B2B Marketing Traction

JUNE 12, 2012

In it, they found that, “B2B buyers who are planning purchases between $5,000 and $15,000, and those planning purchases of more than $50,000, consider a manufacturer’s website as the most important online influence.” consumers engage in the zero moment of truth prior to going in-store or online to purchase.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

DECEMBER 6, 2013

If the brand isn’t delightful; if the sales cycle is ho-hum or lacking; if the purchasing process is average – why would a customer develop loyalty? Delight starts with marketing and sales – often the first touch point a customer has with a brand. B2B Marketers – what do you think? Or just deliver?

Marketing Management 100

Marketing Management B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 12, 2012

This is a relatively new step in a buyer’s buying process, which used to involved 1.) a visit to a store and a purchase, and 3.) the customer’s experience using the product purchased. Research shows that between the stimulus and purchase, on average buyers will consult 10.4 a stimulus like an ad, 2.)

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

APRIL 21, 2015

Therefore, a CIO’s decision to purchase your product or service is not made lightly. It is often a lengthy process, requiring a lot of information. Oh, and by the way, most CIOs have kids to send to college and a mortgage to pay. They want to keep their job.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

JANUARY 19, 2010

There are several parts to the Inbound Marketing process. Part 3 : Recognize prospects’ buying signals and have the right resources and additional information to close the buying process. It recognizes that the Internet is a disruptive technology that changed the way people purchase goods and services.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 5, 2016

The written web plan is an iterative process. What are their psychographics (lifestyle preferences, purchase habits, affinities, hobbies, etc.)? Once the plan is written and approved, the web development team can use the written plan to develop a comprehensive and detailed proposal and technical specification for the project.

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

JUNE 16, 2015

In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. In 2012 millennials made up 27% of B2B purchasers. This means you should have a great website that is easy to navigate on all devices and a highly responsive sales and service process.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100