Everything Technology Marketing

NOVEMBER 14, 2009

As the CEO, we hope you will mandate that a GTM plan be created and reviewed before any resources are deployed to pursue a new market. Second, it helps allocate resources toward the most profitable opportunities and fosters focus. This article outlines a ten-step process any size company can use to successfully enter a new market.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

APRIL 27, 2011

Content marketing is one of the most popular strategies deployed by today's B2B marketers to attract and engage prospects, and guide them through the buying process. Related Resources: Most popular B2B content marketing formats & channels Why care about content marketing? But how do marketers measure content marketing success?

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Everything Technology Marketing

JULY 10, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. In my mind, this common thread should be the customer’s buying process (instead of the vendor’s planning hierarchy).

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

FEBRUARY 26, 2013

The greatest barrier to lead generation success is lack of resources: Staff, budget and time. The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase. B2B marketers’ top metrics to measure marketing ROI: Cost per lead, revenue and lead volume.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Everything Technology Marketing

DECEMBER 11, 2013

This individual is responsible for keeping the process rooted in the path and realities of the firm. First, an insider from your firm will help ensure that your approach aligns with the needs and direction of the organization.

Analytics 100

Analytics Marketing Strategy Marketing & Strategy Paid Search Agency 100

Everything Technology Marketing

MAY 24, 2010

Clearly presented, educating the reader along every step of their decision making process. How do they impact the buying process? In analogy to agile programming, we are looking at a highly iterative process that at each step needs to be tested, validated, and tweaked before moving on to the next step.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

AUGUST 22, 2010

And many companies simply don't allocate sufficient resources for defining the right segments. Many companies don't segment at all, segment only superficially, or copy segments that seem to be working for their competitors but without really understanding the rationale for selecting target segments.

Segmentation 100

Segmentation Allocation Marketing Automation Services B2B Marketing 100