Writing on the Web

SEPTEMBER 19, 2016

Successful small business professionals don’t have a lot of time on their hands, but they understand the importance of staying in contact with their prospects and clients. Add this info in your list – the who, what, and when info is shared with prospect or client; products sold; calendar reminders; etc. Have questions?

Work Management 100

Work Management Marketing Management Newsletter Vendors 100

Writing on the Web

FEBRUARY 14, 2012

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer.

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

JULY 15, 2010

I’m sharing these ideas here with you, about changes to how we process Web content and marketing, and would love to hear your thoughts. I sense that readers/ customers/ prospects are getting more educated and sensitive to Internet copywriting persuasion tactics. Are they able to use triggers to get us to buy stuff?

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

APRIL 4, 2011

When was the last time you read a white paper that added real value to your research process? While many companies still access vendor white papers, the majority say that they are typically just glorified sales pitches and do not provide any actionable insight that can be used in the research process. Alternatives. Tweet This!

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

APRIL 11, 2011

Even when someone has made a referral to me, a prospective client will do a search for my name and read or view some of my content before calling me to talk. It will demystify the process of creating valuable content that attracts clients to you. Today, every business and every professional is a publisher. Blog this on Blogger.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

NOVEMBER 15, 2010

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

SEPTEMBER 7, 2010

In order to provide the solution to a problem, you need to be visible when your ideal prospects need you. Over the last few months, we’ve fine tuned our processes and have been thrilled with the increases in revenue we’ve seen. You can’t be a day late to the party.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100