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Report: Marketers Still See Room for Improvement with Data and Analytics

KoMarketing Associates

Salesforce recently published the third edition of its “Marketing Intelligence Report,” and statistics indicated that only 26% of marketers believe their organization has exceeded expectations when it comes to harnessing accurate, validated data. Additionally, 44% say they are going to create data preparation processes in time.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics.

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Report: Marketers Making Adjustments as Third-Party Cookies Fade Out

KoMarketing Associates

Loyalty Research recently partnered with Rep Data to publish the “A Cookieless World: The Shifting MarTech Landscape” report, and statistics indicated that, on average, marketing leaders are making at least five changes to their technology stack as third-party cookies are phased out. Refining the Marketing Data Collection Process.

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Report: Many Marketers Still Lack Documented Content Strategies

KoMarketing Associates

The Content Marketing Institute recently conducted the “2021 Content Management and Strategy Survey,” and statistics showed that 78% of marketers have a strategic approach to managing content. In terms of the reasons why marketers don’t take a strategic approach to managing content, the majority (68%) cite a lack of processes.

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Report: Most Marketers Seeing SEO Efforts Become ‘More Successful’

KoMarketing Associates

Search Engine Journal recently published “The State of SEO 2021” report, and statistics indicated that the majority of marketers (46.6%) believe that their results from SEO are becoming “more successful.” Eighteen percent said that they are actually becoming “a lot more successful,” while 22.3%

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Report: Marketing Data Usage Expected to Rise Over the Next Three Years

KoMarketing Associates

2022 edition of The CMO Survey, and statistics suggested that spend on marketing analytics is predicted to increase by 63% within the next three years. Meanwhile, 60% cited a lack of data management processes. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept. As of Sept.

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Report: Most Marketers Only ‘Somewhat Satisfied’ with Existing CRM Solutions

KoMarketing Associates

Insightly recently published “The State of CRM” report, and statistics indicated that most respondents (62%) were only “somewhat satisfied” with their existing CRM platform, and 15% were “somewhat unsatisfied” altogether. However, new research suggests that the majority are not satisfied with the CRM solution they are currently using.