Digital B2B Marketing

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Why Lead Scoring and Personas Need To Be Connected

Digital B2B Marketing

Explicit provided information, such as a timeframe to purchase, role in the purchase process or existing solutions. It can also include priorities, risk profiles, media usage, role in the purchasing process and numerous other elements and anecdotes.

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The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

When you send marketing emails to a purchased list, it doesn’t matter how the list was created, you are spamming. But with no trail back to the original opt-in request, why would a vendor bother to purchase a list of people who ever opted-in for anything? It’s far less expensive to purchase addresses in bulk.

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B2B Marketing is Just B2P. Right?

Digital B2B Marketing

B2B salespeople are looking to talk to people that influence or make decisions for business purchases. And there certainly will not be a committee meeting about it, an opportunity and risk assessment or a debrief following the purchase. In contrast, major business purchases often go through the ringer.

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Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

The marketing automation machine lives on a diet of email and your sales process is built on the telephone. The problem is, your buyer’s process is not built on your email or your phone. According to research, buyers only engage with companies directly during the last 40% of their research process.

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Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

The marketing automation machine lives on a diet of email and your sales process is built on the telephone. The problem is, your buyer’s process is not built on your email or your phone. According to research, buyers only engage with companies directly during the last 40% of their research process.

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CRM Retargeting: The Shiny New Advertising Tactic?

Digital B2B Marketing

Bring Your Lead Nurturing Program to Advertising As potential customers move through the buying process, online advertising can be tailored, delivering the most appropriate message to each potential customer. CRM Retargeting Applications for B2B Marketing The possibilities are nearly endless.

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Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. Your Turn I believe marketers optimism and increased investment is warranted and that if marketers focus on providing value, buyers will begin reporting that social media is more important in their buying process as well.