Kaon

JULY 29, 2016

In order to reduce the perception of risk in a purchase decision, marketers should build a continuous dialogue with their customers at every stage of the buyer’s journey. This is a different approach to “marketing communications” in the sense that the customer is just as involved in the communications process as the marketer.

Purchase 100

Purchase Paper Interactive Marketing B2B Sales 100

Kaon

AUGUST 22, 2019

Using the power of 3D modeling, augmented reality and virtual reality, this tool personalizes the lab product buying process, like never before, as future evolutions of laboratories unfold with stunning realism. Kaon Interactive’s applications are created once and can be deployed everywhere.

Enterprise Management 100

Enterprise Management Purchase Digital Transformation Lead Ranking 100

Kaon

OCTOBER 13, 2020

The point was that yes, a person could purchase Mickey Mouse ears at Disneyland, but the real draw is the experience. In either case, a prospective buyer, who may be out of the habit of meeting and assessing products or services in person, may come to learn about a given option and, ultimately, make a purchase.

Product 162

Product Marketing & Strategy Interactive Marketing Lead Ranking 162

Kaon

JULY 6, 2016

In order to reduce the perception of risk in a purchase decision, marketers should take advantage of all the opportunities they have to build a continuous dialogue with their customers at every stage of the buyer’s journey. Engagement happens when customers are connected to the brand both intellectually and emotionally.

Planning 154

Planning Buyer's Journey Interactive Marketing Marketing & Strategy 154

Kaon

NOVEMBER 23, 2015

a product launch, or website redesign, or trade show) to a continuous process both of brand development as well as purchase enablement. The unique opportunity that this continuous process reveals to marketers is that of continuous engagement from pre-purchase, through the long post-transaction customer relationship.

Deliverability 100

Deliverability Trade Show Business Storytelling 100

Kaon

JUNE 18, 2018

This allows every customer to customize the product, based on their specifications, prior to purchase,” said Joe Rotter, Vice President of Global Marketing at Tecan. It has significantly improved the process of how we sell!”. Kaon’s application for Tecan: [link].

Advertising Agencies 133

Advertising Agencies Paid Search Agency Work Management Storytelling 133

Kaon

JULY 31, 2015

The combination of increasing global competition, demands for shorter product development life cycles, more complex purchasing environments, and a changing dynamic in buying behaviors has resulted in an imperative to change the way that prospects and customers access information. But this obviously isn’t the only pressure that CMOs face.

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Differentiation 100