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Generate More Leads With These 3 White Paper Landing Page Examples

Unbounce

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. On the customer side, 71% of B2B buyers use white papers to inform their purchases.

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How to Write a White Paper That Generates Quality Leads

NuSpark Consulting

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case.

Paper 113
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B2B Reads: Change Exhaustion, Effective White Papers, and Impact Statements

Heinz Marketing

She describes it as “the complete process a buyer will go through, starting with an initial awareness of your brand, to the evaluation of your products and services, to finally deciding to make a purchase with you” Then, Snyder offers a more detailed breakdown of the journey and how to capitalize on each step.

Paper 52
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Set the Purchasing Agenda with White Papers

WriteSpark

Many companies use white papers at the beginning of the sales cycle to attract prospects. A white paper can set the agenda for a purchase decision by convincing the reader that the areas where your product is better than its competition are the most important to consider.

Paper 120
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Email List Building: Why you should never purchase a list

Vision6

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists. No one reads your emails Less than 8% of the contacts in your purchased or third party list will open your emails.

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White Paper 101: A Step-by-Step Approach to Creating Highly Engaging White Papers

Ambal's Amusings

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper planning, development, and marketing process. Jonathan Kantor.

Paper 100
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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

Paper 100