The Blandscape of B2B Marketing Content Needs a Bit of Emotion
Marketing Interactions
DECEMBER 21, 2021
Even at the most complex in a B2C purchase—think buying a house. This transaction is still less complex than buying a collaboration technology for a company with 1,000 users where you must gain the consensus of 10 colleagues with different priorities whom you don’t know all that well to make the purchase.
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