing up to 12% of their annual revenue when their marketing and sales teams rely on skewed data. Pairing your approach to customer data acquisitions with artificial intelligence technology helps you reduce the potential for human error while simultaneously accelerating the customer intelligence process.

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

OCTOBER 23, 2017

In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a sale. These personas can inform your strategic decisions at every level of business—from marketing to sales to product development—and help drive customer engagement.

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166

Cintell

MARCH 20, 2015

Other work experiences include sales or customer service (19%), technology (9%), and finance (5%). Depending on the level of engagement, agencies and consultants can play an important role in the research process and the development of the resulting insights. Read more ). Consider the role third-party help can play.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100