Marketing Insider Group

APRIL 12, 2021

They actually all work together to drive traffic and conversions. Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Paid Media Stats and ROI.

Paid Content 362

Paid Content ROI Paid Search Agency Media 362

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Content marketers, therefore, need to get proactive about measuring the ROI for their efforts. Quick Takeaways: Too many content marketers still don’t measure their content’s ROI. Use a Metaphor to Illustrate How Content Drives ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 353

Top of Funnel ROI Lead Ranking Lead Scoring 353

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. This process is (unfortunately) manual on LinkedIn, where most B2B social first campaigns will reside. If so, you’re in good company.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Marketing Insider Group

AUGUST 28, 2023

SEO not working can be a major roadblock for any business. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore.

SEO 213

SEO Lead Ranking Lead Scoring SERP 213

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. Marketing ROI helps illuminate what marketing efforts are working, where future budget should be allocated, and what campaigns drove customers.

ROI 69

ROI Marketing Attribution Allocation Planning 69

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 104

ROI Top of Funnel Work Management Advertising Agencies 104

Contently

DECEMBER 6, 2022

Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. When tying ROI to the content, choosing one touch point is the simplest way to show how your content marketing efforts worked. It’s easy to understand. Challenges of Single-Touch Attribution.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

Top Rank Marketing

OCTOBER 19, 2023

Barnes highlighted Red Hat’s “word nerds” group, which worked on creating a style guide. Release Early and Often: Prioritize swift prototype releases, and share work in its early stages. The post RedHat on Connecting B2B Content for ROI – Across Sites and Teams appeared first on B2B Marketing Blog - TopRank®.

ROI 114

ROI B2B Work Management Guidelines 114

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. And today, we’re telling you to give your sales process a little TLC.

Top of Funnel 162

Top of Funnel Ideal Customer Profiles Process Optimization 162

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 101

ROI Work Management Marketing Management Case Studies 101

Oktopost

MARCH 10, 2022

Every day, we ask ourselves the same questions—What’s working? Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. Final Thoughts.

Social Media 174

Social Media ROI Media Brand Identity 174

Marketing Insider Group

SEPTEMBER 2, 2020

Retargeting allows brands to get in front of the 97 percent of visitors that haven’t yet converted – whether they weren’t ready to buy or got distracted during the checkout process. A user that abandons the checkout process can be shown a different set of retargeting ads than a user that quits your site without adding anything to their cart.

Cost per Lead 352

Cost per Lead Urgency Marketing CPL Landing Pages 352

SmartBug Media

JUNE 29, 2023

Fortunately, HubSpot Content Assistant can help businesses overcome these challenges and maximize their HubSpot experience by revolutionizing their sales process. Additionally, sales teams can become overwhelmed by manual processes, leaving them with less time to focus on growing their business. Let's take a look at some strategies.

Hubspot 98

Hubspot Process Content User-Generated Content 98

Lead Liaison

JUNE 21, 2023

Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator Events are a great opportunity for businesses to connect with potential customers. This process demands countless work hours that should be spent accomplishing other tasks.

Lead Capture 89

Lead Capture Lead Liaison ROI Marketing Automation Services 89

SmartBug Media

MAY 9, 2023

Segmentation is the process of dividing your email and SMS lists into smaller groups based on behavior, engagement, and common characteristics. When this happens, it leads to more engagement and ultimately increases your ROI. When increasing ROI through segmentation is your goal, don’t be afraid to get experimental with A/B testing.

Segmentation 97

Segmentation ROI SMS Demographics 97

Oktopost

FEBRUARY 29, 2024

However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. Why most social media management platforms fall short When you work in revenue, making quota is your #1 priority. 4 types of data you should track to improve social selling ROI 1.

ROI 62

ROI Organization Top of Funnel B2B 62

Lake One

NOVEMBER 14, 2023

Internal Process: Are you spending a lot of time on tasks that could be automated? Are team members working on high-value projects? Are they working cohesively to nurture and drive leads through the funnel? We get the full picture to best understand your processes and properly inform our recommendations.

Hubspot 75

Hubspot ROI Buying Cycle Digital Marketing Funnels 75

SocialPilot

FEBRUARY 6, 2024

The process of finding, vetting, and selecting an influencer – as well as executing the entire influencer marketing campaign – runs more smoothly when guided by proper influencer marketing strategies. This will help you calculate how much you can reasonably invest to get a positive ROI. But what do you tell them?

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Litmus

NOVEMBER 21, 2023

Without it, you wouldn’t have a way to deliver the messages you work so hard to strategize, design, and test to your audience. ESP migration is the process of changing email providers and moving your email marketing program, automations, and data to a new platform. Here’s why you need to have a migration plan in place.

Process 90

Process CAN-SPAM Template Deliverability 90

Stevens & Tate

SEPTEMBER 26, 2023

In fact, studies show that robust email marketing strategies have an ROI of about 4400%. Personalization works in tandem with segmentation to ensure optimum email marketing performance. Therefore, mobile optimization is critical to maximizing your email marketing ROI. However, this doesn’t happen in a day.

ROI 103

ROI Email Marketing Marketing Strategy Marketing & Strategy 103

Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. And today, we’re telling you to give your sales process a little TLC.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Process Optimization 130

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Going beyond engagement and unleashing your employees to share content is a game-changer when it comes to ROI. Losing an Employee Drives Costs Up, ROI Down. Employee satisfaction keeps employees on the job longer.

Activities 260

Activities ROI Customer Satisfaction Guidelines 260

Contently

NOVEMBER 10, 2022

For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Once published, Contently Analytics will show you which articles performed best, so you can double down on what’s working. That process is slow and leaves a lot of room for manual error.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Martech

AUGUST 23, 2023

Here are some best practices for getting higher ROI from your ABM solution. Don’t retrofit your AMB solution “We need to stop listening to experts that tell you to retrofit ABM into existing lead-generating processes, lead tech, and even lead reporting,” said Jaramillo. Business email address Subscribe Processing. Get MarTech!

Account Based Marketing 88

Account Based Marketing ABM ROI Top of Funnel 88

Animalz blog

FEBRUARY 25, 2024

SEO still works, but there are several reasons why you shouldn’t place an SEO-driven blog at the center of your content strategy before considering other channels: AI-induced uncertainty. ROI required. Instead of betting blindly, a distribution-first strategy helps you find the channels with the highest potential ROI before committing.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Salesforce Marketing Cloud

DECEMBER 11, 2023

The focus shifts away from innovation as your employees wrestle with mundane, manual processes like data entry. Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. Not sure if BPA is right for you?

Automation 69

Automation Work Management Marketing Management Process 69

Marketing Insider Group

JUNE 1, 2020

Putting the customer at the center of everything your business does and cultivating an empathetic work culture are two powerful ways empathy can be used to drive business success. Make understanding your buyers an ongoing process as your audience’s needs, wants, and preferences will change over time. What problem does it solve?

Storytelling 324

Storytelling ROI Sample Ideal Customer Profiles 324

Martech

JANUARY 22, 2024

You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. Establishing shared processes for both teams. Utilizing existing communication channels, we worked with our client’s RevOps team to layer in the dimension of Closed-Won revenue.

Ideal Customer Profiles 110

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 110

Martech

NOVEMBER 4, 2021

So these content and creative teams have to work with a lot more agility than they have in the past.” How to measure content marketing ROI and ROE. Instead of limiting success measurement to the broader metrics of ROI, content ROE gives marketers actionable data at a granular level. Looking to take control of your data?

ROI 143

ROI Content Marketing Planning Gartner 143

ViewPoint

MAY 16, 2017

When it comes time to exploring how you can increase lead generation ROI, that is, produce better leads more cost effectively, move "technology" to the bottom your to-do list. So start by engineering your processes to focus on lead quality not quantity. That is, by not using a cost-per-lead metric.)

Sales Leads 202

Sales Leads Process Top of Funnel Lead Ranking 202

Only B2B

JANUARY 18, 2024

ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. Account Based Marketing Tactics For Better ROI 1. Marketers tend to focus more on finding and engaging new prospects when the best source of increasing sales of your business is to work on the existing customers. Retargeting can work.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

SocialPilot

FEBRUARY 11, 2024

From refining content strategies to enhancing influencer selection processes, AI is set to play a crucial role in shaping the future of influencer marketing. Top Influencer Marketing AI Prompts Based on Various Categories So, how can AI and influencer marketing work in tandem to create exceptional results? What worked and what didn’t?

Sales Management 90

Sales Management ROI Planning Work Management 90

ClearVoice

JULY 18, 2022

A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints. usage rights) to streamline workflows while eliminating time-consuming manual processes.

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Siegel says proving ROI is a primary focus, and she uses our platform to help her set goals and craft social strategy.

Social Media 100

Social Media ROI Work Management Marketing Management 100