B2B Marketing Traction

FEBRUARY 23, 2015

You don’t want your eNewsletter to just be a sales pitch, but if you’re adding value with helpful articles and information, you should still include some calls to action. You might also want to read my recent post, 5 Ways to Systematize Your eNewsletter Production Process. Include calls to action. Contact New Incite today.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

DECEMBER 30, 2013

It’s a great example of creative marketing, leveraging a fan base and followers on social media as well as using the element of surprise that resulting in record-breaking sales on iTunes. It’s a process that you should start at least three months before launch. But, you say, businesses don’t have fan bases!

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

MAY 1, 2013

Product launches fail because they don’t have enough runway to get off the ground successfully – entrepreneurs and inventors don’t start the marketing process early enough. Not enough runway to launch. The earlier preliminary marketing activities get started, the more impact and success the launch will have.

Planning 100

Planning Product Buyer Personas Campaigns 100

B2B Marketing Traction

OCTOBER 12, 2012

The idea of a seller owning information that a buyer cannot access, with the power to make the sale happen when they seller wants it, is no longer real. This is a relatively new step in a buyer’s buying process, which used to involved 1.) Google’s Zero Moment of Truth. a stimulus like an ad, 2.)

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

JANUARY 19, 2010

There are several parts to the Inbound Marketing process. Part 3 : Recognize prospects’ buying signals and have the right resources and additional information to close the buying process. Instead of the sales cycle, Inbound Marketing recognizes the buy cycle. Why is this important for B2B marketers?

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 18, 2015

Pinterest encourages sales and has partnered with Shopify to facilitate business commerce on its platform. And, its very nature of pinning items with links per pin is naturally suited for sales. This is probably because it’s so easy to pin items – usually a two click process. Instagram, not so much.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

NOVEMBER 18, 2009

Invite others who deal with your customers, including customer service, product development, sales, distributors and possibly suppliers or strategic alliance partners. This process often leads to iterative brainstorming where the participants start feeding off each other’s ideas. Invite the right people. Give us some examples.”

Planning 100

Planning Marketing Plans Advertising Agencies Tactics 100

B2B Marketing Traction

JANUARY 13, 2016

The marketing planning process ensures that WHAT you do is more likely to provide results. Creating a written marketing plan helps you avoids costly waste of your marketing dollars, while at the same time – if done right – will increase your sales and your revenues. So, why not create your marketing plan now?

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

MARCH 12, 2013

In his article, How to Run a Sales and Marketing Meeting , Scott Christ suggests that you keep the meeting interesting by starting with an icebreaker that is not related to business, such as what people did over the weekend, etc. Have a team member report in on a new initiative or on some research on a new tactic that you are considering.

Planning 100

Planning Effectiveness Work Management Marketing Plans 100

B2B Marketing Traction

NOVEMBER 12, 2010

Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? We changed the process to send confirmations by snail mail and email to ensure delivery. It happens all the time. Have you done a Customer Touch Point Map?

Service 100

Service Analysis Class Education 100

B2B Marketing Traction

APRIL 6, 2010

Back then, we didn’t have CTOs (Chief Technology Officers) – we had DP (Data Processing) Managers, then IS (Information System) Managers. When their company needed a mission-critical application, they turned to their IS buddy across town or in their industry, to find out what worked and what didn’t.

Peer-to-peer 100

Peer-to-peer Buy Work Management Web 2.0 100

B2B Marketing Traction

SEPTEMBER 18, 2015

They had started the process, but wanted a detailed plan before moving forward. Since 1997 we have worked with hundreds of companies of all sizes to identify marketing opportunities, improve branding and marketing messaging, and increase awareness and sales revenue. My competitive analysis focused on social media.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

MARCH 7, 2010

I took the assessment in 2-3 minutes online, and in short order was served up a 13 page report that allowed me to review my ideal work environment, motivation, communication, interaction with others on my team, task orientation, preferences for taking direction, leadership, sales orientation and learning style.

Consulting 100

Consulting Planning Marketing Proposals Conference 100

B2B Marketing Traction

JANUARY 7, 2010

My clients can more easily maintain the chart if they choose to, which is so important in light of the fact that marketing is an iterative process, ever-changing as we learn about new tactics, new markets, new ways to do things, etc. On the right side are a number of columns for estimated and actual costs, estimated and actual results.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

OCTOBER 1, 2009

Getting a hard-core sales call when you have no budget and no approval that would allow you to buy is irritating. Getting a call to find out where you are in your decision process may be less irritating. Drip irrigation is a great analogy to this process and lends itself well to the new game in town: lead nurturing.

Psychographics 100

Psychographics Campaigns Planning RSS 100

B2B Marketing Traction

JUNE 16, 2015

This means you should have a great website that is easy to navigate on all devices and a highly responsive sales and service process. Studies and behavior show that millennials expect easy-to-use decision-making tools, fast response, and stellar product or service experience.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100