Tomorrow People
MAY 30, 2022
Treat it as an iterative process that can help you prove the hypotheses you have about people who use your product. By using the past transactional data of existing customers, predictive analytics decide what a particular person is most likely to purchase next—and help you launch highly personalised cross-selling and upselling campaigns.
Tomorrow People
FEBRUARY 21, 2022
Therefore, it’s important for companies to make this process as seamless as possible. After all, the use of B2B products is rarely an individual’s decision; according to Gartner, a typical B2B ‘buying centre’ involves six to ten decision makers — it’s likely that the same people are also involved even after the purchase.
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Tomorrow People
JULY 26, 2022
By analysing and acting on the insights gained from this process, you can create—and manage—strong, memorable, and likable brands. What you uncover during this process may be surprising! Understanding this is important because the way prospects position your brand has an effect on their long-term purchasing decisions.
Tomorrow People
JULY 26, 2022
By analysing and acting on the insights gained from this process, you can create—and manage—strong, memorable, and likable brands. What you uncover during this process may be surprising! Understanding this is important because the way prospects position your brand has an effect on their long-term purchasing decisions.
Tomorrow People
NOVEMBER 25, 2021
Voice of the customer (often abbreviated as VoC) is a broad term used to describe the process of capturing customer-generated data. After all, decision-making processes for B2B products and services are often complex and involve more than just one person, so VoC data needs to be captured to ensure adoption and minimise risk.
Tomorrow People
FEBRUARY 8, 2022
However, it’s a continuous process that involves many steps. Positioning is already essential for most businesses – after all, when customers are looking to purchase something, they are always looking for the ‘best fit’ for them at that moment. Companies going through a rebranding or repositioning process should be especially careful.
Tomorrow People
NOVEMBER 17, 2021
Once a customer has made a purchase, they will make a judgement on how they feel about your brand. Relationships are usually the most effective source of SCA within a B2B context because decision-making processes are more complex and demand a higher level of psychological involvement. Brand responses.
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