Biznology

JULY 11, 2019

Effective sales funnels are the most engaging—and effective—ways to increase your business. Many businesses struggle with lead generation, qualifying leads and converting them to sales. About 73% of a business’s potential leads aren’t sales-ready. Allowing sales and marketing to work together effectively.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Digital Marketing Funnels Advertising Funnels 130

Biznology

SEPTEMBER 6, 2017

They need tactical videos that support their sales and marketing content strategy. This is especially the case for technical documents that describe processes and relationships. But there’s no doubt that many visitors arrive at websites with specific questions and want quick, credible, answers, not sales-y overviews.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

MAY 31, 2017

But most video content for sales engagement (or any other purpose) is not skim-able. Customer journey mapping can generate lots of ideas for structure video content for sales engagement. The post 3 innovative ways to structure video content to support sales engagement appeared first on Biznology. Like this post?

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Biznology

AUGUST 31, 2017

You know your business needs leads, and plenty of them, to drive sales. Because if you’re not able to turn those leads into sales, they aren’t doing you much good. But how do you turn those leads into sales? The answer: you find an effective way to move them down your sales funnel. Companies like Ladder.io Like this post?

Top of Funnel 170

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 170

Biznology

APRIL 1, 2019

A client of ours recently mentioned that their inside sales team would be thrilled to have a new video to share every week — but of course “We don’t have the budget for that.” Actually, if they — and you — have a video budget at all, you probably do have the budget to produce the right videos for inside sales. I recommend it.

Top of Funnel 112

Top of Funnel Paid Search Agency Video Marketing Open Rate 112

Biznology

MARCH 20, 2015

There are two kinds of metrics in content marketing: process metrics and outcomes metrics. Process Metrics. Web traffic is an example of a process metric in that it tracks how our audience is interacting with our content. In addition to website traffic, process metrics include things like. Page views. Site visitors.

Process 80

Process Content Marketing Content Budget Programs 80

Biznology

JUNE 21, 2017

Here are five smart ways to cut through the noise, focus on what’s important, and exceed your sales goals—without raising your stress. If a potential customer is poised on the edge of a sale and asks a question on social media, a competitor has the opportunity to steal your sale right out from under you. Write reports.

Budget Programs 157

Budget Programs High Quality Lead Work Management Sales Qualified Leads 157

Biznology

APRIL 23, 2015

With all this content trying to connect with B2B buyers, the question marketers need to know is how do buyers process and filter through the mountain of information to determine what product and/or service meets their needs, and whom to buy from? as the buying process moves from Research, to Paring Down, to Due Diligence.

Work Management 80

Work Management Buy Marketing Management Process 80

Biznology

OCTOBER 23, 2019

Email marketing automation tools are crucial to optimize delivery and manage the process. An inquiry might immediately deliver a response while queuing up your sales team for callbacks. Provide tracking information or let customers know when their order has been processed and shipped. Email Marketing Strategies.

Automation 99

Automation Marketing Automation Services Trigger Marketing Work Management 99

Biznology

NOVEMBER 27, 2012

If what you made isn’t good, they won’t be interested in you at all; however, if you have a modicum of success, then folks will want to know as much about your culture, gear, tools, vision, operating principals, habits, and process as possible. So, why keep the process so close to your vest? How, you ask?

Social Media 80

Social Media Process Product Media 80

Biznology

APRIL 27, 2016

Businesses that start using online video content marketing in their daily sales and marketing process stand to gain significant tangible benefits across their entire lead generation and sales cycle. Real-world examples of businesses using video to increase sales. whether your business creates it or not. Like this post?

Video Marketing 80

Video Marketing Business Webinar Metrics Lead Scoring 80

Biznology

MARCH 13, 2015

Data-Driven Sales 1.0. The introduction of CRM (for sales) and now MRM (for marketing) has brought sales people out of the “information on paper and in my head” era kicking and screaming and into the age of technology and data. What these changes didn’t do was increase sales productivity. Data-Driven Sales 2.0.

Resource Management 80

Resource Management Burn Rate B2B Sales Marketing Management 80

Biznology

DECEMBER 8, 2014

When you want above and beyond results from your sales team, you need to offer above and beyond compensation. Contests are a great way to engage your sales team and provide the extra push for extra performance. Here’s how you can use contests to boost your sales enablement. One way to do that is by having contests.

B2B Sales 80

B2B Sales Differentiation B2B Marketing Business to Business 80

Biznology

OCTOBER 3, 2021

Ask any sales person, “What do you want from marketing?’ I’m talking about everything that comes after the lead-to-sales handoff. I’m talking about everything that comes after the lead-to-sales handoff. Here are just three examples of areas where marketing can accelerate the existing sales and service functions: 1.

Sales Qualified Leads 171

Sales Qualified Leads Lead Ranking Lead Scoring Leads 171

Biznology

AUGUST 31, 2015

It’s still all about the sale. The process starts with putting away the sales pitch. There was no presentation, no sales pitch, and during more than 20 calls, we built a relationship of trust and mutual respect. The post A sales pitch isn’t a relationship appeared first on Biznology. Like this post?

PR 80

PR Public Relations Paid Search Agency Blogger 80

Biznology

JUNE 10, 2015

Does your B2B company struggle to integrate sales and marketing? Marketing sends “great” leads to Sales and Sales complains about how lousy they are. Wouldn’t it be great to offer your sales team a resource to actually close sales, instead of just more leads? Neither side really understands what the other is doing.

B2B Sales 80

B2B Sales B2B Marketing Content Marketing B2B 80

Biznology

MARCH 3, 2022

The “Rule of Thirds” Standard for B2B Sales. Recent research from McKinsey & Company into how sales is done today identifies what they call a “rule of thirds.” B2B buying decision-makers say they are using a roughly even mix of three sales channel types at each stage of the sales process: Traditional sales, like in-person meetings.

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

Biznology

JUNE 10, 2016

Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development. Marketing is relying on sales to make the relationships. Marketing may provide sales with content to use – but no context.

Top of Funnel 80

Top of Funnel Linkedin Paid Search Agency B2B Thought Leadership 80

Biznology

OCTOBER 13, 2020

It’s helpful to remember that we frequently talk about two different kinds of metrics — process metrics and business metrics. Digital Marketing Process Metrics. Process metrics are those metrics that are about the marketing activity itself — friends, fans, likes and followers, for example. Or page views and unique visitors.

Advertising Agencies 197

Advertising Agencies Vendors Marketing Lead Ranking 197

Biznology

OCTOBER 28, 2015

When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price. If your back-end processes are outsourced, gathering the data is as simple as adding up the bills. Allowable cost per lead (net margin per order – direct sales expense, $3,500).

Sales Qualified Leads 80

Sales Qualified Leads Cost per Lead Sales Leads Leads 80

Biznology

MARCH 31, 2022

How video is to be shared — especially in light of the unexpectedly successful hybrid sales models that developed during the pandemic — should influence the production process more than it does. Of course, creating video content was never the point; video can work its magic if and only if it’s shared. Innovative video content sharing.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Biznology

JANUARY 4, 2017

All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. Of those 350,000, about half—178,000—were actual sales leads.

Validation 180

Validation Linkedin Sales Qualified Leads Social Marketing 180

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Ranking 139

Biznology

JANUARY 4, 2021

The most influential tool for sales success in 2020 was video conferencing. People involved in the sales process are much more comfortable turning on their webcams than they were a year ago because putting your professional self out there can increase trust. Anyway, we can all agree that video is effective. More show-and-tell.

Video Marketing 171

Video Marketing FAQ Work Management Marketing Management 171

Biznology

OCTOBER 27, 2017

But any sales person who is already working the account will want to know about the fresh activity. One very effective approach is to audit existing content based on the buyer role (like specifier, decision-maker, end user) and the stage of the buying process (like need recognition, researching solutions, vendor comparison).

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Biznology

OCTOBER 11, 2021

I have no idea whether 50% digital transformation has been achieved as predicted, but I am confident that nobody foresaw that the process of selling any “products, services, and experiences” in 2020, digital or not, would come close to 100%. With a hybrid workforce, marketing and sales need to account for buyers: Working in the office.

Digital Transformation 194

Digital Transformation Work Management Marketing Management Gartner 194

Biznology

MARCH 2, 2021

Capitalizing on omni-channel sales. Nowadays, though, almost every customer touchpoint is a potential sales channel. That’s why omni-channel selling is so big nowadays, and why you need to create an omni-channel sales approach for your store. of all e-commerce sales. Boosting store visibility with voice search.

eCommerce 163

eCommerce Marketing AI Lead Ranking Lead Scoring 163

Biznology

JUNE 3, 2020

I reached out to my longtime colleague and friend Roger McDonald , a seasoned sales and marketing executive and thoughtful observer of things B2B, to gather up his views on what’s going on and how we B2B marketers should be thinking. How do you see Covid-19 changing the nature of B2B sales and marketing going forward? Roger McDonald.

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

Biznology

OCTOBER 7, 2020

Hugh MacFarlane , a longtime sales and marketing trainer and coach has added a prospecting service that uses predictive modeling to identify and target prospects for clients. Then it takes over the LinkedIn accounts of the client’s sales reps. Stock your sales development function with pre-trained SDRs.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

APRIL 8, 2021

But like many aspects of B2B marketing, message strategy can be developed—and improved—by following a proven process. I asked him to explain his process to us. Lack of differentiation is the main reason that many B2B sales opportunities result in long sales cycles, price wars and even no decision at all.

B2B Marketing 196

B2B Marketing B2B Differentiation Paid Search Agency 196

Biznology

SEPTEMBER 12, 2019

Connecting marketing data to the things that happen downstream — sales, fulfillment, support — is another one of the promises of the marketing technology revolution. In addition, there are ecosystems such as Salesforce and Hubspot that allow you to easily connect marketing and sales data. Most tech today is fairly open.

Marketing Automation Services 91

Marketing Automation Services Top of Funnel API Fulfillment 91

Biznology

JANUARY 26, 2018

By “the diagram” I mean the one that’s probably on Slide 9 of the sales deck or Page 6 of a white paper. Diagrams of solution architectures, processes, even the vision behind a strategy, make a great starting point for developing a video.

Video Marketing 185

Video Marketing Business Storytelling Paper 185

Biznology

DECEMBER 27, 2019

This saves you time and energy by accomplishing certain processes on your behalf while you work on your business. This email is a great way to kick start a sales funnel and increase your sales. This makes sure that day and night you can follow up on any lead to increase conversions to paying customers. The Welcome Email.

Marketing Automation Services 171

Marketing Automation Services Marketing Automation Email Marketing Automation 171

Biznology

FEBRUARY 23, 2018

But I argue that we can create a durable competitive advantage by focusing on the customer in the funnel beyond the funnel; that is, the set of systems, processes, and technologies to drive value after the customer has signed the deal and continues along their journey with you. What problem is this approach intended to solve?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Biznology

DECEMBER 28, 2016

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. At Audi City London sales went up 60% from the traditional Audi showroom that previously occupied the site.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Biznology

MAY 18, 2017

If I looked at your profile or that of your CEO or top sales people or thought leaders would I see status updates–usually in the form of automatic posting of blog articles? To be effective from a sales and marketing perspective, a LinkedIn program needs a prospect development component. Would I run across you occasionally in a group?

Social Media 143

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 143

Biznology

MARCH 1, 2020

Amazon Business is expected to reach $52 billion in sales by 2023, and is growing faster than its consumer side. Complex categories like oil and gas, chemicals, aviation and manufacturing are taking expense out of their selling processes by setting up industry-specific marketplaces. Here’s a 6-step process to follow.

B2B Thought Leadership 104

B2B Thought Leadership B2B eCommerce Amazon 104