Paul Gillin
MARCH 24, 2011
One entry described the process: A topical editorial calendar was created that assigned each day of the week to a different type of blog post and topic. All were using Twitter and LinkedIn to amplify their messages and some had negotiated syndication deals through vertical websites devoted to their industry. That’s another great idea.
Paul Gillin
JANUARY 20, 2011
The bigger the purchase, the more people are usually involved. Research by marketing Sherpa and TechWeb found that 41% of technology buying decisions involved 15 or more people in the process. B2B buyers don’t hesitate to bring experts into the decision-making process. ’s into the process.
Paul Gillin
JANUARY 4, 2012
The “five phases of engagement” in chapter 5 walks readers through the process of understanding how relationships proceed from initial impression to purchase advocacy.
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