Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Only B2B

OCTOBER 5, 2021

According to Retail Dive , 87 percent of buyers use the internet and search online to study a product before purchasing it. The majority of clients complete their buying process without ever interacting with a salesman. Is it necessary to make the purchase even if the information isn’t helpful or accurate?

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

Martech

NOVEMBER 11, 2021

Director of Platform Product Marketing at ON24, while speaking at our recent MarTech conference, pointed to a Gartner report that found B2B buyers spend just 17% of their entire purchase journey with sales representatives. This is where webinar engagement tactics shine. “It How to prove the benefits of webinars with engagement data.

Webinar Metrics 117

Webinar Metrics Classified Ads Lead Scoring Lead Ranking 117

SmartBug Media

MARCH 29, 2024

For Shopify businesses, the conversion you’re optimizing for is the purchase. The E-Commerce CRO Process Every e-commerce brand wants to create an intuitive and positive shopping experience. In a recent webinar, “ Improving Sales with a Shopify Site Audit ,” our e-commerce experts shared some common conversion blockers.

Process 59

Process Conversion Rate Click Rate Optimization 59

Launch Marketing

OCTOBER 28, 2020

Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. Often times sales teams are solely focused on short-term gains and not interested in the longer nurturing processes. Acquisition.

Sales Management 111

Sales Management Lead Nurturing Lead Scoring Lead Ranking 111

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. As we’ve established, lead management is a complex, multi-step process. Fortunately, we’re here to help.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

ANNUITAS

JULY 2, 2020

Managing the timeframe to purchase in a customer’s lifecycle has always been a challenge for financial institutions. In an industry heavily reliant on relationships, the reality is that the B2B banking customer’s buying process is typically long, and rarely linear. The Traditional Buying Process for Financial Institutions.

Demand 130

Demand Buy Work Management Process 130

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Did they download an eBook, attend a webinar, or do something else? Of course, this is a quick summary of the process.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

ClearVoice

MARCH 29, 2021

Marketing activities late in the funnel work to validate the buyer’s purchase through decision-enabling content that helps late-stage buyers confirm their choice and avoid buyer’s remorse. But, someone who attended an in-depth product webinar? It’s a good time to offer a demo or consultation… content that validates the purchase.

Top of Funnel 98

Top of Funnel Validation Marketing Funnels Purchase 98

Zoominfo

AUGUST 11, 2019

Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ).

Webinar Metrics 100

Webinar Metrics Paid Content Paid Search Agency B2B Marketing 100

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Litmus

FEBRUARY 17, 2022

Didn’t make the live webinar? We’ve highlighted some questions from the webinar, along with our responses, below. How can you segment your audience based on factors like purchases, product use, and persona? A first iteration of this might be pulling together the most viewed or most purchased items.

Webinar Metrics 83

Webinar Metrics Work Management Personalization Marketing Management 83

Parse.ly

MAY 12, 2022

VP of Marketing Dave Cardiel recently joined The Content Advisory Founder and Chief Troublemaker Robert Rose for a webinar led by BRAND United President Chris Lyons to discuss those objectives. . Watch the full webinar. How do we get buy-in for this process of planning and prioritization in content strategy?

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

SendX

FEBRUARY 11, 2021

Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts. But it doesn’t have to.

Lead Generation 395

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 395

KoMarketing Associates

MARCH 30, 2017

In terms of content preferences, most buyers (78 percent) stated that they have turned to case studies to research B2B purchasing decisions in the past 12 months. Seventy-seven percent said the same about white papers, and 76 percent claimed that they have engaged with webinars for further insight.

Peer-to-peer 120

Peer-to-peer Buy B2B Marketing Process 120

MarketJoy

JULY 27, 2018

You could consider B2C “ low involvement ” and B2B “ high involvement “ A Longer Decision Making Process. While B2C buyers may make a purchasing decision the first or second time they come into interaction with a brand, B2B buyers may need several meetings, demos, proposals, and phone calls before making a decision.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Martech

DECEMBER 8, 2021

“The buyer process is changing a lot and it’s not going back to the way it was. With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. We have to meet them where they are and how they want to show up in the buying process.”

Account Based Marketing 71

Account Based Marketing Buy Process Marketing Automation Services 71

Litmus

AUGUST 2, 2021

Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! April chimed in, talking about the SparkPost marketing team’s sprint process and how they work with other stakeholders in the organization. Humanity and empathy messaging. Don’t worry.

Webinar Metrics 106

Webinar Metrics Privacy Protection Trends Privacy 106

ClearVoice

NOVEMBER 1, 2022

To do this, you must create content that aligns with every stage of the buyer’s journey —from awareness to purchase. If your content does not provide the information they are looking for in their stage of the buying process, you may get overlooked for another company that has provided the content that aligns with their current needs.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. 7 Tips for Improved Lead Management As we’ve established, lead management is a complex, multi-step process.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Litmus

NOVEMBER 23, 2021

Watch the webinar recording and read the Q&A below. A key part of that journey is customers asking questions or seeking out content and information about purchases they just made. Enter the agile email marketing process—and the simple efficiencies to help you send better emails, faster. Missed the live conversation?

Webinar Metrics 82

Webinar Metrics Planning Privacy Protection Best Practices 82

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. Now, tailored demos or deep-dive webinars come into play. What is B2B Sales Experience?

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Parse.ly

OCTOBER 7, 2021

Here are a few of the highlights from our webinar discussing the challenge of measuring content ROI and proving the impact of your content marketing teams’ work : How do you expect your marketing budget to shift next year? How can we use content to remove friction from our customers’ buying process? about how we can help.

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

Optinmonster

APRIL 21, 2021

Do you want to learn how to create a webinar landing page that converts, but you’re not sure where to start? Creating a dedicated landing page for your webinar can help you get more participants and build excitement with your target audience. Do You Really Need a Webinar Landing Page? ” In short, yes.

Landing Pages 64

Landing Pages Webinar Metrics Examples Template 64

Porch Group Media

DECEMBER 8, 2021

While retention may offer a better ROI, clearly both are important for sustainability and growth and the ongoing process of customer acquisition allows you to grow your customer base. The post [ON-DEMAND WEBINAR] Customer Acquisition Marketing: Tactics to Maximize Success in 2022 first appeared on V12.

Acquisitions 52

Acquisitions Webinar Metrics First-Mover Advantage Tactics 52

Content Marketing Institute

FEBRUARY 2, 2018

Read on to get some tips and insight that you can incorporate into your content marketing process. We also compare search volume to purchase intent. But for keywords that show high purchase intent, lower search volumes are fine because conversions could be higher with those posts than with the generic articles.

Process 111

Process Lead Ranking Content Marketing Planning 111

Webbiquity

JANUARY 19, 2023

Decision Making The decision-making process for B2B and B2C marketing differs greatly, primarily due to the type of customer each is targeting. This typically takes more time than in the case of individual consumer purchases where one person makes a simple decision based on their own needs and wants.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. Purchase Decision Makers. Who is making the decision to purchase your product or service? This includes blog posts , eBooks, whitepapers, webinars, and more.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Marketing Insider Group

SEPTEMBER 21, 2020

The lead qualification process helps B2B marketing teams focus their efforts and resources on serious buyers and prospects that are likely to take the next step. In this article, we’ll explain the lead qualification process step-by-step. Why is the lead qualification process critical to marketing success? But first, the why.

Lead Qualification 357

Lead Qualification Marketing Qualified Leads Lead Ranking Sales Qualified Leads 357

MarketJoy

JULY 13, 2018

Discover the change in purchasing decisions with reference to different personas and lead generation channels. Join MarketJoy and AAISP for their upcoming webinar online. MarketJoy has announced a Webinar that features Larry Reeves, CEO AAISP, and Curtis Bendt, VP of customer success, Marketjoy. Register here for the webinar.

Webinar Metrics 63

Webinar Metrics Buyer Personas Lead Gen Advertising Benchmark 63

Contently

DECEMBER 6, 2022

This could be the social ad you ran on LinkedIn that first caught your customer’s attention which drove them to read a blog (first touch), or the webinar you offered that convinced the customer to purchase your service or product (last touch). After attending the webinar, they purchase the product from the follow-up email.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. Source: G2. Source: Moz.

Buyer Intent 361

Buyer Intent Intent Work Management Marketing Management 361

ConvertKit

JANUARY 17, 2020

You're running your first webinar. You take a deep breath, join the webinar room…. Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. That's where your webinar landing page comes in.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Porch Group Media

AUGUST 12, 2021

Request More Info The post [ON-DEMAND WEBINAR] New Movers: The Untapped Opportunity to Transform Your Customer Acquisition first appeared on V12. Interested in learning more about how to turn new movers into new customers? Contact us today!

First-Mover Advantage 52

First-Mover Advantage Acquisitions Webinar Metrics Demand 52

Litmus

SEPTEMBER 8, 2020

And they’ve won customers over in the process. Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! Here’s a recap of our answers to the most popular questions, along with our take on some of the questions we didn’t get to during the live webinar.

Webinar Metrics 71

Webinar Metrics Transparency Email Marketing Order 71

Zoominfo

FEBRUARY 5, 2021

The B2B sales funnel depicts how prospective customers move through the buying process in stages. Salespeople interact with the prospects at each stage, persuading them to make a purchase. Middle: Here, the prospect downloads a white paper or signs up for a webinar. What Is a B2B Sales Funnel? Thank you, Marketing ).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179