Anything Goes Marketing

OCTOBER 3, 2006

Are people not hitting "Contact Sales" once they get to your site from a search ad? It basically explains that when people are at the beginning of the sales cycle, they're just looking for information so provide people a way to sign up for your newsletter or a link to a whitepaper. What do you do?

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Anything Goes Marketing

OCTOBER 20, 2009

In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. If you think that product sales sheets are appropriate for lead nurturing, you will not achieve optimal results.

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Anything Goes Marketing

SEPTEMBER 20, 2008

It can consist of a sales or call center rep calling a prospect over a period of time or a series of emails sent by marketing. The shift that I've seen is to automate the process using technology. Technorati tags: online lead generation, sales air cover, nurturing, automated marketing ROI.

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Anything Goes Marketing

JULY 4, 2010

This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve. It’s going to take some time and effort but there are some ways to automate the process and I’m going to focus on two examples that I came across this week. Seasons change.

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Anything Goes Marketing

NOVEMBER 15, 2009

lauraramos : #EE09: Tony Jaros of Sirius Decisions talks about the gap in marketing skills, not the technology or relationship with sales. lauraramos : #EE09: 1: Sales engagement means taking in sales language: what do we contribute to the pipeline, how many sales accepted oppty do you need? rhonda : @pteshima #EE09 ?'s

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Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. One item often overlooked is automating the entire event registration and follow up process.

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Anything Goes Marketing

APRIL 7, 2010

In today’s B2B purchase process, the marketer is no longer in charge. If this is not done, there is a greater chance that leads will leak out of the sales and marketing funnel and may go to the competition. Therefore, marketing organizations can no longer use this statement as a crutch.

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Anything Goes Marketing

DECEMBER 13, 2007

Tips for Your Unsubscribe Confirmation Pages Stefan Pollard continues to write some brilliant posts on the unsubscribe process. He recommends making this a two step process. Your marketing and sales team has fought to get them in your database and you want to keep them there.

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Anything Goes Marketing

JULY 18, 2007

Here is something to think about - include a picture of the sales rep for that person's regions on the email and also have it on the cover letter of the white paper that they will receive. You can also include a cover letter and additional offers to continue the conversation and move the prospect further along the sales funnel.

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Anything Goes Marketing

OCTOBER 21, 2007

Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. Automated Lead scoring is a term that many in the B2B world are familiar with. Can you apply this same concept to customers?

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Anything Goes Marketing

MAY 26, 2007

In order to leave comments, you could add some additional lead qualification questions to the registration process. When someone wants to leave a comment, it provides an opportunity to request additional information to help your marketing and sales team have a better understanding of the customer/prospect. That's OK actually.

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Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. Related posts: Website Conversions - What are they good for?

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Anything Goes Marketing

MARCH 11, 2007

Measuring Email Usability / Effectiveness If you're asking the following questions: Is my email sign-up process fully optimized? For more complex sales, a more complex calculator is needed. Instead of just looking at number of sales, you would also want to know the number of lead, qualified leads, opportunities and eventually sales.

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Anything Goes Marketing

DECEMBER 21, 2009

Not sending relevant and timely messages If you continue to only send email blasts on a schedule that you dictate to your email subscribers, you risk massive list attrition, damaging your overall email deliverability and a loss of sales and sales opportunities. The key to sending relevant communication is to automate the process.

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Anything Goes Marketing

MARCH 9, 2008

What's key here is that the whole process to create a newsletter becomes much easier as you have an automated program that sends the email for you and the content is content that you've created for a blog or other RSS feed. This process was a bit of a pain as you need to create the.ics file and then upload it to your server.

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Anything Goes Marketing

MARCH 7, 2007

Many marketers talk about how many leads they generated at an industry conference and how many of those leads turned into sales. Some companies rely on their sales team or demand generation team to follow up but do they really do this? Does a lead really want to get continuously nagged by a sales rep? This is crucial.

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Anything Goes Marketing

MARCH 18, 2007

That's Great - You Still Haven't Mentioned Anything About Qualifying Leads If you're getting too many crappy leads coming in I would recommend automating your lead qualification process. For example, if the annual revenue of a company is below a 1 million, do not pass them on to sales or your call center to call directly.

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Anything Goes Marketing

DECEMBER 17, 2007

This article may give you some additional information that you didn't have but it's not going to make your sales team start using the CRM properly or get marketing to only pass on qualified leads to sales. It's time to get a grip and at least know that you are not alone. What I like about Brian Carrol's post is the give and take.

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Anything Goes Marketing

DECEMBER 3, 2006

It really works and I come away from the podcast with some better insight into the sales and marketing process. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process.

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Anything Goes Marketing

OCTOBER 1, 2006

Tags: business blog lead generation Sales process.

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Anything Goes Marketing

JANUARY 26, 2010

Because the process is automated, with marketing automation, you just need to define your list criteria and business rules once and the program manages the rest for you. In this post, I’m going to outline some tips you can use to engage or reengage your email subscribers. Tips To Engage and Reengage Email Subscribers Good for you!

Marketing Automation Services 100

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Anything Goes Marketing

SEPTEMBER 28, 2006

The good news is that your efforts should pay off as you should start to see higher sales and/or greater lead generation from the new web traffic you're getting. I've also seen others use search queries as part of an automated lead qualification process. This is just the tip of the iceberg (no pun intended - OK, maybe I did intend it).

Search Marketing 100

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Anything Goes Marketing

MAY 17, 2009

At some point I would like to come back to each category and focus on them specifically but for now, here is some organized Twitter talk for y’all – enjoy it: Sales and Marketing Alignment jblock : Only 32% of sales and marketing orgs work together to define programs for existing customers.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

FEBRUARY 21, 2009

What this does is begin or continue the relationship between the prospect and sales rep. The autoresponder should encourage the email recipient to contact the sales rep if they have any questions. Your marketing automation platform should also allow you to dynamically include the sales reps information as part of the autoresponder.

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